Animated videos have become a powerful tool in capturing the attention and engaging audiences across various industries. Whether you’re a business owner, marketer, or content creator, understanding the process of creating an animated video can help you effectively communicate your message and captivate your target audience. In this comprehensive guide, we will walk you through the entire process of creating an animated video and highlight the importance of hiring professionals for this task.

1. Understanding the Benefits of Animated Videos

Animated videos offer a unique and captivating way to convey messages and ideas. Here are some key benefits that make them a popular choice for businesses and content creators:

Conveying Messages Effectively

Animated videos have the ability to simplify complex concepts and ideas, making them more accessible and understandable for viewers. The combination of visuals, storytelling, and audio elements enables you to communicate your message in a concise and engaging manner.

Versatility and Appeal

One of the great advantages of 2D animation is their versatility. They can be adapted to any industry or topic, making them suitable for a wide range of purposes, such as explainer videos, product demos, training videos, and marketing campaigns. Additionally, animated visuals have a universal appeal that can resonate with audiences of all ages and backgrounds.

Simplifying Complex Ideas

Animated videos can break down complicated information into easily digestible visuals. By using animated characters & graphics, you can simplify intricate concepts, making them more accessible and engaging for your audience.

Impactful Marketing Tool

Statistics show that animated videos have a significant impact on marketing campaigns. They increase website conversions, boost engagement on social media platforms, and improve overall brand awareness. With the right animated video, you can effectively grab your audience’s attention and leave a lasting impression.

2. Examples of Animated Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

3. How To Create an Animated Video

To create a successful animated video, there are several crucial steps that need to be followed. Let’s explore each step in detail:

Step 1: Defining the Objectives and Target Audience

Before diving into the creative process, it’s essential to clearly define your objectives and identify your target audience. Understanding your audience’s preferences and interests will help you tailor your video to resonate with them effectively.

Step 2: Crafting the Script and Storyboard

Download Video Igniter’s Free Script Writing Template

The script serves as the foundation of your animated video. It outlines the narrative, dialogue, and key points you want to convey. Once the script is finalized, creating a storyboard will help visualize the scenes and transitions, ensuring a smooth flow in the final video.

Animated Video Budget Saver: Download our script writing & storyboard templates to create your own script and storyboard so that you can save money on your video production budget.

Step 3: Designing the Visual Elements

Once your storyboard is approved, our art director will use it to help develop all of the visual art needed to create your animated video. This includes designing characters, backgrounds, and other graphical elements that will be animated. It’s important to align the visual style with your brand identity and the preferences of your target audience.

Step 4: VoiceOver and Sound Design

Selecting the right voice talent to narrate your video is crucial for creating the desired impact. A professional voiceover artist can bring your script to life and add emotion and personality to your animated characters. Additionally, sound effects and background music enhance the overall viewing experience and help convey the intended message.

Step 5: Animation and Editing

Once all the visual and audio elements are ready, it’s time to bring everything together. Skilled animators will animate the scenes based on the storyboard, adding movement, transitions, and effects. After the animation is complete, the video goes through the editing process, which includes fine-tuning the timing, adding text overlays, sound effects and ensuring a polished final product.

4. Finding the Right Animated Video Production Company

Hiring a professional animated video production company can make a significant difference in the quality and effectiveness of your video. Here are some factors to consider when looking for the right company:

Evaluating the Experience and Expertise of the Company

Review the company’s portfolio and client testimonials to assess their experience in creating animated videos. Look for a company that specializes in the animation style that aligns with your vision.

Pricing and Timelines

Discuss the pricing structure with the company and ensure it aligns with your budget. Additionally, establish realistic timelines for the project to ensure a smooth production process.

Assessing the Quality and Creativity of Previous Work

Take a close look at the visual quality and attention to detail in the company’s past projects. Consider their storytelling techniques, animation skills, and overall creativity in bringing ideas to life.

Communication and Collaboration

Effective communication is key to a successful collaboration. Choose a company that actively listens to your ideas, understands your vision, and provides regular updates throughout the production process.

What Makes a Great Animated Video Script?

The script is arguably the most important element when you create an animated video — and it’s also where many businesses make their biggest mistakes. A strong animated video script isn’t written like a blog post or a brochure. It’s written to be heard while being watched, which means every word needs to pull double duty.

Here are the hallmarks of a script built for animation:

Lead with the problem, not your company. Your viewer is asking “what’s in it for me?” within the first three seconds. Open with a relatable pain point before introducing your solution. For example, instead of “Hi, we’re Acme Corp and we make software,” try “Managing 47 spreadsheets every week is killing your team’s productivity.”

Write for a single viewer, not a crowd. The most effective animated videos feel like they’re speaking directly to one specific person. Use “you” and “your” frequently. The more specific and personal your script feels, the more likely viewers are to keep watching.

Match your word count to your runtime. A good rule of thumb: approximately 125–150 spoken words equals about 60 seconds of animation. If you’re aiming for a 90-second video, your script should land around 188–225 words. Tighter is almost always better — viewers rarely complain that a video was too concise.

End with one clear call to action. A common mistake is ending with a vague “learn more.” Instead, tell your viewer exactly what to do next and why: “Visit VideoIgniter.com today to get a free quote and see your idea come to life.”

If you’re not sure where to start, working with an experienced animated video production team like Video Igniter means you’ll have professional scriptwriters guiding you through the process — so your video launches on the right foot from day one.

Choosing the Right Animation Style for Your Goals

When businesses decide to create an animated video, one of the most consequential decisions they’ll make is choosing the animation style. The style you choose affects your production cost, timeline, emotional tone, and how your brand is perceived. Here’s a breakdown of the most common styles and when to use each:

2D Character Animation — The most popular choice for explainer videos, SaaS products, and brand storytelling. Characters and scenes are illustrated in a flat or semi-flat style and brought to life with fluid movement. It’s versatile, cost-effective, and works well across industries from healthcare to fintech to e-commerce.

Motion Graphics & Infographic Animation — Ideal for data-heavy or abstract concepts where a human character doesn’t quite fit. Think animated charts, icons, and typography that dance across the screen. This style is especially popular for financial services, tech companies, and internal corporate communications.

Whiteboard Animation — A classic format where illustrations appear to be drawn on screen in real time. This style tends to feel educational and trustworthy, making it a strong fit for training videos, tutorial content, and nonprofit video campaigns.

3D Animation — The gold standard for product demos, architectural visualization, medical animation, and premium brand content. 3D takes longer and costs more to produce, but delivers an unmatched level of realism and visual sophistication. If your product has a physical form factor that needs to be shown from every angle, 3D is often worth the investment.

Mixed Media & Hybrid Styles — Some of the most memorable animated videos today blend 2D characters with live footage, 3D environments, or motion graphic elements. This approach can feel fresh and unexpected, and helps brands stand out in crowded feeds.

Not sure which style is right for your goals? The team at Video Igniter has produced animated videos across every major style category. Reaching out for a consultation takes just a few minutes — and it could save you thousands of dollars by getting your style choice right from the start.

Where to Use Your Animated Video Once It’s Created

Many businesses put significant effort into creating a polished animated video — then only post it in one place. Getting maximum ROI from your video means distributing it strategically across multiple channels. Here are the highest-impact placements to consider:

Your Homepage (Above the Fold) — Studies consistently show that websites with an explainer video on the homepage see significantly higher conversion rates. Visitors who watch a video stay on-site longer and are more likely to take the next step.

Landing Pages — Whether you’re running paid ads or email campaigns, embedding your animated video on a dedicated landing page can dramatically improve conversion rates compared to text-only pages. Video builds trust quickly — and trust converts.

Social Media (Natively Uploaded) — Uploading your video directly to LinkedIn, Instagram, Facebook, and TikTok rather than sharing a YouTube link typically results in dramatically higher organic reach. Each platform’s algorithm favors native video content.

Email Campaigns — The word “video” in an email subject line is well-documented to boost open rates. Even a static thumbnail linking to your video can improve click-through rates substantially over text-based emails.

Sales Outreach & Proposals — Sales teams that include a personalized or product-explainer animated video in their outreach consistently report higher response rates and shorter sales cycles. Your video does the heavy lifting before the first call even happens.

Trade Show Displays & Event Screens — Looping animated videos on display screens at trade shows and live events attract attention and communicate your value proposition without requiring a sales rep to be present at every moment.

Onboarding & Training — Animated videos aren’t just for marketing. Customer onboarding videos, employee training modules, and product tutorial libraries can dramatically reduce support ticket volume and improve customer satisfaction.

The broader takeaway: once you’ve invested in creating a high-quality animated video, you should be using it in at least five to seven different contexts. If you’re only using it in one place, you’re leaving significant value on the table.

When you work with Video Igniter, you receive a video file formatted and ready for use across all major platforms — so you can start distributing your content everywhere it matters, immediately.

5. Frequently Asked Questions

How much does it cost to create an animated video?

Production budgets vary based on the length and style of the animation being created. Most 60-second 2D animated videos can be created for $2,000-$10,000. 3D animated videos cost 2-4x as much to create.

Here are 4 ways you can figure out the cost for your animated video:

• Request a quote from our production team.
• to discuss your video project.
• Fill out this questionnaire.
• Request access to our price sheet.

How long does it take to create an animated video?

Production timelines vary based on the length and style of the animation being created. A 60-second 2D animated video can be created in 4-6 weeks. 3D animated videos take 2-3x as much time to create.

Want to figure out how long it will take to create your animated video?

• Describe your video to our production team.
• to discuss your project.
• Fill out this questionnaire.

Want to speed up production for your animated video? We offer rush delivery animation to help speed up production for projects with short deadlines.

Can I request revisions to the video?

Simple and Standard animation projects include unlimited revisions. This means we will revise your script, storyboard, voiceover, illustrations, soundtrack selection and animation as many times as you want until you mark them as approved.

Who owns the rights to the animated video?

You do.

Common Mistakes to Avoid When Creating an Animated Video

Even with the best intentions, there are a handful of mistakes that consistently derail animated video projects. Being aware of them upfront can save you time, money, and frustration.

Trying to say too much in one video. It’s tempting to pack every feature, benefit, and use case into a single video. Resist this urge. The most effective animated videos have one core message and one call to action. If you have multiple messages to convey, consider a series of shorter, focused videos instead.

Ignoring the audio. Viewers will tolerate imperfect visuals far more readily than they’ll tolerate bad audio. A thin, poorly mixed voiceover or mismatched background music can undermine an otherwise great animation. Professional sound design and voice talent aren’t luxuries — they’re essential.

Skipping stakeholder alignment early. One of the most common causes of budget overruns and timeline delays is internal disagreement that surfaces late in production — after art has been created or animation has begun. Make sure all key decision-makers review and approve the script and storyboard before any animation work starts.

Optimizing for desktop only. The majority of video content is now consumed on mobile devices. Make sure your animated video is legible and impactful on a small screen — including any text overlays or fine visual details.

Treating the video as a one-time asset. An animated video can be repurposed into short social clips, GIFs, still frames for presentations, and more. Plan for this from the beginning rather than as an afterthought.

Video Igniter’s production process is specifically designed to help clients avoid all of these pitfalls — with structured review stages, experienced creative direction, and unlimited revisions included on most project types. If you want to create an animated video that delivers real results, get in touch with the Video Igniter team today.

How can I save money on my production budget when creating an animated video?

• Write the script for your video. Download our free script writing template.
• Create the storyboard for your animated video. Download our free storyboard template.
• Use free, legal music.
• Record your own voiceover. Learn how to record quality voiceovers for free at home.
• Consider using pre-created stock icons, images and 3D models to save on your visual design cost.

Check out this article for more tips on how to create affordable animation.

Resources For Creating An Animated Video

The following resources and guides are popular among people researching and reading about how to create an animated video:

Learn About Different Types Of Animation Production Companies

How To Make A Business Animation

How To Hire And Work With A 3D Animation Company

Learn All About Animated Video Production

How To Make Animated Explainer Videos

Create Animated Video Conclusion

Creating an animated video is a carefully crafted process that involves defining objectives, crafting a script and storyboard, designing visual elements, adding voiceover and sound design, and animating and editing the final product. Animated videos have numerous benefits, including effectively conveying messages, simplifying complex ideas, and serving as impactful marketing tools.

To ensure a high-quality video, it is advisable to hire a professional animated video production company that has the experience, creativity, and communication skills to bring your vision to life. By following the steps outlined in this guide and working with the right professionals, you can create an engaging and effective animated video that captivates your target audience and achieves your objectives.

Still have questions about creating an animated video?

Do you have a question about creating an animated video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Ready to create an animated video? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Are you looking for an easy and affordable way to make amazing 2D animations online? Look no further! Online 2D animation making services enable you to bring your ideas to life and make your message stand out. In this post, we’ll introduce you to the best 2D animation maker online that you can use to create stunning custom animations.

Examples of Videos You Can Get From Video Igniter’s 2D Online Animation Maker

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of 2D animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Stock Library Online 2D Animation Makers

These 2D online animation makers provide templates and pre-created characters, scenes and objects you can use to make your own animated videos.

Animaker.com

If you’re looking for the best 2D animation maker online that enables you to make your own animated videos with stock assets, look no further than Animaker. Animaker is an all-in-one animation and video editing tool that lets you create 2D animations and add animation to live action videos. It has a vast library of pre-built templates, characters, and backgrounds to choose from, making it easy to create professional-looking animations without any design skills.

With Animaker, you can customize your animations with text, music, sound effects, and voiceovers. It also supports collaboration, so you can work with your team to create amazing animations together.

Wideo.co 2D Animation Maker

If you’re looking for a low-cost, easy to use 2D animation maker online, check out Wideo. Their online video making workflow enables you to quickly create simple animations. Or, use one of their pre-existing templates and customize elements like the colors, text and logo to make the video appear customized for your brand.

Vyond.com Online 2D Animation Maker

Vyond is another popular 2D animation maker that enables users to create professional-looking animations without any animation or design skills. It has a user-friendly interface and a vast library of pre-built templates, characters, and props to choose from. It’s up to you to lay out all the elements for each scene and then apply motion effects to the elements that move.

With Vyond, you can customize your characters, add a voiceover, and animate objects with ease.

Powtoon – Online 2D Animation Maker Platform

Powtoon is a powerful 2D animation maker that lets you create animated videos, presentations, and explainer videos. It has a user-friendly interface and a vast library of pre-built templates, characters, and backgrounds to choose from to help speed up your video creation experience.

2D Online Animated Video Makers For Custom Animated Videos

VideoIgniter.com Custom Animated Video Maker

Unlike other animation makers, Video Igniter Animation offers custom-made animations tailored to your unique needs, making it the best option for businesses and individuals who need professional-looking animations. And the best part is – you don’t have to do any of the work! Just tell Video Igniter what you want to create and our team of animators works seamlessly behind the scenes to create your animation.

Video Igniter’s team of experienced animators guides you through the entire animated video production process – from scriptwriting through delivery of the final animation. Our experts work with you to create your script, storyboard, voiceovers, illustrations, sound effects. Once they all meet your expectations, we animate your video and bring it to life for you!

In addition, Video Igniter Animation offers competitive pricing, making it the most affordable option for businesses and individuals who need to make custom designed, professional-looking animations. Access our current price sheet here.

Toon Boom Harmony – Professional DIY 2D Animation Maker Program

With Toon Boom Harmony, you can create custom designed characters, animate objects, and add special effects with ease. It also supports collaboration, so you can work with your team to create amazing animations together.

Are there any free 2D animation makers online?

Yes. Services like Vyond, Go Animate and Animaker sometimes have free trials available for their animation apps. The trade off is that some of the features will be restricted and you may not be able to export your video without the company’s logo being added as a watermark. Paying for the service enables you to export your video file at full resolution without their logo watermarked on your video.

How To Choose The Right 2D Animation Maker Online For Your Goals

Not all 2D animation online platforms are built for the same purpose. Some are designed for quick DIY social media videos. Others are better suited for polished brand storytelling or investor presentations.

Before choosing your 2D animation maker online, ask yourself:

• Are you creating a short social media clip or a full explainer video?
• Do you need custom illustrations or are stock characters acceptable?
• Will your video represent a high-value brand?
• Do you need help with scriptwriting and messaging?
• What level of polish does your audience expect?

DIY online animation tools are excellent for internal presentations, quick marketing tests, or simple informational videos. However, if your video is customer-facing and tied directly to revenue, brand trust, or investor confidence, quality matters significantly more.

That’s where a custom solution like Video Igniter becomes valuable. Instead of adapting your message to fit a template, your animation is built around your brand, audience, and goals.

Key Features To Look For In A 2D Animation Maker Online

When comparing different 2D animation maker online tools, here are the features that truly matter:

1. Customization Flexibility

Can you fully control character animation, brand colors, fonts, and layouts? Or are you limited to preset styles?

2. Voiceover & Audio Integration

Does the platform support professional voiceovers, background music, and sound design? High-quality audio dramatically improves perceived production value.

3. Export Quality

Look for HD or 4K export options without watermarks. Many “free” tools restrict resolution.

4. Commercial Licensing

If you’re using the video for advertising, make sure the platform allows commercial use of assets.

5. Collaboration Tools

For teams, review sharing, feedback features, and revision workflows are important.

6. Custom Script & Storyboarding Support

Most online 2D animation maker platforms don’t help you refine your message. That’s a major difference between DIY tools and working with a professional animation team.

If you’re unsure about script structure, pacing, or visual storytelling, it’s often more cost-effective to work with professionals from the start rather than revising multiple DIY drafts.

DIY vs. Hiring A Professional 2D Animation Team

Many people search for a “2D animation maker online” because they assume it’s the cheapest route. While upfront costs may be lower, there are trade-offs.

DIY 2D Animation Maker Online Platforms

Pros:

• Lower monthly subscription cost
• Fast access to templates
• Good for simple projects

Cons:

• Limited design flexibility
• Stock-looking visuals
• Time-intensive learning curve
• Script quality depends on you

Professional Custom Animation (Like Video Igniter)

Pros:

• Fully custom visuals
• Strategic messaging support
• Professional scriptwriting
• Dedicated production team
• Higher perceived brand value

Cons:

• Higher upfront investment

For businesses generating revenue through their videos, custom animation often delivers stronger ROI because it builds credibility and differentiates your brand.

If your animation is meant to drive conversions, explain a complex product, or impress investors, professional production typically pays for itself.

Industries That Benefit Most From Using A 2D Animation Maker Online

2D animated videos are used across nearly every industry. Here are some high-performing use cases:

SaaS & Tech Startups

Explain complex software quickly and clearly with engaging visuals.

Healthcare & Medical

Simplify difficult medical concepts with friendly, easy-to-understand animation.

E-Learning & Online Courses

Improve retention and engagement with animated instructional videos.

Finance & Cryptocurrency

Clarify abstract ideas like blockchain, fintech tools, or investment strategies.

Nonprofits

Tell compelling impact stories that drive donations and awareness for your nonprofit.

If your product requires explanation, animation often converts better than static content.

How Long Does It Take To Create A 2D Animation Online?

With a DIY 2D animation maker online, you could technically create a short video in a few hours. However, a polished explainer video typically requires:

• Script development
• Storyboarding
• Design
• Voiceover recording
• Animation
• Sound design
• Revisions

A professional custom 2D animation usually takes 3–6 weeks depending on complexity.

Video Igniter streamlines this process by guiding clients through a clear step-by-step production workflow. Instead of figuring everything out alone, you have experts managing timelines and ensuring quality at every stage.

Common Mistakes To Avoid When Using A 2D Animation Maker Online

Many first-time creators make similar mistakes:

1. Writing Scripts That Are Too Long

Attention spans are short. Most high-performing explainer videos are 60–90 seconds (125-225 words).

2. Overloading Scenes With Text

Animation works best when visuals carry the message.

3. Ignoring Brand Consistency

Colors, fonts, and tone should align with your brand identity.

4. Using Generic Stock Characters

If everyone uses the same templates, your brand blends in.

5. Skipping Professional Voiceover

Audio quality can make or break your video.

Working with an experienced animation team helps prevent these issues before they affect your results.

How 2D Animation Improves Marketing Performance

A well-produced animated video can:

• Increase landing page conversions
• Improve time-on-page metrics
• Boost email click-through rates
• Strengthen brand recall
• Increase social media engagement

Search engines increasingly reward content that keeps visitors engaged longer. Adding a high-quality 2D animation to your homepage or product page can improve behavioral signals like dwell time — which can indirectly support SEO performance.

Additionally, AI search tools prioritize content that clearly explains concepts. Animation is one of the most efficient ways to clarify complex ideas.

When Should You Upgrade From DIY To Custom Animation?

If any of the following are true, it may be time to move beyond template-based 2D animation maker online platforms:

• Your company is scaling
• You’re raising funding
• You’re launching a new product
• Your brand looks generic compared to competitors
• Your DIY videos aren’t converting

Custom animation allows you to create something memorable instead of something that looks like everyone else’s template video.

Why Businesses Choose Video Igniter

Video Igniter combines the accessibility of an online 2D animation maker with the quality of a professional animation studio.

Instead of forcing you to learn complex animation software, our team handles:

• Scriptwriting
• Storyboarding
• Illustration
• Animation
• Voiceover casting
• Sound design
• Revisions

You get a custom animated video without the overhead of hiring an in-house team.

If you’re unsure whether a DIY 2D animation maker online platform is the right fit, we’re happy to review your goals and offer guidance. Sometimes a template tool works perfectly. Other times, a custom animation can dramatically improve results.

Ready To Create A High-Impact 2D Animation?

Whether you’re exploring a DIY 2D animation maker online or considering a fully custom production, the most important step is starting with a strong strategy.

If you’d like help creating a professional animated video that reflects your brand and drives measurable results, contact Video Igniter to discuss your project. We’ll walk you through your options and help you decide the smartest path forward.

Your message deserves more than a template.

Let’s bring it to life.

Still have questions about 2D animation makers online?

Do you have a question about 2D animated online video makers that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online 2D animation maker that you can use to create custom animated videos. By working with our professional team of animators online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

2D Animation Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about making your 2D animation!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

In today’s digital age, educators are always on the lookout for innovative ways to engage students and enhance their learning experience. One tool that has gained immense popularity in recent times is the animated educational video maker. These video making services enable you to create captivating and interactive animations that simplify complex concepts and keep your audience engaged. In this blog post, we will discuss the benefits of using an animated video making service to help you create educational animated videos. We’ll also discuss the key features to look for, and introduce you to the best options available on the market.

Examples Of Videos You Can Get From Video Igniter’s Animated Educational Video Maker

Video Igniter can make any kind of 2D or 3D animated video for you. The video below showcases a wide range of unique visual styles we can use to create your educational animated videos.

To start your project contact us or schedule a call with our production team. You can also request access to our demo reels and price sheet here.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What is an Animated Educational Video Maker?

An animated educational video maker is a software-based service that enables educators to create animated videos for educational purposes. These services consist of a simple online video editing application with video templates and vast libraries of pre-created characters, scenes and objects that you can use to create all the scenes for your video. You can add a voiceover and customize aspects of the video’s design. These videos can be used to explain complex concepts while engaging students in a fun and interactive way. With an animated educational video maker, educators can create videos that are visually appealing, easy to understand, and help students retain the information they’re taught.

Benefits of an Animated Educational Video Maker

Visual Representation Enhances Learning: Animated videos are a great tool for enhancing learning as they can simplify complex topics and make them more accessible to students. By using visual aids and animations, educators can help students understand difficult concepts and retain information more effectively.

Appeals to Different Learning Styles: Students have different learning styles, and some may find it easier to learn through visual aids rather than relying on text alone. Animated educational videos can cater to these different learning styles, making it easier for students to grasp the concepts being taught.

Increases Engagement: Animated videos are engaging and can capture students’ attention more effectively than traditional teaching methods. They can make learning a fun and interactive experience, encouraging students to participate and ask questions.

Easy to Share: Animated educational videos can be shared easily through online platforms like YouTube and Vimeo. This makes them accessible to a wider audience, including students who may miss class and those who need extra support.

Saves Time: Creating animated educational videos can be time-consuming process. However, when you use an animated educational video maker, educators can create videos quickly and easily. This saves time and allows educators to focus on other aspects of teaching. Additionally, animated educational videos can cover a lot of information in a short amount of time, making it a time-saving tool for educators & students.

Why Use an Animated Educational Video Maker?

When it comes to creating animated educational videos, an using animation video making service can help you shorten the amount of time it takes to create high quality videos. They are specifically designed to cater to the needs of educators and provide a range of features that help simplify the video creation experience. Some of the key features of an animation video making service include:

Pre-built templates: Animated video making services provide pre-built templates that educators can use to create videos quickly and easily. These templates are designed specifically for educational purposes and can be customized to fit the needs of the video lessons you create.

Drag-and-drop interface: An animation video maker for education typically has a drag-and-drop interface that makes it easy for educators to add text, images, and animations to their videos. No professional video production experience needed!

Built-in animation tools: Animated video maker services provides built-in animation tools that enable educators to easily add animated characters, objects, and backgrounds for their videos. Simply lay out your scenes, right click on the characters/objects you want to animate and then select the type of movement you want that character/object to do.

VoiceOver recording: Animated video making services typically have a built-in voiceover recording feature that enables educators to record their own voice add a pre-recorded voiceover to the videos they create.

Lower Cost: Subscribing to an animated video making service costs less than hiring a freelance animator or animation studio to make your video(s) for you.

Customizable: An animated educational video maker allows you to create content tailored to your specific needs, ensuring that your videos align with your curriculum and objectives.

Animation Video Maker for Education: Key Features to Consider

When you shop around for an animated educational video maker, be sure to look into the following features:

• User-friendly interface: The video maker should be easy to navigate and use, allowing educators to create videos without any extensive training or technical knowledge.
• Wide range of templates and assets: A good video maker should offer a variety of templates, characters, and props to create engaging and visually appealing videos.
• Customization options: The ability to customize colors, fonts, and other design elements ensures that your videos align with the content you’re teaching.
• VoiceOver and audio support: Adding voiceovers and background music can make your videos more engaging and immersive.
• Collaboration tools: Look for a video maker that supports collaboration, allowing multiple users to work together on a project and streamline the video creation process.
• Export options: Ensure that the video making service supports exporting videos in various formats and resolutions to cater to different devices and platforms.

Top Animated Educational Video Makers

Here are some of the most popular animated educational video makers available on the market today:

Vyond: An easy-to-use platform that offers various templates and characters suitable for educational purposes. It provides a drag-and-drop interface, making it simple for educators to create engaging videos.

Animaker: Animaker is another popular choice, offering a vast library of templates, characters, and props. Its user-friendly interface and robust customization options make it a top choice for educators.

Powtoon: A versatile animated video maker that excels in creating explainer videos. It offers various pre-built templates and characters, making it easy to create educational videos in just a few hours.

Moovly: Moovly is an online video maker with a vast collection of templates and assets, catering to various educational needs. It also offers collaboration features, making it an excellent option for team projects.

Video Igniter: Unlike the rest of these options, Video Igniter enables you to make custom animated educational videos and you don’t have to do any of the work to make the videos. Video Igniter uses real animators to turn your idea into a custom designed educational video. If you need to create a video that shows something very specific or detailed (something you can’t do with most animated video makers) Video Igniter is the right option for you! Use this form to tell us about your project and we’ll help you develop a quote for your educational video.

How to Create High-Impact Lessons with an Animated Educational Video Maker

Using an animated educational video maker isn’t just about adding motion to your lessons — it’s about designing more effective learning experiences. When used strategically, animated videos can improve retention, increase comprehension, and boost student motivation.

To maximize results, educators should approach animated video creation through the lens of instructional design.

Align Your Animated Educational Video with Learning Objectives

Before opening your animated educational video maker, define the outcome you want learners to achieve.

Ask yourself:

• What should students know after watching this video?
• What should they be able to do?
• What misconceptions need clarification?
• What level of Bloom’s Taxonomy am I targeting (remembering, understanding, applying, analyzing)?

When your animated educational video is aligned with specific learning objectives, it becomes a targeted teaching tool instead of just a visual supplement.

For example:

• A math explainer video may focus on procedural understanding.
• A science animation may illustrate cause-and-effect relationships.
• A history video may focus on sequencing and contextual understanding.

Clarity of purpose makes your animation more effective and easier to produce.

Break Complex Topics into Microlearning Modules

One of the biggest advantages of using an animated educational video maker is the ability to create short, focused lessons.

Rather than producing one 20-minute animation, consider breaking content into 3–5 minute microlearning modules.

Benefits of microlearning:

• Improves knowledge retention
• Reduces cognitive overload
• Increases completion rates
• Allows easier updates later
• Supports self-paced learning environments

Students are more likely to rewatch short animated lessons when they need reinforcement.

Search engines also favor modular content when embedded on webpages with focused topic keywords.

Use Storytelling to Improve Knowledge Retention

Academic topics benefit from narrative structure.

When using an animated educational video maker, structure your content like a story:

1. Introduce a problem
2. Present a relatable scenario
3. Demonstrate the solution
4. Reinforce the takeaway

For example, instead of explaining a physics concept abstractly, create a character facing a real-world challenge that requires applying the principle.

Story-based learning:

• Increases emotional engagement
• Improves recall
• Makes abstract concepts tangible
• Enhances motivation

Animation makes storytelling especially powerful because you can visualize scenarios that would be impossible in a live classroom setting.

Improve Accessibility in Your Animated Educational Videos

Accessibility is increasingly important in digital education. A high-quality animated educational video maker should allow you to implement inclusive design principles.

Best practices include:

• Adding accurate closed captions
• Using high-contrast colors
• Avoiding rapid flashing elements
• Including descriptive narration
• Providing downloadable transcripts
• Translating the video into multiple languages

Accessible videos:

• Support diverse learners
• Meet compliance standards
• Improve SEO through searchable transcripts
• Increase watch time and engagement

Search engines can index transcripts, which helps your animated educational video rank for additional long-tail queries.

Add Interactive Elements to Reinforce Learning

While animated educational video makers primarily create video content, you can pair your videos with interactive components to increase effectiveness.

After the video:

• Include quizzes
• Add reflection questions
• Embed discussion prompts
• Provide downloadable worksheets
• Link to practice exercises

Interactive reinforcement increases retention and transforms passive viewing into active learning.

If your animated educational video maker supports embedded hotspots or clickable elements, use them strategically to pause the video and prompt engagement.

Using Animated Educational Videos for Different Audiences

An animated educational video maker isn’t limited to K–12 education. These tools are increasingly used across industries.

K–12 Classrooms

• Concept explanations
• Curriculum support
• Homework review
• Flipped classroom models

Higher Education

• Lecture summaries
• Research visualizations
• Online course modules
• Lab demonstrations

Corporate Training

• Compliance training
• Safety procedures
• Onboarding programs
• Software walkthroughs

Healthcare Education

• Patient education
• Medical device training
• Continuing education

Nonprofit & Public Awareness

• Advocacy campaigns
• Educational outreach
• Community training

This versatility makes animated educational video makers valuable for organizations beyond traditional schools.

Measuring the Success of Your Animated Educational Videos

To determine whether your animated educational video maker is delivering real value, track measurable outcomes.

Key performance indicators (KPIs) include:

• Student quiz scores before vs. after viewing
• Completion rates
• Watch time
• Replay frequency
• Engagement metrics (comments, shares, discussion participation)
• Reduced support questions

In online learning environments, analytics provide powerful insight into how learners interact with your videos.

If students consistently drop off at a specific timestamp, you may need to adjust pacing or clarity in that section.

Data-driven iteration helps improve the long-term effectiveness of your animated educational content.

The Psychology Behind Animated Learning

Why does an animated educational video maker work so well?

Because animation activates multiple cognitive channels simultaneously.

According to multimedia learning theory:

• Visual processing and auditory processing occur in separate pathways.
• When both are activated strategically, retention improves.
• Animation reduces abstract thinking load by visualizing concepts directly.

Animation also helps learners build mental models faster.

Instead of imagining molecular movement, historical timelines, or geometric transformations, students see them unfold visually.

This reduces cognitive strain and improves comprehension.

How AI is Changing Animated Educational Video Makers

Modern animated educational video makers are incorporating AI-driven features to speed up production.

Emerging capabilities include:

• Automated script generation
• AI voiceover synthesis
• Smart scene suggestions
• Auto-captioning
• Text-to-animation conversion

These tools lower the technical barrier for educators while maintaining high production value.

However, human creativity and instructional strategy remain essential for producing effective learning content.

AI accelerates production — but strong pedagogy ensures impact.

SEO Benefits of Using Animated Educational Videos on Your Website

If you are embedding animated educational videos on your website, they can improve your search visibility when optimized correctly.

Best practices include:

• Adding keyword-rich titles and descriptions
• Embedding transcripts below the video
• Writing detailed supporting blog content
• Adding schema markup for video content
• Optimizing thumbnail images

Search engines prioritize pages with:

• Higher dwell time
• Engaging multimedia
• Structured content
• Clear topic authority

By using an animated educational video maker and embedding that content strategically, you improve both learning outcomes and organic traffic.

When to Use a Custom Animated Educational Video Service

While DIY animated educational video makers are powerful, there are situations where a custom animation service may be better.

Consider outsourcing when:

• You need complex 3D visualization
• Your topic requires precise scientific accuracy
• Your branding needs to be highly polished
• You’re creating a flagship educational campaign
• You lack internal design resources

Custom educational animation ensures your content stands out in competitive educational markets.

Final Thoughts on Using an Animated Educational Video Maker

An animated educational video maker is more than a convenience tool — it’s a strategic asset for modern learning.

When used intentionally, it can:

• Improve student comprehension
• Increase engagement
• Support multiple learning styles
• Expand access to education
• Strengthen digital content strategy
• Improve SEO visibility
• Scale learning programs efficiently

Whether you’re an educator, instructional designer, corporate trainer, or nonprofit leader, animated educational videos provide a powerful way to communicate complex ideas clearly and memorably.

The key is not just creating animation — but designing purposeful, learner-centered animated experiences.

Still have questions about animated educational video makers?

Do you have a question about animated educational video makers that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an animated video making service that can be used to create educational animations. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Animated commercials are a powerful way to engage audiences and communicate your brand message. They are fun, engaging, and can help you stand out in a crowded market. In this guide, we’ll explore the benefits of making animated commercials, provide examples, and answer common questions about how much they cost, how long they take to make and how to make animated commercials that are memorable.

Hire Video Igniter’s Animators To Create Animated Commercials Like This

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different kind of animated commercial? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How to make an animated commercial?

Here’s a brief overview of the process to make an animated commercial:

Determine your target audience and marketing objective

Before you start creating your animated commercial, it’s important to specify your target audience, what you want to communicate, what you want to show and what you want to achieve with the advertisement.

Hire An Animator, A Studio, or VideoIgniter.com

Now that you know what kind of commercial you want to make, you can start looking for an animator that’s capable of producing the type of animation you envision.

Check out this companion article for more tips on how to hire an animator.

Develop The Script

After you’ve hired an animator to help with your project, it’s time to develop your script. You can write it yourself and save some money on your production budget. Or you can hire your animator to create it for you. In either case, your script should be concise, engaging, and convey your message clearly.

Create A Storyboard

A storyboard is a sequence of sketches and instructions that explain what sorts of visuals our production team will create for each part of your script. You can create the storyboard yourself using our storyboard template or you can hire an animator create it for you.

Download Video Igniter’s Free Storyboard Template

Develop Concept Art

There are many different animation styles to choose from, including 2D, 3D, motion graphics, frame-by-frame and stop-motion. Our art team will help you design custom concept art that suits your brand and budget.

Create Illustrations

After the concept art is approved, our art team will create all of the custom illustrations for your animated commercial. You get an opportunity to review them and request revisions before approving the art for production.

VoiceOver & Music

Our team will audition voiceover talent and identify soundtracks that will enhance the presentation of your animated commercial. Let us know which voiceover artist you prefer and we’ll oversee the recording of the full voiceover. You get a chance to listen to it and request revisions before approving the recording for production.

Animate

Now that the voiceover and illustrations are approved, we can animate your commercial!

Review & Edit

Once the animation is complete, give it a detailed review (ideally with members of your target audience) and send us your feedback. We’ll incorporate your revisions and render out the final draft for you to use.

What are the benefits of making animated commercials?

1). Increased engagement: Animated commercials are visually appealing and can capture the viewer’s attention quickly. They are more likely to be shared on social media, increasing your brand’s exposure.

2). Cost-effective: Compared to live-action commercials, animated commercials are often less expensive to produce. You don’t need to hire actors, rent locations, or purchase expensive equipment.

3). Flexibility: Animated commercials allow for flexibility in visual storytelling, making it easier to convey complex ideas in a simple and easy-to-understand way.

4). Brand recognition: Animated commercials can help increase brand recognition and build brand loyalty through memorable characters and visuals.

5). Versatility: Animated commercials can be used in various marketing channels, including TV, social media, and your website. They can also be repurposed into shorter clips, GIFs, or memes, extending their reach.

How To Make Your Animated Commercial Memorable

Earlier, we explained how to make an animated commercial – but how to you make an animate commercial that is effective and memorable? Here are some tips to keep in mind when developing the script, storyboard and visual style for your animated commercial:

Keep it simple

A clear and concise message is key to making a memorable animated commercial. Keep the storyline simple. Stay focused on the main message you want to communicate.

Focus on storytelling

Develop a narrative that connects with your target audience emotionally and keeps them engaged.

Use music and sound effects

Music and sound effects enhance the overall impact of your animated commercial. Watch a commercial with just a voiceover and no music and you’ll feel how awkward, empty and lifeless the commercial is without music and light sound effects.

Use memorable characters

Animated characters can make your commercial more memorable and relatable. If you don’t already have a mascot for your brand, develop a custom character that embodies your brand’s values & personality in a way that your audience can connect with.

Create a unique visual style

An animated commercial with a unique visual style can help your message stand out from the rest. Develop a distinct look and feel that reflects your brand’s personality and captures the audience’s attention.

Use humor

Humor is a great way to make your animated commercial memorable. Use humor that is relatable to your target audience and that aligns with your brand’s values.

Keep it short

A shorter animated commercial is more likely to be remembered. Keep the commercial under 30 seconds if possible to ensure it’s memorable and impactful.

What does it cost to make an animated commercial?

The cost of creating an animated commercial varies depending on several factors like: animation style, length, complexity, and production quality.

A simple 2D animated commercial can cost as little as $5,000-$15,000, while a complex 3D animated commercial can cost upwards of $100,000.

How long does it take to make an animated commercial?

The time it takes to make an animated commercial depends on the project’s complexity and length. On average, a 30-second 2D animated commercial can take anywhere from 3 to 6 weeks to complete. A 3D animated commercial takes 2-3x more time to produce.

What does it cost to run an animated advertisement media campaign?

The cost of running an animated media ad campaign depends on several factors, including:

• The platforms you advertise on…
• The duration of the campaign…
• And your target audience.

On average, a social media campaign can cost between $2,500-$25,000/month while a TV commercial can cost upwards of $100,000 for a single placement.

Check out these companion articles for a deep dive on video marketing and video promotion services Video Igniter can help you with.

Where To Use Your Animated Commercial For Maximum Impact

Creating a great animated commercial is only half the battle. To get the best return on your investment, you need to distribute it strategically across the channels where your audience already spends time. An animated commercial isn’t just for TV—it can be adapted and deployed across dozens of digital touchpoints.

Start with your website. Placing your animated commercial on your homepage or key landing pages can instantly improve engagement and conversion rates. Visitors understand your offer faster when they see it explained visually.

Next, consider social media platforms like LinkedIn, Instagram, TikTok, Facebook, and YouTube. Each platform has its own optimal video length, aspect ratio, and style. For example:

• Square or vertical animated commercials perform better on mobile-first platforms.

• Short, punchy versions work well for TikTok and Instagram Reels.

• Slightly longer, more informative cuts can succeed on YouTube and LinkedIn.

You can also use animated commercials in email marketing campaigns. Adding the word “video” to an email subject line often increases open rates, and including a short animated commercial can improve click-through rates.

Other high-impact placements include:

• Trade show displays and event screens

• Sales presentations

• App store listings

• Digital billboards

• Pre-roll ads on streaming platforms

By planning distribution ahead of production, you can design your animated commercial in multiple formats and lengths, ensuring it performs well everywhere it appears.

How To Adapt One Animated Commercial Into Multiple Ads

One of the biggest advantages of animated commercials is how easy they are to repurpose. A single 30-second animated commercial can be transformed into a full suite of marketing assets.

For example, you can create:

• A 6-second bumper ad for YouTube

• A 10-second social media teaser

• A silent, captioned version for autoplay feeds

• A vertical cut for Instagram Stories or TikTok

• GIFs or short loops for display ads

• Still frames for banner ads or thumbnails

Because everything is created digitally, your animation team can quickly re-edit scenes, adjust timing, or swap text to create multiple variations. This makes animated commercials especially efficient for campaigns that require frequent testing or updates.

Repurposing also improves brand consistency. Instead of creating separate visuals for each channel, you maintain the same characters, colors, and messaging across all touchpoints.

Key Metrics To Track For Animated Commercial Performance

To improve the effectiveness of your animated commercial over time, it’s important to track performance metrics. These insights help you understand what’s working and what needs adjustment.

Common metrics include:

View-through rate (VTR):
The percentage of viewers who watch your animated commercial to completion. A higher VTR usually means your content is engaging.

Click-through rate (CTR):
Measures how many viewers clicked your call-to-action after watching the animated commercial.

Conversion rate:
Tracks how many viewers completed your desired action—such as signing up, purchasing, or requesting a demo.

Cost per conversion:
Helps you understand the financial efficiency of your animated commercial campaign.

Engagement metrics:
Likes, shares, comments, and watch time can reveal how your audience feels about your content.

By analyzing these numbers, you can create improved versions of your animated commercial. For example, if viewers drop off early, you may need a stronger hook in the first few seconds.

Best Lengths For Animated Commercials By Platform

While many animated commercials are around 30 seconds long, the ideal length depends on where the ad will run. Tailoring the duration to each platform can significantly improve results.

6 seconds:
Best for YouTube bumper ads and quick retargeting campaigns.

10–15 seconds:
Ideal for Instagram, TikTok, and short social media placements.

20–30 seconds:
A standard length for most online ads, pre-roll placements, and TV spots.

45–60 seconds:
Works well for more complex products or brand storytelling on YouTube, websites, or landing pages.

When planning your animated commercial, it’s smart to design a master version that can easily be trimmed into shorter cuts. This approach maximizes flexibility and extends the lifespan of your campaign.

How Animated Commercials Support Brand Consistency

Animated commercials are especially effective for brands that want a consistent, recognizable identity across all marketing materials.

With animation, you can define:

• A signature color palette

• A custom character or mascot

• A unique motion style

• Consistent typography and iconography

Once these elements are established, they can be reused in future animated commercials, explainer videos, social posts, and presentations. Over time, audiences begin to recognize your visual style instantly, even before they see your logo.

This level of consistency is harder to achieve with live-action commercials, where lighting, locations, actors, and production crews can vary from shoot to shoot.

Common Mistakes To Avoid When Creating Animated Commercials

Even well-intentioned animated commercials can fall flat if certain mistakes are made. Avoiding these pitfalls will help you produce a stronger, more effective ad.

Overloading the message
Trying to communicate too many ideas at once can confuse viewers. Focus on one clear takeaway.

Weak opening hook
If the first few seconds aren’t compelling, viewers may scroll past your animated commercial.

Inconsistent branding
Using colors, fonts, or styles that don’t match your brand identity weakens recognition.

No clear call-to-action
Every animated commercial should tell the viewer what to do next—visit a website, download an app, or make a purchase.

Ignoring captions
Many people watch videos without sound, especially on social media. Captioning ensures your message is understood.

By planning carefully and working with experienced animators, you can avoid these common issues and produce an animated commercial that delivers measurable results.

Conclusion

Animated commercials are an effective marketing tool that can help you achieve your marketing objectives. By following the steps outlined in this blog post, you can create an engaging and visually appealing commercial that resonates with your target audience. Remember to choose an animation style that aligns with your brand and marketing objective, and don’t forget to measure the campaign’s success to refine your approach in the future.

Still have questions about animated commercials?

Do you have a question about animated commercials that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video or explainer video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Commercial Producer In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you’re looking to create a 2D animated video, you may be wondering where to find and how to hire a 2D animator. In this guide, we’ll answer some common questions about 2D animators for hire including:

– Where can I hire a 2D animator?

– What does it cost to hire 2D animators?

– How do you hire 2D animators?

– How do you work with a 2D animator?

… and more!

Hire Video Igniter’s 2D Animators To Create Videos Like This

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of 2D animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Where else can I find a 2D animator for hire?

There are several ways to find 2D animators for hire:

1). Freelance websites: Websites such as Upwork, Freelancer, and Fiverr have a large pool of freelance 2D animators available for hire.

2). Social media: You can also find 2D animators on social media platforms, like Twitter, LinkedIn, YouTube, Vimeo, and Instagram.

3). Online creative communities: Websites like Behance and Dribbble enable digital creators to showcase their portfolios to the world.

4). Google

5). VideoIgniter.com – that’s us!

What does it cost to hire 2D animators?

The cost of hiring a 2D animator depends on several factors, including:

1). Experience: Experienced animators with a strong portfolio may charge higher rates than those who are just starting.

2) Complexity: The complexity of the animation project will directly affect the cost. The more complicated and detailed the visual style and motion, the more hours it will take from senior level animators to complete the job.

3) Deadlines: Tight deadlines may also impact the cost if animators need to work overtime to meet the deadline. Rush Delivery Animation is available if you need to speed up production.

On average, 2D animators charge anywhere from $25 to $150 per hour, or a flat fee ranging from $500 to $25,000 or more, depending on the project.

Deep Dive: How Much Does It Cost To Hire An Animator?

How do you hire 2D animators?

When hiring a 2D animator, it’s important to follow these steps:

1). Determine what you want to create: Before you hire a 2D animator to make your video, you first need to think through what you want to create. That way, when you’re searching for 2D animators, you can identify if they have the right production skills to make the video you envision.

2). Review their portfolios: Look for an animator who has experience creating 2D animations similar to the visual style you have in mind.

3). Check References & Testimonials: Check to see if they have any testimonials or if they can provide references to speak with their previous clients.

4). Discuss the project: Once you’ve identified a potential animator, discuss the project’s scope, timeline, and budget to ensure you’re on the same page.

5). Sign a contract: A contract protects both you and the animator. It should include the project’s scope, timeline, payment terms, and any other important details relevant to your project.

How do you work with a 2D animator to create a video?

After you’ve hired a 2D animator, here’s what to expect during the production experience:

1). Kickoff Call / Questionnaire: Your 2D animator will schedule a call and or send you a questionnaire to learn more details about your project.

Download Video Igniter’s Free Script Writing Template

2). Concept & Script: The animator will work with you to develop a concept and script for your video.

3). Storyboard: The animator will create a storyboard that outlines the visual elements of the animation.

4). VoiceOver & Music: Review voiceover auditions and soundtrack options for your 2D animated video.

5). Illustration: The animator will create concept art to help define the visual style. Once you approve the concept art, they create all of the illustrations for your video.

6). Animation: The animator will create the animation based on the storyboard using the approved illustrations.

7). Revisions: Review the animation and provide feedback for revisions.

8). Final delivery: After your revisions are integrated, you will receive the final draft from the animator.

Check out this companion article for a more in depth look at how to make a 2d animated explainer video.

How long does it take a 2D animator to make a video?

The time it takes a 2D animator to create a video depends on the project’s complexity and length. On average, a 30-second animation can take anywhere from 2 to 4 weeks to complete, while a 2-minute animation can 6-8 weeks (or more). It’s important to discuss the timeline with the animator upfront to ensure that the project is completed on time. Rush delivery is available if you need to speed up production.

What Types of Projects Should You Hire 2D Animators For?

Hiring professional 2D animators for hire makes sense for far more than just explainer videos. Businesses across industries use 2D animation because it’s flexible, scalable, and cost-effective compared to live action or 3D.

Common projects where hiring a 2D animator delivers the most value include:

• Explainer videos for SaaS, startups, and enterprise products

• Marketing and promotional videos for ads, landing pages, and social media

• Training and onboarding videos for internal teams

• Educational content for e-learning platforms and courses

• App and UI walkthroughs that visually explain workflows

• Brand storytelling videos that communicate mission, vision, and values

• Animated social media content for LinkedIn, YouTube, TikTok, and Instagram

If your message requires clarity, consistency, and visual storytelling—hiring a 2D animator is usually the right move.

Freelance 2D Animators vs Studios: What’s the Difference?

When searching for 2D animators for hire, you’ll typically choose between freelance animators and animation studios. Each option has advantages depending on your needs.

Freelance 2D Animators

• Best for smaller, clearly defined projects

• Lower upfront cost

• Limited capacity and availability

• Often handle only one part of production (animation, not strategy)

2D Animation Studios

• End-to-end production (strategy, script, design, animation, delivery)

• Dedicated project management

• Scalable teams for larger or ongoing work

• More reliable timelines and consistency

If you need speed, polish, and a predictable process—especially for marketing or commercial use—most companies prefer working with a studio rather than managing multiple freelancers.

What Software and Tools Do Professional 2D Animators Use?

Experienced 2D animators for hire rely on industry-standard tools that ensure high production quality and future-proof files. Common tools include:

• Adobe After Effects – motion design and animation

• Adobe Illustrator – vector illustration and assets

• Toon Boom Harmony – character animation

• Adobe Animate – frame-by-frame and interactive animation

• Cinema 4D (for hybrid projects) – 2D + light 3D workflows

When hiring a 2D animator, it’s worth asking what software they use and whether you’ll receive editable source files upon project completion.

How to Evaluate a 2D Animator’s Portfolio (Beyond Visual Style)

A polished portfolio is important—but it’s not the only thing that matters when hiring 2D animators for hire.

Look for:

• Clarity of storytelling – Does the animation clearly communicate ideas?

• Consistency – Are multiple videos at a similar quality level?

• Business relevance – Have they worked with brands, products, or industries similar to yours?

• Motion quality – Smooth transitions, timing, and pacing matter more than flashy visuals

• Problem-solving – Do examples show complex ideas being simplified?

A great 2D animator doesn’t just animate—they solve communication problems visually.

Ownership, Licensing, and Usage Rights (Often Overlooked)

One of the most important questions to ask when hiring 2D animators is: Who owns the final animation?

Make sure your agreement clearly states:

• You retain full commercial usage rights

• Whether source files are included

• If music, fonts, or assets are properly licensed

• Where the video can be used (ads, social, TV, website, presentations)

Professional studios will proactively address licensing and ownership so there are no surprises later.

Red Flags to Watch Out for When Hiring 2D Animators

Not all 2D animators for hire are created equal. Be cautious if you notice:

• No clear production process

• Extremely low pricing without explanation

• Poor communication or slow responses

• No contract or scope definition

• Overuse of templates presented as “custom animation”

• Refusal to show real client work or testimonials

Hiring based on price alone often leads to delays, rework, or subpar results.

How 2D Animation Scales for Growing Companies

One major advantage of hiring professional 2D animators is scalability. Once a visual style is established, teams can quickly produce:

• Video series

• Product updates

• Feature announcements

• Social media cutdowns

• Localization for different markets

This makes 2D animation especially valuable for SaaS companies, franchises, and brands producing ongoing content.

Why U.S.-Based 2D Animators Matter for Business Projects

While remote teams exist worldwide, many businesses prefer hiring U.S.-based 2D animators for reasons like:

• Easier communication and time zone alignment

• Familiarity with U.S. marketing standards

• Stronger IP and contract protection

• Faster feedback cycles

For high-stakes marketing or brand videos, these factors often outweigh small cost differences.

Final Thoughts on Hiring 2D Animators

Finding the right 2D animators for hire is about more than visuals—it’s about choosing a partner who understands storytelling, marketing goals, and production realities. Whether you hire a freelancer or a studio, investing in experienced 2D animators pays off through clearer messaging, stronger engagement, and content that works across platforms.

If you’re planning an animated video and want reliable quality, timelines, and results, working with a professional 2D animation team can make all the difference.

2D Animator For Hire

The following resources are popular among people researching and reading about how to 2D animators for hire:

• How To Make A 2D Animation
• 2D Animation Studio FAQ
• How and Where To Find a 3D Animator For Hire

Still have questions about 2D animators for hire?

Do you have a question about 2D animators for hire that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

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