How Long Does Explainer Video Production Take?

If you’re wondering how long does it take to make an animated explainer video, you’re in the right place!

Each stage of the production process takes a different amount of time. The length of your video and complexity of the illustrations and motion design also factors in.  This outline presents a breakdown of what to expect during the explainer video production process. You’ll also learn how long each stage of the production process takes.

Explainer Video Production Process Timeline

  1. Pre-Production
  2. Script
  3. Storyboard
  4. Voiceover + Auditions
  5. Soundtrack
  6. Concept Art
  7. Illustrations
  8. Animation

If you have a question about the animated explainer video production process that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

Pre-Production

Before you start looking for an animation studio or freelancer to make your custom animated video, spend some time getting clear about what kind of animation you want to create. We created a guide to help you think through the important details. Once you’ve spent some time identifying the important criteria, you’ll be better prepared to pick out a video animator that can produce the video you want, within your desired budget and timeline.

After you’ve hired a 2D animation studio or Video Igniter to produce your video, we will send you a questionnaire to learn more about your video.

Questionnaire for an animated video project.

While you’re in the pre-production stage, you should also spend some time organizing files like fonts, logos, icons, branding documents and more.

Not sure which animation style is right for your video?  Read out our pros and cons list to learn what’s involved with producing different styles of animated videos:

Animation Style Guide Different Types Of Animated Explainer Videos Video Igniter

Script

Under a normal production timeline, the script writing phase takes about 1 week for an animated video that’s 1 minute long. After the animator learns about your video idea, they will take 1-3 days to create the first draft of the script.

Writing the script for an animated video.

Download Video Igniter’s Free Script Writing Template

When the first draft is ready, take a day or two to review the script and organize your feedback for the production team. Once the writer receives your feedback, they can typically turn around a revised script in 24 hrs or less. Scripts typically take 1-3 rounds of edits to get to the final draft.

If you are writing the script yourself, allow 1-2 weeks for your team to review it and contribute their feedback. Ensure everyone has approved the script before you share it with your production team.

how to write a script for an explainer video

Storyboard

The next step of the explainer video production process is to turn the script into a storyboard. A storyboard is a document that explains what visuals and what motion design needs to happen during every sentence of your script. It’s essentially a blueprint for the design and animation teams so that they know what to create. 

animation storyboard

Download Video Igniter’s Free Storyboard Template

A storyboard for a 1-2 minute video typically takes 1-4 days to produce. Then, it takes about 2-3 days to review the storyboard with the client and incorporate their edits.

You can save money on your production budget by creating your own storyboard. To learn how to create your own storyboard, check out this companion article.  We also have a free storyboard template and storyboard creation guide which you can access here:

Download Our Free Storyboard Creation Guide And PDF Template For Your Animated Explainer Video Project

VoiceOver + Auditions

Once your storyboard is approved, the next step of the animated explainer video production process is to get voiceover auditions for you to review. It takes about 1-3 business days to get voiceover auditions recorded and delivered from multiple artists. You should take a day or two to review the options with your team. Then, notify your animator about which audition is your favorite option. Tell your animation team if you want the voiceover artist to modify their tone when recording the full voiceover.

Your animation team will then get the full voiceover recorded in 1-3 business days. When the VO is ready to review, give it a detailed listen with your team. If you love the voiceover as is, let your animation team know. Otherwise, send them detailed feedback so that the voiceover artist will know which parts to rerecord. Provide specific instructions about how you want them to change the timing, energy or inflection used. It is also helpful to list what time in the recording the changes need to be made.

Recording a voiceover for an animated video.

If you want to save time and a little money on your production budget, check out this video we made with tips on how to record your own professional sounding voiceover – even if you don’t have a studio or a professional microphone.

Soundtrack

Your animation team will also help select soundtracks that will enhance the presentation of your animated video. If you love one of the options, we’ll purchase the broadcast rights. Otherwise, we can select new options or wait until the first draft of your animated video is ready to view. That way, you can preview the video while listening to the different soundtrack options to feel which one is best.

Soundtrack for an animated video

Check out this guide to learn more about where to find soundtracks for your animated video.

Concept Art

After your storyboard is approved, the next phase of the explainer video production process is to create the concept art for your video. Depending on the size of your budget, you can expect to receive 1-5 different visual concepts showing how one scene of your animated video can be designed. This typically takes 2-5 days depending on the # of samples being created and the level of detail used in your animation.  

Animated Video Concept Art

Once you receive your concept art, take a day or two to review the concepts with your team. Let your design team know which style you prefer. If you want to make visual refinements to the styleframe, now’s the time to speak up.  If you like design elements from multiple concepts, tell your design team. They can combine the best design elements into a single visual concept for you to review and approve. This typically takes another day or two for the designers to create and then run by you for approval.

Illustrations

Illustrator for a custom animated video

Now that your concept art is approved, the designers will create the rest of the art for your video. It takes about one week to create all of the art for a one minute animated video. Give your illustrations a thorough and detailed review. It’s important you are happy with the art before animation begins. If you love it as-is, let them you know you approve the art. Otherwise, submit your feedback to the design team and wait 1-3 days for the update. It’s not uncommon to do a 2nd round of edits on the illustrations for an additional layer of polish.

Animation

When the art, soundtrack and voiceover are approved, the animation team will start animating your video. One animator can animate about one minute of 2D animated content in one week. Revisions can typically be turned around in 1-2 days after the animator receives your feedback.

Hiring an animation studio

When you receive the first draft of their video, circulate the first draft among your stakeholders. It’s a good idea to get different people’s impressions and feedback. This way, when you come back with your list of edits, all the ideas are consolidated and can be addressed at once. Going through multiple rounds of revisions at this stage will likely increase your final production cost and the amount of time it takes to get your animation completed.

Post-Production

The final stage of the animated explainer video production process is called, “Post-Production.”  Post-Production includes adding little details like sound effects, or rendering out multiple versions of the video with slight variations (perhaps you want to show a different business location’s address at the end of each video). These kinds of edits are typically simple and take 1-2 days to process after the final draft draft is approved.

Client Expectations and How to Set Realistic Timelines

Client Expectations and How to Set Realistic Timelines

Setting clear and realistic timelines for animated explainer videos is crucial to ensure the project progresses smoothly and meets both the client’s and the production team’s expectations. Often, clients may not be aware of the time commitment required for each stage of the process, from initial scriptwriting to final animation tweaks.

To avoid delays, it’s important to communicate the different phases of the project clearly. For example, the time spent on feedback rounds and revisions should be factored in early on. Be transparent about potential delays and set clear milestones so that both parties are on the same page.

By establishing a realistic production schedule upfront, both the animation studio and the client can ensure a smooth workflow and a timely delivery, reducing the risk of rushed decisions that could compromise quality.

The Impact of Animation Style on Production Time

The Impact of Animation Style on Production Time

The animation style chosen for an explainer video can significantly impact the production timeline. Simple 2D animations often take less time to produce compared to more complex 3D or motion graphics. A simple character animation might require fewer frames and less detailed design work, while a high-quality 3D animation requires detailed modeling, texturing, lighting, and rendering, which takes more time. Additionally, motion graphics with advanced visual effects may involve intricate sequencing and rendering, adding extra production time.

When deciding on the animation style, it’s essential for clients to understand that more elaborate animation styles typically require more time to complete. For businesses looking to meet tight deadlines, opting for a simpler style can help keep the production time shorter while still delivering a high-quality video.

VoiceOver and Audio Considerations

Explainer Video VoiceOver and Audio Considerations

VoiceOvers and sound design are integral components of any animated explainer video, and they play a crucial role in setting the tone of your video. The process of selecting a voice actor, recording the voiceover, and synchronizing it with the animation can add a significant amount of time to the production timeline. Additionally, clients may need to be involved in reviewing and approving the voiceover before finalizing the audio.

Factors like accent, tone, and pacing can all affect the time spent in this phase. Furthermore, sound design, which includes background music, sound effects, and audio mixing, also takes time to perfect. Clients should be prepared for the time it takes to incorporate these elements and ensure that all audio elements align perfectly with the visuals for a seamless final product.

Time for Iterations and Explainer Video Revisions

An animated explainer video typically goes through several iterations and rounds of revisions. After the initial draft is created, the client will usually provide feedback on elements such as animation, pacing, and overall messaging.

The number of revision rounds can greatly impact the overall timeline, so it’s important for both the animation team and the client to agree on the expected number of revisions beforehand. To ensure a quicker turnaround, clients should provide clear, constructive feedback rather than vague or general comments. This allows the animation team to make precise adjustments, rather than spending time trying to interpret unclear instructions. By planning for at least two or three rounds of revisions and setting realistic expectations about feedback time, clients can avoid unnecessary delays.

Pre-Production Time and Its Importance

explainer video pre-production time

Pre-production is a crucial phase in the creation of an animated explainer video, and it can often be the most time-consuming. During this phase, the script is written, the storyboard is developed, and the overall concept for the video is fleshed out.

Clients should understand that skipping or rushing through pre-production can lead to inefficiencies later on in the process. A well-developed script, storyboard, and plan will help ensure that the animation is aligned with the desired message and tone, reducing the likelihood of major revisions later.

Furthermore, the pre-production phase allows the animation team to establish a clear timeline and budget, which sets expectations for the remainder of the project. Clients who invest the necessary time in this phase can enjoy a smoother production process and a more effective final video.

Hiring Freelancers vs. Agencies For Your Explainer Video

Hiring Freelancers vs. Agencies For Your Explainer Video

When choosing between freelancers and agencies for animated explainer video production, it’s important to understand how each option affects the project timeline. Freelancers often have a more flexible schedule and may be able to start and complete a project faster than a larger agency.

However, agencies typically offer a more structured process, with specialized teams handling different parts of the production. This can lead to a higher-quality final product, but it may take longer, as the agency may need more time to coordinate various departments (e.g., animation, sound design, voiceovers).

For clients working with tight deadlines, freelancers may be an attractive option, but for more complex projects requiring specialized skills, an agency might be worth the additional time and investment.

The Role of Feedback in Speeding Up Production

The Role of Feedback in Speeding Up Production

Providing structured and timely feedback is one of the best ways to speed up the production process of an animated explainer video. Delays in receiving feedback or unclear instructions can cause the animation team to spend valuable time revising work that doesn’t meet the client’s expectations.

To avoid unnecessary back-and-forth, clients should provide specific feedback on each aspect of the video, from visuals to pacing to messaging. The more precise and prompt the feedback, the faster the production team can implement the changes, resulting in a quicker turnaround for the final video.

Cultural and Linguistic Considerations in Global Projects

Cultural and Linguistic Considerations in Global Projects

For businesses creating animated explainer videos for a global audience, cultural and linguistic considerations can add additional time to the production process. Localization involves translating the video script, adapting the animation for different cultural contexts, and sometimes even adjusting the voiceover to reflect different accents or dialects.

This process ensures that the video resonates with audiences in different regions while maintaining the integrity of the original message. Clients should factor in the time it takes to localize content when planning their production timeline. Depending on the number of languages and regions involved, localization can add a few weeks to the project timeline, so it’s essential to plan accordingly.

Tracking Progress and Managing Timelines with Project Management Software

Tracking Progress and Managing Timelines with Project Management Software

Using project management software can greatly improve communication and help track the progress of an animated explainer video project. Tools like Trello, Asana, or Monday.com allow both clients and the animation team to set deadlines, track milestones, and communicate in real-time. This helps ensure that everyone is on the same page throughout the production process.

Project management software can also help identify potential delays early on, allowing teams to make adjustments to the schedule before they become bigger issues. Clients who use these tools are more likely to stay informed about their project’s progress and can quickly address any roadblocks that arise.

Finalizing and Distributing the Video

Finalizing and Distributing the Video

Once the animation is completed, there are still a few crucial steps before the video is ready for distribution. The final steps include exporting the video in different formats (such as MP4, MOV, or AVI) for different platforms, performing a quality check to ensure there are no errors, and optimizing the video for web usage. Depending on the platforms where the video will be distributed (e.g., YouTube, social media, website embedding), certain adjustments might be necessary, such as adjusting the video size, aspect ratio, or adding captions. Clients should factor in time for these final steps when planning the project timeline. Having a clear plan for distribution ensures that the video will be properly optimized for the audience and platforms, leading to a successful launch.

Animated Explainer Video Production Resources

Animated Explainer Video Production Resources

Now that you can answer the question, “how long does it take to make an animated explainer video,” here are some additional resources that will help you turn your idea into a custom animated explainer video:

What is Video Igniter Animation?

Video Igniter is an animated video production company that creates 2D and 3D videos. Check out our animated video portfolio to see our latest and greatest creations!

Interested in learning about pricing for your video project? Request access to our pricing page here.

 

Animated Video Demo Reel

Learn The Animation Production Workflow To Make Animated Videos

So, you want to make an animated video, but you have no clue what the animation production workflow is like. This article will give you a breakdown of what the process of making an animated video is like so that you have an idea of what all the animation phases are and how they relate to each other.  This animation step by step guide to getting your idea turned into a custom animated video covers everything from Pre-Production to Production and all the way through Post-Production.

If you have a question about how to make animations that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

Steps for the 2D animation production workflow:

Pre-Production:

1). What do you want to make?

2). Identifying an animator or studio

3). Agree on price & production terms

4). Start Production With a Production Brief

Production:

5). Script

6). Storyboard

7). Voiceover

8). Music 

9). Design

10). Animation + Polish / SFX

Post-Production:

11). Follow through / using your video / AB Testing

3D Animation:

12). Animatic (for 3D animation + VO may happen after)

Animation Pre-Production Workflow:

1). What do you want to make?

The first stage in animation is to figure out what kind of animated video you want to make. Is this going to be a short piece? Or a full on animated movie? What do you want people to feel, experience and do after they watch your video? These are the kinds of things you want to think about first so that you know what kind of animation freelancer or studio would be best suited to produce your animated video. 

Estimated time: hours, days or weeks

 

Animation Style Guide Different Types Of Animated Explainer Videos Video Igniter

2). Identifying an animator or studio

After you’ve thought about what it is you’re actually looking for, take some time to shop around for animation freelancers or animation studios that have experience producing the kind of animation you are looking for. Reach out to them to schedule a call to discuss their creative process, animation production workflow, pricing, and request portfolio samples to ensure they can produce content similar to what you are looking for.

Deep Dive: How to hire a 2D animation company.

Estimated time: Days to weeks

 

Check out our portfolio of animated explainer videos

3). Agree on price & production terms

Quality animated videos cost $1000-$25,000+ per minute for 2D animated videos and $5,000-$50,000+ for 3D animated videos. Before you move forward with any animation steps, make sure you and your animators are on the same page in terms of what the total estimated budget will be and whether or not it will cost extra if you request more than a round or two of edits. Most animators and studios require 25-50% of the budget to be paid up front. Check with them to see if there are any other production terms you should be aware of – including their policy on the # of revisions you get.

Estimated time: Hours or days.

 

Animated Video Production Contract and Timeline

Animation Production Workflow:

4). Start Production With A Production Brief

The next step of the animation production process is to document all your thoughts and ideas to share with the animation team so that they have as much information as possible when they create your script, storyboard and the custom art for your video. Include notes about your ideas for the script, the visuals and what kinds of people will be watching your video.

Estimated time: Hours or days

Animated Video Production Questionnaire

5). Script

The script is the foundation for the rest of the animated video production workflow. It determines the overall length (and cost) of your video and what visuals will need to be created and animated in sync with the voiceover acting or narration. For reference, a 150 word script equals about one minute of video.

Estimated time: Days to weeks

Writing the script for an animated video.

Download Video Igniter’s Free Script Writing Template

6). Storyboard

The storyboard provides blueprints for the design and animation team so that they know what to create during the animation process. Each slide of the storyboard should have a sentence from your script, a rough sketch or mockup of what you want to show in the scene, a list of the assets (audio and visual) that need to be created for this scene, and some bullet points to describe the order of operations of the animation/motion that happens on screen. 

Estimated time: Days to weeks

Download Our Free Storyboard Creation Guide And PDF Template For Your Animated Explainer Video Project

7). VoiceOver

To get a great voiceover for your video, include notes with your script that tell the voiceover artist what kind of energy you want them to use,  how to pronounce difficult words and what sort of pacing they should use. Send your script to multiple voiceover artists and have them record a few sentences so that you can hear and feel how impactful their delivery will be. Once you’ve narrowed it down to your favorite voiceover artist, have them record the full voiceover and review it to see if it needs any slight tweaks. Before you approve the final draft of your voiceover, make sure you are paying for the proper commercial rights (if applicable) to use your voiceover.

Estimated time: Several days to a week.

Recording a voiceover for an animated video.

8). Music 

One of the steps in creating an animation that you don’t want to outlook is carefully selecting the right soundtrack. Music influences the perception of every scene in your video. It sets the mood and enhances viewer perception of your content. Take some time to listen to many different options before making your decision. Sometimes you’ll need to wait until the first draft of your video is ready to get a sense of how the music actually enhances or detracts from your animated video. Other times, studios may select a handful of tracks for you to choose from and let you pick your favorite option. Either way, make sure that the music you use is properly licensed for the places you plan to show your video. Oftentimes, music requires a commercial license if you plan to use the music in a video for paid ads or on your website. 

Estimated time: Days

Soundtrack for an animated video

9). Design

Reviewing art is one of the most exciting phases of the animated video production process. Typically, the animation and design team you work with will create multiple pieces of concept art for you to review. You should pick out your favorites and let the designers know what you like best about them – and what details you may want to refine further. After the designer has perfected one scene in the style of your choosing, they will create the rest of the art for your video and then give you an opportunity to review the art and ask for edits. Ensure you are happy with the style of your art before you move forward with the next animation step in order to avoid extra production costs.

Estimated time: 1-2 weeks for a 1-2 minute long 2D animated video

Illustrator for a custom animated video

10). Animation + Polish / Sound Effects

Now that all the prep work is done, the animators are finally at the part of the animation production workflow where they start applying motion to the custom designed art and sync it to the voiceover and music. Typically, animation studios will allow you to review the first draft and request 1-2 rounds of simple edits while they add sound effects and additional visual touch ups.

Estimated time: 1-2 weeks for 1 minute of 2D animation, 2-4 weeks for frame-by-frame animation, and 2-4+ weeks for 3D animation.

Hiring an animation studio

Animation Post-Production Workflow:

11). Follow Through & Using Your Video

Now that you’ve made it through all the steps of creating an animated video, it’s time to start showing it to people.  If you are using your video for commercial or marketing purposes, we recommend creating alternate intros and ending CTAs (call to action) so that you can A/B test different variations improve the overall conversion rate of your animated video. 

Estimated time: weeks to months

Bonus Stage For 3D Animation:

12). Animatic (for 3D animation)

The 3D animation production workflow usually has an extra step called an animatic – it’s like an ultra rough draft of your animated video composed of static images that are played in sync with the existing voiceover. The purpose of this is to ensure the animation will have the right timing before animators spend time animating. This is particularly useful to gauge the speed for comedic timing and emotional draw.

Estimated Time: days to weeks

Tips for Successful Collaboration

animation process collaboration

Animation production is a collaborative process that requires input from multiple stakeholders, including you (the client), creative directors, animators, voice talent, and more. To ensure your project stays on track and meets expectations, here are a few tips for a successful collaboration:

  • Clear Communication: Set the foundation for a smooth workflow by ensuring everyone understands the project’s vision and objectives from the start. Create a shared project brief that outlines the goals, tone, style, and key deliverables to align all parties involved.
  • Feedback Loops: During the review stages, provide constructive feedback and be as specific as possible. This will help avoid misunderstandings or unnecessary revisions later in the process. Also, make sure feedback comes from the right stakeholders to prevent conflicting directions.
  • Realistic Timelines: Establish timelines early in the process and agree on deadlines for each phase of production. Consider the time needed for revisions and approvals. Proactive planning ensures that everyone’s expectations around time and scope are clear.

Common Pitfalls in Animation Production

Common Pitfalls in Animation Production

While animation production is an exciting and creative process, there are several common challenges that can arise. Here are some pitfalls to watch out for and how to avoid them:

  • Scope Creep: As the project evolves, it’s easy for the scope to expand, whether due to new ideas, additional features, or changes in direction. To prevent this, make sure to clearly define the scope at the beginning and agree on the parameters for revisions. If changes need to be made, discuss how they may impact timeframes and budgets.
  • Miscommunication: Misunderstanding between the team and the client about project goals or expectations can derail progress. To avoid this, keep communication open and regular. It’s helpful to summarize meetings with action points or next steps in writing, so nothing gets lost in translation.
  • Unrealistic Timelines: Underestimating how long a project will take can lead to stress and subpar results. Ensure that timelines account for each stage of the process, from ideation and scripting to animation and final revisions. Be realistic about how much time will be required to deliver a polished, high-quality product.

Animation Production Cost Breakdown

Animation Production Cost Breakdown

Animation production costs can vary based on several factors. Here’s a general breakdown of what might influence pricing:

  • Style of Animation: 2D animation is generally more affordable than 3D animation. However, 2D animation can be complex depending on the level of detail, so it’s important to define your needs early on. Motion graphics tend to be more cost-effective compared to full character animation.
  • Video Length: Longer videos require more time for both animation and revisions, so they tend to cost more. Short, punchy videos (30-60 seconds) are more affordable, but for complex storytelling, longer formats may be necessary.
  • Level of Detail: Highly detailed visuals, intricate motion designs, or 3D elements will increase production time and cost. If you need a high-end, hyper-realistic design, be prepared for a higher budget.
  • Number of Revisions: The more rounds of revisions, the higher the cost. Try to consolidate feedback to minimize revisions and streamline the process. Some animators charge a flat rate for a set number of revisions, while others may charge hourly rates for extra work. You can read about Video Igniter’s unlimited revisions policy here.

Post-Production Tips

Post-Production Tips

Once your animation is complete, it’s time for the finishing touches. Here are a few key post-production tips to elevate your animation:

  • Editing: Review the animation for pacing and flow. The timing of keyframes, transitions, and effects needs to align with the video’s message. Consider tightening any unnecessary moments for maximum impact.
  • Sound Design: Audio plays a critical role in animation. Music, sound effects, and voiceovers should complement the visuals and help communicate the tone of the piece. Use royalty-free music or hire a composer to ensure you have the rights to the music.
  • Color Grading: Enhance the animation’s visual appeal with color grading. This process can make the colors more vibrant or subtle, depending on the tone you’re aiming for. It also ensures that your animation looks polished across different viewing devices.
  • Exporting for Platforms: If the animation is being shared on different platforms (social media, website, etc.), be sure to export the video in various formats and sizes to ensure it plays smoothly. For instance, a square version of the video might work best for Instagram, while a landscape format is ideal for YouTube.

Animation Production Workflow Resources

Now that you understand what the animation production workflow is like, here are some additional resources to help you get your idea turned into a custom animation:

What is Video Igniter Animation?

If you have any questions about making an animated video or the animation production workflow, with a member of Video Igniter’s production team. Check out our animated video portfolio to see our latest and greatest creations.

Interested in learning about pricing for your explainer video project? Request access to our pricing page here.

Animated Video Demo Reel

Learn About Different Styles Of Animation

With so many different animation styles out there, we thought it would be helpful to present an overview of the most common types of animated videos and provide a run down of their pros and cons to help you figure out which animation styles could be used for your video.

2D Animation Styles:

1). Flash / After Effects 2D animation
2). Motion Graphics
3). Hand Drawn Animation (aka Frame by Frame or Cel Animation)
4). Kinetic Typography
5). Cut-Out Animation
6). Rotoscoping Animation

3D Animation Styles:

1). 3D Animation
2). Stop Motion
3). Cel-Shaded Animation

Non-Animated Explainer Videos:

1). Screen Recording
2). Whiteboard Videos

2D Animation Styles:

1). Flash / After Effects 2D Animation

If you’ve seen a 2D animated video online, odds are, it was likely made using Adobe Flash or Adobe After Effects. These are two of the most popular programs for creating 2D animated videos because they enable an infinite range of different animation styles at a lower cost than producing a video with traditional frame-by-frame (hand drawn) animation.

Pros: Enables you to create infinite different types of animation styles. Very easy to make custom branded art.

Cons: This is what everyone does. Can be difficult to pick out which studio or freelancer is best for you.

Example of an Animated Explainer Video Created with Flash:

Example of a More Advanced Animation Created with Adobe After Effects:

 

2). Motion Graphics

Think of motion graphics as a type of animation that’s more like an animated diagram or a series of shapes, icons and text sliding around. Generally this is animation that doesn’t have people walking around. Instead, motion graphics are used like visual accents. Sometimes they are overlaid on top of live action videos, other times they’re inserted between scenes of a video to show an animated diagram that visually illustrates what a narrator is explaining.

Pros: Can be simpler to produce than traditional animation.

Cons: May not include enough detail for what you want to show or explain.

 

3). Hand Drawn Animation aka Frame-By-Frame Animation

This is the ‘real’ old school style of animation. The kind where each frame of the animation is hand drawn by the video animator. It enables the artist to create beautiful flowing animated details with realistic, smooth movements. It also takes a lot of time, skill and a huge team with an adequate budget to produce anything more than a few seconds long.

Pros: Visually unique compared to the glut of 2D animated content out there.

Cons: Expensive. Takes a long time and a big team to produce.

YouTube video

4). Kinetic Typography

Kinetic typography is a type of animated video that relies heavily on animating text with flashy motion and designs to keep the viewer engaged. Sometimes characters and scenes get mixed in but typically the goal is to animate the words in visually unique ways in sync with the narrative voiceover.

Pros: When designed with proper timing, these videos do a great job at keeping viewer’s interest. It’s also possible to watch these videos without the sound on (i.e. in a social media feed) and still be able to understand the content of the video w/out the audio.

Cons: Since the focus tends to be text-based, sometimes content that’s presented in kinetic typography videos should actually be an animated diagram (which you can totally mix into your video).

YouTube video

5). Cut-Out Animation

Cut-out animation uses flat materials, like paper or fabric, to create characters and scenes that move in a two-dimensional space. Traditionally, this style involved physically moving cut-out pieces frame by frame, but modern software now simulates the process digitally. Cut-out animation is popular for its cost-effectiveness and charming simplicity, as seen in shows like South Park. If you’re looking for a fun, quirky, and budget-friendly animation style, cut-out animation might be a perfect fit.

Pros: This fun animation style is visually unique and helps your message stand out from other forms of 2D computer animation.

Cons: Creating this style of animation takes more time to create compared to modern forms of computer animation.

YouTube video

6). Rotoscoping

Rotoscoping involves tracing over live-action video footage to create lifelike movement in an animated format. This style blends realism with artistic expression, making it a great option when you want natural character motion with a stylized visual appeal. Rotoscoping was famously used in films like A Scanner Darkly and Waking Life to create a surreal, dreamlike effect that draws viewers into the story.

Pros: Visuals include realistic, natural movement using a unique stylized aesthetic.

Cons: Rotoscoping is a time-consuming, expensive process which requires a film crew to capture video content before animators can trace over each scene.

YouTube video

Types of 3D Animation:

1). Animated Computer Generated 3D Visuals

3D animation is ideal for when you want to take a viewer on a journey inside a 3D space to show what an environment is like or to understand the inner workings of a machine. 3D animation also works great for your standard business explainer video if you want to go for a high impact visual style that stands out from the rest. Just note that 3D animations take longer to produce, require a larger budget, and it’s not as easy to make changes to the video once production has begun. 3D animated video styles can look cartoon-ish (like Pixar movies) or they can be made to look like photo-realistic renderings of the real world.

Pros: Great for showing how products/machines work or exploring 3D environments

Cons: Expensive and takes a long time to produce. Difficult to make changes mid-way through video production.

Cartoon-style 3D:

YouTube video

Photo-realistic 3D:

 

2). Stop motion

Stop motion animation is created by setting up a scene (could be made of clay, paper, legos, etc), taking a photo, moving a few things slightly in the scene, and taking another picture. By repeating this process of taking photos of the scene with slight adjustments, the images can be combined to create a moving animated scene.

Pros: Fun and unique to watch.

Cons: Expensive and it takes a long time to do a good job – definitely can’t be rushed.

YouTube video

3). Cel-Shaded Animation

Cel-shaded animation gives 3D objects a flat, cartoonish appearance reminiscent of traditional 2D animation. It’s often used in video games and stylized animations to create bold, eye-catching visuals. Titles like The Legend of Zelda: The Wind Waker and Arcane demonstrate how cel shading can blend modern 3D animation with classic, hand-drawn aesthetics.

Pros: Evokes a nostalgic, hand-drawn aesthetic with modern computer animation tools. Rendering costs are lower compared to photorealistic 3D animation.

Cons: Limited realism compared to traditional 3D animation. Requires talented artists to do a quality job creating this visual style.

YouTube video

Non-animated explainer videos:

1). Screen recording

Sometimes you want to show what’s actually happening on a phone, tablet or computer screen. In this case, you can use different programs to record what is happening on screen to show exactly what is happening, rather than providing a high level story of what an app actually does. Motion graphics are sometimes mixed in to keep the viewer’s attention and to visually call out specific details on screen.

Pros: Great for showcasing how to use different websites, software and apps.

Cons: Generally kinda boring to watch unless there’s some unique motion graphics overlaid on top of the screen recording. Not great for sales/marketing videos, but that’s not what they’re really meant for anyway.

 

Deep Dive: How to hire and collaborate with a motion graphics company?

2). Whiteboard videos

Whiteboard videos are another style of hand drawn animation – however, unlike Frame-by-Frame animation, where the animator draws each frame individually and then flips through them to make the image look like it’s in motion, whiteboard explainers are videos that show the artist in the act of drawing out visuals in sync with a voiceover.

Pros: Generally quick and less expensive to produce. Great at keeping the viewer’s attention.

Cons: They all look very similar so they’re not great for brand recognition.

YouTube video

Practical Applications for Different Animation Styles

The type of content you want to create often informs the visual style that’s appropriate for the video. Below, you can see our recommendations for which style(s) of animation are appropriate to use for creating educational, entertaining and promotional video content.

Educational Content

different animation styles educational content

Animations simplify abstract concepts and make learning more accessible. Animated educational videos often use 2D animation and motion graphics to illustrate scientific principles, historical events, and mathematical theories.

Entertainment

From children’s cartoons to adult animated series, the entertainment industry uses a diverse range of styles to appeal to different audiences. 2D, 3D, and stop motion animation have all found success in TV, movies, and online content.

Marketing and Advertising

marketing content

Animation helps brands stand out in competitive markets by delivering memorable, engaging content. Motion graphics and character animations are popular choices for commercials, product explainers, and social media content.

Choosing the Right Animation Style

different animation styles 2d or 3d

The right animation style depends on your video’s goals, target audience, and budget. If you need something cost-effective and fun, 2D animation might be the way to go. For high-impact, immersive content, 3D or mixed media animation could be a better fit.

With so many cool animation styles to choose from, it can be difficult to narrow it down to the right option for your video. If you’re still not sure which types of animation are appropriate for your video, send us a message or schedule a call to discuss your video project and goals with Video Igniter’s production team.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Couldn’t be happier with Derek and his team. The quality of the work for the cost far exceeded expectations and surpasses anything in the market. Derek was patient, offered many revisions, and was overall great to work with.”

Alex Novick – Founder, Sproutly.com

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

different animation styles testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

What is a storyboard? And why do you need one?

What is a storyboard? If you want to make an animated video, creating a storyboard is the second step of the animated video production process – right after creating your script.  Without a storyboard, your whole project might fall apart.

What is a storyboard?

What is a storyboard?

If you have a question about storyboards that isn’t answered in this article, you can use our contact form to ask your question or click the image below to speak with a member of our production team:

contact us

What is a story board?

So… what is a storyboard? According to dictionary.com, it’s:

“…a panel or panels on which a sequence of sketches depict the significant changes of action and scene in a planned film, as for a movie, television show, or advertisement.”

To put it another way, a storyboard is a blueprint that includes written instructions and visual mockups that explain what is going to happen for each scene of an animated or live action video. It helps keep the production information organized so that the production team knows what they are creating. You can create this document yourself using an application like PowerPoint or Keynote – or, if you don’t want to create the storyboard yourself, animation studios and freelancers are usually willing to help you create a storyboard for your animated video before they move forward with production.

Creating a storyboard for an animated video.

Download Video Igniter’s Free Storyboard Template

The purpose of a storyboard is…

It is important to create a storyboard that documents in simple terms: what art do you want the designers to create and how do you want the animators to apply motion to the art?

A storyboard is a working document that explains what to create, how to sync the voice over to the animation, and what animated sequences need to be created. By having all of this information organized together, animators and designers have a clear understanding of what they need to design and how they need to create it so that it works within the animation, without having to constantly ask the producer, “what do we create here?”

If there is ambiguity in your storyboard, illustrators or animators may create the wrong thing. Or, it could delay production while the project manager gets clarification from the client about what they intend to show in a particular scene. It’s best to over explain what you want to show using simple language. If needed, include reference images within your storyboard to help the illustrators and animators better understand the intended vision.

Storyboard Format

So, what does a storyboard include? Each slide of a storyboard is comprised of four parts:

1). Script

Each slide of the storyboard contains one sentence or a part of a sentence that will be heard by the viewer while the current visuals are displayed on screen.

What is a storyboard

Want to improve your script? Check out this article for tips to help you improve your video script writing.

2). Visual Mockup

This is a rough sketch or a mockup of whatever you want to show during this part of the script. You can create the visual mockup for your storyboard by sketching it on paper, taking a photo with your smartphone and inserting it into your storyboard. You can also use free images and icons you find online to mock up all the scenes for your animated video.

What is a storyboard

3). Directions

A bullet point list of instructions that explain what motions happen on screen in what order. Simple, clear instructions are best and should be documented in chronological order so that the animator reads it like, “first I do this, then this happens, then this.”

What is a storyboard

4). Asset List

A list of all the audio and visual assets that need to be created for this scene (i.e. red Android phone, dial tone sound effects, etc).

What is a storyboard

Deep Dive: Check out this article for additional tips to help you build a great storyboard for an explainer video.

Storyboard Diagram

The diagram below shows examples of what kinds of information should be included on each slide of your storyboard.

What is a storyboard diagram

Animated Video Storyboard Diagram

Next Steps: Want to learn what happens after you make your storyboard? Check out this article to learn how we use your storyboard to create an animated video.

How to build a storyboard

Check out this article for detailed instructions on how to create your own storyboard.

Download Our Free Storyboard Template

When you hire Video Igniter to make video animations, you can save hundreds or thousands of dollars off your animated video production budget if you create the storyboard yourself. You don’t need any artistic ability to create one. All you need to be able to do is brainstorm ideas for the visuals to correspond with each part of your script and then create simple instructions for the illustrators and animators so they understand what you want them to create. Download our free storyboard PDF template here.

What does a storyboard look like for an animated video?

Below are some examples to show you what you scene mockups may look like for your video project. Your sketches/mockups don’t need to look professional, they are just there to provide simple visual context in the instructions. The art team is responsible for taking in all your information and turning it into professional looking custom art for your animated video.

Hand Drawn Example:

Example of what a rough sketched storyboard looks like.

Example of what a hand drawn storyboard looks like.

 

Clip Art / Icon-Based Example:

Example of what an animated video storyboard looks like when created using clip art and stock images to mock up the scene.

Example of what an animated video storyboard looks like when you use clip art and stock images to mock up the scenes.

 

Either format is acceptable

Use free clip art, stock assets, icons and sketches to mock up the visuals for your animated video.

Use free clip art, stock assets, icons and sketches to mock up the visuals for your animated video.

 

What does the final art look like?

Don’t worry about making your storyboard mockups look professional. It’s our job to turn your mockups into professional looking art. Just focus on providing clear instructions so the illustrators and animators understand what you want them to create.

Your mockup turned into professional animated art.

Your mockup turned into professional animated art.

 

Example of what a storyboard looks like and the animation that was created from it

Click here to download a PDF example of a full storyboard. Below, you can see the animated video that was created from the storyboard. We recommend skimming through both to get an understanding of how much detail you need to include in your storyboard so that the designers and animators know what to create.

Storyboard Animation Example


 

What Are Some Other Storyboard Formats?

The storyboard format described above is the ideal format because it keeps the information organized and provides information in a written and visual format. This facilitates a more streamlined design and animation process because the designers and animators have a better idea of what they are supposed to create. That being said, there are other, easier ways to create a document similar to a storyboard that can still do a decent job of explaining your ideas to the production team.

Example 1: Written Storyboard

A written storyboard includes no visuals and relies entirely on visual description. Start by writing a sentence of the script. Then put the next line in [brackets like this] when you describe what is supposed to be happening visually on screen during this part of the script.

Example Of A Written Storyboard For An Animated Explainer Video

Example Of A Written Storyboard For An Animated Explainer Video

 

Example 2: Written Storyboard V2

Sometimes people will organize their written storyboard into a table to look like this:

Example of what is a written storyboard

Example of a written storyboard formatted into a table

 

Example 3: Sketched Storyboard

Sometimes people create storyboards by simply sketching out a scene, connecting it with the corresponding part of the script and including a little blurb about the motion design for that scene. In this case, the design and animation teams are heavily relying on detailed sketches that clearly show the details of the scene and how the visuals change from scene to scene. This type of storyboard is only recommended if the artist sketching out the scenes is capable of making sketches that are high quality.

What does a hand sketched storyboard look like?

Example of a hand drawn storyboard for an explainer video.

Benefits Of Using Storyboards

Written storyboards can be used to speed up the production process and lower production costs for simple animations. For more complex projects, they’re a requirement because they will simplify production and lower production costs in the long run once we’ve documented all of the visual details that need to be produced by the animators.

Here are the top 3 benefits of creating storyboards for your animated video project:

1). Efficient Planning: Storyboards enable teams to play around and experiment with changes in the storyline before moving the video into production. They also enable production teams to plan camera angles and figure out how scenes will transition from one scene to the next.

what is a storyboard benefits of using storyboards

2). Visualize The Narrative: Storyboards are a visual representation of the key scenes in your video’s storyline. By documenting each individual scene, we can ensure each scene is will be designed to properly fit into the story.

3). Enhanced Collaboration: Creating a storyboard makes it easier for our team to communicate with your team about what will be shown every scene. It’s the easiest way to ensure we share the same vision for the video and have group consensus locked in before the illustrators and animators get to work. Ultimately, this helps you avoid paying extra for scenes that weren’t designed properly the first time.

Tools To Help You Create A Storyboard

These digital tools come in handy to speed up the creation of your storyboard:

Slides/Keynote/Powerpoint: These popular presentation applications are a fantastic free option you can use to create your storyboard. Download our storyboard template and paste it into your favorite presentation application.

Tools To Help You Create A Storyboard

Boords: This paid service makes it easy for you to create and organize your storyboard. Upload images to the service and then type in the script and your notes for the motion design in each scene. Boords also makes it easy for your team to add comments on each slide so we can keep track of revision requests and changes to the storyboard.

AI: If you aren’t sure what kind of visual should go along with part of your script, use AI to suggest ideas.

Taking things a step further, if you don’t have the ability to draw rough sketches for each scene, you can also use AI to generate sketches or mockups of each scene to help visualize what each scene should look like.

what is a storyboard AI suggestions

Canva: Canva has their own library of storyboard templates you can use to plan and design the storyboard for your next animated video project.

 

Deep Dive: Check out this companion article for more tips to help you create a storyboard: How To Create a Storyboard For an Animated Video.

Common Storyboarding Mistakes and How to Avoid Them

Creating an effective storyboard is a crucial step in producing a successful animated video. However, even experienced artists and animators can fall into common pitfalls that can lead to confusion, inefficiencies, or a lackluster final product. Below, we’ll explore some of the most frequent storyboarding mistakes and how to avoid them.

Common Storyboarding Mistakes and How to Avoid Them

1. Overcomplicating the Frames

One of the biggest mistakes in storyboarding is adding excessive detail to each frame. While it’s tempting to create highly intricate sketches, the primary purpose of a storyboard is to communicate the flow of the video, not to showcase fully rendered illustrations. Overly detailed frames can clutter the visual message and slow down the production process.

How to Avoid It: Keep your sketches simple and focused on key elements, such as character placement, primary actions, and scene composition. Stick to clear, readable compositions that help the team understand the shot without unnecessary distractions.

2. Lack of Continuity

storyboard lack of continuity

Inconsistent character positioning, improper framing, and disjointed transitions can disrupt the flow of a storyboard. When continuity mistakes go unnoticed, they can lead to confusion during animation and require costly revisions later in production.

How to Avoid It: Review each frame carefully to ensure consistency in character positioning, proportions, and background elements. Use reference guides for character placement and maintain a logical flow between scenes. Consider flipping back and forth between frames to check for continuity errors.

3. Ignoring Camera Movement

Storyboards should clearly communicate how the camera moves throughout a scene. Even though animated videos are made without camera’s, it’s still important to think through every way the viewer will see things moving through each scene.  Failing to indicate pans, zooms, tilts, or tracking shots can lead to misinterpretations, resulting in static or awkwardly framed animations.

How to Avoid It: Use arrows and notes to indicate camera movements like zooming in, panning across a scene, or shifting focus. If necessary, create an animatic—a rough animated version of the storyboard—to visualize how the camera movements will enhance the storytelling.

4. Skipping the Planning Phase

skipping the planning phase

Jumping straight into storyboarding without a well-thought-out concept can lead to disorganized scenes, unclear storytelling, and wasted effort. Without proper planning, you may find yourself revising large portions of the storyboard later, delaying the entire project.

How to Avoid It: Before sketching, outline the key beats of your story, define character actions, and establish the overall tone. Having a script or shot list in place can help guide the storyboarding process and reduce unnecessary revisions.

5. Not Considering the Audience

design your storyboard for your audience

A storyboard is more than just a visual plan—it’s a tool for communicating a story effectively to a specific audience. If the visual style, pacing, or framing doesn’t align with the target viewers’ expectations, the final animation may miss the mark.

How to Avoid It: Keep your audience in mind when designing your storyboard. Consider factors like age group, cultural background, and viewing preferences. For example, if the video is meant for young children, use bright, clear visuals with exaggerated expressions and actions to maintain engagement.

What is Video Igniter?

what is video igniter

Video Igniter provides animated video production services online. We’ve modernized the experience of creating an animated video to help you create custom content fast. Our production process also helps you save money on your production costs.  We do 99% of the work for you. All you need to do is:

1). Tell us what you want us to create

2). Review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to work with our animation team to create  any kind of animated video you can imagine!

Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production – including helping you develop your script and storyboard (if you haven’t already created them yourself!)

Interested in learning more about the production process? Check out our walkthrough guide: “How To Make A Video Animation.”

Outsource Your Storyboard Creation & Animation to Video Igniter

Outsource Your Storyboard Creation & Animation to Video Igniter

– +20 reasons companies love outsourcing their animation projects to Video Igniter.

– You can use Video Igniter to outsource the production of any kind of 2D or 3D animated video you can imagine.

– Check out our portfolio!

– World class design talent at prices small businesses can afford.

Animation Demo Reel


 

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Success Stories & Testimonials

Get in touch

Schedule a call to discuss creating a storyboard and an animated video for your company.

Get a quote for your animated video.

Check out our animated video portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and then we’ll make your animated video for you.

contact us


 

How To Create A Storyboard For An Animated Video?

If you hire a video animator or an animation studio to create an explainer video, they will need to have a storyboard with your script in order to know what details to produce in your animation. Often times, animators and studios can help you take your idea or your script and turn it into a storyboard – but if you want to take on that part of creating an animated video, this article will explain how to create a storyboard for an animated video, even if you have no artistic abilities.

how to create a storyboard

Learn how to create a storyboard.

If you have a question about how to create a storyboard that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

What is a storyboard?

But first, what is a storyboard? A storyboard is a document that includes text and visuals to explain two things:

1). What art do the designers need to create?

2). How should the animators make the custom designed art move around?

How do you create a storyboard for an animated video?

Each page of a storyboard has four parts and you should include all of them when you make the storyboard for your animated video:

1). Script

2). Sketch/Mockup

3). Direction

4). Asset List

Diagram Explaining How To Create A Storyboard For An Animated Video

Download Video Igniter’s Free Storyboard Template

1). Script

When you first start making the storyboard for your animation, begin by taking each sentence from your script and put one sentence on each page of your storyboard. It’s possible that when you create your storyboard, you may find that it makes sense to break up a sentence over multiple slides because there’s a lot of motion and design information to explain to the animators. Alternatively if a sentence needs multiple slides to explain all the motion design, have the full sentence on each page and highlight the active part of the sentence by making that part of the sentence bold.

How To Split A Sentence Into Multiple Slides For Your Animated Explainer Video's Storyboard

If a scene has a lot of detail, split the sentence into multiple slides.

 

How To Write A Script For An Animated Explainer Video Igniter

2). Sketch/Mockup

Each slide of your storyboard should contain a mockup of the scene that is going to be designed for each sentence of the script. Your sketch or mockup doesn’t have to look professional – it just has to be adequate enough to communicate your idea. It’s our job to take your ideas and turn it into something real. Stick figure sketches are perfectly fine – a simple sketch on paper goes a long way – just take a photo of it and include it on the appropriate page of your storyboard.

Too timid to try sketching out your ideas? Use freely available images and icons online to create a rough mockup of the scene you want us to design.

Examples Of Storyboards For Animated Videos That Were Created Using Sketches Or Icons And Clipart

Examples Of Storyboards For Animated Videos That Were Created Using Sketches Or Icons And Clipart.

 

3). Direction

This is the most important part of creating a storyboard – use simple language to clearly explain what sort of motion design you want to happen during this part of the script. The more you can break down your ideas, the easier it will be for the animators to understand what they are going to animate. Simple language with bullet points is the best way to sequentially document the order of operations that needs to happen in a scene.

If you want an action to happen at a specific moment during the voiceover, it helps to say something like, “when the voiceover says, ‘____,’ do this _______.”

Storyboard Instructions For An Animated Video

Use the upper right corner of the storyboard to explain to the animator what motion happens in the scene.

 

4). Asset list

In the bottom right corner of the storyboard, include a list of all the assets that are needed for that scene. Below are examples of some of the kinds of assets you should include in your list:

Scene Examples: blue bedroom, snowy mountain scene, busy shopping mall.

Characters Examples: old fireman in uniform with a white beard, a zebra with white and blue stripes.

Object Examples: digital alarm clock, an orange android phone.

Stock Footage Examples: video of a bumblebee, picture of the inside of a plant cell.

Audio Examples: cash register noise, glass shatter SFX.

 

5). Extra notes (Screenshots & Examples)

While you create your storyboard, you may find that it’s helpful to include additional information to explain the ideas in your storyboard. Feel free to insert additional slides that include extra descriptive or visual information for the animators and designers to reference when creating your video.

For example – maybe there are a few different styles of desks that you would like to see in a scene. You could include one in the mockup in a slide for your storyboard, and then on the slide after that, include 3 photos of other styles of desks the designers could use as a visual reference for the scene. Or, perhaps you want a character to walk a specific way in a scene and you found a YouTube video of a guy that perfectly demonstrates the type of motion you want to see conveyed in your animation – including a link to the video for the animators to watch will be very helpful for them.

Design Reference Slide For Animated Video Storyboard

Deep Dive: Want to learn more about the animated video production process? Check out this companion article to learn “How To Create An Animated Video.”

Download Our Free Storyboard Template

We have a storyboard template that you can use to create your storyboard in PowerPoint, Pages, or Slides. Click here to download our free storyboard templates and get our quick storyboard DIY guide too.

Download Our Free Storyboard Template

Animated Video Storyboard Examples

Interested in checking out some storyboards that were created for real animated video projects? Take a look at our explainer video storyboard examples.

Want Help Creating Your Storyboard?

Creating a storyboard is a fun creative process that turns your words into a visual story. That being said, we know it can be a challenging creative exercise and it’s not for everyone. If you want someone to create the storyboard for your animated video, just let us know and we’ll take care of it for you!

how to make a storyboard

Tools To Help You Create Your Storyboard

We love an old fashioned hand-drawn storyboard – but there’s a growing number of digital tools out there that speed up the storyboard creation process. Let’s explore a few options to help you speed up and streamline the storyboard creation process.

Digital Storyboard Apps

Boords is one of our favorite apps we use to create and share storyboards with our clients. After you upload your storyboard images to Boords, the app provides spaces for you to type in the script and the direction for the motion design which keeps your storyboard organized and nicely formatted.

Boords also makes it easy for clients to add their comments directly on each slide of the storyboard so we know what parts to update and revise.

youtube animation storyboard creation

Digital Sketching Devices

The old way of making a storyboard was to hand draw each scene, take a photo of it, transfer it to your computer and then format the image to fit within your storyboard. Now a days, it’s becoming more common to use an iPad or a Remarkable tablet to sketch each scene and then digitally add the image into your storyboard. This saves on time and makes it easier to update the sketches based on client feedback.

how to make a storyboard remarkable-tablet

Source: Remarkable.com

 

AI Generated Storyboard Scenes

We’re just starting to see AI’s that are created for the specific purpose of creating storyboards. They tend to fall into two categories:

1). AI’s that suggest content for your storyboard

These AIs can read a script and take in information about your target audience and then suggest ideas for what to show for each part of your script. This is a great way to get ideas for scenes that are difficult to visualize.

AI Storyboard Suggestions

2). AI’s that create sketches for your storyboard

Other AIs are capable of taking your script and generating sketches for each scene in your storyboard. Customization abilities are limited but you can ask the AI to keep regenerating new suggestions until it comes up with something that’s close enough.

What Is An Animatic?

Some animated video projects require the creation of an animatic in addition to the storyboard. An animatic is halfway between a storyboard and the final animation. Storyboard sketches are synced up with the timing of your voiceover to create a very rough version of your video. Often times, additional images are sketched for inclusion in the animatic.

The purpose of the animatic is to create a rough timing of the animation so that everyone involved with the project can see how the timing / pacing of the visuals lines up with the pace of the voiceover. It’s helpful for identifying ‘dead’ portions of the video where very little motion is happening. It’s also useful for planning and choreographing detailed and nuanced parts of your animation to ensure the timing is right. If your animation is very detailed, it’s useful to create an animatic first to ensure your video is created properly the first time. Animatics are also useful for testing the comedic timing of jokes.

Animatics are frequently created for 3D animation projects and hand drawn animations. Standard 2D computer animation projects usually don’t require the creation of an animatic.

Here’s an example of an animatic. Below that is the video that was created from the animatic.


 

Still have questions about how to create a storyboard for an animated video?

Do you have a question about how to create a storyboard that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Want to know more about the production process? Learn how to make a video animation.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animation Studio In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter to help you make video animations, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

success stories and testimonials

Need help creating your storyboard? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

How To Write An Animated Video Script For An Explainer Video

This explainer video guide will teach you how to write an animated video script that will help you increase sales and grow your business.

When you start making an animated explainer video, it is important to take the time to write a strong script for your video because it is the framework from which your animated video will be created. Everything from the voiceover to the visual style will be informed by the decisions that are made during the script writing process. This explainer video guide will teach you Video Igniter’s tips, tricks and best practices for writing a script that will help deliver results for your sales and marketing.

animated video script

If you have a question about animated video scripts that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

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Before you start writing your animated video script…

Before you even begin formulating the concept for your video script, here are a few points we ask our clients to think through (and preferably write down!):

1). What is the goal for this video?
2). Who is this video for?
3). What is the core message you want to convey? Or what is the process to get to success?
4). Why should people care?

Writing the script for an animated video.

Download Video Igniter’s Free Script Writing Template


1). What is the goal for this video?

Start by being concrete about what action you want people to take when they’ve finished watching your video. Do you want them to sign up for a free account? Should they contact you for more information? Or download your app? Whatever that thing is you want your audience to do to move one step down the funnel towards a relationship with your company, be concrete about what that goal is and then use the whole video to illustrate why it’s in the best interest of your target audience to do that thing.

What is the goal for your animated video script?

2). Who is this video for?

Being specific about who your target audience is very helpful because it informs what you say and how you should say it. If everyone is your target audience, you’re going to have a more challenging time creating a compelling message that applies to everyone. On the other hand, the more you can connect with the way your target audience talks, the more effective your video will be.

We’ve created hundreds of animated explainer videos for tech companies and we always want to know whether or not we’re creating a video for a ‘technical’ audience. If it is a technical audience, we’ll spend more time illustrating the process and the details for how a new system works. If the audience for that tech product/service is going to be purchased by someone who is less technologically savvy, then we’ll ease off the technical mumbo-jumbo and focus more on the value and benefits the service will bring about if it gets implemented.
Animated Video Script

Knowing who your specific audience is enables you to make informed decisions during the writing process because you’re able to speak directly to what resonates with them. If your company sells in multiple industries, you should consider creating different versions of your explainer video that specifically illustrate the ways you serve the problems of each industry.

3). What is the core message that should be conveyed in your animated video’s script?

It sounds obvious that you should know what you want to say in your video – after all, it is about your company/product/service. But if you don’t take the time to consider what’s really important to say in your video, there’s going to be a temptation to want to cram in as many details as possible – and that is going to clutter and distract from the parts of your message that are important.

Before you start writing your script, be specific about what key talking points need to be conveyed in the video so that you can prioritize those messages when drafting your script. In fact, we recommend you actually write them down and not keep them in your head so that you can see what key details you actually committed to before you started writing your video script.

Animated Video Script Core Message

How many words are in a 60 second script? The target is 150 words for a video that’s 1 minute long (meaning every word counts!) Focus the story of your script around these main points (2-3 are good for a 1 minute video). Anything that doesn’t support the narrative around these main talking points should be cut out so that you don’t detract from the main purpose of the video.

Aim for 125-150 when writing the script for your 60-second video.

Aim for 125-150 when writing the script for a 60-second video.

 

4). Why should people care?

So far, it’s all been about me in this creative exercise: how do I benefit. As you go through the script writing process, everything must be written from the perspective of your target audience – speak directly to what matters to them. You can make a good video that talks about how awesome you are, but your video will be more effective if you focus on your audience’s problems and how you can solve them to make their lives better.

Animated Video Script Structure

Now that you’ve documented the key details, here is how you should structure and organize your explainer video outline:

1). What is the problem
2). What is the solution
3). How does it help / what is the process to get success?
4). What should interested people do next?

Writing a script for an animated video

Script Writing Time

When you’re ready to write your explainer video script, don’t worry about getting it right the first time. Just follow this video script template, get your ideas on paper and come back later to refine them and make them more cohesive.

1). Introduce the problem

What is a real problem or pain point that your target audience experiences and how can you creatively illustrate that idea in a way that uniquely resonates with them? A lot of explainer video scripts start with the words, “Meet Bob…” and then go on to talk about how Bob works in <insert corporate department here> within a big company and he has this problem. This explainer video structure works because it’s simple and straightforward, but you have a bigger opportunity to connect with your target audience if you can create a unique visual scenario to illustrate their problem.

What problem does your target audience experience?

What problem does your target audience experience?

 

While you are writing the script for the introduction, think about how you can tell a visual story or create a visual metaphor that illustrates the nature of the problem your audience experiences, rather than just saying, “Bob hates importing contacts into his CRM.”

For a 60 second explainer video, introducing the problem typically takes about 10 seconds or roughly 25 words.

  Recommended Number of Words and Seconds To Use In Your Animated Explainer Video’s Introduction
~# of Seconds Approximate Word Count
30 Second Video 5 13
60 Second Video 10 25
90 Second Video 15 37

2). Introduce the solution (your product or service)

Here’s the moment where your company/product/service gets to shine – but don’t come on too strong like you’re an advertisement. Your product or service gets introduced to the scenario from the introduction and is presented as a solution to improve the status quo. When your product/service gets introduced, magic happens and your target audience gets the first clue that the big pain in their life or their job can be remedied.

Introduce the solution in the beginning of your video.

Introduce the solution in your animated video script.

 

For a 60 second explainer video, the introduction of the solution typically lasts 10 seconds or about 25 words.

Recommended Number of Words and Seconds To Use When Introducing The Solution In Your Animated Explainer Video’s Script
~# of Seconds Approximate Word Count
30 Second Video 5 13
60 Second Video 10 25
90 Second Video 15 37

 

3). How does it help / what is the process to get to success?

Remember when I said to be clear about what your main talking points are? Well this is the area to bring those details into your explainer video script. It’s now your job to paint a picture of how your solution improves the scenario through it’s unique value and benefits. Many companies say their product/service can “Save you time and money” – instead, you should use animation as a unique way to show a visual story about the way your product/service enables someone to save time and money.

Your animated video script should show how you are going to help save time and money for your clients.

Your animated video script should show how you are going to help save time and money for your clients.

 

Time-pending, we recommend you use this part of the video script to talk about your top 3 talking points. Don’t just tell people, show them 3 ways you make their life better. You get about 10 seconds for each talking point. In some cases, particularly for videos about tech products with a tech-savvy target audience, it makes more sense to spend this part of the video explaining the exact process that helps the target audience accomplish something new – how do they get from where they were to where they could be.

For a 60 second explainer video, the main section of your video typically lasts 30 seconds or about 75 words.

Recommended Number of Words and Seconds To Use When Illustrating The Benefits Your Solution Provides
~# of Seconds Approximate Word Count
30 Second Video 10 25
60 Second Video 30 75
90 Second Video 45 112

 

4). What should interested people do next?

Examples of popular CTAs for your explainer video.

Examples of popular CTAs for your explainer video.


Here’s where you take it all home. Summarize how life can be better for your target audience and how they take the first step to making that part of their life. Typical CTAs include signing up for a free account, contacting a sales rep, and downloading an app.

For a 60 second explainer video, the CTA section typically lasts 10 seconds or about 25 words.

Recommended Number Of Words & Seconds To Use To Summarize The Benefits & Tell Viewers How To Get Your Solution
~# of Seconds Approximate Word Count
30 second video 10 25
60 second video 10 25
90 second video 15 37

 

This is a tried and true animated video script template for crafting a narrative that gets people interested in learning more about your product/service/organization. For more tips and tricks to revise and improve your script, check out our article called: Supercharge Your Animated Video Script Writing.

Animated Video Script Examples

Want to see examples of animated video scripts and the videos they were turned into? Check out this guide to learn all about animated explainer video scripts and how to write explainer video scripts.

Common Mistakes to Avoid When Writing an Animated Video Script

animation script mistakes

Even with a strong structure, many businesses make common mistakes that weaken their animated video script. Avoid these pitfalls to ensure your video is clear, engaging, and results-driven:

Being Too Vague: A compelling animated video script should focus on specific benefits, not just general statements. Instead of saying, “Our software makes work easier,” explain exactly how it saves time or streamlines processes.

Overloading with Information: Your audience doesn’t need every detail—stick to 2-3 key points in your animated video script to keep it focused.

Ignoring Storytelling: A successful animated video script should tell a story, not just list features. Weave a relatable problem, solution, and transformation into your video.

Lack of a Clear Call to Action: Your animated video script should end with a strong CTA, guiding viewers on what to do next—whether it’s signing up, requesting a demo, or visiting your website.

How to Make Your Animated Video Script More Engaging

engaging animated video script

An effective animated video script captures attention and keeps viewers engaged from start to finish. Here’s how to make yours stand out:

Use Conversational Language: Your animated video script should feel like a natural conversation with your audience—avoid jargon and overly complex language.

Incorporate Humor or Emotion: People remember videos that make them feel something. Adding humor or a heartfelt story to your animated video script can make it more memorable.

Add a Hook in the First 5 Seconds: The first few seconds of your animated video script are crucial. Start with a question, an interesting fact, or a relatable problem to keep viewers watching.

Use a Unique Perspective: Your animated video script should differentiate your message from competitors. A fresh angle—such as a creative character-driven story—can make your video more compelling.

Deep Dive: For more tips to make your animated videos script more engaging, read our companion article about “How To Improve Your Animated Video Script Writing.”

Choosing the Right Voiceover Style for Your Animated Video Script

voiceover

The voiceover brings your animated video script to life. Choosing the right voice ensures your message resonates with your target audience. Consider these factors:

Casual vs. Formal Tone: A casual tone in your animated video script may work well for startups or lifestyle brands, while a formal tone is better suited for finance or legal industries.

Energetic vs. Calm Delivery: The tone of your animated video script should match your product and audience. An upbeat, high-energy voice may be great for tech startups, while a calm, reassuring tone works for healthcare or insurance videos.

Male vs. Female Voiceover: Both can be effective, but it’s worth A/B testing different voiceovers to see what resonates best with your audience. Choose a voice that complements your animated video script and brand identity.

Visual Storytelling: How to Align Animation with Your Animated Video Script

animated video script visual storytelling

Your animated video script should seamlessly translate into visuals. Here’s a few tips to ensure your script is animation-friendly:

Write with Visuals in Mind: As you draft your animated video script, consider how each scene will be visually represented. Animation allows for creative storytelling, so leverage it!

Use Metaphors and Analogies: An animated video script can simplify complex concepts using visual metaphors. For example, showing a rocket launch to symbolize business growth.

Ensure Pacing Matches the Script: Each line of your animated video script should align with smooth transitions and animations. A well-paced video ensures that viewers absorb the key message without feeling rushed.

How to Optimize Your Animated Video Script for Different Video Lengths

animated video script length

The length of your animated video script depends on your marketing goals. Here’s how to structure your script for maximum impact:

30-Second Videos: Best for quick, high-impact brand awareness. Your animated video script should focus on a single message or value proposition.

60-Second Videos: The sweet spot for most animated video scripts. This length allows enough time to introduce a problem, present your solution, and include a CTA.

90+ Second Videos: If your product or service requires a detailed explanation, a longer animated video script may be needed. However, keep it engaging and ensure the pacing keeps viewers interested. If you have multiple key messages to convey, consider breaking up your video into multiple videos.

Wrap Up

Don’t hesitate to reach out if you have any questions about writing your script or if you want to speak with us about having one of our writers develop your script for you.

This video provides additional tips about how to write your script and shows how to get production started on your video once your script is ready.

To connect with us about improving your script or having our writers help you create your explainer video script, write to: Start@VideoIgniter.com.

script writing

Hire Video Igniter to Write Your Script & Create Your Animated Video

Video Igniter provides world class animation services at prices startups can afford.

Check out our animated video portfolio! We can make any kind of 2D or 3D animated video content you can imagine.

+20 reasons companies love hiring Video Igniter to create animated videos.

Demo Reel: 


 

Animated Video Success Stories & Testimonials

Video Igniter’s animated video service is used by companies large and small to create custom animated video content. Here’s what they have to say about their experience working with us:

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Success Stories & Testimonials

 

Get in touch about making an animated video + script

Schedule a call to discuss your video project.

Get a quote for your animated video.

Check out our animated video portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your video.

contact us