Explainer Video For Startup: 18 Examples & How To Make Them

Looking to get an explainer video for your startup? After a decade of creating animated videos for startups large and small, we’ve organized all our wisdom into a guide for people looking to create an explainer video for their startup.

18 Examples of Explainer Videos for Startups You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Examples of startup explainer videos with a budget over $2,500/60sec:

 

1). MediBlock

 

2). Herzan

 

3). DocuSign

 

4). Bushel

 

5). Aver

 

6). Stably

 

7). Chalkable

 

8). Iris

 

9). Organic Themes

 

10). QBTC

 

11). Open Text

 

12). ScribeSense

 

13). ShowUP

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Examples of Low-Cost Startup Explainer Videos

 

14). BetchaTV

 

15). Rock a Bub

 

16). 9Slides

 

17). PhotoRocket for Mac

 

18). Freedom Engine

 

Why do startups create videos?

 

Generate awareness

Startups create videos to get the word out there. In a world of videos filmed on people’s camera’s, animated videos stand out and catch people’s interest. The colorful thumbnails increase the odds that people click play on the video in the first place.

Makes it easy to understand and remember what you do

Explainer videos tend to use animated visuals that focus the viewer’s attention on a few key details while a voiceover explains what the viewer is seeing. This makes it easier to comprehend what is being conveyed and makes it easier to remember the information longer.

Easy way to share what your startup does

Packaging up your startup’s pitch into an easily sharable URL dramatically lowers the barrier for people who want to learn what your company does. Contrast that to how things worked decades ago: you have to hear about the company (without the Internet), figure out how to contact them, schedule a call, sit through a long sales meeting. Emailing a link to your promo video is a much more scalable way to let people know what your startup does.

Encourages people to use your service

Startup explainers end with a call to action. A call to action is a motivational message that reminds the user how they can benefit from using what the startup has to offer AND includes information on what next step they need to take to  access what the startup has to offer. This could mean creating an account, contacting sales, joining a wait list, calling a number, scanning a QR code, or downloading an app… just to provide a few examples.

How to create an animated explainer video for a startup?

 

Scriptwriting + Research

Firstly, you want to spend time identifying the key messages that need to be included in your video and articulate them in a way that speaks directly to the needs of your target audience.

We recommend startups use a formula similar to this to organize the script for their 60 second explainer video:

0-10 seconds (22-30 words): Introduce the problem/status quo your target audience is dealing with. What pain do they experience?

11-20 seconds (22-30 words): Introduce your startup as the solution to your target audience’s problem.

21-50 seconds (66-90 words): Illustrate three ways the viewer’s life will improve if they use what your startup has to offer. Focus on the benefits the viewer will experience without going too deep into the technical aspects of how or why it works.

51-60 seconds (22-30 words): Summarize the benefits the viewer will experience and tell them how they can take action to get what your startup has to offer.

Storyboard

Storyboarding is the next phase of production. Basically, you’re creating a blueprint for the illustrators and animators (or you can hire an animation studio, freelancer, or Video Igniter to create your storyboard for you). Each slide of the storyboard includes a sentence from your explainer video’s script. You also want to include a rough mockup of what the scene will look like. Finally include a list of instructions so the motion designers know how to animate the elements in the scene and include a list of the assets that need to be created for each scene.

VoiceOver & Soundtrack

When the storyboard is approved, you can begin development on the audio elements of your explainer video. Voiceover talent can be hired from websites like Fiverr and Voices123. Soundtracks can be licensed on websites like AudioJungle and PremiumBeat.

Watch this video to learn how to pick the perfect soundtrack for your animated video!

Art

Next, it’s time to create the art for your startup’s explainer video. The artists will start by taking a key scene or two from your video and illustrating it using multiple visual styles. Once you get a chance to review the concept art, share your feedback with your illustration team to refine your preferred piece of concept art.

After they refine the concept art to your satisfaction, all the remaining art for your video will get created. It takes about one week to create all the art for a one minute animated explainer video. You will get an opportunity to review and request revisions one more time before proceeding to animation.

Animation

Finally – everything is in place to animate your video. The art has been created. The voiceover(s) approved. Soundtrack, licensed. It takes about one week to animate each minute of an explainer video.

When your first draft is ready to preview, share the explainer video with members of your startup and your target audience. Ensure everything makes sense and accurately communicates your message to your target audience before you spend time promoting your startup explainer video to the world. If necessary, you can ask your animation team to make small revisions before they wrap up production.

How to keep your explainer video budget low?

Write your own script

You know your startup and target market better than anyone else and can do a great job writing the script for your explainer video. Even if it’s only the first draft. Researching your company, competitors and target market takes up quite a few billable hours for a freelance video animator or an animation studio. Instead of paying them, you could save hundreds or thousands of dollars off your production budget. Not sure where to start? Check out our scriptwriting guide for explainer videos or download a copy of our explainer video scriptwriting template.

Create your own storyboard

Creating the storyboard for your explainer video is another way to help your startup save money on your video production budget. All you need to do is brainstorm visuals to correspond with each sentence of your script. Then, document what you want to show by mocking up the scene creating a rough sketch. You could also use free clip art and icons to mock up each scene. After that, include bullet point notes of what motions you want to see in each scene. Finally, include a list of all the assets that are needed to create the scene including background scenery, characters (what do they look like?), objects, text, logos, icons, sound FX, etc.

 

Provide your own voiceover

Voiceovers are one of the least expensive parts of a startup’s video production budget. Clocking in around $10-$300 per 60 seconds of video, you could look for your own cheap voiceover artist or record your own voiceover.

Even if you don’t have professional equipment, you can record a professional sounding voiceover at home for free without having to buy any software or equipment.

Use stock assets

If funds are tight, consider using stock assets for parts of your video instead of using 100% custom illustrations. You can source free fonts and clip art online. There’s a vast library of icons you can use at The Noun Project.

Use free music

Incompetech offers hundreds of free songs you can use in your startup explainer video. Facebook also provides a library of songs you can use in your videos if you plan to promote them on Facebook or Instagram.

Create it yourself

Sometimes startups just don’t have the funds to hire someone to create their animated video and need to create it themselves. Luckily, there’s a growing number of simple DIY animation tools you can teach yourself to learn how to use in a few hours. To learn more about cheap animated video production options, check out this companion article.

 

Startup Video FAQ:

What does it cost to make an explainer video?

Animated explainer videos for a startup typically cost $1,500-$10,000 to produce a 60 second animation.

How long does it take to make an animated startup explainer video?

Startup explainer videos take 3-6 weeks to create a 1-2 minute 2D animated video animated video. 3D animated videos take at least twice as much time. For more details about the production process and timeline to create an animated video, check out this companion article: “How Long Does It Take To Make An Animated Explainer Video.”

How do I get the most out of my startup’s explainer video?

Supercharge your script with these 7 scriptwriting tips.

A/B test variations of your startup’s video to improve its conversion rate. Done correctly, you can get more people to click play, watch your video longer, and engage with your call to action at the end.

7 Tips to get the most out of your business’s explainer video.

Benefits of Explainer Videos Specifically for Startups

While any business can benefit from an explainer video, startups have unique challenges that make this tool especially powerful:

1. Pitching to Investors
Startups often need to raise money, and an explainer video is a concise, persuasive tool for investor presentations. Instead of a dense pitch deck, a 60–90 second video can illustrate the problem, the solution, and the market opportunity in a way that’s both memorable and easy to understand.

2. Simplifying Complex Technology
Many startups are built on technical innovations—software platforms, apps, AI, biotech, or blockchain solutions—that are hard to describe in plain English. An animated explainer video breaks down the complexity into simple visuals, metaphors, and storytelling that anyone can grasp.

3. Building Credibility Early
When you’re new, few people have heard of you. A polished explainer video gives your brand a professional image, showing investors, early customers, and the press that you’re serious and trustworthy.

4. Driving Early User Acquisition
Startups need traction fast. Explainer videos are highly shareable across social media, newsletters, and launch platforms like Product Hunt or AppSumo, giving your launch a viral boost.

Explainer Video Distribution Strategies for Startups

Creating your startup explainer video is only half the job—distribution is where you’ll see ROI. Here are key ways to get your video in front of the right people:

• Website Landing Page: Place your video at the top of your homepage or product landing page. Studies show explainer videos can increase conversion rates by 20–80%.
• Pitch Deck Integration: Embed your video in your pitch deck or include it as a clickable link when reaching out to investors.
• App Stores: If you’re launching an app, add your video to the App Store or Google Play listing to drive installs.
• Email Marketing: Use your explainer video in welcome emails, product launch announcements, and drip campaigns.
• PR & Media Outreach: Journalists and bloggers are more likely to cover your story if they can embed a short video that explains your concept.
• Trade Shows & Events: Play your explainer video on loop at your booth to attract attendees and start conversations.

Choosing the Right Explainer Video Style for Your Startup

Different startups benefit from different animation styles. Some options to consider:

• 2D Animated Explainers: Affordable, versatile, and perfect for most SaaS and consumer startups.
• Whiteboard Animation: Great for educational or B2B startups that need to explain step-by-step processes.
• 3D Animation: Best for hardware or biotech startups where realistic product visualization is key.
• Motion Graphics: Ideal for fintech or blockchain startups where abstract concepts need clear, professional visualization.
• Live Action + Animation Hybrid: Useful for startups that want to show real people using their product alongside animated graphics that simplify key points.

How to Write a Script That Resonates With Startup Audiences

The script is the backbone of your startup explainer video. A strong script should:

1. Hook the viewer in the first 5 seconds by showing you understand their pain point.
2. Address the problem clearly without jargon.
3. Introduce your startup as the solution—quickly and confidently.
4. Show tangible benefits, not features. Viewers care more about outcomes than technology specs.
5. Use simple, conversational language that speaks to your target customer.
6. Close with a strong call-to-action (CTA) that tells people what to do next—download, sign up, book a demo, or invest.

Pro tip: Test multiple versions of your script with small focus groups before finalizing.

Common Mistakes Startups Make With Explainer Videos

Avoid these pitfalls to ensure your startup video is effective:

• Making it too long: Anything over 90 seconds risks losing attention.
• Focusing too much on features: Features tell, but benefits sell.
• Skipping professional voiceover: A poor-quality voiceover can ruin otherwise great visuals.
• Ignoring the call-to-action: Without a clear next step, viewers will watch but not convert.
• Underinvesting in distribution: Even the best video won’t perform if no one sees it.

Measuring the ROI of Your Startup Explainer Video

To prove the value of your explainer video, track these metrics:

• Play rate: How many people click play compared to impressions.
• Watch time: The percentage of viewers who watch until the end.
• Engagement with CTA: Clicks, signups, downloads, or demo requests after watching.
• Conversion rate uplift: Compare your landing page performance with and without the video.
• Fundraising impact: Did investors mention the video positively in meetings or follow-ups?

With analytics from platforms like Wistia, Vimeo, or YouTube, you can continuously optimize placement and messaging.

Should Startups Invest in DIY or Professional Explainer Videos?

Budget is always a concern for startups. Here’s how to decide:

• DIY Tools (e.g., Powtoon, Vyond, Canva): Best for pre-seed startups with little funding who need a quick, low-cost explainer to test their message.
• Freelancers: Affordable middle ground, but quality varies widely. Works if you find an experienced animator with startup-specific work in their portfolio.
• Professional Studios: Higher investment, but results in a polished, strategic video that elevates your brand and maximizes conversions. Best for funded startups or those preparing for launch.

Final Thoughts: Why Every Startup Needs an Explainer Video

In today’s crowded digital landscape, a startup explainer video is not just a nice-to-have—it’s a must-have tool for growth. Whether you’re pitching investors, onboarding early adopters, or scaling into new markets, an explainer video communicates your value clearly, builds trust, and accelerates traction.

If your startup is serious about growth, investing in a well-crafted explainer video could be one of the smartest marketing decisions you make.

Startup Explainer Video Production Resources

These popular resources are recommended for people researching how to create a explainer video for their startup:

How to create an animated video for your business?

What kinds of animation services are available to create your video?

Hire Video Igniter to Create Your Startup Explainer Video

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Check out our animated video portfolio! We can make any kind of 2D or 3D animation you can imagine.

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Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

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Startup Explainer Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“From the very beginning, we knew working with Video Igniter was the right decision. Derek was easy to talk to and completely accessible through the entire experience. He offered different options to the creative process, was open to changes and additions to the storyboard, and made sure we were 100% happy with every second of our finished video.

We couldn’t be more satisfied with the finished product and highly recommend Derek and the rest of the Video Igniter team for the quality of their work, pricing that worked within our budget and a personal touch all along the way.”

Chelle Parmele – Fmr. Director of Marketing, SheerID.com

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