How An Animated Sales Video Can Improve Your Bottom Line

Animated sales videos are a highly effective way to boost your company’s sales efforts because they are engaging, concise and make your message stick in your target customer’s mind longer.

If you have a question about animated sales videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Examples of Animated Sales Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Why should you get an animated sales video for your company?

Animated sales videos are a great way to demonstrate your products and services. Your customers will be able to see what it’s like to use them instead of just seeing some still photos or a wall of text.

It’s also a great way for you to tell a story around your product or service. Letting people see how something works from start to finish helps build trust with potential clients, especially if they have never used this type of product before.

Animated sales videos make it easy for your customers to understand what your company does

Animated sales videos are a great way to simplify complex technology, software and processes. Software in particular is difficult to visualize with a video camera. But animation can be used to show images of the app and interactive elements lighting up and moving around its features are being demonstrated.

Connect with your audience in a compelling, memorable way

Animated sales videos are a compelling and memorable way to connect with your audience. With animated videos, you can get your message across in a fun and engaging way that will leave them wanting more.

Unlike boring talking head videos that simply feature the CEO talking about his product or service, animated sales videos use unique storytelling and visuals to make your message memorable. They’re also easy to follow and understand, so even if you have a complex product or service, it will be easy for potential customers to understand what you’re selling.

See which leads are most interested in buying from you

One of the best ways to use animated sales videos is to make sure that you are focusing your video marketing efforts at the right audience. You can do this by creating an animated sales video that shows off your products and services, and then using it as part of a lead generation or email marketing campaign. When you use a service like Wistia to host the video, you will be able to see which leads actually watch your video, which ones come back to rewatch and which ones drop off and lose interest.

This allows you to save time by focusing on the leads who are more likely to buy from your company instead of wasting time on those who didn’t watch your video and probably won’t purchase something from your company.

A/B Test Your Animated Video to Improve Its Conversion Rate

A/B testing is a great way to test different versions of your animated sales video to see which one performs better. You can A/B test different video thumbnails to figure out which one gets more people to click play. Testing different introductions lets you see which hook gets people interested in watching your video longer. You can also test different calls to action at the end of your video to see which version is most likely to get people to engage with your company.

 

Things To Include In Your Sales Video

To create a high converting animated video for your sales team, your video should include:

• A clear explanation of how your product or service will help your customers.
• Identify the problem your viewer has. Present a strong value proposition or series of benefits that shows how your product/service can help them. If you haven’t solved a problem for them, then why should they waste their time watching?
• Add a clear call-to-action at the end of your animated sales video. It should encourage the viewer to take the next step towards becoming a customer (i.e. download the app, contact our sales team, sign up for a free account, etc).

Animated Sales Video FAQ

How long does it take to create an animated sales video? 2-4 weeks for a 30 second 2D animated video. Double the time if you’re looking to create a 3D animation. 60 second animations take 3-5 weeks to create.

What does it cost to create a sales video using animation? Budget at least $1500-$5000 for a 30 second 2D animated video. If you don’t provide the script and storyboard for your sales video, your video animator may charge you extra for them to help these before they begin work on designing the visuals and recording the voiceover for your animation.

Types of Animated Sales Videos

Animated videos come in various formats, each suited for different business goals. Understanding which type to use for your specific needs is key to maximizing the effectiveness of your sales videos.

• Explainer Videos: These are the most common type of animated sales videos. Explainer videos simplify complex ideas, products, or services by breaking them down into easy-to-understand segments. Use an explainer video when introducing a new concept or explaining how your product works.
• Testimonial Videos: Animation can be combined with customer testimonials to add a creative twist while still showcasing real experiences. These videos help build trust by demonstrating how your product has helped others, but in a unique and visually appealing way.

• Product Demo Videos: If you want to highlight specific features of your product, an animated product demo video is the way to go. These videos use animation to show how a product works, often in a step-by-step visual manner, making it easier for customers to understand and connect with the benefits your product offers..
• 2D vs. 3D Animation: When it comes to style, 2D animation is often more affordable and quicker to produce, while 3D animation can add a layer of sophistication and realism. Deciding between these options depends on your brand image, the complexity of your product, and your budget. For example, 2D animation is great for simple explanations, while 3D works well for showcasing physical products or services in action.

Cost-Effective Strategies for Small Businesses

Creating an animated sales video doesn’t have to break the bank. Here are some cost-effective strategies that small businesses can implement to achieve impactful results without a hefty price tag:

• Use Templates: Many platforms offer pre-designed animation templates that you can customize to fit your brand. This significantly reduces production time and cost.
• Focus on Key Messages: Instead of adding overly complicated animations, prioritize the key elements of your message. Simple animations that highlight your product’s core features can be just as effective, if not more so, than intricate animations.
• Outsource to Freelancers: Hiring an in-house team may be costly for small businesses. Consider outsourcing your animation needs to freelance animators or agencies that offer competitive rates while delivering quality work.
• Reuse and Repurpose: Once your animated video is created, repurpose it across different platforms (social media, email campaigns, your website, etc.). This maximizes its value and helps ensure you get the most out of your investment.

Deep Dive: How To Make An Affordable Animation.

How Animated Sales Videos Drive Brand Identity

Animation is an incredibly powerful tool for reinforcing your brand identity. It gives you the flexibility to incorporate elements that represent your company’s values, personality, and tone.

• Consistent Style: When creating animated sales videos, it’s important to use a consistent animation style that aligns with your brand’s visual identity. Whether it’s through color palettes, character animation, or motion design, consistency helps your audience instantly recognize your brand.
• Personifying Your Brand: Animation enables you to create characters or mascots that embody your brand’s personality. These characters can make your brand more relatable and engaging, especially if they have unique traits or tell a story your audience can connect with.
• Building Emotional Connections: Animation enables you to evoke emotions that are harder to achieve with live-action video. For example, playful characters and heartwarming stories can resonate with viewers on a deeper level, helping them form a bond with your brand.

Improving SEO with Animated Sales Videos

Did you know that adding animated sales videos to your website can help boost your video SEO efforts? Here’s how:

• Increased Engagement: Videos, including animated ones, keep visitors on your website longer. The longer a visitor stays on your site, the better it is for your SEO ranking, as search engines view this as a sign of quality content.
• Better Shareability: Video content is highly shareable. People are more likely to share animated videos on social media, which generates more backlinks to your website, further improving your search engine ranking.
• Optimizing Video Metadata: To maximize your video’s SEO potential, ensure that your videos are properly tagged, include a compelling title, and have a detailed description. Also, consider adding a transcript of the video to your webpage, which will provide additional keyword opportunities for search engines to crawl.

The Psychological Impact of Animation on Viewer Engagement

Animation isn’t just entertaining—it can also have a powerful psychological impact on your audience. Here’s how:

• Color Psychology: Different colors evoke different emotions. For example, blue often represents trust, while red can stimulate action. Using the right colors in your animated video can help influence how your audience feels about your brand and prompt them to take action.
• Motion and Attention: Animation inherently involves movement, which captures attention. Dynamic motion, like bouncing, spinning, or zooming, can keep viewers engaged throughout the video, leading to higher retention rates and a better user experience.
• Storytelling to Build Trust: Animated characters and storytelling are powerful tools for creating emotional connections. A well-crafted narrative can resonate with viewers, evoke empathy, and ultimately help establish trust in your brand.

Measuring ROI of Animated Sales Videos

To determine the effectiveness of your animated sales video, tracking key metrics is crucial. Here are some important performance indicators to consider:

• View Count: This shows how many people have watched your video, giving you an indication of its reach.
• Conversion Rate: The ultimate goal of your animated video is often to drive sales or other actions (like sign-ups). Track how many viewers take action after watching the video, and adjust your strategy accordingly. (Check out our tips to increase your video conversion rate).
• Customer Retention: Video can be an excellent tool for nurturing existing customers. Use your animated sales video to drive engagement, encourage repeat purchases, or even prompt upselling. Measuring customer retention is a great way to assess the video’s long-term impact.
• Case Studies: Including case studies or success stories in your blog can help reinforce the effectiveness of animated sales videos. By showcasing real-world examples of businesses that have seen positive results, you can provide concrete evidence of the ROI.

Interactive Elements in Animated Sales Videos

Interactive elements can make your animated sales videos even more engaging and effective at driving conversions. Here’s how you can add interactivity:

• Clickable Links: Add clickable buttons or links within the video that lead to landing pages, product pages, or special offers. This enables viewers to take immediate action, reducing the friction in the buyer’s journey.
• Embedded Forms: Include forms directly within the video, such as email sign-up forms, surveys, or feedback requests. This makes it easy for viewers to engage without ever leaving the video player.
• Interactive Quizzes: If applicable, create quizzes or interactive choices in your animated video. This can be a fun and informative way to help your audience decide which product or service suits them best, all while keeping them engaged.

Future Trends for Animated Sales Videos

As technology continues to evolve, so do the possibilities for animated sales videos. Here are a few trends to watch out for in the coming years:

• Augmented Reality (AR) and Virtual Reality (VR): These immersive technologies are becoming more accessible and can be used to create highly interactive and engaging animated videos. Imagine your customers being able to “interact” with your product or service in 3D—this could change the way businesses create sales videos.
• AI-Generated Animation: Artificial Intelligence is beginning to play a role in animation, allowing for faster, more personalized video creation. With AI animation tools, businesses can create animated videos tailored specifically to their audience’s preferences, increasing the likelihood of conversion.
• Personalized Videos: The future of animated videos might include even more personalization, where customers see content that speaks directly to their interests, behaviors, or location. This kind of tailored video content could boost engagement and conversions. See the video below for examples:

Reasons to Hire Video Igniter to Create Your Sales Video:

World class production and storytelling at prices startups can afford.

Our online production service delivers a streamlined production experience which lowers your production cost + more of your budget is put towards creativity, storytelling and production quality instead of overhead and project management costs.

Learn why companies hire Video Igniter to create animated educational videos.

20+ reasons companies love hiring Video Igniter to create their animated videos.

Do you want to create an animated explainer video that explains how your technology works? We can help with that too.

+160 free resources to help you create animate videos.

Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Conclusion

We hope this post has helped you to see the value of animated sales videos. We know there are many other things to consider when making an explainer video for your business… But now that you understand the value of including animation in your marketing strategy, we hope you’ll click the button below to . We look forward to learning about your company’s business objectives and working with you to figure out how animation can help improve your outcomes. Check out our animated video portfolio to see our latest and greatest creations.

 

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