Looking to make an explainer video but need more information about explainer video rates to help you choose a producer for your project? In this guide, Video Igniter Animation answers the most frequently asked questions we receive about rates for explainer videos. We provide pricing guidance for different styles of animation, tips to save on your production budget, and examples of explainer videos made with different production rates.
If you have a question about explainer video rates that isn’t answered in this article, you can use our contact form to ask your question or click the image below to schedule a call with a member of our production team:
What are reasonable rates to pay for an explainer video?
TL;DR: You get what you pay for.
Pre-production Rates (Script + Storyboard Creation): $650-$1000 for a 60-second explainer video
Production Rates: most 2D explainer videos can be designed and animated for under $5,000. 3D animated explainer videos cost at least 2x more.
Animated Video Style Examples
High End Explainer Video Examples (+$7500)
Medium Cost Explainer Video Examples (+$3000)
Low Cost Explainer Video Examples (+$1000)
What are the rates to make an animated explainer video?
Video Igniter changes our rates from time to time – visit this page to request access to our current price sheet. In total, we recommend spending a few thousand dollars (more than $1,000 less than $10,000) if you want to make a minute long 2D custom animated video. Thinking of making a 3D animated explainer video? Anticipate your production budget being at least 2-3x more.
Below is a breakdown of the main components that determine the rate for your explainer video. For the sake of simplicity, all rates assume your explainer video is 60 seconds long. You can get a custom quote for your explainer video here.
Explainer Video Scriptwriting Rates
The script is the skeleton for your explainer video. It’s possible to save money on your production budget and write the script yourself. If you are hiring an animation studio, freelancer or Video Igniter to write the script for you, expect them to spend at least 2-4 hours researching your company and target market, another 3-4+ hours writing the first draft of the script, and then another 1-2+ hours working with you to revise the script to your satisfaction. At a rate of $50/hr and a minimum of 6 hours of work, we tell people to budget at least $300-$500+ to create the script for a 60 second explainer video.
Explainer Video Storyboard Creation Rates
The storyboard is the blueprint for your explainer video. It is a set of instructions for the illustrators and animators so they know what they are supposed to create for each sentence of your script. You can save money on your production budget by creating the storyboard yourself. If you are hiring your animation service provider to create the storyboard for a 60 second explainer video, expect them to spend at least 6-8 hours on the first draft and another 1-2+ hours revising it. Storyboards for 3D animated videos require more detailed sketches and easily take 2-3x more time to create. At a rate of $50/hr, we recommend people budget $350-$500+ if they’re hiring someone to create a storyboard for a 60 second explainer video.
Explainer Video VoiceOver Rates
English-speaking voiceover artists charge between $10-$300 to record 60 seconds of audio. This rate usually includes 1-2 rounds of revisions. Be sure to check with your voiceover artist to see if they charge extra for you to have the ‘broadcast rights’ to use their voice in paid media campaigns. If you plan to use your video within a paid broadcast media campaign (TV or Online) you may need to pay extra for the voiceover recording’s broadcast rights.
Rates for non-English voiceover recordings range between $50-$500/60 seconds depending how common the language is.
Explainer Video Soundtrack Rates
Rates for stock music soundtrack licenses range between $9-$399. Be sure to check to see what is included and not included within the scope of the broadcast rights for the track. Audio Jungle, for example, has different rates for different licenses depending on how the size of the broadcast audience:
2D Explainer Video Rates (Design and Animation Cost)
Depending on the quality and visual style of your explainer video, it takes 1-3 weeks to create all the custom illustrations for an explainer video. At $30-$50/hour, that means the designer alone costs $1200-$2000 for each week they spend creating illustrations for your explainer video.
The same rates and timelines apply for the design phase of a 2D animated explainer video?. That means the entire design and animation cost for your explainer video can cost $2400-$4000+ for a 60 second animation.
To learn more about 2D animated videos and how to create them, check out our 2D Animated Video FAQ:
3D Explainer Video Rates (Design and Animation Cost)
3D explainer videos require 2-6+ weeks to create all the custom 3D models and scenes for an explainer video. At $30+/hour, the designer costs a minimum of $1200+ for each week they spend creating 3D objects for your explainer video.
3D animators need 3-5+ weeks of time to animate a single minute of video and they cost just as much, if not more than the 3D modelers do.
Depending on the style of animation being used, it may take extra few weeks of work from teams that specialize in lighting, physics, special effects and applying advanced color skins to 3D models.
It is very difficult to throw out a ballpark budget range and timeline for a 3D explainer video because there are many different levels of detail and production quality. It’s best to reach out to us to get a custom quote. If you have questions about 3D animation or want to learn more about the 3D animated video production process, check out our FAQ about 3D animated videos.
In addition to the direct costs related to creating an explainer video, there a few other factors that also contribute to your explainer video’s production rate. This includes things like the project manager’s salary, software tools to manage the project, and miscellaneous overhead costs.
Summary of Explainer Video Rates
In total, you’re looking at a minimum of $0-$500 (Script) + $0-$500 (Storyboard) + $10-$300 (VoiceOver) + $9-$299 (Soundtrack) +$1200-$2000 (Illustration) + $1200-$2000 (Animation) + ??? (Hidden Overhead Costs) = $2419 to produce a basic 60 second explainer video.
Yes, it is possible to find uber cheap explainer video producers online – but it’s unlikely you will be happy with the quality of your explainer video if you’re trying to get the whole thing produced for under $500. A poorly designed explainer video can leave a negative impression of your brand. If you can’t invest at least $750 to create a 30 second explainer video, consider allocating those funds another way because a cheap looking video can end up doing more damage than you anticipate.
How to get lower production rates for your explainer video?
Budget Saving Tip #1: Write your own script
You can save hundreds or thousands of dollars off the going rate for your explainer video by writing the script yourself! Even if you aren’t a professional writer, you can create a great first draft that our team can help you polish up so it’s production ready. Here are some resources to help you create your script:
Read scripts written for explainer videos and watch the videos they turned into.
Budget Saving Tip #2: Create the storyboard for your explainer video
Creating the storyboard for your explainer video is another great way to save hundreds or thousands of dollars off the production rate for your explainer video. You don’t need to be a professional artist to create a storyboard. As long as you can brainstorm ideas for what you want to show during each part of your script and describe your ideas clearly, you can create a storyboard! For tips and instructions on how to create a storyboard for your explainer video, check out these resources:
Download our free storyboard template
What is a storyboard and why do you need one?
Budget Saving Tip #3: Record the voiceover yourself
Recording the voiceover for your explainer video can shave a little money off the rate for your explainer video. Check out 1:31 in this video about voice over’s for your animated video to learn how you can record one at home for free! No professional equipment or expensive software needed.
Budget Saving Tip #4: Use free, legal music
Budget Saving Tip #5: Consider using stock assets
Video Igniter specializes in making custom animated videos – but that doesn’t mean your animated video needs to be 100% custom illustrated. If you are open to us using some stock assets within your video (i.e. stock images, videos, text, icons, stock animations, 3d models, etc), let us know and we’ll see if it’s possible for us to use them to slightly decrease the rate for your explainer video.
Rush Delivery Explainer Video Rates?
Normally it takes 3-6 weeks to create a 60-second 2D explainer video. 3D animations take 2-3x more time. For more details on the timeline for an explainer video, check out this article:
But what if you need to guarantee delivery faster for a deadline or a launch date? Let us know and we will devise a custom tailored production schedule and production rate for your explainer video that will enable us to complete the job before your deadline. More information about rush delivery animation is available here.
Does my production cost go up if I ask for more revisions?
That depends on who you hire to create your explainer video. Most animation studios and freelancers limit you to 1-2 rounds of revisions. Any more than that and they may start adding extra charges to your final bill.
Video Igniter has an Unlimited Revisions Policy for Simple and Standard Animation projects. This means your explainer video won’t go over budget. We will revise your script, storyboard, voiceover, soundtrack selections, illustrations and animation an unlimited number of times – until you mark them as approved. As long as the edits remain within the scope of the script and storyboard you approved, we will continue to work with you to revise details of your explainer video until you are completely thrilled with every part of it.
How to make the most of your explainer video?
If you are making an explainer video for a business or marketing purpose, there are a lot of things you can do during and after the production process has completed that will improve your business outcomes. We recommend reviewing these resources before starting your next video marketing project:
- 7 Tips to help you write a great script for your explainer video.
- Pick the right visual style for your animated video.
- 6 Tips To Increase Viewer Engagement for your explainer video.
- Check out our explainer video tips!
- 7 Tips For Using and Improving Your Businesses’ Video.
- Learn how to interpret your video’s viewer stats to see if it needs improvement.
- A/B Test variations of your animated video to improve its conversion rate.
What is the Video Igniter animated video creation platform?
Video Igniter offers animated video production services online. We modernized the experience of creating a custom animated explainer video to help you create custom content faster and save on your production costs. Video Igniter streamlines the complex process of making a custom animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).
If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production including helping you develop your script and storyboard – if you haven’t already created them yourself!
Hire Video Igniter to make your explainer video
World class animation and design talent at prices startups can afford.
Explainer Video Reel
Explainer Video Success Stories and Testimonials
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
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