How To Use Animated Videos For Lead Generation

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Video Igniter knows that animated explainer videos are amazing for generating awareness and leads for your business. But how does animated video lead generation work?  In this article, sales teams, startups and marketers can learn a few tips and tricks to make sure your animated explainer video is generating leads for your business.

Animated Explainer Videos Help Generate Leads

Brands on social media find explainer videos helpful to spread the word about their business to new customers. Viewers are more likely to stop and watch an animated video on their feed which gives you a better chance of connecting with a new potential customer. When people stop and watch, they’re more likely to follow your social media or at least take a visit over to your homepage to learn more about what you have to offer.

Video Igniter creates explainer videos that answer all the questions of the clients and their immediate users. The main objective of video marketing is engaging the audience, as the brain tends to absorb more visuals than texts. The animated videos created by us are short and creative. These videos include voice-over, texts, and even high-quality images that make the videos more understandable for the audience.

How To Generating Leads From Your Animated Videos

Call to Action

Your animated video must include a call to action at the end – how else are you going to get that lead? The most direct way is to use a video hosting service that enables you to put an email lead capture form Animated video content will help the audience stay on your website for an extended period. It should not be too long or too short that the audience gets bored or does not grasp the full details. The content must be entertaining. The video content should not be boring and must explain the message without hassle.

Build Brand

To grow the brand’s image, animated videos use logos, color, messages, etc., to emphasize what the company sells and the benefits of its products/services. The visual part of the animated videos helps increase the recognition of the company’s products and services at any point in time.

Improve CTR by Embedding Links

Email marketing effectively generates quality leads for the brands. You can improve the click-through rate by embedding videos in the emails, as customers will be tempted to watch your videos. Moreover, the email campaign proves quite successful if the email title and explainer video are entertaining and educational.

Content Must be the King

Content is the whole kingdom nowadays, and you must make sure that your content marketing technique must be strong enough. The explainer animated video’s voiceover must be clear, crisp, and possess the on-point branding stuff. 

These points in our explainer video will help you understand lead generation through explainer videos better. A pro-tip here, we have embedded links to related questions that you can always follow up to get more insight.

How To Collect Email Addresses From People Who Watch Your Marketing Videos

Check out this episode of The Video Igniter Show to learn how you can collect email addresses from people who watch your promo videos and automatically port that data into your CRM or email marketing service:

 

Hire Video Igniter To Make Your Animated Lead Generation Video

– World class design talent at prices small businesses can afford.

– You can hire Video Igniter to create any kind of 2D or 3D animated video you can imagine.

– +20 reasons companies love outsourcing their animation projects to Video Igniter.

Lead Generation Animation Reel

 

Animated Video Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Get In Touch About Animated Video Lead Generation or Get a Quote

Schedule a call with our production team to discuss video production or lead generation for your company.

Get a quote for your animated video project.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and then we’ll make your animated video for you.