Explainer Video Price: How To Calculate The Price For Your Explainer Video

Do you want to figure out the explainer video price for your next video project? If so, you’re in the right place! Video Igniter‘s guide to explainer video pricing explains everything you need to know about how to calculate the production budget for your new video. In this guide, we’ll cover:

• How to calculate the price for your explainer video?
• What costs factor into the price of making an explainer video?
• Examples of explainer videos made with small, medium and large budgets.
• Learn how to save +$1,000 off the price of making your explainer video.

What Is The Price Range For Making Explainer Videos?

The price for making an explainer videos can be as little as a few hundred dollars and upwards of $100,000 or more for each 60-seconds of animation.

Prices for most 2D explainer videos range between $1,500-$10,000 to create each minute of animation. Prices for 3D explainer videos cost 3-4x more to create.

Looking for a production quote? Get a quote for your explainer video’s price.

What Goes Into The Price Of Making An Explainer Video?

The explainer video production process has 6 main phases, each with it’s own production cost. This breakdown will help you wrap your head around the different pricing variables that go into creating a custom explainer video.

1). Script Writing (Price: $500/Minute)

The foundation of every explainer video is the script. Our team will spend time learning who your target audience is and what your main talking points are. Then, we’ll use that information to draft a script for your explainer video. You get an opportunity to review the script and request revisions before approving the script for production.

The price to create your script is $500 for each 60 seconds of animation. This means if we are creating a 90 second animation, the price for us to research, write and revise your script for you is $750 ($500/min x 1.5 minutes).

Budget Saving Tip: You can skip this production cost and lower the price of making your explainer video by writing the script for your project. Download our free script writing template to help you get started.

2). Storyboard Creation (Price: $500/Minute)

Next, we need to turn your script into a storyboard. The storyboard acts as a blueprint for your explainer video. Our illustrators and animators need a storyboard so that they have clear instructions that explain what they are supposed to create, show and animate during every sentence of your script.

The price for making a storyboard is $500 for every 60 seconds of video we create for you. This means if we are creating a 30 second explainer video, the price to create your explainer video’s storyboard is $250 ($500/min x 0.5 minutes).

Budget Saving Tip: You can skip this production cost and lower the price of making your explainer video by creating the storyboard for your project. Download our free storyboard template to get started.

3). Illustrations (Price: Variable)

Illustration costs for a custom animation have a wide range. The higher the budget, the better your illustrations will be. At a minimum, we recommend spending $500-$1,000 for every 60 seconds of 2D animation that we create for you.

More realistically, expect to spend $1,500-$3,000 for 60 seconds worth of custom illustrations for your explainer video. The price for animated explainer videos that include custom illustrated characters tend to cost a little more to create because of the extra time and detail they take to create.

When it comes time to create illustrations for your explainer video, our art director will develop multiple visual concepts for your video. You get to pick your favorite art concept and refine the visual details with our art director until you absolutely love it. Then, our illustration team will create all of the custom art for your explainer video. You get an opportunity to review all of the illustrations and request revisions before approving the art for production.

4). VoiceOver (Price: $50-$500+)

The price to record a voiceover for an explainer video typically ranges between $50 and $500. If you plan to use your explainer video in a paid promotional advertising campaign, an additional voiceover licensing cost may be added to your video’s production price.

Our team will select several voiceover auditions for you to review. After you review them and select your favorite voiceover artist, we will hire them to record the full voiceover for your explainer video. You get to listen to the full recording and request edits before approving the recording for production.

5). Soundtrack License (Price: $50-$500+)

Most explainer videos include some form of music to set the mood and emphasize key moments in your video. The price for most stock soundtracks ranges between $50-$500 for a basic broadcast license.

If you want to use a well known song and or you plan to use your explainer video in a paid media campaign that will be seen by millions of people, an additional broadcast license will be needed to secure the rights to use the music in your commercial.

Our team will select several soundtrack options that will enhance the the presentation of your explainer video. Let us know which one is your favorite and we’ll acquire the appropriate broadcast license so that we can legally use the music in your video.

6). Project Manager (Price: 10% of Production Cost)

Project managers are the unsung heroes of animated explainer video projects. They help keep your project moving forward so that your explainer video can be delivered on time and on budget. Project management costs generally equate to about 10% of your video’s total cost.

7). Animation (Price: Variable)

The largest piece of your explainer video’s production price are the animation costs. Animation prices range widely from a few hundred dollars up to tens or hundreds of thousands of dollars, depending on the length and complexity of the animation style used for your video. Most explainer videos you see online allocate $500-$3,000 in their video’s production budget to cover the animation phase of production.

How To Calculate The Price For Your Explainer Video?

Learn how to estimate the price of your explainer video in 5 steps:

1). Are You Providing The Script For Your Explainer Video?

If so, the price for creating explainer video’s script = $0. If you want Video Igniter to write your script for you, add $500 to your production budget.

2). Are You Creating The Storyboard For Your Explainer Video?

If so, the price to create your storyboard is $0. If you want Video Igniter to create the storyboard for your explainer video, add $500 to your production budget.

3). How Much Do You Want To Spend on Visual Production?

The higher your visual production budget, the more beautiful, modern and original your explainer video will look. We recommend a minimum budget of $1,500 for a 2D, 60-second animation. For a modern, original looking animated explainer video, we recommend budgeting $3,000-$6,500 for each 60-seconds of video that we produce for you. For 3D animations, we recommend budgeting 3-4x more for the visual production budget.

4). Are You Providing The VoiceOver or The Soundtrack?

VoiceOver and soundtrack costs are included in the price to make your video. If you plan to provide the soundtrack or the voiceover for your explainer video, you can subtract $50 from the price of your explainer video. If you are providing both the soundtrack and the voiceover, you can subtract $100 from your production budget.

5). Multiply By The Length

The number you’ve calculated at this point is the price to create a 60 second explainer video. Now, it’s time to multiply that rate by the number of minutes of animation you want us to create.

If you want us to create a 2.5 minute explainer video, multiply the price per minute by 2.5 to get your production price. If you want us to create a 30 second explainer video, divide the cost per minute in half to arrive at the production price for a 30 second video.

6). Rush Delivery (Optional)

If you need to guarantee delivery of your explainer video within a short timeframe, Video Igniter offers rush delivery animation to speed up the production process. Contact us to get a rush delivery animation quote for your explainer video project.

 

Now, let’s take a look at explainer videos that Video Igniter can make with small, medium and large budgets!

Explainer Video Price Examples ($1,500-$2,500 Budget)

Are you looking for a different style of animation? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.

Explainer Videos Price Examples ($3,750-$5,750 Budget)

 

Premium Design Explainer Video Examples

These explainer videos cost +$10,000 to create each minute of animation.

 

Video Igniter can make any kind of 2D or 3D explainer video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

 

How to Lower The Price Of Your Explainer Video

Want to save $1,000 off the price of making your explainer video? Combine these tips to save $1,000 or more off of your video’s production budget:

1). Write The Script For Your Explainer Video

Video Igniter’s world-class script writing team has written hundreds of scripts for explainer videos for Fortune 500 companies, marketing agencies, non-profits and tech startups. We’re happy to lend our script writing expertise to develop a script for your explainer video that conveys your key talking points to your target audience in a way that resonates with them.

That being said, if you want to write the script for your explainer video, you can save $500 for every minute of animation we create for you. Download our free script writing template for help writing your script.

2). Create The Storyboard For Your Explainer Video

Video Igniter can also help you create the storyboard for your explainer video. That being said, if you want to take on the role of creating your storyboard, you can save $500/min off the price of your explainer video.

No artistic skills necessary; just document your ideas and we’ll make sure your explainer video looks great! Download our free storyboard template to start creating your storyboard.

3). Start Production As Soon As Possible

Rush delivery costs can increase the price of your explainer video by 25%-50% or more! You can avoid this production upgrade by starting production as soon as possible!

4). Record The VoiceOver For Your Explainer Video

Did you know it’s possible to record professional quality voiceovers at home for free? You don’t need to buy any expensive software or fancy production equipment. Watch 1:31 in this video to learn how you can record your own voiceover for free and skip this production cost!

5). Use Free, Legal Music

Using free, legal music can shave a little money off of the production price for your explainer video. Check out Incompetech for free music you can legally use in your explainer video. If your video is going to be used on Instagram or Facebook, you can get free music from Facebook’s sound collection.

For more cost-saving tips, check out our article about creating affordable animations.

Still have questions about explainer video pricing?

Do you have a question about the price of your explainer video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Do you want to create an explainer video for your cryptocurrency or an animated video to explain how your blockchain technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Explainer Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Get in touch to figure out your explainer video’s price!

Schedule a call with our production team to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.