How To Promote My Video

How To Promote My Video

If you’re making an animated video to help you generate more awareness, leads, and sales, you probably also want to know how to promote my video?

Well, you’re in the right place! Video Igniter’s comprehensive guide to video promotion will answer all your top questions, including:

  • How to promote my video?
  • How to improve the conversion rate of my video?
  • Where can I promote my video?
  • What does it cost to promote my video?

Ready to learn? Let’s dive in!

How to promote my video?

Step 1: Choose Your Platforms

Before you begin promoting your video, you need to answer two questions:

  1. Who is my target audience?
  2. Where are they online?

how to promote my video choose platforms

Answering these questions will help you figure out which platforms to focus on.

If you want to reach a younger audience, focus on TikTok and Instagram.

Want to reach business professionals? Focus on Linkedin.

Aiming to reach hobbyists? Focus on community websites, Reddit, blogs and YouTube.

Step 2: Identify Your Goals

What do you want people to do when they’re done watching your video?

how to promote my video goals

If your goal is to increase awareness, focus on sites that deliver virality like YouTube, Reddit, Instagram, Facebook & TikTok.

If you want people to click on your ad to visit your website or a landing page, use paid promotion services on Hulu, YouTube, Facebook, Instagram, Reddit, & TikTok. These paid promotional services enable you to add link on your video or at the end of the video which viewers can click on to visit your desired web page.

Aiming to generate leads? Direct people to watch the video on your website and use a video hosting service like Wistia that enables you to include an email contact form within your video (either at the beginning, middle or end of your video). This way, you can use the content of your video to entice viewers to share their contact information with your company. This way, your sales team generates new inbound leads from the video on your homepage.

Step 3: How Will You Measure Success?

How will you know if you achieve success when you promote your video if you haven’t established a baseline for what success looks like?

how to promote my video success

Want to increase awareness? How many views do you need to get on your video(s) to achieve your goal? And what about the quality of your views? 100,000 views on Instagram isn’t worth as much as 10,000 views on Linkedin if your goal is to get business-focused people to view your video.

If you want to drive traffic to your website, do you have proper tracking in place to know how much of your web traffic comes from people who saw your video?

Maybe you want to direct people to call a phone number when they’re done watching your video. Do you have a system to count the # of calls to your special 1(800) number?

how to promote my video sharing

Whatever your goal is, make sure you have a plan to track and measure your progress so you can tell if your campaign is working and worth continuing or if it needs to be modified to achieve your goals.

Step 4: Syndicate Your Content & Launch Your Campaign

After you have your tracking mechanisms set up, it’s time to start syndicating your content to the different platforms.

how to promote my video launch campaign

If you’re doing an unpaid campaign, upload your videos to the sites that will reach your audience. Add keyword rich descriptions and hashtags to increase the odds of your content being seen by the right people.

Planning on running a paid media campaign? Upload your content to each site’s ad center and input your demographic targeting so the platform what kinds of people you want to reach with your video. We recommend starting with a low daily budget so you can test the effectiveness of your video before putting a large promotional budget behind it.

Step 5: Measure & Evaluate

After your campaign has been running for a few days or weeks, it’s time to evaluate the effectiveness of your campaign.

how to promote my video measure success

If you’re getting a sufficient number of views, clicks and leads from your paid media campaign, it’s a good sign to boost your daily campaign budget. However, if you aren’t satisfied with your results, you can do one of two things:

1). Stop paying to promote that specific video asset.

2). Change your targeting.

Step 6: Repeat

We recommend you continuously measure and evaluate the success of your video promotion campaign. Don’t assume that just because you got good results for a few days that the campaign is guaranteed to be a success. Maybe you got lucky with your video placements one day and then they dropped off. Or maybe you reached your everyone in your niche target audience on one platform and aren’t getting any more responses.

repeat

Checking your results on a daily and weekly basis can help you improve the ROI of your advertising spend and minimize your risk of blowing your advertising budget on media placements and targeting that don’t deliver results. Don’t be afraid to continuously fine tune the targeting for your video(s). Experiment with different demographics, locations and interests. Often, you’ll find different groups to target which will be notably more likely to engage with your content. When you do, double down on your promotion budget and continue to monitor the results to ensure they keep coming in.

How can I improve the conversion rate of my video?

Besides changing the targeting for a video, there are a few other things you can do to improve the conversion rate for your video. These strategies can work for both paid and non-paid video promotion campaigns.

how to promote my video conversion rate

The idea is to create multiple variations of your video to test which variation delivers the most conversion. We recommend creating videos with alternate intros (hooks) and alternate endings (calls to action) to see which one gets people to watch longer and engage with your CTA.

After you’ve identified which variation(s) are more likely to get people to convert, shift your advertising budget behind those that deliver results and pause the campaign for videos that don’t deliver results.

Want to learn how to do this with non-paid video campaigns? Check out our guide about how to improve the conversion rate of your video to see how you can test different variations of videos on your website to determine which variation delivers the most conversions.

What does it cost to promote my video?

These are the top 3 ways people pay to promote a video:

how to promote my video cost

Cost Per Thousand (CPM)

CPM or “Cost Per Thousand” is the most common way to pay to promote a video. Advertisers typically pay a rate between $4-$10 to display their video 1,000 times to the target audience they specified. Certain audiences may be more rare and harder to reach. In that case, the CPM to reach that audience can be $10-$30 or more.

Cost Per View

The draw back with CPM advertising is your ad may get displayed for 1-5 seconds before people click to skip your ad. If you want to pay to guarantee people see your full advertisement, Cost Per View (or CPV) advertising is the route you want to go. On YouTube, you can expect to pay between $0.10-$0.30 to guarantee someone watches the first 30 seconds of your ad. This also applies if someone actually clicks on your ad. If someone watches 29 seconds of your ad, you won’t get charged. If someone watches 29 seconds of your ad and clicks on your ad, you will get charged.

how to promote my video cost per view

Flat Rate Paid Placement

Sometimes it makes sense to pay to display your advertisement on a very specific website (or real world location) tailored to your audience. These types of campaigns typically only last a few days or weeks because exclusive placement of your video in a high visibility part of the website (or retail location) comes at a premium. The good news here is these ads are generally perceived as less intrusive and if you place them in the right location, your audience should be somewhat more interested in viewing or clicking on your video to see what it’s all about.

Resources To Help Promote Your Video

how to promote my video resources

These resources are popular among people researching and reading about how to promote their video:

Still have questions about how to promote my video?

Do you have a question about how to promote your video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

questions

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

 

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Couldn’t be happier with Derek and his team. The quality of the work for the cost far exceeded expectations and surpasses anything in the market. Derek was patient, offered many revisions, and was overall great to work with.”

Alex Novick – Founder, Sproutly.com

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

testimonials

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