Hire The Best Animated Explainer Video Company For Your Video Project

If you’re looking for an animated explainer video company to hire to help you create a video, you’re in the right place! Video Igniter Animation can help you create any kind of custom animated explainer video you can imagine. In this guide we’ll cover everything you need to know before you start production including:

✅ Examples of videos you can make with Video Igniter

✅ Benefits of working with an animated explainer video company

✅ How to find the right animated explainer video company to work with

✅ How much it costs to hire an animated explainer video company

✅ How long it takes to make an animated explainer video

✅ and more…

Let’s dive in!

Animated Explainer Video Examples

Video Igniter can create any kind of 2D or 3D explainer video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us to get a quote or schedule a call to start making your video.






Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How To Find The Right Animated Explainer Video Company For Your Project?

1). Look At Their Portfolio

The first thing you want to do when evaluating an animated explainer video company is to review their portfolio. Take a look to see if they produce videos with a similar level of quality and attention to detail that you want for your video. Also, pay attention to their storytelling capabilities; some animated explainer video companies are great at making pretty pictures but lack engaging storytelling skills.

How To Find The Right Animated Explainer Video Company For Your Project

2). Check Out Their Testimonials

Next, take a look to see if they have any reviews or testimonials. If you can’t find any, don’t hesitate to request references.

Animated Explainer Video Company Check Out Their Testimonials

3). Get A Quote

Connect with the animated video production company to get a quote for your project. Share the following details so that we can generate an accurate quote for your project:

1). How long your video will be?

2). When do you want your video by?

3). Will you provide the script/storyboard or do you want us to create them for you?

4). What visual style do you want to use? 2D? 3D? Do you have examples of the visual style you want to emulate?

5). Any special requests?

Get A Quote

4). Check On The Production Timeline

Make sure that you have enough time to create the video you want. Rush delivery animation is possible. However, you will have better production outcomes and a lower production cost if you can avoid rushing the production of your animated explainer video.

Animated Explainer Video Company Check On The Production Timeline

5). Are Revisions Included?

Check to see how many revisions are included in the production quote. Many animated explainer video companies include 1-2 rounds of revisions in the production budget and will charge extra if you request more edits. Video Igniter offers unlimited revisions for most projects so you don’t have to worry about your video going over budget.

Animated Explainer Video Company Are Revisions Included

How to Make A Video With An Animated Explainer Video Company?

Working with Video Igniter or an animated explainer video company is simple. Just follow these steps for a smooth explainer video production experience.

1. Get A Quote + Pay 50%

How to Make A Video With An Animated Explainer Video Company

Contact us to get a quote for your project. After we learn about your project goals, we will send you a quote for your project. Production begins after you pay 50% of the production budget.

2. Project Kickoff

Animated Explainer Video Company Project Kickoff

We will schedule a call and or send you a questionnaire to help us learn:

✅ What do you want to communicate in your explainer video?

✅ Who is the target audience for your explainer video?

✅ What visual style do you want to use?

✅ What do you want people to do when they’re done watching your explainer video?

3. Script

Animated Explainer Video Company Script

Download Video Igniter’s Free Script Writing Template

Our team will use the information from the kickoff call/questionnaire to develop a script for your explainer video that conveys your talking points to your target audience in a way that they would find engaging. You get an opportunity to review the script and request revisions before approving the script for production.

4. Storyboard

Animated Explainer Video Company Storyboard

Download Video Igniter’s Free Storyboard Template

We will turn your script into a storyboard. The storyboard acts as a blueprint for the illustrators and animators so that they understand what to design and animate for each line in your script. You get an opportunity to review the storyboard and request edits before approving the storyboard for production.

5. VoiceOver

VoiceOver

You will receive voiceover auditions for each voice in your explainer video. Select your favorites and then we’ll oversee the recording of the full voiceover. You get an opportunity to review the voiceover(s) and request edits before approving the audio for production.

6. Soundtrack

Soundtrack

You will receive several soundtrack options that can be used to enhance the presentation of key moments in your explainer video. Select your favorite option(s) and we’ll buy the broadcast rights so that we can use the audio in your explainer video.

7. Illustrations

Animated Explainer Video Company Illustrations

You will receive multiple pieces of concept art for your explainer video. Let us know which visual style you prefer and whether or not you want to refine some of the details in the concept art. Then, our team will create all of the illustrations for your explainer video and give you a chance to review them and request edits before approving the art for production.

8. Animation

Animated Explainer Video Company Animation

Now that everything is approved, our team can animate your video. Review the first draft with your team and members of your target audience. Send us everyone’s feedback so that we can incorporate it and render out the final draft of your explainer video.

What Does It Cost To Hire An Animated Explainer Video Company?

What Does It Cost To Hire An Animated Explainer Video Company

Explainer video companies have a wide range of prices. We’ve seen animated explainer video companies offering to create videos for as little as a few hundred dollars for a 30 second animated video. There are others that charge over $100,000. Most 2D animated explainer videos can be produced for $1,500-$7,500 for a 1 minute video. 3D explainer videos may cost 2-4x more to produce.

How Long Does It Take An Animated Explainer Video Company To Make A Video?

How Long Does It Take An Animated Explainer Video Company To Make A Video

This depends on the length of your explainer video and the visual style that’s used for video. The longer your explainer video and the more complicated the animation style is, the longer it’s going to take the animated video company to produce your video.

In general, it takes about 3-6 weeks to produce 60 seconds of 2D animation. 3D animated explainer videos take 2-4x more time to produce.

What Does an Animated Explainer Video Company Do?

An animated explainer video company is a production studio that creates short animated videos (usually 60 to 120 seconds) that explain a product, service, idea, or process in a simple, engaging way. A full-service animated explainer video company typically handles every stage of production: scriptwriting, storyboarding, voiceover casting, music selection, illustration, animation, and final delivery in the formats you need.

Businesses hire an animated explainer video company when they want a polished, professional video without building an in-house animation team. Because the studio manages the creative and technical work, you can focus on your message and your audience.

Benefits of Hiring an Animated Explainer Video Company

  • Simplify complex ideas. Animation can show abstract concepts, software, data, and processes that are hard to film, such as how an app works, how a financial product functions, or how a technology operates behind the scenes.
  • Professional quality. An experienced animated explainer video company has trained writers, illustrators, animators, and sound designers working together, which is hard to replicate with a single freelancer or an internal team.
  • Faster turnaround. An established production process means fewer delays, clearer timelines, and fewer surprises.
  • Reusable marketing asset. One explainer video can appear on your homepage, landing pages, sales decks, email campaigns, social media, trade show screens, and onboarding materials.
  • Consistent branding. A good studio will match your brand colors, fonts, tone, and visual identity so the video feels like part of your company.

Types of Animated Explainer Video Styles

Different animation styles suit different goals and budgets. When you talk to an animated explainer video company, it helps to know the options:

  • 2D animation. The most popular style for explainer videos. It uses flat or illustrated characters and graphics and tends to be cost-effective and flexible.
  • Motion graphics. Animated shapes, icons, text, and data visualizations. Ideal for software, finance, and B2B topics with no need for characters.
  • Whiteboard animation. A hand-drawn look in which illustrations appear to be sketched on screen. It works well for educational content.
  • 3D animation. More realistic and dimensional, often used for product demonstrations, medical or technical visualizations, and premium brand campaigns. It generally costs more and takes longer.
  • Character animation. Story-driven videos with characters who represent your customers or brand. Useful for emotional, relatable storytelling.
  • Screencast and hybrid videos. Animation combined with product footage or live action to show real software or services alongside illustrated explanations.

Common Use Cases for Animated Explainer Videos

  • Startup and SaaS product explainers
  • Homepage and landing page videos to increase conversions
  • Investor and fundraising pitch videos
  • Employee onboarding and training
  • Healthcare, biotech, and technical explainers
  • Cryptocurrency and blockchain explainers
  • Nonprofit awareness and donation campaigns
  • Sales enablement and product launches

Animated Explainer Video Company vs. Freelancer vs. In-House Team

Animated Explainer Video Company

Freelancer

In-House Team

Skill range

Full team (writer, illustrator, animator, sound)

Usually one or two specialties

Depends on hires

Cost

Mid to high

Often lower

Highest ongoing cost

Capacity

Can handle larger or faster projects

Limited by one person’s schedule

Limited by staff size

Project management

Included

Usually handled by you

Handled internally

Reliability

Process and backup resources

Risk if the freelancer is unavailable

Reliable but costly

A freelancer can be a good fit for a small, simple video. An animated explainer video company is usually the better choice when you need a complete, polished video with a reliable process and multiple creative specialists.

Questions to Ask Before You Hire an Animated Explainer Video Company

Use these questions to compare studios:

  1. Who writes the script? Strong scripts drive strong explainer videos. Ask whether scriptwriting is included and who writes it.
  2. Can I see work for my industry or goal? Relevant examples show whether they understand your audience.
  3. What is included in the price? Confirm whether voiceover, music licensing, storyboards, and revisions are covered.
  4. How many revisions are included? Some studios limit revisions and charge for extras.
  5. Who owns the final video? Make sure you receive full usage rights and the source files if you need them.
  6. What file formats will I receive? Ask about formats for web, social media, presentations, and ads.
  7. What does the timeline look like? Ask for milestones and review dates.
  8. How do you handle feedback? A clear approval process at each stage prevents costly changes later.

Red Flags When Choosing an Animated Explainer Video Company

  • No clear pricing or scope. Vague quotes often lead to surprise add-ons.
  • Portfolio that all looks the same. This can indicate template-driven work that won’t reflect your brand.
  • No storytelling emphasis. Beautiful visuals without a strong message won’t persuade viewers.
  • Unusually low prices. Very cheap offers may mean recycled assets, little customization, or weak support.
  • Unclear ownership terms. You should know exactly what rights you have to your video.
  • No references or testimonials. Reputable studios are happy to share client feedback.

What Affects the Cost of an Animated Explainer Video?

Pricing varies widely between studios, so understanding the main cost drivers helps you compare quotes fairly:

  • Video length. Longer videos require more illustration and animation.
  • Animation style. Simple motion graphics generally cost less than detailed character animation or 3D.
  • Custom vs. template assets. Fully custom illustrations take more time than pre-made elements.
  • Script and storyboard. If you supply them, you may reduce your cost.
  • Voiceover and music. Professional voice talent and licensed music add to the budget.
  • Number of characters and scenes. More variety means more production work.
  • Timeline. Rush deadlines can raise costs.
  • Revisions. Extensive changes late in production are the most common cause of budget overruns.

How to Prepare for Working With an Animated Explainer Video Company

Coming prepared saves time and money:

  • Define one goal for the video, such as generating leads, explaining a product, or training staff.
  • Know your target audience and the problem your video solves for them.
  • Choose one key message. The best explainer videos focus on a single idea.
  • Gather references. Collect examples of animation styles you like and dislike.
  • Collect brand assets, including logos, color codes, and fonts.
  • Decide on a call to action, such as visiting your website, booking a demo, or signing up.
  • Assign one decision-maker to consolidate feedback and keep approvals moving.

How to Measure the Success of Your Animated Explainer Video

After launch, track results to see whether your investment is working:

  • View count and play rate on your page
  • Average watch time and completion rate
  • Click-through rate on your call to action
  • Conversion rate on pages with the video compared to pages without it
  • Engagement on social media, such as shares, comments, and saves
  • Sales team feedback on whether the video helps prospects understand your offer

More FAQs About Animated Explainer Video Companies

What is an animated explainer video company?
It’s a studio that produces short animated videos that explain a product, service, or concept, handling scripting, design, animation, and sound.

How do I choose the best animated explainer video company?
Review portfolios for quality and storytelling, read testimonials, compare detailed quotes, confirm the timeline and revisions, and ask who owns the final video.

How long should an animated explainer video be?
Most run 60 to 90 seconds. Shorter videos hold attention better, though complex topics may need a little more time.

Should I choose 2D or 3D animation?
2D suits most explainer videos and budgets. Choose 3D when you need realistic product visuals or technical detail.

Can an animated explainer video company write my script?
Yes. Many studios, including Video Igniter, offer scriptwriting. Providing your own script can reduce costs.

Do I need to be in the same city as the company?
No. Many studios, including Video Igniter, work entirely online, which can make production faster and more affordable.

What Are The Best Animated Explainer Video Companies?

Outside of Video Igniter Animation, some of the top animated explainer video companies you can work with include: Explainify, Epipheo and Sandwich Video.

Still have questions about Animated Explainer Video Companies?

Do you have a question about animated explainer video companies that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Explainer Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Make Animation GIF

Do you want to make a custom designed animation GIF but don’t know how to do it yourself? Video Igniter’s animation team can help you make any kind of custom animated GIF you can imagine. In this article, we’ll explain how to make a custom animation GIF using Video Igniter, how long it takes to make an animation GIF, what it costs and how to save money on your production budget.
Make A Custom Animation GIF

How To Make A Custom Animation GIF

1). Contact Video Igniter To Get Started

Send us a message about the animation GIF you want to create. Our goal is to learn what you want to create and come up with a plan to help you create your GIF on time and on budget.

How To Make A Custom Animation GIF

After we agree on production terms, we’ll send you an invoice for half of the production price of your animation GIF. Then, we’ll reconnect to learn a few more specifics about the GIF you want us to create. Specifically:

❓ Who is the target audience for your GIF?

❓ What do you want to show and convey in your animation?

❓ What visual style do you want to use for your animation GIF?

2). Concept Development

Make Animation GIF Concept Development

Download Video Igniter’s Free Script Writing Template

We’ll develop a written concept and or some sketches to illustrate what we are going to show in your animation. We’ll review the concept with you and update it according to your feedback until you love it.

3). Create The Storyboard For Your Animation GIF

Make Animation GIF Storyboard

Download Video Igniter’s Free Storyboard Template

Next, we’ll flesh out the concept into a storyboard that thoroughly documents all the details the animation team needs to make your animation GIF come to life.

4). Concept Art

Make Animation GIF Concept Art

You will receive multiple pieces of concept art for your animation GIF. Our art director will review the concepts with you and collaborate with you to refine your preferred visual concept until you love it. Then, we’ll create any remaining images for your animation using the approved visual style.

5). Animate Your GIF

Animate Your GIF

Once the illustrations are complete, our team can animate your GIF. We’ll review the GIF with you and collect your feedback so that we can make any final revisions and refinements before we render out the final, high resolution version of your animation GIF.

What Does It Cost To Make An Animation GIF?

What Does It Cost To Make An Animation GIF

Custom animation GIFs typically cost a few hundred dollars each. More complicated 2D and 3D animated GIFs can cost over $1,000. Most animators avoid creating short animated GIFs because it’s a lot of project management work for such a short project. You can get a lot of cost savings by creating multiple animation GIFs all at once.

Get a quote for your animation GIF.

How Long Does It Take To Make An Animation GIF?

How Long Does It Take To Make An Animation GIF

Most animation GIFs can be made within a few days or weeks – depending on the complexity of the animation.

Contact us with details about the animation GIF you want to create and we’ll create a production timeline for you.

How To Save Money When Making An Animation GIF?

How To Save Money When Making An Animation GIF

1). Develop the concept for your GIF.

Video Igniter is happy to work with you to develop the script for your animation GIF. However, if you create the concept yourself instead of hiring us to create it for you, you can save money on your animation GIF’s production cost.

2). Create the storyboard for your animation GIF.

Same idea for the storyboard – we’re happy to create the storyboard for your animation for you. But if you create it yourself, you can save money on your production budget. Download our free storyboard template here.

Create the storyboard for your animation GIF

3). Use a simple animation style.

Using a detailed and intricate visual isn’t always needed. Classic flat animation design is still fantastic for capturing and holding attention while people watch your animation GIF.

Deep Dive: Check out this companion article for more tips on how to create affordable animation.

What Is an Animation GIF?

An animation GIF is a looping image file made of a sequence of frames played back to create motion. The GIF (Graphics Interchange Format) was introduced by CompuServe in 1987 and is still widely used because nearly every browser, messaging app, and social platform supports it. Unlike a video, a GIF has no sound and usually plays automatically on a loop, which makes it ideal for short, attention-grabbing visuals.

Businesses commonly make animation GIFs for:

  • Email marketing, to show a product feature or add motion to a call to action
  • Social media posts and replies, to boost engagement
  • Website and landing page graphics, such as animated icons, banners, and hero sections
  • Product demos and tutorials, to show a single step or interaction
  • Customer support and documentation, to walk users through a process
  • Brand reactions and stickers, to make branded content people want to share

Animation GIF vs. Video: Which Should You Choose?

If you’re deciding between a GIF and a short video, consider these differences:

Animation GIF

Short Video (MP4/WebM)

Sound

No

Yes

Color range

Up to 256 colors per frame

Millions of colors

File size

Often large for its length

Usually much smaller

Autoplay and looping

Automatic almost everywhere

Depends on the platform

Email support

Works in most email clients

Rarely supported

Choose a GIF when you need a short, silent, universally compatible loop, especially in email. Choose video when you need sound, longer runtime, or higher visual quality.

Ways to Make an Animation GIF

There are three main approaches, depending on your budget, timeline, and quality needs.

1. Use a Free Online GIF Maker

Browser-based tools let you make a simple animation GIF in minutes. Popular options include Giphy’s GIF Maker, Ezgif, Canva, and Adobe Express. They’re best for turning a short video clip into a GIF, stringing together a series of images, or adding text overlays. The tradeoff is limited control over animation quality, frame timing, and branding, and some free tools add watermarks.

2. Use Professional Animation Software

For custom animation, designers typically build GIFs in software such as Adobe After Effects, Adobe Photoshop, Adobe Animate, Procreate, Aseprite (popular for pixel art), or Blender for 3D. The usual workflow is to design the artwork, animate it, export a frame sequence or video, and then convert it to an optimized GIF. This gives you full creative control but takes real skill and time.

3. Hire an Animation Studio

If you need a polished, on-brand animation GIF without learning the software, a studio like Video Igniter handles concept, illustration, animation, and optimization for you. This is the best route for branded campaigns, explainer-style loops, and custom 2D or 3D animated GIFs.

How to Make an Animated GIF Step by Step

Whichever tool you use, the process looks like this:

  1. Define the goal. Decide what the GIF should communicate in one sentence. A GIF that tries to say too much will feel cluttered.
  2. Keep it short. Most effective GIFs run 2–6 seconds. Shorter loops mean smaller files and faster load times.
  3. Plan a seamless loop. The last frame should flow naturally into the first so the loop feels smooth rather than jumpy.
  4. Sketch or storyboard the motion. Even a rough storyboard saves revision time and cost.
  5. Create your frames or source clip. Design each frame, or record a short video to convert.
  6. Set frame rate and timing. GIFs commonly run between 10 and 24 frames per second. A lower frame rate shrinks the file but can look choppy, so test a few settings.
  7. Export and optimize. Reduce dimensions, limit the color palette, and trim unnecessary frames.
  8. Test it everywhere. Preview your GIF on desktop, mobile, and in the email client or platform where it will appear.

How to Optimize an Animation GIF for File Size and Speed

Large GIFs slow down pages and emails, which hurts user experience and can hurt your search performance. To keep file sizes manageable:

  • Reduce dimensions. Export at the size you’ll actually display. A 600-pixel-wide GIF is plenty for most email and web uses.
  • Limit the color palette. Dropping from 256 colors to 64 or 128 can cut file size significantly, especially with flat-style illustration.
  • Use flat, simple art. Gradients, shadows, and photographic textures bloat GIF files. Flat design compresses well, which is another reason a simple animation style saves money.
  • Cut frames. Remove redundant frames or lower the frame rate where the motion allows.
  • Avoid full-frame changes. Animating only the part of the image that moves lets the file store less data per frame.
  • Compress the final file. Tools such as Gifsicle and Ezgif’s optimizer can shrink a GIF further without major visible loss.

Most platforms have upload limits, so check the current requirements before you publish. Email is the most sensitive case: keep GIFs light, since heavy files can slow loading for subscribers on mobile connections.

Animation GIF Best Practices for Email Marketing

Animated GIFs are one of the few motion formats that work in most email clients, but a few precautions help:

  • Put the key message in the first frame. Some email clients, notably certain versions of desktop Outlook, display only the first frame of a GIF instead of animating it.
  • Add descriptive alt text. Images are often blocked by default, and alt text keeps your message intact.
  • Keep the file small. Aim for a lightweight file so your email loads quickly.
  • Don’t rely on the GIF alone. Pair it with live text and a clear call-to-action button.

Accessibility Tips for Animation GIFs

Good GIFs are inclusive GIFs. Avoid rapid flashing, since fast flickering can be harmful to people with photosensitive conditions. Use alt text that describes what the animation shows, keep loops short and calm where possible, and consider offering a pause control on web pages that feature long or distracting animations.

Common Mistakes When You Make an Animation GIF

  • Making it too long. Long GIFs become huge files and lose the “quick hit” appeal.
  • Choppy loops. A visible jump between the last and first frames looks unprofessional.
  • Tiny, unreadable text. Text should be large and stay on screen long enough to read.
  • Ignoring file size. A beautiful GIF that takes ten seconds to load won’t get seen.
  • Overcomplicating the visuals. Complex artwork can look muddy at GIF color depths.

How to Make Your Animation GIF SEO-Friendly

If you’re publishing a GIF on your website, a few steps help search engines understand it:

  • Use a descriptive file name, such as product-demo-animation.gif rather than IMG_4821.gif.
  • Add alt text that describes the animation, using relevant keywords naturally.
  • Surround the GIF with relevant text so the page gives context.
  • Compress the file so the page loads quickly, since page speed influences both rankings and user experience.
  • Consider modern formats such as animated WebP or short looping MP4 video for large animations on web pages, and keep the GIF where universal compatibility matters.

More FAQs About Making an Animation GIF

Can I make an animation GIF from a video?
Yes. Most GIF makers and editing tools let you trim a video clip and convert it to a GIF. Keep the clip short and the resolution modest to control file size.

Can I make an animation GIF for free?
Yes. Free online tools can produce simple GIFs, though custom, brand-quality animation usually requires professional software or a studio.

What size should an animation GIF be?
It depends on where you’ll use it. Many email and web GIFs work well at around 500–800 pixels wide, but always match the display size of your platform.

How many frames per second should a GIF have?
Between 10 and 24 fps is typical. Use the lowest frame rate that still looks smooth to keep the file small.

What’s the best software to make an animation GIF?
For beginners, browser-based tools like Canva, Giphy, or Ezgif. For professionals, After Effects, Photoshop, or Procreate. For fully custom work with no software learning curve, hire an animation team.

Do GIFs have sound?
No. The GIF format doesn’t support audio. If you need sound, use a short video instead.

Still have questions about making an animated GIF?

Do you have a question about making animated GIFs that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Looking For An Animation GIF Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Get a custom quote for your animated video and our production team will follow up with next steps.

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The Power of Digital Animation: Transform Your Ideas into Captivating Videos

If you want to create a custom digital animation, you’re in the right place! Video Igniter’s guide to creating digital animations teaches everything you need to know about working with an animator to create them including:

✅ What it costs to make a digital animation?

✅ How long it takes to create a digital animation?

✅ What to expect during the production process?

✅ How to save money on your digital video production budget?

✅ and more!

Let’s dive in.

Examples of Digital Animations You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

What is Digital Animation?

What Is Digital Animation

Digital animation is the process of creating moving images using computer-generated graphics or manipulating digital assets. It relies on the principles of traditional animation and leverages advanced technology and software to streamline the production process and achieve stunning visual effects. By combining artistry and technical skills, digital animation allows for the creation of lifelike characters, environments, and narratives that captivate audiences.

Digital animation enables endless creative possibilities, allowing animators to bring your imagination to life. It offers flexibility in visual styles, ranging from cartoonish and whimsical to photorealistic and immersive. Animators can manipulate characters, objects, and environments in ways that defy the limitations of the physical world, opening up opportunities for storytelling in fantastical settings or complex scenarios.

By understanding the core principles of digital animation and exploring the different techniques available, businesses and individuals can harness the power of animation to tell compelling stories, engage audiences, and bring their ideas to life. The creative possibilities are limited only by the imagination of the animators.

Benefits of Digital Animation for Businesses

Most businesses create live action videos to promote themselves. These days, a growing number of businesses are starting to leverage the power of digital animation because it gives their content a few distinct advantages to help them get their messages out into the world:

Increased Chance Of Engaging With Content

Digital Animation Increased Chance Of Engaging With Content

Most digital videos are live action content. When someone produces animated content, the colorful thumbnail and animated visuals stand out visually and increase the odds of your target audience clicking play and watching your video.

Enhanced Storytelling

Digital animation enhances storytelling by using custom designed visuals that help convey complex ideas and narratives. Animation enables businesses to visually tell stories that wouldn’t be possible with a video camera.

Increased Comprehension + Retention

Animation utilizes simplified visuals that make it quicker and easier for people to understand and remember what they’re being told.

Increased Conversion Rate

Digital Animation Increased Conversion Rate

Because animated videos keep viewers engaged longer and increase their retention of the information presented, viewers are more likely to watch to the end of your digital animated video and engage with the Call To Action (CTA) at the end of your video.

How to Create A Digital Animation Video

Video Igniter has developed an online workspace that streamlines the digital animation production process to make it faster, easier and more cost effective to produce custom animated videos online. Here’s an overview of the production experience so that you can get an idea of what to expect during each stage of production:

Digital Animation Kick Off

How to Create A Digital Animation Video

Production begins with a kickoff call and or a questionnaire to help us learn:

✅ Who is your target audience?

✅ What do you want to communicate in your video?

✅ What do you want viewers to do after they finish watching your digital animation?

✅ What visual style do you want to use for your digital animation?

Script

Digital Animation Script

Download Video Igniter’s Free Script Writing Template

Next, our team will develop the script for your digital animation. You will receive the draft of the script to review and request edits. Our script writing team will integrate your feedback and share the updated script with you to review and approve for production.

Need more edits? No worries! Our standard projects include unlimited revisions so we’ll continue to work with you until you love the script at no extra cost.

Storyboard

Digital Animation Storyboard

Download Video Igniter’s Free Storyboard Template

Now, we’ll turn your script into a storyboard. The storyboard is the blueprint for your digital animation. It is a document that describes what the illustrators need to create for each sentence in your script. It also includes instructions for the animators so they understand how to make the visuals move in each scene. We will send you the first draft of the storyboard to review and request edits. After we integrate your feedback, we’ll send the storyboard back to you to review and approve for production.

VoiceOver

VoiceOver

You will receive several voiceover auditions. Give them a listen and let us know which one you prefer. Then, we’ll oversee the recording of the full voiceover. You get to review the voiceover and request edits before approving it for production.

Soundtrack

Soundtrack

We will identify several soundtracks that will enhance the presentation of your digital animation. Let us know which one you prefer and then we’ll acquire the broadcast rights for the music so that you can legally use it in your digital animation.

Illustrations

Digital Animation Illustrator

Our art director will develop custom concept art for your digital animation. Let us know which concept you prefer and whether or not you want to make any refinements to your preferred visual concept. Once you are satisfied with the concept art, we will create all of the illustrations for your digital animation. You will get an opportunity to review all of the art and request revisions before approving the art for production.

Animation

Digital Animation Animator

Now that everything is approved, we can create your digital animation. When the first draft is ready, we recommend reviewing it with your internal team and members of your target audience. Collect everyone’s feedback and send it to us. We’ll incorporate your edits and render out the final draft of your digital animation.

What does it cost to create a digital animation?

What does it cost to create a digital animation

Digital animation production costs range widely from a few hundred dollars to over $1,000,000 to create just 1 minute of a Pixar animated film. Most 2D digital animated videos can be produced for $1,500-$10,000 for each 60 seconds of animation. 3D digital animations cost 2-4x more to produce.

Get a quote for your digital animation.

How long does it take to create a digital animation?

How long does it take to create a digital animation

Digital animations can take weeks, months or years to produce. Pixar-quality digital animations can take years to produce. Shorter 2D content can be produced in a few weeks. Most 60-second 2D animated videos can be produced in 3-6 weeks. 3D digital animations take 2-4x more time to create.

to figure out how long it will take to create your digital animation.

How to save money on your digital animation production budget?

Here are 5 tips to help reduce your digital animation production budget:

How to save money on your digital animation production budget

1). Write the script for your digital animation. Our team can write the script for your video but you can save $500 or more if you write the script for your video. Download our free script writing template to get the ball rolling. We’ll happily review your script for best practices before moving your script into production.

2). Create the storyboard for your digital animation instead of hiring us to create it for you. You can save $500 or more if you create the storyboard for your digital animation. Download our free storyboard template. You don’t need to have any artistic ability to create a storyboard. Just document your ideas and we’ll review your storyboard to ensure you included enough detail for our production team to know what you want us to create.

Digital Animation Create Storyboard

3). Record the voiceover for your digital animation. You can record professional quality voiceover’s at home or in the office for free. No expensive software or fancy equipment needed. Check out 1:31 in this video to learn how to record your own voiceover.

4). Use free, legal music in your digital animation. Music licensing costs can add hundreds or thousands of dollars to your production budget. Websites like Incompetech and Facebook’s Sound Collection offer free music that you can legally use in your digital animation.

Digital Animation Free Music

5). Use stock assets. Instead of creating your video 100% from scratch, consider using stock assets like icons, clip art, and 3D models to help save money on your production cost.

For more tips on keeping your production budget low, check out our companion article about creating affordable animations.

Types of Digital Animation

Types of Digital Animation

Digital animation encompasses many different techniques and visual styles. While some digital animations are designed to look like traditional cartoons, others can be highly realistic, cinematic, abstract, or completely graphic. Understanding the different types of digital animation can help you determine which approach is best suited to your project.

2D Digital Animation

2D digital animation creates movement within a two-dimensional visual space. Characters, illustrations, objects, backgrounds, text, and other graphic elements can all be animated to create a finished video.

Because virtually any illustration style can be used, 2D digital animation is popular for explainer videos, advertisements, educational content, social media videos, product demonstrations, and corporate communications.

2D animation can range from simple graphic movements to highly detailed character animation. It can also incorporate motion graphics, typography, visual effects, and other techniques to create a unique visual style.

3D Digital Animation

3D digital animation creates objects and environments within a three-dimensional digital space. Instead of appearing as flat illustrations, objects can have depth, realistic lighting, textures, shadows, and camera perspectives.

3D animation is particularly useful when a project needs to demonstrate how a physical product works or show an object from multiple angles. It can also be used to create realistic environments, architectural visualizations, product advertisements, simulations, and cinematic sequences.

A major advantage of 3D animation is the ability to control the virtual camera. Animators can move the camera around a digital object or environment in ways that would be difficult, expensive, or impossible to accomplish with traditional video production.

Motion Graphics

digital animation motion graphics

Motion graphics animation combines graphic design and animation to create movement using text, shapes, icons, illustrations, charts, logos, and other visual elements.

Unlike character-focused animation, motion graphics does not necessarily require characters or a traditional narrative. It can instead use movement to emphasize statistics, explain a process, highlight product features, or direct the viewer’s attention to important information.

Digital animation and motion graphics are often combined within the same project. For example, an animated character might interact with charts, diagrams, interface designs, or typography to create a more dynamic presentation.

Stop Motion and Digital Stop-Motion Styles

Stop Motion and Digital Stop-Motion Styles

Stop motion traditionally involves photographing physical objects one frame at a time and moving them slightly between photographs. Digital production techniques can also be used to recreate or enhance a stop-motion aesthetic.

A digital animation can be designed to mimic the handmade appearance of paper cutouts, clay animation, puppets, or physical objects while being produced entirely or partially using digital tools. This can give a project a tactile and handcrafted appearance without requiring a physical stop-motion set.

Different animation techniques produce different types of movement. Choosing the right technique can influence the appearance, production requirements, and flexibility of the finished animation.

Keyframe Animation

Keyframe animation establishes important positions at specific points in time. Animation software then calculates the movement between those positions.

For example, an animator could place a logo on the left side of the screen at the beginning of a scene and place it on the right side several seconds later. The software creates the movement between those two keyframes.

Keyframe animation is commonly used for objects, characters, text, logos, camera movements, and visual effects.

Rigging

digital animation rigging

Rigging creates a digital control system that allows an animator to manipulate a character or object. A character can be given controls for its arms, legs, head, eyes, hands, and other parts.

Rigged animation can make recurring characters easier to animate and maintain consistency across multiple scenes. It can also be useful for businesses developing a series of digital animated videos featuring the same characters.

Visual Effects

Digital animation can be combined with visual effects to create elements that would be difficult to capture with a camera. These can include particles, smoke, fire, explosions, glowing objects, environmental effects, simulated physics, and other visual elements.

Visual effects can also be subtle. Lighting changes, transitions, shadows, reflections, and animated textures can make a digital scene feel more dynamic without becoming the focus of the video.

Digital Animation for Different Platforms

Digital Animation for Different Platforms

The way an animation will be viewed should influence how it is designed. A video created for a website may have different requirements than one created for social media, digital advertising, television, or a presentation.

Website Animation

Digital animation Website Animation

Website animations can be used to explain a product, introduce a company, demonstrate software, or communicate a complex concept. Short animations can also be incorporated into landing pages and other digital experiences to guide visitors toward important information.

Social Media Animation

Social Media Animation

Social platforms often require viewers to make a decision about whether to keep watching within the first few seconds. Digital animation can use movement, visual contrast, text, and distinctive artwork to immediately establish what a video is about.

Square, vertical, and widescreen formats can be created depending on the platform and intended placement. Designing the animation for the final viewing environment from the beginning can prevent important visual elements or text from being cropped later.

Digital Advertising

Digital Advertising with Digital Animation

Animated advertisements can communicate a product’s value proposition quickly while maintaining control over the visual environment. Instead of relying on locations, actors, props, or physical demonstrations, a digital animation can create whatever environment is needed to present the product or idea.

This makes animation particularly useful when the subject of an advertisement is abstract, highly technical, expensive, microscopic, futuristic, or otherwise difficult to film.

Choosing the Right Digital Animation Style

Choosing the Right Digital Animation Style

The right digital animation style should support the purpose of the video rather than simply look impressive. Before selecting a visual approach, consider the audience, message, brand personality, distribution channel, and desired action.

A technology company might benefit from clean motion graphics and interface animation, while an educational organization could use illustrated characters and diagrams. A consumer product might benefit from 3D animation that demonstrates its physical features.

It is also worth considering whether the animation will be used once or become part of a larger content library. Developing reusable characters, environments, illustrations, 3D models, or motion graphics templates can make future videos more efficient to produce.

The most effective digital animation is ultimately the one that makes the intended message easier to understand and more memorable. Technology provides the tools, but creative decisions about design, movement, pacing, composition, and storytelling determine how well those tools communicate with an audience.

How Is Digital Animation Created?

Digital animation combines artistic creativity with computer software and technology to create the illusion of movement. Although the specific techniques vary depending on the animation style, most digital animation projects involve several common production activities.

Understanding how these activities work can help you appreciate what’s involved in creating a professional digital animation.

1. Developing the Visual Concept

Every digital animation starts with an idea. Before creating any artwork, the creative team needs to determine what the animation should communicate and how the information should be presented visually.

This involves developing a creative direction that considers the intended audience, messaging, visual style, and overall objectives.

For example, a company producing a digital animation to demonstrate a new software product might use animated interface elements, typography, and diagrams. A company promoting a physical consumer product might use detailed 3D models and realistic lighting to showcase its features.

2. Creating Digital Assets

Digital assets are the visual components used to create an animation. Depending on the project, these can include illustrations, characters, backgrounds, objects, typography, textures, logos, and 3D models.

For 2D animation, artists typically create illustrations using digital drawing and graphic design software. These illustrations are then prepared for animation.

For 3D animation, artists create digital models that represent characters, products, objects, and environments. These models can be customized with textures, materials, and other details to determine how they look when rendered.

The quality and consistency of these assets play an important role in the appearance of the finished animation.

3. Animating Digital Assets

Once the artwork and other assets are ready, animators bring them to life by creating movement.

This can involve moving objects across the screen, changing their size or rotation, animating character movements, creating camera movements, or transforming one visual element into another.

Animators use timing, spacing, easing, and other animation principles to make movements feel natural and visually appealing.

For example, an object that moves at a constant speed might feel mechanical, while an object that accelerates and decelerates can feel more natural. Small adjustments to timing and movement can have a significant impact on the overall quality of an animation.

4. Compositing and Visual Effects

Compositing is the process of combining multiple visual elements into a finished scene.

An animator might combine background artwork, animated objects, lighting effects, shadows, particles, and other elements to create a cohesive composition.

Additional visual effects can be incorporated to enhance the presentation. These might include glowing elements, smoke, simulated explosions, reflections, transitions, and other effects.

5. Rendering and Exporting

Rendering converts the digital animation project into a finished video file.

During rendering, the computer processes the individual frames, visual effects, lighting, textures, and other elements to generate the final images.

The finished video can then be exported into formats such as MP4, MOV, or other formats appropriate for its intended use.

Depending on the complexity of the project, rendering can take anywhere from a few minutes to several hours or longer.

What Software Is Used to Create Digital Animation?

Digital animation software provides artists with the tools they need to illustrate, model, animate, composite, and render digital content.

Different programs specialize in different types of animation. Professional animation studios often use multiple applications during a single production.

Here are some popular digital animation tools:

Adobe After Effects

Adobe After Effects is widely used for motion graphics, compositing, animated typography, visual effects, and 2D animation.

It is particularly useful for creating animated logos, promotional videos, infographics, product demonstrations, and other types of business content.

Adobe Animate

Adobe Animate is designed for creating 2D animations and interactive content. It provides tools for drawing, rigging, frame-by-frame animation, and creating movement using digital artwork.

Blender

Blender is a powerful open-source 3D creation application. It includes tools for 3D modeling, sculpting, rigging, animation, simulation, lighting, rendering, and compositing.

It can be used to create everything from simple 3D product animations to complex cinematic sequences.

Autodesk Maya

Autodesk Maya is a professional 3D animation application used extensively in film, television, and game production.

Its capabilities include 3D modeling, character rigging, animation, simulation, and rendering.

Cinema 4D

Cinema 4D is particularly popular among motion graphics artists and 3D designers. It offers tools for creating animated typography, abstract graphics, product visualizations, and complex motion graphics sequences.

Toon Boom Harmony

Toon Boom Harmony is a professional 2D animation application used for traditional frame-by-frame animation, character rigging, and digital production pipelines.

The right animation software depends on the type of content being created. An application designed for 3D character animation might not be the best choice for a motion graphics project.

It’s also worth noting that the software alone doesn’t determine the quality of the finished animation. An experienced animator’s artistic abilities, technical knowledge, and understanding of animation principles are just as important.

What Are the Principles of Digital Animation?

Although digital animation software makes it easier to create movement, producing high-quality animation requires an understanding of fundamental animation principles.

Many of these principles originated in traditional hand-drawn animation and remain relevant to modern digital production.

Here are some of the most important principles:

1. Timing: Timing determines how long an action takes to complete. Faster movements can communicate urgency or excitement, while slower movements can create a sense of weight or importance.

2. Spacing: Spacing describes the distance an object travels between individual frames. Changing the spacing between frames affects how fast or slow an object appears to move.

3. Squash and stretch: This principle exaggerates an object’s shape during movement to make it feel more flexible, dynamic, and believable. It is commonly used in character animation but can also be applied to objects and graphic elements.

4. Anticipation: Anticipation prepares viewers for an upcoming action. For example, a character might bend its knees before jumping, or an object might move backward slightly before launching forward.

5. Ease in and ease out: Most natural movements don’t begin or end at a constant speed. Ease in and ease out introduce acceleration and deceleration, making movements feel smoother.

6. Follow-through: When an object or character stops moving, certain parts may continue moving briefly. For example, a character’s hair or clothing might continue moving after the character comes to a stop.

7. Secondary action: Secondary actions add detail to a primary movement. A character walking might also swing its arms, turn its head, or carry an object.

8. Exaggeration: Exaggeration makes actions and expressions more noticeable. This can make an animation more entertaining and help emphasize important information.

These principles aren’t limited to cartoon animation. They’re also useful when creating motion graphics, product demonstrations, animated logos, user interface animations, and corporate videos.

Digital Animation vs. Traditional Animation: What’s the Difference?

Traditional animation and digital animation share many of the same creative principles, but they use different production techniques.

Traditional animation often involves creating individual images by hand, photographing physical artwork, or manipulating physical objects to produce movement.

Digital animation uses computers and software to create, manipulate, and animate visual assets.

One of the biggest advantages of digital animation is the ability to make changes without recreating every visual element from scratch.

For example, if a character needs a different facial expression, a digital artist can modify the existing artwork or character rig. If a product needs to rotate, a 3D animator can adjust its camera and animation settings rather than physically filming the product from multiple angles.

Digital animation also makes it easier to reuse artwork, modify colors, adjust timing, change camera movements, and create alternate versions of a video.

However, traditional techniques still have a place in modern production. Hand-drawn artwork, physical stop-motion animation, and other traditional approaches can create distinctive visual styles that are difficult to replicate using conventional digital techniques.

Many modern productions combine traditional artistic techniques with digital tools to achieve the best results.

What Are the Applications of Digital Animation?

Digital animation is used across a wide range of industries. While animated entertainment is one of its most recognizable applications, businesses and organizations also use digital animation to communicate information, promote products, educate audiences, and demonstrate complex concepts.

Here are some examples of how different industries use digital animation:

Marketing and Advertising

Businesses use digital animation to create advertisements, promotional videos, product demonstrations, and branded content.

Animated content gives marketers greater creative flexibility because they can create custom visuals that communicate their message without needing to film physical locations, actors, or products.

For example, an animated advertisement can show how a product works, highlight its most important features, and communicate its benefits in a short amount of time.

Education and eLearning

Educational organizations use digital animation to make learning materials more engaging and easier to understand.

Animated diagrams, illustrations, and visual demonstrations can help explain subjects that might otherwise be difficult to communicate through written materials alone.

Examples include science lessons, historical recreations, employee training, safety instructions, and technical demonstrations.

Healthcare and Medical Communications

Digital animation can help healthcare organizations explain medical procedures, demonstrate how treatments work, and communicate complicated biological processes.

3D animation is particularly useful for visualizing anatomy, medical devices, surgical procedures, and microscopic processes that are difficult to capture using conventional video cameras.

Technology and Software

Technology companies frequently use digital animation to demonstrate software, explain new technologies, introduce applications, and communicate technical concepts.

For example, an animated software demonstration can show how a user navigates an application, interacts with its features, and completes a task.

Manufacturing and Engineering

Manufacturers and engineering companies use digital animation to visualize industrial processes, demonstrate equipment functionality, and explain how products are assembled.

3D animation can be especially useful when the internal components of a machine need to be shown or when a physical demonstration would be difficult or unsafe.

Nonprofit Organizations

Nonprofits use digital animation to communicate their missions, raise awareness about important issues, explain community programs, and encourage donations.

Animation can help organizations tell compelling stories while maintaining control over how sensitive or complicated subjects are visually presented.

Entertainment and Gaming

Digital animation is also fundamental to the entertainment industry. Animated films, television shows, video games, and interactive experiences all rely on digital animation techniques.

Character animation, environmental animation, visual effects, and motion capture are among the techniques used to create immersive entertainment experiences.

How to Choose a Digital Animation Company

If you’re planning to hire a professional digital animation company, it’s worth taking the time to evaluate potential production partners before committing to a project.

The quality of your finished animation will depend on more than the software or equipment a company uses. You also need a team that understands your objectives and can translate your ideas into an effective visual presentation.

Here are some things to consider when evaluating digital animation companies:

1. Review their animation portfolio.

Look for examples that demonstrate the type of animation you want to create. Pay attention to the quality of the illustrations, movement, storytelling, sound design, and overall presentation.

A company might produce excellent 3D animations but have limited experience with the 2D motion graphics style you need.

2. Look for relevant industry experience.

Experience producing animations for your industry can be valuable, particularly if your project involves specialized terminology, technical concepts, or complicated subject matter.

Ask whether the company has created similar projects and whether it can share relevant examples.

3. Understand what’s included in the production price.

Not all animation production quotes include the same services. Some companies provide animation only, while others offer a complete production service that includes scriptwriting, storyboarding, illustration, voiceover, sound design, and editing.

Make sure you understand what’s included in your quote and whether additional revisions or deliverables will cost extra.

4. Evaluate their communication and project management.

Digital animation projects involve multiple stages of creative development and review. You’ll want a production partner who communicates clearly, provides regular updates, and makes it easy to review work and submit feedback.

5. Ask about revisions and approval stages.

Find out how many opportunities you’ll have to review the project and request changes. Ideally, your production company should provide clear approval stages for the script, storyboard, artwork, and animation.

6. Discuss deadlines and production capacity.

Make sure the company can accommodate your timeline. If you’re planning multiple animations, ask whether it has the capacity to produce a series of videos while maintaining consistent quality.

7. Understand the ownership and usage rights.

Ask who owns the finished video, whether you receive the final exported files, and what licensing restrictions apply to music, stock assets, illustrations, and other production materials.

These details are particularly important if you plan to use your animation in paid advertising, broadcast campaigns, or other commercial applications.

Taking the time to evaluate these factors can help you find a digital animation company that delivers the creative quality, communication, and production experience your project requires.

How to Prepare Your Digital Animation for Different Devices and Screen Sizes

Digital animations are often published across multiple platforms, which means they need to be designed with different viewing environments in mind.

A video that looks great on a desktop computer might not work as well on a smartphone. Small text, detailed illustrations, and important visual elements can become difficult to see when a video is viewed on a smaller screen.

Here are some considerations when preparing digital animations for different devices:

Design for mobile viewing. Make sure important text and visual details are large enough to read on a smartphone. Avoid placing essential information too close to the edges of the screen.

Choose the appropriate aspect ratio. Widescreen 16:9 videos are commonly used for websites, YouTube, and presentations. Vertical 9:16 videos are useful for mobile-first platforms, while square 1:1 formats can work well in certain social media placements.

Keep important information within safe areas. Social media platforms sometimes display interface elements over videos. Position important text, logos, and graphics where they won’t be covered by platform controls.

Consider different versions of your animation. Depending on your distribution strategy, you might want separate horizontal, square, and vertical versions of your video.

Optimize file size and quality. Export your animation using settings appropriate for the platform. A high-quality video should look good without creating unnecessarily large files that are difficult to upload or stream.

Planning for these requirements early in production can help avoid expensive adjustments later.

How to Maintain Consistency Across a Series of Digital Animations

If you’re planning to produce multiple digital animations, it’s important to establish a consistent visual identity across the entire collection.

A series of animated videos should feel like part of the same brand, even when each video covers a different topic.

Here are some ways to maintain visual consistency:

Create a visual style guide. Document your brand colors, typography, illustration style, character designs, and other important visual elements.

Reuse existing artwork. Characters, backgrounds, icons, and other illustrations can often be reused in future animations. This helps maintain consistency and can reduce production costs.

Develop reusable animation templates. Intro sequences, outro sequences, transitions, lower thirds, and graphic elements can be created once and reused across multiple videos.

Maintain consistent audio. Using similar voiceover styles, music, and sound effects can help create a recognizable identity across your video library.

Work with a consistent production team. Having the same creative team work on multiple videos makes it easier to maintain the visual style, understand your brand, and build upon previous production work.

A well-planned digital animation series can become a valuable collection of marketing, educational, and communication assets that your organization can use over an extended period.

Digital Animation Production Resources

Digital Animation Production Resources

These articles are popular among people researching and reading about digital animation:

Still have questions about digital animation?

Do you have a question about digital animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Digital Animation Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Digital Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Explainer Video Production

If you want to learn about explainer video production for an upcoming video project, you’re in the right place! Video Igniter’s guide to explainer video production teaches everything you need to know including:

✅ Explaining the explainer video production process

✅ How much does explainer video production cost

✅ How long does the explainer video production process take

✅ How to save money on the explainer video production process

✅ And more!

Explainer Video Production

What are explainer videos?

Explainer videos are concise educational videos that break down big topics and make them easier to understand. Explainer videos can be made using live action filmed footage, animated videos or a combination of mixing live action footage with animated motion graphics.

Explainer Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.




Are you looking for an example of a different style of explainer video? Send us a message to let us know what kind of explainer video you want to see and we will follow up with relevant production samples.

 

How does the explainer video production process work?

How does the explainer video production process work

Here’s a quick overview of the explainer video production process so that you can wrap your head around what’s involved at each stage of the experience.

1. Explainer Video Production Kickoff

Explainer Video Production Kickoff

Production kicks off with a phone call and or a questionnaire. The goal here is for us to learn:

✅ What are your main talking points

✅ Who is your target audience?

✅ What visual style do you want use for your video?

✅ What do you want viewers to do when they’re done watching your explainer video?

2. Script

Explainer Video Production Script

Download Video Igniter’s Free Script Writing Template

Now that we understand what kind of video you want to create, our team develops a script that includes your key talking points and tailors the presentation of the messaging to your target audience. You will receive the first draft of the script as soon as it’s ready to review. Send us your revision notes and we will update your script for you. You get another opportunity to review your script before approving it for production.

3. Storyboard

Explainer Video Production Storyboard

Download Video Igniter’s Free Storyboard Template

Next, we’ll turn your script into a storyboard. The storyboard is the blueprint for your explainer video. It tells the illustrators and animators what to create. We’ll create a simple visual mockup to illustrate what happens during each part of your script. The storyboard also includes a brief writeup to explain how the visuals move about the scene. We’ll send you the first draft of the storyboard as soon as it’s ready to review. Send us your revision notes and we will update your storyboard for you. You’ll get to review the storyboard again to see if it needs any more refinements before you approve it for production.

4. VoiceOver

VoiceOver

You will receive several voiceover auditions from our team. Select your favorite voiceover talent and then we will oversee the recording of the full voiceover. You get to review the full voiceover and request edits if you fee anything sounds off. After you approve the voiceover, we’ll acquire the usage rights to use the audio recording in your video.

5. Soundtrack

Soundtrack

Our team will select several soundtracks that we feel will enhance the presentation of your explainer video. Let us know which one you prefer and we’ll acquire the broadcast license to use it in your explainer video.

6. Illustrations

You will receive several pieces of concept art from our art director. Pick you preferred concept and collaborate with our art director to refine the concept art until you absolutely love it!

Explainer Video Production Concept Art

Then, our art team will produce all of the illustrations needed for your explainer video. You’ll receive a copy of all the art to review. Give it a detailed review and send us your feedback. Our team will revise your illustrations until you are completely happy with them.

Explainer Video Production Illustrations

7. Animation

Once the illustrations, voiceover and soundtrack are approved, our team can wrap up production on your explainer video. As soon as it’s ready, we’ll send you the first draft of your explainer video. Give it a detailed review (ideally with members of your target audience). Collect everyone’s feedback and send it to us. We’ll incorporate your edits and send you the final draft of your explainer video.

Explainer Video Production Animation

What are the benefits of explainer videos?

Businesses and organizations use explainer videos to help communicate new information because explainer videos:

✅ Make it easier for people to learn and comprehend new information.

✅ Retain the information they learned.

✅ Make it more likely for a person to click play (if the thumbnail is animated/illustrated).

✅ It’s easier to update and improve an explainer video over time to improve it’s conversion rate (very difficult and expensive do to with non-animated explainer videos).

✅ Animated explainer videos captivate and hold viewers attention longer than long form filmed content.

How to save money on the explainer video production process?

How to save money on the explainer video production process

Here are 6 things you can do to save over $1,100 off of your video’s production cost:

1). Write the script for your animated video instead of hiring us to write it for you. Download our free script writing template here.

2). Create the storyboard for your animated video instead of hiring us to create it for you. Download our free storyboard template here.

3). Record the voiceover for your video. Watch this video to learn how you can record professional quality voiceovers at home or in the office for free, without having to buy any fancy equipment or expensive software.

4). Use free, legal music in your video. Facebook’s sound collection offers a vast library of music you can use for free in videos that you produce for Instagram and Facebook. Incompetech offers royalty free music you can use in all your videos as long as you credit the artist.

5). See if you can use free stock images, stock footage, icons, clip art, text and pre-created 3D models to help lower parts of the visual production cost of your video.

6). Use a simpler visual style for your explainer video that doesn’t take as much time and money to produce. Check out our rates for different levels of production quality.

For more budget saving tips, out this article for more tips on how to create affordable animation.

Tips for creating effective explainer videos

Tips for creating effective explainer videos

Here are the top 5 tips for creating highly effective explainer videos that connect with your target audience and deliver conversions:

1). Define your target audience

Sounds like a simple one but without doing this step, it’s easy to muddle your message. Defining your target audience makes it easier for the creative team to make decisions that speak directly to the needs of your target audience.

2). Call To Action

end your video with a call to action. Whether it’s teaching people where to get more information, encouraging them to download up or make a donation, it’s important to end your video with a direct request after using the build up of your explainer video to make a case for them to take action.

3). Test Your CTAs

It isn’t enough to just end your video with a call to action. We recommend creating alternate CTAs to test so that you can see which CTA is more likely to get people to take action after watching your video. Testing CTAs can increase conversion rates by 10% or more!

Explainer Video Production Test Your CTAs

4). Unique Visual Style

The world of animation opens up infinite visual possibilities. The best way to keep people engaged with your video is to develop a unique visual style that’s fun and entertaining to watch.

5). Test Different Thumbnails

Your video’s thumbnail is the first impression for your video. consider testing different thumbnails to see which one gets more people to click play.

For a deep dive on how to A/B test variations of your explainer video to get more views, more engagement and more conversions, check out our companion article called, “How to improve your video conversion rate.”

What does explainer video production cost?

What does explainer video production cost

Most explainer videos cost $1,500-$10,000 to make for each minute of video that’s being created. Explainer videos that include 3D visualizations can cost a few thousand dollars more.

Looking for a quote for your explainer video’s production cost? Get a quote from our team!

How long does explainer video production take?

How long does explainer video production take

A 1-2 minute long explainer video takes 2-6 weeks to create. The variation in production timeline depends on how much animation is included in the explainer video and whether or not production is starting with a pre-approved script or storyboard.

Need to speed up production for your deadline? We offer rush delivery animation to help speed up explainer video projects.

Want to figure out how long production will take for your explainer video? Reach out to get a quote & production timeline or schedule a call.

How To Get The Explainer Video Production Process Started?

How To Get The Explainer Video Production Process Started

Ready to start production on your explainer video? Here’s how to get the ball rolling:

1). Get in Touch With Our Team

You can send us an email, schedule a call, get a quote, request access to our price sheet or fill out this questionnaire about your project.

2). Production Proposal

We’ll get back to you asap with a production budgte and a production proposal to produce your explainer video.

3). Pay The Production Deposit

We’ll send you an invoice for 50% of the estimated production budget for your video. The explainer video production process begins as soon as we receive your payment.

How to Choose the Right Type of Explainer Video

One of the first decisions you’ll need to make when planning an explainer video is choosing the right production style. Different animation techniques and video formats are better suited to different types of messages, audiences, and budgets.

Here are some of the most popular types of explainer videos to consider:

1. 2D Animated Explainer Videos

2D animation is one of the most popular formats for explainer video production. It uses illustrated characters, objects, backgrounds, and motion graphics to communicate information in an engaging visual format.

2D animation is particularly effective for:

  • Explaining software, products, and services.
  • Introducing a company or organization’s value proposition.
  • Breaking down complicated concepts.
  • Creating educational and training videos.
  • Producing advertisements and promotional content.
  • Explaining processes that would be difficult to film in real life.

One of the biggest advantages of 2D animation is its flexibility. Almost anything you can imagine can be illustrated and animated. You aren’t limited by physical locations, actors, props, or filming conditions.

2. 3D Animated Explainer Videos

3D animation uses three-dimensional models, environments, lighting, and camera movements to create a more realistic visual experience.

This style is particularly useful when you need to showcase the appearance, functionality, or internal components of a physical product.

Common applications include:

  • Product demonstrations and virtual product tours.
  • Architectural and real estate visualizations.
  • Medical and scientific explanations.
  • Industrial and manufacturing processes.
  • Technology and engineering demonstrations.

3D animation can also be combined with 2D motion graphics, text, and other visual elements to create a more dynamic presentation.

3. Motion Graphics Explainer Videos

Motion graphics use animated typography, shapes, icons, illustrations, charts, and other graphic elements to communicate information.

They’re particularly effective for explaining statistics, presenting research findings, visualizing data, and communicating business concepts.

Motion graphics are often less expensive to produce than highly detailed character animation because they can use simpler illustrations and movement.

4. Live-Action Explainer Videos

Live-action explainer videos use filmed footage of real people, locations, products, and events.

This format is particularly useful when establishing a personal connection with viewers is important. For example, a company might use its CEO, employees, customers, or subject matter experts to explain a product or service.

Live-action footage can also be combined with animated graphics to highlight important information, visualize concepts, or explain things that aren’t easily captured on camera.

5. Hybrid Animated and Live-Action Videos

Hybrid videos combine filmed footage with animated elements. For example, you could film someone explaining your product while animated graphics illustrate the features they’re discussing.

This approach offers the best of both worlds: the authenticity of real people and the creative flexibility of animation.

Hybrid explainer videos are particularly useful for:

  • Software demonstrations with animated UI elements.
  • Educational videos featuring instructors and animated diagrams.
  • Product demonstrations with animated feature callouts.
  • Corporate videos combining interviews and motion graphics.

When choosing an explainer video style, consider your audience, messaging, visual preferences, and production budget. The best format is the one that communicates your message effectively rather than simply the one with the most impressive visuals.

How Long Should an Explainer Video Be?

The ideal length of an explainer video depends on the complexity of your subject matter, the amount of information you need to communicate, and where people will be watching it.

Here are some general recommendations:

  • 15–30 seconds: Short promotional videos, advertisements, and social media content designed to communicate one primary message.
  • 30–60 seconds: Product highlights, introductory videos, and concise explanations of individual features or services.
  • 60–90 seconds: Traditional business explainer videos that introduce a problem, explain a solution, and communicate the benefits of a product or service.
  • 90–120 seconds: More detailed explanations of products, services, and business processes that require additional context.
  • 2–5 minutes: Educational content, technical explanations, software tutorials, and training videos that require more detailed instruction.

These are guidelines rather than strict rules. A complicated product might require three minutes to explain properly, while a straightforward value proposition might only need 30 seconds.

The most important consideration is how much time your audience needs to understand your message. Avoid adding unnecessary information simply to make your video longer.

A useful approach is to create one primary explainer video that communicates your core message and then produce shorter versions highlighting individual features, benefits, or talking points.

What Information Should You Prepare Before Hiring an Explainer Video Production Company?

Preparing some basic information before contacting an explainer video production company can make the entire experience easier and help you receive a more accurate production estimate.

You don’t necessarily need to have everything figured out before reaching out. However, having answers to the following questions will help your production team understand what you want to accomplish.

1. What is the primary objective of your video?

Are you trying to generate leads, increase product sales, explain a new service, educate customers, train employees, or raise awareness about an issue?

Identifying your primary objective helps determine the messaging, visual approach, and call to action.

2. Who is your target audience?

Consider who will be watching your video and what they already know about your subject.

For example, an explainer video targeting potential customers might focus on the benefits of your product. A video targeting experienced professionals might need to include more technical information.

3. What problem are you trying to solve for your audience?

Effective explainer videos connect a product or service to a problem that viewers actually experience.

Think about the challenges your audience faces and how your product, service, or organization helps address them.

4. What are your main talking points?

Make a list of the most important information you want viewers to understand.

Prioritize your talking points rather than trying to include every detail about your company or product. This makes it easier to develop a focused script.

5. Do you have examples of videos you like?

Collect examples of animations, advertisements, and explainer videos that demonstrate the visual style, pacing, and presentation you want.

You don’t need to find an example that matches everything you’re looking for. Even a few references can help your production team understand your creative preferences.

6. Where will your video be published?

Consider whether your video will appear on your website, YouTube, LinkedIn, Instagram, a paid advertising campaign, or an internal company platform.

This information can influence the video dimensions, pacing, text placement, and overall creative approach.

7. What is your production budget and deadline?

Having a target budget and deadline helps your production company recommend an appropriate approach.

If your budget is limited, the team might suggest simplifying the animation style, shortening the video, or using existing assets to reduce production costs.

What Makes an Effective Explainer Video Script?

Your script is arguably the most important part of the explainer video production process. Even beautiful animation can’t compensate for confusing messaging or a poorly structured presentation.

A good explainer video script communicates the most important information in a way that’s easy for your target audience to understand.

Here is a simple structure you can use when developing your script:

1. Introduce the problem.

Start by identifying a challenge, frustration, or need that your target audience can relate to.

This helps viewers recognize that your video is relevant to them.

2. Present the solution.

Introduce your product, service, or idea as a way to address the problem.

Explain what it does without overwhelming viewers with technical details.

3. Explain the benefits.

Show viewers how the solution improves their situation. Focus on meaningful outcomes rather than simply listing features.

For example, instead of saying that your software includes automated reporting, explain how automated reporting saves employees time and helps them make better decisions.

4. Establish credibility.

Depending on your subject matter, you might include customer testimonials, statistics, certifications, recognizable clients, or other evidence that supports your message.

5. End with a call to action.

Tell viewers what you want them to do next. This might include visiting your website, scheduling a demonstration, requesting a quote, downloading a resource, or making a purchase.

When writing your script, remember that people speak differently than they write. Use conversational language, short sentences, and terminology your audience understands.

You should also read your script aloud to estimate its runtime. A typical voiceover averages approximately 130–150 spoken words per minute, although pacing varies depending on the subject matter and delivery style.

How to Get More Value From Your Explainer Video

An explainer video shouldn’t be limited to a single placement on your website. With some planning, you can turn one production into several marketing assets that support different stages of your marketing funnel.

Here are some ways to get more value from your video production investment:

1. Add your explainer video to your website.

Your homepage, product pages, and service pages are natural places to publish explainer videos. A video can help visitors understand what you offer without having to read several paragraphs of text.

2. Publish your video on YouTube.

YouTube provides another opportunity for people to discover your content through search. Write a descriptive title, create a relevant description, and include a custom thumbnail.

3. Create shorter social media versions.

Edit your primary explainer video into shorter clips that highlight individual features, benefits, or talking points. These can be published on LinkedIn, Instagram, Facebook, and other social platforms.

4. Use your video in email marketing.

Include your explainer video in relevant email campaigns, sales outreach, and customer onboarding sequences. A short video can help introduce a product or explain a concept before a sales conversation.

5. Give your sales team access to your video.

Sales representatives can use explainer videos to introduce products, answer frequently asked questions, and communicate complicated concepts to prospective customers.

6. Incorporate your video into presentations.

An explainer video can make presentations more engaging by providing a visual demonstration of your product, service, or business concept.

7. Create multiple versions for different audiences.

If you sell products or services to different customer segments, consider creating variations of your explainer video that address each audience’s specific needs.

For example, a software company might create separate versions highlighting the benefits for business owners, marketing professionals, and IT departments.

Planning these additional uses before production begins can help you get more mileage out of your original video and potentially reduce the cost of creating future marketing assets.

How to Measure the Success of Your Explainer Video

Once your explainer video has been published, it’s important to evaluate whether it’s accomplishing the goals you established at the beginning of the project.

The right performance metrics depend on where your video is being used and what you want viewers to do after watching it.

Here are some metrics worth tracking:

Video views: How many people are watching your video? This provides a basic indication of its reach, although views alone don’t tell you whether people are interested in your message.

Average watch time: How long are people watching before leaving? This helps you understand whether your video is holding viewers’ attention.

Audience retention: At what point do viewers stop watching? Look for significant drop-off points that might indicate confusing messaging, unnecessary information, or pacing issues.

Click-through rate: If your video includes a link or call to action, measure how many viewers click through to the next step.

Conversion rate: How many viewers complete your desired action, such as submitting a contact form, requesting a demonstration, making a purchase, or downloading a resource?

Engagement: Depending on the platform, you can also measure likes, comments, shares, and other interactions.

For website videos, analytics tools can help you compare the behavior of visitors who watch your video with those who don’t.

You can also experiment with different thumbnails, video introductions, calls to action, and placements on your website.

Remember that a successful explainer video isn’t necessarily the one that gets the most views. A video that attracts fewer viewers but generates more qualified leads or sales might deliver significantly more value to your business.

Common Explainer Video Production Mistakes to Avoid

Even with a talented creative team, certain decisions can make an explainer video less effective. Here are some common mistakes to watch out for:

Trying to communicate too much information. An explainer video should simplify information, not overwhelm viewers with every detail about your business. Focus on your most important messages and save additional information for your website or supporting materials.

Using too much technical jargon. Unless you’re specifically targeting an expert audience, avoid complicated terminology that might confuse viewers. Explain concepts in language your audience already understands.

Focusing on features instead of benefits. Viewers want to understand how your product or service helps them. Make sure your video communicates the practical value of what you’re offering.

Choosing an animation style based exclusively on price. The cheapest production option isn’t necessarily the best value. A visual style should complement your messaging and represent your brand appropriately.

Making revisions after animation begins. Changes to an approved script or storyboard can create additional production work. Take the time to carefully review these materials before approving them for animation.

Forgetting about sound design. Voiceover, music, and sound effects all contribute to the viewing experience. Even relatively simple animation can feel more polished when the audio is thoughtfully produced.

Not including a clear call to action. Don’t leave viewers wondering what to do next. Give them a specific, relevant action to take after watching your video.

By avoiding these mistakes and investing time in planning, you can create an explainer video that’s more engaging, easier to understand, and better aligned with your business objectives.

Explainer Video Production Resources

These articles are popular among people reading and researching about how to make an explainer video:

Still have questions about explainer video production?

Do you have a question about explainer video production that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Explainer Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Production Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Get a custom quote for your animated video and our production team will follow up with next steps.

contact us

Create Animation: How To Create A Custom Animation Video

If you want to learn how to create an animation, you’re in the right place! Video Igniter’s guide to creating a video animation explains everything you need to know in order to create custom animations – even if you have zero video production experience. Here, you’ll learn about the production process and what it’s like to create an animation when you work with an animation studio, freelancer or Video Igniter. At the end, we also include tips to help you save money on your production budget. Let’s dive in!

Create Animation

Examples of Animations You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

5 Ways to Create Animations

First, let’s take a look at 5 different ways you can make a custom animation. Most of these options are suited for people without video production or animation experience.

1). Hire a Freelance Animator

5 Ways to Create Animations

Hiring a freelance animator is a fast and affordable way to create a custom animation. Freelancers tend to be less expensive to work with and can create simple animations relatively quickly. Check out this companion article for tips on how to find and hire an animator.

2). Hire An Animation Studio

Create Animation Hire An Animation Studio

American animation studios are great for large projects where you need a specialized team to complete the project. Animation studios are expensive to hire and take more time to work with – but such is the nature of big projects where you can’t skip on quality. Check out this companion article for tips on how to find an animation studio for hire.

3). Hire Video Igniter Animation

Custom Animation Hire Video Igniter Animation

Video Igniter is a custom 2D and 3D animation production service. Our production team works with you on the script, storyboard, visual style and animation. Get in touch with our team to discuss your project and goals.

4). Use An Online Animated Video Maker

Create Animation Use An Online Animated Video Maker

There are a handful of online animated video maker services that provide libraries of pre-created assets, video templates and an online editor that you can use to customize your own video online. These services can enable you to create templated videos within a few hours and most of them cost less than $100/month to use.

5). Create Your Own Animation

Create Animation Create Your Own Animation

Thinking of picking up animation to create your own animations? Take a look at Adobe After Effects, Cinema 4D and Blender. These three powerhouse apps are the industry standards that everyone uses.

How to Create a Video Animation

If you opt to hire a freelance animator, an animation studio or Video Igniter to create your animated video, here’s what you can expect during the video animation creation process:

1). Animation Kickoff

How to Create a Video Animation Kickoff

Creating your animation starts with a kickoff call and or a questionnaire to learn about what kind of animation you want us to create. This is your opportunity to explain:

❓Who your target audience is?

❓What you want to communicate in your video?

❓What kind of visual style you want to use for your animation?

✅  What do you want viewers to do after they watch your animation?

2). Write The Script

Create Animation Write The Script

Download Video Igniter’s Free Script Writing Template

Now that we understand what kind of animation you want us to create, our script writers will develop the first draft of the script. We’ll review it with you and collect your feedback and incorporate your suggestions into the script. After the script gets your sign off, we move on to create the storyboard for your animation.

3). Create Your Animation Storyboard

Create Animation Create Your Animation Storyboard

Download Video Igniter’s Free Storyboard Template

The storyboard is like the blueprint for your animated video. Each page of the storyboard include a sentence (or part of a sentence), a mockup or rough sketch of the scene and written instructions to explain how everything moves in that shot. This way, the illustrators and animators have a clear understanding of what they’re supposed to create. We’ll review the storyboard with you, collect your revisions and incorporate them into the storyboard.

4). Review Soundtracks

Soundtracks

Music is used to enhance the presentation of key moments in your animation. Our team will select several soundtrack options for your video and share them with you for your feedback. Let us know which one(s) you prefer and we’ll acquire the license to legally use the music in your animation.

5). VoiceOver

VoiceOver

You will receive several voiceover auditions from our team. Let us know which voice(s) you prefer and we’ll hire the voiceover artist(s) to record the full audio for your animation. We’ll share the voiceover file(s) with you and give you an opportunity to review them and request edits.

6). Create Illustrations

Create Animation Concept Art

Our art director will review your brand guidelines, storyboard and target audience. Then, they will oversee the production of several pieces of concept art for your video. Let the art director know which one you prefer. You can also collaborate with our art director to refine your preferred visual style until you love it!

Create Animation Create Illustration

After the concept art is approved, our illustration team will use the concept art as a style reference and create the rest of the illustrations for your animation. You get an opportunity to review all of the illustrations and request revisions before approving them for production.

7). Create Your Animation

Create Animation Create Your Animation

Now that your illustrations, storyboard, voiceover and soundtrack are approved, it’s time for us to create your animation! When the first draft of your animation is ready, give it a detailed review with your team (and ideally members of your target audience). Collect everyone’s feedback and share it with us. We’ll incorporate your feedback and render out the final draft of your animation for you to use.

How Long Does It Take To Create An Animation?

How Long Does It Take To Create An Animation

The answer to this question varies based on the following factors:

⏰ How long is the animation? ️

❓ What visual style is used to create your animation?

✍️ Are you providing the script/storyboard or hiring your animator to create them for you? ️️

❓ When is your deadline?

To give you a baseline, it takes 3-6 weeks to create most 2D animated videos (up to 60 seconds in length). 3D animated videos take 2-3x as much time to create. If you have a fast approaching deadline, we offer a rush delivery animation service to speed up production.

What Does It Cost To Create Animation?

What Does It Cost To Create Animation

This answer to this question also varies based on the same factors listed above for how long it takes to create an animation. Animation budgets range from $1,000-$10,000,000+ per minute of animation that’s created. In general, most 2D animated videos can be produced for $1,500-$10,000 per minute of animation. 3D animated videos cost 2-4x more to produce. Get a quote for your video or request access to our newest price sheet.

How Do I Create Animation Videos For Free?

Quality animated videos tend to require a budget in order to create them. However, there are a few ways you can create animated videos for free. Check out this companion article about creating Free Animated Videos.

5 Ways To Save Money When Creating An Animation

Create Animation 5 Ways To Save Money When Creating An Animation

Here are 5 things you can do to save over $1,000 for each minute of animation you want to create:

1). Write the script for your animated video

Instead of hiring Video Igniter or an animation studio to create your script, you can download our free script writing template to create it yourself.

2). Create the storyboard for your animation

We’re happy to help you create the storyboard for your animation – but you can also download our storyboard template and create it yourself for free. Don’t worry, you don’t need to have artistic skills to create a storyboard. All you need to do is provide good descriptions of what you want us to create and we’ll take care of the artistic components.

3). Create the recording of the voiceover for your animation

Did you know it’s possible to record professional quality voiceovers at home or your office for free? No professional equipment or expensive software needed! Check out 1:31 in this video to learn how to record your own voiceover.

4). Use free, legal music

Stock audio websites are great but it can be expensive to purchase a broadcast license to legally use the music in your animation. If your video is going to be displayed on Facebook or Instagram, we recommend checking out Facebook’s Sound Collection. You can also check out Incompetech for a library of royalty free soundtracks you can use in your animation.

5). Use Pre-Created Assets

Instead of creating your animation 100% from scratch, it may be possible to reduce part of your animation’s production cost by using pre-made or stock assets like photos, images, clip art, text and 3D models.

How To Plan Your Animation Before Production Begins

Knowing how to create an animation is only part of the process. Before production begins, you also need to make decisions about where the animation will be used, what format you need, how viewers will experience it, and whether you may want to create additional versions in the future. Planning these details early can help you create a more effective animation and avoid unnecessary production work.

Choose the Right Animation Style

There is no single animation style that works for every project. The right style depends on your message, audience, brand, budget, and where the finished animation will be used.

For example, a software company may benefit from a clean motion graphics style that incorporates screenshots and interface elements. A consumer brand might prefer colorful 2D animation, while a product manufacturer may need detailed 3D animation to show how a physical product works.

When deciding how to create an animation, think about the visual style as a communication tool rather than simply choosing the style you think looks the coolest. The animation should make your message easier to understand and support the expectations of your target audience.

Decide Where Your Animation Will Be Used

An animation created for a website may need to be designed differently from one created for social media, a sales presentation, a trade show, or a television commercial.

Consider the environment in which your audience will watch the video:

  • Website: Viewers may watch with or without sound and may encounter the video while scrolling.
  • Social media: The opening seconds need to capture attention quickly, and vertical video may be preferred.
  • Sales presentations: The animation may need to explain a product or concept to a smaller audience during a presentation.
  • Trade shows: Your video may play continuously while people walk past, meaning the visuals should communicate information even when nobody hears the narration.
  • Advertising: The animation may need multiple versions for different audiences, placements, or campaign objectives.
  • Training: The content may need to prioritize clarity and comprehension over entertainment.

Knowing where your animation will appear allows the production team to make better decisions about pacing, framing, text, audio, and duration.

Plan Your Aspect Ratios Before You Create Animation

One of the easiest production details to overlook is video orientation. A video created in a traditional horizontal 16:9 format does not automatically translate perfectly into a vertical 9:16 format.

Important visual elements may need to be repositioned when the composition changes. Text may need to be resized, characters may need to move, and scenes may need to be reframed.

If you know you need horizontal, vertical, and square versions of your animation, tell your animator before production begins. The scenes can be designed with multiple aspect ratios in mind, making it easier to create additional versions later.

Make Your Animation Understandable Without Sound

Many viewers encounter online video while their device is muted. This is particularly important for animations distributed through social media, websites, and digital advertising.

Captions and subtitles can make your animation easier to follow without audio. You should also consider whether important information is being communicated exclusively through narration.

Visual storytelling, on-screen text, icons, diagrams, and other graphic elements can reinforce the voiceover and make the message easier to understand. This does not mean putting every word of the narration on screen. Instead, use visual elements to emphasize the most important information.

Consider Accessibility During Animation Production

Accessibility is another factor worth considering before you create an animation. Readable text, appropriate contrast, captions, and sufficient time to process important information can make a video easier for a wider audience to understand.

If your animation will be used for education, employee training, healthcare, government, or other accessibility-sensitive applications, discuss your requirements with your animation producer before production begins.

Building accessibility into the creative process is generally easier than trying to redesign an animation after it has already been completed.

Prepare for Multiple Languages

If your company serves customers in multiple countries, consider whether you will eventually need translated versions of your animation.

Localization can involve more than translating the voiceover. On-screen text may need to change, translated narration can alter scene timing, and some languages may require more or less space than the original language.

If you expect to create multiple language versions, tell your production team at the beginning of the project. The animation can be designed so that text, graphics, and timing are easier to adapt.

Decide Which Files and Versions You Need

Before you create an animation, determine what you actually need to receive when production is finished.

Instead of requesting only one final video, you may want several deliverables depending on your distribution strategy. These could include:

  • High-resolution master video
  • Web-optimized video
  • Vertical social media version
  • Square social media version
  • Short promotional cutdowns
  • Captioned version
  • Subtitled version
  • Different language versions
  • Still images from the animation
  • Short clips for advertisements or social posts

You should also clarify whether editable project files or source artwork are included in the agreement. Different animation producers have different policies regarding source files and intellectual property, so these details should be discussed before production starts.

Create Animation That Can Be Reused

A custom animation can potentially become the foundation for multiple pieces of content.

For example, individual scenes can sometimes be adapted into shorter social media clips, sales presentations, website graphics, advertisements, or educational materials. Still frames from the animation can also be used as thumbnails, blog images, presentation graphics, or other marketing assets.

If you anticipate needing additional content later, tell your animator before the project begins. The production team can potentially structure the artwork and animation in a way that makes future adaptations easier.

Should You Use AI To Create Animation?

AI tools are becoming increasingly useful for animation production. They can assist with brainstorming, concept development, image generation, voiceover, editing, and other parts of the creative process.

However, AI-generated animation is not necessarily the right solution for every project. Businesses that need consistent branding, accurate product demonstrations, custom visual storytelling, or extensive revisions may benefit from having experienced artists and animators oversee the final production.

AI can also be used as a production tool within a larger human-led workflow. The important question is not simply whether AI can create an animation, but whether the resulting video gives you the level of creative control, consistency, accuracy, and originality your project requires.

Create Animation With the End Goal in Mind

The most effective animation projects begin with more than a script and a visual idea. They begin with an understanding of how the finished video will actually be used.

Before you create an animation, think about your audience, distribution channels, video orientation, accessibility requirements, language versions, required deliverables, and potential future uses. Making these decisions before production begins gives your animation team the information they need to create a video that works in the real world—not just a video that looks good in a demo reel.

How To Get Started Creating Your Animation

Create Animation How To Get Started Creating Your Animation

Ready to get production started on your animation? Here are a few ways you can initiate the animation creation process:

1). Reach out to us with a description of your project and we’ll send you a quote.

2). Fill out this questionnaire so that we can learn specific details about your project.

3). Schedule a call with our production team to discuss your animation.

4). Request access to our newest price sheet.

Create Animation Production Resources

These articles are popular among people reading and researching about how to create an animation:

Still have questions about creating animations?

Do you have a question about how to create an animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio. “Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Get a custom quote for your animated video and our production team will follow up with next steps.

contact us

Custom Animation: Learn How Custom Animations Are Made

If you want to make a custom animation, you’re in the right place! Custom animation offers a unique and engaging way to communicate your brand’s message, leaving a lasting impression on viewers. If you’re considering creating a custom animation but need a professional animator, this guide is for you. In this article, we’ll explore the benefits of custom animation, showcase examples of its applications, explain how the production process works and provide valuable insights on finding the perfect animator to bring your vision to life.

Custom Animation

I. Benefits of Custom Animation

Unique Brand Identity and Messaging: Custom animation enables you to tailor your brand’s visual identity and messaging in a way that resonates with your target audience. By incorporating your brand’s colors, style, and tone, you can create a cohesive and memorable brand experience.

Enhanced Creative Freedom and Storytelling: Animation has the power to captivate viewers, evoking emotions and conveying complex ideas in a visually appealing manner. By using dynamic motion design, custom characters, and unique visuals, custom animation enables you to create and tell compelling stories that captures your audience’s attention.

Targeted Communication and Audience Connection: Custom animation enables you to tailor your message to specific demographics or segments of your target audience. By understanding their preferences and interests, you can create animations that deeply resonate with viewers, forging a strong connection and driving engagement.

II. Examples of Custom Animation

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

III. How To Find the Right Animator for Your Custom Animation Project

How To Find the Right Animator for Your Custom Animation Project

Identifying the right animation producer for your project is a key step in the production process. Here are our tips for identifying and evaluating different animated video production companies for your project.

1. Research and Shortlist Potential Animators

Start by researching and identifying animators who specialize in custom animations. Look for professionals with a strong portfolio and expertise in your desired animation style.

2. Evaluate Portfolio and Expertise

Review the animators’ portfolios to assess the quality and creativity of their previous work. Consider their experience in creating animations similar to your vision.

3. Checking Client Testimonials and Reviews

Delve into testimonials and reviews from previous clients to gain insights into the animators’ professionalism, communication skills, and ability to meet deadlines.

4. Review Pricing

After you’ve identified the most qualified candidates for your project, review their pricing options to ensure they can work with your budget.

5. Schedule A Call

Now that you’ve reviewed pricing, production examples and testimonials, reach out to your top candidates and to get acquainted with their team to figure out who is going to be the best fit for your project.

IV. Factors to Consider When Hiring an Animator

Custom Animation Factors to Consider When Hiring an Animator

Here are a few extra things to keep in mind when you hire an animator to create a custom animation:

Budget Considerations and Pricing Models:

Determine your budget for the custom animation project and explore different pricing models offered by animators, such as hourly rates, fixed fees, or project-based pricing. Make sure to check to see how many revisions are included in the price; some animators charge extra for more than 1-2 rounds of edits.

Collaboration and Communication Process:

Ensure that the animator has a collaborative approach and effective communication channels in place to keep you involved throughout the production process. Clear and timely communication is key to a successful collaboration.

Project Timelines and Deadlines:

Discuss the project timeline and ensure that the animator can deliver the final product within your desired timeframe. Some animators offer a rush delivery upgrade if you need to produce content faster than their standard production timeline.

Intellectual Property Rights and Usage Agreements:

Clarify the ownership and usage rights of the custom animation. Ensure that the animator transfers the necessary rights to you and that they respect your intellectual property.

V. How To Make A Custom Animation?

Custom Animation How To Make A Custom Animation

1). Initial Consultation and Concept Development

Collaborate with the animator to define the objectives, target audience, visual style and desired outcomes of your custom animation.

Custom Animation Initial Consultation and Concept Development

2). Scriptwriting

Our team will develop a compelling script that effectively communicates your message and engages your audience. You get an opportunity to review the script and request revisions.

Custom Animation Script Writing

Download Video Igniter’s Free Script Writing Template

3). Storyboarding

Once the script is approved, we create the storyboard. The storyboard is a visual roadmap of the animation. It provides instructions to the illustrators and animators about what they’re supposed to create in each scene. We will review the storyboard with you to ensure it documents all the relevant details that the production team needs.

Custom Animation Storyboarding

Download Video Igniter’s Free Storyboard Template

4). Illustration

Our art director will create concept art for your custom animation. Collaborate with our art director to refine your preferred visual concept until you love it! Then, our art team creates al of the custom illustrations for your video. You get an opportunity to review all the art and request edits before approving them for production.

Custom Animation Illustration

5). VoiceOver

You will receive several voiceover auditions to review. The right voice can enhance the emotional impact and clarity of your custom animation. Let us know which one you prefer and we’ll oversee the recording of the full voiceover. You get an opportunity to review the full VO and request edits before approving it for production.

VoiceOver

6). Sound Selection

Our team will select some options for the video’s background music and sound effects to enhance the storytelling. Using the right soundtrack and SFX can help evoke emotions and create a memorable audio experience. You get to pick which soundtrack is ultimately used and our team will take care of acquiring the license for you to use the music in your video.

Soundtrack

7). Animation

After the voiceover, illustrations and soundtrack are approved, we can create your custom animation. We will share the first draft as soon as it’s ready. Give the animation a detailed review and share your feedback. Our team will incorporate your edits and render out the final draft of your custom animation.

Custom Animation Video

VI. Tips for Maximizing the ROI of Your Custom Animation

To ensure your custom animation delivers the desired results for your business, here are some high impact tips:

Tips for Maximizing the ROI of Your Custom Animation

Define Clear Objectives and Your Target Audience:

Clearly define the goals of your animation and identify your target audience to create a focused and impactful animation. The more specific you can be, the more we can tailor the story to speak to the unique needs and interests of your audience.

Incorporate Branding Elements and Consistency:

Infuse your brand’s visual elements, such as colors, logos, and fonts, into the animation to maintain consistency and reinforce brand identity.

Optimize Your Custom Animation for Various Platforms and Channels:

Ensure that your custom animation is optimized for different platforms and channels, such as social media, websites, and presentations, to maximize its reach and impact. Some animations can be designed to play in horizontal, vertical and square video formats.

Reaching and Engaging the Right Audience:

Syndicate your videos on the right platforms to get your custom animation distributed in front of your intended audience.

Include a CTA to Generate Leads and Increase Conversions:

Include a clear call to action at the end of your custom animation to drive viewers to take the desired action, such as signing up for a newsletter, downloading your app or making a purchase. Check out this companion article for tips on how to increase the conversion rate of your video.

VII. Frequently Asked Questions about Custom Animation

Frequently Asked Questions about Custom Animation

How long does it take to create a custom animation?

The time required to create a custom animation depends on the complexity of the project and the animator’s workload. A 30-60 second 2D animated videos takes 3-6 weeks to create. 3D animated videos take 2-4x more time to create. Want to figure out how long it will take to create your custom animation? Contact our production team or fill out this questionnaire.

How long does it take to create a custom animation

What should be included in a custom animation brief?

A custom animation brief should include information about your brand, the objectives of the animation (including key talking points), the target audience, the desired visual style and tone, the duration, the deadline, and any specific requirements or references.

How can I ensure my custom animation aligns with my brand’s style?

To ensure alignment with your brand’s style, provide clear guidelines and examples of your brand’s visual identity, including colors, logos, fonts, and any existing brand assets. Collaborate closely with the animator and provide feedback throughout the production process. During the design phase, the art director will create multiple visual concepts for the video; this is the prime time to focus on ensuring the finalized visual concept is aligned with your brand’s visual style.

What is the typical cost of hiring an animator for a custom animation project?

What is the typical cost of hiring an animator for a custom animation project

The cost of hiring an animator or an animation studio varies depending on factors such as the complexity of the animation, the length of the project, the animator’s experience and skill level, and their pricing model. It’s best to discuss your budget and requirements with animators to obtain accurate cost estimates. In general, a 60 second 2D animated video typically costs between $1,500-$10,000 to create (although they can also go over $100,000). 3D aniamted videos cost 2-3x more to create. Check out Video Igniter’s current price sheet here. You can also contact our team to get a custom quote.

VIII. Types of Custom Animation Projects

Custom Animation Types of Custom Animation Projects

Custom animation is being used everywhere from entertaining/funny content all the way to high end educational videos and promotional sales content. Here’s a quick overview of the different types of custom animated video projects people create.

Explainer Videos

Simplify complex concepts and guide your audience through your product or service offerings using engaging animated visuals. For example, an explainer video can demonstrate how a software product works or explain the benefits of a service. Explainer videos can also be used to explain new information like how vaccines work or what to expect during a medical procedure.

Product Demonstrations

Showcase the features and benefits of your products in action through captivating animations that highlight their unique qualities. For instance, a product demonstration animation can show the functionality of a new gadget or showcase the versatility of a piece of equipment. Product demonstration animations can be created using 2D or 3D animation.

Brand Introduction

Introduce your brand to the world in a visually striking and memorable way, leaving a lasting impression on your audience. This type of animation can capture your brand’s essence, values, and mission, helping you establish a strong brand identity.

Training and Educational Videos

Custom Animation Training and Educational Videos

Deliver educational content in an engaging and entertaining manner through animations that simplify complex topics. This type of animation can be used for employee training, educational courses, or tutorials, making learning more enjoyable and effective.

Marketing and Advertising Campaigns

Create eye-catching and persuasive animations for your marketing campaigns, driving brand awareness and conversions. Whether it’s a social media ad, a promotional video, or a TV commercial, custom animation can help you stand out in a crowded marketplace.

Custom Animation Marketing and Advertising Campaigns

What Makes Custom Animation Truly Custom?

The biggest advantage of custom animation is the ability to create visuals specifically for your organization instead of adapting a pre-existing template. But custom animation involves more than simply adding a logo or changing a few colors. A truly custom animated video is designed around your message, brand, audience, products, and the way you intend to use the finished content.

Custom Animation vs. Template-Based Animation

Template-based animation tools can be useful when you need to create simple content quickly. They typically provide pre-built characters, scenes, transitions, icons, and other visual elements that can be assembled into a finished video.

Custom animation takes a different approach. Instead of choosing from a limited library of existing assets, the creative team develops visuals specifically for the project. This gives you more control over the appearance, storytelling, pacing, and overall personality of the animation.

For businesses with an established visual identity or a product that needs to be represented accurately, this distinction can be especially important. A custom animation can depict your actual product, interface, equipment, environment, employees, customers, or other brand-specific elements rather than relying on generic graphics.

Use Your Existing Brand and Product Assets

When starting a custom animation project, gather as many useful brand assets as possible. Existing materials can give the animation team a better understanding of your visual identity and can sometimes make production more efficient.

Useful assets may include:

  • Brand guidelines
  • Logos and approved logo variations
  • Brand colors and typography
  • Product photography
  • Product packaging
  • UI and software screenshots
  • Illustrations and icons
  • Presentation graphics
  • Existing marketing materials
  • Previous video content

These assets don’t necessarily need to appear exactly as they currently do in the finished animation. They can instead serve as visual references that help the production team develop a consistent creative direction.

For software companies, for example, providing screenshots or recordings of the actual product can help an animator create a more accurate product demonstration. For physical products, photographs, diagrams, dimensions, and reference videos can help the team understand how the product should look and operate.

Design Custom Animation for Multiple Uses

One custom animation can potentially become a larger collection of marketing and communication assets. This is something worth considering before production begins.

For example, a 90-second custom animated video could potentially be adapted into several shorter clips for social media, a website header video, sales presentation content, paid advertising, or an onboarding experience. Individual frames or illustrations could also potentially be reused as website graphics, presentation slides, email imagery, or promotional materials.

If you know you will need multiple versions, tell your animation producer at the beginning of the project. The animation can then be designed with those future applications in mind.

This approach can make custom animation a more valuable long-term creative asset instead of a video that is used once and then forgotten.

Consider Accessibility When Designing Custom Animation

Accessibility should be considered during the design process, particularly when custom animation is being created for public-facing websites, educational programs, employee training, healthcare organizations, or large businesses.

Captions and subtitles can make animated videos easier to understand for viewers who cannot or do not want to listen to audio. Clear typography, sufficient contrast, readable text sizes, and appropriate pacing can also improve the viewing experience.

It is also useful to avoid communicating essential information exclusively through color or audio. Important instructions, statistics, product information, and calls to action should remain understandable through the visual presentation of the video.

Discuss accessibility requirements with your animation team before production starts rather than trying to retrofit every requirement after the animation is finished.

Plan for Multilingual Custom Animation

A custom animated video may eventually need to be translated into multiple languages. Planning for localization before production can prevent significant rework.

Translated scripts can be longer or shorter than the original script, which may affect narration timing and on-screen text. Some languages also require different typography or changes to the layout of visual elements.

If your company operates internationally, consider whether you will eventually need versions of the animation in Spanish, French, German, Japanese, or other languages. Your production team can account for these possibilities when designing scenes, creating graphics, and timing the animation.

Planning for localization early can make it much easier to create additional language versions later.

Understand Your Custom Animation Deliverables

Before approving a custom animation project, make sure you understand exactly what you will receive at the end of production. The final video file may be the primary deliverable, but you may need additional versions for different applications.

Depending on your project, useful deliverables could include:

  • A high-resolution master video
  • A web-optimized version
  • Social media cutdowns
  • Vertical or square versions
  • Captioned versions
  • Subtitled versions
  • Different language versions
  • Short promotional clips
  • Still images taken from the animation

You should also clarify whether editable project files, illustrations, or other source materials are included. Ownership and delivery terms can vary between animation companies and projects, so these details should be established in your agreement before production begins.

Think About Future Updates

Another advantage of custom animation is that it can be created around your specific business and messaging. However, businesses change. Products receive new features, websites are redesigned, prices change, and marketing messages evolve.

If you expect your animation to require future updates, discuss that possibility with your production team. Depending on how the project is constructed, certain elements may be easier to update than others.

For example, a software company may want to update screenshots when its interface changes. A company launching a product may eventually need to replace pricing, product specifications, or a call to action.

Planning for potential updates can help you avoid having to completely recreate an animation when only a small portion of the content needs to change.

When Is Custom Animation Worth the Investment?

Custom animation makes the most sense when the video needs to communicate something that generic templates cannot effectively represent. This could include a complex software workflow, a unique product, a specialized service, a distinctive brand story, or a message that requires a specific visual style.

If your goal is simply to produce a quick social media video with basic information, a template-based tool may be sufficient. But when accuracy, originality, brand consistency, and creative control matter, custom animation can provide significantly more flexibility.

The best custom animation projects begin by considering not only what the finished video should look like, but also how it will be used, who will see it, where it will appear, and how it may need to evolve in the future. Thinking about these factors before production begins can help you get more value from your custom animation investment.

IX. How to Start Making Your Custom Animation

Here are 4 ways you can get the ball rolling on your upcoming custom animation project:

1). Contact us for a quote! Share some details about your project and we’ll get back to you with a quote in ~24 hrs.

2). Schedule a call to talk about your project, goals, timeline and budget.

3). Request access to our newest price sheet.

4). Fill out this questionnaire to help us learn about the details of your project. We’ll follow up with a quote and details about your production timeline.

Custom Animation Production Resources

These resources are popular among people reading and researching about how to make custom animations:

Learn How To Create A Custom Animation

How To Hire And Collaborate With A 2D Animator

Read The Animated Video Production FAQ

How To Turn Your Script Into An Animation

Still have questions about custom animation?

Do you have a question about custom animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Custom Animation Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Custom Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Success Stories & Testimonials

Ready to make your custom animation? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Get a custom quote for your animated video and our production team will follow up with next steps.

contact us

How We Make Animated Videos: A Step-by-Step Tutorial

If you want to learn how to make animated videos, you’re in the right place! In the age of digital media, animated videos have emerged as a powerful communication tool. This article will guide you through the process of how we make animated videos so that you can have an understanding of what’s involved before you get production started on your animated video.

Make Animated Videos

Preparing To Make Your Animated Video

Hiring an animator is an important step when you make an animated video. But before you get production started, here are the important things to think through before you begin making your animated video:

Animation Creator Project Kick Off

Define Your Objective

An animated video is as effective as the objective it serves. This objective could range from raising brand awareness, promoting a product or service, or telling a compelling story. Having a clear objective will guide the creative process and ensure that your video resonates with your audience.

Identify Your Target Audience

Understanding your target audience’s preferences, interests, and needs is critical to the success of your animated video. Be specific about who your audience is in order to identify their likes and dislikes, and tailor your video accordingly. The more your video aligns with your audience’s interests, the more engaging it will be.

Craft Your Script

Make Animated Videos Craft Your Script

The script is the backbone of your animated video. It should be concise, engaging, and have a clear call to action. A well-structured script includes an introduction, a body where the main message is conveyed, and a conclusion that wraps up the video and prompts the viewer to take action.

Don’t feel like writing your script? Don’t worry, our professional animation team can write your script for you!

Examples of Animated Videos You Can Make With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or to schedule a call start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How To Make Animated Videos

How To Make Animated Videos

Time to learn how to make animated videos. The production process includes 6 major deliverables. You get an opportunity to review each of them and request edits before moving on to the next stage of production.

1. Choose the Right Animated Video Producer

Make Animated Videos Choose the Right Animated Video Producer

The first step in making your animated video is selecting the right producer. Look for a producer who understands your vision, has a proven track record, and is capable of delivering high-quality videos that meet your objectives.

Take a look at our portfolio to see our latest and greatest creations.

2. Project Kick Off Call

 

Once you’ve chosen a producer, set up a kick-off call to discuss your project in detail. This is your opportunity to clarify your objectives, target audience, explain the visual style you want to use for the video and any specific requirements for the video.

3. Write Your Script

With your objectives and audience in mind, begin crafting your script. Remember to keep it simple and engaging, using a language that resonates with your viewers. This guide includes examples and explains how to write the script for your video.

Make Animated Videos Write Your Script

Download Video Igniter’s Free Script Writing Template

Don’t feel like writing your script? Our team is happy to step in and write your script for you.

4. Create Your Storyboard

A storyboard is a visual representation of your script and tells the illustrators and animators what they should create (download our storyboard template here). It consists of a series of sketches or illustrations that show how the story unfolds. This step is crucial in visualizing your video and ensuring that all elements align with your objectives.

Make Animated Videos Create Your Storyboard

Download Video Igniter’s Free Storyboard Template

Don’t want create the storyboard for your video? No worries – our team can make it for you.

5. Record The VoiceOver

Whether you choose a professional voice actor or record it yourself, ensure that the tone and energy of the voiceover is clear, engaging and enhances the message of your video. Our team can audition voiceover talent and let you select your favorite artist(s) to submit recordings for your video.

Voiceover

6. Selecting Music and SFX

Music and sound effects (SFX) add depth and emotion to your video. We’ll choose music and SFX that complement your video’s tone and mood, and help to convey your message more effectively.

Soundtrack

7. Create Concept Art and Illustrations

Our art director develops concept art for your video. You select your favorite one and refine the details til you love it. Then, our illustration team creates all of the custom art for your video and gives you a chance to request edits before you approve the art for production.

Make Animated Videos Illustrations

8. Animate Your Video

This is where your video comes to life. The animation process involves transforming your storyboard, voiceover, music, and illustrations into a dynamic and engaging video. We’ll send you the first draft as soon as it’s ready. You get the opportunity to review the video and request edits.

Make Animated Videos Animate Your Video

How To Keep Costs Down When Making Animated Videos?

Here are 5 quick tips to help you keep your video production costs down when you hire an animated video production company:

How To Keep Costs Down When Making Animated Videos

✅ Write the script for your animated video. Download our free script writing template here.

✅ Create the storyboard for your animated video instead of hiring someone to create it for you. Download our free storyboard template here.

✅ Use free, legal music in your video. For Facebook and Instagram videos, check out the Facebook Sound Collection. If you’re displaying your video on TV or other platforms you can use free music from Incompetech (as long as you credit the artist).

✅ Use text, icons, clip art, stock footage, and pre-created 3D models in your video. Using pre-created assets can sometimes help lower your production budget.

✅ Record the voiceover for your animated video. Watch our video to learn how you can record professional quality voiceovers at home or in the office for free!

How much does it cost to make animated videos?

How much does it cost to make animated videos

Check out our current price sheet here.

Most 2D animated videos can be made for $1500-$10,000 for each minute of content that’s being created. 3D animated videos cost 2-4x more to produce.

Get a quote for your animated video.

How long does it take to make an animated video?

How long does it take to make an animated video

A 60 second 2D animated video can be created in 3-6 weeks depending on the complexity of the animation. 3D animated videos take 2-4x more time to produce. Longer videos can take months or a year to produce. If you need to speed up production to meet a deadline, rush delivery animation is available.

Want to figure out how long it will take to make your animated video? Send us a message or schedule a call.

Deep Dive: Check out this companion article for a deep dive that answers the question: How Long Does It Take To Animate A 1 Minute Video?

What To Consider After You Make Your Animated Video

Making an animated video doesn’t end when the animation is approved. If you want your video to perform well across different channels, it’s important to think about how the finished animation will be delivered, adapted, and used after production. Planning these details before you make an animated video can save time and prevent expensive revisions later.

Choose the Right Video Format for Each Platform

Choose the Right Video Format for Each Platform

One animated video may need to be adapted into several different formats depending on where you plan to publish it. A video created for your homepage or YouTube may work best in a traditional horizontal format, while social media platforms often favor vertical or square videos.

When you make animated videos for multiple platforms, consider creating versions such as:

  • 16:9 horizontal for websites, YouTube, presentations, and television
  • 9:16 vertical for TikTok, Instagram Reels, YouTube Shorts, and other mobile-first platforms
  • 1:1 square for certain social media feeds
  • Short cutdowns for paid advertising, social posts, and promotional campaigns

It is usually more efficient to plan these versions before animation begins. Your animator can design compositions, text, characters, and other visual elements so they can be adapted to different aspect ratios without rebuilding the entire video.

Make Animated Videos That Work Without Sound

Make Animated Videos That Work Without Sound

Many people watch videos in environments where they cannot or do not want to use audio. This makes it important to consider how much of your message depends on the voiceover.

Adding captions or subtitles can make your animated video more accessible and easier to understand when the sound is turned off. Important information should also be communicated visually rather than relying exclusively on narration.

When you make animated videos for social media or advertising, consider creating a version with burned-in captions as well as a clean master that can support platform-specific subtitle files.

Plan for Accessibility

Plan for Accessibility

Accessibility should be considered during production rather than treated as something to add at the very end. Animated videos can be made easier to understand by using readable typography, appropriate contrast, clear visual hierarchy, and captions.

tAvoid putting important information in extremely small text or displaying important details so quickly that viewers cannot reasonably read them. If your video is intended for education, training, healthcare, government, or other accessibility-conscious environments, discuss accessibility requirements with your animation producer before production begins.

Planning accessibility from the beginning can also improve the viewing experience for everyone, not just viewers who require accommodations.

Consider Localization and Multiple Languages

Consider Localization and Multiple Languages

If your animated video will be used internationally, think about localization before the animation is completed. Translating an existing video can involve more than replacing the voiceover.

Different languages can require different amounts of space for on-screen text. Some languages may also require different typography, reading directions, or changes to graphics and layouts. A voiceover may need to be recorded again with a different narrator, and animated scenes may need to be adjusted to accommodate the translated script.

If you know that you will eventually need multiple language versions, tell your animation team before production begins. The original project can then be designed with localization in mind, potentially making future versions faster and less expensive to produce.

Request the Right Final Deliverables

Request the Right Final Deliverables

Before you make an animated video, determine exactly what files you will need when production is complete. A single finished MP4 may not be enough for every marketing or communication need.

Depending on the project, you may want to request:

  • A high-resolution master video
  • Web-optimized video files
  • Social media versions
  • Vertical and square versions
  • Captioned or subtitled versions
  • Shorter cutdowns
  • Thumbnail images or still frames
  • Versions with and without text
  • Different language versions

You should also discuss whether project files or editable source assets will be provided. This depends on the agreement you have with your animation producer, so clarify ownership and delivery terms before production starts.

Think About How You Will Measure Results

Think About How You Will Measure Results

The best animated video is not necessarily the one with the most impressive visuals. It is the one that accomplishes the purpose it was created for.

Before you make animated videos for marketing, sales, education, or internal communications, determine how you will evaluate success. Depending on the project, useful measurements could include video views, watch time, completion rate, click-through rate, conversions, lead generation, engagement, training completion, or sales-team usage.

For example, an animated product video on a landing page may be evaluated based on whether it helps increase conversions. An employee training animation may be more effectively measured by comprehension or course completion.

Defining the measurement criteria in advance gives your animation team a clearer understanding of what the video needs to accomplish.

Plan for Repurposing Your Animated Video

Plan for Repurposing Your Animated Video

A well-produced animation can often be used in more places than originally planned. Instead of creating one video for one campaign, consider how the underlying creative assets could support additional marketing and communication efforts.

A longer animated video could potentially be turned into several short social clips. Individual scenes could become presentation graphics, website illustrations, advertisements, or sales enablement content. Still images from the animation may also be useful for thumbnails, blog posts, email campaigns, and other digital marketing materials.

If you expect to reuse your animation, tell your production team before work begins. Designing the project with repurposing in mind can make it easier to create additional content later.

Should You Use AI to Make Animated Videos?

Should You Use AI to Make Animated Videos

AI tools can now assist with many parts of the animation process, including brainstorming, concept development, image generation, voiceover, editing, and production assistance. However, AI-generated content is not automatically the best choice for every animated video.

For projects that require a consistent brand identity, custom illustrations, precise storytelling, product accuracy, or extensive revisions, a professional animation team may provide greater creative control. AI can also be incorporated as a production tool while keeping human artists, animators, and creative directors responsible for the final result.

When deciding how to make animated videos, consider the importance of originality, consistency, editability, brand control, and the intended use of the finished video—not simply how quickly a tool can generate an animation.

Ultimately, making a successful animated video requires more than producing attractive visuals. The strongest projects consider the viewing platform, accessibility, localization, deliverables, performance goals, and future uses before animation begins. By planning these factors early, you can create an animated video that is more useful, adaptable, and effective long after the initial production is complete.

Wrap Up

Creating an animated video involves careful planning, creativity, and a clear understanding of your objectives and audience. Whether you’re a brand looking to boost awareness, an educator aiming to simplify complex topics, or a storyteller wanting to bring your narrative to life, animated videos can help you achieve your goals. Contact Video Igniter today to help you make your animated video and unleash your creativity.

Production Resources To Help Make Animated Videos

Production Resources To Help Make Animated Videos

These resources are popular among people researching and reading about how to make animated videos:

How To Make Memorable Animated Commercials

Animated Video Production FAQ

Video Igniter – The Animated Video Production Service Of The Future

Custom Animated Video FAQ

Still have questions about how to make animated videos?

Do you have a question about making animated videos that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Make Animated Videos Success Stores & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Get a custom quote for your animated video and our production team will follow up with next steps.

contact us

The Ultimate Guide to Choosing an Animation Creator for Your Project

If you’re looking for an animation creator to help you turn your idea into a custom animated video, you’re in the right place! Whether you’re looking to create an explainer video for your startup, an educational series, or a promotional ad, finding the right animation creator is crucial to the success of your project. This comprehensive guide will help you navigate the production process and help you find the perfect animated video creator for your project.

Animation Creator

Examples of Videos You Can Get With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.




Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Understanding the Role of an Animation Creator

An animation creator is a professional or team of professionals who use computer software to create animated 2D or 3D images. These professionals use their unique blend of creativity, storytelling, and technical skills to bring your ideas to life. They can work in various industries from advertising and gaming to film and education, creating everything from short animated clips to full-length feature films.

Key Factors to Consider When Choosing an Animation Creator

Key Factors to Consider When Choosing an Animation Creator

Experience, Expertise & Creativity

The animation creator’s experience and expertise should align with the requirements of your project. Consider their portfolio and previous work experience. Do they have experience in your industry or with the type of animation you need? If you require a specific animation style or technique, ensure the creator is well-versed in it.

Technical Proficiency

Creating a custom animation requires proficiency in multiple software programs. The animation creator should be skilled in using industry-standard software like Adobe After Effects, Maya, Cinema 4D, or Blender. Their technical skills will impact the quality and effectiveness of your animation.

Animation Creator Technical Proficiency

Communication and Collaboration

Good communication and collaboration are crucial for a successful project. The animation creator should be open to your ideas, provide valuable input, and keep you updated on the project’s progress. They should understand your vision and be able to translate it into a compelling animation.

What are the different types of animation creators?

There are several types of animation creators you can work with, each with their own unique pros and cons. Let’s explore some of the most common types:

Traditional Animation

What are the different types of animation creators

Traditional animation involves the use of hand-drawn or painted frames, which are then photographed or scanned to create the illusion of movement. This method has a rich history and is still cherished for its artistic appeal. Traditional animation can also be referred to as ‘frame by frame’ animation or cel animation.

Pros:

  • Offers a distinct handcrafted and organic look.
  • Allows for intricate details and expressive character animations.

Cons:

  • Time-consuming and labor-intensive process.
  • One of the most expensive forms of animation.
  • Requires skilled artists and animators.
  • Limited flexibility for making quick changes or revisions.

2D Digital Animation

Animation Creator 2D Digital Animation

2D digital animation involves creating animated content using computer software that mimics traditional animation techniques. Artists draw characters and backgrounds using digital tools. Then, animators use software programs to help manipulate the images and add motion.

Pros:

  • Faster workflow compared to traditional animation.
  • Easier to make modifications and revisions.
  • Offers a wide range of unique visual styles and effects.
  • Less expensive than traditional animation.

Cons:

  • Still requires strong drawing and animation skills.
  • Limited depth and dimension compared to 3D animation.
  • May lack the organic feel of traditional animation.

3D Animation

Animation Creator 3D Animation

3D animation utilizes computer-generated imagery (CGI) to create realistic or stylized animations in a three-dimensional space. It involves modeling, rigging, texturing, and animating virtual objects or characters.

Pros:

  • Provides a high level of realism and depth.
  • Allows for complex and dynamic camera movements.
  • Offers a wide range of visual effects and rendering options.

Cons:

  • Requires specialized software and technical expertise.
  • Long rendering times for complex scenes.
  • 3D animation is the most expensive form of animation.
  • Can be resource-intensive in terms of hardware and software requirements.

Stop Motion Animation

Animation Creator Stop Motion Animation

Stop motion animation involves capturing a series of still images of physical objects or models, moving them slightly between each frame, and then playing them back rapidly to create the illusion of movement.

Pros:

  • Creates a unique and tangible aesthetic.
  • Allows for creative use of different materials and textures.

Cons:

  • Requires meticulous attention to detail and patience.
  • Time-consuming due to the manual manipulation of objects.
  • Limited flexibility for making changes once filming is complete.

Motion Graphics

Animation Creator Motion Graphics

Motion graphics combine elements of animation, graphic design, and filmmaking to create visually engaging and dynamic content. It often involves the use of typography, shapes, icons, and graphical elements.

Pros:

  • Ideal for conveying information and enhancing visual storytelling.
  • Offers flexibility in terms of style and design.
  • Can be integrated seamlessly with live-action footage or other media if you want to add animation to your video.

Cons:

  • Less suitable for character-based narratives.
  • Requires a good understanding of design principles.
  • May require specialized software & plugins for advanced effects.

DIY Animation Templates

DIY Animation Templates

Sites like Wideo, Vyond, Powtoon and Animaker provide libraries of video templates and pre-created characters, scenes and objects that you can use to create your own animations using their online editing platforms.

Pros:

  • Costs less than hiring a professional animation creator.
  • You can produce videos whenever you want.
  • Videos can be made in a few hours or days.

Cons:

  • You have to do all the work yourself.
  • Your videos will look like everyone else’s videos because they use the same templates, characters and designs.
  • There are limitations to the types of animations you can create with these services.

Video Igniter Animation

Animation Creator Video Igniter Animation

Video Igniter is an online animation creator that does all the work for you. You can use Video Igniter to create any kind of animated video you can imagine. Simply describe the video you want and sit back while Video Igniter’s team of professional animators creates your 100% custom animated video for you.

Pros:

  • Video Igniter does all the work for you.
  • Zero video production experience needed.
  • Video Igniter can create any kind of 2D or 3D animated video you can imagine.
  • Costs less than hiring a traditional animated video production company.

Cons:

  • Production takes several weeks because everything is custom made.

Assessing the Animation Creator’s Portfolio and References

Animation Creator Assessing the Animation Creator’s Portfolio and References

When choosing an animation creator for your project, it’s essential to thoroughly assess their portfolio and references. This step will give you valuable insights into their style, capabilities, and previous client experiences. Here are some key points to consider when evaluating an animation creator’s portfolio:

Animation Quality

Pay close attention to the quality of the animations in the creator’s portfolio. Look for smooth movements, attention to detail, and overall visual appeal. High-quality animations demonstrate the creator’s technical proficiency and artistic skill, ensuring that your project will be executed at a professional level.

Check out Video Igniter’s portfolio here:

Animation Creator Portfolio

Animation Styles and Techniques

Consider the variety of animation styles and techniques showcased in the creator’s portfolio. Look for diversity in their work to ensure they can adapt to your specific needs. Whether you require 2D, 3D, character-based, motion graphics, or any other style, make sure the creator has experience and expertise in the style you desire.

Storytelling Abilities

Animation is not just about visuals; it’s also a powerful storytelling medium. Evaluate the creator’s ability to tell compelling stories through their animations. Assess how effectively they convey narratives, evoke emotions, and engage viewers. A skilled animation creator will understand the importance of storytelling and craft animations that resonate with your target audience.

Animation Creator Script

Client References and Testimonials

Request references or testimonials from past clients to gain insights into their experience working with the animation creator. Reach out to these references to inquire about the creator’s professionalism, communication skills, adherence to deadlines, and overall client satisfaction. A positive track record and satisfied clients are strong indicators of a reliable and competent animation creator.

You can scroll down to the bottom of this article to read testimonials about working with Video Igniter Animation.

Understanding the Animation Creation Process

Before you start working with an animation creator, it’s good to have an understanding of the process that goes into making an animated video. Here’s a quick rundown of the production process:

Understanding the Animation Creation Process

Project Kick Off

Production begins with a questionnaire to learn about your video project and goals. This is your opportunity to explain what you want to communicate in your video in addition to providing information about your target audience and your preferred visual style for the animation.

Animation Creator Project Kick Off

Script

The animation creator will digest your information and draft a script for your video. You get an opportunity to review the script and request revisions before approving the script for production

Animation Creator Script

Download Video Igniter’s Free Script Writing Template

Storyboard

Next, the animation creator will turn your script into a storyboard. The storyboard acts as a blueprint of instructions for the illustrators and animators so that they know what they’re supposed to create. You will be given an opportunity to review the storyboard and request edits before approving the storyboard for production.

Animation Creator Storyboard

Download Video Igniter’s Free Storyboard Template

VoiceOver

You will receive voiceover auditions for your video’s narration. Let the animation creator know which one you prefer and then they’ll get the full voiceover recorded. You will get an opportunity to review the full voiceover and request revisions.

VoiceOver

Illustrations

The art director will develop concept art for your video. You select favorite visual concept and collaborate with the art director to refine the visual style until you love it.

Animation Creator Concept Art

Then, the illustration team will create all of the art for your video and give you a chance to request revisions before approving the art for production.

Animation Creator Illustrations

Sound

The production team will select several soundtrack options and sound effects that will enhance the presentation of your animated video. Select your favorite soundtrack and the animation creator will license the soundtrack for use in your video.

Soundtrack

Animation

After everything is approved, the animation creator will animate your video. Review the first draft with your team and share your revision notes with the production team. They will incorporate your edits and render out the final draft of your animated video.

Animation Creator

Animation Creator Budget and Timelines

When selecting an animation creator, it’s crucial to consider your budget and project timelines. Animation projects can vary significantly in terms of complexity, duration, and costs. Here are some points to keep in mind when discussing budget and timelines with an animation creator:

Project Scope and Complexity

Clearly define the scope and complexity of your animation project. This includes factors like the duration of the animation, the number of scenes, the level of detail required, and any additional elements like translating your video or editing shorter versions for social media. Providing this information upfront will help the creator provide an accurate estimate and ensure that the project can be completed within your desired timeline.

Cost Factors

Animation Creator Budget and Timelines

Discuss the cost factors involved in the animation creation process. These may include the number of hours required for concept development, storyboarding, animation production, revisions, and rendering. Additionally, if you require original character design or custom assets, it may impact the overall cost. Ensure that you have a clear understanding of the pricing structure and any potential additional charges.

Flexibility and Communication

Maintain open communication with the animation creator regarding any budget or timeline constraints you may have. Discuss potential trade-offs or alternatives that can help meet your requirements without compromising the quality of the animation. A flexible and collaborative approach from both parties can lead to a successful project outcome that aligns with your budget and timeline expectations.

Timelines and Deadlines

Animation Creator Timelines and Deadlines

Establish realistic timelines and deadlines for your animation project. Discuss the creator’s availability and their estimated turnaround time. Keep in mind that quality animations often require sufficient time for concept development, storyboarding, and production. Balancing your desired timeline with the animation creator’s schedule is essential to ensure a smooth and timely delivery of the final product. In some cases, rush delivery animation is available to speed up production.

What does it cost to hire an animation creator?

What does it cost to hire an animation creator?

Most 2D animated videos can be produced for $1,500-$10,000 per minute of animation. More detailed forms of animation can cost $20,000-$50,000+ for each minute of video that is created. Most 3D animated videos cost $10,000-$100,000+ for each minute of animation that’s produced.

What Should You Expect From an Animation Creator?

What Should You Expect From an Animation Creator

Hiring an animation creator is about more than receiving a finished video file. Depending on your project, you may need multiple versions, creative assets, captions, audio files, or other deliverables that allow you to use the animation across different marketing and communication channels.

Before production begins, ask your animation creator what will be included in the final delivery. Clarifying the deliverables early can help prevent unexpected costs and make sure the finished animation is useful beyond its original purpose.

Animation Creator Deliverables

Animation Creator Deliverables

A typical animated video project may include a high-resolution master video, but there are many other deliverables you may want to consider.

Depending on your project, an animation creator may provide:

  • A high-resolution master video
  • Web-optimized video files
  • Social media versions
  • Short promotional clips
  • Different aspect ratios
  • Captions or subtitle files
  • Voiceover and audio files
  • Video thumbnails or still images
  • Custom illustrations and graphics
  • Reusable visual assets

If you know that your animation will eventually be used for advertising, social media, presentations, sales outreach, or other purposes, tell your animation creator before production starts. Designing the project around these requirements can be more efficient than adapting the finished animation later.

Some animators charge extra to provide the packaged up production files at the end of your project – be sure to ask if production files are extra or if they’re included in the price.

Choosing the Right Video Format for Your Animation

Choosing the Right Video Format for Your Animation

Where you plan to publish your animation can affect how it should be created. A video designed primarily for a website may have different requirements than an animation intended for mobile social media.

Common video formats include:

16:9 Landscape Animation

The 16:9 format is commonly used for websites, YouTube, presentations, online video players, and other traditional video applications.

9:16 Vertical Animation

Vertical animation is designed for mobile-first viewing and can be useful for platforms that prioritize full-screen vertical content.

1:1 Square Animation

Square videos can work well in social media feeds and other environments where a landscape video may not use the available screen space effectively.

If you need multiple formats, discuss this with your animation creator before production begins. Creating a flexible visual composition from the beginning can make it easier to produce alternate versions.

Animation Ownership and Usage Rights

Animation Ownership and Usage Rights

Another important consideration when hiring an animation creator is understanding who owns the finished work and how you are permitted to use it.

Your agreement should clearly explain the rights associated with the completed animation. This may include the finished video, original artwork, illustrations, character designs, music, voiceover, stock assets, and other components used in the production.

Music and voiceover can also have specific licensing requirements. A video that is licensed for one type of use may have restrictions depending on where and how it is distributed.

Before approving a project, ask your animation creator:

  • Who owns the finished animation?
  • Who owns the original artwork?
  • What usage rights are included?
  • Are music and voiceover licenses included?
  • Can the video be used in paid advertising?
  • Can the animation be edited or repurposed later?
  • Can individual creative assets be reused in future projects?

Getting these details in writing can help avoid confusion after production is complete.

Using an Animation Creator for Brand Content

Using an Animation Creator for Brand Content

An animation creator can do more than produce one standalone video. If your company expects to create animated content regularly, consider developing a consistent visual system that can be used across multiple projects.

For example, your organization might establish recurring design elements such as:

  • A specific illustration style
  • Brand colors
  • Typography
  • Character designs
  • Iconography
  • Animation and transition styles
  • Recurring visual motifs

A consistent animation style can make separate videos feel like part of the same brand. This can be especially useful for companies creating ongoing educational content, product videos, social media campaigns, sales materials, or training programs.

Instead of starting from scratch every time, your animation creator can use established visual guidelines as a foundation for future projects.

Repurposing Animation for Multiple Marketing Channels

Repurposing Animation for Multiple Marketing Channels

One of the advantages of custom animation is that a single production can potentially become the foundation for multiple pieces of content.

For example, a longer animated video could be divided into shorter segments covering individual topics. Those segments could then be used for social media, digital advertising, email campaigns, presentations, or website content.

You could also create alternate versions for different audiences. A product animation might have one version designed for prospective customers and another designed for existing customers who need more detailed information.

Planning for repurposing before production begins can influence how the animation is scripted, storyboarded, and designed.

Making Animated Videos Accessible

Making Animated Videos Accessible

Accessibility is another factor to discuss with your animation creator. Captions can make videos easier to understand for people who cannot hear the audio or who are watching in environments where sound is unavailable.

On-screen text should be readable, and important information should not depend entirely on narration. Visual communication should support the spoken message whenever possible.

If accessibility is an important requirement, communicate it at the beginning of the project. Your animation creator can then account for captions, text placement, pacing, contrast, and other considerations during production rather than attempting to address them after the video is finished.

Creating Animated Videos for International Audiences

Creating Animated Videos for International Audiences

If your organization operates in multiple countries, consider whether your animation will eventually need to be translated.

Translation can affect animation because different languages may require different amounts of screen time. On-screen text may also need to be redesigned or repositioned after translation.

A professional animation creator can help plan for localization by designing scenes that have enough flexibility to accommodate translated text and different voiceover lengths.

Planning for international versions at the beginning of a project can make future localization considerably easier.

How to Measure the Success of an Animation

How to Measure the Success of an Animation

A visually impressive animation is not necessarily a successful animation. Before publishing your video, determine how you will evaluate its performance.

The appropriate measurement depends on the purpose of the animation. A marketing video might be evaluated using metrics such as views, engagement, click-throughs, leads, or conversions. An educational animation could instead be evaluated based on completion rates, comprehension, or whether viewers successfully complete a desired task.

Consider the intended outcome when reviewing the finished animation. If the goal is to explain a complicated product, for example, simply generating a large number of views may not be the most important measurement.

Giving your animation creator a clear understanding of the desired outcome can help the creative team make better decisions about the video’s structure, pacing, visuals, and messaging.

Questions to Ask an Animation Creator Before Starting

Questions to Ask an Animation Creator Before Starting

In addition to reviewing an animation creator’s portfolio and discussing budget and timelines, consider asking these questions before signing a production agreement:

  • What exactly is included in the final deliverables?
  • Can you create multiple video formats?
  • Can the animation be adapted for social media?
  • Are captions included?
  • What usage rights will I receive?
  • Are music and voiceover licenses included?
  • Can the artwork be reused in future projects?
  • Can you create additional versions after the original project?
  • Can the animation be localized into other languages?
  • What happens if I need to update the video in the future?

These questions can help you choose an animation creator who can support not only the initial production but also the future needs of your content strategy.

The best animation creator is not necessarily the person who can produce the most elaborate animation. The right partner is one who can create visuals that communicate your message, fit your brand, work across the channels where your audience will see them, and provide enough flexibility for the content to remain useful over time.

How to save money when working with an animation creator

How to save money when working with an animation creator

✅ Write the script for your animation. Download our free script writing template.

✅ Create the storyboard for your video. Download our free storyboard creation template.

✅ Use free, legal music from Incompetech or Facebook’s Sound collection.

✅ Record your own voiceover. Learn how to record yours at home for free.

✅ Consider using stock assets like icons, clip art and 3D models to save money on your production cost.

Why Companies Prefer Using Video Igniter as Their Animation Creator

Why Companies Prefer Using Video Igniter as Their Animation Creator

Video Igniter has helped hundreds clients create engaging and effective animations. We are proficient in creating all styles of animation, ensuring we have the talent to bring any vision to life.

In addition to our technical skills, Video Igniter values communication and collaboration. We work closely with our clients, ensuring the final product aligns with your vision and meets your goals.

Schedule a call with our production team to discuss your animated video project.

Tips for Collaborating with an Animation Creator

Collaborating effectively with an animation creator is crucial to ensure the success of your project. By establishing a strong working relationship, you can bring your vision to life and achieve the desired results. Here are some tips to help you collaborate smoothly with an animation creator:

Clearly Define Your Goals

Tips for Collaborating with an Animation Creator

Before diving into the animation process, clearly define your project goals and objectives. Outline the key messages you want to convey, the target audience, and the desired outcome. Sharing this information with the animation creator will help them understand your vision and align their efforts accordingly.

Provide Detailed Briefs

A well-structured brief is essential for the animation creator to understand your project requirements. Include relevant information like the desired animation style, duration, key scenes, and any specific visual elements you want to incorporate. The more details you provide, the better the animation creator can tailor their work to meet your expectations.

Maintain Open Communication

Animation Creator Maintain Open Communication

Regular and open communication is vital throughout the animation process. Schedule regular check-ins or progress updates to stay informed about the project’s status. Encourage the animation creator to ask questions and provide feedback. This collaborative approach ensures that both parties are on the same page and can address any concerns or modifications promptly.

Trust the Expertise

While it’s important to provide clear guidance, it’s also crucial to trust the expertise of the animation creator. Remember that they are professionals in their field and bring valuable insights and creative ideas to the table. Be open to their suggestions and recommendations, as they can contribute to enhancing the quality and impact of the final animation.

Provide Timely Feedback To Your Animation Creator

Provide Timely Feedback To Your Animation Creator

Promptly providing feedback throughout the animation process is essential to keep the project on track. Clearly communicate your likes, dislikes, and any necessary revisions. Timely feedback ensures that adjustments can be made efficiently, avoiding delays and ensuring that the final product aligns with your expectations.

Animation Creator Production Resources

Animation Creator Production Resources

These resources are popular among people researching and reading about animation creators

Unleash Your Creativity With The Perfect Animated Video Creator

How to Create 3D Animations With Video Igniter

How To Create An Animation Online

How To Use Video Igniter’s Explainer Video Maker

How To Create Animated Video Content With Video Igniter

Animation Creator Conclusion

Finding the right animation creator for your project is a significant step towards creating compelling and engaging content. By focusing on factors like the animation creator’s experience, creativity, technical proficiency, and communication, you can find a creator that can bring your vision to life. Consider Video Igniter for your next project, and experience the difference a professional animation creator can bring to the table.

Remember, the right animation creator doesn’t just create animations—they tell your story, engage your audience, and help achieve your goals. Choose wisely!

Still have questions about animation creators?

Do you have a question about animation creators that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animation Creator In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animation Creator Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Get a custom quote for your animated video and our production team will follow up with next steps.

contact us

Unleash the Power of Professional Animation: Elevate Your Visual Storytelling

If you’re interested in hiring a professional animator or want to get a professional animation produced, you’re in the right place! Video Igniter’s comprehensive guide to creating professional animations teaches you everything you need to know about how to work with animators to create a custom animated video. In this guide, you’ll learn:

✅  The benefits of hiring a professional animation team.

✅  What to expect during the production process.

✅  What to look for when hiring a professional animator.

✅  How long it takes to make a professional animation.

✅  What it costs to make a professional animation.

✅  And tips to lower your production cost.

Let’s dive in!

Examples of Professional Animations You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.




Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Benefits of Hiring a Professional Animation Team

Benefits of Hiring a Professional Animation Team

Quality and Expertise

Professional animators possess the skills, experience, and technical know-how to deliver high-quality animations that make your animation stand out.

Enhanced Brand Identity

Professional animation teams can help you establish a unique brand identity through consistent visual storytelling and cohesive animations.

Engaging and Memorable Content

Professional animators create animations that captivate audiences, leaving a lasting impression and drive brand recall. They can also help bring fresh ideas, unique perspectives, and innovative techniques to create visually stunning animations that internal teams struggle to conceive.

Professional Animation Engaging and Memorable Content

Tailored and Customized Approach

Professional animators work closely with clients to understand your goals, target audience, and brand aesthetics, resulting in animations that align precisely with your vision and brand identity.

Time and Efficiency

Working with professionals saves time and ensures a streamlined production process, allowing businesses to focus on their core objectives.

Professional Animation Time And Efficiency

What to look for when hiring a professional animator?

Portfolio & Production Samples

Before hiring a professional animator, the first thing you want to look at is their animation portfolio. Check to see if they’ve produced videos with a similar visual style or level of detail that you want to feature in your animated video. If you don’t see relevant examples, feel free to get in touch with the animator to see if they have production examples in their archives to share with you.

Professional Animation Portfolio

Communication & Collaboration

Ask your producer what their communication and collaboration style is like. Look for a production partner that keeps you in the loop when your feedback is needed to ensure your video achieves the desired outcomes.

Testimonials

Be sure to check for testimonials to see if the animation company provides professional customer service to their clients.

Professional Animation Testimonials

Price

Get a quote for your animation to see if it works with your production budget.

Revisions

Review the production terms for your project. How many revisions are included? Some studios only include 1-2 rounds of revisions in the price they quote you. Video Igniter’s projects include unlimited revisions for most projects.

Project Timeline

Professional Animation Project Timeline

When does your project need to be completed by? Professional animations take weeks or months to create. If you have a short deadline, ask if your production partner offers rush delivery animation to speed up the creation of your animation.

What is the production process like to create a professional animation?

After you’ve selected a professional animator for your project, here’s an overview of what you can expect during the animation process:

Kick Off Call / Questionnaire

What is the production process like to create a professional animation

Production starts with a and or a questionnaire to help us learn:

✅  Who is your target audience?

✅  What key talking points do you want to convey?

✅  What action do you want viewers to take after they finish watching your animation?

✅  What visual style do you want to use for your professional animation?

Script

Professional Animation Script

Download Video Igniter’s Free Script Writing Template

We use the information from the kick off call / questionnaire to develop a script that conveys your key talking points to your target audience in a way that resonates with them.  You will receive the first draft of the script so that you can provide feedback and request edits. Our writing team will incorporate your revisions and share the updated script with you to request further edits or approve for production.

Storyboard

Professional Animation Storyboard

Download Video Igniter’s Free Storyboard Template

Now it’s time to turn your script into a storyboard. A storyboard is like a blueprint for your animation. It provides clear documentation to the illustrators and animators so they know what to create for each part of your script. You will receive a draft of the storyboard to review and request edits. After we integrate your revisions, you will get another opportunity to review the storyboard and request edits or approve the document for production.

VoiceOver

VoiceOver

You will receive several voiceover auditions for your professional animation. Give them a listen and let us know which one you prefer. Then, we’ll oversee the recording of the full voiceover. You will get an opportunity to review the full voiceover and request edits. Once the voiceover is approved, we’ll secure the broadcast license so that you can legally use the audio recording in your video.

Soundtrack

Soundtrack

Our team will select multiple soundtracks that compliment your animation. Give them a listen and let us know which option(s) you prefer. Then, we’ll purchase the broadcast license(s) so that you can legally use the music in your video.

Illustration

You will receive multiple pieces of concept art from our art director. Let us know which concept you prefer and whether or not you want to make any refinements to the visual style before approving that concept art.

Professional Animation Illustrations

Then, our illustration team will use the approved art as a style reference to create all of the details for your video. You get an opportunity to review the art and request edits before approving the all of the illustrations for production.

Animation

Professional Animation Animator

Now that everything is approved, we can create your professional animation. After we finish our work, we’ll send you the first draft to review. We recommend reviewing it with your internal team and members of your target audience. Organize everyone’s feedback and send it to us. We will incorporate your revisions and then render out the final draft of your video.

How much does a professional animation cost?

How much does a professional animation cost

Professional animation budgets range widely. Here are a few data points:

✔️  You can get high quality animated videos produced for $3,000-$10,000 for a 2D, 60 second animation.

✔️  3D animation can cost 2-4x more.

✔️  Commercial animation for TV ads can easily cost $25,000 or more for a 30 second spot.

✔️  Pixar-quality animation costs over $1,000,000 per minute to create.

✅  Get a quote for your animated video.

How long does it take to make a professional animation?

How long does it take to make a professional animation?

Most short, 2D animated videos (30-120 seconds) can be produced in 2-8 weeks. 3D animated videos take 2-4x more time to produce. Long animated videos and animated video series take months or years to produce.

Want to figure out how long it will take to make your professional animation? Send a message to our production team or request access to our price sheet.

How to save money when making a professional animation?

How to save money when making a professional animation

1). Write the script for your video instead of hiring the professional animation team to create it for you. Download our free scriptwriting template.

2). Create the storyboard for your video instead of hiring us to create it for you. Download our free storyboard template.

3). Use free (legal) music from Incompetech or Facebook’s sound collection.

4). Record your own voiceover for free.

5). Consider using stock assets like icons, photos, clip art and 3D models to save time and money.

Types of Professional Animation for Different Business Goals

Types of Professional Animation for Different Business Goals

Professional animation can take many forms, and the best approach depends on what you need the video to accomplish. Instead of choosing an animation style simply because it looks impressive, consider how the visual approach supports your message, audience, and distribution channel.

Explainer Animation

Professional explainer animation is useful for simplifying products, services, processes, or ideas that may be difficult to communicate with traditional video. Animated diagrams, illustrations, characters, interfaces, and visual metaphors can demonstrate concepts that would otherwise require expensive filming or complicated demonstrations.

Explainer videos are commonly used on websites, landing pages, sales presentations, and product pages where viewers need to understand an offering quickly.

Motion Graphics

Professional motion graphics combine graphic design, typography, shapes, icons, illustrations, and animation to create visually engaging content. This style can be particularly effective when a project needs to communicate statistics, data, product features, business concepts, or brand messaging without relying heavily on character animation.

Motion graphics can also be combined with live-action footage, screen recordings, photographs, and other visual elements.

Product and Demonstration Animation

Product and Demonstration Animation

Animation can demonstrate how a physical or digital product works without requiring a camera crew or physical prototype. A professional animation team can visualize a product from different angles, show internal components, demonstrate functionality, or illustrate a process that would be difficult to film.

This makes animation useful for product launches, technology companies, software businesses, manufacturers, and organizations introducing new products.

3D Professional Animation

3D animation creates depth, perspective, lighting, materials, and camera movement that can provide a highly detailed visual presentation. It can be used for product visualization, architectural concepts, scientific explanations, technology demonstrations, commercials, and other projects where three-dimensional presentation adds value.

A professional 3D animation can also show perspectives that aren’t possible with conventional photography, such as moving inside a product or revealing its internal components.

Where Can Professional Animation Be Used?

Where Can Professional Animation Be Used

One advantage of professional animation is its flexibility across different marketing and communication channels. The same core production can potentially be adapted into multiple pieces of content rather than being used only once.

Websites and Landing Pages

Animation can help explain a product or service to website visitors who may not be familiar with the company. A concise animated video can communicate key information while supporting the written content on a landing page.

Social Media

Professional animation can be adapted into shorter clips for social platforms. Instead of publishing an entire long-form video, a company can create multiple short segments focused on individual ideas, features, statistics, or messages.

Advertising

Animated content can be used in digital advertisements, social ads, promotional campaigns, and commercial spots. Because animation does not require every visual to be captured with a camera, creative concepts can be built around visual environments and ideas that would be difficult or expensive to film.

Internal Communications and Training

Professional animation isn’t limited to external marketing. Businesses can use animation for employee onboarding, training, internal announcements, process documentation, compliance education, and software instruction.

Animated training content can make abstract information easier to visualize and can provide a consistent presentation that organizations can reuse for multiple groups of employees.

How to Make Professional Animation More Effective

How to Make Professional Animation More Effective

The visual quality of an animation is only one part of a successful production. Strong professional animation also depends on making deliberate decisions about the viewer’s experience.

Keep the Visuals Focused on the Message

Adding more animation does not automatically make a video more effective. Every visual element should contribute to the information being communicated. Excessive movement, unnecessary visual details, or complicated scenes can compete with the message instead of supporting it.

Design for the Audience

A professional animation intended for executives may require a different visual approach than one designed for consumers, children, technical professionals, or employees. Consider the audience’s existing knowledge of the subject and use visual language that makes the information easy to understand.

Establish a Consistent Visual System

Colors, typography, illustration styles, icons, transitions, and other visual elements should work together. A consistent visual system helps the finished animation feel like part of the organization’s overall brand rather than an unrelated piece of content.

Plan for Sound-Off Viewing

Many videos are encountered in environments where viewers may not immediately hear the audio. Important information should therefore be understandable through the visuals and on-screen text when appropriate. Captions can also make animated content more accessible and useful in situations where sound isn’t available.

Create Multiple Versions From One Professional Animation

Create Multiple Versions From One Professional Animation

A professional animation can often provide more value when it is planned as a collection of reusable content rather than a single finished video.

For example, a 90-second marketing animation could potentially be adapted into shorter animated social media posts, a vertical version for mobile platforms, a square version for social feeds, short advertisements, presentation content, or individual sections for a website.

It is useful to discuss these potential versions with your production team before animation begins. Designing for multiple formats from the beginning can reduce the need for expensive changes later.

Professional Animation and Brand Consistency

Professional Animation and Brand Consistency

For companies producing videos regularly, establishing a recognizable animation style can be especially valuable. Rather than creating every video from scratch with an unrelated visual approach, organizations can develop recurring design elements that carry from one production to the next.

These elements might include a particular illustration style, color palette, typography, character designs, icon system, transitions, or approach to motion. Maintaining these visual conventions can make videos feel connected even when they cover different subjects.

This is particularly useful for companies producing animated content for product launches, educational campaigns, social media, sales enablement, or ongoing customer communications.

What Files Should You Receive From a Professional Animation Company?

What Files Should You Receive From a Professional Animation Company

Before production begins, ask what will be included in the final delivery. In addition to the finished video, some projects may require additional versions or assets.

Potential deliverables can include:

  • A high-resolution master video
  • Versions formatted for different platforms
  • Shorter promotional clips
  • Captions or subtitle files
  • Voiceover and audio files
  • Still images or thumbnails
  • Project artwork or selected source assets
  • Different video resolutions or aspect ratios

The exact deliverables depend on the project, so establish these requirements before production starts. If you expect to reuse the animation in future campaigns, discuss that requirement with your production partner as well.

Questions to Ask Before Starting a Professional Animation Project

Questions to Ask Before Starting a Professional Animation Project

A few additional questions can help ensure that the final production fits your long-term needs:

  • Which video formats and resolutions will be delivered?
  • Can the animation be adapted for vertical and square platforms?
  • Will captions or subtitles be provided?
  • Can short clips be created from the finished animation?
  • What audio and voiceover licensing is included?
  • Can the artwork be reused in future videos?
  • What happens if the company needs a new version later?
  • Are there additional costs for alternate versions?
  • Who owns the completed creative assets?
  • Can the animation be localized into other languages?

Answering these questions early can prevent unexpected costs and make it easier to use your professional animation across your marketing and communications strategy.

Ultimately, professional animation is more than producing a visually impressive video. The strongest productions combine thoughtful visual design with clear communication, appropriate formatting, audience considerations, and a plan for how the finished content will be used. By considering these factors before production begins, businesses can get more value from their animation investment and create content that continues to serve a purpose long after the initial video is published.

Professional Animation Production Resources

These articles are popular among people researching and reading about professional animation production options:

Still have questions about professional animation?

Do you have a question about professional animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Professional Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Professional Animation Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch to start creating your professional animation!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Unleash Your Creativity with the Perfect Animated Video Creator

professIf you’re looking for an animated video creator to help you create a custom animated video, you’re in the right place! Video Igniter’s guide to animated video creators teaches you everything you will need to know including:

  • How to find the right animated video creator for your project.
  • What does it cost to work with an animated video creator?
  • How long does it take to create an animated video?
  • What is the production process like?
  • How to save +$1,000 when hiring an animated video creator?
  • And more!

Let’s dive in!

What Can You Create With Video Igniter’s Animated Video Creator?

First, let’s take a look at the kinds of videos you can create with Video Igniter’s Animated Video Creator. Video Igniter can create any kind of 2D or 3D animated video for you.

Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How to use Video Igniter’s Animated Video Creator?

1. Make Contact ✅

Reach out to us to get a quote for your animated video project or .

2. Project Kickoff

How to use Video Igniter’s Animated Video Creator

To get your project started, we’ll have a kick off call and or send you a questionnaire to help us learn about your project and goals. We want to learn things like:

✅ What do you want to communicate in your video?

✅ Who is the target audience for your video?

✅ What do you want to accomplish with your video?

✅ What visual style do you want to use for your video?

3. Script

Animated Video Creator Script

Download Video Igniter’s Free Script Writing Template

Now that we understand what you want to accomplish and communicate with your animated video, our team will develop the script for your video. When the first draft is ready, you will receive a copy to review so that you can share your feedback. Our script creator will review your notes and integrate your revisions. Then, you will get another opportunity to review the script and approve it for production.

Need more edits? There’s no need to worry about going over budget. Video Igniter’s standard rates include unlimited revisions – meaning we will continue to revise each piece of your video (script, storyboard, voiceover, soundtrack options, illustrations & animation) until you mark it as approved.

4. Storyboard

Animated Video Creator Storyboard

Download Video Igniter’s Free Storyboard Template

Next, we will turn your script into a storyboard. The storyboard is the blueprint for your animated video. It tells our animated video creators what to make for each part of your video.

You will be presented with an early draft of the storyboard. Give it a detailed review and let us know what revisions you want us to make. After we incorporate your edits, you will receive the updated storyboard to review and approve.

5. VoiceOver

VoiceOver

You will receive multiple voiceover auditions for your video. Give them a listen and let us know which option(s) you prefer. We will hire the selected voiceover artist to record the full voiceover for your animated video. Then, you will get an opportunity to review the full voiceover and request revisions before you approve the recording for production.

6. Soundtrack

Soundtrack

You will also receive several soundtracks to preview for your video. Our team will select several soundtracks that can be used to enhance the presentation of key moments in your video. After you select your preferred audio track(s) our team will purchase the broadcast license for that music so that we can legally use the music in your animated video.

7. Illustrations

Animated Video Creator Concept Art

Video Igniter’s art director will review your branding and storyboard to develop custom concept art for your animated video. Give the concepts a review and let us know which visual concept you like best for your video. You can also collaborate with our art director to refine the visual concept until all the details are dialed in.

Animated Video Creator Illustrations

After you approve the visual concept for your video, our team of illustrators will create all of the custom art for your animated video. Give the illustrations a detailed review and let us know what changes you want us to make. We’ll integrate all of your revisions and let you review the art again to make sure everything looks great before we create your animated video.

8. Animation

Animated Video Creator Animations

As soon as your storyboard, illustrations, and voiceover are approved, Video Igniter’s animated video creator team starts animating your video. You will receive the first draft of your animated video as soon as it’s ready to review. Give it a detailed review with your internal team and members of your target audience. Collect everyone’s feedback and share it with us. We will incorporate your revisions and then render out the final draft of your animation.

What does it cost to use Video Igniter’s animated video creation service?

What does it cost to use Video Igniter’s animated video creation service

Video Igniter’s animated video creator can cost as little as a few hundred dollars up to hundreds of thousands of dollars. It all depends on the cost, complexity and deadline for your video. Most animated videos can be created for $1,000-$10,000. You can request access to our current price sheet here. Or you can contact us to get a quote for your video.

How long does it take to create a video with Video Igniter’s Animated Video Creator?

How long does it take to create a video with Video Igniter’s Animated Video Creator

Video Igniter’s animated video creator is designed to help speed up and streamline the production experience. For most projects, Video Igniter can cut your production timeline in half!

If you want to produce a 60-second animated video, most 2D animations can be created in 3-6 weeks. 3D animated videos take 2-4x more time to produce.

Contact us to figure out the production timeline for your video. You can also .

Need to speed up production to get your video made faster? Video Igniter also offers rush delivery animation.

How can I save money when using Video Igniter’s Animated Video Creator?

How can I save money when using Video Igniter’s Animated Video Creator

Looking for ways to make animation more affordable? Here are a few tips to help you save over $1,000 off of your production budget:

1). Write the script for your animated video. Instead of hiring your animated video creator to write your script for you, download our free script writing template and write the script yourself. It can save you over $500 off your production budget and we can still review your script to make sure it’s ready for production.

2). Create the storyboard for your animated video. You can hire our animated video creator to make your storyboard for you, or you can save over $500 by downloading our storyboard template and creating the storyboard yourself. Don’t worry, you don’t need any artistic ability to create a storyboard.

Animated Video Creator Create Your Storyboard

3). Use free, legal music in your animated video. It typically costs $50-$400 to license most stock soundtracks so that you can legally use them in your video. You can forego this production cost by using free music from Facebook’s sound collection or Incompetech.

4). Consider using stock assets. Instead of hiring your animated video creator to make your video 100% from scratch, ask them if there are ways they can potentially reduce your production budget by using pre-created assets like icons, clip art and 3D models.

Animated Video Creator Use Icons

5). Record the voiceover for your animated video. Bet you didn’t know that it’s possible to record professional quality voiceovers for free, without having to pay for expensive equipment or fancy software. Check out 1:31 in this video to learn how you can save $100-$300 by recording your own voiceover at home.

How to find the right animated video creator for my project?

How to find the right animated video creator for my project

If you’re exploring the internet for other animated video creators (freelance animators & traditional American animation studios), here are some things to keep in mind when evaluating your options:

1). Review their portfolio. Check to see if they have 2D or 3D videos that are similar to the level of quality you expect for your video. It isn’t necessary for them to have an exact visual match for the production style you want; just gauge the overall quality of their work.

It’s also important to review the story-telling capabilities of these videos; pretty moving pictures are useless if they aren’t good at conveying the key message(s) to the video’s target audience.

Animated Video Creator Portfolio

2). Get a quote. Contact the animated video creator to see how much they charge to make a video like the one you want. If needed, negotiate production terms to see if you can get a more favorable rate.

3). Check on the production timeline. Ask how long it typically takes to create a video like the one you want.

4). Check for testimonials and don’t hesitate to request references – it’s the best way to verify that the animated video creator is able to create the kinds of content their clients desire.

Animated Video Creator Testimonials

5). Ask how many revisions are included. Some animated video creators only include 1-2 rounds of revisions in the production budget and charge extra if you request additional revisions. Video Igniter offers unlimited revisions for most projects so that your project won’t go over budget.

What Does an Animated Video Creator Actually Deliver?

What Does an Animated Video Creator Actually Deliver

When hiring an animated video creator, it is important to look beyond the finished video. A professional animation project can produce a collection of creative assets that may be useful long after the original video is completed.

Depending on the project, deliverables can include the final animated video, source artwork, character designs, illustrations, graphics, voiceover recordings, music, sound effects, and different versions of the finished animation. Before production begins, ask the animated video creator what is included in the final delivery and which files you will receive.

Choosing Between an Animated Video Creator, Freelancer, Studio, or Online Tool

Choosing Between an Animated Video Creator, Freelancer, Studio, or Online Tool

The term “animated video creator” can describe several different types of services. An online animation tool may allow you to build a video yourself using templates and pre-existing assets. A freelance animator can provide a more customized result, while an animation studio can provide access to multiple specialists working on the same project.

The right option depends on how much customization and creative support your project requires.

DIY animation software can be useful for simple projects where speed and control are more important than custom artwork. A freelancer may be a good choice for a smaller project requiring a specific animation skill or visual style. An animation production company can be useful when a project requires scriptwriting, illustration, storyboarding, voiceover, animation, sound design, project management, and multiple rounds of creative review.

If your video needs a completely original visual identity, custom illustrations, complex animation, or multiple production specialists, a professional animated video creator may provide more value than a template-based tool.

What Should You Prepare Before Hiring an Animated Video Creator?

What Should You Prepare Before Hiring

You do not need to have every creative decision figured out before contacting an animated video creator. However, having a few basic details prepared can make it easier to determine what type of animation you need.

Start by identifying the primary purpose of the video. Is it intended to explain a product, generate leads, train employees, introduce a company, advertise a service, demonstrate software, or educate an audience?

Next, consider the audience. A video created for potential customers may require a different tone and visual style than an internal training video. Understanding who will watch the animation can help the creator make better decisions about pacing, terminology, humor, graphics, and character design.

It is also helpful to collect examples of videos you like. You do not need to find an example that looks exactly like your desired animation. Several different examples can communicate preferences about color, pacing, illustration, camera movement, character design, typography, or overall tone.

Finally, determine where the finished video will be used. A website, YouTube channel, social media campaign, presentation, trade show display, and paid advertisement may each require different versions of the same animation.

Think About Video Versions Before Production Begins

Think About Video Versions Before Production Begins

One of the advantages of digital animation is that a finished project can often be adapted for multiple uses.

For example, a company could create a primary 16:9 animated video for its website and then produce shorter or differently formatted versions for social media. A long-form product video could potentially be divided into several shorter clips covering individual features.

Planning these versions before production begins can make the process more efficient. An animated video creator can design scenes with future cropping, editing, and repurposing in mind rather than trying to retrofit the finished video later.

Common versions may include:

  • 16:9 widescreen video for websites and YouTube
  • 1:1 square video for certain social platforms
  • 9:16 vertical video for mobile and short-form content
  • Short promotional clips
  • Video advertisements
  • Presentation versions
  • Short product or feature demonstrations

Creating multiple versions from the same production can help a business get more value from its original animation investment.

Consider Accessibility When Creating Animated Videos

Consider Accessibility When Creating Animated Videos

Accessibility should also be considered when producing an animated video. Not every viewer will watch a video with sound, and some viewers may have difficulty hearing narration or reading small text.

Adding accurate captions can make animated videos more useful to a wider audience. Important information should also be communicated visually rather than relying exclusively on audio.

Text should be large enough to read on the intended screen size, and important visual information should remain on screen long enough for viewers to understand it. Avoid overcrowding scenes with too much text or information at once.

An animated video creator can also help determine how narration, graphics, captions, and visual movement can work together so that the message remains understandable without relying on a single communication method.

Localization and International Animated Videos

Localization and International Animated Videos

Businesses that operate in multiple countries should consider localization before an animated video is produced.

Simply translating the voiceover may not be enough. Different languages can require different amounts of screen time, which can affect the timing of animation. Text displayed within graphics may also need to be replaced, and cultural differences can influence characters, imagery, humor, colors, and other creative decisions.

If you know that an animation will eventually be translated into multiple languages, tell your animated video creator at the beginning of the project. The animation can then be designed with localization in mind.

This can make it easier to create additional language versions of your main video without rebuilding the entire video.

Plan for Future Content

Plan for Future Content

An animated video does not have to be a one-time creative asset. Businesses can develop a visual system that makes future animated content easier to produce.

For example, a company could create a recurring character, a consistent illustration style, reusable backgrounds, branded motion graphics, or a library of custom assets. Future videos can then build on these existing elements instead of starting from scratch.

This approach can be particularly useful for companies producing educational videos, product updates, employee training, social media content, or ongoing marketing campaigns.

When interviewing an animated video creator, ask whether the creative assets can be reused for future projects and what is included in the final delivery. Understanding this upfront can help you make better long-term decisions about your animation investment.

Questions to Ask an Animated Video Creator Before Hiring Them

Questions to Ask

Before selecting an animated video creator, ask questions that go beyond price and production time.

Consider asking:

  • Will the animation be completely custom or based on templates?
  • Who will manage the project and communicate with our team?
  • What animation styles can you produce?
  • Can you create both 2D and 3D animation?
  • Can you work with our existing brand guidelines?
  • What files will we receive when the project is complete?
  • Can the animation be adapted for different aspect ratios?
  • Can you create additional versions for social media or advertising?
  • Can you provide captions or localized versions?
  • Can the artwork or characters be reused in future videos?
  • Who owns the final creative assets?
  • How will feedback and approvals be handled?

The answers to these questions can reveal important differences between animated video creators that may not be obvious from a portfolio alone.

The best animated video creator is not necessarily the one offering the lowest price or the most impressive visual effects. Look for a production partner that understands your audience, communicates clearly, creates visuals that support your message, and can deliver an animation that remains useful beyond its initial launch.

Still have questions about animated video creators?

Do you have a question about animated video creators that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!.

Watch our explainer video on our homepage to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Creator In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animated Video Creator Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

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