Thinking About Getting An Animated Company Video?

If you want to help your company stand out online, getting an animated company video can make your marketing and communications rise above the ocean of noise.

Animated Company Video Examples That Drive Results

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Why do companies make animated videos?

Capture Attention: Animated videos capture attention in the ocean of live action content online. When everything looks like a video someone filmed on their phone, animated company videos are more likely to stand out and get people to stop and watch to see if they’re interested.

Hold Attention: Furthermore, animated videos for businesses hold viewer’s attention longer than live action or talking head videos. By constantly introducing something new in motion, animations keep the viewer’s attention focused.

Makes it easy to understand new and complex ideas: Corporate animated explainer videos do a great job of breaking down a complex idea, or a company’s product/service offering, and make it easier for your target audience to understand what they offer.

People remember the message longer: Since animated business videos use a combination of narration and visuals that reinforce the narration, it not only becomes easier for the viewer to understand the content but the visual metaphors also make it easier for the viewer to retain the information longer.

Improve conversions and generate more leads: Adding an animated business video to your company website can improve your website’s conversion rate. You can use videos to increase sales, generate more leads, encourage more app downloads, get people to sign up for your service and contact your sales team for a demo.

Increase SEO: Animated videos can boost your company’s SEO in two ways: 1). Having people watch videos on your site keeps them on your site longer which helps your site rank higher on Google 2). Getting your video to show up in Google Search results makes it more likely for people to click on your video and visit your website.

How To Make An Animated Company Video:

1). Pick An Animated Video Production Company or Freelancer

The first step in creating an animation for your business is figuring out how your animated video will be produced. Are you going to make it in-house? Hire a freelancer? An animation studio? Or an animated video production company like Video Igniter Animation? You’ll want to make sure you can find a company that has experience producing animated videos for businesses. You should also make sure their portfolio reflects the level of quality expect for your brand. For more tips on what to look for when hiring an animation studio or service provider, check out this article.

In addition to looking for quality visuals, make sure you pay attention to the storytelling capabilities of the service providers you are looking into. Lots of companies can make video animations that pretty but lack compelling storytelling.

Learn More: Learn the pros and cons of working with an animated video freelancer vs hiring an animation studio vs hiring Video Igniter to make your animated business video.

2). Script

Now that you’ve picked an animator for your video, it’s time to develop the script. Many animated video production companies are capable of helping you organize your thoughts to create a script for your video. You can save hundreds or thousands of dollars on your production budget by creating the script yourself. Aim for 140-180 words for a 60-second script.

Script Writing Resources: 

How to write a script for an animated explainer video.

7 tips to super charge your explainer video script.

Download our free script writing template:

3). Storyboard

Next, it’s time to create the storyboard for your company video. The storyboard is like a blueprint for your illustrators and animators. It tells them what to design for each scene. It also tells them what should move in each scene and how to transition from one scene to the next. Animation companies prefer to create the storyboard and share it with their clients for feedback. This is because animation production companies have a better grasp on how to articulate the motion and scene design details in a way that animators and designers will understand what to do.

That being said, video animators are also comfortable working from a storyboard that you provide. You can save hundreds or thousands of dollars on your production budget by creating the storyboard yourself so it’s worth considering. If you want to learn more about creating your own storyboard, check out our storyboard creation guide and download our free storyboard template.

4). VoiceOver

You’ll want to ensure you have a professional sounding voiceover to represent your company. You can get quality sounding voiceover artists from websites like Fiverr, Voices123, and VoiceBunny. We recommend auditioning 3-5 of your favorite candidates by having them record the first few sentences of your script – instead of paying for them to record the full script all at once. After you’ve reviewed the voiceovers, you or the animation studio you work with can hire the VO talent to record the full voiceover. Some VO artists charge extra if you plan to use their voice in a paid media campaign (online and or on TV). Make sure to let your VO artist know how you plan to use the video so that you don’t get in trouble with voice licensing costs down the line.

When you share your script with your VO artist, we recommend including speaking notes (in parenthesis like this) with the voiceover. Let them know how to pronounce difficult words. Where to speed up or slow down the rate they’re speaking at. When to modify the inflection of their voice, etc.

Budget Saving Tip: You can save $ on your production budget and record your own professional sounding voiceover for free without needing to buy professional equipment. Check out 1:30 in the video below:

 

5). Soundtrack

The next thing to think about is soundtrack selection. Don’t overlook the importance of this step. Picking the right soundtrack for your company’s animated video can have a big impact on whether or not people continue watching your video. Obviously, if you choose some off-putting music, people will stop watching or mute your video. We recommend picking a few soundtracks and rendering out versions of your company’s animated video so that you can see and feel how they go together. If you pick 3-5 options, usually one will stand out as a clear winner.

Check out this video for tips to help you pick the perfect soundtrack for your animated video!

6). Art

This is one of the most fun parts of the animation production process. Seeing the concept of your animated video come to life. The art team will start by creating concept art from a few key scenes of your company’s animated video.

When you review the options, your job is to figure out which style you like best and if there are any specific refinements you want to make to the concept art before the rest of your art is created. After the concept art is locked in, the art team will create all of the art for your animated video. You get another chance to review the art and request small edits before production begins.

7). Animation

Finally, it’s time for the magic to happen. One animator can animate about one minute of video in a week. When you view the first draft of your animated business video, show it to members of your target audience to ensure they understand the message and key takeaways of the video. Collect your feedback and send it to the animation team to wrap up the final draft of the video.

Deep Dive: For an in depth look at the production process, check out this companion article, “How To Make A Video Animation.”

How long does it take to make an animated company video?

2D animated videos take about 3-5 weeks to create a 60 second animated video. 3D animated videos require about twice as much time. You can shave a week or two off of your production timeline if you provide the script and or the storyboard for your company’s animated video.

If you need your animated video produced faster, rush delivery options are available. with Video Igniter’s production team to discuss.

For more details on the animated video production process & timeline, check out this companion article.

What does it cost to make an animated video?

It costs between $1500-$5000 to produce a quality 60-second 2D animated video. 3D animated videos require a custom quote.  There are ways to make cheaper animated videos but the lower production quality may result a decreased perception of your brand. Check out this article for a more in depth look at what goes into the cost of an animated video.

Common Mistakes to Avoid When Making an Animated Company Video

A polished animated company video can be a marketing powerhouse—but it’s easy to stumble during production. From unclear goals to poor pacing, small missteps can lead to underwhelming results. Here’s how to avoid the most common pitfalls when creating your next animated video.

Overloading the Script with Too Much Info

Cramming every detail into your video overwhelms viewers. Focus on the core message and guide people to where they can learn more. A good explainer simplifies, not complicates. If needed, save extra content for follow-up videos or supporting resources.

Using a Style That Doesn’t Fit the Brand

The animation style should match your brand’s tone, audience, and industry. A whimsical cartoon may feel off-brand for a serious B2B SaaS product, while a stiff motion graphic could be boring for a fun DTC brand. Make sure the visuals support your message.

Starting Without a Clear Goal or CTA

Every video needs a purpose. Whether it’s to generate leads, explain a service, or boost sign-ups, start with a clear goal—and craft your call to action around it. Without this focus, your video might look great but fall flat in terms of business results.

Poor Voiceover or Audio Quality

Bad audio instantly lowers perceived quality. Always use a professional voiceover and make sure the background music and sound design enhance—not distract from—your message. Viewers often tolerate weak visuals, but not weak sound.

Ignoring the Importance of Storyboarding

Jumping straight into animation without planning is a recipe for chaos. Storyboarding helps align your team, visualize pacing, and catch issues early. It’s a crucial pre-production step that sets the stage for a smooth creative process.

Lack of Revisions or Feedback Loops

Don’t wait until the final render to give feedback. Build in review stages after scripting, storyboarding, and animatics to make sure everyone is on the same page. More feedback upfront = fewer costly revisions later.

Making It Too Long (or Too Short)

Your video should be long enough to tell your story—but short enough to keep attention. For most explainer videos, 60–90 seconds is the sweet spot. Anything longer risks losing viewers unless it’s highly engaging or detailed.

Not Optimizing for Mobile or Accessibility

Your audience is likely watching on mobile or with the sound off. Add captions, ensure the text is readable on small screens, and use a clear visual structure. Accessibility = broader reach and better user experience.

Forgetting SEO and Distribution Strategy

Even the best video won’t perform if no one sees it. Optimize your video title, description, and file name for video SEO. Host it on platforms like YouTube or Vimeo, embed it on key pages, and promote it through email, ads, and social channels.

Fixes & Prevention Tips for Each Mistake

To avoid these pitfalls:

• Start with a strategy brief.
• Work with experienced writers and animators.
• Prioritize clarity, pacing, and structure.
• Test and refine based on viewer feedback and performance data.

Want a smoother production process? Get our free Animated Video Pre-Production Checklist.

How to Choose the Right Animation Studio for Your Company Video

Partnering with the right animation studio can make or break your company video. While great ideas are important, it’s the execution—scriptwriting, design, animation, voiceover, and revisions—that determines how professional and effective your final video will be. Choosing the right team ensures your vision is brought to life with quality, clarity, and creativity.

What to Look for in an Animation Studio

Finding the right fit starts with doing your research. Don’t just look at price—examine the studio’s portfolio, their process, and how well they understand your brand and goals.

Portfolio Relevance

Review the studio’s past work to see if they’ve done similar videos in your industry. A strong, diverse portfolio demonstrates their ability to adapt to different styles and messaging needs.

Experience in Your Industry

Studios that have worked with similar companies or sectors will already understand the pain points, jargon, and audience expectations—making the process smoother and more strategic.

Animation Quality & Style Variety

Watch for clean visuals, smooth transitions, and cohesive storytelling. Studios that offer multiple animation styles (2D, 3D, motion graphics, etc.) give you more flexibility in choosing what’s best for your brand.

Key Questions to Ask Before Hiring

Before signing a contract, ask important questions like:

• What’s included in your pricing?
• How many rounds of revisions are allowed?
• What’s your average turnaround time?
• Do you handle scripting and voiceover?
• Can I speak with past clients?

Red Flags to Watch Out For

Be cautious of studios with vague pricing, limited portfolios, poor communication, or overly templated work. If it feels like a “one-size-fits-all” approach, it probably won’t result in a video that truly reflects your brand.

Budget vs. Quality Considerations

It’s tempting to go with the cheapest option, but lower prices often come with compromises in quality, customization, and support. A well-made video is an investment that continues to deliver ROI—so prioritize value over cost.

Understanding Their Production Process

A reliable studio will walk you through a clear, step-by-step production process that includes scripting, storyboarding, voiceovers, animation, and revisions. Transparency at every stage reduces confusion and helps you stay on schedule.

Importance of Communication & Revisions

Frequent updates and feedback loops are essential to ensuring your video turns out the way you envision it. Choose a team that values collaboration and encourages your input.

Working with Freelancers vs. Studios

While a freelance animator can be more affordable, studios often bring a full team of specialists to the table. This means faster delivery, higher quality, and a more polished final product.

Tips for Getting an Accurate Quote

Provide detailed info about your goals, video length, target audience, style preferences, and deadline. The more clarity you offer up front, the more accurate your quote—and the smoother your production experience.

Top Benefits of Using Animated Company Videos for Brand Marketing

Animated company videos have become a go-to marketing tool for brands looking to stand out in a crowded digital landscape. From social media campaigns to homepage explainer videos, animation offers a unique way to tell your brand’s story in a visually compelling and memorable way. Let’s dive into the top benefits of using animated company videos to elevate your brand marketing strategy.

Why Animated Content Captures Attention

In a world where attention spans are shrinking, animation cuts through the noise. Movement, color, and creative storytelling naturally draw the eye—especially on busy social feeds and cluttered websites. Animated company videos are visually dynamic, enabling brands to instantly grab and hold viewers’ attention far more effectively than static text, still images & live action video.

Increased Brand Recall with Visual Storytelling

Studies show that people remember 80% of what they see, compared to just 20% of what they read. Animation leverages this cognitive preference by combining engaging visuals with powerful narratives. Whether you’re introducing your company or explaining your product, an animated video helps viewers retain your message—and your brand—long after they’ve watched it.

Simplifying Complex Ideas for Faster Understanding

Got a product that’s difficult to explain? An innovative service with a lot of moving parts? Animated company videos excel at breaking down complex information into digestible, easy-to-understand visuals. By pairing clear voiceovers with illustrative animation, your audience can quickly grasp the value of your offering without feeling overwhelmed.

Boosting Social Media Engagement Rates

Animated company videos perform exceptionally well on social platforms like Instagram, LinkedIn, and TikTok. Their eye-catching visuals are made for scrolling feeds, and they tend to generate more likes, shares, and comments than traditional posts. With a strong hook in the first few seconds, animated content increases both engagement and reach—helping you build brand awareness faster.

Enhancing Website Conversion Rates

An animated explainer video on your homepage or landing page can dramatically improve conversions. Why? Because it gives visitors a quick, compelling overview of your business or product—making it easier for them to understand what you offer and take the next step. Whether it’s clicking a CTA or filling out a form, animated videos help guide users toward action.

Strengthening Brand Identity with Custom Animation Styles

Animation gives you complete control over how your brand is presented. From custom character animation and branded color palettes to typography and transitions, every detail can be designed to reflect your brand’s tone and personality. This level of visual consistency reinforces your identity and builds stronger recognition with your target audience.

Versatility Across Marketing Channels

One of the biggest advantages of creating an animated company video is its flexibility. A single animated video can be used across your website, email campaigns, trade show booths, digital ads, sales presentations, and even internal training. This multi-purpose value makes it a smart investment that continues to pay off across different stages of your marketing funnel.

Building Trust Through Professional Visual Communication

High-quality animated company videos signal professionalism, attention to detail, and a commitment to quality. A well-produced video makes a strong first impression and helps position your brand as trustworthy and credible. This emotional connection plays a key role in influencing buying decisions and building long-term customer relationships.

Animated Company Video Benefits – Final Thoughts

Whether you’re a startup trying to make a splash or an established brand looking to boost conversions, animated company videos are a powerful marketing asset. They communicate your message clearly, engage your audience visually, and drive real results across every stage of your funnel.

Ready to create your own animated company video? Get a free quote today!

How to Use an Animated Company Video on Your Homepage

Your homepage is often the first impression potential customers get of your business—so it needs to grab attention fast, build trust quickly, and guide users to take action. One of the most effective ways to do that? Add an animated company video. A well-placed, well-produced video can drastically improve user engagement, clarify your offering, and boost conversions.

Why Add an Animated Video to Your Homepage?

Visitors form opinions about your site—and your business—within seconds. An animated video gives them an immediate, engaging way to understand who you are and what you offer. Instead of reading dense blocks of text, they can watch a quick, visual story that gets straight to the point. Plus, homepage videos can increase average time on site and reduce bounce rates, both of which are good for SEO.

What Type of Animated Company Video Works Best?

There are a few formats that work especially well for homepage videos:

• Company Overview: Introduce your business, team, and core offering in a friendly, visual format.
• Mission & Vision: Tell people why your company exists and what drives your brand forward.
• Quick Explainer or Elevator Pitch: Break down what you do, who it’s for, and why it matters—all in 60–90 seconds.

Where to Place the Video for Maximum Impact

Placement is key. For maximum visibility, consider embedding your animated company video above the fold, so it’s one of the first things visitors see. If your homepage design doesn’t allow for that, use a scroll-triggered video that activates as users move down the page. Either approach should align with your site layout and user behavior.

Best Practices for Autoplay, Muting, and Captions

If your video autoplays, make sure it starts muted by default (to avoid annoying visitors), and include captions so users can understand the message without sound. You can also add a prominent play button to let viewers opt in. Captions and text overlays also improve accessibility and SEO.

Keeping It Short, Clear, and Actionable

Homepage videos should be short and sweet — ideally under 90 seconds. Focus on clarity, benefits, and the next step you want users to take. Use a concise script, strong visuals, and a clear call to action to move viewers along the customer journey.

How to Track Engagement and Conversions

Use tools like Wistia, Vidyard, or YouTube analytics to track video views, drop-off points, and engagement. Pair this with website analytics to see how viewers interact with your page after watching. Look at metrics like click-through rate, scroll depth, and conversion rate for a full picture.

CTA Placement After the Video

Right after your video is the perfect place for a strong call to action — whether it’s a signup form, quote request, or demo button. Viewers who’ve just watched your video are more informed and more likely to act, so guide them to the next logical step.

A/B Testing Video Placement and Messaging

Try different placements, thumbnails, and intros to see what performs best. You might find that tweaking your CTA text or video length improves conversion. A/B testing tools like Google Optimize or VWO can help you experiment and optimize your homepage video setup over time.

Using Animated Company Videos in Sales Funnels

Animated videos aren’t just great for your homepage—they can play a powerful role at every stage of your sales funnel. From building brand awareness to closing deals and driving post-sale engagement, animated content helps explain, persuade, and convert.

Overview of Sales Funnels: Awareness → Consideration → Conversion

A typical funnel moves customers from awareness (learning about your brand), to consideration (evaluating your solution), to conversion (taking action). The right type of animated video at each stage helps move prospects forward by answering questions, reducing friction, and reinforcing trust.

Top-of-Funnel Use Cases

At the top of the funnel, your goal is visibility. Animated brand videos, teaser clips, and eye-catching animated social media posts are perfect for capturing attention and introducing people to your company. These videos should be short, memorable, and highly shareable to maximize reach.

Mid-Funnel Use Cases

Now that people know who you are, it’s time to educate them on why they should care. Mid-funnel animated videos include product explainers that show how your offering solves real problems, or customer testimonial animations that share success stories and social proof in a fun, engaging way.

Bottom-of-Funnel Use Cases

When it’s time to convert, animated case study videos and personalized sales animations can tip the scales. These videos dig into results, outcomes, or use cases that help justify a decision. Personal touches, such as custom videos for leads or decision-makers, add an extra layer of attention that can win deals.

Post-Sale Use Cases (Retention & Upsells)

The funnel doesn’t end at the sale. Use animated videos to onboard new customers, explain advanced features, or promote related products and services. These videos help build loyalty, reduce churn, and increase customer lifetime value.

Where to Embed Videos in Your Funnel

Strategically place videos on landing pages, in email sequences, social media ads, CRM campaigns, or even during live sales calls. Videos can live inside webinars, blog content, or FAQs—wherever they help answer questions or overcome objections.

Metrics to Track at Each Funnel Stage

Each video type should have different goals. Track views and shares for awareness videos, watch time and click-throughs for mid-funnel content, and conversions or deal closings for bottom-funnel assets. Post-sale, track support requests or upsell clicks to measure effectiveness.

Ready to power your funnel with animation? Let’s build it together.

Best Animated Company Video Styles for Different Industries

Choosing the right animation style is critical when creating an animated company video. Every industry has its own unique audience, tone, and messaging needs—and the animation style you choose can either reinforce or undermine your brand’s message. When done right, animation becomes a strategic tool that helps communicate ideas clearly while resonating with your target market.

Why Animation Style Matters

Animation style isn’t just about aesthetics; it sets the tone for your entire message. A playful 2D cartoon animation might work well for a startup, but it may not convey the professionalism needed in a finance or healthcare setting. Selecting the right style ensures your video feels aligned with your audience’s expectations while enhancing clarity and trust.

Overview of Common Animation Styles

There are several popular animation styles used in company videos, each with their own strengths:

2D Animation

Classic, versatile, and budget-friendly—2D animation is perfect for storytelling and character-driven explainers.

3D Animation

Ideal for showcasing products, processes, or environments in detail. 3D animation offers realism and polish, often used in industries like manufacturing and healthcare.

Motion Graphics

Great for presenting data, abstract concepts, or tech-related content. Motion graphics rely on clean visuals and typography rather than characters or storytelling.

Whiteboard Animation

This hand-drawn style mimics someone drawing on a whiteboard. Whiteboard animation videos are often used for educational or internal communication videos where clarity and simplicity are key.

Stop-Motion / Cutout

Quirky, tactile, and visually distinct, stop-motion and cutout styles can add personality to brand storytelling. While more niche, they’re very memorable.

Best Styles by Industry

To help guide your decision, here’s a look at which animation styles work best by industry:

• Tech/SaaS: Motion graphics and clean 2D animation help explain software features, APIs, and platforms in an engaging, digestible format.
• Healthcare: Whiteboard animations & 2D animation are useful for breaking down complex medical concepts, while 3D animation is great for illustrating anatomy or surgical procedures.
• Finance: Minimalist motion graphics convey professionalism and clarity—perfect for explaining investment tools, financial services, or fintech apps.
• Retail/E-commerce: 2D animation with relatable characters is perfect for showcasing customer experiences, product benefits, and seasonal campaigns.
• Manufacturing: 3D product animations help demonstrate machinery, production lines, or complex hardware in action.
• Startups: 2D explainer videos with humor and personality are ideal for creating emotional connections and quickly articulating value propositions.

Choosing the Right Style for Your Brand

When selecting an animation style, think about your audience, your message, and the emotion you want to evoke. Do you need to build trust? Inspire action? Simplify a technical topic? The right animation style can do all of that—if it aligns with your goals and brand voice.

Need help picking the perfect animation style? Let’s chat!

Hire Video Igniter To Make Your Animated Company Video!

We’re an animated corporate video production company that makes custom animated videos for world-class brands like T-Mobile, Amazon Web Services and Snoop Dogg @ prices startups can afford. Check out our portfolio.

Interested in learning about animated video pricing? Get yourself a copy of our latest price sheet.

+20 reasons companies love hiring Video Igniter to create corporate animated videos.

Animated Company Video Demo Reel:

 

Animated Company Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

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