Benefits of Using Animated Videos With Your Digital Marketing

Digital marketers love using animated videos engage with potential clients and customers. This year, more companies are using animated videos in their digital marketing campaigns than ever before. The main reason for this is because they’re more affordable than ever before, but also because they make it easier for your business to stand out from the crowd. If you’re not sure whether or not you should use animated videos as part of your digital marketing strategy, this article explains why you should give them a try!

 

Examples Of Digital Marketing Animated Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How can a digital marketing animated video help your digital marketing?

Animation is more fun to watch. It makes it clear for your audience to understand what you are talking about. This is particularly helpful for technology and software services.

Animated videos hold attention like no other medium in the world of digital marketing. Your potential customers will be highly engaged with the informative content.

You can use animated video web marketing to generate leads, promote products or services, or educate customers about new features in your product or service offerings and much more!

 

Example of an animated video we created for a digital marketing campaign:

 

Animated videos are more fun to watch and keep your audience focused and engaged

The first benefit of using animated videos is that they’re more fun and engaging to watch (compared to live action videos, photo and text-based content). The reason for this is simple: people are more likely to watch a video that’s looks like colorful entertaining eye-candy. Animated videos can be funny, cute, or exciting. They can also be educational—and people will keep watching if you teach them something they don’t already know!

For example, at the end of one of Shopify’s animated tutorials on how to build an online store, the viewer sees a friendly animated character who walks the viewer through the final steps of setting up their own store and getting it ready for launch day. The viewer gets to watch Shopify’s character actually walk the viewer through each step so everyone knows exactly what needs to happen next before starting their new online store.

For tips on how to get high viewer engagement on your animated videos, check out this article: “6 Ways To Get High Viewer Engagement For Your Animated Videos.”

Animations help you build your brand

One way to build your brand is through a unique identity. Animated videos are a great way to do this in an entertaining and memorable way. When people see an animated video, it sticks in their minds more than other types of video because they’re so different from what they’ve seen before.

You can create animated characters or symbols that live inside each video and represent your business’s branding, so viewers will recognize them when they see them again on other platforms.  The more memorable something is, the easier it is for people to recall later. And that’s why animated videos can be so effective at building a strong company brand: the messages and visuals are going to stick with people long after they’ve seen them.

Dropbox built their entire brand image on the internet with this simple but straightforward marketing video animation:

Marketing videos help attract new leads via SEO

Using proper Video SEO techniques, you can get your message in front of the people who are looking for it. With animated videos you can create content that’s not only interesting to watch but also ranks high in search engines – making it easier for more people to find your website and learn about your company.

This is important because if someone searches for something like “digital marketing animated video” or “animated video web marketing,” on Google or Bing, they’re likely going to end up either clicking on an ad from one of our competitors – or clicking a link to read an article on our website and then potentially getting in touch with us about creating an animated video for their digital marketing campaign.

Digital marketing videos make it easy to share your message

Animated videos encapsulate your entire brand message and personality in a fun, easy to consume way that can be packaged up and easily shared and consumed across all platforms and devices.

You can upload videos to Facebook and other social media platforms, email them as attachments, include them in your slide presentations, or simply embed them directly on you blog or website via HTML code.

If you need a new way to engage customers, animated marketing videos will work for you

Animated marketing videos are the next best thing to having a real-life brand evangelist on your team. They’re engaging, sharable, and easy to make with Video Igniter. Animated videos work well for businesses in all stages of business development because they improve customer education at all stages of the sales funnel. They’re also easy to understand – even if you have a complicated product or service!

If you want your customer’s attention but don’t have time to get a full website created, animated marketing videos can stand in to help potential customers, generate awareness and cut through the noise to grab people’s attention immediately.

Types of Animated Videos for Digital Marketing

When it comes to digital marketing, there are several types of animated videos you can use to engage your audience effectively. Explainer videos, for example, break down complex products or services into simple, easy-to-understand visuals, making them ideal for explaining how your business works or demonstrating your product’s value. Product demos are another popular choice, showcasing your offerings in action and highlighting their benefits. Social media ads, often short and punchy, use animation to capture attention quickly and encourage users to take immediate action. Additionally, corporate videos or brand storytelling can use animation to humanize your brand, conveying your values in an entertaining yet professional manner.

No matter the goal, choosing the right type of animated video will ensure your message resonates with your target audience and strengthens your digital marketing strategy.

Tips for Creating Effective Animated Videos

Creating a successful animated video for digital marketing involves careful planning and attention to detail.

Start by crafting a compelling script—ensure it is clear, concise, and directly speaks to the needs and desires of your target audience. Focus on the problem your product or service solves and how it benefits the viewer.

Visual design is equally important; use animation styles that align with your brand identity and appeal to your audience’s preferences. For example, playful, colorful animations might work well for a younger audience, while a more minimalistic style might be better for a professional tone.

Ensure that your video is optimized for the platform you’re using. A video for social media, for example, should be short and eye-catching, while a YouTube animation can be longer and more detailed.

Finally, include a strong call-to-action (CTA) that directs viewers on what to do next, whether it’s visiting your website or signing up for a free trial. By following these tips, you can create animated videos that not only entertain but also drive results.

The Role of Animation in Storytelling

Animation has a unique ability to bring stories to life in ways that traditional video or text cannot. By using animated characters and vibrant visuals, businesses can create engaging narratives that capture the attention of their audience and emotionally connect with them.

For example, a brand can craft a storyline around their customer’s journey, showing how their product or service solves a particular problem. This type of visual storytelling is incredibly effective for building brand loyalty, as it helps viewers identify with the characters and scenarios presented in the animation.

Moreover, animated videos offer endless creative possibilities. You can explore fantastical worlds, transform ordinary scenarios into extraordinary ones, or even make abstract concepts easier to grasp. Ultimately, animation empowers businesses to communicate their message in a more memorable and compelling way, strengthening their overall marketing efforts.

Video Distribution Strategies

Once your animated video is ready, it’s essential to implement a strategic distribution plan to maximize its reach. Platforms like YouTube, Facebook, and Instagram offer vast audiences, but each platform has its unique characteristics, so it’s important to tailor your approach.

For example, YouTube is ideal for long-form content, whereas Instagram and Facebook are perfect for shorter, more visually captivating videos. Additionally, consider embedding your animated video on your website’s landing pages or blog posts to boost engagement.

Incorporating videos into your email marketing campaigns can significantly increase click-through rates, as emails with videos are known to generate higher engagement.

Optimize your video for SEO by including relevant keywords in your video title, description, and tags, ensuring it’s discoverable on search engines.

With these strategies, you can ensure your animated videos reach the right audience and help achieve your marketing goals.

Trends in Animated Video for Digital Marketing

The world of animation is continually evolving, and staying on top of the latest trends can give your digital marketing efforts a competitive edge. Currently, 3D animation and motion graphics are highly popular, as they provide a visually stunning and engaging experience for viewers. These techniques make your videos stand out and offer a more dynamic and immersive feel.

Additionally, augmented reality (AR) and virtual reality (VR) are transforming how animated videos are used in marketing. These technologies enable the creation of interactive experiences, offering customers an even more engaging way to interact with your brand.

As for design trends, minimalism and flat design continue to be popular due to their clean and modern aesthetic, while bold colors and hand-drawn animation styles evoke a sense of personality and uniqueness.

By keeping up with these animation trends, your business can create fresh, engaging animated video content that resonates with your audience and sets you apart from your competitors.

How to Integrate Animated Videos with Other Marketing Channels

Animated videos shouldn’t exist in isolation; they should complement and enhance other marketing efforts across different channels. For instance, you can use animated videos in email marketing campaigns to introduce new products, explain services, or even share customer testimonials, increasing click-through rates and engagement.

Similarly, animated videos can be a powerful tool for driving traffic to your website when placed on landing pages or included in blog posts.

Social media is another great platform where animated videos can boost brand visibility and encourage user interaction.

Integrating videos with paid ad campaigns is also highly effective, especially on platforms like Google Ads or Facebook Ads, where visually appealing content tends to perform better.

By using animated videos across multiple channels, you create a consistent and engaging experience for your audience, ultimately strengthening your brand’s message and increasing conversions.

Cost Considerations and Budgeting for Animated Video Production

While animated videos are an excellent investment for digital marketing, understanding the costs involved is crucial for effective budgeting. The cost of producing an animated video can vary depending on several factors, including the video’s length, complexity, animation style, and the level of customization required.

For instance, a simple 2D explainer video will typically cost less than a more intricate 3D animation or a motion graphic-heavy video.

It’s important to balance quality with your marketing budget—consider working with experienced animators who can provide professional-quality work within your budget range. To get the most value, set clear goals for what you want to achieve with the video, whether it’s brand awareness or lead generation, and ensure the production aligns with those objectives.

With careful planning, animated videos can provide a significant return on investment, driving engagement and conversions in ways that other forms of content may not.

Interactive and Personalized Animated Videos

In the world of digital marketing, personalization is key to creating meaningful connections with your audience, and interactive animated videos are an exciting way to achieve this. These videos allow viewers to actively participate in the content by making choices that affect the storyline or outcome.

For example, interactive videos can guide customers through a personalized product recommendation process or provide tailored content based on user input. This level of interactivity makes the viewer feel more involved and invested in the experience, increasing engagement and brand loyalty.

Furthermore, interactive videos can be highly effective in capturing valuable customer data, which can then be used for targeted marketing efforts.

By combining animation with personalization, businesses can create immersive, engaging experiences that drive higher conversion rates and foster stronger customer relationships.

Digital Marketing Animated Video Production Resources

These popular digital marketing animated video resources are recommended for your video production journey:

How do I build a great storyboard for my explainer video?

How do I turn my idea into a video?

How to I make an explainer video for my company?

Conclusion

Now that you know how great these videos can be for marketing your business, we encourage you to try creating one for your company. We know it might seem intimidating at first… But our video animators are here to help! Click the image below to schedule a call with Video Igniter’s Animated Video Production Team and we’ll hold your hand through the entire process.

 

Contact Us To Make An Animated Video For Your Next Digital Marketing Campaign

Do you want to create an animated video for a digital marketing campaign? Here are several ways to get in touch with us to discuss your project:

– Schedule a call with our production team.

– Get a quote for your educational animated video.

– Request access to our price sheet.

– Create an account and fill out a creative brief to get production started on your animated video.

Benefits Of Working With Video Igniter

World class production and storytelling at prices startups can afford.

Our online production service delivers a streamlined production experience which lowers your production cost + more of your budget is put towards creativity, storytelling and production quality instead of overhead and project management costs.

Check out our portfolio.

+20 Reasons: Learn why companies hire Video Igniter to create animated videos for their digital marketing campaigns.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Not sure what Video Igniter is? Read more about us.