If you want to make a custom animation, you’re in the right place! Custom animation offers a unique and engaging way to communicate your brand’s message, leaving a lasting impression on viewers. If you’re considering creating a custom animation but need a professional animator, this guide is for you. In this article, we’ll explore the benefits of custom animation, showcase examples of its applications, explain how the production process works and provide valuable insights on finding the perfect animator to bring your vision to life.

I. Benefits of Custom Animation

Unique Brand Identity and Messaging: Custom animation enables you to tailor your brand’s visual identity and messaging in a way that resonates with your target audience. By incorporating your brand’s colors, style, and tone, you can create a cohesive and memorable brand experience.

Enhanced Creative Freedom and Storytelling: Animation has the power to captivate viewers, evoking emotions and conveying complex ideas in a visually appealing manner. By using dynamic motion design, custom characters, and unique visuals, custom animation enables you to create and tell compelling stories that captures your audience’s attention.

Targeted Communication and Audience Connection: Custom animation enables you to tailor your message to specific demographics or segments of your target audience. By understanding their preferences and interests, you can create animations that deeply resonate with viewers, forging a strong connection and driving engagement.

II. Examples of Custom Animation

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

III. How To Find the Right Animator for Your Custom Animation Project

Identifying the right animation producer for your project is a key step in the production process. Here are our tips for identifying and evaluating different animated video production companies for your project.

1. Research and Shortlist Potential Animators

Start by researching and identifying animators who specialize in custom animations. Look for professionals with a strong portfolio and expertise in your desired animation style.

2. Evaluate Portfolio and Expertise

Review the animators’ portfolios to assess the quality and creativity of their previous work. Consider their experience in creating animations similar to your vision.

3. Checking Client Testimonials and Reviews

Delve into testimonials and reviews from previous clients to gain insights into the animators’ professionalism, communication skills, and ability to meet deadlines.

4. Review Pricing

After you’ve identified the most qualified candidates for your project, review their pricing options to ensure they can work with your budget.

5. Schedule A Call

Now that you’ve reviewed pricing, production examples and testimonials, reach out to your top candidates and to get acquainted with their team to figure out who is going to be the best fit for your project.

IV. Factors to Consider When Hiring an Animator

Here are a few extra things to keep in mind when you hire an animator to create a custom animation:

Budget Considerations and Pricing Models:

Determine your budget for the custom animation project and explore different pricing models offered by animators, such as hourly rates, fixed fees, or project-based pricing. Make sure to check to see how many revisions are included in the price; some animators charge extra for more than 1-2 rounds of edits.

Collaboration and Communication Process:

Ensure that the animator has a collaborative approach and effective communication channels in place to keep you involved throughout the production process. Clear and timely communication is key to a successful collaboration.

Project Timelines and Deadlines:

Discuss the project timeline and ensure that the animator can deliver the final product within your desired timeframe. Some animators offer a rush delivery upgrade if you need to produce content faster than their standard production timeline.

Intellectual Property Rights and Usage Agreements:

Clarify the ownership and usage rights of the custom animation. Ensure that the animator transfers the necessary rights to you and that they respect your intellectual property.

V. How To Make A Custom Animation?

1). Initial Consultation and Concept Development

Collaborate with the animator to define the objectives, target audience, visual style and desired outcomes of your custom animation.

2). Scriptwriting

Our team will develop a compelling script that effectively communicates your message and engages your audience. You get an opportunity to review the script and request revisions.

3). Storyboarding

Once the script is approved, we create the storyboard. The storyboard is a visual roadmap of the animation. It provides instructions to the illustrators and animators about what they’re supposed to create in each scene. We will review the storyboard with you to ensure it documents all the relevant details that the production team needs.

4). Illustration

Our art director will create concept art for your custom animation. Collaborate with our art director to refine your preferred visual concept until you love it! Then, our art team creates al of the custom illustrations for your video. You get an opportunity to review all the art and request edits before approving them for production.

5). VoiceOver

You will receive several voiceover auditions to review. The right voice can enhance the emotional impact and clarity of your custom animation. Let us know which one you prefer and we’ll oversee the recording of the full voiceover. You get an opportunity to review the full VO and request edits before approving it for production.

6). Sound Selection

Our team will select some options for the video’s background music and sound effects to enhance the storytelling. Using the right soundtrack and SFX can help evoke emotions and create a memorable audio experience. You get to pick which soundtrack is ultimately used and our team will take care of acquiring the license for you to use the music in your video.

7). Animation

After the voiceover, illustrations and soundtrack are approved, we can create your custom animation. We will share the first draft as soon as it’s ready. Give the animation a detailed review and share your feedback. Our team will incorporate your edits and render out the final draft of your custom animation.

VI. Tips for Maximizing the ROI of Your Custom Animation

To ensure your custom animation delivers the desired results for your business, here are some high impact tips:

Define Clear Objectives and Your Target Audience:

Clearly define the goals of your animation and identify your target audience to create a focused and impactful animation. The more specific you can be, the more we can tailor the story to speak to the unique needs and interests of your audience.

Incorporate Branding Elements and Consistency:

Infuse your brand’s visual elements, such as colors, logos, and fonts, into the animation to maintain consistency and reinforce brand identity.

Optimize Your Custom Animation for Various Platforms and Channels:

Ensure that your custom animation is optimized for different platforms and channels, such as social media, websites, and presentations, to maximize its reach and impact. Some animations can be designed to play in horizontal, vertical and square video formats.

Reaching and Engaging the Right Audience:

Syndicate your videos on the right platforms to get your custom animation distributed in front of your intended audience.

Include a CTA to Generate Leads and Increase Conversions:

Include a clear call to action at the end of your custom animation to drive viewers to take the desired action, such as signing up for a newsletter, downloading your app or making a purchase. Check out this companion article for tips on how to increase the conversion rate of your video.

VII. Frequently Asked Questions about Custom Animation

How long does it take to create a custom animation?

The time required to create a custom animation depends on the complexity of the project and the animator’s workload. A 30-60 second 2D animated videos takes 3-6 weeks to create. 3D animated videos take 2-4x more time to create. Want to figure out how long it will take to create your custom animation? Contact our production team or fill out this questionnaire.

What should be included in a custom animation brief?

A custom animation brief should include information about your brand, the objectives of the animation (including key talking points), the target audience, the desired visual style and tone, the duration, the deadline, and any specific requirements or references.

How can I ensure my custom animation aligns with my brand’s style?

To ensure alignment with your brand’s style, provide clear guidelines and examples of your brand’s visual identity, including colors, logos, fonts, and any existing brand assets. Collaborate closely with the animator and provide feedback throughout the production process. During the design phase, the art director will create multiple visual concepts for the video; this is the prime time to focus on ensuring the finalized visual concept is aligned with your brand’s visual style.

What is the typical cost of hiring an animator for a custom animation project?

The cost of hiring an animator or an animation studio varies depending on factors such as the complexity of the animation, the length of the project, the animator’s experience and skill level, and their pricing model. It’s best to discuss your budget and requirements with animators to obtain accurate cost estimates. In general, a 60 second 2D animated video typically costs between $1,500-$10,000 to create (although they can also go over $100,000). 3D aniamted videos cost 2-3x more to create. Check out Video Igniter’s current price sheet here. You can also contact our team to get a custom quote.

VIII. Types of Custom Animation Projects

Custom animation is being used everywhere from entertaining/funny content all the way to high end educational videos and promotional sales content. Here’s a quick overview of the different types of custom animated video projects people create.

Explainer Videos

Simplify complex concepts and guide your audience through your product or service offerings using engaging animated visuals. For example, an explainer video can demonstrate how a software product works or explain the benefits of a service. Explainer videos can also be used to explain new information like how vaccines work or what to expect during a medical procedure.

Product Demonstrations

Showcase the features and benefits of your products in action through captivating animations that highlight their unique qualities. For instance, a product demonstration animation can show the functionality of a new gadget or showcase the versatility of a piece of equipment. Product demonstration animations can be created using 2D or 3D animation.

Brand Introduction

Introduce your brand to the world in a visually striking and memorable way, leaving a lasting impression on your audience. This type of animation can capture your brand’s essence, values, and mission, helping you establish a strong brand identity.

Training and Educational Videos

Deliver educational content in an engaging and entertaining manner through animations that simplify complex topics. This type of animation can be used for employee training, educational courses, or tutorials, making learning more enjoyable and effective.

Marketing and Advertising Campaigns

Create eye-catching and persuasive animations for your marketing campaigns, driving brand awareness and conversions. Whether it’s a social media ad, a promotional video, or a TV commercial, custom animation can help you stand out in a crowded marketplace.

IX. How to Start Making Your Custom Animation

Here are 4 ways you can get the ball rolling on your upcoming custom animation project:

1). Contact us for a quote! Share some details about your project and we’ll get back to you with a quote in ~24 hrs.

2). to talk about your project, goals, timeline and budget.

3). Request access to our newest price sheet.

4). Fill out this questionnaire to help us learn about the details of your project. We’ll follow up with a quote and details about your production timeline.

Custom Animation Production Resources

These resources are popular among people reading and researching about how to make custom animations:

Learn How To Create A Custom Animation

How To Hire And Collaborate With A 2D Animator

Read The Animated Video Production FAQ

How To Turn Your Script Into An Animation

Still have questions about custom animation?

Do you have a question about custom animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Custom Animation Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Custom Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Ready to make your custom animation? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you want to learn about explainer video production for an upcoming video project, you’re in the right place! Video Igniter’s guide to explainer video production teaches everything you need to know including:

✅ Explaining the explainer video production process

✅ How much does explainer video production cost

✅ How long does the explainer video production process take

✅ How to save money on the explainer video production process

✅ And more!

What are explainer videos?

Explainer videos are concise educational videos that break down big topics and make them easier to understand. Explainer videos can be made using live action filmed footage, animated videos or a combination of mixing live action footage with animated motion graphics.

Explainer Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of explainer video? Send us a message to let us know what kind of explainer video you want to see and we will follow up with relevant production samples.

 

How does the explainer video production process work?

Here’s a quick overview of the explainer video production process so that you can wrap your head around what’s involved at each stage of the experience.

1. Explainer Video Production Kickoff

Production kicks off with a phone call and or a questionnaire. The goal here is for us to learn:

✅ What are your main talking points

✅ Who is your target audience?

✅ What visual style do you want use for your video?

✅ What do you want viewers to do when they’re done watching your explainer video?

2. Script

Now that we understand what kind of video you want to create, our team develops a script that includes your key talking points and tailors the presentation of the messaging to your target audience. You will receive the first draft of the script as soon as it’s ready to review. Send us your revision notes and we will update your script for you. You get another opportunity to review your script before approving it for production.

3. Storyboard

Next, we’ll turn your script into a storyboard. The storyboard is the blueprint for your explainer video. It tells the illustrators and animators what to create. We’ll create a simple visual mockup to illustrate what happens during each part of your script. The storyboard also includes a brief writeup to explain how the visuals move about the scene. We’ll send you the first draft of the storyboard as soon as it’s ready to review. Send us your revision notes and we will update your storyboard for you. You’ll get to review the storyboard again to see if it needs any more refinements before you approve it for production.

4. VoiceOver

You will receive several voiceover auditions from our team. Select your favorite voiceover talent and then we will oversee the recording of the full voiceover. You get to review the full voiceover and request edits if you fee anything sounds off. After you approve the voiceover, we’ll acquire the usage rights to use the audio recording in your video.

5. Soundtrack

Our team will select several soundtracks that we feel will enhance the presentation of your explainer video. Let us know which one you prefer and we’ll acquire the broadcast license to use it in your explainer video.

6. Illustrations

You will receive several pieces of concept art from our art director. Pick you preferred concept and collaborate with our art director to refine the concept art until you absolutely love it!

Then, our art team will produce all of the illustrations needed for your explainer video. You’ll receive a copy of all the art to review. Give it a detailed review and send us your feedback. Our team will revise your illustrations until you are completely happy with them.

7. Animation

Once the illustrations, voiceover and soundtrack are approved, our team can wrap up production on your explainer video. As soon as it’s ready, we’ll send you the first draft of your explainer video. Give it a detailed review (ideally with members of your target audience). Collect everyone’s feedback and send it to us. We’ll incorporate your edits and send you the final draft of your explainer video.

What are the benefits of explainer videos?

Businesses and organizations use explainer videos to help communicate new information because explainer videos:

✅ Make it easier for people to learn and comprehend new information.

✅ Retain the information they learned.

✅ Make it more likely for a person to click play (if the thumbnail is animated/illustrated).

✅ It’s easier to update and improve an explainer video over time to improve it’s conversion rate (very difficult and expensive do to with non-animated explainer videos).

✅ Animated explainer videos captivate and hold viewers attention longer than long form filmed content.

How to save money on the explainer video production process?

Here are 6 things you can do to save over $1,100 off of your video’s production cost:

1). Write the script for your animated video instead of hiring us to write it for you. Download our free script writing template here.

2). Create the storyboard for your animated video instead of hiring us to create it for you. Download our free storyboard template here.

3). Record the voiceover for your video. Watch this video to learn how you can record professional quality voiceovers at home or in the office for free, without having to buy any fancy equipment or expensive software.

4). Use free, legal music in your video. Facebook’s sound collection offers a vast library of music you can use for free in videos that you produce for Instagram and Facebook. Incompetech offers royalty free music you can use in all your videos as long as you credit the artist.

5). See if you can use free stock images, stock footage, icons, clip art, text and pre-created 3D models to help lower parts of the visual production cost of your video.

6). Use a simpler visual style for your explainer video that doesn’t take as much time and money to produce. Check out our rates for different levels of production quality.

For more budget saving tips, out this article for more tips on how to create affordable animation.

Tips for creating effective explainer videos

Here are the top 5 tips for creating highly effective explainer videos that connect with your target audience and deliver conversions:

1). Define your target audience

Sounds like a simple one but without doing this step, it’s easy to muddle your message. Defining your target audience makes it easier for the creative team to make decisions that speak directly to the needs of your target audience.

2). Call To Action

end your video with a call to action. Whether it’s teaching people where to get more information, encouraging them to download up or make a donation, it’s important to end your video with a direct request after using the build up of your explainer video to make a case for them to take action.

3). Test Your CTAs

It isn’t enough to just end your video with a call to action. We recommend creating alternate CTAs to test so that you can see which CTA is more likely to get people to take action after watching your video. Testing CTAs can increase conversion rates by 10% or more!

4). Unique Visual Style

The world of animation opens up infinite visual possibilities. The best way to keep people engaged with your video is to develop a unique visual style that’s fun and entertaining to watch.

5). Test Different Thumbnails

Your video’s thumbnail is the first impression for your video. consider testing different thumbnails to see which one gets more people to click play.

For a deep dive on how to A/B test variations of your explainer video to get more views, more engagement and more conversions, check out our companion article called, “How to improve your video conversion rate.”

What does explainer video production cost?

Most explainer videos cost $1,500-$10,000 to make for each minute of video that’s being created. Explainer videos that include 3D visualizations can cost a few thousand dollars more.

Looking for a quote for your explainer video’s production cost? Get a quote from our team!

How long does explainer video production take?

A 1-2 minute long explainer video takes 2-6 weeks to create. The variation in production timeline depends on how much animation is included in the explainer video and whether or not production is starting with a pre-approved script or storyboard.

Need to speed up production for your deadline? We offer rush delivery animation to help speed up explainer video projects.

Want to figure out how long production will take for your explainer video? Reach out to get a quote & production timeline or .

How To Get The Explainer Video Production Process Started?

Ready to start production on your explainer video? Here’s how to get the ball rolling:

1). Get in Touch With Our Team

You can send us an email, , get a quote, request access to our price sheet or fill out this questionnaire about your project.

2). Production Proposal

We’ll get back to you asap with a production budgte and a production proposal to produce your explainer video.

3). Pay The Production Deposit

We’ll send you an invoice for 50% of the estimated production budget for your video. The explainer video production process begins as soon as we receive your payment.

Explainer Video Production Resources

These articles are popular among people reading and researching about how to make an explainer video:

• Explainer Video Examples & How To Make One
• How To Work With An Explainer Video Production Company
• What Goes Into The Cost Of An Explainer Video?
• Which Explainer Video Services Does Video Igniter Offer?

Still have questions about explainer video production?

Do you have a question about explainer video production that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Explainer Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Production Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

 

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Do you want to create an animated ad for your business but aren’t sure how to get started? Video Igniter’s FAQ about animated ads answers everything wanted to know about how to make and use an animated ad.

Content:

1). How to make an animated ad?

2). What does it cost to make an animated ad?

3). How do I find an animator to help me create an animated ad?

4). How do I promote my business with an animated ad?

5). How do I save money on my animated advertisement production budget?

…And more!

Examples of Animated Ads You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated ad for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How To Make An Animated Ad:

Let’s take a quick look at the production process so that you understand what happens during each phase of production.

1). Questionnaire

After you’ve selected an animated video production company for your animated ad, they will send you a questionnaire to learn more about the video you want them to create. This is an opportunity to explain to your animators:

• What information you want to convey in your ad.
• Who your target audience is, and how to speak to them.
• What visual style to use for the ad.
• What call to action you want to include at the end of your advertisement.

2. Script

Now that you’ve had a chance to describe the video you want to create, your animation team can write the script for your animated ad. For a ballpark estimate, if you’re creating a 30 second animated ad, your script will be about 75 words long.

When the first draft is ready, give it a detailed review focusing on the ideas being presented and the story that connects them together. Ensure the presentation is delivered in a way that speaks to your target audience.

Collect your feedback, send it to your production team and they’ll incorporate your edits. You’ll get an opportunity to review the updated script and approve it for production or you can send them another round of edits.

3. Storyboard

After your script is approved, it’s time to create your storyboard. The storyboard is the blueprint for your animated ad. It tells the illustrators and animators what to create.

Your production team will develop the first draft of the storyboard and send it to you to review. Each page includes a sentence from your script, a rough mockup of the scene, directions for the animators and a list of the assets that are needed to create the scene.

When you review the storyboard, focus on the visual ideas that are going to be used to bring your script to life. Do the visuals enhance or detract from the presentation of the key messages in your ad? If you want to make revisions, let the production team know. Otherwise, mark the storyboard as approved so that production can proceed.

4. VoiceOver

Your video animator will help you procure voiceover auditions for your animated ad. Typically, they will order up 1-3 voiceover auditions for each character/narrator in your video. You get a chance to review the auditions and select your favorite(s). Then, the production team will oversee the production of the full voiceover recording to guide the VO artist through the pacing, tone and energy they should use. You get an opportunity to review the full voiceover and request revisions before approving it for production.

5. Soundtrack

The animation studio you are working with will also help select some soundtracks that will enhance the presentation of your animated ad.

Give the soundtracks a listen and let your production team know which one you like best so they can purchase the license to use the music in your ad. Can’t decide which soundtrack you like best? Let them know and they will help you preview your favorite options when the first draft of your animated ad is ready to review.

6. Illustration

Creating illustrations for an animated ad happens in two phases:

1. Creation of the concept art
2. Creation of the rest of the art

Illustration begins with the creation of concept art. This way, the production team can develop and refine a unique visual style specifically for your animated ad. Once the concept art is fully developed and approved by your team, our animation studio will create all of the rest of the art for your video to match the style of the concept art.

You get an opportunity to review all the illustrations and request revisions before approving the art for animation.

7. Animation

Now that everything is approved, it’s time to animate your ad! 2D animation takes about 1 week for content under 60 seconds in length. When the first draft is ready, give it a detailed review with your team and members of your target audience. Then, collect everyone’s feedback and share it with your animation team so they can incorporate your edits and render out the final draft.

What does it cost to make an animated ad?

Ballpark budget range for a 30-second 2D animated ad: $1,000-$5,000+.

Ballpark budget range for a 30-second 3D animated ad: $3,000-$25,000+.

Check out this article for a more in depth look at animated video pricing.

How do I find an animator to help me make an animated ad?

Picking the right animated video production company to make your animated ad is a key decision in the animated video production process.

Here are some resources to help you find the right animated video production company to produce your animation’s ideal visual style, on time and within your budget:

• 9 Things to Look For When Hiring An Animator to create an animated ad.
• How do you hire an animator?
• How do you outsource an animated video project?
• Pros and Cons of Different Animation Styles
• What goes into production cost of an animated video?
• Learn the different types of online animated video makers.
• Interested in 3D animation? Read about 3D animation makers.
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What is Video Igniter Animation?
• Need your video fast? Learn about rush delivery.

How do I promote my business with an animated ad?

Let’s take a look at the tried and true methods you can use to promote your animated ad to your target audience.

1). SEO

The best way to leverage your animated ad is to get your video to appear at the top of Google and YouTube’s search results.

To learn more about Video SEO and how to optimize your videos to appear in search engines, check out our Video SEO guide!

2). Facebook/Instagram

Facebook and Instagram make it easy to create targeted video advertising campaigns to get your animated ad in front of your target audience. Their built in platform tools make it easy to guide viewers to your site or your social pages if they’re interested in learning more about your company and staying connected with your brand while they determine if they want to become a customer of yours.

3). TikTok & SnapChat

TikTok & SnapChat also offer self-service ad platforms like Facebook and Instagram. If you have developed your video to play in vertical mode and you want to reach a B2C audience, consider using TikTok or SnapChat to promote your ad.

4). YouTube Ads

Wanna reach almost any kind of person on the planet with your video message? YouTube is used around the world and offers self-service ad tools that let you promote your animated ad to specific members of your target audience.

5). LinkedIn

If you want to promote a B2B company, Linkedin is the best platform to reach your audience. CPMs and CPCs are higher on Linkedin compared to most platforms but it is one of the few places online that you can reach a business-specific audience with your animated ad at scale.

6). Traditional PR

If your animated ad can be used to explain and illustrate something that is new and topical, consider including it with your PR outreach. It’s a tall order to expect publications to promote your advertisement for free. However, if your video presents a novel idea or makes it possible for people to understand a new complicated idea, it will be easier for the publication to justify including your animated ad when they write an article about your company.

7). Honorable Mention: Hulu

Hulu also has a self-service ad platform that you can use to develop large scale TV advertising programs.

Why use animation to create an ad?

Why do people use animation to create animated promotional ads instead of using live action filmed content for their ad?

Get more awareness

Animated ads help marketers gain awareness better than live action videos. Animated ads use colorful thumbnails and eye candy visuals that make the viewer more likely to click play and give the video a few seconds of attention to see if they want to keep watching.

Makes it easy to understand new information

Animated ads visuals that focus the viewer’s attention and a voiceover to explain your key message(s). You could show a photorealistic 3D animated model of brain neurons firing, or you could break the process down into a simple 2D animated diagram that walks the viewer step by step through what is happening when neurons fire. In either case, the animated visuals make it easier to understand what is happening compared to trying to learn that information from a paper book.

Holds attention, boosts memory recall. 

Animated ads introduce new colorful movements every few seconds. This appears to be enough to dramatically increase viewer retention rates throughout the course of the video. As a consequence of paying attention to the ‘user friendly’ visuals that make the information easy to understand, the viewer’s ability to retain information goes up.

Makes it easy to share important messages

There are many ways to promote your message to the world. Sharing a video via a link happens to be one of the most useful and scaleable ways to get a mass media message to large audiences or to a specific target market.

What are some good examples of animated ads?

How long does it take to make an animated ad?

It takes 3-5 weeks to produce most 2D animated video ads. 3D animation takes about twice as long to produce. If you need to speed up production, check out our rush delivery animation option.

To learn more about the animated video production process and how long each stage of the production process takes, check out this companion article:

How long should my animated ad be?

That depends on what your goal is for your animated ad…

If your goal is to get awareness

Aim for a length of 5-60 seconds. Most awareness videos are in the 5-30 second range. The purpose isn’t to tell people your whole story. The goal is to get them intrigued enough to  want to learn more and share your story. In many cases, the shorter the better.

If your goal is to educate your leads and prospective clients

For leads and prospects that have already heard about you and want to learn more, your videos should be about 1-2 minutes long.

Long videos are usually reserved for customer education and retention. Longer videos can be used to give an in depth look at your product/service to show how it works. You can also make longer, feature-length content (30-90+ minutes) that would be of interest to your target market. Consequently, this feature-length content could be repurposed to gain awareness among new potential customers as well as delighting your existing clients.

Want to promote your animated ad? Schedule a call with our production team or use this form to get in touch.

 

How do I maximize the business outcomes of my animated ad?

If you want to maximize the effectiveness of your animated ad, check out the following resources:

• 7 Tips to help you write a great script.
• Pick the right visual style for your promo video.
• 6 Tips To Increase Viewer Engagement.
• Review the Do’s and Don’ts of Explainer Videos.
• 7 Tips For Using and Improving Your Businesses’s Video.
• Learn how to interpret your video’s viewer data to see if it needs improvement.
• A/B Test variations of your promo video to improve its conversion rate.

Emerging Trends in Animated Ads

Animated ads are constantly evolving to match new technologies and consumer preferences. Staying up to date on the latest trends can help your brand stand out and resonate with your audience. Here are some of the most promising trends to consider:

Personalized animated ads
Dynamic personalization, powered by AI, enables brands to tailor animated ads to each viewer’s location, preferences, or recent behavior. Personalized animated ads can dramatically improve engagement rates and conversions by making viewers feel seen and understood.

Interactive animated ads
Interactivity is a major growth area. These ads invite viewers to engage with clickable hotspots, sliders, or quizzes inside the animation itself. Interactive elements increase the time viewers spend with your content and make them more likely to take action afterward.

Hybrid animation and live-action
Brands are experimenting with combining animated elements over live-action footage, creating a fresh and memorable look. This hybrid approach blends realism with the imaginative power of animation, offering the best of both worlds.

AR & VR animated ads
Augmented reality (AR) and virtual reality (VR) are introducing new ways to deliver immersive animated ads. For example, an AR-enabled ad could let someone scan a QR code and see an animated character pop up in their environment, making the ad more playful and shareable.

Social platform–driven styles
Short-form video platforms like TikTok and Instagram Reels are inspiring new visual styles in animated ads — including vertical formats, snappy edits, and stylized transitions. These social-first styles help your ad fit seamlessly into a user’s feed while still delivering a brand message.

By incorporating these trends, you’ll be able to keep your animated ad campaigns fresh, competitive, and highly relevant.

Optimizing Animated Ads for Conversion

Making a beautifully animated ad is only half the job — you also need it to drive results. Here are some best practices to optimize your animated ad for higher conversions:

Clear call to action (CTA)
Your CTA should be visible, memorable, and aligned with your campaign objective. Whether you want viewers to click a link, download an app, or sign up for a newsletter, make the CTA appear on screen clearly, both visually and through narration.

Keep your message focused
Avoid trying to say too much. Animated ads work best when they focus on one or two clear takeaways. Simplify your messaging so viewers instantly understand what you offer and what to do next.

Leverage emotional storytelling
Animation is an amazing storytelling medium. Use it to spark emotions — laughter, hope, curiosity — which will improve retention and make your message stick. Emotionally resonant ads also get shared more.

Test variations
Don’t settle on one version. A/B testing different scripts, visual styles, CTAs, or even voiceover tones can reveal what resonates best with your audience and drive higher conversion rates over time.

Optimize for silent playback
Many people watch ads on social platforms with the sound off. Ensure your animated ad still works visually without a voiceover by adding animated text captions and visual storytelling cues.

Measuring Animated Ad Performance

Once your animated ad is live, you’ll want to measure its performance. Here’s how to track success:

View-through rate (VTR)
This metric tells you what percentage of viewers watched your ad to completion. Higher VTRs suggest your animation is engaging and relevant.

Click-through rate (CTR)
If your ad includes a link, CTR will reveal how well it motivates people to take action.

Engagement rate
On platforms like TikTok or Instagram, this includes likes, comments, shares, and saves. High engagement is a strong signal of a compelling animated ad.

Conversion rate
Ultimately, you want to know how many viewers completed your desired action — for example, purchasing a product or signing up for a service.

Cost per acquisition (CPA)
Tracking CPA can help you understand how efficiently your animated ad is bringing in customers compared to other forms of advertising.

Heatmaps and viewer drop-off
If you’re running the ad on your website or through YouTube, consider heatmaps or retention graphs to see exactly where viewers drop off. That information can guide future improvements.

Advanced Animation Techniques to Consider

If you want your animated ad to stand out even more, you can explore these advanced techniques:

Parallax animation
This gives a subtle 3D depth to 2D scenes, creating a more immersive visual experience.

Frame-by-frame character animation
Rather than relying on software shortcuts, animators can handcraft each frame for more fluid and expressive characters, adding personality and charm.

Kinetic typography
Text can be animated in dynamic ways to become part of the storytelling. Kinetic typography is especially useful when you want to keep messages clear in silent playback environments.

Data-driven animation
For B2B brands, consider animations that visualize complex data in a compelling, understandable way. Animated data visualizations help you turn dry stats into stories that captivate audiences.

Procedural animation
This technique uses algorithms to generate motion dynamically, saving production time while creating mesmerizing patterns, transitions, or effects.

Legal Considerations for Animated Ads

It’s easy to forget that animated ads have legal requirements just like live-action spots. Here’s what to keep in mind:

• Music licensing: Make sure you have commercial rights for your soundtrack.

• Voiceover contracts: Confirm usage rights for the voiceover artist, including any international territories if you plan to distribute globally.

• Intellectual property: Avoid using characters or assets that resemble copyrighted material.

• Disclaimers: If your ad makes health or financial claims, check with your legal advisor to add disclaimers where required.

Accessibility in Animated Ads

Finally, remember accessibility. Making your animated ad inclusive helps you reach a broader audience:

• Provide closed captions for voiceovers.

• Use high-contrast color palettes to assist visually impaired viewers.

• Avoid flashing animations that might trigger seizures.

• Include clear on-screen CTAs instead of only audio-based instructions.

By designing your animated ad with accessibility in mind, you not only follow best practices but also strengthen your brand’s reputation for inclusivity.

How do I save money on my animated advertisement production budget?

• You can write the script for your animated ad.
• You can create the storyboard for your animated ad.
• You can use free (legal) music.
• You can record the voiceover for your animated video ad.
• Consider using stock assets.

For more tips on affordable animation and how to keep your production budget as low as possible, check out this companion article:

Still have questions about animated ads?

Do you have a question about making or using an animated ad that wasn’t answered in this FAQ? Use this form to contact us with your question. We will follow up with an answer and then we’ll post the question and answer to this page.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D video you can imagine. Check out our animated video portfolio!

Watch our explainer video to learn more about how we can help you create an animated ad for your business:

Looking For An Animated Ad Production Company In The U.S.A.?

Video Igniter is headquartered in Seattle, Washington.

Animated Ad Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch about creating your animated ad

Schedule a call to discuss your animated ad project with our production team.

Get a quote for us to create your animated advertisement.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated ad.

Are you trying to figure out the 2D animation cost to make a custom animated video? If so, you’re in the right place!

In this guide, we explain what factors contribute to your 2D animation cost, how to figure out what it will cost to make your 2D animated video and tips to help keep your 2D animated video production cost low.

We also show some examples of what high cost, low cost and medium cost animations look like.

What does 2D animation cost?

TL;DR: $1,000-$25,000 per 60 seconds of animation.

That’s quite a wide range. Read on to understand what makes your video cost closer to $1k/min or $25k/min.

What contributes to the cost of a 2D animated video?

How detailed are the illustration?

The complexity of the illustrations in your animated video is one of the biggest determining factors of your 2D animation cost. The more detailed the illustrations are, the more time it will take to create quality custom visuals. This applies not only to the character design, it also applies to any objects in view and the background elements that make up the scene.

How much motion design is there?

The amount of motion detail also contributes to a higher or lower animation production cost.

A low cost way to make a character walk across screen would be to display a 2D image of a character and then tell the program to slide the character from left to right across the screen. It’s simple and conveys that the character is walking without having to spend all the time individually illustrating and animating the character’s arms, legs and head.

On the flip side, if you want to show realistic motion design, then the illustration team will need to create more images to show the natural movement of the character’s body and clothing as it walks across the screen.

Motion design extends beyond just character design. Your background can have moving elements (water, rain, snow, etc) and maybe even multiple characters or animals moving around simultaneously. The more detail you want to include, the more hours it takes our animation team to create.

How long is your 2D animation?

Kind of an obvious one but worth mentioning – the longer your animated video is, the longer your 2d animation cost will be. Many animation studios base their animation prices on the length of the video and the level of detail in the animation.

Are the character’s mouth’s synced to the voiceover?

This is a very specific motion design detail to call out. If your animated video includes characters that will be talking with their mouth’s synced up to the voiceover, it will increase your 2d animation cost. Syncing up mouth (and face) movements with your voiceover takes extra time to make the animation effect appear realistic.

How do I figure out my 2D animation cost?

So, how do you figure out the cost for your 2D animation? Here are a few options:

1). Use this form to get in touch with us about your 2D animation cost. Send us examples of the kind(s) of animated visual styles you’re interested in using for your video. Then, we’ll follow up with a quote for your 2D animated video.

2). Fill out this questionnaire to get a quote and we’ll follow up with a production quote for your video.

3). to discuss your animated video.

4). Request access to our newest price sheet.

5). You can estimate your 2D animation cost by looking at the 2D animation cost examples below. If you are providing the script, storyboard, voiceover or soundtrack for your video, your 2D animation cost can be lower than the animation costs listed next to each demo reel.

2D Animation Cost Examples

The easiest way to understand how production quality correlates to price is to look at examples of animated videos produced at various price points.

Below are a few demo reels that showcase what kind of quality you can expect for low, medium and high production budgets.

Video Igniter can create any kind of 2D or 3D animated video for you. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

High End 2D Animation Examples

These demo reels feature examples of 2D animated videos that cost over $10,000 per 60 seconds of animation.

 

Medium Cost 2D Animation Examples

These demo reels show examples of 2D animated videos that cost between $3,000-$8,500 to create a one minute animated video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Low Cost 2D Animation Examples

This demo reel features examples of low cost 2D animations. >$2,500 to produce 60 seconds of animation.

 

Other costs associated with 2D animation

In addition to creating illustrations and animations for your 2D animated video, there are several other costs associated with animated video production. These pieces of the animated video production process can be handled by you or you can hire us to create them for you.

Script Writing

Script writing is the skeleton for your 2D animation. We start each project by developing a script so that we understand what we are going to communicate in your video.

For some projects, we will do extra research to test which message(s) resonate best with your target audience.

You can save money on your animation production cost by writing the script for your animated video.

Storyboard Creation

The storyboard is the blueprint for your animated video. It tells the illustrators and animators what they’re supposed to create and how the visuals will sync up with the voiceover.

Storyboards cost $300-$1,000 to produce. Alternately, you could make the storyboard yourself to save some money on your production budget. Download our storyboard creation template.

Soundtrack Licensing

We will identify several soundtrack options that will enhance the mood and presentation of your 2D animation. We’ll also ensure that the soundtrack is properly licensed for the platforms you plan to display your video on.

VoiceOver Recording

Our team will audition voiceover artists for your animated video. You get to pick your favorite option(s). Then, we’ll oversee the recording of the full voiceover.

If you want, you could record the voiceover yourself and send it to us to use in your 2D animation and get a slight reduction in your production cost.

Tips to save money on your 2D animation cost

1). Write the script for your 2D animated video. Download our free script writing template.

2). Create the storyboard for your 2D animated video to keep your production cost down. Download our free storyboard template and storyboard creation guide.

3). Use free, legal music in your animated video.

4). Use a simpler, less detailed visual style for your animated video.

5). Record the voiceover for your animated video. Check out 1:31 in this video to learn how you can record professional quality voiceovers at home for free.

6). Consider letting your animation team use some stock assets like images, icons, text and clip art to lower the illustration cost for your 2D animation.

How Much Does 2D Animation Cost Per Minute?

When most people ask “how much does 2D animation cost,” they’re often looking for a per-minute estimate. While the average price range of $1,000–$25,000 per 60 seconds of animation is a good starting point, your actual cost depends on multiple factors—such as the number of characters, the animation style, and the level of storytelling complexity.

For instance, a simple 2D explainer video with basic motion graphics might cost around $1,000–$2,500 per minute, while a professionally illustrated and fully animated marketing video with multiple characters and transitions could land between $7,000–$12,000 per minute. If your project includes advanced motion tracking, cinematic lighting, and lip-synced dialogue, it’s common to see costs exceed $15,000–$25,000 per minute.

When budgeting for your 2D animation, it’s important to balance your visual ambitions with your marketing goals. For example, if you’re producing a quick social media ad, a lightweight animation style can still be effective while keeping your 2D animation cost low. On the other hand, if you’re creating a broadcast-quality TV commercial or a long-form brand film, investing in high-end 2D animation ensures your visuals stand out and feel premium.

2D Animation Pricing by Style

The style of animation you choose has a major impact on your 2D animation cost. Here’s a breakdown of how common animation styles compare:

• Whiteboard Animation: Often the most affordable option, starting around $1,000–$3,000 per minute. It features simple line drawings with minimal motion.
• Cartoon Animation: A more character-driven style that typically costs $3,000–$8,000 per minute, depending on the number of characters and animation detail.
• Motion Graphics: Sleek and professional, often used for corporate explainers or product demos. Expect $2,500–$10,000 per minute based on complexity.
• Hand-Drawn Frame-by-Frame Animation: Labor-intensive but visually stunning. These projects usually cost $10,000–$25,000 per minute or more.
• Cutout or Vector Animation: Ideal for app demos or explainer videos. These cost roughly $2,000–$6,000 per minute, depending on transitions and design style.

When requesting a quote, be sure to share example videos of the animation style you like. That helps your production team provide a more accurate 2D animation cost estimate.

Why 2D Animation Costs Vary Between Studios

It’s common to see different animation studios quote dramatically different prices for the same project. This doesn’t always mean one is overcharging—it usually reflects differences in experience, workflow, and production quality.

For example:

• Freelancers often charge less because they have lower overhead but may take longer to deliver.
• Mid-size studios balance cost and quality with a full creative team, offering smoother project management and faster turnaround.
• Top-tier studios have award-winning art directors, animators, and voice actors, which drives up your 2D animation cost but ensures exceptional polish and storytelling.

When comparing quotes, look beyond price. Ask about revision rounds, creative direction, and who will actually be animating your video. A slightly higher cost can pay off with fewer headaches and a better final product.

How to Get the Most Value for Your 2D Animation Budget

If your 2D animation cost is higher than expected, there are smart ways to stretch your budget:

1. Repurpose animation assets. Ask your studio to deliver individual animated elements that can be reused in future videos or social media clips.

2. Batch production. Producing a series of short animations at once can reduce your per-minute cost, since characters and backgrounds only need to be created once.

3. Simplify transitions. Smooth camera movements and visual effects add time and cost. Using simpler transitions can keep the focus on your message without inflating your budget.
4. Use vector-based designs. These are faster to animate and more scalable than fully hand-drawn scenes.
5. Lock your script early. Revisions after animation begins can dramatically increase your total 2D animation cost.

By planning ahead and focusing on what truly matters to your audience, you can achieve great results even with a modest budget.

Average 2D Animation Cost by Purpose

Your intended use for the animation can also influence pricing. Here’s a general overview:

This table provides ballpark figures for budgeting your 2D animation cost. Actual pricing can vary depending on the studio’s expertise and production timeline.

How Revisions Affect 2D Animation Cost

Revisions are an often-overlooked factor in animation pricing. Most studios include one or two rounds of revisions in their base quote, but additional changes—especially after animation has started—can significantly raise costs.

If you anticipate multiple stakeholders reviewing the video, it’s wise to align everyone on the script, storyboard, and style before production begins. Every change after that point requires extra design and rendering time, which increases the total 2D animation cost.

Should You Choose 2D or 3D Animation?

Another consideration when planning your project is whether 2D animation or 3D animation is the right fit. Generally speaking, 2D animation costs less than 3D because it requires fewer technical steps and render times. However, 3D animation offers more visual depth and realism.

If your goal is to create a fun, stylized, and affordable video that clearly explains a concept, 2D animation is often the better choice. It’s flexible, faster to produce, and easier to adapt for different marketing channels—all while keeping your overall animation cost manageable.

Final Thoughts on 2D Animation Cost

Understanding your 2D animation cost helps you make smarter creative and financial decisions. While prices can vary widely, knowing what drives those costs ensures you invest wisely. Whether you’re producing a 30-second ad or a 3-minute brand film, remember that quality storytelling, clear messaging, and consistent visuals deliver the biggest return on your animation budget.

If you’re ready to start planning your project, contact Video Igniter to request a personalized 2D animation quote. We’ll help you compare different visual styles and price points so you can create an animation that fits your goals and your budget.

Want to learn more about 2D animated videos?

We have a comprehensive guide that answers all the questions we receive about 2D animated videos. The guide answers popular questions like:

• How do you make a 2D animated video?
• How long does it take to make a 2D animated video?
• Why do businesses make 2D animated videos?
• And more!

Check out the 2D animated video guide here!

Still have questions about your 2D animation cost?

Do you have a question about your 2D animation cost that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An 2D Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch to figure out your 2D animation cost!

Schedule a call to discuss your animated video project.

Get a quote for your 2D animated video production cost.

Request access to our newest price sheet.

Fill out a creative brief for your video. Production begins after you pay 50% of your production budget.

To celebrate Video Igniter’s 100th blog post, we brainstormed a list of 100 ways animation can improve the world. Here, you’ll find creative new ways animation can be used to improve education, entertain people, make life a little easier, more delightful and even a few ways to help save the environment. Other ideas presented in here are tried and true use cases for companies to create and use custom animated videos to grow their businesses.  After seeing all these examples of animations being used in our every day lives, it makes us think we’re only scratching the surface of what’s possible with animation.

1). Illustrate and animate an inside joke between your friends to share and remember the memory.

2). Animated video wedding invitations are more memorable, less expensive to produce and ship, and it’s environmentally friendly.

3). Animated instructions could show how to assemble IKEA furniture. It would make it easier for people to visually see and understand how the pieces are assembled, it would reduce support calls and it would eliminate the need to cut down trees to print paper booklets of instructions in multiple languages.

4). Animated street signs can communicate directions to all people including people who are illiterate people and who don’t speak the local language.

5). A shooting range with animated targets to shoot at would save the range from having to buy and replace physical moving targets that get destroyed after use.

6). An animated overview of your day or week ahead can show you your schedule of activities so that you know what to anticipate in your life. Animated visual reminders aid in recall and establishing a memory for the upcoming events of the day/week.

7). Instead of receiving a paper bill in the mail, you can receive a custom animated video that shows and explains all the costs associated with your bill. Animated infographics help visualize how your monthly usage changes over time and could even include tips to help save on utilities.

8). Animation is the fastest and easiest way to learn, understand and remember new information. Seems like the top search result for many questions on Google could eventually be various animated videos.

9). Instead of using static image posts, animated concert, tour, event and festival posters are becoming the norm because their subtle eye-catching animations are a new extension of the event’s personality, energy and excitement.

 

View this post on Instagram

 

A post shared by Beyond Wonderland at The Gorge (@beyondwlandpnw)

10). Animated screensavers for TVs, desktop computers and projectors have extended the usable life of the devices by helping to avoid burning pixels in the display. Of course, the best option is to just the devices off when you’re not using them.

11). During the peak of COVID, many people wanted to understand exactly what the virus did inside the body to make it so dangerous and contagious. People also wanted to understand how the new vaccines worked to protect people. If you were to have a scientist speak directly to people on camera and explain what was happening, most people would be lost. You can’t film what’s going on because it’s too small to see with a normal camera. But animation can be used to show exactly what’s happening in the body while the scientist narrates what is happening in simple, user-friendly science terms.

12). Instead of answering the same customer support questions again and again, create animated videos that explain the answers to your most commonly asked questions to help reduce your customer support costs. This video we helped produce for Bridjit helps customers understand how to set the product up at home.

13). Children’s ebooks designed for colorful tablets can make use of the powerful screen to add subtle motion design to the illustrations on each page to enhance the viewer’s perception of the world they’re reading about.

14). If you run a medical practice, creating animated videos that explain procedures and your clinic’s policies will help your patients be better informed about what their procedure entails. Your team will also have their time freed up from having to explain things like payment details again and again.

15). Animation can show the history of countries and cultures around the world.

16). Animation can be used to tell visual stories during DJ sets.

17). Watching animated visuals can help you pace your breathing and induce a state of relaxation.

18). Create a short animated intro for your video podcast or YouTube series to heighten the production value of your content.

19). Concert sized animated holograms. By displaying animations on massive transparent screens, you create the effect of a larger than life hologram.

20). Looping animations can give users of your app something to watch while they are forced to be patient for content to load or for a process to complete. This helps placate users and keeps more of them in your app while the process completes instead of losing their attention to another app on their phone.

21). Projecting animations onto buildings can make the buildings look like they are moving and changing form.

22). Animated diagrams can be posted as animated GIFs or videos to help people understand processes. Anticipate seeing more of these in educational textbooks within the coming years.

23). Animated e-learning courses teach content fast and efficiently while making it easier for people to remember the content (compared to watching a lecturer drone on).

24). Use animation to run interactive scenarios. Animated scenarios in VR enable people to have a more immersive experience when getting exposure to new or dangerous experiences.

25). Modern robots use a digital screen to display fake eyes that can animate and express emotion and information. What’s more, the full screen can be overtaken to display full screen animations to help the user understand information like recipes or what the weather is going to be.

26). Animations of 3D models can be used to show the inner workings of a product in a way that a camera couldn’t possibly film.

27). 3D animation enables real estate developers and investors to see the building designs they’re developing. This makes it easier feel and explore what the places would be like so that changes can be made before the project begins. It also gives them the ability to visualize what kind of impact those changes will have before committing them to the official design.

28). Instead of hiring extra sales people to travel and pitch your business, develop an animated sales video to act as a virtual demo presenter. Send your video to eligible prospects, follow up with all of them and use your experienced sales people to close the deal.

29). Animation can be used to show users of your website or app what to do next. Animation guides their attention to the next step and shows them what to do.

30). Projecting animations on your dinner creates a fun, memorable interactive experience.

31). Motion graphics animations are used to bring attention to details you want to highlight while keeping your video content engaging.

32). Animation costs used to be out of reach for most companies. Now, it’s possible to afford to produce your own animated video series for your brand.

33). Animated light up shirts that react to music.

34). Augmented reality enables you to see something through your phone or tablet’s screen that doesn’t exist in reality. Some new tech-forward fashion companies are creating clever ways to integrate augmented reality features into your clothing.

35). Spinning LED fans can give the appearance of 3D animated objects floating in the air.

36). While you are standing in an elevator, an animated screen can display upcoming events in the building, nearby and what the weather and traffic are like for the day.

37). Animated diagrams display health tracking stats on phones, tablets and smart watches to show you how your health stats change over time.

38). Lightform animated murals.

39). When AR hits the masses, we’ll have animated navigation instructions projected in front of us.

40). Thousands of drones flying together can produce 3D animated visuals in the sky.

41). Animated maps in malls and subways can help visually direct people in the right direction and show when trains are entering and leaving the station in real time.

42). Comic books for ebook readers can now include animated panels!

43). The jury is still out on this one but we think we’ll still some interesting things happen in the world of animated NFTs.

44). Museums use animated videos to enhance museum displays by helping to explain the historic, artistic or scientific contribution each piece delivered to the world.

45). Meow Wolf.

46). Short animated motion graphics can be used to explain the pros and cons of each side of an argument on a voting ballot. A lot of people don’t take the time to read and understand both sides of the things they vote for. Using animated visuals to quickly explain the change that would happen on either side of the voting initiative would increase the number of well informed voters.

47). Animated infographics can help people understand data, information and trends because visualizing that content helps people become able appreciate something they couldn’t fathom without some sort of visual context.

48). Animated marketing videos can help drive awareness for your business. Using proper video marketing and video promotion techniques, you can get millions of people to visit your website in a short amount of time. Better still, when you work with a team like Video Igniter, we have the technical skills to see which videos and audiences are driving the most sales so you can optimize your promotion budget to rapidly grow your sales. Get in touch if you’re interested in video promotion for your company.

49). Animated cartoon mascots are now easier to develop and include across your various media assets. Bring a consistent personality to your content and make your brand instantly recognizable when people see your character.

50). Animated sheet music can automatically progress so that the right notes are always displayed directly in front of the musician. No more need for your eyes to keep track of the music across different lines or pages. Best part is: no more turning pages in the middle of playing a song.

51). Creating an animated corporate video is a cost-effective, high impact to explain what your business does, what your values are and how you can help your customers.

52). Animated product videos can help you show off what your product looks like and how it functions. Adding one to your sales page helps to educate customers and ultimately leads to more sales.

53). Creating an app explainer video helps people quickly evaluate if your app is right for them – or at least if worth downloading it and giving it a try.

54). This glass keyboard displays interactive animations beneath the keys that can respond your touch when you type.

55). Animated lyric videos enable people to understand the words of their favorite songs. It’s an artistic animated sing along.

56). Improve the conversion rate of your landing pages and sales page with an animated video. Here’s how.

57). Animated lights on runways enable pilots to see where they’re supposed to land – even when visibility is poor.

58). Animation is great for adding eye catching content to your sizzle reel to quickly attract people’s interest and motivate them to want to learn more about your agency, video production company, event production company, etc.

59). The Metaverse is 100% powered by animation. Fully immersive VR interactive worlds are created entirely through animation!

60). Services like Bitable enable to create video resumes with eye-catching animated infographics and statistics about he individual to help them stand out.

61). In the ocean of live action social media content filmed on smartphone camera, animated content stands out from the rest. Eye-candy thumbnails encourage more people to tap on your video to see what it’s all about.

62). Created an animated Christmas or holiday card to show what your family has been up to over the last year.

63). Animated trail maps can show different hiking routes and dynamically display images of plants, animals and scenic lookouts to anticipate on each route.

64). Instead of bugging your clients by sending them marketing emails once a week, contact them less often and send them higher quality content when you do reach out. Consider sending a short educational animated video to your clients once a month or once each quarter to share value with them and provide a soft reminder that your company exists.

65). It’s possible to help speed up long lines at T.S.A. security checkpoints, voting booths, theme parks, baseball stadiums etc, by displaying messages to people on animated screens by informing people to have their tickets and ID ready for scanning. Displaying a list of prohibited items can also help speed up lines and save security teams from having to explain policies to each individual that comes through the line.

66). New Years Eve countdowns around the world are powered by custom animated videos projected on large buildings or displayed on gigantic screens.

67). What if the graphic design on your shirt could move? Maybe it’s an angel with wings that flap. Or a cyborg whose eye blinks at you. But how does it work? A specially designed shirt contains a special pocket to hold your phone. Your phone’s screen animates through a hole in the front of the shirt making it look like the shirt’s printed design is actually animated and moving!

68). LaserCubes can animate designs and patterns on buildings far away.

69). Pixel sticks are LED bars that produce animations when you move them. Beautiful for live performances and time lapse photography.

70). Specially designed mechanical lightbulbs can make it look like snowflakes are animating down the face of your home during the holiday season.

71). Projectors can be used to project animated shadow puppet shows.

72). Send a personalized animated video to your clients to thank them for all the business they did with you over the previous year. It’s possible to create an animated video template and provide custom data to render out an individual video for each person so that it includes their name in the presentation of the video. Here are some examples:

73). Decorative water fountains and pulsed light can be animated together to display animated images falling through the air.

74). Your bank could send you an animated infographic instead of a paper statement. The animated infographic could show trends in your spending habits to help you understand where your money is going, where you can save money, and how much your money could earn if you invested $X/month.

75). Projectors can beam animated guidance in real time onto a pool table to help you see how you should line up your shot.

76). Dental clinics could send animated stop motion videos of their patient’s mouth X-rays to show how they’ve changed over time.

77). Animated 3D models enable people to zoom around and explore the universe from the comfort of their local planetarium.

78). Gyms and quick serve restaurants have monitors that display animated motion graphics to educate, entertain and inform people during their idle moments in the venue.

79). The Pepper’s Ghost Illusion is an old but very clever way to create animated holograms that look like a ghost.

80). Animation is what enables us to play 2D, 3D, AR and VR games!

81). 3D Zoetropes are some of the coolest moving objects you can ever look at. It’s like a physical 3D animated flip book:

82). Programmable animated LED shirt lets you type out and sketch images on your phone that are shown on an animated marquee display built into the shirt.

83). Animated flipbooks are fun to play with and mesmerizing to watch. A company called Flipboku designed some cool new animated flip books that you can color in yourself and another kind of flipbook that can display up to 6 different animations, depending how you flip through the book.

84). Animation is even used in magic tricks! Japanese magician Katsuda Masuda has developed several amazing animated magic tricks that need to be seen to believe. Check out this one where he punctures a hole into a picture and makes it animate and move across the picture:

85). Indoor galaxy lights can simulate the effect of projecting an animated galaxy light and star pattern across your ceiling.

86). Your credit card company could send an animated infographic each month to explain your statement and show you how much money you can save by paying off your credit card debt quicker.

87). Animated lights projected on the ground inform airplane passengers when it’s their turn to line up to get on the plane.

88). Pseudo 3D animated billboards. More of this, please.

89). Interactive animated flooring.

90). Creating an explainer video for your startup can help your leads and prospects quickly understand what your company does and how it can benefit them if they use it. If you want to help attract new users and customers for your startup, contact us about creating a startup explainer video.

91). Old appliances used to use liquid crystal displays to produce digital images of the time and settings on a device. Now a days, seamless digital animations are part of the aesthetic of modern appliances:

92). Animations aren’t just digital projections. Physical objects can also animate. Check out these artistic animations:

93). Creating an animated logo for your brand is a creative way to articulate your brand’s personality with visual motion design.

94). Animated language learning programs can make language learning fun. Animated visuals can help the viewer enhance their memory recall and retention to speed up the learning process.

95). The internet technology “CSS” and the “SVG” file format are used to create crisp animations that can be displayed on websites to delight visitors. There’s one at the top of almost all the blog posts on our site.

96). Abstract psychedelic animated visuals are becoming their own form of hypnotic art:

97). Animated traffic lights countdown to show drivers when the signal is going to change. This design isn’t legal in the US but countries around the world are experimenting to see what impact this design can offer.

98). Audi’s ‘Swarm’ lighting concept reimagines what the light system on the back of passenger vehicles would look like if they were replaced with a solid screen. Animated visuals not only show when the turn signal is on or when the driver is breaking, they also inform drivers behind the Audi how hard the driver is hitting the brakes by showing a dramatic increase in the amount of red animated lines on the back of the vehicle.

99). BMW’s color changing concept car uses e-ink displays on the exterior to display 32 different colors. The newest prototype can even display multiple colors at a time which animate across the surface of the car.

100). Project LFX – animated projection mapping for games, movies, and checking apps like email, the weather and your calendar. Unfortunately, the company shut down but hopefully this project gets revived some day.

 

100 Ways Animation Can Improve The World Summary

If you’ve made it this far, you can now see that animation is everywhere! From games to education and beyond, animation’s presence in our world isn’t just limited to movies on our screens. Animation is becoming an integrated and interactive part of the physical world around us. Something tells us this is just the beginning…

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video to learn more about how we can help you create an animated ad for your business or check out our demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Looking to make an animated video? Get in touch with our team!

Thanks for reading our list of 100 Ways Animation Can Improve The World. We’d love to help you create your own custom animated video.

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Sign up and create your Video Igniter account, fill out a creative brief, and we’ll start your animated video.