B2B Explainer Video

Do you want to make a B2B explainer video but aren’t sure how to get started? Luckily, you’re in the right place! Video Igniter’s animated video production service is the perfect way to make custom animated B2B explainer videos – especially if you have little to no video production experience.

In this comprehensive guide, we’ll answer all of your top questions, including:

• How does Video Igniter make my B2B explainer video?
• What kinds of B2B explainer videos can Video Igniter make?
• How long does it take to make a B2B explainer video?
• What does it cost to make a B2B explainer video?

And… if you want to learn how to save 10%-25% or more off your video production budget, check out the budget saving tips at the end of this article.

But first, let’s take a look at examples of the kinds of B2B explainer videos that Video Igniter can make for you:

B2B Explainer Video Examples

Video Igniter can make any kind of 2D or 3D animated B2B explainer video for you. You can see some of our favorite example videos below. For additional production samples, check out our animation portfolio or request access to our demo reels and price sheet.

Contact us or schedule a call to start making your video.

Are you looking for a different type of animation example? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.

How to make a B2B explainer video with Video Igniter?

Video Igniter will guide you through 7 production steps to turn your idea into a custom animated B2B explainer video.

1). Contact Us For A Quote

To get things started, let’s connect virtually to see if we’re a good fit to create your B2B explainer video. We can set up a call to discuss your project or we can send you questions via email to learn more about your project.

Once we’ve established we’re a good fit and have agreed to the scope of your project, we’ll send you a production agreement to sign and invoice for the first 50% of your production budget.

Ready to get a quote for your B2B explainer video?

Here are 4 ways we can help:

1). Schedule a call.

2). Fill out this questionnaire.

3). Send us a message.

4). Request access to video Igniter’s price sheet.

2). Script

Now that production is underway, we’ll send you a list of questions to learn more information that will help us write the script for your B2B explainer video. Popular questions include:

• Who is your target audience?
• What problems do they experience?
• How does your business solve their problem(s)?
• What do you want your audience to do when they’re done watching your explainer video?

With this information in mind, our team will develop a script that highlights the problems your customers experience and introduce your company as a way to solve those problems.

You will receive a draft of the script to review with your team. Add your feedback directly on the script doc and send it back to us. We’ll integrate your revisions and share the 2nd draft of the script with you to review and approve. If additional edits are needed, we’ll continue to work with you to revise your script until it’s perfect.

3). Storyboard

Next, we turn your script into a storyboard. The storyboard is the blueprint for your B2B explainer video. Each page contains a sentence from your script, a rough sketch of the scene and a list of instructions that explain how everything moves within the scene.

We’ll send you a digital copy of the storyboard to review with your team. While you review the storyboard, we recommend you focus on the visual storytelling aspects of each scene. Do the visuals enhance what the voiceover is talking about? Did we include enough visual detail? If we need to show specific visual details (i.e. for product design) let us know so we can include high resolution images in the storyboard. That way, the illustrators will know exactly what to create for each scene in your B2B explainer video.

After you send us your feedback, we’ll revise your storyboard and share the 2nd draft with you review and approve.

4). VoiceOver

Now that the storyboard is approved, it’s time to record the voiceover for your B2B explainer video. You will receive a selection of voiceover samples to listen to. Let us know which audition you like best and we’ll hire that person to record the full narration for your video. You will get an opportunity to listen to the full voiceover and request edits (if needed).

5). Soundtrack

You will also receive a selection of soundtrack options for your video. Give them a listen and let us know which one is your favorite. We’ll acquire the appropriate license(s) so we can legally use the music in your B2B explainer video.

6). Illustrations

Once your storyboard gets sign off from your team, our art director will begin creating custom concept art for your B2B explainer video. The art director will review your brand guidelines and any style references you may have shared. Then, they’ll create multiple pieces of concept art based on scenes from your storyboard.

When you review the concept art, share your honest feedback with the art director. In addition to telling them what you like about each concept, be sure to let them know what visual details you don’t like. This way, the art director can work with you to revise and refine your favorite piece of concept art until it’s perfect.

With the approved concept art in hand, the art director will oversee a team of illustrators to create all of the illustrations for your B2B explainer video. You will get an opportunity to review all of the art and to request edits before we animate your video.

7). Animation

Now that everything is approved, it’s time to animate your B2B explainer video!

It takes about 1 week to animate 1 minute’s worth of animation. If you need to speed up the production process, ask us about rush delivery.

When the first draft is ready, you will receive a link to download a copy of your B2B explainer video. Share the video with your team and members of your target audience to collect a wide range of feedback. After you summarize and organize all of the feedback, send it our way and we’ll integrate your revisions and render out the 2nd draft of your video.

Once the video is approved, we’ll take an extra day to add subtle sound effects and balance the audio levels between the background music and the voiceover. Then, we’ll render out the final draft of your B2B explainer video for you to start using at your company.

What does it cost to make a B2B explainer video?

Most B2B explainer videos cost between $1,500-$7,500 to create each minute of video content.

If want us to use high end hand drawn 2D visuals or 3D animation to create your B2B explainer video, your budget could be 2x-4x higher.

Here are 4 ways to get a quote for your B2B explainer video:

1). Send us a message about your video project.

2). Fill out this digital questionnaire.

3). Schedule a call with our production team.

4). Request access to Video Igniter’s pricing page.

How long does it take to make a B2B explainer video?

It takes 4-8 weeks to create a B2B explainer video that’s 1-2 minutes long.

High end forms of 2D animation and 3D animation take 2x-3x more time to complete.

If you need to guarantee delivery in 4 weeks or less, send us a message and ask us about rush delivery.

B2B Explainer Video Budget Saving Tips

Combine these tips to save 10%-25% or more off your production budget:

1). Use Free, Legal Music

If you have access to free music that we can legally use in your B2B explainer video, send it to us and we’ll deduct music licensing costs from your production budget.

2). Write The Script

Writing the script for your B2B explainer video earns you a discount of $500 off the price of each minute of animation we produce for you. That means if you write a script for a video that’s 2 minutes long, you get $1,000 off your production budget!

Need help writing the script for your B2B explainer video? Download our explainer video script writing template.

3). Record The VoiceOver

Does your CEO (or someone else at your company) want to be the voice of your explainer video? Providing the voiceover for your video means we can deduct voiceover recording and licensing costs from your production budget.

4). Create The Storyboard

Creating the storyboard for your B2B explainer video entitles you to an additional $500 off the price of each minute of animation we make for you. Download our storyboard template and check out the included storyboard creation guide to see how easy it is to make a storyboard (no artistic ability needed!)

5). Start Production ASAP

Want to save 10%-25% or more off your production budget? The sooner we start making your B2B explainer video, the less likely we’ll need to increase your budget by 10%-25% to cover rush delivery costs. Ready to start the conversation? Send us a message or schedule a call today.

B2B Explainer Video Production Resources

These resources are popular among people researching how to make a high performing B2B explainer video for their company:

• How To Make A Professional Explainer Video For Your Business.
• How To Hire The Right Explainer Video Production Company For Your Video Project
• How To Make An Animated Diagram

Still have questions about making a B2B explainer video?

Do you have a question about making a B2B explainer video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

 

Looking For A B2B Explainer Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.