Video Promotion To Grow Your Business

If you want to sell more of your product/service to grow your business, it’s time to get serious about video promotion. Video is the go to strategy for businesses that want to drive big results, quickly. However, recent ad-tech updates designed to increase privacy for consumers has made targeted video promotion more difficult to deliver results. Never fear. It’s still possible to achieve big results from video promotion with the right team. In this FAQ, we answer the most frequently asked questions we receive about video promotion so you can understand what to expect along the way.

Examples of Animated Promotional Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Benefits of Animated Video Promotion

You’d be surprised how many people create animated promo videos without actually having a promotional plan. Yes, you can get a lot of benefit from merely putting an animated explainer video on your homepage. But if you really want to drive success home with your video marketing, it’s important to have a plan and a budget to promote your video to the right audience. Here are a few of the benefits you can experience from properly executed video promotion campaigns:

Increased Brand Awareness

Social media feeds are full of live action filmed content. Most of it is B- quality filmed on someone’s smartphone. You know what stands out in the ocean of live action content? Colorful animated thumbnails. If you want to increase the odds of social media users pausing to focus with your content, try creating something that’s visually different from what everyone else is creating. Creating animated video content is a very simple way to encourage new eyeballs to give your content a chance and get some soft exposure to your brand.

Increased Website Traffic

Video SEO is a brilliant way to gradually grow your web traffic over months and years. But if you want to create traffic to your website in realtime, spending money on video promotion can deliver results in hours, days or weeks – not months or years.

Generate Leads

Modern web video players have been outfitted with lead capture forms so you can make it easy for engaged viewers to opt in to sharing their email address to stay in touch with your business.

Increased Sales 

With increased leads comes increased sales. But it goes beyond that – well designed video content for sales pages has been shown time and time again to increase conversion rates. Video content provides some of the best educational sales content out there because it’s visually rich and enables customers to see what they’re buying – something that can’t be done with sales copy alone.

Increase Social Media Followers

Animated video content can also be used to drive viewers to your social channels so they can stay in touch with you. Some video promotion strategists see this as a better long term investment because people are more likely to follow your business on social media to stay in touch than they are to visit your website and share their email address.

Improved Chance Of Going Viral

‘Going Viral’ is not a recommended video marketing strategy. Yes, you can create certain kinds of content and try to game the social media algorithms in an attempt to make your video content go viral. But it isn’t something that can be guaranteed without a lot of money or a social media account with millions of followers. If you do plan on promoting your video through paid media channels, you do increase the odds your content could go viral which ultimately helps you decrease the amount you need to spend on video promotion to achieve the same positive business outcomes.

What video promotion services do we offer? / How can we help?

Are you trying to cost effectively reach your customers at scale? Video Igniter not only produces animated videos, we also help our customers promote them. We know how to get your promo videos in front of the right people to grow sales at your company. Whether you already have a video that you want to promote or you’re looking for a complete video creation + video promotion solution, Video Igniter has you covered.

Our video promotion team has delivered results for Fortune 100 companies and small startups. Whether your starting budget is $5,000 or $500,000, our team can help you create your strategy, develop creative and run your video promotion campaign. Profitable results will show themselves within a few short weeks and you’ll start adding more zeros to your monthly ad spend.

Want to learn more? Use this form to get in touch with our team and let us know you are interested in video promotion. Or, you can schedule a call with our production team.

What does video promotion cost?

There are two types of costs to think about when you want to run a video promotion campaign: video production costs & video promotion costs.

Video Production Costs

The creation of video assets typically ranges between $3,000-$25,000 for 2D animated video content that’s under 60 seconds in length. 3D animated videos cost 2-3x as much to produce. In addition to the production of the original video, many video promotion campaigns include multiple videos or variations of the original video that are tested and optimized to figure out which variation drives the most sales.

Video Promotion Costs

Video promotion costs are recurring monthly expenses that start low and increase once your video targeting and placement is dialed in enough that sales are increasing. Budget a minimum of $3,000-$5,000/month. During the first few weeks and months of your video campaign, we will refine the variables of your video promotion targeting based on what is delivering results. As results improve, companies find it easy to add more zeros to their monthly ad budget.

Media Strategy Costs

Sometimes, media strategy costs get baked into the cost of your video production costs or your video promotion costs. Media strategy means our team is going to spend more time and money researching your target audience to understand what messages resonate with them and figuring out which specific platforms would be most profitable to reach them on. Media strategy costs on their own range between $5,000-$10,000.

How does a video promotion project work?

There are three main components to a successful video promotion campaign: media strategy, media production and media buying.

Media Strategy

Media strategy is where we dive deep on your target audience to figure out what features, benefits and messages resonate with them.

We’ll also develop a framework to figure out how to get different kinds of people to convert after watching your videos. This includes creating videos for people that are warm leads vs cold leads and people you may have not thought to include in your targeting at all.

Media Production

This is where we take your key messages and turn them into custom animated video assets. For more on what to expect during the media production process, check out the section below called, “How do you create an animated promotional video?”

Media Buying

As production wraps on your video asset(s), we commit to media buys across all platforms that are relevant for your company’s campaign. This includes TV and Internet.

We run your ads for you, keep you posted on the results, and then we fine tune the targeting of the video promotion and invest more ad spend on the channels and video assets that are delivering results.z

In order to measure the success of the media buying campaigns, we will need to add a few lines of code to your website to ensure we can properly attribute which video asset delivered each sale.

How do you create an animated promotional video?

Questionnaire

Production starts with a call or a questionnaire to learn the specific information your animation and promotion teams need. This is the time for you to communicate:

• What key messages need to be included in your video?
• What action you want viewers to take when they’re done watching your video?
• How long you want the video to be.
• Who is the target audience?
• What visual style to use?

Script

Now that the production team knows what to create, it’s time to draft the script. If you paid for media strategy services, our team will go into deep research mode to identify how to word your talking points in a way that best resonates with your target audience. Then, we will craft your script around what works best.

When you review the first draft of your video script, make sure the story contains all of your key messages and ends with a call to action (visit our website, download our app, contact our sales time, sign up for a free account, etc). Does the story speak to your target audience? Would they find it intriguing, entertaining or comical? If you have media strategy as part of your video production costs, we will oversee tests of the script to ensure it speaks to your target audience.

Organize your feedback and send your revisions to your production team so they can incorporate your edits. You will get an opportunity to review the updated script before approving it for production.

Storyboard

Once the script is approved, it’s time to create the storyboard. The storyboard is the blueprint for your animated video – it tells the illustrators and animators what to create.

Each page of your storyboard includes four parts:

1. A sentence from your script
2. A simple mockup or rough sketch of the scene
3. Directions for the animators
4. A list of assets that are needed to create the scene

When you review the storyboard, focus on the storytelling details that are bring presented. Do the visuals enhance the presentation of what the script/voiceover are saying? Are the visuals relevant and understandable by members of your target audience?

If you want the production team to revise the storyboard, organize your feedback and send it over for them to incorporate into the second draft of your storyboard. Otherwise, mark the storyboard as approved so that production can move forward.

Illustrations

When the storyboard is approved, the art team can begin creating concept art. The art director will take a key scene and design one or more custom concepts to show how that scene could look in your video.

Let the art team know how you feel about the concept(s) so that they can refine your preferred style. Once you’re completely satisfied with the concept art, the art team will create all of the art for your video based off of the style of the approved concept art.

You get an opportunity to review the art and request revisions before approving it for production.

VoiceOver

While the illustrations are being created for your video, the production team will help you audition voiceover talent for your project. Listen to the auditions and let them know which one you prefer. Then, the production team will oversee the recording of the full voiceover to ensure it has the proper pacing, tone and pronunciation.

You get an opportunity to listen to the full voiceover and request revisions before approving it for production.

Soundtrack

Music selection is very important for animated promotional videos. The wrong soundtrack will be off putting for viewers and make them stop watching your ad even faster! The right soundtrack can help draw them in and keep them focused on the key messages that are being presented in your video.

Your production team will select a handful of soundtrack options for you to review. Let them know which you prefer and they will secure the license so that you can legally use the music in your ad. If you aren’t sure which option works best, wait til the first draft of your video is ready to review so that you can preview them alongside one another.

Animation

Now that everything is approved, it’s time to animate your video! Animation takes about 1 week for 2D animated videos that are under 60 seconds long. 3D animated videos take at least 2-3x as much time. When the first draft is ready, give it detailed review with your internal team and members of your target audience. Collect everyone’s feedback and share it with your production team so they can incorporate your edits and render out the final draft.

Post Production

In many cases, when the final draft is approved, the work is done and you can start video promotion right away. Some projects include special requests that are best handled after the original video finishes production. Special post production edit requests include:

• Rendering the video in different aspect ratios for social media.
• Translating the video into different languages.
• Editing a shorter 5, 15, or 30 second version of the video.
• Creating alternate intros or endings for the video.
• Audio mixing and mastering.

Advanced Video Promotion Strategies for 2026 and Beyond

The world of video promotion is evolving faster than ever. As more platforms introduce advanced ad formats and AI-powered targeting tools, marketers who understand how to adapt are seeing incredible ROI. Below, we explore the most effective strategies you can implement right now to elevate your video promotion results in 2026 and beyond.

1. Leverage AI-Driven Video Promotion

Artificial intelligence has completely transformed how businesses can target, distribute, and optimize their video campaigns. Modern AI tools can automatically analyze your video’s performance data and identify what scenes, colors, or voiceovers generate the highest engagement. This allows your team to adjust creative assets in real time to increase conversions.

For example, some AI-powered platforms can automatically generate alternate video versions that are customized for different demographics. A younger audience might see a faster-paced edit, while a professional audience sees a slower, more information-rich version. Incorporating AI into your video promotion strategy ensures you get more value out of every dollar spent.

2. Optimize for Vertical and Short-Form Platforms

Short-form video has exploded on platforms like TikTok, Instagram Reels, and YouTube Shorts. Brands that rely solely on traditional 16:9 ads are missing out on enormous exposure opportunities. Repurposing your video content into vertical formats can help you reach new audiences who primarily consume mobile-first content.

When adapting your video promotion strategy for these platforms, focus on:

• Hooking the viewer within the first 2–3 seconds.
• Using bold captions since many users watch without sound.
• Ending with a clear, visually distinct call-to-action.

Short-form video promotion is ideal for building brand awareness, while longer-form versions on YouTube or LinkedIn can be used to educate and convert your audience.

3. Use Retargeting to Reconnect with Interested Viewers

One of the biggest missed opportunities in video promotion is failing to retarget engaged viewers. When someone watches 50% or more of your ad, that indicates genuine interest. By creating retargeting lists based on video engagement metrics, you can deliver follow-up videos that address specific concerns, offer a discount, or provide additional information about your product or service.

This layered approach is often referred to as a video funnel, where each video plays a different role in the buyer’s journey. The first video might introduce your brand, the second could focus on benefits, and the third might include testimonials or a limited-time offer. This sequential video promotion strategy significantly boosts conversion rates while reducing wasted ad spend.

4. Incorporate Interactive Video Promotion

Interactive videos are quickly becoming one of the most engaging forms of digital advertising. These videos allow viewers to click on products, answer quiz questions, or choose how the story progresses. For example, an animated product demo could allow users to click on different product features to learn more, all without leaving the video player.

Studies show that interactive video promotion increases viewer engagement time by up to 47% compared to standard video ads. Platforms like Wistia, Vimeo, and YouTube’s new “Interactive Overlay Ads” are making it easier than ever to integrate this format into your campaigns.

5. Combine Video Promotion with Influencer Partnerships

Partnering with influencers remains one of the most effective ways to amplify your video content. By collaborating with creators who already have trust and rapport with your target audience, your promotional videos can spread faster and feel more authentic.

Influencers can share branded video content as part of their regular posts, or they can co-create videos that highlight your product in a natural, story-driven way. The key to successful influencer video promotion is authenticity—choose partners whose tone, values, and followers align closely with your brand.

6. Boost SEO Through Video Metadata Optimization

Video promotion doesn’t stop at ad placements. To maximize long-term visibility, you also need to optimize your video SEO. Start by crafting keyword-rich titles, descriptions, and tags that match what your audience is searching for. Include your target keyword in strategic spots, but avoid overstuffing.

Embedding your videos on relevant landing pages, including a full transcript, and creating a video sitemap can dramatically increase your chances of appearing in Google’s video results. Additionally, using schema markup helps search engines better understand your video content, which can improve your click-through rate from organic searches.

7. Track and Measure Performance Metrics

Data is at the heart of every successful video promotion campaign. Beyond standard metrics like views and clicks, businesses should focus on deeper engagement data:

• Watch time: How long are viewers staying engaged?
• Completion rate: Are people finishing your videos?
• Conversion rate: How many viewers take your desired action?
• View-through conversions: How many customers convert later after seeing your video ad?

Regularly reviewing these insights allows you to fine-tune your creative, adjust targeting, and allocate your ad spend to the highest-performing channels.

8. Localize Your Video Promotion Campaigns

If your business serves multiple regions or countries, localized video promotion can greatly increase relevance. Instead of running one global video ad, create localized versions that reflect each region’s language, cultural nuances, and consumer behavior.

Even simple localization—like changing subtitles, adjusting voiceovers, or swapping imagery—can make a huge difference in engagement and improving your video conversion rate. Platforms like YouTube and Facebook Ads allow you to deliver these localized video variations efficiently to segmented audiences.

Deep Dive: Learn more about how to translate your video content into other languages.

9. Integrate Video Promotion into Email and Content Marketing

Video promotion doesn’t only happen on social media or ad platforms. Embedding videos within your email marketing campaigns can increase click-through rates by up to 300%. Adding “video” in the subject line often improves open rates, and including a thumbnail that links to your landing page can drive significant traffic.

Additionally, repurpose your video content into blog posts, animated infographics, and carousel ads to reinforce your brand message across multiple touchpoints. The more integrated your video promotion is within your overall marketing ecosystem, the stronger your results will be.

10. Future Trends to Watch in Video Promotion

Looking ahead, several emerging trends are shaping the future of video promotion:

• Shoppable video ads that allow viewers to purchase directly within the video.
• AR/VR video experiences that immerse users in your product environment.
• Personalized video content dynamically generated for each viewer based on behavior or past interactions.
• Sustainability-focused campaigns, where eco-conscious messaging and production values influence brand perception.

Staying ahead of these innovations will ensure your video promotion strategy remains competitive as technology and consumer habits evolve.

Still have questions about video promotion?

Do you have a question about video promotion that wasn’t addressed in this article? Use this form to send us your question or with a member of our production team.

 

 

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animation portfolio!

Watch our explainer video to learn more about how we can help you create an animated video for your business:

 

Get In Touch About Video Promotion

Schedule a call with our production team to discuss your video promotion needs.

Get a quote for us to create and promote your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your animated video.