Do you want to hire a motion graphics designer but aren’t sure how to get started? You’re in the right place! Video Igniter produces animated videos and motion graphics and you can hire our professional motion design team to create custom motion graphics for your next video project. In this guide we’ll explain what the production process is like, how long it takes to create custom motion graphics, what to expect in terms of costs, and more!

Let’s dive in…

Examples Of Motion Graphics Video Igniter Can Create For You

Video Igniter can create any kind of 2D or 3D animation for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of motion graphic? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Benefits of Hiring Video Igniter’s Motion Graphics Designers

Video Igniter’s production team is comprised of professional illustrators, animators, motion graphics designers, storytellers and sound engineers that collaborate to produce professional quality animations and motion graphics for startups, agencies, video production companies and big names like T-Mobile, Amazon, Linkedin and more!

Here are some of the benefits our clients get when they work with one of our motion graphics designers instead of hiring your own full time in-house motion graphics designer:

The right talent for the right project.

Our team of motion graphics designers can create any kind of 2D or 3D animated motion graphic you can imagine. The lone designer you hire for your team may not have all the skills necessary to produce all the types of content you want to create. When you start a project with Video Igniter, we ensure the motion designer assigned to your project has relevant design experience to craft the visual style you envision.

On-Demand-Talent = Annual Cost Savings

Rather than hiring a year-round motion graphics designer, you can collaborate with one (or more!) of our motion graphics designers on an as-needed basis. Whether you’re just creating one short animation or a library of hundreds of motion graphics, our team can scale to meet your production needs.

What does it cost to hire a motion graphics designer?

If you want to hire a full time or freelance motion graphics designer, expect to pay $35-$75+ per hour. When you hire Video Igniter’s motion graphic designers to help you create your video, we charge based on the length of the content we’re producing for you.

Check out our pricing page and demo reels to see how much it costs to hire a motion graphics designer for varying levels of production quality.

How long does it take to make a video with a motion graphics designer?

Simple motion graphics that are created and overlaid on top of existing video footage can be made in as little as a few hours or a few days. However, in many cases, it can take a week or two to do all the design and prep work to ensure the motion graphics designer is creating the right content and doing so in a way that visually compliments your brand.

If you want to hire a motion graphics designer to create a complete animated video, expect it to take 2-5 weeks to create a 60 second custom animated motion graphic. Motion graphics that include 3D animation can take 2-4x more time to produce.

What is the production process like working with a motion graphics designer?

Here’s a quick overview of the production process so that you can anticipate what’s involved with creating a custom animated motion graphic:

1). Kickoff Call / Questionnaire

Production begins with a phone call and or a questionnaire to help us learn:

✅ Who your target audience is?

✅ What visual style you want to use for your motion graphic?

✅ What do you want to convey with your motion graphic?

2). Script / Outline

Download Video Igniter’s Free Script Writing Template

Now that we have a better understanding of the motion graphic you want us to create, our motion graphic designer will draft a script or an outline that describes what we’re going to create. If your motion graphic is purely visual, there will be no script, just visual descriptions of what we plan to create. If your motion graphic will also have a voiceover, we will draft a script for you to review.

Share your feedback with us and we will revise your script / outline until you are thrilled with it.

3). Storyboard

Download Video Igniter’s Free Storyboard Template

Once the script/outline is locked in, our motion graphics designer will create a storyboard. A storyboard is a visual blueprint for your motion graphic that explains to the illustrator and animator what they’re supposed to create.

Give the storyboard a detailed review and ensure it includes enough detail for the production team to understand what needs to be included in the visuals for each scene.

We’ll incorporate your feedback and continue to work with you to refine the storyboard until it’s perfect.

4). VoiceOver (Optional)

Not all motion graphics include a voiceover so this step may be omitted. If a voiceover is needed for your motion graphic, we will share some voiceover auditions for you to review. Let us know which voiceover artist resonates with you. Then we’ll oversee the recording of the full voiceover.

You get an opportunity to review the voiceover and request revisions until you love the recording.

5). Illustrations

Next, the motion graphics designer will develop custom concept art for you to review.

Let the motion graphics designer know which concept you like best. Then you can collaborate with them to refine the visual concept to dial in the details until they’re perfect.

Once the concept art is locked in, we will create all of the rest of the custom graphics for your motion graphic. You get an opportunity to review the graphics and request revisions before approving the art for production.

6). Soundtrack (Optional)

Not all motion graphics include soundtracks so this step may be omitted. If your motion graphic is going to include background music, we will select a few options and share them with you to review. Let us know which soundtrack you prefer and we’ll license it for use in your animated motion graphic. If you aren’t in love with any of the soundtrack options, let us know why and we’ll source new options for you to consider.

7). Animation

Now that everything is approved, the motion graphics designer can animate your project! You will receive the first draft as soon as it’s ready to review. Share the draft with members of your internal team (and ideally members of your target audience). Send everyone’s feedback to us. We’ll incorporate your revisions and render out the final draft of your motion graphic.

Motion Graphic Designer Production Resources

These articles are popular among people researching and reading about motion graphics designers:

• How To Create A Motion Graphics Animation
• How To Make Motion Graphics With An Animator
• How To Hire And Work With A Motion Graphics Company
• How Long Does It Take to Animate A 1 Minute Video?
• Learn About Different Styles Of Animation
• Still have questions about motion graphics designers?

Do you have a question about motion graphics designers that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Motion Graphics Designer In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch about hiring a motion graphics designer!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you’re looking for an animation creator to help you turn your idea into a custom animated video, you’re in the right place! Whether you’re looking to create an explainer video for your startup, an educational series, or a promotional ad, finding the right animation creator is crucial to the success of your project. This comprehensive guide will help you navigate the production process and help you find the perfect animated video creator for your project.

Examples of Videos You Can Get With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Understanding the Role of an Animation Creator

An animation creator is a professional or team of professionals who use computer software to create animated 2D or 3D images. These professionals use their unique blend of creativity, storytelling, and technical skills to bring your ideas to life. They can work in various industries from advertising and gaming to film and education, creating everything from short animated clips to full-length feature films.

Key Factors to Consider When Choosing an Animation Creator

Experience, Expertise & Creativity

The animation creator’s experience and expertise should align with the requirements of your project. Consider their portfolio and previous work experience. Do they have experience in your industry or with the type of animation you need? If you require a specific animation style or technique, ensure the creator is well-versed in it.

Technical Proficiency

Creating a custom animation requires proficiency in multiple software programs. The animation creator should be skilled in using industry-standard software like Adobe After Effects, Maya, Cinema 4D, or Blender. Their technical skills will impact the quality and effectiveness of your animation.

Communication and Collaboration

Good communication and collaboration are crucial for a successful project. The animation creator should be open to your ideas, provide valuable input, and keep you updated on the project’s progress. They should understand your vision and be able to translate it into a compelling animation.

What are the different types of animation creators?

There are several types of animation creators you can work with, each with their own unique pros and cons. Let’s explore some of the most common types:

Traditional Animation

Traditional animation involves the use of hand-drawn or painted frames, which are then photographed or scanned to create the illusion of movement. This method has a rich history and is still cherished for its artistic appeal. Traditional animation can also be referred to as ‘frame by frame’ animation or cel animation.

Pros:

• Offers a distinct handcrafted and organic look.
• Allows for intricate details and expressive character animations.

Cons:

• Time-consuming and labor-intensive process.
• One of the most expensive forms of animation.
• Requires skilled artists and animators.
• Limited flexibility for making quick changes or revisions.

2D Digital Animation

2D digital animation involves creating animated content using computer software that mimics traditional animation techniques. Artists draw characters and backgrounds using digital tools. Then, animators use software programs to help manipulate the images and add motion.

Pros:

• Faster workflow compared to traditional animation.
• Easier to make modifications and revisions.
• Offers a wide range of unique visual styles and effects.
• Less expensive than traditional animation.

Cons:

• Still requires strong drawing and animation skills.
• Limited depth and dimension compared to 3D animation.
• May lack the organic feel of traditional animation.

3D Animation

3D animation utilizes computer-generated imagery (CGI) to create realistic or stylized animations in a three-dimensional space. It involves modeling, rigging, texturing, and animating virtual objects or characters.

Pros:

• Provides a high level of realism and depth.
• Allows for complex and dynamic camera movements.
• Offers a wide range of visual effects and rendering options.

Cons:

• Requires specialized software and technical expertise.
• Long rendering times for complex scenes.
• 3D animation is the most expensive form of animation.
• Can be resource-intensive in terms of hardware and software requirements.

Stop Motion Animation

Stop motion animation involves capturing a series of still images of physical objects or models, moving them slightly between each frame, and then playing them back rapidly to create the illusion of movement.

Pros:

• Creates a unique and tangible aesthetic.
• Allows for creative use of different materials and textures.

Cons:

• Requires meticulous attention to detail and patience.
• Time-consuming due to the manual manipulation of objects.
• Limited flexibility for making changes once filming is complete.

Motion Graphics

Motion graphics combine elements of animation, graphic design, and filmmaking to create visually engaging and dynamic content. It often involves the use of typography, shapes, icons, and graphical elements.

Pros:

• Ideal for conveying information and enhancing visual storytelling.
• Offers flexibility in terms of style and design.
• Can be integrated seamlessly with live-action footage or other media if you want to add animation to your video.

Cons:

• Less suitable for character-based narratives.
• Requires a good understanding of design principles.
• May require specialized software & plugins for advanced effects.

DIY Animation Templates

Sites like Wideo, Vyond, Powtoon and Animaker provide libraries of video templates and pre-created characters, scenes and objects that you can use to create your own animations using their online editing platforms.

Pros:

• Costs less than hiring a professional animation creator.
• You can produce videos whenever you want.
• Videos can be made in a few hours or days.

Cons:

• You have to do all the work yourself.
• Your videos will look like everyone else’s videos because they use the same templates, characters and designs.
• There are limitations to the types of animations you can create with these services.

Video Igniter Animation

Video Igniter is an online animation creator that does all the work for you. You can use Video Igniter to create any kind of animated video you can imagine. Simply describe the video you want and sit back while Video Igniter’s team of professional animators creates your 100% custom animated video for you.

Pros:

• Video Igniter does all the work for you.
• Zero video production experience needed.
• Video Igniter can create any kind of 2D or 3D animated video you can imagine.
• Costs less than hiring a traditional animated video production company.

Cons:

• Production takes several weeks because everything is custom made.

Assessing the Animation Creator’s Portfolio and References

When choosing an animation creator for your project, it’s essential to thoroughly assess their portfolio and references. This step will give you valuable insights into their style, capabilities, and previous client experiences. Here are some key points to consider when evaluating an animation creator’s portfolio:

Animation Quality

Pay close attention to the quality of the animations in the creator’s portfolio. Look for smooth movements, attention to detail, and overall visual appeal. High-quality animations demonstrate the creator’s technical proficiency and artistic skill, ensuring that your project will be executed at a professional level.

Check out Video Igniter’s portfolio here:

Animation Styles and Techniques

Consider the variety of animation styles and techniques showcased in the creator’s portfolio. Look for diversity in their work to ensure they can adapt to your specific needs. Whether you require 2D, 3D, character-based, motion graphics, or any other style, make sure the creator has experience and expertise in the style you desire.

Storytelling Abilities

Animation is not just about visuals; it’s also a powerful storytelling medium. Evaluate the creator’s ability to tell compelling stories through their animations. Assess how effectively they convey narratives, evoke emotions, and engage viewers. A skilled animation creator will understand the importance of storytelling and craft animations that resonate with your target audience.

Client References and Testimonials

Request references or testimonials from past clients to gain insights into their experience working with the animation creator. Reach out to these references to inquire about the creator’s professionalism, communication skills, adherence to deadlines, and overall client satisfaction. A positive track record and satisfied clients are strong indicators of a reliable and competent animation creator.

You can scroll down to the bottom of this article to read testimonials about working with Video Igniter Animation.

Understanding the Animation Creation Process

Before you start working with an animation creator, it’s good to have an understanding of the process that goes into making an animated video. Here’s a quick rundown of the production process:

Project Kick Off

Production begins with a and or a questionnaire to learn about your video project and goals. This is your opportunity to explain what you want to communicate in your video in addition to providing information about your target audience and your preferred visual style for the animation.

Script

The animation creator will digest your information and draft a script for your video. You get an opportunity to review the script and request revisions before approving the script for production

Download Video Igniter’s Free Script Writing Template

Storyboard

Next, the animation creator will turn your script into a storyboard. The storyboard acts as a blueprint of instructions for the illustrators and animators so that they know what they’re supposed to create. You will be given an opportunity to review the storyboard and request edits before approving the storyboard for production.

Download Video Igniter’s Free Storyboard Template

VoiceOver

You will receive voiceover auditions for your video’s narration. Let the animation creator know which one you prefer and then they’ll get the full voiceover recorded. You will get an opportunity to review the full voiceover and request revisions.

Illustrations

The art director will develop concept art for your video. You select favorite visual concept and collaborate with the art director to refine the visual style until you love it.

Then, the illustration team will create all of the art for your video and give you a chance to request revisions before approving the art for production.

Sound

The production team will select several soundtrack options and sound effects that will enhance the presentation of your animated video. Select your favorite soundtrack and the animation creator will license the soundtrack for use in your video.

Animation

After everything is approved, the animation creator will animate your video. Review the first draft with your team and share your revision notes with the production team. They will incorporate your edits and render out the final draft of your animated video.

Animation Creator Budget and Timelines

When selecting an animation creator, it’s crucial to consider your budget and project timelines. Animation projects can vary significantly in terms of complexity, duration, and costs. Here are some points to keep in mind when discussing budget and timelines with an animation creator:

Project Scope and Complexity

Clearly define the scope and complexity of your animation project. This includes factors like the duration of the animation, the number of scenes, the level of detail required, and any additional elements like translating your video or editing shorter versions for social media. Providing this information upfront will help the creator provide an accurate estimate and ensure that the project can be completed within your desired timeline.

Cost Factors

Discuss the cost factors involved in the animation creation process. These may include the number of hours required for concept development, storyboarding, animation production, revisions, and rendering. Additionally, if you require original character design or custom assets, it may impact the overall cost. Ensure that you have a clear understanding of the pricing structure and any potential additional charges.

Flexibility and Communication

Maintain open communication with the animation creator regarding any budget or timeline constraints you may have. Discuss potential trade-offs or alternatives that can help meet your requirements without compromising the quality of the animation. A flexible and collaborative approach from both parties can lead to a successful project outcome that aligns with your budget and timeline expectations.

Timelines and Deadlines

Establish realistic timelines and deadlines for your animation project. Discuss the creator’s availability and their estimated turnaround time. Keep in mind that quality animations often require sufficient time for concept development, storyboarding, and production. Balancing your desired timeline with the animation creator’s schedule is essential to ensure a smooth and timely delivery of the final product. In some cases, rush delivery animation is available to speed up production.

What does it cost to hire an animation creator?

Most 2D animated videos can be produced for $1,500-$10,000 per minute of animation. More detailed forms of animation can cost $20,000-$50,000+ for each minute of video that is created. Most 3D animated videos cost $10,000-$100,000+ for each minute of animation that’s produced.

How to save money when working with an animation creator

✅ Write the script for your animation. Download our free script writing template.

✅ Create the storyboard for your video. Download our free storyboard creation template.

✅ Use free, legal music from Incompetech or Facebook’s Sound collection.

✅ Record your own voiceover. Learn how to record yours at home for free.

✅ Consider using stock assets like icons, clip art and 3D models to save money on your production cost.

Why Video Igniter is a Preferred Choice for an Animation Creator

Video Igniter has helped hundreds clients create engaging and effective animations. We are proficient in creating all styles of animation, ensuring we have the talent to bring any vision to life.

In addition to our technical skills, Video Igniter values communication and collaboration. We work closely with our clients, ensuring the final product aligns with your vision and meets your goals.

Schedule a call with our production team to discuss your animated video project.

Tips for Collaborating with an Animation Creator

Collaborating effectively with an animation creator is crucial to ensure the success of your project. By establishing a strong working relationship, you can bring your vision to life and achieve the desired results. Here are some tips to help you collaborate smoothly with an animation creator:

Clearly Define Your Goals

Before diving into the animation process, clearly define your project goals and objectives. Outline the key messages you want to convey, the target audience, and the desired outcome. Sharing this information with the animation creator will help them understand your vision and align their efforts accordingly.

Provide Detailed Briefs

A well-structured brief is essential for the animation creator to understand your project requirements. Include relevant information like the desired animation style, duration, key scenes, and any specific visual elements you want to incorporate. The more details you provide, the better the animation creator can tailor their work to meet your expectations.

Maintain Open Communication

Regular and open communication is vital throughout the animation process. Schedule regular check-ins or progress updates to stay informed about the project’s status. Encourage the animation creator to ask questions and provide feedback. This collaborative approach ensures that both parties are on the same page and can address any concerns or modifications promptly.

Trust the Expertise

While it’s important to provide clear guidance, it’s also crucial to trust the expertise of the animation creator. Remember that they are professionals in their field and bring valuable insights and creative ideas to the table. Be open to their suggestions and recommendations, as they can contribute to enhancing the quality and impact of the final animation.

Provide Timely Feedback To Your Animation Creator

Promptly providing feedback throughout the animation process is essential to keep the project on track. Clearly communicate your likes, dislikes, and any necessary revisions. Timely feedback ensures that adjustments can be made efficiently, avoiding delays and ensuring that the final product aligns with your expectations.

Animation Creator Production Resources

These resources are popular among people researching and reading about animation creators

Unleash Your Creativity With The Perfect Animated Video Creator

How to Create 3D Animations With Video Igniter

How To Create An Animation Online

How To Use Video Igniter’s Explainer Video Maker

How To Create Animated Video Content With Video Igniter

Animation Creator Conclusion

Finding the right animation creator for your project is a significant step towards creating compelling and engaging content. By focusing on factors like the animation creator’s experience, creativity, technical proficiency, and communication, you can find a creator that can bring your vision to life. Consider Video Igniter for your next project, and experience the difference a professional animation creator can bring to the table.

Remember, the right animation creator doesn’t just create animations—they tell your story, engage your audience, and help achieve your goals. Choose wisely!

Still have questions about animation creators?

Do you have a question about animation creators that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animation Creator In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animation Creator Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you want to make a custom animation, you’re in the right place! Custom animation offers a unique and engaging way to communicate your brand’s message, leaving a lasting impression on viewers. If you’re considering creating a custom animation but need a professional animator, this guide is for you. In this article, we’ll explore the benefits of custom animation, showcase examples of its applications, explain how the production process works and provide valuable insights on finding the perfect animator to bring your vision to life.

I. Benefits of Custom Animation

Unique Brand Identity and Messaging: Custom animation enables you to tailor your brand’s visual identity and messaging in a way that resonates with your target audience. By incorporating your brand’s colors, style, and tone, you can create a cohesive and memorable brand experience.

Enhanced Creative Freedom and Storytelling: Animation has the power to captivate viewers, evoking emotions and conveying complex ideas in a visually appealing manner. By using dynamic motion design, custom characters, and unique visuals, custom animation enables you to create and tell compelling stories that captures your audience’s attention.

Targeted Communication and Audience Connection: Custom animation enables you to tailor your message to specific demographics or segments of your target audience. By understanding their preferences and interests, you can create animations that deeply resonate with viewers, forging a strong connection and driving engagement.

II. Examples of Custom Animation

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

III. How To Find the Right Animator for Your Custom Animation Project

Identifying the right animation producer for your project is a key step in the production process. Here are our tips for identifying and evaluating different animated video production companies for your project.

1. Research and Shortlist Potential Animators

Start by researching and identifying animators who specialize in custom animations. Look for professionals with a strong portfolio and expertise in your desired animation style.

2. Evaluate Portfolio and Expertise

Review the animators’ portfolios to assess the quality and creativity of their previous work. Consider their experience in creating animations similar to your vision.

3. Checking Client Testimonials and Reviews

Delve into testimonials and reviews from previous clients to gain insights into the animators’ professionalism, communication skills, and ability to meet deadlines.

4. Review Pricing

After you’ve identified the most qualified candidates for your project, review their pricing options to ensure they can work with your budget.

5. Schedule A Call

Now that you’ve reviewed pricing, production examples and testimonials, reach out to your top candidates and to get acquainted with their team to figure out who is going to be the best fit for your project.

IV. Factors to Consider When Hiring an Animator

Here are a few extra things to keep in mind when you hire an animator to create a custom animation:

Budget Considerations and Pricing Models:

Determine your budget for the custom animation project and explore different pricing models offered by animators, such as hourly rates, fixed fees, or project-based pricing. Make sure to check to see how many revisions are included in the price; some animators charge extra for more than 1-2 rounds of edits.

Collaboration and Communication Process:

Ensure that the animator has a collaborative approach and effective communication channels in place to keep you involved throughout the production process. Clear and timely communication is key to a successful collaboration.

Project Timelines and Deadlines:

Discuss the project timeline and ensure that the animator can deliver the final product within your desired timeframe. Some animators offer a rush delivery upgrade if you need to produce content faster than their standard production timeline.

Intellectual Property Rights and Usage Agreements:

Clarify the ownership and usage rights of the custom animation. Ensure that the animator transfers the necessary rights to you and that they respect your intellectual property.

V. How To Make A Custom Animation?

1). Initial Consultation and Concept Development

Collaborate with the animator to define the objectives, target audience, visual style and desired outcomes of your custom animation.

2). Scriptwriting

Our team will develop a compelling script that effectively communicates your message and engages your audience. You get an opportunity to review the script and request revisions.

Download Video Igniter’s Free Script Writing Template

3). Storyboarding

Once the script is approved, we create the storyboard. The storyboard is a visual roadmap of the animation. It provides instructions to the illustrators and animators about what they’re supposed to create in each scene. We will review the storyboard with you to ensure it documents all the relevant details that the production team needs.

Download Video Igniter’s Free Storyboard Template

4). Illustration

Our art director will create concept art for your custom animation. Collaborate with our art director to refine your preferred visual concept until you love it! Then, our art team creates al of the custom illustrations for your video. You get an opportunity to review all the art and request edits before approving them for production.

5). VoiceOver

You will receive several voiceover auditions to review. The right voice can enhance the emotional impact and clarity of your custom animation. Let us know which one you prefer and we’ll oversee the recording of the full voiceover. You get an opportunity to review the full VO and request edits before approving it for production.

6). Sound Selection

Our team will select some options for the video’s background music and sound effects to enhance the storytelling. Using the right soundtrack and SFX can help evoke emotions and create a memorable audio experience. You get to pick which soundtrack is ultimately used and our team will take care of acquiring the license for you to use the music in your video.

7). Animation

After the voiceover, illustrations and soundtrack are approved, we can create your custom animation. We will share the first draft as soon as it’s ready. Give the animation a detailed review and share your feedback. Our team will incorporate your edits and render out the final draft of your custom animation.

VI. Tips for Maximizing the ROI of Your Custom Animation

To ensure your custom animation delivers the desired results for your business, here are some high impact tips:

Define Clear Objectives and Your Target Audience:

Clearly define the goals of your animation and identify your target audience to create a focused and impactful animation. The more specific you can be, the more we can tailor the story to speak to the unique needs and interests of your audience.

Incorporate Branding Elements and Consistency:

Infuse your brand’s visual elements, such as colors, logos, and fonts, into the animation to maintain consistency and reinforce brand identity.

Optimize Your Custom Animation for Various Platforms and Channels:

Ensure that your custom animation is optimized for different platforms and channels, such as social media, websites, and presentations, to maximize its reach and impact. Some animations can be designed to play in horizontal, vertical and square video formats.

Reaching and Engaging the Right Audience:

Syndicate your videos on the right platforms to get your custom animation distributed in front of your intended audience.

Include a CTA to Generate Leads and Increase Conversions:

Include a clear call to action at the end of your custom animation to drive viewers to take the desired action, such as signing up for a newsletter, downloading your app or making a purchase. Check out this companion article for tips on how to increase the conversion rate of your video.

VII. Frequently Asked Questions about Custom Animation

How long does it take to create a custom animation?

The time required to create a custom animation depends on the complexity of the project and the animator’s workload. A 30-60 second 2D animated videos takes 3-6 weeks to create. 3D animated videos take 2-4x more time to create. Want to figure out how long it will take to create your custom animation? Contact our production team or fill out this questionnaire.

What should be included in a custom animation brief?

A custom animation brief should include information about your brand, the objectives of the animation (including key talking points), the target audience, the desired visual style and tone, the duration, the deadline, and any specific requirements or references.

How can I ensure my custom animation aligns with my brand’s style?

To ensure alignment with your brand’s style, provide clear guidelines and examples of your brand’s visual identity, including colors, logos, fonts, and any existing brand assets. Collaborate closely with the animator and provide feedback throughout the production process. During the design phase, the art director will create multiple visual concepts for the video; this is the prime time to focus on ensuring the finalized visual concept is aligned with your brand’s visual style.

What is the typical cost of hiring an animator for a custom animation project?

The cost of hiring an animator or an animation studio varies depending on factors such as the complexity of the animation, the length of the project, the animator’s experience and skill level, and their pricing model. It’s best to discuss your budget and requirements with animators to obtain accurate cost estimates. In general, a 60 second 2D animated video typically costs between $1,500-$10,000 to create (although they can also go over $100,000). 3D aniamted videos cost 2-3x more to create. Check out Video Igniter’s current price sheet here. You can also contact our team to get a custom quote.

VIII. Types of Custom Animation Projects

Custom animation is being used everywhere from entertaining/funny content all the way to high end educational videos and promotional sales content. Here’s a quick overview of the different types of custom animated video projects people create.

Explainer Videos

Simplify complex concepts and guide your audience through your product or service offerings using engaging animated visuals. For example, an explainer video can demonstrate how a software product works or explain the benefits of a service. Explainer videos can also be used to explain new information like how vaccines work or what to expect during a medical procedure.

Product Demonstrations

Showcase the features and benefits of your products in action through captivating animations that highlight their unique qualities. For instance, a product demonstration animation can show the functionality of a new gadget or showcase the versatility of a piece of equipment. Product demonstration animations can be created using 2D or 3D animation.

Brand Introduction

Introduce your brand to the world in a visually striking and memorable way, leaving a lasting impression on your audience. This type of animation can capture your brand’s essence, values, and mission, helping you establish a strong brand identity.

Training and Educational Videos

Deliver educational content in an engaging and entertaining manner through animations that simplify complex topics. This type of animation can be used for employee training, educational courses, or tutorials, making learning more enjoyable and effective.

Marketing and Advertising Campaigns

Create eye-catching and persuasive animations for your marketing campaigns, driving brand awareness and conversions. Whether it’s a social media ad, a promotional video, or a TV commercial, custom animation can help you stand out in a crowded marketplace.

IX. How to Start Making Your Custom Animation

Here are 4 ways you can get the ball rolling on your upcoming custom animation project:

1). Contact us for a quote! Share some details about your project and we’ll get back to you with a quote in ~24 hrs.

2). to talk about your project, goals, timeline and budget.

3). Request access to our newest price sheet.

4). Fill out this questionnaire to help us learn about the details of your project. We’ll follow up with a quote and details about your production timeline.

Custom Animation Production Resources

These resources are popular among people reading and researching about how to make custom animations:

Learn How To Create A Custom Animation

How To Hire And Collaborate With A 2D Animator

Read The Animated Video Production FAQ

How To Turn Your Script Into An Animation

Still have questions about custom animation?

Do you have a question about custom animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For A Custom Animation Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Custom Animation Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Ready to make your custom animation? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you want to learn about explainer video production for an upcoming video project, you’re in the right place! Video Igniter’s guide to explainer video production teaches everything you need to know including:

✅ Explaining the explainer video production process

✅ How much does explainer video production cost

✅ How long does the explainer video production process take

✅ How to save money on the explainer video production process

✅ And more!

What are explainer videos?

Explainer videos are concise educational videos that break down big topics and make them easier to understand. Explainer videos can be made using live action filmed footage, animated videos or a combination of mixing live action footage with animated motion graphics.

Explainer Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of explainer video? Send us a message to let us know what kind of explainer video you want to see and we will follow up with relevant production samples.

How does the explainer video production process work?

Here’s a quick overview of the explainer video production process so that you can wrap your head around what’s involved at each stage of the experience.

1. Explainer Video Production Kickoff

Production kicks off with a phone call and or a questionnaire. The goal here is for us to learn:

✅ What are your main talking points

✅ Who is your target audience?

✅ What visual style do you want use for your video?

✅ What do you want viewers to do when they’re done watching your explainer video?

2. Script

Download Video Igniter’s Free Script Writing Template

Now that we understand what kind of video you want to create, our team develops a script that includes your key talking points and tailors the presentation of the messaging to your target audience. You will receive the first draft of the script as soon as it’s ready to review. Send us your revision notes and we will update your script for you. You get another opportunity to review your script before approving it for production.

3. Storyboard

Download Video Igniter’s Free Storyboard Template

Next, we’ll turn your script into a storyboard. The storyboard is the blueprint for your explainer video. It tells the illustrators and animators what to create. We’ll create a simple visual mockup to illustrate what happens during each part of your script. The storyboard also includes a brief writeup to explain how the visuals move about the scene. We’ll send you the first draft of the storyboard as soon as it’s ready to review. Send us your revision notes and we will update your storyboard for you. You’ll get to review the storyboard again to see if it needs any more refinements before you approve it for production.

4. VoiceOver

You will receive several voiceover auditions from our team. Select your favorite voiceover talent and then we will oversee the recording of the full voiceover. You get to review the full voiceover and request edits if you fee anything sounds off. After you approve the voiceover, we’ll acquire the usage rights to use the audio recording in your video.

5. Soundtrack

Our team will select several soundtracks that we feel will enhance the presentation of your explainer video. Let us know which one you prefer and we’ll acquire the broadcast license to use it in your explainer video.

6. Illustrations

You will receive several pieces of concept art from our art director. Pick you preferred concept and collaborate with our art director to refine the concept art until you absolutely love it!

Then, our art team will produce all of the illustrations needed for your explainer video. You’ll receive a copy of all the art to review. Give it a detailed review and send us your feedback. Our team will revise your illustrations until you are completely happy with them.

7. Animation

Once the illustrations, voiceover and soundtrack are approved, our team can wrap up production on your explainer video. As soon as it’s ready, we’ll send you the first draft of your explainer video. Give it a detailed review (ideally with members of your target audience). Collect everyone’s feedback and send it to us. We’ll incorporate your edits and send you the final draft of your explainer video.

What are the benefits of explainer videos?

Businesses and organizations use explainer videos to help communicate new information because explainer videos:

✅ Make it easier for people to learn and comprehend new information.

✅ Retain the information they learned.

✅ Make it more likely for a person to click play (if the thumbnail is animated/illustrated).

✅ It’s easier to update and improve an explainer video over time to improve it’s conversion rate (very difficult and expensive do to with non-animated explainer videos).

✅ Animated explainer videos captivate and hold viewers attention longer than long form filmed content.

How to save money on the explainer video production process?

Here are 6 things you can do to save over $1,100 off of your video’s production cost:

1). Write the script for your animated video instead of hiring us to write it for you. Download our free script writing template here.

2). Create the storyboard for your animated video instead of hiring us to create it for you. Download our free storyboard template here.

3). Record the voiceover for your video. Watch this video to learn how you can record professional quality voiceovers at home or in the office for free, without having to buy any fancy equipment or expensive software.

4). Use free, legal music in your video. Facebook’s sound collection offers a vast library of music you can use for free in videos that you produce for Instagram and Facebook. Incompetech offers royalty free music you can use in all your videos as long as you credit the artist.

5). See if you can use free stock images, stock footage, icons, clip art, text and pre-created 3D models to help lower parts of the visual production cost of your video.

6). Use a simpler visual style for your explainer video that doesn’t take as much time and money to produce. Check out our rates for different levels of production quality.

For more budget saving tips, out this article for more tips on how to create affordable animation.

Tips for creating effective explainer videos

Here are the top 5 tips for creating highly effective explainer videos that connect with your target audience and deliver conversions:

1). Define your target audience

Sounds like a simple one but without doing this step, it’s easy to muddle your message. Defining your target audience makes it easier for the creative team to make decisions that speak directly to the needs of your target audience.

2). Call To Action

end your video with a call to action. Whether it’s teaching people where to get more information, encouraging them to download up or make a donation, it’s important to end your video with a direct request after using the build up of your explainer video to make a case for them to take action.

3). Test Your CTAs

It isn’t enough to just end your video with a call to action. We recommend creating alternate CTAs to test so that you can see which CTA is more likely to get people to take action after watching your video. Testing CTAs can increase conversion rates by 10% or more!

4). Unique Visual Style

The world of animation opens up infinite visual possibilities. The best way to keep people engaged with your video is to develop a unique visual style that’s fun and entertaining to watch.

5). Test Different Thumbnails

Your video’s thumbnail is the first impression for your video. consider testing different thumbnails to see which one gets more people to click play.

For a deep dive on how to A/B test variations of your explainer video to get more views, more engagement and more conversions, check out our companion article called, “How to improve your video conversion rate.”

What does explainer video production cost?

Most explainer videos cost $1,500-$10,000 to make for each minute of video that’s being created. Explainer videos that include 3D visualizations can cost a few thousand dollars more.

Looking for a quote for your explainer video’s production cost? Get a quote from our team!

How long does explainer video production take?

A 1-2 minute long explainer video takes 2-6 weeks to create. The variation in production timeline depends on how much animation is included in the explainer video and whether or not production is starting with a pre-approved script or storyboard.

Need to speed up production for your deadline? We offer rush delivery animation to help speed up explainer video projects.

Want to figure out how long production will take for your explainer video? Reach out to get a quote & production timeline or .

How To Get The Explainer Video Production Process Started?

Ready to start production on your explainer video? Here’s how to get the ball rolling:

1). Get in Touch With Our Team

You can send us an email, , get a quote, request access to our price sheet or fill out this questionnaire about your project.

2). Production Proposal

We’ll get back to you asap with a production budgte and a production proposal to produce your explainer video.

3). Pay The Production Deposit

We’ll send you an invoice for 50% of the estimated production budget for your video. The explainer video production process begins as soon as we receive your payment.

Explainer Video Production Resources

These articles are popular among people reading and researching about how to make an explainer video:

• Explainer Video Examples & How To Make One
• How To Work With An Explainer Video Production Company
• What Goes Into The Cost Of An Explainer Video?
• Which Explainer Video Services Does Video Igniter Offer?

Still have questions about explainer video production?

Do you have a question about explainer video production that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Explainer Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Production Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.