In today’s fast-paced digital world, animated videos have become an essential tool for businesses looking to grab the attention of potential customers. These engaging and eye-catching videos help convey complex messages in a simplified and entertaining manner. As a result, many companies are looking for freelancer animation services to create high-quality animated videos at low costs for their marketing campaigns.

While platforms like Freelancer.com can be helpful for finding an animator, they come with their own set of challenges. In this blog post, we’ll discuss why using VideoIgniter.com for your next animated video project is the superior choice, offering expert animation services and a streamlined production process.

Examples of Animations You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the demo reel below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

The Challenges of Finding an Animator on Freelancer.com

Freelancer.com is a popular platform for hiring freelancers and can be a great starting point for finding and hiring an animator. However, it’s not without its issues. One of the main challenges on Freelancer.com is finding a quality animator among a sea of unqualified applicants.

Sifting through countless freelancer profiles can be a time-consuming and resource-draining process. With no guarantees of finding a suitable candidate, businesses often end up wasting valuable time and money on trial and error.

Additionally, many freelancers lowball their budget proposals in order to win the production job. Then, they deliver low quality results that are unusable because they would lower your brand perception.

The Benefits of Using VideoIgniter.com for Your Animated Video Project

Video Igniter on the other hand is an all-in-one solution for businesses seeking to create professional animated videos. Video Igniter’s video production platform offers an online production dashboard that streamlines the entire animation process, making it fast, easy and cost-effective for businesses to create custom 2D and 3D animated videos – even if you have zero video production experience!
Some of the key benefits of using Video Igniter to create your animation include:

• Access to expert 2D and 3D animators with industry expertise.
• Professional script writers and storyboard artists that can help you develop your creative vision and integrate your businesses’ core messages (if applicable).
• High-quality, custom animated videos tailored to your needs.
• Streamlined production experience.
• Unlimited revisions to ensure your satisfaction.
• A proven track record of delivering exceptional results for large and small businesses.
• Video Marketing, Video Promotion, Video Syndication, and Video Optimization to increase conversions and maximize the impact of your video for your business.

With these advantages, it’s easy to see why VideoIgniter.com is the go-to platform for businesses in need of professional animated videos.

The VideoIgniter.com Animation Production Process

Creating a custom animated video with VideoIgniter.com is a breeze, thanks to the platform’s user-friendly online dashboard. Here’s a step-by-step overview of the process:

1. Describe Your Video: Use the dashboard to provide a detailed description of the video you want, including the message, target audience, and desired visual style. Production begins after you pay the first 50% of your estimated project budget.

2. Script Writing: We research your target audience and develop a script for your video. Your team gets a chance to review and request revisions before approving it for production. You can save time and money by downloading our script writing template and creating the script yourself.

3. Storyboarding: Video Igniter’s team of expert animators will create a storyboard based on your approved script, ensuring that the video aligns with your vision. You can save time and money by downloading our storyboard creation template and creating the storyboard yourself.

4. Design: Our art director will develop concept art for your video. Share your feedback with the art team to refine the visual style until you love it. Then, we create all of the custom illustrations for your video.

5. Audio: Review voiceover auditions and soundtrack selections that we select for your video. Let us know which ones you prefer and we’ll license them for use in your animation.

6. Animation: Once the illustrations and voiceover are approved, the animators bring your animation to life.

7. Review & Revise: You get the opportunity to review your video and request revisions before approving the final draft.

This streamlined animated video production process makes it easy for businesses to create high-quality animated videos without the hassle of searching for and managing individual freelance animators.

The Benefits of Working with VideoIgniter.com

In addition to a seamless production process, VideoIgniter.com offers numerous benefits that make it the ideal choice for businesses in need of animated videos. These include:

1. Reputable Company with High-Quality Results: With a proven track record of delivering exceptional results, you can trust Video Igniter to create a top-notch animated video that supports your business objectives.

2. Time & Resource Savings: Video Igniter’s streamlined production process enables businesses to create high-quality videos quickly and easily, saving valuable time and resources.

3. Competitive Pricing & Customizable Packages: With a range of pricing options and customizable packages, Video Igniter offers solutions to fit any budget.

4. Unlimited Revisions: Video Igniter’s commitment to customer satisfaction means that you get unlimited revisions for your project, ensuring that the final product meets or exceeds your expectations.

What Does Freelancer Animation Actually Cost?

Budget is usually the first thing businesses think about when searching for freelancer animation services. On Freelancer.com, posted rates for animation work span an enormous range — from $10/hour to $150+/hour — and the variance in quality is just as wide. Understanding what drives that price difference is essential before you commit your budget.

Here’s what typically affects freelancer animation pricing:

Experience level. Entry-level animators on Freelancer.com may charge $10–$25/hour but often lack the professional polish needed for client-facing marketing videos. Mid-tier animators charge $40–$80/hour and can produce competent work, but may struggle with complex projects. Senior animators with strong portfolios often charge $100+/hour and are harder to find available on gig platforms.

Project complexity. A 60-second character animation with lip sync, background scenes, and custom illustrations takes far more time than a simple motion graphics clip. Freelancers who quote low upfront often revise their estimates dramatically once the full scope becomes clear.

Revision costs. Many freelancer animation contracts on Freelancer.com include only one or two revisions. Every additional change request can add $50–$200 to your final bill, and this is rarely spelled out clearly before work begins.

Licensing and file ownership. Some freelancers retain rights to source files and charge extra to transfer ownership. Always clarify who owns the final files before signing any agreement.

When you factor in all of these variables, freelancer animation through Freelancer.com can easily cost as much as — or more than — a full-service provider like Video Igniter, but without the predictability or accountability.

The Hidden Time Cost of Managing a Freelance Animator

One expense that rarely shows up in a budget spreadsheet is your own time. When you hire a freelancer animation contractor independently, you become the project manager by default. That means:

• Writing and refining the creative brief
• Reviewing and approving the script (if the freelancer writes one)
• Providing detailed feedback on storyboards
• Coordinating separately with a voiceover artist if the animator doesn’t provide one
• Managing revision rounds and tracking deadlines
• Chasing updates when communication goes quiet

For a business owner or marketing manager already stretched thin, this hidden time cost is significant. Research consistently shows that poorly managed creative projects take 30–50% longer than planned, and video projects are no exception.

Video Igniter eliminates this burden entirely. Our production team manages every phase of the process, so your only job is to review deliverables and provide feedback — not to orchestrate the entire production yourself.

Freelancer Animation vs. In-House Animation vs. Full-Service Studios

When companies search for freelancer animation services, they’re usually weighing three options. Here’s how they compare:

Freelancer Animation (Freelancer.com, Upwork, etc.)

• Lower hourly rates on paper
• High variability in quality and reliability
• Requires hands-on project management from the client
• No built-in revision guarantees
• Risk of project abandonment mid-production

In-House Animation Team

• Full control over quality and timeline
• Extremely high cost (salaries, software licenses, equipment)
• Only practical for companies with ongoing, high-volume video needs
• Not viable for most small to mid-sized businesses

Full-Service Animation Studio (like Video Igniter)

• Predictable pricing and scope
• Dedicated professional team with defined roles
• Built-in project management and quality control
• Revision policies clearly defined upfront
• Faster turnaround due to specialized workflows

For the vast majority of businesses, a full-service animation provider delivers the best combination of quality, reliability, and value — especially when the video is going to represent your brand publicly.

What Types of Projects Are Best Suited for Freelancer Animation?

To be fair, freelancer animation platforms aren’t the wrong choice for every project. Understanding where they do and don’t work helps you make the right call.

Where freelancer animation can work well:

• Very simple, short-form animations (animated GIFs, basic logo animations)
• Internal-use videos where production quality is less critical
• Projects where you already have a complete script, storyboard, and all assets ready — and just need someone to execute the animation
• Ongoing work where you’ve already vetted and built a relationship with a specific freelancer

Where freelancer animation tends to fall short:

• Customer-facing explainer videos tied to product launches or campaigns
• Any project where brand consistency is critical
• Videos where multiple disciplines (script, voiceover, illustration, animation) need to be coordinated
• Projects with a firm deadline and no margin for delays
• Businesses without in-house creative staff to manage the freelancer

If your video is going on your homepage, your sales page, or in a paid ad campaign, the stakes are too high to gamble on an unknown freelancer. That’s exactly the use case Video Igniter was built for.

How to Evaluate a Freelancer Animator’s Portfolio

If you do decide to explore freelancer animation options, knowing how to critically evaluate a portfolio can save you from a costly mistake. Here’s what to look for:

Smooth motion and timing. Good animation feels natural. Choppy frame rates, stiff movements, or awkward transitions are signs of inexperience regardless of how polished the illustrations look.

Lip sync quality. If the video includes characters speaking, watch how well the mouth movements match the audio. Poor lip sync is one of the most distracting problems in amateur animation and is difficult to fix after the fact.

Consistency throughout. Some freelancers showcase only their best 10–15 seconds in a demo reel. Ask to see complete, full-length videos rather than highlight clips.

Style range. A freelancer who has only ever produced one visual style may struggle to adapt to your brand guidelines. Look for variety in their portfolio.

Client context. Ask what industry the videos were made for. An animator experienced with tech product explainers will understand your project very differently than one who specializes in children’s educational content.

Originality. Search for a frame or character from their demo reel on Google Images. Some Freelancer.com sellers pass off template-based work as custom animation.

Video Igniter’s portfolio is publicly available and represents a genuine range of styles, industries, and animation types — so you can evaluate their work with confidence before committing.

Frequently Asked Questions About Freelancer Animation

How long does a freelancer animation project typically take? Timelines vary widely. A simple 60-second animation might take 2–3 weeks with a skilled freelancer, but revision rounds and communication delays often push projects to 4–6 weeks or more. Video Igniter operates on structured timelines with clear milestones, giving you a predictable delivery schedule from day one.

Can I hire a freelancer animator for ongoing work? Yes, but availability isn’t guaranteed. Freelancers juggle multiple clients simultaneously, and a seller who delivered great work on your first project may be unavailable — or significantly more expensive — when you return for a follow-up. Video Igniter functions as a long-term production partner, available whenever you need a new video.

What if my freelancer animator disappears mid-project? This is a real risk on any gig platform. If a freelancer goes silent or abandons a project, you may have limited recourse and could lose both time and money. With Video Igniter, you’re working with an established company that stands behind every project and has structured processes to prevent this scenario.

Do I need to provide a script, or can the animator write it? Most freelance animators are not professional writers, and script quality varies enormously. Some charge extra for scripting; others produce weak copy that undermines the video’s effectiveness. Video Igniter includes professional script writing as part of the production process, with review and revision rounds built in.

Freelancer Animation vs Video Igniter Animation Wrap Up

Using VideoIgniter.com for your next animated video project offers numerous benefits over traditional freelancer animation services. We offer expert animators, a streamlined production experience, consistent pricing and unlimited revisions, making VideoIgniter.com the superior choice for businesses looking to create high-quality custom animated videos.

We encourage you to check out VideoIgniter.com for your next project and experience the difference for yourself. Give VideoIgniter.com a try to get the perfect animated video for your business!

Still have questions about Freelancer Animation?

Do you have a question about hiring an animator off of Freelancer.com vs VideoIgniter.com that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about hiring our freelancer for your animation!

Now that you know about the pros and cons of hiring freelancer animation vs VideoIgniter.com, get in touch with our team to discuss your video project and goals.

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Are you searching for a way to explain your product or service in an engaging and informative way? Hiring an explainer video company to create an explainer video is any effective way to convey this information to your target audience. These companies specialize in producing short, animated videos that simplify complex ideas and help promote your brand. In this article, we will guide you through everything you need to know about explainer video production and how an explainer video company can help you achieve your goals.

What is explainer video production?

Explainer video production is the process of creating short educational animated video(s) that explain information to the viewer. Businesses frequently use animated explainer videos to explain how their product or service works. These videos typically run between 30 seconds and two minutes and are designed to be engaging and easy to understand. Explainer videos can be used for a variety of purposes, including marketing, training, sales and education.

Examples of Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D explainer video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Where can you find explainer video companies for your video project?

There are many explainer video companies out there, but how do you find the right one for your project?

1). Look on Google for “Explainer Video Company” or “Animated Explainer Video Company.”

2). Ask for recommendations from colleagues.

3). Search for explainer video companies on social media platforms like LinkedIn and Instagram.

4). Search for animators on Craigslist, Fiverr, Behance and Freelancer.com.

5). Check out VideoIgniter.com ;)

What expertise do you get when you hire an explainer video production company?

Hiring an explainer video production company gets you access to a team of animation experts who can help you create a high-quality video. These experts typically include animators, illustrators, scriptwriters, storyboard artists, voiceover artists, and project managers. They will work with you to understand your goals and create a video that is tailored to your needs. They’ve produced hundreds of explainer videos and know what works and what doesn’t.

You can save some money on your production budget by writing the script for your video and creating the storyboard. If you work with an experienced explainer video production company, feel free to share your drafts with them to get their feedback before approving them for production.

What animated video production services does Video Igniter offer?

Video Igniter is an explainer video company that offers a wide range of services, including scriptwriting, voiceover recording, storyboard creation, custom illustrations, animation, sound design and video marketing/promotion. All of the animated videos we create are custom animated using an original visual style we develop for your video. Whether it’s 2D animation or 3D animation, our team can help you create it.

Check out this page for a comprehensive list of animation services and video marketing services Video Igniter offers.

Get in touch with our team to discuss your project.

What does it cost to hire an explainer video production company?

The cost of hiring an animated video production company can vary depending on the complexity of the video, the length of the video, and the level of detail required. On average, you can expect to pay between $5,000 and $10,000 for a one to two-minute animated explainer video. We offer video production services above and below this range. Request access to our newest price sheet here.

What should you look for when hiring an animated explainer video company?

When hiring an animated explainer video company, it’s important to look for a company that has experience in your industry, a portfolio of high-quality work, and a team of experts who can help you create a video that meets your needs. You should also look for a company that is transparent about their pricing and timeline.

For more tips on how to hire an animated video production company, check out these animated video production resources:

• How do you hire an animator?
• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?

What is an explainer video agency?

An explainer video agency is a company that specializes in creating explainer videos for clients and they can help you market your video. Video Igniter is an explainer video agency because we can help you create content and promote it to your target audience. Additionally, we can help you create variations of your video(s) and optimize them so that they convert more people over time.

If you plan to use explainer videos within your sales and marketing funnel, get in touch with our production team to learn how we can help you create high converting content for your funnel.

What makes Video Igniter unique from other animated video production companies?

Video Igniter is unique from other animated video production companies in that we can create any kind of custom animated video you can imagine. As long as we don’t need to assemble a film crew, we can create it. That means we can help you create any kind of 2D or 3D animated video you can imagine – and if you supply us with film that you want to mix with animation, we can help with that too.

Our team of experts will walk you through all aspects of video production, including scriptwriting, voiceover recording, sound design, illustration and animation so there’s nothing to worry about if you’ve never been involved with an animated video project before.

On top of this, Video Igniter has developed our own production dashboard to streamline your explainer video production experience so you can make an animation online. It helps us keep your project organized so that you always know what’s going on. It also helps us speed up production and ultimately enables us to offer high quality custom animated video production services for less than the cost of hiring a traditional animation studio.

How does the animated explainer video production process work?

The animated explainer video production process typically involves several steps, including scriptwriting, storyboarding, voiceover recording, illustration, animation, and sound design. The process can vary depending on the company you work with, but most companies will follow a similar process.

Check out this companion article for a deep dive on how to make an explainer video.

How long does Video Igniter’s explainer video service take to create a video?

The length of time it takes to create an explainer video can vary depending on the complexity of the video and the level of detail required. On average, Video Igniter’s explainer video service takes between four and six weeks to create a one to two-minute video.

Need to create your explainer video faster than that? We offer rush delivery animation to help you get your video produced on time.

If you have questions about how long it will take to make your explainer video, use this page to get in touch with our production team.

Why Explainer Videos Are Essential for Modern Businsses

In today’s digital-first world, attention spans are shorter than ever. Studies show that viewers retain approximately 95% of a message when they watch it in a video, compared to only 10% when reading text. For businesses trying to communicate value quickly, an explainer video isn’t just a nice-to-have — it’s a competitive necessity.

Explainer videos are particularly effective because they combine visual storytelling, motion, and audio into a single cohesive experience. Whether you’re a SaaS startup trying to onboard new users, a healthcare company explaining a complex procedure, or an e-commerce brand showcasing a product, an explainer video company can distill your message into something that resonates and converts.

Landing pages that include an explainer video have been shown to increase conversion rates by up to 80%. When paired with a clear call-to-action, a well-produced animated explainer video becomes one of the highest-ROI assets in your marketing toolkit.

If you’re ready to tap into those results, the team at Video Igniter would love to hear about your project.

Types of Explainer Videos

Not all explainer videos are created equal. A good explainer video company will help you identify which format is best suited to your goals, audience, and budget. Here are the most common types:

2D Animated Explainer Videos The most popular format, 2D animation uses flat or illustrated characters and environments to walk viewers through a concept. It’s versatile, cost-effective, and works across virtually every industry.

3D Animated Explainer Videos 3D animation adds depth and realism, making it ideal for product demos, architectural visualizations, or medical and scientific explanations where spatial accuracy matters.

Motion Graphics Videos These focus on animated text, shapes, icons, and data visualizations rather than characters. They’re particularly effective for communicating statistics, processes, or abstract business concepts.

Whiteboard Animation Videos Whiteboard videos simulate a hand drawing illustrations on a white background. They have a strong association with education and instruction, making them a popular choice for training and onboarding content.

Screencast / Software Demo Videos Used primarily in the SaaS space, these videos record a live or animated walkthrough of a software product, helping potential users understand the interface before committing to a purchase.

Mixed Media Videos Some projects benefit from blending live-action footage with animation. If you have existing footage you want to enhance, an experienced explainer video company like Video Igniter can seamlessly integrate animation into your content.

How to Write a Great Explainer Video Script

The script is the foundation of any successful explainer video. Even the most stunning animation will fall flat if the script doesn’t clearly communicate the right message. Here’s what makes a great explainer video script:

Lead with the problem. Open by identifying the pain point your audience experiences. This immediately captures attention and signals that what follows is relevant to them.

Introduce your solution clearly. Don’t bury the value proposition. State plainly what your product or service does and why it works.

Keep sentences short and conversational. Scripts are meant to be heard, not read. Write the way people talk.

Aim for roughly 130–150 words per minute. A 60-second video should have approximately 130–150 words of script. A 90-second video sits around 200–225 words.

End with a clear call-to-action. Tell the viewer exactly what you want them to do next — visit a website, start a free trial, book a demo, or contact your team.

Video Igniter’s team includes professional scriptwriters who specialize in explainer video content. If writing isn’t your strong suit, we can handle the entire script writing process from scratch, or refine a draft you’ve already started.

Where to Use Your Explainer Video

One of the most overlooked aspects of explainer video production is distribution strategy. Creating the video is only half the job. Here are the most effective places to deploy your explainer video once it’s complete:

Your Website Homepage Placing an explainer video above the fold on your homepage gives new visitors an immediate, engaging way to understand what you do. This can dramatically reduce bounce rates and increase time-on-site.

Product and Landing Pages Embedding a targeted explainer video on a product page or campaign landing page gives potential customers the context they need to make a confident buying decision.

Email Marketing Campaigns Including the word “video” in an email subject line increases open rates by an average of 19%. Embedding a video thumbnail that links to your explainer video can significantly boost click-through rates.

Social Media Short-form versions of your explainer video (15–30 seconds) perform extremely well on platforms like Instagram, LinkedIn, Facebook, and TikTok. Video content consistently outperforms static posts in reach and engagement across all major platforms.

Sales Presentations and Proposals Sending a prospect a polished explainer video as part of a proposal adds professionalism and helps your pitch stand out in a crowded inbox. Sales teams frequently report that explainer videos help shorten the sales cycle.

Paid Advertising Explainer videos make compelling pre-roll YouTube ads, LinkedIn video ads, and Facebook video campaigns. Because they’re designed to explain and persuade quickly, they’re naturally suited to paid video formats.

Trade Shows and Events Looping an explainer video on a screen at your booth is an effortless way to engage foot traffic and communicate your value proposition without requiring a live sales pitch at every moment.

Video Igniter can help you plan your video’s distribution strategy and even create platform-specific versions optimized for different aspect ratios and run times.

Questions to Ask Before Hiring an Explainer Video Company

Before signing a contract with any explainer video production company, use these questions to vet their capabilities and fit:

• Can I see examples of videos you’ve made in my industry? Industry familiarity shortens the learning curve and often leads to a stronger final product.
• Who owns the final video and source files? Make sure the contract gives you full ownership of all deliverables, including editable project files.
• How many rounds of revisions are included? Revision policies vary widely. Know upfront how many feedback cycles are included in your package.
• What is your communication process like? You should have a clear point of contact and a reliable system for tracking project progress.
• Can you scale this video into a series? If you anticipate needing multiple videos over time, it’s worth asking whether the company can maintain visual consistency across a series.
• Do you offer rush delivery? Deadlines happen. Confirm whether expedited production is an option and what the associated costs are. Learn more about rush delivery animation here.

Explainer Videos and SEO: A Hidden Benefit

Beyond engagement and conversions, explainer videos offer a meaningful SEO benefit. Google has confirmed that it considers time-on-page as a signal of content quality. A well-placed explainer video keeps visitors on your page longer, which sends positive signals to search algorithms.

Additionally, videos hosted on YouTube — the world’s second-largest search engine — can rank independently in Google search results, giving your brand a second point of entry for the same keyword. A video titled and described around a target keyword like “how does [your product] work” can drive organic traffic for months or years after its initial publication.

Properly optimized explainer videos should include keyword-rich titles, detailed descriptions, accurate captions or transcripts, and strategic tagging. Video Igniter’s video marketing services include guidance on how to optimize your video for search so it continues working for you long after launch.

What are some other explainer video production companies?

Aside from VideoIgniter.com, there are many other explainer video production companies out there, including:

• Demo Duck
• Yum Yum Videos
• Explainify
• Epipheo

Do you have a question about animated explainer video companies?

If you have a question about hiring or collaborating with an animated explainer video company, feel free to reach out to us! We’re happy to help you find the right explainer video company for your needs. If you prefer to talk on the phone or via video call, you can use this link to .

What is Video Igniter?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For A Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Animated videos are a powerful marketing tool for businesses of all sizes. They can help you explain complex concepts, showcase your products or services, and engage your audience in a way that text or images simply can’t. However, creating an animated video requires a unique set of skills and expertise that not all video production companies possess. That’s why it’s important to find and hire animation experts who can bring your vision to life. In this article, we’ll guide you through the process of finding and hiring the right animation experts for your next video project.

Examples of Videos You Can Get When You Hire Video Igniter’s Animation Experts

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the demo reel below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Step 1: Define Your Needs

The first step in finding the right animation experts is to define your needs. What type of animated video do you want to create? What is your budget? Do you need help with the script or storyboarding? Once you have a clear idea of what you want to achieve with your video, you can start to look for animation experts who specialize 2D animation, 3D animation, motion graphics or other styles of animation.

Step 2: Research Animation Experts

The next step is to research animation experts who have experience in your industry and can deliver the results you’re looking for. You can start by searching for animation experts online, reading reviews and testimonials, and checking out their portfolio. You can also ask for recommendations from colleagues or industry groups.

Deep Dive: Check out this article for more tips on how to find an animator for hire.

Step 3: Evaluate Their Expert Animation Skills

Once you have a list of potential animation experts, it’s important to evaluate their skills. Look at their past work to get an idea of their style and quality. You can also ask for references and contact their past clients to get their feedback. Make sure the animation expert you choose has the skills and experience necessary to bring your vision to life.

Step 4: Get Quotes From Different Animation Experts

Once you’ve found a few animation experts that meet your criteria, it’s time to get quotes. Be clear about your project requirements and budget so that you can get an accurate quote. Don’t be afraid to negotiate or ask for a sample of their work before committing to a contract.

Step 5: Sign a Contract

Before you hire an animation expert, it’s important to sign a contract that outlines the scope of the project, timelines, and payment terms. Make sure you have a clear understanding of what the animation expert will deliver and when. This will help avoid any misunderstandings or disagreements down the line.

What Makes Someone a True Animation Expert?

Not everyone who can operate animation software qualifies as an animation expert. True expertise in animation goes far beyond technical proficiency — it encompasses a deep understanding of storytelling, timing, visual communication, and the principles that make motion feel natural and compelling to viewers.

Experienced animation experts typically have a strong command of the 12 principles of animation, originally developed by Disney animators and still considered the gold standard for quality motion work today. These principles — including concepts like squash and stretch, anticipation, staging, and follow-through — are what separate polished professional animation from work that looks stiff or amateurish. When evaluating candidates, look for animators who can speak fluently about these principles and demonstrate them in their portfolio work.

Beyond technical skill, the best animation experts are strong visual storytellers. They understand pacing, know how to guide a viewer’s eye across the screen, and can translate abstract ideas into clear, engaging visuals. This is especially important for explainer videos and marketing animations, where the goal is to communicate a specific message quickly and memorably.

The Different Types of Animation Experts You Might Need

Animation is a broad field, and “animation expert” can mean very different things depending on the style and complexity of your project. Understanding the different specializations will help you hire the right person or team for your specific needs.

2D Character Animators — These specialists bring flat, illustrated characters to life with fluid movement and expressive performance. They’re ideal for explainer videos, brand mascot animations, storytelling content, and educational videos.

3D Animators — 3D animation experts work in three-dimensional space, creating assets that can be rotated, lit, and rendered from any angle. They’re commonly used for product visualization, architectural walkthroughs, medical animations, and high-production-value brand films.

Motion Graphics Designers — Motion graphics experts specialize in animating text, data, icons, and abstract shapes rather than characters. If your project involves infographics, data visualization, lower-thirds, or kinetic typography, a motion graphics specialist is the right hire.

Storyboard Artists — Before a single frame of animation is produced, a storyboard artist maps out the visual flow of the video scene by scene. Hiring an experienced storyboard artist early in the process can save significant time and money by resolving creative questions before production begins.

Concept Artists and Character Designers — These experts develop the visual style, character designs, and overall aesthetic of an animated video. Their work forms the visual foundation that all subsequent animation is built upon.

Compositors — Compositors are specialists who combine multiple visual elements — animation, live footage, backgrounds, effects, and typography — into cohesive final frames. They’re particularly valuable on complex projects that blend animation styles or integrate with live-action footage.

Understanding which type of animation expert your project actually requires prevents you from overpaying for skills you don’t need or, worse, hiring someone whose specialization doesn’t match your project’s demands.

Red Flags to Watch for When Hiring Animation Experts

Knowing what to look for in a great animation expert is important — but knowing what warning signs to avoid is equally valuable. Here are some common red flags that should give you pause during the hiring process:

A portfolio with only one style — Skilled animation experts can typically adapt to different visual styles and client needs. If every piece in a candidate’s animation portfolio looks nearly identical, they may struggle to execute your specific creative vision.

Vague timelines and deliverables — Professional animation experts should be able to give you a clear production schedule broken into milestones. Vague answers like “it depends” without any further clarification suggest a lack of production planning experience.

No revision process — Any reputable animation expert or studio will have a defined revision process built into the project workflow. If a candidate doesn’t mention revisions or seems resistant to the idea, that’s a significant concern. Video Igniter offers unlimited revisions for certain projects.

Unusually low pricing — Animation is a time-intensive craft. Quotes that seem dramatically below market rates often indicate corners will be cut somewhere — whether in the quality of assets, the time spent on revisions, or the overall polish of the final product.

Poor communication during the inquiry stage — How an animation expert communicates before you hire them is a preview of how they’ll communicate throughout production. Slow responses, unclear answers, or a dismissive attitude during the sales process tend to get worse once the contract is signed.

How to Write a Creative Brief That Animation Experts Actually Love

One of the most impactful things you can do before hiring animation experts is to prepare a thorough creative brief. A well-written brief saves time, reduces miscommunication, and helps animators produce work that hits the mark on the first draft rather than after multiple costly revision rounds.

An effective creative brief for an animated video project should include:

Project overview — A short summary of your company, what the video is for, and where it will be used (website, social media, trade show, internal training, etc.).

Target audience — Describe who will watch the video. Include demographic details, what they care about, and what you want them to think, feel, or do after watching.

Key message — Identify the single most important thing the video needs to communicate. Animation experts work best when they have a clear, focused message to build around rather than a long list of talking points.

Tone and style — Describe the emotional tone you’re going for (professional, playful, inspiring, urgent) and provide visual references or examples of animation styles you like. Reference videos are especially helpful for communicating style preferences that are hard to describe in words.

Script or talking points — If you have an existing script, include it. If not, provide bullet points covering the information the video needs to convey and note whether you need scriptwriting help.

Brand guidelines — Share your brand’s color palette, typography, logo files, and any visual style rules the animation needs to follow.

Video length — Provide your target video length. Most marketing explainer videos fall between 60 and 90 seconds, though the right length depends on the complexity of your message and where the video will be distributed.

Timeline and budget — Be transparent about your deadline and your budget range. Animation experts can make much better recommendations about what’s achievable when they understand both constraints upfront.

Questions to Ask Animation Experts Before You Hire Them

The interview stage is your opportunity to assess not just the skills of an animation expert, but also whether they’ll be a good collaborative partner throughout the production process. Here are some questions worth asking:

• Can you walk me through your typical production process from kickoff to final delivery?
• How do you handle feedback and revision requests mid-production?
• Have you worked on projects in our industry before, and can you share relevant samples?
• Who specifically on your team will be working on our project?
• What does your handoff process look like — what file formats and resolutions will we receive?
• How do you handle situations where a project runs over schedule or over budget?
• What information do you need from us to get started as quickly as possible?

The answers to these questions will reveal a great deal about an animation expert’s professionalism, experience, and communication style — all of which matter just as much as the quality of their animation portfolio when it comes to successfully completing a video project.

Still have questions about finding & hiring animation experts?

Do you have a question about animation experts that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you’re in search of a top-notch animation studio in Seattle, look no further than Video Igniter Animation. As a leading Seattle animation studio, Video Igniter has established themselves as the go-to choice for businesses and individuals looking to create captivating and high-quality animated videos. In this article, we will explore why Video Igniter Animation is the best studio to hire for your next animated video project.

Expertise in Animation

Video Igniter Animation boasts a team of highly skilled and experienced animators who are well-versed in the art of telling stories with animation. Whether you need a 2D, 3D, or motion graphics animation, our talented team has the expertise to bring your vision to life. With a keen eye for detail and a deep understanding of animation principles, Video Igniter creates animations that are visually stunning, engaging and crafted to help support your business objectives and communication goals.

Extensive Portfolio of Successful Projects

One of the key reasons to hire Video Igniter Animation is our extensive portfolio of successful animation projects. Our past work showcases our ability to handle a wide range of client requirements while delivering exceptional results. By reviewing our portfolio, you can gain insight into our range of animation capabilities, production quality, and versatility, ensuring your video aligns with your project goals.

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Customized Approach

Video Igniter understands that every project is unique and requires a customized approach. Our team takes the time to understand your specific needs, goals, target audience and vision for your animated video. By collaborating closely with you throughout the production process, Video Igniter ensures that the final draft exceeds your expectations. Our commitment to client satisfaction is evident in our ability to tailor animations to match your brand identity and convey your message effectively.

Attention to Detail

When it comes to animation, attention to detail is crucial. Video Igniter prides itself on its meticulous approach to every project. From character design to motion and timing, we pay careful attention to every aspect of your animated video. This attention to detail results in animations that are not only visually appealing but also convey the desired message with precision and impact.

Unlimited Revisions

Nobody likes unexpected production costs. That’s why we decided simple and standard animation projects include unlimited revisions. That means we’ll revise your script, storyboard, voiceover, soundtrack, illustrations and animations an unlimited number of times at no extra cost – until you’re absolutely thrilled with them.

Cutting-Edge Technology and Tools

To deliver top-quality animations, Video Igniter utilizes cutting-edge technology and tools. We stay up to date with the latest advancements in animation software to ensure that our animations are of the highest standard. By harnessing the power of technology, we can create animations that are visually stunning, seamless, and immersive. Use of technologies to streamline the production experience also enable us to speed up production and lower your video production costs.

Competitive Pricing and Timely Delivery

Video Igniter understands the importance of delivering value for your investment. We offer competitive pricing options that cater to various budgets without compromising on the quality of our work. Moreover, we prioritize timely delivery, ensuring that your project is completed within the agreed-upon timeline. Our commitment to professionalism and efficiency sets us apart from other Seattle animation studios.

Seattle Animation Studio Production Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Why Choose a Seattle Animation Studio Over a Remote or Overseas Provider?

With so many animation options available online, you might wonder whether it matters where your animation studio is located. For many businesses, the answer is a resounding yes — and here’s why partnering with a Seattle animation studio like Video Igniter offers distinct advantages over generic remote platforms or overseas production houses.

Cultural and Market Alignment: Seattle is home to some of the world’s most sophisticated technology companies, innovative startups, and discerning consumer brands. A Seattle animation studio understands the business culture, communication standards, and audience expectations that matter most to Pacific Northwest companies — and to the national and global markets they serve. That cultural fluency shows up in the final product.

Time Zone Compatibility: Working with an overseas animation studio often means delayed feedback loops, miscommunication over asynchronous messages, and the frustration of waiting overnight for simple revisions. A Seattle animation studio operates in your time zone, making real-time collaboration natural and efficient.

Accountability and Relationship Building: There is real value in knowing your animation partner is based in the same country, operates under the same business norms, and stands behind their work with genuine accountability. Video Igniter has built lasting relationships with clients across industries precisely because of this commitment to transparent, professional communication.

If you’re weighing your options for an animation partner, reach out to the Video Igniter team for a no-pressure consultation — we’re happy to show you what a Seattle animation studio can do for your brand.

Industries Video Igniter’s Seattle Animation Studio Serves

One of the hallmarks of a truly capable Seattle animation studio is the ability to adapt to the communication needs of diverse industries. Video Igniter has produced animated videos for clients spanning a wide range of sectors, including:

Technology and SaaS: Seattle’s tech ecosystem is world-class, and the demand for clear, compelling product explainer videos is constant. Animated videos are uniquely suited to demonstrating software interfaces, explaining complex workflows, and making abstract technology concepts tangible for buyers and investors alike.

Healthcare and Life Sciences: Medical and healthcare organizations need to communicate complex clinical information to patients, providers, and regulators. Animation allows sensitive or technically dense content to be presented clearly and accessibly, without the limitations of live-action medical footage.

Finance and Fintech: Whether explaining investment products, cryptocurrency platforms, or insurance offerings, animated video simplifies financial concepts and builds trust with audiences who might otherwise find the subject matter intimidating.

E-Commerce and Consumer Brands: Product demo animations, brand story videos, and animated social media ads help consumer brands stand out in crowded digital marketplaces. A Seattle animation studio with e-commerce experience knows how to craft visuals that drive purchase intent.

Education and Nonprofits: Educational institutions and nonprofit organizations use animated video to communicate mission, impact, and instructional content in formats that resonate with modern audiences across all age groups.

Real Estate and Architecture: 3D animated walkthroughs and architectural visualization videos allow developers and agents to showcase properties and designs before they are built — a capability that has become increasingly essential in competitive real estate markets.

No matter your industry, Video Igniter brings specialized creative experience to every project. Contact us to discuss how our Seattle animation studio can serve your specific sector.

What to Look for When Hiring a Seattle Animation Studio

Not all animation studios are created equal. If you are evaluating multiple providers, here are the key criteria to assess before making your decision:

Portfolio Depth and Variety: A strong Seattle animation studio should be able to show you examples across multiple animation styles — 2D character animation, motion graphics, 3D rendering, whiteboard animation, and more. A narrow portfolio may indicate limited creative range.

Script and Storyboard Capabilities: Animation is only as good as the story it tells. Look for a studio that employs or works with professional scriptwriters and storyboard artists, not one that asks you to provide a finished script as a starting point. The best studios help you develop your message from the ground up.

Clear Revision Policies: Surprises in billing are frustrating and erode trust. Before signing with any Seattle animation studio, understand exactly what is included in the base price and what triggers additional charges. Video Igniter’s unlimited revision policy on simple and standard projects exists specifically to eliminate this anxiety.

Communication and Project Management: How responsive is the studio during the sales process? That responsiveness is a preview of how they will communicate throughout production. Look for a studio that assigns a dedicated point of contact and provides regular production updates.

Post-Production Support: Producing the video is only part of the job. Ask whether the studio offers support with video optimization, hosting recommendations, distribution strategy, and performance tracking. A full-service Seattle animation studio should be a long-term partner, not just a vendor.

Client References and Testimonials: Verified client testimonials from recognizable organizations carry significant weight. Look for reviews that speak to the studio’s communication quality, creative problem-solving, and ability to meet deadlines — not just the visual output.

Video Igniter checks every one of these boxes. If you’d like to speak with past clients or review additional production samples, just ask — we’re proud of the relationships we’ve built and happy to connect you with references.

Seattle’s Creative Economy and the Rise of Animated Content

Seattle has long been recognized as one of the most creatively vibrant cities in the United States. Home to globally influential companies across technology, aerospace, retail, and entertainment, the city has cultivated a rich ecosystem of creative talent — and animation is one of the disciplines that has flourished here.

The demand for animated content in Seattle has grown significantly in recent years, driven by several converging trends. The explosive growth of streaming platforms and digital advertising has created an enormous appetite for video content across all formats. Meanwhile, the concentration of technology companies in the greater Seattle area has accelerated the need for product explainer videos, investor pitch animations, and customer education content.

Remote and hybrid work culture has also shifted how companies communicate internally and externally. Animated video has stepped into the gap left by in-person presentations and live events, giving organizations a scalable way to deliver consistent, high-quality messaging to distributed audiences.

For businesses operating in this environment, partnering with a Seattle animation studio that understands the local market — while also having the infrastructure to serve clients nationally and globally — is a meaningful competitive advantage. Video Igniter was built for exactly this moment.

Frequently Asked Questions About Working With a Seattle Animation Studio

How long does it take to produce an animated video? Production timelines vary depending on the complexity and length of the video, but most standard animated explainer videos are completed within four to eight weeks from project kickoff. Video Igniter will provide a clear timeline estimate during the quoting process so you can plan your campaign accordingly.

Can I provide my own script or voiceover? Yes. While Video Igniter’s team can develop your script and source professional voiceover talent, clients who prefer to supply their own creative assets are welcome to do so. The production process is designed to be flexible around your needs.

What file formats will I receive for my finished video? Video Igniter delivers final videos in high-resolution formats suitable for web, broadcast, and social media distribution. If you have specific technical requirements — such as formats optimized for LinkedIn, YouTube, or internal LMS platforms — let the team know at the start of production.

Do you work with clients outside of Seattle? Absolutely. While Video Igniter is proudly based in Seattle, the online production platform is designed to support seamless collaboration with clients anywhere in the United States and internationally. Many of Video Igniter’s clients have never set foot in Seattle — and they receive the same quality and service as those in the local market.

What is the minimum budget to work with a Seattle animation studio like Video Igniter? Video Igniter offers competitive pricing across a range of budget levels. The best way to understand pricing for your specific project is to request a quote or schedule a call with the production team.

Have more questions that aren’t answered here? Reach out directly — the Video Igniter team responds promptly and will make sure you have everything you need to make a confident decision.

Seattle Animation Studio Production Resources

The following articles are popular among people reading about Seattle animation studios:

Read The 2D Animation Studio FAQ

How To Work With A 3D Animation Studio

How To Work With The Best Animation Studio For Your Project?

Everything You Need To Know About 3D Animation Studios

What Is An Explainer Video Studio?

Seattle Animation Studio Client Testimonials and Reviews

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“I was refused by other websites as my video was too complex for their abilities or I could not afford our local animation agencies. I was devastated searching through internet what to do … I found exactly what I needed: customized animation production with lots of options, absolutely fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome MD – Bioresona

Get A Quote From A Seattle Animation Studio

Click here to get a quote from our production team.

Seattle Animation Studio Wrap Up

Video Igniter Animation is the best Seattle animation studio for your next animated video project. With our decade+ of expertise, extensive portfolio, customized approach, attention to detail, cutting-edge technology, competitive pricing, and timely delivery, we excel in creating animations that captivate audiences and deliver your message effectively.

Still have questions about Seattle animation studios?

Do you have a question about Seattle animation studios that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

If you’re looking for an explainer video company to make an explainer video, we make those too!

Need help syndicating your animated video? Ask us about video promotion.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Ready To Hire a Seattle Animation Studio? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Are you looking for an animated explainer video maker to help you create a custom animated video? If so, you’re in the right place!

Animated explainer videos have become an essential tool for B2B marketers to communicate their brand message, product features, and services in an engaging and effective way. With the rise of video marketing, animated explainer video makers have become an increasingly popular choice among businesses to create high-quality videos quickly and easily. In this blog post, we will cover everything you need to know about animated explainer video makers, including their benefits, how much they cost, and the best tools to use.

Examples of Animated Explainer Videos That Video Igniter Can Make For You

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our demo reels and price sheet.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What is an animated explainer video maker?

An animated explainer video maker is a tool that enables you to create animated videos using pre-built templates, characters, and backgrounds. With an animated explainer video maker, you can create professional-looking videos that explain your product or service, showcase your brand, and convey your message to your target audience. These tools are designed to be user-friendly and require no prior experience in animation or video production.

What are the best animated explainer video makers?

There are several animated explainer video makers available in the market. Here are some of the best tools that you can use to create your own animated explainer videos:

1. Powtoon is a popular animated explainer video maker that offers a wide range of templates, characters, and backgrounds. With Powtoon, you can create explainer videos, product demos, and marketing videos quickly and easily.

2. Wideo is a powerful animated explainer video maker that enables you to create professional-looking videos using pre-built templates, characters, and backgrounds.

3. Animaker is a cloud-based animated explainer video maker that offers a wide range of features, including pre-built templates, characters, and backgrounds. With Animaker, you can create videos in different styles, including live action videos, 2D animation, and kinetic typography animation.

4. Video Igniter is a done-for-you animated video production service. Describe the video you want and Video Igniter’s team of professional animators creates a custom animated video for you. You don’t need to have any video experience. Just provide feedback when Video Igniter shares parts of your video; Video Igniter does the rest of the work for you.

Pros and Cons of Using an Animated Explainer Video Maker

Using an animated explainer video maker comes with several benefits and drawbacks. Here are some pros and cons you should consider before using an animated explainer video maker:

Pros:

• Quick and easy: With an animated explainer video maker, you can create professional-looking videos quickly and easily without any prior experience in animation or video production.
• Cost-effective: Animated explainer video makers are more cost-effective than hiring a professional animator or video production company.
• Customizable: Most animated explainer video makers offer a wide range of templates, characters, and backgrounds that you can modify to fit the visual style of your brand.

Cons:

• Limited customization: While most animated explainer video makers offer a wide range of templates, characters, and backgrounds, your video may end up looking similar to other videos created with the same tool. Since everyone is using the same sets of pre-created characters, know that other companies are also featuring that same character in their company branded videos.
• Lack of control: When you use an animated explainer video maker, you have limited control over what you can and can’t animate, which can result in a video that doesn’t fully meet your expectations.
• Learning curve: While animated explainer video makers are designed to be user-friendly, there is still a learning curve involved. Expect it to take you a few days to figure out how to make your first video.

What does it cost to use an animated explainer video maker?

The cost of using an animated video maker depends on the tool you choose and the features you need. Most animated explainer video makers offer subscription plans that range from basic to premium. Here are some of the popular animated explainer video makers and their pricing (as of June 2023):

• Powtoon offers subscription plans that range from $15 to $190 per month.
• Wideo offers subscription plans that range from $0 to $199 per month.
• Animaker offers subscription plans that range from $19 to $79 per month.
• Video Igniter charges based on the length of content we produce for you. Current price sheet here.

How do you use an animated explainer video maker?

Using an animated explainer video maker is a simple process that involves the following steps:

Choose a template

Most animated explainer video makers offer a wide range of templates that you can choose from. Choose a template that best fits your brand and message.

Customize your video

Once you have chosen a template, you can customize it by adding text, images, and other elements to the video.

Choose characters

Most animated explainer video makers offer a wide range of characters that you can choose from. Choose characters that best fit your brand and message.

Add a voiceover, music and sound effects

You can add a voiceover, music and sound effects to your video to make it more engaging and entertaining.

Preview and publish

Once you have customized your video, preview it to make sure everything looks good. Once you are satisfied with your video, publish it to your website, social media channels, or other marketing channels.

How do you make a custom animated explainer video?

If you want to create a custom animated video that stands out from the crowd, you can hire a professional animator or a video production company. Here are some steps involved in creating a custom animated video:

Develop a script

The first step in creating a custom animated video is to develop a script that outlines your brand message and the key points you want to convey in your video.

Download Video Igniter’s Free Script Writing Template

Create storyboards

Once you have a script, you can create storyboards that outline the visual elements of your video. Storyboards are a series of sketches that show the action and movement in each scene of your video.

Download Video Igniter’s Free Storyboard Template

Choose a style

There are several styles of animation, including 2D animation, 3D animation, whiteboard animation, and stop-motion animation. Choose a style that best fits your brand and message.

Create the illustrations

Once you have your script, storyboards, and style, you can start creating the illustrations for your animation. This process involves creating the characters, backgrounds, and other visual elements of your video. Our team will create all the art and give you a chance to review it before approving it for production.

Animate

After everything is approved, it’s time for us to animate and create the first draft of your explainer video.

Add music and sound effects

Once the first draft of the animation is complete, we’ll add music and sound effects to make it more engaging and entertaining.

Preview and publish

Now that you have the complete first draft of your custom animated video, preview it to make sure everything looks good. If there are any revisions requests, send them over to our team and we’ll make the edits. Once you are satisfied with your video, syndicate your video online: publish it to your website, social media channels, and other marketing channels.

How To Choose The Right Animated Explainer Video Maker For Your Business

Not all animated explainer video makers are created equal. While many tools promise fast, affordable results, the right choice depends on your goals, timeline, and the level of quality your brand requires.

At a high level, there are three main options:

• DIY animated explainer video maker tools (template-based platforms)
• Freelancers or small creative teams
• Full-service animation studios

DIY tools are great for speed and affordability—but they often rely on pre-made templates, limited character options, and generic visuals. This can make your video feel similar to others in your industry.

Freelancers offer more customization, but quality and reliability can vary widely depending on experience and availability.

Full-service animation studios (like Video Igniter) provide the highest level of customization, creative direction, and production quality—especially if your goal is to stand out, increase conversions, or explain something complex.

If your brand positioning matters—or if your product is nuanced—it’s often worth investing in a custom animated explainer video instead of relying solely on a basic video maker.

What Makes A High-Converting Animated Explainer Video?

An animated explainer video maker is just a tool. What really drives results is how the video is crafted.

High-performing explainer videos typically include:

1. A Strong Hook (First 5–10 Seconds)

Your video needs to immediately capture attention. This could be:

• A bold statement
• A relatable problem
• A surprising statistic

Without a strong opening, viewers are likely to drop off early—especially on social media or landing pages.

2. Clear Problem → Solution Structure

The most effective explainer videos follow a simple storytelling framework:

• Identify the problem
• Agitate the pain point
• Introduce your solution
• Show how it works
• End with a clear call to action

This structure helps viewers quickly understand why your product matters.

3. Visual Clarity Over Complexity

Animation gives you unlimited creative freedom—but more isn’t always better.

Simple, focused visuals that reinforce the narration outperform cluttered scenes. As noted in video marketing best practices, animated explainers work because they simplify complex ideas into easy-to-understand visuals.

4. Professional Voiceover & Sound Design

Audio quality has a massive impact on perceived production value. Even the best visuals can feel amateurish if paired with poor voiceover or mismatched music.

5. A Clear Call-To-Action (CTA)

Every explainer video should guide viewers toward the next step:

• Book a demo
• Sign up
• Contact your team
• Learn more

Without a CTA, you risk losing the momentum your video builds.

Animated Explainer Video Maker Use Cases (That Drive ROI)

Here are some of the most common—and highest ROI—use cases:

SaaS & Tech Product Demos

Animated explainer videos are ideal for software products that are difficult to visualize. Instead of showing complex UI flows, animation simplifies the experience into a clear narrative.

Startup Fundraising & Pitch Videos

Startups use explainer videos to communicate their vision quickly to investors. A polished animation can make your pitch more memorable and easier to understand.

Homepage Conversion Videos

Placing an explainer video on your homepage can significantly increase conversion rates by helping visitors understand your value proposition faster.

Paid Ads & Social Media Campaigns

Short-form animated videos perform well in paid campaigns because they capture attention and deliver information quickly.

Training & Internal Communications

Animation is also highly effective for onboarding, training, and internal messaging—especially when explaining processes or abstract concepts.

SEO Tip: Why “Custom” Animated Videos Often Outperform Templates

From an SEO and conversion standpoint, custom animated videos often deliver stronger long-term results than template-based videos.

Here’s why:

• Higher engagement rates → Longer time on page (good for SEO)
• Better brand differentiation → Lower bounce rates
• Improved clarity → Higher conversion rates
• Unique content → More likely to be shared and linked to

Search engines increasingly prioritize content that demonstrates experience, expertise, authority, and trust (E-E-A-T). A custom animated explainer video reinforces all four by showcasing your brand in a polished, professional way.

Common Mistakes To Avoid When Using An Animated Explainer Video Maker

Even with the best tools, there are a few pitfalls that can reduce the effectiveness of your video:

Overloading the Script

Trying to fit too much information into a 60–90 second video can overwhelm viewers. Focus on one core message.

Ignoring Brand Consistency

Using mismatched colors, styles, or tone can make your video feel disconnected from your brand identity.

Choosing Style Over Substance

Flashy animation doesn’t matter if the message isn’t clear. Story always comes first.

Skipping Strategy

Before creating your video, define:

• Who your audience is
• What problem you’re solving
• What action you want viewers to take

Without this clarity, even a well-produced video may underperform.

The Future of Animated Explainer Video Makers (AI + Custom Hybrid)

The landscape of animated explainer video makers is evolving quickly—especially with the rise of AI-powered tools.

Today, some platforms can generate basic animated videos from a script in minutes.

While these tools are improving, they still have limitations:

• Generic visuals
• Limited storytelling nuance
• Lack of brand-specific customization

This is why many businesses are adopting a hybrid approach:

• Use AI or templates for rapid prototyping
• Upgrade to custom animation for final production

This approach balances speed with quality—and ensures your final video actually stands out.

When Should You Upgrade From A DIY Video Maker?

If you’re currently using an animated explainer video maker, here are signs it may be time to upgrade:

• Your video looks similar to competitors
• You’re not seeing strong conversion results
• Your product is complex and hard to explain
• You want to elevate your brand perception
• You need a video for high-stakes use (ads, pitch, homepage)

At this stage, investing in a custom animated explainer video can unlock significantly better performance.

Ready To Create A High-Quality Animated Explainer Video?

If you’re exploring animated explainer video maker tools, you’re already on the right track.

But if you want a video that’s fully customized to your brand, designed to convert, and built to stand out—working with a professional animation team can make all the difference.

At Video Igniter, we handle everything—from scriptwriting and storyboarding to illustration, animation, and sound design—with unlimited revisions to ensure your video turns out exactly how you want.

If you’d like help creating a custom animated explainer video, you can request a quote or schedule a call to discuss your project.

Still have questions about animated explainer video makers?

Do you have a question about using an animated explainer video maker that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.