Explainer Video Maker

Explainer Video Maker

If you’re looking for an explainer video maker to help you create a custom animated explainer video, you’re in the right place! Video Igniter has helped hundreds of companies produce explainer videos. In this article, we answer the most popular questions we receive about making explainer videos to help you find the right production option for your explainer video.

In this FAQ, we’ll cover:

  • What are the different types of explainer video makers?
  • How do you create an explainer video?
  • What is the best explainer video software?
  • How do you find and hire an explainer video creator?
  • How do you make a free explainer video?
  • How do you save money on your explainer video budget?

Explainer Video Maker

What are the different types of explainer video makers?

Online Explainer Video Maker Options (Stock Design)

There are a handful of online video makers that provide libraries of pre-created characters, objects and scenery. You can use their online tools to lay out the objects in your scenes and then add motion so that characters and objects move in sync with your voiceover.

Notable services to check out include PowToon, Vyond, Wideo and Canva.

Online Explainer Video Maker Options (Stock Design)

Pros: This is the lowest cost option for making an explainer video. These services cost under $100/month and it only takes a few hours of your time to create the content.

Cons: The explainer videos you can make with these sites all look the same because everyone is using the same set of pre-created characters, scenes, templates and objects. If you’re looking to make a custom branded video, this isn’t the ideal option for you.

Online Explainer Video Maker (Custom Animation)

If you’re looking for an online explainer video maker that makes custom animated videos instead of using stock animations and templates, check out Video Igniter Animation – that’s us :)

Online Explainer Video Maker (Custom Animation)

All you have to do is describe the explainer video you want select your desired budget (high end animation, low cost animation or the middle-of-the-road option).

From there, our professional animation team gets to work creating the script, storyboard, voiceover, illustrations, and soundtrack for your explainer video. You get an opportunity to review all of these and request edits online. Once they all get your approval, we animate your explainer video for you!

Pros: We can help you make any kind of 2D or 3D animated explainer video that you can imagine for less than the price of hiring a full animation studio.  Everything is custom made so your explainer video is going to be a one of a kind original work of art!

Cons: Video Igniter uses real humans to make your explainer video so it’ll take a few days or weeks to create your video.

Explainer Video Software

If you’re highly motivated to make your explainer video yourself and have it be fully customized, you could get yourself a copy of Adobe After Effects and make the video from scratch.

Explainer Video Software

Pros: You can eventually learn to make any kind of custom animated explainer video you can imagine

Cons: If you don’t have any artistic ability, this is going to be an up hill journey to learn everything you need to have in your artistic and technical skillset to create a quality video.

Hire An Animation Studio

Hiring an animation studio is usually the go to route if someone wants to make an explainer video. Animation studios are great if you want to make a really long explainer video; however, explainer videos tend to be 5 minutes or less. Animation studios typically focus on longer videos (5-22+ minute episodes) but some are willing on to take on shorter projects.

Hire An Animation Studio

Pros: Animation studios are large and fully staffed to help you create explainer videos.

Cons: Hiring an animation studio is the most expensive kind of explainer video maker you can hire. Some studios only focus on specific animation styles so be sure to check out their portfolio.

Hire A Freelance Explainer Video Maker

Freelancers can help you make an explainer video. Most have the design and animation skills to help you make something fun to watch. Be sure to pay attention to their storytelling abilities; just because someone is good at creating beautiful animations doesn’t mean they’re automatically a good storyteller.

Hire A Freelance Animator

Pros: Low cost way to hire an explainer video maker to create your video for you.

Cons: Freelancers usually focus on a few specific visual styles. Since you’re working remotely, there’s always the possibility the freelancer could ghost you in the middle of production. They may or may not be able to help you develop your script and storyboard.

How do you make an explainer video?

Our explainer video maker production team has created hundreds of successful explainer videos by following this production process:

Questionnaire & Phone Call

Questionnaire & Phone Call

Production begins with a questionnaire and or a phone call to learn more details about what you want to show and communicate in your explainer video.



We use the information from the questionnaire and phone call to draft a script for your explainer video.

Send us feedback for your explainer video, we’ll incorporate the edits and send it back to you to review and approve for production.


Next, we turn your script into a storyboard – aka a set of text instructions and sketches for the illustrators and animators so they know what to create.

You get an opportunity to review the storyboard and request revisions before approving the document for production.



Our art director will develop some custom visual concepts for your explainer video.


Let them know which option you like best and they’ll work with you to refine and polish your favorite option. Then, the art director will oversee the production of all of the custom illustrations for your video.

You get an opportunity to review all of the art and request edits before approving the illustrations for production.



You will receive several voiceover auditions to listen to. Let our team know which one you like best and then we’ll hire them to record the full voiceover. You will get an opportunity to review the voiceover and request edits before approving it for production.



You will also receive several soundtrack options for your explainer video. Let us know which one you like best and then we’ll license it for use in your explainer video.


Once everything is approved, our explainer video maker team finally gets to animate your video!


Take some time to review the explainer video with your team and members of your target audience. Collect everyone’s feedback and send it to us to incorporate your edits for the final draft.

What is the best explainer video software?

For 2D animated explainer videos, the answer is Adobe After Effects. It provides all the tools you need to create custom animated motion graphics and animated characters. The learning curve is moderate; you can pick up the basics within a few hours.

What is the best explainer video software?

How do you find and hire an explainer video creator?

How do you find and hire an explainer video creator

Here are some resources to help you find and hire the right explainer video maker for your project:

How do you make a free explainer video?

Check out this companion article about how to make animated videos for free.

How do you save money on your explainer video budget?

How do you save money on your explainer video budget

✅ Write the script instead of hiring your explainer video maker to create it for you. Download our free script writing template.

✅ Make the storyboard for your explainer video. Download our free storyboard creation template.

✅ Record the voiceover for your explainer video. Watch 1:31 in this video to learn how to do it for free.

Use free legal music. Just be sure to give the artist credit.

✅ Consider using stock assets like icons, clip art, stock photos and text to reduce the illustration costs for your explainer video maker.

Still have questions about working with an explainer video maker?

Do you have a question about explainer video makers that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated explainer video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:


Looking For An Animated Explainer Video Creator In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Maker Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Success Stories & Testimonials

Looking for an explainer video maker? Get in touch!

Schedule a call with our production team to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a creative brief for your video so that we understand what you want us to create.

Schedule a call with our production team.