So… Your Business Made An Animated Explainer Video. Now What?

So, you finally made an explainer video for your business. But now you’re wondering how you can use it. This article teaches 7 ways you can use your animated explainer video to grow your business.

Examples of Business Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animation for you. Check out our animation portfolio here.

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1). Embed Your Business Explainer Video On Your Website

The first thing you’ll want to do when you finish creating an explainer video is add it to your website. Don’t just put on your homepage – put it everywhere it makes sense to add the animation on your website!

The benefits of putting these videos everywhere are twofold. Firstly (and most obviously), it makes sure potential customers get exposed to your brand as often as possible. Secondly—and more importantly—it ensures viewers spend longer on each page than they would otherwise do without a video present. This means there’s more time for them to notice all the details about what your company does and why they should buy from you.

Businesses use explainer videos because it helps potential customers learn about they offer, quickly. Embedding your business’s explainer video on your website can increase the conversion rate of your landing pages and sales pages.

Deep Dive: Learn more about explainer video production and what to expect during the production process.

2). Share Your Business’s Explainer Video On Social Media

Next, you’ll want to share your business’s explainer video on social media.  This helps get the word out about what you’re offering and who you are as a business. It also allows people to easily find more information about your brand later on.

To get the right eyeballs on your video, share your business’s explainer video on the channels that are most relevant for your audience. Don’t forget to tag friends in the comments section of each post so that they can see it too!  Sharing content directly from a personal account can help build trust with new prospects while sharing from a brand-specific account will help keep track of readership stats so you know what kind of content resonates best with your readership demographics

You shouldn’t just post your business’s explainer video once and be done with it—share it multiple times over several days/weeks in order to reach different audiences during different times of day!

3). Send It Via Email

The best way to get feedback is by sending an email out to coworkers and clients who already know you. Email is a great way to get your explainer video in front of these people because it allows for quick and easy sharing (and it converts really well).

You can also send a link to a landing page with your video on it to new leads and prospects.

4). Leverage Your Video In Meetings And Sales Pitches

Now that you have a great animated explainer video, it’s time to leverage it in your sales and marketing efforts. Use it as an ice breaker at events, meetings, or networking events. You can even use it as a sales pitch when a prospect is hesitant about committing resources to your project.

If you’re planning on making an in-person presentation about your product or service, consider incorporating the animated explainer video into this presentation by playing parts of it at key points throughout to keep audience members engaged with what’s being said on stage.

If you’re going to be doing any webinars or live webcasts, then consider using the animated explainer video as part of the digital materials available for people who are going through registration and viewing options. This way they’ll see something familiar right off the bat—and feel more comfortable continuing with registration because they’ll know more about the what they’re getting into.

5). Optimize Your Video For Each Platform

Make sure that the content of your explainer video matches the platform where it will be hosted. For example, an explainer video about a fitness app should probably be posted on Instagram or YouTube (since those are both platforms with lots of physically active users), but not Linkedin (which is more for business updates and networking).

You should also consider the aspect ratio and length of your business explainer video before posting it to various platforms. Some platforms reward vertical videos or square videos over the traditional 1920×1080 horizontal format of most videos. Additionally, some platforms are better suited for shorter content. If your animated explainer video is more than a few minutes long, consider breaking it up into shorter chapters for social media.

The other thing to think about when posting your animated explainer videos is how they fit into the overall online ecosystem in which they exist. If people are looking specifically for animated explainers on YouTube or Vimeo, they may be less likely to watch it if they find your video on Facebook or Twitter because those platforms don’t contain primarily animation-related content like YouTube and Vimeo do.

6). Introduce A CTA At The End Of Your Explainer Video

The content of your business explainer video should encourage the viewer to take action when you present a call to action to them at the end of the video.  A CTA can be as simple as a link directing people back to your website or blog post, or if you have a phone number listed on the screen at the end of your explainer video, use that number. You may also consider offering discounts or coupons for customers who call in response to viewing your explainer video—this will help build goodwill with new customers while increasing brand exposure in general.

When you post your business explainer video on social media, be sure to include the call to action within the creative itself (like “click here” or “Learn more”). This will allow viewers who like what they see to easily contact someone at the company without having to go through any extra steps.

Finally, one of the most effective ways that businesses have used explainer videos has been by inviting viewers away from YouTube and onto their own websites or landing pages where they can sign up for free trials and further engage with your business. Include links in your videos and video description that can guide people towards your homepage and landing pages.

7). A/B Test To Improve Video’s Conversion Rate

You’re likely aware that it can be difficult to gauge the effectiveness of your video. You know that people are watching it, but do they understand what you want them to take away from it? Has your explainer video helped convert visitors into customers?

Are you getting lots of clicks and views, but no conversions? You may want to change up the content or style. Are you not getting any clicks at all? You may want to rework your messaging or optimize your video (more on that later). Do people tell you they really like it, but nothing happens after they watch it? Maybe you need to repeat your call-to-action more often throughout the video, or use different types of CTAs.

By collecting data on your video’s viewership stats, you can identify places in the video where viewership drops off. Once you’ve identified these spots, you can work with your video producer to improve them.

It’s also possible to A/B test your animated explainer video to improve its effectiveness. Check out the companion article below to learn more about how you can get more people to click play on your video, get more people to watch your video til the end, and get more people to take action when they arrive at the CTA at the end of your video.

8. Integrating Business Explainer Videos with SEO

Explainer videos are a powerful tool not only for engaging audiences but also for improving your website’s search engine optimization (SEO). When you embed an explainer video on your site, you encourage visitors to spend more time on your page, which can lead to a lower bounce rate—a key factor in SEO rankings.

Additionally, videos can appear in search engine results pages (SERPs), making it easier for potential customers to discover your business. To fully optimize an explainer video for SEO, it’s crucial to pay attention to your video’s metadata. Ensure the video title is descriptive, relevant, and contains key search terms. Write a detailed video description, incorporating target keywords while also providing a clear summary of what the video covers. Don’t forget to add tags that relate to the content and target audience.

By strategically optimizing video content, you can improve visibility on platforms like YouTube and Google, driving more organic traffic to your site.

9. Creating a Series of Business Explainer Videos

While a single explainer video can be effective, a series of videos can offer even more value to your audience. Creating an animated video series allows you to delve deeper into different aspects of your business, product, or service. For example, you could produce a series that explains various features of your product, with each video focusing on a different benefit or use case. Another approach is creating a “how-to” series that educates viewers on using your product in various contexts.

Customer testimonials or success stories can also be showcased in a series, building trust and credibility over time. A series of explainer videos not only keeps your content fresh and engaging, but it also helps build a narrative and fosters stronger connections with your audience. Plus, viewers are more likely to return to your website for the next installment, increasing your site’s engagement and retention rates.

10. Interactive Elements in Business Explainer Videos

Incorporating interactive elements into your explainer videos can significantly enhance user engagement and create a more personalized experience. Interactive videos enable viewers to click on certain elements within the video to learn more, navigate to another page, or make a purchase directly from the video. For instance, you could embed a clickable calls-to-action (CTAs) that lead to product pages or a contact form.

Interactive videos can also feature quizzes, surveys, or decision-making paths, making the content more dynamic and tailored to the viewer’s interests. This is especially valuable for businesses that sell complex products or services, as it helps guide potential customers through the decision-making process. When done correctly, interactive videos can boost conversion rates and encourage further interaction with your brand, all while keeping your audience engaged in a fun and informative way.

11. Leveraging Explainer Videos for Customer Support

Explainer videos can play a crucial role in customer support, helping users quickly understand how to use your product or resolve common issues without having to contact customer service. By creating a library of short, focused animated customer support videos that address frequently asked questions or common troubleshooting issues, you can provide your customers with self-service options. This reduces the burden on your support team and allows customers to find solutions at their own convenience.

Video tutorials, step-by-step guides, and how-to demonstrations can significantly improve the customer experience, especially for complex products that require more detailed instructions. Additionally, embedding these videos in support sections of your website or app makes it easy for customers to access the information they need. By proactively addressing customer concerns with explainer videos, you enhance satisfaction and minimize frustration.

12. Video Analytics and Metrics

Understanding how your explainer videos perform is key to refining your video marketing strategy. Video analytics provide valuable insights into how viewers interact with your content, including metrics such as views, engagement rate, watch time, and conversion rates. These insights allow you to gauge the effectiveness of your videos and identify areas for improvement. For example, if you notice that viewers are dropping off at a specific point in the video, this could indicate that the content is too long or not engaging enough. On the other hand, high engagement rates and increased conversions signal that the video is resonating with your audience.

Tracking these metrics over time enables you to adjust your approach, experiment with different formats, or even A/B test elements like CTAs, pacing, and length. With proper video analytics, you can ensure that each explainer video contributes to your business’s goals and continuously optimize your content for better results.

13. Video Personalization

Personalizing explainer videos can create a more tailored experience for each viewer, increasing the likelihood of engagement and conversion. By leveraging data like user demographics, browsing history, or location, businesses can produce videos that speak directly to individual interests and needs.

For example, an e-commerce brand could create personalized product demos based on a customer’s previous purchases or browsing behavior. Dynamic video tools enable you to change content like the product featured in the video or even the narrator’s name depending on the viewer’s preferences. Personalized videos feel more relevant and can help your brand stand out in a crowded market. Not only does this enhance the viewer’s experience, but it also helps build stronger connections with customers, leading to higher retention rates and increased sales. Personalizing your explainer videos offers a way to create deeper, more meaningful interactions with your audience.

 

Thanks for reading our tips on how to get the most out of the animated video for your business. Let us know in the comments how you make the most of your business’s animated explainer video!

Don’t forget – check out our animated video portfolio to see our latest and greatest creations.

Interested in learning about pricing for your video? Request access to our pricing page here.

Business Explainer Video Production Resources

These popular explainer video resources are recommended for people looking into creating an explainer video for their business:

How long does it take to make an animated explainer video?

See examples of explainer video scripts and the videos they turned into.

What explainer video services does Video Igniter provide?

What is Video Igniter Animation?

Video Igniter is an animated explainer video company that creates custom 2D and 3D animated videos. Watch our video below to learn more and contact us to start making your explainer video.