Visual Content Marketing: Grow your business with visual assets

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Linkedin’s (former) Sr. Manager of Content Marketing Jason Miller explains why it’s important to make beautiful, visually engaging marketing content. If you want to grow your business, it’s time to invest in great designers to create custom images, infographics, animated videos, memes, slide decks and more! Video Igniter distilled Jason’s wisdom into a short animated video below:


 

 

Animated Video Transcript:

 

1). Introduction – why does visual content matter?

 

visual content
We are all visual thinkers.

75% of the sensory neurons in our brains process visual information.

 

2). What is changing in the world of content marketing?

content marketing examples

Types of visual content marketing assets you can create to grow your business.


The rise of visual content marketing is forcing marketers everywhere to reevaluate their approach to content marketing.


content marketing with text


No longer can a marketer rely solely on white papers and blog posts to get their message to prospective buyers and customers.

The visual is the new headline.

And it’s vital to include a compelling visual element across all marketing campaigns.

 

branded visual marketing content

Examples of branded visual marketing content.


Doing so will help to differentiate your content from the masses, while giving your customers and prospects a quick snapshot of the main points and drawing them in to the bigger conversation.

 

Differentiate your marketing content by making it visual.

Differentiate your marketing content by making it visual.

 

3). Wondering how you can create visual content for your marketing?

How do I create visual content?

How do I create visual content?


How do I create visual content, you ask?

The best way is to reimagine the content you already have into a visual format, such as an infographic or slide share deck.

 

Reimagine your existing marketing content into a visual format.

Reimagine your existing marketing content into a visual format.

 

4). How does visual content improve your marketing?

Visual language helps with:
– Decision Making
– Persuasion
– Retaining information longer

 

Visual content improves marketing

Visual content improves marketing.


In this fast paced attention economy, visual content wins!

End of video transcript.

5). Why are animated videos a great form of visual marketing content?

Animated videos are one of the best forms of visual content today. You can create visuals to show anything you want. This can be used to educate people about things that are difficult to understand. It can also be used to tell wild, crazy and memorable stories to help people understand and remember what your product or service does. Everything in the “Visual Language” diagram above holds true for animated content. Animated videos aid in decision making, they’re more persuasive than text alone and they leave a longer lasting impression in your target customer’s mind.

For a deep dive on the benefits of using animated videos to improve your digital marketing, check out this companion article:

 

6). How to create animated video content

– Learn how to make a 2D animated video.

– How do you get a 3D animated video made?

– Looking for a DIY option? Check out cheap ways to make animated videos.

– How much does animation cost?

How long does it take to make an animated explainer video?

 

Hire Video Igniter to Create An Animated Video

World class design talent at prices startups can afford.

We can make any kind of 2D or 3D animated video content you can imagine.

+20 reasons companies love hiring us to create animated videos.

Demo Reel: 


 

Visual Marketing Content Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about making an animated video to support your visual content marketing efforts

Schedule a call with our production team to discuss your content marketing goals.

Get a quote for your animated visual content.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your visual content.

Schedule a call with Video Igniter's production team to discuss your animated video project.

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