If you work in sales or marketing in the medical industry, creating an animated medical explainer video can help you open doors and close new business. In this guide, we answer the most frequently asked questions we receive about making custom animated videos for the medical industry.
If you have a question about medical explainer videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to schedule a call with a member of our production team:
Why make a medical explainer video for doctors?
Doctors and healthcare professionals are busy people and they don’t have time to sit through long sales presentations. But, they still want to stay aware of new advances in the field that can help improve health outcomes for their patients. This is where medical explainer videos come in handy. Explainer videos are short educational videos that make it quick and easy for people to understand new information.
In the context of the business world and medical field, this means you can make a concise educational video to share with medical practitioners in order to make it easier to get your foot in the door. If they’re intrigued by the value proposition laid out in your custom animated explainer video, they’re more likely to carve out some time to learn more about your solution and how they can access it to benefit their patients.
Examples of Medical Explainer Videos
Explainer Videos For Doctors:
Medical Device Explainer Video Examples
Examples of Simple Animations Made For The Medical Industry:
How to make a medical explainer video
These assets are produced in consecutive order to guarantee you end up with a video that shows and explains exactly what you want to communicate.
Writing the script for your explainer video is the foundation of your video project. This is the time where your sales pitch and value proposition are organized and crafted in a way to be presented for the medical field. We’ll start production by sending you a questionnaire to help us understand what information needs to be communicated in your explainer video. Then, we’ll draft the first version of your script. A 60-second explainer video script is between 120 and 180 words.
When the first draft of your script is ready to review, we’ll send it to you to get your feedback and see if we need to revise any parts of the script. If you love it as-is, we’ll move on to the next stage of production. Otherwise, we will continue to work with you to refine the script until you are completely happy with it.
Medical Explainer Video Budget Saving Tip:
You can save hundreds or thousands of dollars off of your explainer video’s production cost by creating the script for your medical explainer video. Check out our scriptwriting guide where you can download a free copy of our explainer video scriptwriting template.
After your script is approved, it’s time for us to create the storyboard. The storyboard is like the blueprint for your medical explainer video. It tells the animators and designers what to create. Each slide contains a sentence from your script and a writeup and mockup explaining to the production team what they are supposed to make for that scene. Here’s what a page from a storyboard looks like:
We’ll send you the first draft of the storyboard to collect your revisions. If you love it as-is, we’ll move forward with production. Otherwise, we’ll continue to work with you revise the storyboard until you are completely happy with it.
Medical Explainer Video Budget Saving Tip #2:
You can save hundreds or thousands of dollars off of your medical explainer video’s production cost by creating the storyboard for your video. Even if you have no artistic ability, you can still create a storyboard for your explainer video and save some money on your production budget. Download our free storyboard template and storyboard creation guide.
Now that the script and storyboard are locked in, it’s time to record the voiceover for your medical explainer video. We’ll start by ordering some voiceover auditions from a few different VO artists that we feel will deliver the appropriate tone and energy for your video’s narration.
Send us your honest feedback about the auditions. If you love one of them, we’ll have that artist record the full voiceover and give you a chance to request edits before approving it for production. If you’re not in love with any of the voiceovers for any reason, just let us know! We’ll order up new voiceover auditions for you to consider until we find one you love to record the full voiceover.
Medical Explainer Video Budget Saving Tip #3:
You can save $60-$100+ by providing the voiceover for your medical explainer video. If you have someone on your staff with a great narrator voice but you don’t have access to professional recording equipment, check out 1:31 in the video below to learn how you can record your own professional quality voiceover for free – without having to purchase any fancy equipment or expensive software.
Our team will identify a selection of soundtracks that we believe will enhance the presentation of your medical explainer video. We’ll send them over to you to get your feedback. If you love one of them as-is, we’ll purchase the broadcast license to use the soundtrack in your explainer video. Not a fan of any of the options? Let us know why and we’ll pick out some fresh options for you.
Are there several soundtracks you’re drawn to but can’t figure out which one you like best? Just let us know and we’ll help you preview the soundtracks when the first draft of your animated video is ready. That way, you can hear which one feels right within the context of your medical explainer video.
Medical Explainer Video Budget Saving Tip #4:
Once your storyboard is approved, our art director will review your company’s branding and any style references you provided at the start of production. Then, they will take a key scene from your storyboard and design custom concept art for that scene. The art director will create one or more custom concepts for you to review.
After you review the concept art, send us your feedback.
If you love one of the concepts as-is, we’ll use it to create all of the art for your medical explainer video using that image a style reference. If the concept needs some more polish before we create the art, we’ll do that.
Or, if there are design aspects you like from multiple pieces of concept art, tell us which details you like and we’ll combine them to create a new piece of concept art for you to review. We’ll continue to work with you to refine the concept art until you are thrilled with it.
What happens if you don’t like any of the concepts? Just tell us why and we’ll develop some brand new concept art for you to review. We will continue to work with you refine and revise the visual design concept until you love it. Then, we’ll create all of the art and give you an opportunity to request revisions until you’re completely happy with everything.
Now that the voiceover and art are approved and ready for production, it’s time to animate. It takes about 1 week to animate a 60 second 2D medical explainer video. When the first draft is ready, review it with your internal team and members of your target audience to ensure everything makes sense. Collect everyone’s revision notes and send them to us to incorporate the edits so we can deliver the final draft.
How to find an animator for a medical explainer video
If you’re interested in producing a medical explainer video, here are some resources to help you find an animator to help you produce your video:
- 9 Things to look for when hiring an animator to create an explainer video.
- What is Video Igniter Animation?
- How do you outsource an animated explainer video project?
- How do you hire an animator?
- What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
- What goes into production cost of an explainer video?
- Considering making the animated video yourself? Learn about DIY options.
- Need your video fast? Learn about rush delivery.
- Pros and Cons of Different Animation Styles
How long does it take to make an explainer video for doctors?
From start to finish, it takes 3-6 weeks to produce a 2D medical explainer video. 3D animated videos take about twice as long to produce. To learn more about the production workflow, how long each stage of production takes and what to expect at every stage of the production process, check out this companion article:
How long should my healthcare explainer video be?
This depends on your sales and marketing strategy.
In some cases, you’ll want to keep your video to 15-30 seconds. Just enough time to explain something interesting when you’re trying to get on someone’s radar. Ideally enough to get them to visit your website to learn more or contact your sales team.
Other times, it makes sense to make a ‘medium length’ video that’s 1-2 minutes long. It goes a little more in depth and explains more about what’s going on but it doesn’t cover everything – leading for an opportunity for your medical explainer video to connect you with people in the medical industry and get them interested in a personalized sales pitch.
For very busy doctors and medical professionals, it can be helpful to include all relevant information in a 3-10 minute explainer video to minimize the need for a sales meeting or demonstration.
What does it cost to make a medical explainer video?
Medical explainer videos tend to cost between $1,500-$7,500 to create a 60 second, 2D animated video. 3D animated videos require 2-3x the budget to create. If you want to learn what goes into the cost of an animated video and how much does animation cost, check out the companion article below, contact us to get a custom quote, or request access to our price sheet.
Why Hire Video Igniter To Make Your Medical Animated Explainer Video?
World class animation and design talent (for clients like Amazon, T-Mobile, Linkedin & Snoop Dogg) at prices startups can afford.
We can make any kind of 2D or 3D animated medical explainer video you can imagine. Check out our portfolio! Looking for examples of a particular style of animation not shown in our portfolio? Use our get a quote form to get in touch with us and ask to see specific style references.
You get unlimited revisions for your animated video so your project won’t go over budget. We also do this to ensure you are completely satisfied with the final draft.
Explainer Video Demo Reel
Looking For An Explainer Video Company In The U.S.A.?
Video Igniter is headquartered in Seattle, Washington.
Medical Explainer Video Success Stories And Testimonials
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
Anonymous Customer Feedback
How To Hire Video Igniter: The Animated Explainer Video Company
Schedule a call with our production team to discuss the production of your medical explainer video.
Get a custom quote for us to create your medical explainer video.
Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.