Animated Video Production FAQ

Welcome to Video Igniter’s comprehensive FAQ about animated video production. If you have a question about animated video production, odds are we have an answer for you right here!

The animated video production FAQ answers popular questions like:

1). How to make an animated video?

2). What does animated video production cost?

3). How long does it take to make an animated video?

4). Where can I find a producer for my animated video?

5). How can I save money on my animated video production budget?

Answers to all these questions and so much more! Let’s dive in.

Examples Of Animated Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How much does animated video production cost?

TL;DR: there’s a wide range and you get what you pay for.

It’s possible to find animators that will make a 60 second video for under $500. You can also spend millions on an single minute of animation. But what is a realistic budget for animated video production and what factors change the cost? The average cost to make a 60 second animated video is between $1,500-$5,000 for 2D animation. 3D animation costs 3-5x more.

The cost of animated video production is determined by factors like:

• How long is the video?
• How much time is there to create the video?
• Who is creating the script and the storyboard?
• What kind of visual style will be used?

Animated Video Length

The longer your video, the more illustrators and animators that’ll be needed to complete production on your animated video in a reasonable amount of time.

Animated Video Production Timeline

How much time is available to complete production of your animated video? It takes 3-8 weeks to create a 1-2 minute animated video. If you need your video fast, a rush delivery budget increase may be needed to get additional animators, designers and project managers involved to expedite production. Rush delivery animation can add +10%-50% to your existing project budget.

Pre-Production (Script + Storyboard)

Writing the script and storyboard for your animated video can save you $1,000 or more! If you are hiring a video animator or Video Igniter Animation, we can help you develop your idea into a script and then turn it into a storyboard.

Creating your own script and storyboard can also save you extra time if you have quick internal review cycles. Thinking of giving it a shot and making your own? Check out our free scriptwriting template and resources and download our free storyboard template.

Animated Video Visual Style

The visual style of your project has a big impact on your animated video production budget. Simple 2D animations can be produced for under $4,500/minute. Fancier, detailed frame by frame animation and 3D animation costs more to produce. Contact us to get a custom quote.

Trying to figure out the right visual style? Check out this companion article:

VoiceOver & Soundtrack

VoiceOvers and soundtracks are usually built into the cost of animated video production. However, if you’re looking to save money on your production cost, you can record your own voiceover for free and download free legal music from these sites: Facebook Sound Collection & Incompetech.

Where can I find a good animated video production company?

Video Igniter Animation is an animated video production company – if you want to read more about us, check out this article about our animated video service or visit our homepage.

But enough about us. If you’re looking for more options, check out Fiverr, Freelancer, Linkedin.com/Jobs and Craigslist to find other animated video production companies and freelancers.

What is the animated video production process like?

After you’ve hired someone to help with your animated video production project, there are seven phases of production to go through to get the idea in your head turned into a custom animated video.

1). Questionnaire

Production kicks off with a questionnaire to learn about what information you want to convey in your video. It gives you an opportunity to talk about your target audience and how this video will help them learn or understand something new. It also give you an opportunity to talk about the visual ideas you want to show and share examples of the visual style(s) you’d like to use to create your video.

2). Script

The next step of the animated video production process is writing the script. The script is the skeleton for your entire project. Whether you’re writing it or your animated video production partner is, make sure that your script includes all your main talking points. Ensure they are easy to understand by members of your target audience before approving the script.

3). Storyboard

After the script is approved, it’s time to create your storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators and animators what to create. Before you approve the storyboard for production, you want to make sure that all the important details are documented in your storyboard.

If the illustrators and animators making your video only had this document and no other information, would they be able to create your entire animated video? If the answer is no, then you need to add more information to the storyboard.

4). VoiceOver

Now that the script and storyboard are locked in the next step of the animated video production process is to get the voiceover(s) recorded. It’s important to get the voiceovers recorded and approved before the illustrations are approved because it is difficult to animate without a voiceover. The voiceover is used to set the timing and pacing of the animation. Without the voiceover, the animators will be wasting their time because they can’t get the visuals to move in sync with the timing of the voiceover.

Procuring a voiceover happens in two phases. First, your video production partner will audition several voiceover artists and share the auditions with you so you can hear how they sound. Let your producer know which one you like best and then they will coach the voiceover talent through the full recording – ensuring they pronounce things properly, with the right energy and timing.

You will get an opportunity to review the full voiceover and request revisions before approving the voiceover for production.

5). Soundtrack

Your animated video production partner will also identify several soundtracks that will enhance the mood and presentation of your animated video. Give them a listen and tell your producer which soundtrack you like best so that they can secure the license to use the soundtrack in your video.

6). Illustration

Once the storyboard is approved, the art team begins process of creating the illustrations for your animated video. First, they will review your storyboard, your branding and any style references you provided. Then, they will select a key scene from your storyboard and develop one or more pieces of custom concept art for that scene.

Review the concepts and let the art director know how you feel about the concept(s). From there, they will refine your favorite concept until you love it. Then, they will create all of the illustrations for your animated video and give you a chance to requst revisions before approving the art for production.

7). Animation

Now that everything is approved, it’s time to animate! The animation production process itself takes about one week to animate one minute of video for 2D animation. 3D animated videos take 2-4x longer to produce. When the first draft is ready, review it with your internal team and members of your target audience (if available). Collect everyone’s feedback and share it with your animated video production partner to incorporate the edits and render out the final draft.

How long does it take to make an animated video?

It takes about 3-8 weeks to create a 1-2 minute 2D animated video. 3D animated videos and frame by frame animations require more time to produce. If you need a estimate on your production timeline, contact us with details of your project and we’ll prepare a production plan for your project.

How can I speed up the animated video production process?

Yes! We offer rush delivery animation to speed up the animated video production process. Contact us with details about your project and we’ll help you figure out rush delivery pricing to get your project produced on time.

What styles of animated video production do you offer?

We offer 2D, 3D and frame by frame animation. If you can imagine it and it doesn’t require a film crew, we can make it!

Why Invest in Professional Animated Video Production?

When you invest in professional animated video production, you’re doing more than just creating a video — you’re creating a powerful communication asset that can drive awareness, engagement, and conversion. Animation allows you to explain complex ideas in an easy-to-understand way, using visuals that capture attention and emotion.

Animated videos are proven to increase viewer retention compared to static visuals or text-based content. According to marketing studies, viewers retain up to 95% of a message when it’s delivered in a video format compared to only 10% when reading it as text. That’s why more brands — from startups to Fortune 500 companies — are turning to animated video production to communicate their value clearly and memorably.

Professional studios like Video Igniter handle every part of the process — from script development to illustration, animation, and sound design — ensuring your final video aligns perfectly with your brand’s goals and visual identity. A professional touch also means cleaner transitions, smoother animation, and better storytelling that connects with your audience.

Benefits of Animated Video Production for Business Growth

Animated video production offers a wide range of business benefits, especially for marketing and brand communication. Here are some of the biggest advantages:

1. Stronger Brand Identity
Custom animated videos allow you to express your brand personality through color, tone, and motion. Every design element can be tailored to your company’s unique look and feel, reinforcing your identity across digital platforms.

2. Simplifying Complex Topics
Animation is ideal for breaking down complex ideas — whether you’re explaining a new technology, product, or service. With animation, you can use metaphors, diagrams, and storytelling techniques that make abstract ideas tangible.

3. Increased Engagement
Animated videos are far more likely to be shared on social media, helping brands increase organic reach. Platforms like YouTube, LinkedIn, and Instagram favor video content in their algorithms, making animated video production an effective way to boost visibility.

4. Better Conversion Rates
Landing pages featuring an explainer or animated demo video can boost conversion rates by up to 80%. When customers clearly understand what you offer, they’re more likely to take action.

5. Long-Term ROI
Unlike live-action footage, animated assets don’t become outdated due to wardrobe, fashion, or location changes. You can easily update or repurpose animations in future campaigns, giving your investment a long lifespan.

Types of Animated Video Production Services

While most people associate animation with explainer videos, the world of animated video production includes a wide variety of formats and styles. Understanding your options helps you choose the right kind of animation for your project.

1. Explainer Videos
These short, engaging videos are perfect for explaining products, services, or processes. They often combine narration, text on screen, and animated characters to make complex ideas clear and entertaining.

2. Product Demos
Animated product videos are great for showing how something works without needing a camera crew. They’re especially useful for apps, software tools, and tech hardware that benefit from visual demonstrations.

3. Educational & Training Videos
Animation can turn dry internal training content into engaging learning experiences. Complex procedures or compliance topics become easy to follow and more memorable when explained visually.

4. Brand Videos
Brand videos help communicate your company’s story, mission, and values. Through custom animated video production, you can build emotional connections and inspire loyalty in your target audience.

5. Social Media Animations
Short animated clips are powerful tools for social media advertising and engagement. Motion graphics and looping GIFs can grab attention within seconds and drive clicks.

6. 3D Animation & Product Visualization
For companies in tech, architecture, or manufacturing, 3D animated video production offers photorealistic renders and immersive visuals that help customers visualize products before they exist.

Key Trends in Animated Video Production

The animated video production industry is evolving rapidly thanks to advances in technology and shifting audience expectations. Staying on top of these trends helps businesses produce videos that feel fresh and relevant:

1. AI-Assisted Animation
AI tools are now streamlining parts of the animation process, helping studios speed up rendering, lip-syncing, and scene composition. However, human creativity remains essential for storytelling and design.

2. 3D and Hybrid Animation
Mixing 2D and 3D elements can create dynamic visuals that stand out. Hybrid animation styles are becoming more popular in product explainers, commercials, and educational content.

3. Interactive Animated Videos
Interactive video technology allows viewers to make choices or explore different story paths, increasing engagement. This is especially useful for eLearning and sales presentations.

4. Motion Graphics for Data Visualization
Animated infographics and kinetic typography make statistics and data-driven insights easier to digest. Brands are using motion graphics to turn numbers into compelling visual stories.

5. Personalized Animated Content
Marketers are now using animated video production to create personalized video messages for customers, boosting click-through and conversion rates in email campaigns.

How to Plan an Animated Video Production Strategy

Before jumping into production, it’s important to think strategically about how your animated video will be used and measured. A well-planned approach ensures your video achieves its goals and reaches the right audience.

1. Define Your Objective
Decide whether your animated video is meant to explain, educate, sell, or entertain. The objective will shape your script, tone, and visual style.

2. Know Your Audience
Consider the demographics, pain points, and viewing habits of your audience. A startup’s explainer video might use humor and bold colors, while a financial firm’s animation might focus on trust and clarity.

3. Craft a Distribution Plan
Where will your video live — your website, YouTube, email campaigns, or social ads? Optimizing your animated video production for multiple platforms helps maximize visibility.

4. Measure Performance
Use analytics to track engagement metrics such as view rate, watch time, and conversions. These insights will help refine future animations for better ROI.

Common Mistakes to Avoid in Animated Video Production

Even the best ideas can fall flat if key steps are overlooked during production. Here are some mistakes to avoid:

1. Skipping Pre-Production
Jumping straight into animation without a clear script or storyboard often leads to confusion, delays, and extra costs. Pre-production planning saves time and money.

2. Overloading the Script
Too much information can overwhelm viewers. Keep your message focused and concise — ideally one clear idea per video.

3. Ignoring Branding Guidelines
Your video should look and feel like your brand. Be sure your animated video production company uses your official color palette, fonts, and logo correctly.

4. Forgetting About Sound Design
High-quality voiceovers, music, and sound effects elevate your animation. Poor audio quality can make even the best visuals feel unprofessional.

5. Neglecting Distribution
A great video won’t deliver results if no one sees it. Include promotion and syndication as part of your animated video production strategy.

How to Get the Most Value from Your Animated Video Production Partner

When working with a studio like Video Igniter, communication and collaboration are key. Provide detailed feedback at each stage of production — from concept art to final animation — to ensure your vision comes to life exactly as you imagined it.

Ask your production team for reusable assets, such as individual animations or character files, so you can repurpose them in future campaigns. This can dramatically increase the long-term value of your investment in animated video production.

Final Thoughts

Animated video production is one of the most versatile and effective tools available for modern brands. Whether you’re launching a new product, onboarding customers, or building brand awareness, animation allows you to express your message in a visually compelling and emotionally resonant way.

When you’re ready to bring your ideas to life, Video Igniter can handle every step of the process — from concept to completion — ensuring your animated video looks amazing, performs well, and helps your brand stand out.

Still have questions about animated video production?

Do you have a question about animated video production that wasn’t answered in this FAQ? Contact us with your question. We’ll follow up via email with an answer and we’ll post the question and answer on this FAQ.

Looking for help with animated video production? Hire Video Igniter!

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Animated Video Production Demo Reel

 

Animated Video Production Success Stories And Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Hire Video Igniter For Your Animated Video Production Project

Schedule a call to discuss your animated video project with our team.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start producing your animated video.

What is Video Igniter?