Do you want to create an animated investor pitch deck for your company but aren’t sure how to get started? This comprehensive FAQ answers all the popular questions we receive about making and using animated investor pitch decks.

In this article, we cover:

• What is an animated investor pitch deck?
• Why use an animated investor pitch deck?
• How to use an animated investor pitch deck?
• Types of animated investor pitch decks.
• How to make an animated investor pitch deck?
• How long does it take to make an animated investor pitch deck?
• How much does it cost to produce an animated investor pitch deck?
• Tips to help you save time and money when making your pitch deck.
• …and more!

Examples of Animated Investor Pitch Decks You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated investor pitch deck for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What is an animated investor pitch deck?

An investor pitch deck is a slideshow presentation that businesses, startups and entrepreneurs create to help them make the case to investors to invest in their business.

Investor pitch decks include information about the team, what the business does, how much money you’ve made, and how much money you want from the investors. You also need to explain how your company is going to invest the money and grow it.

An animated investor pitch deck is a modern variation of the traditional PowerPoint pitch deck. Instead of using slides, the pitch deck is produced in the form of an animated video for the investors to watch.

Why use an animated investor pitch deck?

Makes your pitch concise

Investor pitch decks can take 15-60+ minutes to go through. That’s a lot of time to try and hold your investor’s attention. By focusing on the key messages that are relevant for your pitch, you can create a short, concise investor pitch that’s 2-10 minutes long.

Makes your pitch easier to understand

Animated visuals can tell a story and make it easier for investors to understand your pitch. Motion graphics and animated infographics can be used to visualize stats, facts and data that are more impressive to see compared to just stating the facts.

Helps investors stay focused on your message

Long, in-person presentations are generally boring and difficult to pay attention to. Colorful animated visuals that continuously change and move about help keep your investor’s attention focused while they are learning about your business opportunity.

Investors can view when their schedule is convenient

Investors receive more pitches than they have time to review. By creating an animated investor pitch deck, you can send short the animated video to your investor to watch when it’s convenient for them.

You can even add a CTA (“call to action”) at the end of your video that investors can click on to learn more, watch another video, contact your sales team or get directed to your investment page so they can send you $.

Saves on time and money on travel

Animated investor pitch decks can help your business save time and money on expensive travel costs. Why fly across the country to give an initial presentation when your animated investor pitch deck can do it for you. Save the travel budget for the most serious investors that merit a face-to-face meeting.

See where investors drop off

Adding analytics tracking to your video enables you to:

• See if investors are watching your pitch deck til the end.
• See if investors stop watching at a specific part of your video.
• Understand if there are parts of your video that are being rewatched.
• Count the number of people who watch your video and click on your CTA at the end.

Check out this companion article for more tips on how to understand the stats and analytics for your animated investor pitch deck.

What to include in your animated investor pitch deck?

Include most or all of the following topics in your investor pitch deck. Many of these can be 1-3 sentences long but some may require more time to explain.

1. Overview Of The Company Overview
2. What Is Your Mission/Vision For The Company
3. Introduce The Team & Their Industry Experience
4. What Problem Does Your Company Solve?
5. What Is The Solution You Are Bringing To Market?
6. What Is The Market Opportunity
7. What Is The Product/Service?
8. Who Are Your Customers?
9. Explain Tech Behind Your Product/Service
10. Is Your I.P. Defendable?
11. Who Is Your Competition?
12. What Traction Do You Have Already?
13. What Is The Business Model?
14. What Is Your Marketing Plan?
15. Company Financials And Projections
16. What Are You Asking Investors To Give You?

How to use an animated investor pitch deck?

Meeting Screening

Figure out which investors are serious about hearing your pitch. Email a link to your animated investor pitch deck to investors you want to pitch to. Follow up to see which ones have seen your video and are interested in meeting in person to learn more and ask questions.

Use During Meetings

Animated investor pitch decks are polished, concise presentations. It’s like an automated pitch man (or woman) that has perfected your presentation and can reproduce it consistently. Consider showing your animated investor pitch deck during your investor meetings instead of relying on your team to speak for the full presentation.

When you meet with investors, play your 2-10 minute animated pitch deck and then investors can ask you questions about the topics they want to learn more about.

Post Online

Embedding your animated investor pitch deck on your website and syndicating your video across social media and websites like Start Engine can help you get more investor eyeballs on your pitch. Be sure to include instructions for people who want to follow up to learn more or are ready to invest.

Display At Trade Shows

Animated investor pitch decks perform well at trade shows. It enables casual passers by to watch a video to learn about your company while all your booth staff are busy talking to other people. Use your animated investor pitch deck to draw people in so they can ask you questions and follow up with you if they want to invest.

Types Of Animated Investor Pitch Decks

Comprehensive Animated Investor Pitch Deck

A comprehensive animated investor pitch deck explains everything about your pitch. See the section above titled, “What to include in your animated investor pitch deck?” for a list of all the topics that should ideally be included in your animated pitch deck.

Condensed Investor Pitch Deck

A condensed investor pitch deck focuses on just a few of the items listed in the comprehensive animated investor pitch deck. Some companies opt to create a shorter, incomplete version of their pitch deck to lower the cost of producing it and to not give away all the details of their pitch until they meet with investors in person.

This type of pitch deck is typically designed to help companies get their foot in the door at VC firms.

Explainer Video

Animated explainer videos are a popular way for tech startups to explain what their business does. These types of videos tend to focus on the benefits the user will receive and aren’t intended to be used as pitch decks.

That being said, explainer videos can serve a dual purpose. In addition to being used as a video promotion tool for your business, your explainer video can function as a short version of your pitch – something busy VC are more likely to check out when they have a free moment.

If the value proposition is compelling, expect them to reply asking to learn more.

Financial Animated Infographic

Watching someone explain numbers in a spreadsheet might be the most boring thing in the universe. Still, it’s important to explain your financial data and projections for the future.

Instead of presenting your financial documents, identify the key takeaways and develop an animated infographic to highlight and explain your key financial data.

How to make an animated investor pitch deck

1). Pick Your Production Company

Choose an animation studio or animated video production company to help you create your animated investor pitch deck. VideoIgniter.com can help you create a custom animated video investor pitch deck – or you can check out these resources to help you pick an animation production partner:

• 9 Things to Look For When Hiring An Animator.
• How to hire an animator?
• How to outsource an animated video project?
• Pros and Cons of Different Animation Styles
• What goes into production cost of an animated video?
• Learn about the types of online animated video makers.
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What is Video Igniter Animation?

2). Review The Pre-Production Checklist

Before production begins, review the pre-production checklist. This list tells you what files and thoughts you should organize and have on hand before production officially begins.

3). Kick Off Call Or Questionnaire

Production starts with a kick off call or questionnaire. This is your opportunity to explain the key details that need to be included in your animated investor pitch deck and what kind of visual style you want to use.

You can also speak to the nature of your investors – are they tech investors who understand computer-speak? Or maybe they’re green-tech investors that want to hear how your tech will help save the world.

Due to the amount of detailed information that needs to be included in your investor pitch deck, it would be best to compile all of the necessary information into a document for your production partner to work with. The more information you include, the better.

It’s our job to figure out how to present the key details as efficiently as possible.

4). Script

Download Video Igniter’s Free Script Writing Template

The video script for an animated investor pitch deck typically starts out as an outline of the main ideas. Once those are approved, our production team will expand on the writing and include notes about how the visuals will enhance the presentation of the content.

You get an opportunity to review the script and request revisions. We recommend circulating the draft among your advisors to get their feedback now. It’s much easier to change the content of your pitch deck at this point before we get into storyboarding, voiceovers and illustrating.

Collect everyone’s feedback and share it with us to revise. You get another opportunity to review the script and approve it before production begins.

5). Storyboard

Download Video Igniter’s Free Storyboard Template

Now that the script is approved, we’ll develop a storyboard to help visualize what content we’re going to show for each part of the script. The animated video storyboard is essentially the blueprint for your animated video. It tells the illustrators and animators what to create.

When the first draft of the storyboard is ready, give it a detailed review and send us your feedback. We’ll incorporate the revisions and send it back to you to review and approve.

6). VoiceOver

After the storyboard is approved, we will get voiceover auditions for you to listen to. Tell us which version you prefer and we will coach the selected VO artist through the full recording to ensure they use the correct tone, pacing and pronunciation.

We’ll send you the full voiceover to review. Let us know if you want the artist to rerecord any parts. Otherwise, mark it as approved!

7). Soundtrack

Not all animated investor pitch decks include music but it can be a nice touch. Our team will identify several soundtracks that we feel suit the mood for your presentation and you select the one you like best. We’ll purchase the video soundtrack license so that you can legally use the music in your video.

8). Illustrations

Our team will develop concept art for your animated fundraising video based on your brand guidelines and the style references you shared in the production questionnaire. Let us know which visual concept you prefer.

We design the rest of the art for your animated pitch deck and give you an opportunity to review the illustrations and request revisions before approving them for production.

9). Animation

Now that everything is approved, we can animate! When the first draft of your animated pitch deck is ready to review, share it with members of your advisory team to collect people’s thoughts. Organize the feedback and share it with us so that we can incorporate your revisions and render out the final draft.

How long does it take to make an animated investor pitch deck?

Depends on the length of your pitch deck. Typically, a 60 second animated video takes 3-5 weeks to produce. Animated pitch decks tend to use a simpler visual style and less motion design than a traditional animated video – so it’s possible that production could go faster than that.

Want to figure out how long it will take to create your animated investor pitch deck? Use this form to contact us – let us know what you want to create and that you want a production schedule estimate. Tell us if you have a specific deadline and we can develop a rush delivery production schedule.

How much does it cost to produce an animated investor pitch deck?

Animated investor pitch decks cost several hundred to several thousand dollars per second. Contact us and let us know what kind of animated visual style you are interested in. Or, request access to our price sheet to see what our standard rates are.

Most animated investor pitch decks use less motion design than a standard animated video so it’s worth while to contact us to see if your pitch deck is a candidate for pricing lower than our standard rates.

Tips to help you save time and money when making your animated pitch deck

• Develop the script with your internal team.
• Use our storyboard template to create your storyboard. If that requires too much artistic talent, you can still get a discount by providing us a written draft of your ideas for the visual concepts you want to show during each section of your animated pitch deck.
• Provide the voiceover narration for your animated pitch deck.
• Use free, legal music for your video.
• Use stock images and icons in your video.

Benefits of Using Animation Over Traditional Slide Decks

While traditional slide decks have long been the standard for investor pitches, animated investor pitch decks offer a dynamic alternative that’s far more engaging and persuasive. One of the main advantages is the ability to transform complex business concepts into visual narratives. Rather than reading through text-heavy slides, investors can watch and listen as your pitch is brought to life through motion graphics, data visualizations, and clear, concise narration. This format helps communicate your message faster and more clearly—particularly important when your audience may only spare a few minutes of attention.

Animation also offers a level of polish and consistency that’s hard to replicate with live presentations or static decks. Every investor receives the exact same message, delivered in a compelling and professional way. This eliminates variability in delivery and helps reinforce your brand identity throughout the pitch. With animated investor pitch decks, your presentation becomes a strategic storytelling tool that enhances clarity, credibility, and memorability—all of which are essential when trying to win investor trust.

How to Write a Compelling Script for an Animated Investor Pitch Deck

The success of your animated investor pitch deck starts with the script. A well-written script acts as the foundation for everything that follows—from voiceover to visuals. Instead of jumping straight into production, it’s critical to invest time in crafting a thoughtful narrative that resonates with potential investors. Begin by outlining your value proposition in the first 15–30 seconds. This is your hook—an opportunity to clearly explain what your company does, what problem it solves, and why now is the right time to invest.

The tone should be conversational but authoritative. You’re not writing a whitepaper; you’re telling a story about a company with momentum. Avoid jargon or overly technical language unless you’re pitching to investors who are already familiar with your industry. Throughout the script, maintain a forward-moving narrative that connects your business model, product, market opportunity, traction, and team—all while leading toward your ask at the end. If your company has early traction or a competitive edge, make sure to feature that prominently. Keep each segment tightly focused, and aim to say more with fewer words. A good rule of thumb is that one minute of script equals about 130–150 spoken words, so even a 3-minute video requires you to be incredibly concise.

Choosing the Right Animation Style for Your Pitch

When planning your animated investor pitch deck, selecting the right visual style can have a huge impact on how your message is received. The style should align with your brand identity and the expectations of your target investors. For example, startups in fintech or SaaS often benefit from clean 2D motion graphics that emphasize clarity and professionalism. Meanwhile, companies showcasing hardware, biotech, or architectural innovations may find 3D animation more suitable, as it allows for realistic representations of products and environments.

Whiteboard animations or hand-drawn styles can be useful for communicating highly technical or educational content in a more approachable way. However, they may not deliver the premium feel some investors expect. If you’re not sure which direction to take, review your competitors’ investor videos or consult your animation partner for recommendations based on your industry and audience. The right animation style does more than just look good—it reinforces your message and enhances investor confidence.

How Startups Use Animated Pitch Decks to Raise Capital

More and more startups are turning to animated investor pitch decks as a core tool in their fundraising strategy. In many cases, founders are able to use a single well-produced video to introduce their company to dozens of investors at once. Instead of repeating their pitch over Zoom or flying out for introductory meetings, they’re able to send a 2–4 minute animated pitch that concisely covers the essentials. This allows them to cast a wider net without sacrificing quality or consistency in their presentation.

There are also instances where startups have used an animated pitch deck as the first touchpoint with investors—either through email outreach or platforms like LinkedIn or AngelList. A professionally produced video stands out in a crowded inbox and gives investors something quick and digestible to engage with. If the pitch is compelling enough, it often leads to a follow-up request for a full financial model or a meeting to ask deeper questions. In some cases, startups have reported raising significant funding from investors who never saw a live pitch—only the animated video and supporting materials.

Understanding the Psychology of Animated Investor Pitch Decks

There’s a growing body of research supporting the use of animated video as a more effective communication tool than traditional slides or text-based content. This is rooted in the science of how people learn and retain information. Animated pitch decks leverage a multimedia approach—combining voice, visuals, and text—to engage multiple areas of the brain at once. This “dual-channel” processing leads to better comprehension and recall, especially when explaining complex ideas or technical innovations.

Moreover, the continuous movement and visual transitions in an animated pitch deck help hold the viewer’s attention longer than static images. In a world where attention spans are shrinking and competition for investor time is fierce, every second counts. The ability to sustain interest, deliver information clearly, and create emotional resonance makes animation an ideal medium for early-stage companies trying to leave a lasting impression.

Mistakes to Avoid When Creating Your Animated Pitch Deck

Even the most exciting startup ideas can fall flat if the animated pitch deck is poorly executed. One common mistake is cramming too much information into the video. Investors don’t need every detail of your product roadmap—they need a high-level understanding of your vision, traction, and opportunity. Overloading the script with stats, buzzwords, or technical jargon will only confuse viewers and dilute your core message.

Another mistake is skipping over storytelling. A list of facts and figures—even when animated—won’t capture attention unless there’s a narrative thread that ties everything together. Similarly, using low-quality visuals, robotic voiceovers, or mismatched music can make your video feel amateurish and hurt your credibility. Remember, your pitch deck is an extension of your brand. The investment you make in quality animation can signal to investors that you’re serious, detail-oriented, and committed to excellence.

Still have questions about your animated investor pitch deck?

Do you have a question about the creating or using an animated investor pitch deck that wasn’t addressed here? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animation portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video to learn more about how we can help you create an animated video for your business or check out our demo reel below.

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated investor pitch deck.

Get a quote for us to create your animation.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief and we’ll start your animation.

Computers have broadened the possibilities for different animation styles and techniques that were never possible with hand drawn 2D animated videos. When your imagination is the only limit for the style for your animated video, it can be daunting to figure out the right animated video style for your project. In this article, we’ll present a set of questions to help you think about narrowing down the right style for your animated explainer video. If you have a question about animated video styles that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Questions to ask yourself to figure out which of the different types of animation styles is right for your animated explainer video:

1). Who is your audience? (What does their current design taste look like?)

2). Should I use 2D or 3D animation

3). High end vs cheap?

4). When is the final draft needed by?

5). When should we use hand drawn or ‘frame by frame’ animation?

6). When to use types of non-computer animation (stop motion, paper cut out, whiteboard, screen recordings)

1). Who is your audience? (And what does their design taste look like?)

This article is going to make you think about design in many different ways but the most important factor is knowing who your audience is and understanding their design preferences. If you’re making an animated video to teach kids, then a simple, cartoon animation style is what you’re looking for. On the other hand, if your audience is comprised of C-suite executives who are watching your animated explainer video to see if they want to try your product/service, a more sophisticated animation style or motion graphic would be appropriate.

What kind of animated visual style speaks to your target audience?

Whomever your audience is, spend some time looking at websites, social media pages, and other types of custom animation that your target audience would watch. Find what’s already resonating with that audience and save those examples to share with the designers that are going to work on your animated video. They will be able to take in the examples you share along with your branding and come up with a unique style that fits both criteria.

2). 2D vs 3D Animated Video

In many cases, 2D is the way to go. It’s an infinitely versatile visual storytelling medium. You can get intricate and complicated with the design to make something that stands out, or use a simple animation style without losing your message. 2D videos are quicker and less expensive to produce than 3D animated videos. 2D videos are also easier to make changes to mid-way through production if someone gets a great idea they want to incorporate. 3D animations are the ideal style for your animated video if you want to take a viewer on a journey inside a 3D space to show what an environment is like or to understand the inner workings of a machine or system. 3D animation also works great for your standard explainer video if you want to go for a high impact visual style that stands out from the bunch. Just note that if you want to make a 3D animation, it will take more time and a larger budget to produce than 2D animation.

3). High end vs cheap? OR Knowing how your budget will affect style

The size of your budget will greatly impact the style, quality and length of your animated explainer video. If you only have a few hundred dollars, your video will likely use a simple animation style consisting of stock images, icons and characters. Budgets of a few thousand dollars can get you a simple or modern looking 2D animation with custom graphics and smooth animations.

For a high end 2D animation (frame by frame animation), you’ll likely want a budget of more than $5,000 per minute of animation in your video. Custom 3D animations usually cost more than $10,000 to create 60 seconds of content. You might be able to find animators that will do this work for less, but expect to pay more than $10k/min if you want good quality custom graphics and animations.

4). What is your deadline?

How much time do you have to get your animated video produced?

How much time do you have to get your video made? Are you weeks away from a product launch and trying to get things done in a short timeline? If so, you’ll want to stick with some form of 2D computer animation or maybe a whiteboard style video. 3D animation and frame by frame animation (or hand drawn animation) generally requires a few months to do all the work. 2D animations are easier to change and modify the style so that they can be produced in a shorter time frame.

Deep Dive: How long does it take to animate a 1 minute video?

5). When to use hand drawn or ‘frame by frame’ animation?

Frame by frame animation (aka hand drawn animation or ‘cel-animation‘) is what most people are familiar with when they think of animation. Think back to the original Disney movies and Looney Tunes cartoons that were created by artists who illustrated each frame by hand. 24 individual images were created per second of video – each with slight adjustments that appear as continuous fluid motion when played as a video.

These days, frame by frame animation is usually done on a computer. Artists will design characters and scenes and then animators will adjust that image slightly for every single frame of the video to make it look like the image is in motion. While technology has made this art form easier and more advanced than it has ever been, it is still a tedious and time consuming process. Frame by frame animation is the way to go for your video if you want to have beautiful fluid motion in your characters, scenes and transitions. The extra time is worth the effort for the visual effect this animation style enables.

6). When to use types of non-computer animation (stop motion, paper cut out, whiteboard, screen recordings)

Stop motion animation, paper-cut out animation, whiteboard animation and screen recordings are all styles of animated videos that you can use for your business – and potentially even create them yourself! While there’s no clear cut answer to when or why you should use one of these different animation styles, they tend to be easier to produce and require a lower budget. If you are making a stop motion video, a paper cut out video, or a whiteboard recording, the only equipment you need is your phone’s camera (and maybe a whiteboard and a pen). Screen recorded videos are best for when you want to show someone how an app or a website works. Sometimes written instructions can be vague, but a screen recording provides unambiguous instructions to viewers about what steps to do next.

Whiteboard animations are a popular low cost visual production style.

7. The Role of Color Psychology in Animation

Color is one of the most powerful tools in animation—it sets the tone, influences emotions, and helps communicate messages effectively. When choosing an animation style, it’s important to consider how color psychology plays into your brand and storytelling.

Bright, saturated colors – Often used in animations targeting children or upbeat, fun brands. Think of brands like Nickelodeon or Lego, where vibrant colors create excitement and energy.

Muted, pastel tones – Popular for minimalist or sophisticated brands. Tech companies and modern wellness brands often use this color palette to evoke a sense of calm and trust.

Dark and moody shades – Great for serious, dramatic storytelling. These colors work well in cinematic animations, gaming trailers, or explainer videos targeting high-end, niche audiences.

If your brand has established color guidelines, ensure that your animation follows them to maintain consistency across all marketing materials.

8. Storytelling and Scripting in Animation

Download Video Igniter’s Free Script Writing Template

Regardless of how visually stunning an animation is, a poorly structured story can make the final video ineffective. Before deciding on an animation style, focus on creating a compelling script.

Clear messaging: Your script should communicate your key message concisely without overwhelming the viewer.

Engaging narrative: Even explainer videos benefit from storytelling elements—introduce the problem, provide a solution, and wrap up with a strong call to action.

Character-driven vs. abstract storytelling: Some videos rely on relatable characters to guide the viewer through a story, while others use abstract visuals and motion graphics to communicate information in a sleek, modern way.

Pro Tip: A well-structured storyboard helps bridge the gap between the script and animation. Creating a storyboard allows you to visualize key moments and ensure that the chosen animation style supports the story effectively.

9. VoiceOver Narration vs. Text-Only Animation

When producing an animated video, you’ll need to decide if you’ll use voiceover narration, text-based messaging, or a combination of both.

Voiceover narration adds personality and emotion, making it easier to connect with the audience. This works well for tutorials, product explainers, and storytelling-driven animations.

Text-based animation (kinetic typography) is a great option if you want a visually engaging video without using a voiceover. This style works well for social media videos, where people may watch without sound.

Combining both methods provides flexibility—allowing the message to be understood even when muted while keeping the narration engaging for those who listen.

When using voiceovers, consider professional voice talent to ensure clarity and credibility. If you’re targeting a global audience, creating different language versions or subtitles will expand accessibility.

10. Accessibility and Inclusivity in Animation

A truly effective animated video is one that can be understood and enjoyed by as many people as possible, including those with disabilities. Here are some ways to ensure accessibility:

Closed captions and subtitles – Essential for people who are deaf or hard of hearing. They also help with engagement, as many people watch videos on mute. Video platforms like YouTube use AI to translate your English subtitles into other languages which expands your video’s ability to connect with non-English speaking audiences.

Color contrast – Ensuring high contrast between background and text elements improves readability for visually impaired audiences.

Audio descriptions – Adding narration that describes key visual elements can help blind or visually impaired viewers understand the content.

Avoiding excessive motion – Fast-moving animations or flashing elements can be overwhelming for neurodivergent viewers or those prone to motion sickness.

Incorporating accessibility into your animation design ensures that your video reaches the widest audience possible.

11. How Different Industries Use Animation

Not all animation styles work for every industry. The right style should align with the subject matter and audience expectations. Here’s how different industries leverage animation:

Healthcare & Medical – 3D animation is often used to create detailed visualizations of human anatomy, medical procedures, and pharmaceutical mechanisms. These medical animations help simplify complex topics for both patients and professionals.

Technology & SaaS – Motion graphics and 2D explainer videos are commonly used to break down complex tech concepts, demonstrate app features, and showcase software user interfaces.

Finance & Fintech – Abstract motion graphics, whiteboard animations, and kinetic typography help explain financial services, investment strategies, and blockchain technology in a visually engaging way.

Education & E-Learning – A mix of 2D character animation and interactive animations is often used to make learning more engaging for students of all ages.

Entertainment & Gaming – 3D character animation, anime-inspired styles, and frame-by-frame animation bring fictional worlds and characters to life in gaming trailers, web series, and feature films.

By analyzing how animation is used in different industries, you can get inspiration for your own project and ensure that the style you choose aligns with your industry’s norms and expectations.

Common Mistakes to Avoid When Choosing an Animation Style

Choosing the wrong animation style can lead to a video that feels out of place, ineffective, or even off-brand. Here are some common mistakes to watch out for:

Ignoring your target audience – A serious corporate audience may not appreciate a cartoonish style, while children might find sleek motion graphics too complex.

Underestimating production time – Choosing a highly detailed animation style without factoring in production time can lead to missed deadlines.

Choosing style over substance – A visually stunning animation won’t be effective if the message isn’t clear or engaging.

Overcomplicating the visuals – Too many intricate details or excessive motion can make it difficult for viewers to follow along.

Not aligning with brand identity – If your company has a minimalist, modern brand aesthetic, a highly detailed and complex 3D animation may feel out of place.

By keeping these common mistakes in mind, you can make a more informed decision and ensure your animated video effectively conveys your message.

Exploring Emerging Animation Trends

Animation is constantly evolving, and staying up to date with trends can help your video feel fresh and innovative.

AI-driven animation – Artificial intelligence tools are automating parts of the animation process, making production faster. AI is especially useful for generating in-between frames, automating lip-syncing, and even assisting with scriptwriting.

Hybrid animation styles – Combining 2D and 3D animation elements creates a unique aesthetic that feels modern and dynamic.

Augmented Reality (AR) & Virtual Reality (VR) animation – As AR and VR technology grows, more brands are using interactive animated experiences to engage users in a more immersive way.

Hand-drawn aesthetics in digital animation – Many brands are opting for a “handmade” feel in digital animations, blending traditional hand drawn animation artistic elements with modern animation tools.

Staying ahead of these trends can help businesses choose animation styles that feel current and engaging.

Deep Dive: Interested in seeing examples of what these different animation styles look like? Check out this article:

Animation Style Guide: Different Types of Animated Explainer Videos.

Choosing the Right Animated Video Style for Different Platforms

The platform where your video will be published plays a significant role in determining the best animated video style to use. Each platform has its own user behavior, formatting, and design expectations:

YouTube – On this platform, longer-form content (1–5 minutes) works well. Explainer videos with a balance of voiceover, character animation, and motion graphics are highly effective here. If your channel is branded, use consistent animation styles to build visual identity.

Instagram & TikTok – Short, punchy videos with fast transitions and high visual impact perform best. Consider using kinetic typography, bold color palettes, and loopable animations that are optimized for vertical video formats.

LinkedIn – Professional audiences on LinkedIn tend to engage with animations that use clean motion graphics, corporate branding, and subdued color schemes. Think modern, informative, and visually polished.

Websites & Landing Pages – Animations embedded on a homepage or product landing page should be lightweight, load quickly, and enhance the user experience without being too distracting. Use subtle looped animations or animated icons to increase engagement.

Email Marketing – While embedding full animations in emails can be tricky, GIF-style animations can improve click-through rates when used sparingly. Choose simple animation styles that loop cleanly and emphasize your CTA.

Understanding how your animated video style aligns with the norms and constraints of different platforms helps you tailor your content for maximum reach and effectiveness.

Interactive Animation vs. Passive Animation

As animation technologies evolve, brands now have the option of creating interactive animated videos, where viewers can click, scroll, or make decisions that affect the content being shown.

Interactive animated video styles are particularly effective for:

• Training and e-learning content
• Onboarding new users to digital platforms
• Product configurators and guided demos
• Gamified experiences and quizzes

These types of animations require a different design mindset. Instead of a linear story, interactive styles involve decision trees, dynamic transitions, and UI-like interfaces.

Passive animations, on the other hand, follow a fixed script and are ideal for storytelling, brand introductions, or explainers. They’re easier and less expensive to produce but may have less viewer retention in educational or demo contexts.

Choosing between interactive vs. passive animation styles depends on your communication goals and user engagement priorities.

How Branding Influences Animated Video Style

Your brand identity should be at the core of every design decision—including your animation style. Animated videos are often one of the first touchpoints a potential customer has with your brand, so it’s crucial to ensure your animation aligns with your brand guidelines.

Key branding elements to consider:

• Typography: Does your brand use modern sans-serif fonts or playful handwritten styles? Match this within the animation.
• Logo Animation: Incorporating a consistent animated version of your logo can help reinforce brand recognition across videos.
• Color Palette: Stick closely to your brand’s color hierarchy and understand how color psychology complements your overall brand personality.
• Illustration Style: Some brands use geometric, flat illustrations while others prefer organic, hand-drawn visuals. Consistency here matters.

If your brand is known for being innovative, minimalist, luxurious, fun, or eco-friendly, your animated video style should reflect that tone visually and emotionally.

Pre-Production Planning Tips for Choosing Your Animation Style

Before jumping into production, follow these pre-production best practices to ensure you choose the most effective animation style for your goals:

1. Develop a creative brief
Clearly outline your project goals, audience, message, tone, and preferred animation styles. This helps align your production team and reduces revisions.

2. Storyboard multiple style options
Visualize key scenes in different styles (2D flat, whiteboard, isometric 3D, etc.). This allows you to evaluate which one fits best with your message and brand.

3. A/B test short animation snippets
If you’re unsure which style will resonate most with your audience, test two different 10-second animation samples on social media and measure engagement.

4. Assess your team or partner studio’s strengths
If you’re hiring a studio or working with freelancers, ask to see their animation reels and see which styles they execute best. Choosing a style they excel in will ensure higher quality results.

Animation Styles in Cross-Cultural and Multilingual Campaigns

If you’re creating animated content for global audiences, be mindful that animation styles don’t translate universally. What feels modern and clean in North America might feel sterile in Latin America or too simple in Asia.

Tips for cross-cultural animation success:

• Use characters and imagery that are culturally neutral or easily localizable.
• Avoid idiomatic expressions in text or voiceover unless you plan to adapt for each language.
• Use symbolic imagery that’s globally recognized (e.g., a lightbulb for ideas, magnifying glass for search).
• Keep your animation style flexible enough for future adaptations.

Creating multilingual versions of the same video may also influence your choice in style—text-heavy animations may need redesigns to accommodate languages like German (longer words) or Arabic (right-to-left scripts).

Budget-Saving Tips Without Compromising Animation Style

Animation can be expensive, but smart planning can help you achieve high-quality visuals even on a modest budget. Here’s how:

• Use pre-built assets: Incorporating elements from animation libraries or stock graphic platforms can speed up production and reduce costs without sacrificing visual quality.
• Limit the number of scenes: Focus on storytelling efficiency—fewer scenes with clever transitions can deliver just as much impact.
• Reuse elements: Backgrounds, character rigs, and motion templates can be reused throughout the video, reducing the need for new designs.
• Batch similar animations: If you’re producing a series of videos, batch tasks like voiceover recording and character rigging to reduce overall costs.

By making budget-conscious decisions, you can still deliver a professional-looking animation that aligns with your style goals.

Licensing, Copyright & Legal Considerations with Animation Styles

Not all animation styles are created equally when it comes to legal and licensing considerations:

• Stock assets: If your animation includes icons, illustrations, or music from a stock platform, ensure you’re using them within the terms of the license (especially for commercial use).
• Third-party templates: Many motion graphics templates for After Effects or similar programs have specific licensing rules. Verify usage terms to avoid legal issues.
• Original character design: If you’re creating branded mascots or characters, make sure you have ownership or exclusive rights to use them in perpetuity.

Discuss legal rights and usage ownership with your animation provider up front, especially if you plan to reuse your video style across multiple platforms and formats.

Animated Video Style Wrap Up

Choosing the right animation style for your project requires careful consideration of your audience, budget, timeline, and branding. Whether you’re looking for a sleek motion graphics explainer, a fun and playful 2D animation, or a high-impact 3D visualization, understanding your goals will help you make the best decision.

If you’re still unsure about which style is best for your project, our team is here to help. Reach out through our contact form or schedule a call with our production team to discuss your animation needs!

Hire Video Igniter to Create Your Animated Video

Video Igniter provides world class animated video production services at prices small businesses can afford.

We can make any kind of 2D or 3D animated product video you can imagine.

Check out our portfolio! +20 reasons companies love hiring us to create product videos.

Animated Video Demo Reel 

Animated Video Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.” Anonymous Customer Feedback

Get in touch to discuss your animated video project

Schedule a call to discuss your animated video project.

Get a quote for your animated video.

Check out our animated video portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and then we’ll make an animated video for you.

B2B explainer videos are gaining popularity with biz dev, marketing and sales teams because they help improve every stage of the sales funnel. Whether you want to increase awareness, generate more leads, nurture prospects, close sales or educate your customers, B2B explainer videos are highly effective at getting the job done. In this article, we answer the most frequently asked questions about B2B explainer videos and walk you through the production process to make them.

If you have a question about b2b explainer videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to schedule a call with a member of our explainer video productions team:

What Is A B2B Explainer Video?

Explainer videos are educational videos that break a topic down into small, easy-to-digest topics in order to help the viewer learn new information. They can be animated, live-action, illustrated on whiteboards or a combination of all the above.

Explainer videos make it easier for people to understand new information because they combine custom visuals that are designed to focus on the specific details that are needed to learn the topic along with a voiceover that explains the information being presented. These videos are designed to be easy to digest and help the viewer retain the information longer.

To read more about explainer videos and how they’re used, check out our companion article titled: “What is an explainer video?”

Why Do Companies Make B2B Explainer Videos?

Increase Awareness

B2B Explainer videos are phenomenal for generating awareness within your target market. Custom animated videos help your message stand out and get attention better than blog posts, images and live action videos. When you put colorful moving images in your target audiences’ feeds, you increase the odds your target audience will spend a few seconds of attention to learn what your video is about. If the message is truly relevant for them, they’ll navigate to your website or social media pages to learn more.

Generate Leads

Animated explainer videos are great for generating leads on your homepage. With proper script writing, your video should be designed to address a problem your target audience experiences and present a compelling case for why they should use your product/service to address their pain points. Ending your video with a call to action encourages viewers to sign up for your service, download your app, input their email address or contact your sales team to learn more.

Nurture Prospects & Educate Customers

Often times, blog posts are used to nurture and educate leads because it’s a cost effective way to put out large quantities of educational visual content for your prospects to self-educate. However, we all know most people prefer watching videos over reading text. That’s why we recommend creating some explainers. It makes your content more digestible in order to help your target audience understand what your product/service does. It also helps them remember the information longer.

Close More Sales

When you nail your video pitch, it can be better than having a sales person.

Because the video is consistent.

It delivers the same high quality pitch every time.

If you can’t justify flying or driving to meet all your prospects, a b2b explainer video is a fantastic way to get your foot in the door and quickly explain what you have to offer. B2B explainer videos can help you close sales in places you never thought you’d be able to reach in the first place.

Examples Of Animated B2B Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated explainer video for your business. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How To Make An Animated B2B Explainer Video

To get your project started, get in touch with us and let us know what kind of animated video you want us to create. We’ll help you figure out pricing and a timeline to get your video created. We’ll also send you a questionnaire to help us collect important information about your video including what you want the video to be about, what key details we need to include, what the video should look like and who is the target audience for your animated explainer video.

Script

Download Video Igniter’s Free Script Writing Template

We’ll use the information you provided in the questionnaire to develop the first draft of the script for your b2b explainer video. Our goal is to write a script that concisely articulates the problem your target market experiences and create a compelling story that highlights how your product/service can resolve their problem. We’ll send you the first draft of your script and give you time to review it internally. Send us your comments and let us know if there are any changes you would like us to make for your script. Otherwise, mark it as approved and we’ll start creating the storyboard.

Want to save some time and money on your b2b explainer video production experience? Consider writing the first draft of your script and sending it to us instead of hiring us to write the script for you. We can work with you to polish your script to make it production-ready!

B2B Explainer Video Script Writing Resources

How To Write A Script For An Animated B2B Explainer Video

7 Tips to Supercharge Your Video Script

Examples Of Explainer Video Scripts + How To Write A Script

Free Scriptwriting Template: Get our free script writing template here.

Storyboard

The storyboard is the blueprint for your animated explainer video. It tells the illustrators what visuals need to be created and it lets the animators know how they are supposed to animate the scenes so that they’re in sync with the voiceover. Each page of your storyboard includes four parts: a sentence from your script, a rough mockup of the scene, a list of directions for the animators and a list of assets that are needed to create the scene. The diagram below show an example of what you can expect to see in your storyboard:

Download Video Igniter’s Free Storyboard Template

We’ll send you the first draft of the storyboard and give you a chance to review it internally and provide your feedback. If you love the storyboard as-is, mark it as approved and we’ll proceed with production. Otherwise, let us know what sorts of changes you want to see and we’ll incorporate them asap. You’ll get another chance to review the storyboard for approval before we proceed to the next phase of production.

Free Download: Get our free storyboard creation template here.

VoiceOver

Now that the script and storyboard are locked in, we can help you create the voiceover for your b2b explainer video. First, we’ll order voiceover auditions from several voiceover artists that we feel will deliver a professional tone that resonates with your target audience and reflects well on your brand. You will get to hear a sample recording from several different voiceover artists.

After you let us know which one you prefer, we will hire them to record the full voiceover and secure the appropriate license to use the voiceover recording wherever you plan to show your explainer video. We will guide the voiceover artist to let them know where to change their tone/inflection/energy throughout the voiceover including places where they should pause or how to pronounce difficult words. You will get an opportunity to review the voiceover and approve it (or request revisions) before we use it in your animated video.

Soundtrack

We’ll select a handful of soundtracks we feel will enhance the presentation of the message in your b2b explainer video. If you are in love with one of the soundtracks, we’ll purchase the appropriate broadcast license for your video’s use. Not satisfied with any of the options? Let us know why and we’ll select fresh options for you. Got a few options you like but can’t decide which is best? Let us know and we’ll help you preview each soundtrack with the first draft of your animated video so that you can hear which soundtrack works best.

To learn more about how to pick the right soundtrack for your animated video, check out this video.

Illustrations

The illustration phase of the production process has two steps: concept art creation & creation of all the art for your animation.

After your storyboard is approved, our art director will review your brand guidelines and any style references you provided and use it to develop one or more unique visual styles for your b2b explainer video. The art team will take a key scene from your storyboard and use it to create one or more pieces of original concept art.

When you review the concept art, let the art team know if there is one style in particular that you are in love with. You can share feedback with them and we’ll update the concept art before sending it back to you to review. If there are aspects of multiple pieces of concept art that you like, let us know which details resonate with you and well use them to develop a new piece of concept art. Not a fan of any of the concept art? Let us know your thoughts and we’ll create some completely new concept art for you.

Once the concept art gets your sign off, our art team will create the rest of the illustrations for your explainer video using the concept art as a visual style reference. You will get an opportunity to review the art and request revisions before we proceed to the animation stage.

Animation

Now that the voiceover and illustrations are locked in, it’s time to animate. It takes about one week to make each minute of a b2b animation. Fancier 2D animations or 3D animations may require more time. If you need your video animated quicker, we have rush delivery animation options available. When the first draft of your animated video is ready to watch, give it a detailed review with your internal team and members of your target audience. Collect everyone’s feedback and send it off to us to wrap up the final draft.

Are All B2B Explainer Videos Animated?

No. Not all b2b explainer videos are animated. Some use a mix of filmed footage or stock footage mixed with animations and motion graphics. It is rare for an explainer video to not include any animations or motion graphic elements.

How Long Does It Take To Make An Animated B2B Explainer Video?

2D animated b2b videos take 3-8 weeks to produce. To learn more about what’s involved at each stage of production and how long each stage of production takes, check out our companion article called, “Understanding the Animated Video Production Workflow.”

You can save a little time by writing the script and or the storyboard yourself. If you need to guarantee quick delivery, get a quote and let us know that you are interested in rush delivery animation.

How Long Should My Explainer Video Be?

That depends on your goal.

If you want to create explainer videos for the top of your funnel, aim to create shorter content. 5-30 seconds is ideal but you could go up to 60-90 seconds. Your goal isn’t to explain everything. You just want to get the attention of your target audience and hook them into clicking over to your website or landing page – where they can watch longer videos if they’re interested in what you offer.

If you want to create content to generate leads, nurture prospects and close more sales, your explainer videos are likely going to be in the 30-120 second range. These videos can be a little longer since viewers have more interest in what you have to offer. For certain types of videos (educational content) you’ll want to go in depth and for others (more sales-y videos), you’ll want to stay as concise as possible.

If you want to educate your customers, these explainer videos could be as short as 20-30 seconds or over 5 minutes. This content can be longer. It all depends how long it takes to actually explain all the steps a user needs to know to understand how to use your product/service.

How Much Does It Cost To Make A B2B Explainer Video?

B2B explainer videos cost $1500-$7500 to create a high quality, 60 second 2D animated video. 3D animated videos cost about twice as much to produce. We recommend spending at least $1500-$4500 to create a professional looking B2B animated video that will deliver a stellar first impression when new leads and prospects discover your company. It is possible to make cheaper animated videos but you run the risk of lowering your brand perception with a poorly designed video.

Looking For Pricing Information To Make Your B2B Video?

Get a quote.

Schedule a call with our production team.

Access our newest pricing page.

Learn what goes into the cost of making an animated video.

Low Cost Explainer Video Demo Reel (+$1,000/Min)

Medium Cost B2B Explainer Video Demo Reel (+$3,500/Min)

High End B2B Explainer Video Demo Reel (+$7,500/Min)

How Do I Find An Animator For My B2B Explainer Video?

Looking for an animated video production company to create your animated b2b video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your b2b video:

• 9 Things to Look For When Hiring An Animator to create an animated b2b explainer video.
• How to outsource an animated video project?
• How to hire an animator?
• Pros and Cons of Different Animation Styles
• What’s the difference between hiring an animation studio, vs a freelance animator vs Video Igniter?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• What is Video Igniter Animation?

Where to Use B2B Explainer Videos in Your Marketing Funnel

While B2B explainer videos are often showcased on homepages or landing pages, their potential goes far beyond those placements. Strategically embedding B2B explainer videos throughout your marketing funnel can increase engagement and conversions at every stage of the buyer journey.

Top-of-Funnel Awareness: Use short, attention-grabbing B2B explainer videos in paid ads, organic social media posts, and LinkedIn outreach messages. These videos should focus on identifying a common industry pain point or asking a question your ideal buyer is likely already thinking about.

Middle-of-Funnel Engagement: Embed longer B2B explainer videos on your product or service pages, and within your email nurturing campaigns. This is a great place to introduce your unique selling proposition and demonstrate how your solution works.

Bottom-of-Funnel Conversion: Use personalized B2B explainer videos or demo-style explainers to help your sales team close deals faster. These videos can address final objections, provide social proof, or offer a deeper dive into use cases and integrations.

By planning video content around your funnel, you ensure that each explainer serves a clear, strategic purpose — leading to better ROI and stronger alignment between marketing and sales.

B2B Explainer Videos for Different Buyer Personas

One of the most overlooked strategies in B2B video marketing is tailoring your explainer videos to different buyer personas. B2B purchase decisions often involve multiple stakeholders — and each persona (e.g., end user, technical evaluator, procurement officer, or C-suite exec) has different concerns and priorities.

• For End Users: Focus on day-to-day pain points and show how your product makes their work easier.
• For Technical Audiences: Include more in-depth product walkthroughs or explain how your solution integrates with existing systems.
• For Decision-Makers: Emphasize ROI, time savings, or compliance benefits in your B2B explainer videos.
• For Finance Teams: Create videos that outline pricing, total cost of ownership, and cost-saving opportunities.

By developing multiple versions of your B2B explainer videos tailored to each persona, you increase relevance and boost conversion rates at every touchpoint in the buying process.

B2B Explainer Videos for SaaS and Tech Companies

For SaaS platforms and B2B tech companies, explainer videos are particularly valuable because they visually communicate abstract features and functionality that are hard to understand from a product page alone.

Whether you’re demonstrating a cloud-based workflow tool, an API integration, or enterprise software, B2B explainer videos simplify the complexity and speed up the buyer’s understanding. Many tech brands use animated UI mockups or screen simulations paired with clear narration to show users how to accomplish specific tasks or workflows inside their platform.

If you’re launching a new SaaS product, consider producing a series of B2B explainer videos to walk through the core features, onboarding steps, and value propositions. These assets can support your product launch, reduce support requests, and drive more free trial sign-ups.

SEO Benefits of Hosting B2B Explainer Videos on Your Website

In addition to improving engagement, bounce rates, and time-on-page, B2B explainer videos also offer tangible video SEO benefits.

When you host explainer videos on your site and optimize the pages they live on (using schema markup, video transcripts, and relevant metadata), you increase the chances of appearing in Google’s video-rich search results. This is particularly useful if you’re targeting long-tail keywords related to your industry or product category.

Search engines prioritize video content because it improves user experience. Pages that include B2B explainer videos are more likely to rank higher — especially when those videos are relevant, well-structured, and informative. Don’t forget to upload your videos to YouTube or Vimeo with keyword-rich titles and link back to your site for added SEO juice.

How to Repurpose B2B Explainer Videos Across Channels

One of the greatest advantages of creating B2B explainer videos is how versatile they are. A single explainer video can be repurposed into dozens of pieces of marketing content. For example:

• Break down your video into 15–30 second clips for social media.
• Convert the script into a blog post or downloadable one-pager.
• Use still frames or illustrations as graphics in emails or sales decks.
• Turn it into a webinar intro or use snippets during live presentations or demos.
• Create vertical video versions for Instagram Reels, YouTube Shorts, or TikTok.

By repurposing your B2B explainer videos across formats and platforms, you maximize the value of your video investment and maintain a consistent message across the entire customer journey.

Measuring the Effectiveness of B2B Explainer Videos

Producing a great video is only half the battle — measuring its performance is what determines ROI. There are several key metrics to evaluate when assessing the effectiveness of your B2B explainer videos:

• Play Rate: How many people actually watch the video after landing on the page?
• Engagement Rate: How much of the video is watched on average? Are viewers dropping off before your call to action?
• Click-Through Rate (CTR): Are viewers taking the next step, like booking a demo or downloading a resource?
• Conversion Rate: How many viewers become qualified leads or customers after watching?
• Time-on-Page: Are visitors spending more time on your site when the video is present?

Use these insights to refine your messaging, adjust video length, or test different versions of your B2B explainer videos to improve performance over time.

Conclusion: Why B2B Explainer Videos Are a Must-Have in 2025

As buyers become increasingly self-directed and overwhelmed with information, B2B explainer videos are emerging as one of the most effective tools for cutting through the noise. Whether you’re a startup trying to explain a disruptive product or an established enterprise looking to scale your lead generation efforts, these videos can educate, engage, and convert more efficiently than almost any other content format.

And because the B2B buying process often involves multiple decision-makers, video is the perfect medium to deliver a consistent, memorable pitch across every stakeholder group. By investing in high-quality B2B explainer videos and integrating them strategically throughout your funnel, you’re not just explaining — you’re accelerating growth.

What Is The Video Igniter Animated Video Creation Service?

Video Igniter offers b2b explainer video production services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production costs, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator or studio for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter To Create Your Animated B2B Video

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D custom animated video you can imagine.

+20 reasons companies love hiring us to create custom animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

B2B Animated Explainer Video Demo Reel

B2B Explainer Video Success Stories and Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get In Touch About Creating Your Animated B2B Video

Schedule a call to discuss creating your animated b2b video.

Get a quote for us to create your b2b explainer video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

Ready to hire a 2D animation studio but not sure how to get started? In Video Igniter‘s 2D Animation Studio FAQ, we cover topics like:

• How to hire a 2D animation studio + what to look for?
• How to work with an animation studio to create a 2D animated video?
• What does it cost to make a 2D animated video?
• How long does it take to make a 2D animated video?
• Tips to save money on your production budget.
• and more!

2D Animated Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How to hire a 2D animation studio?

If you’re interested in hiring a studio to make an animated video, take a look at their animation portfolio to see if they can create the level of quality you expect for your video. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Here are some additional resources to help you find and hire a 2D animation studio for your project:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• Pros and Cons of Different Animation Styles

How to work with a studio to create a 2D animation?

Creating a 2D animation video is a collaborative process. You will provide information to the production team. They will create part of your video (script, storyboard, voiceover, soundtrack, illustrations, & animation). You will get a chance to review it and ask for revisions. The 2D animation studio will address your revision requests and send the file(s) back to you to review and approve so that production can move to the next stage of the video production workflow.

Questionnaire / Phone Call

Production typically starts with a digital questionnaire and or a to learn about what you want to communicate in your video. It also gives the 2D animation team an opportunity to learn about what kind of animated visual style will resonate best with your target audience.

Script

The animation studio will review the information from the call/questionnaire and use it to develop the first draft of your video script. It may include notes [in brackets like this] to suggest what visuals should correspond with each part of the script.

Example Of A Written Storyboard For A 2D Animated Video

When you review your script, focus on the message that is being presented. Does the voiceover/narration communicate all the main talking points? Does it do so in a way that appeals to your target audience?

If you have any revision requests, send them to the 2D animation studio to revise. Otherwise, let them know it’s approved so production can move forward!

Download Video Igniter’s Free Script Writing Template

Storyboard

Now that your script is production-ready, the 2D animation team will develop your storyboard. The storyboard is the blueprint for your 2D animated video. It tells the illustrators what to create. It also tells the animators how to make the visuals move.

Download Video Igniter’s Free Storyboard Template

When you review your storyboard, your feedback should focus on the visuals that are going to be created in each scene. Make sure each one makes sense. Ensure enough detail is included in the description so that the 2D animation studio knows what to create. If certain details need to be shown a specific way, say so. Otherwise, you are providing space for the animated video production company to create their own execution.

If you love the storyboard as-is, let the 2D animation team know it’s approved. Otherwise, send them your feedback so they can incorporate your edits.

VoiceOver

Once your storyboard is approved, the animation studio will help audition voiceover artists for your 2D animated video. You will hear audition recordings from one or more artists for each voice in your video. Let the 2D animation studio know which audition(s) you like best and they will hire them to record the full voiceovers. If you aren’t satisfied with any of the auditions, let your production team know why so they can source better options.

You will get an opportunity to review your voiceover and request revisions before approving it for production.

Soundtrack

Your production team will also select some soundtracks to enhance the presentation of your animation. If you love one of the options, let the 2D animation studio know. Not a fan of any of the options? Let them know why so they can select better options for you to review. Can’t decide which one you like best? Tell your production team and they can help you preview them when the first draft of your animation is ready to review.

Illustrations

Art creation begins after your storyboard is approved. The art director will review your brand guidelines, style references and storyboard. Then, they will select a key scene from your storyboard and design it using one or more unique visual styles.

Let the 2D animation studio know how you feel about each of the concepts. They will use that info to refine the visual style until you are thrilled with it.

Then, they will create all of the illustrations for your video using the concept art as a style reference.

Share your feedback and let the 2D animation studio know if they need to make any modifications to any of the illustrations. Otherwise, let them know it’s good to go so that animation can begin.

Animation

Animation takes about 1 week for each minute of content that is being created. Detailed frame by frame animations may require more time to produce. Animation timelines can be speed up with larger budgets. The extra funds go to towards putting additional animators and project managers on the project.

When the first draft is ready, review the animation with your internal team and members of your target audience (if available).

Collect everyone’s feedback and send it to the 2D animation studio so they can incorporate the last edits and deliver the final draft.

More information about about 2D animated video production

Check out our companion article for more tips and information on how to create a 2D animated video, (it includes tips to save $ on your production budget!)

How long does it take a 2D animation studio to create a video?

Depends on the complexity and length of the animation. For context, a 60 second custom animated video takes about 3-6 weeks to produce. Longer content (+20 min TV episodes) can take several months to produce. To figure out how long it will take to create your 2D animated video, get in touch with our team. Let us know what your deadline is (if any) and we’ll work with you to figure out a production schedule for your timeline.

I need my animation fast! Is it possible to get my video faster?

Yes, rush delivery animation is possible. If you need to get your animated video produced quickly for an upcoming launch date, fill out this form to get a custom quote. Let us know you are interested in rush delivery for your 2D animation. We’ll prepare an accelerated production schedule and rush delivery production quote to get your video produced on time. You can read more about rush delivery here.

What does it cost to hire a 2D animation studio?

This depends on on the length and complexity of the 2D animated video you want them to create. Most 2D computer animated videos cost $1,000-$10,000 to create a 60-second animated video. Hand drawn frame-by-frame animated videos take more time and require a larger budget. For context, animated TV shows cost $10,000-$200,000+ for every 60 seconds of animation they create.  Looking for a quote for your project? Contact us to get a custom quote.

What Types of 2D Animated Videos Can a Studio Produce?

When you work with a professional 2D animation studio like Video Igniter, you can create virtually any kind of animated video content. Some of the most popular types of 2D animations include:

• Explainer Videos – Perfect for startups, tech companies, and SaaS platforms looking to simplify complex ideas.
• Product Demos – Showcase how your product or service works with engaging animated visuals.
• Animated Commercials – Drive brand awareness with TV or social media-ready ads.
• Educational Videos – Used by schools, universities, and online course platforms to keep learning entertaining and effective.
• Corporate Training Videos – Standardize onboarding or internal training with consistent, engaging content.
• Social Media Content – Bite-sized animations that drive engagement on platforms like Instagram, TikTok, and LinkedIn.
• Whiteboard Animations – Ideal for more informal or instructional topics.
• Animated Music Videos – Bring music to life through stylized visuals that align with an artist’s brand.
• Motion Graphics – Often used for data visualization, presentations, or digital signage.

If you’re not sure what style or format is best for your message, talk to our creative team and we’ll recommend the most effective animation style for your goals.

What Makes a Great 2D Animation Studio?

Choosing the right studio isn’t just about animation quality—it’s also about process, collaboration, and reliability. Here are some signs of a trustworthy 2D animation studio:

• Diverse Portfolio – A studio should be able to demonstrate a range of animation styles and industries served.
• Transparent Pricing – Avoid studios that offer vague or fluctuating quotes.
• Clear Production Workflow – A well-documented process with defined checkpoints and revision rounds helps prevent scope creep or delays.
• Strong Communication – You should feel like a creative partner, not just a client.
• Timely Turnaround – Check reviews or testimonials that mention speed and responsiveness.
• Scalability – If you need a series of videos or ongoing content, the studio should have the resources to support you long-term.

DIY vs. Professional 2D Animation Studios: What’s Right for You?

If you’re considering creating your animated video in-house using online tools or apps, it’s important to weigh the pros and cons.

DIY Tools (e.g., Vyond, Animaker, Canva):

• ✅ Lower cost
• ✅ Fast turnaround
• ✅ Easy to use
• ❌ Limited creative control
• ❌ Templates can look generic
• ❌ Often lacks polish for professional marketing

Professional Studio (e.g., Video Igniter):

• ✅ Custom design tailored to your brand
• ✅ Professional scriptwriting and voiceover
• ✅ High production value
• ✅ Greater storytelling depth
• ❌ Higher cost
• ❌ Longer turnaround

If you want a video that truly stands out and supports your business goals, investing in a professional studio typically yields better ROI.

The Role of Strategy in 2D Animation Production

Great animation isn’t just about visuals—it’s about strategy. A high-performing 2D animated video should be designed with specific objectives in mind, whether that’s driving conversions, increasing awareness, or educating an audience.

At Video Igniter, we take time upfront to understand your target audience, the goal of your video, and where it will be used. That insight influences:

• The writing style of your script
• The pacing and tone of the voiceover
• The color palette and visual language
• The animation timing and call-to-action emphasis

This strategic approach ensures your video doesn’t just look good—it performs well.

How to Get the Most Value From Your 2D Animation

2D animated videos are versatile assets that can be repurposed in many ways. Here are tips for maximizing ROI:

• Break the video into short clips for social media platforms.
• Use still frames from your animation in blog posts, ads, or presentations.
• Include subtitles to improve accessibility and engagement.
• Translate your video into multiple languages to reach a global audience.
• Embed it on landing pages to increase conversions.
• Use the animation at trade shows or events for eye-catching brand promotion.

By integrating your video across multiple channels, you significantly increase the exposure and value of your investment.

Common Mistakes to Avoid When Working With a 2D Animation Studio

Even with a great studio partner, there are pitfalls to avoid if you want a smooth production experience:

1. Not having clear objectives – Know what you want the video to achieve.
2. Trying to cram too much information – Focus on a single message per video.
3. Giving vague feedback – Be specific about what you like or want changed.
4. Rushing the script – The script is the backbone of your animation—give it the attention it deserves.
5. Skipping brand guidelines – Make sure your video visually aligns with your other marketing materials.

Avoiding these issues can save you time, money, and stress during production.

What Questions Should You Ask a 2D Animation Studio Before Hiring?

Before you commit to a studio, ask these key questions:

• What is your process and timeline for production?
• How many revision rounds are included?
• Who owns the final video and source files?
• Do you provide custom illustrations or use stock assets?
• Can I use my own script, voiceover, or music?
• How do you handle changes after the final delivery?
• Can you support foreign language versions or accessibility needs?

These questions will help you find a studio that matches your expectations and workflow.

Do you have any questions about hiring or working with a 2D animation studio?

We’re constantly updating our FAQs. If you have a questions about 2D animation studios, use our contact form to send us your question. We’ll send you an answer and add the answer to this FAQ.

What is Video Igniter?

Video Igniter offers animated 2D animated video production services online. We modernized the experience of creating a custom animated video to help you create content faster and save on your production costs. Video Igniter streamlines the complex process of making an animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production including your script and storyboard – if you haven’t already created them yourself!

Why is Video Igniter better than hiring a 2D animation studio?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

2D Animation Studio Demo Reel

2D Animation Studio Success Stories and Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Get In Touch About Making Your 2D Animation

Get a quote for your video.

Schedule a call to discuss your 2D animation.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a questionnaire about your video project.

Do you want to hire a cartoon videographer to help you make a custom animated video? We get a lot of questions about making animated cartoons – so, we decided to write an FAQ to help people find answers quickly. This guide answers common questions like: how to hire and work with a cartoon videographer, what does it cost to work with one, tips for saving money on your production budget, and more!

Animated Video Style Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What Does a Cartoon Videographer Do?

A cartoon videographer is a creative professional who produces animated videos—often using cartoon-style characters and visuals—to help brands communicate ideas in a compelling, visual format. They handle every stage of the animation process, from scriptwriting and storyboarding to designing characters, animating scenes, and adding sound design.

Unlike live-action videographers, cartoon videographers specialize in animation styles like 2D character animation, motion graphics, and explainer videos. Their work is especially useful for businesses and marketers that want to illustrate abstract ideas, tell imaginative stories, or explain complex topics in a fun and engaging way.

Why Hire a Cartoon Videographer for Marketing?

Marketing teams turn to cartoon videographers when they want to boost engagement, improve information retention, and make a lasting impression on their target audience.

Here’s why animated videos are so effective for marketing:

• Cartoon videos grab attention — especially in busy social media feeds and email inboxes.
• They make information easier to understand — perfect for product demos or explainer videos.
• They’re highly shareable — cartoon content often outperforms live-action when it comes to virality.
• They build brand personality — characters and unique visual styles help you stand out.

By working with a professional cartoon videographer, marketers can turn their ideas into custom animated content that resonates with their audience and drives action.

How to hire a cartoon videographer?

If you’re interested in hiring someone to make an animated cartoon, take a look at their video portfolio to see if they can do the level of quality work you expect for your video. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Here are some additional resources to help you find and hire a cartoon videographer for your project:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Looking for a 3D animation maker?
• How to use Video Igniter’s Animated Video Maker.
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• What is a cartoon maker?
• Pros and Cons of Different Animation Styles

What to Look for in a Cartoon Videographer

Choosing the right cartoon videographer is key to creating high-quality animation that meets your marketing goals. Here are a few traits to look for:

• A versatile portfolio: You want someone who can match your brand’s tone and style.
• Strong storytelling skills: Great animation is more than movement—it’s about telling the right story.
• Good communication: Animation projects have multiple moving parts, so clarity is crucial.
• Experience with revisions: A collaborative approach ensures your video hits the mark.
• Efficiency and reliability: Deadlines matter—especially in marketing campaigns.

At Video Igniter, our team brings all of this and more. We’ve helped startups, agencies, and Fortune 500 brands create standout cartoon videos that deliver real business results.

What are the benefits of hiring a cartoon videographer?

Hiring a professional cartoon videographer can help save you time and money on your animated video production experience. Their years of experience will bring fresh creative ideas to your storytelling. Professionals are versed in the best practices of animation. If you want to present or reveal something in a unique way – they can help you build tension before the reveal. If you need help explaining something complicated, they will be able to suggest ways to use animated visual communication to help make your information easy to understand and remember.

Types of Animated Videos a Cartoon Videographer Can Create

A cartoon videographer can help you produce many types of animated marketing content. Here are some of the most popular formats used by brands:

• Explainer Videos: Simplify your message with a short, clear animated story.
• Product Videos: Show how your product works in a visually compelling way.
• Brand Stories: Use characters to embody your mission, values, or company culture.
• Social Media Ads: Create eye-catching short animations designed to perform on platforms like Instagram, TikTok, and YouTube.
• Animated Commercials: Produce TV or streaming ads with professional cartoon animation.
• YouTube Cartoons: Launch a branded cartoon series or educational playlist.
• Training & Onboarding Videos: Make employee training more effective and enjoyable with animated content.

Whether you need a quick promotional clip or a full-length animated series, a skilled cartoon videographer can help you execute your vision.

How to work with a cartoon videographer to make an animated video?

1). Questionnaire

Once you’ve selected a cartoon videographer for your project, they will send you a questionnaire to learn more about the video you want to create. Sometimes a phone call will also get scheduled to learn more background info.

2). Script

Download Video Igniter’s Free Script Writing Template

After the cartoon videographer has reviewed your answers in the questionnaire, they will begin developing the script for your video. Scriptwriting takes 1-3 days for most short animated videos. You will receive a notification when it’s time to review the first draft of your script. We recommend reviewing it with your internal team and members of your video’s target audience (if possible). Collect everyone’s feedback. Send it to the videographer and they will incorporate your edits. You will get another opportunity to review and approve the script before production moves forward.

3). Storyboard

Download Video Igniter’s Free Storyboard Template

Next, it’s time to create the storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators what to create. It also has instructions for the animation team so they know how you want things to move. Each page of the storyboard includes:

– A sentence from your script.

– A rough visual mockup of the scene.

– Directions for the animators.

– A list of assets that are needed for the scene (illustrations, SFX, icons, company logo, special fonts, etc).

You will get a notification when the first draft is ready for you to review. At this stage in the production process, you want to focus on the ideas for the visuals. Make sure the instructions are as specific as they need to be for someone new to accurately create what you want to show.

Deep Dive: How to review your animated video and project assets?

Send your feedback to your cartoon videographer. They will incorporate your edits and send the updated storyboard back to you to review. It’s important to make sure all details are properly documented in your storyboard before you approve it. Otherwise, it may result in production errors, delays and added production costs.

Side note: Most cartoon videographers offer 1-2 rounds of revisions within the production budget they quoted. If you ask for too many revisions, you may get charged extra. FWIW – Video Igniter offers unlimited revisions for our simple & standard animation projects ;)

4). VoiceOver

Once your storyboard is approved, your cartoon videographer will help audition voiceover talent. You will receive auditions from one or more voiceover talents. Review the options and let your videographer know which one you like best. If you aren’t a fan of any of them, you should be able to request new auditions. After you’ve selected your favorite option, the cartoon videographer will hire the VO artist to record the full script.

You will get an opportunity to review the recording and request edits before approving it for production.

Pro Tip: Let your cartoon videographer know where your video will be seen. Some voiceover artists charge extra if you plan to broadcast your video (aka using it in paid TV or online promotion).

5). Soundtrack

You will also receive a few soundtrack options from your videographer that will enhance your cartoon. The right soundtrack can draw viewers into your world. The wrong soundtrack will distract from your message. If you hear a soundtrack you love, let the videographer know. Otherwise, give them feedback to help them pick new soundtrack options. If they selected a few soundtracks you like but can’t decide which is best, let them know! They can help you preview the soundtracks when the first draft of your cartoon is ready. That way, you can hear which one feels right before buying the soundtrack license.

6). Illustrations

Illustrations begin with concept art. The art director will review your branding, style references and storyboard. Then, they will select a key scene from the storyboard. The art team will illustrate that scene using one or more unique visual styles.

Tell the videographer which style you like best and they will use that to create all the art for your cartoon video. When all the art is ready, you will get an opportunity to review it and request edits before approving the art for production.

What if you like the concepts but think they need some work? Let the videographer know and they will refine your preferred piece of concept art until you love it. If you like multiple pieces of concept art, let them know! They can combine your favorite aspects of each piece of concept art into a new visual concept. Not a fan of any of the options? Send them your honest feedback and they will work with you to refine the concept art til you are ready for them to create all of the art in that style.

7). Animation

Now that the illustrations and voiceover are approved, it’s time to animate. Your cartoon videographer should be able to animate a one minute video in a week. When the first draft is ready, review it with your internal team and members of your target audience. Collect everyone’s feedback and share it with your cartoon videographer. They will incorporate your edits and send you the final draft.

What does it cost to hire a cartoon videographer?

This is a broad question that requires a few answers to help dial in an appropriate answer for your specific project.

The short answer

$1,000-$10,000 per each 60 seconds of 2D cartoon animation you want to create. 3D animations cost 2-3x more.

The long answer

Your production budget is function of the following criteria:

• Are you creating the script or are you hiring the cartoon videographer to write it for you?
• Will you create the storyboard or do you want to hire the cartoon videographer to make it for you?
• Are you providing the voiceover?
• How quickly do you need the cartoon video produced?
• What style of animation do you want for your cartoon video?
• How long is the video going to be?

If you want to dial in the production budget for your video, schedule a call with our production team, contact us to get a quote, or request access to our newest price sheet.

How long does it take to make an animated cartoon?

3-6 weeks is a typical production timeline for a cartoon videographer to make a 1-2 minute 2D animated video. 3D animated videos take 2-3x as much time to produce. If you want to learn more about the production workflow, what to expect during the production process, and how long each stage of production takes, read this companion guide: “How long does it take to make an animated video?”

I need my animated cartoon fast! Do you offer rush delivery?

Yes we do offer rush delivery animation. If you need to get your animated video produced quickly for an upcoming deadline or launch date, fill out this form to get a custom quote and let us know you are interested in rush delivery for your cartoon video project. We’ll prepare an accelerated production schedule and rush delivery quote to get your video produced on time. You can read more about rush delivery in this article:

Want to make a custom animated video quickly? Read our FAQ about rush delivery animation for your next animated video project.

How can I improve the business outcomes of my cartoon?

If you are making a cartoon for a business or marketing purpose, there are a lot of things you can do during and after the production process has completed that will improve your business outcomes. We recommend reviewing these resources before starting your next video marketing project:

• 7 Tips to help you write a great script for your cartoon video.
• Pick the right visual style for your animated video.
• 6 Tips To Increase Viewer Engagement for your video.
• Check out our explainer video tips!
• 7 Tips For Using and Improving Your Businesses’ Video.
• Learn how to interpret your video’s viewer stats to see if it needs improvement.
• A/B Test variations of your animated video to improve its conversion rate.

How can I save some money on my cartoon production budget?

Budget Saving Tip #1: Write your own script

You can save hundreds or thousands of dollars off the going rate for your cartoon video by writing the script yourself! Even if you aren’t a professional writer, you can create a great first draft that our team can help you polish up so it’s production ready. Here are some resources to help you create your script:

Download our free scriptwriting template

How To Write An Animated Video Script

Check Out Examples of Explainer Video Scripts.

7 Tips to Supercharge Your Explainer Video Script Writing!

Read scripts written for explainer videos and watch the videos they turned into.

Budget Saving Tip #2: Create the storyboard for your video

Creating the storyboard for your cartoon is another great way to save hundreds or thousands of dollars off the production rate for your video. You don’t need to be a professional artist to create a storyboard. As long as you can brainstorm ideas for what you want to show during each part of your script and describe your ideas clearly, you can create a storyboard! For tips and instructions on how to create a storyboard for your animated cartoon, check out these resources:

Download our free storyboard template

How To Create A Storyboard For An Animated Video?

Tips for building a great storyboard

What is a storyboard and why do you need one?

Budget Saving Tip #3: Record the voiceover yourself

Recording the voiceover for your animated cartoon can shave a little money off the rate for your video. Check out 1:31 in this video about voice over’s for your animated video to learn how you can record one at home for free! No professional equipment or expensive software needed.

Budget Saving Tip #4: Use free, legal music

Instead of buying a soundtrack license, you can download free, legal music from Incompetech and Facebook’s Sound Collection for your cartoon video.

Budget Saving Tip #5: Consider using stock assets

Video Igniter specializes in making custom animated videos – but that doesn’t mean your animated video needs to be 100% custom illustrated. If you are open to us using some stock assets within your video (i.e. stock images, videos, text, icons, stock animations, 3d models, etc), let us know and we’ll see if it’s possible for us to use them to slightly decrease the cost for your explainer video.

Start Your Project With a Cartoon Videographer Today

Ready to team up with a professional cartoon videographer and bring your ideas to life? Whether you’re looking to create a product demo, explainer video, or custom cartoon series, we’re here to make the process smooth, creative, and impactful.

Let’s create animated content that connects with your audience and gets results.

✅ Request a quote
✅ Schedule a call
✅ Get access to our pricing

What is the Video Igniter animated video creation platform?

Video Igniter provides animated cartoon video production services online. We modernized the experience of creating a custom animated explainer video to help you create custom content faster and save on your production costs. Video Igniter streamlines the complex process of making an animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production including helping you develop your video script and storyboard – if you haven’t already created them yourself!

Animated Cartoon Videographer Demo Reel

Cartoon Videographer Success Stories and Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch to start making your animated cartoon

Get a quote for your video.

Schedule a call with our production team to discuss your video project.

Request access to our newest price sheet.

Create your Video Igniter account

Fill out a creative brief about your video.