Marketing Animation | How To Create A Marketing Animation

Do you want to hire an animator to help you create a marketing animation but aren’t sure how or where to get started?

Video Igniter’s comprehensive guide to creating marketing animations has answers to all of your questions including:

• How do I make a marketing animation with an animator or a studio?
• What can I do to improve the conversion rate of my marketing video?
• How long does it take to create a marketing animation?
• What does it cost to make a marketing animation?
• + Tips to help you save $1,000 or more off the cost of creating your marketing animation!

All that and more in this guide – but first, let’s take a look at examples of marketing animations that Video Igniter can create for you:

Marketing Animation Examples

Video Igniter can make any kind of 2D or 3D marketing animation for you.

Check out our animation portfolio or request access to our demo reels and price sheet.

To start making your video, contact us or .

Are you looking for a different style of marketing animation? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.

How To Make A Marketing Animation?

Let’s go through a quick overview of the production process for marketing animations so you have an understanding of what to expect throughout the production experience.

1). Contact Us

When you’re ready to get a quote for your animated video, send us a message and we’ll work with you to develop a production budget and timeline for your dream animation. We’ll also spend some time getting to learn:

• Who is your target audience?
• What you want to communicate in your animation?
• What do you want viewers to do after they finish watching your animation?

2). Script

Our team will use the information we learned about your company to develop the first draft of the script for your marketing animation. We’ll review the first draft with you to ensure your key messages are written in a way that resonates with your target audience and accurately represents the benefits of your product/service. If necessary, we’ll make revisions to polish up your script.

3). Storyboard

Next, we turn your script into a storyboard. The storyboard acts as a blueprint for your marketing animation. It tells our illustrators and animators what they should create for every sentence of your script.

We’ll review the storyboard with you to ensure we nail down all of the visual storytelling details. We want to make sure that the visual storytelling elements improve viewer engagement and comprehension for your target audience.

4). VoiceOver

You will receive several voiceover auditions for your marketing animation. Give them a listen and let us know which one is your favorite. We’ll hire that voiceover artist to record the full narration for your animation and give you a chance to review it and request edits before approving the audio for production.

5). Soundtrack

You will also receive several soundtracks that we feel will enhance the presentation of key moments in your marketing animation. Let us know which soundtrack you prefer and then we’ll acquire the broadcast license so that we can legally use the soundtrack in your video.

6). Illustrations

Developing the illustrations for your marketing animation starts with creating some concept art. Our art director will review your storyboard + branding and develop several unique visual concepts for your marketing video.

After you select your preferred visual concept, you can collaborate with our art director to revise and fine tune the visual details until everything is perfect. Then, we’ll create the remaining illustrations for your marketing animation and give you an opportunity to request edits before approving the art for production.

7). Animation

Now that everything is approved, we can animate your marketing video! It takes about a week to animate a 60 second video. As soon as the first draft is ready, we will share it with you so that you can review it with your internal team and members of your target audience. Collect everyone’s feedback and share it with us. We’ll integrate the edits and render out the final draft of your marketing animation so that you can start using it to promote your company.

What Does It Cost To Make A Marketing Animation?

There are three costs to consider when creating a marketing animation:

• The cost to create your marketing animation.
• The cost to optimize the conversion rate of your animation.
• The cost to promote your marketing animation.

Marketing Animation Production Cost

Marketing animations tend to cost $1,500-$25,000+ to create a 30-60 second marketing animation. Videos created using 3D animation or the cel-animation technique may add another $10,000 or more to your production cost.

Want to figure out the production cost for your marketing animation? Get a custom quote!

Video Optimization Cost

Optimizing your marketing animation helps you get more clicks, leads and sales at a lower cost. By playing with the the audience targeting options for your animation and experimenting with alternate intros and endings for your marketing animation, it’s possible to improve the conversion rate of your animation while lowering your cost per conversion.

The cost to iterate on the audience targeting for your marketing animation can range from $500-$2,000+ for each month your campaign runs.

The cost to create alternate intros and endings for your animation can increase your production cost by a few hundred or thousand dollars, depending on the number and complexity of the variations you want to experiment with in your marketing campaign.

Marketing Animation Promotional Cost

We recommend clients have a minimum budget of $2,500 per month to spend on promoting their marketing animation. Monthly video promotion costs can easily reach tens or hundreds of thousands of dollars per month depending on which audience you are targeting and how wide you want to cast your net. We recommend starting with a small budget in the first month or two so that we can fine tune the targeting of your ads and then increase your monthly ad spend as we achieve increased conversion rates for your highest performing video assets.

How Long Does It Take To Make A Marketing Animation?

2D animated marketing videos take about 4-6 weeks to create. 3D marketing animations and animations using the cel-animation technique can take 2-4x more time to create.

Need to speed up production for a deadline? We offer rush delivery animation to help you produce your marketing animation fast.

How To Make A High Converting Marketing Video?

1). Start With A Strong Hook

People decide within the first few seconds of your video if they will stick around to watch the rest. Ensure that your intro starts with a compelling hook that uniquely appeals to the needs of your target audience.

2). End With A Call To Action

Your marketing animation should end with a call to action that tells your target audience what next step they should take in order to start receiving the benefits of your product/service.

3). Test Alternate Intros & Endings

Nobody knows exactly what the best wording or phrasing is going to be – but we can test to figure out the right answer. Rather than betting the farm on a single intro or ending, we recommend clients hire us to create several alternate intros and endings for their marketing animation. That way, when we start promoting your animation, we can experiment to see which variation gets more people to watch your video and engage with the call to action at the end of your animation.

Budget Saving Tips

Combine these tips to help you save $1,000 or more off the cost of making your marketing animation!

1). Write The Script For Your Animation

Writing the script for your animation can help you save $500 or more off the cost of making your marketing animation. Download our free script writing template to help you write the script for your marketing animation.

2). Create The Storyboard For Your Marketing Animation

Storyboard costs run up to $500 for each 60 seconds of animation we create for you. You can forego this production cost by downloading our storyboard template and creating the storyboard yourself!

3). Record The VoiceOver For Your Video

Did you know it’s possible to record professional quality voiceovers at home for free? That’s right – no need to buy any expensive equipment or professional software. VoiceOvers tend to cost $50-$500 for most marketing animations but you can skip this production cost by recording the voiceover for your marketing animation yourself. Watch 1:31 in this video to learn how!

4). Start Production As Soon As Possible

Most marketing animations can be made in 4-8 weeks. It is possible to speed up the production process to create high quality videos in less time – however, rush delivery costs can increase your production budget by 25%-50% or more! Avoid rush delivery costs by starting production on your animation as soon as possible.

5). Use Free, Legal Music

Basic stock soundtracks cost $19-$399 to license for commercial purposes. It costs thousands or tens of thousands of dollars to license famous and recognizable songs for commercial video projects. You can skip this production cost by sourcing royalty free music from Incompetech or Facebook’s sound collection.

Marketing Animation Production Resources

These guides and resources are popular among people researching and reading about marketing animations:

– Frequently Asked Questions About Animation Videos For Marketing

– How To Use Video Marketing To Grow Your Business

– How To Create A Video For Business Marketing

– How To Hire And Collaborate With An Animation Video Company

– Marketing Video Animation FAQ

Still have questions about marketing animations?

Do you have a question about marketing animations that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Marketing Animation Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Marketing Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.