Tag Archive for: company explainer video

Blog article title: 11 reasons You Need A Company Explainer Video

11 Reasons You Need A Company Explainer Video

Getting a company explainer video is an essential tool for businesses. They help explain what your company does and why it’s better than your competition. Explainers are also a great way to show off your brand’s personality, voice, and unique characteristics. This can be very helpful in boosting SEO efforts and improving conversion rates on landing pages. Explainer videos can be shared much easier than text, so they are a great way to reach out and educate potential customers at every stage of the buying process.

1). Explainer videos are a concise way to explain the what, why, who and how of a business

An explainer video is a short, fun and informative animation that explains what a product or service does. They can be used by businesses of all types to promote their services, products, or brand on the web.

Why would you want one? Well, for starters, company explainer videos are a cost effective way to inform customers about your company/brand or how your product/service works. They’re also great at boosting your company’s brand awareness and showcasing expertise in a fun way. An explainer video is the perfect opportunity to show off features and benefits while giving viewers an idea of how the solution will benefit them personally (and maybe even make them laugh).

2). Establish trust with your viewers

By showing your product or service through an explainer video, you can build trust with potential customers. Explainer videos help establish trust in your brand, product, service or company. A well-made company explainer video will leave a positive impression of your brand in the minds of viewers because it’s easy to understand what you do and why they should care about it.

3). Show off your brand’s unique personality and voice

Explainers are more than a sales pitch. They’re an opportunity for you to show off your company’s unique personality and voice. They allow you to communicate your values, culture, and mission in an engaging way that will appeal to your target audience.

Some of the most successful business explainer videos have a distinct company personality that really resonates with viewers. For instance, Dollar Shave Club’s explainer video has a very playful and humorous tone that perfectly reflects their brand identity.

4). Boost Your SEO

Explainer videos are a great way to boost your SEO rankings, generate more site traffic, and acquire new leads. When videos are properly optimized on your website, it can make you website more likely to appear at the top of the search results. This in turn makes more people click to visit your website. When they arrive at your website, your company explainer video will make it easy for them to learn about what your company does. The more people that watch your video, the more leads you’re likely to generate from your website.

5). Most people are visual learners

Explainer videos are an effective way to get your message across without having to read a wall of text. In fact, the majority of people prefer watching videos over reading text. Research shows that visual learners retain information better than auditory (or verbal) learners and studies show that video content converts better than plain text.

We all know how important it is to keep our landing pages short and sweet but when it comes down to actually making a decision on whether or not to buy something online, people will be more likely to buy if they can watch a video to see how your company’s product/service works. You can have the best product in the world but if no one knows about it, you’re going nowhere! If you add an explainer video onto your sales page, there’s a good chance that page’s conversion rate will increase because people who watch videos are more likely to trust companies who use them as opposed those who don’t.

Improve Your Animated Video's Conversion Rate Video Igniter Animation

6). Show the advantages your company has over your competitors

Explainer videos can illustrate the advantages you have over other companies and brands. They are an excellent way of showcasing your unique value proposition in a short, fun, memorable and engaging format. The explainer video captures attention quickly, making it ideal for attracting new customers or explaining complex ideas. You can use your company’s explainer video to show how your product or service is better than those offered by competitors or demonstrates its usefulness with examples of how people benefit from using it.

7). Videos can be shared and consumed much easier than text

It’s much easier to share a video than text. Videos can be embedded on websites and shared on social media. Text requires more work in order to make it convenient for people to read. Videos are also easier for readers to consume on mobile devices, which means that your audience will have an easy time watching the video on any device they prefer.

Your company explainer video can also be integrated into sales presentations, slide decks and other media outlets.

8). Explainer videos can improve very stage of the buying process

Imagine that you’re on the hunt for a new car. You’ve been considering one particular model, but you want to know more about it before making a decision. You could do some research online, but if the product is little-known or complicated, that might not be the best option. You’d have trouble finding reliable information and wouldn’t get the full picture of what makes this car great.

That’s where explainer videos come in! These short videos are designed specifically to help people learn about your product quickly and easily without having to wade through text or images (which most people don’t have time for anyway). Because they offer a concise way of explaining features and benefits, they can also improve customer education at every stage of the buying process—from discovery all the way through purchase.

Learn how to write a script for your company explainer video.

9). Use explainer videos for new employee training and orientation

Explainer videos are a great way to train new employees.

Let’s face it, many people will be joining your team for the first time and won’t have any idea what’s going on. An explainer video is a good way for them to quickly learn about the culture and what makes your company unique, as well as how they fit into the overall picture. Companies also use explainer videos to explain company policies and procedures. You can even use them to explain your company’s history if you’re so inclined!

10). Explainer videos cut down on customer service calls

One of the most valuable benefits of creating a company explainer video is that it can help reduce customer service calls. Customer service calls are expensive and time consuming. These days, many companies are turning to explainer videos as a scalable way to help customers understand how to use their products. An explainer video can answer common questions about your product or service and provide information in a fun, engaging way.

11). Your competition has already made an explainer video (or several)

Let’s be honest: There are a lot of options for your potential customers. You’re competing in a crowded market so it will be harder to stand out from the competition unless you have something unique that helps differentiate yourself.

If your competitor is using an explainer video to illustrate how their product/service works, they are doing a better job helping leads and customers understand the benefits of their product/service and how it works. In order to compete against your competitors effectively, it’s time to make some explainer videos that highlight how your company is different.


If you want your company to succeed in today’s market, then you should consider making an explainer video. Explainer videos are a great investment for any business and can help create more leads and sales. Click the image below to schedule a call with Video Igniter‘s production team to discuss your company explainer video project.

Click here to schedule a call with Video Igniter's production team to get a company explainer video made for your business.

So, Your Business Made An Animated Explainer Video, Now What?

So, Your Business Made An Animated Explainer Video, Now What?

So, you finally made an explainer video for your business. But now you’re wondering how you can use it. Here are 7 ways you can use your new animated explainer video to grow your business.


1). Embed Your Business Explainer Video On Your Website

2). Share Your Business’s Explainer Video On Social Media

3). Send An Email To People You Already Know

4). Leverage Your Video In Meetings And Sales Pitches

5). Optimize Your Video For Each Platform

6). Introduce A CTA At The End Of Your Explainer Video

7). A/B Test To Improve Video’s Conversion Rate


1). Embed Your Business Explainer Video On Your Website

The first thing you’ll want to do when you finish creating an explainer video is add it to your website. Don’t just put on your homepage – put it everywhere it makes sense to add it on your website!

The benefits of putting these videos everywhere are twofold. Firstly (and most obviously), it makes sure potential customers get exposed to your brand as often as possible. Secondly—and more importantly—it ensures viewers spend longer on each page than they would otherwise do without a video present. This means there’s more time for them to notice all the details about what your company does and why they should buy from you.

Businesses use explainer videos because it helps potential customers learn about they offer, quickly. Embedding your business’s explainer video on your website can increase the conversion rate of your landing pages and sales pages.

2). Share Your Business’s Explainer Video On Social Media

Next, you’ll want to share your business’s explainer video on social media.  This helps get the word out about what you’re offering and who you are as a business. It also allows people to easily find more information about your brand later on.

To get the right eyeballs on your video, share your business’s explainer video on the channels that are most relevant for your audience. Don’t forget to tag friends in the comments section of each post so that they can see it too!  Sharing content directly from a personal account can help build trust with new prospects while sharing from a brand-specific account will help keep track of readership stats so you know what kind of content resonates best with your readership demographics

You shouldn’t just post your business’s explainer video once and be done with it—share it multiple times over several days/weeks in order to reach different audiences during different times of day!

3). Send An Email To People You Already Know

The best way to get feedback is by sending an email out to coworkers and clients who already know you. Email is a great way to get your explainer video in front of these people because it allows for quick and easy sharing (and it converts really well).

4). Leverage Your Video In Meetings And Sales Pitches

Now that you have a great animated explainer video, it’s time to leverage it in your sales and marketing efforts. Use it as an ice breaker at events, meetings, or networking events. You can even use it as a sales pitch when a prospect is hesitant about committing resources to your project.

If you’re planning on making an in-person presentation about your product or service, consider incorporating the animated explainer video into this presentation by playing parts of it at key points throughout to keep audience members engaged with what’s being said on stage.

If you’re going to be doing any webinars or live webcasts, then consider using the animated explainer video as part of the digital materials available for people who are going through registration and viewing options. This way they’ll see something familiar right off the bat—and feel more comfortable continuing with registration because they’ll know more about the what they’re getting into.

5). Optimize Your Video For Each Platform

Make sure that the content of your explainer video matches the platform where it will be hosted. For example, an explainer video about a fitness app should probably be posted on Instagram or YouTube (since those are both platforms with lots of physically active users), but not Linkedin (which is more for business updates and networking).

You should also consider the aspect ratio and length of your business explainer video before posting it to various platforms. Some platforms reward vertical videos or square videos over the traditional 1920×1080 horizontal format of most videos. Additionally, some platforms are better suited for shorter content. If your animated explainer video is more than a few minutes long, consider breaking it up into shorter chapters for social media.

The other thing to think about when posting your animated explainer videos is how they fit into the overall online ecosystem in which they exist. If people are looking specifically for animated explainers on YouTube or Vimeo, they may be less likely to watch it if they find your video on Facebook or Twitter because those platforms don’t contain primarily animation-related content like YouTube and Vimeo do.

6). Introduce A CTA At The End Of Your Explainer Video

The content of your business explainer video should encourage the viewer to take action when you present a call to action to them at the end of the video.  A CTA can be as simple as a link directing people back to your website or blog post, or if you have a phone number listed on the screen at the end of your explainer video, use that number. You may also consider offering discounts or coupons for customers who call in response to viewing your explainer video—this will help build goodwill with new customers while increasing brand exposure in general.

When you post your business explainer video on social media, be sure to include the call to action within the creative itself (like “click here” or “Learn more”). This will allow viewers who like what they see to easily contact someone at the company without having to go through any extra steps.

Finally, one of the most effective ways that businesses have used explainer videos has been by inviting viewers away from YouTube and onto their own websites or landing pages where they can sign up for free trials and further engage with your business. Include links in your videos and video description that can guide people towards your homepage and landing pages.

7). A/B Test To Improve Video’s Conversion Rate

You’re likely aware that it can be difficult to gauge the effectiveness of your video. You know that people are watching it, but do they understand what you want them to take away from it? Has your explainer video helped convert visitors into customers?

Are you getting lots of clicks and views, but no conversions? You may want to change up the content or style. Are you not getting any clicks at all? You may want to rework your messaging or optimize your video (more on that later). Do people tell you they really like it, but nothing happens after they watch it? Maybe you need to repeat your call-to-action more often throughout the video, or use different types of CTAs.

By collecting data on your video’s viewership stats, you can identify places in the video where viewership drops off. Once you’ve identified these spots, you can work with your video producer to improve them.

It’s also possible to A/B test your animated explainer video to improve its effectiveness. Check out the companion article below to learn more about how you can get more people to click play on your video, get more people to watch your video til the end, and get more people to take action when they arrive at the CTA at the end of your video.

Improve Your Animated Video's Conversion Rate Video Igniter Animation

Thanks for reading our tips on how to get the most out of your business’s new animated explainer video. Let us know in the comments how you make the most of your business’s animated explainer video!

Click here to schedule a call with Video Igniter's production team.