If you want to make an animated video for your business, you’re in the right place. Video Igniter makes custom animated videos and we get a lot of questions about making videos for businesses. So we created this guide to answer the most frequently asked questions about creating an animated video for your business including: how to make them, what it costs to make one and tips for saving money on your production budget.
If you have a question about making an animated video for your business that isn’t answered in this article, you can use our contact form to ask your question or click the image below to schedule a call with a member of our production team:
Why do businesses make animated videos?
Animated business videos can enhance the outcomes of many business initiatives. Whether you’re trying to communicate internally or externally, animated videos are great for holding people’s attention, helping them understand new information and remember it longer. Animated videos can be used to improve conversion rates at every level of your sales and marketing funnel. You can use animated videos to generate more awareness for your business, get more leads, educate+nurture customers and close more sales.
Examples of Animated Videos for Businesses
How to make an animated video for your business
Production starts with a questionnaire to help us understand the important talking points that need to be communicated in your video.
We will review your answers to the questionnaire and use it to develop a script for your animated video. For many animated business videos, the script tends to focus on the problem your target audience experiences and how your product/service can help them solve their problem. Most business videos end with a call to action that informs the viewer how they can get what you have to offer. Examples include: create a free account, download our app, contact our sales team, visit our website, etc.
We’ll send you the first draft when it’s ready to review. We recommend discussing it with your internal sales + marketing teams and members of your target audience. Collect everyone’s feedback and let us know what edits you want us to make. If you love the script as-is, we’ll proceed to the next step of the production workflow. Otherwise, we’ll continue to work with you to revise the script until you are thrilled with it. All Standard and Simple Animation projects include unlimited revisions.
Production Budget Saving Tip #1:
You can save hundreds or thousands of dollars off the price of your animated video by writing the script yourself. Download our free scriptwriting template and check out our free scriptwriting resources.
Want to see some example scripts and the videos they ultimately turned into? Check out this article called: Examples Of Explainer Video Scripts & How To Write A Script.
After your script is approved, it’s time to create the storyboard. The storyboard is like the blueprint for your animated video. It is a way to organize instructions for the production team so that the illustrators understand what art they need to create and how the animators are supposed to make the images move. Each page of a storyboard includes a sentence from your script, a mockup of the visuals, a list of assets (audio and visual) that are needed for that scene and a list of instructions for the animators. You will get an opportunity to review and request edits for your storyboard before approving it for production.
Production Budget Saving Tip #2:
You can save hundreds or thousands of dollars off the cost of your animated busienss video by creating the storyboard yourself. You don’t need any artistic ability. Just download our free storyboard template and read our guide explaining how to build a great storyboard.
Once your storyboard is approved, we begin developing the illustrations for your animated business video. Our art director will review your business’s branding and any style references you provided. Then, they will select a key scene from your storyboard and use it to develop some concept art for that scene using one or more original visual styles.
Review the concept(s) and let us know your honest feedback.
If you love one of the concepts as-is, we’ll use that style to design the rest of the art for your video.
What if you like aspects from multiple concepts? We’ll take your favorite parts and combine them to create a new concept for you to review and approve.
Not a fan of any of the concepts? Tell us why and we’ll happily develop fresh concept(s) for you until we create something you love. Then, we’ll create all the art for your animated business video and give you a chance to review the illustrations and request revisions before approving them for production.
Our team will audition several voiceover artists and send you some recordings to review. If you love one of the VO artists, we’ll hire them to record the full voiceover and coach them to through the delivery and pacing of the recording. We’ll also license the recording so that you have the proper broadcast rights to use it in your business video.
What if you’re not a fan of any of the auditions? We’ll order up some fresh auditions for you to review and will continue to do so until we find the ideal voiceover artist for your animated business video.
Production Budget Saving Tip #3:
You can save $50-100/min off the cost of your animated business video’s production budget by providing the voiceover. Check out 1:31 in this video to learn how you can record your own pro-quality voiceover for free. That’s right – no professional equipment or expensive software needed!
We will also select some soundtracks for your animated business video. Something appropriate for the tone and energy you want to convey to your target market. We’ll also secure secure the proper broadcast rights for your video.
What if there’s a few soundtracks you like and you can’t decide which one is best? Let us know and we will help you preview the options when the first draft of your animated video is ready.
If you aren’t a fan of the soundtracks we select, tell us why and we will identify new soundtracks to consider.
Production Budget Saving Tip #4:
Now that everything is approved for production, we can animate your business video. It takes about a week to animate a 60-second video. When the first draft is ready, review it with your in-house team and members of your target market. Collect everyone’s feedback and send it to us. We’ll incorporate your edits and send over the final draft.
How to choose a producer for your animated business video?
If you’re looking to hire someone to make an animated video for your business, we recommend:
– Taking a look at their portfolio to review the quality of their work. Make sure they can do the kind of animation you want for your business.
– It’s worth asking about their production process
– Make sure you know how many revisions are included in the price.
Resources to help you find someone to create an animated video for your business:
- 9 Things to look for when hiring an animator.
- How do you outsource an animated video project?
- How do you hire an animator?
- What is Video Igniter Animation?
- What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
- What goes into production cost of an animated video?
- Learn about DIY video production options.
- Need your video fast? Read about rush delivery animation.
- Pros and Cons of Different Animation Styles
How much does it cost to make an animated business video?
We recommend spending at least $750-$4,000 to create a 30 second animated video for your business. Anything less than that and you will end up with something that looks cheap and will deliver a poor quality impression of your business. You can certainly spend well over $4,000 creating a 30 second 2D animated video but most styles of 2D animation can be produced for less than that.
How long does it take to make an animated business video?
It takes 3-5 weeks to create a 30-60 second animated video. Want to learn more about the animated video production workflow? Check out our guide to learn what to expect at each stage of the production process and how long each part of production takes:
How long should my animated business video be?
That depends what you are using the video for.
If you want the animated video for your business to generate awareness with new people in your target market, make your video is 30 seconds or less. Ideally 5-10 seconds but 15 works well on most platforms too.
If your goal is to explain what your business does, your video should be 1-2 minutes long.
Aiming to educate leads and customers? Feel free to make that video over 2 minutes. Make it as long as it needs to be to provide a detailed explanation while still aiming to be as concise as possible.
How to maximize your business outcomes with your animated video?
If you are making an animated video for a business or marketing purpose, there are a lot of things you can do during the production process and after production has completed that will improve your business outcomes. Here are some resources we recommend you review before your next video marketing project:
- 7 Tips to help you write a great script for your animated video.
- Pick the right visual style for your animated video.
- 6 Tips To Increase Viewer Engagement for your animated video.
- Check out our explainer video tips!
- 7 Tips For Using and Improving Your Businesses’s Video.
- Learn how to interpret your video’s viewer stats to see if it needs improvement.
- A/B test variations of your animated video to improve its conversion rate.
What is the Video Igniter animated video creation platform?
Video Igniter offers animated video production services for businesses online. We modernized the experience of creating a custom animated video to help you save on your production costs and create high quality custom animated content faster. Video Igniter streamlines the complex process of making a custom animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).
If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production including helping you develop your script and storyboard (if you haven’t already created them yourself).
Hire Video Igniter to make an animated video for your business
World class animation and design talent at prices startups can afford.
Animated Video Demo Reel
Animated Business Video Success Stories and Testimonials
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
Anonymous Customer Feedback
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder, Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
Get in touch about your animated business
Schedule a call with our production team to discuss your animated business.
Get a quote for your animated video.
Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.