Frequently Asked Questions About Animation Videos For Marketing

Animation videos for marketing will help your company’s message stand out online. Animated videos are gaining popularity in the marketing world because they improve conversion rates at every phase of the marketing funnel. If you want to start using animation marketing videos to improve your marketing and grow sales, this guide was written as a high level overview for marketers and aspiring video marketers after a decade of creating animated marketing videos for Video Igniter Animation.

If you have a question about animated videos for your marketing that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

 

Example of a simple animated marketing video used to build awareness for Video Igniter Animation.

 

1). How does video animation help with marketing?

 

Get more attention

Animated videos are gaining popularity with marketers because they get more attention than filmed videos. Colorful visuals lead to colorful video thumbnails which makes more people click play on your video. By continuously adding new colorful eye-candy movements in an animated video, marketers have a better chance of holding a viewer’s attention longer while sharing their message.

Makes it easy to understand new info

Animated videos can be very detailed; some can be photorealistic. They can also be minimalist and focus on just a few key details. Whether your goal is to show a realistic image of something difficult to see with the naked eye or a simplified visual that makes something easier to understand, animation can be used to create stellar results.

Animations help people remember information longer

By creating custom visuals that are designed to focus on the details that need to be memorable, animated videos help viewers remember the content of the video longer than if they had watched a video of a person explaining that same topic. Animation can be used to create visual metaphors would be impossible to film but prove incredibly useful when trying to understand something new.

Improves conversion rates throughout your marketing funnel

Animated videos can be used at all phases of your sales/marketing funnel to improve your conversion rates and deliver more sales for your company. Marketing videos for animation are great for generating awareness at the top of your funnel. You can acquire more leads with an animated marketing video on your landing page(s). Animated videos can also be used to provide concise educational information to nurture your leads.

Improves SEO

Animated (and live action) videos can improve the SEO of your site. You can get videos on your website to appear at the top of Google’s search results for certain key phrases related to your business. Colorful animated thumbnails stand out more than a thumbnail of a video that looks like it was filmed on a smartphone.

Once people go to your website and watch your video, it keeps them on your website longer. Google likes to see this and improves the ranking of your website as a reward.

Remove the creepy sales vibe

A lot of times, people don’t want to get on a sales call to hear a pitch because they know there’s going to be an uncomfortable ask at the end of the call. Many people would rather watch a quick video that explains what a company does. If they like what they see, they can learn more on the company’s website. The company’s explainer video should end with a call to action. This way, customers know how to take action when they are ready to buy from you.

2). Animated Video Marketing Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

3). Who is going to make your animated video?

 

What is the best way to make an animated marketing video? A freelance video animator, an animation studio, Video Igniter, an in-house team at your company, or maybe a DIY option?   Do some research to figure out what the best production option is going to be for you, before you develop the script for your animated marketing video. Can they produce the kind of animation style you desire? Is your production budget big enough? Can they make the video animation by your deadline? Here are a few resources to help you figure out what the right production option is for you:

– 9 Things to Look For When Hiring An Animator

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring a freelance animator vs an animation studio vs Video Igniter?

– Considering making the animated marketing video yourself? Learn about DIY options.

– What is Video Igniter Animation?

4). How to create an animated marketing video

 

Goal setting, research and scriptwriting:

Begin your video marketing project by defining your goals, your target audience, the key message(s) you want them to understand and remember, and finally what action you want them to take to engage your company if they’re interested in what you have to offer.

Use our template below to draft the script for your 60 second animated marketing video. It’s designed around the old idea of: “tell them what you’re going to tell them, tell them, tell them what you told them.” Aim for about 150 words/ 60 seconds of animated video content:

0-10 seconds (22-30 words): First, introduce the problem/status quo your target audience is dealing with. What pain do they experience?

11-20 seconds (22-30 words): Next, introduce your product or service as the solution to your viewer’s problem.

21-50 seconds (66-90 words): Then, illustrate three ways the viewer’s life will improve when they use what your company sells. Focus on the benefits the viewer will experience without going too deep into the technical aspects of how or why it works.

51-60 seconds (22-30 words): Finally, summarize the benefits the viewer will experience and tell them how they can take action to get what you are offering.

For more tips on scriptwriting, check out this companion article.

 

Storyboarding

It’s time to create the storyboard. The storyboard is the blueprint for your animated video. It provides instructions for the animators and designers so they know what to create for each sentence of your script. The diagram below shows what information goes on each slide of your storyboard:

 

Downloadable Template: Create your own storyboard. Download our free storyboard creation template.

VoiceOver

After your storyboard is approved, it’s time to audition voiceover talent for your animated marketing video. Your video animator can help you find and audition voiceover artists that deliver the appropriate tone and energy for your animated video. Alternately, you can look for your own voiceover artist. Fiverr, VoiceBunny and Voices123 have great options.

Art

Art creation begins once the storyboard is signed off. The art team will take a key scene from your storyboard and design it using one or more unique visual styles. Review the concept art. Then, send your feedback to the art team.

The art team will refine the style frame(s) until you are completely happy with the way it looks on screen. Then, they will create the remaining art for your animated marketing video. You can review all the art and suggest revisions before animation begins.

Animation

Once the voiceover and art are locked in, it’s time to animate! Each minute of animated video takes one week to animate. 3D animations take about twice as much time. When the first draft of your animation is ready to review, preview it with members of your target audience to ensure the content makes sense before you spend money broadcasting the advertisement on TV and the Internet.

Sound Design

Finally, the animation is complete, the timing is locked in. Sound engineers will now add sound effects and a soundtrack to give more life to your marketing video. Songs help set the emotional tone of the video for the viewer. Sound effects help to bring more life to the animated objects and characters as they move around on screen.

Deep Dive: For a more in depth look at the production process, check out this companion article: “How To Make a Video Animation.”

5). How much does it cost to make an animated marketing video?

Even though there are a variety of ways to make a cheap animated marketing video, you’ll want to spend at least $1,500 – $6,000 to create a custom animated marketing video that will leave viewers with a positive impression of your brand. Expect to spend $1,500 – $10,000 to create a 60 second animated marketing video. Generally, 3D animations are about twice the price.

6). How long does it take to make a marketing video?

2D animation videos for marketing take 3-8 weeks to create a 1-2 minute video. 3D animations take twice as much time. For more details about the production process, what’s involved with each step and how long each step of the production process takes, check out this companion article.

7). How long should my marketing video be?

Animated marketing videos are usually between 15-120 seconds. Short animated marketing videos run on social media platforms and are usually 10 – 30 seconds long. Their purpose is to quickly get on the viewer’s radar with minimal interruption to their video watching or web surfing experience. Longer videos in the 1-2 minute range work best on your company’s website and within the context of email marketing campaigns and blog posts.

How Animation Videos for Marketing Build Brand Identity

One of the most powerful yet overlooked benefits of animation videos for marketing is how effectively they can reinforce brand identity. Unlike live-action content, animation gives you complete control over every visual element, from color palettes and typography to the style of characters and environments. This means you can create a distinct, memorable look that aligns with your brand values and resonates with your audience.

For example, a playful 2D animation style might suit a children’s education company, while sleek motion graphics could reflect the sophistication of a tech startup. Over time, consistently using the same animation style helps your audience immediately recognize your content, building familiarity and trust. When executed well, animated marketing videos don’t just explain your message—they make your brand unforgettable.

Using Animation Videos to Humanize Complex Businesses

Many businesses operate in industries that feel abstract, technical, or intimidating to potential customers—think fintech, SaaS, or healthcare. Animation videos for marketing are an ideal way to make these industries more approachable. Through simple metaphors, friendly character animation, or even light humor, animation helps break down complicated topics into digestible stories.

Instead of overwhelming viewers with jargon or technical specs, animated marketing videos focus on relatable pain points and clear benefits. For example, a cybersecurity company might use animation to personify hackers as cartoonish villains while showing how their product acts as a superhero-style shield. By humanizing the story, you create an emotional connection that makes your business feel more accessible, trustworthy, and customer-focused.

Why Animation Videos Perform Better on Social Media

Social media feeds are noisy, and grabbing attention in the first three seconds is critical. Animation videos for marketing excel on platforms like Instagram, TikTok, and LinkedIn because their movement, colors, and visual style instantly stand out against static posts and typical live-action clips. Animated videos are also easy to adapt into multiple formats—square, vertical, or even micro-length snippets—making them versatile for different platforms.

Another key advantage is that animated marketing videos don’t require sound to be engaging. Because many social media users scroll with audio off, incorporating on-screen text, motion graphics, or captions ensures the core message still lands. This makes animation one of the most effective formats for boosting engagement, shares, and reach on social channels.

How Animation Videos for Marketing Support Omnichannel Campaigns

A single animation video for marketing can be repurposed across an entire omnichannel campaign, multiplying its value. The same core animated video you use on your website can be shortened into teaser clips for social media, converted into GIFs for email marketing, or embedded in online ads. You can also pull still frames from the video to use as branded graphics for blog posts or digital ads.

Because animation is so versatile, it maintains a consistent look and feel across every touchpoint, reinforcing your messaging no matter where your audience encounters it. This makes animated marketing videos a cost-effective content investment that can fuel your entire marketing strategy without needing separate creative for every channel.

The Psychology Behind Why Animation Videos Work

There’s a psychological reason why animation videos for marketing are so effective. Animated visuals activate the brain’s visual processing centers more intensely than static images or text. Movement, color, and novelty stimulate curiosity, which keeps viewers watching longer. Additionally, animation triggers the same parts of the brain associated with childhood storytelling, making the content feel familiar and safe.

Studies also show that people retain 65% more information when it’s paired with meaningful visuals. Animated marketing videos naturally pair narration with tailored graphics, reinforcing key points and making them easier to remember. This combination of attention-grabbing visuals and strong memory retention explains why businesses using animation in their marketing often see higher conversion rates compared to text or live-action alone.

Animation Videos as Evergreen Content

Unlike live-action videos, which can quickly feel dated due to trends in fashion, locations, or production styles, animation videos for marketing are naturally evergreen. A well-designed animated video can remain relevant for years because it doesn’t rely on real-world settings that age over time. Updating an animated video is also easier—if your product or branding changes, you can revise only the necessary scenes instead of reshooting everything.

This longevity makes animated marketing videos an excellent long-term investment. They continue driving awareness, traffic, and sales well after the initial launch, giving you more value over time compared to content with a shorter shelf life.

Leveraging Animation Videos for Personalized Marketing

Personalization is a major trend in digital marketing, and animation videos can take it to the next level. With dynamic animation tools, you can create customized versions of a marketing video tailored to different audience segments. For example, a SaaS company could swap out key visuals or messaging to speak directly to small businesses, enterprise clients, or different industries—all while using the same core animated template.

Even small touches like including a viewer’s name or referencing their city can make a marketing video feel more personal and engaging. By combining the versatility of animation with data-driven targeting, businesses can create highly relevant marketing experiences that feel tailor-made for each audience.

How Animation Videos Improve Internal Marketing and Training

While most companies focus on external campaigns, animation videos for marketing can also play a powerful role internally. Animated videos are highly effective for employee onboarding, sales training, or internal product updates because they make learning faster and more engaging. For example, a company could create a short animated explainer to educate its sales team about a new product feature in a way that’s more memorable than a slide deck.

These internal marketing videos ensure employees stay informed and aligned with your brand messaging, which ultimately improves how they communicate with customers. By using animation internally as well as externally, you create a consistent visual language for your brand.

How Animation Videos for Marketing Help Build Trust

Trust is a major factor in any buying decision, and animation videos for marketing can strengthen credibility in subtle but powerful ways. A high-quality animated video signals professionalism and attention to detail, showing potential customers that you invest in your brand image. Animation also allows you to clearly demonstrate how your product works without resorting to exaggerated claims or stock footage, which can sometimes feel disingenuous.

Additionally, animation makes it easier to include social proof, like animated customer testimonials, case study highlights, or data visualizations. By presenting this information in a polished, visually appealing way, you reassure viewers that your company is reliable and worth their time.

The Future of Animation Videos in Marketing

Looking ahead, animation videos for marketing are becoming even more interactive and immersive. Emerging technologies like AI-driven animation, 3D rendering, and augmented reality (AR) are making it easier for businesses to create dynamic marketing videos at scale. For example, interactive animations allow viewers to click on different elements to learn more, turning a passive watching experience into an engaging journey.

We’re also seeing a rise in micro-animations—short, looping videos or GIFs that capture attention in just a few seconds. These bite-sized pieces of content are perfect for platforms where attention spans are shrinking. Staying ahead of these trends ensures your brand remains competitive as animation continues to evolve as a marketing powerhouse.

Hire Video Igniter to Create Your Animated Marketing Video

World class design talent at prices small businesses can afford.

We can make any kind of 2D or 3D animated marketing video you can imagine.

+20 reasons people ❤️  working with us.

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Success Stories & Testimonials

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

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What Is Video Igniter Animation?

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