Explainer Video Production Company | How To Make Your Explainer Video

Explainer Video Production Company Example Videos

Video Igniter’s production company can make any kind of 2D or 3D explainer video for you.

Check out our animation portfolio or request access to our demo reels and price sheet.

Contact us to get a quote or schedule a call to start making your explainer video.

Are you looking for a different style of animation? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.

 

How To Find And Hire An Explainer Video Production Company

The most important step in the explainer video production process is selecting the right explainer video production company to create your particular video. As you look around Google, Instagram, Behance and Video Igniter for explainer video production companies to work with, we recommend keeping an eye out for the following details:

1). Production Portfolio Examples

Take a look at the company’s animation portfolio to see if they have experience producing animations similar to the style and quality you want for your explainer video.

If you like a particular company but they don’t have examples similar to the style you want, you can always send them a message to ask if they have production examples similar to the visual style you want to to use for your explainer video.

2). Pricing

Explainer video production companies use different pricing formats. Some charge by the hour, some charge a flat rate and some charge by the length of the explainer video that’s being created.

It’s worth while to get a custom quote from your top explainer video production company choices so you can evaluate which options are within your price range.

Note: The cheapest explainer video production company is usually not the best option. You get what you pay for. Some companies underbid the production budget to win the project and then the client ends up with a low quality, unusable explainer video.

3). Storytelling Ability

While you look through different production companies portfolios, we recommend you pay close attention to their storytelling capabilities. Many production companies are capable of creating beautiful animated visuals – but do they actually do a good job telling a compelling story that will draw the viewer in?

4). Revisions

Don’t forget to ask many revisions are included in the price that is quoted by each explainer video production company. Most companies include 1-3 rounds of revisions within their production quotes.

Some companies charge extra for revisions.

Video Igniter’s simple and standard animation projects include unlimited revisions so your project will never go over budget. Premium design projects from Video Igniter include 2 rounds of edits.

5). Production Deadline

When do you need your video finished by? Most explainer videos take 4-8 weeks to create. Check with each explainer video production company to see how long it will take them to create your video.

Need to create your explainer video fast? Video Igniter offers rush delivery animation to guarantee delivery of your explainer video in 4 weeks or less.

6). Testimonials

Check out the company’s testimonials and don’t hesitate to ask for references if you want extra assurances.

Scroll down this page to read testimonials about Video Igniter from clients we’ve produced explainer videos for.

7). Payment Terms

Most explainer video companies have similar animated video production terms. A 50% production deposit is required to start production and the remainder of the production budget is due after you approve the final draft of your explainer video.

That being said, even though most explainer video production companies use the same production terms, it’s still worth while to check to make sure you understand the terms of your production deal (again: check to see if they charge extra for revisions!)

How To Make An Explainer Video With A Production Company?

Let’s take a quick look at the production process so that you have an understanding of what’s involved throughout the explainer video production experience.

1). Get a Quote

When you’re ready to start creating your explainer video, reach out to several production companies to request a custom quote or schedule a call with our production team.

Video Igniter will work with you to develop a production plan and budget to create your dream explainer video.

When you’re ready to move forward with production on your explainer video, you will receive an invoice for the first 50% of the production budget and a production contract to sign.

2). Script

Video Igniter’s script writing team will spend time getting to learn what key messages you want to convey in your explainer video. We will also spend time getting to know who your target audience is, what their key motivations are and what you want your viewers to do when they’re done watching your explainer video.

We review the script with you and your team to make sure it addresses all your key talking points in a way that’s compelling and relatable for your target audience. If necessary, we will make revisions and share an updated script with you to review and approve.

3). Storyboard

Next, we turn your script into a storyboard so that we have a blueprint to help us create your explainer video. As we produce your explainer video, the illustrators and animators will refer to your storyboard to see what they are supposed to create and animate for every sentence of your script.

Your team gets to go over the storyboard with our team to ensure the visual storytelling elements enhance the viewer’s understanding of your script. If there are specific details about how to show your product/service, we will work with you to ensure we properly document everything so that our producers know how to visually recreate everything accurately in your explainer video.

4). Illustrations

After your storyboard is approved, Video Igniter’s art director will review your branding and produce multiple visual concepts for your explainer video. Select your favorite visual concept and collaborate with our art director to refine the visual details until you love the art.

Then, our illustration production team will create the rest of the art for your explainer video. You get an opportunity to review all of the illustrations and request edits before approving the art for production.

5). VoiceOver

You will receive several voiceover auditions for your explainer video. Give them a listen and let us know which one you like best.

We hire the voiceover artist you selected and take care of acquiring the license for their voiceover narration recording so that we can legally use it in your video.

You get an opportunity to review the voiceover and request edits before approving the audio for production.

6). Soundtrack

Music is used to enhance the presentation of key moments and messages in explainer videos. The explainer video production company you hire will share several soundtrack options that will compliment your video.

Give them a listen and select your favorite option. Then, the production company will license the music so that it can legally be used in your explainer video.

7). Animation

Now that the script, storyboard, voiceover, illustrations and soundtrack have been approved, our production team can animate your explainer video.

The animation phase takes about 1-2 weeks for most explainer videos. As soon as the first draft is ready, we will share it with your team so you can review it with members of your target audience.

Collect everyone’s feedback and share it with us. Then, we will integrate your revisions and render out the final draft of your explainer video.

How Long Does It Take To Make An Explainer Video?

Most explainer video production companies can create your explainer video in 4-8 weeks. Explainer videos that are longer than 2 minutes or use 3D or cel animation require 2-4x more time to create.

Need to speed up production for a deadline? Video Igniter offers rush delivery animation.

What Does It Cost To Hire An Explainer Video Production Company

The average production budget needed to hire an explainer video production company ranges between $3,000-$10,000 for a 60 second, 2D video.

Explainer videos created using 3D animation or cel animation cost 2-4x more to create.

Get a custom quote for your explainer video.

Explainer Video Budget Saving Tips

Combine these tips to save $1,000 or more off the cost of hiring an explainer video production company.

1). Write The Script For Your Explainer Video

Script writing costs average around $500 for each 60 seconds of animation that’s being produced. You can skip this production cost by downloading Video Igniter’s explainer video script writing template and writing the script yourself.

Don’t worry – we’ll be happy to help you revise and polish your script to make sure it’s production ready!

2). Create The Storyboard For Your Explainer Video

You can save another $500 by producing the storyboard for your explainer video. Download our storyboard template and production guide to start making your storyboard today.

3). Start Production ASAP

Rush delivery costs can increase your explainer video production budget by 25% – 50% or more. Avoid this production budget increase by starting production on your explainer video as soon as possible.

4). Use Free, Legal Music

Most stock soundtracks cost $19-$399 to license for commercial explainer video projects. Popular songs cost tens of thousands of dollars to license.

If you want to cut music licensing fees out of your explainer video’s production budget, you can source royalty free music from sites like Incompetech or Facebook’s Sound Collection.

5). Record The VoiceOver

VoiceOver narrations cost between $50-$500 to record and license for commercial explainer video projects. Luckily, there’s a way you can skip this production cost by recording your own professional quality voiceover for free! Watch 1:31 in this video  to learn how to record professional quality voiceovers without having to buy any expensive software or professional equipment.

Still have questions about explainer video production companies?

Do you have a question about explainer video production companies that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Explainer Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Get in touch!

Schedule a call with our production team to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.