Video Igniter Animation has been providing custom animated video production services for over a decade to clients in every industry you can imagine. Whether you’re looking to produce a 2D animation, 3D animation, explainer video, whiteboard animation, motion graphic, TV Ad or social media content, our production team can help you create the content you envision. Take a look at our animated video production services and get in touch with our production team to get the ball rolling on your animated video project.

Video Igniter’s Animated Video Production Services

2D Animation – Whether you need a modern looking computer animation or classic frame-by-frame hand-drawn animation, our animation team has the expertise to create any 2D animation you envision.

2D Illustrations – Our skilled illustrators can create custom 2D graphics tailored to your specific style and requirements, bringing a unique aesthetic to your project.

3D Modeling – From showcasing the inner workings of a complex device to creating engaging 3D characters, our team can assist in the creation and animation of 3D models to enhance your visual storytelling.

3D Animation – Add depth and realism to your video with our 3D animation services. Our 3D animators are proficient in creating everything from animated cartoons to 3D animated CAD models.

Whiteboard Animation – Looking for a simple, low cost way to explain new information to your audience? Whiteboard animations are a simple straightforward way to create educational videos that keep viewers engaged.

Script Writing – Let Video Igniter’s top-tier scriptwriters craft compelling narratives for your brand. We have a track record of creating remarkable scripts for globally renowned brands and innovative startups. If you prefer a hands-on approach, download our free scriptwriting template to help you write your script and save money on your production budget.

Storyboard Creation – Our team can create a detailed storyboard for your animated video to help guide the illustrators and animators that create your video. To take a more direct role and save on your production budget, use our free storyboard template to create your storyboard yourself.

VoiceOver – Benefit from our extensive network of professional voiceover artists, capable of delivering in a wide range of tones, ages, and languages. If you prefer a DIY approach, watch our video guide on how to record high-quality voiceovers at home, free of charge.

Soundtrack Licensing – Elevate your video with a fitting soundtrack. We ensure you have legal rights to use any soundtrack in your animated video, keeping your content compliant and worry-free.

Soundtrack Production – If originality is key, our talented composers are ready to create a unique soundtrack that complements your video perfectly.

Video Translation – Reach a global audience by translating your videos into multiple languages. This service can help you expand your reach and connect with viewers from different cultures and linguistic backgrounds.

Animated Video Production Examples

Video Igniter can create any kind of 2D or 3D animation for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or to start making your video.

Check out our animated video portfolio to see our latest and greatest creations!

Other Types of Animated Video Production Services We Offer

Custom Animated Video Production – Get a unique and captivating animated video tailored to your brand and message.

White Label Animated Video Production – Outsource your animated video production to our trusted white-label animation studio.

Explainer Videos – Engage your audience with concise and compelling animated explanations of your products or services.

Animated Videos For Trade Shows – Attract attention and leave a lasting impression with eye-catching animated videos for your trade show booth.

Animated Blockchain Explainer Videos – Simplify complex blockchain concepts through engaging and informative animated videos.

Kinetic Typography Animation – Keep your audience focused on your message with animated words synchronized with a voiceover.

Animated Videos For Case Studies – Transform boring white papers and PDF case studies into dynamic and easily understandable animated videos.

Animated Product Video – Showcase your product’s features and increase sales with a captivating custom animated product video.

App Explainer Video – Highlight your app’s functionalities and captivate potential users with an animated app explainer video.

Animated GIF Creation – Make your content stand out with animated GIFs that convey more than static images.

Animation Outsourcing – Outsource your animated video projects to the professionals at Video Igniter so that you can focus on what you do best to grow your business.

Animated Promotional Video – Increase awareness and reach a wider audience with attention-grabbing animated promotional videos.

Animated Infographic Videos – Present complex information in a visually appealing and memorable way with animated infographic videos.

Short Animated Videos – Deliver a powerful message in a short span of time with engaging and concise animations.

Animated Sales Video – Boost your sales efforts with a custom animated video that showcases your products or services.

Animated Logos – Give your logo a dynamic touch with animation, adding personality and visual appeal.

Add Animation To Video – Create and add some animated clips to your video project.

Startup Explainer Video – Communicate your startup’s value proposition clearly and attractively with an animated explainer video.

Animated Political Video Ads – Educate voters and promote political messages effectively using animated video ads.

Animated Lyric Videos – Combine music and animation to create captivating lyric videos that entertain and engage your audience.

Cheap Explainer Videos – Get cost-effective explainer videos without compromising on quality, perfect for budget-conscious projects.

Animated Video For Marketing – Stand out in the market with high-quality custom animated videos that captivate your target audience.

Animated Customer Support Videos – Improve customer support and reduce costs by providing animated videos that address common queries.

B2B Explainer Videos – Simplify your business offerings and attract B2B clients with compelling animated explainer videos.

Animated Educational Videos – Enhance learning and retention with engaging animated videos that simplify complex information.

Animated Advertisement Video – Drive awareness and sales with animated video ads that can be optimized for maximum impact.

30 Second Animated Videos – Deliver quick and impactful messages with concise 30-second animated videos for ads and educational content.

Animated Crypto Explainer Video – Educate audiences about cryptocurrencies using visually appealing and informative animated videos.

Animated NFT Production – Transform your creative ideas into animated NFTs by leveraging our expertise in animation and blockchain technology.

Adding Animation To A Video – Enhance your live-action videos by incorporating animated clips that grab attention and add visual interest.

Animated Videos For Weddings – Create personalized and eco-friendly animated wedding invitations that become cherished mementos of your special day.

Animated Video Series Production – Create a series of custom animated content efficiently and cost-effectively with our expert team and streamlined production process.

Motion Graphics Animation – Enhance your videos with visually stunning animated motion graphics created by our skilled team.

Animated Cartoon Video – Bring your stories to life with customized animated cartoon videos.

Animated Video Marketing and Promotional Services

Video Promotion – Amplify the visibility of your video ads across all platforms and devices, optimizing conversion rates and maximizing your budget.

Generate Leads From Your Animated Videos – Capture valuable email addresses from viewers of your videos, turning them into potential leads for your business.

Improve Your Video Conversion Rate – Boost the effectiveness of your marketing videos by implementing strategies that drive higher conversion rates over time. Let us optimize your videos for better results.

Animated Video Syndication – Maximize your video’s reach by leveraging our expertise in distributing animated videos across platforms to target your specific audience.

Industry Specific Animated Video Production Services

Animated Corporate Videos – Present your business and values in an engaging and visually stunning way with a captivating animated corporate video.

Animated Video For Your Business – Elevate your brand with a custom animated video tailored to your business. Explore our Animated Video For Business FAQ and browse our impressive animated video portfolio.

Medical Animations – Simplify complex medical concepts and procedures with our expertly crafted 2D and 3D animated videos, helping healthcare professionals and patients understand critical information.

White Label Animated Video Production for Agencies – Streamline your agency’s workflow by outsourcing animated video production to our white-label service, delivering high-quality content for your clients without the hassle.

White Label Production For E-Learning Companies – Scale up your animated educational content production with our white-label services designed specifically for e-learning companies. Expand your capabilities and meet the growing demand for custom animated videos.

Animated Investor Pitch Decks – Capture investors’ attention with a concise and visually appealing animated version of your pitch deck, highlighting key points and making a memorable impression.

What to Look for When Choosing Animated Video Production Services

Not all animated video production services are created equal. Choosing the wrong partner can cost you time, money, and missed opportunities. Here is what to evaluate before signing any contract or paying any deposit:

Portfolio depth and versatility. A strong animated video production company should be able to show you examples across multiple styles — 2D, 3D, motion graphics, whiteboard, and more. If their portfolio only shows one visual style, they may lack the range to execute your vision. Look for examples that are close in style and tone to what you want to create.

Industry experience. Has the studio produced animated videos for companies in your industry? An animated video production team that has worked with healthcare clients, for example, understands compliance sensitivities and how to communicate complex medical information accurately. Industry familiarity shortens your feedback cycles and reduces costly revisions.

End-to-end services. The best animated video production services handle every phase of production under one roof — scripting, storyboarding, illustration, voiceover, animation, and sound design. Working with a fragmented team of freelancers across multiple platforms introduces coordination risk, inconsistent quality, and timeline delays.

Clear revision policies. Before production begins, understand how many rounds of revisions are included at each stage. Reputable animated video production services build structured review checkpoints into the process — at the script, storyboard, illustration, and final animation stages — so you always have an opportunity to course-correct before work advances.

Communication and project management. Animation projects have many moving parts. Ask how your project will be managed. Is there a dedicated producer or point of contact? How quickly do they respond to questions? Clear, consistent communication is often the difference between a smooth production and a frustrating one.

Transparent pricing. Quality animated video production services provide clear pricing based on video length, style, and scope. Be cautious of studios that cannot give you a ballpark figure without extensive discovery calls, or that add fees for services that should be standard inclusions.

How Animated Video Production Services Differ by Industry

Animated video production services are not one-size-fits-all. The way you communicate with a consumer audience on social media is fundamentally different from the way you present technical information to B2B buyers or explain a medical procedure to patients. Here is how animated video production services adapt across key industries:

Healthcare and Medical. Medical animation requires scientific accuracy above all else. Whether visualizing how a drug interacts with receptors, demonstrating a surgical procedure, or explaining patient care instructions, the production team must collaborate closely with medical professionals and subject matter experts. 3D animation is particularly valuable in healthcare for showing anatomy, device mechanics, and biological processes that cannot be captured with live video.

Technology and SaaS. Software companies rely heavily on animated explainer videos to communicate abstract concepts — cloud infrastructure, cybersecurity frameworks, API integrations — in ways that are accessible to non-technical buyers. Motion graphics and 2D animation are especially effective here, using visual metaphors to translate technical complexity into clear, compelling narratives.

Finance and Fintech. Animated video production services for financial brands must balance simplicity with credibility. Audiences need to trust what they are watching, so clean, professional visual styles with measured pacing tend to outperform flashy or gimmicky aesthetics. Animated infographic videos work particularly well for communicating data, performance trends, and process flows.

E-Learning and Education. Educational animated video production services focus on retention and engagement. Research consistently shows that learners retain information more effectively when it is presented with synchronized visuals and narration. Character-driven animations, whiteboard-style explainers, and scenario-based animations are all widely used in learning and development contexts.

Real Estate and Architecture. 3D animated video production services allow architects, developers, and real estate marketers to showcase properties and spaces before they are built. Animated walkthroughs, flyovers, and interior visualizations help clients understand spatial relationships in ways that static renderings cannot match.

Retail and E-Commerce. Animated product videos help online shoppers understand how a product works, what it looks like from multiple angles, and why it is worth buying. Animated video production services for e-commerce often focus on short, punchy formats optimized for product pages, paid social ads, and email campaigns.

Questions to Ask Before Hiring an Animated Video Production Service

Before you commit to any animated video production company, ask these questions to make sure they are the right fit for your project:

What is included in your base price? Clarify exactly what deliverables are covered — how many script drafts, storyboard revisions, voiceover auditions, illustration rounds, and animation revisions. Knowing what is and is not included upfront prevents surprise invoices later.

Who owns the final files? Make sure the contract grants you full ownership of the final animation files, including the source files if possible. Some studios retain ownership of source assets, which limits your ability to make future edits.

Can I see examples from my specific industry? Generic portfolio samples are helpful, but industry-specific examples give you a clearer picture of whether the team can handle the nuances of your subject matter and audience.

How do you handle revisions if we disagree on direction? Understanding the studio’s revision philosophy before a conflict arises helps set expectations and protects the relationship if creative differences emerge.

What format will I receive the final video in? Different platforms have different technical requirements. Make sure the animated video production service can deliver your video in the formats you need — MP4, MOV, GIF, and any other platform-specific specifications.

Do you offer rush production? If you have a hard deadline — a product launch, a trade show, a conference presentation — confirm that the studio can accommodate your timeline before signing on.

Can you produce animations in multiple languages? If your organization operates in multiple markets, ask whether the studio offers translation and localization services. Rebuilding an animation from scratch for each language is far more expensive than planning for multilingual delivery from the start.

The ROI of Professional Animated Video Production Services

Investing in professional animated video production services is not just a creative decision — it is a business decision with measurable returns. Here is why organizations across every industry continue to invest in animated video content:

Animated videos increase conversion rates. Landing pages with video consistently outperform those without. Visitors who watch an explainer video are significantly more likely to take a next step — requesting a demo, signing up for a trial, or making a purchase — than visitors who only read text.

Animation improves information retention. Studies on multimedia learning have consistently found that people retain information more effectively when it is presented through a combination of visuals and narration. For complex products, services, and processes, animation is one of the most effective communication formats available.

Animated content extends reach. Well-produced animated videos get shared. A video that clearly explains a common problem and offers a compelling solution tends to travel far beyond its original audience through social sharing, embedding, and word of mouth.

Animation reduces customer support costs. Many organizations use animated video production services to create FAQ videos, onboarding tutorials, and product walkthroughs that deflect repetitive support inquiries. A single well-made animated tutorial can answer a question that would otherwise require thousands of individual support interactions.

Animated videos work across the entire funnel. Unlike many marketing assets that serve only one stage of the buyer journey, animated videos can be adapted for awareness, consideration, and decision stages. A short animated ad introduces your brand to cold audiences. A detailed animated explainer educates prospects in the consideration phase. An animated case study or product demo closes deals.

Still have questions about animated video production services?

Do you have a question about animated video production services that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

If you’re looking for an explainer video company to make an explainer video, we make those too!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animated Video Production Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you’ve ever found yourself captivated by a compelling, hand-drawn video illustrating complex ideas in a simple, engaging way, you’ve likely encountered the magic of a whiteboard animation. With the increasing need for comprehensive and engaging content in the digital world, whiteboard animations have emerged as a powerful tool to capture attention, explain concepts, and promote businesses. This blog post aims to illuminate the concept of whiteboard animation, its advantages, and how Video Igniter can help you create one for your own business.

Examples of Whiteboard Animations You Can Get From Video Igniter

Whiteboard animations come in a variety of styles and are made using several different kinds of production techniques. Originally, whiteboard animated videos were made by filming someone drawing directly onto a whiteboard and syncing their drawings with a voiceover. These days, most whiteboard animations are made with computer animation programs and use several techniques to make it look like images are being drawn into view. Some are black and white, others use full color illustrations. The examples below will give you an idea of the different types of whiteboard animations Video Igniter can create for your business.

In addition to whiteboard animations, Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of whiteboard animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What is a Whiteboard Animation?

Whiteboard animation is a style of video designed to look like the content is being hand-drawn on a whiteboard or similar surface. Originating from the traditional practice of illustrating ideas on a whiteboard, this digital version employs captivating visuals and narratives to explain complex concepts, tell stories, or promote businesses and products.

These videos often include a voiceover that narrates the story as the images are drawn, enhancing the viewer’s engagement and comprehension of the content. With the integration of music and sound effects, whiteboard animated videos become an immersive experience that can effectively communicate your message.

Why do People Make Whiteboard Animations to Promote their Business?

The digital age has brought about an era of information overload, making it harder for businesses to stand out. Thankfully, whiteboard animations can help your business cut through the noise. These informative and entertaining videos help businesses capture viewers’ attention better than static and text-based content.

Whiteboard animated videos excel at simplifying complex ideas. They break down information into digestible chunks through visual storytelling, making it easier for your audience to understand and remember the content you share with them. This form of communication is ideal for businesses that need to explain complex products, services, or processes to their audience.

What are the Advantages of Making a Whiteboard Animation Over Other Types of Videos?

Whiteboard animations offer several benefits over traditional videos:

Increased Retention: The combination of visual and auditory stimuli in whiteboard animations improves memory retention. It’s easier for viewers to remember information presented in an engaging and fun way.

Simplicity: Whiteboard animations are great for simplifying complex topics. The process of drawing images related to the narrative makes it easier for the audience to connect the dots.

Versatility: They can be used in various contexts, from marketing and training to educational purposes, making them a versatile tool for communication.

Cost-Effective: Compared to live-action videos, whiteboard animations can be more cost-effective as they don’t require location shooting, actors, or expensive equipment.

How to Make a Whiteboard Animation

Creating a whiteboard animation involves several steps, including scriptwriting, storyboarding, voiceover recording, music selection, animation, and post-production. While it’s possible to create a whiteboard animated video yourself with different software programs, hiring a professional team can ensure a high-quality result.

At Video Igniter, we streamline the process of creating whiteboard animated videos. Our team of experienced scriptwriters, illustrators, voice-over artists, and animators work together to create a video that conveys your message effectively and engagingly. Here’s a quick overview of the whiteboard animated video production process:

1). Questionnaire: Production starts with a questionnaire to learn about what you want to communicate in your video.

2). Script Writing: Our team uses that information to develop a script that explains your business, product or service to your target audience. You get an opportunity to review the script and request revisions.

3). Storyboard: We brainstorm a list of visuals to show on screen in sync with each part of your script. Your team gets a chance to review our ideas and request revisions before approving the storyboard for production.

Download Video Igniter’s Free Storyboard Template

4). VoiceOver: After the script is locked in, we hire a voiceover artist to record the voiceover for your video.

5). Illustration & Animation: Our team creates the illustrations for your whiteboard animation and use software to bring the animation to life.

6). Post Production: Once the first draft is complete, we add sound effects, special effects and music to enhance the presentation of your video. You get an opportunity to review the whiteboard animation and request revisions.

What Does it Cost to Make a Whiteboard Animation?

The cost of making a whiteboard animation can vary significantly based on the length of the video, the complexity of the content, and the quality of the production. A professional whiteboard animation can range from a few hundred to several thousand dollars.

At Video Igniter, we offer flexible pricing options to fit different budgets without compromising the quality of the video. We believe that every business, regardless of its size, should have access to high-quality whiteboard animations.

How Long Does it Take to Make a Whiteboard Animation

The time required to create a whiteboard animation can vary based on the complexity of the project and the production team’s efficiency. Typically, a professional whiteboard animation can take anywhere from a few days to a few weeks to produce.

At Video Igniter, we prioritize efficient processes without compromising the quality of your video. We work closely with our clients to ensure your videos communicate your key points and are delivered on time.

Is Whiteboard Animation Still Effective in 2026?

With so many video formats competing for attention — live-action, motion graphics, 3D animation, short-form vertical video — it’s fair to ask whether whiteboard animation has staying power. The answer is a clear yes, and the data backs it up. Whiteboard animated videos consistently outperform many other formats in one critical metric: viewer retention. The act of watching something being drawn triggers a psychological phenomenon called “the generation effect,” where information we watch being constructed is encoded more deeply in memory than information we simply read or hear.

This is why whiteboard animations remain a staple in corporate training, healthcare communication, nonprofit fundraising, and product marketing. The format feels inherently human — a person drawing and explaining — even when entirely produced with digital tools. That handcrafted quality creates a sense of authenticity that polished, high-production formats sometimes sacrifice.

Whiteboard Animation vs. Motion Graphics: Which Should You Choose?

Both whiteboard animation and motion graphics are popular choices for explainer videos and marketing content, but they serve different purposes and create different emotional tones.

Whiteboard animation works best when your goal is to educate, build trust, or walk a viewer through a step-by-step process. The drawing-on-screen metaphor naturally implies teaching, which makes audiences receptive to new information. It’s particularly effective for financial services, healthcare, legal services, and any context where credibility and clarity matter most.

Motion graphics, on the other hand, tend to feel more dynamic and brand-forward. They’re often a better fit for product launches, company overviews, or social media content where visual excitement and brand aesthetics need to make an immediate impression.

The good news: these styles aren’t mutually exclusive. Hybrid approaches — whiteboard-style drawing sequences blended with motion graphic elements — give you the educational warmth of whiteboard animation alongside the visual energy of motion design. Video Igniter can help you determine which approach, or which combination, is best suited to your specific goals and audience.

How to Write a Great Script for a Whiteboard Animation

The script is the foundation of any successful whiteboard animation. A great script does two things simultaneously: it communicates your core message clearly, and it gives the illustrator and animator enough visual direction to translate words into compelling drawings. Here’s how to approach it:

Lead with the problem, not the product. Open your script by describing the challenge your audience faces before introducing your solution. This immediately signals to viewers that the video is about them, not just a sales pitch.

Write for the ear, not the eye. Whiteboard animation scripts are meant to be heard as narration, not read as text. Use short sentences, conversational language, and avoid jargon. Read your script aloud — if it sounds unnatural, revise it.

One idea per scene. Each section of your script should correspond to one clear visual concept. If your voiceover is covering two separate ideas, your illustrator will struggle to represent them both, and your audience will struggle to follow.

End with a clear call to action. Every whiteboard animation should conclude with a specific next step for the viewer — visiting a website, requesting a demo, downloading a guide, or contacting your team. A well-crafted CTA turns an engaged viewer into a lead.

At Video Igniter, our scriptwriters develop your script from scratch based on your goals, audience, and key messages. We handle revisions until the script is ready for production, so you never move forward until the foundation is solid.

Where to Use Whiteboard Animations for Maximum Impact

One of the most underutilized advantages of whiteboard animation is its versatility across different channels and use cases. Most businesses commission a whiteboard animated video for one purpose — a homepage video explainer, for example — and stop there. But a well-produced whiteboard animation is an asset that can work across your entire marketing and communications ecosystem.

Website landing pages. Embedding a whiteboard animation above the fold on a product or service page can increase time-on-page and reduce bounce rates. Visitors who watch an explainer video are significantly more likely to convert than those who only read text.

Email campaigns. Including the word “video” in an email subject line has been shown to improve open rates. A whiteboard animation linked from a nurture email gives prospects an engaging way to learn about your offering without requiring them to read dense copy.

Sales presentations and proposals. Embedding a whiteboard explainer in a pitch deck or PDF proposal helps your sales team deliver a consistent, polished message — even in async situations where they’re not on the call to explain things personally.

Social media. Short cuts or teaser clips from a longer whiteboard animation perform well on LinkedIn and YouTube, particularly in B2B contexts where educational content earns strong organic reach.

Internal training and onboarding. Whiteboard animations are widely used for employee training, compliance education, and onboarding new hires. The format’s clarity and pacing make it ideal for communicating processes, policies, and procedures in a way that employees will actually watch and remember.

Trade shows and event displays. A looping whiteboard animation running on a screen at your booth can communicate your value proposition to passersby without requiring a sales rep to be present at every moment.

Common Mistakes to Avoid When Making a Whiteboard Animation

Even with a strong studio partner, there are a few common client-side mistakes that can slow down production or dilute the final result:

Trying to cover too much ground. The most effective whiteboard animations focus on one core message. Attempting to explain every feature, benefit, and use case in a single two-minute video leads to a cluttered, hard-to-follow narrative. Identify your single most important message and build around it.

Skipping the storyboard review. The storyboard phase is your best opportunity to catch misalignments between your vision and the production team’s interpretation — before any animation has been produced. Giving thorough feedback at this stage saves time and revision cycles later.

Approving a script that’s too long. A common benchmark is roughly 130–150 words per minute of finished video. A 400-word script produces a video of about three minutes — which is often too long to hold viewer attention for marketing purposes. Tighter scripts produce more focused, effective videos.

Neglecting the voiceover. The voiceover artist sets the entire tone of your whiteboard animation. Take time during the selection process to find a voice that matches your brand personality — warm and approachable, authoritative and direct, energetic and conversational. Video Igniter works with a roster of professional voice talent to help you find the right fit.

What are the Different Types of Whiteboard Animated Videos?

There are several types of whiteboard animations, including:

Educational Whiteboard Animations: These are used to explain complex concepts in a simple and engaging way, often used in e-Learning or instructional contexts.

Promotional Whiteboard Animations: These are used for advertising or promoting a product, service, or brand. They are designed to engage viewers and inspire them to take action.

Whiteboard Explainer Videos: These are used to explain a process, product, or service in a simplified manner, helping viewers understand how something works.

Storytelling Whiteboard Animations: These videos use the power of strong narratives to engage viewers, often used to share a company’s history, mission, or values.

Whiteboard Animation Production Resources

These resources are popular among people who are reading about making a whiteboard animation:

How To Pick The Right Visual Style For Your Animated Video

Learn About Different Types Of Animation

Discover The Best Animated Video Maker

Which Animated Video Production Services Does Video Igniter Offer?

How To Make An Animation Video For Your Business?

Whiteboard Animation Wrap Up

Whiteboard animations are a powerful tool for promoting your business, simplifying complex ideas, and engaging your target audience more effectively. By partnering with Video Igniter, you can create high-quality, customized whiteboard animations that resonate with your audience and fulfill your business objectives.

Whether you’re looking to educate, promote, or explain, whiteboard animations offer a versatile and engaging solution. With a team of experts on your side, making a whiteboard animated video can be a smooth, efficient, and rewarding process.

Don’t miss out on the benefits of whiteboard animated videos. Reach out to Video Igniter today and let us ignite your story with the power of whiteboard animation.

Still have questions about whiteboard animations?

Do you have a question about whiteboard animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about making your whiteboard animation!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

In today’s fast-paced digital world, animated videos have become an essential tool for businesses looking to grab the attention of potential customers. These engaging and eye-catching videos help convey complex messages in a simplified and entertaining manner. As a result, many companies are looking for freelancer animation services to create high-quality animated videos at low costs for their marketing campaigns.

While platforms like Freelancer.com can be helpful for finding an animator, they come with their own set of challenges. In this blog post, we’ll discuss why using VideoIgniter.com for your next animated video project is the superior choice, offering expert animation services and a streamlined production process.

Examples of Animations You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the demo reel below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

The Challenges of Finding an Animator on Freelancer.com

Freelancer.com is a popular platform for hiring freelancers and can be a great starting point for finding and hiring an animator. However, it’s not without its issues. One of the main challenges on Freelancer.com is finding a quality animator among a sea of unqualified applicants.

Sifting through countless freelancer profiles can be a time-consuming and resource-draining process. With no guarantees of finding a suitable candidate, businesses often end up wasting valuable time and money on trial and error.

Additionally, many freelancers lowball their budget proposals in order to win the production job. Then, they deliver low quality results that are unusable because they would lower your brand perception.

The Benefits of Using VideoIgniter.com for Your Animated Video Project

Video Igniter on the other hand is an all-in-one solution for businesses seeking to create professional animated videos. Video Igniter’s video production platform offers an online production dashboard that streamlines the entire animation process, making it fast, easy and cost-effective for businesses to create custom 2D and 3D animated videos – even if you have zero video production experience!
Some of the key benefits of using Video Igniter to create your animation include:

• Access to expert 2D and 3D animators with industry expertise.
• Professional script writers and storyboard artists that can help you develop your creative vision and integrate your businesses’ core messages (if applicable).
• High-quality, custom animated videos tailored to your needs.
• Streamlined production experience.
• Unlimited revisions to ensure your satisfaction.
• A proven track record of delivering exceptional results for large and small businesses.
• Video Marketing, Video Promotion, Video Syndication, and Video Optimization to increase conversions and maximize the impact of your video for your business.

With these advantages, it’s easy to see why VideoIgniter.com is the go-to platform for businesses in need of professional animated videos.

The VideoIgniter.com Animation Production Process

Creating a custom animated video with VideoIgniter.com is a breeze, thanks to the platform’s user-friendly online dashboard. Here’s a step-by-step overview of the process:

1. Describe Your Video: Use the dashboard to provide a detailed description of the video you want, including the message, target audience, and desired visual style. Production begins after you pay the first 50% of your estimated project budget.

2. Script Writing: We research your target audience and develop a script for your video. Your team gets a chance to review and request revisions before approving it for production. You can save time and money by downloading our script writing template and creating the script yourself.

3. Storyboarding: Video Igniter’s team of expert animators will create a storyboard based on your approved script, ensuring that the video aligns with your vision. You can save time and money by downloading our storyboard creation template and creating the storyboard yourself.

4. Design: Our art director will develop concept art for your video. Share your feedback with the art team to refine the visual style until you love it. Then, we create all of the custom illustrations for your video.

5. Audio: Review voiceover auditions and soundtrack selections that we select for your video. Let us know which ones you prefer and we’ll license them for use in your animation.

6. Animation: Once the illustrations and voiceover are approved, the animators bring your animation to life.

7. Review & Revise: You get the opportunity to review your video and request revisions before approving the final draft.

This streamlined animated video production process makes it easy for businesses to create high-quality animated videos without the hassle of searching for and managing individual freelance animators.

The Benefits of Working with VideoIgniter.com

In addition to a seamless production process, VideoIgniter.com offers numerous benefits that make it the ideal choice for businesses in need of animated videos. These include:

1. Reputable Company with High-Quality Results: With a proven track record of delivering exceptional results, you can trust Video Igniter to create a top-notch animated video that supports your business objectives.

2. Time & Resource Savings: Video Igniter’s streamlined production process enables businesses to create high-quality videos quickly and easily, saving valuable time and resources.

3. Competitive Pricing & Customizable Packages: With a range of pricing options and customizable packages, Video Igniter offers solutions to fit any budget.

4. Unlimited Revisions: Video Igniter’s commitment to customer satisfaction means that you get unlimited revisions for your project, ensuring that the final product meets or exceeds your expectations.

What Does Freelancer Animation Actually Cost?

Budget is usually the first thing businesses think about when searching for freelancer animation services. On Freelancer.com, posted rates for animation work span an enormous range — from $10/hour to $150+/hour — and the variance in quality is just as wide. Understanding what drives that price difference is essential before you commit your budget.

Here’s what typically affects freelancer animation pricing:

Experience level. Entry-level animators on Freelancer.com may charge $10–$25/hour but often lack the professional polish needed for client-facing marketing videos. Mid-tier animators charge $40–$80/hour and can produce competent work, but may struggle with complex projects. Senior animators with strong portfolios often charge $100+/hour and are harder to find available on gig platforms.

Project complexity. A 60-second character animation with lip sync, background scenes, and custom illustrations takes far more time than a simple motion graphics clip. Freelancers who quote low upfront often revise their estimates dramatically once the full scope becomes clear.

Revision costs. Many freelancer animation contracts on Freelancer.com include only one or two revisions. Every additional change request can add $50–$200 to your final bill, and this is rarely spelled out clearly before work begins.

Licensing and file ownership. Some freelancers retain rights to source files and charge extra to transfer ownership. Always clarify who owns the final files before signing any agreement.

When you factor in all of these variables, freelancer animation through Freelancer.com can easily cost as much as — or more than — a full-service provider like Video Igniter, but without the predictability or accountability.

The Hidden Time Cost of Managing a Freelance Animator

One expense that rarely shows up in a budget spreadsheet is your own time. When you hire a freelancer animation contractor independently, you become the project manager by default. That means:

• Writing and refining the creative brief
• Reviewing and approving the script (if the freelancer writes one)
• Providing detailed feedback on storyboards
• Coordinating separately with a voiceover artist if the animator doesn’t provide one
• Managing revision rounds and tracking deadlines
• Chasing updates when communication goes quiet

For a business owner or marketing manager already stretched thin, this hidden time cost is significant. Research consistently shows that poorly managed creative projects take 30–50% longer than planned, and video projects are no exception.

Video Igniter eliminates this burden entirely. Our production team manages every phase of the process, so your only job is to review deliverables and provide feedback — not to orchestrate the entire production yourself.

Freelancer Animation vs. In-House Animation vs. Full-Service Studios

When companies search for freelancer animation services, they’re usually weighing three options. Here’s how they compare:

Freelancer Animation (Freelancer.com, Upwork, etc.)

• Lower hourly rates on paper
• High variability in quality and reliability
• Requires hands-on project management from the client
• No built-in revision guarantees
• Risk of project abandonment mid-production

In-House Animation Team

• Full control over quality and timeline
• Extremely high cost (salaries, software licenses, equipment)
• Only practical for companies with ongoing, high-volume video needs
• Not viable for most small to mid-sized businesses

Full-Service Animation Studio (like Video Igniter)

• Predictable pricing and scope
• Dedicated professional team with defined roles
• Built-in project management and quality control
• Revision policies clearly defined upfront
• Faster turnaround due to specialized workflows

For the vast majority of businesses, a full-service animation provider delivers the best combination of quality, reliability, and value — especially when the video is going to represent your brand publicly.

What Types of Projects Are Best Suited for Freelancer Animation?

To be fair, freelancer animation platforms aren’t the wrong choice for every project. Understanding where they do and don’t work helps you make the right call.

Where freelancer animation can work well:

• Very simple, short-form animations (animated GIFs, basic logo animations)
• Internal-use videos where production quality is less critical
• Projects where you already have a complete script, storyboard, and all assets ready — and just need someone to execute the animation
• Ongoing work where you’ve already vetted and built a relationship with a specific freelancer

Where freelancer animation tends to fall short:

• Customer-facing explainer videos tied to product launches or campaigns
• Any project where brand consistency is critical
• Videos where multiple disciplines (script, voiceover, illustration, animation) need to be coordinated
• Projects with a firm deadline and no margin for delays
• Businesses without in-house creative staff to manage the freelancer

If your video is going on your homepage, your sales page, or in a paid ad campaign, the stakes are too high to gamble on an unknown freelancer. That’s exactly the use case Video Igniter was built for.

How to Evaluate a Freelancer Animator’s Portfolio

If you do decide to explore freelancer animation options, knowing how to critically evaluate a portfolio can save you from a costly mistake. Here’s what to look for:

Smooth motion and timing. Good animation feels natural. Choppy frame rates, stiff movements, or awkward transitions are signs of inexperience regardless of how polished the illustrations look.

Lip sync quality. If the video includes characters speaking, watch how well the mouth movements match the audio. Poor lip sync is one of the most distracting problems in amateur animation and is difficult to fix after the fact.

Consistency throughout. Some freelancers showcase only their best 10–15 seconds in a demo reel. Ask to see complete, full-length videos rather than highlight clips.

Style range. A freelancer who has only ever produced one visual style may struggle to adapt to your brand guidelines. Look for variety in their portfolio.

Client context. Ask what industry the videos were made for. An animator experienced with tech product explainers will understand your project very differently than one who specializes in children’s educational content.

Originality. Search for a frame or character from their demo reel on Google Images. Some Freelancer.com sellers pass off template-based work as custom animation.

Video Igniter’s portfolio is publicly available and represents a genuine range of styles, industries, and animation types — so you can evaluate their work with confidence before committing.

Frequently Asked Questions About Freelancer Animation

How long does a freelancer animation project typically take? Timelines vary widely. A simple 60-second animation might take 2–3 weeks with a skilled freelancer, but revision rounds and communication delays often push projects to 4–6 weeks or more. Video Igniter operates on structured timelines with clear milestones, giving you a predictable delivery schedule from day one.

Can I hire a freelancer animator for ongoing work? Yes, but availability isn’t guaranteed. Freelancers juggle multiple clients simultaneously, and a seller who delivered great work on your first project may be unavailable — or significantly more expensive — when you return for a follow-up. Video Igniter functions as a long-term production partner, available whenever you need a new video.

What if my freelancer animator disappears mid-project? This is a real risk on any gig platform. If a freelancer goes silent or abandons a project, you may have limited recourse and could lose both time and money. With Video Igniter, you’re working with an established company that stands behind every project and has structured processes to prevent this scenario.

Do I need to provide a script, or can the animator write it? Most freelance animators are not professional writers, and script quality varies enormously. Some charge extra for scripting; others produce weak copy that undermines the video’s effectiveness. Video Igniter includes professional script writing as part of the production process, with review and revision rounds built in.

Freelancer Animation vs Video Igniter Animation Wrap Up

Using VideoIgniter.com for your next animated video project offers numerous benefits over traditional freelancer animation services. We offer expert animators, a streamlined production experience, consistent pricing and unlimited revisions, making VideoIgniter.com the superior choice for businesses looking to create high-quality custom animated videos.

We encourage you to check out VideoIgniter.com for your next project and experience the difference for yourself. Give VideoIgniter.com a try to get the perfect animated video for your business!

Still have questions about Freelancer Animation?

Do you have a question about hiring an animator off of Freelancer.com vs VideoIgniter.com that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about hiring our freelancer for your animation!

Now that you know about the pros and cons of hiring freelancer animation vs VideoIgniter.com, get in touch with our team to discuss your video project and goals.

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Are you searching for a way to explain your product or service in an engaging and informative way? Hiring an explainer video company to create an explainer video is any effective way to convey this information to your target audience. These companies specialize in producing short, animated videos that simplify complex ideas and help promote your brand. In this article, we will guide you through everything you need to know about explainer video production and how an explainer video company can help you achieve your goals.

What is explainer video production?

Explainer video production is the process of creating short educational animated video(s) that explain information to the viewer. Businesses frequently use animated explainer videos to explain how their product or service works. These videos typically run between 30 seconds and two minutes and are designed to be engaging and easy to understand. Explainer videos can be used for a variety of purposes, including marketing, training, sales and education.

Examples of Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D explainer video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Where can you find explainer video companies for your video project?

There are many explainer video companies out there, but how do you find the right one for your project?

1). Look on Google for “Explainer Video Company” or “Animated Explainer Video Company.”

2). Ask for recommendations from colleagues.

3). Search for explainer video companies on social media platforms like LinkedIn and Instagram.

4). Search for animators on Craigslist, Fiverr, Behance and Freelancer.com.

5). Check out VideoIgniter.com ;)

What expertise do you get when you hire an explainer video production company?

Hiring an explainer video production company gets you access to a team of animation experts who can help you create a high-quality video. These experts typically include animators, illustrators, scriptwriters, storyboard artists, voiceover artists, and project managers. They will work with you to understand your goals and create a video that is tailored to your needs. They’ve produced hundreds of explainer videos and know what works and what doesn’t.

You can save some money on your production budget by writing the script for your video and creating the storyboard. If you work with an experienced explainer video production company, feel free to share your drafts with them to get their feedback before approving them for production.

What animated video production services does Video Igniter offer?

Video Igniter is an explainer video company that offers a wide range of services, including scriptwriting, voiceover recording, storyboard creation, custom illustrations, animation, sound design and video marketing/promotion. All of the animated videos we create are custom animated using an original visual style we develop for your video. Whether it’s 2D animation or 3D animation, our team can help you create it.

Check out this page for a comprehensive list of animation services and video marketing services Video Igniter offers.

Get in touch with our team to discuss your project.

What does it cost to hire an explainer video production company?

The cost of hiring an animated video production company can vary depending on the complexity of the video, the length of the video, and the level of detail required. On average, you can expect to pay between $5,000 and $10,000 for a one to two-minute animated explainer video. We offer video production services above and below this range. Request access to our newest price sheet here.

What should you look for when hiring an animated explainer video company?

When hiring an animated explainer video company, it’s important to look for a company that has experience in your industry, a portfolio of high-quality work, and a team of experts who can help you create a video that meets your needs. You should also look for a company that is transparent about their pricing and timeline.

For more tips on how to hire an animated video production company, check out these animated video production resources:

• How do you hire an animator?
• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?

What is an explainer video agency?

An explainer video agency is a company that specializes in creating explainer videos for clients and they can help you market your video. Video Igniter is an explainer video agency because we can help you create content and promote it to your target audience. Additionally, we can help you create variations of your video(s) and optimize them so that they convert more people over time.

If you plan to use explainer videos within your sales and marketing funnel, get in touch with our production team to learn how we can help you create high converting content for your funnel.

What makes Video Igniter unique from other animated video production companies?

Video Igniter is unique from other animated video production companies in that we can create any kind of custom animated video you can imagine. As long as we don’t need to assemble a film crew, we can create it. That means we can help you create any kind of 2D or 3D animated video you can imagine – and if you supply us with film that you want to mix with animation, we can help with that too.

Our team of experts will walk you through all aspects of video production, including scriptwriting, voiceover recording, sound design, illustration and animation so there’s nothing to worry about if you’ve never been involved with an animated video project before.

On top of this, Video Igniter has developed our own production dashboard to streamline your explainer video production experience so you can make an animation online. It helps us keep your project organized so that you always know what’s going on. It also helps us speed up production and ultimately enables us to offer high quality custom animated video production services for less than the cost of hiring a traditional animation studio.

How does the animated explainer video production process work?

The animated explainer video production process typically involves several steps, including scriptwriting, storyboarding, voiceover recording, illustration, animation, and sound design. The process can vary depending on the company you work with, but most companies will follow a similar process.

Check out this companion article for a deep dive on how to make an explainer video.

How long does Video Igniter’s explainer video service take to create a video?

The length of time it takes to create an explainer video can vary depending on the complexity of the video and the level of detail required. On average, Video Igniter’s explainer video service takes between four and six weeks to create a one to two-minute video.

Need to create your explainer video faster than that? We offer rush delivery animation to help you get your video produced on time.

If you have questions about how long it will take to make your explainer video, use this page to get in touch with our production team.

Why Explainer Videos Are Essential for Modern Businsses

In today’s digital-first world, attention spans are shorter than ever. Studies show that viewers retain approximately 95% of a message when they watch it in a video, compared to only 10% when reading text. For businesses trying to communicate value quickly, an explainer video isn’t just a nice-to-have — it’s a competitive necessity.

Explainer videos are particularly effective because they combine visual storytelling, motion, and audio into a single cohesive experience. Whether you’re a SaaS startup trying to onboard new users, a healthcare company explaining a complex procedure, or an e-commerce brand showcasing a product, an explainer video company can distill your message into something that resonates and converts.

Landing pages that include an explainer video have been shown to increase conversion rates by up to 80%. When paired with a clear call-to-action, a well-produced animated explainer video becomes one of the highest-ROI assets in your marketing toolkit.

If you’re ready to tap into those results, the team at Video Igniter would love to hear about your project.

Types of Explainer Videos

Not all explainer videos are created equal. A good explainer video company will help you identify which format is best suited to your goals, audience, and budget. Here are the most common types:

2D Animated Explainer Videos The most popular format, 2D animation uses flat or illustrated characters and environments to walk viewers through a concept. It’s versatile, cost-effective, and works across virtually every industry.

3D Animated Explainer Videos 3D animation adds depth and realism, making it ideal for product demos, architectural visualizations, or medical and scientific explanations where spatial accuracy matters.

Motion Graphics Videos These focus on animated text, shapes, icons, and data visualizations rather than characters. They’re particularly effective for communicating statistics, processes, or abstract business concepts.

Whiteboard Animation Videos Whiteboard videos simulate a hand drawing illustrations on a white background. They have a strong association with education and instruction, making them a popular choice for training and onboarding content.

Screencast / Software Demo Videos Used primarily in the SaaS space, these videos record a live or animated walkthrough of a software product, helping potential users understand the interface before committing to a purchase.

Mixed Media Videos Some projects benefit from blending live-action footage with animation. If you have existing footage you want to enhance, an experienced explainer video company like Video Igniter can seamlessly integrate animation into your content.

How to Write a Great Explainer Video Script

The script is the foundation of any successful explainer video. Even the most stunning animation will fall flat if the script doesn’t clearly communicate the right message. Here’s what makes a great explainer video script:

Lead with the problem. Open by identifying the pain point your audience experiences. This immediately captures attention and signals that what follows is relevant to them.

Introduce your solution clearly. Don’t bury the value proposition. State plainly what your product or service does and why it works.

Keep sentences short and conversational. Scripts are meant to be heard, not read. Write the way people talk.

Aim for roughly 130–150 words per minute. A 60-second video should have approximately 130–150 words of script. A 90-second video sits around 200–225 words.

End with a clear call-to-action. Tell the viewer exactly what you want them to do next — visit a website, start a free trial, book a demo, or contact your team.

Video Igniter’s team includes professional scriptwriters who specialize in explainer video content. If writing isn’t your strong suit, we can handle the entire script writing process from scratch, or refine a draft you’ve already started.

Where to Use Your Explainer Video

One of the most overlooked aspects of explainer video production is distribution strategy. Creating the video is only half the job. Here are the most effective places to deploy your explainer video once it’s complete:

Your Website Homepage Placing an explainer video above the fold on your homepage gives new visitors an immediate, engaging way to understand what you do. This can dramatically reduce bounce rates and increase time-on-site.

Product and Landing Pages Embedding a targeted explainer video on a product page or campaign landing page gives potential customers the context they need to make a confident buying decision.

Email Marketing Campaigns Including the word “video” in an email subject line increases open rates by an average of 19%. Embedding a video thumbnail that links to your explainer video can significantly boost click-through rates.

Social Media Short-form versions of your explainer video (15–30 seconds) perform extremely well on platforms like Instagram, LinkedIn, Facebook, and TikTok. Video content consistently outperforms static posts in reach and engagement across all major platforms.

Sales Presentations and Proposals Sending a prospect a polished explainer video as part of a proposal adds professionalism and helps your pitch stand out in a crowded inbox. Sales teams frequently report that explainer videos help shorten the sales cycle.

Paid Advertising Explainer videos make compelling pre-roll YouTube ads, LinkedIn video ads, and Facebook video campaigns. Because they’re designed to explain and persuade quickly, they’re naturally suited to paid video formats.

Trade Shows and Events Looping an explainer video on a screen at your booth is an effortless way to engage foot traffic and communicate your value proposition without requiring a live sales pitch at every moment.

Video Igniter can help you plan your video’s distribution strategy and even create platform-specific versions optimized for different aspect ratios and run times.

Questions to Ask Before Hiring an Explainer Video Company

Before signing a contract with any explainer video production company, use these questions to vet their capabilities and fit:

• Can I see examples of videos you’ve made in my industry? Industry familiarity shortens the learning curve and often leads to a stronger final product.
• Who owns the final video and source files? Make sure the contract gives you full ownership of all deliverables, including editable project files.
• How many rounds of revisions are included? Revision policies vary widely. Know upfront how many feedback cycles are included in your package.
• What is your communication process like? You should have a clear point of contact and a reliable system for tracking project progress.
• Can you scale this video into a series? If you anticipate needing multiple videos over time, it’s worth asking whether the company can maintain visual consistency across a series.
• Do you offer rush delivery? Deadlines happen. Confirm whether expedited production is an option and what the associated costs are. Learn more about rush delivery animation here.

Explainer Videos and SEO: A Hidden Benefit

Beyond engagement and conversions, explainer videos offer a meaningful SEO benefit. Google has confirmed that it considers time-on-page as a signal of content quality. A well-placed explainer video keeps visitors on your page longer, which sends positive signals to search algorithms.

Additionally, videos hosted on YouTube — the world’s second-largest search engine — can rank independently in Google search results, giving your brand a second point of entry for the same keyword. A video titled and described around a target keyword like “how does [your product] work” can drive organic traffic for months or years after its initial publication.

Properly optimized explainer videos should include keyword-rich titles, detailed descriptions, accurate captions or transcripts, and strategic tagging. Video Igniter’s video marketing services include guidance on how to optimize your video for search so it continues working for you long after launch.

What are some other explainer video production companies?

Aside from VideoIgniter.com, there are many other explainer video production companies out there, including:

• Demo Duck
• Yum Yum Videos
• Explainify
• Epipheo

Do you have a question about animated explainer video companies?

If you have a question about hiring or collaborating with an animated explainer video company, feel free to reach out to us! We’re happy to help you find the right explainer video company for your needs. If you prefer to talk on the phone or via video call, you can use this link to .

What is Video Igniter?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For A Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Animated videos are a powerful marketing tool for businesses of all sizes. They can help you explain complex concepts, showcase your products or services, and engage your audience in a way that text or images simply can’t. However, creating an animated video requires a unique set of skills and expertise that not all video production companies possess. That’s why it’s important to find and hire animation experts who can bring your vision to life. In this article, we’ll guide you through the process of finding and hiring the right animation experts for your next video project.

Examples of Videos You Can Get When You Hire Video Igniter’s Animation Experts

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the demo reel below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Step 1: Define Your Needs

The first step in finding the right animation experts is to define your needs. What type of animated video do you want to create? What is your budget? Do you need help with the script or storyboarding? Once you have a clear idea of what you want to achieve with your video, you can start to look for animation experts who specialize 2D animation, 3D animation, motion graphics or other styles of animation.

Step 2: Research Animation Experts

The next step is to research animation experts who have experience in your industry and can deliver the results you’re looking for. You can start by searching for animation experts online, reading reviews and testimonials, and checking out their portfolio. You can also ask for recommendations from colleagues or industry groups.

Deep Dive: Check out this article for more tips on how to find an animator for hire.

Step 3: Evaluate Their Expert Animation Skills

Once you have a list of potential animation experts, it’s important to evaluate their skills. Look at their past work to get an idea of their style and quality. You can also ask for references and contact their past clients to get their feedback. Make sure the animation expert you choose has the skills and experience necessary to bring your vision to life.

Step 4: Get Quotes From Different Animation Experts

Once you’ve found a few animation experts that meet your criteria, it’s time to get quotes. Be clear about your project requirements and budget so that you can get an accurate quote. Don’t be afraid to negotiate or ask for a sample of their work before committing to a contract.

Step 5: Sign a Contract

Before you hire an animation expert, it’s important to sign a contract that outlines the scope of the project, timelines, and payment terms. Make sure you have a clear understanding of what the animation expert will deliver and when. This will help avoid any misunderstandings or disagreements down the line.

What Makes Someone a True Animation Expert?

Not everyone who can operate animation software qualifies as an animation expert. True expertise in animation goes far beyond technical proficiency — it encompasses a deep understanding of storytelling, timing, visual communication, and the principles that make motion feel natural and compelling to viewers.

Experienced animation experts typically have a strong command of the 12 principles of animation, originally developed by Disney animators and still considered the gold standard for quality motion work today. These principles — including concepts like squash and stretch, anticipation, staging, and follow-through — are what separate polished professional animation from work that looks stiff or amateurish. When evaluating candidates, look for animators who can speak fluently about these principles and demonstrate them in their portfolio work.

Beyond technical skill, the best animation experts are strong visual storytellers. They understand pacing, know how to guide a viewer’s eye across the screen, and can translate abstract ideas into clear, engaging visuals. This is especially important for explainer videos and marketing animations, where the goal is to communicate a specific message quickly and memorably.

The Different Types of Animation Experts You Might Need

Animation is a broad field, and “animation expert” can mean very different things depending on the style and complexity of your project. Understanding the different specializations will help you hire the right person or team for your specific needs.

2D Character Animators — These specialists bring flat, illustrated characters to life with fluid movement and expressive performance. They’re ideal for explainer videos, brand mascot animations, storytelling content, and educational videos.

3D Animators — 3D animation experts work in three-dimensional space, creating assets that can be rotated, lit, and rendered from any angle. They’re commonly used for product visualization, architectural walkthroughs, medical animations, and high-production-value brand films.

Motion Graphics Designers — Motion graphics experts specialize in animating text, data, icons, and abstract shapes rather than characters. If your project involves infographics, data visualization, lower-thirds, or kinetic typography, a motion graphics specialist is the right hire.

Storyboard Artists — Before a single frame of animation is produced, a storyboard artist maps out the visual flow of the video scene by scene. Hiring an experienced storyboard artist early in the process can save significant time and money by resolving creative questions before production begins.

Concept Artists and Character Designers — These experts develop the visual style, character designs, and overall aesthetic of an animated video. Their work forms the visual foundation that all subsequent animation is built upon.

Compositors — Compositors are specialists who combine multiple visual elements — animation, live footage, backgrounds, effects, and typography — into cohesive final frames. They’re particularly valuable on complex projects that blend animation styles or integrate with live-action footage.

Understanding which type of animation expert your project actually requires prevents you from overpaying for skills you don’t need or, worse, hiring someone whose specialization doesn’t match your project’s demands.

Red Flags to Watch for When Hiring Animation Experts

Knowing what to look for in a great animation expert is important — but knowing what warning signs to avoid is equally valuable. Here are some common red flags that should give you pause during the hiring process:

A portfolio with only one style — Skilled animation experts can typically adapt to different visual styles and client needs. If every piece in a candidate’s animation portfolio looks nearly identical, they may struggle to execute your specific creative vision.

Vague timelines and deliverables — Professional animation experts should be able to give you a clear production schedule broken into milestones. Vague answers like “it depends” without any further clarification suggest a lack of production planning experience.

No revision process — Any reputable animation expert or studio will have a defined revision process built into the project workflow. If a candidate doesn’t mention revisions or seems resistant to the idea, that’s a significant concern. Video Igniter offers unlimited revisions for certain projects.

Unusually low pricing — Animation is a time-intensive craft. Quotes that seem dramatically below market rates often indicate corners will be cut somewhere — whether in the quality of assets, the time spent on revisions, or the overall polish of the final product.

Poor communication during the inquiry stage — How an animation expert communicates before you hire them is a preview of how they’ll communicate throughout production. Slow responses, unclear answers, or a dismissive attitude during the sales process tend to get worse once the contract is signed.

How to Write a Creative Brief That Animation Experts Actually Love

One of the most impactful things you can do before hiring animation experts is to prepare a thorough creative brief. A well-written brief saves time, reduces miscommunication, and helps animators produce work that hits the mark on the first draft rather than after multiple costly revision rounds.

An effective creative brief for an animated video project should include:

Project overview — A short summary of your company, what the video is for, and where it will be used (website, social media, trade show, internal training, etc.).

Target audience — Describe who will watch the video. Include demographic details, what they care about, and what you want them to think, feel, or do after watching.

Key message — Identify the single most important thing the video needs to communicate. Animation experts work best when they have a clear, focused message to build around rather than a long list of talking points.

Tone and style — Describe the emotional tone you’re going for (professional, playful, inspiring, urgent) and provide visual references or examples of animation styles you like. Reference videos are especially helpful for communicating style preferences that are hard to describe in words.

Script or talking points — If you have an existing script, include it. If not, provide bullet points covering the information the video needs to convey and note whether you need scriptwriting help.

Brand guidelines — Share your brand’s color palette, typography, logo files, and any visual style rules the animation needs to follow.

Video length — Provide your target video length. Most marketing explainer videos fall between 60 and 90 seconds, though the right length depends on the complexity of your message and where the video will be distributed.

Timeline and budget — Be transparent about your deadline and your budget range. Animation experts can make much better recommendations about what’s achievable when they understand both constraints upfront.

Questions to Ask Animation Experts Before You Hire Them

The interview stage is your opportunity to assess not just the skills of an animation expert, but also whether they’ll be a good collaborative partner throughout the production process. Here are some questions worth asking:

• Can you walk me through your typical production process from kickoff to final delivery?
• How do you handle feedback and revision requests mid-production?
• Have you worked on projects in our industry before, and can you share relevant samples?
• Who specifically on your team will be working on our project?
• What does your handoff process look like — what file formats and resolutions will we receive?
• How do you handle situations where a project runs over schedule or over budget?
• What information do you need from us to get started as quickly as possible?

The answers to these questions will reveal a great deal about an animation expert’s professionalism, experience, and communication style — all of which matter just as much as the quality of their animation portfolio when it comes to successfully completing a video project.

Still have questions about finding & hiring animation experts?

Do you have a question about animation experts that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

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