Linkedin’s (former) Sr. Manager of Content Marketing Jason Miller explains why it’s important to make beautiful, visually engaging marketing content. If you want to grow your business, it’s time to invest in great designers to create custom images, infographics, animated videos, memes, slide decks and more! Video Igniter distilled Jason’s wisdom into a short animated video below.
If you have a question about visual content marketing that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
Animated Video Transcript:
1). Introduction – why does visual content matter?
We are all visual thinkers.
75% of the sensory neurons in our brains process visual information.
2). What is changing in the world of content marketing?
Types of visual content marketing assets you can create to grow your business.
The rise of visual content marketing is forcing marketers everywhere to reevaluate their approach to content marketing.
No longer can a marketer rely solely on white papers and blog posts to get their message to prospective buyers and customers.
The visual is the new headline.
And it’s vital to include a compelling visual element across all marketing campaigns.
Examples of branded visual marketing content.
Doing so will help to differentiate your content from the masses, while giving your customers and prospects a quick snapshot of the main points and drawing them in to the bigger conversation.
3). Wondering how you can create visual content for your marketing?
How do I create visual content, you ask?
The best way is to reimagine the content you already have into a visual format, such as an infographic or slide share deck.
4). How does visual content improve your marketing?
Visual language helps with:
– Decision Making
– Persuasion
– Retaining information longer
Visual content improves marketing.
In this fast paced attention economy, visual content wins!
End of video transcript.
5). Why are animated videos a great form of visual marketing content?
Animated videos are one of the best forms of visual content today. You can create visuals to show anything you want. This can be used to educate people about things that are difficult to understand. It can also be used to tell wild, crazy and memorable stories to help people understand and remember what your product or service does. Everything in the “Visual Language” diagram above holds true for animated content. Animated videos aid in decision making, they’re more persuasive than text alone and they leave a longer lasting impression in your target customer’s mind.
Visual content marketing is the strategic use of visual assets—like images, infographics, videos, memes, GIFs, slide decks, and data visualizations—to communicate your brand’s message, engage your audience, and drive business results. In today’s digital-first world, where attention spans are shorter than ever, visual content stands out and conveys information faster than text alone.
Consumers are bombarded with content every day. Visual content not only helps cut through the noise but also makes information more digestible, memorable, and shareable. According to HubSpot, content with relevant images gets 94% more views than content without.
Why Visual Content Marketing Works
There’s a reason why visual content marketing has become a staple in modern digital strategy:
Increased Engagement: Visuals are more likely to be shared, liked, and commented on. Platforms like Instagram, TikTok, Pinterest, and YouTube exist solely for visual content.
Faster Processing: The human brain processes visuals 60,000 times faster than text, allowing viewers to absorb your message instantly.
Improved Retention: People retain 65% of visual information three days later, compared to only 10% when reading text alone.
Stronger Brand Recall: Consistent use of brand colors, typography, and design in visual content helps reinforce brand identity.
Boosted Conversions: Landing pages with visuals or explainer videos can increase conversion rates by over 80%, according to Unbounce.
Visual Content Marketing Strategies That Work
If you’re ready to level up your visual content marketing, consider using these strategies:
1. Create a Visual Content Calendar
Plan your visual content just like you plan your blog or social media calendar. Identify what visuals are needed for upcoming campaigns, blog posts, product launches, and seasonal promotions.
2. Repurpose Existing Content
Convert blog posts into infographics. Turn webinars into short animated videos. Repackage customer testimonials into quote cards. Repurposing saves time and gets more mileage out of your content.
3. Use Storytelling in Visuals
Don’t just post random visuals. Tell a story—use characters, scenarios, and emotion to convey your message. Animated videos excel at this by letting you control every frame to align with your message.
4. Incorporate Branded Elements
Your visuals should feel like they’re coming from your brand. Use your brand colors, logo, fonts, and tone consistently across all visual content to strengthen recognition.
5. Prioritize Mobile-Friendly Formats
Over 80% of social media usage happens on mobile. Make sure your visuals are legible and optimized for small screens—especially for vertical videos and square posts.
Popular Types of Visual Content for Marketing
There are many formats you can use in your visual content marketing efforts:
Infographics: Great for summarizing data-heavy blog posts or industry research.
Explainer Videos: Short, engaging videos that introduce your product or service.
Slide Decks: Useful for B2B audiences on platforms like LinkedIn or SlideShare.
Memes and GIFs: Good for humanizing your brand and boosting engagement.
Custom Illustrations: Adds a unique, branded feel to your website and social media.
Pro Tip: Animated explainer videos are particularly effective because they combine movement, storytelling, and sound to deliver complex information in a simple, memorable way.
Visual Content Marketing Trends to Watch
To stay competitive, here are the latest trends in visual content marketing worth paying attention to:
Short-Form Video Dominance: TikTok, Reels, and YouTube Shorts are leading the charge. Marketers are using short-form videos to grab attention and funnel viewers into longer content.
AI-Generated Visuals: Tools like DALL·E and MidJourney are enabling marketers to create custom visuals at scale.
Interactive Visuals: Quizzes, clickable infographics, and shoppable videos are driving deeper user engagement.
Augmented Reality (AR): Brands are leveraging AR filters and experiences on social media for immersive marketing.
SEO Tips for Visual Content Marketing
Visual content can boost your SEO rankings—if optimized properly. Here’s how:
Use Descriptive File Names: Rename image files with keywords (e.g., visual-content-marketing-infographic.png).
Add Alt Text: Describe each image with relevant alt tags to help search engines understand the content.
Compress Images: Ensure fast load times by reducing file sizes without compromising quality.
Create Video Transcripts: Just like in this post, adding a transcript helps Google index your video content.
Embed Videos from YouTube: It helps drive more traffic, increases time on site, and can improve bounce rates.
FAQs About Visual Content Marketing
What industries benefit from visual content marketing?
All industries can benefit—from tech and finance to fashion, healthcare, and education. If your audience uses the internet (hint: they do), they’re more likely to engage with visuals over plain text.
How often should I publish visual content?
Consistency is key. Depending on your resources, aim for at least one visual content piece per week—whether it’s an infographic, a short video, or a custom social media graphic.
Do I need to hire a designer for visual content marketing?
Not always. While a professional designer will elevate your brand, many tools like Canva, Adobe Express, and Lumen5 make it easy to create visual content yourself. But for high-impact content like animated videos or branded motion graphics, hiring a studio like Video Igniter is a smart investment.
Visual Content Marketing Resources
These popular visual content resources are recommended for your video production journey:
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
Anonymous Customer Feedback
Get in touch about making an animated video to support your visual content marketing efforts
https://videoigniter.com/wp-content/uploads/2022/10/Visual-Content-Marketing-Guide.svg7787videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-09-30 15:30:142025-09-30 22:38:07Visual Content Marketing: Grow your business with visual assets
Now that you’ve thought through the criteria for picking an animator for your video project, what types of animation producers are available to you? Lots of people plan on hiring an animation studio to work with – but these days, there are many more options available that are more affordable and can offer a wider array of unique visual styles for your animated video.
If you have a question about hiring an animated video producer that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
Hiring A Freelance Animator
Good for smaller projects (under 2 minutes); not necessarily recommended for large or difficult projects because there’s only so much they can do by themselves and production would be slow.
Freelance animator.
Price Range: $50-$10,000+
Pros: Typically faster and less expensive to work with.
Cons: Limited range of artistic styles they can produce based on the types of animation programs they have proficiency in. They may or may not have storytelling capabilities to help create or improve your script or storyboard. Although it is rare, there is a risk that a freelance video animator can ghost you in the middle of your project.
Hiring An Animator From a Marketplace
Searching an online market place of digital animation studios and freelancers can yield hundreds of options. Many of these studies and freelancers are competing to be the cheapest option and the quality shows. You can get excellent service if you’re the only project they’re working on – but many of these freelancers price their projects so low that they have to take on many projects at once which can result in extended production timelines.
Price Range: $100-$7,500+
Pros: Studios and freelancers that have been vetted by the marketplace are less likely to ghost you mid-way through production. The marketplace also enables you to compare the price and quality of different animators.
Cons: While you can find good quality animators and animation studios to work with through a video production marketplace website, often times, people are seeking the cheapest option which means animators compete to submit the lowest bid and then they may not provide quality service or work.
Hiring an Animation Studio
If you’re thinking about hiring an animation studio to make your animated video, you should plan on having a budget of at least $5,000 but likely a lot more. Animation studios are best suited for big budget projects. You can usually get a better range of animation production styles when you work with a larger studio.
Hiring an animation studio is a great idea if you are making a long (+20 minute) animated video.
Price Range: $5,000-$500,000+
Pros: Hiring an animation studio means you’ll get high quality work, professionally managed, and there’s a good chance they have good in-house storytellers.
Cons: Studios typically have a speciality – 2D or 3D, commercial or long form for TV, etc so you’ll need to dig around for a studio that specializes in the type of animated video you you want to produce.
Hiring a Marketing Agency
Good for one-off videos since the agency probably already knows a lot about your product/service/brand and can be very helpful when it comes to crafting your script and storyboard. If you plan to do multiple videos, consider hiring a freelancer, getting someone in-house to join your team, or try Video Igniter to save on your production budget.
Hire an advertising agency to make your custom animated video.
Price Range: $5,000-$50,000+
Pros: Agencies typically have a network of animation studios, video production companies and animation freelancers they outsource the work to; their network means they can help connect you with a variety of different types of illustrators and animators. Agencies provide a high degree of client management and can help you craft a good script and storyboard for your animated video.
Cons: high markup – the marketing agency typically builds in a margin of several thousand dollars above what the animation studio or freelancer is charging them.
Hiring Video Igniter Animation Studio
Great for large and small projects. Our diverse team means there’s a wide range of aesthetic possibilities available for your video. We offer 24/7 support and unlimited revisions because we believe you should be 100% thrilled with the way your animated video looks.
Price Range: $500-$100,000+
Pros: Unlimited revisions. Our large team means we can produce longer videos and any kind of 2D or 3D animation you can imagine. We use technology to streamline the production experience which means it’s faster and easier for you to get custom animated content produced on your behalf and more of your budget is put into creativity, design and production rather than expensive overhead costs.
Cons: We work 100% virtually but we’re always available to jump on a video call to go over details of your video.
Why Hiring an Animation Studio is a Smart Investment
Hiring an animation studio ensures you get a professional, high-quality video that engages your audience, strengthens your brand, and conveys your message effectively. Animation studios have experienced teams that specialize in scriptwriting, storyboarding, animation, and post-production, ensuring every aspect of your video is polished and impactful.
Steps to Hiring an Animation Studio
1. Define Your Goals and Budget
Before you start searching for an animation studio, clarify your objectives. Ask yourself:
Search online for “best animation studios for [your industry]” and check directories like Clutch, Upwork, and Behance to find reputable animation studios.
3. Review Portfolios and Case Studies
A studio’s past work is a strong indicator of their capabilities. When reviewing portfolios:
Look for videos with high production value.
Check if their animation style matches your brand’s identity.
Pay attention to storytelling, voiceover quality, and attention to detail.
Many studios also showcase case studies that detail their animation process and results, which can help you gauge whether they’re a good fit for your project.
4. Ask the Right Questions
Once you’ve shortlisted animation studios, reach out and ask questions like:
Do you provide scriptwriting and voiceover services?
Can you provide references from past clients?
Their responses will help you determine their professionalism, communication skills, and ability to meet your expectations.
5. Understand the Animation Process
Hiring an animation studio means working through a structured process that includes:
Concept Development: Brainstorming ideas and defining the video’s core message.
Scriptwriting: Crafting a compelling script tailored to your audience.
Storyboarding: Creating visual frames to map out the video’s flow.
Animation & Production: Bringing the storyboard to life with illustrations, animation and a voiceover.
Editing & Final Delivery: Refining the video, adding sound effects, and exporting the final product.
Understanding this process ensures you know what to expect and can collaborate efficiently with the studio.
Common Mistakes to Avoid When Hiring an Animation Studio
1. Choosing Based on Price Alone
While budget is important, opting for the cheapest option often leads to lower-quality animations, missed deadlines, and limited revisions. Instead, focus on value—choose a studio that offers the best balance of price and quality.
2. Not Defining Your Vision Clearly
Providing vague instructions can lead to multiple revisions and delays. Clearly outline your goals, preferred style, and brand guidelines before production begins.
3. Not Checking Reviews and Testimonials
A reputable animation studio should have positive client reviews and case studies. If they lack reviews or have mixed feedback, proceed with caution.
4. Ignoring Communication and Collaboration
Regular communication with the studio ensures a smooth production process. Choose a studio that keeps you updated and values your feedback.
Finding the Right Animation Studio for Your Needs
When hiring an animation studio, consider their expertise, portfolio, communication style, and pricing. A great studio will not only deliver a high-quality animation but also make the process enjoyable and stress-free.
By following these tips, you’ll be well on your way to hiring an animation studio that helps you create an engaging, professional, and effective animated video.
Types of Animation Studios to Consider
When hiring an animation studio, it’s important to recognize that not all studios are the same. Some specialize in corporate explainer videos, while others focus on character-driven storytelling or high-end 3D production. Broadly speaking, you’ll encounter three types of studios:
Boutique Studios – Smaller teams that provide personalized service and unique visual styles. They’re great if you want a more artistic or custom look.
Mid-Sized Studios – Offer a balance between affordability and scale. They usually provide a wide range of animation styles and have the bandwidth to handle complex projects.
Large-Scale Studios – Typically handle high-budget productions like TV commercials, films, or extended campaigns. They have larger teams and can manage multiple projects simultaneously.
Knowing which type of animation studio best fits your project will save you time during your search.
Hidden Costs to Watch Out For
When hiring an animation studio, the headline price doesn’t always reflect the total cost of production. Some studios charge extra for services like:
Multiple rounds of revisions (most of Video Igniter’s projects include unlimited revisions).
Voiceover recording in different accents or languages
Before you sign a contract, ask the studio for a detailed breakdown of what’s included in their quote. A transparent studio will explain exactly what you’re paying for and flag potential add-ons.
How to Compare Animation Studios Fairly
Many businesses make the mistake of comparing animation studios only on price. Instead, use these criteria to ensure a fair comparison:
Consistency of Quality: Do they produce polished work across different projects, or just have one standout demo reel?
Project Management: Will they assign a dedicated producer to guide your project?
Creative Collaboration: How open are they to your ideas and feedback?
Scalability: Can they handle follow-up projects, or do they only take on one-offs?
A side-by-side comparison chart of two or three studios you’re considering can help you visualize which partner is the right fit.
Signs You’ve Found the Right Animation Studio
The process of hiring an animation studio can feel overwhelming, but here are a few green flags that indicate you’ve found the right one:
They ask thoughtful questions about your audience and goals before giving a quote.
Their contract clearly outlines timelines, deliverables, and revision policies.
They’re proactive with communication, offering updates without you having to chase them.
Their creative suggestions elevate your initial idea instead of just executing it literally.
If you find a studio that checks all these boxes, chances are they’ll deliver a high-quality video and a smooth experience.
Red Flags to Avoid
Just as there are signs you’ve found a great studio, there are warning signs that should make you reconsider:
Poor communication during the initial consultation.
If something feels off, trust your instincts and keep searching.
Industry Expertise Matters
Hiring an animation studio that has experience in your industry can save you significant time and effort. For example, a studio that frequently produces healthcare animations will already understand HIPAA compliance and medical terminology. Similarly, a studio with fintech experience will know how to explain complex concepts clearly without oversimplifying. Industry expertise ensures faster production, fewer revisions, and a final video that resonates with your audience.
The Role of Storytelling in Animation
Animation isn’t just about visuals—it’s about telling a story. When hiring an animation studio, pay close attention to how they approach storytelling. Do they craft narratives that hook viewers in the first 10 seconds? Do they create emotional connections, even in explainer videos? The best studios combine design and narrative to keep audiences engaged and make your brand memorable.
Custom vs. Template-Based Animation
Not all animated videos are created from scratch. Some studios use pre-made templates to reduce costs. While this can be budget-friendly, it often results in generic videos that don’t stand out. If originality is important to your brand, make sure the animation studio you hire specializes in fully custom work. Ask them directly whether your project will be built from templates or designed uniquely for you.
Why Long-Term Relationships With Animation Studios Pay Off
Hiring an animation studio doesn’t have to be a one-time collaboration. Building a long-term relationship with a studio has benefits:
Brand Consistency: They’ll understand your visual identity and messaging tone.
Efficiency: Future projects will move faster since the studio already knows your process.
Cost Savings: Some studios offer discounted rates for ongoing partnerships.
Scalability: They can support you with a video series, training modules, or campaign rollouts.
Thinking long-term can help you maximize the value of your investment.
Emerging Trends in Animation to Keep in Mind
When hiring an animation studio, it helps to know where the industry is heading. Some of the current trends include:
3D Explainers and Motion Graphics Hybrids: Combining 2D and 3D elements for a modern, eye-catching style.
Interactive Animations: Allowing viewers to engage with the video, often used in e-learning and sales tools.
Short-Form Vertical Content: Optimized for TikTok, Instagram Reels, and YouTube Shorts.
AI-Assisted Animation: Some studios are adopting AI tools to speed up production while maintaining creative oversight.
Choosing a studio that stays ahead of trends ensures your video won’t feel outdated the moment it launches.
Final Thoughts: Make Hiring an Animation Studio Work for You
Hiring an animation studio isn’t just about finding someone who can animate—it’s about finding a creative partner who understands your brand, audience, and goals. By taking the time to compare studios, checking for industry expertise, and focusing on storytelling, you’ll set yourself up for success.
Whether you need a one-off explainer video or an ongoing series of animations, the right studio can become an extension of your team, helping you create content that captivates and converts.
Why Do People Love Hiring Video Igniter Animation?
World class design talent at prices small businesses can afford.
We can make any kind of 2D or 3D animated video you can imagine.
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
How do I hire and collaborate with a 2D animation studio to create my video?
https://videoigniter.com/wp-content/uploads/2022/01/Hiring-An-Animation-Studio.svg77.6687.74videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-09-23 14:23:222025-09-23 21:37:57Thinking Of Hiring An Animation Studio, Freelancer or Video Igniter?
Are you an instructional designer or an e-learning company looking for high quality, reliable and affordable white label animated video production services for e-learning courses? Video Igniter Animation offers white label animated video production for a variety of industries including education/e-learning, healthcare, marketing, finance and more.
If you have a question about white label animated video production that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
How can Video Igniter help your e-learning company?
Our unique approach allows you to offer custom branded animated videos at affordable prices while maintaining the highest level of quality. We work with our clients closely during every step of the process from concept development through post production delivery ensuring that each project meets your brand guidelines, deadline and budget requirements.
If you have clients and customers who are looking for high quality, yet cost effective and time saving e-learning video production services – we can help. Video Igniter Animation’s white label animated video production service for e-learning companies offers a variety of solutions and unique visual styles to meet the demands of today’s tech savvy learners. Our white label animated video production service provides a complete end to end solution that includes script writing, storyboarding, voice over recording, custom illustrations and 2D or 3D animation. We can even help you translate your videos into other languages.
The result is that your customers get exactly what they want without any hidden costs or delays in delivery.
Get the Best Production Value For Your Clients
You have a responsibility to spend your client’s production budget wisely. You want your animation to be the best it can be and explain their story in an entertaining way, but you are also responsible for creating a video that will inform their audience and help them retain the information. This is why we advise our clients to use Video Igniter Animation as their white label animated video partner.
Our talented experienced team has been creating high quality animations since 2011 and has worked with every industry you can imagine. We’ve honed our audio-visual storytelling chops over the last decade+ by working with some of the worlds largest brands (like T-Mobile, Ricoh, & Linkedin) as well as independent video production companies and tech startups.
Most of the content we create is designed to educate viewers while keeping them entertained. Our specialty is creating animated videos that explain new information in a way that is memorable so people can understand it quickly.
If you’re in need of high-end animated explainer videos for your clients, hiring a white label video animator can save you time and money on your production budget. Our white label animation services allow us to produce exceptionally high quality videos at a fraction of the cost compared to most other providers in this space. We work with our clients closely during every step of the process from concept development through post production delivery ensuring that each project supports their brand guidelines and budget requirements.
The Benefits Of Hiring A White Label Animated Video Production Service
Animated videos are an excellent way to explain your ideas, showcase your products and services, or teach valuable skills in a fun and engaging way. But creating high quality e-learning videos isn’t as simple as just pressing “record” on your smartphone camera. You need someone who knows what they’re doing. Script writing, storyboarding, voiceover recording, soundtrack selection, designing illustrations and animating… That’s a lot of different specialties. Instead of trying to master them all (or developing an internal team that can), you should focus on doing what you do best: run your business and hire people to help with special initiatives when you need it. This is where white label animated video production services come in handy!
The benefits of hiring a white label animation studio to help you produce e-learning videos include:
Cost effectiveness
White label animation studios know how to manage budgets and use resources efficiently. So even if you have a limited budget at hand, they can still provide high quality work within your budget and deadlines.
Saves time
Professional animators know how to manage a production schedule better than an e-learning company does because us animators have done it many times before and are used to working within certain parameters (often with strict deadlines). This enables you to spend your time growing your business and nurturing your client relationships.
White label animation studios can create create any kind of visual style you can imagine.
You may have an awesome in-house design team but they may not be versed in the world of animation. Let your imagination run wild and let our production team figure out how we’ll produce it.
Experience
You get our decade+ of expertise creating educational animated videos. We have developed a strong intuition of what works and what doesn’t.
E-Learning Animated Videos You Can Get From Video Igniter
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
We work with you to get a win for your client
Video Igniter can take on as much or as little of the project as you want. We can create your script and storyboard – or we’re happy to begin production using one that you provide. If your in-house designer or client wants to provide some images / assets to be incorporated into your educational animated videos, we can do that too.
It’s also important to find a production budget and style that works for you and your client. That’s why Video Igniter offers several different price points for our white label animated video production service for e-learning companies. Why spend extra on production if a simpler visual production style can match your client’s brand guidelines and fulfill the educational requirements of the video?
Helping People Educate And Explain Since 2011
Since 2011, Video Igniter Animation has been helping companies produce educational animated videos that help the viewer understand and remember new information. E-learning companies love working with us. You’ll save time and money by outsourcing your animated video projects to us. Our team of talented animators are experts in their fields and have a proven track record of delivering high quality animated videos for our white label clients. If you’re looking for the best white label animated video production services, look no further than Video Igniter Animation!
Your clients get the same level of quality that we provide for our customers
Video Igniter’s white label animated video production service delivers the same level of quality to your customers that we give to the world’s biggest brands! You will still get all the credit, but your customer won’t know that you have used a white label service to help produce it. By using our white label production service you can provide your clients with a high quality animated video solution while maintaining complete control over their brand and content.
We understand how important it is for companies like yours to be able to rely on a trusted partner who can take care of every aspect of your project, from start to finish. For all Video Igniter Animation projects, you get:
– The same quality of work – The videos produced for your client include all the elements that make up a great animated video: high-quality animation, voiceover narration, custom illustrations and professional sound design. The result is an educational animated video with impactful storytelling that is guaranteed to engage viewers and increase comprehension and retention rates.
– The same level of service – You (and your clients, if you want us to communicate with them) will enjoy full support from us before and after their projects go live. This includes regular updates via email as well as phone calls if necessary.
You’ll benefit from working with an experienced team of writers, artists and animators who are able to create effective educational content for your clients without breaking your budget. We’ll work closely with you to ensure that every detail is taken care of so there are no surprises along the way!
All Communication Between Your Team And Our Team Is Confidential
All communication between your team and our team remains confidential. We will never reveal our identity to your clients, nor will we reveal your identity as a client of ours without your permission. If you feel that extra confidentiality is required for a project, we can sign an NDA before starting the work.
Why White Label Animated Video Production Is a Smart Growth Strategy for E-Learning Companies
E-learning companies are under constant pressure to deliver more content, faster, while meeting the high expectations of modern learners. At the same time, production costs, tight deadlines, and evolving technologies can strain internal resources. Partnering with a white label animated video production service offers a growth-friendly solution. It allows e-learning providers to expand their offerings, take on more clients, and deliver a wider range of animated content without needing to hire additional full-time staff. This scalability is a major advantage, especially for companies that want to grow revenue while keeping overhead costs under control.
By outsourcing animation projects to a trusted partner, e-learning companies can accept projects that may have otherwise been turned down due to lack of resources or expertise. The result is more satisfied clients, faster turnaround times, and the ability to confidently pursue larger contracts.
How White Label Services Support Consistent Branding in E-Learning
Consistency is critical in e-learning. Learners need to feel like they are engaging with content that reflects the same voice, tone, and branding across every module or course. White label animated video production services are designed to integrate seamlessly into your existing workflow and replicate your client’s branding guidelines with precision.
Professional white label animators understand how to incorporate logos, color schemes, fonts, and other brand assets into every animation so that the final deliverable looks like it was created entirely in-house. This ensures that your clients never see a disconnect between their brand identity and the training materials you deliver.
Expanding Your Course Offerings With Different Video Formats
Not all e-learning content needs to look the same. Some lessons benefit from short, animated explainers, while others may require in-depth training modules with animated characters, environments, and interactivity. A white label animated video production partner can help e-learning companies diversify their course libraries by offering:
Character-based animations for role-playing scenarios or workplace simulations.
Motion graphics explainers for quick, high-level overviews of concepts.
Interactive animated modules that allow learners to click, explore, and test knowledge.
3D animated demonstrations for complex processes, equipment training, or product simulations.
This variety makes your e-learning content more engaging and ensures that learners with different preferences and learning styles can retain information effectively.
Meeting Accessibility Standards Through Animation
Accessibility is no longer optional—it’s essential for reaching broader audiences and complying with regulations such as ADA and WCAG. White label animated video production services can play a key role in making e-learning courses more inclusive.
Professional animation teams know how to design content with accessibility in mind by:
Ensuring strong color contrast for visibility.
Supporting closed captions and multilingual voiceovers.
Creating simplified visuals for complex topics.
Designing animations that support both audio and visual learners.
By prioritizing accessibility, you provide a better learning experience and demonstrate a commitment to inclusivity—something that can be a strong selling point for your e-learning company when working with large organizations.
Faster Scaling Without Adding Internal Headcount
Hiring full-time animators, storyboard artists, and voiceover talent can be expensive, especially if your e-learning company only needs these skills for certain projects throughout the year. White label animated video production services give you instant access to a professional creative team without the costs of recruiting, training, and maintaining an in-house staff.
This on-demand model is especially useful during seasonal spikes in demand. Instead of turning away work when your internal team is overwhelmed, you can rely on your white label partner to pick up the extra workload. This flexibility helps you stay competitive while avoiding unnecessary overhead.
Global Reach With Multilingual E-Learning Videos
E-learning companies are increasingly serving global audiences, which makes multilingual content a must-have. A strong white label animated video production partner can help translate and localize animations into different languages while maintaining consistent visuals, pacing, and tone.
Beyond simple translation, cultural adaptation is also important. Professional animation teams understand how to make subtle adjustments—such as character attire, symbols, or idiomatic expressions—so that learners from different regions feel like the content was designed for them. This level of localization improves comprehension and makes your e-learning company more attractive to international clients.
How White Label Services Improve Client Retention
When you deliver consistent, high-quality animated content on time and within budget, your clients are more likely to return for future projects. White label animation services help you exceed expectations by giving you access to professional talent and proven workflows that ensure reliable results.
For e-learning companies, client retention is especially valuable since training programs often need regular updates. A satisfied client is likely to return each time they launch a new course or update their existing materials, creating ongoing revenue streams.
The Role of Animation in Microlearning
One of the biggest trends in education today is microlearning—short, bite-sized learning experiences designed to deliver specific knowledge quickly. Animation is an ideal format for microlearning because it simplifies information into visually digestible segments.
White label animated video production services allow e-learning companies to create libraries of short videos that are easy to update, repurpose, and distribute across multiple platforms. These quick lessons not only appeal to today’s busy learners but also help clients reduce training fatigue and improve knowledge retention.
Leveraging Data and Analytics in Animated E-Learning Content
Today’s e-learning platforms often integrate with learning management systems (LMS) that track learner progress and performance. White label animated video production services can help design videos with built-in cues and segmentation that align with LMS data collection.
For example, animations can be broken into chapters or checkpoints, allowing you to track exactly where learners are dropping off or rewatching content. These insights help your e-learning company improve course design and demonstrate ROI to clients.
Why Hire Video Igniter to Be Your White Label Animated Video Production Partner?
We have a team of highly skilled and experienced animators, who are able to work on projects with ease. Our dedicated team is able to create high quality custom animated videos and you can rest assured that we will meet your deadlines and work with you to keep your production budget as low as possible.
Our production process is streamlined so that it’s easy for us to communicate with you (and your client, if needed), throughout all stages of the production process. We also have an extremely fast turnaround time which means the finished product will be delivered on time without compromising on quality.
Not only do we provide great service but we are also affordable! Reach out and get a quote for your next animated video project. You won’t find anyone else offering better value for your production budget like Video Igniter’s White Label Animated Video Production Rates! In fact, if you find someone offering the same level of production quality and service for less, we’ll beat their rate by 10%. As of Fall 2022, nobody has provided a better option.
When you start a project with Video Igniter, you get a dedicated customer service representative who will handle any questions or concerns that may arise during or after production has been completed by our team. They can also assist with the creation of the script and storyboard for your animated videos. You won’t have to worry about writing scripts, voiceover talent, designers or hiring animation talent. Let our professional team members take care of as much or as little of the production process as needed.
Final Thoughts: Building Long-Term Success With White Label Partnerships
White label animated video production services are more than just a way to outsource creative work—they are a strategic growth tool for e-learning companies. From improving scalability and consistency to expanding into new formats and markets, these partnerships provide the resources you need to keep pace with learner expectations and industry demands.
By leveraging white label animation, your e-learning company can focus on what it does best—designing impactful courses and serving clients—while leaving the heavy lifting of production to a team of specialists. This collaboration ensures you deliver better results, win more contracts, and strengthen your reputation as a reliable provider of engaging e-learning content.
White Label Animated Video Success Stories & Testimonials
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
Looking for White Label Animated Video Production Services For E-Learning Projects? Get in touch!
https://videoigniter.com/wp-content/uploads/2022/10/White-Label-Animated-Video-Production-Services-For-E-Learning-Companies-Guide.svg7787videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-09-17 12:41:112025-09-19 00:42:50White Label Animated Video Production Services For E-Learning Companies
Are you looking for affordable animation options? Or ways to make your animation production budget more affordable? This article includes our top tips to help you make your animated video project more affordable!
Examples of Affordable Animation Videos You Can Get From Video Igniter
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Tip #1: Write your script
Writing the script for your animated video can help you save hundreds or thousands of dollars off the cost of your animated video. It’s one of the biggest impacts you can have to make your animation budget more affordable.
You don’t need to be a professional writer to get the benefits. If you provide the first rough draft of your script and hire your video animator to polish it up and make it production-ready, it’s still going to be cheaper and faster than hiring them to create it from scratch.
Storyboards can cost hundreds or thousands of dollars to create. If you’re able to explain what kind of visuals you want to show for each sentence of your animated video, we recommend creating the storyboard yourself to help you save money on your production budget. Luckily, you don’t need to be an artist to create a storyboard! It’s possible to create a storyboard using simple stick-figure sketches or making a collage out of free images you find online.
Here’s a diagram that shows what content you should include on each page of your storyboard:
Sometimes the answer you’re looking for is a simpler visual style. If you don’t have the budget to create high end designs, consider developing a simpler visual style with your production team. This will make it less expensive for the illustrators to create all the art and the animation team won’t have to spend as many days/weeks working on intricate animated sequences.
Tip #4: Be specific with your instructions
Poor instructions in your script or storyboard can lead to the animated video production company making something that you didn’t intend for them to create. To avoid expensive rework, use clear language to explain what you want. Over explain if necessary. Feel free to include images, 3D models and video links as references to help explain specific details.
Tip #5: Use text animations
In order to reduce your production budget, consider making a big portion of your animated video comprised of animated text that animates into view, stays on screen for a few seconds and then animates out of view. This type of animation costs less to produce than scenes with custom animated characters walking around. The more of your video that’s made up of text animations, the lower your production budget will be.
Tip #6: Create an animated slide deck
An alternative to making a custom animated video is creating an animated slide deck. You can lay out scenes in apps like PowerPoint, Slides and Keynote. Then, use the built in animation tools to make the elements of your scenes (slides) move or fade in and out of view.
Tip #7: Use stock assets to make animation more affordable
Most animated video production companies specialize in creating custom animated videos. But that doesn’t mean that everything in your animated video needs to be custom made. To help save money on your production budget, consider using stock assets instead of making everything from scratch. Stock assets are pre-created assets that can be used as-is or modified and included in your video. Stock assets can sometimes help save money on your production budget because it can be cheaper to buy a pre-created asset and modify it slightly compared to the cost of having your animation team create it from scratch. Examples of stock assets include:
Icons
Clip Art / Stock Vector Art
Stock Images
Stock Videos
Text
3D Models
Buying a 3D model can make your animation more affordable because it costs less to buy the model than it would to hire someone to create it from scratch.
Tip #8: Make a shorter video
Ok this one may seem obvious but if you think you need a 60 second video but don’t have the budget, consider making a shorter 30 or 45 second animated video. Use concise writing and look for ways to combine ideas to present them in less time. The shorter your animated video, the more affordable your animation will be.
Tip #9: Use an online animated video maker
There are several types of online animated video makers you can use to make animated animated videos. Some, like Video Igniter are designed to make it faster, easier and less expensive to make custom animated videos. The other type of online animated video maker provides a library of pre-created characters, scenes and objects which you can use to create your own animated videos. Vyond, PowToon and Wideo are currently the leaders in the create-your-own-animated-video-online space.
If your project has a short deadline, we recommend starting production as soon as possible. Rush delivery production schedules can increase your video’s production budget by 25%-50% or more depending on how soon your deadline is and how complex your animation is. You can avoid rush delivery production costs by starting production weeks or months ahead of your deadline.
Tip #12: Use Free Music
Believe it or not, there are some places online that offer free music you can use in your animated video. Facebook’s Sound Collection has a sizable library of free audio you can use in your animated promotional videos. There’s another site called Incompetech that allows anyone to use their music for free as long as they provide a credit to the artist.
Tip #13: Negotiate more affordable animation production terms with your production team
Trying to shave a little more off your production budget? You can try negotiating with your production team to see if they will offer an additional discount for any of the following production terms:
Limiting edits to 1-2 rounds of revisions per asset instead of the normal 2-3… (FYI – Video Igniter offers unlimited revisions!)
Tell them you’re open to a slow production schedule, fitting your project in between their clients that pay full price whenever bandwidth is available.
Adding a credit to the animation studio at the end of the video.
Tell them you’ll provide the script, storyboard, voiceover, free soundtrack & they’re allowed to use stock assets if it will help reduce the production cost.
Why Affordable Animation Matters for Businesses
Affordable animation isn’t just about cutting costs—it’s about maximizing value. Small businesses, startups, and nonprofits often hesitate to create videos because they assume high-quality animation is out of reach. But with today’s tools and production strategies, you can achieve professional, polished results without breaking your budget. Affordable animation allows you to compete with bigger brands, build credibility, and communicate your message in a memorable way—all while keeping marketing costs under control.
The ROI of Affordable Animation
Investing in affordable animation can generate a strong return on investment (ROI). Animated videos improve viewer engagement, boost website dwell time, and increase conversion rates on landing pages. Even if you produce a lower-cost video, you can still see measurable gains in:
Brand awareness – Animations are shareable and eye-catching.
Sales conversions – Adding an animated video to your sales page can improve conversion rates by 20–80%.
Training efficiency – Affordable animated tutorials reduce the need for live training, saving long-term costs.
The key is to balance affordability with clarity and creativity. Even a simple animated video can have a big impact if the message is strong.
Common Misconceptions About Affordable Animation
Many people assume that “affordable” means low-quality—but that’s not the case. Affordable animation often means smarter production choices, not compromising on quality. For example:
Using a minimalist design style can look intentional and modern while saving money.
Repurposing existing artwork or brand assets cuts costs without reducing polish.
Strategic use of text, icons, and transitions can feel professional while being budget-friendly.
The real difference is knowing where to spend and where to save. With the right production plan, affordable animation can look just as polished as higher-cost projects.
Affordable Animation for Different Industries
Affordable animation can serve multiple industries in unique ways:
Healthcare – Simplify medical processes with easy-to-understand animated explainers.
Education – Create cost-effective animated lessons that improve knowledge retention.
Finance – Explain complex products like insurance or investments with simple animated graphics.
E-commerce – Highlight product features with short, affordable product animations.
Nonprofits – Use storytelling animation to inspire donations and awareness without overspending.
By tailoring your approach to your industry, you can achieve maximum impact on a reasonable budget.
Affordable Animation vs. Live Action Video
When businesses consider video production, they often debate between live action and animation. Live action requires cameras, actors, sets, and locations—all of which can quickly inflate costs. Affordable animation, on the other hand, eliminates those expenses. You don’t need to rent a studio or hire actors; everything can be created digitally. Plus, animation has the flexibility to represent abstract concepts that live action can’t easily capture. This makes it a powerful and affordable choice for startups and businesses with lean budgets.
Repurposing Affordable Animation for Multiple Platforms
One of the best ways to maximize your budget is to repurpose affordable animation content across multiple channels. For example:
Consider ongoing use – Think about how your video can serve you beyond the first campaign.
Budgeting carefully ensures your animation remains both affordable and effective.
Trends in Affordable Animation
Animation technology continues to evolve, making affordable options even more accessible. Current trends include:
AI-assisted animation tools that reduce manual labor.
Template-based motion graphics for fast, budget-friendly production.
2.5D animation (adding depth to 2D images) for a cinematic feel at a lower cost.
Looping animations that can be reused across multiple platforms.
By keeping up with these trends, you can create modern, engaging animations without overspending.
Final Thoughts on Affordable Animation
Affordable animation isn’t about cutting corners—it’s about being strategic with your resources. By planning ahead, using the right tools, and partnering with the right team, you can create animations that look professional, deliver results, and fit within your budget. Whether you’re a small business owner, marketer, or startup founder, affordable animation gives you the ability to tell your story visually without draining your resources.
Questions about affordable animation for your project?
Do you have a question about making your animated video as affordable as possible to produce? Contact us with details about your project and expectations and we’ll follow up to figure out how we can collaborate within the constraints of your project and budget.
What is Video Igniter Animation?
Video Igniter offers animation production services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on cost, and create custom content faster.
We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then respond to the assets (script, storyboard, voiceover, soundtrack, art and animation) when the Video Igniter app notifies you it’s time to review part of the video we create for you.
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
Anonymous Customer Feedback
Get in touch about affordable animation for your project
https://videoigniter.com/wp-content/uploads/2023/01/Affordable-Animation.svg77.6687.74videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-09-15 12:40:572025-09-16 18:47:05Affordable Animation – How to Lower Your Production Costs
Animation has become an increasingly popular tool for businesses looking to enhance their marketing efforts. It has proven to be an effective way of communicating complex ideas and engaging with audiences. However, one of the biggest questions that businesses have is: how much does it cost to hire an animator?
In this article, we will explore the various factors that affect the cost of hiring an animator, the average cost ranges for different types of animators, the benefits and drawbacks of using in-house animators versus freelance animators or animation studios, budgeting tips for animation projects, and ways you can reduce the cost of hiring an animator without sacrificing quality.
TL;DR: How Much Does It Cost To Hire An Animator?
$500 – $100,000+ for a 60 second animated video. You get what you pay for.
For a detailed breakdown of costs for different types of animators and animation, read on…
Examples of Videos You Can Get When You Hire Video Igniter
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the demo reel below and contact us or schedule a call with our production team to start making your video.
You can also request access to our newest price sheet here.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Factors That Affect How Much it Costs to Hire an Animator
Several factors affect the cost of hiring an animator. Before you hire an animator or an animation studio, it’s important to understand these details to help you make an informed decision. Some of the key factors that affect the cost of hiring an animator include:
Complexity of the Animation
The more complex the animation, the more time and effort it will take to create, resulting in higher costs. Complex animations often require a team of animators, which increases production costs.
Length of the Video
Longer videos require more animation work and more time to complete – resulting in higher production costs.
Experience of the Animator
Experienced animators command higher rates than less experienced animators. This is because they bring more skill and expertise to the animation project, resulting in higher quality animations.
Location of the Animator
Animators in different geographic locations may have different rates. For example, animators in countries with a lower cost of living may charge lower rates than animators in countries with a higher cost of living.
Deadline
Rush delivery projects and tight deadlines often result in higher costs. Animators may need to hire additional staff or work overtime to meet tight deadlines, resulting in higher production costs.
Soundtrack and VoiceOver Licensing
The cost of licensing music and voiceover talent can increase the overall cost of your project. This is especially true if you are licensing music or a voiceover for use in paid broadcast media advertisements or if you are using music from well-known artists.
Average Cost Ranges For Hiring An Animator
The cost of hiring an animator can vary widely depending on the type of animator you choose. Here are some examples of different types of animators and their average cost ranges:
How Much Does It Cost To Hire Freelance Animators?
Freelance animators usually charge by the hour or by the project. Hourly rates can range from $35 to $150 per hour, while project rates can range from $500 to $10,000 or more for a 60 second project.
How Much Does It Cost To Hire Stop Motion Animators?
Stop motion animation is a specialized form of animation that requires a lot of manual labor. As a result, stop motion animators tend to charge higher rates than other types of animators. Hourly rates can range from $75 to $200 per hour, while project rates can range from $5,000 to $50,000 or more for videos that are a minute long.
How Much Does It Cost To Hire 2D vs. 3D Animators?
3D animators generally command higher rates than 2D animators due to the complexity of the animation. On average, 2D animators charge between $35 and $100 per hour, while 3D animators charge between $75 and $150 per hour.
How Much Does It Cost To Hire An In-House Animator?
The cost of hiring in-house animators will depend on their experience and location. On average, salaries for in-house animators range from $50,000 to $120,000 per year (plus benefits). Hiring in-house animators gives you more control over the animation process, but it can be more expensive in the long run.
How Much Does It Cost To Hire An Animation Studio?
Animation studios typically charge by the project, with costs ranging from $10,000 to $100,000 or more for each 60-seconds of animation they produce for you. Animation studios offer high-quality animations and have large teams of professionals who specialize in different aspects of animation. Hiring an animation studio is the most expensive way to produce a video. They’re best reserved for larger projects over 20 minutes long.
How Much Does It Cost To Hire Video Igniter Animation?
Each option has its benefits and drawbacks. Hiring in-house animators gives your business more control over the animation process. They can work directly with the animators and provide feedback throughout the production process. However, hiring in-house animators can be more expensive in the long run. Businesses need to pay salaries, benefits, and overhead costs associated with having an in-house team.
Additionally, the in-house animator(s) you hire likely specialize in just a few different animation styles and their production capabilities may be limited, relative to the range of animation styles your company might want to produce.
Freelance animators offer businesses more flexibility. They can be hired on a project-by-project basis, and businesses can choose from a larger pool of talent. Freelance animators are also be more affordable than in-house animators, especially when you consider they do not come with the same overhead costs. However, businesses may face challenges in finding reliable and trustworthy freelance animators, and there may be communication issues due to distance and time zone differences.
Animation studios offer businesses high-quality animations and have teams of professionals who specialize in different aspects of animation. They are experienced in producing high-quality animations, and businesses can expect a polished final product. However, animation studios can be expensive, slow to work with, and their services may be beyond the budget of many smaller businesses.
Ultimately, the choice will depend on the specific needs and budget of your business. Larger businesses with larger budgets may benefit from having an in-house team or hiring an animation studio. Smaller businesses with tighter budgets may benefit from hiring freelance animators or using an animated video production platform like VideoIgniter.com.
Budgeting To Hire An Animator
When it comes to budgeting for an animation project, it is essential to set realistic goals and identify the key elements of the project upfront. This will help your business determine how much they can afford to spend and what kind of animation they can create within their budget. It is also important to allow enough time for production, as rushed jobs can result in higher costs.
While you budget for your animated video project, consider the potential return on investment as well. A high-quality animation can help businesses attract new customers and increase sales, making it well worth the investment. Businesses should also consider the long-term benefits of animation, including increased brand recognition and higher conversions on your landing pages.
If your business is looking to reduce the cost of hiring an animator without sacrificing quality, here are several things they can do:
Negotiate with the animator to see if they can offer a more affordable rate. See if they will reduce pricing if you agree to limit production to 1 or 2 rounds of revisions.
Consider letting your animation team use pre-made templates, icons, assets, or 3D models to simplify the animation process. This can help reduce the time and effort required to create the animation, resulting in lower costs.
Businesses can also reduce the cost of hiring an animator by writing the script yourself, creating the storyboard in-house, and providing the VoiceOver for your animation. We also recommend using clear communication to avoid rework and wasting production time.
Understanding The Value of Animation: Why It’s Worth The Investment
Animation offers numerous benefits for businesses. First and foremost, it helps businesses capture the attention of potential customers and stand out from competitors. Unlike static graphics or plain text, animation can create an emotional connection with the audience, making it more memorable and impactful.
Animation can also help businesses explain complex concepts in a simple and engaging way, making it easier for customers to understand and remember their message. Additionally, animation can help businesses build brand recognition and loyalty, as customers are more likely to remember and share animated content.
The benefits of animation extend beyond marketing and advertising. Animation can also be used in training and educational materials to make them more engaging and interactive while improving comprehension and retention.
Regional Cost Comparison: How Location Impacts Animator Pricing
Location-Based Pricing: Domestic vs. Global Animation Outsourcing
Animator rates differ significantly depending on location. While U.S.-based animators typically command between $25–$150+ per hour, outsourcing to countries like India can offer rates as low as $25 per hour—about one-fifth the typical U.S. rate. This makes animation outsourcing a tempting option for budget-conscious projects, provided you’re equipped to manage communication, quality expectations, and time-zone differences.
Video Igniter maintains strict quality control when working with global partners. Whether you’re comparing rates in Los Angeles, Seattle, or Bangalore, our team ensures consistent standards, clear communication, and secure file management—bridging gaps and delivering top-tier animation results.
Timeline & Turnaround: How Project Length and Speed Affect Cost
Project Timelines & Rush Delivery Fees
Production time is just as important as cost. For 2D animated videos up to 60 seconds in length, average turnaround is 3–6 weeks. Expect 3D or cel animation to take 2–4 times longer, due to added complexity.
Need faster delivery? Video Igniter offers rush delivery options—typically adding 10–50% or more to the base budget, depending on complexity and timeline. Starting production early can save both time and money.
Hidden Costs & Licensing: What Clients Sometimes Overlook
Licensing & Additional Hidden Costs
Music Licensing: Basic tracks range $50–$500+, but well-known or exclusive licenses cost more.
Voiceover Licensing: Non-English voiceovers or celebrity voice talent can raise rates sharply.
Revisions: Unlimited or frequent revisions may lead to extended timelines and higher fees—clarify revision limits early.
File Formats/Delivery: Specialized files (e.g., layered project files or high-resolution delivery) may incur extra costs.
Video Igniter proactively outlines all anticipated costs—including licensing—and manages revisions to avoid surprises and protect your budget.
Your project’s quality is tied to the tools behind it. At Video Igniter, our team uses industry-standard software:
After Effects for motion graphics and compositing
Blender, Maya, Cinema 4D for 3D modeling and rendering
Toon Boom Harmony or TVPaint for hand-drawn animation
Pro Tools / Adobe Audition for refined audio post-production
These tools ensure fluid animations, crisp visuals, and seamless production across styles and platforms. Our team continuously updates its toolkit to stay on the cutting edge.
FAQ: Answering Common Client Questions
Question
Answer
How to get an accurate quote?
Provide details on script, storyboard, length, style, voiceover/music needs, and desired timeline. We’ll review and respond with a tailored quote. You can message us here or fill out this questionnaire.
Can I reuse animations in future projects?
Yes—ask us to optimize and deliver master files under licensing terms that suit your future usage needs.
What if I just need changes to an existing Video Igniter animation?
Typically, projects begin with a 50% deposit, and the remainder is due upon delivery of the final product.
Do you offer multi-language subtitles or dubbing?
Yes—subtitling and dubbing services are available for global distribution at an additional but competitive rate.
Ready to Bring Your Story to Life?
Take a look at standout projects that showcase our range—from sleek explainer videos to character-driven 3D animations. Whether you’re launching a startup or a major campaign, Video Igniter brings your vision to screen—on time and within budget.
Ready to explore more, get samples, or receive a personalized quote? Contact Us or Schedule a Call to start your animation journey today.
Conclusion
The cost of hiring an animator can vary widely depending on several factors, including the complexity of the animation, the length of the video, the experience of the animator, the location of the animator, the deadline, and the costs associated with licensing music and voiceover talent. There are different types of animators available, each with their own average cost ranges. When considering the benefits and drawbacks of using in-house animators versus freelance animators or studios, it is important to consider the specific needs and budget of the business.
By following our budgeting tips and reducing costs without sacrificing quality, businesses can invest in animation and reap the benefits of increased engagement, brand recognition, and sales. Animation offers numerous benefits beyond marketing and advertising, including training videos, educational materials, and customer support videos. By understanding the value of animation, businesses can make informed decisions and achieve their marketing and business goals.
Still have questions about how much it costs to hire an animator?
Do you have a question about how much does it cost to hire an animator that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.
Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:
Looking For An Animated Video Company In The U.S.?
Video Igniter is headquartered in Seattle, Washington.
Success Stories & Testimonials
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
https://videoigniter.com/wp-content/uploads/2023/06/How-Much-Does-It-Cost-To-Hire-An-Animator-Video-Igniter-Animation.svg77.787.7videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-09-09 14:45:022025-09-24 20:50:54How Much Does It Cost To Hire An Animator?
Interested in making a custom animated video? This article is our most comprehensive resource to answer all the most frequently asked questions we get about making custom animated videos. Here, you’ll learn how to make custom animated videos, how to keep your costs low and tips to maximize the effectiveness and presentation of your animation.
Custom Animated Video Examples You Can Get From Video Igniter
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Why do people make custom animated videos?
Animated videos are great for getting awareness
When you scroll through a social media feed, what does it look like? Smartphone video. Smartphone video. Professionally filmed clip. GIF. Smartphone video. etc. Animated videos stand out, get more people to click play and in turn help you get more awareness for the message contained in your custom animated video.
Short animated videos have high engagement rates
If you’ve ever produced a >30 second animated video for a marketing campaign, you know from your analytics dashboard that your engagement rates are through the roof! Long videos have quick drop off rates. Live action (marketing) videos also have quick drop-off rates. Short animated videos are pleasurable to look at and are harder to look away from. If you want people to stand a chance of sticking around for your whole 30 second pitch, consider producing your pitch in animated form so that people will stick around long enough to take in the full pitch.
Animated videos are great for explaining new information
We all need to learn new things from time to time but picking up a book isn’t the easiest way to understand something. Nor is watching an expert stare you down and explain something via a video or in a classroom. Animation presents a user-friendly alternative to make it easier to learn new information. Custom created illustrations designed to present relevant information help the viewer focus on the specific details of the information being presented. Motion designs and accents keep viewers focused and engaged as new elements appear on screen. Tack on a professional voiceover to explain what’s going on and a complimentary soundtrack and you’ll have viewers hooked while they learn something new.
Animated videos help people remember information longer
Carefully crafted educational animated videos focus on the specific details that are necessary to convey new information. By creating simple metaphors, you make it easier for the viewer to not only understand the information, it also helps them retain the information longer.
The first step to create a custom animation is developing the script. The script is the skeleton for your whole animation.It sets the pace for your animated video and informs what visuals need to be developed for each sentence of the script. To learn how to write the script for your custom animated video, check out our new script writing guide.
After your script is approved for production, it’s time to create the storyboard for your animated video. The storyboard is the blueprint for your animated video. It tells the illustrators what art they are supposed to create. It also tells the animators how they should animate your video in sync with the voiceover. The page below shows an example of what information needs to be created and documented for each sentence of your script.
Budget Saver: You can save +$500/minute by creating the storyboard for your animated video. Download our free storyboard template.
Art
Now that your storyboard is approved, the art team can pick a key scene from the video and use it to develop concept art for your animated video. The art team will review your branding or the style references you provided and use that to illustrate a scene from your video using one or more original visual styles.
You get a chance to review the concept art and provide honest feedback so the art team understands what aspects of the visual design you like and which aspects need to be refined. They will incorporate your feedback and create an updated piece of concept art for you to approve or provide additional feedback on.
Once you are satisfied with the concept art, the art team will create the rest of the art for your custom animation video using the approved concept art as a reference. You will get a chance to review all the art and request revisions before approving it for animation.
VoiceOver
While the art for your video is being created, your production team will help you audition prospective voiceover artists for your animated video. Your production team will get 1-5 voiceover candidates to record an audition line from your script. This way you can hear what kind of energy, tone and pacing they will bring to your unique script. It can be very helpful to include notes in your script so that the voiceover artist can understand what kind of energy you want them to use, when you want them to speed up, slow down, change their intonation or use a special inflection. It’s also important to include pronunciation notes for difficult and uncommon words.
Soundtrack
Sound helps to bring videos to life. Most videos don’t have a budget to produce a custom musical score. Luckily there are many stock music websites with high quality music that you can license for your animated video. We recommend picking your favorite 2-3 soundtracks and downloading the free audio-watermarked versions for the animation team to use when creating the first draft of your animated video. This way, you can feel which song brings the right energy when you watch your video. Check out this video if you want to learn how to select the perfect soundtrack for your animated video!
Animation
After the voiceover, soundtrack and art are signed off, it’s finally time to animate. Animation takes about one week to create each 60 seconds of 2D animation. More complicated forms of animation like frame-by-frame animation (aka cel animation) and 3D animation require more time. When the first draft is ready to review, we recommend giving it a detailed review with your team and members of your target audience. If you need to make any last minute changes to your video, it’s much more cost effective to do light touch ups now while you still have access to the animators who created your video. Revisions can be made down the line but it requires more time and a budget increase to make more substantial art and voiceover related changes.
Differences between making 2D and 3D animated videos
The production process for creating a 2D animated video or a 3D animated video has many overlaps but there are a few key areas where they differ. Script writing, voiceover creation and soundtrack selection remain the same. Storyboarding, art creation and animation deviate quite a bit.
Storyboard Creation
A traditional storyboard for a 2D animated video could work for a 3D animated video, however it may have more detailed 3D style renderings in the images to help the art team understand what they are supposed to create. Storyboarding can go a step further creating something called an “animatic.” An animatic is like an ultra rough draft of the animation. In most cases, its purpose is designed to help establish the pacing and timing of the animation’s motion design to ensure details move with the right timing to achieve the intended effect for the viewer. Animatics can be created with simple pencil sketches and flipped through like a flip book – or they can be grayscale 3D mockups of the scenes and characters in a video that has been lightly animated.
Art Creation
Art that is created for a 3D animated video takes more time to create because 3D art requires multiple steps to create. First, modelers will create colorless 3D shapes for all the characters, scenes and objects the viewers will see. Next, riggers will add a ‘digital skeleton’ inside the visual elements that will move. This provides structure for things like a character’s legs, arms, neck, etc so that the animators have some structure to work with when they apply motion and animate the 3D characters, scenes and objects. Next, color and texture skins are layered onto to the outside of the 3D objects. Finally additional environmental effects are added – lighting, smoke/haze, even the effects of gravity can be adjusted.
Animating
The 3D animated video production process requires more technical skills and expertise to achieve the desired level of realism or unique visual representation on screen. As such, 3D animated videos require substantially more time to animate and render out. Unlike 2D animations which can be quicker to render out, don’t expect your 3D animation team to be able to quickly render out multiple versions of your video. It saves a lot of time and budget to focus on creating a very polished first draft with minimal or zero revisions for a 2nd draft.
How to choose a producer for your custom animated video?
Looking for someone to make a custom animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more.
Here are some resources to help you figure out the right production option for your custom animated video:
Custom Animation Video Demo Reels At Different Budget Levels
Examples Of Custom 2D & 3D Animated Videos With High Production Budgets (+$7,500)
mMM
Examples Of Custom Animated Videos With Medium Production Budgets (+$3,000)
Low Cost Custom Animated Video Examples (+$1,000)
How long does custom video animation take?
Shorter 2D animated videos (30 seconds-2 minutes) take 3-8 weeks to produce. 3D animated videos easily take twice as long to produce. If your animated video is longer than 2 minutes, we recommend to help define the scope and timeline of the project. This will ensure you end up with an optimized budget that minimizes the need for rush delivery costs.
How long should my animated video be?
Great question! It depends what you are creating your animated video for.
Are you trying to get attention online?
We recommend keeping your video as short as possible 5-15 seconds is great, 30 seconds is still good. You can do it with a 60 second video but that’s pushing it. The goal here is to convey a compelling message to your target audience with as little friction as possible. If you can get your pitch across in the 5 seconds before they click “skip ad” on YouTube – you’re going to be golden. You want to present something that gets their attention and motivates them to click/tap on your ad to learn more. That’s where you can go more in depth. For your main awareness building videos, the shorter the better.
Are you trying to educate customers about why your product/service is awesome?
Aim for 60, 90 or 120 seconds of animation – about 150 words per minute. This gives you enough time to present a compelling hook, introduce your solution, and show people a few ways your product/service will improve their lives. Your video should end with a quick call to action that inspires the viewer to take action to solve their problems – i.e. download our acupressure app to reduce your cancer related fatigue and get better sleep.
Are you trying to explain something?
Animated explainer videos don’t have to be short (unless they’re intended to be a commercial promotional video). In many cases, animated explainer videos are used to go in depth to explain a new topic or piece of information. The use of animated visuals, live action footage and stock footage can be combined together to create an educational informative piece. As such, there’s no need to put a hard cap on the length of an animated explainer video. Be thorough and be concise. Don’t be worried about making your video as short as possible. Explainer videos can be 5-60+ minutes long and still be informative and entertaining.
Just trying to be entertaining?
Length is less of a concern if you’re creating something designed purely to be entertaining. Entertaining custom animated videos can be 3 seconds long and they can go well over 30 minutes long. Entertaining videos are less likely to be created with a business purpose in mind and are intended to be consumed for enjoyment so there’s no need to rush through the message and deliver it as fast as possible.
What does it cost to make a custom animated video?
Custom animated video prices can range widely. Pixar’s animated movies cost over $100 million to make. Cheap freelance animators will offer to make animated videos for less than $100. It’s all about paying for production quality. And when I say production quality, I’m not just talking about pretty pictures put into motion. It’s also about the storytelling and the pacing of how the message progresses and how the visuals are used to bring out the story. Ultimately, when it comes to animation, you get what you pay for. To give you some loose numbers, consider these data points for costs related to creating a 60 second custom animated video:
Script Costs
Script writing takes 2-10+ hours to research the company/topic/target audience, draft the script, present the script to the client, collect their feedback, integrate their feedback and present the 2nd draft of the script. Ballpark cost: $250-$1,000.
Storyboard Costs
Storyboard creation takes 4-10+ hours to brainstorm the visuals that will correspond with each sentence of your script. The storyboard artist needs to create a simple visual mockup for each scene, describe the motion that will happen on screen using unambiguous language, and list all the assets (visual and auditory) that are needed for that specific scene. After the first draft of the storyboard is created, it takes additional time to review the storyboard with the client and incorporate their revisions. If the storyboard isn’t well written, the illustrators may create the wrong art and the animators may animate the wrong details. This is why storyboarding is so important. Everyone can get consensus about what is going to be created so that there’s no need for expensive rework in the design or animation phases of production. It also helps keep production running on time; otherwise, illustrators and animators need to sit and wait while a project manager gets clarification about what a client wants to have happen during a specific part of the animation. Ballpark cost: $300-$1,000+
VoiceOver Costs
VoiceOvers cost $10-$300 for non-celebrity, English-speaking voiceovers. Non-English voiceovers may cost more. Planning on using your voiceover for a paid media campaign (TV or online)? You may need to pay extra for the voiceover recording’s broadcast rights.
Soundtrack Costs
Soundtracks also cost about $10-$300 for pre-created stock music. Expect to spend a few hundred extra dollars for the broadcast rights if you plan to promote your custom animated video on TV or online.
Illustration Costs
Creating the custom illustrations for a 60 second animated video usually takes 3-10 full days of work from an illustrator depending how intricate and unique the art is. Illustrators are paid $15-$45+/hour for 2D animations and even more for 3D animation.
Animation Costs
It takes about 30-60 hours to animate one minute of a 2D animated video. And that’s if we’re using computer animated graphics. If your animation uses frame by frame animation (aka where the illustrator is drawing every scene), it’ll take even more time to animate your video. The average hourly rate for a 2D video animator is $25-$35/hour.
Project Management Costs
In order to keep production running smoothly, it’s important to have a project manager organize client feedback and ensure the animated video production team is delivering content on time and has everything they need to keep production moving forward.
Add all these expenses up and add some monthly overhead costs on top and it’s easy to see why custom animated videos cost at least a few thousand dollars to create a high quality 60 second animation. Check out our companion article for a more comprehensive breakdown on animated video production costs.
What are the different styles of animation I can use for my video?
2D Animation Styles:
1). Flash / After Effects 2D animation 2). Motion Graphics 3). Hand Drawn Animation (aka Frame by Frame or ‘Cel’ Animation) 4). Kinetic Typography
If you’re ok creating an animated video that isn’t 100% custom created, consider the following cost-saving options to keep your animated video production budget low.
Create your script
Writing the script for your animated video can save you hundreds or thousands of dollars off the cost of your production budget. Freelance animators and American animation studios are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of creating a first draft that will articulate the story you want to present. It doesn’t need to be perfect; providing the first draft of your script to your animation team can still be enough to help you save money on your production budget. Your animation producers can help you polish your first draft and make it production-ready.
Here are a few resources to help you create a great script:
Creating the storyboard for your custom animated video is another way you can save hundreds or thousands of dollars off the cost of your video’s production budget. You don’t need any artistic ability to create a storyboard. All you need to do is brainstorm visuals to correspond with each line of your script and create instructions for the illustrators and animators so that they have a clear understanding of what you want them to create for each scene.
English-speaking voiceover artists tend to charge $10-$199 for 1-2 minutes of recorded audio. You can try sourcing low cost voiceover talent from Fiverr or VoiceBunny. You can also record the voiceover yourself for free! That’s right – you can record a professional sounding voiceover without having to buy any professional equipment or expensive software programs. Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record the voiceover for your animated video for free.
Use stock assets
Not every visual for an animated video needs to be created from scratch. Using pre-created assets can help you keep your budget down because they usually cost less to buy or license than it would to create something comparable. Marketplaces exist to buy 3D models of common objects (lightbulbs, hands, houses, plants, etc) to save on your 3D animation budget. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.
Use free music
Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. If you’re looking for free, legal music you can use in your custom animated video, here are two sites to check out. The first is called Incompetech. Artist Kevin MacLeod provides his music for free – all you need to do is provide proper credit and attribution to him as the creator. Another great option for free music is Facebook’s Sound Collection. There, you’ll find an even larger variety of musical options you can use for free in your paid media campaigns.
How to create your own animated video for free online?
Custom animated videos typically require budgets of at least a few thousand dollars to produce. There are a growing number of cheap ways to make animated videos – but they usually require a lot of your time to learn how to use the program and even more time to actually create the videos. Additionally, these videos are rarely custom and rely on pre-created designs in order to keep costs low. In recent months, Facebook has introduced Make-A-Video and Google researchers have introduced DreamFusion – a text to 3D animated video creation AI. These services can be used to make short custom animated video clips with small pixel dimensions and a moderate amount of photo realism. While they’re still in their infancy, these new services are already generating impressive results.
How to create custom animated video from photos?
Another low cost way to make animated videos is to add motion to photos you already have. This is a great way to repurpose and extend the life of content you’ve previously created. The video below shows different ways that you can turn photos into short little animations.
How to make your own animated video
Now that you know what it takes to create an animated video, maybe you are considering learning animation so you can make animated videos yourself. If so, here are a few services and programs that are used to make animated videos – ranging from easy to complicated to learn:
Create Your Own Animated Video With Easy To Learn Animated Video Creation Software
Online animated video creation software like Wideo, PowToon and Vyond can be learned in a few hours and cost substantially less than professional animation programs. These easy animated video makers can be used to create simple animated videos using pre-created scenes, characters, objects, text and icons.
Example of simple DIY software program for creating animated videos.
Pros: Low cost. You can learn how to use the program in a few hours. Cons: You have to teach yourself how to use the program. The videos use pre-created stock visuals (characters, scenes, objects, etc) which means that your video won’t look completely original.
Advanced Animated Video Creation Software
Adobe After Effects is the go-to animation program for many professional animators. The program enables an endless list of visual creative possibilities and integrates with the Adobe Cloud ecosystem (so it’s easy to work with Photoshop and Illustrator art).
Pros: You can make any kind of custom animated 2D video you can imagine. Cons: Requires more time to learn and master the program.
Expert Animation Creation Software
Cinema 4D is the industry leading program animators use to create custom 3d animations.
Pros: You can create any kind of custom 3D animated video you can imagine. Cons: Takes longer to master and requires learning multiple skillsets (rigging, lighting, modeling, etc).
How to get the most out of your custom animated video?
If you are making a custom animated video for a business or marketing purpose, there are a lot of things you can do during the production process and after the production has completed that will improve the success of your business outcomes. Here are some resources we recommend video marketers consume before, during, or after your next animated video project:
Custom Animated Video: New Insights, Use Cases, and Trends
Custom Animated Video Use Cases by Industry
1. Startups
Startups often need to explain new concepts quickly. A custom animated video can simplify complex technology, demonstrate how a product works, or make a fundraising pitch more compelling. Investors see hundreds of pitch decks, but an animated video helps your startup stand out with a clear, memorable story.
2. Healthcare
Medical topics can be intimidating or confusing. Custom animated videos break down complex procedures, explain how treatments work, and help patients understand their options. For internal use, hospitals and clinics also rely on animated training videos to onboard staff more efficiently.
3. Education and eLearning
Custom animated videos are highly effective for eLearning because they keep students engaged while improving retention. Teachers and course creators use them to explain science experiments, historical events, or technical skills in a way that’s easier to grasp than text alone.
4. Nonprofits
For nonprofits, storytelling is key to inspiring donations and support. A custom animated video can bring abstract statistics to life, show the impact of contributions, and create an emotional connection that drives action.
5. SaaS and Tech Companies
Custom animated videos are essential for SaaS brands that need to simplify complex platforms. Whether it’s a product demo, onboarding tutorial, or feature announcement, animated videos can illustrate the customer journey more clearly than screenshots or text.
By tailoring a custom animated video to your industry, you not only clarify your message — you also give your audience a reason to care.
ROI and Business Benefits of Custom Animated Videos
Businesses increasingly want to know: what’s the ROI of investing in a custom animated video? While results vary by campaign, here are proven benefits:
Higher Engagement Rates: Animated videos consistently outperform text and static images in terms of watch time and click-through rates.
Boost in Conversions: Landing pages that include a short custom animated video often see 20–80% higher conversion rates.
Global Reach: Animation can be localized easily with translated voiceovers or subtitles, making it more cost-effective than reshooting live footage for international markets.
Longevity of Content: Unlike live action, which can look outdated quickly, animated videos have a longer shelf life because they’re less tied to fashion or production trends.
Stronger Recall: Studies show viewers remember up to 65% of information presented in an animated video, compared to just 10% from text.
When measured over time, a single custom animated video often continues to deliver leads and engagement months or even years after production.
Custom Animated Video vs. Template Animation
If you’ve looked into making videos, you’ve probably come across low-cost template-based animation tools. While these can be useful in some cases, there are important differences:
Template-Based Animation:
Fast turnaround.
Lower cost.
Limited customization — your video may look similar to others.
Custom Animated Video:
100% original design and storytelling.
Tailored to your brand identity and audience.
Flexible for any industry, concept, or creative direction.
Higher perceived professionalism and authority.
For businesses serious about building brand equity, a custom animated video is almost always the smarter investment. Templates are fine for quick internal projects, but for customer-facing campaigns, originality matters.
Emerging Trends for Custom Animated Videos
Animation continues to evolve, and staying ahead of trends ensures your video feels fresh and relevant. Here are some current and future directions:
AI-Enhanced Animation: AI tools can now assist with lip-syncing, asset generation, and even rough drafts. While they can’t replace human creativity, they can shorten production timelines and reduce costs.
Interactive Animated Videos: Instead of passive viewing, interactive animations let viewers click, choose paths, or explore a product demo in real time.
Short-Form Vertical Animation: With TikTok, Instagram Reels, and YouTube Shorts dominating social feeds, vertical custom animated videos are becoming essential for brand visibility.
3D Animation for AR/VR: As AR and VR grow, custom 3D animated videos are being used in immersive training, virtual product demos, and interactive brand experiences.
Hybrid Video Production: Mixing live-action video with animation is a growing trend, allowing brands to showcase real products while enhancing them with custom animated elements.
By incorporating these innovations, businesses can keep their content ahead of the curve and maximize viewer engagement.
Distribution Strategies for Custom Animated Videos
Creating a custom animated video is only half the equation. To get results, you need to distribute it strategically. Some top approaches include:
Social Media: Post cutdowns or teasers on LinkedIn, Instagram, and TikTok to drive viewers to the full video.
Email Marketing: Adding an animated video thumbnail in emails can increase click-through rates by 200–300%.
Paid Ads: Custom animated videos often deliver better ROI in Facebook, YouTube, and LinkedIn ad campaigns because they capture attention more quickly than static visuals.
Landing Pages: Embedding a video at the top of a product or service page can reduce bounce rates, keep people on your website longer and increase conversions.
Think of your custom animated video as a versatile asset — one that can be sliced, reformatted, and repurposed across multiple platforms for maximum value.
FAQ: Common Questions About Custom Animated Videos
Can I update my custom animated video later?
Yes. One advantage of animation is that scenes, text, or voiceovers can be swapped out or edited without redoing the entire project. This makes updates easier than reshooting live action.
What’s the difference between a custom animated video and an explainer video?
An explainer video is usually focused on describing a product, service, or idea. A custom animated video can include explainer content, but it also covers a wider range of uses like entertainment, education, or internal training.
Do custom animated videos work for paid ads?
Absolutely. In fact, short animated videos (5–30 seconds) often outperform traditional ads because they grab attention faster and are easier to understand at a glance.
What platforms are best for sharing animated videos?
The most popular channels are YouTube, LinkedIn, Instagram, TikTok, and company websites. The key is to repurpose your custom animated video in different lengths and formats to match each platform.
What is the Video Igniter animated video creation platform?
Video Igniter offers animated video production online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production cost, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).
If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the rightanimator for the kind of animation you want to get created. We handle all the technical and creative talent sourcing for you in addition to helping you develop your script and storyboard (if you haven’t already created them yourself).
Hire Video Igniter to make your custom animated video
Custom Animated Video Success Stories and Testimonials
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
Anonymous Customer Feedback
Get in touch about your custom animated video project
Schedule a call to discuss your custom animated video project.
Looking to get an explainer video for your startup? After a decade of creating animated videos for startups large and small, we’ve organized all our wisdom into a guide for people looking to create an explainer video for their startup.
18 Examples of Explainer Videos for Startups You Can Get From Video Igniter
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Examples of startup explainer videos with a budget over $2,500/60sec:
1). MediBlock
2). Herzan
3). DocuSign
4). Bushel
5). Aver
6). Stably
7). Chalkable
8). Iris
9). Organic Themes
10). QBTC
11). Open Text
12). ScribeSense
13). ShowUP
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Examples of Low-Cost Startup Explainer Videos
14). BetchaTV
15). Rock a Bub
16). 9Slides
17). PhotoRocket for Mac
18). Freedom Engine
Why do startups create videos?
Generate awareness
Startups create videos to get the word out there. In a world of videos filmed on people’s camera’s, animated videos stand out and catch people’s interest. The colorful thumbnails increase the odds that people click play on the video in the first place.
Makes it easy to understand and remember what you do
Explainer videos tend to use animated visuals that focus the viewer’s attention on a few key details while a voiceover explains what the viewer is seeing. This makes it easier to comprehend what is being conveyed and makes it easier to remember the information longer.
Easy way to share what your startup does
Packaging up your startup’s pitch into an easily sharable URL dramatically lowers the barrier for people who want to learn what your company does. Contrast that to how things worked decades ago: you have to hear about the company (without the Internet), figure out how to contact them, schedule a call, sit through a long sales meeting. Emailing a link to your promo video is a much more scalable way to let people know what your startup does.
Encourages people to use your service
Include a call to action at the end of the script for your startup’s explainer video.
Startup explainers end with a call to action. A call to action is a motivational message that reminds the user how they can benefit from using what the startup has to offer AND includes information on what next step they need to take to access what the startup has to offer. This could mean creating an account, contacting sales, joining a wait list, calling a number, scanning a QR code, or downloading an app… just to provide a few examples.
How to create an animated explainer video for a startup?
Scriptwriting + Research
Firstly, you want to spend time identifying the key messages that need to be included in your video and articulate them in a way that speaks directly to the needs of your target audience.
We recommend startups use a formula similar to this to organize the script for their 60 second explainer video:
0-10 seconds (22-30 words): Introduce the problem/status quo your target audience is dealing with. What pain do they experience?
11-20 seconds (22-30 words): Introduce your startup as the solution to your target audience’s problem.
21-50 seconds (66-90 words): Illustrate three ways the viewer’s life will improve if they use what your startup has to offer. Focus on the benefits the viewer will experience without going too deep into the technical aspects of how or why it works.
51-60 seconds (22-30 words): Summarize the benefits the viewer will experience and tell them how they can take action to get what your startup has to offer.
Storyboard
Storyboarding is the next phase of production. Basically, you’re creating a blueprint for the illustrators and animators (or you can hire an animation studio, freelancer, or Video Igniter to create your storyboard for you). Each slide of the storyboard includes a sentence from your explainer video’s script. You also want to include a rough mockup of what the scene will look like. Finally include a list of instructions so the motion designers know how to animate the elements in the scene and include a list of the assets that need to be created for each scene.
When the storyboard is approved, you can begin development on the audio elements of your explainer video. Voiceover talent can be hired from websites like Fiverr and Voices123. Soundtracks can be licensed on websites like AudioJungle and PremiumBeat.
Next, it’s time to create the art for your startup’s explainer video. The artists will start by taking a key scene or two from your video and illustrating it using multiple visual styles. Once you get a chance to review the concept art, share your feedback with your illustration team to refine your preferred piece of concept art.
After they refine the concept art to your satisfaction, all the remaining art for your video will get created. It takes about one week to create all the art for a one minute animated explainer video. You will get an opportunity to review and request revisions one more time before proceeding to animation.
Animation
Finally – everything is in place to animate your video. The art has been created. The voiceover(s) approved. Soundtrack, licensed. It takes about one week to animate each minute of an explainer video.
When your first draft is ready to preview, share the explainer video with members of your startup and your target audience. Ensure everything makes sense and accurately communicates your message to your target audience before you spend time promoting your startup explainer video to the world. If necessary, you can ask your animation team to make small revisions before they wrap up production.
How to keep your explainer video budget low?
Write your own script
You know your startup and target market better than anyone else and can do a great job writing the script for your explainer video. Even if it’s only the first draft. Researching your company, competitors and target market takes up quite a few billable hours for a freelance video animator or an animation studio. Instead of paying them, you could save hundreds or thousands of dollars off your production budget. Not sure where to start? Check out our scriptwriting guide for explainer videos or download a copy of our explainer video scriptwriting template.
Create your own storyboard
Creating the storyboard for your explainer video is another way to help your startup save money on your video production budget. All you need to do is brainstorm visuals to correspond with each sentence of your script. Then, document what you want to show by mocking up the scene creating a rough sketch. You could also use free clip art and icons to mock up each scene. After that, include bullet point notes of what motions you want to see in each scene. Finally, include a list of all the assets that are needed to create the scene including background scenery, characters (what do they look like?), objects, text, logos, icons, sound FX, etc.
Provide your own voiceover
Voiceovers are one of the least expensive parts of a startup’s video production budget. Clocking in around $10-$300 per 60 seconds of video, you could look for your own cheap voiceover artist or record your own voiceover.
If funds are tight, consider using stock assets for parts of your video instead of using 100% custom illustrations. You can source free fonts and clip art online. There’s a vast library of icons you can use at The Noun Project.
Sometimes startups just don’t have the funds to hire someone to create their animated video and need to create it themselves. Luckily, there’s a growing number of simple DIY animation tools you can teach yourself to learn how to use in a few hours. To learn more about cheap animated video production options, check out this companion article.
Online Video Maker App
Startup Video FAQ:
What does it cost to make an explainer video?
Animated explainer videos for a startup typically cost $1,500-$10,000 to produce a 60 second animation.
How long does it take to make an animated startup explainer video?
Startup explainer videos take 3-6 weeks to create a 1-2 minute 2D animated video animated video. 3D animated videos take at least twice as much time. For more details about the production process and timeline to create an animated video, check out this companion article: “How Long Does It Take To Make An Animated Explainer Video.”
How do I get the most out of my startup’s explainer video?
A/B test variations of your startup’s video to improve its conversion rate. Done correctly, you can get more people to click play, watch your video longer, and engage with your call to action at the end.
Benefits of Explainer Videos Specifically for Startups
While any business can benefit from an explainer video, startups have unique challenges that make this tool especially powerful:
1. Pitching to Investors
Startups often need to raise money, and an explainer video is a concise, persuasive tool for investor presentations. Instead of a dense pitch deck, a 60–90 second video can illustrate the problem, the solution, and the market opportunity in a way that’s both memorable and easy to understand.
2. Simplifying Complex Technology
Many startups are built on technical innovations—software platforms, apps, AI, biotech, or blockchain solutions—that are hard to describe in plain English. An animated explainer video breaks down the complexity into simple visuals, metaphors, and storytelling that anyone can grasp.
3. Building Credibility Early
When you’re new, few people have heard of you. A polished explainer video gives your brand a professional image, showing investors, early customers, and the press that you’re serious and trustworthy.
4. Driving Early User Acquisition
Startups need traction fast. Explainer videos are highly shareable across social media, newsletters, and launch platforms like Product Hunt or AppSumo, giving your launch a viral boost.
Explainer Video Distribution Strategies for Startups
Creating your startup explainer video is only half the job—distribution is where you’ll see ROI. Here are key ways to get your video in front of the right people:
Website Landing Page: Place your video at the top of your homepage or product landing page. Studies show explainer videos can increase conversion rates by 20–80%.
Pitch Deck Integration: Embed your video in your pitch deck or include it as a clickable link when reaching out to investors.
App Stores: If you’re launching an app, add your video to the App Store or Google Play listing to drive installs.
Email Marketing: Use your explainer video in welcome emails, product launch announcements, and drip campaigns.
PR & Media Outreach: Journalists and bloggers are more likely to cover your story if they can embed a short video that explains your concept.
Trade Shows & Events: Play your explainer video on loop at your booth to attract attendees and start conversations.
Choosing the Right Explainer Video Style for Your Startup
Different startups benefit from different animation styles. Some options to consider:
2D Animated Explainers: Affordable, versatile, and perfect for most SaaS and consumer startups.
Whiteboard Animation: Great for educational or B2B startups that need to explain step-by-step processes.
3D Animation: Best for hardware or biotech startups where realistic product visualization is key.
Motion Graphics: Ideal for fintech or blockchain startups where abstract concepts need clear, professional visualization.
Live Action + Animation Hybrid: Useful for startups that want to show real people using their product alongside animated graphics that simplify key points.
How to Write a Script That Resonates With Startup Audiences
The script is the backbone of your startup explainer video. A strong script should:
Hook the viewer in the first 5 seconds by showing you understand their pain point.
Address the problem clearly without jargon.
Introduce your startup as the solution—quickly and confidently.
Show tangible benefits, not features. Viewers care more about outcomes than technology specs.
Use simple, conversational language that speaks to your target customer.
Close with a strong call-to-action (CTA) that tells people what to do next—download, sign up, book a demo, or invest.
Pro tip: Test multiple versions of your script with small focus groups before finalizing.
Common Mistakes Startups Make With Explainer Videos
Avoid these pitfalls to ensure your startup video is effective:
Making it too long: Anything over 90 seconds risks losing attention.
Focusing too much on features: Features tell, but benefits sell.
Skipping professional voiceover: A poor-quality voiceover can ruin otherwise great visuals.
Ignoring the call-to-action: Without a clear next step, viewers will watch but not convert.
Underinvesting in distribution: Even the best video won’t perform if no one sees it.
Measuring the ROI of Your Startup Explainer Video
To prove the value of your explainer video, track these metrics:
Play rate: How many people click play compared to impressions.
Watch time: The percentage of viewers who watch until the end.
Engagement with CTA: Clicks, signups, downloads, or demo requests after watching.
Conversion rate uplift: Compare your landing page performance with and without the video.
Fundraising impact: Did investors mention the video positively in meetings or follow-ups?
With analytics from platforms like Wistia, Vimeo, or YouTube, you can continuously optimize placement and messaging.
Should Startups Invest in DIY or Professional Explainer Videos?
Budget is always a concern for startups. Here’s how to decide:
DIY Tools (e.g., Powtoon, Vyond, Canva): Best for pre-seed startups with little funding who need a quick, low-cost explainer to test their message.
Freelancers: Affordable middle ground, but quality varies widely. Works if you find an experienced animator with startup-specific work in their portfolio.
Professional Studios: Higher investment, but results in a polished, strategic video that elevates your brand and maximizes conversions. Best for funded startups or those preparing for launch.
Final Thoughts: Why Every Startup Needs an Explainer Video
In today’s crowded digital landscape, a startup explainer video is not just a nice-to-have—it’s a must-have tool for growth. Whether you’re pitching investors, onboarding early adopters, or scaling into new markets, an explainer video communicates your value clearly, builds trust, and accelerates traction.
If your startup is serious about growth, investing in a well-crafted explainer video could be one of the smartest marketing decisions you make.
Startup Explainer Video Production Resources
These popular resources are recommended for people researching how to create a explainer video for their startup:
Startup Explainer Video Success Stories & Testimonials
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“From the very beginning, we knew working with Video Igniter was the right decision. Derek was easy to talk to and completely accessible through the entire experience. He offered different options to the creative process, was open to changes and additions to the storyboard, and made sure we were 100% happy with every second of our finished video.
We couldn’t be more satisfied with the finished product and highly recommend Derek and the rest of the Video Igniter team for the quality of their work, pricing that worked within our budget and a personal touch all along the way.”
Chelle Parmele – Fmr. Director of Marketing, SheerID.com
https://videoigniter.com/wp-content/uploads/2022/09/Explainer-Video-For-Startup.svg77.6687.74videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-09-04 14:55:182025-09-05 20:07:16Explainer Video For Startup: 18 Examples & How To Make Them
Soundtracks enhance the presentation of your animated video. It helps draw viewers into your world and keep them focused as they experience your animated story or message. But how do you find the right soundtrack for your animated video? In this guide, we answer the most frequently asked questions about soundtracks for animated videos.
If you have a question about animated video soundtracks that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
How to get the right soundtrack for your animated video?
Video Transcript:
Picking the right soundtrack for your video helps put your viewers in a more favorable psychological state when they’re watching your video.
Here’s a ten second promo video we ran for Video Igniter with a bad soundtrack and then I’ll play it again with the good soundtrack.
Note how the first one kind of disrupts your consumption experience and the second soundtrack makes the video more enjoyable to consume.
Pretty big difference, right?
Now that you can appreciate how a good soundtrack can suck people in to your video, here are some sites you can visit to search for the ideal soundtrack for your video.
If you’re looking for a free soundtrack, check out Incompetech.
On the paid side of things, Premium Beat & Audio Jungle have great selections of reasonably priced soundtracks that you can use for your video. You can go ahead and download watermarked versions of the soundtracks for free so that you can try putting them in the background of your video to feel how they meld with the visuals and voiceover.
Sometimes it takes a few tries, but eventually you’ll find one that just feels right.
That’s all for this episode, thank you for watching. And if you want to support the show, share this content with someone who will find this useful. And you can subscribe or like the content on these channels.
That’s all for this episode of The Video Igniter Show where you can learn about how you can use animated videos to improve your business . In this episode, you’ll learn how to pick the right soundtrack for your video and where to get good soundtracks for under $100 – and even for free.
Why do soundtracks matter?
Soundtracks enhance the presentation of your animated video. They add ambiance and curate the mood of your animated video. Do you want to make your video feel exciting? Serious? Somber? Scary? Funny? There are 3 main ways you can elicit various feelings in your viewer and it comes down to the visuals you show them, the tone of the voiceover narration, and the tone of the music in the background. Changing soundtracks is the easiest way to dramatically change the way viewers perceive your animated video. That’s why it’s worth previewing several different soundtracks alongside the first draft of your animated video so you can feel which one brings the magic.
Where can I buy a soundtrack for my animated video?
How much does a soundtrack cost for an animated video?
Most stock music is available to purchase for $5-$399. You may need to pay extra to acquire the broadcast rights for your animated video.
What are broadcast rights and how much do they cost?
Broadcast rights mean you have permission to use the soundtrack you purchased in broadcast media channels. This means TV and Online.
Many stock music sites include broadcast rights within the cost of the soundtrack when you buy them – but not all of them. When you do need to pay for broadcast rights for stock music, it usually only costs a few hundred dollars (or less). Popular songs that everyone can recognize cost 10’s to 100’s of thousands of dollars to license. Whether the song you want to license is popular or comparatively unknown, the cost of the broadcast rights can vary depending on the projected size of your audience..
Here’s an example of Audio Jungle’s audience levels for broadcast rights.
Audio Jungle’s Broadcast Rights Usage for Soundtracks for Animated Videos.
How do I get a custom soundtrack for my animated video?
You can look on sites like Freelancer and Fiverr or you can get a quote and let us know that you’re interested in creating a custom soundtrack for your animated video. We have a list of music producers we work with whenever a client wants a custom soundtrack.
Where to get free soundtracks for your animated video
How to test the soundtrack for your animated video?
Sometimes you can hear a song and instantly know it’s going to be amazing in your video. But other times, it’s not as easy. In this case, we recommend waiting until the first draft of your animated video is ready. Then you can listen to the various soundtracks on low volume while you press play on the video on your computer or phone. Usually, you’ll feel it in your body. There will be a sensation that says ‘this fits, this is right.” If you’re not getting a strong reaction to any of the soundtracks, select new options.
The Role of Sound Design vs. Soundtrack in Animated Videos
When people think about an animated video soundtrack, they often picture only background music. But the soundtrack of an animated video is broader than that—it also includes sound effects and the way audio elements are layered together to create an immersive experience.
Music sets the emotional tone of the story.
Sound effects (SFX) add realism and bring animated movements to life. For example, a “whoosh” sound when text flies onto the screen makes the animation more dynamic.
Mixing & mastering ensure that the music doesn’t overpower the narration and that all sounds blend harmoniously.
When planning your animated video soundtrack, think beyond just choosing one background track—consider how each layer of audio will interact to engage your audience.
Choosing the Right Genre for Your Animated Video Soundtrack
Different genres of music communicate different feelings to your viewers. Here are a few common genres and how they can shape perception of your video:
Corporate / Inspirational: Uplifting piano, guitar, or orchestral music works well for explainer videos and business presentations.
Electronic / Futuristic: Great for tech startups, blockchain explainers, or product demos.
Playful / Cartoonish: Quirky soundtracks with bells, xylophones, or upbeat tempos fit perfectly for children’s content or lighthearted ads.
Cinematic / Dramatic: Ideal for storytelling videos or brand films that want to inspire awe.
Minimalist / Ambient: Good for background-heavy explainer videos where the voiceover should take center stage.
Choosing the right genre for your animated video soundtrack helps ensure the music doesn’t just sound good—it supports the overall message of your video.
How Animated Video Soundtracks Influence Audience Behavior
Research in psychology and marketing shows that music directly affects how people perceive and remember content. An animated video soundtrack can:
Boost retention: Studies suggest that viewers are more likely to remember visuals paired with the right music.
Encourage action: Upbeat music can energize viewers to click, sign up, or buy.
Shape brand perception: A consistent soundtrack style across your video library builds a recognizable brand identity.
Hold attention longer: Animated videos with engaging soundtracks tend to have higher completion rates compared to silent or poorly scored videos.
If your goal is to increase conversions with animated video, the soundtrack is not just an accessory—it’s a strategic tool.
Common Mistakes to Avoid When Selecting an Animated Video Soundtrack
Many first-time video creators make errors when picking music. Here are a few pitfalls to avoid:
Choosing music you like, not what fits. The right soundtrack is about your audience, not your personal taste.
Overpowering the voiceover. If your viewers can’t clearly hear the narration, your message is lost.
Using popular copyrighted songs. It may seem tempting, but licensing costs are usually far too high for business use.
Inconsistent tone. Switching between drastically different styles of music in a single video can confuse the audience.
Ignoring rights and usage terms. Failing to secure the right license can lead to copyright takedowns.
Avoiding these mistakes ensures your animated video soundtrack enhances—rather than detracts from—your message.
Tools to Edit and Sync Soundtracks with Animation
Finding the right track is only half the job. You also need to make sure your soundtrack syncs perfectly with the pacing of your animation. A few helpful tools:
Adobe Audition & Premiere Pro: Professional software for mixing, syncing, and adjusting volume levels.
Audacity (free): Great for trimming, fading in/out, and basic mixing.
DaVinci Resolve: Offers both video editing and advanced audio controls.
GarageBand (Mac users): An easy entry point for layering music and effects.
Using these tools, you can ensure that your animated video soundtrack lines up seamlessly with scene transitions, character movements, and voiceover cues.
Should You Use One Soundtrack or Multiple Tracks?
Some animated videos work best with one continuous soundtrack, while others benefit from multiple tracks.
Single soundtrack: Keeps things smooth and consistent. Ideal for short explainers under 90 seconds.
Multiple tracks: Helps shift tone between sections. For example, you might use light background music during the setup, then a more energetic track when introducing the solution or product.
If you’re unsure, test both approaches to see which one best supports your story flow.
How to Build a Unique Brand Sound for Animated Videos
Just like companies have brand colors and logos, you can also develop a sonic identity—a recognizable sound associated with your brand. Over time, using similar types of animated video soundtracks creates familiarity and trust.
Tips for building a brand sound:
Choose a consistent genre or mood across your videos.
Consider working with a composer to create a short signature melody.
Keep your soundtrack volume and mixing style consistent across productions.
This strategy helps audiences instantly associate your videos with your brand—even before they see your logo.
The Future of Animated Video Soundtracks
With the rise of AI-generated music, creators now have new ways to develop unique soundtracks affordably. Tools like AIVA, Suno & Soundraw let you create music tailored to the mood and length of your video.
Future trends may include:
Adaptive soundtracks that change based on viewer interaction.
Personalized music that matches a user’s preferences.
Spatial audio to make animated videos feel more immersive on AR/VR platforms.
Staying ahead of these trends can help your animated video soundtrack stand out in a crowded digital landscape.
What is the Video Igniter animated video production platform?
Video Igniter offers animated video production services online. We’ve modernized the experience of creating a custom animated video to help you save on your production production costs, and create custom content faster. We streamline the complex process of making an animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).
If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the rightvideo animator for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including your video script and storyboard (if you haven’t already created them yourself).
Animated Video Soundtrack Production Resources
These popular articles are recommended for people interested in animated video soundtracks:
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Video Igniter is headquartered in Seattle, Washington.
Animated Video Success Stories and Testimonials
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
https://videoigniter.com/wp-content/uploads/2022/11/Animated-Video-Soundtrack.svg77.6687.74videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-09-02 14:46:482025-09-03 22:22:45Animated Video Soundtrack
Animated videos are a popular and effective way to tell a story or convey information in a visually engaging way. Whether you’re creating a video for your business, a school project, or just for fun, making an animated video can be a rewarding and enjoyable experience. In this post, we’ll explore how to make an animated video, from planning and script writing to animating and beyond.
How Do You Make An Animated Video?
When making an animated video, there are several key steps to follow. Here’s a step-by-step guide to help you get started:
Step 1: Define Your Goals
Before you start creating your animated video, it’s important to define your goals. What do you want the video to accomplish? Who is your target audience? Are you making a video ad? An explainer video? Understanding your goals will help you create a video that is both effective and relevant to your audience.
It also helps to find other animations and illustrations that you would like to emulate for your video. This helps your animation team figure out the appropriate animators and production budget for your video.
Step 2: Hire An Animator, Studio or Video Igniter
Now that you have an idea of what you want to create, it’s time to hire an animator. Here are some resources to help you find and hire an animation studio, a freelance animator, or animated video production company – like us :)
What goes into production cost of an animated video?
Step 3: Kick Off Call + Questionnaire
After you’ve selected an animation producer for your video, they will schedule a kick off call and send you a questionnaire to learn more about the video you want to create.
Next, it’s time to write your script. Your script should be clear, concise, and engaging. The story you present should convey your message in a way that resonates with your audience. Consider using a storytelling approach to create a narrative that captures the viewer’s attention and keeps them engaged throughout the video.
With your script in hand, it’s time to create a storyboard. A storyboard is a visual representation of your script, showing each scene and how it will be animated. This helps you plan out your video and ensures it flows smoothly and effectively.
Step 6: Create The VoiceOver
We will send you some voiceover auditions to review. Let us know which voice you like best. Then, we’ll hire them to record the full voiceover. You get to review the recording and request edits before we use it in your video.
Step 7: Create The Illustrations
With your storyboard and animation style in mind, it’s time to start creating the illustrations for your animated video. This may involve creating characters, backgrounds, and other visual elements. Our art director will develop several visual concepts for you to review.
You get to work with them to refine your preferred concept until you love it. Then, we create all of the rest of the illustrations for your animated video using the approved concept as a visual reference.
Step 8: Animate The Video
Now that your voiceover and illustrations are approved, we can animate your video!
Step 9: Add Sound Effects and Music
Once the animation is complete, it’s time to add sound effects and music to your video. Choose audio that fits your brand and complements the visuals of your video.
Step 10: Test Your Video
If you created an animation for a business or marketing goal, be sure to test your video with your target audience to ensure that it resonates with your viewers. Consider making several versions of your video and testing which messaging performs best.
How To Make Your Own Animated Videos
Making your own animated videos can be a fun and rewarding experience. Here are some tips to help you get started:
1). Start Small: If you’re new to animation, start with a short video or a single scene. This will help you learn the basics of animation and get comfortable with the software.
2). Use Templates: Many animation software programs offer pre-made templates that you can customize to fit your needs. This can save time and help you create professional looking videos without needing to create everything from scratch.
3). Practice, Practice, Practice: Like any skill, animation takes practice to master. Keep working on your videos and learn new techniques to improve your animation skills over time.
4). Get Feedback: Show your videos to friends, family, or colleagues and ask for their feedback. This can help you identify areas for improvement and make your videos more engaging and effective.
Why Make an Animated Video?
Animated videos can simplify complex information, capture attention quickly, and deliver messages in a way that feels engaging and easy to understand. Unlike live-action video, animation isn’t restricted by filming locations, actors, or props. If you can imagine it, you can animate it.
For businesses, this means animated videos are an excellent tool for marketing, product demos, onboarding, or training. For educators, animation makes abstract or technical topics easier to digest. Even individuals can benefit by using animation for storytelling, personal projects, or content creation on social media.
In short, learning how to make an animated video gives you the flexibility to create almost any kind of visual content you can imagine.
How to Add Animation to Video
Adding animation to video can be a great way to enhance your videos and make them more engaging. Here are some tips for adding animation to video:
1). Choose Your Animation Style: Consider the style of your video and the message it is presenting; then, choose an animation style that complements it. For example, if you’re creating a corporate video, a clean and simple animation style may be more appropriate than a cartoonish style.
2). Use Motion Graphics:Motion graphics are a great way to add visual interest to your videos without requiring complex animations. Consider using text overlays, charts, graphs, or other graphic elements to enhance your video.
For a more in depth look at what’s involved with creating and adding animation to video, check out this companion article titled: “How to add animation to your video.”
How to Make Animated Videos for Free
Making animated videos doesn’t have to be expensive. Here are some tools and resources that you can use to make animated videos for free:
1). Powtoon, Canva, Wideo & Animaker: this type of app for animation enables you to create animated videos using their pre-created characters, scenes and templates.
2). OpenToonz: OpenToonz is a free, open-source animation app that can be used to create 2D animations.
3). Blender: Blender is a free, open-source 3D animation program that can be used to create complex 3D animations.
While these tools may have limitations compared to more advanced animation software, they can still be a great option for creating simple, effective animated videos on a budget. Note: most of these services offer some of their features for free and charge subscription fees to access their premium features.
Creating animation videos requires a combination of creativity, technical skill, and attention to detail. Here are some tips to help you create you own animation videos:
Plan Your Story: Before you start creating your animation, it’s important to plan out your story. Build a storyboard that outlines each scene and how it will be animated.
Use Color and Contrast: Color and contrast can be used to create visual interest and draw the viewer’s eye. Experiment with different color palettes and contrast levels to create a visually engaging animation.
Pay Attention to Timing: The timing of your animation is crucial for creating a smooth, engaging video. Pay attention to the timing of each animated sequence, and make sure that it flows smoothly from one scene to the next.
Add Sound Effects and Music: Sound effects and music can add depth and emotion to your animation. Choose audio that fits your brand and complements the visuals of your video.
Test Your Animation: Before finalizing your animation, test it with your target audience to ensure that it meets your goals and resonates with your viewers.
Types of Animated Videos You Can Make
When figuring out how to make an animated video, it helps to first decide which animation style is best suited for your project. Here are some of the most popular options:
2D Animation: The most common style, perfect for explainer videos, marketing, and simple storytelling.
3D Animation: More complex and realistic, often used for product demos, games, or immersive visuals.
Whiteboard Animation: A simple style where illustrations appear to be drawn on a whiteboard in real-time.
Motion Graphics: Animated graphics, icons, and text—great for data-driven content, presentations, and infographics.
Kinetic Typography: Text-based animation that emphasizes key messages in a visually dynamic way.
Stop Motion: Using physical objects or clay figures, frame by frame—more niche, but highly creative.
Character Animation: Bringing illustrated or 3D characters to life for storytelling.
Choosing the right style depends on your goals, audience, and budget. Understanding these types makes the process of learning how to make an animated video much smoother.
Tools & Software for Making Animated Videos
Another important step in learning how to make an animated video is picking the right tools. Beginners often start with simple template-based programs, while professionals use advanced animation software.
Beginner-Friendly Tools
Canva, Powtoon, Animaker, Wideo – Cloud-based tools with drag-and-drop templates. Great for short, simple videos.
Vyond – A flexible platform for making business-friendly animations with characters and scenes.
Advanced & Professional Tools
Adobe After Effects – The industry standard for motion graphics and visual effects.
Toon Boom Harmony – A professional 2D animation tool used by studios.
Blender – Free, open-source 3D animation software capable of professional-quality output.
Cinema 4D & Maya – Popular 3D animation programs for complex, realistic visuals.
When deciding how to make an animated video, think about your skill level, time, and the level of polish you want to achieve.
DIY vs. Hiring a Professional Animator
If you’re just learning how to make an animated video, you might wonder whether you should create it yourself or hire a professional animator. Both approaches have advantages:
DIY: Lower cost, more creative control, and a great way to learn new skills. Works best for personal projects or simple content.
Professional Production: Saves time, delivers higher quality, and ensures your video looks polished. Ideal for businesses, marketing campaigns, or complex storytelling.
A good rule of thumb: if the video represents your brand or needs to make a strong first impression, consider hiring a professional animator or studio.
Common Mistakes to Avoid When Making an Animated Video
Knowing what not to do is just as important as learning how to make an animated video correctly. Beginners often fall into these traps:
Overloading with Text – Keep on-screen text short and easy to read.
Poor Audio Quality – A great animation can still fall flat with weak sound design.
Inconsistent Style – Stick to one design style throughout the video to avoid confusing viewers.
Making the Video Too Long – Most marketing videos should be under 2 minutes to maintain engagement.
Forgetting the Call-to-Action – Every video should guide viewers on what to do next.
Avoiding these mistakes will help you create a video that is clear, professional, and engaging.
How Long Does It Take to Make an Animated Video?
The time it takes to make an animated video depends on complexity and resources:
Template-based DIY tools: a few hours to a couple of days.
Custom 2D animation: typically 4–6 weeks.
3D animation or high-end productions: 2–3 months or more.
When planning how to make an animated video, factor in scriptwriting, storyboarding, illustration, animation, voiceover, and revisions. Rushing the process usually results in lower-quality work.
How Much Does It Cost to Make an Animated Video?
One of the top questions people ask when researching how to make an animated video is about cost. Prices vary widely depending on complexity:
Free – Using software like Blender or free versions of online tools.
$200–$1000 – Hiring freelancers for short, simple animations.
$3,000–$15,000+ – Professional studio productions with custom design, high-quality voiceovers, and polished animation.
The key factors that influence cost include video length, animation style, number of characters, and the amount of detail.
FAQ: How to Make an Animated Video
What is the easiest way to make an animated video?
Using drag-and-drop animation tools like Canva, Vyond, or Powtoon is the simplest way to get started.
Do I need drawing skills to make an animated video?
Not necessarily. Many software tools provide templates, stock characters, and pre-made scenes.
Which software do professionals use to make animated videos?
Adobe After Effects, Toon Boom Harmony, and Blender are popular among professionals.
How long should an animated video be?
For marketing, aim for 60–90 seconds. For tutorials or educational content, longer videos can work if they remain engaging.
Is animation better than live-action video?
It depends on your goals. Animation works best for simplifying abstract concepts, while live action may be more relatable for storytelling.
Conclusion
Making an animated video can be a fun and rewarding experience. By following the steps outlined in this post, you can create an engaging and effective animated video that resonates with your audience. Whether you’re creating a video for your business, a school project, or just for fun, animation can be a powerful tool for telling a story, conveying information, and capturing your viewer’s attention.
Still have questions about how to make animation videos?
Do you have a question about how to make an animated video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.
Fill out a creative brief for your animated video project.
Success Stories & Testimonials
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
What is Video Igniter Animation?
Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.
We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.
If you’re looking for an explainer video company to make an explainer video, we make those too!
Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:
https://videoigniter.com/wp-content/uploads/2023/04/How-To-Make-An-Animated-Video.svg77.787.7videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-08-25 13:55:202025-08-25 20:59:48How to Make an Animated Video: A Step-by-Step Guide
Sales animation videos make it easier for companies to turn their sales pitches into digestible media. Some people say animated sales animation videos don’t even feel like ads. Why? Because they’re entertaining and educate the viewer about how they can solve their own problems. They remove the uncomfortable sales vibe and focus on relevant customer education that’s easy and pleasurable to consume. RIP white papers and sales brochures.
Examples of Corporate Animation Sales Videos You Can Get From Video Igniter
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
How do companies use animated sales videos to increase sales?
Stand out from the crowd.
Today, b2b sales and marketing looks like a mix of emails, blog posts, banner ads and videos. Which one do you think gets the most attention? Video obviously. And in the ocean of boring live-action/talking head videos, animated videos stand out. They get more attention because people are more likely to click play in the first place.
Improves comprehension.
Animated videos take something that is complicated and make it easier for the viewer to understand. By breaking down a big idea into smaller, easy to understand parts, the viewer is able to learn complicated new information in a short amount of time.
Hold your viewer’s attention.
Animated videos are known for holding attention longer than live action videos and boring corporate videos of the CEO talking. Turns out designing artistic visuals and applying even a little motion to them is enough to keep people focused and engaged while they learn how your product or service can help them.
Retain information longer.
The added benefit of animation holding the viewer’s attention is that it also helps the viewer remember the information longer. The use of visual metaphors combined with concise narration helps reinforce the message and understanding in the viewer’s brain.
Video improves every stage of your sales funnel.
Animated cartoon sales videos can be used at every stage of your marketing funnel to improve communications with your customers. This ultimately results in increased conversion rates for every layer of your sales funnel.
Improve conversions at every stage of your funnel with sales animation videos.
Animated sales videos make your pitch easily sharable.
Everything is packaged up into a neat 30 – 90 second video presentation. It has all the relevant info in there and it can be shared with a link. So much easier than scheduling an intro pitch for a sales meeting!
Why Every Business Needs a Sales Animation Video
In today’s digital-first marketplace, buyers are bombarded with endless content. Blogs, whitepapers, case studies, and emails compete for attention. Yet research shows that people are far more likely to watch a short, engaging video than read a block of text. A sales animation video capitalizes on this trend by combining storytelling, visuals, and sound to deliver a persuasive pitch in under two minutes. Unlike traditional sales presentations, animation feels light, entertaining, and easy to absorb — which makes it much more effective for grabbing attention and building trust.
Businesses that adopt sales animation videos gain an edge because they can quickly communicate complex ideas and remove the friction that usually exists in a sales conversation. Instead of feeling “sold to,” the viewer feels like they are simply being educated on a solution that fits their needs.
Animated Sales Video Production – How to create an animated sales video:
Define goals & sales program
First, you’ll want to start by defining the goal and strategies for your sales program. Most importantly, you’ll want to identify:
1). The key messages to communicate in your sales video.
2). Who is the target audience for your sales video?
3). How will your target audience see your video (email? search for it on YouTube, etc?)
4). What do you want viewers to do when they have finished watching your video (contact sales, create a free account, download an app, etc)?
Research + Script Writing
Now that you have identified the main pillars of your sales video, it’s time to draft the script. You’ll want to craft a narrative that speaks to your target audience via a video format they are used to (square Instagram videos? Vertical TikTok’s?) and gives them a compelling reason to take action once they’ve finished watching your sales video.
We recommend using the following formula to draft the script for your animated sales video:
Tell them what you’re going to tell them.
Tell them.
Tell them what you told them.
This tried and true formula works because it starts with a compelling introduction to hook the viewer. Then, once they’re intrigued enough to keep listening, present them with some high value information that illustrates how your product/service can help the viewer. Finally, end your script with a reminder of the benefits they can experience and a call to action that tells them how they can get your solution.
After your script is approved for production, the next step is to turn it into a storyboard. Storyboarding is the process of brainstorming and documenting what visuals should be created for every sentence of your script. For animated sales videos, you want to brainstorm visuals that clearly illustrate to your target audience how their world will improve when they use your product/service.
Next, you’ll want to get the voiceover created for your sales animation video. We recommend finding 3-5 voiceover talents you enjoy (from sites like Voices123 or Fiverr) and paying them to record the first few sentences of your script. This way you can get auditions of what the VO artist will sound like when they deliver your script. This will ensure you are happy with the pacing, tone and delivery of their voice before you pay them to record the full voiceover.
Deep Dive: For more tips on how to get a great sounding voiceover recorded – including how to record your own for free, check out Episode 3 of The Video Igniter Show.
Soundtrack
Sound helps to add more life to your animated video and provides some additional atmosphere that keeps your viewer tuned into your world. Spend some time looking at sites like AudioJungle and PremiumBeat to identify soundtracks that provide energy that compliments the visuals and voiceover for your cartoon sales video.
Before the video animator can get to work, the illustrators need to create all the art for your animated sales video. Provide your art team with branding guidelines and insights on the types of design styles that resonate with your target audience. Most illustrators these days are familiar with clean visual aesthetics that make your message presentable within a corporate sales environment.
The art team will start by taking one important scene from your animation and creating multiple pieces of concept art for you to review:
After you review the concept art and send your feedback to the design team, they will incorporate your feedback into your preferred style and then create all of the art for your animated video. You will get another opportunity to review the art and request revisions before moving onto the last stage of production.
Animation
Finally, the art is approved, the soundtrack is selected and the voiceover(s) are recorded. It’s time to animate! It takes about one week to animate one minute of video. When the first draft arrives in your inbox, share it with your in-house team and members of your target audience. Now is the time to make final tweaks to ensure the message accurately communicates what you want it to say to your target audience before you spend time, money and effort promoting your animated sales video.
Industries That Benefit Most from Sales Animation Videos
While almost any business can use an animated sales video, some industries see especially strong results:
Technology and SaaS Companies: Explaining software features and workflows can be overwhelming in text form. A sales animation video can walk prospects through the platform visually, making even the most complex dashboard feel intuitive.
Healthcare and Biotech: Medical companies often need to communicate technical benefits to a non-technical audience. Animation can simplify these concepts while still looking professional and trustworthy.
Finance and Insurance: These industries deal with abstract products — loans, investments, policies. An animated sales video can break them down with metaphors and storytelling, making them feel more approachable.
E-commerce and Consumer Brands: Online shoppers are more likely to click “add to cart” when they see a product in action. Animated sales videos allow brands to highlight features, benefits, and value propositions in a visually exciting way.
By tailoring the video to your industry and audience, you increase the chances that viewers will watch to the end and take the next step in your sales funnel.
Best Practices for Creating a High-Impact Sales Animation Video
If you want your animated sales pitch to convert, follow these best practices:
Keep It Short – Aim for 30–90 seconds. The goal is to spark interest, not overwhelm with every detail.
Start with a Hook – The first 5–10 seconds are critical. Use a question, bold statement, or visual surprise to capture attention immediately.
Focus on the Customer’s Problem – Instead of listing features, show how your solution removes pain points. A sales animation video should always feel like it’s about the viewer, not just your company.
Use Storytelling and Visual Metaphors – People remember stories better than facts. For example, instead of saying “our software saves time,” show a character drowning in paperwork before a magical tool clears the clutter instantly.
End with a Clear Call-to-Action – Tell viewers exactly what to do next: book a demo, sign up, download, or contact sales.
How to Promote Your Sales Animation Video
Creating the video is only half the battle. For maximum ROI, you’ll want to distribute it strategically:
Landing Pages: Place your sales animation video at the top of product or pricing pages to boost conversions.
Email Campaigns: Include a thumbnail linked to your video in prospecting emails to increase click-through rates.
Social Media: Upload shorter versions of the video to LinkedIn, Instagram, and TikTok to drive traffic.
Paid Advertising: Use animated sales videos in YouTube pre-roll ads or LinkedIn campaigns to target qualified prospects.
Sales Presentations and Trade Shows: Replace static PowerPoint slides with a polished video that does the selling for you.
Each channel amplifies your message and makes it easier to reach prospects wherever they are in their buying journey.
Measuring the ROI of a Sales Animation Video
One of the best parts about digital video is that you can track performance in detail. Key metrics to monitor include:
View Count – How many people are watching?
Engagement Rate – Are they watching all the way through or dropping off?
Click-Through Rate (CTR) – How many viewers clicked the call-to-action?
Conversion Rate – How many viewers became leads or customers?
Return on Investment (ROI) – Compare production costs with revenue generated from the campaign.
Many businesses report that a single sales animation video pays for itself many times over, especially when used across multiple campaigns and sales presentations.
Frequently Asked Questions About Sales Animation Videos
What does it cost to make an animated sales video?
Animated sales videos usually cost between $2,500-$5,000 to create. This budget range allows enough funds for professional writers to research and create a unique story to communicate your sales message. It also includes an adequate budget to cover the cost of creating clean and modern looking animated visuals that will be well received by corporate executives. Spending less on your animated sales video may result in sub par video quality that can leave a negative perception of your company and brand.
How long does the animated sales video production process take?
It takes about 3-6 weeks to produce an animated sales video. Animation shouldn’t be rushed. You want to invest the time in creating the right message, the right story and the right visuals. However, if you have a deadline that is coming fast, rush delivery options are available.
How long should my cartoon sales video be?
Sales videos are usually in the 30-seconds to 3 minute range. Most are 30-90 seconds. While it’s important to include as much relevant information as possible, it’s also very important to make your video as short as possible so that your viewers don’t check out. If your video has a lot of information to communicate, consider breaking it up into multiple videos.
Are sales animation videos better than live-action videos?
Both formats have value, but animation offers flexibility that live-action cannot. You can visualize abstract ideas, create impossible scenarios, and update visuals more easily without reshooting footage.
Can AI tools create sales animation videos?
AI can help generate scripts, storyboards, and even basic animations, but professional production still delivers the polish and storytelling finesse that makes a sales video truly stand out.
Do sales animation videos work for B2B audiences?
Absolutely. In fact, B2B buyers often appreciate animation because it makes complex solutions clear and saves them time during the research phase.
“From the very beginning, we knew working with Video Igniter was the right decision. Derek was easy to talk to and completely accessible through the entire experience. He offered different options to the creative process, was open to changes and additions to the storyboard, and made sure we were 100% happy with every second of our finished video.
We couldn’t be more satisfied with the finished product and highly recommend Derek and the rest of the Video Igniter team for the quality of their work, pricing that worked within our budget and a personal touch all along the way.”
Chelle Parmele – Fmr. Director of Marketing, SheerID.com
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
Get in touch
Schedule a call to discuss your animated sales video project.
You get a chance to review the concept art and provide honest feedback so the art team understands what aspects of the visual design you like and which aspects need to be refined. They will incorporate your feedback and create an updated piece of concept art for you to approve or provide additional feedback on.
While the art for your video is being created, your production team will help you audition prospective voiceover artists for your animated video. Your production team will get 1-5 voiceover candidates to record an audition line from your script. This way you can hear what kind of energy, tone and pacing they will bring to your unique script. It can be very helpful to include notes in your script so that the voiceover artist can understand what kind of energy you want them to use, when you want them to speed up, slow down, change their intonation or use a special inflection. It’s also important to include pronunciation notes for difficult and uncommon words.
Sound helps to bring videos to life. Most videos don’t have a budget to produce a custom musical score. Luckily there are many stock music websites with high quality music that you can license for your animated video. We recommend picking your favorite 2-3 soundtracks and downloading the free audio-watermarked versions for the animation team to use when creating the first draft of your animated video. This way, you can feel which song brings the right energy when you watch your video. Check out this video if you want to learn how to 
After the voiceover, soundtrack and art are signed off, it’s finally time to animate. Animation takes about one week to create each 60 seconds of 
The 
Looking for someone to make a custom animated video but not sure where to start? Whether you’re looking to hire an 
Aim for 60, 90 or 120 seconds of animation – about 150 words per minute. This gives you enough time to present a compelling hook, introduce your solution, and show people a few ways your product/service will improve their lives. Your video should end with a quick call to action that inspires the viewer to take action to solve their problems – i.e. download our 
Length is less of a concern if you’re creating something designed purely to be entertaining. Entertaining custom animated videos can be 3 seconds long and they can go well over 30 minutes long. Entertaining videos are less likely to be created with a business purpose in mind and are intended to be consumed for enjoyment so there’s no need to rush through the message and deliver it as fast as possible.
Custom animated video 
If the storyboard isn’t well written, the illustrators may create the wrong art and the animators may animate the wrong details. This is why storyboarding is so important. Everyone can get consensus about what is going to be created so that there’s no need for expensive rework in the design or animation phases of production. It also helps keep production running on time; otherwise, illustrators and animators need to sit and wait while a project manager gets clarification about what a client wants to have happen during a specific part of the animation. Ballpark cost: $300-$1,000+
Creating the custom illustrations for a 60 second animated video usually takes 3-10 full days of work from an illustrator depending how intricate and unique the art is. Illustrators are paid $15-$45+/hour for 2D animations and even more for 3D animation.
Add all these expenses up and add some monthly overhead costs on top and it’s easy to see why custom animated videos cost at least a few thousand dollars to create a high quality 60 second animation. Check out our companion article for a more comprehensive breakdown on 
Free Download: 
Not every visual for an animated video needs to be created from scratch. Using pre-created assets can help you keep your budget down because they usually cost less to buy or license than it would to create something comparable. Marketplaces exist to buy 3D models of common objects (lightbulbs, hands, houses, plants, etc) to save on your 3D animation budget. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like 
Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. If you’re looking for free, legal music you can use in your custom animated video, here are two sites to check out. The first is called 
If you are making a custom animated video for a business or marketing purpose, there are a lot of things you can do during the production process and after the production has completed that will improve the success of your business outcomes. Here are some resources we recommend video marketers consume before, during, or after your next animated video project:
