With so many different animation styles out there, we thought it would be helpful to present an overview of the most common types of animated videos and provide a run down of their pros and cons to help you figure out which animation styles could be used for your video.

2D Animation Styles:

1). Flash / After Effects 2D animation
2). Motion Graphics
3). Hand Drawn Animation (aka Frame by Frame or Cel Animation)
4). Kinetic Typography
5). Cut-Out Animation
6). Rotoscoping Animation

3D Animation Styles:

1). 3D Animation
2). Stop Motion
3). Cel-Shaded Animation

Non-Animated Explainer Videos:

1). Screen Recording
2). Whiteboard Videos

2D Animation Styles:

1). Flash / After Effects 2D Animation

If you’ve seen a 2D animated video online, odds are, it was likely made using Adobe Flash or Adobe After Effects. These are two of the most popular programs for creating 2D animated videos because they enable an infinite range of different animation styles at a lower cost than producing a video with traditional frame-by-frame (hand drawn) animation.

Pros: Enables you to create infinite different types of animation styles. Very easy to make custom branded art.

Cons: This is what everyone does. Can be difficult to pick out which studio or freelancer is best for you.

Example of an Animated Explainer Video Created with Flash:



Example of a More Advanced Animation Created with Adobe After Effects:

2). Motion Graphics

Think of motion graphics as a type of animation that’s more like an animated diagram or a series of shapes, icons and text sliding around. Generally this is animation that doesn’t have people walking around. Instead, motion graphics are used like visual accents. Sometimes they are overlaid on top of live action videos, other times they’re inserted between scenes of a video to show an animated diagram that visually illustrates what a narrator is explaining.

Pros: Can be simpler to produce than traditional animation.

Cons: May not include enough detail for what you want to show or explain.

3). Hand Drawn Animation aka Frame-By-Frame Animation

This is the ‘real’ old school style of animation. The kind where each frame of the animation is hand drawn by the video animator. It enables the artist to create beautiful flowing animated details with realistic, smooth movements. It also takes a lot of time, skill and a huge team with an adequate budget to produce anything more than a few seconds long.

Pros: Visually unique compared to the glut of 2D animated content out there.

Cons: Expensive. Takes a long time and a big team to produce.

4). Kinetic Typography

Kinetic typography is a type of animated video that relies heavily on animating text with flashy motion and designs to keep the viewer engaged. Sometimes characters and scenes get mixed in but typically the goal is to animate the words in visually unique ways in sync with the narrative voiceover.

Pros: When designed with proper timing, these videos do a great job at keeping viewer’s interest. It’s also possible to watch these videos without the sound on (i.e. in a social media feed) and still be able to understand the content of the video w/out the audio.

Cons: Since the focus tends to be text-based, sometimes content that’s presented in kinetic typography videos should actually be an animated diagram (which you can totally mix into your video).

5). Cut-Out Animation

Cut-out animation uses flat materials, like paper or fabric, to create characters and scenes that move in a two-dimensional space. Traditionally, this style involved physically moving cut-out pieces frame by frame, but modern software now simulates the process digitally. Cut-out animation is popular for its cost-effectiveness and charming simplicity, as seen in shows like South Park. If you’re looking for a fun, quirky, and budget-friendly animation style, cut-out animation might be a perfect fit.

Pros: This fun animation style is visually unique and helps your message stand out from other forms of 2D computer animation.

Cons: Creating this style of animation takes more time to create compared to modern forms of computer animation.

6). Rotoscoping

Rotoscoping involves tracing over live-action video footage to create lifelike movement in an animated format. This style blends realism with artistic expression, making it a great option when you want natural character motion with a stylized visual appeal. Rotoscoping was famously used in films like A Scanner Darkly and Waking Life to create a surreal, dreamlike effect that draws viewers into the story.

Pros: Visuals include realistic, natural movement using a unique stylized aesthetic.

Cons: Rotoscoping is a time-consuming, expensive process which requires a film crew to capture video content before animators can trace over each scene.

Types of 3D Animation:

1). Animated Computer Generated 3D Visuals

3D animation is ideal for when you want to take a viewer on a journey inside a 3D space to show what an environment is like or to understand the inner workings of a machine. 3D animation also works great for your standard business explainer video if you want to go for a high impact visual style that stands out from the rest. Just note that 3D animations take longer to produce, require a larger budget, and it’s not as easy to make changes to the video once production has begun. 3D animated video styles can look cartoon-ish (like Pixar movies) or they can be made to look like photo-realistic renderings of the real world.

Pros: Great for showing how products/machines work or exploring 3D environments

Cons: Expensive and takes a long time to produce. Difficult to make changes mid-way through video production.

Cartoon-style 3D:

Photo-realistic 3D:

2). Stop motion

Stop motion animation is created by setting up a scene (could be made of clay, paper, legos, etc), taking a photo, moving a few things slightly in the scene, and taking another picture. By repeating this process of taking photos of the scene with slight adjustments, the images can be combined to create a moving animated scene.

Pros: Fun and unique to watch.

Cons: Expensive and it takes a long time to do a good job – definitely can’t be rushed.

3). Cel-Shaded Animation

Cel-shaded animation gives 3D objects a flat, cartoonish appearance reminiscent of traditional 2D animation. It’s often used in video games and stylized animations to create bold, eye-catching visuals. Titles like The Legend of Zelda: The Wind Waker and Arcane demonstrate how cel shading can blend modern 3D animation with classic, hand-drawn aesthetics.

Pros: Evokes a nostalgic, hand-drawn aesthetic with modern computer animation tools. Rendering costs are lower compared to photorealistic 3D animation.

Cons: Limited realism compared to traditional 3D animation. Requires talented artists to do a quality job creating this visual style.

Non-animated explainer videos:

1). Screen recording

Sometimes you want to show what’s actually happening on a phone, tablet or computer screen. In this case, you can use different programs to record what is happening on screen to show exactly what is happening, rather than providing a high level story of what an app actually does. Motion graphics are sometimes mixed in to keep the viewer’s attention and to visually call out specific details on screen.

Pros: Great for showcasing how to use different websites, software and apps.

Cons: Generally kinda boring to watch unless there’s some unique motion graphics overlaid on top of the screen recording. Not great for sales/marketing videos, but that’s not what they’re really meant for anyway.

Deep Dive: How to hire and collaborate with a motion graphics company?

2). Whiteboard videos

Whiteboard videos are another style of hand drawn animation – however, unlike Frame-by-Frame animation, where the animator draws each frame individually and then flips through them to make the image look like it’s in motion, whiteboard explainers are videos that show the artist in the act of drawing out visuals in sync with a voiceover.

Pros: Generally quick and less expensive to produce. Great at keeping the viewer’s attention.

Cons: They all look very similar so they’re not great for brand recognition.

Practical Applications for Different Animation Styles

The type of content you want to create often informs the visual style that’s appropriate for the video. Below, you can see our recommendations for which style(s) of animation are appropriate to use for creating educational, entertaining and promotional video content.

Educational Content

Animations simplify abstract concepts and make learning more accessible. Animated educational videos often use 2D animation and motion graphics to illustrate scientific principles, historical events, and mathematical theories.

Entertainment

From children’s cartoons to adult animated series, the entertainment industry uses a diverse range of styles to appeal to different audiences. 2D, 3D, and stop motion animation have all found success in TV, movies, and online content.

Marketing and Advertising

Animation helps brands stand out in competitive markets by delivering memorable, engaging content. Motion graphics and character animations are popular choices for commercials, product explainers, and social media content.

Choosing the Right Animation Style

The right animation style depends on your video’s goals, target audience, and budget. If you need something cost-effective and fun, 2D animation might be the way to go. For high-impact, immersive content, 3D or mixed media animation could be a better fit.

With so many cool animation styles to choose from, it can be difficult to narrow it down to the right option for your video. If you’re still not sure which types of animation are appropriate for your video, send us a message or schedule a call to discuss your video project and goals with Video Igniter’s production team.

Key Factors That Influence Different Animation Styles

When evaluating different animation styles, it’s important to understand the practical factors that influence which approach makes the most sense for your project. While aesthetics matter, production constraints often play an equally important role in determining the final style.

One major factor is budget. Some animation styles, like frame-by-frame hand-drawn animation or photorealistic 3D animation, require significantly more time and specialized talent. This increases cost. More streamlined animation styles, such as motion graphics, cut-out animation, or kinetic typography, are typically more affordable while still delivering strong visual impact.

Timeline is another critical consideration. If you’re working with a tight deadline, simpler animation styles are often the best choice. Motion graphics, screen recordings, and limited 2D animation can be produced relatively quickly compared to stop motion or complex 3D animation, which often require longer production schedules.

Your distribution platform also matters. Animation styles that work well on a website homepage may not perform the same way on social media or in paid ads. Bold, simplified visuals with strong contrast—such as motion graphics and kinetic typography—often perform better on mobile feeds where viewers scroll quickly.

Comparing 2D vs 3D Animation Styles

One of the most common decisions people face when exploring different animation styles is whether to choose 2D or 3D animation. Each has distinct advantages depending on your goals.

2D animation styles are often favored for explainer videos, brand storytelling, and educational content. They are cost-effective, flexible, and easier to revise mid-production. 2D animation also lends itself well to custom brand design, allowing companies to maintain consistent visual identity across marketing materials.

3D animation styles, on the other hand, are ideal for showcasing physical products, architectural spaces, or complex machinery. They allow viewers to see objects from every angle and understand how components interact in three-dimensional space. While more expensive, 3D animation can create a premium, high-impact look that stands out in competitive industries.

In many cases, a hybrid approach works best. Combining 2D animation with 3D elements or motion graphics allows brands to balance visual impact with budget efficiency.

How Animation Style Impacts Viewer Engagement

Different animation styles influence how audiences perceive and engage with video content. Fast-paced motion graphics and kinetic typography are effective at grabbing attention quickly, making them well suited for short-form content and ads. These styles rely on rhythm, timing, and visual momentum to keep viewers engaged.

Character-driven animation styles, such as 2D character animation or rotoscoping, tend to create stronger emotional connections. When viewers see characters reacting, struggling, or succeeding, they’re more likely to remember the message being communicated.

Highly detailed animation styles like hand-drawn animation or stop motion often feel more “crafted” and artistic. This can elevate brand perception, especially for creative industries, entertainment brands, or companies that want to emphasize originality and craftsmanship.

Understanding how different animation styles affect engagement helps ensure your video doesn’t just look good—it performs well.

Animation Styles for Branding and Visual Identity

Animation plays a significant role in shaping a brand’s visual identity. The animation style you choose should align with your brand’s personality, tone, and long-term marketing strategy.

Minimalist motion graphics and clean typography often suit modern tech companies, SaaS platforms, and startups that want a sleek, professional look. Hand-drawn or cut-out animation styles work well for brands that want to feel approachable, playful, or human.

Consistency is key. Once you select an animation style, it’s beneficial to reuse visual elements, character designs, and motion patterns across multiple videos. This builds brand recognition and makes future video production more efficient.

Emerging Trends in Different Animation Styles

As technology evolves, so do animation styles. One growing trend is the use of AI-assisted animation, where tools help generate visuals, automate motion, or speed up production workflows. While human creativity remains essential, AI tools are enabling faster iteration and lower costs for certain animation styles.

Another trend is mixed media animation, which blends live action footage with animated overlays, motion graphics, and text. This approach combines the authenticity of real footage with the clarity and flexibility of animation.

Social media has also influenced animation trends. Short, looping animations with bold visuals and clear messaging are becoming increasingly popular for platforms like Instagram, TikTok, and LinkedIn.

Using Different Animation Styles Across the Marketing Funnel

Different animation styles serve different purposes depending on where viewers are in the marketing funnel. At the awareness stage, visually striking styles like motion graphics, kinetic typography, or stylized 2D animation help capture attention.

During the consideration stage, explainer-focused animation styles—such as character animation or product walkthroughs—help educate viewers and build trust. For conversion-focused content, screen recordings or product-focused 3D animation can clearly demonstrate functionality and value.

By aligning animation style with viewer intent, brands can maximize the effectiveness of their video content.

Final Thoughts on Different Animation Styles

There is no single “best” animation style—only the best style for your specific goals. By understanding the strengths, limitations, and use cases of different animation styles, you can make informed decisions that balance creativity, budget, and performance.

Whether you’re creating an explainer video, marketing campaign, educational series, or branded content, choosing the right animation style is one of the most important steps in producing a successful video.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Couldn’t be happier with Derek and his team. The quality of the work for the cost far exceeded expectations and surpasses anything in the market. Derek was patient, offered many revisions, and was overall great to work with.”

Alex Novick – Founder, Sproutly.com

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Outsourcing 3D animation has become a popular option for businesses looking to create captivating visuals for their products, services, or brands. In this guide, we will explore the process, costs, and timeline for 3D animation outsourcing. We’ll also discuss tips for saving money on your production budget and share some other animation outsourcing companies so you can make an informed decision for your next project.

Examples Of Outsourced 3D Animated Videos You Can Get From Video Igniter

Video Igniter can create any kind of 3D animation video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of 3D animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How do you outsource a 3D animated video?

Outsourcing a 3D animated video involves several steps. Here’s a quick rundown of what you need to do:

1). Define your project scope: Before you search for an animation studio to outsource your project to, spend some time thinking through your project requirements. Consider the length, style, business purpose, timeline and budget that are needed to do this right. This will help you communicate your expectations clearly to the outsourcing company.

2). Research potential companies: Look for 3D animation outsourcing companies with a solid track record, a diverse portfolio, and positive client testimonials. Check their website, blog and portfolio to learn more about their expertise.

3). Request quotes: Contact several companies to request quotes for your project. Provide them with your project scope and any relevant materials, such as a storyboard or reference images. This will allow them to give you an accurate cost estimate.

4). Evaluate proposals: Review the proposals you receive and compare factors such as cost, timeline, the number of revisions you get and the overall quality of their work. This will help you determine which company offers the best value for your project.

5). Sign a contract: Once you’ve selected an outsourcing company, sign a contract that outlines the project scope, deliverables, timeline, and payment terms. Make sure to include clauses for revisions and intellectual property rights.

6). Collaborate and monitor progress: Stay in close communication with the company throughout the production process. Provide feedback and request revisions as needed to ensure the final product meets your expectations.

What is the production process like when you outsource the creation of a 3D animated video?

Video Igniter can help you make any kind of 3d animated video you can imagine. Here’s an overview of what the production experience is like when you outsource your 3D animation project to us:

Project Kickoff

Production begins with a call and or a questionnaire to get a deeper understanding of what needs to be communicated and what needs to be shown in your video. We’ll also ask you about your target audience so that we can learn how to craft the visuals and message for your audience.

Script

Download Video Igniter’s Free Script Writing Template

Next, we’ll work with you to develop the script for your 3D animated video. The script provides the skeleton for your 3D animation. It helps us determine what we are ultimately going to communicate throughout your video. You get an opportunity to review your script and request revisions before approving the script for production.

Storyboard

Download Video Igniter’s Free Storyboard Template

Once your script is approved, we’ll create the storyboard for your 3D animation. The storyboard is the blueprint for your video. It tells everyone on the production team what we’re going to show in each scene. Right now, your goal is to help us include enough detail in our instructions so that there will be no ambiguity about what the design and animation teams will create.

Concept Art

After the storyboard is approved, our art director will help develop concept art for your animation. Creating concept art enables us to establish the visual style for your video before the illustrators and modelers get to work creating all the pieces needed for your 3D animation. While every project is different, this process usually begins by creating a black and white 3D model.

Our art director will work with you to refine the details until they’re perfect! Then, they’ll apply textures, color, lighting and shadows to bring out the desired visual style. They’ll work with you until you’re thrilled with the outcome.

VoiceOver

While your concept art is in development, we’ll audition voiceover talent for your animation. You choose which audition you like best. Then, we will oversee the recording of the full voiceover to ensure it has the proper tone, pacing and pronunciation. You get an opportunity to review the full voiceover before approving it for production.

Soundtrack

We will also select some soundtracks and sound effects that will be used to enhance the presentation of key moments in your animation. You get an opportunity to review the selections and let us know which one you prefer. After the soundtrack(s) have been selected, we will secure the proper media license(s) for you to use the music in your 3D animation.

3D Modeling & Rigging

After the concept art is approved, we’ll begin developing all of the models for your animation. You will get to collaborate with our team to ensure every detail is pixel perfect. If there are parts of your models that move, we will add structural rigging to help later in the animation production process.

Animatic

When you outsource a 3D animated video, one of the most important and detailed steps in the production process is the animatic. It’s essentially a moving version of the storyboard. It shows the key visual moments of your animation, synced up with the voiceover. There may be some light animation and motion design. Some animatics are made with 2D sketches and others are made with 3D models. Regardless of the level of detail in the visual and motion design, the key point right now is to nail down the timing of every part of the animation.

Color, Animation & Special FX

Once the animatic is approved, we’ll finish developing any remaining 3D models, add color and give you an opportunity to request revisions. Then we’ll animate your video and add the voiceover and music. Review the first draft with your internal team and members of your target audience. Finally, collect everyone’s feedback and send it to us so that we can integrate your revisions and render out the final draft.

What does 3D animation outsourcing cost?

The cost of 3D animation outsourcing varies depending on a few factors:

Project complexity/quality: A more complex video with intricate details, multiple characters, or elaborate environments will typically cost more than a simpler video.

Length: The longer the video, the higher the cost. Most companies charge based on the number of minutes or seconds of animation.

Outsourcing location: Companies in countries with lower labor costs may offer lower prices than those in countries with higher costs of living.

Typically, you can expect to pay anywhere from $50 to $500+ per second of animation, depending on the factors mentioned above. Keep in mind that this is a general range. Individual companies may offer different pricing structures. Get a quote for your 3D animated video.

How long does 3D animation outsourcing take?

The timeline for 3D animation outsourcing depends on the complexity of the project and the capacity of the outsourcing company. On average, you can expect the following timeframes for a 1-2 minute animation:

• 1-3 weeks for pre-production, which includes scriptwriting, storyboarding, and concept design.
• 4-12 weeks for production, including modeling, rigging, animation, lighting, and rendering.
• 1-3 weeks for post-production, such as editing, sound design, and visual effects.

Keep in mind that these estimates are approximate, and actual timelines may vary. Always discuss deadlines with the outsourcing company to ensure they align with your needs.

Legal and Technical Due Diligence in 3D Animation Outsourcing

While the creative process is exciting, the long-term value of 3D animation outsourcing is secured in the contractual and technical details. Failing to address these points can lead to costly legal issues or technical incompatibility down the line.

1. Intellectual Property (IP) Protection and NDAs

When you outsource, you are sharing proprietary designs, scripts, and product models. Securing your IP is non-negotiable.

• The Assignment Clause: Your contract should contain a clear Assignment of Intellectual Property clause. This clause states that upon final payment, all rights, title, and interest in the animated characters, models, textures, code, and final video (including the underlying source files) are transferred solely and exclusively to you, the client. Without this, the studio could claim co-ownership.
• Non-Disclosure Agreement (NDA): Always sign a legally binding NDA before sharing sensitive assets like product schematics, unreleased software features, or confidential character designs.
• Source File Ownership: Clearly define the format and ownership of the original working files (e.g., Maya, Blender, or Cinema 4D files). This allows you to make future edits or hire a different studio for sequels without having to pay the original studio again for the assets.

2. Understanding Licensing and Usage Rights

Ensure your contract clarifies the scope of use for the final video and any licensed assets.

• Commercial Use: Confirm the license allows for unlimited commercial use, including advertising, sales, and internal training. Most voiceover artists charge an additional fee for their voiceover if it will be used for a commercial purpose.
• Stock Assets: If the studio uses stock 3D models, textures, or music, they must provide documentation showing they have secured the necessary commercial licenses for you to use those assets in the final rendered video.

The Economic Deep Dive: Pricing Models Beyond Per-Second

The cost breakdown of 3D animation outsourcing is often oversimplified. To accurately manage your budget and justify the investment, you need to understand the underlying pricing models used by professional studios.

Hourly Rate Model

Often used for very short projects, specialized tasks, or revisions beyond the contracted scope.

• Pros: Highly transparent for short, distinct tasks like “rigging this specific character” or “fixing the final lighting.”
• Cons: Unpredictable total cost. If the animator is inexperienced or encounters unexpected technical issues, your bill increases rapidly.
  • Regional Rates: Rates can vary dramatically: North America/Western Europe ($100−$200+ per hour); Eastern Europe/Latin America ($40−$75+ per hour); Asia ($15−$40+ per hour).

Fixed-Price/Per-Project Model

The most common model for explainer videos and defined commercial projects. The studio agrees on a total fee based on the detailed project scope (script, length, complexity).

• Pros: Budget certainty. You know the exact cost upfront, which is ideal for marketing departments.
• Cons: Less flexibility. Any deviation from the approved storyboard or script will result in a Change Order, which adds cost and time. This model requires extensive pre-production.

Retainer Model

Ideal for clients with continuous needs, such as a game studio requiring new assets monthly, or an agency with recurring client projects.

• Pros: Dedicated resources and priority scheduling. You secure a block of the studio’s time (e.g., 80 hours per month) at a discounted rate, making it efficient for high-volume work.
• Cons: Requires a long-term commitment, and you lose the money if you don’t fully utilize the allocated hours.

Specialization Outsourcing: Rendering and Rigging

One of the biggest benefits of 3D animation outsourcing is the ability to offload the two most technically demanding and resource-intensive stages: Rigging and Rendering.

The Power of Outsourcing Rigging

Rigging is the process of creating a digital skeletal system (bones, joints, and controllers) for a 3D model, allowing it to be animated. If the rig is poorly done, the animation will look stiff or break entirely.

• Why Outsource: Rigging requires highly specialized technical artists (riggers) who understand complex mathematics and inverse kinematics. Outsourcing this phase guarantees quality movement without needing to hire a full-time specialist.
• Key Deliverable: Request an industry-standard rig that includes IK/FK blending (blending Inverse Kinematics for precise joint movement and Forward Kinematics for natural limb arcs) and facial expression controls (blend shapes).

The Necessity of Outsourcing Rendering (Render Farms)

Rendering is the final stage where the computer calculates all the lighting, textures, shadows, and special effects to turn the 3D data into a final 2D video file (the frames). This is the most computationally demanding task.

• The Bottleneck: A single high-end consumer computer could take hours to render a single, complex frame. A 60-second animation (1,800 frames at 30 fps) could take weeks to render locally.
• The Outsourced Solution: Outsourcing studios use Render Farms—massive clusters of high-performance servers designed for parallel processing. They can render a complex animation in hours instead of weeks, offering significant time savings that justify the cost.
• Technical Benefit: By outsourcing rendering, you avoid the massive capital expenditure of buying and maintaining the necessary hardware (high-end GPUs, specialized cooling, and network storage). This is a primary driver of cost-efficiency in 3D animation outsourcing.

How to save money when outsourcing a 3D animated video project?

• Write your own script – download our free script writing template.
• Create your storyboard – download our storyboard template and guide.
• Use free (legal) music – check out Facebook’s Sound Collection and Incompetech.
• Make a shorter video.
• Use a mix of 2D and 3D animation instead of exclusively using 3D animation.

Use 3D models – we can save some time and money by buying a pre-created 3D models and customizing them for your animation.

Provide the voiceover for your animation.

Who are the industry leading 3D animation outsourcing companies?

There are numerous 3D animation outsourcing companies available, each with their own unique strengths and specializations. Here are a few to consider:

Video Igniter: Video Igniter (that’s us ;) specializes in creating high-quality, custom animated videos for businesses, including explainer videos, product demos, and social media content. We offer a full range of animation services including 2D animation, 3D animation and frame by frame animation.

Yowza! Animation: Industry titans like Walt Disney Animation Studio and Warner Bros Animation have been outsourcing animation projects to Yowza for decades! This Toronto-based animation studio makes both 2D and 3D animations.

Illumination Studio: Illumination Studio is a global animation production company with expertise in 3D animation and visual effects. They have worked on a variety of projects, including feature films, television series, and commercials.

Remember to research and compare several companies before making a decision. Consider factors such as experience, portfolio quality, pricing, and turnaround times to find the best fit for your project.

Conclusion

3D animation outsourcing can be a cost-effective and efficient way to create compelling visuals for your business. By following the steps outlined in this guide, you can ensure a smooth outsourcing process and achieve outstanding results. Consider your project’s scope, budget, and timeline, and explore various outsourcing companies to find the perfect partner for your animation needs.

Still have questions about 3D animation outsourcing?

Do you have a question about outsourcing a 3D animated video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Did you know that animated videos can help you increase traffic to your website? In this article, we’ll explain the art of video SEO so that you can boost website traffic, generate more leads and get more sales.

What is video SEO?

SEO stands for search engine optimization – it’s a series of best practices and technical implementation to help you get your blog posts, images, videos and products to appear at the top of search engine results.

Video SEO is a subset of search engine optimization that focuses on getting your video content to appear at the top of Google’s, YouTube’s & Instagram’s search results. This gets more eyeballs on your content which increases the number of people who discover your business.

What are the benefits of video SEO?

Video SEO drives traffic to your site

Posting videos online can help you generate increased awareness for your company, product, or service by driving traffic to your website site using video SEO tactics and implementation.

Let’s say you run a plumbing business that specializes in Japanese toilets. You could create a video titled, “How to unclog a Japanese toilet,” post it on your website and optimize it to increase the odds that it appears at the top of Google’s search results. When people with Japanese toilets have problems with their toilets, they will likely search Google for an answer and come across your video. This is the basic way video SEO works to generate awareness and drive traffic to your website.

Video SEO increase awareness

A lot of the time, when people are searching for video answers, they turn to YouTube, Instagram and TikTok. By posting your videos on these platforms and optimizing your keywords, title and tags, you increase the odds of your video(s) appearing when people search for videos. People who discover you via these sites are likely to follow or subscribe to your account to continue learning new information from you. As they continue to watch your videos over time, the odds of them clicking to visit your website increases.

Videos increase the amount of time people spend on your site

Adding videos to your website helps keep people on your website longer. When people stay on your site longer, it’s because they’re reading or watching a video. Google sees this as a sign that your website is useful. This increases your website’s ranking and subsequently leads to more website visitors.

Video SEO can help increase sales

As more and more people organically visit your website, more people will visit your sales and landing pages. With properly designed pages and a great sales team, you’ll have more leads coming in each month that your team can close.

How does animation help with video SEO?

99% of videos that appear in search results are low quality videos filmed on people’s phones. Animated videos stand out in search rankings because their colorful animated thumbnails attract viewers and increase the odds a person will click play on it.

Animation keeps viewers watching longer than live action content because there’s a constant flow of new animated visuals to follow.

The combination of getting more people to click play on your video and keeping them engaged longer increases your video’s ranking in search engine results… which also gets more people to watch.

How do you optimize animated video for SEO to increase website traffic?

1). Research your video title

What would someone search for if they were going to watch your video? There’s probably a few different phrases people could search for that would bring up your video on YouTube or Google.

In order to get your video to appear in search results as often as possible, you want to figure out which of those phrases people search for most often. Brainstorm a list of all the things people could search for to find your video. Then, use a service like TubeBuddy to type in all of those phrases to see which one gets searched the most often.

Use the winning phrase as the title for your video.

2). Update the file name

For a more improvement in your search rankings, be sure to change the file name of your video to match the video title you researched. Update the file name before you upload your video to YouTube or another video hosting service.

3). Decide which platform to upload to

If you want to drive traffic to your website, upload your video to a 3rd party site (like Vimeo or Wistia) and embed the video on your website. This way, if your video SEO is strong enough, your video will appear in search results and refer people to your website.

Otherwise, if your goal is to develop thought leadership and awareness of your company within your industry, add the video to a mainstream site like YouTube where it will get discovered more often (but won’t directly take people to your website).

If you don’t use a popular video hosting service like YouTube, Vimeo or Wistia, you may need to do some additional work to ensure the structured data (your video, a video thumbnail, description, transcript, etc) associated with your video is available and properly formatted for search engine bots. Check out this article for more tips on how to make sure your video seo is working right with your video player & hosting service.

4). Include title keywords in your description

Add a description for your video and include keywords from your video’s title within the description to improve the search-ability of your video. You can also use related keywords in your description to expand the # of possible words that can bring up your video in a search engine.

5). Add a transcript

Adding a transcript to your video makes it much more searchable by Google’s bots.  YouTube’s A.I. can help auto-generate a transcript, but it’s not very accurate, so you should review it before publishing. You can also manually transcribe your video’s script and add it to YouTube or Wistia.

6). Embed the most important video first

If you’re embedding multiple videos on each page, the first video that appears on the page is the one that’s going to get indexed and potentially appear in Google’s search results.

7). Don’t embed the same video on multiple pages

It can confuse search engines if you embed the same video on multiple pages. If you’re trying to get a specific video to appear in Google’s search results, avoid embedding it on multiple pages. Otherwise Google won’t know which page it should prioritize for its search results.

8). Pick a great thumbnail

Having a great thumbnail can make or break your video. Test different thumbnails to see which version gets people to click play the most often. Not sure how to do that? Check out this article to learn how to improve your video conversion rate.

9). Put your video near the top of the page

If the video is the most important part of your page, put it at the top where people will see it! Making them scroll down to find your video decreases the odds of someone finding it and watching it. If people click to your site, immediately see the video and start watching it, Google sees this as a sign that ‘this webpage + video are useful,’ and improves your search rankings accordingly.

10). Get people to watch and share your video

Videos need to be watched in order for search engines to recommend them. Not only that, but if people stop watching your video too early before they get into the ‘meat’ of your content, search engines will stop recommending them.

Advanced Video SEO: Technical Implementation and Structured Data

While optimizing your title, description, and tags is essential, the real differentiating factor in modern Video SEO lies in technical implementation—specifically, ensuring search engines can properly index your video content via structured data.

11). Implement Schema Markup (Structured Data)

Search engines rely on Schema Markup (a specific vocabulary of tags) to understand the content of your page. For video SEO, implementing VideoObject schema is critical, especially if you host the video on your own domain or use a non-YouTube player.

• What it is: A piece of code you add to the page HTML that explicitly tells search engines the video’s title, description, duration, upload date, and a link to the thumbnail image.
• Why it Matters: Correct implementation significantly increases the likelihood of your video appearing in Google’s video carousel or featured snippets—highly visible positions on the Search Engine Results Page (SERP).
• Actionable Tip: Use Google’s Rich Results Test tool after implementing the schema to confirm that the markup is valid and correctly indexed.

12). Create and Submit a Dedicated Video XML Sitemap

Standard XML sitemaps tell search engines about your web pages. A Video XML Sitemap specifically tells them about the video content on those pages, providing crucial metadata in one clean, centralized file.

• What it is: A separate XML file that lists all your video URLs, their publication dates, titles, descriptions, and, most importantly, the content location (where the video file itself is hosted).
• Why it Matters: For videos embedded on your website, a video sitemap is often the only way to guarantee that Google discovers and indexes the content quickly. This is especially important for new videos.
• Actionable Tip: If you use a CMS like WordPress, many SEO plugins (like Yoast or Rank Math) have built-in tools to generate and submit a Video XML Sitemap automatically.

13). Optimize Player Responsiveness and Load Time

Video players can be resource-intensive, slowing down your page load time (PageSpeed). Slow-loading pages are penalized by Google, effectively negating your SEO efforts.

• Solution: Ensure your video player is responsive (adjusts to mobile screens) and uses lazy loading. Lazy loading prevents the video player from loading until the user scrolls down to its location, improving initial load speed metrics. This is a crucial element of modern video SEO, as Google prioritizes fast, mobile-friendly experiences.

Advanced YouTube Optimization: Signals for Ranking

Since YouTube is the second-largest search engine in the world, optimizing your video directly on its platform is paramount for overall video SEO.

14). Strategic Use of Tags (Beyond the Obvious)

Tags are not as critical as the title and description, but they provide context and help YouTube categorize your video for suggestion features.

• The Trinity: Always include three types of tags:
  1. Broad Keywords: General topics (e.g., “marketing,” “business strategy”).
  2. Specific Keywords (Long-Tail): Your exact search phrase (e.g., “how to unclog a Japanese toilet”).
  3. Branded/Competitor Keywords: Terms related to your company or adjacent brands to appear in suggested streams.

15). Leveraging YouTube Cards and End Screens

These interactive elements keep viewers engaged and funnel them toward the next action, both of which are critical SEO signals.

• Cards: Use cards to link to relevant content, playlists, or your website during the video.
• End Screens: Use the last 5-20 seconds to prompt the viewer to subscribe, watch another video (increasing session watch time), or click a CTA link to your website. Session Watch Time (the total time a viewer spends on YouTube after starting your video) is a massive ranking factor.

16). Playlist and Channel Optimization

A single video optimized for a highly competitive keyword may struggle, but a well-organized playlist will rank better.

• Strategy: Group related explainer videos into a themed playlist (e.g., “Japanese Toilet Troubleshooting”). Optimize the playlist’s title and description just as you would a single video. This signals to YouTube that your channel is a topical authority, boosting the ranking of all videos within that grouping.

Correlation Between Video Metrics and Search Rank

Understanding that viewer behavior is the ultimate SEO signal is the final step in mastering video SEO. The search algorithms are designed to find the video that best satisfies the user’s intent.

17). Watch Time (Retention) is King

This is arguably the single most important factor. If your 5-minute video holds a viewer for 4 minutes and 30 seconds (90% retention), but a competitor’s 5-minute video only holds them for 1 minute (20% retention), your video will be prioritized.

• Actionable Insight: Constantly analyze your drop-off points in YouTube/Wistia analytics. If you see a consistent sharp drop, that specific segment of the video (visuals, scripting, or pacing) needs to be re-edited or removed. Animation excels here because its dynamic nature inherently drives higher retention.

18). Comments, Likes, and Shares (Engagement)

High engagement signals that the video is valuable, useful, and relevant. Search engines use these metrics as a proxy for quality.

• Actionable Insight: Add a specific prompt in your video’s voiceover to encourage action. Instead of “Leave a comment,” try “Let us know in the comments below which part of your Japanese toilet gives you the most trouble.” A specific question generates a higher response rate.

19). Click-Through Rate (CTR) from Search

On YouTube or Google, your video’s rank is partially determined by its CTR—how often people click your video when it appears in search results.

• • Actionable Insight: This metric is entirely controlled by your Title and Thumbnail. Test different versions to find which combination yields the highest CTR. For animation, leverage bold, high-contrast text and characters with exaggerated expressions on your thumbnail.

Video SEO Final Note

Understand things will change over time.

Google is constantly tweaking their algorithm (multiple times a day). As such, your video’s rankings will continue to change over time as Google refines its algorithm and other people continue to create and publish content similar to yours. By adding content and updating the pages that contain your video content, you can show to Google’s search bots that you are keeping the content accurate and up to date (something their algorithm shows preference for).

Still have questions about video SEO?

Do you have a question about video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

People who write the script for their animated video frequently ask us: How many words in a 60 second script?

In this article we’ll explain how many words should be in your 60 second script along with considerations for why you may want to increase or decrease that number. At the end, we share some guides, resources and templates to help you write your video script.

Download Video Igniter’s Free Script Writing Template

How many words are in a 60 second script?

For most English-based video scripts, you should aim for 120-180 words in a 60 second script.

The average 60 second script has 150 words in it – which is a natural speaking rate of 2.5 words per second.

It is possible to get up to 180 words in a 60 second script, but the voiceover will be on the cusp of sounding rushed. Additionally, if you’re maximizing the number of words in your 60 second script, it doesn’t allow any time to vary the pacing of your voiceover – or to insert dramatic pauses.

This is why we recommend people make their scripts 120-150 words long. That way, we have some flexibility in the presentation to allow for special moments of your video to sink in with the viewer.

How many words in a 60 second script for other languages?

Some languages take more or less time to say something when you translate the script from English. With that in mind, if you are translating your animated video in multiple languages, it’s important to develop a script that can use the same timing as the original video. Otherwise, if you translate your script and it is notably longer or shorter than your existing voiceover, it will generate increased costs for the animation team to modify the timing of your animation to match the length of the new voiceover.

Here’s an example: Spanish text is about 20% longer than English. Therefore, if you want your English and Spanish voiceovers to be approximately the same length, make your English script 20% shorter than the average. 150 words = the average word count for a 60 second English-based animated video. Removing 20% of the word count gets you to 120 words for the English voiceover. When you translate the script into Spanish, the voiceover will be approximately 60 seconds long.

Factors That Influence Your Optimal Word Count

While the “150 words per minute” rule is a great baseline, it is not a one-size-fits-all law. The “perfect” word count for your specific 60-second video depends heavily on three key variables: Tone, Complexity, and Visual Density.

1. Tone and Emotion

The emotional goal of your video dictates the speed of the voiceover.

• High-Energy/Retail (160–180 words): If you are creating a hype video for a clearance sale, a fast-paced software demo, or a high-octane app launch, you can push the upper limits of the word count. Fast talking conveys excitement and urgency.
• Standard Explainer (140–150 words): This is the sweet spot for most B2B and B2C marketing videos. It feels conversational, friendly, and clear.
• Solemn/Inspirational (110–130 words): If your video is about a serious topic (like healthcare), a luxury brand, or a charitable cause, you need to slow down. A lower word count allows for “dramatic pauses”—moments of silence that let the weight of the message sink in.

2. Information Complexity

Are you explaining quantum physics or selling socks? If your script contains complex industry jargon, technical statistics, or multi-step instructions, you must lower your word count. When a viewer hears a complex term, their brain needs a split second to process it. If the voiceover immediately rushes to the next sentence, the viewer gets left behind. For technical scripts, aim for 130 words to ensure comprehension.

3. Visual Density

One of the most common mistakes in scriptwriting is forgetting about the visuals. If your video is going to feature complex on-screen charts, detailed software interfaces, or kinetic typography that the viewer needs to read, you cannot have a wall-to-wall voiceover. You need to leave “visual breathing room.” If the screen says one thing and the voiceover says another simultaneously, the viewer will absorb neither. If your visuals are dense, drop your word count to 125 words to allow time for the animation to do the talking.

The “Stopwatch Test”: How to accurately time your script

Simply counting words isn’t always accurate because some words take longer to say than others. “Animation” takes much longer to say than “Art,” even though both count as one word. To ensure your script fits a 60-second timeline, you must perform a proper “Stopwatch Test.”

Do Not Read in Your Head

This is the golden rule. When you read silently, your internal monologue is significantly faster than your physical mouth. You will always underestimate the time.

The “Announcer Voice” Technique

When you time yourself, do not mumble. Stand up, project your voice, and act it out with the intended emotion. If the script is meant to be energetic, shout it out. If it’s serious, speak slowly and deliberately.

1. Open a stopwatch app on your phone.
2. Read the script aloud at your intended pace.
3. Act out the pauses. If the script says [Pause for effect], actually sit in silence for two seconds.
4. Check the time.
5. Add a 10% buffer. Professional voiceover artists usually speak slightly slower and more clearly than you do during a casual read-through. If you clock in at 58 seconds, you are likely already too long. Aim for a read-through of 50–55 seconds to be safe.

Tips for Trimming a Bloated Script

It is easier to write a long script than a short one. As the famous quote goes, “I would have written a shorter letter, but I did not have the time.” If your first draft is 200 words (approx. 80 seconds) and you need to cut it down to 60 seconds without losing the message, use these editing techniques:

1. Remove “Crutch” Words

Scan your script for words that add volume but not value. Words like “really,” “very,” “just,” “actually,” and “basically” can almost always be deleted without changing the meaning of the sentence.

• Bloated: “We are actually really proud to introduce our very new platform.” (11 words)
• Trimmed: “We’re proud to introduce our new platform.” (7 words)

2. Convert Passive Voice to Active Voice

Passive voice is not only weaker persuasively; it is also wordier. Active voice is punchy, direct, and saves precious seconds.

• Passive: “The reports are automatically generated by the system every day.” (10 words)
• Active: “The system auto-generates daily reports.” (5 words)
• Savings: You just saved 2-3 seconds of voiceover time with one sentence tweak.

3. Let the Visuals Do the Work

If you are making an animated video, you don’t need to say what the viewer is seeing. This is a classic “Show, Don’t Tell” scenario.

• Audio: “Our dashboard shows you a green chart when sales are up and a red chart when sales are down.”
• Correction: Cut that sentence entirely. Instead, have the Voiceover say, “Track sales trends instantly,” while the animation shows the green and red charts.

Why 60 Seconds? The Importance of Platform Limits

Sticking to a strict 60-second word count isn’t just about attention spans; nowadays, it’s often a technical requirement.

• YouTube Shorts & Instagram Reels: These platforms often have hard cut-offs or algorithmic preferences for content under 60 seconds. If your script runs 61 seconds, you might be forced to loop your video awkwardly or get cut off mid-sentence.
• TV Commercial Slots: If you plan to broadcast your explainer video, media buys are sold in strict 15, 30, and 60-second blocks. A 62-second video is useless for TV without expensive editing.
• The “Drop-Off” Cliff: Analytics data from millions of videos shows that viewer retention drops significantly after the one-minute mark. Keeping your script tight ensures you deliver your Call to Action (CTA) before the viewer scrolls away.

Formatting Your Script for Better Timing

Believe it or not, the way you format your document can help you manage your word count and timing better.

• Use a 2-Column Layout: Put your audio/dialogue in the right column and your visual description in the left column. This helps you visualize how much visual action is required for each sentence.
• Break it into Scenes: Don’t write a wall of text. Break your script into small “scenes” or paragraphs. A generally safe rule of thumb is that one short paragraph equals about 10–15 seconds of video. If you have more than 4–5 paragraphs, you are likely over the 60-second limit.
• Phonetic Spelling: If your script includes difficult names or acronyms, write them out phonetically (e.g., “SaaS” vs “S-A-A-S”). Acronyms read as individual letters take longer to say than words, which can throw off your word count calculations.

How To Write A 60 Second Script?

Download our free script writing template and check out these resources to help you learn how to write a 60 second script:

How To Write An Animated Video Script?

Tips To Improve Your Video Script Writing.

Examples of Explainer Video Scripts & How To Write A Script.

Still have questions about how many words should be in a 60 second script?

Do you have a question about how many words should be in a 60 second script that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Need a script for your 60 second video? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account

Fill out a creative brief for your video.

If you have a question about interpreting explainer video statistics that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Explainer Video Statistics Video Transcript

This is The Video Igniter Show where we teach you how you can use videos to improve your business. In this episode, you will learn how to look your explainer video statistics to see if people are engaged or if they click away too soon.

Why Your Explainer Video Statistics Matter

In this episode of The Video Igniter Show I’m going to teach you how to view your animated explainer video statistics. Knowing how to interpret & analyze that data will enable you to then improve the effectiveness and conversion rate of your videos.

Free Stats And Analytics For Your Animated Explainer Video

There are many different services out there you can use to host your videos that provide stats and analytics. This enables you to see how people are consuming your online videos. We’ve been using Wistia for over a decade. You can j using them for hosting and analytics because they have a free hosting plan available.

Services like Google Analytics and Wistia let you see your animated video analytics for free.

Understanding The Introduction Of Your Video

Here’s a video we already published that’s been online for a while now. It’s been seen by hundreds of people already which so there is enough data to show an average viewing pattern for the video. The first thing I look at is the play rate. That’s the percentage of people who arrive on my landing page and actually click play on the video. If your number is low, consider creating a different thumbnail that will encourage more people to click play on the video.

For B2B videos, it makes sense to use the thumbnail to explain what value and benefit the viewer will get if they take the time to watch your video.

In the first 3-10 seconds of your explainer video statistics, you don’t want to see a huge immediate drop off.

The next thing I look at on the video’s analytics are the first three to ten seconds of the video. After people click play, are they sticking around to watch the rest of your video? Or is there a sharp drop off? Some amount of drop off is to be expected. However, if you notice a sharp drop off, consider changing the introduction of your video so that it’s more clear so that it hooks the viewer. You want to ensure they understand they will receive some value relevant to them if they keep watching the video.

Getting in touch with your video producer to whip up a new intro for your video is probably going to be expensive after you’ve already wrapped up production – so it makes sense to film a few alternate intros to your video when it’s being produced.

Checking For Abnormal Patterns

After the intro, I like to scan through the video to see if there are any abnormal patterns. Sharp drop offs usually mean the message is irrelevant to the viewer or the idea is presented at the wrong time. For example, it doesn’t always make sense to bring up your pricing in your main marketing video when you’re still in the early phases of educating your viewer.

Another pattern to look out for are places where people are going back and rewatching your video.

Review your explainer video analytics to see if there are sections where people go back to rewatch parts of your video.

Either that section is very compelling and worth revisiting… Or it’s unclear to your viewers what’s happening in that part. Which is why they have to go back and rewatch it again. Either way, you’ll need to do a little creative interpreting to determine if that section is effective… Or if you should change it… Or if you should remove it entirely from the video.

Does Your Video Have A Strong Ending?

The last thing I look at when analyzing a video’s viewing pattern is to see what people are doing at the end of the video. Hopefully most people are making it all the way to the end of your video. And if they do, are they taking action? And can you actually measure and track this action? Wistia, for example shows these little dots when someone clicks on the last scene of my video to take them towards the next action step… Like signing up or downloading an app. This is great and we want to optimize more of this kind of action in our marketing funnel.

That’s all for this episode, thank you for watching. If you want to support the show, share it with someone who will find this useful. Also, don’t forget to subscribe on YouTube for more video marketing tips.

Key Metrics to Track for Explainer Video Success

When it comes to tracking the success of your explainer video, focusing on specific metrics is crucial for gauging viewer engagement and improving your content over time. Here are the key performance indicators (KPIs) to monitor:

1. Play Rate: A Vital Starting Point

The play rate measures how many visitors clicked on your video after landing on your page. A low play rate suggests that your thumbnail, title, or video description may not be compelling enough. Consider testing different thumbnails or copywriting strategies to attract more clicks.

2. Engagement Rate: Are Viewers Watching the Full Video?

Engagement rate refers to the percentage of viewers who stay throughout the video. Pay close attention to where viewers drop off and tweak your content to retain their interest. High engagement signals that your explainer video is successfully communicating its message.

3. Drop-Off Points: Understanding Where You Lose Viewers

Tracking drop-off points is essential for understanding which sections of your video lose the most viewers. If the audience is dropping off significantly after the intro, you may need to revise your opening to hook viewers right away. On the other hand, a drop-off at the middle could indicate that the video is too long or loses focus.

4. Rewatch Rate: What Do Viewers Find Interesting?

A higher rewatch rate can signify that a particular section of your video is engaging or complex, prompting viewers to watch it again. Use this data to identify your video’s strongest points and areas that may need clarification or additional emphasis.

How Video Analytics Can Drive Your Marketing Strategy

By analyzing your explainer video statistics, you can identify trends and patterns that allow you to optimize your video for higher conversion rates. For example, understanding where your audience drops off helps refine the content, pacing, or call to action. Implementing these insights ensures your explainer video not only attracts viewers but also motivates them to take action, whether that’s signing up for a newsletter or purchasing a product.

Improve Conversion Rates with Data-Driven Insights

The ultimate goal of any explainer video is to convert viewers into customers. Tracking the conversion rate – the percentage of viewers who complete your desired action after watching the video – is crucial. This could mean downloading an ebook, subscribing to a service, or making a purchase.

By testing different calls to action at the end of your video and tweaking messaging throughout, you can increase the likelihood of achieving a higher conversion rate. For instance, including a limited-time offer or a strong call to action like “Click to Learn More” or “Get Started Now” may encourage more viewers to take immediate action.

Deeper Dive into Advanced Explainer Video Metrics

While play rate, engagement rate, and drop-off points are foundational, experienced marketers should track more nuanced metrics to gain a competitive edge. These advanced statistics provide a clearer picture of viewer intent and content performance.

Conversion Rate by Source Traffic

It’s not enough to know how many people converted after watching your video; you need to know where those viewers came from. Did the viewer arrive from a Google search, a social media ad, or an email campaign?

• Actionable Insight: If viewers coming from Facebook convert at 5% but those from your email newsletter convert at 15%, it suggests the messaging or audience targeting on Facebook may be misaligned with the video’s content or call-to-action (CTA). You can then optimize your ad copy or email segmentation accordingly.
• Measurement Tip: Most advanced video hosting platforms (like Wistia or Vidyard) integrate with Google Analytics to allow you to segment your conversion data based on the visitor’s original source or UTM parameters.

Attention Span by Device and Browser

Viewer behavior changes dramatically depending on how they access your content. A viewer on a desktop computer may be more focused than one on a mobile device during their commute.

• Actionable Insight: If you see significantly lower engagement rates on mobile devices, consider producing a shorter, more concise cut of your explainer video specifically for mobile viewing. You might also need to ensure your video player and CTA are flawlessly optimized for smaller screens. A mobile-first approach to content length and pacing is often required for high-ranking content.
• Measurement Tip: Check your analytics dashboard for filters that show data segmented by device (Desktop, Mobile, Tablet) and browser type.

Heatmaps and Click Data Integration

For explainer videos embedded on a landing page, the video player itself is only one part of the viewer experience. Using website heatmapping tools alongside your video analytics can be extremely revealing.

• Actionable Insight: A heatmap might show that viewers scroll past the video player to read a testimonial before scrolling back up to hit play. This suggests that the testimonial is a strong pre-conversion element you should consider highlighting in your video’s introduction. Similarly, you can see if viewers click on your CTA link immediately after the video ends or if they navigate elsewhere on the page first.
• Measurement Tip: Tools like Hotjar or Crazy Egg can be set up to track user interaction on pages where your video is embedded, providing a visual overlay of scrolling and clicking behavior.

Platform-Specific Analytics: Optimizing for Your Host

The metrics you track and how you act on them often depend on where your video is hosted. While internal hosting (like Wistia or Vidyard) offers granular data for conversion tracking, external platforms (like YouTube) focus on reach and organic discovery.

Maximizing Data on Internal Hosting Platforms (Wistia, Vidyard, etc.)

These platforms are essential for B2B marketers because they integrate deeply with marketing automation and CRM tools.

• Gating and Lead Generation: Track the percentage of viewers who submit their information at a specific point in the video (e.g., after 30 seconds). This allows you to generate qualified leads directly from your content. Use data to determine the optimal “gating” point—too early and you lose viewers, too late and you miss leads.
• Engagement Scoring: Use the data to assign a lead score based on the percentage of the video watched. A lead who watched 75% of your technical explainer video is arguably more qualified than one who watched 20% of a general overview. This informs your sales team’s follow-up prioritization.

Leveraging YouTube Analytics for Reach and SEO

If your explainer video is hosted on YouTube, the focus shifts toward organic visibility and audience growth.

• Click-Through Rate (CTR) from Impressions: This metric measures how often users click your video after seeing your thumbnail and title on YouTube (in search results, suggestions, etc.). A low CTR is a direct sign that you need to A/B test a new, more compelling thumbnail and title combination to improve your video’s ranking.
• Audience Retention Curve: Similar to engagement rate, but YouTube’s specific graph is highly sensitive. Pay close attention to the first 30 seconds—a steep initial drop-off here is common and devastating to YouTube’s algorithm, as it signals poor content quality.

A/B Testing Your Explainer Video Using Data

The core value of analytics is not just seeing what happened, but using that information to drive change. Data-driven A/B testing is how you refine your explainer video into a high-conversion asset.

Step 1: Isolate the Variable

Based on your drop-off points, isolate the single weakest part of your video.

• High Initial Drop-Off? The variable is the Introduction/Hook. Create an alternate 10-second opening scene.
• Sharp Mid-Video Drop-Off? The variable is the Pacing/Complexity of a specific section. Re-edit or simplify the visuals and script for that 20-second segment.
• Low Conversion Rate? The variable is the Call-to-Action (CTA). Test a different CTA button color, phrasing (“Get Started Now” vs. “Learn More”), or placement (mid-video vs. end-of-video).

Step 2: Implement the Test

Using your video hosting platform’s A/B testing features, serve the original version (Control) to 50% of viewers and the new version (Variant) to the other 50%.

Step 3: Analyze and Deploy

Track the key metric most relevant to your test (e.g., Engagement Rate for a new hook, or Conversion Rate for a new CTA). Once you have statistically significant data (which may take weeks or months depending on traffic), deploy the winning variant permanently. Continuous, data-informed iteration is key to maximizing the return on your explainer video investment.

Want Help To Improve Your Video Conversion Rates?

Video Igniter’s video promotion team can help you develop and refine your explainer video to improve its conversion rate over time. Send us a message or schedule a call to speak with our team about improving your video’s effectivness.

What is Video Igniter Animation?

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Explainer Video Statistics Resources

Looking for extra help create an explainer video or get the most out of your existing video? Check out these free resources:

6 Ways To Get High Viewer Engagement For Your Animated Videos

Add Animated Infographic Video Content To Increase Engagement

How To Create A Homepage Video That Generates Leads For Your Company

What Explainer Video Services Does Video Igniter Offer?