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Sales Animation Video - Your Secret Weapon To Increase Sales

Sales Animation Video: Your Secret Weapon To Increase Sales

Sales animation videos make it easier for companies to turn their sales pitches into digestible media. Some people say animated sales animation videos don’t even feel like ads. Why? Because they’re entertaining and educate the viewer about how they can solve their own problems. They remove the uncomfortable sales vibe and focus on relevant customer education that’s easy and pleasurable to consume. RIP white papers and sales brochures 💀...

How do companies use animated sales videos to increase sales?

 

Stand out from the crowd.

Today, b2b sales and marketing looks like a mix of emails, blog posts, banner ads and videos. Which one do you think gets the most attention? Video obviously. And in the ocean of boring live-action/talking head videos, animated videos stand out. They get more attention because people are more likely to click play in the first place.

Improves comprehension. 

Animated videos take something that is complicated and make it easier for the viewer to understand. By breaking down a big idea into smaller, easy to understand parts, the viewer is able to learn complicated new information in a short amount of time.

Hold your viewer’s attention.

Animated videos are known for holding attention longer than live action videos and boring corporate videos of the CEO talking. Turns out designing artistic visuals and applying even a little motion to them is enough to keep people focused and engaged while they learn how your product or service can help them.

Retain information longer.

The added benefit of animation holding the viewer’s attention is that it also helps the viewer remember the information longer. The use of visual metaphors combined with concise narration helps reinforce the message and understanding in the viewer’s brain.

Video improves every stage of your sales funnel.

Animated cartoon sales videos can be used at every stage of your marketing funnel to improve communications with your customers. This ultimately results in increased conversion rates for every layer of your sales funnel.

Animated sales videos make your pitch easily sharable.

Everything is packaged up into a neat 30-90 second video presentation. It has all the relevant info in there and it can be shared with a link. So much easier than scheduling an intro pitch for a sales meeting!

Examples of Corporate Animation Sales Videos:




 

Animated Sales Video Production – How to create an animated sales video:

 

Define goals & sales program

First, you’ll want to start by defining the goal and strategies for your sales program. Most importantly, you’ll want to identify:

1). The key messages to communicate in your sales video.

2). Who is the target audience for your sales video?

3). How will your target audience see your video (email? search for it on YouTube, etc?)

4). What do you want viewers to do when they have finished watching your video (contact sales, create a free account, download an app, etc)?

Research + Script Writing

Now that you have identified the main pillars of your sales video, it’s time to draft the script. You’ll want to craft a narrative that speaks to your target audience via a video format they are used to (square Instagram videos? Vertical TikTok’s?) and gives them a compelling reason to take action once they’ve finished watching your sales video.

We recommend using the following formula to draft the script for your animated sales video:

1). Tell them what you’re going to tell them.

2). Tell them.

3). Tell them what you told them.

This tried and true formula works because it starts with a compelling introduction to hook the viewer. Then, once they’re intrigued enough to keep listening, present them with some high value information that illustrates how your product/service can help the viewer. Finally, end your script with a reminder of the benefits they can experience and a call to action that tells them how they can get your solution.

Free Resource: Download our animated sales video script writing template for free.

Download our free template to help you write a script for your animated video.

Download our free template to help you write a script for your animated sales video.

 

Storyboard Creation

After your script is approved for production, the next step is to turn it into a storyboard.  Storyboarding is the process of brainstorming and documenting what visuals should be created for every sentence of your script. For animated sales videos, you want to brainstorm visuals that clearly illustrate to your target audience how their world will improve when they use your product/service.

how to create a storyboard for an animated video

You can save money on your production budget by creating and supplying the storyboard for your animated sales video.

Downloadable Resource: Save money by creating your own storyboard. Get our storyboard creation guide and storyboard template for free.

VoiceOver

Next, you’ll want to get the voiceover created for your sales animation video. We recommend finding 3-5 voiceover talents you enjoy (from sites like Voices123 or Fiverr) and paying them to record the first few sentences of your script. This way you can get auditions of what the VO artist will sound like when they deliver your script. This will ensure you are happy with the pacing, tone and delivery of their voice before you pay them to record the full voiceover.

Deep Dive: For more tips on how to get a great sounding voiceover recorded – including how to record your own for free, check out Episode 3 of The Video Igniter Show.

Soundtrack

Sound helps to add more life to your animated video and provides some additional atmosphere that keeps your viewer tuned into your world. Spend some time looking at sites like AudioJungle and PremiumBeat to identify soundtracks that provide energy that compliments the visuals and voiceover for your cartoon sales video.

Illustration

Before the animators can get to work, the illustrators need to create all the art for your animated sales video. Provide your art team with branding guidelines and insights on the types of design styles that resonate with your target audience. Most illustrators these days are familiar with clean visual aesthetics that make your message presentable within a corporate sales environment.

The art team will start by taking one important scene from your animation and creating multiple pieces of concept art for you to review:

How To Review Concept Art For A Cartoon Video

How To Review Concept Art For Animated Sales Video

After you review the concept art and send your feedback to the design team, they will incorporate your feedback into your preferred style and then create all of the art for your animated video. You will get another opportunity to review the art and request revisions before moving onto the last stage of production.

Animation

Finally, the art is approved, the soundtrack is selected and the voiceover(s) are recorded. It’s time to animate! It takes about one week to animate one minute of video. When the first draft arrives in your inbox, share it with your in-house team and members of your target audience. Now is the time to make final tweaks to ensure the message accurately communicates what you want it to say to your target audience before you spend time, money and effort promoting your animated sales video.

Sales Animation Video Creation FAQ:

What does it cost to make an animated sales video?

Animated sales videos usually cost between $2,500-$5,000 to create. This budget range allows enough funds for professional writers to research and create a unique story to communicate your sales message. It also includes an adequate budget to cover the cost of creating clean and modern looking animated visuals that will be well received by corporate executives. Spending less on your animated sales video may result in sub par video quality that can leave a negative perception of your company and brand.

How long does the animated sales video production process take?

It takes about 3-6 weeks to produce an animated sales video. Animation shouldn’t be rushed. You want to invest the time in creating the right message, the right story and the right visuals.  However, if you have a deadline that is coming fast, rush delivery options are available.

How long should my cartoon sales video be?

Sales videos are usually in the 30-seconds to 3 minute range. Most are 30-90 seconds. While it’s important to include as much relevant information as possible, it’s also very important to make your video as short as possible so that your viewers don’t check out. If your video has a lot of information to communicate, consider breaking it up into multiple videos.

Hire Video Igniter to Create Your Sales Animation Video

World class design talent at prices startups can afford.

We can make any kind of 2D or 3D animation you can imagine including animated sales videos.

+20 reasons companies love hiring us.

Demo Reel:

 

Success Stories & Testimonials

From the very beginning, we knew working with Video Igniter was the right decision. Derek was easy to talk to and completely accessible through the entire experience. He offered different options to the creative process, was open to changes and additions to the storyboard, and made sure we were 100% happy with every second of our finished video.

We couldn’t be more satisfied with the finished product and highly recommend Derek and the rest of the Video Igniter team for the quality of their work, pricing that worked within our budget and a personal touch all along the way.”

Chelle Parmele – Fmr. Director of Marketing, SheerID.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch:

Schedule a call with our production team to discuss your animated sales video project.

Get a quote for your sales video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your animated sales video.

Looking to get an animated video for your sales team? Schedule a call with a team to discuss your project.

How An Animated Sales Video Can Improve Your Bottom Line

Animated sales videos are a highly effective way to boost your company’s sales efforts because they are engaging, concise and make your message stick in your target customer’s mind longer.

Why should you think about using an animated sales video for your company?

Animated sales videos are a great way to demonstrate your products and services. Your customers will be able to see what it’s like to use them instead of just seeing some still photos or a wall of text.

It’s also a great way for you to tell a story around your product or service. Letting people see how something works from start to finish helps build trust with potential clients, especially if they have never used this type of product before.

Animated videos make it easy for your customers to understand what your company does

Animated sales videos are a great way to simplify complex technology, software and processes. Software in particular is difficult to visualize with a video camera. But animation can be used to show images of the app and interactive elements lighting up and moving around its features are being demonstrated.

Connect with your audience in a compelling, memorable way

Animated sales videos are a compelling and memorable way to connect with your audience. With animated videos, you can get your message across in a fun and engaging way that will leave them anting more.

Unlike boring talking head videos that simply feature the CEO talking about his product or service, animated sales videos use unique storytelling and visuals to make your message memorable. They’re also easy to follow and understand, so even if you have a complex product or service, it will be easy for potential customers to understand what you’re selling.

See which leads are most interested in buying from you

One of the best ways to use animated sales videos is to make sure that you are targeting your marketing efforts at the right audience. You can do this by creating an animated sales video that shows off your products and services, and then using it as part of a lead generation or email marketing campaign. When you use a service like Wistia to host the video, you will be able to see which leads actually watch your video, which ones come back to rewatch and which ones drop off and lose interest. This allows you to save time by focusing on the leads who are more likely to buy from your company instead of wasting time on those who didn’t watch your video and probably won’t purchase something from your company.

A/B Test Your Animated Video to Improve Its Conversion Rate

A/B testing is a great way to test different versions of your animated sales video to see which one performs better. You can A/B test different video thumbnails to figure out which one gets more people to click play. Testing different introductions lets you see which hook gets people interested in watching your video longer. You can also test different calls to action at the end of your video to see which version is most likely to get people to engage with your company.

 

Improve Your Animated Video's Conversion Rate Video Igniter Animation

Things To Include In Your Sales Video

To create a high converting animated video for your sales team, your video should include:

  • A clear explanation of how your product or service will help your customers.
  • Identify the problem your viewer has. Present a strong value proposition or series of benefits that shows how your product/service can help them. If you haven’t solved a problem for them, then why should they waste their time watching?
  • Add a clear call-to-action at the end of your animated sales video. It should encourage the viewer to take the next step towards becoming a customer (i.e. download the app, contact our sales team, sign up for a free account, etc).

Sales Video FAQ:

How long does it take to create an animated sales video? 2-4 weeks for a 30 second 2D animated video. Double the time if you’re looking to create a 3D animation. 60 second animations take 3-5 weeks to create.

What does it cost to create a sales video using animation? Budget at least $1500-$5000 for a 30 second 2D animated video. If you don’t provide the script and storyboard for your sales video, your animator may charge you extra for them to help these before they begin work on designing the visuals and recording the voiceover for your animation.

Reasons to Hire Video Igniter to Create Your Sales Video:

World class production and storytelling at prices startups can afford.

Our online production service delivers a streamlined production experience which lowers your production cost + more of your budget is put towards creativity, storytelling and production quality instead of overhead and project management costs.

Learn why companies hire Video Igniter to create animated educational videos.

Not sure what Video Igniter is? Read more about us here.

20+ reasons companies love hiring Video Igniter to create their animated videos.

We can help you A/B test versions of your sales video to improve its conversion rate.

Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Conclusion

We hope this post has helped you to see the value of animated sales videos. We know there are many other things to consider when making a video for your business… But now that you understand the value of including animation in your marketing strategy, we hope you’ll click the button below to schedule a call with us. We look forward to learning about your company’s business objectives and working with you to figure out how animation can help improve your outcomes.

Click here to schedule a call with Video Igniter's production team.