Video Animation

How To Create And Use Video Animation

Video animation is an incredible tool for getting your message out to a large audience in a way that people will pay attention, understand and remember what was said. In this article, we answer the most commonly asked questions about video animation including:

  • How can I use video animation to grow my business?
  • How to make an animated video?
  • How to find the right animator for my video?
  • What it costs to make an animate video?
  • How to find the right animator/studio for my project.
  • …and more!

Video Animation

If you have a question about video animation that isn’t answered in this article, use this form to contact us with your question, or click the image below to schedule a call with our production team.

Schedule a call with our team to ask your question.


How can I use video animation to grow my business?

There are many ways video animation can help you grow your business. Here are some of the main benefits video animation can deliver for your company:

Increase awareness

Video animations are a delight to watch and fun to share with people. Eye catching colorful thumbnails make these videos stand out in the ocean of live-action Internet videos and makes people more likely to click play.

Increase awareness with video animation

Retain viewers

Videos of people talking on camera get boring, fast! And viewers tune out quickly. It’s hard to pay attention to someone blabbing on camera for more than a few seconds. By interspersing your shots with b-roll and animated video sequences, you give viewers’ attention something new to latch on to which keeps them engaged longer.

Generate leads and close sales

Landing pages with video animations on them help increase the conversion rate of that page. Whether it’s a sales page or a landing page to generate new leads, animated marketing content can help you improve your business outcomes.

Makes it easy for people to understand something new

They say a picture is worth a thousand words. Animate the details of that picture and you can supercharge people’s understanding of something new – even if you aren’t using words at all! Animated videos can be used to visualize new concepts and ideas by creating visual metaphors and moving the elements around so people can understand the topic and how all its elements relate to one another.

Makes it easier to understand and remember new complicated information

Makes it easy for people to remember content

Creating animated visual metaphors to support the content of a voiceover narration enhances people’s ability to retain the new information they learn.

Learn More About Animated Ads and Video Promotion

To learn more about the tactical marketing side of using your video animation to promote your business, check out this companion article:

Animated Ad

How to find the right animator for my video?

Choosing the right animator for your project is a key step in the production process. Here are some resources to help you find the right animator for your project, budget and desired visual style:

How to find the right animator for my video

How to make a video animation?


After you’ve selected an animated video production company to help you create your video animation, they will want to learn more specifics about the animated video they are creating for you. Typically they will send you a questionnaire to get all your details in writing. Other times they will have you schedule a call to discuss your project details.

Fill out a questionnaire for your video animator

In either case, this is your opportunity to share information like:

  • What key message(s) need to be included in your video animation?
  • What visual style do you want to use for your animation?
  • Who is your target audience and how do you speak to them?


Now that your production team knows what needs to be included in your video, it’s time to create the script. Your video producer will develop the first draft and give you an opportunity to review the script and share your feedback. At this stage in the production workflow, focus on making sure the key messages are included in the script and presented in a way that speaks to your target audience.

Writing the script for an animated video


After the script is approved, it’s time for your video animator to create the storyboard. The storyboard is the blueprint for your project. It tells the illustrator and animators exactly what to create. Without a storyboard, the production team wouldn’t have enough guidance to know what they are supposed to make – which would likely result in expensive rework to make the video look the way you want it to.

Each page of the storyboard includes:

  • A sentence from your script
  • A rough mockup or sketch of the scene
  • Directions for the animators
  • A list of assets needed to create the scene

Creating the storyboard for a video animation

When you review your storyboard, focus on the visual ideas that are being presented. Your story was established with the script; now it’s all about making sure the visual messaging enhances the understanding of the content that’s being explained.


Once the script and storyboard are locked in, your video producer can help record the voiceover for your video animation. They will audition several voiceover artists using a portion of your script. You get to listen to the auditions and select your favorite candidate. Then, your video producer will oversee the recording of the full voiceover to ensure it has the proper pacing, tone, energy and pronunciation. You will get an opportunity to review the full voiceover and request revisions before approving it for production.

Recording the voiceover for your video.


Your producer will also select some video soundtrack options that will enhance the presentation of your video animation. Give them a listen and let your producer know which one you prefer. They will then buy the license so that you can use the soundtrack in your video. If you can’t tell which soundtrack you like best, let your producer know and they can help you preview your favorite options when the first draft of your video is ready to review.

Selecting a soundtrack for your video.


Illustrations for your video animation start with concept art. The art director will review your storyboard, brand guidelines and any style references you provided. Then, they’ll select a key scene from your storyboard and develop one or more pieces of custom concept art for that scene.

Reviewing concept art.

Let the art director know which concept you prefer and if you want them to make any refinements to the visual style. When you’re 100% happy with the concept, they’ll create the remaining illustrations for your animated video.

Creating illustrations for a video animation

You will be given an opportunity to review all the art and request revisions before approving the art for animation.


Now that everything is approved, it’s time to animate! Animation takes about 1 week to create a 1 minute, 2D animated video. When the first draft is ready, give it a detailed review with your team and members of your target audience.

Creating a video animation

Collect everyone’s feedback and share it with your video producer so they can incorporate your edits and render out the final draft.

What does it cost to make a video animation?

Video production costs for animations vary widely depending on the style and length of the animation being created. To give you some ballpark numbers:

  • A 60-second custom animated 2D video can cost between $1,000-$50,000+ to produce.
  • A 60-second custom animated 3D video can cost 2-4x more to produce.
  • 90 minute PIXAR animated films cost $30,000,000-$100,000,000+ to produce.

What does it cost to make a video animation?

Looking to get a quote for your video animation? Click the image below to get in touch for a custom production quote: Get A Quote Video Igniter Animated Explainer Videos

Want to speak with someone about your video animation instead? Schedule a call with our production team to discuss your video project:

Schedule a call.

Examples of Video Animations

How long does it take to create a video animation?

There are many factors that impact how long it will take to make a video animation including:

  • The length of the video animation.
  • What style of animation is being created (2D animation or 3D animation)?
  • Who is creating the script? You or us?
  • Who is creating the storyboard? You or us?
  • How long does your team take to review assets?
  • How many rounds of revisions you request.


How long does it take to make a video animation?

Here are some scenarios to help you figure out roughly how long your video animation will take to make:

  • A 60 second 2D animated video can be produced in 4-6 weeks.
  • A 60 second 3D animated video takes 2-3x as much time to produce.
  • Feature length Pixar movies take 3-5+ years to produce.

Want to dial it in and figure out how long your video animation will take to produce? Contact us here with details about your video animation and we can tell you how long your video will take to create.

Need your animation produced quicker? We offer rush delivery animation services to help speed up production. Click the image below to learn more.

Rush Delivery Available

How to save money on your video animation production budget

How to save money on your video animation?

For more tips on making your video animation more affordable, check out this companion article:

Affordable Animation

Still have questions about video animation?

Do you have a question about video animation that wasn’t included in this FAQ?  Use this form to contact us with your question. We will follow up with an answer and then we’ll post the question and answer to this page.

Still have questions about video animation?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animated video portfolio!

Watch our explainer video to learn more about how we can help you create an animated ad for your business:


Looking For A Video Animation Studio In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Video Animation Success Stories & Testimonials

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Video Animation Success Stories & Testimonials

Get in touch about your video animation!

Schedule a call with our production team to discuss your video animation.

Get a quote for us to create your video animation.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start your video animation.

Schedule a call with our production team.