Marketing Video Animation: How to Grow Your Business With Video

Table of Contents

Looking for new ways to make your marketing stand out – try video animation! Custom animated videos can help your business improve conversions at every stage of your marketing funnel. In this article, we answer the most frequently asked questions about animated marketing videos including how to make them and how to use them to improve your marketing.

Animated Marketing Video Examples

Here are some examples of animated marketing videos you can get from Video Igniter. Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How can video animations help my marketing?

Gain More Awareness

Marketers use animated videos to help generate awareness because they’re eye catching and short. Concise animated videos draw in people’s attention and viewers are more likely to stick around for the full 5 – 30 second animated video. If they’re intrigued by your animation, they’re more likely to visit your website to watch a longer, more detailed explainer video.

Generate Leads

Animated promotional videos and marketing animation videos are designed to create a compelling narrative designed to encourage viewers to take action and learn more about becoming your customer. A lot of this comes down to marketing strategy and great script writing. You can also increase your odds of generating a lead from people who watch your animated video by adding an email capture form to your video player.

Nurture Leads To Close More Sales

Educational animated videos make it easier for people to learn new information because they’re fun to watch and the animated illustrations are designed to help create visual metaphors that explain the content and make it easier to retain and remember the information. By providing easy-to-consume educational marketing content on your website and in your lead nurturing campaigns, you are making it easier for your leads to decide if they should become a client of yours.

How To Make An Animation Video for Marketing

Script

First, we’ll send you a questionnaire to understand what you want your marketing video to be about. After we review your responses, we’ll use that information to develop the script for your animation. We’ll send you the first draft when it’s ready in 2-4 days. We recommend reviewing the script with your internal team and members of your target audience to see if it resonates with them. Once you collect everyone’s feedback, send it to us and we will revise your script in 1-2 business days. If you love the 2nd draft as-is, we’ll proceed to the next stage of production. Otherwise, let us know what revisions you want us to make and we’ll continue working with you until you are completely happy with the script.

Download Video Igniter’s Free Script Writing Template

Budget saving & time saving tip:

You can speed up production and save hundreds-thousands of dollars off your production budget if you write the script for your marketing video. Check out our scriptwriting resources where you can download our free scriptwriting template.

Storyboard

Next, we’ll develop the storyboard for your marketing video animation. What is a storyboard? A storyboard is like the blueprint for your video. It tells the illustrators what art to create and it tells the animators how to animate the art. It takes 2-5 days to create a storyboard. Then we’ll send it to you for your feedback. Below is a diagram that shows an example of what a page of a storyboard looks like:

Download Video Igniter’s Free Storyboard Template

Send us your feedback to let us know how you want us to revise your storyboard. We’ll revise the storyboard in 1-3 business days and send it back to you for approval or another round of feedback and revisions.

Budget Saving Tip:

You can save hundreds-thousands of dollars off your animated marketing video’s production cost if you create the storyboard yourself. Download our free storyboard creation guide and storyboard template PDF.

VoiceOver

Once the script and storyboard are locked in, we can audition voiceover talent for your video. We’ll select 1-5 people to record auditions for your voiceover. This way, you can hear what kind of energy and presentation they will bring to your script. After you select your preferred voiceover talent, we will have them record the full voiceover and we will acquire the appropriate broadcast rights to use the voiceover in your marketing video. You will get an opportunity to review the full voiceover and request edits before approving it for production.

Soundtrack

We’ll also select a handful of soundtracks that we think will enhance the presentation of your marketing video. Give them a listen and let us know which one you prefer. Then we’ll acquire the appropriate broadcast license to use the soundtrack in your animated marketing video. Not sure which one works best? We can help you preview the options when the first draft of your video is ready to review.

Read this guide for more tips on how to pick out an animated video soundtrack.

Illustrations

After your storyboard is approved, our art director will begin developing custom concept art for your video. They will review your branding and any style references you provided. Then, they will select a key scene from your storyboard and design that scene using one or more unique visual styles. Give them a review and let us know your honest feedback about the concept(s).

If you love one of the concepts as is, we’ll use it to develop the rest of the art in that style.

Do you like details from multiple pieces of concept art? Let us know what they are and we’ll use that information to develop a new piece of concept art for you to review. We will continue to work with you to refine the new concept art until you are completely happy with it.

Not a fan of any of the concepts? That’s ok! Share your honest feedback and we’ll use it to develop fresh concept art for you to review. We will continue to work with you until you end up with a visual concept that you are thrilled with.

After the concept art is approved, our illustrators will create all of the art for your animated video and give you an opportunity to review and request edits before approving the art for animation.

Animation

Now that the illustrations are approved and the voiceover is good to go, it’s time to animate! Animation takes about 1 week for each minute of video we are animating. Larger projects (over 2 minutes) will add additional animators to the project to speed up animation. When the first draft is ready, we recommend reviewing it with your internal team and members of your target audience to ensure everything looks great and makes sense. Collect everyone’s feedback and send it to us to address the final edits and deliver the final draft to you.

How long does it take to make a marketing animated video?

Marketing video animations take about 3-8 weeks to create a 2D animated video. If you want to make a 3D animated video, we recommend allocating at least twice as much time to get your marketing video produced. Want your video produced quick? Read about rush delivery animation and then contact us to get a custom quote.

Explainer Video Production Timeline

For a deep dive on how long each stage of the animated video production workflow takes and what to expect at each stage of production, check out this companion article:

https://videoigniter.com/understanding-the-animation-production-workflow-how-to-turn-your-idea-into-an-animated-video/

How to make the most of my animated marketing video?

If you’re outsourcing the production of an animation, these resources will help ensure your project goes as smooth as possible. Is your animated video being created to help serve a business objective or initiative? We also included resources to help you improve the marketing outcomes of your video animation.

How to find the best animation producer for your marketing video?

Selecting the right animated video producer is a key decision in the animated video production workflow. These resources will help you figure out the right animation producer and animation style for your timeline and budget:

9 Things to Look For When Hiring An Animator to create an explainer video.
How to outsource an animated explainer video project?
How to hire an animator?
Pros and Cons of Different Animation Styles
What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
What goes into production cost of an explainer video?
Learn the types of online animated video makers.
Need your video fast? Learn about rush delivery.
What is Video Igniter Animation?

What does it cost to make a cartoon marketing video?

Animated videos usually cost a few thousand dollars to produce a single minute of animation. Pixar’s 90 minute animated movies cost over $100,000,000 to produce. The Simpsons (used to) cost ~$22,000-$28,000 to produce the art and animation for each minute of the show – and that doesn’t factor in the cost of script writing, storyboarding or the expensive voiceover talent.

But what about an animated video for your company’s marketing? These videos tend to cost between $1,500-$7,500 to produce each minute of animation. If you spend less than that, you’ll end up with a cheap looking animated video that can deliver a negative perception of your brand. It’s easy to spend over $10,000 to create a 2D or 3D animated video. But with proper planning, it’s possible to produce a stellar looking animation while keeping your budget down to $3,000-$7,500/min.

Looking for pricing information? Request access to our newest price sheet here.

Or, contact us to get a custom quote.

To learn more about what goes into the cost of an animated video, check out this companion article: https://videoigniter.com/cost-of-an-explainer-video/

Budget saving tips for your animated marketing video:

Write your script

You can save hundreds-thousands of dollars off your production budget by writing your own script. Check out all our scriptwriting resources here.

Create your storyboard

Same story for your storyboard. Lots of budget saving to be had if you create your own storyboard. Check out our storyboard template and storyboard creation guide here.

Record your own voiceover

Check out 1:31 in the video below to learn how you can record your own professional sounding voiceover for free without having to buy any fancy equipment or special software:

Use stock assets

Not every part of your marketing video animation needs to be custom made. Consider asking your video animator if they can help reduce your production cost a little by using some stock images, videos, text, icons, clip art and pre-made 3D models. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.

Use free (legal) music from these sites:

Incompetech

Facebook Sound Collection

Resources on how to make cheap animated marketing videos

How to make cheap animated explainer videos.

Make animated marketing videos for free

How to make animated videos for free.

How to Promote and Distribute Your Marketing Video Animation

Creating a great animated marketing video is only half the battle—distribution is just as important. Once your video is finalized, it’s time to get it in front of the right audience:

Website Optimization

Add your marketing video animation to key pages on your site—like your homepage, product pages, landing pages, and blog articles. Videos can improve on-page engagement, reduce bounce rates, and increase conversions. Be sure to:

Include keyword-rich video titles and descriptions.
Use schema markup for video SEO.
Host your video on fast-loading platforms like Vimeo or Wistia if page speed is a concern.

Social Media Platforms

Upload shorter versions of your animated video to platforms like Instagram, TikTok, LinkedIn, and Facebook. Tailor the aspect ratio and video length for each platform. Include subtitles and a strong hook in the first 3 seconds to improve engagement.

Email Campaigns

Embedding a thumbnail of your animation in emails can increase click-through rates by 200–300%. Use animated GIFs as teasers, or link directly to your full video hosted on a landing page.

Paid Advertising

Use your marketing animation in Facebook Ads, YouTube Pre-Roll, or Google Video Ads to drive targeted traffic. Short 6–15 second versions often perform better for paid ads.

Marketing Video Animation and SEO: What You Need to Know

Marketing video animation isn’t just a conversion tool—it’s also an SEO booster when used correctly. Search engines increasingly prioritize video-rich content because it improves user engagement metrics like time on page.

To optimize your marketing animation for SEO:

Host the video on your domain and embed it using an SEO-friendly player.
Use a keyword-optimized video title, description, and transcript. Include the keywords you want to rank for in the metadata.
Add video schema markup (structured data) to help Google understand your content and index it properly.
Create a dedicated landing page for your video and promote it with internal links to increase discoverability.

How to Measure the Success of Your Marketing Video Animation

Once your animation is live, use these metrics to measure how well it’s helping your business:

Engagement Metrics

View-through rate: How much of your video people watch. A high drop-off early on might mean your intro needs improvement.
Play rate: The percentage of visitors who click play on the video.
Average watch time: Indicates how compelling your content is.

Conversion Metrics

Click-through rate (CTR): Are viewers taking action after watching?
Leads/sales generated: Especially when integrated with lead capture or eCommerce flows.

Traffic Sources

Track which distribution channels (social, email, paid, SEO) drive the most qualified views and engagement.

A/B Testing

Test different intros, thumbnails, and calls-to-action to improve your animation’s effectiveness. Tools like Wistia, Vimeo Pro, or Vidyard make this process simple.

Industry-Specific Use Cases for Marketing Video Animation

Marketing video animation isn’t one-size-fits-all. Tailoring content to your industry can lead to higher engagement and conversions. Here are a few examples:

Healthcare & Wellness

Use animated explainers to simplify complex treatments or showcase wellness programs.
Create animated FAQs for telehealth platforms to ease patient onboarding.

SaaS & Tech

Demo new features using sleek 2D or motion graphics animation.
Use onboarding videos to reduce customer churn and support tickets.

Education & eLearning

Make abstract concepts engaging and memorable.
Use modular video animations in LMS systems to break up dense material.

Finance & Insurance

Build trust by explaining policies and benefits using approachable characters and metaphors.
Use whiteboard-style videos to break down financial literacy topics.

eCommerce & Retail

Highlight product features and benefits with fast-paced, mobile-optimized animations.
Create seasonal animated campaigns to promote sales and new arrivals.

By aligning your animation with industry-specific needs, you can speak more directly to your audience’s pain points and drive stronger results.

Latest Trends in Marketing Video Animation

Staying current with animation trends ensures your video content feels modern and relevant. Here are a few trends in marketing video animation to watch:

Hybrid Animation Styles
Mixing 2D animation with 3D elements or live-action backgrounds adds depth and realism, perfect for premium product showcases.

Animated UI/UX Demos
For SaaS and mobile apps, animated screen recordings combined with stylized elements are replacing static walkthroughs.

Vertical and Square Formats
With mobile-first platforms dominating attention, marketers are creating videos optimized for 9:16 and 1:1 aspect ratios.

Inclusive & Diverse Characters
Brands are investing in character animations that reflect diverse voices, experiences, and audiences to better connect with their viewers.

Minimalist Motion Design
Clean, bold typography and flat icons with micro-animations are replacing overly complex visual styles. These work well for explainer and educational videos.

Using these trends as creative inspiration can help your animated content feel fresh and stand out in crowded digital environments.

Final Note: Keep Improving Your Animated Marketing Video Strategy

Marketing video animation is an evolving field. As viewer behavior and platform algorithms shift, it’s important to keep learning, testing, and optimizing. Whether you’re testing new formats, repurposing videos into shorter clips, or experimenting with different voiceover tones, ongoing iteration ensures your videos remain an effective part of your marketing strategy. Bookmark this guide and revisit it whenever you plan your next animated marketing campaign.

Marketing Video Animation Production Resources

These resources are popular among people interested in creating animated marketing videos:

How to create animation videos for marketing.

Video Igniter’s animated video production resources.

+160 free resources to help you create animated videos.

What is the Video Igniter animated video production platform?

Video Igniter offers animated video production services online. We’ve modernized the experience of creating a custom animated video to help you save on your production costs, and create custom content faster. We streamline the complex process of making a marketing animation video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your marketing video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including your script and storyboard (if you haven’t already created them yourself).

Need A Marketing Video?
Hire Video Igniter!

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D custom animated video you can imagine.

+20 reasons companies love hiring us to create animated marketing videos.

Animated Marketing Video Demo Reel

Looking For An Explainer Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Marketing Video Animation Success Stories and Testimonials

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

Get in touch about creating your marketing & video animation

Get a quote for us to create your marketing video.

Schedule a call with our production team.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.