How An Animated Crypto Explainer Video Can Help Your Company!

Check out some of the animated videos our team has produced for blockchain companies and cryptocurrencies.  If you have a question about crypto explainer videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

How can animated videos help your blockchain company or cryptocurrency?

Our CEO, Derek Merdinyan was interviewed on The Investor Town Hall Show to discuss how blockchain technology companies and cryptocurrencies can use animated crypto explainer videos to make it easier for potential investors to understand the value and benefits of these new companies (jump to the second half of the video/transcript – the first half focuses on Video Igniter). Unfortunately, the audio quality on Derek’s end didn’t turn out that great. So we created a transcript of the audio to share along with the video.

Blockchain Video Transcript

Daniel Wong: We’re back in investor town Ellis headquarters in San Diego, California. I’m your host Daniel Wong. On today’s program, we have the CEO of Video Igniter Derek Merdinyan here with us today. Derek, thanks so much for taking the time to join you today. So, Derek, you have a very cool business where you create these animated crypto explainer videos. And yours are just really unique in the way you have your approach there. Explain to us, though, what Video Igniter is?

Derek Merdinyan: Video Igniter is an online platform that makes it faster, easier, and more affordable to produce custom animated videos. I think the medium is exceptionally useful for explaining new information and enabling people to not only understand it but to retain the information a lot better than live-action videos. So Video Igniter as a platform helps people work with animators online to produce custom animations.

Daniel Wong: So you and I have talked a lot about this before and talk to us about the ease of that process of going back and forth, you know, asking for edits and making changes is that why your platforms offered a better solution more efficient for them. 

Derek Merdinyan: Sure, so usually, when you work with an animator, there’s a lot of fine detailed information that you want to communicate back and forth. If you’re using email to communicate with an animator, you’re probably going to have several hundred emails going back and forth. That’s a lot of information to track and manage. Whereas, with Video Igniter, you have the animator and designer creating assets for you. 

You make direct comments online. That way, all the information stays organized. And – you can produce the content much more quickly for people on both ends. It is going to be easier for you as the client to ask for specific changes and edits. It’s also going to be easier for the animators and designers to respond to the feedback that you want.

How Can An Animated Crypto Explainer Video Help?

Daniel Wong: Definitely, the major value you’re adding back to the client there. Now you did talk about the ease of the animation helping to explain complicated things to investors and people out there trying to understand the business. Now we cover a lot of cryptocurrency and Bitcoin, which is – a lot of people a brand new sector and they really don’t understand it. So explain kind of how that helps to simplify the explanation to them. And also, how does it apply to a lot of the cryptocurrency areas certainly?

Derek Merdinyan: So cryptocurrencies, like you said they’re very difficult for people to understand, and what animation allows us to do is to create visual stories and metaphors that sort of bring these ideas to life to help people understand these new scenarios and these new ways of interacting with each other. They’re just not possible to do if you’re using a camera and filming someone in person.

So we’re able to take these ideas and explain them in a much more easily digestible format. This is great for companies that are preparing for an initial coin offering because right now a lot of them are shopping around a white paper that’s very long and takes maybe 45 minutes to read. But an animated crypto explainer video is a much better way to get people through that first level of initial interest in understanding the value of the platform before they spend time digging in and reading more about these different companies.

Holding Attention: Animated Crypto Explainer Video vs Live Action Talking Head

Daniel Wong:  And I think that makes perfect sense as we talk about live-action vs. animation. Where do you see the pluses thereof the animation over the live-action? Because you know we do a lot of that, of course. But the animation, I think, makes things so much simpler, and it is a little more condensed. So it does play into the shorter attention spans they can gather a lot of information very quickly. I mean, what’s your opinion on that? 

Derek Merdinyan: You’re very right there! Not only does it help people you know get this information in a much quicker fashion. It also is able to explain things that sometimes you just can’t really explain as effectively if you have two people talking. Sometimes you need custom visuals to help explain things. We found that people don’t really pay attention to talking head videos in the same way that they pay attention to animated videos.

This interview-style we have right now it’s great because it’s a conversation. It’s a dialogue between two people, and it keeps things going. But if you just have a CEO, they’re sitting and talking to the camera. It can be easy to fall and drop off while watching that video. Whereas an animated crypto explainer video that uses ongoing graphics to illustrate and highlight what a narrator saying is going to do a much better job of explaining that complex stuff. And you as a viewer are going to have a much better job remembering that information after you finish watching. 

Other Use Cases for Blockchain Animation?

Daniel Wong: And I think that’s such an important point you make there we always talk about the art of storytelling. It’s the why not the what. And that’s something that you’re really driving home to people is getting people to connect and that that real way to these companies. So give some examples that may be of use cases besides maybe the cryptocurrency side. Maybe some good examples you have already?

Derek Merdinyan: Sure, so cryptocurrencies are using these a lot because again, it simplifies these complicated networks of transfer of value that people just aren’t really as familiar with understanding, but animations can go so much farther, particularly in the e-learning space, to help people understand new ideas, explaining new concepts.

Deep Dive: See examples of explainer video scripts and the videos they turned into.

You know animation is seen as an entertaining medium for a very long time. But I think now we’re going to see it used a lot more for explaining new information. Whether it’s internal communications for company e-learning programs to onboard new clients. There’s a whole lot of new information that’s going to be explained this way now that the medium is easier to produce. 

Sign Off

Daniel Wong: Well, Derek, that looks like we’re about out of time for today, but we like to thank our guest CEO Derek Merdinyan for joining us today. Derek, thanks so much!

Derek Merdinyan: Thank you very much! 

Daniel Wong: So, folks, you’ve seen the CEO of Video Igniter. His videos are fantastic. We’re definitely gonna use these videos. We recommend a lot of companies in the crypto and Bitcoin space think about creating an animated crypto explainer video. Especially if you want to help people understand how those particular ICOs work. So if you want to find out more information go to videoigniter.com. Also, subscribe to our YouTube channel. Follow us on Facebook and Twitter, and we’ll catch you next time!

Stay tuned for the next interviews here on INVESTORTOWNHALL.COM!

And be sure to check out our animated video portfolio to see our latest and greatest creations. Interested in learning about pricing for your video? Request access to our pricing page here.

The Power of Storytelling With Crypto Explainers

Storytelling is a powerful tool that can transform even the most complex topics into relatable, easy-to-understand content. In the realm of cryptocurrency, where abstract concepts like blockchain, mining, and decentralized finance (DeFi) are common, storytelling can be particularly effective in engaging audiences. By structuring your explainer video around a narrative, you can help your viewers connect emotionally to the subject matter. For example, telling the story of a user navigating their first crypto transaction or a business adopting blockchain technology can humanize these technical processes. When done well, storytelling helps demystify abstract concepts, making them more tangible and memorable for the viewer. Additionally, stories tend to keep viewers’ attention longer, which is key for educational content that could otherwise feel overwhelming or dry.

Understanding Your Target Audience

To craft an effective crypto explainer video, it’s crucial to first understand your target audience. Crypto content isn’t one-size-fits-all, as audiences range from complete beginners to seasoned investors. For beginners, the video should focus on explaining the basic principles of cryptocurrency in simple, jargon-free language. For more advanced viewers, the video might need to delve deeper into technical aspects or explore specific use cases and investment strategies. By segmenting your audience and tailoring your content accordingly, you ensure the message resonates with each group’s level of understanding. If your explainer video addresses a variety of audience types, consider creating different versions of the video or segments within the same video to cater to both beginners and experienced crypto enthusiasts. This way, you can effectively educate and engage a wide range of viewers.

The Role of Visuals and Animations in Simplifying Complex Ideas For Crypto Explainer Videos

One of the most significant benefits of using animated explainer videos is the ability to simplify complex ideas through visuals. Cryptocurrency concepts such as decentralized ledgers, mining processes, and blockchain protocols can be difficult to grasp without visual aids. Animation allows you to break down these concepts into digestible pieces by using charts, graphs, and metaphors. For instance, an animation can illustrate how a blockchain transaction works by showing blocks connecting in a chain, making the process visually intuitive. Additionally, animations can highlight key concepts in ways that text alone cannot, such as using motion to explain the flow of digital currency or illustrating the security of encryption with visual metaphors like locked boxes. With the right visuals, your audience can better understand abstract crypto concepts, ensuring they absorb the information more effectively.

Optimizing Crypto Explainer Videos for Different Platforms

When creating a crypto explainer video, it’s important to consider how the video will be used across various platforms. Different platforms have different technical requirements and audience expectations, so optimization is key for maximizing engagement. For example, a video intended for social media platforms like Instagram or TikTok should be short, punchy, and formatted for mobile viewing, with subtitles to ensure accessibility even without sound. In contrast, YouTube videos may allow for longer content, so you can provide a deeper dive into the subject matter. Additionally, optimizing your video for SEO by including relevant keywords in the title, description, and tags can increase discoverability on platforms like YouTube. If you plan to use the video on your website, ensure it’s embedded in an easily accessible location and includes a clear call-to-action (CTA), guiding viewers on what to do next, whether it’s signing up for a service or learning more about a product.

Tips for Creating Effective Crypto Explainer Videos

To get the most out of your crypto explainer video, it’s important to follow some best practices. First, keep the content concise. Attention spans are shorter than ever, and viewers are more likely to engage with a video that gets to the point quickly. Aim for a video length between 60-90 seconds for social media and up to 3-5 minutes for deeper educational content. Second, use clear and simple language—crypto jargon can be overwhelming for beginners, so make sure to explain any technical terms that you use. Third, make sure your visuals and voiceover are synchronized and reinforce each other. The goal is to create a seamless flow where the narration guides the visuals and vice versa. Lastly, incorporate a strong call-to-action at the end of the video, directing viewers to take the next step, whether it’s visiting your website, subscribing to your channel, or signing up for a product or service. By keeping these points in mind, your explainer video will not only educate but also drive engagement and action.

Benefits of Animated Crypto Explainer Videos Over Other Formats

Animated explainer videos have distinct advantages over other formats, such as text-based content or static graphics, particularly when it comes to engagement, retention, and simplifying complex ideas. For starters, animated videos combine motion, visuals, and sound to capture viewers’ attention in a way that text alone cannot. This makes them far more engaging, especially for a topic like cryptocurrency, which can be difficult to explain using only static images or written explanations. By illustrating abstract concepts, such as blockchain transactions or smart contracts, animations help make them tangible and easier to understand. Furthermore, animated videos are more memorable—research has shown that people are more likely to remember information presented through visual storytelling than through written content. This increases retention and allows viewers to grasp complex subjects quickly, making them ideal for explaining topics like cryptocurrency. Additionally, animation offers a creative flexibility that other formats can’t match, allowing for the creation of engaging and entertaining visuals that keep the viewer’s interest throughout.

The Future of Blockchain Animation

As cryptocurrency and blockchain technology continue to evolve, so too do the ways in which animation can be utilized to explain these complex concepts. One emerging trend is the integration of virtual reality (VR) and augmented reality (AR) with animated explainer videos. This allows viewers to interact with blockchain concepts in a more immersive, hands-on way. Imagine being able to “walk through” a blockchain network or visualize a crypto transaction in 3D, helping users understand how decentralized networks operate on a deeper level. Additionally, as personalized experiences become more common, animated explainer videos may evolve to be more interactive and tailored to individual viewers. This could include interactive elements where viewers can explore topics of interest in more depth, select their preferred learning style (visual vs. text-based), or engage in real-time simulations. These advancements will allow animated videos to keep pace with the rapidly evolving landscape of blockchain technology while offering an even more engaging, educational experience for users.

Hire Video Igniter Animation to Create Your Crypto Explainer Video

 

Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. We can even help you turn your animation into an animated NFT.

To see more animation examples, check out our animation portfolio and request access to our demo reels and rate sheet.

Contact us or schedule a call to start making your video.