Animation for Product Marketing: Elevating Your Brand's Message

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In today’s competitive market, brands are constantly seeking innovative ways to capture their audience’s attention and convey their message effectively. One solution that has emerged as a game-changer is animation for product marketing. From explainer videos to dynamic advertisements, animation offers unparalleled versatility and engagement potential. In this article, we’ll explore how animation can elevate your product marketing efforts and help your brand stand out.

Why Choose Animation for Product Marketing?

Animation is more than just eye-catching visuals; it’s a powerful storytelling tool. Here’s why animation is ideal for product marketing:

Simplifies Complex Ideas: Animation makes it easier to explain complex concepts, product features, or processes. For instance, a tech company can use a 2D or 3D animated video to showcase how its product works in a simple and engaging way.
Boosts Engagement: Studies show that visual content, especially animated videos, increases audience retention. A well-designed animation can capture attention within seconds, keeping viewers engaged throughout.
Enhances Brand Identity: Custom animations allow you to incorporate your brand’s color scheme, logo, and personality, creating a cohesive and memorable experience for your audience.
Versatile Applications: Animation fits seamlessly into various marketing channels, including social media, email campaigns, websites, and trade shows.

Examples Of Animation For Product Marketing

Video Igniter can make any kind of 2D or 3D animation for you. You can see some of our favorite example videos below. For additional production samples, check out our animation portfolio or request access to our demo reels and price sheet.

Are you looking for a different type of animation example? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.

Types of Animation for Product Marketing

Different animation styles cater to various marketing needs. Here are some popular options:

1. Explainer Videos Explainer videos use animation to break down your product’s value proposition in an engaging and digestible format. These are especially useful for startups introducing a new product to the market.

2. 3D Product Demos High-quality 3D animations can showcase your product from every angle, highlighting key features and benefits in a visually stunning way.

3. Motion Graphics Motion graphics combine text, graphics, and sound to create a sleek and professional presentation. They’re great for illustrating data, stats, or key points.

4. Social Media Animations Short, snappy animations designed for platforms like Instagram, TikTok, or LinkedIn can boost engagement and increase shareability.

5. Character Animations Using animated characters to tell your brand story can evoke emotions and build a stronger connection with your audience.

Benefits of Using Animation in Product Marketing

1. Increased Conversion Rates

Animated videos can drive conversions by presenting your product’s value in a way that’s both informative and compelling. According to research, landing pages with videos see an 80% increase in conversions.

2. Better Social Media Performance

Animated content performs exceptionally well on social platforms, encouraging shares, likes, and comments. Algorithms on platforms like Instagram and Facebook prioritize video content, giving your animated posts a visibility boost.

3. Improved ROI

While animation may require an upfront investment, its long-term benefits often outweigh the cost. High-quality animations can be repurposed across multiple campaigns, maximizing your return on investment.

How to make an animation for product marketing?

Do you want to make an animation to help with your product marketing? Here’s a high level view of the 7 steps Video Igniter will guide you through to turn your idea into a custom animated video.

1). Get A Quote

Before production begins, let’s connect to learn about the animation you want to create for your product marketing. Send us a message or schedule a call to connect with our team. Our producers will connect with you virtually to help us learn:

What kind of product marketing animation you want to create.
What do you want to show in your animation?
When do you need the final draft of your animation?
What style of animation do you want to use (2D or 3D)?
How long will the animation be?

These questions help us develop a production plan and a budget for your animation. Once we agree to the scope of the project, you will receive a production agreement to sign and an invoice for 50% of your production budget.

2). Script

The first deliverable we create for your product marketing animation is the video’s script. In order to write the script, our copywriters will meet with you virtually to ask the following types of questions:

What key messages do you want to convey?
Who is your target audience?
What problems does your product solve for your audience?
What do you want people to do when they’re done watching your animation?

After we get answers to these questions, our copywriters will write the first draft of the script for your animation.

You will receive a digital copy of the script to review with your team. You can also add your comments and revision requests directly on the script.

Once you’ve finished adding all of your notes, our team will revise your script according to the feedback. Then, you will receive the 2nd draft of the script to review and approve. If additional edits are needed, our writers will continue to work with you to revise your script until you love it.

3). Storyboard

The next deliverable we create for your product marketing animation is the storyboard. The storyboard is the blueprint for your animation. It contains all the instructions the illustrators and animators need to create your video. Each page of your storyboard includes:

1). A sentence from your script.

2). A mockup or sketch of the scene.

3). Instructions that explain how everything will move in the scene.

You will receive a digital copy of the storyboard to review with your team so you can easily add your comments and revision notes directly on the storyboard. After you’ve finished adding your feedback, our team will revise the storyboard and share the 2nd draft with you to review and approve. If you want to make additional edits, we will continue to work with you to revise your storyboard until it’s perfect.

4). VoiceOver

Video Igniter’s audio team will hand pick a selection of voiceover auditions for your product marketing animation. Give them a listen and let us know which option is your favorite. We will hire that voiceover artist to record the full narration and coach them through the proper pacing and tonality they should use in the recording. We will also acquire the appropriate license(s) so we can legally use the recording in your animation for product marketing.

5). Soundtrack

You will also receive a handpicked selection of soundtrack options that can enhance the presentation of key moments in the animation for your product animation. Give them a listen and let us know which option is your favorite. Our team will take care of licensing the music so we can use it when we make the animation for your product marketing campaign.

6). Illustrations

Following the approval of the storyboard, Video Igniter’s art director will create multiple pieces of concept art for your animation. The art director will review your brand guidelines and any style references you may have shared. Then, they will create several pieces of concept art based on key scenes from your storyboard.

When you review the concept art, share your honest feedback with the art director. Let them know what you like and let them know what you don’t like. This way, the art director can revise and polish your favorite concept(s) until they’re perfect!

After the concept art is approved, our illustration team will develop all of the art for your animation based on the style of the concept art. You will receive copies of all of the illustrations so you can review them and request edits before we make your product marketing animation.

Deep Dive: If you want to create a 3D product animation, we recommend you check out this companion guide to learn about the differences in the 3D animation production process: “How To Make A 3D Animation.”

7). Animation

Now that everything is approved, it’s time to create your product animation!

Video Igniter’s animators will sync up the illustrations with the timing of the voiceover. Then they will apply animation and motion design to the scenes according to the instructions listed in the storyboard.

As soon as the first draft is ready, you will receive a link to download a copy of your animation. We recommend you review it with your internal team and members of your target audience to get a wide range of feedback.

After you’ve consolidated all of the feedback, send it to us and we will integrate your revisions and render out the 2nd draft of your product marketing animation.

Once we receive your sign off on the animation, our sound team will add subtle sound effects to the video and then balance and master the audio levels so the voiceover, music and sound effects all sound loud and clear.

At this point, you will receive the final invoice for your animation. You can download the final, unwatermarked version of your animation after payment is completed.

How much does it cost to make an animation for product marketing?

A 2D product animation typically costs between $1,750-$7,500 for a 60-second animation. High end forms of 2D animation that are created by hand drawing each frame of animation (also known as cel animation) can cost 2x-3x more to produce.

3D product animation budgets tend to range between $5,000-$50,000 for 60-seconds worth of animation.

Here are 4 ways you can get a quote for your product marketing animation:

1). Schedule a call with our production team.

2). Send us a message with details about your animation project.

3). Fill out this questionnaire about your project.

4). Request access to our pricing page.

Deep Dive: How much does animation cost?

Tips for Creating Effective Product Marketing Animations

1. Define Your Goal: Understand the purpose of your animation. Are you explaining a product feature, building brand awareness, or driving sales?

2. Know Your Audience: Tailor your animation style and message to resonate with your target audience.

3. Keep It Short and Sweet: Attention spans are short. Aim for animations that are between 30 seconds to 2 minutes, depending on the platform and purpose.

4. Prioritize Quality: Invest in professional animation services to ensure your video aligns with your brand’s image.

5. Include a Call-to-Action (CTA): Encourage viewers to take the next step, whether it’s visiting your website, subscribing, or making a purchase.

How long does it take to make an animation for product marketing?

The average timeline for a 2D product animation is about 4-6 weeks. 3D product animations will take 2x-3x more time to complete the video.

If you need to speed up the production process to meet a deadline, send us a message and ask us about rush delivery animation.

How to save money when you make an animation for product marketing

Combine these tips to save $1,000 or more off your production budget when you hire Video Igniter to create your product marketing animation.

1). Write The Script

You can save $500 off the cost of each minute of animation we produce for you if you write the script for your product marketing animation. Download our script template for tips to help you write the script for your video.

2). Record The VoiceOver

If you record the voiceover for your product marketing animation, we will omit voiceover recording and licensing costs from your production budget. Watch 1:31 in this video for tips to help you record a professional quality voiceover at home for free.

3). Use Free, Legal Music

Sites like Incompetech offer libraries of free music that we can use when we make your product marketing animation. If you find a free song we can legally use, send it to us and we will omit music licensing costs from your production budget.

4). Create The Storyboard

You can save an additional $500 off the price of each minute of video we create for you if you also make the storyboard for your animation. Download our storyboard template and storyboard creation guide to see how easy it is to create a storyboard for your animated product marketing video.

5). Start Production ASAP

Rush delivery is available if you need to speed up the production process to meet a deadline – however, rush delivery can increase your production budget by 10%-25% or more. If you want to minimize or avoid paying extra for your product animation, schedule a call with our team ASAP or send us a message today so we can start planning your video project.

Animation For Product Marketing Production Resources

These resources are popular among people reading and researching ways to create an animation for product marketing:

Frequently Asked Questions About Making An Animated Product Video
How To Make A Product Animation
How To Write An Animated Video Script

How We Can Help

At Video Igniter Animation, we specialize in creating custom animations tailored to your product marketing needs. Whether you’re looking for a captivating explainer video or an engaging social media animation, our team of talented animators is here to bring your vision to life.

Still have questions about making an animation for product marketing?

Do you have a question about making an animation for product marketing that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

Looking For An Animation Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Couldn’t be happier with Derek and his team. The quality of the work for the cost far exceeded expectations and surpasses anything in the market. Derek was patient, offered many revisions, and was overall great to work with.”

Alex Novick – Founder, Sproutly.com

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Animation for Product Marketing: Unlocking Engagement and Driving Sales