Ready to make a storyboard for your explainer video but aren’t sure how to get started? We thought it might be helpful to share some explainer video storyboard examples from past projects so that you can see what a completed storyboard looks like. We’ll also show you the video that resulted from the storyboard so you can see how the storyboard gets translated into a custom animated video.

Content:

1). The Importance of Creating A Storyboard

2). Explainer Video Storyboard Examples

3). How to Create A Storyboard For an Explainer Video

4). Animated Explainer Video Storyboard Template

5). Explainer Video Storyboard Creation FAQ

1). The Importance Of Creating A Storyboard

The storyboard is like the blueprint for your explainer video. It provides instructions to the illustrators and animators so that they understand what you want them to create. Otherwise, you’re leaving too much up for interpretation and it may require expensive rework to fix the video and make it look the way you want.

Each page of a storyboard includes four parts:

1. A sentence from your script
2. A mockup or rough sketch of the scene
3. A bullet point list of the animation instructions
4. A list of assets needed to create the scene

Here’s an example of what that looks like:

 

Want to save $ on your production budget? Download our free storyboard template to create your explainer video storyboard right on your computer. Creating your storyboard can save you hundreds or thousands of dollars off the cost of your explainer video.

2). Explainer Video Storyboard Example

If you’re wondering “what does a good explainer video storyboard look like…” – we started digging up some examples for you to check out. We also included the video that was created from the storyboard so you can see what it looks like after it’s turned into a custom animated video.

Explainer Video Storyboard Example:

Resulting Video:

 

3). How to Create A Storyboard For an Explainer Video

Once the script for your explainer video is approved, you can use it to create your storyboard.

First, download our free storyboard creation template and paste it into Google Slides, Keynote or Powerpoint.

Then, duplicate that page one time for every sentence in your script. Paste one sentence on each slide of the storyboard.

Use clip art to create a mockup of each scene. Or, create a rough sketch on paper, take a photo with your phone and paste it into your storyboard.

Create a list of instructions for the animators so they understand how everything is supposed to move in the scene.

Finally, include a list of assets that are needed to create the scene. This is where you should provide specific detailed instructions for what assets are needed to create the scene. For example: Main character should be female with red hair. She is holding a kayak paddle in her left hand and wearing river rafting gear, including a helmet. Water SFX. Mountain river scene in the background.

Extra resources to help you create the storyboard for your explainer video

• How to create a storyboard?
• Tips to help you build a great storyboard.
• Download our free storyboard template.
• What is a storyboard? And why do you need one?

4). Animated Explainer Video Storyboard Template

We created an explainer video storyboard template you can download to create your own storyboard on your computer so you can save money on your production budget. Creating your own storyboard can help you save hundreds or thousands of dollars off your explainer video cost.

5). Explainer Video Storyboard Creation FAQ

How long should my storyboard be?

Typically, a storyboard has one page for each sentence in the script. If there is a more detailed sequence you are trying to explain in your storyboard, it makes sense to break a sentence up into multiple pages to make it easier to explain and visualize what is supposed to happen during each part of your explainer video script.

Explainer video scripts typically have 125-150 words for each 60 seconds of content. This ends up being about 8-12 sentences or 8-12+ pages for your storyboard.

What does it cost to create a storyboard for an animated explainer video?

Animation studios typically charge a few hundred dollars up to tens of thousands of dollars to create a storyboard for an explainer video.  Most studios don’t charge on the high end and rely on information you provide them to inform the creation of the storyboard. High end storyboard creation services include detailed research programs to understand the target audience and test which visual messages resonate with them to ensure the message is understandable and memorable.

Deep Dive: Want to know what else goes into the cost of an explainer video?

How long does it take to create a storyboard?

Storyboard creation can be a fast process if your timeline is tight and your team is nimble. Usually the storyboard creation process takes 1-2 weeks. After the client approves the script, the storyboard artists will create the first draft in 2-3 days. Then, you get an opportunity to review the storyboard and request revisions. The animated video production company will review your notes, incorporate the revisions and send back an updated version of the storyboard within a few business days.

Common Storyboard Mistakes That Make Explainer Videos Less Effective

Even experienced marketers sometimes create storyboards that look great on paper but don’t translate into engaging animated videos. A storyboard isn’t just a collection of sketches—it’s a communication tool that helps everyone involved in production understand exactly what should happen in each scene. Avoiding these common mistakes will save time, reduce revision requests, and improve the effectiveness of your final explainer video.

1. Trying to Show Too Much in One Scene

One of the biggest mistakes is attempting to communicate multiple ideas simultaneously.

For example, a single frame might include:

• A product dashboard
• Three characters
• Several text callouts
• Background graphics
• Animated arrows
• Statistics
• Company branding

Instead of helping viewers understand your message, overcrowded scenes overwhelm them.

A better approach is to simplify each storyboard panel so it communicates one primary idea. If a concept requires multiple visual steps, split it into several storyboard pages. This makes the animation easier to follow and often improves viewer retention.

2. Matching Every Spoken Word With a Visual

Many first-time storyboard creators try to literally illustrate every word in the script.

Instead, think visually.

For example, if the narrator says:

“Our software helps businesses save time.”

Rather than drawing a clock beside a computer, you might show:

• A growing stack of paperwork disappearing
• Employees leaving work earlier
• Tasks completing automatically
• A progress bar finishing instantly

Visual metaphors often create stronger emotional impact than literal illustrations.

3. Forgetting About Scene Transitions

A storyboard shouldn’t only show individual scenes—it should explain how one scene flows into the next.

Consider transition ideas such as:

• Camera zooms
• Morphing objects
• Swipe transitions
• Character movement
• Object transformations
• Animated UI expanding into full-screen graphics

Planning transitions during storyboarding creates a much smoother finished animation and helps animators estimate production effort more accurately.

4. Not Considering Screen Size

Many explainer videos are watched on smartphones.

When creating your storyboard, ask yourself:

• Can viewers easily read this text on a phone?
• Are icons large enough?
• Is the composition clean?
• Is there enough contrast?

If a storyboard relies on tiny labels or complicated diagrams, viewers may miss the most important information.

5. Leaving Too Much Open to Interpretation

A rough sketch is perfectly acceptable.

Vague instructions are not.

Instead of writing:

“Character walks.”

Try something like:

“Character confidently walks toward camera while smiling. Background gradually transforms from a messy office into an organized workspace.”

The more specific your storyboard instructions, the easier it becomes for illustrators and animators to deliver exactly what you envisioned.

Different Types of Explainer Video Storyboards

Not every storyboard looks the same. The best storyboard format depends on the type of video you’re producing.

Product Demo Storyboards

Product demos usually focus on:

• Screen recordings
• User interface animations
• Cursor movement
• Feature highlights
• Before-and-after workflows

These storyboards often include detailed notes explaining exactly which buttons users click and how the interface should animate.

SaaS Explainer Video Storyboards

Software companies frequently use storyboards that alternate between:

• Customer pain points
• Product demonstrations
• Animated data visualizations
• Dashboard mockups
• Call-to-action screens

The storyboard should clearly indicate where the software interface appears versus when custom illustrations are used.

Healthcare Explainer Storyboards

Medical animation storyboards often require greater technical accuracy.

These projects may include:

• Human anatomy
• Medical devices
• Treatment processes
• Biological systems
• Scientific diagrams

Because accuracy is critical, storyboard approval is often completed by both marketing teams and subject matter experts before animation begins.

Corporate Training Storyboards

Internal training videos typically focus on education rather than marketing.

Storyboard panels often include:

• Employee interactions
• Workplace scenarios
• Compliance procedures
• Safety demonstrations
• Process walkthroughs

Since these videos prioritize clarity, storyboard notes are usually more detailed than the sketches themselves.

Commercial Advertisement Storyboards

Commercial storyboards often resemble movie storyboards.

They include additional information such as:

• Camera angles
• Dramatic lighting
• Emotional expressions
• Music cues
• Sound effects
• Timing between cuts

These storyboards are designed to maximize emotional impact while telling a concise story.

How Storyboards Speed Up the Animation Process

Many clients wonder whether creating a storyboard is worth the extra effort.

In reality, storyboarding is one of the biggest time-saving steps in the entire animation pipeline.

Without a storyboard, illustrators and animators are forced to make creative assumptions.

Those assumptions often lead to:

• Additional revisions
• New artwork
• Re-animated scenes
• Missed deadlines
• Higher production costs

With an approved storyboard, every department knows exactly what needs to be created before production begins.

The storyboard becomes a shared blueprint that guides:

• Illustrators
• Character designers
• Motion designers
• Voice directors
• Editors
• Sound designers
• Producers

This dramatically reduces misunderstandings throughout production.

Storyboard Checklist Before You Approve Production

Before moving into illustration and animation, review your storyboard using this checklist.

Ask yourself:

✅ Does every scene communicate one clear idea?

✅ Does each visual support the narration?

✅ Is the call-to-action obvious?

✅ Are scene transitions clearly explained?

✅ Have unnecessary scenes been removed?

✅ Is branding used consistently?

✅ Are product screenshots current?

✅ Are all character descriptions included?

✅ Have animation instructions been added to every panel?

✅ Have all stakeholders reviewed and approved the storyboard?

Completing this checklist before production begins can prevent expensive revisions later in the project.

Why Great Storyboards Lead to Better Explainer Videos

The best explainer video storyboard examples don’t just contain sketches—they communicate a complete visual strategy.

A great storyboard helps answer questions like:

• What should viewers see while the narrator is speaking?
• Which information deserves the most visual emphasis?
• Where should motion naturally draw the viewer’s attention?
• How can complex concepts be simplified into memorable visuals?
• What emotions should viewers experience throughout the video?

When these questions are answered during storyboarding, the animation process becomes faster, smoother, and more predictable.

Perhaps most importantly, a thoughtful storyboard helps ensure the finished explainer video achieves its primary goal: helping viewers quickly understand your message and motivating them to take action. Whether you’re creating a product demo, SaaS explainer, nonprofit fundraising video, healthcare animation, or animated commercial, investing time in the storyboard stage almost always results in a stronger final video, fewer revisions, and a better return on your video production investment.

Hire Video Igniter To Create Your Storyboard And Produce Your Explainer Video!

We write scripts and make custom explainer videos for world-class brands like T-Mobile, Amazon Web Services and Linkedin @ video production prices startups can afford.

Check out our portfolio.

Interested in getting some pricing info? Get yourself a copy of our latest rate sheet.

+20 reasons companies love hiring Video Igniter to create animated videos.

Explainer Video Demo Reel

 

Explainer Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Get An Animated Explainer Video For Your Business!

Schedule a call to discuss creating a storyboard for your animated video.

Get a quote for your explainer video & storyboard.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

 

What is Video Igniter Animation?

Are you looking for an online animation maker to create a custom animated video for you? If so, you’re in the right place. In this article, we’ll explain the pros and cons of different types of online animation makers and explain how to use them to make animated videos.

We’ll also explain how Video Igniter’s online animation maker can be used to create custom animated videos on your behalf. Explore production examples and get a quote for your animation.

Examples of Videos That Video Igniter Can Make For You Online

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here.

Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How To Make A Video With Video Igniter’s Online Animation Maker?

Here’s a brief overview of the production process so that you know what to expect while your video is being created for you.

1). Contact Us

To start making your animation, contact us or schedule a call with our production team. We’ll work with you to create a production plan to create your dream video that works for your budget and due date. We’ll also get some important background information from you like:

✅ Who is the target audience for your animation?

✅ What do you want to communicate in your animation?

✅ What do you want to show in your animation?

✅ What visual style do you want us to use for your animation?

2). Script Development

We’ll turn that information into a script that communicates your talking points to your target audience in a way that resonates with them. You get an opportunity to review the script and request revisions until you love the script.

3). Storyboard Creation

We turn your script into a storyboard so that our production team knows exactly what to create during each part of your script. You get to review and request revisions before approving the storyboard for production.

4). Record VoiceOver

You will receive voiceover auditions for each voice that’s used in your animation. After you select your favorites, we’ll get the full voiceovers recorded and give you an chance to review them and request edits.

5). Soundtrack Selection

Music is used to enhance key moments in your animation. We’ll send you several soundtrack options to choose from. Select your favorite(s) and then we’ll procure the broadcast license to use the music in your animation.

6). Illustrations

Our art director will send you concept art for your video. Let them know which option you like best. You can also collaborate with our art director to refine and polish the details of your preferred visual concept until you love it! Then, we create all of the rest of the art for your video and give you a chance to review them and request edits before we animate.

7). Animation

Now that everything is approved, it’s time for us to animate your video! Review the first draft of your animation with your target audience. Then, send us your feedback. We’ll incorporate your edits and render out the final draft of your animation.

What is an online animation maker?

An online animation maker is a service that can be used to create animated videos. These services often include video templates you can customize to create your own animated video. They also include pre-created characters, scenes and objects you can add into your video. Other online animation makers enable you to create custom animated videos from scratch – and the best part is, you don’t have to do any of the work!

Read on to learn more about the differences between the Internet’s most popular ways to make a animation online.

Types of Online Animation Makers

DIY Online Animation Makers

Most online animation makers are designed to make it easy for people to create animated videos using pre-created characters, objects, scenes and templates. It’s up to you to pick out the images you want to show in each scene. You lay them out to compose each scene and then use the timeline below the video to specify when and how you want different objects to move and animate in the scene.

Here are some examples of the quality you can expect when you use a DIY online animation maker to create your animated video:

Custom Designed Online Animation Makers

If you are interested in getting a custom animated video made for your project, you’re going to want to look at a service like Video Igniter. Unlike other online animation makers where you have to do all the work and end up with a video that’s basically a customized template, Video Igniter enables you to get a 100% custom designed animated video, even if you have zero video production experience.

Use Video Igniter’s online production dashboard to describe the video you want and sit back while Video Igniter’s team of professional animators creates your script, storyboard, illustrations, voiceover and music for you. You get an opportunity to review all the pieces of your animation and request revisions. Once you’re happy with everything, Video Igniter animates your 2D or 3D video for you.

Popular Online Animation Makers

Top DIY Online Animation Makers

Vyond

Pros:

✅ Vyond offers a wide range of pre-built templates and characters, making it easy to create professional-looking animations quickly.

✅ The platform provides a robust set of features, including lip-syncing & facial animations, allowing for more dynamic and engaging animations.

Cons:

❌ Vyond can be relatively expensive compared to other online animation makers, especially for those on a tight budget or individuals creating videos on a smaller scale.

❌ The learning curve for mastering Vyond’s advanced features may be steep for beginners, requiring some time and practice to fully utilize the platform’s capabilities.

Wideo

Pros:

✅ Wideo offers a simple and intuitive interface, making it beginner-friendly and allowing users to create professional-looking animations with ease.

✅ The platform provides a vast library of pre-designed templates, characters, and objects, making it convenient for users who want to quickly create videos without starting from scratch.

Cons:

❌ While Wideo offers a good range of templates, the overall customization options may be slightly limited compared to other online animation makers, potentially leading to less unique-looking videos.

❌ Some users have reported occasional glitches or performance issues when working with more complex animations or larger projects.

PowToon

Pros:

✅ PowToon is known for its user-friendly interface and drag-and-drop functionality, making it suitable for beginners and those without prior animation experience.

✅ PowToon offers seamless integration with popular presentation software like PowerPoint, making it a handy tool for creating animated presentations.

Cons:

❌ PowToon’s free plan has significant limitations, including watermarked videos and limited access to premium features, which may be a drawback for users on a tight budget.

❌ While PowToon offers a good range of customization options, more advanced users may find the platform’s capabilities somewhat limited compared to other animation makers.

Animaker

Pros:

✅ Animaker offers a feature-rich platform with a wide range of templates, characters, and assets, allowing users to create diverse and visually appealing animations.

✅ The platform provides a comprehensive set of animation tools, including options for text effects, transitions, and audio synchronization, enabling users to create professional-grade videos.

Cons:

❌ Some users have reported occasional performance issues or slow rendering times when working with more complex animations or longer videos.

❌ While Animaker offers a considerable range of features, the learning curve may be steeper compared to other online animation makers, particularly for beginners or those new to animation.

Top Online Animation Makers for Custom Animated Videos

Video Igniter Animation

Pros:

✅ Video Igniter can be used to create any kind of 2D or 3D animated video you can imagine.

✅ Zero video production experience is necessary. If you can describe the video you want, Video Igniter’s production team can create it for you.

✅ Video Igniter’s online production dashboard makes it easy for you to see where your video is in the production process and provide feedback as needed.

Cons:

❌ Video Igniter takes more time and cost more than a DIY online animation maker because real humans are creating your animated video from scratch.

How much does an online animation maker cost?

Most DIY online animation makers charge a monthly subscription fee of $19-$149/month. Beyond that, the cost of production includes the cost of your time to create the script, voiceover and the overall animation.

If you want to use an online animation maker like Video Igniter to create a custom animated video for you, the price will be higher but the quality will be substantially better because Video Igniter uses real professional illustrators and animators to create your video from scratch. You can check out our current prices here.

How long does it take to make a video using an online animation maker?

This depends on the length of the video and the type of animation you want. DIY online animation makers like Vyond, Wideo and Powtoon can be used to make an animated video in a few hours or days. Just create an account, look through their templates and customize the animation to your liking using their online animation editing platform.

On the flip side, if you’re interested in making a custom animated video, we recommend using a service like Video Igniter to create the animation for you. Production timelines for a 2D custom animated video range from 3-6 weeks for most video projects. Custom 3D animated videos take 2-4x more time to create.

How To Choose The Best Online Animation Maker For Your Project

With dozens of online animation makers available today, it can be difficult to determine which platform is the best fit for your project. While many services advertise similar features, the right choice depends on your goals, your budget, and the type of video you need to produce.

Before choosing an online animation maker, ask yourself a few important questions:

• Do you want to create custom animations or are templates acceptable?
• Will you be creating one video or multiple videos throughout the year?
• Do you have the time to learn animation software?
• Does your team have experience writing scripts and designing storyboards?
• Do you need commercial usage rights for your video?
• Will your animation need to match your company’s branding guidelines?

Answering these questions will help narrow your options and prevent you from investing time in a platform that isn’t designed for your needs.

Features To Look For In An Online Animation Maker

Not every online animation maker offers the same capabilities. Some are designed for beginners, while others are better suited for experienced marketers, educators, and creative professionals.

Here are some of the most valuable features to look for:

Easy-To-Use Interface

If you’re creating your own video, the platform should have an intuitive interface that makes it easy to arrange scenes, edit text, add graphics, and animate objects without requiring extensive training.

Brand Customization

Businesses often need videos that match their visual identity. Look for an online animation maker that allows you to customize:

• Brand colors
• Fonts
• Logos
• Icons
• Character designs
• Backgrounds
• Motion styles

Maintaining visual consistency across all of your marketing materials helps strengthen brand recognition.

Large Asset Library

Many online animation makers include libraries containing thousands of illustrations, characters, icons, music tracks, and sound effects.

A larger library gives you more creative flexibility and reduces the need to purchase additional design assets elsewhere.

Collaboration Tools

If multiple people will review your animation, collaborative features can save a significant amount of time.

Helpful collaboration tools include:

• Commenting directly on scenes
• Version history
• Approval workflows
• Cloud storage
• Shared workspaces

These features are especially valuable for marketing teams, agencies, and enterprise organizations.

Common Uses For An Online Animation Maker

Online animation makers are used across virtually every industry. While animated explainer videos remain one of the most popular applications, animated videos are now used for many different purposes.

Some of the most common projects include:

• Product launch videos
• SaaS product demonstrations
• Employee onboarding videos
• Customer training content
• Social media advertisements
• YouTube videos
• Investor presentations
• Internal company communications
• Sales enablement videos
• Event promotions
• Educational lessons
• Healthcare animations
• Nonprofit fundraising campaigns

Because animated videos can simplify complex topics while keeping viewers engaged, they continue to grow in popularity across both B2B and B2C marketing.

DIY Animation Maker Or Professional Animation Studio?

One of the biggest decisions you’ll make is whether to use a DIY online animation maker or hire professional animators.

DIY animation platforms work well when:

• You need a simple presentation
• Speed is more important than originality
• Your budget is limited
• Template-based visuals are acceptable

A professional animation studio is often the better choice when:

• Your brand needs a unique visual identity
• You want custom illustrations
• You need advanced motion graphics
• You’re producing television commercials
• Your animation represents a major product launch
• Multiple stakeholders require revisions
• Your company has strict brand guidelines

While hiring professionals typically costs more, custom animation often produces a stronger first impression and can continue generating value for years after it’s created.

Why Custom Animation Often Delivers Better Results

Template-based videos can look polished, but they frequently resemble hundreds of other videos created using the same software.

Custom animation offers several advantages:

• Original artwork created specifically for your business
• Unique characters and environments
• Tailored visual storytelling
• Greater flexibility during production
• Better alignment with your brand identity
• More memorable viewer experiences

For companies competing in crowded industries, standing out visually can significantly improve audience engagement and brand recall.

Video Formats Produced By Online Animation Makers

Depending on the platform, an online animation maker may export videos in several different formats.

Popular export options include:

• MP4
• MOV
• GIF
• WebM
• Transparent video files
• High-definition (HD)
• Full HD (1080p)
• 4K video

Choosing the appropriate format depends on where your animation will be published, whether that’s YouTube, LinkedIn, Facebook, Instagram, your website, a trade show display, or an internal presentation.

Accessibility Considerations For Animated Videos

An effective animation should be accessible to as many viewers as possible.

Consider including:

• Closed captions
• High-contrast visuals
• Readable font sizes
• Clear narration
• Descriptive on-screen text
• Color combinations that remain legible for viewers with color vision deficiencies

Making your animated videos accessible improves the viewing experience while helping your content reach a wider audience.

Can AI Replace An Online Animation Maker?

Artificial intelligence has introduced new tools that can automatically generate scripts, voiceovers, images, and even simple animations.

While AI can accelerate portions of the production process, it still has limitations.

AI-generated animations may struggle with:

• Consistent branding
• Character continuity
• Complex storytelling
• Emotional performances
• Highly customized visuals
• Precise motion design

For businesses that need polished marketing videos or premium brand content, human designers and animators continue to play an essential role in producing professional-quality work.

Many animation studios now combine AI-assisted workflows with experienced artists to improve efficiency while maintaining creative quality.

Measuring The Success Of Your Animated Video

After publishing your animation, it’s important to evaluate its performance.

Useful metrics include:

• Total video views
• Average watch time
• Audience retention
• Click-through rate
• Conversion rate
• Lead generation
• Social shares
• Comments
• Sales influenced by the video

Reviewing these metrics helps determine whether your animation achieved its objectives and provides valuable insights for future productions.

Tips For Getting Better Results From An Online Animation Maker

Whether you’re creating the animation yourself or working with a professional production team, following a few best practices can dramatically improve the final video.

Start by focusing on one primary message rather than trying to explain everything at once.

Keep your script concise and conversational.

Use visuals to reinforce your narration instead of simply repeating what viewers already hear.

Include a clear call-to-action that tells viewers exactly what to do next, whether that’s scheduling a demo, requesting a quote, signing up for a newsletter, or purchasing your product.

Finally, remember that animation is an investment. A professionally produced animated video can be repurposed across your website, social media channels, email campaigns, sales presentations, digital advertising, trade shows, and customer onboarding materials, allowing you to maximize its value long after production is complete.

Online Animation Maker Production Resources

These guides and resources are popular among people researching and reading about online animation makers:

What Is A 2D Video Maker?

How To Use An Animation Maker Production Service?

How To Make Animated Videos For Free

How To Use An Explainer Video Maker

Still have questions about online animation makers?

Do you have a question about online animation makers that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

 

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you want to make an animated video, you’re in the right place! Video Igniter’s animation service enables you to create any kind of custom animated video you can imagine – even if you have zero video production experience. Whether you want to create an explainer video, an animated promotional commercial, a 2D video or a 3D video, we’ve got you covered. In this article, we’ll explain what Video Igniter’s animation production service is, how it works and how much it costs to use.

What is Video Igniter’s Animation Service?

Video Igniter’s animation service streamlines the production process to make it faster, easier and more affordable to create high quality custom animated videos. All you have to do is describe the video you want to create and pick out your budget level. After that, just sit back and relax while Video Igniter’s team of professional animators creates your custom animated video for you.

Examples of Videos You Can Create With Video Igniter’s Animation Service

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How To Use Video Igniter’s Animation Service Make Custom Animated Videos?

Video Igniter’s animation services create custom animated videos on your behalf. Here’s an overview of what to expect during the production experience.

1). Start Your Project

Production begins by filling out a creative brief and or having a kick off call with Video Igniter’s production team. This is your opportunity to tell us what you want to include in your vdieo, who your target audience is and what kidn of visual style you want to use for your video. We’ll use this information to develop a production budget and a production schedule for your video project.

2). 50% Payment

You will receive an invoice for 50% of the project budget. Once it’s paid, we begin production on your video.

3). Script Development

Our team will develop a draft of the script for your animation. Video Igniter’s online animation service will send you an email notification when it’s time to review your script. Share your feedback and our team will revise your script until you love it. When you are completely happy with the script, mark it as approved and we will move to the next stage of production.

4). Storyboard Creation

Our team will turn your script into a storyboard. The storyboard is the blueprint for your animated video; it tells the illustrators and animators what to create for every scene of your video. Video Igniter’s animation service will send you an email notification when it’s time to review your storyboard. Share your feedback with our team and we will revise your storyboard to include your edits. Once you’re completely satisfied with the storyboard, we’ll move on to the next stage of production.

5). Illustrations

You will receive an email notification with concept art from our art director. Give the concepts a detailed review and let our art director know which concept you prefer. You will have the opportunity to collaborate with the art director to refine the visual style until you absolutely love it. Once the concept art is perfected, our illustration team will create all of the rest of the images for your video. You get an opportunity to review all the art and request edits before approving the art for production.

6). VoiceOver

Video Igniter’s animation service will send you a notification when it’s time to review the voiceover auditions for your project. Preview the auditions and select the one you like best. Then, our team will oversee the recording of the full voiceover. You will get another notification when it’s time to review the full voiceover and be given an opportunity to request revisions before approving the voiceover for production.

7). Soundtrack

Our team will select several soundtracks that we believe will enhance the presentation of your animation. Give them a listen and select the one you like best for your animation. Our team will secure the license to use the music in your video.

8). Animation

Now it’s time for the animation service to get to work! Your script, storyboard, voiceover, illustrations and music are all approved and now we can animate everything together. You will receive an email notification when it’s time to review the first draft. Give your video a detailed review and let us know what edits you want us to make. We’ll incorporate your revisions and send you the final draft of your animation.

What does it cost to use Video Igniter’s Animation Service?

Video Igniter’s animation service produces videos at all price ranges ($500-$100,000+). Most videos cost a few thousand dollars to create a 60 second animation. You can request access to our price sheet here. If you’re looking for a quote for your animated video, use this page to send us a message or fill out this questionnaire.

How long does it take to make a video using Video Igniter’s animation service?

2D animated videos tend to take 3-6 weeks to create a 60 second animation. 3D animated videos take 2-4x more time to create using Video Igniter’s animation service. For a deep dive on how long it takes to animate a video, check out this companion article: “How long does it take to animate a 1 minute video?”

Why Businesses Choose a Professional Animation Service Instead of DIY Animation Software

There are dozens of animation apps available today that promise anyone can create animated videos in minutes. While these tools are useful for simple social media posts or internal presentations, they often fall short when businesses need professional marketing content.

A professional animation service offers far more than access to animation software. It combines creative strategy, experienced designers, professional writers, illustrators, animators, voice actors, and project managers into one streamlined production process.

Some of the biggest advantages of hiring an animation service include:

Custom Creative Strategy

Professional animation begins long before anyone opens animation software. An experienced animation service takes time to understand your audience, business goals, competitors, and messaging before developing creative concepts.

This strategic planning helps produce videos that don’t just look great—they achieve measurable business objectives.

Higher Production Quality

Professional animators create original artwork specifically for your project rather than relying on stock graphics or reusable templates.

This results in:

• Unique character designs
• Branded color palettes
• Custom iconography
• Original motion graphics
• Professional transitions
• Polished visual storytelling

The result is a video that reflects your brand instead of looking like thousands of other videos created with the same template library.

Faster Project Completion

Many companies assume creating videos themselves will save money.

In reality, employees often spend dozens or even hundreds of hours learning animation software, writing scripts, revising scenes, recording voiceovers, and troubleshooting technical problems.

A professional animation service allows your team to stay focused on running your business while experienced specialists handle every stage of production.

Industries That Benefit From Animation Services

Animation has become one of the most versatile marketing tools available. Nearly every industry can use animation to communicate ideas more clearly and engage audiences more effectively.

Some of the industries that regularly invest in animation services include:

Technology Companies

Software platforms frequently use animation to demonstrate features, explain workflows, introduce new products, and simplify technical concepts.

Healthcare Organizations

Hospitals, medical device manufacturers, pharmaceutical companies, and healthcare startups often use animation to explain treatments, procedures, and complex medical information in ways patients can easily understand.

Manufacturing Companies

Animation helps manufacturers visualize products that are difficult to photograph, demonstrate internal mechanisms, or showcase industrial equipment in operation.

Educational Institutions

Schools, universities, and online learning companies use animation to increase student engagement and improve knowledge retention.

Financial Services

Banks, insurance providers, fintech companies, and investment firms use animation to simplify financial concepts that might otherwise intimidate prospective customers.

Nonprofit Organizations

Animation enables nonprofits to tell emotional stories while explaining their mission, fundraising campaigns, and community impact.

Real Estate Developers

Animated walkthroughs and architectural visualizations help potential buyers experience developments before construction is complete.

Because animation is adaptable across so many industries, a professional animation service can customize the creative approach to match virtually any audience or communication objective.

How Animation Services Improve Marketing ROI

One reason animation continues to grow in popularity is its ability to generate value long after production is complete.

Unlike many forms of advertising that disappear after a campaign ends, an animated video can continue generating leads, educating customers, and supporting sales efforts for years.

Businesses often use a single animated video across multiple channels, including:

• Company websites
• Landing pages
• YouTube
• LinkedIn
• Facebook
• Instagram
• TikTok
• Trade show displays
• Email marketing campaigns
• Sales presentations
• Investor presentations
• Product launches

Repurposing one professionally produced animation across multiple marketing channels significantly increases its return on investment.

A quality animation service can also create alternate edits, shorter versions, square formats, vertical videos, and social media cutdowns to maximize the usefulness of every project.

What To Look For When Comparing Animation Services

Not every animation service delivers the same level of quality or customer experience.

Before hiring an animation company, consider asking these important questions:

Do They Produce Custom Artwork?

Some studios rely heavily on templates or stock assets.

Others create every illustration specifically for your project.

Custom artwork generally produces a more memorable and professional final product.

Can They Produce Multiple Animation Styles?

A versatile animation service should be capable of producing:

• 2D animation
• Motion graphics
• Whiteboard animation
• Character animation
• Isometric animation
• 3D animation
• Product visualization
• Kinetic typography

A broad portfolio demonstrates creative flexibility.

Is Their Production Process Transparent?

Professional animation services clearly explain every production milestone, review stage, timeline, and approval process before work begins.

This transparency helps avoid surprises later in the project.

Do They Offer Revision Opportunities?

Animation is highly collaborative.

Look for an animation service that provides structured review opportunities throughout scriptwriting, storyboarding, illustration, voiceover, and animation production instead of waiting until the final video is complete.

Video Igniter offers unlimited revisions for certain types of projects/

Can They Scale With Your Business?

If your company plans to create multiple videos throughout the year, choose an animation service capable of supporting ongoing production while maintaining consistent branding across every project.

Common Mistakes Businesses Make When Hiring an Animation Service

Choosing the right animation partner can make a significant difference in the success of your project. Here are several common mistakes businesses should avoid.

Choosing Based Only on Price

The lowest quote isn’t always the best value.

An inexpensive animation service may require compromises in scripting, design quality, animation smoothness, project management, or revisions.

Instead, evaluate overall value, portfolio quality, communication, and reliability.

Skipping the Discovery Phase

Some clients rush into production without clearly defining their audience or objectives.

Investing time upfront to clarify messaging typically produces stronger scripts and more effective videos.

Trying to Include Too Much Information

One of the biggest challenges in animation is deciding what not to include.

Professional animation services help simplify complex information into clear, engaging stories that viewers can easily understand.

Ignoring Brand Guidelines

Consistent typography, colors, iconography, and messaging help strengthen brand recognition.

Providing brand assets early helps your animation service create visuals that align with your existing marketing materials.

Frequently Asked Questions About Animation Services

What kinds of videos can an animation service create?

Professional animation services can produce a wide range of content, including:

• Animated explainer videos
• Product demonstrations
• Brand videos
• Corporate presentations
• Customer testimonials
• Educational videos
• Employee onboarding videos
• Internal communications
• Trade show videos
• YouTube videos
• Social media advertisements
• Kickstarter campaign videos
• Medical animations
• SaaS product demos

Is animation a good investment for small businesses?

Yes. Animation can help small businesses explain products, establish credibility, and compete with larger brands by presenting information in a polished, professional way.

Can an animation service match our existing branding?

Absolutely. A custom animation service can incorporate your company’s fonts, colors, logos, illustrations, and visual identity into every scene to create a cohesive brand experience.

How involved will I be during production?

Most professional animation services encourage collaboration throughout the project. Clients typically review and approve major milestones—including the script, storyboard, visual style, voiceover, and animation drafts—before production moves to the next phase.

Can one animation be updated later?

Yes. One advantage of working with a professional animation service is that many projects can be revised in the future if your branding, pricing, messaging, or product features change. Updating an existing animation is often more cost-effective than producing a completely new video.

Animation Production Resources

These guides and resources are popular among people reading about b2b animation production options:

• Video Igniter – The Animated Video Production Service Of The Future
• Which Animated Video Services Does Video Igniter Offer?
• Animated Video Production FAQ
• Explainer Video Services by Video Igniter

Still have questions about animation services?

Do you have a question about animation services that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animation Service Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animation Services Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Looking for an explainer video company to make your video? Check out the top 20 reasons people love to hire Video Igniter.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you want to create a cel animation, you’re in the right place! Video Igniter’s comprehensive guide to creating cel animation has answers to all the most common questions including an explanation of the production process, how long it takes to make a cel animation and what it costs to make a cel animation.

Examples of Cel Animation You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of cel animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

What is cel animation?

Cel animation, short for celluloid animation, is a traditional animation technique that involves creating animated sequences by hand-drawing characters and objects on transparent sheets of celluloid, known as cels. Each cel represents a single frame of the animation. These cels are then layered on top of static background artwork and photographed or scanned to create the illusion of movement when played in sequence.

Cel animation offers a unique aesthetic appeal, characterized by its handcrafted quality and vivid colors. It has been widely utilized in traditional animated films, television shows, and commercials, lending a distinct charm and personality to the animated characters and their surroundings.

While cel animation was predominantly used in the pre-digital era, it continues to be celebrated and employed in contemporary animation, either through traditional methods or digitally-assisted techniques that replicate the look and feel of traditional cel animation. Its timeless allure and artistic value make cel animation a cherished and respected form of animation in the industry.

How is cel animation different from other kinds of animation

Cel animation stands apart from other animation techniques, like computer-generated animation or stop-motion animation, in its unique approach to creating movement. Unlike computer-generated animation that relies on digital software and algorithms, cel animation requires painstaking craftsmanship and attention to detail. Each frame is meticulously crafted by hand, capturing the essence of the characters and bringing them to life in a tangible way.

Here are several key ways in which cel animation differs from other animation techniques:

Traditional Handcrafted Process

Unlike computer-generated or 3D animation, cel animation involves the meticulous process of drawing and painting each frame by hand. Artists create individual cels that are layered together, allowing for a tangible and tactile quality to the animation.

Timeless Aesthetics

Cel animation has a distinct visual appeal, characterized by its vibrant colors, expressive linework, and hand-drawn textures. This traditional look can evoke a sense of nostalgia and charm, creating a unique connection with viewers.

Frame-by-Frame Animation

Cel animation requires animators to create a series of individual frames, each slightly different from the previous one, to convey motion. This frame-by-frame approach allows for precise control over the movement and enables animators to create fluid and nuanced performances.

Artistic Flexibility

Cel animation offers a wide range of creative possibilities. Artists can experiment with different styles, techniques, and visual effects to achieve their desired artistic vision. The handcrafted nature of cel animation allows for expressive character performances and intricate detail in the animation.

Our Expertise in Cel Animation

At Video Igniter, we pride ourselves on our expertise in cel animation. Our team consists of talented artists, animators, and storytellers who have years of experience creating captivating cel animations. We are passionate about the art form and dedicated to delivering exceptional results to our clients. With a deep understanding of cel animation techniques, proficiency in industry-leading software, and a knack for creative storytelling, we are well-equipped to bring your vision to life through the magic of cel animation.

What is the cel animation production process

Now we’ll dive into the production process and explain how a cel animation video is created. The cel animation production process involves several steps, from concept development to final delivery. Our team at Video Igniter follows a streamlined production process to ensure the successful execution of your project while keeping you involved and informed every step of the way.

1. Concept Development

We start by collaborating closely with you to understand your vision, goals, and target audience. This phase involves brainstorming ideas, developing a script, creating storyboards, and refining the concept until it aligns with your expectations.

2. Character & Scene Design

Once the concept is finalized, our talented artists will create unique and visually appealing character designs that reflect your brand identity and resonate with your audience. You get an opportunity to review the key illustrations for the video and request edits before animation begins.

3. VoiceOver & Sound

Our team auditions voiceover artists and selects soundtracks that will enhance the presentation of your video. You get to select your favorite voiceover artists and soundtrack(s) for the video. Our team will oversee the recording of the full voiceover and acquire the license to use both the voiceover and soundtrack(s) in your video. You will be given an opportunity to review the full voiceover and request edits before approving the files for production.

4. Animation

With character designs in place, our animators will bring the cels to life by animating the characters’ movements, expressions, and interactions. This process requires exceptional skill and attention to detail to ensure fluid and convincing animation. You will get to preview a rough cut of the black and white animation and request edits before color is added.

5. Coloring and Backgrounds

After the character animation is complete, our team will carefully color each cel, adding depth and vibrancy to the visuals. Static backgrounds will also be created or selected to complement the animation and enhance the overall aesthetic.

6. Post-Production

Once the animation and coloring are finalized, we will add any necessary sound effects, music, or voiceovers to create a fully immersive experience.

7. Client Feedback and Revisions

Throughout the production process, we value your input and feedback. We encourage open communication at every stage of the production experience to ensure that the final product aligns with your vision and exceeds your expectations.

8. Final Delivery

Once the animation is complete and approved, we will deliver the final video in your preferred format, ready to be shared with your audience and make a lasting impact.

Why should I use cel animation for my project?

Here are the top advantages and reasons for choosing cel animation for your project:

Timeless Appeal

Cel animation has a timeless quality that evokes nostalgia and emotional connection. Its handcrafted aesthetics and attention to detail create a unique charm that resonates with audiences of all ages.

Narrative Power

Cel animation is a powerful storytelling tool. It allows for complex narratives to be conveyed effectively, capturing the imagination of viewers and immersing them in your brand’s story.

Brand Differentiation

In a competitive market, standing out from the crowd is crucial. Cel animation offers a distinctive visual style that can help your brand leave a lasting impression and differentiate itself from competitors.

Customization and Flexibility

Cel animation allows for a high degree of customization, ensuring that the animation style, character designs, and visual elements align with your brand identity and target audience.

Customization & Flexibility: Tailoring Cel Animation to Meet Your Needs

At Video Igniter, we understand that each client has unique needs and goals when it comes to their cel animation projects. That’s why we take pride in our ability to provide customization and flexibility, ensuring that the final animation aligns perfectly with your brand identity and resonates with your target audience.

How much does cel animation cost?

Determining the cost of cel animation can vary significantly depending on various factors. It is essential to consider the complexity of the project, the length of the animation, the level of detail required, and the experience and expertise of the animation studio. Each project is unique, and the cost will be tailored to meet the specific needs and goals of the client.

Cel animation typically involves a labor-intensive process that requires skilled artists and animators to create each frame by hand. This level of craftsmanship and attention to detail contributes to the overall cost of the animation. Additionally, factors such as the number of characters, backgrounds, special effects, and the duration of the animation will also impact the cost.

For smaller-scale projects or simpler animations, the cost may range from a few thousand dollars to a tens of thousands of dollars. For more complex or longer animations, the cost can increase significantly.

It is important to note that while cel animation can be more costly compared to other forms of animation, it offers a unique aesthetic and timeless appeal that can elevate the storytelling and visuals of the animation.

When considering the cost of cel animation, it is crucial to work with a reputable animation studio like Video Igniter. Our team has the expertise and experience to provide accurate cost estimates based on your specific project requirements. We offer transparent pricing and work closely with clients to ensure that the animation aligns with their vision and budget.

If you are interested in creating a cel animation and would like to discuss the cost and feasibility of your project, we invite you to contact Video Igniter or . Our team of experts is ready to guide you through the process and provide you with a detailed cost estimate tailored to your animation needs.

How long does it take to create a video using cel animation?

The time required to create a video using cel animation can vary depending on several factors:

✅ The complexity of the animation

✅ The length of the video

✅ The level of detail

✅ …and the resources available can all influence the timeline for completion.

Cel animation is a meticulous and time-consuming process that involves hand-drawing and painting each frame. This level of craftsmanship and attention to detail contributes to the overall time required for production. Additionally, factors like the number of characters, backgrounds, special effects, and the overall duration of the video will impact the production timeline.

For shorter videos with simpler animations, the production time can range from a few weeks to a couple of months. This includes the pre-production phase, where the concept, storyboard, and character designs are developed, as well as the actual animation and post-production stages.

For more complex or longer videos, the production time can extend to several months or even a year. This is especially true for projects with intricate visuals, detailed character movements, and elaborate backgrounds. The artists and animators meticulously work on each frame, ensuring that the animation flows seamlessly and captures the desired storytelling and emotion.

Rushing through production can compromise the quality of the animation, so it’s crucial to allocate sufficient time for each stage of the process.

When working with an animated video production company like Video Igniter, we can provide you with a realistic timeline for your specific project. Our team of talented artists and animators will work closely with you to ensure that production stays on track and meets your desired deadlines. Contact our team or to figure out the production timeline for your video.

The History of Cel Animation: From Hand-Painted Cels to Digital Workflows

Cel animation has been one of the most influential artistic techniques in the history of filmmaking. Long before digital animation software existed, artists created entire worlds by drawing and painting thousands of individual images on transparent sheets of celluloid.

The process revolutionized animation because it allowed artists to separate moving characters from static backgrounds. Instead of repainting an entire scene for every frame, only the characters or objects that changed needed to be redrawn.

This innovation dramatically reduced production time and made it possible for animation studios to produce feature films and television series at scale.

Today, while physical celluloid sheets are rarely used, many artists intentionally recreate the visual style of traditional cel animation using modern digital tools. This combination of classic aesthetics and contemporary technology gives businesses and filmmakers the best of both worlds: timeless visuals with efficient production workflows.

Full Animation vs. Limited Animation: What’s the Difference?

One of the biggest misconceptions about cel animation is that every project requires the same amount of drawing and labor. In reality, there are multiple approaches depending on the creative goals and available budget.

Full Animation

Full animation creates movement in nearly every frame.

Characteristics include:

• Smooth character movement
• Complex facial expressions
• Detailed action sequences
• Natural body mechanics
• Dynamic camera movement

This approach produces the highest level of realism and fluidity but requires significantly more artwork.

Full animation is commonly used for:

• Premium commercials
• Animated short films
• Brand storytelling
• Entertainment content
• Product launch videos

Limited Animation

Limited animation intentionally reduces the number of unique drawings while maintaining engaging storytelling.

Common techniques include:

• Holding poses for multiple frames
• Animating only the mouth during dialogue
• Reusing character cycles
• Static backgrounds
• Minimal camera movement

Many television cartoons successfully use limited animation because it reduces production costs while preserving the hand-drawn aesthetic audiences love.

Understanding Animation Frame Rates

Another factor that influences the look and feel of cel animation is frame rate.

Many people assume every animated video is created with 24 completely unique drawings every second, but professional animators often work “on ones,” “on twos,” or even “on threes.”

Animating on Ones

Every frame contains a unique drawing.

This creates extremely smooth motion and is typically reserved for:

• Fast action scenes
• Complex character movement
• Cinematic productions

Animating on Twos

Each drawing is displayed for two frames.

This effectively uses 12 unique drawings per second while maintaining fluid movement.

Many traditional animated films use this approach because it balances quality and efficiency.

Animating on Threes or Fours

Holding drawings for multiple frames creates a more stylized appearance that can emphasize dramatic moments or intentionally mimic vintage animation techniques.

Choosing the appropriate frame rate is an artistic decision that impacts both the visual style and production budget.

Digital Cel Animation: Traditional Style With Modern Technology

While classic cel animation relied on hand-painted sheets of celluloid, today’s studios often create digital cel animation.

Instead of painting on transparent plastic sheets, artists use specialized software that reproduces:

• Hand-drawn line quality
• Painted textures
• Layered artwork
• Traditional coloring styles
• Organic brush strokes

Digital workflows also provide significant advantages:

• Faster revisions
• Easier collaboration
• Higher resolution exports
• Better version control
• Simplified color adjustments

The final animation still retains the warmth and personality of traditional cel animation while benefiting from modern production efficiency.

Why Brands Are Rediscovering Cel Animation

Many companies are moving away from generic motion graphics and embracing handcrafted animation styles that feel more authentic and memorable.

Cel animation naturally communicates creativity and craftsmanship, making it particularly effective for brands that want to establish a distinctive personality.

Industries increasingly using cel animation include:

Technology Companies

Complex software platforms become easier to understand through expressive hand-drawn storytelling.

Consumer Products

Handcrafted visuals create emotional connections that polished 3D renders sometimes cannot achieve.

Education

Teachers and e-learning companies use cel animation to simplify difficult concepts while keeping viewers engaged.

Entertainment & Media

Streaming platforms, podcasts and content creators often choose cel animation to establish recognizable visual identities.

How Cel Animation Creates Emotional Storytelling

One reason cel animation has remained popular for decades is its ability to communicate emotion.

Small artistic decisions—such as imperfect line work, exaggerated facial expressions or intentionally stylized movement—give characters personality that audiences instinctively connect with.

Unlike highly realistic animation, cel animation leaves room for imagination, allowing viewers to focus on the story instead of technical realism.

This makes it especially effective for:

• Brand origin stories
• Nonprofit video campaigns
• Educational videos
• Children’s content
• Product explainers
• Social media storytelling

Frequently Asked Questions About Cel Animation

Is cel animation still used today?

Yes. While physical celluloid sheets are largely obsolete, many animation studios intentionally create digital artwork that replicates the classic cel animation style. Numerous commercials, music videos, indie films and streaming productions continue to use cel animation aesthetics.

Is cel animation the same as hand-drawn animation?

Cel animation is a type of hand-drawn animation, but the term specifically refers to artwork created on transparent layers (or digital equivalents) that are combined with static backgrounds.

Is cel animation more expensive than motion graphics?

Generally, yes. Because characters are individually illustrated and animated frame by frame, cel animation requires more artistic labor than many template-based motion graphics projects. However, the unique visual style often delivers greater brand differentiation and long-term value.

Can cel animation include modern effects?

Absolutely. Modern cel animation frequently combines traditional artwork with digital lighting, camera movement, particle effects and compositing techniques to create visuals that feel both nostalgic and contemporary.

What video length works best for cel animation?

Many businesses find that videos between 30 seconds and 2 minutes provide enough time to tell a compelling story while maintaining viewer attention. Longer formats are also common for educational content and animated short films.

Best Practices for Planning a Cel Animation Project

Projects tend to move faster and produce better results when clients prepare a creative brief before production begins.

An effective cel animation brief should include:

• Project objectives
• Target audience
• Preferred visual references
• Brand guidelines
• Video length
• Distribution channels
• Call to action
• Production timeline

Providing this information early helps artists develop character designs and visual concepts that align with business goals while minimizing revisions later in the production process.

How to get your cel animation video project started

If you’re ready to begin your cel animation project, here’s how you can get started:

1. Define your project: Start by clearly defining your animation project. Determine the goals, target audience, and key messages you want to convey. Consider the style, tone, and overall aesthetic you envision for your animation.
2. Reach out for a consultation: Contact Video Igniter to . During this initial discussion, you can share your project details, goals, and any specific requirements you may have. The experts at Video Igniter will provide guidance and insights to help bring your vision to life.
3. Receive a quote: Once the concept and storyboard are finalized, Video Igniter will provide you with a detailed quote tailored to your project’s scope and requirements. The quote will include the estimated cost, timeline, and deliverables.

To initiate the collaboration process and take the first step towards creating your cel animation, reach out to Video Igniter today or .

Cel Animation Production Resources

These guides & resources are popular among people researching and reading about cel animation:

What are the different types of animation?

How To Hire & Collaborate With A 2D Animation Artist

How Much Does Animation Cost?

How To Hire & Work With An Animation Video Company

Cel Animation Conclusion

Cel animation is a captivating and timeless art form that continues to capture the hearts of audiences worldwide. By choosing Video Igniter for your cel animation needs, you can trust in our expertise, creativity, and commitment to delivering outstanding results. Whether you’re looking to create captivating commercials, engaging explainer videos, or memorable brand stories, our team is dedicated to bringing your vision to life through the magical world of cel animation. Contact us today to explore the possibilities and start an exciting animation journey together.

Still have questions about cel animation?

Do you have a question about cel animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Cel Animation Producer In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

In today’s digital landscape, custom animated videos have become a powerful tool for conveying messages effectively and capturing audience’s attention. As the demand for online animation creators continues to rise, finding the right tool can be a game-changer. Enter Video Igniter – the professional solution to create animations online. No templates or video production experience needed. Video Igniter enables you to create 100% custom animated videos.

Examples Animations Video Igniter Can Create For You Online

Check out our animation portfolio here. Request access to our demo reels and production rates here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Benefits of Using an Online Animation Creator

When it comes to creating animated videos, opting for an online animation creator offers several key advantages. Firstly, the convenience and accessibility of online producers enables you to bring your ideas to life without the need for expensive software or hiring professional animators. Using a service like Video Igniter to make animations online gives you the flexibility to create custom animated videos anytime, anywhere.

Understanding Video Igniter: The Best Online Animation Creator

Video Igniter is an exceptional online animation creation service that empowers users to create stunning animated videos effortlessly. Simply describe the video you want to create and specify your budget. Then, sit back while your script, storyboard, voiceover, illustrations, and soundtrack are created by our professional animation team. You get to review all the components of your animation and request revisions. After they’re approved, our team animates your video for you. Our online platform helps to streamline your production experience so that you always know what’s going on during the video production experience.

Why Video Igniter Stands Out from the Competition

Video Igniter takes animated video creation to new heights with our online animated video production platform and our world class team of animation professionals. Video Igniter enables the creation of high-quality animations enriched with stunning visual effects, ensuring your videos stand out from the crowd.

Most services people use to create animation online use templates and stock designs to create the animations. These services provide an online platform that you use to create animations yourself. This is an ok solution if you don’t mind making videos that use templates. However, if you want to create truly custom animated videos that help your brand stand out, Video Igniter is the only online animated video maker that you can use to create 100% custom animated videos.

Whether you’re in the business, education, or entertainment industry, Video Igniter caters to different purposes and industries, making us a versatile production partner.

Step-by-Step Guide to Online Animation Creation With Video Igniter

Creating a custom animated video with Video Igniter is a breeze.

1). Start by creating a Video Igniter account and filling out a creative brief for your video.

2). Our team will help develop the script and storyboard for your video.

3). Then we’ll create custom illustrations and a voiceover for your video.

4). After you approve the illustrations and voiceover, we animate your video. We’ll also add music and sound effects before sharing the first draft.

5). You get to review the first draft and request edits for your video. Our team will incorporate your edits and render out the final draft of your video for you.

How To Plan Your Animation Before You Create It Online

One of the biggest mistakes people make when they create an animation online is jumping straight into production before they have a clear plan. While modern online animation tools make it easier than ever to produce videos, spending time on pre-production can dramatically improve the quality and effectiveness of your animation.

Before creating your animated video, consider the following questions:

What Is The Goal Of Your Animation?

Every successful animated video starts with a clear objective. Are you trying to:

• Generate leads?
• Explain a complex product?
• Increase brand awareness?
• Train employees?
• Educate customers?
• Promote an event?
• Raise funds for a nonprofit?

Your objective will influence everything from the script and animation style to the video’s length and call-to-action.

Who Is Your Target Audience?

Understanding your audience helps ensure your animation resonates with viewers.

For example:

• Executives often prefer concise, professional animations.
• Consumers may respond better to entertaining character-driven stories.
• Technical audiences may appreciate detailed product demonstrations.
• Students may engage more with colorful educational visuals.

Defining your audience early helps create an animation that connects with the right people.

What Action Should Viewers Take?

When creating an animation online, decide what viewers should do after watching.

Examples include:

• Visiting your website
• Scheduling a demo
• Downloading an app
• Making a purchase
• Subscribing to a newsletter
• Contacting your sales team

A clear call-to-action can significantly improve conversion rates.

Choosing The Right Animation Style For Your Project

Not all animated videos are created equal. Different animation styles are better suited for different goals.

Explainer Animation

Explainer videos are one of the most popular formats for businesses. They simplify complex topics and help viewers understand products, services, and processes quickly.

These videos are commonly used on:

• Homepages
• Landing pages
• Sales presentations
• Trade show displays
• Investor pitches

Motion Graphics Animation

Motion graphics focus on animated text, icons, charts, and graphic elements.

This style works particularly well for:

• SaaS companies
• Financial services
• Technology products
• Data visualization
• Corporate presentations

Character Animation

Character animation helps brands tell stories and build emotional connections.

This style is ideal for:

• Brand storytelling
• Customer success stories
• Educational content
• Public awareness campaigns
• Internal communications

3D Animation

3D animation can showcase products and environments with impressive realism.

Common use cases include:

• Product launches
• Medical visualizations
• Manufacturing demonstrations
• Architectural walkthroughs
• Engineering concepts

Selecting the right style before you create your animation online can improve viewer engagement and ensure your video aligns with your goals.

Common Online Animation Mistakes To Avoid

Even with the best online animation creator, certain mistakes can reduce your video’s effectiveness.

Making The Video Too Long

Many businesses try to include too much information in a single animation.

As a general guideline:

• Social media ads: 15-30 seconds
• Product promos: 30-60 seconds
• Explainer videos: 60-120 seconds
• Training videos: 2-5 minutes

Shorter videos often generate higher completion rates and better engagement.

Focusing On Features Instead Of Benefits

Viewers care more about how your product or service improves their lives than its technical specifications.

Instead of saying:

“Our platform has automated workflow management.”

Try:

“Our platform saves your team hours of manual work every week.”

Benefits help viewers understand the value you’re providing.

Weak Calls-To-Action

Many animated videos end without telling viewers what to do next.

Strong calls-to-actions can encourage viewers to:

• Schedule a consultation
• Request a quote
• Start a free trial
• Contact your team
• Learn more

A clear next step helps turn viewers into customers.

How Businesses Use Online Animation To Grow

Animated videos are no longer reserved for large corporations with massive marketing budgets. Businesses of all sizes use animation to achieve measurable results.

Website Conversion Optimization

Adding an animated explainer video to a landing page can help visitors quickly understand your offer.

Many businesses use animation to:

• Reduce bounce rates
• Increase time on site
• Improve lead generation
• Increase conversion rates

Social Media Marketing

Animated content often stands out in crowded social feeds.

Companies use animation to create:

• Product teasers
• Brand awareness campaigns
• Event promotions
• Educational content
• Customer testimonials

Because animation is highly visual, it can capture attention even when users scroll quickly through their feeds.

Sales Enablement

Sales teams frequently use animated videos to help prospects understand products and services.

Animations can:

• Simplify complex topics
• Demonstrate product value
• Address common objections
• Improve sales presentations

This helps sales representatives communicate more effectively while saving time.

Employee Training

Organizations increasingly use animated videos for internal communications and training.

Benefits include:

• Consistent messaging
• Improved retention
• Easier onboarding
• Scalable employee education

Animation can make complicated procedures easier to understand than traditional text documents.

Why Custom Animation Often Outperforms Template-Based Videos

Many online animation platforms rely heavily on templates. While templates can be useful for simple projects, custom animation offers several advantages.

Stronger Brand Identity

Custom animations enable your video to incorporate:

• Brand colors
• Unique illustrations
• Original characters
• Distinct visual styles
• Tailored messaging

This helps create a memorable experience that reinforces your brand.

Greater Creative Flexibility

Template-based solutions can be restrictive.

Custom animation allows you to:

• Visualize unique concepts
• Showcase proprietary products
• Demonstrate complex workflows
• Create original stories

You aren’t limited by pre-built assets or predefined layouts.

Better Audience Engagement

Custom animations are often more engaging because they are designed specifically for your audience and objectives.

Rather than looking like hundreds of other videos online, your animation can communicate your message in a unique and memorable way.

Measuring The Success Of Your Online Animation

Once your animation is published, it’s important to measure performance.

Key metrics include:

Video Completion Rate

This shows how many viewers watch your video from start to finish.

A high completion rate often indicates strong audience engagement.

Click-Through Rate

If your animation includes a call-to-action, monitor how many viewers take the next step.

Lead Generation

Track how many leads or inquiries are generated after viewers watch your video.

Conversion Rate

Measure how many viewers ultimately become customers.

Audience Retention

Analyze where viewers stop watching to identify opportunities for improvement in future videos.

By reviewing these metrics, you can continuously improve your animation strategy and maximize the return on your investment.

Start Creating Your Custom Animated Video with Video Igniter Today

Getting started with Video Igniter is quick and simple. Sign up for an account and explore the various subscription options tailored to your needs. The platform offers an overview of pricing plans and features, ensuring you find the perfect fit. Step-by-step instructions will guide you through the online animation creation process, empowering you to efficiently bring your ideas to life.

Get a quote for your animated video or to discuss your video project.

Production Resources For Creating An Animation Online

These guides and resources are popular among people researching and reading about how to create an animation online:

Unleash Your Creativity With The Perfect Animated Video Creator

Create 3D Animations With Video Igniter

How To Make An Animated Video: A Step-by-Step Guide

How To Use Video Igniter’s Explainer Video Maker

Online Animation Creator Wrap Up

In a digital era where attention spans are shorter than ever, custom animated videos have become a powerful tool for engaging audiences. With Video Igniter as your go-to online animation creator, you can unlock a world of possibilities. Embrace your creativity, describe the video you want created and sit back while our professional team creates your animation for you online. Send us a message to start your journey today and experience the best online animation creator firsthand.

Still have questions about online animation creation?

Do you have a question about online animation creation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Create An Animation Online Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Ready To Create an Animation Online? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.