The Ultimate Guide to Animated Explainer Video Makers

Are you looking for an animated explainer video maker to help you create a custom animated video? If so, you’re in the right place!

Animated explainer videos have become an essential tool for B2B marketers to communicate their brand message, product features, and services in an engaging and effective way. With the rise of video marketing, animated explainer video makers have become an increasingly popular choice among businesses to create high-quality videos quickly and easily. In this blog post, we will cover everything you need to know about animated explainer video makers, including their benefits, how much they cost, and the best tools to use.

Examples of Animated Explainer Videos That Video Igniter Can Make For You

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our demo reels and price sheet.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

What is an animated explainer video maker?

An animated explainer video maker is a tool that enables you to create animated videos using pre-built templates, characters, and backgrounds. With an animated explainer video maker, you can create professional-looking videos that explain your product or service, showcase your brand, and convey your message to your target audience. These tools are designed to be user-friendly and require no prior experience in animation or video production.

What are the best animated explainer video makers?

There are several animated explainer video makers available in the market. Here are some of the best tools that you can use to create your own animated explainer videos:

1. Powtoon is a popular animated explainer video maker that offers a wide range of templates, characters, and backgrounds. With Powtoon, you can create explainer videos, product demos, and marketing videos quickly and easily.

 

2. Wideo is a powerful animated explainer video maker that enables you to create professional-looking videos using pre-built templates, characters, and backgrounds.

 

3. Animaker is a cloud-based animated explainer video maker that offers a wide range of features, including pre-built templates, characters, and backgrounds. With Animaker, you can create videos in different styles, including live action videos, 2D animation, and kinetic typography animation.

4. Video Igniter is a done-for-you animated video production service. Describe the video you want and Video Igniter’s team of professional animators creates a custom animated video for you. You don’t need to have any video experience. Just provide feedback when Video Igniter shares parts of your video; Video Igniter does the rest of the work for you.

 

Pros and Cons of Using an Animated Explainer Video Maker

Using an animated explainer video maker comes with several benefits and drawbacks. Here are some pros and cons you should consider before using an animated explainer video maker:

Pros:

• Quick and easy: With an animated explainer video maker, you can create professional-looking videos quickly and easily without any prior experience in animation or video production.
• Cost-effective: Animated explainer video makers are more cost-effective than hiring a professional animator or video production company.
• Customizable: Most animated explainer video makers offer a wide range of templates, characters, and backgrounds that you can modify to fit the visual style of your brand.

Cons:

• Limited customization: While most animated explainer video makers offer a wide range of templates, characters, and backgrounds, your video may end up looking similar to other videos created with the same tool. Since everyone is using the same sets of pre-created characters, know that other companies are also featuring that same character in their company branded videos.
• Lack of control: When you use an animated explainer video maker, you have limited control over what you can and can’t animate, which can result in a video that doesn’t fully meet your expectations.
• Learning curve: While animated explainer video makers are designed to be user-friendly, there is still a learning curve involved. Expect it to take you a few days to figure out how to make your first video.

What does it cost to use an animated explainer video maker?

The cost of using an animated video maker depends on the tool you choose and the features you need. Most animated explainer video makers offer subscription plans that range from basic to premium. Here are some of the popular animated explainer video makers and their pricing (as of June 2023):

• Powtoon offers subscription plans that range from $15 to $190 per month.
• Wideo offers subscription plans that range from $0 to $199 per month.
• Animaker offers subscription plans that range from $19 to $79 per month.
• Video Igniter charges based on the length of content we produce for you. Current price sheet here.

How do you use an animated explainer video maker?

Using an animated explainer video maker is a simple process that involves the following steps:

Choose a template

Most animated explainer video makers offer a wide range of templates that you can choose from. Choose a template that best fits your brand and message.

Customize your video

Once you have chosen a template, you can customize it by adding text, images, and other elements to the video.

Choose characters

Most animated explainer video makers offer a wide range of characters that you can choose from. Choose characters that best fit your brand and message.

Add a voiceover, music and sound effects

You can add a voiceover, music and sound effects to your video to make it more engaging and entertaining.

Preview and publish

Once you have customized your video, preview it to make sure everything looks good. Once you are satisfied with your video, publish it to your website, social media channels, or other marketing channels.

How do you make a custom animated explainer video?

If you want to create a custom animated video that stands out from the crowd, you can hire a professional animator or a video production company. Here are some steps involved in creating a custom animated video:

Develop a script

The first step in creating a custom animated video is to develop a script that outlines your brand message and the key points you want to convey in your video.

Create storyboards

Once you have a script, you can create storyboards that outline the visual elements of your video. Storyboards are a series of sketches that show the action and movement in each scene of your video.

Choose a style

There are several styles of animation, including 2D animation, 3D animation, whiteboard animation, and stop-motion animation. Choose a style that best fits your brand and message.

Create the illustrations

Once you have your script, storyboards, and style, you can start creating the illustrations for your animation. This process involves creating the characters, backgrounds, and other visual elements of your video. Our team will create all the art and give you a chance to review it before approving it for production.

Animate

After everything is approved, it’s time for us to animate and create the first draft of your explainer video.

Add music and sound effects

Once the first draft of the animation is complete, we’ll add music and sound effects to make it more engaging and entertaining.

Preview and publish

Now that you have the complete first draft of your custom animated video, preview it to make sure everything looks good. If there are any revisions requests, send them over to our team and we’ll make the edits. Once you are satisfied with your video, syndicate your video online: publish it to your website, social media channels, and other marketing channels.

How To Choose The Right Animated Explainer Video Maker For Your Business

Not all animated explainer video makers are created equal. While many tools promise fast, affordable results, the right choice depends on your goals, timeline, and the level of quality your brand requires.

At a high level, there are three main options:

• DIY animated explainer video maker tools (template-based platforms)
• Freelancers or small creative teams
• Full-service animation studios

DIY tools are great for speed and affordability—but they often rely on pre-made templates, limited character options, and generic visuals. This can make your video feel similar to others in your industry.

Freelancers offer more customization, but quality and reliability can vary widely depending on experience and availability.

Full-service animation studios (like Video Igniter) provide the highest level of customization, creative direction, and production quality—especially if your goal is to stand out, increase conversions, or explain something complex.

If your brand positioning matters—or if your product is nuanced—it’s often worth investing in a custom animated explainer video instead of relying solely on a basic video maker.

What Makes A High-Converting Animated Explainer Video?

An animated explainer video maker is just a tool. What really drives results is how the video is crafted.

High-performing explainer videos typically include:

1. A Strong Hook (First 5–10 Seconds)

Your video needs to immediately capture attention. This could be:

• A bold statement
• A relatable problem
• A surprising statistic

Without a strong opening, viewers are likely to drop off early—especially on social media or landing pages.

2. Clear Problem → Solution Structure

The most effective explainer videos follow a simple storytelling framework:

• Identify the problem
• Agitate the pain point
• Introduce your solution
• Show how it works
• End with a clear call to action

This structure helps viewers quickly understand why your product matters.

3. Visual Clarity Over Complexity

Animation gives you unlimited creative freedom—but more isn’t always better.

Simple, focused visuals that reinforce the narration outperform cluttered scenes. As noted in video marketing best practices, animated explainers work because they simplify complex ideas into easy-to-understand visuals.

4. Professional Voiceover & Sound Design

Audio quality has a massive impact on perceived production value. Even the best visuals can feel amateurish if paired with poor voiceover or mismatched music.

5. A Clear Call-To-Action (CTA)

Every explainer video should guide viewers toward the next step:

• Book a demo
• Sign up
• Contact your team
• Learn more

Without a CTA, you risk losing the momentum your video builds.

Animated Explainer Video Maker Use Cases (That Drive ROI)

Here are some of the most common—and highest ROI—use cases:

SaaS & Tech Product Demos

Animated explainer videos are ideal for software products that are difficult to visualize. Instead of showing complex UI flows, animation simplifies the experience into a clear narrative.

Startup Fundraising & Pitch Videos

Startups use explainer videos to communicate their vision quickly to investors. A polished animation can make your pitch more memorable and easier to understand.

Homepage Conversion Videos

Placing an explainer video on your homepage can significantly increase conversion rates by helping visitors understand your value proposition faster.

Paid Ads & Social Media Campaigns

Short-form animated videos perform well in paid campaigns because they capture attention and deliver information quickly.

Training & Internal Communications

Animation is also highly effective for onboarding, training, and internal messaging—especially when explaining processes or abstract concepts.

SEO Tip: Why “Custom” Animated Videos Often Outperform Templates

From an SEO and conversion standpoint, custom animated videos often deliver stronger long-term results than template-based videos.

Here’s why:

• Higher engagement rates → Longer time on page (good for SEO)
• Better brand differentiation → Lower bounce rates
• Improved clarity → Higher conversion rates
• Unique content → More likely to be shared and linked to

Search engines increasingly prioritize content that demonstrates experience, expertise, authority, and trust (E-E-A-T). A custom animated explainer video reinforces all four by showcasing your brand in a polished, professional way.

Common Mistakes To Avoid When Using An Animated Explainer Video Maker

Even with the best tools, there are a few pitfalls that can reduce the effectiveness of your video:

Overloading the Script

Trying to fit too much information into a 60–90 second video can overwhelm viewers. Focus on one core message.

Ignoring Brand Consistency

Using mismatched colors, styles, or tone can make your video feel disconnected from your brand identity.

Choosing Style Over Substance

Flashy animation doesn’t matter if the message isn’t clear. Story always comes first.

Skipping Strategy

Before creating your video, define:

• Who your audience is
• What problem you’re solving
• What action you want viewers to take

Without this clarity, even a well-produced video may underperform.

The Future of Animated Explainer Video Makers (AI + Custom Hybrid)

The landscape of animated explainer video makers is evolving quickly—especially with the rise of AI-powered tools.

Today, some platforms can generate basic animated videos from a script in minutes.

While these tools are improving, they still have limitations:

• Generic visuals
• Limited storytelling nuance
• Lack of brand-specific customization

This is why many businesses are adopting a hybrid approach:

• Use AI or templates for rapid prototyping
• Upgrade to custom animation for final production

This approach balances speed with quality—and ensures your final video actually stands out.

When Should You Upgrade From A DIY Video Maker?

If you’re currently using an animated explainer video maker, here are signs it may be time to upgrade:

• Your video looks similar to competitors
• You’re not seeing strong conversion results
• Your product is complex and hard to explain
• You want to elevate your brand perception
• You need a video for high-stakes use (ads, pitch, homepage)

At this stage, investing in a custom animated explainer video can unlock significantly better performance.

Ready To Create A High-Quality Animated Explainer Video?

If you’re exploring animated explainer video maker tools, you’re already on the right track.

But if you want a video that’s fully customized to your brand, designed to convert, and built to stand out—working with a professional animation team can make all the difference.

At Video Igniter, we handle everything—from scriptwriting and storyboarding to illustration, animation, and sound design—with unlimited revisions to ensure your video turns out exactly how you want.

If you’d like help creating a custom animated explainer video, you can request a quote or schedule a call to discuss your project.

Still have questions about animated explainer video makers?

Do you have a question about using an animated explainer video maker that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

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