Video Igniter Animation Blog Archives

Business Animation

April 24, 2023/in Video Igniter Animation Blog/by videoigniteradmin

In today’s digital age, businesses are constantly looking for new and innovative ways to engage with their audiences. One of the most cost effective ways to engage with your audience is through animated business videos. Animated videos have become a popular tool for businesses to explain complex ideas, showcase products or services, and grab the attention of their target audience. In this blog post, we’ll explore the benefits of making a business animation, we’ll share examples of popular animated business videos so you can see what a successful business animation looks like, and give you tips on how to make your own.

Examples of Business Animations You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What are the benefits of making animated business videos?

Capture Attention

Most content online features people on camera. Animated videos stand out in the ocean of internet content. Creating colorful animated thumbnails and intros increases the odds of someone watching your video.

Increase Engagement & Retention of Information

Animated videos are engaging and can hold the viewer’s attention better than a person speaking on camera. They can be used to tell a story, showcase a product, or explain a process. Using animation can also help make the content of your video more memorable.

Break Down Complex Ideas

Animated videos can simplify complex concepts and ideas that may be difficult to explain in words. They can use motion graphics, animation, a voiceover and music to make the message more digestible and entertaining.

Boost SEO

Animated videos can improve your website’s SEO. They can drive traffic to your website and increase the amount of time visitors spend on your website. Keeping people on your site longer can also improve your website’s search engine ranking.

Cost-effective

Animated videos can be more cost-effective to produce than live-action videos. They don’t require actors, sets, production crews or film locations. This can help keep your production costs down.

Versatility

Animated videos can be used in a variety of ways. They can be used on social media, websites, in presentations, and in email marketing campaigns. This versatility makes them a valuable tool for any business since they can be repurposed in more ways than traditional paper media.

Examples of Animated Business Videos

Dropbox: Dropbox created an animated video to explain their product in a simple and engaging way. The video uses animation and sound to explain how Dropbox works and why it’s beneficial for businesses.

Spotify: Spotify used animation to create a video promoting their launch in the US. The video is designed and animated to follow the beat of the music playing the background.

Want to see more animated business videos?

Check out our portfolio here.

How to make animated videos for your business?

Determine Your Message

Before you start creating an animated video, you need to determine your message. What do you want the video to convey? Who is your target audience? Think through all of these questions before you start your project.

Choose Your Style

There are many different styles of animation to choose from, including 2D animation, 3D animation, stop-motion & frame by frame animation. Choose the style that best fits your message, brand and budget. You can learn the pros and cons of different animation styles here.

Write a Script

Once you have your message and style, you need to write a script. The script should be concise, engaging, and easy to understand. Download our free scriptwriting template here and check out this article for more tips on how to write your script. Don’t want to write the script for your business animation? That’s ok, we can write it for you!

Download Video Igniter’s Free Script Writing Template

Create The Storyboard

A storyboard is a visual representation of the script. They help you visualize the video and tell the illustrators and animators what to create. Download our free storyboard template here to create your own storyboard – or you can hire us to create your storyboard for you.

Download Video Igniter’s Free Storyboard Template

Record The VoiceOver

You can hire a voiceover artist to record the narration for your business animation – or you can record it yourself, for free!! Check out this video to find where you can hire voiceover artists and learn how you can record professional quality voiceovers at home for free. We can also help you audition voiceover talent and license their recording to use in your video.

Create The Animation

Once you have your script, storyboard, and voiceover, it’s time to create the animation. This can be done using animation software or by hiring an animation company. Check out this companion article for an in depth look at how to make an animated video.

TL;DR: We help you design a custom visual style for your business animation. Then we develop all the art, give you a chance to send us feedback and then we animate your video.

Add Sound Effects and Music

We recommend adding sound effects and music to enhance your video and make it more engaging.

Test & Optimize Your Animated Video

Before you spend money promoting your business animation, it’s important to make sure your video resonates with your audience. Share the video with members of your target audience to get their feedback. Make sure the video makes sense to them and addresses an important pain point they experience.

We also recommend testing different thumbnails, intros and endings of your video to help identify which version gets more people to click play, which version gets people to watch longer, and which version gets more people to engage with your CTA (call to action) at the end of your video.

Promote Your Business Animation

Now it’s time to promote and syndicate your video for the world to see. If you need help with video promotion services, get in touch!

What does it cost to make an animated video for my business?

The cost of making a 2D animated video for your business varies depending on the length of the video, the style of animation, and the complexity of the message. A simple 30-second animated video can cost between $750 and $5,000, while a more complex 2-minute video can cost upwards of $100,000. Most animated business videos cost between $3,000-$15,000 to produce. 3D animated videos can cost 2-4x more to produce.

How long does it take to make animated video for my business?

The time it takes to make an animated video for your business depends on the length of the video, the style of the animation, and the complexity of the message presented in your video. Most 60 second animated videos take 3-6 weeks to produce. 3D animated videos can take 2-3x as much time to produce. Factors that can affect the production timeline include the number of revisions, the level of customization, and the availability of resources.

Need your animated video fast? We offer a rush delivery animation service to help speed up production before your upcoming deadline.

Tips for making an effective animated business video

Keep it simple

Animated business videos should be easy to understand and digest. Avoid using technical jargon and keep the message concise.

Develop a narrative

Use a narrative structure to tell a story that engages the audience. A story can help create an emotional connection with the audience and make the video more memorable. Our free script writing template can help you develop the structure for your video.

Use visual metaphors

Visual metaphors can help convey complex ideas in a simple way. For example, using a lightbulb to represent an idea or a road to represent a journey.

Add humor

Humor can make your video more entertaining and engaging. However, make sure the humor is appropriate for your target audience. Humor can be tricky to pull off in animated business video.

Use music

Music can enhance the emotional impact of your video and make it more engaging. Choose a soundtrack that fits with the tone and message of the video.

Use a call-to-action

A call-to-action at the end of the video can encourage the audience to take action. Your whole video should get people interested in your product or service; at the end, the call to action lets them know what they need to do to take action to get your product/service – for example, directing them to visit your website or follow you on social media.

Animated business videos can be a powerful tool for businesses to engage with their audience and convey complex messages in a simple yet entertaining way. By following the tips outlined above, you can create an animation for your business video that effectively communicates your message and engages your audience.

Conclusion

Animated business videos are an effective and engaging way to communicate with your audience. They can simplify complex ideas, increase engagement, and are cost-effective to produce. By following the steps outlined in this blog post, you can create your own animated business video that communicates your message and engages your audience. Remember to keep it simple, develop a story, use visual metaphors, add humor, music, and most importantly, include a call-to-action. With these tips and a bit of creativity, you can create an animated business video that helps support your business objectives.

Still have questions about business animations?

Do you have a question about business animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For A U.S. Company That Makes Animations For Businesses?

Video Igniter is headquartered in Seattle, Washington and has produced hundreds of custom animated explainer videos for some of the world’s largest (and smallest) businesses, startups, agencies & video production companies.

Business Animation Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about creating an animation for your business!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Video Animation Company: A Comprehensive Guide

April 20, 2023/in Video Igniter Animation Blog/by videoigniteradmin

Choosing the right video animation company for your animated video project is the one of the most important steps in the production process. This article is a comprehensive guide to help you get answers to all your questions about finding, hiring and working with a video animation company.

In this article, we’ll cover topics like:

1. What to look for when hiring an animated video company?

2. What marketing services can an animated video agency offer?

3. How long does animation video production take?

4. How to save money when hiring an animated video company??

5. Where can you find an animated video company to hire?

6. How much does video animation production cost?

Examples of Animations You Can Get From Video Igniter’s Animation Company

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What to Look for When Hiring an Animated Video Company

The demand for video content has skyrocketed in recent years, leading to a surge in demand for video animation companies. But with so many options available, it can be challenging to find the right fit. Here are some key factors to consider when hiring an animated video company:

1. Experience and Skills

Look for a company with a proven track record in creating high-quality animated videos. Check their animation portfolio and ask for client testimonials to gauge their expertise.

2. Style and Creativity

The animation style and creativity of the company are crucial in determining whether they can effectively convey your message. Look for a company that offers a variety of styles and techniques, such as 2D animation, 3D animation, motion graphics, and frame by frame animation.

3. Communication and Collaboration

A successful animated video project requires clear communication and collaboration between the client and the production company. Choose an animated video company that offers a streamlined process, listens to your ideas, and keeps you updated on the project’s progress.

4. Customization and Flexibility

Your business is unique, and your animated video should reflect that. Look for a company that offers customizable solutions tailored to your brand and message. They should be willing to adapt their approach to accommodate your specific requirements.

5. Budget and Timeline

Discuss your budget and project timeline upfront to ensure that the company can deliver the desired results within the given constraints. Keep in mind that high-quality animation takes time and resources to create excellent results.

What Marketing Services Can an Animated Video Agency Offer?

In addition to creating engaging animated videos, a full-service video animation company can offer various marketing services to help your business succeed:

1. Video Marketing Strategy

A successful video campaign begins with a solid strategy. A video animation company can help you develop a comprehensive plan that aligns with your business goals, target audience, and budget.

2. Scriptwriting and Storyboarding

The script and storyboard are the foundation of any animated video. An experienced video agency will have skilled writers and designers who can craft a compelling narrative and original visual style for your project.

3. VoiceOver and Sound Design

A well-produced animated video needs a professional voiceover and sound design to bring the story to life. Many video animation companies have a network of voiceover artists and sound engineers to ensure your video sounds as good as it looks.

4. Video SEO Optimization

To maximize the reach of your animated video, it’s essential to optimize it for search engines. A video animation agency can help you with keyword research, video metadata, and other SEO best practices to improve your video’s search visibility.

5. Video Distribution and Promotion

Once your animated video is complete, a video animation company can help you syndicate and promote it across various platforms, such as social media, email marketing, and paid advertising, to ensure maximum exposure and engagement.

How Long Does Animation Video Production Take?

The production timeline for an animated video can vary widely depending on several factors, such as the project’s complexity, the company’s workload, and the quality of the final animation. Here’s a rough estimate of the time required for each stage of the production process for a 1-2 minute video:

Concept Development and Scriptwriting: 1 week
Storyboarding: 1 week
VoiceOver, Soundtrack Selection & Concept Art: 1 week
Illustration: 1 week
Animation: 1 week
Post-production and Revisions: 1 day – 1 week

In total, a standard animation project can take anywhere from 4 to 6+ weeks to complete a 2D animated video; 3D animations take more time to complete. Keep in mind that these timelines can vary, so it’s essential to discuss your specific needs with the video animation company upfront.

Need your animation faster than that? Video Igniter offers rush delivery animation to speed up the production process.

Where Can You Find an Animation Video Agency?

There are several ways to find a suitable video animation company for your project:

1. Online search

Use search engines like Google to find video animation companies by searching for terms like “video animation company,” “animated video production,” or “animation studio.”

2. Social media

Platforms like LinkedIn, Facebook, and Instagram can be great sources for finding video animation companies. Browse through company pages or search for relevant hashtags to discover potential partners.

3. Online platforms and directories

Websites like Upwork, Freelancer, and Behance feature video animation companies along with client reviews, portfolios, and contact information. These platforms can help you compare different companies and find the best fit for your project.

4. Industry events and conferences

Networking at industry events, trade shows, and conferences can help you connect with video animation professionals and discover potential partners.

5. Referrals and recommendations

Ask your professional network, friends, or colleagues for recommendations. They may have worked with a video animation company in the past and can provide valuable insights into their experiences.

6. Talk to us Video Igniter Animation has produced custom animated videos for every industry you can imagine. Click here to get a quote or .

How Much Does Video Animation Production Cost?

The cost of video animation production can vary significantly depending on factors such as the animation style, project complexity, the company’s expertise and how soon video needs to be completed. Here’s a rough breakdown of the costs associated with different types of animation:

2D Animation: $1,500 – $15,000+ per minute
3D Animation: $5,000 – $50,000+ per minute
Motion Graphics: $1,000 – $7,500 per minute
Whiteboard Animation: $1,000 – $7,000 per minute

These estimates should be used as a starting point, as the actual cost of your project may differ. To get an accurate quote, it’s best to discuss your specific requirements with the video animation company.

How to Save Money When Hiring a Video Animation Company?

While quality animation can be costly, there are ways to save money without sacrificing the final product:

1. Plan Ahead

A well-defined project scope and timeline can help you avoid additional costs associated with last-minute changes or delays in the production process. Take the time to develop a detailed brief and communicate your expectations clearly with the company.

2. Choose the Right Animation Style

Some animation styles, such as 3D animation, are typically more expensive than others, like 2D animation or motion graphics. Choose a style that suits your budget while still effectively conveying your message.

3. Opt for Template-Based Solutions

Custom animation can be costly, but many video animation companies offer template-based solutions that can be customized to fit your brand at a lower cost. These templates can save time and resources while still delivering engaging content.

4. Limit Revisions

Most video animation companies include a set number of revisions in their pricing. However, excessive changes can lead to additional costs. To avoid this, provide clear feedback and consolidate your revision requests to minimize back-and-forth. FYI – Video Igniter offers unlimited revisions for most projects.

5. Leverage Existing Assets

If you have existing visual assets, such as illustrations, a logo, icons, a mascot, or brand guidelines, provide these to the video animation company. Using these resources can save time and money while ensuring a consistent brand identity.

6. Write Your Script

Most video animation companies can help you write the script for your video. If you want to speed up production and save on script writing costs, download our free script writing template and write it yourself. We’ll be happy to review it with you to ensure it’s production ready.

Video Animation Company Write Your Script

Download Video Igniter’s Free Script Writing Template

7. Create The Storyboard

Video Animation Company Create The Storyboard

Download Video Igniter’s Free Storyboard Template

Video animation agencies can also help you create your storyboard. But if you want to save money on your production budget, you can create it yourself. Download our free storyboard creation template. We’re happy to give it a review and provide feedback to make sure it’s ready to go for production.

8. Use Free Music

The Facebook Sound Collection and Kevin MacLeod’s Incompetech are two great sites you can use to find free music you can legally use in your animated video. Just be sure to provide credit to the artist!

9. Record The VoiceOver Yourself

Did you know you can record your own professional quality animated videos at home for free? Watch 1:31 in this video to learn how to record your own pro quality voiceovers without having to buy any fancy software or expensive equipment.

10. Use Some Stock Assets

We pride ourselves on creating custom animated videos from scratch. That being said, sometimes clients want to look for creative ways to help save money on the production budget. In certain cases, we can use stock assets (pre-created icons, 3D models, text animations, stock footage, etc) to reduce the design and illustration costs for your video.

Wrap Up

Finding the right video animation company for your project is crucial to creating engaging, high-quality content that drives results. Keep the factors outlined in this guide in mind when selecting a production partner, and you’ll be well on your way to a successful collaboration. Remember to consider their experience, style, communication, customization, and cost to ensure that you find the perfect fit for your business. Happy animating!

Still have questions about video animation companies?

Do you have a question about finding or working with a video animation company that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

If you’re looking for an explainer video company to make an explainer video, we make those too!

Need help syndicating your animated video? Ask us about video promotion.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

How An Animated Trade Show Video Can Boost Your Trade Show Success

April 18, 2023/in Video Igniter Animation Blog/by videoigniteradmin

Trade shows are an important opportunity for businesses to showcase their products and services, network with potential customers and partners, and generate new leads and sales. However, with so many companies vying for attention at these events, it can be a challenge to stand out from the crowd. That’s where animated trade show videos come in – they can be a powerful tool for boosting your trade show success and make your booth more engaging and memorable. In this post, we’ll explore how and why to create animated videos for trade shows, as well as tips for making them more effective for your business.

Examples of Trade Show Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated trade show video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Video Production Demo Reel:

Trade Show Demo Videos:

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Why Use Animated Videos for Trade Shows?

Animated videos are a great way to capture attention and engage trade show attendees. They can be used to showcase your products or services, explain complex concepts, or simply add some visual interest to your booth. Here are some of the key benefits of using animated videos at trade shows:

1. Attention-Grabbing: Animated videos are inherently more eye-catching than static images or text. They can help draw people to your booth and make it stand out from the ocean of other exhibitors.

2. Memorable: Animated videos are more likely to stick in people’s minds relative to other types of content (pamphlets, brochures, business cards, etc). By creating a memorable video, you can ensure that attendees remember your booth and your company long after the event is over.

3. Cost-Effective: Animated videos, motion graphics, animated infographics, explainer videos and kinetic typography animations can be created relatively quickly and easily, and can be used for multiple events. They can also be repurposed for your social media and displayed on your website.

4. Customizable: Animated videos are relatively to easy to update and customize (compared to live action videos). You can update text and images in your animated trade show video without having to pay for a brand new video.

5. Sharable: Add a QR code to your business card so people can watch your video on their phone.

How to Make an Animated Video for a Trade Show

Now that we’ve explored why animated videos are a valuable tool for trade shows, let’s dive into how to create one. Here’s a step-by-step guide:

Define Your Goals

Before you start creating your video, it’s important to define your goals. What do you want the video to accomplish? Do you want to showcase a product, explain a concept, or simply add some visual interest to your booth? Understanding your goals will help you create a video that is both effective and relevant to your audience.

Choose Your Producer

There are a variety of tools, software programs, freelancers and animation studios that can be used to create your animated trade show video. Some popular DIY options include Adobe After Effects, Powtoon, Wideo, and Vyond. If you don’t want to create the video yourself, you can hire us, Video Igniter Animation.

Develop Your Script & Storyboard

Download Video Igniter’s Free Storyboard Template

Once you’ve picked out your animation producer, it’s time to plan out your video. Create a script & storyboard that outline the key scenes and elements that will appear on screen during each part of your video. This will help ensure that your animator knows what to create.

Source The Audio

Trade shows are noisy so it’s possible your video may play on a loop with no audio. In fact, it’s a good idea to develop your trade show video so that people can learn just by watching, without needing to hear anything at all. Assume most people won’t be close enough to hear. That being said, adding a voiceover narration and soundtrack are still good ideas. Even if people can’t hear what your video is saying at the trade show, it’s still useful to have the narrative explanation for people who are able to watch your video online.

Create The Animation

Now that your storyboard is approved, the animation team can develop the visuals for your animated trade show video. This may involve creating characters, backgrounds, and other visual elements. After you approve the design of the illustrations, the animation team will add motion to the illustrations so that they sync up with your voiceover.

Test and Refine

Once your video is complete, test it out on members of your target audience to ensure that it meets your communication goals and resonates with your audience. Make any necessary tweaks or changes to improve its effectiveness before using it at a trade show.

Tips for Making Your Animated Trade Show Video Effective

Now that you know how to create an animated trade show video, let’s explore some tips for making it as effective as possible:

Keep it Short: Trade show attendees are often short on time, so it’s important to keep your video short and to the point. Aim for a length of 30 seconds to 2 minutes. Your video will play on a loop so people can catch it again if they missed something the first time.

Focus on the Benefits: When creating your video, focus on the benefits of your product or service rather than its features. This will help attendees understand how your offering can help them, rather than simply seeing what it does.

Use Humor: Humor can be a great way to engage attendees and make your booth more memorable. Just be sure to keep it appropriate and relevant to your brand and audience.

Make it Interactive: Consider adding interactive elements to your video, such as touchscreens or buttons that trigger different videos to play. This can help keep attendees engaged and interested.

Incorporate Your Brand: Be sure to incorporate your brand into your video using colors, logos, and other visual elements that reinforce your brand identity.

Conclusion

Animated videos are a powerful tool for enhancing your trade show booth and generating new leads and sales for your business. By following the steps outlined in this post and incorporating these tips, you can create a memorable, effective trade show video that helps your booth stand out from the crowd.

Still have questions about animated trade show videos?

Do you have a question about making or using an animated trade show video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Get in touch about making your animated trade show video!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

If you’re looking for an explainer video company to make an explainer video, we make those too!

Need help syndicating your animated video? Ask us about video promotion.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Explainer Video Company: A Comprehensive Guide

April 17, 2023/in Video Igniter Animation Blog/by videoigniteradmin

Are you searching for a way to explain your product or service in an engaging and informative way? Hiring an explainer video company to create an explainer video is any effective way to convey this information to your target audience. These companies specialize in producing short, animated videos that simplify complex ideas and help promote your brand. In this article, we will guide you through everything you need to know about explainer video production and how an explainer video company can help you achieve your goals.

What is explainer video production?

Explainer video production is the process of creating short educational animated video(s) that explain information to the viewer. Businesses frequently use animated explainer videos to explain how their product or service works. These videos typically run between 30 seconds and two minutes and are designed to be engaging and easy to understand. Explainer videos can be used for a variety of purposes, including marketing, training, sales and education.

Examples of Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D explainer video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Where can you find explainer video companies for your video project?

There are many explainer video companies out there, but how do you find the right one for your project?

1). Look on Google for “Explainer Video Company” or “Animated Explainer Video Company.”

2). Ask for recommendations from colleagues.

3). Search for explainer video companies on social media platforms like LinkedIn and Instagram.

4). Search for animators on Craigslist, Fiverr, Behance and Freelancer.com.

5). Check out VideoIgniter.com ;)

What expertise do you get when you hire an explainer video production company?

Hiring an explainer video production company gets you access to a team of animation experts who can help you create a high-quality video. These experts typically include animators, illustrators, scriptwriters, storyboard artists, voiceover artists, and project managers. They will work with you to understand your goals and create a video that is tailored to your needs. They’ve produced hundreds of explainer videos and know what works and what doesn’t.

You can save some money on your production budget by writing the script for your video and creating the storyboard. If you work with an experienced explainer video production company, feel free to share your drafts with them to get their feedback before approving them for production.

What animated video production services does Video Igniter offer?

Video Igniter is an explainer video company that offers a wide range of services, including scriptwriting, voiceover recording, storyboard creation, custom illustrations, animation, sound design and video marketing/promotion. All of the animated videos we create are custom animated using an original visual style we develop for your video. Whether it’s 2D animation or 3D animation, our team can help you create it.

Check out this page for a comprehensive list of animation services and video marketing services Video Igniter offers.

Get in touch with our team to discuss your project.

What does it cost to hire an explainer video production company?

The cost of hiring an animated video production company can vary depending on the complexity of the video, the length of the video, and the level of detail required. On average, you can expect to pay between $5,000 and $10,000 for a one to two-minute animated explainer video. We offer video production services above and below this range. Request access to our newest price sheet here.

What should you look for when hiring an animated explainer video company?

When hiring an animated explainer video company, it’s important to look for a company that has experience in your industry, a portfolio of high-quality work, and a team of experts who can help you create a video that meets your needs. You should also look for a company that is transparent about their pricing and timeline.

For more tips on how to hire an animated video production company, check out these animated video production resources:

How do you hire an animator?
9 Things to look for when hiring an animator.
How do you outsource an animated video project?
What is Video Igniter Animation?
What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?

What is an explainer video agency?

An explainer video agency is a company that specializes in creating explainer videos for clients and they can help you market your video. Video Igniter is an explainer video agency because we can help you create content and promote it to your target audience. Additionally, we can help you create variations of your video(s) and optimize them so that they convert more people over time.

If you plan to use explainer videos within your sales and marketing funnel, get in touch with our production team to learn how we can help you create high converting content for your funnel.

What makes Video Igniter unique from other animated video production companies?

Video Igniter is unique from other animated video production companies in that we can create any kind of custom animated video you can imagine. As long as we don’t need to assemble a film crew, we can create it. That means we can help you create any kind of 2D or 3D animated video you can imagine – and if you supply us with film that you want to mix with animation, we can help with that too.

Our team of experts will walk you through all aspects of video production, including scriptwriting, voiceover recording, sound design, illustration and animation so there’s nothing to worry about if you’ve never been involved with an animated video project before.

On top of this, Video Igniter has developed our own production dashboard to streamline your explainer video production experience so you can make an animation online. It helps us keep your project organized so that you always know what’s going on. It also helps us speed up production and ultimately enables us to offer high quality custom animated video production services for less than the cost of hiring a traditional animation studio.

How does the animated explainer video production process work?

The animated explainer video production process typically involves several steps, including scriptwriting, storyboarding, voiceover recording, illustration, animation, and sound design. The process can vary depending on the company you work with, but most companies will follow a similar process.

Check out this companion article for a deep dive on how to make an explainer video.

How long does Video Igniter’s explainer video service take to create a video?

The length of time it takes to create an explainer video can vary depending on the complexity of the video and the level of detail required. On average, Video Igniter’s explainer video service takes between four and six weeks to create a one to two-minute video.

Need to create your explainer video faster than that? We offer rush delivery animation to help you get your video produced on time.

If you have questions about how long it will take to make your explainer video, use this page to get in touch with our production team.

What are some other explainer video production companies?

Aside from VideoIgniter.com, there are many other explainer video production companies out there, including:

Demo Duck
Yum Yum Videos
Explainify
Epipheo

Do you have a question about animated explainer video companies?

If you have a question about hiring or collaborating with an animated explainer video company, feel free to reach out to us! We’re happy to help you find the right explainer video company for your needs. If you prefer to talk on the phone or via video call, you can use this link to .

What is Video Igniter?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For A Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

How Many Words In A 60 Second Script

April 13, 2023/in Video Igniter Animation Blog/by videoigniteradmin

People who write the script for their animated video frequently ask us: How many words in a 60 second script?

In this article we’ll explain how many words should be in your 60 second script along with considerations for why you may want to increase or decrease that number. At the end, we share some guides, resources and templates to help you write your video script.

Download Video Igniter’s Free Script Writing Template

How many words are in a 60 second script?

For most English-based video scripts, you should aim for 120-180 words in a 60 second script.

The average 60 second script has 150 words in it – which is a natural speaking rate of 2.5 words per second.

It is possible to get up to 180 words in a 60 second script, but the voiceover will be on the cusp of sounding rushed. Additionally, if you’re maximizing the number of words in your 60 second script, it doesn’t allow any time to vary the pacing of your voiceover – or to insert dramatic pauses.

This is why we recommend people make their scripts 120-150 words long. That way, we have some flexibility in the presentation to allow for special moments of your video to sink in with the viewer.

How many words in a 60 second script for other languages?

Some languages take more or less time to say something when you translate the script from English. With that in mind, if you are translating your animated video in multiple languages, it’s important to develop a script that can use the same timing as the original video. Otherwise, if you translate your script and it is notably longer or shorter than your existing voiceover, it will generate increased costs for the animation team to modify the timing of your animation to match the length of the new voiceover.

Here’s an example: Spanish text is about 20% longer than English. Therefore, if you want your English and Spanish voiceovers to be approximately the same length, make your English script 20% shorter than the average. 150 words = the average word count for a 60 second English-based animated video. Removing 20% of the word count gets you to 120 words for the English voiceover. When you translate the script into Spanish, the voiceover will be approximately 60 seconds long.

How To Write A 60 Second Script?

Download our free script writing template and check out these resources to help you learn how to write a 60 second script:

How To Write An Animated Video Script?

Tips To Improve Your Video Script Writing.

Examples of Explainer Video Scripts & How To Write A Script.

Still have questions about how many words should be in a 60 second script?

Do you have a question about how many words should be in a 60 second script that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Need a script for your 60 second video? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account

Fill out a creative brief for your video.

Explainer Video Maker

April 7, 2023/in Video Igniter Animation Blog/by videoigniteradmin

If you’re looking for an explainer video maker to help you create a custom animated explainer video, you’re in the right place! Video Igniter has helped hundreds of companies produce explainer videos. In this article, we answer the most popular questions we receive about making explainer videos to help you find the right production option for your explainer video.

In this FAQ, we’ll cover:

What are the different types of explainer video makers?
How do you create an explainer video?
What is the best explainer video software?
How do you find and hire an explainer video creator?
How do you make a free explainer video?
How do you save money on your explainer video budget?

Examples of Explainer Videos You Can Make With Video Igniter

Video Igniter can create any kind of 2D or 3D animated explainer video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What are the different types of explainer video makers?

Online Explainer Video Maker Options (Stock Design)

There are a handful of online video makers that provide libraries of pre-created characters, objects and scenery. You can use their online tools to lay out the objects in your scenes and then add motion so that characters and objects move in sync with your voiceover.

Notable services to check out include PowToon, Vyond, Wideo and Canva.

Pros: This is the lowest cost option for making an explainer video. These services cost under $100/month and it only takes a few hours of your time to create the content.

Cons: The explainer videos you can make with these sites all look the same because everyone is using the same set of pre-created characters, scenes, templates and objects. If you’re looking to make a custom branded video, this isn’t the ideal option for you.

Online Explainer Video Maker (Custom Animation)

If you’re looking for an online explainer video maker that makes custom animated videos instead of using stock animations and templates, check out Video Igniter Animation – that’s us :)

All you have to do is describe the explainer video you want select your desired budget (high end animation, low cost animation or the middle-of-the-road option).

From there, our professional animation team gets to work creating the script, storyboard, voiceover, illustrations, and soundtrack for your explainer video. You get an opportunity to review all of these and request edits online. Once they all get your approval, we animate your explainer video for you!

Pros: We can help you make any kind of 2D or 3D animated explainer video that you can imagine for less than the price of hiring a full animation studio. Everything is custom made so your explainer video is going to be a one of a kind original work of art!

Cons: Video Igniter uses real humans to make your explainer video so it’ll take a few days or weeks to create your video.

Explainer Video Software

If you’re highly motivated to make your explainer video yourself and have it be fully customized, you could get yourself a copy of Adobe After Effects and make the video from scratch.

Pros: You can eventually learn to make any kind of custom animated explainer video you can imagine

Cons: If you don’t have any artistic ability, this is going to be an up hill journey to learn everything you need to have in your artistic and technical skillset to create a quality video.

Hire An Animation Studio

Hiring an animation studio is usually the go to route if someone wants to make an explainer video. Animation studios are great if you want to make a really long explainer video; however, explainer videos tend to be 5 minutes or less. Animation studios typically focus on longer videos (5-22+ minute episodes) but some are willing on to take on shorter projects.

Pros: Animation houses are large and fully staffed to help you create explainer videos.

Cons: Hiring an animation studio is the most expensive kind of explainer video maker you can hire. Some studios only focus on specific animation styles so be sure to check out their portfolio.

Hire A Freelance Explainer Video Maker

Freelancers can help you make an explainer video. Most have the design and animation skills to help you make something fun to watch. Be sure to pay attention to their storytelling abilities; just because someone is good at creating beautiful animations doesn’t mean they’re automatically a good storyteller.

Pros: Low cost way to hire an explainer video maker to create your video for you.

Cons: Freelancers usually focus on a few specific visual styles. Since you’re working remotely, there’s always the possibility the freelancer could ghost you in the middle of production. They may or may not be able to help you develop your script and storyboard.

How do you make an explainer video?

Our explainer video maker production team has created hundreds of successful explainer videos by following this production process:

Questionnaire & Phone Call

Production begins with a questionnaire and or a phone call to learn more details about what you want to show and communicate in your explainer video.

Script

Download Video Igniter’s Free Script Writing Template

We use the information from the questionnaire and phone call to draft a script for your explainer video.

Send us feedback for your explainer video, we’ll incorporate the edits and send it back to you to review and approve for production.

Storyboard

Next, we turn your script into a storyboard – aka a set of text instructions and sketches for the illustrators and animators so they know what to create.

You get an opportunity to review the storyboard and request revisions before approving the document for production.

explainer video maker storyboard diagram

Download Video Igniter’s Free Storyboard Template

Illustrations

Our art director will develop some custom visual concepts for your explainer video.

Let them know which option you like best and they’ll work with you to refine and polish your favorite option. Then, the art director will oversee the production of all of the custom illustrations for your video.

You get an opportunity to review all of the art and request edits before approving the illustrations for production.

VoiceOver

You will receive several voiceover auditions to listen to. Let our team know which one you like best and then we’ll hire them to record the full voiceover. You will get an opportunity to review the voiceover and request edits before approving it for production.

Soundtrack

You will also receive several soundtrack options for your explainer video. Let us know which one you like best and then we’ll license it for use in your explainer video.

Animation

Once everything is approved, our explainer video maker team finally gets to animate your video!

Take some time to review the explainer video with your team and members of your target audience. Collect everyone’s feedback and send it to us to incorporate your edits for the final draft.

What is the best explainer video software?

For 2D animated explainer videos, the answer is Adobe After Effects. It provides all the tools you need to create custom animated motion graphics and animated characters. The learning curve is moderate; you can pick up the basics within a few hours.

How do you find and hire an explainer video creator?

Here are some animated video. production resources that will help you find and hire the right explainer video maker for your project:

How do you outsource an animated video project?
9 Things to look for when hiring an animator.
How do you hire an animator?
What is Video Igniter Animation?
What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
What goes into production cost of an animated video?
Pros and Cons of Different Animation Styles

How do you make a free explainer video?

Check out this companion article about how to make animated videos for free.

How do you save money on your explainer video budget?

✅ Write the script instead of hiring your explainer video maker to create it for you. Download our free script writing template.

✅ Make the storyboard for your explainer video. Download our free storyboard creation template.

✅ Record the voiceover for your explainer video. Watch 1:31 in this video to learn how to do it for free.

✅ Use free legal music. Just be sure to give the artist credit.

✅ Consider using stock assets like icons, clip art, stock photos and text to reduce the illustration costs for your explainer video maker.

Still have questions about working with an explainer video maker?

Do you have a question about explainer video makers that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated explainer video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Explainer Video Creator In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Maker Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Looking for an explainer video maker? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a creative brief for your video so that we understand what you want us to create.

What Does 2D Animation Cost?

April 6, 2023/in Video Igniter Animation Blog/by videoigniteradmin

Are you trying to figure out the 2D animation cost to make a custom animated video? If so, you’re in the right place!

In this guide, we explain what factors contribute to your 2D animation cost, how to figure out what it will cost to make your 2D animated video and tips to help keep your 2D animated video production cost low.

We also show some examples of what high cost, low cost and medium cost animations look like.

What does 2D animation cost?

TL;DR: $1,000-$25,000 per 60 seconds of animation.

That’s quite a wide range. Read on to understand what makes your video cost closer to $1k/min or $25k/min.

What contributes to the cost of a 2D animated video?

How detailed are the illustration?

The complexity of the illustrations in your animated video is one of the biggest determining factors of your 2D animation cost. The more detailed the illustrations are, the more time it will take to create quality custom visuals. This applies not only to the character design, it also applies to any objects in view and the background elements that make up the scene.

How much motion design is there?

The amount of motion detail also contributes to a higher or lower animation production cost.

A low cost way to make a character walk across screen would be to display a 2D image of a character and then tell the program to slide the character from left to right across the screen. It’s simple and conveys that the character is walking without having to spend all the time individually illustrating and animating the character’s arms, legs and head.

On the flip side, if you want to show realistic motion design, then the illustration team will need to create more images to show the natural movement of the character’s body and clothing as it walks across the screen.

Motion design extends beyond just character design. Your background can have moving elements (water, rain, snow, etc) and maybe even multiple characters or animals moving around simultaneously. The more detail you want to include, the more hours it takes our animation team to create.

How long is your 2D animation?

Kind of an obvious one but worth mentioning – the longer your animated video is, the longer your 2d animation cost will be. Many animation studios base their animation prices on the length of the video and the level of detail in the animation.

Are the character’s mouth’s synced to the voiceover?

This is a very specific motion design detail to call out. If your animated video includes characters that will be talking with their mouth’s synced up to the voiceover, it will increase your 2d animation cost. Syncing up mouth (and face) movements with your voiceover takes extra time to make the animation effect appear realistic.

How do I figure out my 2D animation cost?

So, how do you figure out the cost for your 2D animation? Here are a few options:

1). Use this form to get in touch with us about your 2D animation cost. Send us examples of the kind(s) of animated visual styles you’re interested in using for your video. Then, we’ll follow up with a quote for your 2D animated video.

2). Fill out this questionnaire to get a quote and we’ll follow up with a production quote for your video.

3). to discuss your animated video.

4). Request access to our newest price sheet.

5). You can estimate your 2D animation cost by looking at the 2D animation cost examples below. If you are providing the script, storyboard, voiceover or soundtrack for your video, your 2D animation cost can be lower than the animation costs listed next to each demo reel.

2D Animation Cost Examples

The easiest way to understand how production quality correlates to price is to look at examples of animated videos produced at various price points.

Below are a few demo reels that showcase what kind of quality you can expect for low, medium and high production budgets.

Video Igniter can create any kind of 2D or 3D animated video for you. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

High End 2D Animation Examples

These demo reels feature examples of 2D animated videos that cost over $10,000 per 60 seconds of animation.

Medium Cost 2D Animation Examples

These demo reels show examples of 2D animated videos that cost between $3,000-$8,500 to create a one minute animated video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Low Cost 2D Animation Examples

This demo reel features examples of low cost 2D animations. >$2,500 to produce 60 seconds of animation.

Other costs associated with 2D animation

In addition to creating illustrations and animations for your 2D animated video, there are several other costs associated with animated video production. These pieces of the animated video production process can be handled by you or you can hire us to create them for you.

Script Writing

Script writing is the skeleton for your 2D animation. We start each project by developing a script so that we understand what we are going to communicate in your video.

Download Video Igniter’s Free Script Writing Template

For some projects, we will do extra research to test which message(s) resonate best with your target audience.

You can save money on your animation production cost by writing the script for your animated video.

Storyboard Creation

The storyboard is the blueprint for your animated video. It tells the illustrators and animators what they’re supposed to create and how the visuals will sync up with the voiceover.

Download Video Igniter’s Free Storyboard Template

Storyboards cost $300-$1,000 to produce. Alternately, you could make the storyboard yourself to save some money on your production budget. Download our storyboard creation template.

Soundtrack Licensing

We will identify several soundtrack options that will enhance the mood and presentation of your 2D animation. We’ll also ensure that the soundtrack is properly licensed for the platforms you plan to display your video on.

VoiceOver Recording

Our team will audition voiceover artists for your animated video. You get to pick your favorite option(s). Then, we’ll oversee the recording of the full voiceover.

If you want, you could record the voiceover yourself and send it to us to use in your 2D animation and get a slight reduction in your production cost.

Tips to save money on your 2D animation cost

1). Write the script for your 2D animated video. Download our free script writing template.

2). Create the storyboard for your 2D animated video to keep your production cost down. Download our free storyboard template and storyboard creation guide.

3). Use free, legal music in your animated video.

4). Use a simpler, less detailed visual style for your animated video.

5). Record the voiceover for your animated video. Check out 1:31 in this video to learn how you can record professional quality voiceovers at home for free.

6). Consider letting your animation team use some stock assets like images, icons, text and clip art to lower the illustration cost for your 2D animation.

How Much Does 2D Animation Cost Per Minute?

When most people ask “how much does 2D animation cost,” they’re often looking for a per-minute estimate. While the average price range of $1,000–$25,000 per 60 seconds of animation is a good starting point, your actual cost depends on multiple factors—such as the number of characters, the animation style, and the level of storytelling complexity.

For instance, a simple 2D explainer video with basic motion graphics might cost around $1,000–$2,500 per minute, while a professionally illustrated and fully animated marketing video with multiple characters and transitions could land between $7,000–$12,000 per minute. If your project includes advanced motion tracking, cinematic lighting, and lip-synced dialogue, it’s common to see costs exceed $15,000–$25,000 per minute.

When budgeting for your 2D animation, it’s important to balance your visual ambitions with your marketing goals. For example, if you’re producing a quick social media ad, a lightweight animation style can still be effective while keeping your 2D animation cost low. On the other hand, if you’re creating a broadcast-quality TV commercial or a long-form brand film, investing in high-end 2D animation ensures your visuals stand out and feel premium.

2D Animation Pricing by Style

The style of animation you choose has a major impact on your 2D animation cost. Here’s a breakdown of how common animation styles compare:

Whiteboard Animation: Often the most affordable option, starting around $1,000–$3,000 per minute. It features simple line drawings with minimal motion.
Cartoon Animation: A more character-driven style that typically costs $3,000–$8,000 per minute, depending on the number of characters and animation detail.
Motion Graphics: Sleek and professional, often used for corporate explainers or product demos. Expect $2,500–$10,000 per minute based on complexity.
Hand-Drawn Frame-by-Frame Animation: Labor-intensive but visually stunning. These projects usually cost $10,000–$25,000 per minute or more.
Cutout or Vector Animation: Ideal for app demos or explainer videos. These cost roughly $2,000–$6,000 per minute, depending on transitions and design style.

When requesting a quote, be sure to share example videos of the animation style you like. That helps your production team provide a more accurate 2D animation cost estimate.

Why 2D Animation Costs Vary Between Studios

It’s common to see different animation studios quote dramatically different prices for the same project. This doesn’t always mean one is overcharging—it usually reflects differences in experience, workflow, and production quality.

For example:

Freelancers often charge less because they have lower overhead but may take longer to deliver.
Mid-size studios balance cost and quality with a full creative team, offering smoother project management and faster turnaround.
Top-tier studios have award-winning art directors, animators, and voice actors, which drives up your 2D animation cost but ensures exceptional polish and storytelling.

When comparing quotes, look beyond price. Ask about revision rounds, creative direction, and who will actually be animating your video. A slightly higher cost can pay off with fewer headaches and a better final product.

How to Get the Most Value for Your 2D Animation Budget

If your 2D animation cost is higher than expected, there are smart ways to stretch your budget:

Repurpose animation assets. Ask your studio to deliver individual animated elements that can be reused in future videos or social media clips.
Batch production. Producing a series of short animations at once can reduce your per-minute cost, since characters and backgrounds only need to be created once.
Simplify transitions. Smooth camera movements and visual effects add time and cost. Using simpler transitions can keep the focus on your message without inflating your budget.
Use vector-based designs. These are faster to animate and more scalable than fully hand-drawn scenes.
Lock your script early. Revisions after animation begins can dramatically increase your total 2D animation cost.

By planning ahead and focusing on what truly matters to your audience, you can achieve great results even with a modest budget.

Average 2D Animation Cost by Purpose

Your intended use for the animation can also influence pricing. Here’s a general overview:

Animation Type	Average Cost per 60 Seconds	Notes
Explainer Video	$2,000–$7,000	Most popular format; cost depends on illustration detail and motion graphics.
Educational or Training Video	$2,500–$10,000	May include character animation, text overlays, and scene transitions.
Commercial or Ad Spot	$5,000–$20,000	Higher visual polish for brand storytelling and broadcast use.
Social Media Animation	$1,000–$4,000	Shorter videos; can use simpler styles and templates.
Animated Music Video	$8,000–$25,000	Complex character animation, synchronized with music.
Product Demo Animation	$2,000–$6,000	Clear visuals and motion design showing product use.

This table provides ballpark figures for budgeting your 2D animation cost. Actual pricing can vary depending on the studio’s expertise and production timeline.

How Revisions Affect 2D Animation Cost

Revisions are an often-overlooked factor in animation pricing. Most studios include one or two rounds of revisions in their base quote, but additional changes—especially after animation has started—can significantly raise costs.

If you anticipate multiple stakeholders reviewing the video, it’s wise to align everyone on the script, storyboard, and style before production begins. Every change after that point requires extra design and rendering time, which increases the total 2D animation cost.

Should You Choose 2D or 3D Animation?

Another consideration when planning your project is whether 2D animation or 3D animation is the right fit. Generally speaking, 2D animation costs less than 3D because it requires fewer technical steps and render times. However, 3D animation offers more visual depth and realism.

If your goal is to create a fun, stylized, and affordable video that clearly explains a concept, 2D animation is often the better choice. It’s flexible, faster to produce, and easier to adapt for different marketing channels—all while keeping your overall animation cost manageable.

Final Thoughts on 2D Animation Cost

Understanding your 2D animation cost helps you make smarter creative and financial decisions. While prices can vary widely, knowing what drives those costs ensures you invest wisely. Whether you’re producing a 30-second ad or a 3-minute brand film, remember that quality storytelling, clear messaging, and consistent visuals deliver the biggest return on your animation budget.

If you’re ready to start planning your project, contact Video Igniter to request a personalized 2D animation quote. We’ll help you compare different visual styles and price points so you can create an animation that fits your goals and your budget.

Want to learn more about 2D animated videos?

We have a comprehensive guide that answers all the questions we receive about 2D animated videos. The guide answers popular questions like:

How do you make a 2D animated video?
How long does it take to make a 2D animated video?
Why do businesses make 2D animated videos?
And more!

Check out the 2D animated video guide here!

Still have questions about your 2D animation cost?

Do you have a question about your 2D animation cost that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An 2D Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch to figure out your 2D animation cost!

Schedule a call to discuss your animated video project.

Get a quote for your 2D animated video production cost.

Request access to our newest price sheet.

Fill out a creative brief for your video. Production begins after you pay 50% of your production budget.

What Are The Production Advantages Of Making 2D Animation?

April 5, 2023/in Video Igniter Animation Blog/by videoigniteradmin

Ready to make an animated video but not sure what style of production is right for you? In this article, we explore the advantages of 2D animation. You’ll learn about all the production reasons why people decide to create 2D animated videos instead of 3D animation or live action videos.

What are the advantages of making 2D animation?

2D Animated Videos Are Fast To Produce

When you compare the production timelines for 2D animation and 3D animation, 2D animated videos have a big advantage because they are much quicker to produce. Simple 2D animated videos can be produced in a few days or weeks.

3D animated videos have more steps in the production process and require a lot more time to accurately create details, add motion design, and render out the final animation. 3D animation can take weeks, months, a year or longer to produce.

Want to figure out how long it will take to make your 2D animated video? Use this page to contact us about your video project.

2D Animated Videos Are Easy To Change

If you want to modify part of your 2D animated video, all you need to do is contact the freelance animator or animation studio you hired and explain the changes you want to make.

As long as someone has all of the original project files, any video animator or designer can help you make the edits. That’s a huge advantage 2D animation has over 3D animated projects (or live action videos).

On the other hand, if you filmed a video and want to make changes, you would need to book the same location, hire the same actors & film crew to come in to re-film your scenes. This is not nearly as quick, easy and cost effective as hiring an animator to make a few edits from their laptop.

Faster Production = Lower Production Cost

One of the biggest advantages of 2D animation is that 2D animated videos can be made by individuals or small teams in just a few weeks. This helps keep keep your video production costs low.

3D animated videos can take months or years to produce and requires a large, expensive team.

Live action videos can be quick to produce. However, assembling a professional team on site with all their equipment quickly surpasses the production costs associated with 2D animation.

Creative Advantages of 2D Animation

Beyond the clear production benefits, there are many creative advantages of 2D animation that make it an enduring choice for marketers, educators, and entertainment creators. The hand-crafted look of 2D animation gives videos a warm, approachable quality that’s hard to replicate with 3D or live action.

Because 2D animation focuses on flat visuals, color, and timing, animators have total freedom to exaggerate motion, bend physics, and tell stories in unique ways. The result is a highly expressive medium that can instantly grab attention and evoke emotion—whether the goal is to make viewers laugh, learn, or take action.

2D animation also allows creators to experiment with a wide variety of styles—from minimalist line art to richly detailed illustrations. This flexibility makes it easier for brands to develop a visual identity that feels distinct and memorable. Whether you’re producing an educational explainer, a product demo, or a music video, the creative possibilities of 2D animation are virtually limitless.

The Accessibility Advantage

Another major advantage of 2D animation is accessibility. Unlike 3D animation—which requires powerful hardware, specialized software, and a large technical team—2D animation can be produced with more accessible tools and smaller budgets. This means that startups, nonprofits, educators, and small businesses can all benefit from high-quality animated content without spending a fortune.

Since 2D animation doesn’t rely heavily on expensive rendering or photorealistic modeling, it’s easier for artists around the world to collaborate remotely. That makes 2D animation one of the most democratized forms of storytelling available today. With a strong script and a talented illustrator, a single animator can bring an entire world to life from their laptop.

The Marketing Advantages of 2D Animation

From a marketing standpoint, the advantages of 2D animation are hard to overstate. Animated videos consistently outperform text or static images when it comes to engagement and retention. Because 2D animation is visually dynamic and easy to understand, it’s ideal for simplifying complex ideas or introducing new products to an audience.

Brands use 2D animation to:

Increase website conversion rates by explaining value propositions clearly.
Improve social media engagement with colorful, short-form content.
Build brand recognition through consistent visual storytelling.
Enhance email campaigns and digital ads with looping motion graphics.

Another marketing advantage of 2D animation is that it adapts perfectly to every platform. You can easily resize or reformat your animated assets for YouTube, TikTok, Instagram, or LinkedIn—without having to reshoot footage or redesign assets. That makes 2D animation one of the most versatile tools in a digital marketer’s toolbox.

The Educational Advantages of 2D Animation

Educators, trainers, and eLearning developers also love 2D animation for its ability to make learning engaging. Studies show that animated visuals improve knowledge retention because they help viewers visualize abstract ideas and maintain attention for longer periods.

When explaining scientific concepts, technical processes, or historical events, 2D animation allows you to illustrate ideas that would be impossible to film in the real world. For example, you can take learners inside the human body, show chemical reactions on a molecular level, or visualize data and statistics in a way that’s both beautiful and easy to understand.

This educational advantage of 2D animation makes it a go-to medium for explainer videos, online courses, and instructional content. It helps audiences grasp complex ideas faster—while keeping production time and cost low.

The Branding Advantage of 2D Animation

In addition to being cost-effective and flexible, 2D animation helps brands stand out visually. Every shape, color, and movement can be customized to reflect your brand’s personality. Unlike stock video footage, which other companies might use too, custom 2D animation gives you a unique visual language that instantly identifies your brand.

A consistent animation style—used across social media, website headers, and advertising—can strengthen brand recall and build trust with your audience. Viewers begin to associate your design style and motion language with your company, which is especially powerful for long-term marketing campaigns.

The Technical Simplicity Advantage

When comparing 2D vs. 3D animation, technical simplicity is a key advantage of 2D animation. Because there are fewer steps involved—no 3D modeling, rigging, lighting, or rendering—production pipelines are faster and easier to manage.

That simplicity translates into faster feedback loops and more creative flexibility. Animators can quickly adjust timing, camera angles, or color palettes without breaking complex 3D scenes or waiting hours for renders to finish. This is especially helpful when deadlines are tight or multiple stakeholders need to review and approve the video.

For projects that need to launch quickly—like crowdfunding campaigns, social ads, or event promotions—the technical efficiency of 2D animation can make all the difference.

The Longevity Advantage

Unlike live-action footage, which can age quickly due to changing fashions or technology, 2D animation tends to have a timeless appeal. Because it’s stylized rather than photorealistic, it doesn’t rely on current trends or camera quality. A well-designed 2D animation can look just as fresh five years later as it did on day one.

That longevity gives you more value for your investment. You can reuse parts of your animation in new marketing campaigns, edit in updated information, or reformat clips for different platforms—all without having to start from scratch.

2D Animation vs. Other Video Types

When evaluating the advantages of 2D animation, it helps to compare it directly to other video types:

Type	Key Advantages	Typical Challenges
2D Animation	Fast production, low cost, versatile, easy to edit	Less realistic than 3D or live action
3D Animation	Realistic visuals, cinematic appeal	Time-consuming and expensive
Live Action	Real human connection, authentic feel	Requires actors, sets, and reshoots for changes
Stop Motion	Unique aesthetic	Labor-intensive and hard to modify

For many businesses and creators, 2D animation hits the sweet spot between quality, creativity, and cost-efficiency.

The Storytelling Advantage

Finally, one of the most powerful advantages of 2D animation is its storytelling capability. Because every element is illustrated, you’re not limited by the laws of physics or what can be filmed. You can blend fantasy and reality, use metaphors visually, and take your audience on a journey through imagination.

This storytelling power makes 2D animation ideal for brand storytelling, explainer videos, social campaigns, and entertainment. It can simplify a complex idea in seconds, evoke emotion, and guide viewers through a narrative in a way that feels natural and engaging.

Final Thoughts on the Advantages of 2D Animation

2D animation remains one of the most efficient, creative, and flexible ways to communicate ideas visually. From lower production costs and faster turnaround times to unmatched versatility and storytelling freedom, it offers a wide range of benefits for marketers, educators, and storytellers alike.

If you’re considering a 2D animated video for your brand, business, or organization, Video Igniter Animation can help you bring your ideas to life—on time, on budget, and in a style that perfectly fits your goals.

Contact us today to learn more about how we can help you take advantage of all the benefits of 2D animation.

Still have questions about the advantages of 2D animation?

Do you have a question about the advantages of 2D animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Want to learn more about 2D animated videos?

We have a comprehensive guide that answers all the questions we receive about 2D animated videos. The guide answers popular questions like:

How do you make a 2D animated video?
How long does it take to make a 2D animated video?
Why do businesses make 2D animation videos?
And more!

Check out the 2D animated video guide here!

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Now that you understand the advantages of 2D animation, check out our animated video portfolio of 2D animated videos!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Looking For A 2D Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

2D Animation Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Now that you understand the advantages of 2d animation, get in touch with our production team to help figure out pricing and a production plan for your 2D animated video.

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

2D Animation Examples

April 4, 2023/in Video Igniter Animation Blog/by videoigniteradmin

Are you looking for 2D animation examples to inspire your next animated video project? Or maybe you’re looking for fresh design inspiration? In either case, here’s a collection of 18 modern 2D animation examples for a variety of industries and use cases.

2D Video Animation Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

2D Animation Examples For Businesses

Partner with this company to reduce your business’s monthly utility costs.

T-Mobile uses animation to explain a company initiative designed to help improve the environment.

2D Animation Examples For Startups

2D animations for startups help them get more awareness, leads and sales.

This novel agri-tech startup helps farmers manage their business more efficiently.

Securely identify any person from anywhere in the world.

Online marketplace uses animation to introduce customers to the wordpress themes they sell.

2D Animation Examples For Marketing

2D animation marketing example used to promote a new product that keeps garbage out of the ocean.

Online gaming site uses 2D animated video to remind people to opt in to continue to receive email messages from them.

Tradeshow marketing video helps draw visitors in while educating them about the product.

2D Animation Examples For Education

Running your exams online saves you time and money + your tests can automatically grade themselves!

Learn how to quickly pay for your parking ticket so that you don’t get late fees too!

2D Animation Examples For Healthcare Companies

2D animation makes it easy to share the benefits of your medical device with hospitals and healthcare providers.

Never lose your medical records again when you back them up on the blockchain!

2D Animation Examples For Blockchain Companies

2D animation makes it easier to understand how complicated blockchain services work.

Streamline your banana purchases with this banana-focused cryptocurrency.

If you want to buy cryptocurrency, you’ll need to use an exchange to buy cryptocurrencies off the blockchain.

Learn what a stable coin is and how it is different from other cryptocurrencies.

Looking for a different kind of 2D animation example?

Are you looking for an example of a different style of 2D animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Still have questions about 2D animation examples?

Are you looking for a 2D animation example using a visual style that wasn’t shown here? We have hundreds of 2D animated video examples in our offline portfolio. Use this form to get in touch. Let us know what kind of visual style you’re interested in and we’ll dig up some 2d animated video examples from our archive.

Want to learn more about 2D animated videos?

We have a comprehensive guide that answers all the questions we receive about 2D animated videos. The guide answers popular questions like:

How do you make a 2d animated video?
How long does it take to make a 2d animated video?
Why do businesses make 2D animated videos?
And more!

Check out the 2D animated video guide here!

Looking For A 2D Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington. Check out our demo reel below:

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

Get in touch!

Now that you’ve checked out our 2D animation examples, get in touch with our production team to discuss your 2D animated video project.

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Fill out a creative brief for your video, we’ll generate a quote for the project and begin production as soon as we receive your production deposit.

How to Make A Homepage Video That Helps You Grow Your Business

March 24, 2023/in Video Igniter Animation Blog/by videoigniteradmin

Do you want to create a homepage video for your website that helps you:

✅ Generate More Leads

✅ Educate Customers

✅ Increase Sales

If so, you’re in the right place! Video Igniter’s guide to animated homepage videos teaches everything you need to know about how to create a high performing marketing video that will help you grow your business.

In this guide, we cover topics like:

What are the benefits of having a video on my homepage?
How do I create a video for my homepage?
How long does it take to make a homepage video?
What does it cost to make a video for my homepage?
What do I do after my homepage video is finished?

Let’s dive in! First, let’s take a look at some animated homepage video examples.

Examples of Homepage Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated homepage video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What are the benefits of having a video on my homepage?

A properly designed animated marketing video can drive huge business results when you add it to your homepage. Here are some of the benefits you can get from adding a high performing custom animated video to your company’s homepage:

Generate More Leads ✅

Adding an animated video on your homepage is a direct and concise way to communicate what your business does and generate more leads for your business. The video can provide the full pitch for your product or service and show the benefits in 30-90 seconds. At the end of your video, you can display a text box for people to input their email address to learn more or you can present them with an image to click on to take them to buy your product/learn more/download an app, etc.

All homepage videos should include a call to action at the end of them – something that you want the viewer to do when they’re done watching your captivating video. This is how you direct people to the next step towards doing business with you. That could mean scheduling a call with a sales person, downloading your app, creating an account, etc.

When your video is designed with a compelling narrative that speaks to the problem your target audience experiences, the call to action at the end of your video should be an easy, logical way to tell them how to take the next step towards becoming a customer.

Increase Sales ✅

Time and time again, (quality) videos have been shown to increase sales when used they’re added to a landing page or a sales page.

Go search for a product on Amazon right now. You’ll be hard pressed to find one of their ‘best seller’ products that doesn’t include a video along with images and a writeup about the product. That’s because videos are able to show and explain how the product/service works better than text and images alone. When customers get a strong sense of trust and understanding about what your product or service does, they’re much more likely to have the confidence to buy from you.

Increase Time On Site = SEO Boost ✅

Adding a video to your homepage gives visitors an easy way to learn about what your business does. A wall of text is intimidating. An animated explainer video encourages people to click play and stick around for a while. The benefit here is that Google can tell people are staying on your site longer – which they see as a sign that your website is useful. The more useful Google thinks your website is, the better they will rank your website in their search results. Adding an animated video to your homepage is one of the easiest things you can do to encourage your website visitors to stick around longer.

Well Educated Customers ✅

Making an educational animated video for your homepage makes it easier for your leads and prospects to understand how your business can help them.

This helps you separate qualified leads from unqualified leads.

People who watch your video(s) and understand how they will benefit from your product or service won’t waste your time. People who are less qualified potential clients will be less likely to reach out and waste your time if it isn’t going to be a good fit for them.

How do I create a video for my homepage?

1). Pick a producer for your animated homepage video

Choosing the producer for your homepage video is one of the most important parts of the animated video production process. Here are some resources to help you pick the right animated video production company to make your homepage video:

How to outsource an animated video project?
9 Things to Look For When Hiring An Animator.
How to hire an animator?
Pros and Cons of Different Animation Styles
What goes into the production cost of an animated video?
Learn about the types of online animated video makers.
What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
What is Video Igniter Animation?

2). Kick Off Call / Questionnaire

Now that you’ve picked out a producer for your animated homepage video, it’s time to do a deep dive on your goals and expectations for the project.

Your animation producer will either send you a questionnaire or set up a kick off call to learn more (or both!) The types of information your animation producer wants to know include:

What is your goal for the video?

When people are done watching your video, what do you want them to do?

What do you want to say in the video?

Who is your target audience?

What problem(s) do your customers experience?

What kind of visual style do you want to use for your video?

3). Write the script for your homepage video

After the kick off call/questionnaire, we’ll process the information we received and use it to develop your script. Our team will create the first draft and send it to you to review. Our goal is to develop a narrative that speaks to the unique problem(s) your target audience experiences and then highlight how your product or service can solve this problem for them. At the end of the script, they should be so excited for your solution that they’ll be waiting for your call to action to learn how they can become a customer.

Give the script a detailed review at your company. In an ideal world you should share it with members of your target audience and get their feedback as well (or we can help with that). Collect everyone’s notes and send them to us so that we can revise your script. You will get an opportunity to review the script and approve it for production or request another round of revisions.

4). Create the storyboard

Once your script is approved for production, it’s time to create your storyboard.

What is a storyboard you ask? A storyboard is a set of instructions that tell the illustrators and animators what to create.

It includes a mockup of the visuals and a set of directions that explain what illustrations need to be made and how they should move.

When you review the storyboard, focus on the visual storytelling aspects. Does the story and visual presentation of ideas speak to your target audience?

Collect all your revision notes and send them to us to revise. We’ll incorporate your edits and send you an updated draft to review and approve for production.

5). Design the illustrations

Now that your storyboard is approved, we can develop the illustrations for your homepage video. Our art director will start by creating some concept art. This helps us establish the visual style for your homepage video before we spend time creating all of the illustrations. The art director will review your branding guidelines and select a key scene from your storyboard. Then, they’ll illustrate that scene using one or more custom visual styles.

Share your honest feedback with the art director. The art director will work with you to refine your preferred piece of concept art until you love it. Then, the art director will oversee the creation of all of the illustrations for your homepage video.

You get an opportunity to review all of the illustrations and request revisions before approving the art for production.

6). Record the voiceover

We’re also going to need a voiceover narration to accompany your homepage video. Our team will audition several voiceover artists and send you the recordings to review. Let us know which artist you prefer and then hire them to record the full voiceover.

We’ll help guide the VO talent so that they use the proper pronunciation, intonation and pacing when they record your voiceover. You will get to review the full voiceover and request edits before approving the voiceover for production.

7). Pick out some music

We’ll also select a few soundtracks that we feel will enhance the presentation of your animation. You get to have the final say and pick which option you like best. After that, we’ll procure the license so that you can legally use the soundtrack in your homepage video.

8). Animate your homepage video

It’s finally time to animate! The voiceover and illustrations are approved and we can work our magic.

When the first draft is ready, give your homepage video a detailed review. Ideally, share it with some of your leads and clients to get their feedback. Collect everyone’s notes and send it to us so that we can incorporate your revisions and render out the final draft of your homepage video.

What do I do after my homepage video is complete?

Add the video to your homepage

There are many great video hosting services out there with a variety of different features and benefits for your homepage video. If you’re just looking for something simple and free, YouTube, Vimeo and Wistia are all great options. They even have analytics built in so you can see how long people watch your video.

Upload the final draft of your video to one of these services, copy the embed code and send it to your developer to add to your homepage.

If you use a hosting service like Wistia, you can customize the look and feel of how the video appears on your website. It even gives you the option for people to give you their email address at the end of the video if they want to hear from you. You can also add an image or a link at the end of your video for people to click on to direct them to create an account, download your app or buy your product.

Add a compelling thumbnail!

The thumbnail for your video is the first impression for your video. Without a compelling thumbnail, you won’t get a lot of people clicking play to watch your video. We recommend designing several different thumbnails and testing which one gets people to click play the most often.

After you have several months of data and can see which one people click on most often, make that the official default thumbnail and remove the other version that people don’t click on as often.

For a deep dive on how to do this, check out our guide called “How To Improve The Conversion Rate Of Your Video.”

Optimize for Video SEO

Optimizing your video for SEO means that when people search for terms similar to what your company does, your video might appear in search engine results on YouTube, Google, Bing, Instagram, TikTok, etc. While it isn’t possible to guarantee a video will appear in search results, there are some standard practices you can do to increase the odds of this happening. Check out our guide on Video SEO to learn more.

As a bonus, adding a video to your website keeps people on your site longer because they’re busy watching your video content. Keeping people on your site longer makes your website seem “useful” in the eyes of Google. This is a good thing. Google wants to recommend useful websites to people – so the longer you can keep people on your site, the better your search rankings will be.

Promote your homepage video!

Once your video goes live, don’t forget to promote it! Send a message to your email lists to invite people to come watch it. Upload copies to your social media channels as well.

Watch your stats and analytics to see how people engage with your video

Video hosting services usually include statistics and analytics to help you see how many people have watched your video & how long they watch your video.

Check out this article for a deep dive on how to review and interpret stats for your video.

Optimize and update over time.

One of the great things about animated videos is that you can update and improve them over time.

If you notice a certain % of people stop watching at a specific part of your video, it’s possible to update and improve that section of your video so that in the future, more people keep watching your video until the end.

Live action (non-animated) videos are much more difficult and expensive to retroactively make changes to. You need to get the film crew, actors and set back together to reshoot part of the video. If you want to make revisions to an animation, in most cases, as long as you have all the project files, you don’t need to work with the original animators and illustrators to modify sections of your animated homepage video.

Create more videos to answer your client’s questions.

Your homepage video typically serves one purpose: explaining to your target customer who you are, what you do and most importantly, how you can help your clients with their problems.

But then what?

People who are interested having your company solve their problems are going to want to learn more!

How does this work?
What does it cost?
How long is it going to take?

Each of these questions could (and should) be answered with their own videos.

You should have a video answer for all of the most popular questions you frequently receive from leads and clients. When you launch a new product, service or upgrade, create a video to illustrate what is new and better about your latest offering. Creating a video for your homepage is just the beginning.

How long does it take to make a homepage video?

Most videos can be created in 4-6 weeks (or less!) If you need to guarantee delivery of your homepage video in less than 3-4 weeks, we offer rush delivery animation to speed up production.

What does it cost to make a homepage video?

The cost of your homepage video largely depends on two things: the length of your video and the visual style used to illustrate and animate your homepage video. Most homepage videos can be created for $1,000-$15,000. Click here to get a quote for your homepage video – or you can request access to our newest price sheet.

Still have questions about homepage videos?

Do you have a question about making a video for your homepage that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Examples of Business Animations You Can Get From Video Igniter

What are the benefits of making animated business videos?

Examples of Animated Business Videos

How to make animated videos for your business?

What does it cost to make an animated video for my business?

How long does it take to make animated video for my business?

Tips for making an effective animated business video

Conclusion

Still have questions about business animations?

What is Video Igniter Animation?

Looking For A U.S. Company That Makes Animations For Businesses?

Business Animation Success Stories & Testimonials

Get in touch about creating an animation for your business!

Examples of Animations You Can Get From Video Igniter’s Animation Company

What to Look for When Hiring an Animated Video Company

What Marketing Services Can an Animated Video Agency Offer?

How Long Does Animation Video Production Take?

Where Can You Find an Animation Video Agency?

Recommended Reading:

How Much Does Video Animation Production Cost?

How to Save Money When Hiring a Video Animation Company?

Wrap Up

Still have questions about video animation companies?

What is Video Igniter Animation?

Looking For An Animated Video Company In The U.S.?

Success Stories & Testimonials

Get in touch!

Examples of Trade Show Videos You Can Get From Video Igniter

Video Production Demo Reel:

Trade Show Demo Videos:

Why Use Animated Videos for Trade Shows?

How to Make an Animated Video for a Trade Show

Define Your Goals

Choose Your Producer

Develop Your Script & Storyboard

Source The Audio

Create The Animation

Test and Refine

Tips for Making Your Animated Trade Show Video Effective

Conclusion

Still have questions about animated trade show videos?

Get in touch about making your animated trade show video!

What is Video Igniter Animation?

Looking For An Animated Video Company In The U.S.?

Success Stories & Testimonials

What is explainer video production?

Examples of Explainer Videos You Can Get From Video Igniter

Where can you find explainer video companies for your video project?

What expertise do you get when you hire an explainer video production company?

What animated video production services does Video Igniter offer?

What does it cost to hire an explainer video production company?

What should you look for when hiring an animated explainer video company?

What is an explainer video agency?

What makes Video Igniter unique from other animated video production companies?

How does the animated explainer video production process work?

How long does Video Igniter’s explainer video service take to create a video?

What are some other explainer video production companies?

Do you have a question about animated explainer video companies?

What is Video Igniter?

Looking For A Production Company In The U.S.?

Success Stories & Testimonials

Get in touch!

How many words are in a 60 second script?

How many words in a 60 second script for other languages?

How To Write A 60 Second Script?

Still have questions about how many words should be in a 60 second script?

What is Video Igniter Animation?

Success Stories & Testimonials

Need a script for your 60 second video? Get in touch!

Examples of Explainer Videos You Can Make With Video Igniter

What are the different types of explainer video makers?

Online Explainer Video Maker Options (Stock Design)

Online Explainer Video Maker (Custom Animation)

Explainer Video Software

Hire An Animation Studio

Hire A Freelance Explainer Video Maker

How do you make an explainer video?

Questionnaire & Phone Call

Script

Storyboard