The Do's And Don'ts of Explainer Videos Video Igniter Blog Article

The Do’s and Don’ts of Explainer Videos

Explainer videos are a great way for a brand or a company to show how their products/services work. They’re quick, informative, and engaging nature has made them one of the most popular forms of videos today. According to statistics, 93% of marketers get high-quality leads with the help of social media videos, while branded videos start the ‘customer journey’ for 80% of consumers on YouTube.

So, if you are planning on incorporating explainer videos into your marketing strategy, you should explore the best way to craft an explainer video. Here we will be discussing some of the most important Do’s and Don’ts for explainer video-making that you should keep an eye out for. 

Do: Target The Right Audience

Before you start working on your video, consider your target audience, the demographic who is likely to purchase your products or services. This way, you will be able to craft your explainer video around situations your prospects can relate to and where your products can come in handy. Understand who you are speaking to, and use language that your prospects can easily understand. 

Do: Keep It Short

The first and most important rule of creating an explainer video is to keep it short. You want to be able to get your point across in a minute or less. This is because people’s attention spans are shorter than ever these days. By keeping your video short and sweet, you can be sure that people will watch it all the way through and understand your message.

Don’t: Use Too Much Technical Jargon

When creating your explainer video, you want to be sure to avoid using too much technical jargon. While you may be tempted to use industry-specific terms to describe what you do, this will only confuse and turn off your viewers. Instead, use language that is easy to understand and will resonate with your target audience.

Do: Use Compelling Visuals

Another important element of an effective explainer video is compelling visuals. People are more likely to watch and remember a video that is visually appealing. So be sure to include high-quality images and graphics in your video. This will help to capture people’s attention and keep them engaged throughout the video.

Animation Style Guide Different Types Of Animated Explainer Videos Video Igniter

Don’t: Be Boring

Of course, you also want to avoid being boring in your explainer video. If your video is dry and dull, people will likely tune out before it’s even over. Instead, infuse some personality into your video and make it fun and entertaining to watch. This will help to hold people’s attention and ensure that they remember your video long after they’ve watched it.

Do: Create a Compelling Script

The script of your video is a sort of foundation that you build your video upon. Great explainer videos always incorporate video scripts that are conversational and engaging for the audience. As a rule of thumb, keep 1-2 sentences that describe the problem, use the next few sentences to showcase how your product solves this problem, and then display how your product works. 

Remember to:

  • Hook your audience by basing your script on concrete pain points
  • Be specific about your product and the solution you provide
  • Avoid technical jargons
  • Choose the right tone

Don’t: Over-Explain Things

You may very well end up doing more damage than good by cramming too much information into one explainer video. You should aim to make your videos more easily consumable. Videos that are complex, over-explained, and difficult to make sense of might not deliver your message as clearly as you hope. So, try to keep things simple. 

Do: Include a Call to Action

The whole point of an explainer video is to get people to take action. So be sure to include a call to action at the end of your video. This can be something as simple as telling viewers to visit your website or sign up for your email list. By including a call to action, you can increase the chances of people taking the next step after watching your video.

Improve Your Animated Video's Conversion Rate Video Igniter Animation

Don’t: Forget about SEO

When creating your explainer video, be sure to keep SEO in mind. This means including keywords in your video title and description, as well as adding transcripts or closed captions for people who prefer to read rather than watch. By optimizing your video for SEO, you can ensure that it will be seen by more people and have a greater chance of ranking in search engines.

Do: Test, Test, Test

Before you launch your explainer video, it is important to test it out on a variety of different devices. This includes phones, tablets, laptops, and desktop computers. You want to be sure that your video looks and sounds good on all types of devices, as this will help ensure that people can watch it no matter where they are.

Don’t: Skip the Planning Stage

Last but not least, it is important to avoid skipping the planning stage when creating your explainer video. This means taking the time to determine your goals, target audience, and key messaging before you start the animated video production workflow. By planning ahead, you can be sure that your video will be on track and will achieve the results you are hoping for.

Preparing To Make Your Animated Video Project


Creating an explainer video can be a great way to promote your business and convert more website visitors into customers. By following the do’s and don’ts outlined in this article, you can create an effective and engaging explainer video that will help you reach your goals. So what are you waiting for? Get started today!

It usually helps to outsource your video making to an experienced video-maker for optimum results. Want more insight on how you can create a captivating explainer video? Contact the Video Igniter team today!

Click here to schedule a call with Video Igniter's production team.

How An Animated Crypto Explainer Video Can Help Your Blockchain Company

How An Animated Crypto Explainer Video Can Help Your Blockchain Company

Our CEO, Derek Merdinyan was interviewed on The Investor Town Hall Show to discuss how blockchain technology companies and cryptocurrencies can use animated crypto explainer videos to make it easier for potential investors to understand the value and benefits of these new companies (jump to the second half of the video/transcript – the first half focuses on Video Igniter). Unfortunately, the audio quality on Derek’s end didn’t turn out that great. So we created a transcript of the audio to share along with the video.



Video Transcript:

Welcome To The Show:

Daniel Wong: We’re back in investor town Ellis headquarters in San Diego, California. I’m your host Daniel Wong. On today’s program, we have the CEO of Video Igniter Derek Merdinyan here with us today. Derek, thanks so much for taking the time to join you today. So, Derek, you have a very cool business where you create these animated crypto explainer videos. And yours are just really unique in the way you have your approach there. Explain to us, though, what Video Igniter is?

Derek Merdinyan: Video Igniter is an online platform that makes it faster, easier, and more affordable to produce custom animated videos. I think the medium is exceptionally useful for explaining new information and enabling people to not only understand it but to retain the information a lot better than live-action videos. So Video Igniter as a platform helps people work with animators online to produce custom animations.

Daniel Wong: So you and I have talked a lot about this before and talk to us about the ease of that process of going back and forth, you know, asking for edits and making changes is that why your platforms offered a better solution more efficient for them. 

Derek Merdinyan: Sure, so usually, when you work with an animator, there’s a lot of fine detailed information that you want to communicate back and forth. If you’re using email to communicate with an animator, you’re probably going to have several hundred emails going back and forth. That’s a lot of information to track and manage. Whereas, with Video Igniter, you have the animator and designer creating assets for you. 

You make direct comments online. That way, all the information stays organized. And – you can produce the content much more quickly for people on both ends. It is going to be easier for you as the client to ask for specific changes and edits. It’s also going to be easier for the animators and designers to respond to the feedback that you want.

Check out our portfolio of animated explainer videos

How Can An Animated Crypto Explainer Video Help?

Daniel Wong: Definitely, the major value you’re adding back to the client there. Now you did talk about the ease of the animation helping to explain complicated things to investors and people out there trying to understand the business. Now we cover a lot of cryptocurrency and Bitcoin, which is – a lot of people a brand new sector and they really don’t understand it. So explain kind of how that helps to simplify the explanation to them. And also, how does it apply to a lot of the cryptocurrency areas certainly?

Derek Merdinyan: So cryptocurrencies, like you said they’re very difficult for people to understand, and what animation allows us to do is to create visual stories and metaphors that sort of bring these ideas to life to help people understand these new scenarios and these new ways of interacting with each other. They’re just not possible to do if you’re using a camera and filming someone in person.

So we’re able to take these ideas and explain them in a much more easily digestible format. This is great for companies that are preparing for an initial coin offering because right now a lot of them are shopping around a white paper that’s very long and takes maybe 45 minutes to read. But an animated crypto explainer video is a much better way to get people through that first level of initial interest in understanding the value of the platform before they spend time digging in and reading more about these different companies.

Get A Quote Video Igniter Animated Explainer Videos

Holding Attention: Animated Crypto Explainer Video vs Live Action Talking Head

Daniel Wong:  And I think that makes perfect sense as we talk about live-action vs. animation. Where do you see the pluses thereof the animation over the live-action? Because you know we do a lot of that, of course. But the animation, I think, makes things so much simpler, and it is a little more condensed. So it does play into the shorter attention spans they can gather a lot of information very quickly. I mean, what’s your opinion on that? 

Derek Merdinyan: You’re very right there! Not only does it help people you know get this information in a much quicker fashion. It also is able to explain things that sometimes you just can’t really explain as effectively if you have two people talking. Sometimes you need custom visuals to help explain things. We found that people don’t really pay attention to talking head videos in the same way that they pay attention to animated videos.

This interview-style we have right now it’s great because it’s a conversation. It’s a dialogue between two people, and it keeps things going. But if you just have a CEO, they’re sitting and talking to the camera. It can be easy to fall and drop off while watching that video. Whereas an animated crypto explainer video that uses ongoing graphics to illustrate and highlight what a narrator saying is going to do a much better job of explaining that complex stuff. And you as a viewer are going to have a much better job remembering that information after you finish watching. 

Other Use Cases for Animation?

Daniel Wong: And I think that’s such an important point you make there we always talk about the art of storytelling. It’s the why not the what. And that’s something that you’re really driving home to people is getting people to connect and that that real way to these companies. So give some examples that may be of use cases besides maybe the cryptocurrency side. Maybe some good examples you have already?

Derek Merdinyan: Sure, so cryptocurrencies are using these a lot because again, it simplifies these complicated networks of transfer of value that people just aren’t really as familiar with understanding, but animations can go so much farther, particularly in the e-learning space, to help people understand new ideas, explaining new concepts.

You know animation is seen as an entertaining medium for a very long time. But I think now we’re going to see it used a lot more for explaining new information. Whether it’s internal communications for company e-learning programs to onboard new clients. There’s a whole lot of new information that’s going to be explained this way now that the medium is easier to produce. 

Sign Off:

Daniel Wong: Well, Derek, that looks like we’re about out of time for today, but we like to thank our guest CEO Derek Merdinyan for joining us today. Derek, thanks so much!

Derek Merdinyan: Thank you very much! 

Daniel Wong: So, folks, you’ve seen the CEO of Video Igniter. His videos are fantastic. We’re definitely gonna use these videos. We recommend a lot of companies in the crypto and Bitcoin space think about creating an animated crypto explainer video. Especially if you want to help people understand how those particular ICOs work. So if you want to find out more information go to Also, subscribe to our YouTube channel. Follow us on Facebook and Twitter, and we’ll catch you next time!

Stay tuned for the next interviews here on INVESTORTOWNHALL.COM!

Click here to schedule a call with Video Igniter's production team.

Getting A Voice Over For Your Animated Video

Getting A Voice Over For Your Animated Video


Video Transcript:

This is The Video Igniter Show where we teach you all the ways you can use videos to improve your business. If you want to create an animated video with a voice over, need to know how to get a professional sounding recording. In this episode, you will learn where to get professional sounding voiceovers for your videos. I’ll also teach you how you can make professional sounding voiceovers if you don’t have the budget to hire a professional.

Where You Get Voice Overs Online?

Getting the right voice over has a massive impact on the way people perceive your video.

Popular online sites for buying voiceovers include,, and These sites let you browse recorded samples from their database of thousands of voiceover actors. I like using because they make it easy for me to post a job and get three auditions custom made from my script. If I love one of the options, they produce the full voiceover. If I’m not happy with any of the auditions, they prepare three new custom auditions for me until we get one that sounds perfect.

How Much Does A Voice Over Cost?

On these sites, prices range from $50 to $500 per minute of recorded audio.

If you are looking for a more affordable option, you can check out Even though Fiverr has a reputation for being a site to get things done cheaply, there are actually some very high quality, professional sounding voiceover artists that offer their services through the site. Just be sure to listen through their demo reel and pay attention to the prices they charge. Some will charge 5 dollars to record a 150 word script. Which is about a minute long. But many of the best people charge 5 dollars for every 10 to 30 seconds of audio they record.

How To Create Professional Quality Sounding Voice Overs For Free

If you’re creating an animated video with a voice over and have a shoestring budget, here’s a tip… You can use to record your own professional-sounding voiceovers for free. What’s the difference between an amateur sounding voiceover and a professional-sounding voiceover? The pro-quality voice over only records the voice and none of the background noise in the environment.

You can do this yourself at home if you have a phone or computer with a microphone built in. Just put a blanket over you and the recording device. Then, hit record and read your script.

Yes, it looks looks ridiculous, but you will be surprised how great the sound quality is. Plus, you don’t need to spend a fortune on professional sound equipment.

That’s all for this episode, thank you for watching. And if you want to support the show, share this with someone who will find it useful, For more content like this, please like and subscribe on our YouTube channel.

Click here to schedule a call with Video Igniter's production team.

Understanding Your Explainer Video Statistics Video Igniter Animation

Understanding Your Explainer Video Statistics

Video Transcript:

This is The Video Igniter Show where we teach you how you can use videos to improve your business. In this episode, you will learn how to look your explainer video statistics to see if people are engaged or if they click away too soon.

Why Your Explainer Video Statistics Matter

In this episode of The Video Igniter Show I’m going to teach you how to view your explainer video statistics. Knowing how to interpret & analyze that data will enable you to then improve the effectiveness and conversion rate of your videos.

Free Stats And Analytics For Your Animated Explainer Video

There are many different services out there you can use to host your videos that provide stats and analytics. This enables you to see how people are consuming your online videos. We’ve been using Wistia for over a decade. You can j using them for hosting and analytics because they have a free hosting plan available.

Understanding The Introduction Of Your Video

Here’s a video we already published that’s been online for a while now. It’s been seen by hundreds of people already which so there is enough data to show an average viewing pattern for the video. The first thing I look at is the play rate. That’s the percentage of people who arrive on my landing page and actually click play on the video. If your number is low, consider creating a different thumbnail that will encourage more people to click play on the video.

For B2B videos, it makes sense to use the thumbnail to explain what value and benefit the viewer will get if they take the time to watch your video.

explainer video statistics for an animated video

In the first 3-10 seconds of your explainer video statistics, you don’t want to see a huge immediate drop off.

The next thing I look at on the video’s analytics are the first three to ten seconds of the video. After people click play, are they sticking around to watch the rest of your video? Or is there a sharp drop off? Some amount of drop off is to be expected. However, if you notice a sharp drop off, consider changing the introduction of your video so that it’s more clear so that it hooks the viewer. You want to ensure they understand they will receive some value relevant to them if they keep watching the video.

Getting in touch with your video producer to whip up a new intro for your video is probably going to be expensive after you’ve already wrapped up production – so it makes sense to film a few alternate intros to your video when it’s being produced.

Improve Your Animated Video's Conversion Rate Video Igniter Animation

Checking For Abnormal Patterns

After the intro, I like to scan through the video to see if there are any abnormal patterns. Sharp drop offs usually mean the message is irrelevant to the viewer or the idea is presented at the wrong time. For example, it doesn’t always make sense to bring up your pricing in your main marketing video when you’re still in the early phases of educating your viewer.

Another pattern to look out for are places where people are going back and rewatching your video.

rewatching explainer video statistics

Review your explainer video analytics to see if there are sections where people go back to rewatch parts of your video.

Either that section is very compelling and worth revisiting… Or it’s unclear to your viewers what’s happening in that part. Which is why they have to go back and rewatch it again. Either way, you’ll need to do a little creative interpreting to determine if that section is effective… Or if you should change it… Or if you should remove it entirely from the video.

Does Your Video Have A Strong Ending?

The last thing I look at when analyzing a video’s viewing pattern is to see what people are doing at the end of the video. Hopefully most people are making it all the way to the end of your video. And if they do, are they taking action? And can you actually measure and track this action? Wistia, for example shows these little dots when someone clicks on the last scene of my video to take them towards the next action step… Like signing up or downloading an app. This is great and we want to optimize more of this kind of action in our marketing funnel.

That’s all for this episode, thank you for watching. If you want to support the show, share it with someone who will find this useful. Also, don’t forget to subscribe on YouTube for more video marketing tips.

Click here to schedule a call with Video Igniter's production team.

How To Improve Your Video Conversion Rate Video Igniter Animation

How To Improve Your Video Conversion Rate

This is The Video Igniter Show where we teach you all the ways you can use video to improve your business. In this episode, we’re teaching sales and marketing teams how to improve their video conversion rate.


How To Improve Your Video Conversion Rate

Lots of marketers use A/B testing to improve their website and conversion rates. But rarely do people think about A/B testing the main video on their homepage.

The three most beneficial things you can A/B test in your video to improve its overall conversion rate are: Testing different thumbnails to see what gets more people to click play. You can test different introductions to see what hooks people into watching longer. And you can test different calls to action at the end of your video that people can click on like: ‘download our app’ or ‘sign up for a free account.’

I’ll start by showing you how to A/B test different thumbnails for your video. Then, I’ll explain how the same method can be used to A/B test other parts of your video.


Increase Your Video’s Play Rate

To test your video thumbnail you’ll need two different thumbnails for your video that entice people to click play. You’ll also need two copies of your video uploaded to a video hosting site.

I recommend using Wistia because you can start using it for free. More importantly, their stats and analytics enable you to see what percentage of people who visit your site are clicking play on your video. They also tell you how long people are watching your video.

After you upload two copies of the video to Wistia, go to the customize section and upload Thumbnail A to the first copy of the video and Thumbnail B for the second copy. Once that’s done, grab the embed code for Version A and Version B of your video because you’re going to need those in a second.

You’re also going to need to copy a small piece of code that randomly displays Version A to 50% of the people who visit your website and Version B to the other 50% of the people who visit your site.

<?php $version = rand(0, 1); if ($version == 0) { ?>
<?php } if ($version == 1) { ?>
<?php } ?>

To set this up copy and paste the code into a document. In the first section of the code where it says delete this line replace with embed code for Video A delete that line and then paste in the embed code for Version A of your video. Then repeat this in the second section with the embed code for Version B. Finally take the whole piece of code and copy and paste it into your website in the place where your video is currently embedded.


Checking Your Results

That’s it now you can sit back and let your video run for a few days so it can collect some data. When you’re ready to review the stats and analytics to see which version gets more people to click play on your video search for a stat called, “Play Rate.” That’s the percentage of people who visit your website and click play on that version of your video.

Whichever version has a higher percentage of plays should become the default version of your video. When you’re confident you have a winner you could remove the code I had you add earlier and simply embed whichever version of your video has the higher play rate.

Check out our portfolio of animated explainer videos

Improve Your Video’s Engagement Rate

Now, if you’re interested in A/B testing different intros for your video repeat the same steps however instead of uploading different thumbnails you’re going to upload two different versions of your video with different intros. Paste their embed codes into the special code like I showed in the first example. Then paste the whole thing onto your website. When you want to figure out which version keeps people watching your video longer, take a look at the stat called, “Average Engagement.” This tells you how much of the video your average viewer watches. Whichever version has the highest average engagement should become the default version of your video.


Increasing Your Video Conversion Rate

If you want to test different calls to action at the end of your video, upload two versions of your video that have different endings. You could test different ways to ask the viewer to sign up for a free account. Or maybe you want to test two completely different things like click here to download our app versus click here to watch another video and learn more.

In order to figure out which one people click on more, get the link for people to click on to download your app and the link for the page where people can watch the other version of your video to learn more and paste those links into a site called That will shorten a link for you and it’s going to enable you to see how many times people click on that link. Next go into Wistia and in the customize section for each video add a clickable call-to-action at the end of each video. Then, paste in the appropriate link for your viewers to click on.

After your video has run for a few weeks take each of your links and add a plus sign (+) in front of them. Then, paste each link into your browser. These modified links will take you to pages that show how many times each link has been clicked. This way, you can determine which call-to-action is more effective.

That’s all for this episode. Thank you for watching – and if you want to support the show share it with someone who will find this useful and you can subscribe or like the content on any of these channels.

Click here to schedule a call with Video Igniter's production team.

Understanding The Animation Production Workflow How To Turn Your Idea Into A Custom Animated Video Igniter Animation

Understanding the Animation Production Workflow – How To Turn Your Idea Into An Animated Video

So, you want to make an animated video, but you have no clue what the animation production workflow is like. This article will give you a breakdown of what the process of making an animated video is like so that you have an idea of what all the animation phases are and how they relate to each other.  This animation step by step guide to getting your idea turned into a custom animated video covers everything from Pre-Production to Production and all the way through Post-Production.

Steps for the 2D animation production workflow:


1). What do you want to make?

2). Identifying an animator or studio

3). Agree on price & production terms

4). Start Production With a Production Brief


5). Script

6). Storyboard

7). Voiceover

8). Music 

9). Design

10). Animation + Polish / SFX


11). Follow through / using your video / AB Testing

3D Animation:

12). Animatic (for 3D animation + VO may happen after)


Animation Pre-Production Workflow:

1). What do you want to make?

The first stage in animation is to figure out what kind of animated video you want to make. Is this going to be a short piece? Or a full on animated movie? What do you want people to feel, experience and do after they watch your video? These are the kinds of things you want to think about first so that you know what kind of animation freelancer or studio would be best suited to produce your animated video. 


Estimated time: hours, days or weeks


Animation Style Guide Different Types Of Animated Explainer Videos Video Igniter

2). Identifying an animator or studio

After you’ve thought about what it is you’re actually looking for, take some time to shop around for animation freelancers or animation studios that have experience producing the kind of animation you are looking for. Reach out to them to schedule a call to discuss their creative process, animation production workflow, pricing, and request portfolio samples to ensure they can produce content similar to what you are looking for. 


Estimated time: Days to weeks


Check out our portfolio of animated explainer videos


3). Agree on price & production terms

Quality animated videos cost $1000-$25,000+ per minute for 2D animated videos and $5,000-$50,000+ for 3D animated videos. Before you move forward with any animation steps, make sure you and your animators are on the same page in terms of what the total estimated budget will be and whether or not it will cost extra if you request more than a round or two of edits. Most animators and studios require 25-50% of the budget to be paid up front.


Estimated time: Hours or days.


Animation Production Workflow:


4). Start Production With A Production Brief

The next step of the animation production process is to document all your thoughts and ideas to share with the animation team so that they have as much information as possible when they create your script, storyboard and the custom art for your video. Include notes about your ideas for the script, the visuals and what kinds of people will be watching your video.


Estimated time: Hours or days


Starting the animation production workflow - how to prepare for your animated video project

5). Script

The script is the foundation for the rest of the animated video production workflow. It determines the overall length (and cost) of your video and what visuals will need to be created and animated in sync with the voiceover acting or narration. For reference, a 150 word script equals about one minute of video.


Estimated time: Days to weeks

6). Storyboard

The storyboard provides blueprints for the design and animation team so that they know what to create during the animation process. Each slide of the storyboard should have a sentence from your script, a rough sketch or mockup of what you want to show in the scene, a list of the assets (audio and visual) that need to be created for this scene, and some bullet points to describe the order of operations of the animation/motion that happens on screen. 


Estimated time: Days to weeks


Download Our Free Storyboard Creation Guide And PDF Template For Your Animated Explainer Video Project


7). Voiceover

To get a great voiceover for your video, include notes with your script that tell the voiceover artist what kind of energy you want them to use,  how to pronounce difficult words and what sort of pacing they should use. Send your script to multiple voiceover artists and have them record a few sentences so that you can hear and feel how impactful their delivery will be. Once you’ve narrowed it down to your favorite voiceover artist, have them record the full voiceover and review it to see if it needs any slight tweaks. Before you approve the final draft of your voiceover, make sure you are paying for the proper commercial rights (if applicable) to use your voiceover.


Estimated time: Several days to a week.


8). Music 

One of the steps in creating an animation that you don’t want to outlook is carefully selecting the background music. Music influences the perception of every scene in your video. It sets the mood and enhances viewer perception of your content. Take some time to listen to many different options before making your decision. Sometimes you’ll need to wait until the first draft of your video is ready to get a sense of how the music actually enhances or detracts from your animated video. Other times, studios may select a handful of tracks for you to choose from and let you pick your favorite option. Either way, make sure that the music you use is properly licensed for the places you plan to show your video. Oftentimes, music requires a commercial license if you plan to use the music in a video for paid ads or on your website. 


Estimated time: Days


9). Design

Reviewing art is one of the most exciting phases of the animated video production process. Typically, the animation and design team you work with will create multiple pieces of concept art for you to review. You should pick out your favorites and let the designers know what you like best about them – and what details you may want to refine further. After the designer has perfected one scene in the style of your choosing, they will create the rest of the art for your video and then give you an opportunity to review the art and ask for edits. Ensure you are happy with the style of your art before you move forward with the next animation step in order to avoid extra production costs.


Estimated time: 1-2 weeks for a 1-2 minute long 2D animated video



10). Animation + Polish / Sound Effects

Now that all the prep work is done, the animators are finally at the part of the animation production workflow where they start applying motion to the custom designed art and sync it to the voiceover and music. Typically, animation studios will allow you to review the first draft and request 1-2 rounds of simple edits while they add sound effects and additional visual touch ups.


Estimated time: 1-2 weeks for 1 minute of 2D animation, 2-4 weeks for frame-by-frame animation, and 2-4+ weeks for 3D animation.


Animation Post-Production Workflow:

11). Follow Through & Using Your Video

Now that you’ve made it through all the steps of creating an animated video, it’s time to start showing it to people.  If you are using your video for commercial or marketing purposes, we recommend creating alternate intros and ending CTAs (call to action) so that you can A/B test different variations improve the overall conversion rate of your animated video. 


Estimated time: weeks to months

Bonus Stage For 3D Animation:

12). Animatic (for 3D animation)

The 3D animation production workflow usually has an extra step called an animatic – it’s like an ultra rough draft of your animated video composed of static images that are played in sync with the existing voiceover. The purpose of this is to ensure the animation will have the right timing before animators spend time animating. This is particularly useful to gauge the speed for comedic timing and emotional draw.


Estimated Time: weeks to months


If you have any questions about making an animated video or the animation production workflow, click here to schedule a call with a member of Video Igniter’s production team.

Click here to schedule a call with Video Igniter's production team.


Hiring An Animation Studio vs Freelance Animator vs Marketing Agency vs Marketplace vs Video Igniter

Hiring An Animation Studio vs Freelance Animator vs Marketing Agency vs Marketplace vs Video Igniter

Now that you’ve thought through the criteria for picking an animator for your video project, what types of animation producers are available to you? Lots of people plan on hiring an animation studio to work with – but these days, there are many more options available that are more affordable and can offer a wider array of unique visual styles for your animated video.


Freelance Animator:

Good for smaller projects (under 2 minutes); not necessarily recommended for large or difficult projects because there’s only so much they can do by themselves and production would be slow.


Price Range: $50-$10,000+

Pros: Typically faster and less expensive to work with.

Cons: Limited range of artistic styles they can produce based on the types of animation programs they have proficiency in. They may or may not have storytelling capabilities to help create or improve your script or storyboard. Although it is rare, there is a risk that a freelance animator can ghost you in the middle of your project.



Searching an online market place of digital studios and freelancers can yield hundreds of options. Many of these studies and freelancers are competing to be the cheapest option and the quality shows. You can get excellent service if you’re the only project they’re working on – but many of these freelancers price their projects so low that they have to take on many projects at once which can result in extended production timelines.


Price Range: $100-$7,500+

Pros: Studios and freelancers that have been vetted by the marketplace are less likely to ghost you mid-way through production. The marketplace also enables you to compare the price and quality of different animators.

Cons: While you can find good quality animators and animation studios to work with through a video production marketplace website, often times, people are seeking the cheapest option which means animators compete to submit the lowest bid and then they may not provide quality service or work.


Animation Studio:

If you’re thinking about hiring an animation studio to make your animated video, you should plan on having a budget of at least $5,000 but likely a lot more. Animation studios are best suited for big budget projects. You can usually get a better range of animation production styles when you work with a larger studio.


Price Range: $5,000-$500,000+

Pros: Hiring an animation studio means you’ll get high quality work, professionally managed, and there’s a good chance they have good in-house storytellers.

Cons: Studios typically have a speciality – 2D or 3D, commercial or long form for TV, etc so you’ll need to dig around for a studio that specializes in the type of animated video you you want to produce.


Marketing Agency:

Good for one-off videos since the agency probably already knows a lot about your product/service/brand and can be very helpful when it comes to crafting your script and storyboard. If you plan to do multiple videos, consider hiring a freelancer, getting someone in-house to join your team, or try Video Igniter to save on your production budget.


Price Range: $5,000-$50,000+

Pros: Agencies typically have a network of animation studios, video production companies and animation freelancers they outsource the work to; their network means they can help connect you with a variety of different types of illustrators and animators. Agencies provide a high degree of client management and can help you craft a good script and storyboard for your animated video.

Cons: high markup – the marketing agency typically builds in a margin of several thousand dollars above what the animation studio or freelancer is charging them.


Video Igniter:

Great for large and small projects. Our diverse team means there’s a wide range of aesthetic possibilities available for your video. We offer 24/7 support and unlimited revisions because we believe you should be 100% thrilled with the way your animated video looks.


Price Range: $500-$100,000+

Pros: Unlimited revisions. Our large team means we can produce longer videos and any kind of 2D or 3D animation you can imagine. We use technology to streamline the production experience which means it’s faster and easier for you to get custom animated content produced on your behalf and more of your budget is put into creativity, design and production rather than expensive overhead costs.

Cons: We work 100% virtually but we’re always available to jump on a video call to go over details of your video.

Click here to schedule a call with Video Igniter's production team.


Animation Style Guide: Different Types of Animated Explainer Videos

Animation Style Guide: Different Types of Animated Explainer Videos

With so many different animation styles out there, we thought it would be helpful to present an overview of the most common types of explainer videos and provide a run down of their pros and cons to help you figure out what types of animation styles can be used for your video.

2D Animation Styles:

1). Flash / After Effects 2D animation
2). Motion Graphics
3). Hand Drawn Animation (aka Frame by Frame or ‘Cel’ Animation)
4). Kinetic Typography

3D Animation Styles:

1). 3D Animation
2). Stop Motion

Non-animated explainer videos:

1). Screen Recording
2). Whiteboard Videos

2D Animation Styles:

1). Flash / After Effects 2D Animation

If you’ve seen a 2D animated video online, odds are, it was likely made using Adobe Flash or Adobe After Effects. These are two of the most popular programs for creating 2D animated videos because they enable an infinite range of different animation styles at a lower cost than producing a video with traditional frame-by-frame (hand drawn) animation.

Pros: Enables you to create infinite different types of animation styles. Very easy to make custom branded art.
Cons: This is what everyone does. Can be difficult to pick out which studio or freelancer is best for you.

Example of an Animated Explainer Video Created with Flash:

Example of a More Advanced Animation Created with Adobe After Effects:


2). Motion Graphics

Think of motion graphics as a type of animation that’s more like an animated diagram or a series of shapes, icons and text sliding around. Generally this is animation that doesn’t have people walking around. Instead, motion graphics are used like visual accents. Sometimes they are overlaid on top of live action videos, other times they’re inserted between scenes of a video to show an animated diagram that visually illustrates what a narrator is explaining.

Pros: Can be simpler to produce than traditional animation.

Cons: May not include enough detail for what you want to show or explain.


3). Hand Drawn Animation aka Frame-By-Frame Animation

This is the ‘real’ old school style of animation. The kind where each frame is hand drawn by the animator. It enables the artist to create beautiful flowing animated details with realistic, smooth movements. It also takes a lot of time, skill and a huge team with an adequate budget to produce anything more than a few seconds long.

Pros: Visually unique compared to the glut of 2D animated content out there.

Cons: Expensive. Takes a long time and a big team to produce.

4). Kinetic typography

Kinetic typography is a type of animated video that relies heavily on animating text with flashy motion and designs to keep the viewer engaged. Sometimes characters and scenes get mixed in but typically the goal is to animate the words in visually unique ways in sync with the narrative voiceover.

Pros: When designed with proper timing, these videos do a great job at keeping viewer’s interest. It’s also possible to watch these videos without the sound on (i.e. in a social feed) and still be able to understand the content of the video w/out the audio.

Cons: Since the focus tends to be text-based, sometimes content that’s presented in kinetic typography videos should actually be an animated diagram (which you can totally mix into your video).

3D Animation Styles:

1). 3D Animation

3D animation is ideal for when you want to take a viewer on a journey inside a 3D space to show what an environment is like or to understand the inner workings of a machine. 3D animation also works great for your standard business explainer video if you want to go for a high impact visual style that stands out from the rest. Just note that 3D animations take longer to produce, require a larger budget, and it’s not as easy to make changes to the video once production has begun. 3D animated video styles can look cartoon-ish (like Pixar movies) or they can be made to look like photo-realistic renderings of the real world.

Pros: Great for showing how products/machines work or exploring 3D environments

Cons: Expensive and takes a long time to produce. Difficult to make changes mid-way through production.

Cartoon-style 3D:

Photo-realistic 3D:


2). Stop motion

Stop motion animation is created by setting up a scene (could be made of clay, paper, legos, etc), taking a photo, moving a few things slightly in the scene, and taking another picture. By repeating this process of taking photos of the scene with slight adjustments, the images can be combined to create a moving animated scene.

Pros: Fun and unique to watch.

Cons: Expensive and it takes a long time to do a good job – definitely can’t be rushed.

Non-animated explainer videos:

1). Screen recording

Sometimes you want to show what’s actually happening on a phone, tablet or computer screen. In this case, you can use different programs to record what is happening on screen to show exactly what is happening, rather than providing a high level story of what an app actually does. Motion graphics are sometimes mixed in to keep the viewer’s attention and to visually call out specific details on screen.

Pros: Great for showcasing how to use different websites, software and apps.

Cons: Generally kinda boring to watch unless there’s some unique motion graphics overlaid on top of the screen recording. Not great for sales/marketing videos, but that’s not what they’re really meant for anyway.


2). Whiteboard videos

Whiteboard videos are another style of hand drawn animation – however, unlike Frame-by-Frame animation, where the animator draws each frame individually and then flips through them to make the image look like it’s in motion, whiteboard explainers are videos that show the artist in the act of drawing out visuals in sync with a voiceover.

Pros: Generally quick and less expensive to produce. Great at keeping the viewer’s attention.

Cons: They all look very similar so they’re not great for brand recognition.

Writing a rough draft of the script for your explainer video is very helpful for figuring out which styles will best lend themselves to your video. For tips on script writing, check out our other article: How to Write an Animated Video Explainer Script.

With so many cool animation styles to choose from, it can be difficult to narrow it down to the right option for your video. If you’re still not sure what types of animation are most appropriate for your video, click here to schedule a call with us to go over your video or check out this article which asks you questions to help you think about what style is right for you.

How To Create A Storyboard ForAn Animated Video Igniter

How To Create A Storyboard For An Animated Video?

If you hire an animator or an animation studio to create a video, they will need to have a storyboard with your script in order to know what details to produce in your animation. Often times, animators and studios can help you take your idea or your script and turn it into a storyboard – but if you want to take on that part of creating an animated video, this article will explain how you can create a storyboard for an animated video, even if you have no artistic abilities.

But first, what is a storyboard? A storyboard is a document that includes text and visuals to explain two things:

1). What art do the designers need to create?

2). How should the animators make the custom designed art move around?


Each page of a storyboard has four parts and you should include all of them when you make the storyboard for your animated video:

1). Script

2). Sketch/Mockup

3). Direction

4). Asset List

Diagram Explaining How To Create A Storyboard For An Animated Video

1). Script

When you first start making the storyboard for your animated video, begin by taking each sentence from your script and put one sentence on each page of your storyboard. It’s possible that when you create your storyboard, you may find that it makes sense to break up a sentence over multiple slides because there’s a lot of motion and design information to explain to the animators. Alternatively if a sentence needs multiple slides to explain all the motion design, have the full sentence on each page and highlight the active part of the sentence by making that part of the sentence bold.

How To Split A Sentence Into Multiple Slides For Your Animated Explainer Video's Storyboard

If a scene has a lot of detail, split the sentence into multiple slides.


How To Write A Script For An Animated Explainer Video Igniter

2). Sketch/Mockup

Each slide of your storyboard should contain a mockup of the scene that is going to be designed for each sentence of the script. Your sketch or mockup doesn’t have to look professional – it just has to be adequate enough to communicate your idea. It’s our job to take your ideas and turn it into something real. Stick figure sketches are perfectly fine – a simple sketch on paper goes a long way – just take a photo of it and include it on the appropriate page of your storyboard.

Too timid to try sketching out your ideas? Use freely available images and icons online to create a rough mockup of the scene you want us to design.

Examples Of Storyboards For Animated Videos That Were Created Using Sketches Or Icons And Clipart

Examples Of Storyboards For Animated Videos That Were Created Using Sketches Or Icons And Clipart.


3). Direction

This is the most important part of creating a storyboard – use simple language to clearly explain what sort of motion design you want to happen during this part of the script. The more you can break down your ideas, the easier it will be for the animators to understand what they are going to animate. Simple language with bullet points is the best way to sequentially document the order of operations that needs to happen in a scene.

If you want an action to happen at a specific moment during the voiceover, it helps to say something like, “when the voiceover says, ‘____,’ do this _______.”

Storyboard Instructions For An Animated Video

Use the upper right corner of the storyboard to explain to the animator what motion happens in the scene.


4). Asset list

In the bottom right corner of the storyboard, include a list of all the assets that are needed for that scene. This includes elements like the background/scene design (examples: blue bedroom, snowy mountain scene, busy shopping mall), characters (examples: old fireman in uniform with a white beard, a zebra with white and blue stripes), objects in the scene (examples: digital alarm clock, an orange android phone), stock footage (photos, videos), and sound effects (example: cash register noise).


5). Extra notes (Screenshots & Examples)

While you create your storyboard, you may find that it’s helpful to include additional information to explain the ideas in your storyboard. Feel free to insert additional slides that include extra descriptive or visual information for the animators and designers to reference when creating your video. For example – maybe there are a few different styles of desks that you would like to see in a scene – you could include one in the mockup in a slide for your storyboard, and then on the slide after that, include 3 photos of other styles of desks the designers could use as a visual reference for the scene. Or, perhaps you want a character to walk a specific way in a scene and you found a YouTube video of a guy that perfectly demonstrates the type of motion you want to see conveyed in your animation – including a link to the video for the animators to watch will be very helpful for them.

Design Reference Slide For Animated Video Storyboard


Storyboard Template

We have a storyboard template that you can use to create your storyboard in PowerPoint, Pages, or Slides. Click here to download our free storyboard templates and get our quick storyboard DIY guide too.

Want Help Creating Your Storyboard?

Creating a storyboard is a fun creative process that turns your words into a visual story. That being said, we know it can be a challenging creative exercise and it’s not for everyone – so if you want someone to create the storyboard for your animated video, click here to schedule a call with our production team and let us know you’re looking for someone to help create the storyboard for your custom animated video.

How To Pick The Right Visual Style For Your Animated Explainer Video

How To Pick The Right Visual Style For Your Animated Explainer Video

Computers have broadened the possibilities for different animation styles and techniques that were never possible with hand drawn 2D animated videos. When your imagination is the only limit for the style for your animated video, it can be daunting to figure out what style is right to use. In this article, we’ll present a set of questions to help you think about narrowing down the right style for your animated explainer video.

Questions to ask yourself to figure out which of the different types of animation styles is right for your animated explainer video:

1). Who is your audience? (What does their current design taste look like?)
2). 2D vs 3D
3). High end vs cheap?
4). How much time do you have?
5). When to use hand drawn or ‘frame by frame’ animation?
6). When to use types of non-computer animation (stop motion, paper cut out, whiteboard, screen recordings)

1). Who is your audience? (And what does their design taste look like?)

This article is going to make you think about design in many different ways but the most important factor is knowing who your audience is and understanding their design preferences. If you’re making an animated video to teach kids, then a simple, cartoon animation style is what you’re looking for. On the other hand, if your audience is comprised of C-suite executives who are watching your animated explainer video to see if they want to try your product/service, a more sophisticated animation style or motion graphic would be appropriate.

Whomever your audience is, spend some time looking at websites, social media pages, and other types of custom animation that your target audience would watch. Find what’s already resonating with that audience and save those examples to share with the designers that are going to work on your animated video. They will be able to take in the examples you share along with your branding and come up with a unique style that fits both criteria.

2). 2D vs 3D

In many cases, 2D is the way to go. It’s an infinitely versatile visual storytelling medium. You can get intricate and complicated with the design to make something that stands out, or use a simple animation style without losing your message. 2D videos are quicker and less expensive to produce than 3D animated videos. 2D videos are also easier to make changes to mid-way through production if someone gets a great idea they want to incorporate.

3D animations are the ideal style for your animated video if you want to take a viewer on a journey inside a 3D space to show what an environment is like or to understand the inner workings of a machine or system. 3D animation also works great for your standard explainer video if you want to go for a high impact visual style that stands out from the bunch. Just note that 3D animations take longer to produce, require a larger budget, and it’s not as easy to make changes to the video once production has begun.

3). High end vs cheap? OR Knowing how your budget will affect style

The size of your budget will greatly impact the style, quality and length of your animated explainer video. If you only have a few hundred dollars, your video will likely use a simple animation style consisting of stock images, icons and characters. Budgets of a few thousand dollars can get you a simple or modern looking 2D animation with custom graphics and smooth animations. For a high end 2D animation (frame by frame animation), you’ll likely want a budget of more than $5,000 per minute of animation in your video. Custom 3D animations are likely north of $10,000 per 60 seconds of content; you can find animators that will do this work for less, but expect to pay more than $10k/min if you want good quality custom graphics and animations.

4). How much time do you have?

How much time do you have to get your video made? Are you weeks away from a product launch and trying to get things done in a short timeline? If so, you’ll want to stick with some form of 2D computer animation or maybe a whiteboard style video. 3D animation and frame by frame animation (or hand drawn animation) generally requires a few months to do all the work. 2D animations are easier to change and modify the style so that they can be produced in a shorter time frame.

5). When to use hand drawn or ‘frame by frame’ animation?

Frame by frame animation (aka hand drawn animation) is what most people are familiar with when they think of animation. Think back to the original Disney movies and Looney Tunes cartoons that were created by artists who illustrated each frame by hand. 24 individual images were created per second of video – each with slight adjustments that appear as continuous fluid motion when played as a video. These days, frame by frame animation is usually done on a computer. Artists will design characters and scenes and then animators will adjust that image slightly for every single frame of the video to make it look like the image is in motion. While technology has made this artform easier and more advanced than it has ever been, it is still a tedious and time consuming process. Frame by frame animation is the way to go for your video if you want to have beautiful fluid motion in your characters, scenes and transitions. The extra time is worth the effort for the visual effect this animation style enables.

6). When to use types of non-computer animation (stop motion, paper cut out, whiteboard, screen recordings)

Stop motion animation, paper-cut out animation, whiteboard animation and screen recordings are all styles of animated videos that you can use for your business – and potentially even create them yourself! While there’s no clear cut answer to when or why you should use one of these different animation styles, they tend to be easier to produce and require a lower budget. If you are making a stop motion video, a paper cut out video, or a whiteboard recording, the only equipment you need is your phone’s camera (and maybe a whiteboard and a pen). Screen recorded videos are best for when you want to show someone how an app or a website works. Sometimes written instructions can be vague, but a screen recording provides unambiguous instructions to viewers about what steps to do next.

Interested in seeing examples of what these different animation styles look like? Check out this article: Animation Style Guide: Different Types of Animated Explainer Videos

Another great way to figure out the visual style for your animated explainer video is to start by creating the script for the video. This will help you figure out what sorts of visual elements could make an appearance in your video and subsequently inform which visual styles are better suited for your video. For tips on how to write the script for your animated explainer video, check out this article: How to write an animated explainer video script.

With so many different types of animation styles, it can still be difficult to find the right balance between style, your production timeline, and budget. Contact our team to schedule a call to talk about your video and we can talk about your video style options.