Animated Blockchain Explainer Videos + 9 Examples!
Do you want an eye-catching animated blockchain explainer video to explain and promote your cryptocurrency, ICO, or blockchain service? Our team at Video Igniter has helped 50+ companies create beautiful videos that make it easy for people to understand the value of your cryptocurrency or blockchain service.
If you have a question about animated blockchain videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to schedule a call with a member of our production team:
All you need to do to get production started is to create a Video Igniter account & fill out a creative brief describing the video you want us to create. If you want to speak with someone about your video project before you get started, you can use this link to schedule a call with our production team, get a quote, or email questions to [email protected].
Examples of Animated Blockchain Explainer Videos
Why do blockchain companies make animated videos?
Get awareness for your launch
Whether you’re a large established company doing a big media product launch or an unknown startup about to unveil what they’ve been working on, animated blockchain videos are highly effective for building awareness for your product launch.
Demonstrate what your blockchain does
Animated blockchain videos are excellent for demonstrating what your blockchain does. I don’t know if you’ve tried but it isn’t exactly easy to film what a blockchain does so we use animated visuals to help people visualize what is going on.
Encourage people to use your service
At the end of the day, blockchain explainer videos are about getting people to buy. When you properly structure the script for your video, the viewer should:
– be exposed to a problem they experience
– you should exacerbate the perceived significance of that problem
– and then let the viewer know what they can buy to alleviate their problem.
If you create a video that tells a compelling story like this and add it to your website, sales will increase.
Makes it easy to share what you do
If someone is very interested in your product or kickstarter campaign, they want to tell people about the awesome thing you’re offering with likeminded people that would also be interested. Sharing photos or a link to a website makes it easy to share what you do… but sharing a link to an animated explainer video about your blockchain service is the easiest way to share and understand what your blockchain does with a large audience.
How to make an animated explainer video for a blockchain company
In order for your blockchain video to succeed, you need a compelling script. Rick Cesari is the video marketing genius that turned Oxiclean, The George Foreman Grill and Sonicare into household names. His book Video Persuasion teaches how he created TV ads that were so compelling, people were forced to pick up the phone to call and order what they just saw on TV. In the book, he interviews a veteran copywriter named “Jack” about what makes a compelling script:
“… you want to make sure you don’t just want to talk about the problem-solution, you want to take the knife, you want to twist it and really want to agitate, you want to drive home the point, this is really bothering you, isn’t it? This is really causing problems so you can’t sleep at night. Your day’s ruined because you’ve got this thing going on. You want to beat the drum much more before you offer the solution.”
To make your blockchain’s unique selling proposition compelling, spend a good portion of your video hammering home the notion that this problem is really a big issue for the viewer before you release the solution. Ensure you end your script with a call to action so the viewer knows how to gain access to the solution you offer.
Check out this companion article tips to learn about how to write a script for an animated explainer video.
After your script is approved for production, the next step is to turn it into a storyboard. Storyboarding is the process of brainstorming and documenting what visuals should be created for every sentence of your script. For animated blockchain videos, you want to brainstorm visuals that clearly illustrate to your target audience how their world will improve when they use your blockchain. The diagram below shows what should be included on each slide of your storyboard:
Downloadable Resource: Save money by creating your own storyboard. Get our storyboard creation guide and storyboard template for free.
Next, your creative team will procure voiceover auditions from 1-5 voiceover artists for your explainer video’s narration. After reviewing the auditions, let your creative team know which voice you prefer.
You should also document your script with notes to let the voiceover artist know how to pronounce difficult words, where to speed up/slow down their pacing, when to pause, where to modify their inflection/tone, etc. Your creative team will take care of getting the full voiceover recorded and will give you an opportunity to review the voiceover and request revisions before approving it for animation.
Sound helps to add more life to your animated blockchain video and provides some additional atmosphere that keeps your viewer tuned into your world. Spend some time looking at sites like AudioJungle and PremiumBeat to identify soundtracks that provide energy that compliments the visuals and voiceover for your animated blockchain explainer video.
Check out this video if you want to learn how to select the perfect soundtrack for your animated video!
After the storyboard is approved, it’s time to start creating the art for your animated video. Your design team will start by taking one scene from your storyboard and creating it using one or more unique visual styles using your logo and brand guidelines as a reference. When the art is ready to review, give it a detailed look over and let the art team know what you like and dislike about each piece of concept art.
The art team will then update your preferred concept art and give you another chance to review it and request modifications. When you’re 100% satisfied with the concept art, the illustrators will create the rest of the art for your video using the approved style frame as a reference. You will get an opportunity to review all the art and request revisions before your video gets animated.
Finally, the art is approved, the soundtrack is selected and the voiceover(s) are recorded. It’s time to animate your explainer video! It takes about one week to animate one minute of video. When the first draft of your blockchain explainer video arrives in your inbox, share it with your in house team and members of your target audience. Now is the time to make final tweaks to ensure the message accurately communicates what you want it to say to your target audience before you spend time, money and effort promoting your animated blockchain explainer video.
How to choose a producer for your animated blockchain video
Looking for an animated blockchain explainer video maker but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance video animator, or a production service like Video Igniter Animation including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your blockchain video:
– 9 Things to Look For When Hiring An Animator
– Pros and Cons of Different Animation Styles
– What’s the difference between hiring a freelance animator vs an animation studio vs Video Igniter?
– Considering making the animated video yourself? Learn about DIY options.
– What is Video Igniter Animation?
Tips to reduce your explainer video production budget
Write your own script
You know your blockchain and target market better than anyone else and can do a great job writing the script for your animated explainer video. Even if it’s only the first draft. Researching your company, competitors and target market takes up quite a few billable hours for a freelance animator or an animation studio. Instead of paying them, you could save hundreds or thousands of dollars off your production budget. Not sure where to start? Check out our scriptwriting guide for explainer videos or download a copy of our explainer video scriptwriting template.
Create your own storyboard
Creating the storyboard for your explainer video is another way to help your startup save money on your video production budget. All you need to do is brainstorm visuals to correspond with each sentence of your script. Then, document what you want to show by mocking up the scene creating a rough sketch. You could also use free clip art and icons to mock up each scene. After that, include bullet point notes of what motions you want to see in each scene. Finally, include a list of all the assets that are needed to create the scene including background scenery, characters (what do they look like?), objects, text, logos, icons, sound FX, etc.
Download our free storyboard creation template here.
Provide your own voiceover
Voiceovers are one of the least expensive parts of an explainer video’s production budget. Clocking in around $10-$300 per 60 seconds of video, you could look for your own cheap voiceover artist or record your own voiceover. Even if you don’t have professional equipment, you can record a professional sounding voiceover at home for free (check out 1:30 in the video) without having to buy any software or equipment.
Use stock assets
If funds are tight, consider using stock assets for parts of your video instead of using 100% custom illustrations. You can source free fonts and clip art online. There’s a vast library of icons you can use at The Noun Project.
Use free music
Incompetech offers hundreds of free songs you can use in your blockchain explainer video. Facebook also provides a library of songs you can use in your videos if you plan to promote them on Facebook or Instagram.
Create it yourself
Sometimes startups just don’t have the funds to hire someone to create their animated video and need to create it themselves. Luckily, there’s a growing number of simple DIY animation tools you can teach yourself to learn how to use in a few hours. To learn more about cheap animated video production options, check out this companion article.
How long does it take to make an animated blockchain video?
Animated explainer videos take 3-8 weeks to create a 1-2 minute 2D animation. It’s possible to pay extra for rush delivery but we try to avoid rush projects whenever possible. Interested in learning more about the animated video production workflow and what’s involved at each stage of production? Check out this companion article:
How long should my blockchain explainer video be?
Educational and promotional explainer videos are usually between 30 seconds and 2 minutes long. In many cases blockchain companies create 1-2 minute versions of their animated explainer video and then create shorter 10-30 second clips for online promotional ads and social media posts.
What does it cost to make an animated blockchain explainer video?
Animated videos cost between $1,500-$7,500 to create a modern looking custom animated 2D video. Script creation, storyboarding and non-English voiceovers may increase the cost of your explainer video. 3D animated videos start at $5,000-$10,000/ minute. Get a quote for your animated blockchain explainer video. Check out this article for more about animated explainer video production costs.
How do I get the most out of my blockchain video?
– 7 Tips to help you write a great script.
– Pick the right visual style for your promo video.
– 6 Tips To Increase Viewer Engagement.
– Review the Do’s and Don’ts of Promotional Explainer Videos.
– 7 Tips For Using and Improving Your Businesses’s Video.
– Learn how to interpret your video’s viewer data to see if it needs improvement.
– A/B Test variations of your promo to improve its conversion rate.
Hire Video Igniter to Create Your Blockchain Explainer
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We can make any kind of 2D or 3D animated blockchain explainer video you can imagine.
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Animated Explainer Video Demo Reel
Animated Explainer Video Success Stories & Testimonials
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
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