Animated Corporate Video FAQ

Do you want to create an animated corporate video but have no idea where to get started? Video Igniter‘s guide to animated corporate videos will walk you through the entire production process and explain everything you need to know. Even if you’ve never made an animated video before, this guide answers the most frequently asked questions about making animated videos for corporations and Fortune 500 companies.

If you have a question about animated corporate videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Why make an animated video for your corporation?

Quality Presentation = Quality Attention

People will pay attention to your message longer because of the time and care that was put into making a delightful, easy to understand, concise presentation.

Quality Attention = Improved Retention of Information

Animated videos help people remember information better than if they had merely read a paragraph explaining what was happening. Visuals and voiceover reinforce each other to explain new information to the viewer in a way that creates memorable metaphors. If you want your target audience to remember what you told them, use a custom animated video to tell them.

 

To learn more about how to create visual content for your business, check out this video.

Examples Of Animated Corporate Videos Video Igniter Can Create For You

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

T-Mobile

 

DocuSign

 

Open Text

 

Aver

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How to make a corporate animated video

Script

The first step of the corporate animated video production process is writing the script. We’ll start the production process by sending you a questionnaire to help us understand what you want us to cover in your video. Then we’ll write the first draft and send it to you to review. If you love it as-is, we’ll move on to creating the storyboard. If you have any feedback or revisions, send them our way and we’ll update the script for you. We’re happy to jump on a call if we need to discuss any details related to your video.

Alternatively, you can write the script yourself! We’ve created several guides to teach you how to write a script for your animation that supports your business goals:

Corporate Animated Video Script Writing Resources

How To Write A Script For An Animated Explainer Video

7 Tips to Supercharge Your Video Script

Examples Of Explainer Video Scripts + How To Write A Script

Free Scriptwriting Template: Get our free script writing template here.

Storyboard

The next step of the corporate video production process is creating the storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators what to create and it tells the animators how to animate the illustrations. We’ll brainstorm ideas for the visuals that correspond with every sentence of your script and describe how the animators should make them move. You get a chance to review the storyboard and request revisions before we proceed to the next step of the production process.

Free Download: Get our free storyboard creation template here.

VoiceOver

Now that the script and storyboard are locked in, we can get the voiceover recorded for your animated video. We’ll start by ordering auditions from a few voiceover talents that we feel can deliver the appropriate tone and energy for your corporate video’s narration. This enables you to hear what kind of energy the voiceover talent will bring to your specific script – instead of just relying on their demo reel.

Once you’ve identified which voiceover artist you prefer, we’ll hire them to record the full voiceover and procure the appropriate license to use their voiceover recording for your corporate video. You will get a chance to review and approve the script before moving forward with production.

Soundtrack

While we’re getting voiceover auditions for you, we’ll also select a few soundtracks that we feel will enhance the presentation of your corporate video. You will get a chance to review them and select your favorite option. If you aren’t happy with any of the options, let us know why and we’ll select new options for you to review. If you like a few options and can’t decide which one you like best, we’ll let you preview the soundtracks alongside the first draft of your animation so that you can feel which one works best.

After you’ve decided which soundtrack you prefer, we will procure the appropriate broadcast license to use the soundtrack in your animated video.

To learn more about how to select the right soundtrack and where to find soundtracks for your animated video, check out this video guide.

Illustrations

The first step of the art creation process is to develop concept art. We need to design and refine the visual style for your animated video before we create all the illustrations for your video. Our art director will review your corporate branding and style references and use that to develop custom concept art for your video. They will take one key scene from your video and design it using one or more unique visual styles.

Once you’ve reviewed the concept art, let us know what you like and don’t like about each of the options you received. If one style stands out to you, we can work with you to refine it until you love it. If you like aspects of multiple pieces of concept art, we can combine the best parts of each into a new piece of concept art.  Not a fan of any of the options? That’s ok! Let us know what your thoughts are and we’ll develop some brand new concept art for you until you are 100% satisfied.

After the concept art is approved, the art team will create the rest of the illustrations for your animated video. You get an opportunity to review them and share feedback for revisions before approving the art for animation.

Animation

Finally! All the pieces are approved and it’s time to animate. For normal short projects, it takes one video animator one week to animate each minute of video. Need your video produced faster? Talk to us about rush delivery animation.

When the first draft of your animation is ready, give it a detailed review and share it with members of your target audience. Collect all their feedback and share it with your animation team to get the final draft produced.

How long does it take to make an animated corporate video?

It takes 3-8 weeks to make a 2D corporate animated video. 3D animated videos take about twice as much time to create. Need your video produced faster? Talk to us about rush delivery animation.

Want to learn about the animated video production process and what to expect at each stage of production? Check out this companion article:

https://videoigniter.com/understanding-the-animation-production-workflow-how-to-turn-your-idea-into-an-animated-video/

What does it cost to make corporate animated videos?

Expect to spend at least $1500 to make a quality 60 second animated video (or $750 for a 30 second animated video). While there are many ways to make cheap animated videos, cheap isn’t the look you want to go for when you make a corporate animated video. Most corporate animated videos cost between $2,500-$10,000 to create a 1-2 minute animated video with a clean, professional visual style.

Looking for pricing information to make your corporate animation?

Learn what goes into the cost of making an animated video.

Get a quote.

Access our newest pricing page.

How long should my corporate video be?

Most corporate videos should be 1-3 minutes long. If your video is longer than 3-5 minutes, consider breaking it up into multiple video clips to help keep viewers engaged.

How an Animated Corporate Video Can Improve Internal Communication

Strong internal communication is essential for any growing organization, especially in hybrid and remote work environments. An animated corporate video can help bridge gaps across departments, simplify messaging, and keep employees aligned with your company’s vision and goals.

Many businesses struggle to ensure their internal messages are consistently received and understood. Text-heavy emails and static presentations often go unread or misinterpreted. An animated corporate video, on the other hand, provides a dynamic, engaging way to communicate important updates, policy changes, or cultural initiatives.

Animated corporate videos are ideal for simplifying complex topics like process changes or organizational restructuring. By using visuals, motion graphics, and narration, your team can grasp information more quickly and retain it longer. Companies can also use animated videos to highlight internal success stories, reinforce core values, and create a more connected company culture.

Using Animated Corporate Video to Increase Website Conversion Rates

An animated corporate video can play a crucial role in increasing your website’s conversion rate by delivering your value proposition quickly and effectively. Visitors often skim text, but a well-placed video immediately grabs their attention and encourages them to stay longer.

Animated corporate videos simplify complex offerings, making it easier for potential clients to understand your business and take action. A homepage video or explainer animation on a landing page can reduce bounce rates and help guide viewers toward the next step—whether that’s signing up, requesting a demo, or making a purchase.

To increase website conversions, ensure your animated corporate video is concise, visually aligned with your brand, and features a clear call to action. Test different versions and monitor engagement metrics to see what resonates best with your audience.

How an Animated Corporate Video Can Support Product Launches

Launching a new product or service? An animated corporate video is an excellent way to generate interest, explain features, and drive action during a product launch campaign. It enables you to communicate your value proposition with clarity and excitement.

Animated corporate videos are versatile enough to be used in teaser ads, launch announcements, and post-launch support. Whether you’re highlighting product benefits or addressing common customer questions, an animation can deliver the message in an engaging, easy-to-understand format.

You can use animated corporate videos across multiple platforms—landing pages, email campaigns, social media, and even in sales presentations. This multiplatform approach increases your reach and builds momentum around the launch.

How to Promote Your Animated Corporate Video on LinkedIn

LinkedIn is a high-value platform for distributing your animated corporate video, especially when targeting professionals and B2B decision-makers. To succeed on LinkedIn, your video should be optimized for native viewing with eye-catching thumbnails, subtitles, and attention-grabbing captions.

Animated corporate videos that perform best on LinkedIn often include thought leadership content, company culture highlights, product explainers, and customer testimonials. Share your video with a compelling description that invites discussion, and use relevant industry hashtags to expand your reach.

Don’t just rely on organic reach—consider LinkedIn Ads to target your ideal audience by job title, industry, and location. Encourage employees to engage with and share the video to amplify visibility across your network.

How Animated Corporate Videos Help Boost B2B Lead Generation

Animated corporate videos are a highly effective tool for B2B lead generation. They help communicate complex solutions in a clear, engaging way that builds trust with potential clients and encourages them to take the next step.

Whether you’re creating a top-of-funnel brand awareness video or a bottom-of-funnel product demo, animated corporate videos can move prospects through the buyer’s journey. Videos can be used in paid ads, on landing pages, or within email campaigns to increase engagement and conversions.

Lead capture strategies can include embedding forms directly within the video or offering gated content in exchange for access. Animated corporate videos can also improve sales enablement by equipping your team with compelling visuals that explain your offering more effectively than slides alone.

Key Video Metrics to Track the Success of Your Animated Corporate Video

To get the most out of your animated corporate video, it’s important to track performance metrics that reveal how well it’s achieving your business goals. Key metrics include view count, watch time, engagement rate, click-through rate (CTR), and conversion rate.

Platforms like YouTube, Wistia, and Vimeo provide detailed analytics to help you understand where viewers drop off, what content keeps them engaged, and whether they’re taking the intended action. Google Analytics can also help track conversions from landing pages that feature your animated corporate video.

Use this data to refine your video strategy over time. If viewers drop off early, your video may need a stronger hook. If the CTR is low, you might need a clearer or more enticing call to action. Continuously optimizing based on these insights ensures your animated corporate video delivers long-term ROI.

The Future of Animated Corporate Video in the Age of AI

Artificial intelligence is revolutionizing the way animated corporate videos are produced and consumed. From AI-generated voiceovers to AI animation generators, production is becoming faster, more personalized, and more cost-effective.

Companies are already using AI to create dynamic animated corporate videos that personalize the message based on the viewer’s role, behavior, or preferences. These hyper-targeted videos will increase engagement and drive better results.

AI will also play a role in performance analysis, using predictive analytics to forecast which types of animated corporate videos are likely to succeed. As these technologies mature, businesses that adopt AI-powered video strategies will gain a competitive edge in content marketing.

How Animated Corporate Videos Will Evolve in 2025 and Beyond

As viewer behavior shifts and technology advances, the way companies use animated corporate videos is also evolving. In 2025 and beyond, expect to see shorter, more mobile-friendly videos designed for platforms like TikTok, Instagram Reels, and YouTube Shorts.

Interactive features such as clickable elements and branching storylines will become more common in animated corporate videos, enabling viewers to choose their own path and engage more deeply with the content. Companies will also invest in episodic video content to nurture audiences over time.

Moreover, animated corporate videos will be increasingly integrated into virtual reality (VR) and augmented reality (AR) environments, providing immersive experiences for training, onboarding, and marketing. Businesses that stay ahead of these trends will be better positioned to captivate their audience and maintain a strong digital presence.

Tips to keep your corporate video production budget low

Write your own script

Writing the script for your animated video can save you hundreds or thousands of dollars when creating an animated video. Freelance animators. animation studios, and Video Igniter are capable of helping you craft your script. We always encourage people to attempt to write the first draft since it’s the best way to get the initial concept out of your head. We can help you polish your script and make it production ready.

Here are a few resources to help you create a great script:

How To Write A Script For An Animated Explainer Video

7 Tips to Supercharge Your Explainer Video Script Writing

Examples Of Explainer Video Scripts + How To Write A Script

Get our free script writing template here:

 

Create your storyboard

You can save more money on your production budget by creating the storyboard for your corporate explainer video.

All you need to do is brainstorm visuals to correspond with each line of your script and create instructions for the illustrators and animators so that they have a clear understanding of what you want them to create for each scene.

Free Download: Get our free storyboard creation template.

Deep Dive: How to make a storyboard for an animated corporate video.

Record the voiceover yourself

You can record a professional sounding voiceover at home for free without having to buy any professional equipment or expensive software programs. Check out the 3rd episode of The Video Igniter Show (at 1:31) to see how you can record a professional sounding voiceover for free.

Use stock assets

Your video doesn’t need to be 100% custom illustrated. You can save money on your production budget by using pre-created icons, images, characters and 3D models. Your animation team can modify the colors so they match the aesthetic of your corporate animated video. Free & low cost icons, clip art, stock images, fonts, graphs and video clips are available on sites like: Mixkit, TheNounProject, Google Font Library and Envato Elements.

Use free music

Here are two sites with free music you can legally use in your promotional corporate animated videos:

1). Incompetech

2). Facebook’s Sound Collection

Resources to help you find and hire an animator for your corporate video

Looking for someone to create your animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your custom animated video:

• 9 Things to Look For When Hiring An Animator to create an animated video.
• Pros and Cons of Different Animation Styles
• What’s the difference between hiring an animation studio, vs a freelance animator vs Video Igniter?
• Considering making the animated video yourself? Learn about DIY options.
• What goes into production cost of an animated video?
• How to hire an animator?
• How to outsource an animated video project?
• Need your video fast? Learn about rush delivery.
• What is Video Igniter Animation?

What is the Video Igniter animated video creation platform?

Video Igniter offers corporate animated video production services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production costs, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the kind of animation you want to get created. We handle all the technical and creative talent sourcing for you in addition to helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter to create your animated corporate video

World class animation and design talent at prices startups can afford.

Check out our portfolio – we can make any kind of 2D or 3D custom animated explainer video you can imagine.

+20 reasons companies love hiring us to create custom animated videos.

Corporate Animated Video Demo Reel

 

Corporate Video Success Stories and Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about creating an animated video

Schedule a call to discuss creating your animated video.

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Check out our animated video portfolio to see our latest and greatest creations.

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