Hire Our Motion Graphics Designer For Your Animated Video Project

Do you want to hire a motion graphics designer but aren’t sure how to get started? You’re in the right place! Video Igniter produces animated videos and motion graphics and you can hire our professional motion design team to create custom motion graphics for your next video project. In this guide we’ll explain what the production process is like, how long it takes to create custom motion graphics, what to expect in terms of costs, and more!

Let’s dive in…

Examples Of Motion Graphics Video Igniter Can Create For You

Video Igniter can create any kind of 2D or 3D animation for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.




Are you looking for an example of a different style of motion graphic? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Benefits of Hiring Video Igniter’s Motion Graphics Designers

Benefits of Hiring Video Igniter’s Motion Graphics Designers

Video Igniter’s production team is comprised of professional illustrators, animators, motion graphics designers, storytellers and sound engineers that collaborate to produce professional quality animations and motion graphics for startups, agencies, video production companies and big names like T-Mobile, Amazon, Linkedin and more!

Here are some of the benefits our clients get when they work with one of our motion graphics designers instead of hiring your own full time in-house motion graphics designer:

The right talent for the right project.

Our team of motion graphics designers can create any kind of 2D or 3D animated motion graphic you can imagine. The lone designer you hire for your team may not have all the skills necessary to produce all the types of content you want to create. When you start a project with Video Igniter, we ensure the motion designer assigned to your project has relevant design experience to craft the visual style you envision.

On-Demand-Talent = Annual Cost Savings

Rather than hiring a year-round motion graphics designer, you can collaborate with one (or more!) of our motion graphics designers on an as-needed basis. Whether you’re just creating one short animation or a library of hundreds of motion graphics, our team can scale to meet your production needs.

What does it cost to hire a motion graphics designer?

What does it cost to hire a motion graphics designer

If you want to hire a full time or freelance motion graphics designer, expect to pay $35-$75+ per hour. When you hire Video Igniter’s motion graphic designers to help you create your video, we charge based on the length of the content we’re producing for you.

Check out our pricing page and demo reels to see how much it costs to hire a motion graphics designer for varying levels of production quality.

How long does it take to make a video with a motion graphics designer?

How long does it take to make a video with a motion graphics designer

Simple motion graphics that are created and overlaid on top of existing video footage can be made in as little as a few hours or a few days. However, in many cases, it can take a week or two to do all the design and prep work to ensure the motion graphics designer is creating the right content and doing so in a way that visually compliments your brand.

If you want to hire a motion graphics designer to create a complete animated video, expect it to take 2-5 weeks to create a 60 second custom animated motion graphic. Motion graphics that include 3D animation can take 2-4x more time to produce.

What is the production process like working with a motion graphics designer?

What is the production process like working with a motion graphics designer

Here’s a quick overview of the production process so that you can anticipate what’s involved with creating a custom animated motion graphic:

1). Kickoff Call / Questionnaire

Motion Graphics Designer Kickoff Call Questionnaire

Production begins with a phone call and or a questionnaire to help us learn:

✅ Who your target audience is?

✅ What visual style you want to use for your motion graphic?

✅ What do you want to convey with your motion graphic?

2). Script / Outline

Motion Graphics Designer Script

Download Video Igniter’s Free Script Writing Template

Now that we have a better understanding of the motion graphic you want us to create, our motion graphic designer will draft a script or an outline that describes what we’re going to create. If your motion graphic is purely visual, there will be no script, just visual descriptions of what we plan to create. If your motion graphic will also have a voiceover, we will draft a script for you to review.

Share your feedback with us and we will revise your script / outline until you are thrilled with it.

3). Storyboard

Motion Graphics Designer Storyboard

Download Video Igniter’s Free Storyboard Template

Once the script/outline is locked in, our motion graphics designer will create a storyboard. A storyboard is a visual blueprint for your motion graphic that explains to the illustrator and animator what they’re supposed to create.

Give the storyboard a detailed review and ensure it includes enough detail for the production team to understand what needs to be included in the visuals for each scene.

We’ll incorporate your feedback and continue to work with you to refine the storyboard until it’s perfect.

4). VoiceOver (Optional)

VoiceOver

Not all motion graphics include a voiceover so this step may be omitted. If a voiceover is needed for your motion graphic, we will share some voiceover auditions for you to review. Let us know which voiceover artist resonates with you. Then we’ll oversee the recording of the full voiceover.

You get an opportunity to review the voiceover and request revisions until you love the recording.

5). Illustrations

Next, the motion graphics designer will develop custom concept art for you to review.

Motion Graphics Designer Illustrator

Let the motion graphics designer know which concept you like best. Then you can collaborate with them to refine the visual concept to dial in the details until they’re perfect.

Once the concept art is locked in, we will create all of the rest of the custom graphics for your motion graphic. You get an opportunity to review the graphics and request revisions before approving the art for production.

6). Soundtrack (Optional)

Soundtrack

Not all motion graphics include soundtracks so this step may be omitted. If your motion graphic is going to include background music, we will select a few options and share them with you to review. Let us know which soundtrack you prefer and we’ll license it for use in your animated motion graphic. If you aren’t in love with any of the soundtrack options, let us know why and we’ll source new options for you to consider.

7). Animation

Motion Graphics Designer Animator

Now that everything is approved, the motion graphics designer can animate your project! You will receive the first draft as soon as it’s ready to review. Share the draft with members of your internal team (and ideally members of your target audience). Send everyone’s feedback to us. We’ll incorporate your revisions and render out the final draft of your motion graphic.

Motion Graphic Designer Production Resources

These articles are popular among people researching and reading about motion graphics designers:

Do you have a question about motion graphics designers that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Motion Graphics Designer In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Motion Graphics Designer Success Stories & Testimonials

Get in touch about hiring a motion graphics designer!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Animation for Website: How To Create A High Converting Animated Video For Your Website

If you want to learn how to make a high-converting animation for a website, Video Igniter’s comprehensive guide to website animations will teach you everything you need to know including:

✅ How to make an animation for a website

✅ What it costs to make an animation for a website

✅ How long it takes to make an animation for a website

✅ Tips for making sure your website’s animation convert users

✅ and more!

Examples of Animations Video Igniter Can Create For Your Website

Video Igniter can create any kind of 2D or 3D animated video for you.  You can request access to our new production rates.

To start making your video, contact us or schedule a call with our production team.



Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.


 

What kinds of animations can you make for your website?

Animated Explainer Videos

What kinds of animations can you make for your website

The most popular kind of animation that companies make for websites are called “Animated Explainer Videos” or “Explainer Videos” for short. Explainer videos are designed to take a big, new or complicated idea and break it down into its individual components to make it easier to explain the new information to people. Using animated visuals to compliment a voiceover narration further simplifies the teaching process and helps people learn and retain the information longer.

Animated Videos For Your Homepage

Many companies create promotional and educational animated videos for their website’s homepage. Using animation on your homepage creates a colorful, engaging first impression to welcome visitors to your website and teach them what you have to offer.

Website Landing Page Animation Videos

Animation For Website Website Landing Page Animation Videos

Adding videos to your landing pages and sales pages helps increase conversions and sales. By providing rich media content on your sales pages, you empower leads and clients to educate themselves before making a purchasing decision or contacting your sales team.

Customer Service Animations

Creating animated customer service videos that answer common questions your leads and customers ask enables your company to provide high quality customer service while saving on customer support costs. Instead of answering the same questions again and again, creating and sharing concise educational videos that show customers how to address their questions ultimately enables them to solve problems faster with fewer customer support followups.

Animated Product Demos For Your Website

Including animated tutorial videos within the user experience of your website enables customers to learn how to use your service/app faster.

Animated GIFs

Including animated GIFs on your website delivers a polished visual flair that enhances the perception of your brand and helps keep people on your website longer.

How to make an animation for your website?

After you contact Video Igniter about your video project, here’s what you can expect during the production process:

Website Animation Kick Off Call / Questionnaire

How to make an animation for your website

Production begins with a kick off call and or a questionnaire to learn:

✅  Who your target audience is

✅  What problems they experience

✅  How your product/service addresses those issues

Script

Animation For Website Script

Download Video Igniter’s Free Script Writing Template

Once we understand who your target audience is and what sorts of problems they face, our team develops a script that is designed to communicate to your audience that you:

✅  Understand the problems they experience

✅  Understand how to solve the challenges they experience.

When the first draft of your script is ready, we will send it to you to review. We will incorporate your feedback and send the updated script back to you to review and approve.

Budget Saving Tip: Instead of hiring Video Igniter to write the script for your video, download our script writing template and draft it yourself! We’ll help you review your script before we proceed with production to ensure it follows all of our best practices for high-converting website videos.

Storyboard

Animation For Website Storyboard Diagram

Download Video Igniter’s Free Storyboard Template

The next step is to create the storyboard for your website animation. A storyboard is like a visual blueprint for your animation. Each page includes a sentence from your video’s script, a rough visual mockup of what the scene will look like, and instructions to explain how everything will move during that visual.

You get an opportunity to review the storyboard to ensure it contains enough detail for the illustration and animation teams to know what create in each scene. We’ll incorporate your revisions and send you an updated version of the storyboard to review and approve for production.

Budget Saving Tip: Instead of hiring Video Igniter to create your storyboard, download our storyboard creation template and guide and create the storyboard yourself. No artistic skills needed – we’ll take care of making sure your animation looks great!

VoiceOver

VoiceOver

You will receive several voiceover auditions to consider for your project. Once you select your preferred voiceover talent, we will oversee the recording of the full voiceover. You get an opportunity to review the voiceover and request edits before approving the voiceover for production. After the voiceover is approved, we will secure the broadcast rights for you to use their voice in promotional media campaigns.

Soundtrack

Soundtrack

You will also receive several soundtrack options for your video. Give them a listen and let us know which option you prefer. After you select a soundtrack for your website animation, we will procure the broadcast license so that you can legally use the music in your video.

Illustrations

Animation For Website Illustrations

Our team will develop custom concept art for your website’s animation. After you select your preferred visual concept, you have the opportunity to collaborate with our art director to refine the visual style until you absolutely love it! Then, we’ll create all of the illustrations for your animation. You get an opportunity to review them and request edits before approving the illustrations for production.

Creating Your Website’s Animation

Animation For Website Animator

Now that the storyboard, voiceovers, soundtrack and illustrations are approved, it’s time to animate! We’ll send you the first draft as soon as it’s ready to review. We recommend circulating the video among your marketing & leadership teams to collect everyone’s feedback. Bonus points if you can preview the video with members of your target audience to get their feedback as well! Once you’ve collected everyone’s feedback, send it to us. We will incorporate all of your edits and render out the final draft of your animated video.

Tips for creating a high-converting animation for your website

Compelling Intro + Hook

Your website’s animation should begin with a compelling intro or hook that is relevant and interesting for your target audience. Focus on the problem they experience and then introduce how your company can come in to solve their problem and make their life easier.

End with a call to action (CTA)

Tips for creating a high-converting animation for your website

What do you want people to do when they’re done watching your website’s video? Contact your sales team? Download an app? Create a free account? What ever it is, say it! Your whole video should create interest within your target audience so that by the time they reach the end of your video, they want to know how they can get your product or service. When they get to that point, be specific and tell them what to do next!

Use a visual style that is relevant for your target audience

Aesthetics matter. If you’re developing a financial service product for Fortune 500 companies, use a sleek, clean & modern visual style for your video. Using a childish cartoon-style animation could decrease the perception of your product/service for your specific audience. When you hire Video Igniter to create your website’s animated video, we develop multiple custom art concepts and give you an opportunity to pick your favorite style. Then you get to refine the details with our art director to ensure the visual style is fine tuned for your target audience.

Test different thumbnails

Animation For Website Test different thumbnails

The thumbnail for your website’s animation is the first impression people are going to get of your video. That’s why it’s important to develop multiple thumbnails for your video and test to see which one gets people to click play most often.

A/B Test different intros and Endings

In addition to testing different thumbnails, it’s worthwhile to test variations of your intro and the CTA at the end of your video. Testing different intros / hooks for your video enables you to see which messaging strategy gets people to watch your video longer. Testing different calls to action at the end of your video enables you to see which CTA is more likely to get people to take action when they’re done watching your video. By A/B testing different thumbnails, intros and endings for your video, you can dramatically increase the conversion rate of your website’s animated video.

What does it cost to make a website animation?

What does it cost to make a website animation

Production costs can range widely when you create an animation for a website. In general, expect to pay $1,500-$15,000 for a 60 second, 2D animated video. 3D animated videos tend to cost 2-4x more to produce.

How long does it take to make an animation for a website?

How long does it take to make an animation for a website

Most 2D website animations can be produced in 3-6 weeks – assuming your video is between 30 seconds and 2 minutes in length. 3D animated videos take 2-4x more time to produce. If you need to speed up production to finish your video before a deadline, we offer a rush delivery production option.

Still have questions about making an animation for your website?

Do you have a question about creating an animation for your website that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Website Animation Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Website Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch about creating an animated video for your website!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

The Ultimate Guide to Choosing an Animation Creator for Your Project

If you’re looking for an animation creator to help you turn your idea into a custom animated video, you’re in the right place! Whether you’re looking to create an explainer video for your startup, an educational series, or a promotional ad, finding the right animation creator is crucial to the success of your project. This comprehensive guide will help you navigate the production process and help you find the perfect animated video creator for your project.

Animation Creator

Examples of Videos You Can Get With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.




Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Understanding the Role of an Animation Creator

An animation creator is a professional or team of professionals who use computer software to create animated 2D or 3D images. These professionals use their unique blend of creativity, storytelling, and technical skills to bring your ideas to life. They can work in various industries from advertising and gaming to film and education, creating everything from short animated clips to full-length feature films.

Key Factors to Consider When Choosing an Animation Creator

Key Factors to Consider When Choosing an Animation Creator

Experience, Expertise & Creativity

The animation creator’s experience and expertise should align with the requirements of your project. Consider their portfolio and previous work experience. Do they have experience in your industry or with the type of animation you need? If you require a specific animation style or technique, ensure the creator is well-versed in it.

Technical Proficiency

Creating a custom animation requires proficiency in multiple software programs. The animation creator should be skilled in using industry-standard software like Adobe After Effects, Maya, Cinema 4D, or Blender. Their technical skills will impact the quality and effectiveness of your animation.

Animation Creator Technical Proficiency

Communication and Collaboration

Good communication and collaboration are crucial for a successful project. The animation creator should be open to your ideas, provide valuable input, and keep you updated on the project’s progress. They should understand your vision and be able to translate it into a compelling animation.

What are the different types of animation creators?

There are several types of animation creators you can work with, each with their own unique pros and cons. Let’s explore some of the most common types:

Traditional Animation

What are the different types of animation creators

Traditional animation involves the use of hand-drawn or painted frames, which are then photographed or scanned to create the illusion of movement. This method has a rich history and is still cherished for its artistic appeal. Traditional animation can also be referred to as ‘frame by frame’ animation or cel animation.

Pros:

  • Offers a distinct handcrafted and organic look.
  • Allows for intricate details and expressive character animations.

Cons:

  • Time-consuming and labor-intensive process.
  • One of the most expensive forms of animation.
  • Requires skilled artists and animators.
  • Limited flexibility for making quick changes or revisions.

2D Digital Animation

Animation Creator 2D Digital Animation

2D digital animation involves creating animated content using computer software that mimics traditional animation techniques. Artists draw characters and backgrounds using digital tools. Then, animators use software programs to help manipulate the images and add motion.

Pros:

  • Faster workflow compared to traditional animation.
  • Easier to make modifications and revisions.
  • Offers a wide range of unique visual styles and effects.
  • Less expensive than traditional animation.

Cons:

  • Still requires strong drawing and animation skills.
  • Limited depth and dimension compared to 3D animation.
  • May lack the organic feel of traditional animation.

3D Animation

Animation Creator 3D Animation

3D animation utilizes computer-generated imagery (CGI) to create realistic or stylized animations in a three-dimensional space. It involves modeling, rigging, texturing, and animating virtual objects or characters.

Pros:

  • Provides a high level of realism and depth.
  • Allows for complex and dynamic camera movements.
  • Offers a wide range of visual effects and rendering options.

Cons:

  • Requires specialized software and technical expertise.
  • Long rendering times for complex scenes.
  • 3D animation is the most expensive form of animation.
  • Can be resource-intensive in terms of hardware and software requirements.

Stop Motion Animation

Animation Creator Stop Motion Animation

Stop motion animation involves capturing a series of still images of physical objects or models, moving them slightly between each frame, and then playing them back rapidly to create the illusion of movement.

Pros:

  • Creates a unique and tangible aesthetic.
  • Allows for creative use of different materials and textures.

Cons:

  • Requires meticulous attention to detail and patience.
  • Time-consuming due to the manual manipulation of objects.
  • Limited flexibility for making changes once filming is complete.

Motion Graphics

Animation Creator Motion Graphics

Motion graphics combine elements of animation, graphic design, and filmmaking to create visually engaging and dynamic content. It often involves the use of typography, shapes, icons, and graphical elements.

Pros:

  • Ideal for conveying information and enhancing visual storytelling.
  • Offers flexibility in terms of style and design.
  • Can be integrated seamlessly with live-action footage or other media if you want to add animation to your video.

Cons:

  • Less suitable for character-based narratives.
  • Requires a good understanding of design principles.
  • May require specialized software & plugins for advanced effects.

DIY Animation Templates

DIY Animation Templates

Sites like Wideo, Vyond, Powtoon and Animaker provide libraries of video templates and pre-created characters, scenes and objects that you can use to create your own animations using their online editing platforms.

Pros:

  • Costs less than hiring a professional animation creator.
  • You can produce videos whenever you want.
  • Videos can be made in a few hours or days.

Cons:

  • You have to do all the work yourself.
  • Your videos will look like everyone else’s videos because they use the same templates, characters and designs.
  • There are limitations to the types of animations you can create with these services.

Video Igniter Animation

Animation Creator Video Igniter Animation

Video Igniter is an online animation creator that does all the work for you. You can use Video Igniter to create any kind of animated video you can imagine. Simply describe the video you want and sit back while Video Igniter’s team of professional animators creates your 100% custom animated video for you.

Pros:

  • Video Igniter does all the work for you.
  • Zero video production experience needed.
  • Video Igniter can create any kind of 2D or 3D animated video you can imagine.
  • Costs less than hiring a traditional animated video production company.

Cons:

  • Production takes several weeks because everything is custom made.

Assessing the Animation Creator’s Portfolio and References

Animation Creator Assessing the Animation Creator’s Portfolio and References

When choosing an animation creator for your project, it’s essential to thoroughly assess their portfolio and references. This step will give you valuable insights into their style, capabilities, and previous client experiences. Here are some key points to consider when evaluating an animation creator’s portfolio:

Animation Quality

Pay close attention to the quality of the animations in the creator’s portfolio. Look for smooth movements, attention to detail, and overall visual appeal. High-quality animations demonstrate the creator’s technical proficiency and artistic skill, ensuring that your project will be executed at a professional level.

Check out Video Igniter’s portfolio here:

Animation Creator Portfolio

Animation Styles and Techniques

Consider the variety of animation styles and techniques showcased in the creator’s portfolio. Look for diversity in their work to ensure they can adapt to your specific needs. Whether you require 2D, 3D, character-based, motion graphics, or any other style, make sure the creator has experience and expertise in the style you desire.

Storytelling Abilities

Animation is not just about visuals; it’s also a powerful storytelling medium. Evaluate the creator’s ability to tell compelling stories through their animations. Assess how effectively they convey narratives, evoke emotions, and engage viewers. A skilled animation creator will understand the importance of storytelling and craft animations that resonate with your target audience.

Animation Creator Script

Client References and Testimonials

Request references or testimonials from past clients to gain insights into their experience working with the animation creator. Reach out to these references to inquire about the creator’s professionalism, communication skills, adherence to deadlines, and overall client satisfaction. A positive track record and satisfied clients are strong indicators of a reliable and competent animation creator.

You can scroll down to the bottom of this article to read testimonials about working with Video Igniter Animation.

Understanding the Animation Creation Process

Before you start working with an animation creator, it’s good to have an understanding of the process that goes into making an animated video. Here’s a quick rundown of the production process:

Understanding the Animation Creation Process

Project Kick Off

Production begins with a and or a questionnaire to learn about your video project and goals. This is your opportunity to explain what you want to communicate in your video in addition to providing information about your target audience and your preferred visual style for the animation.

Animation Creator Project Kick Off

Script

The animation creator will digest your information and draft a script for your video. You get an opportunity to review the script and request revisions before approving the script for production

Animation Creator Script

Download Video Igniter’s Free Script Writing Template

Storyboard

Next, the animation creator will turn your script into a storyboard. The storyboard acts as a blueprint of instructions for the illustrators and animators so that they know what they’re supposed to create. You will be given an opportunity to review the storyboard and request edits before approving the storyboard for production.

Animation Creator Storyboard

Download Video Igniter’s Free Storyboard Template

VoiceOver

You will receive voiceover auditions for your video’s narration. Let the animation creator know which one you prefer and then they’ll get the full voiceover recorded. You will get an opportunity to review the full voiceover and request revisions.

VoiceOver

Illustrations

The art director will develop concept art for your video. You select favorite visual concept and collaborate with the art director to refine the visual style until you love it.

Animation Creator Concept Art

Then, the illustration team will create all of the art for your video and give you a chance to request revisions before approving the art for production.

Animation Creator Illustrations

Sound

The production team will select several soundtrack options and sound effects that will enhance the presentation of your animated video. Select your favorite soundtrack and the animation creator will license the soundtrack for use in your video.

Soundtrack

Animation

After everything is approved, the animation creator will animate your video. Review the first draft with your team and share your revision notes with the production team. They will incorporate your edits and render out the final draft of your animated video.

Animation Creator

Animation Creator Budget and Timelines

When selecting an animation creator, it’s crucial to consider your budget and project timelines. Animation projects can vary significantly in terms of complexity, duration, and costs. Here are some points to keep in mind when discussing budget and timelines with an animation creator:

Project Scope and Complexity

Clearly define the scope and complexity of your animation project. This includes factors like the duration of the animation, the number of scenes, the level of detail required, and any additional elements like translating your video or editing shorter versions for social media. Providing this information upfront will help the creator provide an accurate estimate and ensure that the project can be completed within your desired timeline.

Cost Factors

Animation Creator Budget and Timelines

Discuss the cost factors involved in the animation creation process. These may include the number of hours required for concept development, storyboarding, animation production, revisions, and rendering. Additionally, if you require original character design or custom assets, it may impact the overall cost. Ensure that you have a clear understanding of the pricing structure and any potential additional charges.

Flexibility and Communication

Maintain open communication with the animation creator regarding any budget or timeline constraints you may have. Discuss potential trade-offs or alternatives that can help meet your requirements without compromising the quality of the animation. A flexible and collaborative approach from both parties can lead to a successful project outcome that aligns with your budget and timeline expectations.

Timelines and Deadlines

Animation Creator Timelines and Deadlines

Establish realistic timelines and deadlines for your animation project. Discuss the creator’s availability and their estimated turnaround time. Keep in mind that quality animations often require sufficient time for concept development, storyboarding, and production. Balancing your desired timeline with the animation creator’s schedule is essential to ensure a smooth and timely delivery of the final product. In some cases, rush delivery animation is available to speed up production.

What does it cost to hire an animation creator?

What does it cost to hire an animation creator?

Most 2D animated videos can be produced for $1,500-$10,000 per minute of animation. More detailed forms of animation can cost $20,000-$50,000+ for each minute of video that is created. Most 3D animated videos cost $10,000-$100,000+ for each minute of animation that’s produced.

How to save money when working with an animation creator

How to save money when working with an animation creator

✅ Write the script for your animation. Download our free script writing template.

✅ Create the storyboard for your video. Download our free storyboard creation template.

✅ Use free, legal music from Incompetech or Facebook’s Sound collection.

✅ Record your own voiceover. Learn how to record yours at home for free.

✅ Consider using stock assets like icons, clip art and 3D models to save money on your production cost.

Why Video Igniter is a Preferred Choice for an Animation Creator

Video Igniter has helped hundreds clients create engaging and effective animations. We are proficient in creating all styles of animation, ensuring we have the talent to bring any vision to life.

In addition to our technical skills, Video Igniter values communication and collaboration. We work closely with our clients, ensuring the final product aligns with your vision and meets your goals.

Schedule a call with our production team to discuss your animated video project.

Tips for Collaborating with an Animation Creator

Collaborating effectively with an animation creator is crucial to ensure the success of your project. By establishing a strong working relationship, you can bring your vision to life and achieve the desired results. Here are some tips to help you collaborate smoothly with an animation creator:

Clearly Define Your Goals

Tips for Collaborating with an Animation Creator

Before diving into the animation process, clearly define your project goals and objectives. Outline the key messages you want to convey, the target audience, and the desired outcome. Sharing this information with the animation creator will help them understand your vision and align their efforts accordingly.

Provide Detailed Briefs

A well-structured brief is essential for the animation creator to understand your project requirements. Include relevant information like the desired animation style, duration, key scenes, and any specific visual elements you want to incorporate. The more details you provide, the better the animation creator can tailor their work to meet your expectations.

Maintain Open Communication

Animation Creator Maintain Open Communication

Regular and open communication is vital throughout the animation process. Schedule regular check-ins or progress updates to stay informed about the project’s status. Encourage the animation creator to ask questions and provide feedback. This collaborative approach ensures that both parties are on the same page and can address any concerns or modifications promptly.

Trust the Expertise

While it’s important to provide clear guidance, it’s also crucial to trust the expertise of the animation creator. Remember that they are professionals in their field and bring valuable insights and creative ideas to the table. Be open to their suggestions and recommendations, as they can contribute to enhancing the quality and impact of the final animation.

Provide Timely Feedback To Your Animation Creator

Provide Timely Feedback To Your Animation Creator

Promptly providing feedback throughout the animation process is essential to keep the project on track. Clearly communicate your likes, dislikes, and any necessary revisions. Timely feedback ensures that adjustments can be made efficiently, avoiding delays and ensuring that the final product aligns with your expectations.

Animation Creator Production Resources

These resources are popular among people researching and reading about animation creators

Unleash Your Creativity With The Perfect Animated Video Creator

How to Create 3D Animations With Video Igniter

How To Create An Animation Online

How To Use Video Igniter’s Explainer Video Maker

How To Create Animated Video Content With Video Igniter

Animation Creator Conclusion

Finding the right animation creator for your project is a significant step towards creating compelling and engaging content. By focusing on factors like the animation creator’s experience, creativity, technical proficiency, and communication, you can find a creator that can bring your vision to life. Consider Video Igniter for your next project, and experience the difference a professional animation creator can bring to the table.

Remember, the right animation creator doesn’t just create animations—they tell your story, engage your audience, and help achieve your goals. Choose wisely!

Still have questions about animation creators?

Do you have a question about animation creators that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animation Creator In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animation Creator Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

How We Make Animated Videos: A Step-by-Step Tutorial

If you want to learn how to make animated videos, you’re in the right place! In the age of digital media, animated videos have emerged as a powerful communication tool. This article will guide you through the process of how we make animated videos so that you can have an understanding of what’s involved before you get production started on your animated video.

Make Animated Videos

Preparing To Make Your Animated Video

Hiring an animator is an important step when you make an animated video. But before you get production started, here are the important things to think through before you begin making your animated video:

Animation Creator Project Kick Off

Define Your Objective

An animated video is as effective as the objective it serves. This objective could range from raising brand awareness, promoting a product or service, or telling a compelling story. Having a clear objective will guide the creative process and ensure that your video resonates with your audience.

Identify Your Target Audience

Understanding your target audience’s preferences, interests, and needs is critical to the success of your animated video. Be specific about who your audience is in order to identify their likes and dislikes, and tailor your video accordingly. The more your video aligns with your audience’s interests, the more engaging it will be.

Craft Your Script

Make Animated Videos Craft Your Script

The script is the backbone of your animated video. It should be concise, engaging, and have a clear call to action. A well-structured script includes an introduction, a body where the main message is conveyed, and a conclusion that wraps up the video and prompts the viewer to take action.

Don’t feel like writing your script? Don’t worry, our professional animation team can write your script for you!

Examples of Animated Videos You Can Make With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or to schedule a call start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How To Make Animated Videos

How To Make Animated Videos

Time to learn how to make animated videos. The production process includes 6 major deliverables. You get an opportunity to review each of them and request edits before moving on to the next stage of production.

1. Choose the Right Animated Video Producer

Make Animated Videos Choose the Right Animated Video Producer

The first step in making your animated video is selecting the right producer. Look for a producer who understands your vision, has a proven track record, and is capable of delivering high-quality videos that meet your objectives.

Take a look at our portfolio to see our latest and greatest creations.

2. Project Kick Off Call

 

Once you’ve chosen a producer, set up a kick-off call to discuss your project in detail. This is your opportunity to clarify your objectives, target audience, explain the visual style you want to use for the video and any specific requirements for the video.

3. Write Your Script

With your objectives and audience in mind, begin crafting your script. Remember to keep it simple and engaging, using a language that resonates with your viewers. This guide includes examples and explains how to write the script for your video.

Make Animated Videos Write Your Script

Download Video Igniter’s Free Script Writing Template

Don’t feel like writing your script? Our team is happy to step in and write your script for you.

4. Create Your Storyboard

A storyboard is a visual representation of your script and tells the illustrators and animators what they should create (download our storyboard template here). It consists of a series of sketches or illustrations that show how the story unfolds. This step is crucial in visualizing your video and ensuring that all elements align with your objectives.

Make Animated Videos Create Your Storyboard

Download Video Igniter’s Free Storyboard Template

Don’t want create the storyboard for your video? No worries – our team can make it for you.

5. Record The VoiceOver

Whether you choose a professional voice actor or record it yourself, ensure that the tone and energy of the voiceover is clear, engaging and enhances the message of your video. Our team can audition voiceover talent and let you select your favorite artist(s) to submit recordings for your video.

Voiceover

6. Selecting Music and SFX

Music and sound effects (SFX) add depth and emotion to your video. We’ll choose music and SFX that complement your video’s tone and mood, and help to convey your message more effectively.

Soundtrack

7. Create Concept Art and Illustrations

Our art director develops concept art for your video. You select your favorite one and refine the details til you love it. Then, our illustration team creates all of the custom art for your video and gives you a chance to request edits before you approve the art for production.

Make Animated Videos Illustrations

8. Animate Your Video

This is where your video comes to life. The animation process involves transforming your storyboard, voiceover, music, and illustrations into a dynamic and engaging video. We’ll send you the first draft as soon as it’s ready. You get the opportunity to review the video and request edits.

Make Animated Videos Animate Your Video

How To Keep Costs Down When Making Animated Videos?

Here are 5 quick tips to help you keep your video production costs down when you hire an animated video production company:

How To Keep Costs Down When Making Animated Videos

✅ Write the script for your animated video. Download our free script writing template here.

✅ Create the storyboard for your animated video instead of hiring someone to create it for you. Download our free storyboard template here.

✅ Use free, legal music in your video. For Facebook and Instagram videos, check out the Facebook Sound Collection. If you’re displaying your video on TV or other platforms you can use free music from Incompetech (as long as you credit the artist).

✅ Use text, icons, clip art, stock footage, and pre-created 3D models in your video. Using pre-created assets can sometimes help lower your production budget.

✅ Record the voiceover for your animated video. Watch our video to learn how you can record professional quality voiceovers at home or in the office for free!

How much does it cost to make animated videos?

How much does it cost to make animated videos

Check out our current price sheet here.

Most 2D animated videos can be made for $1500-$10,000 for each minute of content that’s being created. 3D animated videos cost 2-4x more to produce.

Get a quote for your animated video.

How long does it take to make an animated video?

How long does it take to make an animated video

A 60 second 2D animated video can be created in 3-6 weeks depending on the complexity of the animation. 3D animated videos take 2-4x more time to produce. Longer videos can take months or a year to produce. If you need to speed up production to meet a deadline, rush delivery animation is available.

Want to figure out how long it will take to make your animated video? Send us a message or .

Deep Dive: Check out this companion article for a deep dive that answers the question: How Long Does It Take To Animate A 1 Minute Video?

Wrap Up

Make Animated Videos Wrap Up

Creating an animated video involves careful planning, creativity, and a clear understanding of your objectives and audience. Whether you’re a brand looking to boost awareness, an educator aiming to simplify complex topics, or a storyteller wanting to bring your narrative to life, animated videos can help you achieve your goals. Contact Video Igniter today to help you make your animated video and unleash your creativity.

Production Resources To Help Make Animated Videos

These resources are popular among people researching and reading about how to make animated videos:

How To Make Memorable Animated Commercials

Animated Video Production FAQ

Video Igniter – The Animated Video Production Service Of The Future

Custom Animated Video FAQ

Still have questions about how to make animated videos?

Do you have a question about making animated videos that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Make Animated Videos Success Stores & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Custom Animation: Learn How Custom Animations Are Made

If you want to make a custom animation, you’re in the right place! Custom animation offers a unique and engaging way to communicate your brand’s message, leaving a lasting impression on viewers. If you’re considering creating a custom animation but need a professional animator, this guide is for you. In this article, we’ll explore the benefits of custom animation, showcase examples of its applications, explain how the production process works and provide valuable insights on finding the perfect animator to bring your vision to life.

Custom Animation

I. Benefits of Custom Animation

Unique Brand Identity and Messaging: Custom animation enables you to tailor your brand’s visual identity and messaging in a way that resonates with your target audience. By incorporating your brand’s colors, style, and tone, you can create a cohesive and memorable brand experience.

Enhanced Creative Freedom and Storytelling: Animation has the power to captivate viewers, evoking emotions and conveying complex ideas in a visually appealing manner. By using dynamic motion design, custom characters, and unique visuals, custom animation enables you to create and tell compelling stories that captures your audience’s attention.

Targeted Communication and Audience Connection: Custom animation enables you to tailor your message to specific demographics or segments of your target audience. By understanding their preferences and interests, you can create animations that deeply resonate with viewers, forging a strong connection and driving engagement.

II. Examples of Custom Animation

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

III. How To Find the Right Animator for Your Custom Animation Project

How To Find the Right Animator for Your Custom Animation Project

Identifying the right animation producer for your project is a key step in the production process. Here are our tips for identifying and evaluating different animated video production companies for your project.

1. Research and Shortlist Potential Animators

Start by researching and identifying animators who specialize in custom animations. Look for professionals with a strong portfolio and expertise in your desired animation style.

2. Evaluate Portfolio and Expertise

Review the animators’ portfolios to assess the quality and creativity of their previous work. Consider their experience in creating animations similar to your vision.

3. Checking Client Testimonials and Reviews

Delve into testimonials and reviews from previous clients to gain insights into the animators’ professionalism, communication skills, and ability to meet deadlines.

4. Review Pricing

After you’ve identified the most qualified candidates for your project, review their pricing options to ensure they can work with your budget.

5. Schedule A Call

Now that you’ve reviewed pricing, production examples and testimonials, reach out to your top candidates and to get acquainted with their team to figure out who is going to be the best fit for your project.

IV. Factors to Consider When Hiring an Animator

Custom Animation Factors to Consider When Hiring an Animator

Here are a few extra things to keep in mind when you hire an animator to create a custom animation:

Budget Considerations and Pricing Models:

Determine your budget for the custom animation project and explore different pricing models offered by animators, such as hourly rates, fixed fees, or project-based pricing. Make sure to check to see how many revisions are included in the price; some animators charge extra for more than 1-2 rounds of edits.

Collaboration and Communication Process:

Ensure that the animator has a collaborative approach and effective communication channels in place to keep you involved throughout the production process. Clear and timely communication is key to a successful collaboration.

Project Timelines and Deadlines:

Discuss the project timeline and ensure that the animator can deliver the final product within your desired timeframe. Some animators offer a rush delivery upgrade if you need to produce content faster than their standard production timeline.

Intellectual Property Rights and Usage Agreements:

Clarify the ownership and usage rights of the custom animation. Ensure that the animator transfers the necessary rights to you and that they respect your intellectual property.

V. How To Make A Custom Animation?

Custom Animation How To Make A Custom Animation

1). Initial Consultation and Concept Development

Collaborate with the animator to define the objectives, target audience, visual style and desired outcomes of your custom animation.

Custom Animation Initial Consultation and Concept Development

2). Scriptwriting

Our team will develop a compelling script that effectively communicates your message and engages your audience. You get an opportunity to review the script and request revisions.

Custom Animation Script Writing

Download Video Igniter’s Free Script Writing Template

3). Storyboarding

Once the script is approved, we create the storyboard. The storyboard is a visual roadmap of the animation. It provides instructions to the illustrators and animators about what they’re supposed to create in each scene. We will review the storyboard with you to ensure it documents all the relevant details that the production team needs.

Custom Animation Storyboarding

Download Video Igniter’s Free Storyboard Template

4). Illustration

Our art director will create concept art for your custom animation. Collaborate with our art director to refine your preferred visual concept until you love it! Then, our art team creates al of the custom illustrations for your video. You get an opportunity to review all the art and request edits before approving them for production.

Custom Animation Illustration

5). VoiceOver

You will receive several voiceover auditions to review. The right voice can enhance the emotional impact and clarity of your custom animation. Let us know which one you prefer and we’ll oversee the recording of the full voiceover. You get an opportunity to review the full VO and request edits before approving it for production.

VoiceOver

6). Sound Selection

Our team will select some options for the video’s background music and sound effects to enhance the storytelling. Using the right soundtrack and SFX can help evoke emotions and create a memorable audio experience. You get to pick which soundtrack is ultimately used and our team will take care of acquiring the license for you to use the music in your video.

Soundtrack

7). Animation

After the voiceover, illustrations and soundtrack are approved, we can create your custom animation. We will share the first draft as soon as it’s ready. Give the animation a detailed review and share your feedback. Our team will incorporate your edits and render out the final draft of your custom animation.

Custom Animation Video

VI. Tips for Maximizing the ROI of Your Custom Animation

To ensure your custom animation delivers the desired results for your business, here are some high impact tips:

Tips for Maximizing the ROI of Your Custom Animation

Define Clear Objectives and Your Target Audience:

Clearly define the goals of your animation and identify your target audience to create a focused and impactful animation. The more specific you can be, the more we can tailor the story to speak to the unique needs and interests of your audience.

Incorporate Branding Elements and Consistency:

Infuse your brand’s visual elements, such as colors, logos, and fonts, into the animation to maintain consistency and reinforce brand identity.

Optimize Your Custom Animation for Various Platforms and Channels:

Ensure that your custom animation is optimized for different platforms and channels, such as social media, websites, and presentations, to maximize its reach and impact. Some animations can be designed to play in horizontal, vertical and square video formats.

Reaching and Engaging the Right Audience:

Syndicate your videos on the right platforms to get your custom animation distributed in front of your intended audience.

Include a CTA to Generate Leads and Increase Conversions:

Include a clear call to action at the end of your custom animation to drive viewers to take the desired action, such as signing up for a newsletter, downloading your app or making a purchase. Check out this companion article for tips on how to increase the conversion rate of your video.

VII. Frequently Asked Questions about Custom Animation

Frequently Asked Questions about Custom Animation

How long does it take to create a custom animation?

The time required to create a custom animation depends on the complexity of the project and the animator’s workload. A 30-60 second 2D animated videos takes 3-6 weeks to create. 3D animated videos take 2-4x more time to create. Want to figure out how long it will take to create your custom animation? Contact our production team or fill out this questionnaire.

How long does it take to create a custom animation

What should be included in a custom animation brief?

A custom animation brief should include information about your brand, the objectives of the animation (including key talking points), the target audience, the desired visual style and tone, the duration, the deadline, and any specific requirements or references.

How can I ensure my custom animation aligns with my brand’s style?

To ensure alignment with your brand’s style, provide clear guidelines and examples of your brand’s visual identity, including colors, logos, fonts, and any existing brand assets. Collaborate closely with the animator and provide feedback throughout the production process. During the design phase, the art director will create multiple visual concepts for the video; this is the prime time to focus on ensuring the finalized visual concept is aligned with your brand’s visual style.

What is the typical cost of hiring an animator for a custom animation project?

What is the typical cost of hiring an animator for a custom animation project

The cost of hiring an animator or an animation studio varies depending on factors such as the complexity of the animation, the length of the project, the animator’s experience and skill level, and their pricing model. It’s best to discuss your budget and requirements with animators to obtain accurate cost estimates. In general, a 60 second 2D animated video typically costs between $1,500-$10,000 to create (although they can also go over $100,000). 3D aniamted videos cost 2-3x more to create. Check out Video Igniter’s current price sheet here. You can also contact our team to get a custom quote.

VIII. Types of Custom Animation Projects

Custom Animation Types of Custom Animation Projects

Custom animation is being used everywhere from entertaining/funny content all the way to high end educational videos and promotional sales content. Here’s a quick overview of the different types of custom animated video projects people create.

Explainer Videos

Simplify complex concepts and guide your audience through your product or service offerings using engaging animated visuals. For example, an explainer video can demonstrate how a software product works or explain the benefits of a service. Explainer videos can also be used to explain new information like how vaccines work or what to expect during a medical procedure.

Product Demonstrations

Showcase the features and benefits of your products in action through captivating animations that highlight their unique qualities. For instance, a product demonstration animation can show the functionality of a new gadget or showcase the versatility of a piece of equipment. Product demonstration animations can be created using 2D or 3D animation.

Brand Introduction

Introduce your brand to the world in a visually striking and memorable way, leaving a lasting impression on your audience. This type of animation can capture your brand’s essence, values, and mission, helping you establish a strong brand identity.

Training and Educational Videos

Custom Animation Training and Educational Videos

Deliver educational content in an engaging and entertaining manner through animations that simplify complex topics. This type of animation can be used for employee training, educational courses, or tutorials, making learning more enjoyable and effective.

Marketing and Advertising Campaigns

Create eye-catching and persuasive animations for your marketing campaigns, driving brand awareness and conversions. Whether it’s a social media ad, a promotional video, or a TV commercial, custom animation can help you stand out in a crowded marketplace.

Custom Animation Marketing and Advertising Campaigns

IX. How to Start Making Your Custom Animation

Here are 4 ways you can get the ball rolling on your upcoming custom animation project:

1). Contact us for a quote! Share some details about your project and we’ll get back to you with a quote in ~24 hrs.

2). to talk about your project, goals, timeline and budget.

3). Request access to our newest price sheet.

4). Fill out this questionnaire to help us learn about the details of your project. We’ll follow up with a quote and details about your production timeline.

Custom Animation Production Resources

These resources are popular among people reading and researching about how to make custom animations:

Learn How To Create A Custom Animation

How To Hire And Collaborate With A 2D Animator

Read The Animated Video Production FAQ

How To Turn Your Script Into An Animation

Still have questions about custom animation?

Do you have a question about custom animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Custom Animation Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Custom Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Success Stories & Testimonials

Ready to make your custom animation? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Create Animation: How To Create A Custom Animation Video

If you want to learn how to create an animation, you’re in the right place! Video Igniter’s guide to creating a video animation explains everything you need to know in order to create custom animations – even if you have zero video production experience. Here, you’ll learn about the production process and what it’s like to create an animation when you work with an animation studio, freelancer or Video Igniter. At the end, we also include tips to help you save money on your production budget. Let’s dive in!

Create Animation

Examples of Animations You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

5 Ways to Create Animations

First, let’s take a look at 5 different ways you can make a custom animation. Most of these options are suited for people without video production or animation experience.

1). Hire a Freelance Animator

5 Ways to Create Animations

Hiring a freelance animator is a fast and affordable way to create a custom animation. Freelancers tend to be less expensive to work with and can create simple animations relatively quickly. Check out this companion article for tips on how to find and hire an animator.

2). Hire An Animation Studio

Create Animation Hire An Animation Studio

American animation studios are great for large projects where you need a specialized team to complete the project. Animation studios are expensive to hire and take more time to work with – but such is the nature of big projects where you can’t skip on quality. Check out this companion article for tips on how to find an animation studio for hire.

3). Hire Video Igniter Animation

Custom Animation Hire Video Igniter Animation

Video Igniter is the fastest and most affordable way to produce high quality 2D and 3D animations. Video Igniter’s talented production team uses an online production dashboard to streamline your production experience and keep your project files organized. Whether you’re looking to make a short 2D animation or a half hour 3D animated episode of a show, get in touch with our team to discuss your project and goals.

4). Use An Online Animated Video Maker

Create Animation Use An Online Animated Video Maker

There are a handful of online animated video maker services that provide libraries of pre-created assets, video templates and an online editor that you can use to customize your own video online. These services can enable you to create templated videos within a few hours and most of them cost less than $100/month to use.

5). Create Your Own Animation

Create Animation Create Your Own Animation

Thinking of picking up animation to create your own animations? Take a look at Adobe After Effects, Cinema 4D and Blender. These three powerhouse apps are the industry standards that everyone uses.

How to Create a Video Animation

If you opt to hire a freelance animator, an animation studio or Video Igniter to create your animated video, here’s what you can expect during the video animation creation process:

1). Animation Kickoff

How to Create a Video Animation Kickoff

Creating your animation starts with a kickoff call and or a questionnaire to learn about what kind of animation you want us to create. This is your opportunity to explain:

❓Who your target audience is?

❓What you want to communicate in your video?

❓What kind of visual style you want to use for your animation?

✅  What do you want viewers to do after they watch your animation?

2). Write The Script

Create Animation Write The Script

Download Video Igniter’s Free Script Writing Template

Now that we understand what kind of animation you want us to create, our script writers will develop the first draft of the script. We’ll review it with you and collect your feedback and incorporate your suggestions into the script. After the script gets your sign off, we move on to create the storyboard for your animation.

3). Create Your Animation Storyboard

Create Animation Create Your Animation Storyboard

Download Video Igniter’s Free Storyboard Template

The storyboard is like the blueprint for your animated video. Each page of the storyboard include a sentence (or part of a sentence), a mockup or rough sketch of the scene and written instructions to explain how everything moves in that shot. This way, the illustrators and animators have a clear understanding of what they’re supposed to create. We’ll review the storyboard with you, collect your revisions and incorporate them into the storyboard.

4). Review Soundtracks

Soundtracks

Music is used to enhance the presentation of key moments in your animation. Our team will select several soundtrack options for your video and share them with you for your feedback. Let us know which one(s) you prefer and we’ll acquire the license to legally use the music in your animation.

5). VoiceOver

VoiceOver

You will receive several voiceover auditions from our team. Let us know which voice(s) you prefer and we’ll hire the voiceover artist(s) to record the full audio for your animation. We’ll share the voiceover file(s) with you and give you an opportunity to review them and request edits.

6). Create Illustrations

Create Animation Concept Art

Our art director will review your brand guidelines, storyboard and target audience. Then, they will oversee the production of several pieces of concept art for your video. Let the art director know which one you prefer. You can also collaborate with our art director to refine your preferred visual style until you love it!

Create Animation Create Illustration

After the concept art is approved, our illustration team will use the concept art as a style reference and create the rest of the illustrations for your animation. You get an opportunity to review all of the illustrations and request revisions before approving them for production.

7). Create Your Animation

Create Animation Create Your Animation

Now that your illustrations, storyboard, voiceover and soundtrack are approved, it’s time for us to create your animation! When the first draft of your animation is ready, give it a detailed review with your team (and ideally members of your target audience). Collect everyone’s feedback and share it with us. We’ll incorporate your feedback and render out the final draft of your animation for you to use.

How Long Does It Take To Create An Animation?

How Long Does It Take To Create An Animation

The answer to this question varies based on the following factors:

⏰ How long is the animation? ️

❓ What visual style is used to create your animation?

✍️ Are you providing the script/storyboard or hiring your animator to create them for you? ️️

❓ When is your deadline?

To give you a baseline, it takes 3-6 weeks to create most 2D animated videos (up to 60 seconds in length). 3D animated videos take 2-3x as much time to create. If you have a fast approaching deadline, we offer a rush delivery animation service to speed up production.

What Does It Cost To Create Animation?

What Does It Cost To Create Animation

This answer to this question also varies based on the same factors listed above for how long it takes to create an animation. Animation budgets range from $1,000-$10,000,000+ per minute of animation that’s created. In general, most 2D animated videos can be produced for $1,500-$10,000 per minute of animation. 3D animated videos cost 2-4x more to produce. Get a quote for your video or request access to our newest price sheet.

How Do I Create Animation Videos For Free?

Quality animated videos tend to require a budget in order to create them. However, there are a few ways you can create animated videos for free. Check out this companion article about creating Free Animated Videos.

5 Ways To Save Money When Creating An Animation

Create Animation 5 Ways To Save Money When Creating An Animation

Here are 5 things you can do to save over $1,000 for each minute of animation you want to create:

1). Write the script for your animated video

Instead of hiring Video Igniter or an animation studio to create your script, you can download our free script writing template to create it yourself.

2). Create the storyboard for your animation

We’re happy to help you create the storyboard for your animation – but you can also download our storyboard template and create it yourself for free. Don’t worry, you don’t need to have artistic skills to create a storyboard. All you need to do is provide good descriptions of what you want us to create and we’ll take care of the artistic components.

3). Create the recording of the voiceover for your animation

Did you know it’s possible to record professional quality voiceovers at home or your office for free? No professional equipment or expensive software needed! Check out 1:31 in this video to learn how to record your own voiceover.

4). Use free, legal music

Stock audio websites are great but it can be expensive to purchase a broadcast license to legally use the music in your animation. If your video is going to be displayed on Facebook or Instagram, we recommend checking out Facebook’s Sound Collection. You can also check out Incompetech for a library of royalty free soundtracks you can use in your animation.

5). Use Pre-Created Assets

Instead of creating your animation 100% from scratch, it may be possible to reduce part of your animation’s production cost by using pre-made or stock assets like photos, images, clip art, text and 3D models.

How To Get Started Creating Your Animation

Create Animation How To Get Started Creating Your Animation

Ready to get production started on your animation? Here are a few ways you can initiate the animation creation process:

1). Reach out to us with a description of your project and we’ll send you a quote.

2). Fill out this questionnaire so that we can learn specific details about your project.

3). Schedule a call with our production team to discuss your animation.

4). Request access to our newest price sheet.

Create Animation Production Resources

These articles are popular among people reading and researching about how to create an animation:

Still have questions about creating animations?

Do you have a question about how to create an animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio. “Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Explainer Video Production

If you want to learn about explainer video production for an upcoming video project, you’re in the right place! Video Igniter’s guide to explainer video production teaches everything you need to know including:

✅ Explaining the explainer video production process

✅ How much does explainer video production cost

✅ How long does the explainer video production process take

✅ How to save money on the explainer video production process

✅ And more!

Explainer Video Production

What are explainer videos?

Explainer videos are concise educational videos that break down big topics and make them easier to understand. Explainer videos can be made using live action filmed footage, animated videos or a combination of mixing live action footage with animated motion graphics.

Explainer Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.




Are you looking for an example of a different style of explainer video? Send us a message to let us know what kind of explainer video you want to see and we will follow up with relevant production samples.

 

How does the explainer video production process work?

How does the explainer video production process work

Here’s a quick overview of the explainer video production process so that you can wrap your head around what’s involved at each stage of the experience.

1. Explainer Video Production Kickoff

Explainer Video Production Kickoff

Production kicks off with a phone call and or a questionnaire. The goal here is for us to learn:

✅ What are your main talking points

✅ Who is your target audience?

✅ What visual style do you want use for your video?

✅ What do you want viewers to do when they’re done watching your explainer video?

2. Script

Explainer Video Production Script

Download Video Igniter’s Free Script Writing Template

Now that we understand what kind of video you want to create, our team develops a script that includes your key talking points and tailors the presentation of the messaging to your target audience. You will receive the first draft of the script as soon as it’s ready to review. Send us your revision notes and we will update your script for you. You get another opportunity to review your script before approving it for production.

3. Storyboard

Explainer Video Production Storyboard

Download Video Igniter’s Free Storyboard Template

Next, we’ll turn your script into a storyboard. The storyboard is the blueprint for your explainer video. It tells the illustrators and animators what to create. We’ll create a simple visual mockup to illustrate what happens during each part of your script. The storyboard also includes a brief writeup to explain how the visuals move about the scene. We’ll send you the first draft of the storyboard as soon as it’s ready to review. Send us your revision notes and we will update your storyboard for you. You’ll get to review the storyboard again to see if it needs any more refinements before you approve it for production.

4. VoiceOver

VoiceOver

You will receive several voiceover auditions from our team. Select your favorite voiceover talent and then we will oversee the recording of the full voiceover. You get to review the full voiceover and request edits if you fee anything sounds off. After you approve the voiceover, we’ll acquire the usage rights to use the audio recording in your video.

5. Soundtrack

Soundtrack

Our team will select several soundtracks that we feel will enhance the presentation of your explainer video. Let us know which one you prefer and we’ll acquire the broadcast license to use it in your explainer video.

6. Illustrations

You will receive several pieces of concept art from our art director. Pick you preferred concept and collaborate with our art director to refine the concept art until you absolutely love it!

Explainer Video Production Concept Art

Then, our art team will produce all of the illustrations needed for your explainer video. You’ll receive a copy of all the art to review. Give it a detailed review and send us your feedback. Our team will revise your illustrations until you are completely happy with them.

Explainer Video Production Illustrations

7. Animation

Once the illustrations, voiceover and soundtrack are approved, our team can wrap up production on your explainer video. As soon as it’s ready, we’ll send you the first draft of your explainer video. Give it a detailed review (ideally with members of your target audience). Collect everyone’s feedback and send it to us. We’ll incorporate your edits and send you the final draft of your explainer video.

Explainer Video Production Animation

What are the benefits of explainer videos?

Businesses and organizations use explainer videos to help communicate new information because explainer videos:

✅ Make it easier for people to learn and comprehend new information.

✅ Retain the information they learned.

✅ Make it more likely for a person to click play (if the thumbnail is animated/illustrated).

✅ It’s easier to update and improve an explainer video over time to improve it’s conversion rate (very difficult and expensive do to with non-animated explainer videos).

✅ Animated explainer videos captivate and hold viewers attention longer than long form filmed content.

How to save money on the explainer video production process?

How to save money on the explainer video production process

Here are 6 things you can do to save over $1,100 off of your video’s production cost:

1). Write the script for your animated video instead of hiring us to write it for you. Download our free script writing template here.

2). Create the storyboard for your animated video instead of hiring us to create it for you. Download our free storyboard template here.

3). Record the voiceover for your video. Watch this video to learn how you can record professional quality voiceovers at home or in the office for free, without having to buy any fancy equipment or expensive software.

4). Use free, legal music in your video. Facebook’s sound collection offers a vast library of music you can use for free in videos that you produce for Instagram and Facebook. Incompetech offers royalty free music you can use in all your videos as long as you credit the artist.

5). See if you can use free stock images, stock footage, icons, clip art, text and pre-created 3D models to help lower parts of the visual production cost of your video.

6). Use a simpler visual style for your explainer video that doesn’t take as much time and money to produce. Check out our rates for different levels of production quality.

For more budget saving tips, out this article for more tips on how to create affordable animation.

Tips for creating effective explainer videos

Tips for creating effective explainer videos

Here are the top 5 tips for creating highly effective explainer videos that connect with your target audience and deliver conversions:

1). Define your target audience

Sounds like a simple one but without doing this step, it’s easy to muddle your message. Defining your target audience makes it easier for the creative team to make decisions that speak directly to the needs of your target audience.

2). Call To Action

end your video with a call to action. Whether it’s teaching people where to get more information, encouraging them to download up or make a donation, it’s important to end your video with a direct request after using the build up of your explainer video to make a case for them to take action.

3). Test Your CTAs

It isn’t enough to just end your video with a call to action. We recommend creating alternate CTAs to test so that you can see which CTA is more likely to get people to take action after watching your video. Testing CTAs can increase conversion rates by 10% or more!

Explainer Video Production Test Your CTAs

4). Unique Visual Style

The world of animation opens up infinite visual possibilities. The best way to keep people engaged with your video is to develop a unique visual style that’s fun and entertaining to watch.

5). Test Different Thumbnails

Your video’s thumbnail is the first impression for your video. consider testing different thumbnails to see which one gets more people to click play.

For a deep dive on how to A/B test variations of your explainer video to get more views, more engagement and more conversions, check out our companion article called, “How to improve your video conversion rate.”

What does explainer video production cost?

What does explainer video production cost

Most explainer videos cost $1,500-$10,000 to make for each minute of video that’s being created. Explainer videos that include 3D visualizations can cost a few thousand dollars more.

Looking for a quote for your explainer video’s production cost? Get a quote from our team!

How long does explainer video production take?

How long does explainer video production take

A 1-2 minute long explainer video takes 2-6 weeks to create. The variation in production timeline depends on how much animation is included in the explainer video and whether or not production is starting with a pre-approved script or storyboard.

Need to speed up production for your deadline? We offer rush delivery animation to help speed up explainer video projects.

Want to figure out how long production will take for your explainer video? Reach out to get a quote & production timeline or .

How To Get The Explainer Video Production Process Started?

How To Get The Explainer Video Production Process Started

Ready to start production on your explainer video? Here’s how to get the ball rolling:

1). Get in Touch With Our Team

You can send us an email, , get a quote, request access to our price sheet or fill out this questionnaire about your project.

2). Production Proposal

We’ll get back to you asap with a production budgte and a production proposal to produce your explainer video.

3). Pay The Production Deposit

We’ll send you an invoice for 50% of the estimated production budget for your video. The explainer video production process begins as soon as we receive your payment.

Explainer Video Production Resources

These articles are popular among people reading and researching about how to make an explainer video:

Still have questions about explainer video production?

Do you have a question about explainer video production that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Explainer Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Production Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories & Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

+160 Free Resources To Help You Create Animated Videos

At Video Igniter, we want everyone to be well informed and understand what is involved with hiring and working with an animation producer to create a custom animated video. Understanding the production process and how to tell a great story are just the beginning.

No matter what kind of animated video you want to create, we have +160 free resources to help you create any kind of animated video you can imagine. Our guides, FAQs and resources will help you turn that the idea in your head into the perfect video!

If you have any questions about your video project, contact us here or schedule a call with our production team.

Production Related Tips & Questions

How long does explainer video production take

1). How long does it take to animate a 1 minute video?

2). How many words in a 60 second script?

3). How does animation production work?

4). How to create an animated video?

5). How to make a video with an animated video production company?

6). What is the animation process to create a video?

7). How to outsource a 3D animation project?

8). How long does it take to make an explainer video?

9). Learn how to create an animated video.

10). Review the animation pre-production checklist before your next video starts for the smoothest production experience.

11). What are the advantages of making 2D animation?

12). How to translate your video content into other languages?

13). How to review your animated video project assets?

14). Learn about animated video production (FAQ).

15). How to turn your idea into an animated video?

16). What are the different animation styles I can use for my animated video?

Animated Video Script Writing Resources

Animated Video Script Writing Resources

17). Download Video Igniter’s free animated video script writing template.

18). How do I write an animated video script?

19). How to turbo charge your video script writing?

20). Check out these examples of successful explainer video scripts.

Animated Video Storyboard Creation Resources

Animated Video Storyboard Creation Resources

21). What is a storyboard?

22). Download Video Igniter’s free storyboard creation template.

23). How to create a storyboard for an animated video?

24). Want to see what a storyboard looks like for an explainer video?

25). Check out these explainer video storyboard examples!

26). How to build a great storyboard for an explainer video?

Animated Video Production Resources

Animated Video Production Resources

27). Comprehensive list of animated video production resources.

28). Resources and templates to help you create an explainer video.

How to make different types of animated videos

How to make different types of animated videos

29). How to make an animated video?

30). How to make a 2D animated video?

31). How to make an animated advertisement video?

32). Learn how animated explainer videos are made.

33). How to make an animated marketing video?

34). How to make an animated product video that helps you increase sales?

35). How to make a high converting explainer video for a startup?

36). Learn how to make an animated political ad

37). Learn how to make an animated trade show video that generates awareness and leads.

38). How to make highly effective animation videos for your marketing?

39). How to create a motion graphics animation?

40). How do I make an animated corporate video that explains what our company does?

41). How to make an animated sales video that actually helps you increase sales?

42). How to make an animated blockchain video that explains what our business offers?

43). How to make a custom animated video?

44). Learn how to make a high-converting b2b explainer video that will help you generate more awareness, leads and sales for your business!

45). Learn how to make animated social media posts to increase awareness, followers and leads.

46). How to make a cel animation?

47). How to make an animated lyric video?

48). Learn to make informative animated educational videos.

49). How to make a fun animated cartoon video?

50). How to make a medical explainer video?

51). Learn how to make an animated sales video that increases sales for your business!

52). How to make a highly effective animated promotional video?

53). How to make an animated company video?

54). Learn how to make an animated logo video.

55). How to make an explainer video for your app?

56). How to make animated kinetic typography videos?

57). How to make a marketing video animation + what do examples of successful marketing animations look like?

58). How to make an animated investor pitch deck?

59). Learn how to make a 30 second explainer video that’s short, concise and supports your business objectives.

60). How to make an animated infographic video (FAQ).

61). Learn how to make an animated homepage video that helps you grow your business.

62). Learn how commercial video production works.

63). How to make a whiteboard animation?

64). How to create a business animation that generates more awareness, leads and sales?

65). How to make animated commercials?

66). How do you make a 2D explainer video?

67). Learn how video explainers are made.

68). How to make an animated video (FAQ).

69). Learn how to make a medical animation.

70). How to make an animated video for your business?

71). Learn how to make a commercial animation.

72). Learn how to produce healthcare videos.

73). How to make a 3D animation?

74). How to make a short animated video?

75). How to make animated customer support videos to improve your customer support experience and decrease customer support costs?

76). How to make an animated GIF?

77). Explainer Video Productions (FAQ).

78). How to make an animated NFT?

79). How to make an animated cartoon?

80). How do you make a business explainer video?

81). How to make an explainer video?

82). How to create and use video animation for your business?

83). How to make an animated ad?

84). How to create your own animated video series?

Animated Video Production Services

Animated Video Production Services

85). What animated video production services does Video Igniter offer?

86). Learn about Video Igniter’s white label video production services for animated video projects.

87). Animation outsourcing: how to outsource an animated video project?

88). Learn about animated video production and how it works.

89). Learn about our white label animated video production service for agencies.

90). Comprehensive list of all the animation services Video Igniter offers.

91). White Label Animated Video Production Services For E-Learning Companies

Animated Video Marketing & Promotion Tips

Animated Video Marketing & Promotion Tips

92). How to leverage animated video SEO to increase website traffic.

93). How can I improve my video conversion rate?

94). How and where to syndicate your animated videos?

95). Learn about video promotion to grow your business!

96). How to make a video for business marketing?

97). Video Marketing 101: how to use animated videos to improve your sales & marketing?

98). How to use visual content marketing to grow your business?

99). Animated Video Lead Generation: how to use animated videos to generate leads?

100). What are the benefits of making and using animated videos for digital marketing?

101). 6 ways to get high viewer engagement for your animated videos.

102). Explainer Video Tips: how to get the most out of your explainer video.

103). How to interpret the stats and analytics for your animated videos?

Animation & Production Examples

104). Check out our animated video portfolio to see our latest and greatest creations!

105). Brand new 2D Animation Examples to inspire your next animated video project.

Animated Video Payments and Pricing Information

Animated Video Payments and Pricing Information

106). Video Igniter’s Price Sheet

107). Get a quote for your animated video project.

108). How much does animation cost?

109). White label pricing and affiliate payments for animated video projects.

110). How much does it cost to hire an animation studio?

111). How much does it cost to hire an animator?

112). What does 2D animation cost?

113). What are the typical explainer video rates?

114). Budget saving tips to make animation more affordable.

115). What are the animated video payment terms for my project?

116). How to make animated videos for free?

117). Animated Video Pricing: How do I figure out the right pricing option for my project?

118). What goes into the cost of an explainer video?

Miscellaneous Animated Video Questions

Miscellaneous Animated Video Questions

119). How does animation make the world a better place?

120). Learn about animated video companies.

121). What is an explainer video?

122). How to add animation to your video?

123). What is an animated video agency and how can they help my business?

124). How does Video Igniter’s unlimited revisions policy work?

125). How to select the right animated video soundtrack for your project?

126). Can I speed up production with rush delivery animation?

127). Animation For Agencies: How to agencies make and use animated videos for their clients?

128). What is the Video Igniter Animated Video Service?

129). How can I make a cheap animated explainer video?

130). Why does my company need an explainer video?

131). Why should my startup have an explainer video?

132). How can a crypto explainer video help my crypto / blockchain company?

133). How can I record my own voiceover for free?

134). How do I pick the right animated video style for my project?

135). Learn how to add animation to video?

Animated Video Production Hiring Questions

Animated Video Production Hiring Questions

136). 9 Things To Look for When You Hire An Animation Studio.

137). How to hire an animator?

138). Tips for hiring an animator.

139). How to hire and work with an animation studio?

140). How to hire and work with a 2D animator?

141). How to find & hire animation experts for your next video project?

142). Pros & cons of hiring a local animator vs outsourcing your animation.

143). How to hire and work with a cartoon videographer?

144). How to hire and work with a 2D animation studio?

145). How to find and hire the right video animation company for your project?

146). How to hire a video animator?

147). How to find the right animator to hire for your project?

148). How to choose the right animation company for your project?

149). How do you find the right 2D animator for hire?

150). Video Igniter’s comprehensive guide to hiring anexplainer video company.

151). Animation Studio For Hire: Why you need to work with a professional animation studio.

152). How to hire and work with a remote animation studio?

153). How to find, hire and work with a small animation studio?

154). Pros and Cons of hiring a Fiverr animator.

155). Should you use Fiverr to make your explainer video?

156). Hiring a Seattle animation studio.

157). Pros and cons of hiring a freelance animator.

158). How to hire a studio, freelance animator, agency or Video Igniter?

Learn about different types of animation maker services and apps

Learn about different types of animation maker services and apps

159). Learn about different types of online animation makers.

160). How to use a 3D animation maker to create custom 3D animated videos?

161). How to pick the right animated video maker for your project?

162). Learn about explainer video makers and discover the right one for your project!

163). How use an animated video presentation maker?

164). How to use a 2D animation maker online to create a 2D animation?

165). How to use an animated commercial video maker to make animated commercials for your business?

166). What are the different types of online animated video makers?

167). How to use an animated video maker app to create your video?

168). How to use an animated explainer video maker to create an explainer video?

169). How to use an animated promo video maker to create animated promo videos for your business?

170). How to use an animated educational video maker to create an animated educational video?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Choosing the Right Animation Company: A Comprehensive Guide

In today’s digital age, animation plays a pivotal role across various industries, from entertainment and advertising to education and healthcare. Hiring a professional animation company can dramatically enhance your visual content, making it more engaging, informative, and memorable. This article will guide you through the process of choosing the right animation company that can transform your ideas into captivating animations.

Animation Company

Animation Company Expertise and Experience

When selecting an animation company, the first criteria to consider is their expertise and experience. A seasoned animation company is likely to deliver high-quality work, understand your needs, and provide reliable customer service. Look for an animation company with a proven track record in your industry or project type. Review their past projects, ask about their experience with similar projects, and don’t hesitate to ask for references or case studies.

Animation Portfolio and Visual Styles

An animation company’s portfolio provides valuable insights into their creative capabilities, style, and quality of work. Different animation styles, such as 2D, 3D, motion graphics, kinetic typography or whiteboard animation, are suitable for different project types. For instance, a product-focused company might opt for 3D animation to demonstrate a new product, while an educational institution might prefer 2D animation for an explainer video. Choose an animation company whose style aligns with your project’s goals and your brand’s identity.

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.






Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Animation Company Portfolio

Animation Company Testimonials and Reviews

Client testimonials and reviews are a reliable gauge of an animation company’s reputation and quality of work. You can find these on the company’s website, social media platforms, or third-party review sites. Positive feedback from past clients indicates the company’s commitment to delivering high-quality work and their ability to meet or exceed client expectations.

Scroll down to the bottom of this page to read testimonials from Video Igniter’s customers.

Animation Company Testimonials and Reviews

Collaboration and Communication

Effective collaboration and communication are critical to the successful execution of your animation project. The best animation companies often employ dedicated project managers or account executives to ensure seamless communication and project coordination. Evaluate how responsive and transparent the animation company is during your initial interactions. Their willingness to listen to your ideas and provide constructive feedback often indicates their approach to client collaboration.

Animation Company Collaboration and Communication

Technical Capabilities and Tools

The animation industry is constantly evolving, with new software, tools, and technologies emerging regularly. An animation company that stays abreast of the latest industry trends and uses cutting-edge tools is likely to deliver a superior final product. Ask about the software and technologies they use and how they ensure they’re up-to-date with industry advancements.

Animation Company Budget and Pricing

Animation Company Budget and Pricing

Your budget plays a significant role in determining the right animation company for your project. Different companies may offer different pricing models, such as per minute, per project, or hourly rates. While it’s essential to find a company that fits your budget, remember that quality shouldn’t be compromised for cost. It’s about finding the best value for your investment.

Access Video Igniter’s price sheet here.

How To Hire An Animation Company?

How To Hire An Animation Company

For a deep dive on hiring an animator or an animation studio, we recommend checking out this companion article: “Animator For Hire: How to Find and Hire the Right Animator for Your Video Project.”

How Do You Make A Video With An Animation Company?

Wondering what the production experience is like when you hire an animation company? Here’s a quick overview of the production process:

1). Understanding Your Project and Goals

How Do You Make A Video With An Animation Company

Production typically begins with a questionnaire and or a to learn about your video project and goals. This is your opportunity to explain what you want to communicate in your video, share details about your target audience and the visual style you want to use for your animation.

2). Script Development

Animation Company Script Development

Download Video Igniter’s Free Script Writing Template

Our team digests your information and generates a script that is designed to convey your talking points to your target audience. You get to review the script and request revisions. We update your script and send it back to you for approval.

Budget Saving Tip: Write your script yourself using our free downloadable script writing template.

3). Storyboard Creation

Animation Company Storyboard Creation

Download Video Igniter’s Free Storyboard Template

Our team turns your script into a storyboard. This way, we have a set of specific instructions for the illustrators and animators that we all agree on. You get an opportunity to review the storyboard and make sure all of the details are accurate before we move forward with production.

Budget Saving Tip: Create your storyboard yourself using our free downloadable storyboard template.

4). Creating Your Art

Animation Company Creating Your Art

The art director reviews your style preferences, brand guidelines and storyboard. Then, they select a key scene from your storyboard and develop several visual concepts for your video.

Animation Company Concept Art

Tell the art director which visual style you prefer. They will work with you to refine you preferred visual design. Once you’re 100% happy with it, we’ll develop all of the art for your animated video. You get an opportunity to review all of the illustrations and request revisions before approving the art for production.

5). VoiceOver

VoiceOver

You will receive voiceover auditions from one or more voiceover artists. Select your favorite option and we’ll oversee the recording of the full voiceover. If there are any revisions you want to make, let us know and we’ll coach the voiceover artist through the requested edits.

6). Soundtrack & SFX

Animation Company Soundtrack

We’ll select several soundtrack options and sound effects that will help enhance the presentation of your animated video.  Let us know which soundtrack you prefer and we’ll procure the license so that you can legally use the music in your animated video.

7). Animation

Animation Company Animator

Once everything is approved, our team animates your video. You get an opportunity to review the first draft with your team (and ideally members of your target audience). Collect everyone’s feedback and share it with us. We’ll incorporate your edits and render out the final draft of your video.

Sometimes people need help with additional work after their initial animation is completed. This can include translating your video, promoting your video to your target audience, improving your video’s conversion rate, editing shorter versions for social media posts, and more! Here’s a list of the other kinds of animation services Video Igniter offers.

What does it cost to hire an animation company?

What does it cost to hire an animation company

The cost of hiring an animation company varies depending on the length and complexity of your video. To give you a ballpark estimate, most 2D animated videos cost $1,500-$10,000 for each minute of animation. Note that some forms of 2D animation can cost $20,000-$50,000 or more for each minute of video that’s created. 3D animated videos cost 2-4x more to produce.

Want to figure out how much it will cost to make your animated video?

Check out our pricing page

Get a quote

Fill out this questionnaire about your project and goals

How long does it take an animation company to create an animated video?

How long does it take an animation company to create an animated video

On average, a 60-second, 2D animated video takes about 4-5 weeks to produce. 3D animated videos take 2-3x as much time to produce. If you are making a longer video and want to know how long it will take to make, we recommend or using this form to tell us about your project.

Animation Company Production Resources

These resources and guides are popular among people researching and reading about animation companies:

How To Turn Your Script Into An Animation

How To Hire And Work With An Animation Video Company

List of Animation Production Companies

Video Igniter – The Animated Video Production Service Of The Future

Additional Services and Support

Many animation companies offer additional animation services including scriptwriting, voiceover, sound design, translation, video promotion, video syndication and more. These services can enhance your animation and provide a more comprehensive solution. Post-production support and revisions are also crucial, as they ensure your final product meets your expectations. When assessing an animation company, consider these additional services and their commitment to customer satisfaction.

Why do People Love Video Igniter

Video Igniter, a leading animation company, is known for its custom 2D and 3D animated videos. Clients prefer Video Igniter because of our creative expertise, attention to detail, excellent client service, unlimited revisions, and commitment to delivering high-quality animations. Our extensive portfolio showcases our ability to create engaging animations for a wide range of industries and project types.

 

Conclusion

Choosing the right animation company is crucial to the success of your animation project. By considering factors like expertise, portfolio, client reviews, communication, technical capabilities, pricing, and additional services, you can find a company that aligns with your project needs and budget. Remember, thorough research and evaluation are key to making an informed decision.

Still have questions about animation companies?

Do you have a question about animation companies that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animation Company Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Success Stories And Testimonials

Ready to hire an animation company? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Animation For Video: How to Create And Add Animations To Your Video Content

In today’s digital age, video content has become a powerful tool for marketers and content creators to engage and captivate their audiences.

One effective way to make videos stand out is by incorporating animation into your videos. Animation adds a dynamic and visually appealing element to videos, making them more compelling and memorable.

However, creating animations can be a complex task, which is why it’s crucial to use a reliable animated video creator like Video Igniter to help you create your dream video.

In this comprehensive guide, we will explore the power of creating and adding animation for videos, how to start making your animation with Video Igniter, what it costs to make an animation online and how long the production experience will take.

Animation For Video

I. Understanding the Power of Animation in Videos

Creating and adding an animation to your video projects has a significant impact on your video content. Animated clips made for your animation enables you to convey complex ideas, create emotional connections, and deliver information in an entertaining and visually appealing way.

There are various types of animations commonly used in videos, including 2D, 3D, motion graphics, whiteboard animation, cel animation and character animation. Each style has its unique characteristics and applications, giving you the flexibility to choose the one that best suits your video’s purpose and target audience.

II. How To Create Animation For Your Video

A. Planning and Conceptualizing

How To Create Animation For Your Video

Before diving into production, it’s important to plan and conceptualize your video. Start by defining your target audience and goals. Understand who you’re trying to reach and what message you want to convey.

We recommend filling out this questionnaire to think through the important details of your project. If you have writers on your team, it’s also worth it to spend some time outlining the script and storyboard for your animation. That being said, if you don’t want to create the script or the storyboard, Video Igniter can create them for you.

B. Choosing the Right Animation Style

Animation For Video Choosing the Right Animation Style

Selecting the right animation style is crucial for ensuring that your video effectively communicates your message. Consider the tone and style you want to use to communicate with your target audience and choose a visual style that aligns with your brand and video content.

Video Igniter creates custom animated videos and can help you create any style of animation you can imagine. This variety enables you to create the perfect video that resonates with your target audience and enhances the impact of your message.

C. Creating and Customizing Animations

Animation For Video Creating and Customizing Animations

Once you have a plan and chosen an animation style, it’s time to create your animations. Video Igniter provides a streamlined animated video production service that makes the animation creation accessible to everyone, including those without prior video production experience.

Our platform walks you through the entire production process. Create an account, fill out a creative brief with information about your project and sit back while our team of animators creates your video for you. You get updates when it’s time to review the illustrations and voiceover we create for your video. After they get your approval, we animate your video for you.

III. Adding Animation Into Your Video

To add animation into your video, start by importing your video footage into a video editing app. Then, drag and drop the animated video we created for you into the video editing program.

You can layer animations on top of or in between your existing footage, ensuring a seamless blend between animations and real-world content. This integration of animation for your video creates a cohesive and professional look, enhancing the overall quality of your video.

IV. Exporting and Sharing Your Animated Video

Animation For Video Exporting and Sharing Your Animated Video

Once you have added your animated video into your video project file, it’s time to export and share it with the world. Whether you’re sharing your video on social media, embedding it on your website, or presenting it in a meeting, Video Igniter ensures your animation is compatible across all platforms and devices. With just a few clicks, you can export and share your animated video and make an impact on your audience.

Animation For Video Production Resources

The following guides and resources are popular among people reading about how to create an animation for an existing video project:

9 Things To Look For When Choosing An Animation Studio

How To Make Video Animations With Video Igniter

Read The Animated Video Production FAQ

How To Hire And Work With An Animation Video Company

Animation For Video Wrap Up

Animation For Video Wrap Up

Adding animation into your videos is a powerful way to engage and captivate your audience. With Video Igniter, you have a reliable animation producer that simplifies the process of creating and integrating animations into your videos.

Whether you’re a marketer, content creator, or business owner, Video Igniter offers an intuitive interface and diverse visual styles, enabling you to easily create high quality animated video clips to add to your video content.

By understanding the power of animation, you can create increase the engagement rate of your videos and leave a lasting impression on your audience. Don’t miss out on the benefits of animation. Your audience will thank you for it.

Why Animation In Videos Outperforms Static Content

Why Animation In Videos Outperforms Static Content

The case for adding animation to your video content goes well beyond aesthetics. Research consistently shows that viewers retain information significantly better when it is presented as an animated video compared to text or static images alone. This is rooted in a concept called dual coding — the brain processes visual and verbal information through separate channels simultaneously, which deepens comprehension and memory.

For marketers, this translates into concrete performance advantages. Animated videos on landing pages have been shown to increase conversion rates. Animated social media posts generate higher engagement than static image posts. Email campaigns that include animated video content see improved click-through rates. These are not marginal gains — they represent a meaningful competitive edge for businesses willing to invest in quality animation for their video strategy.

Beyond retention and conversions, animation gives brands a way to communicate emotion and personality that raw footage sometimes cannot. A character’s expression, a playful transition, or a satisfying motion graphic sequence can make viewers feel something — and emotion is the primary driver of purchasing decisions.

Common Use Cases for Animation in Video Content

Common Use Cases for Animation in Video Content

Understanding where animation fits into your video content strategy helps you prioritize where to invest. Here are the most impactful applications:

Intro and Outro Sequences: Animated intros and outros give your video content a polished, professional identity. A consistent animated intro reinforces brand recognition every time a viewer watches one of your videos, whether on YouTube, Instagram, or your website. Over time, viewers begin to associate that visual signature with your brand’s quality and reliability.

Lower Thirds and Titles: Animated text overlays — commonly called lower thirds — add context, introduce speakers, and reinforce key messages without interrupting the flow of your video. These small animated elements dramatically improve the perceived production value of interview-style or talking-head videos.

Explainer Segments: Long-form videos often include sections where a concept needs deeper explanation. Cutting to a short animated segment — rather than trying to explain something purely through narration or on-screen text — holds viewer attention and communicates complex ideas more efficiently.

Product Demonstrations: For software products, physical goods with internal mechanics, or services with multi-step processes, animated product demos within a video give viewers a clearer picture of how something works than any live-action alternative.

Data Visualization: Charts and statistics presented as static slides inside a video are easily ignored. Animated data visualizations — where bars grow, lines travel across a graph, or numbers count up in real time — transform dry information into engaging storytelling moments.

Transitions and Motion Graphics: Thoughtfully animated transitions between scenes give videos a cinematic quality that keeps viewers watching. Simple cuts can feel abrupt; animated transitions signal intentionality and keep the visual experience flowing smoothly.

How to Brief an Animation Studio for Your Video Project

How to Brief an Animation Studio for Your Video Project

Getting the most out of an animation studio begins with a well-prepared creative brief. Studios work faster, revise less frequently, and produce stronger results when clients come prepared. Here is what a strong brief for an animation-for-video project should include:

Project context: What is the video for? Where will it live — a website, a paid ad, a trade show booth, an internal training portal? The intended platform shapes every creative decision, from aspect ratio to pacing to tone.

Audience description: Who will watch this? A B2B animation aimed at CFOs requires a very different visual language than a consumer animation targeting college students. The more specific your audience description, the better your animation studio can tailor the work.

Tone and style references: Gather three to five examples of animation styles you admire — even from outside your industry. These references communicate far more than written descriptions. If you want your animation to feel “energetic but professional,” show examples rather than just saying it.

Existing brand assets: Share your brand style guide, logo files, color palette, and any existing video content. Animation that matches your established visual identity integrates seamlessly into your broader video content library.

Script or key messages: Even a rough outline of what the animation needs to say is more useful than starting from scratch. If you have key messages, taglines, or call-to-action language that must appear in the video, include them in the brief.

Approval stakeholders: Let the studio know upfront how many people need to approve the work and what their roles are. Projects with multiple stakeholders benefit from clear revision rounds rather than open-ended feedback loops.

Animation for Video: Aspect Ratios and Format Considerations

Animation for Video: Aspect Ratios and Format Considerations

One of the most overlooked technical decisions in animation for video is format optimization. Animation created at the wrong aspect ratio for its intended platform delivers a weaker result — and retrofitting an animation to a new format after production is costly.

Here is a quick reference guide for common animation video formats:

16:9 (Landscape) is the standard format for YouTube, website embeds, presentations, and broadcast TV. If you are creating a primary long-form video asset, this is almost always your starting format.

9:16 (Vertical) is essential for Instagram Reels, TikTok, YouTube Shorts, and Stories. Mobile-first audiences consume enormous amounts of vertical video daily. If your animated video will run as a social ad or organic social post, vertical format is no longer optional — it is expected.

1:1 (Square) performs well in social media feeds across Instagram and Facebook, where it occupies more screen real estate than landscape video without requiring the full vertical format.

4:5 is a slight variation on square that Meta platforms favor for in-feed ads, as it takes up maximum feed space on mobile without triggering the vertical video player.

A smart animation-for-video strategy accounts for these formats upfront. Rather than creating one animation and cropping it down later, brief your studio to deliver your core animation in multiple aspect ratios simultaneously. The incremental production cost is small compared to the performance gain of format-native content.

Measuring the Performance of Your Animated Video Content

Measuring the Performance of Your Animated Video Content

Creating animation for your video is an investment — and like any investment, it deserves to be measured. Here are the key performance indicators that matter most for animated video content:

View-through rate (VTR): What percentage of viewers watch your animated video to completion? A high VTR indicates that your animation is holding attention. A low VTR — particularly if viewers drop off in the first few seconds — suggests the opening of your animation needs to hook viewers more effectively.

Engagement rate: On social platforms, engagement (likes, comments, shares, saves) relative to total views tells you how strongly your animation resonated. Highly shareable animated content multiplies your reach without additional ad spend.

Click-through rate (CTR): For animated videos with a call to action — whether embedded on a landing page or running as an ad — CTR measures how effectively the animation is motivating action.

Conversion rate: Ultimately, the purpose of most marketing animation is to drive a business outcome: a purchase, a sign-up, a demo request. Tracking conversions attributed to pages or campaigns featuring your animated video content reveals its true ROI.

Heatmaps and scroll depth: For animated videos embedded on web pages, tools that show where visitors scroll and how long they engage with your page reveal whether the animation is contributing to on-page engagement or being skipped entirely.

Reviewing these metrics after your animated video has been live for 30 to 60 days gives you actionable data to guide future animation investments — and to optimize the current video through updated calls to action, revised thumbnails, or A/B tested versions.

Still have questions about creating an animation for your video?

Do you have a question about creating an animation for your video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animation For Video Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

Success Stories & Testimonials

Looking to create an animation for video? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us