Commercial Video Production

If you’re looking for an animated commercial video production company, you’re in the right place! Video Igniter Animation has over a decade of experience helping Fortune 500 companies, agencies and startups produce successful, high performing animated video campaigns for YouTube, social media platforms and traditional broadcast media.

Commercial Video Production Examples

Video Igniter can create any kind of 2D or 3D animated commercial for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

What are the benefits of animated commercial video ads?

Animated commercial video ads can help you generate a lot of awareness, traffic and sales in a reasonably short amount of time.

Animation bright colorful images help your message stand out in the ocean of ‘live action’ filmed commercials. Additionally, animated visuals helps keep viewers focused on your message longer while improving their comprehension and retention of the information presented.

Why choose Video Igniter to be your commercial video production company?

Video Igniter‘s commercial production team will help you develop custom animated eye-candy visuals and a compelling script that speaks directly to your target audience’s specific needs.

In addition to producing your animated promotional video, our team of seasoned video promotion professionals will develop a media plan to get your video in front of the right buyers at the right time on the right platform(s).

On top of this, we will help you produce multiple versions of your animated commercial video that we can test to see which one is most cost-effective for supporting your business objectives. Once we can determine which variation has the highest video conversion rate, we’ll make it the primary video in your campaign. From there, we’ll work with your team to help you profitably scale up your ad spend.

What does making an animated commercial video entail?

In most cases, the goal is to create an animated video that is 30 seconds or less which delights viewers, highlight’s your brand’s personality and motivates them to respond to your call to action at the end of your video.

In order to achieve this, we’ll spend time with you to research and test which message(s) and keywords resonate most with your audience.

We use this knowledge to develop your script and identify relevant platforms to reach your audience.

Then, we create your video and several variations to test different messages.

Once they get your approval, we ensure your website is set up for proper media tracking to ensure we can tell which video ads are working and which ones aren’t. Then we start running small scale targeted ad tests to see which videos, messages and platforms are driving results.

From there, we’ll fine tune the targeting and allocate more budget towards the platforms and videos that are delivering the most results.

With is the video production process for commercial ads?

Questionnaire/Phone Call

Commercial video production begins with a questionnaire or a to learn what the business and communication goals are for your video promotion campaign. We also use this as an opportunity to learn about your target audience and what sort of visual and creative concepts you have in mind for your video. If you don’t have any, that’s ok! We can help where ever you’re starting from.

Audience Research

Our team will spend time researching your target audience to learn more about the kinds problems they experience and how your product/service can help make their lives better. We’ll then propose several keywords and marketing phrases for the commercial video production to center around.

In some cases, we’ll do some market testing of these words before we develop the script. In other cases, we can get great data from Google to see which keywords & messages have a high probability of converting. When this happens, we’ll take our top selections and use them to develop several variations of your animated commercial. Then we’ll test the variations with small ad buys to see which variation(s) are the most effective.

Write the video script for your commercial

Now that we have identified which key message(s) we are going to focus on, we can develop your script around the presentation of that message so that it leads to a compelling call to action at the end of your ad.

Depending on the size of your budget and the amount of time we have to produce your animated commercial, we may take some time to do further testing of your script with your target audience to ensure it’s on track.

You will get an opportunity to review the script and do your own independent review with members of your target audience. Send us your feedback and we’ll incorporate your revisions so that you can approve the script for production.

Produce the storyboard for your commercial

After your script is approved, we’ll turn it into a storyboard. This acts as a set of instructions for the illustration and animation teams so they know what they’re supposed to create.

When you are reviewing this asset, focus on the ideas for the visual concepts that will bring each part of your script to life. At this point, the script should more or less be locked in. We can still make minor modifications to the script if it helps the visuals flow more effectively.

Record the voiceover for your commercial

Once the storyboard is approved, we will help audition voiceover actors for your commercial. We’ll get a few auditions recorded for each voice that’s used in your animated commercial.

You get to review all the options and tell us know which is your favorite. Then, we’ll hire your selected voiceover artists to record the full voiceover. You get another opportunity to review the audio track and request revisions before approving the recording(s) for production.

License a commercial soundtrack for your video

Depending on the size of your production budget, we’ll either help you source the production of a custom soundtrack for your animated commercial – or we can help you license an existing soundtrack for online and traditional broadcast media.

Create illustrations for your animated commercial

As soon as your storyboard is approved, our commercial art director will begin developing concept art for your animation. You will receive multiple concepts to review.

Share your honest feedback with the art director. Let them know which concept(s) you prefer and what you dislike. You can continue to work with the art director to refine the style of the concept art until you’re thrilled with it.

Once the concept art is approved, we’ll create all of the illustrations for your animated commercial ad. You get an opportunity to review all of the custom illustrations and request revisions before approving the art for production.

Produce your animated commercial

Now that your voiceover and illustrations are approved, we can animate your commercial. The animation phase of commercial video production can take 1-4 weeks for a 30-second spot. 2D animations may only take 1-2 weeks; 3D animated videos require more time to get all the work done.

When we send you the first draft, give it a detailed internal review. Ideally, you should review it with members of your target audience. If needed, we can also help with this.

After the review, send us your revisions and we’ll incorporate them before rendering out the final draft. We’ll also produce several variations of your commercial at this time.

Start your commercial ad campaign

Now that your video ad(s) are ready to go, we can begin your campaign! Campaigns tend to start with small scale tests on different platforms to identify which ones deliver scalable results. After we’ve identified which platforms and variation(s) of your video are most effective, we’ll focus your ad budget on the version(s) that are delivering the best results.

After we’ve identified the winning video(s), we can continue to work with you to gradually scale up your ad buy. As the videos deliver more sales, your company can allocate a larger budget to video promotion, which, in turn, will result in even more sales.

How much does animated commercial video production cost?

There are three different costs associated with commercial video production:

• Research
• Commercial Video Production
• Video Promotion & Campaign Optimization

We offer all three commercial video production services and understand that some clients need help with everything while others may just need help with one or two things.

To give you a ballpark, here are some price ranges for each of the three commercial video production costs.

Research: $2,500-$10,000

The first part of the commercial video production budget goes towards researching, identifying and testing which words, messages and platforms are going to be most effective for reaching your target audience with your video campaign.

Commercial Video Production: $3,000-$50,000+

Simple, 2D animations can be made for under $5,000. However, one of our goals with animated commercial video production is to create a stellar first impression. This means making gorgeous, original animated eye-candy visuals for people to enjoy. With a budget north of $10,000 we can help you develop more high end visual design using hand drawn frame-by frame animations and 3D animation.

Video Promotion & Campaign Optimization: $3,000-$100,000+/month

For most campaigns, we like to spend the first 3 months doing smaller-scale ad tests to see which variation of your video performs best on different platforms. Once we’ve dialed in the most cost-effective ad-buys, we’ll work with you to profitably scale up your ad spend.

Other campaigns may only run for a few weeks – these types of campaigns will focus on message and audience testing earlier in the production process to hone in on one or two video variations to run during the condensed promotion period.

How long does it take to make an animated commercial video?

Most 30 second animated videos can be produced in 2-5 weeks if you already have your script developed. Commercials using advanced animation techniques like 3D animation or frame by frame animation will take more time to produce.

Need your video fast? We offer rush delivery animation.

Want to figure out how quickly we can make your animated commercial? Click here to send us a message.

What Makes a Successful Commercial Video Production in 2026?

The landscape of commercial video production has changed dramatically in recent years. With more brands competing for attention across YouTube, social media, OTT platforms, and connected TV, marketers can no longer rely on generic ads or outdated production tactics. To stand out, your commercial must be engineered for performance from the very beginning.

Successful commercial video production today means combining audience insights, compelling storytelling, high-impact visuals, and data-driven optimization. Animated commercial videos offer an advantage here because they can evolve faster than live-action campaigns. Need to test a new message? Swap a scene. Want to improve conversion performance? Update your call-to-action or adjust visual hierarchy in the first 3–5 seconds. This flexibility makes animated commercial video production an ideal model for brands that want continuous improvement and maximum ROI.

At Video Igniter, we design every animated commercial with a clear objective in mind: attract the right people, hold their attention, communicate your message clearly, and motivate them to take action. This results in video ads that perform better, scale longer, and cost less to optimize over time.

Strategic Messaging: The Heart of High-Performing Commercial Video Production

Most brands assume production starts with visuals—but it actually starts with strategy. Before creating your animated commercial, our team dives into messaging development to uncover:

• What pain points matter most to your target audience
• Which benefits or value propositions influence purchasing decisions
• How to position your brand differently from competitors
• What keywords, phrases, and visual cues make people stop scrolling

This messaging work ensures that your animated commercial video production is grounded in what your prospects care about—not just what you want to say.

When your message is strategically aligned with your customer’s needs, every second of your commercial becomes more impactful. Attention spans are short, especially on platforms like TikTok, Instagram, YouTube Shorts, and Meta. Your ad has only milliseconds to make a strong impression. That’s why a thoughtful messaging strategy is one of the most important investments you can make in the commercial video production process.

How Animation Enhances Your Brand Story

One of the biggest advantages of animated commercial video production is that it allows you to express ideas visually in ways that filmed footage can’t match. Animation makes it easy to illustrate complex or abstract ideas—perfect for brands in industries like technology, SaaS, fintech, healthcare, blockchain, AI, and logistics.

Some of the top reasons brands choose animation for their commercial video production include:

1. Unlimited Creative Possibilities

You can transport viewers into any environment: futuristic cities, microscopic worlds, outer space, stylized brand universes, and more. This opens the door to creativity that live-action budgets often can’t achieve.

2. Faster Edits & Easier Variations

When you want to refresh your ad creative to boost performance, animation enables rapid testing and variation creation—even after the initial commercial has launched.

3. Strong Brand Identity Through Custom Art

Custom illustration styles help your brand develop a recognizable visual signature. Instead of relying on stock footage or generic scenes, your animated commercial can showcase an aesthetic that belongs only to you.

4. Better Communication for Complex Topics

Animation is ideal for simplifying technical, scientific, or highly detailed products and services. Through motion graphics, symbolic visuals, and explanatory diagrams, your message becomes clear and easy to digest.

5. Universal Appeal Across Platforms

Animated commercials perform well on YouTube, TikTok, Meta, OTT ads, CTV, programmatic networks, and even traditional broadcast. The bright colors and smooth movements help your ad stand out everywhere.

Why Commercial Video Production Should Include A/B Testing

A key difference between traditional ad production and modern commercial video production is the integration of A/B testing. High-performance brands never rely on a single version of a commercial. Instead, they test variations that differ in:

• Opening scenes
• Hooks or first 3 seconds
• Voiceover personalities
• Music choices
• Color palettes
• CTA styles
• Taglines
• Message sequencing

Even small adjustments can dramatically shift conversion rates. For example, we’ve seen retention rates improve by simply changing the pacing in the opening animation or adjusting the voiceover tone to match audience preferences.

Our team includes A/B testing as a standard part of commercial video production because testing is the only way to identify which version of your video drives maximum ROI. Once we find the winner, we scale the ad spend and use the insights to guide future campaigns.

How Commercial Video Production Supports Your Larger Marketing Strategy

A well-produced animated commercial does more than generate clicks—it supports your entire marketing ecosystem. Great commercial video production amplifies:

• Website landing page conversions
• Email campaign engagement
• Brand recall and recognition
• Social media engagement
• Product education
• Community building
• Influencer and affiliate marketing

Instead of thinking of your animated commercial as a stand-alone asset, think of it as a multi-purpose sales engine. You can use your commercial in product launches, pitch decks, retargeting ads, trade show screens, investor presentations, and customer onboarding campaigns.

When you invest in commercial video production, you’re building a versatile marketing tool that continues generating value long after your initial ad campaign.

Choosing the Right Length for Your Animated Commercial

Length plays a major role in effectiveness. The most common lengths for commercial video production are:

6–10 seconds

Perfect for TikTok, YouTube bumper ads, Meta short-form placements, and fast-moving awareness campaigns. Best for quick hooks and teaser messages.

15 seconds

A great middle ground with enough time to deliver a clear message while still being optimized for short-form platforms.

30 seconds

The most popular format for animated commercial video production. Allows for storytelling, pacing, and emotional engagement.

60–90 seconds

Ideal for product explainer ads, onboarding content, and performance-focused ads where clarity beats brevity.

Every platform favors different lengths, so we often produce multiple versions of your commercial to ensure it performs well everywhere your audience spends time.

Preparing for Your First Commercial Video Production Project

If you’re preparing to make your first animated commercial, here are a few tips to help you get the best possible outcome:

1. Define a single clear objective – sales, signups, downloads, or awareness.
2. Know your target audience – demographics, pain points, objections, and desires.
3. Keep messaging simple – one core idea per video yields the strongest results.
4. Make the first 3 seconds irresistible – this is where you win or lose attention.
5. Embrace testing over perfection – let audience data guide creative decisions.
6. Plan for multiple variations – these unlock better ROI and longer-lasting campaigns.
7. Stay engaged throughout production – your feedback ensures the visuals match your brand vision.

With Video Igniter, you don’t need past experience in commercial video production. Our team handles every step—messaging, design, animation, testing, and campaign optimization—so you get a polished commercial that’s engineered to perform.

Ready to Start Your Commercial Video Production?

If you want a high-performing animated commercial that actually grows your business, we’re here to help. Whether you already have a script or you’re starting from scratch, Video Igniter will guide you through every step of the commercial video production process.

Click here to contact us, request a quote, or schedule a call.
Let’s create a commercial that stops the scroll, drives conversions, and scales your marketing results.

Still have questions about animated commercial video production?

Do you have a question about animated commercial video production that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. When you use our online production platform to work with our animation team, you can get your custom animated video produced faster and for less than hiring a traditional brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Commercial Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

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Get in touch about your commercial video project!

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