Animated Promotional Video Image

Frequently Asked Questions About Making An Animated Promotional Video

Thinking about making an animated promotional video for your business, non-profit, kickstarter or organization? Video Igniter Animation has been producing animated promo videos for over a decade for world-class brands like Amazon Web Services and T-Mobile. We’ve been asked many questions about what the production process is like, what it costs to make animated videos and more. Below are the answers to the most commonly asked questions we get about animated promo videos for companies.

1). Examples of Animated Promo Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animation for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.



Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

2). Why do companies make animated promotional videos?

 

Get awareness

Animation videos for marketing can help you get more attention for your business.

Animated promo videos help marketers gain awareness better than live action videos. Animated videos use colorful thumbnails and visuals which make the viewer more likely to click play and give the video a few seconds of attention to see if they want to keep watching.

Makes it easy to understand new information

Animated promo videos can use visuals that are detailed or simple. Whatever it takes to focus the viewer’s attention on the right level of understanding for the message you are delivering to them. You could show a photorealistic 3D animated model of brain neurons firing, or you could break the process down into a simple 2D animated diagram that walks the viewer step by step through what is happening when neurons fire.

Animated promotional videos help people remember the contents of the video longer than reading text.

Holds attention, boosts memory recall. 

Animations introduce new colorful movements every few seconds. This appears to be enough to dramatically increase viewer retention rates through the course of the video. As a consequence of paying attention and the ‘user friendly’ visuals that make the information easy to understand, the viewer’s ability to retain information goes up.

Makes it easy to share important messages

Animated promotional videos make it easy to share your message online.

There are many ways to promote your message to the world. Sharing a video via a link happens to be one of the most useful and scaleable ways to get a mass media message to large audiences or to a specific target market.

3). Choosing an animated promo video producer:


Looking for an animated promo video maker but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance animator, or a production service like Video Igniter Animation. Here are some resources to help you figure out the right production option for your promo video:

– 9 Things to Look For When Hiring An Animator

Pros and Cons of Different Animation Styles

What’s the difference between hiring a freelance animator vs an animation studio vs Video Igniter?

– Considering making the animated marketing video yourself? Learn about DIY options.

What is Video Igniter Animation?

4). How to create an animated promo video

 

Script writing

Writing the script for an animated promotional video.

Start by defining what message(s) you want to promote and articulate it in a way that resonates with your target audience.

Use our template below to draft the script for your 60 second animated promo video. It’s designed around the old idea of: “tell them what you’re going to tell them, tell them, tell them what you told them.”

0-10 seconds (22-30 words): First, introduce the problem/status quo your target audience is dealing with. What pain do they experience?

11-20 seconds (22-30 words): Next, introduce your product or service as the solution to your viewer’s problem.

21-50 seconds (66-90 words): Then, illustrate three ways the viewer’s life will improve when they use what your company sells. Focus on the benefits the viewer will experience without going too deep into the technical aspects of how or why it works.

51-60 seconds (22-30 words): Finally, summarize the benefits the viewer will experience and tell them how they can take action to get what you are offering.

For more tips on scriptwriting, check out this companion article.

Free Download: Download a free PDF copy of our script writing template.

Animated promotional video script writing template

Download Video Igniter’s Free Script Writing Template

 

Storyboarding

After your script is approved for production, you can create the storyboard for your promo video. Storyboards are like blueprints for animation. They tell the illustrators what to create for each sentence of your script. Storyboards also tell the animation team how they are supposed to animate the art in sync with the voiceover. The image below displays what information should be included on each slide of your storyboard:

storyboard diagram

Download Video Igniter’s Free Storyboard Template

Budget Saving Tip! You can save hundreds or thousands or dollars on your promo video production budget by creating the storyboard yourself. Even if you have no artistic ability. Check out our storyboard creation guide and download our free template.

VoiceOver

Identify the desired tone, pacing and energy for your promo video’s narrator. Then, use sites like VoiceBunny, Voices123, and Fiverr to create a list of your favorite voiceover artists. Pick out your top 3-5 options. We recommend hiring your top picks to record a short demo (1-3 sentences). This way, you can get a sense of what energy they will bring to your video before you pay them to record the full voiceover.

Illustrations

Creating illustrations for an animated promotional video.

The art team will review your brand guidelines, storyboard and any background information you can provide on the target audience’s design preferences. Then, the art team will create concept art from your storyboard. They will take a key scene and design it using multiple unique visual styles.

How To Review Concept Art For An Animated Promotional Video

How To Review Concept Art For An Animated Promotional Video

When you review the concept art, tell the art team what you like and dislike about each concept. The art team will then refresh the concept art based on your feedback. If you are satisfied with the concept art, they will create the rest of the art for your animated promo video using that style frame as a reference. You will get an opportunity to review and suggest edits for the art before it moves into animation.

Animation

Animating An Animated Promotional Video.

Now that the art and voiceover are approved, it’s time to animate. Each minute of animation takes about a week to create. Rush delivery options are available if needed.

When the first draft of your animation is ready to review, share it with your target audience and circulate it within your company to gather feedback. It’s important to make sure the message of the video is clear to the target audience before you spend money promoting your video. Not sure if your intro or ending is strong enough? Consider making alternate intros and endings to see which version generates more leads and sales.

Sound Design

Finally, the animation is approved, the timing of the motions are locked in. Now, the sound team can go in and add sound effects to bring even more life to the animated motions in your promo video.

5). How to make an animated promotional video free online


Animated videos cost $$ to make bc they employ hours to create. However, there are some free and low cost options to create animated promotional videos online for free. Online web designer Canva provides a free library of templates that can be used to make simple animated promotional videos for free. If you have a slightly larger budget, you can subscribe to a service like Wideo, PowToon or Vyond to make a more intricate animated promo video.

Video maker screenshot

Example of an animated promotional video maker.


Companion Article: For more tips on how to make a cheap animated promotional video, check out this companion article.

6). How much does animated promo video production cost?


Animated promo videos cost between $500-$10,000 to create a 60 second 2D animated video. Expect to spend a minimum of $1,500 to create an animated video with custom visuals that will leave a positive impression of your brand when viewers see it.

What does it cost to make an animated promotional video online?

7). How long does it take to create an animated promotional video?


It takes 3-8 weeks to make a 30 second – 2 minute animated promo video. Rush delivery options are available if you need to produce your video quickly. To learn more about what’s involved with each stage of production and how long it takes, check out this companion article.

8). How long should my animated promo be?


Animated promo video should be concise.  The primary goal of a promotional video is to articulate your company’s message and get that message inside the brain of your target audience. The shorter the better.

Most animated promo videos are 15-90 seconds long. Remember, if you want to have a more in-depth video that explains what your company does, consider making a separate video that can be a little longer for people who got interested by your initial promo video.

9). What visual style should I use for my company’s promo video?


Check out our companion article to learn about the pros and cons of different visual styles you can choose to represent your brand in your animated promo video.

How To Pick The Right Visual Style For Your Animated Explainer Video

10). How Animated Promotional Videos Drive Higher Conversion Rates

Conversions are the lifeblood of any successful marketing campaign. Whether your goal is to generate leads, increase sign-ups, or boost sales, achieving higher conversion rates is essential for maximizing your return on investment. One of the most effective and engaging tools to help accomplish this is an animated promotional video. These videos combine visual storytelling with persuasive messaging to guide viewers toward taking action. In this section, we’ll explore how animated promotional videos help increase conversions and why they’re an essential component of modern marketing strategies.

The Psychology Behind Animation and Engagement

animated promotional video The Psychology Behind Animation and Engagement

Animated promotional videos excel at capturing attention in a noisy digital landscape. Through vibrant motion graphics, dynamic transitions, and character-driven storytelling, these videos instantly grab the viewer’s eye—often within the crucial first few seconds. This heightened level of engagement can lead to increased interest and a stronger emotional connection with the content.

In fact, animation helps forge a memorable brand experience. The human brain processes visuals 60,000 times faster than text, and when combined with storytelling, animation can improve information retention and brand recall. This emotional resonance helps build trust with potential customers, especially when your video clearly explains your product or service in a relatable, easy-to-understand format.

Key Elements That Boost Conversion Rates

Key Elements That Boost Conversion Rates For Animated Promotional Videos

To effectively convert viewers into customers, animated promotional videos should be crafted with several high-converting elements in mind:

  • Strong Call-to-Action (CTA): Whether it’s “Sign Up Now,” “Watch a Demo,” or “Get Started,” a clear CTA at the end of your video tells viewers exactly what to do next.
  • Simplified Messaging: Animation excels at breaking down complex topics. By using metaphors, icons, and concise scripts, you can help your audience quickly grasp your value proposition.
  • Consistent Visual Storytelling: A consistent visual style that reflects your brand identity builds credibility and keeps viewers focused.
  • Optimized Video Length: Short videos (typically under 90 seconds) hold attention better and reduce bounce rates, especially when tailored to your audience’s platform and attention span.

Each of these elements works in harmony to ensure that your animated promotional video is not only engaging but also action-oriented.

Where to Use Animated Promotional Videos to Maximize Conversions

Where to Use Animated Promotional Videos to Maximize Conversions

Placement matters. To get the most out of your animated promotional video, consider integrating it across the following high-performing conversion channels:

  • Landing Pages: Adding an animated video above the fold can increase time on page and reduce bounce rates, leading to more form fills or sales.
  • Paid Advertising Campaigns: Short-form animated videos work well in PPC ads on platforms like YouTube, Facebook, and Instagram, driving users directly to a CTA.
  • Social Media Funnels: Use engaging animations to move users through awareness, consideration, and conversion stages in your marketing funnel.
  • Email Marketing Sequences: Including animated video content in emails can boost open rates and click-through rates, especially when paired with a compelling offer.

Using animated videos strategically in these environments not only drives views but also increases the likelihood of user action.

Tips for Creating High-Converting Animated Promotional Videos

Tips for Creating High-Converting Animated Promotional Videos

If your goal is to improve conversions, your video must do more than just look good—it needs to communicate effectively and connect emotionally with your audience. Here are a few proven tips:

  • Align Script and Visuals with Pain Points: Focus your messaging around the problems your audience is facing and position your product or service as the solution.
  • Use Professional Voiceovers and Animation: A polished video enhances credibility and makes your brand appear more trustworthy.
  • A/B Test Your Videos: Try different variations of your animated promotional video—change the CTA, tweak the visuals, or adjust the script to see what drives better results.

With the right approach, your video becomes a conversion tool rather than just a brand asset.

11). Leveraging Animated Promotional Videos in Social Media Campaigns

Leveraging Animated Promotional Videos in Social Media Campaigns

Social media has become one of the most powerful tools for brand visibility, customer engagement, and lead generation. However, cutting through the noise requires more than just static posts—it demands dynamic, attention-grabbing content. That’s where an animated promotional video can give your brand a competitive edge. With their visually compelling storytelling and concise messaging, animated videos are perfectly suited for social platforms that prioritize quick, engaging content. This section explores how to effectively use animated promotional videos in your social media marketing strategy to boost engagement, build awareness, and drive conversions.

Benefits of Using Animation on Social Media

Benefits of Using Animation on Social Media

Using an animated promotional video on social media offers several key benefits that can significantly enhance your marketing efforts:

  • Higher Engagement Rates: Motion graphics and vibrant visuals naturally draw attention in a user’s scrolling feed, making animated content more likely to be watched, liked, shared, or commented on.
  • Easy-to-Digest Content: Complex information can be simplified into short, engaging animations that are easily understood by a broad audience.
  • Greater Shareability: Social media users are more inclined to share entertaining or informative animated content, helping your message reach new audiences organically.
  • Brand Differentiation: Animation allows for complete creative freedom, enabling your brand to develop a distinct visual identity that stands out in a crowded feed.

Whether you’re aiming to increase visibility or drive traffic, animated promotional videos can make your social media presence more dynamic and effective.

Platform-Specific Tips

To maximize results, your animated content should be tailored to each social platform’s unique audience behavior and formatting standards.

animated promotional video platform specific tips

Instagram & TikTok

  • Use vertical formats (9:16) to fill the screen and maximize visibility.
  • Keep animations short (under 60 seconds) with quick hooks in the first few seconds.
  • Add captions or text overlays—many users watch without sound.
  • Incorporate trending sounds, hashtags, or visual styles to increase discoverability.

Facebook & LinkedIn

  • Focus on informative or educational animated promotional videos that explain products, services, or industry trends.
  • Ideal for thought leadership and B2B content where decision-makers are browsing.
  • Include subtitles and a clear CTA in the first 10 seconds.

YouTube

  • Perfect for longer-form animated explainer or promotional videos.
  • Optimize your video title, description, and tags with keywords like “animated promotional video” to improve SEO.
  • Use end screens and CTAs to direct viewers to subscribe, visit your website, or learn more.

Best Practices for Engagement

animated promotional video Best Practices for Engagement

To get the most value from your animated promotional videos on social media, follow these best practices:

  • Hook Viewers Immediately: Capture attention within the first 2–3 seconds with motion, emotion, or a bold statement.
  • Maintain Brand Consistency: Use your brand’s colors, fonts, and tone of voice throughout the animation to reinforce identity.
  • Optimize for Mobile Viewing: The majority of social media traffic is mobile. Ensure your animations are formatted for vertical viewing, with large readable text.
  • Include a Clear CTA: Tell your audience what to do next—click a link, follow your page, leave a comment, or share the video.

Following these guidelines ensures your video isn’t just viewed—it drives meaningful engagement and conversions.

12). Measuring the ROI of Animated Promotional Videos

Measuring the ROI of Animated Promotional Videos

Every marketing investment needs to prove its value, and animated promotional videos are no exception. While they’re known for boosting engagement and simplifying complex ideas, many businesses still ask: Do animated videos actually drive measurable results? The answer is yes—if you know how to track the right data. Measuring the ROI of an animated promotional video is essential for understanding its impact and optimizing future campaigns. This section outlines what to track, which tools to use, and how to attribute success to your video content.

What to Measure: Key ROI Metrics

animated promotional video metrics to measure

To get a clear picture of how your animated promotional video is performing, track a combination of engagement, conversion, and revenue-related metrics:

  • Engagement Metrics: Monitor views, average watch time, likes, shares, and comments. These indicators show how compelling your content is and how far it’s reaching.
  • Conversion Metrics: Track actions taken after viewing the video, such as clicks, form submissions, email signups, or purchases. These are direct indicators of ROI.
  • Revenue Impact: Compare pre- and post-video sales data. Look at increases in revenue, upsells, or customer lifetime value attributed to the video.
  • Brand Awareness Metrics: Track indirect benefits like spikes in branded search traffic, increased social followers, and direct traffic to your website from video platforms.

Combining these metrics helps you evaluate not just how much attention your video receives, but how well it moves viewers down the funnel.

Measuring Success of Social Media Animated Videos

Measuring Success of Social Media Animated Videos

Social media is a top channel for animated promotional videos, but measuring ROI here requires platform-specific insights. Key performance indicators include:

  • Engagement: Likes, comments, shares, and saves signal that your content is resonating.
  • Click-through Rates (CTR): Indicates how many viewers clicked on your CTA or visited your link after watching.
  • Watch Time and Completion Rate: Tracks how much of your video users are watching, which reflects how engaging and relevant it is.
  • Conversion Tracking: Use platform tools like Facebook Pixel or LinkedIn Insight Tag to attribute conversions (leads, signups, sales) back to your animated video campaigns.

Monitoring these metrics helps you assess both reach and revenue-generating impact.

Tools for Tracking Animated Video Performance

Tools for Tracking Animated Video Performance

There are several powerful tools available to help you monitor and analyze the performance of your animated promotional video:

  • Google Analytics: Use UTM parameters to track user behavior after they click from your video to your site.
  • YouTube & Vimeo Analytics: Get insights into viewer retention, click-through rates, and traffic sources.
  • Social Media Insights: Platforms like Facebook, Instagram, and LinkedIn offer native analytics to evaluate video engagement and reach.
  • Heatmaps & Session Replays: Visualize how users interact with video on your site and whether it leads to conversions or drop-offs.

Using these tools together provides a more complete view of how your video content supports business objectives.

Attribution Modeling for Video ROI

animated promotional video Attribution Modeling for Video ROI

Attribution modeling is essential for understanding how much credit your animated promotional video deserves in the customer journey. Common approaches include:

  • First-Touch Attribution: Gives credit to the video if it was the first point of contact before a conversion.
  • Last-Touch Attribution: Attributes the conversion to the last interaction (e.g., the video just before purchase).
  • Multi-Touch Attribution: Recognizes that customers may interact with your brand several times (including via your animated video) before converting.

To get accurate data, use UTM parameters, tracking pixels, and CRM integrations that can map the viewer’s journey across multiple touchpoints.

Conclusion

Tracking the ROI of your animated promotional video doesn’t have to be complicated. By defining clear goals, using the right tools, and monitoring key metrics, you can uncover valuable insights about how your video content supports business growth. Whether you’re focused on increasing engagement, generating leads, or driving sales, animated promotional videos can deliver measurable, high-impact results. Make sure you analyze and refine your approach regularly to keep improving your returns.

13). How do I get the most out of my promo video?

How do I get the most out of my promo video


– 7 Tips to help you write a great script.

Pick the right visual style for your promo video.

6 Tips To Increase Viewer Engagement.

Review the Do’s and Don’ts of Promotional Explainer Videos.

7 Tips For Using and Improving Your Businesses’s Video.

Learn how to interpret your video’s viewer data to see if it needs improvement.

A/B Test variations of your promo to improve its conversion rate.

Animated Promotional Video Production Resources

Animated Promotional Video Production Resources

These popular video production resources are recommended for people looking into creating an animated promotional video:

How do I use an animated promo video maker to create my video?

What is Video Igniter’s animation service?

Which types of animation services does Video Igniter offer?

Hire Video Igniter to Create Your Animated Promotional Video

Video Igniter offers animated promo video production to world class brands like T-Mobile and Amazon Web Services at prices small businesses can afford.

We can make any kind of 2D or 3D animated promotional video you can imagine.

+20 reasons companies love hiring us to create animated promo videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Demo Reel: 

 

Success Stories & Testimonials

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“One thing I really appreciated about working with Video Igniter was the whole process felt personal and easy. The online portal was great… And working with Derek was GREAT! He was always clear and prompt in communication.”

Anonymous Customer Feedback

Animated promotional video success stories and testimonials.

Animated promotional video success stories and testimonials.

Get in touch

Schedule a call to discuss your animated promo video.

Get a quote for your promo video.

Check out our animated video portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated promotional video.

contact us

What is Video Igniter Animation?

Animated Product Video

Frequently Asked Questions About Making An Animated Product Video

Does your company want to make an animated product video but you’re not sure where to get started? 2D and 3D animated videos can help you get the word out about your new product and help people understand how to use it. But animated product videos take a team of talented professionals to produce and most people don’t know where to get started. Luckily, Video Igniter Animation has been producing animated product videos for over a decade and we’re here to share our expertise. We get many questions about how to make an animated product launch video and have organized answers to the most frequently asked questions.

1). Animated Product Video Examples You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated product video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

2). Why make an animated product video?

Get awareness for your product launch

Animated product videos can help you get more attention for your product.

Whether you’re a large established company doing a big media product launch or an unknown startup about to announce their Kickstarter campaign, animated product videos are highly effective for building awareness for your product launch.

Demonstrate what your product does

Animated product videos are excellent for demonstrating what a product does. They’re especially useful for product launches and kickstarter campaigns because the product might not physically exist yet. Animators can create a photorealistic 3D model of your product to show what it looks like and how it works to help you get people to invest in your product development.

Encourage people to buy

Animated product videos help educate people interested in buying your product.

At the end of the day, animated product launch videos are about getting people to buy. When you properly structure the script for your video, the viewer should be exposed to a problem they experience, you should exacerbate the perceived significance of that problem, and then let the viewer know what they can buy to alleviate their problem. If you create a video like this and add it to your website, sales will increase.

Makes it easy to share what you do

Animated product videos make it easy to share and explain what your product does.

If someone is very interested in your product or kickstarter campaign, they want to tell people about the awesome thing you’re offering with likeminded people that would also be interested. Sharing photos or a link to a website makes it easy to share what you do… but sharing a link to a video about your product is the easiest way to share and understand what your product does with a large audience.

3). How to choose a producer to make your product launch video?


Looking for an animated product launch video maker but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance video animator, or an animated video production company like Video Igniter Animation including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your product video:

– 9 Things to Look For When Hiring An Animator

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring a freelance animator vs an animation studio vs Video Igniter?

– Considering making the animated video yourself? Learn about DIY options.

– What is Video Igniter Animation?

4). How to make an animated product video:

Scriptwriting

Writing the script for an animated product video.

Download Video Igniter’s Free Script Writing Template

In order for your product launch video to succeed, you need a compelling script. Rick Cesari is the video marketing genius that turned Oxiclean, The George Foreman Grill and Sonicare into household names. His book Video Persuasion teaches how he created TV ads that were so compelling, people were forced to pick up the phone to call and order what they just saw on TV. In the book, he interviews a veteran copywriter named “Jack” about what makes a compelling script:

“… you want to make sure you don’t just want to talk about the problem-solution, you want to take the knife, you want to twist it and really want to agitate, you want to drive home the point, this is really bothering you, isn’t it? This is really causing problems so you can’t sleep at night. Your day’s ruined because you’ve got this thing going on. You want to beat the drum much more before you offer the solution.”

To make your product compelling, spend a good portion of your video hammering home the notion that this problem is really bugging the viewer before you release the solution.

Storyboarding

After the script is locked in, the creative team can then dive into creating the storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators what art to create and it tells the animators what motion design needs to happen in each visual. The diagram below shows what information should be included on each slide of a storyboard:

storyboard diagram

Download Video Igniter’s Free Storyboard Template

Budget Saver: You can save hundreds or thousands of dollars on your product video’s production budget by creating your own storyboard. Check out our free storyboard creation guide and template.

VoiceOver

Next, your creative team will procure voiceover auditions from 1-5 voiceover artists for your product video’s narration. After reviewing the auditions, let your creative team know which voice you prefer.

Recording the voiceover for an animated product video.

You should also document your script with notes to let the voiceover artist know how to pronounce difficult words, where to speed up/slow down their pacing, when to pause, where to modify their inflection/tone, etc. Your creative team will take care of getting the full voiceover recorded and will give you an opportunity to review the voiceover and request revisions before approving it for animation.

Soundtrack

Adding a soundtrack to your animated product video can help people recall what your product does.

Soundtracks help to establish the energy the viewer experiences as they watch your animated product launch video. Help your creative team identify the mood you want your viewer to be in as they learn about your new product. Your creative team will select a handful of options for you to review. Try to narrow the selection down to your top 2-3 favorites. That way, when the first draft of the animation is ready to render, they can export versions of the video using each version of the soundtrack so that you can feel which one works best in your animated video.

Check out this video if you want to learn how to select the perfect soundtrack for your animated video!

Art

Creating illustrations for an animated product video.

After the storyboard is approved, it’s time to start creating the art for your product animation.  Your design team will start by taking one scene from your storyboard and creating it using one or more unique visual styles (based off your brand guidelines). When the art is ready to review, give it a detailed look over and let the art team know what you like and dislike about each piece of concept art.

concept art

The art team will then update your preferred concept art and give you another chance to review it and request modifications. When you’re 100% satisfied with the concept art, the illustrators will create the rest of the art for your video using the approved style frame as a reference. You will get an opportunity to review all the art and request revisions before your video gets animated.

Animation

Animation

When the art and voiceover are approved, it’s finally time to animate! Each minute of video takes about one week to animate.

As soon as the first draft is ready to review, share it with your internal team and members of your target market. Spend some time making sure the message is clear and that people understand what you are showcasing in your video. Now’s the time to request revisions before you spend time, money and effort promoting your animated product video.

5). What does it cost to make an animated product video?

Animated video cost

Animated product videos tend to cost between $3,000-$25,000 to produce. The higher end of that budget range is for videos that include 3D animations of your product. It is possible to create product videos for less. However, be aware that lower quality visuals will result in a decreased perception of your brand.

6). How long does it take to make an animated product launch video?

Don’t wait to the last minute to rush your main piece of marketing collateral out the door before the launch date. Plan ahead! Expect to spend at least 3-8 weeks going through the production process to create your product launch video. Videos longer than 2-3 minutes and videos that include 3D animation may require more time to produce.

It takes a few weeks to make high quality videos.

7). How long should my video be?

Animated product videos can be made in various lengths. Some are 10 – 30 seconds and are intended to quickly spread awareness to people who would be interested in learning more about the product. Promotional animated explainer videos on websites tend to be 1-2 minutes in length and go more in detail about what the service is and the benefits it offers to people. Animated product videos can also be 3-5+ minutes; these videos tend to focus on customer education and guide people through the experience of how to use the product.

Make your video concise

8). The Psychology Behind Animated Product Videos

An animated product video taps into the psychology of visual learning and emotional engagement. Animation makes it easier for viewers to absorb and retain information by presenting concepts in a visually stimulating and easily digestible format. The playful and dynamic nature of animation also reduces resistance to marketing messages, making viewers more receptive to the product’s value proposition. By strategically combining visuals, storytelling, and sound, an animated product video can trigger emotional responses that build trust and encourage conversions.

9). Choosing the Right Animation Style for Your Product

animated product video animation style

Selecting the right animation style for your animated product video can significantly impact how your audience perceives your brand and offering. Whether it’s 2D animation, 3D visuals, whiteboard animation, or motion graphics, each style serves a different purpose and audience preference. For example, 2D animation is great for explaining concepts in a fun, approachable way, while 3D animation can showcase intricate product features with lifelike detail. The animation style should align with your brand’s personality and the complexity of your product to ensure your animated product video resonates with your target audience.

10). Measuring the ROI of Animated Product Videos

animated product video measure ROI

Understanding the return on investment (ROI) of an animated product video is crucial for assessing its impact on your marketing strategy. Key performance indicators (KPIs) like video views, click-through rates, average watch time, and conversion rates can provide insight into how well your video is performing. Tools like Google Analytics and video hosting platforms can help track engagement and sales driven by your animated product video. By regularly reviewing these metrics, you can optimize future campaigns and ensure your video content delivers measurable business value.

11). The Cost-Benefit Analysis of Animated vs. Live-Action Videos

animated product video cost benefit analysis

When deciding between an animated product video and a live-action product video, it’s important to weigh the costs and benefits of each. Live-action videos often require larger budgets for sets, actors, and production crews, while animated videos offer more flexibility and creative control at a generally lower cost. Animation also makes it easier to update or repurpose content in the future without re-filming. For businesses looking for a versatile and budget-friendly way to showcase products, an animated product video often proves to be the more cost-effective and scalable option.

12). Leveraging Animated Videos for Product Launches

Leveraging Animated Videos for Product Launches

An animated product video is a powerful tool for launching new products. It creates excitement, communicates key benefits quickly, and helps build anticipation across your marketing channels. Unlike traditional launch materials, animation allows you to dramatize your product’s features and demonstrate real-world use cases in a highly engaging way. A well-crafted animated product video can serve as the centerpiece of your launch strategy, helping you capture attention, drive early interest, and boost initial sales.

13). The Future of Animated Product Videos

the future of animated product videos

The future of animated product videos is being shaped by advancements in technology and shifting consumer behaviors. With the rise of AI-driven animation tools, personalized video content, and interactive video experiences, businesses will be able to create more dynamic and tailored animated product videos than ever before. As attention spans shorten and visual content dominates the digital landscape, animated videos will continue to be a vital part of product marketing strategies. Investing in an animated product video now ensures your brand stays ahead of the curve and adapts to future marketing trends.

Animated Product Video Production Resources

Animated Product Video Production Resources

These popular animated product video resources are recommended for your video production journey:

How to create a 2D production animation.

How to create an explainer video for your company.

Hire Video Igniter to Create Your Animated Product Video

World class design talent at prices small businesses can afford.

We can make any kind of 2D or 3D animated product video you can imagine.

+20 reasons companies love hiring us to create product videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Animated Product Video Demo Reel: 

 

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Animated Product Video Testimonials

Get in touch:

Schedule a call to discuss your animated video project.

Get a quote for your animated product video.

Check out our animated video portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and then we’ll make an animated product video for you.

contact us

What is Video Igniter Animation?

Animated Company Video

Thinking About Getting An Animated Company Video?

If you want to help your company stand out online, getting an animated company video can make your marketing and communications rise above the ocean of noise.

Animated Company Video

Animated Company Video Examples That Drive Results

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.



Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Why do companies make animated videos?

Capture Attention: Animated videos capture attention in the ocean of live action content online. When everything looks like a video someone filmed on their phone, animated company videos are more likely to stand out and get people to stop and watch to see if they’re interested.

Hold Attention: Furthermore, animated videos for businesses hold viewer’s attention longer than live action or talking head videos. By constantly introducing something new in motion, animations keep the viewer’s attention focused.

Makes it easy to understand new and complex ideas: Corporate animated explainer videos do a great job of breaking down a complex idea, or a company’s product/service offering, and make it easier for your target audience to understand what they offer.

People remember the message longer: Since animated business videos use a combination of narration and visuals that reinforce the narration, it not only becomes easier for the viewer to understand the content but the visual metaphors also make it easier for the viewer to retain the information longer.

Get more leads and close more sales with an animated company video

Get more leads and close more sales with an animated sales video

Improve conversions and generate more leads: Adding an animated business video to your company website can improve your website’s conversion rate. You can use videos to increase sales, generate more leads, encourage more app downloads, get people to sign up for your service and contact your sales team for a demo.

Increase SEO: Animated videos can boost your company’s SEO in two ways: 1). Having people watch videos on your site keeps them on your site longer which helps your site rank higher on Google 2). Getting your video to show up in Google Search results makes it more likely for people to click on your video and visit your website.

Company Explainer Video Improve Search Results In Google SEO

How To Make An Animated Company Video:

1). Pick An Animated Video Production Company or Freelancer

The first step in creating an animation for your business is figuring out how your animated video will be produced. Are you going to make it in-house? Hire a freelancer? An animation studio? Or an animated video production company like Video Igniter Animation? You’ll want to make sure you can find a company that has experience producing animated videos for businesses. You should also make sure their portfolio reflects the level of quality expect for your brand. For more tips on what to look for when hiring an animation studio or service provider, check out this article.

It takes a team of people with different talents to create an animated video for your company.

In addition to looking for quality visuals, make sure you pay attention to the storytelling capabilities of the service providers you are looking into. Lots of companies can make video animations that pretty but lack compelling storytelling.

Learn More: Learn the pros and cons of working with an animated video freelancer vs hiring an animation studio vs hiring Video Igniter to make your animated business video.

2). Script

animation script

Now that you’ve picked an animator for your video, it’s time to develop the script. Many animated video production companies are capable of helping you organize your thoughts to create a script for your video. You can save hundreds or thousands of dollars on your production budget by creating the script yourself. Aim for 140-180 words for a 60-second script.

Script Writing Resources: 

How to write a script for an animated explainer video.

7 tips to super charge your explainer video script.

Download our free script writing template:

Download our free scriptwriting template.

Download our free scriptwriting template.

3). Storyboard

Next, it’s time to create the storyboard for your company video. The storyboard is like a blueprint for your illustrators and animators. It tells them what to design for each scene. It also tells them what should move in each scene and how to transition from one scene to the next. Animation companies prefer to create the storyboard and share it with their clients for feedback. This is because animation production companies have a better grasp on how to articulate the motion and scene design details in a way that animators and designers will understand what to do.

animation storyboard

That being said, video animators are also comfortable working from a storyboard that you provide. You can save hundreds or thousands of dollars on your production budget by creating the storyboard yourself so it’s worth considering. If you want to learn more about creating your own storyboard, check out our storyboard creation guide and download our free storyboard template.

storyboard diagram

Download Video Igniter’s Free Storyboard Template

4). VoiceOver

You’ll want to ensure you have a professional sounding voiceover to represent your company. You can get quality sounding voiceover artists from websites like Fiverr, Voices123, and VoiceBunny. We recommend auditioning 3-5 of your favorite candidates by having them record the first few sentences of your script – instead of paying for them to record the full script all at once. After you’ve reviewed the voiceovers, you or the animation studio you work with can hire the VO talent to record the full voiceover. Some VO artists charge extra if you plan to use their voice in a paid media campaign (online and or on TV). Make sure to let your VO artist know how you plan to use the video so that you don’t get in trouble with voice licensing costs down the line.

Recording the voiceover for an animated company video.

When you share your script with your VO artist, we recommend including speaking notes (in parenthesis like this) with the voiceover. Let them know how to pronounce difficult words. Where to speed up or slow down the rate they’re speaking at. When to modify the inflection of their voice, etc.

Budget Saving Tip: You can save $ on your production budget and record your own professional sounding voiceover for free without needing to buy professional equipment. Check out 1:30 in the video below:

 

5). Soundtrack

The next thing to think about is soundtrack selection. Don’t overlook the importance of this step. Picking the right soundtrack for your company’s animated video can have a big impact on whether or not people continue watching your video. Obviously, if you choose some off-putting music, people will stop watching or mute your video. We recommend picking a few soundtracks and rendering out versions of your company’s animated video so that you can see and feel how they go together. If you pick 3-5 options, usually one will stand out as a clear winner.

Add a soundtrack to your animated company video

Check out this video for tips to help you pick the perfect soundtrack for your animated video!

6). Art

This is one of the most fun parts of the animation production process. Seeing the concept of your animated video come to life. The art team will start by creating concept art from a few key scenes of your company’s animated video.

concept art

When you review the options, your job is to figure out which style you like best and if there are any specific refinements you want to make to the concept art before the rest of your art is created. After the concept art is locked in, the art team will create all of the art for your animated video. You get another chance to review the art and request small edits before production begins.

7). Animation

Animating an animated company video.

Finally, it’s time for the magic to happen. One animator can animate about one minute of video in a week. When you view the first draft of your animated business video, show it to members of your target audience to ensure they understand the message and key takeaways of the video. Collect your feedback and send it to the animation team to wrap up the final draft of the video.

Deep Dive: For an in depth look at the production process, check out this companion article, “How To Make A Video Animation.

How long does it take to make an animated company video?

2D animated videos take about 3-5 weeks to create a 60 second animated video. 3D animated videos require about twice as much time. You can shave a week or two off of your production timeline if you provide the script and or the storyboard for your company’s animated video.

How long does it take to make an animated company video?

How long does it take to make an animated company video?

If you need your animated video produced faster, rush delivery options are available. with Video Igniter’s production team to discuss.

For more details on the animated video production process & timeline, check out this companion article.

What does it cost to make an animated video?

animated company video cost

It costs between $1500-$5000 to produce a quality 60-second 2D animated video. 3D animated videos require a custom quote.  There are ways to make cheaper animated videos but the lower production quality may result a decreased perception of your brand. Check out this article for a more in depth look at what goes into the cost of an animated video.

Common Mistakes to Avoid When Making an Animated Company Video

Common Mistakes to Avoid When Making an Animated Company Video

A polished animated company video can be a marketing powerhouse—but it’s easy to stumble during production. From unclear goals to poor pacing, small missteps can lead to underwhelming results. Here’s how to avoid the most common pitfalls when creating your next animated video.

Overloading the Script with Too Much Info

Cramming every detail into your video overwhelms viewers. Focus on the core message and guide people to where they can learn more. A good explainer simplifies, not complicates. If needed, save extra content for follow-up videos or supporting resources.

Using a Style That Doesn’t Fit the Brand

The animation style should match your brand’s tone, audience, and industry. A whimsical cartoon may feel off-brand for a serious B2B SaaS product, while a stiff motion graphic could be boring for a fun DTC brand. Make sure the visuals support your message.

Starting Without a Clear Goal or CTA

Every video needs a purpose. Whether it’s to generate leads, explain a service, or boost sign-ups, start with a clear goal—and craft your call to action around it. Without this focus, your video might look great but fall flat in terms of business results.

animated company video Starting without a clear goal or cta

Poor Voiceover or Audio Quality

Bad audio instantly lowers perceived quality. Always use a professional voiceover and make sure the background music and sound design enhance—not distract from—your message. Viewers often tolerate weak visuals, but not weak sound.

Ignoring the Importance of Storyboarding

Jumping straight into animation without planning is a recipe for chaos. Storyboarding helps align your team, visualize pacing, and catch issues early. It’s a crucial pre-production step that sets the stage for a smooth creative process.

Lack of Revisions or Feedback Loops

Don’t wait until the final render to give feedback. Build in review stages after scripting, storyboarding, and animatics to make sure everyone is on the same page. More feedback upfront = fewer costly revisions later.

Making It Too Long (or Too Short)

Your video should be long enough to tell your story—but short enough to keep attention. For most explainer videos, 60–90 seconds is the sweet spot. Anything longer risks losing viewers unless it’s highly engaging or detailed.

Not Optimizing for Mobile or Accessibility

Your audience is likely watching on mobile or with the sound off. Add captions, ensure the text is readable on small screens, and use a clear visual structure. Accessibility = broader reach and better user experience.

animated company video optimize for mobile accessibility

Forgetting SEO and Distribution Strategy

Even the best video won’t perform if no one sees it. Optimize your video title, description, and file name for video SEO. Host it on platforms like YouTube or Vimeo, embed it on key pages, and promote it through email, ads, and social channels.

Fixes & Prevention Tips for Each Mistake

To avoid these pitfalls:

  • Start with a strategy brief.
  • Work with experienced writers and animators.
  • Prioritize clarity, pacing, and structure.
  • Test and refine based on viewer feedback and performance data.

Want a smoother production process? Get our free Animated Video Pre-Production Checklist.

How to Choose the Right Animation Studio for Your Company Video

How to Choose the Right Animation Studio for Your Company Video

Partnering with the right animation studio can make or break your company video. While great ideas are important, it’s the execution—scriptwriting, design, animation, voiceover, and revisions—that determines how professional and effective your final video will be. Choosing the right team ensures your vision is brought to life with quality, clarity, and creativity.

What to Look for in an Animation Studio

Finding the right fit starts with doing your research. Don’t just look at price—examine the studio’s portfolio, their process, and how well they understand your brand and goals.

Portfolio Relevance

Review the studio’s past work to see if they’ve done similar videos in your industry. A strong, diverse portfolio demonstrates their ability to adapt to different styles and messaging needs.

Animated Company Video Portfolio

Experience in Your Industry

Studios that have worked with similar companies or sectors will already understand the pain points, jargon, and audience expectations—making the process smoother and more strategic.

Animation Quality & Style Variety

Watch for clean visuals, smooth transitions, and cohesive storytelling. Studios that offer multiple animation styles (2D, 3D, motion graphics, etc.) give you more flexibility in choosing what’s best for your brand.

Key Questions to Ask Before Hiring

Before signing a contract, ask important questions like:

  • What’s included in your pricing?
  • How many rounds of revisions are allowed?
  • What’s your average turnaround time?
  • Do you handle scripting and voiceover?
  • Can I speak with past clients?

Red Flags to Watch Out For

Be cautious of studios with vague pricing, limited portfolios, poor communication, or overly templated work. If it feels like a “one-size-fits-all” approach, it probably won’t result in a video that truly reflects your brand.

Budget vs. Quality Considerations

It’s tempting to go with the cheapest option, but lower prices often come with compromises in quality, customization, and support. A well-made video is an investment that continues to deliver ROI—so prioritize value over cost.

animated company video budget quality considerations

Understanding Their Production Process

A reliable studio will walk you through a clear, step-by-step production process that includes scripting, storyboarding, voiceovers, animation, and revisions. Transparency at every stage reduces confusion and helps you stay on schedule.

Importance of Communication & Revisions

Frequent updates and feedback loops are essential to ensuring your video turns out the way you envision it. Choose a team that values collaboration and encourages your input.

Working with Freelancers vs. Studios

While a freelance animator can be more affordable, studios often bring a full team of specialists to the table. This means faster delivery, higher quality, and a more polished final product.

Tips for Getting an Accurate Quote

Provide detailed info about your goals, video length, target audience, style preferences, and deadline. The more clarity you offer up front, the more accurate your quote—and the smoother your production experience.

Top Benefits of Using Animated Company Videos for Brand Marketing

animated company video brand marketing benefits

Animated company videos have become a go-to marketing tool for brands looking to stand out in a crowded digital landscape. From social media campaigns to homepage explainer videos, animation offers a unique way to tell your brand’s story in a visually compelling and memorable way. Let’s dive into the top benefits of using animated company videos to elevate your brand marketing strategy.

Why Animated Content Captures Attention

In a world where attention spans are shrinking, animation cuts through the noise. Movement, color, and creative storytelling naturally draw the eye—especially on busy social feeds and cluttered websites. Animated company videos are visually dynamic, enabling brands to instantly grab and hold viewers’ attention far more effectively than static text, still images & live action video.

Increased Brand Recall with Visual Storytelling

Studies show that people remember 80% of what they see, compared to just 20% of what they read. Animation leverages this cognitive preference by combining engaging visuals with powerful narratives. Whether you’re introducing your company or explaining your product, an animated video helps viewers retain your message—and your brand—long after they’ve watched it.

Simplifying Complex Ideas for Faster Understanding

Got a product that’s difficult to explain? An innovative service with a lot of moving parts? Animated company videos excel at breaking down complex information into digestible, easy-to-understand visuals. By pairing clear voiceovers with illustrative animation, your audience can quickly grasp the value of your offering without feeling overwhelmed.

Boosting Social Media Engagement Rates

Animated Company Video Boosting Social Media Engagement Rates

Animated company videos perform exceptionally well on social platforms like Instagram, LinkedIn, and TikTok. Their eye-catching visuals are made for scrolling feeds, and they tend to generate more likes, shares, and comments than traditional posts. With a strong hook in the first few seconds, animated content increases both engagement and reach—helping you build brand awareness faster.

Enhancing Website Conversion Rates

An animated explainer video on your homepage or landing page can dramatically improve conversions. Why? Because it gives visitors a quick, compelling overview of your business or product—making it easier for them to understand what you offer and take the next step. Whether it’s clicking a CTA or filling out a form, animated videos help guide users toward action.

Strengthening Brand Identity with Custom Animation Styles

Animation gives you complete control over how your brand is presented. From custom character animation and branded color palettes to typography and transitions, every detail can be designed to reflect your brand’s tone and personality. This level of visual consistency reinforces your identity and builds stronger recognition with your target audience.

Versatility Across Marketing Channels

Animated Company Video Versatility Across Marketing Channels

One of the biggest advantages of creating an animated company video is its flexibility. A single animated video can be used across your website, email campaigns, trade show booths, digital ads, sales presentations, and even internal training. This multi-purpose value makes it a smart investment that continues to pay off across different stages of your marketing funnel.

Building Trust Through Professional Visual Communication

High-quality animated company videos signal professionalism, attention to detail, and a commitment to quality. A well-produced video makes a strong first impression and helps position your brand as trustworthy and credible. This emotional connection plays a key role in influencing buying decisions and building long-term customer relationships.

Animated Company Video Benefits – Final Thoughts

Whether you’re a startup trying to make a splash or an established brand looking to boost conversions, animated company videos are a powerful marketing asset. They communicate your message clearly, engage your audience visually, and drive real results across every stage of your funnel.

Ready to create your own animated company video? Get a free quote today!

How to Use an Animated Company Video on Your Homepage

animated company video for homepage

Your homepage is often the first impression potential customers get of your business—so it needs to grab attention fast, build trust quickly, and guide users to take action. One of the most effective ways to do that? Add an animated company video. A well-placed, well-produced video can drastically improve user engagement, clarify your offering, and boost conversions.

Why Add an Animated Video to Your Homepage?

Visitors form opinions about your site—and your business—within seconds. An animated video gives them an immediate, engaging way to understand who you are and what you offer. Instead of reading dense blocks of text, they can watch a quick, visual story that gets straight to the point. Plus, homepage videos can increase average time on site and reduce bounce rates, both of which are good for SEO.

What Type of Animated Company Video Works Best?

There are a few formats that work especially well for homepage videos:

  • Company Overview: Introduce your business, team, and core offering in a friendly, visual format.
  • Mission & Vision: Tell people why your company exists and what drives your brand forward.
  • Quick Explainer or Elevator Pitch: Break down what you do, who it’s for, and why it matters—all in 60–90 seconds.

Where to Place the Video for Maximum Impact

Placement is key. For maximum visibility, consider embedding your animated company video above the fold, so it’s one of the first things visitors see. If your homepage design doesn’t allow for that, use a scroll-triggered video that activates as users move down the page. Either approach should align with your site layout and user behavior.

animated company video where to place for impact

Best Practices for Autoplay, Muting, and Captions

If your video autoplays, make sure it starts muted by default (to avoid annoying visitors), and include captions so users can understand the message without sound. You can also add a prominent play button to let viewers opt in. Captions and text overlays also improve accessibility and SEO.

Keeping It Short, Clear, and Actionable

Homepage videos should be short and sweet — ideally under 90 seconds. Focus on clarity, benefits, and the next step you want users to take. Use a concise script, strong visuals, and a clear call to action to move viewers along the customer journey.

How to Track Engagement and Conversions

Use tools like Wistia, Vidyard, or YouTube analytics to track video views, drop-off points, and engagement. Pair this with website analytics to see how viewers interact with your page after watching. Look at metrics like click-through rate, scroll depth, and conversion rate for a full picture.

CTA Placement After the Video

Right after your video is the perfect place for a strong call to action — whether it’s a signup form, quote request, or demo button. Viewers who’ve just watched your video are more informed and more likely to act, so guide them to the next logical step.

A/B Testing Video Placement and Messaging

Try different placements, thumbnails, and intros to see what performs best. You might find that tweaking your CTA text or video length improves conversion. A/B testing tools like Google Optimize or VWO can help you experiment and optimize your homepage video setup over time.

Using Animated Company Videos in Sales Funnels

Using Animated Company Videos in Sales Funnels

Animated videos aren’t just great for your homepage—they can play a powerful role at every stage of your sales funnel. From building brand awareness to closing deals and driving post-sale engagement, animated content helps explain, persuade, and convert.

Overview of Sales Funnels: Awareness → Consideration → Conversion

A typical funnel moves customers from awareness (learning about your brand), to consideration (evaluating your solution), to conversion (taking action). The right type of animated video at each stage helps move prospects forward by answering questions, reducing friction, and reinforcing trust.

Top-of-Funnel Use Cases

At the top of the funnel, your goal is visibility. Animated brand videos, teaser clips, and eye-catching animated social media posts are perfect for capturing attention and introducing people to your company. These videos should be short, memorable, and highly shareable to maximize reach.

Mid-Funnel Use Cases

Now that people know who you are, it’s time to educate them on why they should care. Mid-funnel animated videos include product explainers that show how your offering solves real problems, or customer testimonial animations that share success stories and social proof in a fun, engaging way.

animated company video funnel videos

Bottom-of-Funnel Use Cases

When it’s time to convert, animated case study videos and personalized sales animations can tip the scales. These videos dig into results, outcomes, or use cases that help justify a decision. Personal touches, such as custom videos for leads or decision-makers, add an extra layer of attention that can win deals.

Post-Sale Use Cases (Retention & Upsells)

The funnel doesn’t end at the sale. Use animated videos to onboard new customers, explain advanced features, or promote related products and services. These videos help build loyalty, reduce churn, and increase customer lifetime value.

Where to Embed Videos in Your Funnel

Strategically place videos on landing pages, in email sequences, social media ads, CRM campaigns, or even during live sales calls. Videos can live inside webinars, blog content, or FAQs—wherever they help answer questions or overcome objections.

Metrics to Track at Each Funnel Stage

Each video type should have different goals. Track views and shares for awareness videos, watch time and click-throughs for mid-funnel content, and conversions or deal closings for bottom-funnel assets. Post-sale, track support requests or upsell clicks to measure effectiveness.

Ready to power your funnel with animation? Let’s build it together.

Best Animated Company Video Styles for Different Industries

Best Animated Company Video Styles for Different Industries

Choosing the right animation style is critical when creating an animated company video. Every industry has its own unique audience, tone, and messaging needs—and the animation style you choose can either reinforce or undermine your brand’s message. When done right, animation becomes a strategic tool that helps communicate ideas clearly while resonating with your target market.

Why Animation Style Matters

Animation style isn’t just about aesthetics; it sets the tone for your entire message. A playful 2D cartoon animation might work well for a startup, but it may not convey the professionalism needed in a finance or healthcare setting. Selecting the right style ensures your video feels aligned with your audience’s expectations while enhancing clarity and trust.

Overview of Common Animation Styles

There are several popular animation styles used in company videos, each with their own strengths:

2D Animation

Classic, versatile, and budget-friendly—2D animation is perfect for storytelling and character-driven explainers.

3D Animation

Ideal for showcasing products, processes, or environments in detail. 3D animation offers realism and polish, often used in industries like manufacturing and healthcare.

Motion Graphics

Great for presenting data, abstract concepts, or tech-related content. Motion graphics rely on clean visuals and typography rather than characters or storytelling.

Whiteboard Animation

animated company video whiteboard animation

This hand-drawn style mimics someone drawing on a whiteboard. Whiteboard animation videos are often used for educational or internal communication videos where clarity and simplicity are key.

Stop-Motion / Cutout

Quirky, tactile, and visually distinct, stop-motion and cutout styles can add personality to brand storytelling. While more niche, they’re very memorable.

Best Styles by Industry

To help guide your decision, here’s a look at which animation styles work best by industry:

  • Tech/SaaS: Motion graphics and clean 2D animation help explain software features, APIs, and platforms in an engaging, digestible format.
  • Healthcare: Whiteboard animations & 2D animation are useful for breaking down complex medical concepts, while 3D animation is great for illustrating anatomy or surgical procedures.
  • Finance: Minimalist motion graphics convey professionalism and clarity—perfect for explaining investment tools, financial services, or fintech apps.
  • Retail/E-commerce: 2D animation with relatable characters is perfect for showcasing customer experiences, product benefits, and seasonal campaigns.
  • Manufacturing: 3D product animations help demonstrate machinery, production lines, or complex hardware in action.
  • Startups: 2D explainer videos with humor and personality are ideal for creating emotional connections and quickly articulating value propositions.

Choosing the Right Style for Your Brand

When selecting an animation style, think about your audience, your message, and the emotion you want to evoke. Do you need to build trust? Inspire action? Simplify a technical topic? The right animation style can do all of that—if it aligns with your goals and brand voice.

Need help picking the perfect animation style? Let’s chat!

Hire Video Igniter To Make Your Animated Company Video!

Hire Video Igniter To Make Your Animated Company Video

We’re an animated corporate video production company that makes custom animated videos for world-class brands like T-Mobile, Amazon Web Services and Snoop Dogg @ prices startups can afford. Check out our portfolio.

Interested in learning about animated video pricing? Get yourself a copy of our latest price sheet.

+20 reasons companies love hiring Video Igniter to create corporate animated videos.

Animated Company Video Demo Reel:

 

Animated Company Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Get An Animated Video For Your Business!

Get a quote for your animated business video.

Schedule a call with our production team.

Request access to our newest price sheet.

Create your Video Igniter account and start making your corporate animated explainer video.

 

Animated Infographic Video Guide

Frequently Asked Questions About Making An Animated Infographic Video

Animated infographic videos are a great way to explain new information and help people visualize data and information. Animated video infographics can help bring data to life and make it easier for us to understand and compare different things. They’re also incredibly fascinating to watch. Your video engagement rates will go through the roof if you’re used to only making ‘talking head’ videos. We get a lot of questions about making animated infographic videos and wanted to create a resource with answers to all those questions.

If you have a question about animated infographics that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

Examples of Animated Infographic Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

 


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Why do people make animated infographics?

Animated infographics help keep people’s attention when explaining new data and information. By using a custom animated visuals to enhance what the narrator is explaining, the viewer has more context to be able to understand the data that is being presented to them. Sometimes, animation is the only way to visually articulate what needs to be explained. The added benefit of using animation is that people love watching animations. It helps keep the viewer’s attention focused while they learn. It improves their ability to comprehend what is being explained. And most importantly – it increases their ability to retain the information.

Animated infographic video

How to make animated infographic video:

Research research research.

The first step to create an animated info video is to identify which facts and statistics you want to present in the video. In many cases, Internet research is sufficient for identifying facts. Just make sure you have credible sources for everything. More advanced videos may require industry experts, scientists and statisticians to help make sense of the data you want to present.

research for animated video

However you plan to generate content for your animated video, make sure you can verify the sources. Keep track of your sources so that you can include them within your video or in the description section for your video.

Research And Write The Script

Now it’s time to tie the facts together into an interesting narrative. Look at all the information you want to present and identify how you want to organize the information so that viewers will have enough context to understand each new piece of information.

Writing the script for an animated infographic video.

Sometimes, animated infographics videos don’t include the use of a voiceover and rely entirely on data visualization and text on screen to present the story. If you plan on using a voiceover, write out the voiceover script for your animated infographic video. If you don’t plan on using a voiceover, write detailed descriptions of what you want to present on screen and how you want to show it. The more detailed you can be, the better.

Create Your Storyboard

After you’ve organized the presentation of information, it’s time to get specific and create instructions for the illustrators and animators so they know what to create. The diagram below shows what information is included on each slide of a storyboard. Note that for an animated infographic video, it’s possible you may not have a voiceover to display on each slide.

storyboard diagram

 

Pick Out A Soundtrack

Soundtracks are a great way to bring more energy and excitement to your animated video infographic. You may want to consider sourcing the soundtrack early in the production process. If you find a soundtrack with fun beats and interesting moments, you can design your storyboard around the soundtrack so that certain animations happen in sync with specific parts of the song. You can find great soundtracks at reasonable rates on AudioJungle and PremiumBeat.

Adding a soundtrack to your animated infographic video can help people recall what your product does.

When you or your animation team look for soundtracks, make sure to select a soundtrack that is appropriate for the vibe of the data story you are presenting in the video. If your video is about climate change, choose something serious or inspirational. Or if your video has more of a focus on tech, choose a soundtrack with a corporate or electronic vibe.

Check out this video if you want to learn how to select the perfect soundtrack for your animated video!

Record The VoiceOver

If your animated infographic video includes a voiceover, we recommend auditioning 3-5 voiceover artists. Look for voiceover talent on sites like Fiverr, VoiceBunny or Voices123. Hire your top candidates to record the first 1-3 sentences of your voiceover. Then pick your favorite artist to record the full voiceover.

Recording the voiceover for your project.

We recommend adding notes to your script to help your voiceover artist understand how to record the script. This can include notes about the tone/energy to use, how to pronounce difficult words, what inflection to use, when to speed up or slow down, and more.

Create Illustrations For Your Infographic Video

Since you’re making an animated infographic video, you’ll want to find an illustrator or animation studio that has experience with information design and data visualization. Not all illustrators are automatically great data visualizers. Make sure you find someone that has previous experience creating animated visuals that present information in an attractive manner without diluting or introducing bias into the presentation of the data via poor design choices.

Creating illustrations for an animated infographic video.

After the storyboard is approved, your illustration team will review your brand guidelines and the style references you provide. The illustration team will take one scene from your storyboard and use it to create one or more pieces of concept art.

After you review the concept art, let your illustration team know which design aspects you like and which ones you don’t like. They will use your feedback to revise the art and create a new style frame for the video. You can revise it again if needed. When you are completely happy with the style frame, the illustrator(s) will create the rest of the art for your animated infographic using the style frame as a reference.

You will get a chance to review all the art and request revisions before approving it for production.

Animate Your Infographic Video

Animating an animated infographic video.

Finally – the research is done, the voiceover is approved and the art is locked in. Time to make the magic happen. Your animators will take about one week to animate each minute of animation. Projects longer than 2 minutes will likely use more than one video animator in order to increase the number of minutes of animation that can be animated each week. When you get the first draft of your animated infographic, give it a detailed review. Internally and externally. Have your in house team review it to make sure it stays true to your brand’s guidelines. It’s also important to share it with members of your target audience to ensure they understand what is being communicated in each of the visuals.

Provide feedback to your animation team using a format similar to this:

0:01-0:05: Speed up the appearance of the logo so it can be on screen longer.

1:32: Remove the green outline.

0:25, 0:47, & 2:12: Some sort of unintended glitch effect appears when the graph animates into view? Please investigate.

Sound Effects

Finally, after your animated infographic is approved, a sound effects specialist will go through to add sound effects to make the motion graphics pop even more.

How to choose a producer to make your animated infographic video?

How to find the right production partner for your animated infographic video.

Looking for an animated infographics video producer but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance animator, or a production service like Video Igniter Animation including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your animated infographic video:

– 9 Things to Look For When Hiring An Animator

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring a freelance animator vs an animation studio vs Video Igniter?

– Considering making the video yourself? Learn about DIY options.

– What is Video Igniter Animation?

What does it cost to make an animated infographics video?

Animated video cost for animated infographic video

The animation, design, voiceover and music components of an animated infographic video typically cost $1,000-$4,500 for each minute of 2D animation. The research and script writing/storyboard creation can vary in cost depending on how much research needs to be done. If the research hasn’t been done, consider handling that part of production in-house. If you already have facts and sources you can provide to your animation team, they can help develop the script and storyboard and craft the overall narrative flow of the information for your animated infographic.

How long does it take to make an animated video infographic?

It takes a few weeks to make an animated infographic video.

Animated infographics take 2-6 weeks to create a 1-2 minute 2D animated infographic. Rush delivery is available if you need to guarantee delivery before a quickly approaching deadline. To learn more about the production workflow for an animated infographic video – including how long each stage of production takes – check out this companion article.

How long should an animated infographic be?

Keep your video concise

Animated infographics can be 30 seconds and they can also go over 5 minutes. Length isn’t as important when it comes to an animated infographic if you can keep the information relevant and interesting. If you’re making a documentary, it’s possible that you’ll be creating a variety of 3-30+ second clips to intersperse throughout the film.

Tips to keep your animated infographic budget low

Do your own research

If you don’t already have statistics prepared for your animated infographic video, you can do it yourself or you can hire someone to do it for you. For some videos, simple internet research is enough to find interesting facts with sources you can integrate into your infographic explainer video.

Create your script (and storyboard)

animation script

Organizing data into a logical story is a unique skillset. Your average copywriter may not possess the necessary experience to turn data into a compelling story for an animated infographic video. If you can’t find a writer and a storyboard artist that can help you think through what order to present the information and how to bring it to life with visuals, consider taking a stab at it yourself. You know your target audience best so you stand a good chance at being able to craft a good first draft of how you want to logically present the stats and information in your animated infographic.

Free Download: Get our storyboard template and creation guide.

Record the voiceover

Voiceover’s cost $10-$300 per 1-2 minutes of recorded audio for an animated infographic video in English. You can avoid this production cost by recording your own voiceover at home – without having to buy any professional equipment or software. Check out the 1:31 in Episode 3 of The Video Igniter Show to see how you can create your own professional sounding recording at home for free.

Use stock assets

Using stock assets can reduce your production budget.

If you don’t have a budget for an animated infographics video with fully custom illustrations, consider letting your illustration team create your video using some stock assets. Using pre-created icons, fonts, images, etc, can help reduce your video’s production budget. Affordable stylish icons are available at The Noun Project – you can use them for for free if you credit the creator.

Use free music

Free soundtracks are available to use in your animated infographic video as long as you credit the creator.

The Psychological Impact of Animated Infographic Videos on Viewer

The Psychological Impact of Animated Infographic Videos on Viewer 

Animated infographic videos are more than just visually appealing—they tap directly into the way our brains process and retain information. Unlike static visuals or plain text, animation introduces movement, color, sound, and storytelling, which can dramatically improve how an audience understands and remembers complex information.

At a neurological level, our brains are wired to pay attention to motion. Animated infographic videos harness this cognitive reflex to guide the viewer’s focus toward key data points and important insights. By combining motion graphics with carefully curated voiceovers and music, these videos activate multiple areas of the brain simultaneously, increasing attention and engagement.

Emotion also plays a crucial role. A well-crafted animated infographic video can evoke feelings of curiosity, excitement, or urgency—emotions that drive deeper connection with content. For example, videos that illustrate environmental or social issues using animation tend to generate stronger empathy and higher engagement than static reports.

By visualizing data dynamically, animated infographic videos help audiences better recall statistics, trends, and messages long after the video ends.

Common Mistakes to Avoid When Creating an Animated Infographic Video

Common Mistakes to Avoid When Creating an Animated Infographic Video

While animated infographic videos are highly effective tools for communication, many businesses make critical mistakes that limit their impact. One of the most common errors is overloading the video with too much information. Just because animation offers creative freedom doesn’t mean you should cram every fact or figure into one video. Keep it focused, simple, and purposeful.

Another frequent mistake is failing to establish a strong narrative structure. A successful animated infographic video isn’t just a slideshow of stats—it’s a story with a clear beginning, middle, and end. Without that flow, viewers may lose interest or miss the point entirely.

Brand inconsistency is another pitfall. When your visuals, tone, or messaging don’t align with your company’s brand, the video can feel disjointed and unprofessional. Your animated infographic video should reinforce your brand’s identity in every frame—through colors, fonts, voiceover style, and pacing.

Technical details matter too. Poor-quality audio or voiceovers can ruin the viewer experience, no matter how good the visuals are. Likewise, neglecting to include a clear call-to-action (CTA) means viewers may walk away without knowing what to do next.

Other common issues include overcomplicating the design, not optimizing for mobile viewing, rushing the animation pacing, and ignoring accessibility best practices. If your animated infographic video lacks subtitles, for example, it becomes less effective for mobile viewers and those with hearing impairments.

Avoiding these mistakes ensures your animated infographic video delivers maximum value—whether you’re educating, marketing, or driving conversions.

How to Use Animated Infographic Videos in Your Social Media Strategy

How to Use Animated Infographic Videos in Your Social Media Strategy

Social media platforms are saturated with content, making it increasingly difficult to stand out. That’s where animated infographic videos come in. Their eye-catching motion and data-driven storytelling are perfect for stopping thumbs and grabbing attention in a crowded feed.

To get the most out of your animated infographic video on social media, it’s essential to choose the right platform. Short, vertical videos perform well on TikTok, Instagram Reels, and Stories, while longer-form, horizontal formats are better suited for LinkedIn or YouTube. Tailor your video’s length and orientation to fit the habits of your audience on each platform.

Animated infographic videos also work best when paired with platform-specific call-to-actions (CTAs). For instance, a “Swipe Up” on Instagram or “Click the link” on LinkedIn can drive viewers to your landing page or blog post. Be sure to include subtitles, as many users watch videos with the sound off.

Hashtags and captions are also key to discoverability. Combine trending hashtags with descriptive keywords like #animatedinfographic or #visualdata to increase reach. And don’t forget to use your caption to set the stage—highlighting the data point or question your video answers.

Another tip is to repurpose your animated infographic video content. A single 60-second video can be sliced into bite-sized clips, GIFs, or carousels to create multiple posts across different platforms. This helps you maintain a consistent message while maximizing content value.

Finally, measure your success. Look at engagement metrics like views, shares, watch time, and clicks. These insights can guide future video production and help you fine-tune your content strategy over time. When used correctly, animated infographic videos can supercharge your social media presence and elevate your brand’s voice online.

How Animated Infographic Videos Improve Website Engagement Metrics

How Animated Infographic Videos Improve Website Engagement Metrics

Using an animated infographic video on your website is a proven strategy for increasing user engagement and improving key performance indicators. These dynamic visuals not only make your content more engaging but also help deliver complex information in a more digestible and entertaining way. When visitors land on a page that features an animated infographic video, they’re far more likely to stick around.

One of the biggest benefits is reduced bounce rates. Users are more inclined to stay on a website that offers rich, interactive content. Animated infographic videos quickly communicate value and encourage visitors to continue exploring your site. They offer instant clarity, which is especially useful on landing pages or product detail pages where grabbing attention fast is crucial.

These videos also significantly increase average time on page. Instead of quickly skimming through paragraphs of text, users are more likely to watch an entire video, especially if it’s concise and visually compelling. This behavior signals to search engines that your site provides valuable content—boosting your SEO and helping your page rank higher.

Conversions also tend to improve when animated infographic videos are used strategically. Whether it’s guiding users to sign up for a service, download a resource, or make a purchase, the right video can increase clarity and trust—two major factors in conversion rate optimization. When viewers see data visualized clearly, they’re more confident in taking the next step.

To maximize results, be sure to embed your animated infographic video above the fold or near your call-to-action. Monitor performance using tools like Google Analytics or heatmaps to track interactions and make data-informed adjustments. With the right implementation, these videos can become one of your website’s most powerful engagement tools.

How to Measure the ROI of Your Animated Infographic Video

How to Measure the ROI of Your Animated Infographic Video

Creating an animated infographic video is an investment—one that you should be able to justify with clear returns. Measuring the ROI of your video starts with defining its purpose. Are you trying to generate leads, increase sales, educate your audience, or build brand awareness? Your objective will dictate which performance metrics to track.

For marketing and sales goals, monitor conversions, cost-per-lead, and click-through rates from video-linked CTAs. Tools like Google Analytics, YouTube analytics, and video hosting platforms (like Wistia or Vimeo) can help you determine how well your animated infographic video is contributing to these goals. If you’re using it for education or internal training, completion rates and user feedback are key performance indicators.

It’s also important to consider attribution. Depending on your sales funnel, your animated infographic video might be one of several touchpoints. In these cases, use multi-touch or linear attribution models to calculate ROI more accurately. A single view might not lead to an immediate purchase, but it can play a vital role in building trust and pushing prospects further down the funnel.

Don’t forget to account for intangible benefits. Animated infographic videos can boost your credibility, reinforce your branding, and increase your visibility across search engines and social media. While harder to quantify, these factors play a major role in your long-term growth.

To calculate ROI, subtract your production and distribution costs from the total value generated (revenue, leads, or other conversions attributed to the video), then divide by the initial cost. This will give you a clear picture of whether your animated infographic video is paying off—and how you can make the next one even more effective.

The Science Behind Data Visualization in Animated Infographic Videos

The Science Behind Data Visualization in Animated Infographic Videos

At the core of every effective animated infographic video is data visualization—a discipline rooted in both art and science. The way you present data can make or break how well your audience understands and engages with it. Animated infographic videos harness the power of motion, color, and hierarchy to transform raw numbers into memorable narratives.

Our brains are naturally wired to recognize patterns, and animated visuals help guide that recognition. Unlike static charts or spreadsheets, an animated infographic video uses movement to highlight important shifts, trends, or comparisons. By layering animation over data, you create a guided experience that makes information easier to digest and remember.

Color theory also plays a huge role. Strategic use of contrasting colors helps draw the eye to key figures, while consistent color-coding can group related data points. Similarly, visual hierarchy—established through size, position, and motion—ensures that the most important data stands out clearly.

Choosing the right type of chart or graphic is critical. Bar graphs, pie charts, timelines, and animated maps are especially effective in motion-based storytelling. The goal is to communicate the data quickly and accurately without overwhelming the viewer. Animation can show changes over time, emphasize specific data points, and break down large data sets into smaller, sequential scenes for better comprehension.

It’s important, however, to maintain integrity. Over-stylizing your animated infographic video can lead to misinterpretation if visual metaphors distort the meaning of the data. Clarity should always come first. A well-designed animated infographic video finds the balance between creativity and precision, making complex ideas accessible to everyone.

When done right, data visualization in animated videos doesn’t just inform—it inspires. It empowers viewers to grasp new insights, connect with your message, and take action based on what they’ve learned.

Still Have Questions About Animated Infographic Videos?

Still Have Questions About Animated Infographic Videos

Do you have a question about animated infographic videos that wasn’t answered in this FAQ? Use this contact form to contact us with your question. We’ll follow up with a response and add the Q+A to this FAQ.

People looking for answers about animated infographic videos may also find the answer to their question in this article about how to create an animated explainer video.

Hire Video Igniter to Create Your Animated Infographic Video

Video Igniter is an animation studio for hire that provides world class design and animation services at prices startups can afford.

We can make any kind of 2D or 3D animated infographic video you can imagine.

+20 reasons companies love hiring us to create animated infographic videos.

 

Demo Reel: 

 

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

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Success Stories & Testimonials

Get in touch about your animated infographic video

Schedule a call to discuss your custom animated video project with our production team.

Get a quote for your animated infographic.

Check out our animated video portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated infographic.

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What is Video Igniter?

Animated Lyric Video

Animated Lyric Video FAQ

Animated lyric videos are a fun way for fans to experience music. By animating the lyrics into view in fun and unique ways, artists can tell new visual stories that help fans connect with the lyrics. It’s also possible to create these types of videos for speeches, famous quotes and important messages. Kinetic typography is the art form that describes animating text in and out of view in sync with a voiceover.

If you want to learn how to make an animated lyric video, you came to the right place. In this guide we’ll provide an overview of the production process and answer some of the most commonly asked questions about making animated lyric videos. 

If you have a question about animated lyric videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
contact us

Examples of Animated Lyric Videos:

Examples of Kinetic Typography Videos:

Kinetic typography is similar to an animated lyric video but the animation and appearance of the words may or may not be tied to a song. Instead, the words animate and appear on screen in sync with someone speaking an important message. The visuals and voiceover work together to reinforce the message in the viewer’s mind in fun and playful ways. Some kinetic typography videos don’t have a narrator at all and rely entirely on visuals and text animating into view to explain the message.

 

How To Make An Animated Lyric Video:

Pick out your song

The song is going to be the anchor for your entire lyric video. Make sure that you pick a song that you have the rights to use. Different platforms have different agreements with different record labels. Do your homework beforehand so that you don’t spend all your time creating an amazing animated video only to have the streaming platforms take down your video and add a copyright strike to your account.

Choose a soundtrack for your animated lyric video.

You could also choose to pick a recording of a famous speech and create kinetic typography animated visuals that sync up with the words in the speech.

Pick out style examples

Take a look at other animated videos, other animated lyric videos and other non-video sources for design inspiration. Write a few notes about what you like about the style examples you selected. Now you can speak to different animators about the specific visual style you want. Have them review the style examples you selected to confirm they are capable of producing a similar visual style.

Pick Your Animated Lyric Video Maker

Animating your lyric video.

Are you making the animated lyric video or are you planning on hiring someone to create it for you? Even if you don’t know how to make an animated lyric video, you can create a simple one for free. Use Powerpoint/Keynote/Google Slides to create a simple animated slide deck that syncs up with your lyrics. Want to create something more custom designed and unique? Consider hiring an animation studio, freelancer, or Video Igniter to create your custom animated lyric video.

Deep Dive: Learn the pros and cons of working with an animation studio, a freelance animator and Video Igniter.

Script

Script creation is one of the first steps in creating an animated video. This part is already taken care of for you when you create an animated lyric music video.  That being said, it still is worth while to go through the lyrics of your song and get clear about exactly which words you want to show on screen.

Transcribe the lyrics for your animated lyric video if they aren't readily available.

Download Video Igniter’s Free Script Writing Template

Some song lyrics have extra words that may or may not be included in the written version of the lyrics. It’s up to you to decide if you want to visually show text for all those “ooooh’s,” “ahhhhh’s,” and instances of “babyayyyyy (echo).”

Storyboard

As you create the storyboard for an animated lyric video, consider how you want to ‘chunk’ words together when they display on screen. When you create a storyboard for an animated video, you typically put one sentence on each slide of the storyboard. For an animated lyric video, consider breaking up lines into multiple slides. Or maybe even just showing one word at a time.

Create a storyboard for your animated lyric video so your production team knows what to create.

Download Video Igniter’s Free Storyboard Template

In either case, use this as an opportunity to map out and frame out all the scenes for your animated music video. Then, go through the ‘direction’ section of the storyboard and input notes to explain how the word(s) will appear for that particular slide and how they will transition to the next slide.

storyboard diagram

Want to save a little $ on your production budget? Create your own storyboard for your lyric video. Download our storyboard creation guide and template.

VoiceOver & Music

Normally, finding the voiceover and music are separate steps in creating an animated video. In this case, you should have already picked out your song which comes with the voiceover (aka the lyrics). Just make sure you have proper permission/usage rights to post your lyric video. Read more about YouTube’s copyright policies.

VoiceOver

Art

After your storyboard is approved, your art team can create all the art for your lyric video. They’ll start by creating a few pieces of concept art for one of the key scenes in the animation. You then review the art and provide your feedback to refine your favorite piece of concept art. Once the concept art is dialed in and approved, the 2D animation artist will create all the art for your animated lyrics video. You will get another opportunity to review all the art and provide feedback before moving into animation.

Creating illustrations

Animation

Your art is approved! You have proper usage rights for the song you want to use! It’s time to animate!

Animation takes about one week for one animator to animate one minute of 2D video. The animator will deliver a first draft of the animation as soon as it is ready. Take the time to do a detailed review with your team and your target audience. Send your final revisions to the video animator so they can apply the final polish and finish your animated lyric video.

Learn More: Want to learn more about the production process and how long each phase of production takes? Check out this companion article that explains the animation production workflow and timeline:

Understanding The Animation Production Workflow How To Turn Your Idea Into A Custom Animated Video Igniter Animation

What does it cost to make an animated lyric video?

For a quality, custom 2D animated lyric video, expect to spend $500-$5,000 per minute of animation. Get a quote for your animated lyric video. Or, request access to our newest price sheet.

How long does it take to make?

Typically it takes 3-5 weeks to make one minute of custom animated content. For each additional minute of content, add .5-1 weeks. Rush delivery options are available. to discuss rush delivery options.

Production timeline

 

Benefits of Animated Lyric Videos for Artists

Animated lyric videos aren’t just a creative way to showcase your music—they’re also a powerful tool for building your brand and engaging your audience. Unlike traditional static posts or basic visualizers, animated lyric videos offer dynamic visuals that keep viewers interested and watching until the end. The longer someone watches your content, the more likely they are to share it or listen to your track again—helping drive up views, streams, and overall engagement.

Deep Dive: 6 Ways To Get High Viewer Engagement For Your Animated Videos.

Benefits of Animated Lyric Videos for Artists

These videos are also an excellent way to extend the life of a song. If you’ve already released the audio, an animated lyric video can be a great follow-up piece of content that keeps your fans engaged while you work on a full music video. In many cases, artists use lyric videos as a primary visual asset—especially for singles or tracks that may not receive a traditional music video treatment.

Another major benefit of animated lyric videos is the opportunity to reinforce your visual brand. The animation style, colors, fonts, and motion graphics can all be tailored to reflect your musical identity, making your content instantly recognizable across platforms. Whether you’re an indie artist looking to grow your fanbase or a label looking for promotional content, lyric videos offer a flexible and budget-friendly solution to keep your visuals fresh and on-brand.

Balancing Text and Imagery in Lyric Videos

One of the most important aspects of creating a successful animated lyric video is finding the right balance between the on-screen text and the supporting visuals. While it’s tempting to go all out with flashy animations, the lyrics should always be the main focus—they’re the star of the show. Using clear, legible fonts and ensuring high contrast between the text and background are key to maintaining readability. You want your viewers to absorb the words without straining their eyes or getting distracted.

Balancing Text and Imagery in Lyric Videos

Equally important is the visual design. Imagery should complement the mood and message of the song, not compete with the lyrics. Subtle motion graphics, color shifts, or symbolic illustrations can help reinforce the emotional tone without overwhelming the viewer. It’s about enhancing the song’s story, not retelling it frame-by-frame.

Pacing also plays a critical role. The kinetic typography for the lyrics should appear in sync with the vocals, giving viewers just enough time to read each line before moving to the next. Avoid cramming too many words on the screen or rushing through verses—it’s better to break lines into manageable chunks and let the music guide the flow. When done right, the synergy between text and imagery creates a seamless and immersive experience that pulls your audience deeper into your music.

Optimizing Your Animated Lyric Video for Social Media Platforms

Creating a compelling animated lyric video is only half the battle—optimizing it for social media platforms is what ensures it reaches the widest audience possible. Each platform has its own best practices and ideal video dimensions. For instance, vertical (9:16) videos perform best on TikTok, Instagram Reels, and YouTube Shorts, while square (1:1) formats tend to get more traction in Instagram feeds. Reformatting your animated lyric video to suit these platforms can help boost visibility and engagement.

Deep Dive: How To Make Animated Social Media Posts

Optimizing Your Animated Lyric Video for Social Media Platforms

In addition to formatting, consider creating short teaser clips from your full-length animated lyric video. These bite-sized previews can generate excitement, especially if you highlight a catchy chorus or impactful lyric moment. Sharing these clips as part of your song’s launch strategy can encourage fans to click through and watch the full video.

Captions also play a vital role in performance. Include the keyword “animated lyric video” in your post descriptions, hashtags, and video titles to improve search visibility. Tagging relevant pages, using trending audio clips (when appropriate), and posting at optimal times can further increase your video’s reach. Lastly, don’t forget to include a clear call-to-action—whether it’s encouraging viewers to stream the full song, share the video, or check out your latest album.

Budgeting for an Animated Lyric Video

When planning an animated lyric video, one of the most common questions artists ask is: “How much does animation cost?” The answer depends on several factors, including the complexity of the animation, the length of the song, and the level of customization required. Understanding these variables will help you budget effectively and get the most value out of your investment.

Budgeting for an Animated Lyric Video

If you’re working with a limited budget, you can still create a high-quality animated lyric video by using pre-made templates or working with freelance animators. While these options may offer less customization, they’re great for producing visually engaging videos quickly and affordably. Mid-range budgets allow for more personalized visuals, including unique motion graphics, synced lyrics, and tailored branding elements that reflect your style as an artist.

On the higher end of the spectrum, fully custom animated lyric videos involve original illustrations, detailed animation, and advanced effects. These productions require more time and collaboration, but the result is a one-of-a-kind visual experience that elevates your music and strengthens your brand.

Looking for pricing for your video? Request access to Video Igniter’s Price Sheet.

To avoid overspending, finalize your music and lyrics before production begins, limit revision rounds, and provide a clear creative brief. This not only keeps costs down but also helps ensure a smooth workflow from start to finish. Whether you’re an independent artist or part of a label, smart budgeting can turn your animated lyric video into a high-impact promotional asset without breaking the bank.

Tips for Synchronizing Lyrics with Visuals in an Animated Lyric Video

The most important aspect of creating an effective animated lyric video is ensuring the lyrics are perfectly synchronized with the music. When the text appears at the exact moment it’s sung, it creates a smooth and immersive experience that keeps viewers engaged. Poor syncing, on the other hand, can be jarring and distracting—causing fans to lose interest or miss key lyrics entirely.

Tips for Synchronizing Lyrics with Visuals in an Animated Lyric Video

To get started, it’s essential to use a timed lyric sheet or a software tool that enables you to mark timestamps for each line or word in your song. These time markers help the animator align the movement of each lyric with the exact beat and vocal cue. This step is especially important in fast-paced or rhythmically complex tracks, where split-second timing can make or break the flow of the video.

Another tip for enhancing synchronization in your animated lyric video is to incorporate visual motion that complements the energy and flow of the music. For example, you can animate individual words to appear with a bounce, flicker, or slide effect that matches the beat. This kind of visual reinforcement not only adds flair but also reinforces the rhythm and emotional tone of the song. The goal is to create a seamless blend of audio and visuals that feels as natural and expressive as the music itself.

Finally, always test your animated lyric video before publishing. Watch it with fresh ears and eyes, or ask friends and fans for feedback. If the lyrics appear even a half-second too early or too late, it can throw off the entire experience. A polished, well-synced lyric video doesn’t just look professional—it enhances the emotional impact of your song and keeps viewers coming back for repeat listens.

Collaborating with Animators and Designers to Create Your Animated Lyric Video

Creating a high-quality animated lyric video is a team effort—and your collaboration with animators and designers can make all the difference in the final product. Whether you’re working with a freelance artist or a full-service animation studio, clear communication is essential for transforming your vision into a visual experience that resonates with fans.

Collaborating with Animators and Designers to Create Your Animated Lyric Video

The process typically begins with sharing your song and finalized lyrics, along with any initial ideas you have for the video’s tone, style, or story. The more direction you can give at this stage—such as color palettes, font preferences, or references to existing lyric videos—the smoother the creative process will be. A well-crafted creative brief can save time, reduce revisions, and help everyone stay aligned from day one.

Next comes storyboarding, a step that’s often overlooked but incredibly valuable. A storyboard maps out the visual flow of your animated lyric video scene by scene, showing where lyrics will appear and how animations will evolve. This gives you a clear picture of how your video will look and feel before full production begins. It’s also your chance to provide feedback on timing, transitions, and visual direction—before any time-consuming animation work starts.

During production, keeping communication open is key. Most animators will provide a rough cut or preview version of the video for you to review. Take your time to review it closely, making sure the lyrics sync properly, the visuals align with your brand, and the overall energy matches your song. When giving feedback, be specific and constructive to help your team deliver the best possible version of your animated lyric video.

The right collaboration can elevate your project from a simple lyric display to an unforgettable visual experience that fans love to share. By working closely with a talented animation team, you can bring your music to life in a way that enhances your brand, deepens fan connection, and maximizes the reach of your song.

Future Trends in Animated Lyric Videos

The world of animated lyric videos is evolving quickly, thanks to advances in technology and changing audience preferences. As fans expect more immersive and interactive content, artists and creators are pushing the boundaries of what an animated lyric video can be.

Future Trends in Animated Lyric Videos

One exciting trend on the rise is interactive lyric videos, where viewers can influence the visual experience. Whether it’s choosing color themes, navigating different storylines, or unlocking Easter eggs hidden in the animation, these experiences give fans a reason to watch—and rewatch—your content. This type of interactivity can deepen fan engagement and transform your animated lyric video into a share-worthy experience.

We’re also seeing a rise in AI-powered animation tools that streamline the production process. These tools can auto-sync lyrics, generate motion effects based on music tempo, and even create visual styles based on mood or genre. As AI continues to improve, artists will have access to faster, more affordable ways to produce high-quality lyric videos without sacrificing creativity.

Finally, expect to see more hybrid animation techniques that blend 2D, 3D, and motion graphics to create a cinematic feel. These future-forward animated lyric videos go beyond simple text overlays and evolve into mini visual journeys that stand on their own. For artists looking to make a big impact, investing in these emerging trends can be a game-changer for music promotion and fan engagement.

Common Mistakes to Avoid When Creating an Animated Lyric Video

While creating an animated lyric video is a great way to elevate your music, there are some common pitfalls that can derail your project. Avoiding these mistakes can save time, money, and ensure a more polished final product that truly enhances your song.

Common Mistakes to Avoid When Creating an Animated Lyric Video

We already touched on this, but it bears repeating: lyric timing is one of the most frequent issues. When lyrics appear on screen too early or too late, it disrupts the viewer’s experience and makes the video feel unprofessional. Always double-check your timing, and consider using tools that allow frame-accurate syncing to ensure everything aligns with the vocal delivery.

Another common misstep is using hard-to-read text. Fancy fonts may look cool, but if they’re not legible on smaller screens, you’ll lose viewer interest fast. Make sure your font is bold, readable, and stands out from the background. High contrast between text and visuals is essential—especially for fans watching on mobile devices.

Overdesigning your video with too many effects or flashy transitions is also a risk. A good animated lyric video supports the music rather than competing with it. Use visuals to enhance the tone and emotion of the track, not to distract from it. Consistency in animation style, pacing, and branding will help your video feel cohesive and professional.

Lastly, skipping the storyboarding phase can lead to confusion during production. A storyboard gives you and your animator a clear plan, helping avoid costly revisions later. With thoughtful planning and attention to detail, your animated lyric video will resonate with viewers and drive better results.

Promoting Your Animated Lyric Video Post-Release

Releasing your animated lyric video is only the beginning. To maximize its reach and impact, you need a well-thought-out promotion strategy that gets it in front of as many eyes—and ears—as possible.

Promoting Your Animated Lyric Video Post-Release

Start by optimizing your video on YouTube, the most common platform for animated lyric videos. Use a keyword-rich title like “[Song Title] – Animated Lyric Video” to improve discoverability. Add a compelling thumbnail, write an engaging description, and include relevant tags to boost your video in search results and recommendations.

Social media is another powerful tool. Tease your animated lyric video ahead of time with countdowns, behind-the-scenes clips, and 15–30 second snippets of your video. Post these across platforms like Instagram, TikTok, Facebook, and X (Twitter), using trending hashtags and tagging collaborators. Encourage fans to share the video and use parts of it in their own content.

Don’t overlook music blogs, YouTube playlist curators, and indie music submission platforms. Sending your animated lyric video to the right curators can increase visibility and generate buzz within niche music communities. You can also run paid ads on platforms like Instagram and YouTube to promote the video to targeted audiences who are likely to enjoy your style of music.

Finally, include a strong call to action in your posts and video description. Whether it’s “Stream the full track on Spotify,” “Follow me for more,” or “Share this with a friend,” directing your audience helps convert views into loyal listeners. A great animated lyric video deserves to be seen—and with the right promotional push, it can become a powerful marketing asset for your music.

Animated Lyric Video Production Resources

Animated Lyric Video Production Resources

These video production guides and resources are popular among people interested in creating an animated lyric video:

What is an animated video maker and how can I use it to create an animated lyric video?

How much is animated video pricing for my animated lyric video?

How long does it take to animate a 1 minute video?

Hire Video Igniter To Create Your Animated Lyric Video!

Hire Video Igniter To Create Your Animated Lyric Video

World class design talent at prices small businesses can afford.

We can make any kind of 2D or 3D animation you can imagine including animated lyric videos and kinetic typography videos.

+20 reasons people love working with us.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Animated Video Demo Reel

 

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Get a quote for your animated lyric video.

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What is Video Igniter Animation?

Instead of hiring a 2D animation studio, consider working with Video Igniter instead!

Why?

Video Igniter is like an animation studio, but better!

We can make any kind of 2D or 3D custom animated video you can imagine.

You get unlimited revisions on your project.

Check out our animated video portfolio to see our latest and greatest creations.

Even though we do work for big name brands, we offer pricing that startups can afford.

We provide our production services 24/7 through Video Igniter’s online production dashboard. This helps us speed up production and lowers your overall production cost.

Cost Of An Explainer Video

What Goes Into The Cost Of An Explainer Video?

Want to make an explainer video but trying to wrap your head around the appropriate cost of an explainer video? Prices can range widely depending on your production requirements. In this guide, we’ll break down what an explainer video costs including:

1). TL;DR: What is the cost of an explainer video?

You get what you pay for…

DIY Online Video Maker: $19-$299

Freelance Animator: $199-$10,000

Marketing Agency: $3,000-$50,000+

Animation Studio: $3,000-$20,000+

Video Igniter Animation: Get our current, market beating rates here.

If you have a question about the cost of an explainer video that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

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2). Demo Reels of Explainer Videos At Various Prices

 

Examples of high end explainer videos ($7500+):

 

Explainer videos with medium-cost design ($3000+):


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Examples of low cost explainer videos ($1000+):

 

3). What factors go into animated explainer video pricing

Length

First off – the length of your animation is going to be the biggest determining factor in the cost of your explainer video. The longer the project, the more time and resources will be needed to conceive of and produce your explainer video.

Animation style

Next, the animation style will also have a big impact on the cost of your explainer video. 3D animations cost substantially more than 2D animations. Within those two categories, there’s still a wide range in terms of the level of detail in a 2D or 3D explainer video that can affect the cost of your explainer video. If you’re working within a set budget, contact your explainer video producer to see examples of other videos they’ve produced with similar budgets.

Animation Style Guide Different Types Of Animated Explainer Videos Video Igniter

Speed of Production

Animators like to have 3-5+ weeks to make explainer videos. They can be produced in less time but you’re going to need to reduce the amount of content they produce or pay extra rush delivery costs to meet your deadline.

Rush Delivery Animation Available

Rush delivery costs go towards putting additional animators, designers and project managers on the project so your explainer video can get produced on time. They also get paid a little extra as an incentive to work late nights and weekends to meet your deadline.

Script Development

Writing the script is the first cost for an explainer video.

Download Video Igniter’s Free Script Writing Template

Scriptwriting costs can vary widely. You can write the script internally for the cost of your own time. You could hire a decent writer to digest information about your company/service/product/idea and draft a pretty good script for a few hundred dollars. Or you could hire a professional team that’s going to take the time to digest your information and do additional research to understand the target viewer of your explainer video. While their services do cost more, they spend time exploring which messages resonate with your target audience and ultimately make your video message easier to understand and more memorable.

Storyboard Creation

Storyboarding can be done in-house for free. It’s a great way to save money on your production budget. As long as you are able to provide clear details and instructions for what you want the illustrators and animators to create. If you decide to have an animation studio or freelancer create your storyboard for you, expect to spend at least a few hundred dollars for their time to envision and describe the visuals that need to be created to correspond with each sentence of your explainer video’s script.

VoiceOver and Music Licensing

Soundtrack for an explainer video.

VoiceOvers and soundtracks typically cost under $100 each. Be sure to look into what it costs to license the soundtrack if you intend to broadcast the explainer video using paid media channels. This can add several hundreds or thousands of dollars to your production budget.

Project Management & Overhead

It takes a team of people with different talents to create an explainer video.

Animated videos use a bunch of project managers to help keep production moving smoothly. Animators and designers need to have all the production instructions and assets ready and easily available to them when it’s time to animate. Delays lead to wasted production hours. Additionally, production managers spend hours in meetings with clients. They present the content that’s been created for the client and collect and organize feedback to report back to the production team. Production management and overhead costs can add 10%-30%+ on top of the cost of script writing, storyboarding, design and animation.

4). Explainer Video Cost For Each Stage Of The Explainer Video Production Process

Research & Scriptwriting

An explainer video script costs nothing if you write it yourself.

This phase of production can be free if you provide your own script. Hiring an animation studio, freelancer or marketing agency to write your script could add hundreds or thousands of dollars to your explainer video’s budget.

Storyboarding

Storyboard for an explainer video.

This phase of production can also be done on your end to save on costs. However, animation studios prefer to work with their clients to develop storyboards because:

1). Studios are more experienced when it comes to envisioning visuals to correspond with your script and…

2). They know how to articulate those ideas in storyboard form so that the design and animation teams have a clear idea of what they are supposed to create.

For their expertise, you can expect to spend several hundred dollars to a thousand dollars per minute of storyboarded content your animation studio creates for you. Ultimately, creating a storyboard will save you money in the long run. Without a clear instructions, illustrators and animators aren’t going to have a good idea of what you want to create.

VoiceOver

You can save money on the cost of your explainer video by recording the voiceover yourself.

You can hire quality voiceover talent from websites like Voices123 and Fiverr within the $10-$300 range.

Soundtrack

Commercial soundtracks can be licensed for use from sites like AudioJungle and PremiumBeat for $9-$399. Expect to pay more if you plan to broadcast your explainer video using paid media outlets including TV and social media platforms.

Design

Time to design the illustrations for your explainer video.

Design costs range widely for explainer videos depending on the visual style you chose. Expect to pay at least $300-$1,000 for custom illustrations for your animators to animate. More detailed illustrations can easily cost north of $2,000 to create all the custom 2D art.

Animation

The average rate for a video animator in the US is $40-$50/hour. A 2D explainer video takes about 30-75 hours to animate one minute of of video.

Animating your explainer video.

Sound Design

After you approve the animation, the timing of your video is finally locked in. Now, your sound designer can go in and add sound effects to add a little more magic to your explainer video. Depending on how much detail is need, these extra touches can get added to your explainer video for about $40-$150 per 1-2 minutes of video.

5). Tips to reduce the cost of an explainer video

Provide your own script

The first thing you can do to reduce the cost of your animated explainer video is to provide the script for the video. Scriptwriting can be quicker to do internally. The animators making your video can help create your script but they will also need to charge for time to research and learn about your target audience and how to present animated visuals specifically designed for them.

Learn More: How to create a script for an explainer video, check out this companion article.

Free Download: Download our free script writing template.

Download our free script writing template.

Provide your own storyboard

Creating the storyboard for your explainer video can also help shave hundreds or thousands of dollars off the cost of your explainer video. By taking the time to create a storyboard that clearly explains what you want the illustrators to create and the animators to bring to life, you will save money on your project budget in the long run. If you don’t clearly explain what you want them to create, expensive labor hours will be wasted creating the wrong illustrations and animations. Check out our storyboard creation guide and downloadable template if you want to create your own storyboard.

Download Our Free Storyboard Creation Guide And PDF Template

Provide your own voiceover

Voiceovers typically cost $10-$300. If you’re running your video on broadcast media, you may need to pay an additional licensing fee for the voiceover. Broadcast rights can range from $40-$1,000+. If you happen to have someone on staff with a great voice, you can shave a little off your production budget by providing your own voiceover. Episode 3 of The Video Igniter Show explains how you can record your own professional sounding voiceover at home or in the office for free – without having to buy any expensive software or equipment.

Allow for time production – don’t rush it

Rushing production will increase the cost of your explainer video.

Rushing production will increase the cost of your explainer video.

Art and proper communication take time to get things right. Projects can be rushed out the door quicker for increased rush delivery rates. But we recommend avoiding rushing production whenever possible. You won’t have to pay as much and you’ll end up with better creative inputs for your explainer video.

Use Stock Assets

 You can use icons and stock asset to decrease the cost of your explainer video.

If custom designed visuals aren’t as important for your explainer video, you can consider using stock visuals to lower the design cost of your animation. Icons from TheNounProject are incredibly useful for explainer videos.

6). Costs for a 2D explainer video

What does it cost to make an explainer video?

What does it cost to make an explainer video?

Scriptwriting and storyboarding costs for a 2D explainer video will set you back about $500-$2000 per 60 seconds of video you want created. Or you can create the script and storyboard yourself to save on those particular production expenses.  Next, add in the cost of creating the voiceover (~$100) and a basic soundtrack license ($20-$99). Design costs will range from $500-$2,000+ for a 2D explainer video. Finally, add on the cost of animation – another $1,000-$2,000+. In total, expect to spend at least $1,500-$5,000 to create a 60-second 2D explainer video.

Interested in learning how you could make a cheap explainer video?

Dive Deeper: Check out our 2D Animated Video FAQ.

7). Costs for a 3D explainer video

3D animations cost a lot more to produce than 2D animation. 3D explainer videos vary widely in price and require phone calls and meetings to figure out the desired visual style before a project quote can be assessed. The level of detail in the visuals and motion design goes up substantially and requires a lot more labor-hours by more talented (read: more expensive) animators to create. Expect to spend at least $3,000-$5,000 for a custom 30 second animated explainer. Don’t be surprised if it costs a lot more.

Dive Deeper: Want to learn more about what goes into creating a 3D animated video? Check out our 3D Animated Video FAQ.

8). Explainer Video Cost FAQ

FAQ

Explainer Video Cost FAQ

What is the average cost to produce a explainer video?

The average cost for an explainer video is $3,000-$4,000. This provides enough budget to create gorgeous custom visuals and motion designs that will keep viewers engaged and entertained while they are learning. If you really want to visually stun your viewers, you’ll want to spend more than $4k to create your explainer video. It is still possible to create amazing and effective explainer videos for under $3k. Just pick a visual design style that isn’t as expensive to produce so that you can still end up with a great looking video with simpler motion design and visual detail.

How much does a 1 minute explainer video cost?

A 60 second explainer video typically costs between $1,000-$7,500 for a 2D animation. You get what you pay for when it comes to quality. Most companies spend north of $3,000 for quality custom visuals that will deliver a positive impression of their brand.  Scriptwriting and storyboarding can increase your production budget. It depends on how much research goes into understanding your target audience and developing the message you are presenting to them.

How much does a 30 second explainer video cost?

How much does a 30 second explainer video cost

While it would be easy to assume that a 30 second explainer video would cost 50% of the cost of a 60 second explainer video, the numbers usually don’t work out that way. Each video project has its own set costs (project management, research, soundtrack licensing, etc) which don’t vary much based on the length of the video. A 30 second explainer video will likely cost 60%-75% of the cost of a 60 second explainer.

The Impact of Video Length on the Cost of an Explainer Video

The Impact of Video Length on the Cost of an Explainer Video

One of the most important factors that affects the cost of an explainer video is its length. Simply put, the longer the video, the more time and resources it takes to produce. Every second of animation requires additional scripting, storyboarding, design, and animation work. This increases the overall production time and labor involved, which directly raises the animation cost.

Most studios charge based on video duration—typically quoting prices on a per-minute basis. For example, a 60-second explainer video might cost between $3,000 to $7,000 depending on style and complexity, while a 90-second video would cost 50% more due to the extra content that needs to be created. To keep your budget in check, it’s smart to keep your message concise and focus on the core information your audience needs to know. Not only does a shorter video cost less, but it also tends to hold viewers’ attention more effectively.

How Animation Style Influences the Cost of an Explainer Video

How Animation Style Influences the Cost of an Explainer Video

The animation style you choose has a major impact on the cost of an explainer video. Different styles require varying levels of detail, skill, and time to produce. For example, whiteboard animation is typically the most affordable option because of its simplicity and limited motion. On the other hand, 2D motion graphics offer more dynamic visuals and are priced in the mid-range. If you’re looking for high-end visuals with depth and realism, 3D animation is the most expensive due to the complexity of modeling, lighting, and rendering.

There are also mixed-media approaches that blend live action, photography, and animation—each with its own pricing tier. Because style impacts both the creative process and technical execution, it’s essential to choose one that aligns with both your brand and your budget. A more complex animation style may increase the cost of an explainer video, but it can also elevate the viewer experience and enhance brand perception.

Stock Assets vs. Custom Graphics: What’s Better for the Cost of an Explainer Video?

Stock Assets vs. Custom Graphics What’s Better for the Cost of an Explainer Video

Another key factor influencing the cost of an explainer video is whether your production uses stock assets or custom graphics. Stock assets are pre-made visual elements—like characters, icons, or background scenes—that can be licensed and quickly integrated into a video. This approach is typically more affordable and can help reduce production time. However, it comes at the cost of uniqueness and brand consistency. In contrast, custom graphics are created from scratch to match your brand identity and visual style. While custom artwork significantly improves the quality and originality of your video, it requires more design hours and can increase costs. If your brand prioritizes a consistent, premium look, investing in custom graphics is worthwhile. For startups or budget-conscious teams, a hybrid approach—using stock elements with some custom visuals—can help strike the right balance between cost and visual quality.

Revisions and Their Impact on the Cost of an Explainer Video

Revisions and Their Impact on the Cost of an Explainer Video

Revisions are a natural part of the creative process, but they can significantly influence the cost of an explainer video—especially if the scope of feedback isn’t well managed. Most professional animation studios include a set number of revision rounds in their pricing packages. Minor changes, such as adjusting text or timing, typically fall within the included scope. However, major revisions—like rewriting the script or reanimating a scene—require additional time and effort, often resulting in extra charges.

Without clear communication and efficient feedback, revision cycles can quickly extend timelines and inflate costs. To minimize these expenses, it’s important to establish alignment during the early stages of scripting and storyboarding. Providing consolidated, timely feedback helps avoid costly delays and unnecessary edits. By understanding how revisions are handled in your production agreement, you can keep the cost of an explainer video under control and ensure a smoother creative process.

Hidden Costs That Can Increase the Cost of an Explainer Video

Hidden Costs That Can Increase the Cost of an Explainer Video

While many production companies offer flat-rate pricing, it’s important to be aware of hidden fees that can unexpectedly increase the cost of an explainer video. These costs often come from things like additional script revisions, premium voiceover licensing, rush delivery fees, or extra animation work beyond the original scope. Music licensing and usage rights for voiceovers are two common areas where extra charges may apply, especially if you’re planning to distribute your video widely.

If the scope of your project changes midway—such as adding scenes, changing styles, or extending the video length—you can expect the price to go up. To avoid surprise expenses, always ask for a detailed, itemized quote before signing a production contract. Being clear on what’s included (and what’s not) helps you budget more accurately and prevents sticker shock later in the process. Transparency and proactive communication are key to keeping the cost of an explainer video predictable and within budget.

Why Investing in High-Quality Production Pays Off in the Cost of an Explainer Video

Why Investing in High-Quality Production Pays Off in the Cost of an Explainer Video

When it comes to the cost of an explainer video, investing in high-quality production often delivers far greater long-term value than cutting corners. A professionally produced video—with polished visuals, compelling storytelling, and smooth animation—can significantly increase viewer engagement, boost brand credibility, and drive conversions. While a low-cost video may save money upfront, it could result in a generic or forgettable piece of content that doesn’t achieve your marketing goals.

High-end production ensures that your video is not only visually impressive but also strategically aligned with your messaging and brand identity. Better still, a well-crafted explainer video has a longer shelf life and can be repurposed across multiple platforms, giving you a higher return on your investment. If your video is customer-facing, part of a pitch, or tied to revenue goals, paying more for quality can elevate your results and make the cost of an explainer video well worth it.

Balancing Quality and Budget: Navigating the Cost of an Explainer Video

Balancing Quality and Budget

Finding the right balance between production quality and budget is one of the biggest challenges when determining the cost of an explainer video. While you want a video that looks polished and professional, you also need to work within your financial limits. The good news is that there are creative ways to reduce costs to create an affordable animation without sacrificing too much quality. For example, using pre-designed templates, stock assets, or simplified animation styles can help bring costs down.

Hiring a boutique animation studio or experienced freelancer can also provide quality results at a lower price point compared to large agencies. That said, going too cheap often leads to generic videos, missed deadlines, or low engagement. To make the most of your budget, identify which elements—like storytelling, branding, or animation quality—are most important to your goals. With careful planning and smart compromises, you can manage the cost of an explainer video while still creating content that delivers impact.

Cost Of An Explainer Video Production Resources

Production Resources

These articles and resources are recommended for people interested in the cost of creating an explainer video:

How long does it take to make an animated explainer video?

How do I work with animated explainer video company to create my video?

Which explainer video services does Video Igniter provide?

How to make a 3D explainer video.

Hire Video Igniter To Create Your Explainer Video!

Hire Video Igniter

World class explainer video creation at prices small businesses can afford.

Wait a sec, what is Video Igniter?

We can make any kind of 2D or 3D animation you can imagine including explainer videos.

Check out our portfolio.

How does Video Igniter compare to working with a freelance animator or a studio?

+20 reasons people love working with us.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Explainer Video Demo Reel:


Explainer Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Customer Reviews & Testimonials

Get in touch to figure out your explainer video’s cost

Looking for a quote or flat rate explainer video price?

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief and we’ll start making your animated explainer video.

Schedule a call with our production team.

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What is Video Igniter?

What is explainer video

What Is An Explainer Video?

If you’re wondering, what is an explainer video, you’re in the right place! Video IGniter’s guide to explainer videos will teach you:

✅ What is an explainer video

✅ How are explainer videos different from other kinds of videos

✅ How to make an explainer video

✅ What does it cost to make an explainer video

✅ and more!

Examples of Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated explainer video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.




Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Explainer Video Definition

Explainer videos are educational videos that break down a topic into small understandable components in order to help the viewer understand new information. They can be animated, live-action, illustrated on whiteboards or a combination of all these.  Explainer videos make it easier for people to understand new information because they combine custom visuals with a voiceover to explain big and complex topics. These videos are designed to be easy to digest and help the viewer retain the information longer; they can be short (a minute or less) or 5-10+ minutes long.

For the purpose of this article, we will mostly be focusing on animated explainer videos – although much of this information also applies to explainer videos made with live-action video and stock footage.

What’s the difference between a commercial and an explainer?

Commercials are advertisements purely to get people’s attention and to get them to buy stuff. Explainer videos break down a concept, new idea, product, service or business into smaller parts to make it easier to understand. A growing number of businesses create explainer videos that serve as educational advertisements for their company.

How can an explainer video help your business?

How can explainer videos help your business?

How can explainer videos help your business?

 

Makes it easy for people to understand what you do

Explainer video simplify what your business does. It breaks down the core benefits you can deliver to your clients. The use of custom designed visuals and a narrative voice improves people’s ability to understand and visualize what you do (compared to just reading about it on your website or in a white paper).

Makes it easy to share what your business does

Having your entire business presentation packaged up into a short video file makes it much easier to send your pitch to anyone that’s interested in your business.

Your explainer video makes it easy to share your company's key messages.

Your explainer video makes it easy to share your company’s key messages.

 

Explainer videos hold people’s attention

Animated explainer videos are designed with eye-catching visuals that focus the viewer’s attention on the most important details that are needed to understand the content of the video. Reading PDFs, white papers and watching talking head CEO videos are boring. People enjoy watching (animated) explainer videos because it gives them something delightful to focus on while information is being processed by the brain.

Explainer videos increase conversion rates

Explainer videos that are designed to speak to a specific target audience’s needs can be used to improve the conversion rate on landing pages on your website. That means you could be generating more leads, more user sign ups, more app downloads or closing more sales just by putting educational video content on your sales pages.

Use animated videos to improve your conversion rate.

Explainer videos help people remember information longer

The combination of complimentary visuals and a voiceover not only make it easier for people to understand new information, it also creates new visual metaphors that make it easier to remember the new information.

Explainer videos can increase your SEO

Having an animated explainer video can boost your SEO.

Having an animated explainer video can boost your SEO.

There are two ways an explainer video can help your company’s SEO.

1). When people go to your site and watch your video, they stay on your site longer which improves your search rankings in google’s algorithm.

2). With proper implementation, you can get your explainer video to show up in Google Search results. This dramatically increases the odds of someone clicking on your video and going to your website because your information is much more visible and people are more likely to click on a video result than they are to an advertisement or someone else’s website.

Explainer Video Improve Search Results In Google SEO

Your explainer video could appear at the top of Google’s search results.

 

What are the segments of an explainer video?

The components of an explainer video are:

– Introduction of the status quo.

– Introduce the main talking point.

– Explain or break down multiple facts/ pieces of information that support your main talking point.

– Summarize what you discussed and inspire the viewer to take action or keep a key takeaway in mind.

The best way to introduce an explainer video is with a compelling fact that captures the viewer’s attention in the first 3-5 seconds. Hooking the viewer with a unique perspective, suggestion or question can be enough to get them to keep watching long enough for you to propose the big unique idea you’re explaining.

Here’s how we recommend structuring your content for an explainer video:

Introduction/Hook (Tell them what you’re going to tell them):

 
~# of Seconds Approximate Word Count
30 Second Video 5 13
60 Second Video 10 25
90 Second Video 15 37

Main Topic (Tell them what the solution is):

 
~# of Seconds Approximate Word Count
30 Second Video 5 13
60 Second Video 10 25
90 Second Video 15 37

Supporting Facts (Tell them how the solution will help):

 
~# of Seconds Approximate Word Count
30 Second Video 10 25
60 Second Video 30 75
90 Second Video 45 112

Summarizing Conclusion (Tell them what you told them & how to get your solution):

 
~# of Seconds Approximate Word Count
30 second video 10 25
60 second video 10 25
90 second video 15 37

 

How to make an explainer video:

1). Script

Writing the script for an explainer video.

Download Video Igniter’s Free Script Writing Template

Once you’re ready to start making your video, the script is step #1. It’s like the skeleton for your whole video project. It determines the length of your video and informs what visual content needs to be created to compliment it. For an explainer video, we recommend introducing your topic with a captivating hook and then presenting supporting facts that educate the viewer about the different components of the main topic. At the end, it’s best to summarize what you discussed for the viewer.

In other words:

  1. Tell them what you’re going to tell them.
  2. Tell them.
  3. Tell them what you told them.

Want to save $ on your production budget? Write your script instead of hiring us to create it for you. Check out our companion guide: “How to write a script for an animated explainer video.

2). Storyboard

Next, your script needs to get turned into a storyboard. A storyboard is like the blueprint for a video project. It explains to the producers what content needs to be created, how it should look, and how it connects to the script.  You can create the storyboard yourself to save money on your production budget or you can hire your animation service provider to create it for you.

storyboard diagram

Free Download: Video Igniter’s storyboard template and storyboard creation guide teach you how to create your own storyboard. Even if you have no artistic ability, you can still create a storyboard that will save you hundreds or thousands of dollars on your explainer video production budget.

3). Pick An Animation Service

Choose a producer for your project

If you haven’t done so already, you’ll need to pick someone to produce your explainer video for you. You could hire a freelance video animator, an animation studio, find a producer on a video production marketplace, or check out Video Igniter Animation. Regardless of who you choose to produce your explainer video, they all should be able to help you develop your script and storyboard if you don’t feel confident creating it on your own.

Deep Dive: What’s the difference between working with a freelance animator, an animation studio and Video Igniter?

4). Concept Art

After your storyboard is approved, your design team will take a key scene from your animation and produce the art using different visual styles. Share your feedback with the illustrator to refine your preferred style.

concept art

 

5). VoiceOver

While not a requirement, almost all explainer videos make use of a narrative voiceover to explain what is going on. Make sure you audition your voiceover talent to hear how they sound reading your script before you pay them to produce the full voiceover. You want to make sure that their voice enhances the presentation and will bring viewers in rather than being offputting or inappropriate for the subject matter. When you share your script with the VO talent, include notes (in parenthesis like this) that lets them know where to change their inflection, how to enunciate certain words, or how to modify the pace at which they are speaking.

Recording a voiceover

You can get good voiceovers from Fiverr, VoiceBunny and Voices123. If those are out of your budget, check out Episode 3 of The Video Igniter Show to learn how you can record your own professional sounding voiceover for free – without having to buy any expensive equipment.

6). Soundtrack

Soundtracks are a great way to enhance the experience of consuming your explainer video. They can set a mood that helps keep the viewer focused.

Video Soundtrack

While your voiceover is being produced, check out sites like AudioJungle and PremiumBeat for high quality tracks you can license for your explainer. Looking for a lower cost option? Check out Incompetech for free soundtracks. Facebook also provides a library of free music that can be used in your Facebook/Instagram videos and ads.

Check out this video if you want to learn how to select the perfect soundtrack for your animated video!

7). Illustrations

Creating Illustrations

After your concept art is approved, the art team gets to work creating all of the custom illustrations for your explainer video. It takes one artist about one week to create the art for one minute of video. The art team will present the art to you for review. You get to provide your feedback and request revisions. When you’re 100% satisfied with the art, animation can begin.

8). Animation

Animation

Finally, this is when the magic happens. Be patient. Good animation takes time. Simple 2D animations take about 1 week to animate 1 minute of video (per animator). 3D animations and complex 2D animations require more attention to detail.

How long does it take to make an explainer?

How long does it take to make an explainer video?

How long does it take to make an explainer video?

Animated explainer videos take 2-5 weeks to produce a 60 second, 2D animation. Live action explainer videos or explainer videos created with stock footage can be produced in 1-4 weeks depending on the length, level of detail, and whether or not the script has been locked in before production begins.

What does it cost to make an explainer?

What does it cost to make an animated video?

What does it cost to make an animated video?

Now that you know what’s an explainer video… you might be considering getting one for your business or non-profit. Production prices range widely but expect to spend between $500-$5000 per 60 seconds of animation for a 2D animated explainer video. Click here to get a quote for your explainer video project.

Benefits of Using Explainer Videos in Marketing

Benefits of Using Explainer Videos in Marketing

Integrating explainer videos into marketing strategies offers numerous advantages:

Improved Engagement & Retention: Videos are inherently engaging, capturing attention more effectively than text. They combine auditory and visual stimuli, enhancing message retention.​

Simplifies Complex Ideas: Explainer videos break down intricate concepts into digestible content, making it easier for audiences to understand and relate to the message.

Boosts Conversion Rates: By clearly articulating the value proposition, explainer videos can persuade viewers, leading to higher conversion rates.​

Enhances SEO & Website Dwell Time: Websites featuring videos are more likely to rank higher in search engine results. Videos also increase dwell time, signaling content relevance to search engines.​

Great for Social Media & Sharing: Engaging videos are highly shareable, extending reach and visibility across social platforms.

Builds Brand Awareness & Trust: Consistent and professional videos reinforce brand identity and establish credibility with the audience.​

Cost-Effective Marketing Tool: With advancements in technology, producing high-quality explainer videos has become more affordable, offering a significant return on investment.

Common Mistakes to Avoid in Explainer Video Production

Common Mistakes to Avoid in Explainer Video Production

Creating an effective explainer video involves more than just good visuals—it requires strategic planning, strong messaging, and attention to detail throughout the production process. Unfortunately, many businesses fall into common traps that reduce the impact of their videos or hurt viewer engagement. Avoiding these pitfalls can save time, money, and frustration, while helping you produce a video that actually drives results.

Overcomplicating the Message

One of the most common issues in explainer video production is trying to explain too much at once. Explainer videos are meant to simplify, not overload. When the script includes too many ideas or technical jargon, it becomes difficult for viewers to stay focused or remember the key takeaway. The best explainer videos stick to one core message and communicate it as clearly and concisely as possible.

Free Download: Download Video Igniter’s Free Script Writing Template

Poor Quality Script or Voiceover

The script and voiceover are the backbone of your explainer video. A weak script—one that lacks structure, clarity, or emotional appeal—can confuse viewers or make your brand seem unprofessional. Similarly, using an unpolished voiceover can distract from the message or reduce credibility. A professionally written script paired with a confident, well-paced voiceover helps ensure your message is understood and trusted.

Low-Quality Animation or Design

Even with a solid script, low production quality can undermine your video. Outdated visuals, clunky transitions, or inconsistent branding create a negative impression and make your video look cheap. Investing in high-quality animation and clean, modern design pays off in the form of better engagement, higher perceived value, and a stronger brand image.

Ignoring the Target Audience

If your explainer video doesn’t speak to your audience’s needs, pain points, or interests, it won’t resonate. One-size-fits-all messaging rarely works. It’s critical to research your audience and tailor the language, tone, and visuals specifically to them. A video made for software developers should look and sound very different from one targeting busy parents or small business owners.

No Clear CTA (Call-to-Action)

After engaging your viewers, you need to tell them what to do next—whether it’s signing up for a demo, visiting your website, or making a purchase. A common mistake is ending the video without a strong call-to-action or placing it too early or vaguely. A clear, compelling CTA at the end of your explainer video ensures your viewers take the desired action.

what is explainer video no clear CTA

Video is Too Long or Too Short

Timing is everything in explainer video production. Videos that drag on too long risk losing viewer attention, while videos that are too short may feel rushed and lack clarity. The sweet spot is typically between 60–90 seconds, which provides enough time to explain the core message without overwhelming your audience. However, the ideal length may vary based on your content and platform.

Rushing the Production Process

Trying to shortcut the production timeline often leads to avoidable errors—like script issues, poor sound design, or missed brand alignment. Great explainer videos require time to plan, write, animate, and review properly. Rushing through these steps can compromise the quality and effectiveness of your final product. Allow room for creative development and revisions so your video can shine.

How to Avoid These Mistakes

Start with a clear creative brief and a solid understanding of your audience. Work with experienced professionals who can guide you through creating the script, storyboard, voiceover, design,  and animation. Use a structured production process with checkpoints for review and feedback. And above all, stay focused on your core message and what your audience needs to hear to take action.

Integrating Explainer Videos into Your Marketing Strategy

Integrating Explainer Videos into Your Marketing Strategy

Explainer videos aren’t just eye-catching content—they’re powerful marketing tools that can be used strategically across your entire digital ecosystem. When integrated thoughtfully, these videos can boost engagement, increase conversions, and support every stage of your customer journey. Below are some of the most effective ways to incorporate explainer videos into your marketing strategy.

Use on Homepage or Landing Pages

Your homepage or product landing page is often the first impression a visitor has of your brand. Adding an explainer video here can quickly communicate what you do, how you solve a problem, and why visitors should stick around. Studies show that landing pages with videos tend to convert better because they simplify information and build trust faster than text alone.

Incorporate into Email Campaigns

Email marketing remains a high-ROI channel, and including explainer videos in your campaigns can dramatically improve open and click-through rates. Whether you’re nurturing leads, launching a new product, or onboarding new customers, videos help communicate your message more clearly and keep recipients engaged. Even using the word “video” in a subject line has been shown to increase open rates.

Leverage on Social Media Channels

Social platforms are ideal for sharing short, punchy explainer videos. They’re great for grabbing attention while scrolling, and they help distill complex messages into bite-sized content viewers can easily digest. Whether you’re posting organically or running paid campaigns, explainer videos can increase visibility, shares, and engagement on platforms like Facebook, Instagram, LinkedIn, and TikTok.

Use in Paid Advertising Funnels

Explainer videos can be extremely effective in paid advertising funnels, especially at the top and middle of the funnel. They’re ideal for introducing your brand to new audiences and helping potential customers understand your value proposition. Pairing an explainer video with retargeting ads or email follow-ups can help move prospects closer to conversion by reinforcing your message in a visually memorable way.

Add to Blog Posts and Educational Content

Enhancing your written content with explainer videos is a great way to improve engagement and time on page. Embedding a relevant video in your blog posts not only enriches the reader experience but also helps with SEO by increasing dwell time. Videos also cater to visual learners and those who prefer to watch rather than read, making your content more accessible and effective.

Sales Enablement and Internal Use

Explainer videos aren’t just for external marketing. They’re powerful tools for your sales and support teams as well. A short video can help sales reps explain a complex product more clearly during pitches or follow-ups. Internally, explainer videos are also useful for onboarding employees, training staff, and aligning team members on new processes or updates.

Measuring Effectiveness

To make the most of your explainer video strategy, you need to track performance. Key metrics to monitor include video views, click-through rates, conversion rates, and average watch time. Tools like Google Analytics, YouTube Analytics, and video hosting platforms with heatmaps and engagement data can provide valuable insights into how your video is performing and where it can be improved.

Conclusion: Strategic Video Integration Tips

To get the best ROI from your explainer videos, don’t treat them as standalone assets. Integrate them intentionally across multiple touchpoints in your marketing funnel, aligning each video with your audience’s needs at that stage of the journey. Whether you’re educating, converting, or nurturing leads, a well-placed explainer video can drive results and strengthen your entire marketing strategy.

Building a Video Marketing Funnel with Explainer Videos

Building a Video Marketing Funnel with Explainer Videos

A well-structured video marketing funnel helps guide your audience from first discovering your brand to becoming loyal customers—and explainer videos are one of the most powerful tools for moving people through that journey. These videos clarify complex ideas, build trust, and make your message more memorable. When placed strategically throughout your funnel, explainer videos can boost engagement, improve conversions, and create a more cohesive customer experience.

Why Funnels Need Explainer Videos

Funnels work best when you deliver the right content at the right time. Explainer videos are flexible assets that can be adapted to every stage of the funnel—helping potential customers understand what you do, how you solve their problem, and why they should choose you over the competition. Whether you’re targeting cold leads or nurturing warm prospects, explainer videos can shorten the sales cycle by simplifying information and making emotional connections.

Top of Funnel: Brand Awareness Explainers

At the top of the funnel (TOFU), your goal is to attract attention and introduce your brand to new audiences. This is where short, high-level explainer videos shine. These videos should answer the big questions: What is your brand? What do you offer? Why should people care? Keep the messaging light, engaging, and problem-focused. You’re not trying to sell yet—just spark curiosity and build awareness through social media, YouTube ads, and homepage placements.

Middle of Funnel: Problem/Solution Explainers

Once your audience is aware of your brand, they move into the middle of the funnel (MOFU), where they’re actively researching solutions to their problem. This is the perfect time to use explainer videos that go a little deeper—focusing on how your product or service specifically solves their issue. These videos can showcase features, benefits, use cases, and differentiators. Use them in email sequences, product pages, and case studies to build trust and guide decision-making.

Bottom of Funnel: Product Demos & Testimonials

At the bottom of the funnel (BOFU), your audience is close to making a purchase decision. This is where more detailed explainer content—like product demos, walkthroughs, or customer testimonial videos—can help seal the deal. These videos should address common objections, highlight results, and reinforce credibility. The goal is to remove any final friction and make the buyer feel confident that they’re choosing the right solution.

Post-Sale: Onboarding and Training Videos

The funnel doesn’t end after a sale. Post-purchase explainer videos are essential for customer success and retention. Use onboarding videos to help new users get started quickly, and training videos to guide them through more advanced features. When customers feel supported, they’re more likely to become long-term users, refer others, and leave positive reviews. These videos can also reduce support requests by proactively answering common questions.

Tips for Mapping Content to Funnel Stages

When building a funnel-driven video strategy, start by identifying the buyer journey and pinpointing what questions or hesitations arise at each stage. Create explainer videos that directly address those points. Use shorter, high-level videos for top-of-funnel awareness and save longer, more detailed videos for bottom-of-funnel conversion. Always keep the viewer’s mindset in focus—what do they need to know right now to move forward?

Using Analytics to Refine the Funnel

Analytics are key to optimizing your video funnel over time. Track metrics like view count, watch time, click-through rate, and conversion rate at each funnel stage. Look for drop-off points or stages where leads aren’t progressing. Use that data to adjust your video content, placement, or messaging. A well-optimized funnel evolves with your audience and continues to deliver better results with every iteration.

Final Thoughts: Funnel-Driven Video Strategy

Explainer videos are more than just great storytelling tools—they’re strategic assets that can drive real growth when used across your marketing funnel. By mapping the right videos to each stage, you can attract new leads, educate prospects, convert customers, and build long-term loyalty. A thoughtful, data-driven video funnel doesn’t just inform—it guides, nurtures, and converts.

Measuring the Success of Explainer Videos

Measuring the Success of Explainer Videos

Creating a great explainer video is just the beginning. To truly maximize its impact, you need to measure how well it’s performing. Tracking key metrics gives you insight into what’s working, what needs improvement, and how your video contributes to your overall marketing goals. Without data, you’re just guessing. But with the right performance indicators, you can fine-tune your strategy and make smarter decisions for future video content.

Why Tracking Video Success Matters

Explainer videos are an investment—of time, money, and creative energy. Measuring success ensures you’re getting a return on that investment. By analyzing performance data, you can determine if your video is effectively communicating your message, engaging your target audience, and driving the actions you want, whether that’s increased sign-ups, sales, or simply brand awareness.

Key Performance Indicators (KPIs)

Several key metrics can help you evaluate the success of your explainer video, depending on its goals and where it’s being used. Whether you’re tracking engagement on a landing page, conversions in a paid campaign, or viewership on social media, these KPIs provide a clear snapshot of performance.

View Count

While it’s one of the most basic metrics, view count gives you an idea of how many people have seen your video. It’s a good top-of-funnel indicator, especially when paired with other metrics, but it doesn’t tell the whole story—especially if viewers aren’t sticking around or taking action.

Watch Time

Watch time tells you how long people are staying engaged with your video. If viewers are dropping off in the first few seconds, your hook might not be strong enough. If they watch all the way through, it’s a sign that your script, pacing, and visuals are working effectively. High watch time is also a positive ranking factor on platforms like YouTube.

Click-Through Rate (CTR)

If your explainer video includes a clickable call-to-action—whether it’s to visit a website, sign up for a demo, or download a guide—CTR measures how many people are taking that next step. A low CTR might indicate that your CTA needs to be clearer or better aligned with the viewer’s needs.

Conversion Rate

Ultimately, one of the most important metrics is how many viewers convert after watching your video. This could mean completing a purchase, filling out a form, or scheduling a call. Tracking conversions helps tie your video directly to revenue or lead generation, making it easier to justify ROI and scale your video strategy.

Engagement Rate

Engagement rate refers to how viewers are interacting with your video—are they liking, sharing, commenting, or reacting? This metric is especially important on social media, where algorithm visibility is heavily influenced by user engagement. High engagement typically means your video is resonating emotionally or offering strong value.

Bounce Rate (on Landing Pages)

If your explainer video is featured on a landing page, you’ll want to keep an eye on bounce rate. A lower bounce rate often means visitors are staying to learn more, possibly influenced by the video content. Conversely, a high bounce rate could signal that the video isn’t answering their questions or is turning people away.

Tools for Video Analytics

There are plenty of tools available to help track and analyze video performance. YouTube Analytics provides detailed insights on audience retention, watch time, CTR, and traffic sources. Wistia and Vimeo offer heatmaps and advanced viewer tracking. Google Analytics can be used to assess video impact on web traffic, bounce rate, and conversion goals—especially when videos are embedded on your site or in landing pages.

Interpreting Data to Improve Future Videos

Tracking metrics is only useful if you act on them. If your video’s watch time is low, consider revisiting your script or hook. If conversions are underwhelming, experiment with a different CTA or landing page layout. Use the data to guide A/B testing, refine your messaging, and develop videos that speak more directly to your audience’s needs.

Final Thoughts on Measuring ROI

Measuring the success of your explainer video helps you prove its value and optimize future campaigns. By tracking the right KPIs and using those insights to continuously improve, you’ll create explainer videos that not only look great—but also deliver real business results. Don’t just create content—create content that performs.

Explainer Video Production Resources

What Is An Explainer Video Production Resources

These popular articles, guides and resources are recommended for people interested in creating an animated explainer video:

What goes into the cost of an explainer video?

Which explainer video services does Video Igniter provide?

How long does it take to make an animated explainer video?

How to make a 3D explainer video.

Examples of explainer video scripts and the videos they turned into.

Hire Video Igniter to Create Your Explainer Video

World class design talent at prices small businesses can afford.

We can make any kind of 2D or 3D animation you can imagine including animated explainer videos.

Check out our animated video portfolio to see our latest and greatest creations.

+20 reasons people love working with us.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Demo Reel:

 

Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Get in touch

Schedule a call to discuss your animated explainer video project.

Get a quote for your video.

Request access to our newest price sheet.

Create your Video Igniter account and start making your animated video.

contact us

What is Video Igniter Animation?

Video Igniter is an animated video production service. We can help you make any kind of 3D or 2D animated video you can imagine. Check out our explainer video to learn more:

Online Animated Video Make

Types of Online Animated Video Makers

Animated videos are the eye candy of the online world. They’re educational, they’re entertaining, they can be funny, and they’re gorgeous to watch! If only they weren’t so difficult to create… Professional illustrators and animators hone their skills over many years of using programs like Illustrator, After Effects, Cinema4D and more. Luckily, there are several easy ways you can make animated videos online.  In this article, we’ll explain what they are and the pros and cons of each type of online animated video maker.

Online animated video maker.

Examples of Videos That Video Igniter’s Online Animated Video Maker Can Create For You

Video Igniter can make any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Types of Online Animated Video Makers:

There are 3 main types of online animated video makers:

1). DIY Template Animated Video Makers

2). Online Video Production Marketplaces

3). Video Igniter – The Online Animated Video Maker

DIY Template Animation:

You can save a lot of money on your animated video if you create it yourself. A growing number of companies (PowToon, Wideo, Vyond, etc) offer pre-created scenes, characters and objects you can use to make an animated video.

Animated Video Maker User Interface

These online animated video makers are simpler and easier to use than professional animation software. You will still need to spend some time learning how they work but they also help take a lot of the work off your hands. For example – instead of learning how to make a character walk across a scene, you can select a pre-designed character and tell the program when you want the character to walk across the scene.

Customizable templates are also common on these sites which makes it even easier for you to create an animated video online. However, these templates limit the way you can present information in your video.

Pros:

These programs are simpler to use than professional animation software and can take a lot of the detailed animation work off your hands.

They come with thousands of pre-created objects, scenes and characters you can use to create your animated video. They tend to cost between $19-$150/month to access the pre-created art and the online video editing program.

Cons:

Still takes a while to learn how to use the program to get it to do what you want it to do. And even then the controls can be limited.

These service utilize stock asset libraries that anyone else can use, it’s very likely that other people are creating videos that use those same scenes and characters. This can lower your company’s brand perception if people recognize scenes and characters used in another company’s video.

You can’t create a custom animated video. You are limited to the styles provided by these companies. This makes it difficult to make a custom branded animation.

Examples of animations created using online animated video makers:

Animation Marketplaces:

Another way to make animated videos online is to use an online marketplace to hire a freelancer or animation studio. Sites like Fiverr and Freelancer can connect you to a global talent pool of animators.

Video Marketplace Examples

Pros:

Wide range of styles available.

High and low budget animators are available.

Cons:

Talent hasn’t always been vetted.

Quality can vary widely from the production samples they post.

People compete to be the cheapest option and quality suffers as a result.

These companies don’t specialize in animated video production. Their online production experience has room for improvement.

Quality You Can Expect From Online Video Production Marketplaces:

 

Video Igniter Animation:

Video Igniter is an online animated video maker that uses professional animators to turn your idea into a custom animated video. Our team can produce any kind of animated video you can imagine – whether it’s 2D or 3D. Just create an account and fill out a creative brief describing the animation you want to get created. Our team can help create your script and storyboard if you haven’t created them already. Once they’re approved, we’ll produce the VoiceOver, illustrations and pull some soundtrack options for you to review and ask us to revise before we animate your video.

Your project is managed via Video Igniter’s online dashboard. You can easily stay on top of all aspects of production and share your feedback as we work on your animation. Producing animations via our online animated video maker means we can produce your content faster and put more of your budget into creative execution instead of project management and overhead.

Video Igniter Online Animated Video Maker User Interface

Pros:

We can produce any kind of custom 2D or 3D animation you can imagine.

Low cost and high end production options available.

We work with world class brands like Amazon Web Services, T-Mobile & Snoop Dogg at rates startups can afford.

Cons:

We’re 100% virtual and do not do in-person meetings ()

Hiring humans to create custom animations takes time to do good work. Unlike Vyond/PowToon/Wideo, it takes us at least a few weeks to work with you to turn your idea into a custom animated video.

The Evolution of Online Animated Video Makers: How Technology Has Changed Animation

The Evolution of Online Animated Video Makers How Technology Has Changed Animation

The world of animation has evolved dramatically over the years, and the rise of the online animated video maker has transformed how businesses, educators, and content creators produce animated video content. Traditionally, animation required expensive software, highly skilled animators, and long production timelines. However, with advancements in cloud computing and artificial intelligence, online animation tools have made high-quality video production accessible to everyone.

In the early 2000s, animation was dominated by desktop-based software like Adobe Flash and After Effects, requiring extensive training to master. As broadband internet improved and cloud technology advanced, online animated video makers emerged, offering intuitive, drag-and-drop interfaces that eliminated the steep learning curve of traditional animation tools. Today, AI-powered platforms can automatically generate characters, suggest animations, and even provide text-to-speech narration, making the process faster and more efficient.

The modern online animated video maker has also adapted to changing content consumption trends. With the rise of mobile video and short-form content on platforms like TikTok and Instagram, these tools now offer optimized templates for vertical videos, animated social media posts, and interactive animations. As technology continues to advance, we can expect further innovation, including real-time collaboration, 3D animation capabilities, and even deeper integration with AI-driven automation.

By understanding how the online animated video maker has evolved, users can make informed decisions about which platform best suits their needs, whether for marketing, education, or storytelling.

How to Write a Winning Script for Your Online Animated Video Maker Project

How to Write a Winning Script for Your Online Animated Video Maker Project

A great animated video starts with a compelling script. Whether you’re creating an explainer video, a product demo, or an animated educational video, your script lays the foundation for an engaging and effective animation. Using an online animated video maker, you can bring your ideas to life, but without a well-structured script, even the best animations can fall flat.

Free Download: Download Video Igniter’s Free Script Writing Template

Step 1: Define Your Goal & Audience

Before writing, clarify the purpose of your video. Are you educating, entertaining, or persuading? Understanding your audience helps determine the tone, style, and length of the script. For example, a corporate training video might use formal language, while a social media ad may need a fun and snappy approach.

Step 2: Outline the Story Structure

Every great video has a beginning, middle, and end. Start by setting the scene and grabbing the viewer’s attention. The middle section should explain the key message or solution your video presents. Finally, end with a strong call-to-action (CTA), directing viewers on what to do next—whether it’s visiting a website, subscribing, or making a purchase.

online animated video maker outline story structure

Step 3: Keep It Short & Conversational

Attention spans are shorter than ever, so your script should be concise and engaging. Online animated video makers work best with scripts that are easy to follow, ideally keeping videos under two minutes. Use conversational language, avoid jargon, and break down complex ideas into simple, digestible parts.

Step 4: Sync Your Script with Visuals

Unlike live-action videos, animation requires careful coordination between words and visuals. While writing your script, think about what will be shown on screen. Will there be text overlays? Character animations? Motion graphics? Aligning your script with visual elements ensures a smooth and engaging animation.

Step 5: Review, Edit & Optimize

Once your script is complete, read it out loud to check for flow and clarity. Eliminate unnecessary words and ensure that it fits within the desired video length. Many online animated video makers provide voiceover tools, so consider testing your script with AI-generated narration before finalizing it.

A well-crafted script is the backbone of any successful animated video. By following these steps, you can maximize the effectiveness of your online animated video maker and create content that captures your audience’s attention.

Why Storyboarding Matters in the Online Animated Video Maker Workflow

Why Storyboarding Matters in the Online Animated Video Maker Workflow

Storyboarding is a critical step in the animation process, providing a visual roadmap for your video. Whether you’re using an online animated video maker or working with professional animators, storyboarding helps streamline production, improve efficiency, and ensure a polished final product.

Free Download: Download Video Igniter’s Animated Video Storyboard Template

What is a Storyboard?

A storyboard is a sequence of sketches or digital frames that outline key scenes in your video. It acts as a blueprint, showing how the script and animation line up – including character movements, transitions, and text overlays.

Benefits of Storyboarding Before Using an Online Animated Video Maker

Video Storyboarding Benefits

  1. Better Visualization: A storyboard enables you to see the entire flow of the animation before production begins. This helps identify potential issues early and make necessary adjustments.
  2. Faster Production: Instead of making major edits during animation, you can refine ideas in the storyboard phase, saving time and effort.
  3. Seamless Collaboration: If you’re working with a team, storyboards provide a clear visual reference, ensuring everyone is aligned on the vision.
  4. Stronger Narrative Flow: Storyboarding helps maintain a logical progression, preventing the animation from feeling disjointed or confusing.

How to Create a Storyboard for Your Online Animated Video Maker Project

  • Step 1: Break Down Your Script – Identify key scenes and determine what visuals will accompany each section.
  • Step 2: Sketch the Frames – Use simple drawings or digital tools to create rough representations of each shot.
  • Step 3: Add Notes & Annotations – Indicate camera movements, transitions, and any special effects.
  • Step 4: Align with Audio & Voiceover – Ensure that the timing of dialogue and animations syncs properly.
  • Step 5: Review & Revise – Before moving to animation, refine your storyboard to make sure it clearly communicates your vision.

Using a storyboard within an online animated video maker allows for a smoother, more efficient workflow, ensuring a high-quality end product.

Deep Dive: How To Create A Storyboard For An Animated Video

How to Add Professional Voiceovers to Your Online Animated Videos

How to Add Professional Voiceovers to Your Online Animated Videos

Voiceovers can elevate an animated video, adding personality, clarity, and engagement. While online animated video makers provide various tools for adding voiceovers, choosing the right voice and recording it effectively can make a big difference in your video’s impact.

Why Use a Voiceover?

  • Enhances Storytelling – A well-voiced narration brings your script to life.
  • Improves Accessibility – Helps viewers who prefer auditory learning or have visual impairments.
  • Boosts Engagement – A human voice keeps audiences interested, making your message more relatable.

Types of Voiceovers in an Online Animated Video Maker

  1. Professional Voice Actors: Hiring a professional ensures high-quality narration, ideal for corporate videos, commercials, and brand storytelling.
  2. AI Text-to-Speech: Many online animated video makers offer AI-generated voices, which can be useful for quick, affordable projects. Be careful though – using a poor quality or robotic sounding voice can have a negative impact on your video’s watch rate.
  3. DIY Voiceovers: If you have a good microphone and clear speech, recording your own voice can add a personal touch. Watch 1:31 in this video to see how to record a professional quality voiceover at home for ree.

Best Practices for Recording Voiceovers

  • Choose the Right Voice: Consider tone, pitch, age, gender and accent to match your brand’s personality.
  • Record in a Quiet Space: Avoid background noise to ensure professional audio quality.
  • Use a High-Quality Microphone: A good mic significantly improves sound clarity.
  • Edit & Sync with Animation: Trim pauses, breaths and adjust pacing to fit perfectly with the visuals.

Most online animated video makers allow you to upload voiceovers directly or use built-in text-to-speech options. Regardless of which method you choose, a clear and engaging voiceover can take your animation to the next level.

Deep Dive: How To Get A VoiceOver For Your Animated Video?

Why Marketers Love Online Animated Video Makers for Advertising and Promotions

Why Marketers Love Online Animated Video Makers for Advertising and Promotions

In today’s fast-paced digital landscape, marketers are constantly looking for engaging and cost-effective ways to capture their audience’s attention. This is where an online animated video maker becomes an invaluable tool. Animated videos are not only eye-catching but also highly effective in simplifying complex messages, making them perfect for advertising and promotional campaigns.

One of the biggest advantages of using an online animated video maker for marketing is its ability to boost engagement. Studies show that animated videos can significantly increase watch time compared to traditional text-based ads. The combination of dynamic visuals, motion graphics, and storytelling elements makes it easier for brands to connect with their audience on an emotional level.

business video ROI

Additionally, animated videos are highly versatile. Whether you need a short, attention-grabbing ad for social media, an explainer video for your website, or an animated email campaign, an online animated video maker allows marketers to create customized content for different platforms. With built-in templates and drag-and-drop features, even those without design experience can produce professional-quality animations in minutes.

From a cost perspective, animated videos provide a higher return on investment compared to live-action videos, which require actors, locations, and production crews. Many online animated video makers offer affordable subscription plans, making animation accessible to businesses of all sizes.

For digital marketers, leveraging an online animated video maker is a smart strategy to enhance brand storytelling, increase conversion rates, and drive customer engagement. As more brands shift to video marketing, animation continues to be a powerful tool for capturing audience attention and delivering compelling messages.

How Educators Can Use an Online Animated Video Maker for Learning and Teaching

How Educators Can Use an Online Animated Video Maker for Learning and Teaching

Education is evolving rapidly, and video-based learning has become a powerful tool for teachers and students alike. An online animated video maker enables educators to create visually engaging content that simplifies complex concepts, making learning more interactive and effective.

One of the biggest challenges in education is maintaining student attention. Animated educational videos help solve this by transforming traditional lectures into exciting, story-driven lessons. Whether you’re explaining scientific processes, historical events, or mathematical formulas, animation can break down difficult topics into easily digestible segments.

Additionally, an online animated video maker allows for customization, enabling educators to design lesson materials tailored to their specific curriculum. Teachers can create animated characters, infographics, and interactive visuals that enhance comprehension and retention. These tools are especially useful for younger students who respond well to visual storytelling.

educational videos

For e-learning and remote education, animated videos provide a seamless way to deliver content. Many online animated video makers integrate with learning management systems (LMS), allowing teachers to embed videos in online courses. This makes animation a valuable resource for digital classrooms, self-paced learning, and training programs.

Moreover, students can also use an online animated video maker to create their own projects, fostering creativity and active learning. By making animations, students develop storytelling skills, improve digital literacy, and gain a deeper understanding of their subject matter.

As the demand for online education grows, the role of animation in teaching continues to expand. Whether in traditional classrooms, online courses, or corporate training, an online animated video maker empowers educators to make learning more dynamic and engaging.

How to Create Corporate Training Videos with an Online Animated Video Maker

How to Create Corporate Training Videos with an Online Animated Video Maker

Corporate training is essential for onboarding employees, improving workplace efficiency, and ensuring compliance with industry regulations. Instead of relying on lengthy manuals or dull PowerPoint presentations, businesses are turning to an online animated video maker to create engaging and effective training content.

Animated training videos provide several advantages over traditional training methods. First, they make learning more interactive by using visual storytelling, characters, and motion graphics to explain key concepts. Whether it’s teaching new employees about company policies or demonstrating safety procedures, animation helps improve information retention.

Another key benefit of using an online animated video maker for corporate training is consistency. Unlike in-person training sessions, which may vary depending on the instructor, animated videos ensure that every employee receives the same high-quality training experience. This is particularly useful for large organizations with multiple locations.

Additionally, animated training videos can be accessed on-demand, allowing employees to learn at their own pace. Many online animated video makers support mobile-friendly formats, making it easy for workers to complete training modules anytime, anywhere.

Common types of corporate training videos include:

  • Onboarding videos: Introducing new hires to company culture, policies, and expectations.
  • Compliance training: Ensuring employees understand legal and ethical guidelines.
  • Product and software tutorials: Teaching staff how to use new tools and systems.
  • Soft skills development: Enhancing communication, leadership, and teamwork abilities.
  • Customer support: Customer support videos explain how to answer common questions.

By using an online animated video maker, businesses can streamline their training programs, reduce costs, and create engaging content that enhances employee learning. As corporate training continues to evolve, animation is proving to be a valuable tool for keeping employees informed and motivated.

Using an Online Animated Video Maker for Non-Profits and Social Campaigns

Non Profit Animation

Non-profit organizations rely on compelling storytelling to inspire action, attract donors, and raise awareness for important causes. An online animated video maker provides a cost-effective way for non-profits to create visually engaging content that resonates with audiences and amplifies their message.

One of the biggest advantages of using animation for social campaigns is its ability to simplify complex issues. Many non-profit initiatives deal with sensitive or intricate topics, including: environmental conservation, mental health awareness, or humanitarian aid. Animated videos break down these topics into digestible, emotionally impactful narratives that make it easier for viewers to understand and engage.

An online animated video maker enables non-profits to create professional-quality videos without the need for expensive production equipment. Unlike live-action videos, which require actors, locations, and filming crews, animation enables organizations to tell their stories using characters, icons, and motion graphics—all within an affordable digital platform.

Popular ways non-profits use videos include:

  • Fundraising campaigns: Creating heartfelt appeals that encourage donations.
  • Educational videos: Informing the public about social issues and policy changes.
  • Volunteer recruitment: Showcasing the impact of volunteering and how people can get involved.
  • Event promotion: Highlighting upcoming initiatives, charity events, and community projects.

Additionally, animation makes it easy to repurpose content across multiple platforms. A single animated video can be shared on social media, embedded in email campaigns, or displayed on a non-profit’s website to maximize its reach. Many online animated video makers also offer translation and captioning features, helping organizations reach a global audience.

By leveraging the power of an online animated video maker, non-profits can enhance their storytelling, raise awareness, and drive meaningful change. With animation, organizations can create emotionally compelling content that inspires action and leaves a lasting impact.

How Small Businesses Can Leverage an Online Animated Video Maker for Growth

How Small Businesses Can Leverage an Online Animated Video Maker for Growth

In today’s digital marketplace, small businesses need cost-effective strategies to stand out and attract customers. Video marketing has become one of the most powerful tools for business growth, but hiring professional animation studios can be expensive. This is where an online animated video maker becomes a game-changer, allowing small businesses to create high-quality animated videos without a big budget or technical expertise.

Why Animated Videos Work for Small Businesses

Animated videos are engaging, visually appealing, and perfect for explaining products or services in a way that’s easy to understand. Instead of relying on lengthy text descriptions or static images, businesses can use animation to tell compelling stories that capture customer attention. Whether it’s a 30-second social media ad or a detailed explainer video, an online animated video maker helps businesses create professional content that resonates with their audience.

Why Animated Videos Work for Small Businesses

Ways Small Businesses Can Use an Online Animated Video Maker

  1. Explainer Videos: Animated explainer videos are an excellent way to introduce a product, demonstrate its benefits, and highlight how it solves customer problems. These videos can be embedded on websites, shared on social media, or included in email marketing campaigns to drive engagement.
  2. Social Media Marketing: Platforms like Instagram, Facebook, and TikTok prioritize video content. Small businesses can use an online animated video maker to create eye-catching animated social media posts that boost brand visibility and attract new customers.
  3. Email Marketing Campaigns: Including an animated video in email campaigns can significantly increase open rates and conversions. Animated videos make emails more interactive and engaging, encouraging recipients to take action.
  4. Product Demos & Tutorials: Businesses selling products or software can use an online animated video maker to create step-by-step tutorials that guide customers through the features and benefits of their offerings. This enhances user experience and reduces customer support inquiries. Deep Dive: How To Make An Animation For Product Marketing.

The Cost-Effective Advantage of an Online Animated Video Maker

The Cost-Effective Advantage

One of the biggest advantages of using an online animated video maker is affordability. Traditional animation production can cost thousands of dollars, making it inaccessible for small businesses. However, with online tools, business owners can create their own professional animations at a fraction of the cost. Many platforms offer free versions or low-cost subscription plans, making animation accessible to startups and small enterprises.

Bonus Tips: How To Make Affordable Animation?

How to Get Started with an Online Animated Video Maker

  • Choose the Right Platform: Select an online animated video maker that aligns with your business needs, whether it’s customizable templates, AI-powered voiceovers, or character animation.
  • Keep Videos Short & Engaging: Attention spans are short, so it’s best to create concise videos (30-90 seconds) that quickly deliver the key message.
  • Incorporate Branding Elements: Customize animations with company logos, brand colors, and fonts to maintain a consistent brand identity.
  • Include a Clear Call-to-Action (CTA): Every video should guide viewers toward the next step, whether it’s visiting a website, signing up for a service, or making a purchase.

Final Thoughts

For small businesses looking to expand their reach, increase engagement, and drive sales, an online animated video maker is an essential tool. With minimal investment, businesses can create professional-quality videos that enhance their marketing efforts and set them apart from competitors. As video content continues to dominate digital marketing, leveraging animation can help small businesses scale efficiently and connect with their audience in a memorable way.

Online Animated Video Maker Resources

Online Animated Video Maker Resources

These popular explainer video resources are recommended for your video production journey:

How to use Video Igniter’s Animation Maker.

How to use Video Igniter’s Explainer Video Maker.

Tips for hiring an animation studio.

How to use Video Igniter’s Animated Video Maker.

How to use Video Igniter’s Online Animation Maker.

Hire us for your animated video project!

contact us

Animated Educational Video

How To Produce An Animated Educational Video

Educators and businesses can greatly benefit from educating their students or new/current employees with educational animated videos. Here are the main ways animated videos help improve education:

  • People have short attention spans, animation holds people’s attention longer than live action or film.
  • The new digital native generation expects this level of quality when it comes to educational materials. They love the medium and are more likely to be engaged with the material compared to reading out of a book or watching someone speak or teach a class.
  • Video format makes the information sharable and easy for people to rewatch or relearn the material whenever it is convenient for them. 
  • Animation makes it easier for people to understand new concepts.
  • Because the content is so engaging, people are more likely to remember the content longer.

If you have a question about animated educational videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

Examples Of Animated Educational Videos You Can Get From Video Igniter:

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or to start making your video.



Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How To Make Educational Animated Videos

1). Brainstorm Educational Ideas That Need To Be Communicated

If you are interested in creating educational videos (also referred to as an “explainer video“), the first step is to brainstorm all the educational topics that need to be included in the video. Write down a list of all the details that need to be part of the video for people to fully understand the topic.

2). Organize The Content Into Chunks

The next step is to organize all the topics and details into chunks of information that logically make sense together.

3). Outline The Content

Now that your topics are clustered together, organize them into an outline so that you can logically map out how one topic leads into the next.

4). Draft The Script

After you organize your outline, it’s time to flesh out the content into a full script. Bear in mind that every 150 words in the script equals one minute of animation.

150 words = 60 seconds of animation

Download Video Igniter’s Free Script Writing Template

5). Brainstorm The Visual For Each Scene

Next, brainstorm a visual for each scene or sentence of your script. Think of what would be helpful to show the viewer when the narrator is explaining each part of the script. After you add these notes to your script, go through your script to revise it and see what content you can cut out. Sometimes it makes sense to say something and show it at the same time.  In other cases, it can be redundant; make sure that everything compliments each other. It’s a good idea to run your script and visual notes by a few other people to ensure everything makes logical sense before proceeding to the next step.

6). Create The Storyboard

The next step is to convert your script and visual notes into a storyboard. A storyboard is like a blueprint that explains to the illustrators and animators what they are supposed to create.  Download our storyboard creation guide and template here.

Below is an example of what each slide of your storyboard should look like. Put one sentence on each slide. Include a rough mockup of the scene. Add bulletpoint notes to describe the motion that should happen in the scene. Don’t forget a list of all the assets that need to be created for each slide.

Diagram Explaining How To Create A Storyboard For An Animated Educational Video

Download Video Igniter’s Free Storyboard Template

7). Pick A Producer For Your Animated Educational Video

The easiest way to make an animated video for school or employee training is to hire Video Igniter to turn your idea into a custom animated video. Your second option is to hire a freelancer or animation studio. Check out this companion article that compares what it’s like to use Video Igniter to make your animated educational video instead of hiring a freelancer or animation studio.

Alternately, you could spend the time to learn to create them using an animated educational video maker like Vyond, PowToon or Wideo. These services are the best option if you’re looking for an animated explainer video maker for teachers because they dramatically lower your production cost. The trade off is you have to spend the time creating the animation yourself using a library of pre-created characters, scenes and objects.

8). VoiceOver

Recording a voiceover

Educational animated videos typically have a narrator explaining the information shown in the video. You can get voiceovers recorded from sites like VoiceBunny, Voices123, or Fiverr. You could even record your own pro quality VoiceOver for free – even if you have no professional recording equipment.

9). Pick Out Music

Adding a soundtrack can aid memory recall for people who have see your animated educational videos.

Adding a soundtrack can aid memory recall for people who have see your animated educational videos.

Background music enhances the experience of watching your educational animated video. It isn’t a requirement but it helps keep viewers engaged and studies suggest music helps with memory retention of the information presented in the video. Sites like AudioJungle, PremiumBeat and Pond5 have large libraries of stock audio that are affordable to license. Check out Incompetech for music you can use for free.

10). Art Creation Process

Creating illustrations.

If you’re getting a custom animated video produced, your animation team will send you a few pieces of concept art created from a scene in your video. You get to provide them feedback to refine your favorite style until you love it. Then, they will produce all of the custom illustrations and give you an opportunity to request revisions before moving into production. 

11). Animation

Animating an educational video

When everything gets your sign off (voiceover + music + illustrations), the animators will get to work! It takes about one week for one animator to animate one minute of video. Once the first draft is ready to review, test it on members of your target audience (i.e. students, trainees, new/current employees, etc) to see if they understand and retain the information presented in the video.

12). Bonus: Get Your Content Online So It’s Sharable 

Make your videos sharable

One of the strengths of educational animated videos is that they make it very easy to share the information so it can be consumed anytime the viewer is ready. Use a hosting service like YouTube, Vimeo, or Wistia to upload your video for free and get a link to share the content with the people you are educating. These services can also provide you an “embed code” which enables you to paste the video into your website.

Check out this article to learn more about the animated video production process.

Animated Educational Videos for Government Organizations

Do you work at a government agency and want to create animated educational videos to help you explain or promote a new government program? Read about the animation work we can do for government organizations.

Animated Educational Video FAQ:

What does it cost to make an educational animated video?

When you provide the script/storyboard for your educational animated video, the cost per minute can be very reasonable – starting at $500-$1500/minute. Fancier 2D animations and 3D animations will cost north of $3,500/minute to create. Read more about animation production costs.

How long does it take to make? 

Production takes several weeks

A 60 second animated video typically takes 4-5 weeks to produce. Different animation styles can increase or decrease the amount of time it takes to create an animated educational video. Contact us on our Get A Quote page to get a timeline estimate for your educational animated video project or series.

Incorporating Storytelling Techniques in Educational Animation

Storytelling is a powerful tool in education, helping learners connect emotionally with content, retain information, and stay engaged throughout a lesson. Animated educational videos that incorporate storytelling techniques can transform dry, complex topics into compelling narratives that captivate audiences and enhance understanding.

Incorporating Storytelling Techniques in Educational Animation

Several key storytelling elements can elevate an animated educational video. Well-developed animated characters act as guides, making abstract or challenging concepts more relatable. A strong narrative structure—consisting of a clear beginning, middle, and end—helps learners follow along seamlessly. Conflict and resolution add intrigue, as challenges motivate viewers to stay engaged and discover solutions. Most importantly, an emotional connection fosters deeper learning by making content more memorable.

There are various techniques to enhance storytelling in educational animations. Metaphors and analogies simplify complex ideas, making them easier to understand. Visual storytelling techniques, such as exaggerated expressions or color shifts, can convey emotions and emphasize key learning points. Balancing education with entertainment ensures that videos remain informative without feeling like lectures.

Case studies highlight the impact of storytelling in educational animation. Successful examples include animated explainer videos for science concepts that use engaging characters and problem-solving scenarios. Another example is historical storytelling, where key figures narrate their own experiences, making history feel immersive.

To integrate storytelling effectively, content creators should focus on making narratives engaging yet educational. Keeping stories concise, relatable, and emotionally driven will ensure that animated educational videos resonate with learners and improve retention.

The Role of Color Psychology in Animated Educational Content

The Role of Color Psychology in Animated Educational Content

Color plays a significant role in how learners perceive and absorb information. In animated educational videos, strategic use of color can influence emotions, improve focus, and enhance comprehension. By understanding color psychology, educators and content creators can design more effective visual learning experiences.

Different colors evoke specific psychological responses. Blue, for example, promotes trust, calmness, and concentration, making it ideal for serious or technical educational content. Red commands attention and can be used to highlight critical points or urgent information. Yellow encourages creativity and positivity, often used in content aimed at younger audiences. Green represents balance and harmony, making it a great choice for instructional videos that require ease of comprehension.

Choosing the right colors for educational videos involves more than aesthetics. Highlights and contrast should be used to guide the viewer’s attention and improve readability. Ensuring that key information stands out helps learners absorb critical details more effectively.

Case studies demonstrate the power of color in animated educational videos. For instance, explainer videos focused on scientific concepts often use blue and green tones to create a calming, informative atmosphere, while motivational learning content may use energetic colors like yellow and orange to evoke enthusiasm.

Selecting a color palette that aligns with the subject matter and audience ensures that animated educational videos are both engaging and easy to understand. Thoughtful use of color enhances learning outcomes by reinforcing key messages and maintaining viewer attention.

Accessibility Considerations for Animated Educational Videos

Accessibility Considerations for Animated Educational Videos

Designing animated educational videos through the lens of accessibility is essential for creating inclusive learning experiences. Accessible content allows individuals with disabilities to engage with educational materials just as effectively as other learners.

Several key accessibility features improve the inclusivity of animated videos. Subtitles and closed captions help those who are deaf or hard of hearing follow along with the content. High-contrast color schemes improve visibility for individuals with visual impairments. Audio descriptions provide additional context for visually impaired learners, explaining important on-screen actions that are not conveyed through narration. Additionally, using a simplified animation style can make content easier to process for viewers with cognitive disabilities.

Adhering to accessibility standards, such as the Web Content Accessibility Guidelines (WCAG), ensures compliance and enhances usability. Legal requirements vary by region, but meeting these guidelines benefits both content creators and audiences by expanding reach and engagement.

Tools and techniques for improving accessibility include using video editing software that supports closed captions, testing videos with diverse focus groups, and incorporating user feedback to refine accessibility features.

By prioritizing accessibility, educators and content creators ensure that animated educational videos are effective for all learners, regardless of their abilities. Implementing best practices not only makes content more inclusive but also enhances the overall learning experience for a wider audience.

Comparing 2D vs. 3D Animation for Educational Purposes

Comparing 2D vs. 3D Animation for Educational Purposes

When creating animated educational videos, choosing between 2D and 3D animation is a critical decision that impacts cost, engagement, and effectiveness. Both styles offer unique benefits, and the right choice depends on the subject matter, audience, and production budget.

2D animation is often more cost-effective and faster to produce than 3D animation. Its simplified visuals help learners focus on key concepts without unnecessary distractions. This makes it particularly useful for explainer videos, history lessons, and language tutorials. The flat, stylized nature of 2D animation also allows for creative storytelling while maintaining clarity.

3D animation, on the other hand, provides realism and depth, making it ideal for complex subjects that require detailed visualization. Scientific and medical animations benefit from 3D models, which help learners grasp intricate structures, such as anatomy or molecular interactions. The added depth and movement of 3D animation create an immersive learning experience that can enhance engagement and retention.

Deciding whether to use 2D or 3D animation depends on several factors. If budget constraints and fast production times are priorities, 2D animation is the better choice. However, if the subject matter requires a high level of detail or spatial understanding, 3D animation is more effective. Some projects even combine both styles to achieve a balance between simplicity and realism.

By understanding the strengths of each animation style, educators and content creators can select the best format for their animated educational videos, ensuring optimal learning outcomes for their audience.

Integrating Interactive Elements into Animated Educational Videos

Integrating Interactive Elements into Animated Educational Videos

Interactive elements enhance the effectiveness of an animated educational video by promoting active learning. Viewers are more likely to retain information when they engage with the content rather than passively watch it. By incorporating interactivity, educators can create more immersive and personalized learning experiences.

There are several types of interactivity that can be integrated into animated educational videos. Clickable elements, such as buttons or hotspots, allow viewers to explore topics at their own pace. Choose-your-own-adventure style learning enables users to make decisions that affect the storyline, encouraging deeper engagement. Embedded quizzes and assessments provide immediate feedback, reinforcing key concepts and measuring comprehension in real time.

Several software platforms support the creation of interactive animated videos. Tools like Adobe Animate, Vyond, and Articulate Storyline offer built-in features for adding interactivity to animations. By leveraging these technologies, educators can develop content that actively involves learners, making lessons more engaging and effective.

Case studies show that interactive animated educational videos significantly improve retention rates and learner engagement. For example, language-learning apps often use interactive videos where users click on objects and hear their corresponding translations. These engaging formats make learning more dynamic and effective.

To maximize the impact of interactive elements, it is essential to balance interactivity with animation. Overloading a video with too many interactive features can be distracting. Instead, strategic placement of interactive components ensures that they enhance rather than hinder the learning experience.

Utilizing Data Visualization in Educational Animation

Utilizing Data Visualization in Educational Animation

Data visualization is a powerful tool that enhances the clarity and effectiveness of an animated educational video. Complex information is easier to understand when presented visually, making data-driven topics more accessible to learners.

Effective data visualization follows three key principles: simplicity, consistency, and emphasis on key takeaways. Simple visuals prevent cognitive overload, allowing learners to focus on essential information. Consistency in colors, fonts, and animation styles helps create a seamless learning experience. Highlighting key data points ensures that viewers grasp the most critical insights quickly.

There are several ways to represent data in an animated educational video. Graphs, charts, and infographics make numerical data more digestible. Motion graphics can illustrate trends and changes over time, providing a more engaging alternative to static data presentation.

Best practices for animating data include using smooth transitions to guide viewers through the information and avoiding excessive complexity. Overloading a video with too much data at once can be overwhelming. Instead, presenting one key insight at a time helps learners absorb the information more effectively.

By incorporating well-designed data visualizations, educators can enhance comprehension and retention in animated educational videos, making abstract concepts more concrete and understandable.

Best Practices for Scriptwriting in Educational Animations

Best Practices for Scriptwriting in Educational Animations

The script is the foundation of any animated educational video. A well-structured script ensures that the content is clear, engaging, and effective in delivering educational objectives.

Free Download: Download Video Igniter’s Free Script Writing Template

An effective script follows a logical structure. The introduction sets the stage by capturing the audience’s attention and introducing the topic. The main content section presents information in a structured manner, using problem-solving approaches or step-by-step explanations. The conclusion reinforces key takeaways and may include a call to action, encouraging further learning.

Writing for visual storytelling requires careful consideration of language. Keeping sentences short and clear helps maintain engagement. Since animation is a visual medium, scripts should complement the visuals rather than describe them verbatim. Using conversational language makes content more relatable, while integrating storytelling elements can make the lesson more memorable.

Reviewing and refining the script is essential for clarity and engagement. Reading the script aloud helps identify awkward phrasing or overly complex sentences. Gathering feedback from peers or test audiences ensures that the message is effectively conveyed.

By following these best practices, scriptwriters can craft compelling narratives that enhance the educational impact of animated videos.

The Impact of Animation Style on Learning Outcomes

The Impact of Animation Style on Learning Outcomes

The animation style of an educational video plays a crucial role in how effectively learners absorb information. Different styles impact comprehension, engagement, and retention in unique ways.

Several common animation styles are used in educational content. Whiteboard animation simplifies complex topics by drawing illustrations in real time, making it ideal for explainer videos. Motion graphics use dynamic visuals and text to present data-driven content effectively. Character-driven animation introduces relatable personas that guide learners through a lesson, fostering engagement and emotional connection.

Matching the animation style to learning objectives ensures that the content is both engaging and educational. Simple visuals work best for abstract concepts, while more detailed animations are necessary for technical subjects like science or engineering.

Case studies highlight how different animation styles impact learning outcomes. Research shows that character-driven animations are particularly effective for storytelling-based lessons, while motion graphics excel at presenting numerical data.

Selecting the right animation style enhances the effectiveness of an animated educational video, ensuring that it aligns with both the subject matter and audience preferences.

Strategies for Effective Voiceover Narration in Educational Videos

Strategies for Effective Voiceover Narration in Educational Videos

Voiceover narration plays a critical role in the success of an animated educational video. The tone, clarity, and pacing of the narration significantly impact viewer comprehension and engagement.

A great voiceover follows key principles. Clarity and pacing ensure that viewers can understand and absorb the information. The tone of voice should match the subject matter—enthusiastic for younger audiences, professional for corporate training, and calm for complex subjects.

Choosing the right voice is essential. While professional voice actors bring expertise, AI-generated voices offer cost-effective alternatives. Selecting a voice that aligns with the educational objective enhances the overall learning experience.

High-quality audio recording is crucial. Using a good microphone, reducing background noise, and applying audio editing techniques improve sound clarity. These technical considerations help maintain viewer attention and engagement.

Deep Dive: How to record a professional quality voiceover at home for free.

By following these best practices, educators can enhance the effectiveness of animated educational videos, ensuring that the message is delivered clearly and effectively.

Optimizing Educational Video Length for Maximum Engagement

Optimizing Educational Video Length for Maximum Engagement

Video length is a crucial factor in the success of an animated educational video. Studies show that shorter videos tend to have higher engagement rates, making it essential to optimize content duration.

The ideal length depends on the type of educational video. Explainer videos typically perform best at 1-3 minutes, tutorials range from 5-10 minutes, and in-depth lessons may extend to 15-20 minutes. Keeping videos concise ensures that viewers remain engaged without feeling overwhelmed.

Strategies for keeping videos concise include cutting unnecessary content, focusing on key points, and using animation efficiently to convey information quickly. Breaking long topics into smaller segments can also improve retention.

Audience retention analytics provide valuable insights into the optimal video length. By analyzing drop-off rates, educators can adjust content duration to maximize engagement.

Following best practices in video length optimization ensures that animated educational videos remain engaging, informative, and effective.

Cost-Benefit Analysis of Producing Animated Educational Videos

Cost-Benefit Analysis of Producing Animated Educational Videos

Producing an animated educational video requires an investment of time, effort, and budget, but the long-term benefits often outweigh the costs. Understanding the financial implications of animation production helps educators and organizations make informed decisions.

Several factors influence production costs. The complexity of the animation style significantly impacts expenses—2D animation is generally more affordable than 3D animation, while motion graphics provide a cost-effective middle ground. Additional costs include scriptwriting, voiceover talent, background music, and revisions. Each of these elements contributes to the final budget, making it essential to allocate resources effectively.

Despite the initial costs, animated educational videos offer substantial returns on investment (ROI). These videos increase learner engagement, improve knowledge retention, and enhance brand credibility for educational platforms. Additionally, once produced, these videos can be repurposed across multiple courses or platforms, further maximizing their value.

For those on a limited budget, cost-saving strategies can help reduce expenses without compromising quality. Simplifying animation styles, using in-house voice talent, or leveraging animation software with pre-built assets can significantly lower costs. Investing in high-quality content upfront ensures long-term educational benefits, making animation a worthwhile investment for educators and training organizations.

Deep Dive: How To Make Affordable Animation

By understanding both the costs and benefits, educators and businesses can make well-informed financial decisions, ensuring that animated educational videos provide value without exceeding budget constraints.

Evaluating the Effectiveness of Animated Videos in Education

Evaluating the Effectiveness of Animated Videos in Education

Measuring the effectiveness of an animated educational video is essential to ensure that it meets learning objectives and engages viewers effectively. Without proper evaluation, it’s difficult to determine whether a video successfully enhances comprehension and retention.

Key metrics help assess the impact of educational videos. Retention rates indicate how much of the video learners watch before disengaging, while quiz performance provides insights into whether the video effectively conveys key concepts. Viewer feedback, collected through surveys or comments, offers qualitative data on the clarity and engagement of the content.

Gathering feedback from learners is crucial in refining future videos. Conducting A/B testing with different animation styles or video lengths can help determine which formats work best for different audiences. Analyzing engagement metrics through video analytics tools allows content creators to optimize educational animations for maximum effectiveness.

By using data-driven insights, educators and content creators can improve the design and delivery of animated educational videos, ensuring that they remain engaging, informative, and impactful.

Translating and Localizing Animated Educational Videos

Translating and Localizing Animated Educational Videos

To reach a global audience, it’s essential to translate and localize your videos. Localization goes beyond language translation—it involves adapting the content to fit cultural and regional preferences to ensure accessibility and effectiveness.

The localization process involves several steps. Translating the script into different languages is the first stage, but adjustments may also be needed to ensure that cultural nuances are accurately conveyed. Visual elements, such as icons or characters, may require modification to align with cultural expectations. For instance, gestures or symbols that are common in one country might have different meanings elsewhere.

Best practices for global accessibility include adding subtitles in multiple languages, offering voiceover narration in different accents or dialects, and ensuring that text on screen is adaptable for translation. These efforts help make educational content more inclusive and effective for diverse learners worldwide.

By prioritizing translation and localization, educators can expand the reach of their animated educational videos, making high-quality learning materials available to audiences across different cultures and languages.

Tips for Maintaining Viewer Attention Throughout an Educational Video

Tips for Maintaining Viewer Attention Throughout an Educational Video

Keeping viewers engaged throughout an animated educational video is crucial to maximizing its learning potential. With short attention spans and distractions, it’s important to use strategies that sustain interest and encourage information retention.

Several techniques can help maintain viewer attention. Dynamic visuals, such as smooth animations and transitions, keep learners visually engaged. The pacing of the video should be optimized—too slow, and viewers may lose interest; too fast, and they may struggle to absorb the information. Storytelling elements, such as character-driven narratives or real-world examples, help create an emotional connection that encourages sustained attention.

Balancing information delivery with engagement is key. Breaking up complex concepts into smaller, digestible segments prevents cognitive overload. Incorporating interactive elements, quizzes, or call-to-action prompts can also encourage active participation and reinforce learning.

By implementing these strategies, content creators can ensure that animated educational videos hold the audience’s attention from start to finish, leading to more effective learning outcomes.

Common Pitfalls to Avoid in Educational Animation Production

Common Pitfalls to Avoid in Educational Animation Production

Creating an effective animated educational video requires careful planning, and avoiding common pitfalls is essential to maintaining clarity, engagement, and instructional value. Many animation projects fail to achieve their learning objectives due to missteps in pacing, visuals, and complexity.

One of the most frequent mistakes is poor pacing. If a video moves too quickly, viewers may struggle to absorb the information; if it’s too slow, they may lose interest. The key is to maintain a steady rhythm that aligns with the complexity of the subject matter and the target audience’s comprehension level. Strategic pauses and well-timed transitions help reinforce learning without overwhelming the viewer.

Another common issue is unclear visuals. Animation should enhance understanding, not create confusion. Overly detailed or cluttered designs can distract from the core message, while overly simplistic visuals may fail to illustrate complex concepts effectively. Ensuring that animations align with the narration and reinforce key points is essential for clarity.

Excessive complexity is another pitfall. While it’s tempting to include every detail in an educational animation, overloading the video with information can lead to cognitive overload. Simplifying explanations, using concise scripting, and breaking down complex topics into digestible segments improve comprehension and retention.

Avoiding these common pitfalls ensures that animated educational videos remain engaging, informative, and easy to follow. By focusing on pacing, clarity, and simplicity, educators and content creators can produce high-quality videos that effectively communicate their intended lessons.

Integrating Assessment Tools within Animated Educational Content

Integrating Assessment Tools within Animated Educational Content

Assessments are a critical component of any learning experience, and integrating them within an animated educational video can enhance retention and comprehension. By incorporating quizzes, interactive checkpoints, and other assessment tools, educators can gauge learner understanding and reinforce key concepts.

There are several types of assessments that can be embedded in animated videos. Quizzes at the end of a lesson help measure retention and ensure that viewers grasp key points. Interactive checkpoints, where viewers answer questions mid-video, encourage active engagement and allow learners to apply knowledge immediately. Gamified assessments, such as rewards for correct answers, further motivate participation and reinforce learning.

The effectiveness of these assessments depends on thoughtful integration. Rather than disrupting the flow of the animation, assessments should complement the educational narrative. Placing questions at natural breaks in the content ensures they feel seamless rather than intrusive. Providing immediate feedback and explanations for correct or incorrect answers helps reinforce learning outcomes.

By embedding assessment tools into animated educational videos, educators can create a more interactive and effective learning experience. These tools not only measure comprehension but also enhance engagement, making animated content a powerful medium for education.

Animated Educational Video Production Resources

Animated Educational Video Production Resources

These popular articles and resources are recommended for people interested in creating animated educational videos:

What is an animated educational video maker and how do I use one to create videos?

How do I create an animation storyboard for my project?

What is an animated explainer video?

What kinds of animated video production services does Video Igniter provide?

Benefits Of Working With Video Igniter

Benefits Of Working With Video Igniter

World class production and storytelling at prices startups can afford.

Our online production service delivers a streamlined production experience which lowers your production cost + more of your budget is put towards creativity, storytelling and production quality instead of overhead and project management costs.

Learn why companies hire Video Igniter to create animated educational videos.

Not sure what Video Igniter is? Read more about us here.

Contact Us To Make Your Animated Educational Video

Do you want to create an animated educational video series or a stand alone animated video to help educate people? Below are several ways to get in touch with us to discuss your project:

Schedule a call with our production team.

Get a quote for your educational animated video.

Request access to our price sheet.

– Check out our animated video portfolio to see our latest and greatest creations.

Create an account and fill out a creative brief to get production started on your animated video.

What is Video Igniter Animation?

If you want to hire a 2D animation studio, check out Video Igniter to learn why we’re better than hiring a traditional brick and mortar animation studio.

 

Animated Video Demo Reel

 

3D Animation Maker

3D Animation Maker

Looking for a 3D animation maker to help you create a custom animated video? Video Igniter‘s FAQ about 3D animation makers explains:

✅ The pros and cons of different types of 3D animation makers

✅ How to make 3D animations

✅ How much they cost to make (ballpark range)

✅ Tips to save $ on your production budget

✅ And more!

3D Animation Video Maker

Examples Of 3D Animated Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio and request access to our price sheet.

Contact us or schedule a call to start making your video.

Photorealistic 3D Animation


 

3D Character Animation


 

Product Animation With 3D Rendering


 

3D Commercial



Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What is a 3D animation maker?

Well, that depends what you mean – because there are a few different types of “3D animation makers.”

There are freelance animators that can make 3D animated videos….

Animation studios that create 3d animations….

… and there are new software and hardware-based ways to make 3D animations.

Pros and Cons of Hiring A Freelance 3D Cartoon Maker

There are many talented freelance animators on the Internet who can help you make 3D animations. Be sure to review their portfolio to see if they produce the style and quality of animation you are looking for.

Freelance 3D Animation Makers

Freelance 3D Animation Makers

Pros:

Freelancers can offer 3D animated video production services on demand and cost a lot less than hiring a full animation studio.

Cons:

3D animations take a long time to create; freelancers working by themselves will require more time to make your 3D animation.

Pros and Cons of Hiring A 3D Animation Studio

3D animation studios are fully equipped to help create specific styles of 3D animations. Their large teams are capable of collaborating to create long, detailed intricate 3D models, scenes, animations and full length movies.

Pros:

Large animation teams can take on long, complex projects.

Cons:

Hiring a brick and mortar animation studio is the most expensive way to make a 3D animated video.

Pros and Cons of Using A Technology-Based 3D Animation Creator

A new wave of hardware and software based 3D animation makers are coming on the market. Some, like Dream Fusion can generate custom 3D models from text prompts alone. Others use text to generate short custom 3D animated clips. 3D scanners, lidar and smartphone apps now have the ability to scan physical objects, turn them into digital 3D models and make them available for use within 3D animated environments.

Pros:

Low cost and fast!

Cons:

Low quality, can’t always get exactly what you want? Pixelated, small images that don’t get the details exactly right.

Pros and Cons of Hiring Video Igniter For 3D Animation Online

Video Igniter is a 2D and 3D animated video production service. We can help you make any kind of 2D or 3D animation you can imagine. All you have to do is describe the animation you want and we take care of everything for you. You get regular check ins during the production process so you can provide feedback and ensure the 3D animation is still on track.

Pros:

Less expensive than hiring a brick and mortar animation studio. Our production team has the ability to produce all types of 3D animated videos.

Cons:

If you want to work with our team in-person, this is is only possible in Washington state. Most of our animated video projects are produced remotely for clients around the world.

How do I find and hire someone to create 3D animation?

hire a 3D animation maker

If you’re interested in hiring a studio , a freelancer or Video Igniter to make a 3D animation for you, we recommend you:

  • Take a look at their video portfolio to see if they can create the level of quality you expect for your video.
  • Ask about their design process
  • Figure out their pricing structure
  • And make sure you check to see how many revisions you get when working with them (some will charge you extra for more revisions).

Additional resources to help you find and hire a 3D animation maker online:

How To Make A 3D Animation With An Online 3D Animation Maker

how to make a 3D animation

Creating a 3D animated video is a collaborative process. You will provide information to the 3D animation maker. They will create part of your video (script, storyboard/animatic, voiceover, soundtrack, illustrations, & animation). You will get a chance to review it and ask for revisions. The 3D animation maker will address your revision requests and send the file(s) back to you to review and approve so that production can move to the next stage of the production process.

Questionnaire / Phone Call

Production for a 3D animation starts with an online questionnaire and or a to learn about what you want to communicate in your video. It also gives the 3D animator an opportunity to learn about what kind of visual style you want to use in the video.

Schedule a call with our production team do discuss your 3d animation.

Script

The 3D animation maker will review the information from the call/questionnaire and use it to develop the first draft of your video script. Sometimes, they will include notes [in brackets like this] to suggest what visuals will be on screen during each part of the script.

Example Of A Written Storyboard For A 2D Animated Video

Example Of A Written Storyboard For A 2D Animated Video

As you review your script, pay attention to the content that is being presented. Does the script cover all the main talking points? Does it communicate things in a way that will resonate with your target audience?

3d animation maker script

Download Video Igniter’s Free Script Writing Template

If you want any revisions, send your requests to the 3D animation maker and they will incorporate your edits. Otherwise, let them know it’s approved and production can move forward.

Storyboard / Animatic

Now that your script is ready for production, the 3D animation team will develop your storyboard – and maybe an animatic. The storyboard is the blueprint for your 3D animated video. It tells the illustrators what to create. It also tells the animators how to make the visuals move.

3d animation maker storyboard

Download Video Igniter’s Free Storyboard Template

Sometimes, the 3D animation producer will also create an animatic after your storyboard is approved. The animatic is detailed version of the storyboard that focuses on the timing of the motion design so that the animators know what pace things should move at.

Reviewing your storyboard

When you review your storyboard, your feedback should focus on the visuals that are going to be created in each scene. Make sure each one makes sense. Ensure enough detail is included in the description so that the 3D animation makers know what to create. If certain details need to be shown a specific way, say so. Otherwise, you are providing space for the production team to create their own execution. Consider including images of specific things that need to be modeled accurately.

If you love the storyboard as-is, let the production team know it’s approved. Otherwise, send them your feedback so they can incorporate your edits.

Reviewing your animatic

The purpose of the animatic is to refine the timing of animated sequences in your video. This helps the animated video production company get accurate timing for key details before they dive in to animating your video. The animatic helps them properly time the animation for details like mouth movements, dramatic effects and comedic moments. In the long run, this extra step helps save time and money on production by ensuring the animators know exactly what to create.

VoiceOver

voiceover

After your storyboard is approved, the 3D animation maker will help audition voiceover artists for your video. You will receive sample recordings from one or more artists. Let your production team know which audition(s) you like best. They will hire the VO artists to record the full voiceovers. If you aren’t satisfied with any of the auditions, let the production team know why. Then, they can source new options for you to review.

You will get an opportunity to review the full voiceover and request revisions before you approve it for production.

Soundtrack

soundtrack

Your 3D producer will also select some soundtracks to enhance your animation. (Note, not all 3D animations include music or sound effects.) If you love one of the soundtrack options, let the 3D animation maker know.

What if you’re not a fan of any of the options? Let them know why so they can select new options for you to review.

Can’t decide which soundtrack you like best? Tell the production team and they can help you preview your favorite options when the first draft of your animation is ready to watch.

Illustrations

Creation of the illustrations creation once your storyboard is approved. The art director will review your style references and brand guidelines. Then, they will select a key scene from your storyboard and design it using one or more unique visual styles. For 3D animated videos, this usually starts with pencil concepts which are refined with your feedback.

Hand Drawn Concept Art

Hand Drawn Concept Art

After the concept art for all the characters, objects and scenes are approved, the 3D animation maker will turn them into 3D models for the animation.

The 3D models are created from the sketches and typically start as wireframes with no color or textures within the 3D animation program.

3d animation maker art example

The models are refined with your feedback.

Then color, lighting, shading and textures are added. You get another opportunity to review everything before approving the assets for production.

Animation

3d animation maker animation

Now that your assets are approved, animation can begin. Animation for 3D projects takes time and shouldn’t be rushed. It can take several weeks to animate a single minute of 3D content.

When the first draft is ready, review the animation with your internal team and members of your target audience (if available).

Collect everyone’s feedback and send it to the 3D animation maker so they can incorporate the last edits and render the final draft.

How long does it take a 3D animation maker to create a video?

Depends on the size of the team, the amount of time available for production and the complexity and length of the animation. For context, a 60 second 3D animated video takes about 6-10+ weeks to produce. Longer content (+20 min TV episodes) can take several months to produce. To figure out how long it will take to make your 3D animated video, get in touch with our team. Let us know what your deadline is (if any) and we’ll work with you to figure out a production schedule for your timeline.

3d animation maker production schedule

I need my animation fast! Is it possible to get my video faster?

Yes, rush delivery animation is possible. If you need to make your 3D animation quickly for an upcoming launch date, fill out this form to get a custom quote. Let us know you are interested in rush delivery for your 3D animation. We’ll prepare an accelerated production schedule and rush delivery production quote to get your animation made on time.

3d animation maker rush delivery

What does it cost to make 3D animation?

This depends on on the length and complexity of the 3D animated video you want to make. 3D computer animated videos cost $3,000-$50,000+ to create a 30 second animated video. For context, animated TV shows cost $10,000-$200,000+ for every 60 seconds of animation they create.  The truth is there are many factors that go into the cost of making a 3D animated video so it isn’t possible to provide a dialed in quote without knowing more information. If you are looking for pricing information for your project, contact us to get a custom quote. We’ll ask some follow up questions so that we understand the full scope of your project and send you a custom quote.

3d animation maker cost

How can I save on my production budget while making a 3D animated video?

Write your script

You can save hundreds-thousands of dollars off your production budget by writing your own script. Check out all our scriptwriting resources here.

3d animation maker video script template

Create your storyboard

Same story for your storyboard. Lots of budget saving to be had if you create your own storyboard. Check out our storyboard template and storyboard creation guide here.

3d animation maker video storyboard template

Record your own voiceover

Check out 1:31 in this video to learn how you can record your own professional sounding voiceover for free without having to buy any fancy equipment or special software.

Use stock 3D models

Not every part of your animation needs to be custom made. Consider asking your animator if it’s possible to decrease your budget by buying pre-created 3D models of common objects – instead of paying your video animator to make them from scratch.

Use free (legal) music for your 3D animation

Incompetech

Facebook Sound Collection

When To Create a 2D vs 3D Animation?

3D animated videos are able to show extra details that can’t be shown in 2D animated videos. It’s like the difference between looking at a picture of something vs having a model of that thing (or the real thing itself) to understand it. Sure, the picture shows you what something looks like, but a 3D animation shows you how something is. You can look inside it, you can go around it. It can be manipulated and changed to show how it evolves under certain conditions. These details can be abstractly represented in 2D animation with different techniques but it’s far from seeing what’s actually going on.
Industries That Use 3D Animation

hire a 3D animation maker

3D Animation For Manufacturing & Architecture

When it really matters – when you need to see the details of what is going on, 3D animation is the best way to visualize what you want to show or communicate to people. This is particularly useful for mechanical and technical companies that want to show off how their physical creations function.

Marketers Stand Out with 3D Animations

The Internet is becoming an ocean of videos – and very few of those videos are 3D. If you want your message to stand out, investing a little more time and money in a 3D animated video can help your message rise above the noise.

3D Animation For Science & Medical Procedures

Want to demonstrate how a medical procedure works? How about demonstrating how brain neurons fire? Even if you were to get up close with a video camera, you wouldn’t be able to see all the fine details that are going on. By using 3D animation, it’s possible to visually show what’s happening at a microscopic level.

3D Entertainment

The best kind of 3D animation is the good ol’ Pixar Animated video! These animations used to require budgets in the 10’s or 100’s of millions of dollars. Now, thanks to modern animation software and virtual animation teams, the cost to produce 3D animated videos for entertainment purposes is coming down. More organizations can now afford to create entertaining 3D animated videos to extend their brand.

Avoiding Common Pitfalls When Using a 3D Animation Maker

Avoiding Common Pitfalls When Using a 3D Animation Maker

While 3D animation makers are powerful tools, they come with their own set of challenges. One common pitfall is overcomplicating designs, which can lead to unnecessary complexity and increased rendering times. It’s essential to simplify your models and focus on the core elements that will convey the message effectively. Another mistake is neglecting the importance of lighting, which can make or break the realism of your animation. Ensuring that lighting is properly set up can dramatically improve the visual quality of your work.

Additionally, many creators underestimate the hardware requirements of 3D animation software, which can lead to frustration with slow rendering speeds and system crashes. To avoid these pitfalls, always keep your hardware in mind, stay organized, and seek feedback throughout the creation process to ensure that your animation project is both effective,  high-quality, and on track with client expectations.

The Evolution of 3D Animation Makers: From Simple Tools to Advanced Software

The Evolution of 3D Animation Makers From Simple Tools to Advanced Software

The journey of 3D animation makers has been an exciting evolution, from simple graphics tools to advanced software that powers high-quality animations today. Early 3D animation making software programs like Anim8or and Blender, were quite basic, offering rudimentary modeling tools and limited rendering capabilities. These early programs laid the foundation for more sophisticated tools by enabling creators to explore three-dimensional design and movement.

Over time, 3D animation makers like Maya, 3DS Max, and Cinema 4D introduced groundbreaking features including realistic textures, lighting, and advanced physics simulations. Today, modern tools not only offer intuitive user interfaces for beginners but also advanced functionalities like AI-assisted rendering and real-time feedback for professionals. As a result, 3D animation makers have become accessible for hobbyists while still providing powerful capabilities for industry experts. The future of 3D animation tools promises even more integration with virtual reality (VR) and augmented reality (AR), opening up exciting new creative possibilities.

How a 3D Animation Maker Enhances Storytelling in Digital Media

How a 3D Animation Maker Enhances Storytelling in Digital Media

A 3D animation maker is a powerful tool for enhancing storytelling, enabling creators to bring their narratives to life in visually compelling ways. Unlike traditional animation, which can be limited by physical media or time constraints, 3D animation gives storytellers the ability to create detailed worlds and characters that feel real and immersive. Whether you’re creating content for films, games, or advertisements, 3D animation enables creators to convey emotions through the movement of characters and the environment, establishing a deep connection with audiences. The intricate details of lighting, textures, and camera angles in 3D animation help craft a more dynamic and engaging story.

3D animation makers also enable interactive storytelling, allowing viewers to manipulate environments and characters for a personalized narrative experience. This versatility makes 3D animation an ideal medium for visualizing complex concepts, enhancing both entertaining and educational content.

Using a 3D Animation Maker in Advertising Campaigns

using a 3d animation maker in advertising campaigns

In today’s digital marketing landscape, 3D animation makers have become indispensable tools for crafting eye-catching and effective advertising campaigns. By using 3D animation, brands can create memorable experiences that captivate audiences and communicate their message in innovative ways. 3D animation allows marketers to visualize products in motion, highlighting their features and benefits in a way that static images or text alone cannot achieve. For example, a 3D animation can demonstrate how a product works, show its various uses, or create dynamic, cinematic advertisements that evoke emotions.

These animations are especially effective in social media campaigns, where engagement and shareability are crucial. Brands can leverage 3D animation to create a unique identity, foster consumer loyalty, and drive sales. The visual appeal of 3D animation also helps your message stand out in a crowded market, where compelling content is key to capturing the attention of potential customers.

How to Choose the Right 3D Animation Maker for Your Brand

How to Choose the Right 3D Animation Maker for Your Brand

Choosing the right 3D animation maker is a critical decision for any brand looking to create high-quality animation. The first step is to assess your project’s scope—do you need simple animations for animated social media posts, or are you working on a more complex commercial animation or film? If you’re just starting, it’s often best to begin with an intuitive 3D animation maker like Blender or Tinkercad that offers accessible learning resources. If you’re a larger brand with the need for advanced features and more control over the animation process, professional tools such as Maya or 3DS Max may be more suitable. You could also consider hiring Video Igniter to create your 3D animation for you.

When selecting your 3D animation maker, consider factors such as budget, the complexity of your animation, and the skill level of your team. Additionally, some tools are designed for specific industries, such as healthcare or gaming, so it’s important to choose a 3D animation maker that aligns with your brand’s goals and creative direction.

Overcoming Common Challenges with a 3D Animation Maker

Overcoming Common Challenges

While 3D animation makers offer powerful tools for creating stunning visuals, there are common challenges that creators often face. One of the biggest hurdles is the steep learning curve, especially for beginners. Many 3D animation makers feature complex interfaces and require a solid understanding of design principles, modeling, and rendering techniques.

Another common challenge is technical issues – including slow rendering times or compatibility problems with hardware. Ensuring that your computer meets the software’s system requirements is key to avoiding performance bottlenecks.

Additionally, animating realistic movements and interactions in a 3D space can be difficult, because small errors can disrupt the flow of the animation. The key to overcoming these challenges is practice, patience, and a willingness to learn. Taking advantage of online tutorials, user communities, and troubleshooting resources can help smooth the learning process and improve your final output.

Creating Social Media Content with a 3D Animation Maker

Creating Social Media Content

In the competitive world of social media video marketing, using a 3D animation maker can help your brand stand out with eye-catching, engaging content. Animated posts, such as 3D-rendered product demos or explainer videos, are more likely to capture attention than static images or text.

By leveraging a 3D animation maker, you can create dynamic, interactive posts that encourage users to engage with your brand. Animations can simplify complex concepts, tell a compelling brand story, and build a deeper emotional connection with your audience.

Additionally, 3D animations can be easily adapted for various platforms, from Instagram and Facebook to YouTube and TikTok. The versatility of 3D animation allows for creativity and experimentation, ensuring that your content resonates with your target audience while maintaining a professional look.

Integrating 3D Animation Maker Creations with Live Action Footage

Integrating 3D Animation Maker Creations with Live Action Footage

Combining 3D animation with live-action footage is a powerful technique that brings incredible realism and creativity to your projects. Many 3D animation makers now feature robust compositing tools that enable you to seamlessly blend computer-generated animations with real-world video.

For example, you can create 3D models of products, environments, or characters and insert them into live-action scenes to produce realistic results. The key to successful integration is careful attention to details like lighting, shadows, and camera angles to ensure the 3D elements match the live-action footage.

Professional tools like Adobe After Effects and Blender are equipped with advanced tracking and compositing features that simplify this process. By mastering these techniques, you can create visually stunning videos that combine the best of both worlds—animation and live action—perfect for commercials, films, and branded content.

Deep Dive: How to add animation to a video

Simplifying Complex Concepts Using a 3D Animation Maker

Simplifying Complex Concepts

3D animation makers are invaluable tools when it comes to simplifying complex ideas and making them more digestible for audiences. Whether you’re explaining a scientific process, demonstrating how a product works, or breaking down an abstract concept, 3D animation allows you to visualize ideas in ways that text or 2D images cannot.

For example, in the medical field, 3D animation makers are used to model human anatomy or surgical procedures, making them easier for students and patients to understand. In education, animations can bring abstract subjects like physics or chemistry to life, showing how molecules interact or how forces affect objects in motion.

By using 3D animation, you can communicate even the most complicated concepts in a simple and engaging way, improving comprehension and retention for your audience.

The Environmental Impact of Using a 3D Animation Maker

The Environmental Impact of 3D

As with any digital tool, there is an environmental impact associated with using a 3D animation maker, primarily due to the high energy consumption of rendering processes. Creating 3D models, textures, and animations requires significant computing power, and rendering complex scenes can take hours or even days on high-performance hardware. This energy usage contributes to carbon emissions, especially if the electricity comes from non-renewable sources. However, there are ways to mitigate this impact. Many 3D animation makers now offer cloud-based rendering, which allows you to offload processing to data centers that use energy-efficient technologies. Additionally, choosing software that supports energy-efficient workflows or using sustainable practices, such as optimizing your models for faster rendering, can help reduce your project’s environmental footprint.

Understanding the Costs of Using a 3D Animation Maker for Your Projects

Understanding the Costs of Your Projects

The cost of using a 3D animation maker can vary greatly depending on the software, project scope, and team size. Free programs like Blender are excellent for beginners or small-scale projects, while professional tools like Maya and Cinema 4D come with a higher price tag, often requiring a subscription or license purchase. In addition to software costs, there are expenses related to hardware, especially if you’re working on complex animations that require high-performance computing. Other hidden costs include rendering time, outsourcing, and the need for skilled animators or designers. However, understanding these costs upfront and planning your budget accordingly can help you achieve the desired results without overspending.

Looking for help estimating the cost for your 3D animation?

Using a 3D Animation Maker in Healthcare and Medical Visualizations

Healthcare and Medical Visualizations

The healthcare industry has increasingly adopted 3D animation makers for medical animation visualizations. These tools enable the creation of realistic, interactive representations of medical processes, such as surgical procedures or the human body’s internal systems.

With 3D animation, complex medical concepts are simplified and made more accessible, which is especially beneficial in educational settings. Medical professionals can use animations to better explain diagnoses and treatment options to patients. 3D animation also plays a vital role in the design and marketing of medical devices, where accurate representations of products in use can help with both user education and sales presentations. As technology continues to evolve, the role of 3D animation in healthcare is expected to expand, providing even more opportunities for educational, research, and clinical applications.

How to Collaborate with 3D Animators When Using a 3D Animation Maker

How to Collaborate with 3D Animators

Effective collaboration is essential when working with a team on a 3D animation project. A 3D animation maker allows multiple team members to work together by enabling features like version control, real-time updates, and project sharing. Platforms like Blender and Maya support collaborative workflows, where animators, modelers, and designers can all contribute to a project simultaneously.

To ensure smooth collaboration, it’s crucial to establish clear communication channels, set project milestones, and define roles within the team. Regular feedback sessions and revision cycles are important for refining the animation and ensuring that the final product meets expectations. By utilizing the full potential of a 3D animation maker, you can streamline the creative process and produce high-quality content more efficiently.

Do you have any questions about hiring or working with a 3D animation maker?

We’re constantly updating our FAQs. If you have any questions about 3D animation makers, use our get a quote+contact form to send us your question. We’ll send you an answer and add the response to this FAQ.

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What is Video Igniter?

what is video igniter

Video Igniter offers animated 2D and 3D animated video production services online. We modernized the experience of making 3D animated videos so you can create content faster and save money on your production budget. Video Igniter streamlines the complex process of making a custom animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video.

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production including your video script and storyboard – if you haven’t already created them yourself!

Why is Video Igniter better than hiring an animation studio?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animation or 3D animated video you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

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Animation Success Stories and Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

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Get In Touch About Making Your 3D Animation

Get a quote for your video.

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