Video marketing is a powerful tool for businesses looking to increase their online presence and engage with their audience. With an animated commercial video maker, you can create captivating and professional-looking videos to promote your products or services.
In this article, we’ll explore the importance of video marketing, the benefits of using animated videos for commercial purposes, and how an animated commercial video maker can help you create stunning content – even if you have no video production experience. We’ll also provide tips and guidelines for choosing the right tool for your needs, share a list of the top animated commercial video makers along with their pros and cons, and provide advice to help you make an effective animated commercial video.
The Benefits of Animated Commercial Videos
Animated commercials offer several benefits over traditional live-action videos. Key advantages include:
Increased engagement: Animation can capture and retain viewers’ attention more effectively than live-action video.
Improved brand awareness: Animated videos can be customized to match your brand’s look and feel, making it easier for viewers to associate the video with your company.
Increased retention: Animated videos can simplify complex information, making it easier for viewers to understand and remember your message.
Higher conversion rates: Animated videos can increase conversion rates by 10% or more compared to live action video.
How an Animated Commercial Video Maker Can Help
An animated commercial video maker is a software tool or online service that enables you to create high quality animated videos without the need for advanced technical skills or expensive equipment. These tools provide a range of features and benefits, including:
Ease of use: Animated commercial video makers are designed to be user-friendly, with drag-and-drop interfaces and pre-built templates that make it easy to create a video with little to no prior experience.
Cost effectiveness: Using an animated commercial video maker can be significantly cheaper than hiring a professional animated video production company. Many animated commercial video makers offer affordable pricing plans that fit within most budgets.
Quick turn around time: Many animated commercial video makers offer templates and pre-made animations, enabling you to create your video in a short amount of time. You can create a video in just a few days, hours or even minutes. This makes it easy to quickly produce a video to meet a deadline or promote a new product or service.
Customization: Animated commercial video makers offer a range of customization options, including the ability to add your own branding, music, and voiceovers. This enables you to customize your video to match your brand’s look and feel, ensuring that your message is consistent across all marketing channels.
Choosing the Right Animated Commercial Video Maker
When it comes to choosing an animated commercial video maker, there are two main types: DIY options and done-for-you services.
DIY options are tools that enable you to create your own video using pre-built templates and drag-and-drop interfaces. Done-for-you services, on the other hand, are companies that will create a video for you based on your specifications. To choose the right tool for your business, consider your budget, the level of customization you need, and the type of video you want to create. Here are some tips and guidelines to help you make your decision:
Budget: How much are you willing to spend on an animated commercial video maker? DIY options are typically more affordable than done-for-you services, but the latter provides a higher level of quality and customization.
Level of customization: How much control do you want over the final product? If you require a high level of customization, consider using a done-for-you service that can create a completely unique video for your business. DIY options may offer some customization options, but they are limited compared to a professional service.
Type of video: What type of video do you want to create? Some animated commercial video makers specialize in certain types of videos, such as explainer videos, product demos, 2D animation or 3D animation.
Time for production: Do you have the time to learn how to use an animated commercial video maker and create the video yourself or is your time better spent reviewing video assets and providing feedback on content created by a professional animated video production team?
Top Animated Commercial Video Maker Services
To help you find the perfect tool for your needs, here’s a list of the top animated commercial video makers, along with the pros and cons of each:
A user-friendly DIY animation platform that offers a wide range of templates and characters.
Pros: Easy to use, large library of assets.
Cons: Limited customization options, monthly subscription can be expensive.
A cloud-based tool that provides a variety of animation styles and templates. You can also edit live action videos within their online platform.
Pros: Good selection of animation styles, affordable pricing.
Cons: Steeper learning curve compared to other animated commercial video makers.
A simple drag-and-drop tool for creating 2D animated videos.
Pros: Easy to use, one-time payment option.
Cons: Limited animation styles, lacks advanced editing features.
A popular animated video maker that offers a variety of customizable templates and a drag-and-drop interface.
Pros: User-friendly interface, extensive asset library.
Cons: Limited customization options, premium plans can be pricey.
A done-for-you animated commercial video making service. Describe the video you want and Video Igniter’s team of professional animators does all the work creating a custom animated video for you.
Pros: You can get custom animated videos made for you faster than a freelancer and for less than hiring an animation studio – even if you have no video production experience.
Cons: Costs more than a DIY animated commercial video maker.
Tips for Making an Effective Animated Commercial Video
Once you’ve chosen an animated commercial video maker, it’s important to create an effective video that will engage and captivate your audience. Here are a few tips for making an effective animated commercial video that will help you grow your business:
Use a clear message: Keep your message simple and focused. Make sure your viewers understand the purpose of the video and what you’re trying to communicate.
Develop engaging visuals: Use visuals and animations that complement and enhance your voiceover. This will help keep your viewers engaged and reinforce your message. Use colors and graphics that are consistent with your brand.
Include a clear call to action: At the end of the video, tell your viewers what you want them to do next. This could be visiting your website, signing up for a newsletter, or making a purchase.
How to Measure Success for Your Animated Commercial
To measure the success of your animated commercial, it’s important to set clear goals and track your progress. Some metrics to consider include:
Views: How many people have viewed your video?
Engagement: How many people have liked, commented on, or shared your video?
Conversion rate: What percentage of viewers took action after watching your video, i.e. making a purchase, filling out a form, contacting your sales team, downloading your app, etc?
Retention rate: How long are viewers staying engaged with your video?
To help you gauge the success of your animated commercial, it’s important to set specific goals and track your progress over time. This will allow you to identify areas for improvement and adjust your strategy accordingly. Contact us to discuss how we can help you optimize and improve your video over time so that it increases the amount of sales you get.
Deep Dive: Check out this companion article to learn how to analyze and interpret your video stats.
Common Mistakes to Avoid When Using an Animated Commercial Video Maker
Avoid these common mistakes when creating your animated commercial video:
Bad voiceover: Your voiceover should be clear, concise, and engaging. A poor-quality voiceover can detract from your video’s message. Invest in a professional voiceover artist or use a text-to-speech tool with natural-sounding voices. Make sure to choose a voiceover artist that fits your brand and delivers the message clearly.
Choosing the wrong animated commercial video maker: Make sure to choose an animated commercial video maker that offers the style, templates, designs and features that you need to create a video that matches your branding.
Develop a strong story and a clear message: Your video should tell a story that engages and resonates with your audience. Your script should be well-written and convey your message in a clear and concise way.
Hiring an Animated Commercial Video Maker vs Making it Yourself
When it comes to creating an animated commercial video, businesses have two main options: hiring an animated commercial video maker or creating the video themselves. Here are a few pros and cons to consider:
Hiring an Animated Commercial Video Maker:
Professional quality: Hiring an animated commercial video maker ensures that your video will be of high quality and effectively communicate your message.
Time-saving: Hiring an animated commercial video maker can save time and resources, allowing you to focus on other aspects of your business.
Expensive: Hiring an animated commercial video maker can be expensive, especially for businesses with limited budgets.
Production Timeline: May have longer turnaround times.
Using An Animated Commercial Video Maker To Make Videos Yourself:
Cost-effective: Creating an animated commercial video yourself can be a cost-effective option, especially for businesses with limited budgets.
Control: Making the video yourself allows for more control over the final product.
Time-consuming: Creating an animated commercial video can be time-consuming and requires some time to learn how to use the program before you can begin creating animated commercials.
Quality: Creating an animated commercial video yourself may result in a lower quality video that is less effective at communicating your message.
Limited Customization: Using a DIY animated video commercial maker means you will be limited in what you can show and customize in your video.
Ultimately, the decision comes down to your budget and the level of quality that you require for your video. If you have a larger budget and require a high-quality video, hiring a professional video production company may be the better choice. However, if you’re on a tight budget and are willing to put in the time and effort, using an animated commercial video maker can be a great way to create an engaging and professional-looking video for your business.
Animated commercial videos are a great way to engage with your audience and communicate your brand message in a fun and creative way. Using an animated commercial video maker can help you create high-quality videos that stand out from the competition, all while staying within your budget. When choosing an animated commercial video maker, it’s important to consider factors such as budget, level of customization, and the type of video you want to create.
By following the tips and guidelines outlined in this article, you can create an effective animated commercial video that drives engagement and leads to higher conversion rates.
Still have questions about animated commercial video makers?
Do you have a question about animated commercial video makers that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.
What is Video Igniter Animation?
Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.
Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:
Looking For An Animated Video Company In The U.S.?
Video Igniter is headquartered in Seattle, Washington.
Success Stories & Testimonials
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
Anonymous Customer Feedback
Get in touch!
Get a quote for us to create your animated video.