Tips and FAQ for Hiring an Animator

Whether you’re looking to hire an animator or an animation studio, there’s a laundry list of things you should look for when selecting a producer for your animation. Take a look at our checklist of recommendations to help your animated video project get off to a strong start.

If you have a question about hiring an animator that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

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Top Platforms to Hire an Animator

When you’re ready to hire an animator, knowing where to look can make all the difference. There are several popular platforms where clients can find freelance animators or animation studios, each with its own strengths and considerations.

• Video Igniter – For businesses seeking high-quality, custom animated videos with a streamlined production process, Video Igniter is a top choice. Our platform connects you directly with professional animators and manages the full animation workflow—from script to screen—so you don’t have to vet freelancers or juggle production details. If you want to hire an animator and get studio-quality results without the hassle, Video Igniter makes the process simple and effective.
• Upwork – This popular freelance platform allows you to browse animator profiles, view portfolios, and post your job for animators to apply. It’s great for hiring freelance animators with flexible pricing, but finding a quality match can take time.
• Fiverr – Ideal for small budgets, Fiverr lets you hire animators offering fixed-price services. However, while there are many talented animators, the quality can vary significantly, so it’s essential to vet portfolios carefully.
• Behance – A portfolio site where many professional animators showcase their work. While you can’t hire directly through Behance, it’s a great place to find animators whose style matches your vision and then reach out directly.
• Reddit (e.g., r/animationcareer) – Niche communities on Reddit can be helpful for finding emerging talent or getting honest feedback on where to hire an animator. Just be mindful that these forums are informal and require more manual vetting.

Each platform has its own strengths, but if you’re looking for an all-in-one solution to hire an animator without spending hours on research and project management, Video Igniter is one of the most efficient and reliable options available.

What to look for when hiring an animator?

Animation Style References

The most important thing you can do when looking to hire an animator is to check out examples of previous videos they’ve created. Does their work demonstrate their ability to make good design decisions? Are they able to produce an animation similar to the style you want for your video?

Project Availability

Check to see how many projects they take on at once and how your project will be prioritized relative to other projects. Will they have enough time to complete your video before your deadline?

Responsiveness

What are your expectations when it comes to customer service. Do you need the ability to collaborate with them in-person? Or can you work remotely? Are timezones going to be an issue?  How quickly do you expect a response from your animator? Make sure to discuss responsiveness and estimated turnaround times for your project.

Storytelling Ability

When hiring an animator, you’ll want to make sure they’re a competent storyteller. There are a lot of amazing visual artists out there that haven’t connected the dots between the art of storytelling and the art of visual design. Make sure your animator of choice is able to make images that are appropriate for your story and enhances their presentation for the viewer.

Revisions Policy

Check to see what kind of revision policy your animator offers. If you aren’t paying your animator by the hour, make sure you check to see how many revisions are included in the flat rate you were quoted for the project.

Audio

How’s the audio in their videos? Do the voiceovers sound clean and professional? Does the background music enhance the video or distract you?

For more tips on what to look for when you want to hire an animator, check out this companion article:

https://videoigniter.com/9-things-to-look-for-when-hiring-an-animation-studio/

Essential Questions to Ask Before You Hire an Animator

Before you hire an animator, asking the right questions can save you time, money, and headaches. Whether you’re speaking to a freelancer or a studio, here are the key questions you should always ask:

1. Can I see your animation portfolio?
   Reviewing past work helps ensure the animator’s style matches your vision and quality expectations.
2. Have you worked on similar projects before?
   Industry-specific experience (e.g., explainer videos, educational animations, app demos) ensures they understand your needs.
3. What is your revision policy?
   Clarify how many rounds of revisions are included and whether additional changes cost extra.
4. How do you handle the script and voiceover?
   Some animators only work with a finished script. If you need help with scripting or voice talent, confirm it’s part of the service.
5. What is your timeline and availability?
   Always ask when they can start, how long the animation will take, and whether they can meet your deadline.
6. How do you communicate during the project?
   Clear communication is critical. Ask how often you’ll receive updates and which tools they’ll use (email, Slack, Trello, etc.).
7. Who owns the final animation?
   Confirm you’ll receive full rights to the finished video once payment is complete.

Asking these questions upfront helps ensure a smoother production experience and improves your chances of hiring the right animator for your project.

How to choose a producer for your custom animated video?

Looking for someone to make a custom animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your custom animated video:

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring an animation studio, vs a freelance animator vs Video Igniter?

– Considering making the animated video yourself? Learn about DIY options.

– What is Video Igniter Animation?

Difference between hiring a freelance animator vs an animation studio?

Cost

Freelance animators are often (but not always) cheaper to work with than a full animation studio. It all depends on the style and length of the animation you’re hiring them to create. That, and the timeline…

Speed

… speaking of timelines, how quickly do you need your animated video? If you’re looking for something relatively simple, a freelancer can create what you’re looking for in a few hours, days or weeks. Studios are typically reserved for longer projects that require multiple people illustrating and designing so that the project can be completed in a reasonable amount of time.

Customer Service

Animation studios have more staff to handle client reviews and address questions so their animators and designers can continue working with minimal interruption. Freelancers make money when they’re animating so they’re more likely to request you send your revision notes in text form so they can easily digest them and make fixes in your animation. Some freelancers are willing to get on calls with clients to have more in depth discussions about how to create specific parts of your animation.

Artistic and technical ability

Freelance animators typically specialize in a few styles of animation and get really good at those. Animation studios are staffed with art directors that can develop new unique visual styles and coordinate a team around them to help execute on that unique artistic vision.

How long does it take a freelance animator to make an animation?

Custom animated videos take a lot of time and attention to produce. It takes about 2-4 weeks for a freelance animator to produce a 60 second animated video. To learn more about the animated video production process and how long each stage of production takes, check out this companion article:

https://videoigniter.com/understanding-the-animation-production-workflow-how-to-turn-your-idea-into-an-animated-video/

What does an animator cost per hour?

Animators earn between $10-$150+/hr depending on their experience and technical skillsets. For your average corporate/business/startup animated promo video, expect to spend $25-$50/hr for a quality 2D animator.

How much does a 2D animator cost per hour?

Usually $20-$60/hour.

How much is a 3D animator per hour?

$25-$75+/hour. 3D animators can get substantially more expensive. Highly technical, complicated and detailed animations can easily cost over $100/hour to produce.

How to pay an animator?

Payment Methods

Animators love receiving prompt payment for their hard work. But fast payments usually means they need to sacrifice 2.9%-5%+ of their earnings to cover transaction costs when they receive payment. Some animators may ask you to cover this expense. Others may be open to receiving payment via check, bank transfer or crypto to avoid losing their earnings to cover transaction costs.

Payment Terms

Most animators and animation studios use the same set of animated video payment terms: send an invoice for 50% of the estimated production cost to start production and the remainder of the project budget is due when the final draft is approved. The unwatermarked version of your animated video will be delivered after final payment is completed.

If you are hiring an animator for ongoing projects, have the animator log their hours and report them every two weeks for payment.

Flat rate vs Hourly

For shorter animated projects, it’s common in the animation world for freelancers and studios to quote a flat rate for a project and instead of charging by the hour. Animations longer than a few minutes will more than likely be billed by the hour because it’s too difficult to generate an accurate estimate for the number of labor hours required to create the video.

Extra Revisions

How many revisions does the animator allow for each phase of production? Most animators will cut you off at 1-2 revisions but some will be generous and allow a 3rd round of revisions for free. Whatever the situation is, make sure you two are in agreement about the production terms before you get started so that you don’t end up with unexpected costs at the end of production.

How much does it cost to hire an animator to make an animated video?

If you’re creating a 2D animated video, expect to spend between $1,000-$4,000 to cover the cost of animating a 60 second video.  Illustration can add another $750-$2,000+ per minute of animation. 3D animated videos easily cost 2-3x as much because additional people are needed to create 3D models for characters, scenes and objects and make them look lifelike.

Tips to keep your animated video production budget low

Consider the following budget-saving tips to keep your animated video production cost down.

Create your script

You can save hundreds or thousands of dollars off your production budget by writing the script for your animated video. Freelance animators and animation studios are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of creating a first draft that will articulate the story you want to present. Don’t worry about making your script perfect. If you can provide the first draft of your script, your animation team can help you make it production-ready and you can still save some money on your production budget.

Here are a few resources to help you create a script for your animated video:

How To Write An Animated Video Script

7 Tips to Supercharge Your Video Script Writing

Examples Of Explainer Video Scripts + How To Write A Script

Get our free script writing template here.

 

Create your storyboard

A storyboard is like a blueprint for an animated video. It tells the animators and illustrators what to create. By creating the storyboard for your custom animated video, you can save hundreds or thousands of dollars off your production budget. You don’t need any artistic ability to create a storyboard. Your job is to brainstorm visuals to correspond with each line of your script and then write simple instructions for the illustrators and animators so they understand what you want to show in each scene.

Free Download: Get our free storyboard creation template.

Deep Dive: Building a great storyboard for an animated explainer video.

Record the voiceover

You can try sourcing low cost voiceover talent from sites like Fiverr or VoiceBunny. English-speaking voiceover artists tend to charge $10-$199 for 1-2 minutes of recorded audio.

You can also record the voiceover yourself for free! Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record the voiceover for your animated video for free without having to buy any expensive equipment or software.

Use stock assets

Using pre-created assets can help you keep your budget down because they usually cost less to buy or license than it would to create something comparable.  Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.

Use free music

Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. Looking for free, legal music? Check out Incompetech and Facebook’s Sound Collection.

Why Businesses Choose to Hire an Animator

Whether you’re a startup, small business, educator, or enterprise marketing team, the decision to hire an animator can elevate your content and create a lasting impression on your audience. From explainer videos and app tutorials to brand intros and product demonstrations, animation offers a visually compelling way to simplify complex messages.

Many businesses choose to hire an animator because animated content is more engaging, memorable, and versatile compared to live-action videos. It’s also scalable: you can reuse and repurpose animated assets across social media, email marketing, websites, presentations, and more.

Hiring an animator ensures your video stands out from competitors and delivers a polished, professional finish that builds brand trust.

How to Hire an Animator for Your Specific Needs

When you’re ready to hire an animator, it’s essential to consider the type of animation that aligns with your goals. Some projects benefit from traditional 2D animation, while others require the depth and realism of 3D animation. Whiteboard animation, motion graphics, and character animation are also popular formats.

Before hiring an animator, identify your project’s goals:

• Are you trying to explain a product or service?
• Do you want to create branded entertainment or an educational series?
• Are you looking for an attention-grabbing ad for social media?

Different types of animation require different skill sets. Make sure to hire an animator who specializes in the kind of animation you need. You can mention your vision, brand tone, audience, and goals when reaching out to animators or filling out creative briefs.

How to Hire an Animator Without Risk

Hiring an animator online can involve risks if you’re not careful. To minimize potential issues, follow these steps:

1. Review Their Portfolio
   Always start by looking at the animator’s past work. Do they have experience creating the kind of video you want? Are their visuals polished and professionally produced?
2. Start with a Small Project or Test Sample
   If you’re unsure, consider starting with a short 10-15 second animation. This gives you a preview of their communication, turnaround time, and quality.
3. Get Clear Terms in Writing
   Before you hire an animator, define deliverables, deadlines, revision policies, and payment terms. Use contracts or detailed service agreements to avoid miscommunication.
4. Use a Secure Payment System
   Whether you hire a freelance animator or an agency, use a platform that holds funds in escrow until milestones are delivered, such as Upwork or Fiverr.
5. Request Regular Updates
   Ask for progress updates at key stages (e.g., script, storyboard, rough animation) so you can give feedback and keep the project on track.

Why You Should Hire an Animator Instead of DIY

There are many DIY animation tools available online, but hiring a professional animator delivers better results in most cases. Here’s why:

• Custom Design: Animators can create unique visuals tailored to your brand instead of relying on templates.
• Technical Expertise: Animation software has a learning curve. Professional animators know how to produce smooth, appealing motion and integrate audio correctly.
• Time Savings: Animation is time-consuming. Hiring an animator lets you focus on your business while a pro handles the creative work.
• Script & Storytelling Support: Many animators (especially through platforms like Video Igniter) can help you craft a compelling narrative that drives results.

If your goal is to create a video that builds trust, converts viewers, and looks polished across all devices, it’s smarter to hire an animator than try to do it all yourself.

How to Hire an Animator for a Long-Term Relationship

Many businesses benefit from developing an ongoing relationship with a trusted animator. When you find someone who understands your brand and communication style, they can quickly produce high-quality content for future campaigns.

To build a long-term working relationship when hiring an animator:

• Provide clear feedback and appreciation for good work.
• Be prompt with payments and responses.
• Discuss retainer agreements or ongoing projects.
• Introduce them to your broader marketing or creative team if you anticipate future projects.

Hiring an animator doesn’t have to be a one-time deal—it can be a strategic move that enhances your brand’s visual identity across all channels.

Common Mistakes to Avoid When Hiring an Animator

Many businesses run into preventable issues when they hire an animator. Here are some of the most common mistakes—and how to avoid them:

1. Skipping the Portfolio Review
Never hire an animator without thoroughly reviewing their portfolio. Make sure their animation style aligns with your brand and your project goals.

2. Providing a Vague Project Brief
Unclear direction leads to more revisions and misalignment. Always provide a detailed brief including your script (if available), visual preferences, goals, and target audience.

3. Ignoring the Revision Policy
Not all animators include unlimited revisions. Understand how many changes are allowed, what constitutes a revision, and whether changes after final delivery are permitted.

4. Hiring Based Solely on Price
While budget matters, choosing the cheapest option often results in lower quality. Look for value, not just price, when hiring an animator.

5. Overlooking Communication Skills
Great animation requires collaboration. If your animator is slow to respond or unclear in their communication, your project could suffer.

6. Rushing the Timeline
Animation is a craft that takes time. While rush delivery animation is possible, unrealistic deadlines can lead to rushed work or missed milestones. Plan ahead and allow for reasonable production time.

Avoiding these mistakes will help you hire an animator who delivers professional, impactful results—whether you’re producing a 2D explainer, product demo, or animated series.

How to get the most out of your animated video?

Animated videos aren’t cheap to produce. If you’re hiring someone to make one, here are some resources to help ensure your project goes as smooth as possible. Is your animated video being created to help serve a business objective or initiative? These resources will also help you improve the marketing impact of your animation.

– 7 Tips to help you write a great script for your animated video.

– Pick the right visual style for your animated video.

– 6 Tips To Increase Viewer Engagement for your animated video.

– Review the Do’s and Don’ts of Promotional Explainer Videos.

– 7 Tips For Using and Improving Your Businesses’s Video.

– Learn how to interpret your video’s viewer stats to see if it needs improvement.

– A/B Test variations of your animated video to improve its conversion rate.

Final Thoughts: Why Hiring an Animator Is a Smart Investment

The decision to hire an animator isn’t just about creating a cool video—it’s about creating a communication asset that drives engagement, builds authority, and tells your story in a memorable way.

With so many platforms and pricing tiers available, it’s easier than ever to hire an animator who fits your style, budget, and timeline. Whether you choose Video Igniter, a freelance platform, or a boutique animation studio, taking time to find the right animator will pay off in the form of better video performance and stronger brand impact.

Ready to hire an animator? Contact Video Igniter today to get started with your next animation project.

Hire Video Igniter to create your animation

World class design talent at prices small businesses can afford.

We can make any kind of 2D or 3D animated video you can imagine.

+20 reasons companies love hiring us to create animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

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Animator Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Get in touch to hire an animator

Schedule a call to discuss your animated video.

Get a quote for your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and then we’ll make an animated video for you.

What is Video Igniter Animation?

Resources For Hiring An Animator

We recommend these popular articles if you’re still looking for information about hiring animators:

Learn about animated video production.

+160 Free Resources To Help You Create Animated Videos