Frequently Asked Questions About Making An Animated Promotional Video
Thinking about making an animated promotional video for your business, non-profit, kickstarter or organization? Video Igniter Animation has been producing animated promo videos for over a decade for world-class brands like Amazon Web Services and T-Mobile. We’ve been asked many questions about what the production process is like, what it costs to make animated videos and more. Below are the answers to the most commonly asked questions we get about animated promo videos for companies.
1). Examples of Animated Promo Videos You Can Get From Video Igniter
Video Igniter can create any kind of 2D or 3D animation for you. Check out the example videos below.
To start your project contact us, schedule a call with our production team or request access to our new pricing page.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
2). Why do companies make animated promotional videos?
Get awareness
Animated promo videos help marketers gain awareness better than live action videos. Animated videos use colorful thumbnails and visuals which make the viewer more likely to click play and give the video a few seconds of attention to see if they want to keep watching.
Makes it easy to understand new information
Animated promo videos can use visuals that are detailed or simple. Whatever it takes to focus the viewer’s attention on the right level of understanding for the message you are delivering to them. You could show a photorealistic 3D animated model of brain neurons firing, or you could break the process down into a simple 2D animated diagram that walks the viewer step by step through what is happening when neurons fire.
Holds attention, boosts memory recall.
Animations introduce new colorful movements every few seconds. This appears to be enough to dramatically increase viewer retention rates through the course of the video. As a consequence of paying attention and the ‘user friendly’ visuals that make the information easy to understand, the viewer’s ability to retain information goes up.
Makes it easy to share important messages
There are many ways to promote your message to the world. Sharing a video via a link happens to be one of the most useful and scaleable ways to get a mass media message to large audiences or to a specific target market.
3). Choosing an animated promo video producer:
Looking for an animated promo video maker but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance animator, or a production service like Video Igniter Animation. Here are some resources to help you figure out the right production option for your promo video:
– 9 Things to Look For When Hiring An Animator
– Pros and Cons of Different Animation Styles
– What’s the difference between hiring a freelance animator vs an animation studio vs Video Igniter?
– Considering making the animated marketing video yourself? Learn about DIY options.
– What is Video Igniter Animation?
4). How to create an animated promo video
Script writing
Start by defining what message(s) you want to promote and articulate it in a way that resonates with your target audience.
Use our template below to draft the script for your 60 second animated promo video. It’s designed around the old idea of: “tell them what you’re going to tell them, tell them, tell them what you told them.”
0-10 seconds (22-30 words): First, introduce the problem/status quo your target audience is dealing with. What pain do they experience?
11-20 seconds (22-30 words): Next, introduce your product or service as the solution to your viewer’s problem.
21-50 seconds (66-90 words): Then, illustrate three ways the viewer’s life will improve when they use what your company sells. Focus on the benefits the viewer will experience without going too deep into the technical aspects of how or why it works.
51-60 seconds (22-30 words): Finally, summarize the benefits the viewer will experience and tell them how they can take action to get what you are offering.
For more tips on scriptwriting, check out this companion article.
Free Download: Download a free PDF copy of our script writing template.
Download Video Igniter’s Free Script Writing Template
Storyboarding
After your script is approved for production, you can create the storyboard for your promo video. Storyboards are like blueprints for animation. They tell the illustrators what to create for each sentence of your script. Storyboards also tell the animation team how they are supposed to animate the art in sync with the voiceover. The image below displays what information should be included on each slide of your storyboard:
Download Video Igniter’s Free Storyboard Template
Budget Saving Tip! You can save hundreds or thousands or dollars on your promo video production budget by creating the storyboard yourself. Even if you have no artistic ability. Check out our storyboard creation guide and download our free template.
VoiceOver
Identify the desired tone, pacing and energy for your promo video’s narrator. Then, use sites like VoiceBunny, Voices123, and Fiverr to create a list of your favorite voiceover artists. Pick out your top 3-5 options. We recommend hiring your top picks to record a short demo (1-3 sentences). This way, you can get a sense of what energy they will bring to your video before you pay them to record the full voiceover.
Illustrations
The art team will review your brand guidelines, storyboard and any background information you can provide on the target audience’s design preferences. Then, the art team will create concept art from your storyboard. They will take a key scene and design it using multiple unique visual styles.
How To Review Concept Art For An Animated Promotional Video
When you review the concept art, tell the art team what you like and dislike about each concept. The art team will then refresh the concept art based on your feedback. If you are satisfied with the concept art, they will create the rest of the art for your animated promo video using that style frame as a reference. You will get an opportunity to review and suggest edits for the art before it moves into animation.
Animation
Now that the art and voiceover are approved, it’s time to animate. Each minute of animation takes about a week to create. Rush delivery options are available if needed.
When the first draft of your animation is ready to review, share it with your target audience and circulate it within your company to gather feedback. It’s important to make sure the message of the video is clear to the target audience before you spend money promoting your video. Not sure if your intro or ending is strong enough? Consider making alternate intros and endings to see which version generates more leads and sales.
Sound Design
Finally, the animation is approved, the timing of the motions are locked in. Now, the sound team can go in and add sound effects to bring even more life to the animated motions in your promo video.
5). How to make an animated promotional video free online
Animated videos cost $$ to make bc they employ hours to create. However, there are some free and low cost options to create animated promotional videos online for free. Online web designer Canva provides a free library of templates that can be used to make simple animated promotional videos for free. If you have a slightly larger budget, you can subscribe to a service like Wideo, PowToon or Vyond to make a more intricate animated promo video.
Example of an animated promotional video maker.
Companion Article: For more tips on how to make a cheap animated promotional video, check out this companion article.
6). How much does animated promo video production cost?
Animated promo videos cost between $500-$10,000 to create a 60 second 2D animated video. Expect to spend a minimum of $1,500 to create an animated video with custom visuals that will leave a positive impression of your brand when viewers see it.
7). How long does it take to create an animated promotional video?
It takes 3-8 weeks to make a 30 second – 2 minute animated promo video. Rush delivery options are available if you need to produce your video quickly. To learn more about what’s involved with each stage of production and how long it takes, check out this companion article.
8). How long should my animated promo be?
Animated promo video should be concise. The primary goal of a promotional video is to articulate your company’s message and get that message inside the brain of your target audience. The shorter the better.
Most animated promo videos are 15-90 seconds long. Remember, if you want to have a more in-depth video that explains what your company does, consider making a separate video that can be a little longer for people who got interested by your initial promo video.
9). What visual style should I use for my company’s promo video?
Check out our companion article to learn about the pros and cons of different visual styles you can choose to represent your brand in your animated promo video.
10). How Animated Promotional Videos Drive Higher Conversion Rates
Conversions are the lifeblood of any successful marketing campaign. Whether your goal is to generate leads, increase sign-ups, or boost sales, achieving higher conversion rates is essential for maximizing your return on investment. One of the most effective and engaging tools to help accomplish this is an animated promotional video. These videos combine visual storytelling with persuasive messaging to guide viewers toward taking action. In this section, we’ll explore how animated promotional videos help increase conversions and why they’re an essential component of modern marketing strategies.
The Psychology Behind Animation and Engagement
Animated promotional videos excel at capturing attention in a noisy digital landscape. Through vibrant motion graphics, dynamic transitions, and character-driven storytelling, these videos instantly grab the viewer’s eye—often within the crucial first few seconds. This heightened level of engagement can lead to increased interest and a stronger emotional connection with the content.
In fact, animation helps forge a memorable brand experience. The human brain processes visuals 60,000 times faster than text, and when combined with storytelling, animation can improve information retention and brand recall. This emotional resonance helps build trust with potential customers, especially when your video clearly explains your product or service in a relatable, easy-to-understand format.
Key Elements That Boost Conversion Rates
To effectively convert viewers into customers, animated promotional videos should be crafted with several high-converting elements in mind:
- Strong Call-to-Action (CTA): Whether it’s “Sign Up Now,” “Watch a Demo,” or “Get Started,” a clear CTA at the end of your video tells viewers exactly what to do next.
- Simplified Messaging: Animation excels at breaking down complex topics. By using metaphors, icons, and concise scripts, you can help your audience quickly grasp your value proposition.
- Consistent Visual Storytelling: A consistent visual style that reflects your brand identity builds credibility and keeps viewers focused.
- Optimized Video Length: Short videos (typically under 90 seconds) hold attention better and reduce bounce rates, especially when tailored to your audience’s platform and attention span.
Each of these elements works in harmony to ensure that your animated promotional video is not only engaging but also action-oriented.
Where to Use Animated Promotional Videos to Maximize Conversions
Placement matters. To get the most out of your animated promotional video, consider integrating it across the following high-performing conversion channels:
- Landing Pages: Adding an animated video above the fold can increase time on page and reduce bounce rates, leading to more form fills or sales.
- Paid Advertising Campaigns: Short-form animated videos work well in PPC ads on platforms like YouTube, Facebook, and Instagram, driving users directly to a CTA.
- Social Media Funnels: Use engaging animations to move users through awareness, consideration, and conversion stages in your marketing funnel.
- Email Marketing Sequences: Including animated video content in emails can boost open rates and click-through rates, especially when paired with a compelling offer.
Using animated videos strategically in these environments not only drives views but also increases the likelihood of user action.
Tips for Creating High-Converting Animated Promotional Videos
If your goal is to improve conversions, your video must do more than just look good—it needs to communicate effectively and connect emotionally with your audience. Here are a few proven tips:
- Align Script and Visuals with Pain Points: Focus your messaging around the problems your audience is facing and position your product or service as the solution.
- Use Professional Voiceovers and Animation: A polished video enhances credibility and makes your brand appear more trustworthy.
- A/B Test Your Videos: Try different variations of your animated promotional video—change the CTA, tweak the visuals, or adjust the script to see what drives better results.
With the right approach, your video becomes a conversion tool rather than just a brand asset.
11). Leveraging Animated Promotional Videos in Social Media Campaigns
Social media has become one of the most powerful tools for brand visibility, customer engagement, and lead generation. However, cutting through the noise requires more than just static posts—it demands dynamic, attention-grabbing content. That’s where an animated promotional video can give your brand a competitive edge. With their visually compelling storytelling and concise messaging, animated videos are perfectly suited for social platforms that prioritize quick, engaging content. This section explores how to effectively use animated promotional videos in your social media marketing strategy to boost engagement, build awareness, and drive conversions.
Benefits of Using Animation on Social Media
Using an animated promotional video on social media offers several key benefits that can significantly enhance your marketing efforts:
- Higher Engagement Rates: Motion graphics and vibrant visuals naturally draw attention in a user’s scrolling feed, making animated content more likely to be watched, liked, shared, or commented on.
- Easy-to-Digest Content: Complex information can be simplified into short, engaging animations that are easily understood by a broad audience.
- Greater Shareability: Social media users are more inclined to share entertaining or informative animated content, helping your message reach new audiences organically.
- Brand Differentiation: Animation allows for complete creative freedom, enabling your brand to develop a distinct visual identity that stands out in a crowded feed.
Whether you’re aiming to increase visibility or drive traffic, animated promotional videos can make your social media presence more dynamic and effective.
Platform-Specific Tips
To maximize results, your animated content should be tailored to each social platform’s unique audience behavior and formatting standards.
Instagram & TikTok
- Use vertical formats (9:16) to fill the screen and maximize visibility.
- Keep animations short (under 60 seconds) with quick hooks in the first few seconds.
- Add captions or text overlays—many users watch without sound.
- Incorporate trending sounds, hashtags, or visual styles to increase discoverability.
Facebook & LinkedIn
- Focus on informative or educational animated promotional videos that explain products, services, or industry trends.
- Ideal for thought leadership and B2B content where decision-makers are browsing.
- Include subtitles and a clear CTA in the first 10 seconds.
YouTube
- Perfect for longer-form animated explainer or promotional videos.
- Optimize your video title, description, and tags with keywords like “animated promotional video” to improve SEO.
- Use end screens and CTAs to direct viewers to subscribe, visit your website, or learn more.
Best Practices for Engagement
To get the most value from your animated promotional videos on social media, follow these best practices:
- Hook Viewers Immediately: Capture attention within the first 2–3 seconds with motion, emotion, or a bold statement.
- Maintain Brand Consistency: Use your brand’s colors, fonts, and tone of voice throughout the animation to reinforce identity.
- Optimize for Mobile Viewing: The majority of social media traffic is mobile. Ensure your animations are formatted for vertical viewing, with large readable text.
- Include a Clear CTA: Tell your audience what to do next—click a link, follow your page, leave a comment, or share the video.
Following these guidelines ensures your video isn’t just viewed—it drives meaningful engagement and conversions.
12). Measuring the ROI of Animated Promotional Videos
Every marketing investment needs to prove its value, and animated promotional videos are no exception. While they’re known for boosting engagement and simplifying complex ideas, many businesses still ask: Do animated videos actually drive measurable results? The answer is yes—if you know how to track the right data. Measuring the ROI of an animated promotional video is essential for understanding its impact and optimizing future campaigns. This section outlines what to track, which tools to use, and how to attribute success to your video content.
What to Measure: Key ROI Metrics
To get a clear picture of how your animated promotional video is performing, track a combination of engagement, conversion, and revenue-related metrics:
- Engagement Metrics: Monitor views, average watch time, likes, shares, and comments. These indicators show how compelling your content is and how far it’s reaching.
- Conversion Metrics: Track actions taken after viewing the video, such as clicks, form submissions, email signups, or purchases. These are direct indicators of ROI.
- Revenue Impact: Compare pre- and post-video sales data. Look at increases in revenue, upsells, or customer lifetime value attributed to the video.
- Brand Awareness Metrics: Track indirect benefits like spikes in branded search traffic, increased social followers, and direct traffic to your website from video platforms.
Combining these metrics helps you evaluate not just how much attention your video receives, but how well it moves viewers down the funnel.
Measuring Success of Social Media Animated Videos
Social media is a top channel for animated promotional videos, but measuring ROI here requires platform-specific insights. Key performance indicators include:
- Engagement: Likes, comments, shares, and saves signal that your content is resonating.
- Click-through Rates (CTR): Indicates how many viewers clicked on your CTA or visited your link after watching.
- Watch Time and Completion Rate: Tracks how much of your video users are watching, which reflects how engaging and relevant it is.
- Conversion Tracking: Use platform tools like Facebook Pixel or LinkedIn Insight Tag to attribute conversions (leads, signups, sales) back to your animated video campaigns.
Monitoring these metrics helps you assess both reach and revenue-generating impact.
Tools for Tracking Animated Video Performance
There are several powerful tools available to help you monitor and analyze the performance of your animated promotional video:
- Google Analytics: Use UTM parameters to track user behavior after they click from your video to your site.
- YouTube & Vimeo Analytics: Get insights into viewer retention, click-through rates, and traffic sources.
- Social Media Insights: Platforms like Facebook, Instagram, and LinkedIn offer native analytics to evaluate video engagement and reach.
- Heatmaps & Session Replays: Visualize how users interact with video on your site and whether it leads to conversions or drop-offs.
Using these tools together provides a more complete view of how your video content supports business objectives.
Attribution Modeling for Video ROI
Attribution modeling is essential for understanding how much credit your animated promotional video deserves in the customer journey. Common approaches include:
- First-Touch Attribution: Gives credit to the video if it was the first point of contact before a conversion.
- Last-Touch Attribution: Attributes the conversion to the last interaction (e.g., the video just before purchase).
- Multi-Touch Attribution: Recognizes that customers may interact with your brand several times (including via your animated video) before converting.
To get accurate data, use UTM parameters, tracking pixels, and CRM integrations that can map the viewer’s journey across multiple touchpoints.
Conclusion
Tracking the ROI of your animated promotional video doesn’t have to be complicated. By defining clear goals, using the right tools, and monitoring key metrics, you can uncover valuable insights about how your video content supports business growth. Whether you’re focused on increasing engagement, generating leads, or driving sales, animated promotional videos can deliver measurable, high-impact results. Make sure you analyze and refine your approach regularly to keep improving your returns.
13). How do I get the most out of my promo video?
– 7 Tips to help you write a great script.
– Pick the right visual style for your promo video.
– 6 Tips To Increase Viewer Engagement.
– Review the Do’s and Don’ts of Promotional Explainer Videos.
– 7 Tips For Using and Improving Your Businesses’s Video.
– Learn how to interpret your video’s viewer data to see if it needs improvement.
– A/B Test variations of your promo to improve its conversion rate.
Animated Promotional Video Production Resources
These popular video production resources are recommended for people looking into creating an animated promotional video:
How do I use an animated promo video maker to create my video?
What is Video Igniter’s animation service?
Which types of animation services does Video Igniter offer?
Hire Video Igniter to Create Your Animated Promotional Video
Video Igniter offers animated promo video production to world class brands like T-Mobile and Amazon Web Services at prices small businesses can afford.
We can make any kind of 2D or 3D animated promotional video you can imagine.
+20 reasons companies love hiring us to create animated promo videos.
Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.
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Success Stories & Testimonials
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder, Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“One thing I really appreciated about working with Video Igniter was the whole process felt personal and easy. The online portal was great… And working with Derek was GREAT! He was always clear and prompt in communication.”
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Animated promotional video success stories and testimonials.
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