Motion Graphics and Animation: Elevate Your Brand’s Visual Storytelling
In today’s competitive market, brands are constantly seeking innovative ways to capture their audience’s attention and convey their messages effectively. One solution that has emerged as a game-changer is motion graphics and animation. From explainer videos to dynamic advertisements, motion graphics and animation offer unparalleled versatility and engagement potential. In this article, we’ll explore how these visual techniques can elevate your marketing efforts and help your brand stand out.
Benefits of Using Motion Graphics and Animation in Marketing
Motion graphics and animation are more than just eye-catching visuals; they are powerful storytelling tools. Here’s why they are ideal for marketing:
1. Increased Conversion Rates
Animated videos can drive conversions by presenting your brand’s value in a way that’s both informative and compelling. According to research, landing pages with videos see an 80% increase in conversions.
2. Better Social Media Performance
Animated content performs exceptionally well on social platforms, encouraging shares, likes, and comments. Algorithms on platforms like Instagram and Facebook prioritize video content, giving your animated posts a visibility boost.
3. Improved ROI
While motion graphics and animation may require an upfront investment, their long-term benefits often outweigh the cost. High-quality animations can be repurposed across multiple campaigns, maximizing your return on investment.
Motion Graphics and Animation Examples
Video Igniter can make any kind of 2D or 3D motion graphics and animation for you. You can see some of our favorite example videos below. For additional production samples, check out our animation portfolio or request access to our demo reels and price sheet.
Contact us or schedule a call to start making your video.
Are you looking for a different type of animation example? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.
How to make motion graphics and animation with Video Igniter
When you’re ready to start making motion graphics and animation, Video Igniter will guide you through these seven steps to bring your vision to life:
1). Get A Quote
Before the production process begins, let’s connect to learn about the motion graphics and animation want us to create. Send us a message with details about your project or schedule a call with our production team.
To help us develop a plan and a budget for your project, we’d like to learn the following types of information:
- What kind of motion graphics and animation do you want us to create?
- How long is the project?
- When do you need the final draft?
The answers to these questions enable us to develop a production plan and budget for your motion graphics and animation. Once we agree to the scope of the project, you will receive a production contract to sign and an invoice for 50% of the production budget.
2). Script
After we receive your signed contact and the production deposit, Video Igniter’s copywriters will connect with you virtually to ask some questions so they can write the script for your motion graphics and animation.
When the first draft is ready, you will receive a link to view a digital copy of your script. You can add your comments directly on the digital script. We also invite you to circulate the script among your internal team to get their feedback too.
Once all the feedback is in, our writers will revise your script and share the 2nd draft with you to review and approve. If additional edits are needed, we will continue to work with you to revise and polish your storyboard until you love it.
3). Storyboard
Next, we turn your script into a storyboard. The storyboard is the blueprint for your motion graphics and animation. It contains all the instructions the illustrators and animators need to create your motion graphics and animation.
Each page of the script includes:
- A sentence from your script.
- A rough sketch of the scene.
- Bullet point instructions that explain how elements will move in the scene.
You will receive a digital copy of the storyboard that you and your team can add revision requests on. Then, our storyboard artists will revise your storyboard according to your feedback. If the 2nd draft of the storyboard needs more edits, we will continue to work with you to revise and polish your storyboard until it’s perfect.
4). VoiceOver
After the storyboard is approved, you will receive a hand picked selection of voiceover auditions for your motion graphics and animation. Give them a listen and let us know which one is your favorite. We will hire that person to record the full voiceover and guide them through the pacing and energy they should use. You will get an opportunity to listen to the full recording and request edits (if needed) before we use it to make your motion graphics and animation.
5). Soundtrack
Video Igniter’s audio team will select a handful of soundtrack options for your project. Give them a listen and let us know which one is your favorite. We’ll take care of licensing the music so we can legally use it when we make your motion graphics and animation.
6). Illustrations
Video Igniter’s art director will review your brand guidelines and any style references you may have shared for your project. Then, they will design several pieces of concept art based on key scenes from your storyboard.
When you review the concept art, share your honest feedback with the art director. Let them know what you like and don’t like about each concept. This way, the art director knows what to focus on when they revise and polish your concept art.
After the concept art gets your sign off, the art director will oversee the creation of the rest of the illustrations for your motion graphics and animation. You will get an opportunity to review all of the art and request edits before we animate your content.
7). Animation
Now that everything is approved, it’s time to create your motion graphics and animation.
The animators will sync up the illustrations with the timing of the voiceover. Then, they will add motion to each scene, according to the instructions in the storyboard.
When the first draft is ready, you will receive a link to download a watermarked copy of your motion graphics and animation. Share the video with your internal team and members of your target audience and collect their feedback. Once you’ve organized all of the revision notes, send them to us and our animators will revise your video accordingly.
After the animation and motion graphics get your sign off, our audio team will add subtle sound effects to your video. They will also balance and master the audio levels between the voiceover, soundtrack and sound effects so everything sounds loud and clear.
You will be able to download the final, unwatermarked version of your motion graphics and animation after you pay the final invoice for your project.
How much does it cost to make motion graphics and animation?
Most forms of 2D motion graphics and animation can be produced for a rate between $1,750-$7,500 for 60-seconds worth of content.
That being said, there are certain types of motion graphics that can be produced for less. High end forms of 2D animation which are drawn by hand will cost more than $7,500 to produce.
Here are 4 ways you can get a quote for Video Igniter to make your motion graphics and animation:
1). Send us a message with details about your project.
2). Schedule a call with our production team.
3). Fill out this digital questionnaire.
4). Request access to our pricing page.
Deep Dive: How much does animation cost?
Tips for Creating Effective Motion Graphics and Animation
Here are 5 quick tips to keep in mind during a motion graphics and animation project to ensure you get the most impact out of your content:
1. Define Your Goal: Understand the purpose of your animation. Are you explaining a product feature, building brand awareness, or driving sales?
2. Know Your Audience: Tailor your animation style and message to resonate with your target audience.
3. Keep It Short and Sweet: Attention spans are short. Aim for animations that are between 30 seconds to 2 minutes, depending on the platform and purpose.
4. Prioritize Quality: Invest in professional animation services to ensure your video aligns with your brand’s image.
5. Include a Call-to-Action (CTA): Encourage viewers to take the next step, whether it’s visiting your website, subscribing, or making a purchase.
How long does it take to make motion graphics and animation
60-seconds worth of 2D motion graphics and animation can be produced in about 4-6 weeks. High end forms of animation that are drawn by hand will take at least 2x as much time to produce. Certain types of simple motion graphics can be produced in 1-3 weeks.
If you need to speed up the production process to meet a deadline, send us a message and ask about rush delivery animation.
Why Choose Motion Graphics and Animation?
Simplifies Complex Ideas: Motion graphics and animation make it easier to explain complex concepts, product features, or processes. For instance, a tech company can use a 2D or 3D animated video to showcase how its product works in a simple and engaging way.
Boosts Engagement: Studies show that visual content, especially animated videos, increases audience retention. A well-designed motion graphic or animation can capture attention within seconds, keeping viewers engaged throughout.
Enhances Brand Identity: Custom animations allow you to incorporate your brand’s color scheme, logo, and personality, creating a cohesive and memorable experience for your audience.
Versatile Applications: Motion graphics and animation fit seamlessly into various marketing channels, including social media, email campaigns, websites, and trade shows.
Types of Motion Graphics and Animation for Marketing
Different animation styles cater to various marketing needs. Here are some popular options:
Explainer Videos Explainer videos use motion graphics and animation to break down your brand’s value proposition in an engaging and digestible format. These are especially useful for startups introducing a new product to the market.
3D Product Demos High-quality 3D animations can showcase your product from every angle, highlighting key features and benefits in a visually stunning way.
Motion Graphics Motion graphics combine text, graphics, and sound to create a sleek and professional presentation. They’re great for illustrating data, stats, or key points.
Social Media Animations Short, snappy animations designed for platforms like Instagram, TikTok, or LinkedIn can boost engagement and increase shareability.
Character Animations Using animated characters to tell your brand story can evoke emotions and build a stronger connection with your audience.
Budget Saving Tips For Motion Graphics and Animation
Combine these tips to save 10%-25% or more off your production budget when you hire Video Igniter to create your motion graphics and animation:
1). Write The Script
You can earn a discount of $500 off the price of each minute of video content we produce for you if you develop the script for your motion graphics and animation. Need help writing your script? Download our script writing template for tips to help you get started.
2). Record The VoiceOver
If you record the voiceover for your motion graphics and animation, we will omit voiceover recording and licensing costs from your production budget.
3). Use Free, Legal Music
Websites like Incompetech offer libraries of music that we can legally use for free in your motion graphics and animation. If you find a free song we can legally use in your video, we will omit music licensing costs from your production budget.
4). Create The Storyboard
You can earn an additional $500 off the cost of each minute’s worth of motion graphics and animation we produce for you if you create the storyboard for your project. Download our storyboard template and review the included storyboard creation guide to learn how to make your own storyboard.
5). Start Production ASAP
Rush delivery is available if you need to speed up the production process to meet your project’s deadline – but it can increase your production budget by 10%-25% or more. If you want to avoid paying extra for rush delivery, schedule a call with our team ASAP or send us a message today so we can start creating a production plan for your motion graphics and animation.
Production Resources For Motion Graphics and Animation
These resources are popular among people researching and reading about ways to make motion graphics and animation:
How To Find, Hire And Collaborate With A Motion Graphics Designer
Examples Of Explainer Video Scripts And How To Write One
How We Can Help
At Video Igniter Animation, we specialize in creating custom motion graphics and animations tailored to your marketing needs. Whether you’re looking for a captivating explainer video or an engaging social media animation, our team of talented animators is here to bring your vision to life.
Contact us today to learn how motion graphics and animation can transform your marketing strategy!
Still have questions about motion graphics and animation?
Do you have a question about motion graphics and animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.
What is Video Igniter Animation?
Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.
Watch the demo reel below for examples of the kinds of animation our team can produce for you.
Looking For An Animated Video Company In The U.S.?
Video Igniter is headquartered in Seattle, Washington.
Success Stories & Testimonials
Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.
“Couldn’t be happier with Derek and his team. The quality of the work for the cost far exceeded expectations and surpasses anything in the market. Derek was patient, offered many revisions, and was overall great to work with.”
Alex Novick – Founder, Sproutly.com
“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”
Clair Simpson – VP Marketing, Repool.com
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder, Path8 Productions
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
Get in touch!
Schedule a call to discuss your animated video project.
Get a quote for us to create your animated video.
Request access to our newest price sheet.
Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.