How Visual Content Marketing Can Grow Your Business

Table of Contents

Linkedin’s (former) Sr. Manager of Content Marketing Jason Miller explains why it’s important to make beautiful, visually engaging marketing content. If you want to grow your business, it’s time to invest in great designers to create custom images, infographics, animated videos, memes, slide decks and more! Video Igniter distilled Jason’s wisdom into a short animated video below.

If you have a question about visual content marketing that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Animated Video Transcript:

1). Introduction – why does visual content matter?

We are all visual thinkers.

75% of the sensory neurons in our brains process visual information.

2). What is changing in the world of content marketing?

Types of visual content marketing assets you can create to grow your business.

The rise of visual content marketing is forcing marketers everywhere to reevaluate their approach to content marketing.

No longer can a marketer rely solely on white papers and blog posts to get their message to prospective buyers and customers.

The visual is the new headline.

And it’s vital to include a compelling visual element across all marketing campaigns.

Examples of branded visual marketing content.

Doing so will help to differentiate your content from the masses, while giving your customers and prospects a quick snapshot of the main points and drawing them in to the bigger conversation.

3). Wondering how you can create visual content for your marketing?

How do I create visual content, you ask?

The best way is to reimagine the content you already have into a visual format, such as an infographic or slide share deck.

4). How does visual content improve your marketing?

Visual language helps with:
– Decision Making
– Persuasion
– Retaining information longer

Visual content improves marketing.

In this fast paced attention economy, visual content wins!

End of video transcript.

5). Why are animated videos a great form of visual marketing content?

Animated videos are one of the best forms of visual content today. You can create visuals to show anything you want. This can be used to educate people about things that are difficult to understand. It can also be used to tell wild, crazy and memorable stories to help people understand and remember what your product or service does. Everything in the “Visual Language” diagram above holds true for animated content. Animated videos aid in decision making, they’re more persuasive than text alone and they leave a longer lasting impression in your target customer’s mind.

For a deep dive on the benefits of using animated videos to improve your digital marketing, check out this companion article:

https://videoigniter.com/digital-marketing-animated-video/

6). How to create animated video content

– Learn how to make a 2D animated video.

– How do you get a 3D animated video made?

– Looking for a DIY option? Check out cheap ways to make animated videos.

– How much does animation cost?

– How long does it take to make an animated explainer video?

What Is Visual Content Marketing?

Visual content marketing is the strategic use of visual assets—like images, infographics, videos, memes, GIFs, slide decks, and data visualizations—to communicate your brand’s message, engage your audience, and drive business results. In today’s digital-first world, where attention spans are shorter than ever, visual content stands out and conveys information faster than text alone.

Consumers are bombarded with content every day. Visual content not only helps cut through the noise but also makes information more digestible, memorable, and shareable. According to HubSpot, content with relevant images gets 94% more views than content without.

Why Visual Content Marketing Works

There’s a reason why visual content marketing has become a staple in modern digital strategy:

Increased Engagement: Visuals are more likely to be shared, liked, and commented on. Platforms like Instagram, TikTok, Pinterest, and YouTube exist solely for visual content.
Faster Processing: The human brain processes visuals 60,000 times faster than text, allowing viewers to absorb your message instantly.
Improved Retention: People retain 65% of visual information three days later, compared to only 10% when reading text alone.
Stronger Brand Recall: Consistent use of brand colors, typography, and design in visual content helps reinforce brand identity.
Boosted Conversions: Landing pages with visuals or explainer videos can increase conversion rates by over 80%, according to Unbounce.

Visual Content Marketing Strategies That Work

If you’re ready to level up your visual content marketing, consider using these strategies:

1. Create a Visual Content Calendar

Plan your visual content just like you plan your blog or social media calendar. Identify what visuals are needed for upcoming campaigns, blog posts, product launches, and seasonal promotions.

2. Repurpose Existing Content

Convert blog posts into infographics. Turn webinars into short animated videos. Repackage customer testimonials into quote cards. Repurposing saves time and gets more mileage out of your content.

3. Use Storytelling in Visuals

Don’t just post random visuals. Tell a story—use characters, scenarios, and emotion to convey your message. Animated videos excel at this by letting you control every frame to align with your message.

4. Incorporate Branded Elements

Your visuals should feel like they’re coming from your brand. Use your brand colors, logo, fonts, and tone consistently across all visual content to strengthen recognition.

5. Prioritize Mobile-Friendly Formats

Over 80% of social media usage happens on mobile. Make sure your visuals are legible and optimized for small screens—especially for vertical videos and square posts.

Visual Content Marketing Trends to Watch

To stay competitive, here are the latest trends in visual content marketing worth paying attention to:

Short-Form Video Dominance: TikTok, Reels, and YouTube Shorts are leading the charge. Marketers are using short-form videos to grab attention and funnel viewers into longer content.
AI-Generated Visuals: Tools like DALL·E and MidJourney are enabling marketers to create custom visuals at scale.
Interactive Visuals: Quizzes, clickable infographics, and shoppable videos are driving deeper user engagement.
Augmented Reality (AR): Brands are leveraging AR filters and experiences on social media for immersive marketing.

SEO Tips for Visual Content Marketing

Visual content can boost your SEO rankings—if optimized properly. Here’s how:

Use Descriptive File Names: Rename image files with keywords (e.g., visual-content-marketing-infographic.png).
Add Alt Text: Describe each image with relevant alt tags to help search engines understand the content.
Compress Images: Ensure fast load times by reducing file sizes without compromising quality.
Create Video Transcripts: Just like in this post, adding a transcript helps Google index your video content.
Embed Videos from YouTube: It helps drive more traffic, increases time on site, and can improve bounce rates.

FAQs About Visual Content Marketing

What industries benefit from visual content marketing?

All industries can benefit—from tech and finance to fashion, healthcare, and education. If your audience uses the internet (hint: they do), they’re more likely to engage with visuals over plain text.

How often should I publish visual content?

Consistency is key. Depending on your resources, aim for at least one visual content piece per week—whether it’s an infographic, a short video, or a custom social media graphic.

Do I need to hire a designer for visual content marketing?

Not always. While a professional designer will elevate your brand, many tools like Canva, Adobe Express, and Lumen5 make it easy to create visual content yourself. But for high-impact content like animated videos or branded motion graphics, hiring a studio like Video Igniter is a smart investment.

Visual Content Marketing Resources

These popular visual content resources are recommended for your video production journey:

How to create animation videos for marketing?

How to create a video animation?

Video Marketing 101

How to create high-performing animated video content?

Hire Video Igniter to Create An Animated Video

World class design talent at prices startups can afford.

We can make any kind of 2D or 3D animated video content you can imagine.

+20 reasons companies love hiring us to create animated videos.

Demo Reel:

Visual Marketing Content Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about making an animated video to support your visual content marketing efforts

Schedule a call to discuss your content marketing goals.

Get a quote for your animated visual content.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your visual content.

Visual Content Marketing: Grow your business with visual assets