B2B Animation: A Comprehensive Guide for Businesses

Table of Contents

Do you want to hire a studio or freelancer to help you create a B2B animation and aren’t sure how to get started? You’re in the right place! Video Igniter’s comprehensive guide to making and using B2B animations has answers to all of your questions including:

How do I create a B2B animation for my company?
How do I find the right video producer for my animation?
What does it cost to create a B2B animation?
How long does it take to make a B2B animation?

All that, plus tips to help you negotiate a lower production budget and increase the effectiveness of your business video! But first, let’s take a look at examples of B2B animations that Video Igniter can create for you…

B2B Animation Examples

Video Igniter can make any kind of 2D or 3D animation for you. You can see some of our favorite example videos below. For additional production samples, check out our animation portfolio or request access to our demo reels and price sheet.

Are you looking for a different type of animation example? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples. You can also see more examples in our guide to B2B explainer videos.

How To Make A B2B Animation With Video Igniter

Let’s take a quick look at the production process so you understand how to go from the idea in your head to a custom designed B2B animation that will help your business meet it’s goals.

1). Contact Us

To get started, send us a message or schedule a call with our production team. We’ll help you figure out the production budget and timeline for your B2B animation. After we scope out your project, you will receive a production contract to sign and an invoice for the first 50% of your production budget.

2). Script

Now that production is under way, our team will spend time learning about the key messages you want to convey in your B2B animation. We will also spend time learning about your target audience and the problems they encounter. Then, we will develop the first draft of the script for your B2B animation. You will receive a link to a digital copy of your script that you can leave comments on. Our writers will work with you to revise the script until you love it!

3). Storyboard

Next, we turn your script into a storyboard. The storyboard acts like a blueprint for our illustrators and animators. It tells them exactly what to create for each sentence in your script. You will receive a digital copy of your storyboard to review and provide comments on. Our team will integrate your edits and share the revised storyboard with you to review and approve.

4). VoiceOver

You will receive a collection of voiceover auditions to listen to. Let us know which one is your favorite and we will hire that person to record the narration for your B2B animation. You get an opportunity to listen to the full voiceover and request edits (if needed).

5). Soundtrack

You will also receive several voiceovers to review. Give them a listen and let us know which one best suits your brand identity. We will take care of acquiring the appropriate broadcast and commercial license(s) so we can legally use the music in your B2B animation.

6). Illustrations

Our illustration team will review your storyboard, brand guidelines and any style references you shared with us. Then, they will develop several pieces of concept art for you to review. Select your favorite concept and let the art director know if you would like to revise or refine any of the visual details in the concept art.

After you approve the concept art, the illustration team will the approved concept as a style reference while they create all of the custom images for your B2B animation. You get an opportunity to review all of the art and request revisions before approving the art for production.

7). Animation

Now that everything is approved, we can animate! It takes about 1 week to animate a 60-second video. As soon as the first draft is ready, you will receive a link to download a copy of your B2B animation. Give it a detailed review with your internal team and members of your target audience. Collect everyone’s feedback and send it our way. We’ll integrate your edits and render out the final draft of your B2B animation.

Bonus Reading: Learn more about how to make video animations.

What does it cost to make a B2B animation?

Most 2D B2B animations cost between $1,500-$7,500 to create 60 seconds worth of video content. Fancier B2B animations that are created using 3D animation or cel animation can cost 2-4x more to make.

Get a quote for my B2B animation.

How long does it take to make a B2B animation?

Using Video Igniter’s streamlined production process, we can make animations for you in about 4-6 weeks. If your B2B animation is longer than 2 minutes and or uses cel animation or 3D animation, it could take 2-4x more time to complete the project. Need to guarantee delivery in 4 weeks or less? Video Igniter offers a rush delivery option to speed up production.

How Do I Find The Right B2B Animator For My Project?

This topic is so big, it deserves it’s own article – so we wrote one: How to hire an animator.

In the article, you’ll learn:

Where to find B2B animators.
What to look for when hiring a B2B animator.
Tips to negotiate a lower production budget.

All that and more – see it here.

How To Make A Great B2B Animation

Want to make sure your B2B animation helps your company achieve its business goals? This list is a compilation of all of the pro tips we have to help you maximize the effectiveness of your B2B animation:

7 Tips To Supercharge Your Video Script Writing
How To Write An Animated Video Script
How To Pick The Right Animated Video Style For Your Video
How To Understand & Interpret Your Video Statistics
How To Improve Your Video Conversion Rate
What To Do After You’ve Created A Business Explainer Video
How To Make A Video Animation
6 Ways To Get Higher Viewer Engagement

B2B Animation Budget Saving Tips

Looking to save some $ on your production budget? Combine these ideas to help you save $1,000 or more off the cost of your B2B animation:

Write Your Script

When you write and provide the script for your B2B animation, you save $500 off the cost of creating each minute of animation. Download our script writing template for help creating your script.

Find Free, Legal Music

Stock music costs between $10-$399 to purchase the broadcast license for commercial projects. A license for a popular song will run you over $10,000 for a 1 year license. Creating a custom soundtrack will cost at least $1,500. If you want to avoid music licensing and production costs, you can source free, legal music from websites like Incompetech and Facebook’s Sound Collection.

Create The Storyboard

By providing the storyboard for your B2B animation, you can save an additional $500 off the cost of each minute of video we create for you. Download our storyboard template and review the included storyboard creation guide to see how easy it is to create a storyboard.

Record The VoiceOver

It costs between $50-$500 to record and license each voiceover for your B2B animation. Non-English voiceovers can be even more costly to produce. Luckily, there’s an easy way to record professional quality voiceovers at home, for free! No need to buy any expensive equipment or professional software. Watch 1:31 in this video to see how.

Start Production ASAP

Rush delivery can increase your production budget by 25%-50% or more! We recommend starting production as soon as possible so you don’t have to pay extra for rush delivery costs. Send us a message or schedule a call to start the conversation about your B2B animation.

Still have questions about B2B animations?

Do you have a question about B2B animations that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is a video production service that specializes in creating custom animations. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

B2B Animation: The Complete Guide