Tag Archive for: hire animators online

Hiring An Animation Studio vs Freelance Animator vs Marketing Agency vs Marketplace vs Video Igniter

Hiring An Animation Studio vs Freelance Animator vs Marketing Agency vs Marketplace vs Video Igniter

Now that you’ve thought through the criteria for picking an animator for your video project, what types of animation producers are available to you? Lots of people plan on hiring an animation studio to work with – but these days, there are many more options available that are more affordable and can offer a wider array of unique visual styles for your animated video.


Freelance Animator:

Good for smaller projects (under 2 minutes); not necessarily recommended for large or difficult projects because there’s only so much they can do by themselves and production would be slow.


Price Range: $50-$10,000+

Pros: Typically faster and less expensive to work with.

Cons: Limited range of artistic styles they can produce based on the types of animation programs they have proficiency in. They may or may not have storytelling capabilities to help create or improve your script or storyboard. Although it is rare, there is a risk that a freelance animator can ghost you in the middle of your project.



Searching an online market place of digital studios and freelancers can yield hundreds of options. Many of these studies and freelancers are competing to be the cheapest option and the quality shows. You can get excellent service if you’re the only project they’re working on – but many of these freelancers price their projects so low that they have to take on many projects at once which can result in extended production timelines.


Price Range: $100-$7,500+

Pros: Studios and freelancers that have been vetted by the marketplace are less likely to ghost you mid-way through production. The marketplace also enables you to compare the price and quality of different animators.

Cons: While you can find good quality animators and animation studios to work with through a video production marketplace website, often times, people are seeking the cheapest option which means animators compete to submit the lowest bid and then they may not provide quality service or work.


Animation Studio:

If you’re thinking about hiring an animation studio to make your animated video, you should plan on having a budget of at least $5,000 but likely a lot more. Animation studios are best suited for big budget projects. You can usually get a better range of animation production styles when you work with a larger studio.


Price Range: $5,000-$500,000+

Pros: Hiring an animation studio means you’ll get high quality work, professionally managed, and there’s a good chance they have good in-house storytellers.

Cons: Studios typically have a speciality – 2D or 3D, commercial or long form for TV, etc so you’ll need to dig around for a studio that specializes in the type of animated video you you want to produce.


Marketing Agency:

Good for one-off videos since the agency probably already knows a lot about your product/service/brand and can be very helpful when it comes to crafting your script and storyboard. If you plan to do multiple videos, consider hiring a freelancer, getting someone in-house to join your team, or try Video Igniter to save on your production budget.


Price Range: $5,000-$50,000+

Pros: Agencies typically have a network of animation studios, video production companies and animation freelancers they outsource the work to; their network means they can help connect you with a variety of different types of illustrators and animators. Agencies provide a high degree of client management and can help you craft a good script and storyboard for your animated video.

Cons: high markup – the marketing agency typically builds in a margin of several thousand dollars above what the animation studio or freelancer is charging them.


Video Igniter:

Great for large and small projects. Our diverse team means there’s a wide range of aesthetic possibilities available for your video. We offer 24/7 support and unlimited revisions because we believe you should be 100% thrilled with the way your animated video looks.


Price Range: $500-$100,000+

Pros: Unlimited revisions. Our large team means we can produce longer videos and any kind of 2D or 3D animation you can imagine. We use technology to streamline the production experience which means it’s faster and easier for you to get custom animated content produced on your behalf and more of your budget is put into creativity, design and production rather than expensive overhead costs.

Cons: We work 100% virtually but we’re always available to jump on a video call to go over details of your video.

Click here to schedule a call with Video Igniter's production team.


How To Create A Storyboard ForAn Animated Video Igniter

How To Create A Storyboard For An Animated Video?

If you hire an animator or an animation studio to create a video, they will need to have a storyboard with your script in order to know what details to produce in your animation. Often times, animators and studios can help you take your idea or your script and turn it into a storyboard – but if you want to take on that part of creating an animated video, this article will explain how you can create a storyboard for an animated video, even if you have no artistic abilities.

But first, what is a storyboard? A storyboard is a document that includes text and visuals to explain two things:

1). What art do the designers need to create?

2). How should the animators make the custom designed art move around?


Each page of a storyboard has four parts and you should include all of them when you make the storyboard for your animated video:

1). Script

2). Sketch/Mockup

3). Direction

4). Asset List

Diagram Explaining How To Create A Storyboard For An Animated Video

1). Script

When you first start making the storyboard for your animated video, begin by taking each sentence from your script and put one sentence on each page of your storyboard. It’s possible that when you create your storyboard, you may find that it makes sense to break up a sentence over multiple slides because there’s a lot of motion and design information to explain to the animators. Alternatively if a sentence needs multiple slides to explain all the motion design, have the full sentence on each page and highlight the active part of the sentence by making that part of the sentence bold.

How To Split A Sentence Into Multiple Slides For Your Animated Explainer Video's Storyboard

If a scene has a lot of detail, split the sentence into multiple slides.


How To Write A Script For An Animated Explainer Video Igniter

2). Sketch/Mockup

Each slide of your storyboard should contain a mockup of the scene that is going to be designed for each sentence of the script. Your sketch or mockup doesn’t have to look professional – it just has to be adequate enough to communicate your idea. It’s our job to take your ideas and turn it into something real. Stick figure sketches are perfectly fine – a simple sketch on paper goes a long way – just take a photo of it and include it on the appropriate page of your storyboard.

Too timid to try sketching out your ideas? Use freely available images and icons online to create a rough mockup of the scene you want us to design.

Examples Of Storyboards For Animated Videos That Were Created Using Sketches Or Icons And Clipart

Examples Of Storyboards For Animated Videos That Were Created Using Sketches Or Icons And Clipart.


3). Direction

This is the most important part of creating a storyboard – use simple language to clearly explain what sort of motion design you want to happen during this part of the script. The more you can break down your ideas, the easier it will be for the animators to understand what they are going to animate. Simple language with bullet points is the best way to sequentially document the order of operations that needs to happen in a scene.

If you want an action to happen at a specific moment during the voiceover, it helps to say something like, “when the voiceover says, ‘____,’ do this _______.”

Storyboard Instructions For An Animated Video

Use the upper right corner of the storyboard to explain to the animator what motion happens in the scene.


4). Asset list

In the bottom right corner of the storyboard, include a list of all the assets that are needed for that scene. This includes elements like the background/scene design (examples: blue bedroom, snowy mountain scene, busy shopping mall), characters (examples: old fireman in uniform with a white beard, a zebra with white and blue stripes), objects in the scene (examples: digital alarm clock, an orange android phone), stock footage (photos, videos), and sound effects (example: cash register noise).


5). Extra notes (Screenshots & Examples)

While you create your storyboard, you may find that it’s helpful to include additional information to explain the ideas in your storyboard. Feel free to insert additional slides that include extra descriptive or visual information for the animators and designers to reference when creating your video. For example – maybe there are a few different styles of desks that you would like to see in a scene – you could include one in the mockup in a slide for your storyboard, and then on the slide after that, include 3 photos of other styles of desks the designers could use as a visual reference for the scene. Or, perhaps you want a character to walk a specific way in a scene and you found a YouTube video of a guy that perfectly demonstrates the type of motion you want to see conveyed in your animation – including a link to the video for the animators to watch will be very helpful for them.

Design Reference Slide For Animated Video Storyboard


Storyboard Template

We have a storyboard template that you can use to create your storyboard in PowerPoint, Pages, or Slides. Click here to download our free storyboard templates and get our quick storyboard DIY guide too.

Want Help Creating Your Storyboard?

Creating a storyboard is a fun creative process that turns your words into a visual story. That being said, we know it can be a challenging creative exercise and it’s not for everyone – so if you want someone to create the storyboard for your animated video, click here to schedule a call with our production team and let us know you’re looking for someone to help create the storyboard for your custom animated video.