Product Animation | How To Make A Product Animation
Table of Contents
Do you want to hire an animator or animation studio to help you create a product animation but aren’t sure how to get started?
Video Igniter’s guide to animated product videos teaches you everythign you need to know including:
- How to make a product animation?
- How to find a producer for your product animation?
- What does it cost to make a product animation?
- How long does it take to make a product animation?
- Tips to help you save $1,000 or more off the cost of your production budget.
But first, let’s take a look at some examples of the types of product animations Video Igniter can create for you!
Product Animation Examples
Video Igniter can make any kind of 2D or 3D product animation for you.
Check out our animation portfolio or request access to our demo reels and price sheet.
To start making your video, contact us or schedule a call.
Are you looking for a different style of product animation? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.
How To Make A Product Animation?
Let’s do a quick overview of the production process so that you understand how product animations are created and what the key deliverables are.
1). Get A Quote For Your Product Animation
In order to figure out if you’re a good fit with the animation company you hire, reach out to get a custom quote for your product animation. Explain what kind of animation you want to create and we will follow up with a production quote and timeline to create your dream video.
2). Script
Production begins by creating a script for your product animation. We will spend some time learning about the unique benefits of your product, who your target audience is and how your product uniquely addresses their needs.
After we create the first draft of your script, we will review it with you to ensure it conveys all of your key messages in a way that’s compelling to your target audience. If revisions are needed, we’ll address all your edit requests and share an updated script for you to review.
3). Storyboard
Next, we turn your script into a storyboard so that our illustrators and animators have a blueprint to explain what they should create.
We will review the storyboard with you to ensure the visual storytelling elements of your product animation are accurate and portray your product in the best light.
4). Illustrations
Our art director will review your brand guidelines and storyboard and create multiple pieces of concept for your product animation.
You get to select your favorite visual concept and collaborate with our art director to revise and refine your preferred visual concept until you absolutely love it.
Then, we create all of the custom illustrations for your product animation and give you an opportunity to request edits before approving the art for production.
5). VoiceOver
You will receive multiple voiceover auditions for your product animation. Select the one that best suits your brand voice. We’ll hire that person to record the full voiceover narration. Then, you get an opportunity to review the full voiceover and request edits before approving the audio for production.
6). Soundtrack
You will also receive several soundtracks to review for your product animation. Music is used to set the tone, pace and energy of your animation. It can also be used to enhance the presentation of key moments in your video. Select the one you feel fits best for your brand. Then, we will buy the broadcast rights for that music so we can legally use it in your animation.
7). Animation
Now that everything is approved, we can create your product animation! As soon as the first draft is ready, we will share it with you to review with your team and members of your target audience. Collect everyone’s feedback and send it to us. We will incorporate your revisions and render out the final draft of your product animation for you to use.
How To Find An Animator For My Product Animation
This subject deserves it’s own article. Which is why we wrote one specifically to explain how to hire an animator.
In that article, you’ll learn:
- What to look for when hiring an animator?
- How much different types of animators cost?
- Tips to help you negotiate your production budget.
- and a whole lot more!
What Does It Cost To Make A Product Animation?
Product animations can be made for less than $5,000 for a 60-second video. If the video includes animated characters, add a few thousand dollars. 3D product animations cost 2-4x more to create.
Get a custom quote for your product animation.
How Long Does It Take To Make A Product Animation?
Most 2D product animations can be created in 4-6 weeks. 3D product animations take 2-4x more time to create.
If you need to speed up production for a fast approaching deadline, we offer rush delivery animation.
Budget Saving Tips
Combine these budget saving tips to save $1,000 or more off the cost of your product animation:
1). Write The Script For Your Product Animation
Script writing costs start at $500 for each 60 seconds of animation we create for you. You can skip this production cost by writing the script for your animation (don’t worry – we can help you polish it up and make it production-ready). Download our free script writing template to help you get started.
2). Create The Storyboard For Your Product Animation
Storyboard costs also start at $500 for every 60 seconds of video we create for you. You can forego this production cost by downloading our storyboard template and creating the storyboard for your product animation.
3). Start Production ASAP
Rush delivery costs can increase your product animation budget by 25% – 50% or more! Avoid rush delivery costs by starting production ASAP!
4). Use Free, Legal Music
Most stock music can be licensed for $19-$399. Popular songs cost thousands of dollars to license for commercial projects. One alternative to consider is sourcing free music from websites like Incompetech and Facebook’s Sound Collection.
5). Record The Narration For Your Product Animation
Most voiceovers cost $49-$500 for prouct animations. National campaigns may require a more expensive broadcast license to buy out the rights for your video’s narration. If you want to forego this production cost, you can record a professional quality voiceover at home for free! Learn how by watching 1:31 in this video.
Still have questions about product animations?
Do you have a question about product animations that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.
What is Video Igniter Animation?
Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.
We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!
Need help syndicating your animated video? Ask us about video promotion!
Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:
Looking For A Product Animation Company In The U.S.?
Video Igniter is headquartered in Seattle, Washington.
Success Stories & Testimonials
Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.
“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”
Clair Simpson – VP Marketing, Repool.com
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder, Path8 Productions
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
Get in touch!
Schedule a call to discuss your animated video project.
Get a quote for us to create your animated video.
Request access to our newest price sheet.
Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.
