22 Reasons You Need A Company Explainer Video

Getting a company explainer video is an essential tool for businesses. They help explain what your company does and why it’s better than your competition. Explainers are also a great way to show off your brand’s personality, voice, and unique characteristics. This can be very helpful in boosting SEO efforts and improving conversion rates on landing pages. Explainer videos can be shared much easier than text, so they are a great way to reach out and educate potential customers at every stage of the buying process.

Examples Of Company Explainer Videos You Can Make With Video Igniter

Video Igniter can create any kind of 2D or 3D animation for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

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1). Explainer videos are a concise way to explain the what, why, who and how of a business

An explainer video is a short, fun and informative animation that explains what a product or service does. They can be used by businesses of all types to promote their services, products, or brand on the web.

Why would you want one? Well, for starters, company explainer videos are a cost effective way to inform customers about your company/brand or how your product/service works. They’re also great at boosting your company’s brand awareness and showcasing expertise in a fun way. An explainer video is the perfect opportunity to show off features and benefits while giving viewers an idea of how the solution will benefit them personally (and maybe even make them laugh).

Check out our explainer video:

2). Establish trust with your viewers

By showing your product or service through an explainer video, you can build trust with potential customers. Explainer videos help establish trust in your brand, product, service or company. A well-made company explainer video will leave a positive impression of your brand in the minds of viewers because it’s easy to understand what you do and why they should care about it.

3). Show off your brand’s unique personality and voice

Explainers are more than a sales pitch. They’re an opportunity for you to show off your company’s unique personality and voice. They allow you to communicate your values, culture, and mission in an engaging way that will appeal to your target audience.

Some of the most successful business explainer videos have a distinct company personality that really resonates with viewers. For instance, Dollar Shave Club’s explainer video has a very playful and humorous tone that perfectly reflects their brand identity.

4). Boost Your SEO

Explainer videos are a great way to boost your SEO rankings, generate more site traffic, and acquire new leads. When videos are properly optimized on your website, it can make you website more likely to appear at the top of the search results. This in turn makes more people click to visit your website. When they arrive at your website, your company explainer video will make it easy for them to learn about what your company does. The more people that watch your video, the more leads you’re likely to generate from your website.

5). Most people are visual learners

Explainer videos are an effective way to get your message across without having to read a wall of text. In fact, the majority of people prefer watching videos over reading text. Research shows that visual learners retain information better than auditory (or verbal) learners and studies show that video content converts better than plain text.

We all know how important it is to keep our landing pages short and sweet but when it comes down to actually making a decision on whether or not to buy something online, people will be more likely to buy if they can watch a video to see how your company’s product/service works. You can have the best product in the world but if no one knows about it, you’re going nowhere! If you add an explainer video onto your sales page, there’s a good chance that page’s conversion rate will increase because people who watch videos are more likely to trust companies who use them as opposed those who don’t.

Deep Dive: Learn how to improve your video’s conversion rate. Get more people to click play. Get people to watch longer. And get more people to engage with your call to action when they’re done watching your company’s explainer video.

6). Show the advantages your company has over your competitors

Explainer videos can illustrate the advantages you have over other companies and brands. They are an excellent way of showcasing your unique value proposition in a short, fun, memorable and engaging format. The explainer video captures attention quickly, making it ideal for attracting new customers or explaining complex ideas. You can use your company’s explainer video to show how your product or service is better than those offered by competitors or demonstrates its usefulness with examples of how people benefit from using it.

7). Videos can be shared and consumed much easier than text

It’s much easier to share a video than text. Videos can be embedded on websites and shared on social media. Text requires more work in order to make it convenient for people to read. Videos are also easier for readers to consume on mobile devices, which means that your audience will have an easy time watching the video on any device they prefer.

8). Use your video in presentations

Include your company explainer video in sales presentations, slide decks and other media outlets. Your video is already the perfect encapsulation of your pitch. Use use it everywhere!

9). Explainer videos can improve very stage of the buying process

Imagine that you’re on the hunt for a new car. You’ve been considering one particular model, but you want to know more about it before making a decision. You could do some research online, but if the product is little-known or complicated, that might not be the best option. You’d have trouble finding reliable information and wouldn’t get the full picture of what makes this car great.

That’s where explainer videos come in! These short videos are designed specifically to help people learn about your product quickly and easily without having to wade through text or images (which most people don’t have time for anyway). Because they offer a concise way of explaining features and benefits, they can also improve customer education at every stage of the buying process—from discovery all the way through purchase.

10). Use explainer videos for new employee training and orientation

Explainer videos are a great way to train new employees.

Let’s face it, many people will be joining your team for the first time and won’t have any idea what’s going on. An explainer video is a good way for them to quickly learn about the culture and what makes your company unique, as well as how they fit into the overall picture. Companies also use explainer videos to explain company policies and procedures. You can even use them to explain your company’s history if you’re so inclined!

11). Explainer videos cut down on customer service calls

One of the most valuable benefits of creating a company explainer video is that it can help reduce customer service calls. Customer service calls are expensive and time consuming. These days, many companies are turning to explainer videos as a scalable way to help customers understand how to use their products. An explainer video can answer common questions about your product or service and provide information in a fun, engaging way.

12). Your competition has already made an explainer video (or several)

Let’s be honest: There are a lot of options for your potential customers. You’re competing in a crowded market so it will be harder to stand out from the competition unless you have something unique that helps differentiate yourself.

If your competitor is using an explainer video to illustrate how their product/service works, they are doing a better job helping leads and customers understand the benefits of their product/service and how it works. In order to compete against your competitors effectively, it’s time to hire an explainer video production company to help you create video content that highlights how your company is different.

13. Increase Conversion Rates

An explainer video can be a game-changer when it comes to improving your conversion rates. Research consistently shows that adding a video to your landing page can increase conversions by up to 80%. Why is that? Simply put, video allows you to present your product or service in a way that grabs attention and clearly communicates its value. People process visuals much faster than text, and with an explainer video, you can cut through the clutter and quickly address the pain points of your target audience. By demonstrating how your product solves their problems, you can move potential customers closer to making a purchase decision.

What’s more, explainer videos are highly engaging, keeping visitors on your page longer, which signals to search engines that your site is valuable. This engagement helps improve your SEO rankings, bringing even more potential customers to your site. If your goal is to convert visitors into leads or customers, a well-crafted explainer video can make a significant impact.

Adding a clear call-to-action (CTA) at the end of the video further enhances its effectiveness, guiding your audience on the next steps to take. For instance, offering a free trial, directing them to a purchase page, or inviting them to book a demo can be the nudge they need to take action.

14. Create a Strong First Impression

When potential customers first encounter your brand, you have a matter of seconds to make an impact. Explainer videos are an ideal way to capture attention and make a strong first impression. With their ability to quickly introduce your business, explain your product or service, and engage viewers, videos allow you to leave a lasting impression far more effectively than text or images alone.

An explainer video serves as your digital handshake. It’s the perfect opportunity to introduce your brand personality, showcase your products, and immediately demonstrate what sets you apart from your competitors. Whether your style is professional, playful, or quirky, an explainer video can communicate your brand identity in a way that connects with your target audience.

Plus, videos are more likely to be shared, meaning your message can spread to new potential customers even before they interact with your website. By getting the tone right and delivering a message that resonates, you’re setting the stage for a successful long-term relationship with potential clients.

15. Improve Customer Retention

Creating an explainer video isn’t just about attracting new customers—it’s also about keeping the ones you have. Animated customer support videos can enhance customer retention by offering helpful guidance and value throughout the customer journey. Whether it’s showing them how to use a feature they haven’t explored yet, answering common questions, or providing tips to get the most out of your product, videos make it easy to offer continuous value post-purchase.

Incorporating explainer videos into your customer service or onboarding process can drastically improve user experience and satisfaction. Customers are more likely to stick with your product when they feel they understand how it works and see the value it provides. Furthermore, explainer videos can help prevent frustration by addressing potential confusion or roadblocks early on.

In fact, many companies have successfully integrated explainer videos into their onboarding process, reducing churn rates and improving overall customer loyalty. A well-executed video that educates and empowers your users makes them feel more confident and capable, increasing the likelihood that they will continue using your product.

16. Streamline Complex Information

One of the greatest advantages of explainer videos is their ability to simplify complex concepts. If your product or service involves intricate details, technical jargon, or a steep learning curve, an explainer video can break things down in a way that’s easy to understand. By using animations, graphics, and voiceover narration, you can distill complicated information into digestible, bite-sized pieces.

Think about it: some products or services require a significant amount of explanation, and text alone can often fall short. With an explainer video, you can provide a visual and auditory learning experience, which helps your audience grasp key concepts more easily. Instead of sifting through lengthy manuals or pages of dense text, customers can watch a short video that walks them through everything they need to know.

Additionally, explainer videos are an ideal medium for demonstrating how a product works in real-time. If your product involves a series of steps or needs to be used in a particular way, an explainer video can walk customers through the process, reducing confusion and minimizing mistakes.

17. Enhance Brand Consistency

Consistency in messaging is crucial for any brand. An explainer video provides an opportunity to ensure that the same tone, style, and messaging are conveyed to all customers, across all touchpoints. From your website to social media channels, and email campaigns, a video can act as a consistent representation of your brand.

By using your brand’s color scheme, logo, and voice, you can reinforce brand recognition and build trust with your audience. Consistency in your visuals and messaging makes it easier for customers to identify and remember your brand, which is especially important in competitive markets where differentiation is key.

Furthermore, explainer videos can be tailored for specific platforms, ensuring that your brand’s message is delivered consistently regardless of where it’s seen. Whether someone watches your video on YouTube, your website, or within an email campaign, they’ll receive the same core message, further strengthening your brand’s presence.

18. Increase Social Media Engagement

In the world of social media, it’s vital to grab attention quickly. Explainer videos are perfect for this. With their engaging visuals, clear messaging, and easy-to-digest content, they are more likely to be shared and viewed than static images or text posts. This can help increase your social media reach, attract new followers, and drive traffic back to your website.

Video content is favored by social media platforms like Facebook, Instagram, and LinkedIn, making it a powerful tool for increasing visibility. Platforms often prioritize video in their algorithms, meaning that explainer videos are more likely to appear in users’ feeds. Plus, videos tend to receive higher engagement rates in terms of likes, comments, and shares.

When a viewer shares your animated social media post, it opens up new avenues for discovery—giving you access to their network. As a result, you’re increasing both the quality and quantity of your social media engagement, making it easier to build brand awareness and connect with potential customers.

19. Stand Out in Competitive Markets

In today’s saturated markets, it’s more important than ever to differentiate your business. Explainer videos allow you to do just that by effectively communicating your unique value proposition. Instead of simply stating what makes you different, you can visually showcase the benefits of your product, illustrate how it works, and highlight why it’s the best option for your target audience.

An explainer video gives you the opportunity to show your audience exactly what makes your product or service unique—whether it’s a key feature, a customer service advantage, or a special promotion. By explaining your differentiators in a compelling way, you’re able to position your brand as the go-to solution in a crowded market.

Moreover, explainer videos can convey your brand’s personality and values, helping to forge a deeper emotional connection with your audience. When your potential customers feel that your brand aligns with their needs and values, they’re more likely to choose you over the competition.

20. Boost Email Campaign Performance

Explainer videos can be a huge asset when it comes to email marketing. Studies show that including a video in your email subject line can increase open rates by 19%, and click-through rates by 65%. This makes explainer videos a highly effective way to boost the performance of your email campaigns.

Explainer videos enable you to break down complex messages into an engaging and easily digestible format, which can be perfect for explaining a new product, promotion, or feature to your subscribers. By embedding an explainer video into your email, you give your audience a reason to click, engage, and take action.

To maximize the effectiveness of your video in email campaigns, ensure that the thumbnail is attention-grabbing and that the video content provides immediate value. This combination can lead to higher engagement, increased website traffic, and more conversions.

21. Support Customer Education

An educated customer is a loyal customer. Explainer videos provide an excellent way to educate your audience on the features, benefits, and uses of your product or service. This is especially important if you offer a product that requires some explanation or if your service provides complex features that need to be understood in-depth.

By using explainer videos for tutorials, FAQs, or product demos, you can ensure that your customers have the information they need to use your products to their fullest potential. This improves customer satisfaction and reduces frustration, which ultimately enhances customer loyalty.

Additionally, explainer videos can serve as a valuable self-service tool, enabling customers to access the information they need on their own terms. This not only empowers your customers but also reduces the workload on your customer service team, making it a win-win.

22. Provide Consistent Messaging

Consistency is key when it comes to brand communication. Explainer videos offer a uniform way to deliver your brand’s message, ensuring that your audience receives the same information, whether they’re on your website, social media platforms, or receiving emails.

By maintaining consistency in your messaging, you build trust with your audience. When your brand message is clear and uniform, your customers know what to expect from your product and your business. This reliability can lead to increased customer confidence and a stronger relationship with your audience.

Moreover, explainer videos ensure that your brand’s key points are communicated in a clear and concise manner. Unlike text, which can be misinterpreted, a video ensures that the message is delivered exactly as you intended—whether it’s showing how a product works or explaining your company’s values.

Company Explainer Video Resources

These popular explainer video resources are recommended for people who are looking into creating an explainer video for their company:

Examples of explainer video scripts and the videos they turned into.

How long does it take to make an animated explainer video?

What explainer video services does Video Igniter offer?

Conclusion

If you want your company to succeed in today’s market, then you should consider making an explainer video. Explainer videos are a great investment for any business and can help create more leads and sales. Check out our animated video portfolio to see our latest and greatest creations.

Reasons to Hire Video Igniter to Create Your Company’s Explainer Video:

World class animation production and storytelling at prices startups can afford.

Our animation studio delivers a streamlined production experience which lowers your production cost + more of your budget is put towards creativity, storytelling and production quality instead of overhead and project management costs.

Learn why companies hire Video Igniter to create animated educational videos.

Not sure what Video Igniter is? Read more about us here.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

20+ reasons companies love hiring Video Igniter to create their animated videos.

We can help you A/B test versions of your sales video to improve its conversion rate.

Company Explainer Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Contact Us To Make Your New Company Video

Do you want to create an animated video for your company to help explain what you do and get the word out to new customers? How about a video that helps you generate leads and close more sales? Below are several ways to get in touch with Video Igniter’s animated explainer video company to discuss your project:

– Schedule a call with our production team.

– Get a quote for your educational animated video.

– Check out our animated video portfolio.

– Request access to our price sheet.

– Create an account and fill out a creative brief to get production started on your animated video.