Are you looking for help with explainer video productions to make an animated video? Video Igniter Animation helps people create custom animated videos – even if you’ve never managed a video project before. All you need to do is tell us what kind of animation you want us to create and our team does all the work on the back end. You get to review the pieces of your video as we make them and ask for revisions along the way to ensure you end up with exactly the kind of explainer video you want to get produced. In this article, we answer the most frequently asked questions about producing explainer videos including how to make an explainer video and how to save money on your production budget.

What is an explainer video?

Explainer videos are short entertaining videos that make it easy to learn and remember new information. Lots of companies and publications are creating explainers because they simplify complex topics and use colorful animated images to hold the viewers attention while helping them learn something new.

Explainer Video Production Examples

Video Igniter can produce any kind of 2D or 3D animated explainer video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How does explainer video production work?

Script

First, we’ll send you a questionnaire to learn about what you want us to cover in your explainer video. Then, we’ll use that information to draft a script for your video. We’ll send you the first draft of the script and wait for you to send us your feedback. If you love the script as-is, we’ll start creating the storyboard. Otherwise, we’ll revise the script for you until you are completely happy with it.

Storyboard

Next, we’ll develop the storyboard for your video. The storyboard is like the blueprint for your explainer video. It tells the illustrators and animators what they are supposed to create. We’ll transform your script into the storyboard and send it to you to review. After you send us your feedback, we’ll incorporate the edits and send it back to you to review and approve for production.

Free Storyboard Template:

Download our free storyboard template and storyboard creation PDF guide here.

VoiceOver

Now that your storyboard is production-ready and the script is locked in, we can order up some voiceover auditions. This enables you to hear what kind of energy different people will bring to your specific script instead of relying on their demo reels. On the off chance you didn’t like any of the voiceover auditions, we’ll happily source another round of auditions for you to consider.

After you select you preferred voiceover talent, we will guide them through recording your whole script so that they know what energy, pacing and tone to use. We’ll also help them understand when to pause, when to change their inflection and how to pronounce difficult words. You will get an opportunity to review the voiceover and request revisions before approving it for production.

Soundtrack

We’ll also select some soundtracks that we feel will enhance the presentation of your explainer video. After you listen to them, let us know if any of them stand out to you. If there’s one you love, we’ll license the soundtrack for your video. If you aren’t in love with any of the soundtracks, we’ll select some new options for you to review. Got a couple you like but can’t tell which one works best? Let us know which options you like and we’ll help you preview them with your video when the first draft of your explainer video is ready to watch.

To learn more about selecting a soundtrack for an animated video, check out this guide.

Illustrations

After your storyboard is approved, we’ll select a key scene from the storyboard and create custom concept art based off of your branding and an style references you provided.

Let us know how you feel about the concept art. If you love one of the options as-is, we’ll use it as a style reference when we produce the rest of the art for your explainer video.

Are there design aspects you like from multiple pieces of concept art? Let us know what those are and we’ll integrate the best parts into a new piece of concept art for you to review.

What happens if you don’t like any of the concept art?! Send us your honest feedback and we will develop a fresh wave of new concept art until we come up with something you love.

Once we’ve created all the custom illustrations for your explainer video, you will get a chance to review them and request revisions before we proceed to animation.

Animation

Time for the magic to happen! It takes about 1 week to animate a 1 minute explainer video. When the first draft is ready, set up a time to review the explainer video with your internal team and members of your video’s target audience to ensure all the details make sense and look great. Collect everyone’s feedback and send it to the animation team to integrate the edits and deliver the final draft.

Types of explainer video production companies

There are several different types of explainer video producers you can hire to help you create your video. Each has their own pros and cons.

Freelance Animators

Freelance animators are easy to find on websites like Behance and Fiverr. They usually specialize in a specific visual style and focus on 2D or 3D animation. Some freelance animators are expensive to work with and some can be very cheap. Before you hire a freelance animator, be sure to review examples of previous videos they’ve created to ensure they can produce something of similar quality for you. Also, check to see how many projects they take on at once and ask how your project will be prioritized relative to their other clients.

Pros: Can be cheap, fast and easy to work with.

Cons: Can be more difficult to establish trust. Freelance animators could ghost you in the middle of production.

DIY Animation

Services like PowToon and Vyond provide libraries of pre-created characters, scenes and objects that you can use to make your own explainer videos. After you learn how to use their simple online video production tools, you can lay out scenes and apply simple animation effects to the elements in each scene.

Pros: Inexpensive way to make simple animated videos quickly.

Cons: You have to spend the time to learn how to use these services and they use stock assets so your video won’t be custom – other people will be making videos that look similar to yours.

Animation Studios

Professional brick and mortar animation studios can help you create any kind of animated video you can imagine. Their large staffs are suited for larger more complex projects. If you want to create a long animated video – something over 10-20 minutes, consider hiring an animation studio to create your explainer video.

Pros: They can help you make long animated explainer videos and movies (aka documentaries).

Cons: This is the most expensive way to make an explainer video.

Video Marketplaces

Online marketplaces like Fiverr and Freelancer are full of animators and animation studios that you can collaborate with from anywhere in the world. Price and production quality options are all over the map and it takes a while to compare and consider which producer is going to do the best quality job for the fairest price. Some of these sites use a bidding system which incentivizes animators to dramatically underbid what it should cost to do a quality job on your project.

Pros: You can discover original visual artists from around the world.

Cons: Takes a while to sift through all the options to and find the right balance of price vs production quality. Animators underbid on projects which strains the production process and quality.

Video Igniter

Video Igniter can help you make any kind of custom animated video at a fair price, no matter where you are in the world.  Just describe the video you want us to create and our team handles all aspects of production behind the scenes. You get a chance to review things and request revisions along the way so you’re guaranteed to get exactly the animated video you’re looking for. Oh, and we throw in unlimited revisions for our simple and standard animation projects so you don’t have to worry about your project going over budget. If you find someone that offers the same production quality and service for less, we’ll beat their rate by 10%. As of November 2022, nobody has beaten the production quality and service they get for our rates.

Pros: Video Igniter can help you produce any kind of custom animated explainer video at a fair production rate.

Cons: We’re designed to work with clients through the internet. We rarely work with clients in person but have made some exceptions.

How to find an explainer video vendor?

Looking for someone to produce your explainer video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance video animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more.

Here are some resources to help you figure out the right production option for your explainer video:

• 9 Things to Look For When Hiring An Animator to create an explainer video.
• How to outsource an animated explainer video project?
• How to hire an animator?
• Pros and Cons of Different Animation Styles
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an explainer video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• What is Video Igniter Animation?

How does explainer video outsourcing work?

Outsourcing animation starts with researching the different production companies you want to hire. Look at their portfolio, production schedule and production rates to triangulate the right balance of production quality, price and speed. Are revisions included in the price? How many? Be sure to give these animation companies detailed information about what you want them to produce so that they can help you generate an accurate quote and ensure that they can deliver the final draft before your deadline.

Video Igniter offers white label animated video production services to clients around the world using our online explainer video production process.

For more tips on what to look for and how to outsource an animated video project, check out our complete guide on animation outsourcing:

https://videoigniter.com/animation-outsourcing/

 

How Long Does It Take To Make An Explainer Video For A Business?

It takes about 3-8 weeks to produce a 2D explainer video. Production can be sped up with rush delivery animation. To learn more about the explainer video production process, what’s involved at each stage of production and how long each stage takes, check out our companion article: “Understanding The Animated Video Production Workflow.”

What Is The Cost Of An Explainer Video?

We recommend budgeting $1500-$7500 for each minute of video you want to create.

It is possible to make a cheap explainer video for less, but lower quality production results in a decreased perception of the content being presented in the video. It also probably means you’re not using a video producer that is skilled enough to make quality educational videos. If you’re interested in figuring out the cost to make your explainer video, get a quote or request access to our latest price sheet.

How Can I Save Money On My Explainer Video Production Budget?

Write your own script

Create your own storyboard

Provide the voiceover for your animated video (check out 1:31 in the video).

Consider using stock assets and visuals instead of making your video 100% custom designed.

Use free legal music: Incompetech & Facebook Sound Collection.

Check out this article for more tips on how to keep your production cost low.

Video Igniter – The Explainer Video Production Company

Video Igniter offers animated video production services online. We’re modernizing the experience of creating a custom animated video to help you create high quality original content quickly while helping you save $ on your production costs. We streamlined the complex process of making an animated explainer video and do all the work for you. All you need to do is tell us what you want us to create. We’ll make everything for your video and you tell us what you like and what you want us to revise.

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator or studio for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including helping you develop your script and storyboard (if you haven’t already created them yourself).

Types Of Explainer Video Production Services We Offer

Video Igniter can help you create any kind of video you can imagine… as long as we don’t have to send out a film crew (we can work with footage you provide us).

2D Animation

Looking to produce a 2D explainer video? Check out our portfolio to see our favorite 2D animated video creations. For any and all questions about 2D animated videos, get in touch with our production team or check out our complete guide for creating 2D animated videos.

3D Animation

Need to make something more detailed or visually captivating? We can help you create custom 3D animations as well! Check out our FAQ about making 3D animated videos or contact our team to get a quote for your 3D animation project.

Improve Conversions

Want to get more people to watch your video? Keep them watching longer? How about getting more people to engage with the CTA at the end of your explainer video? Get a quote and let us know you’re interested in improving your video’s conversion rate and or adding video promotion and media buying services to your video project.

Translate Your Video

Need your video translated into multiple languages? We can help you produce your visuals and voiceover in multiple languages! If needed, we can help hire members of the target audience in those additional languages to prove the assurance of the translation by having them reverse translate the video.

Motion Graphics

Do you have some graphics or a logo you want animated? Video Igniter offers motion graphics animation services to help create short animated visuals, diagrams, logos and GIFs.

The Strategic Value of Professional Explainer Video Productions

While understanding the production process is vital, it is equally important to understand why investing in professional explainer video productions is a cornerstone of modern digital marketing strategies. High-quality video content does more than just look good; it functions as a tireless sales representative and brand ambassador 24/7.

Boosting SEO and Dwell Time

Search engines like Google prioritize websites that engage users. One of the primary metrics for engagement is “dwell time”—the amount of time a visitor spends on your page. Embedding an explainer video on your landing page can significantly increase dwell time (often by 2 minutes or more), signaling to search engines that your content is valuable. This, in turn, boosts your page’s organic ranking. Furthermore, video content is 50 times more likely to drive organic search results compared to plain text.

Simplifying Complex Solutions

For B2B companies, SaaS platforms, and healthcare providers, the biggest barrier to a sale is often confusion. If a prospect doesn’t understand your product within seconds, they will bounce. Explainer video productions bridge this gap by using visual metaphors and concise scripting to distill complex ideas into digestible narratives. By targeting both the auditory and visual senses, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

Building Emotional Connections

Text can be persuasive, but animation evokes emotion. Whether through character design that mirrors your target demographic or a soundtrack that sets a hopeful tone, animated explainer videos build a subconscious emotional bridge between your brand and the consumer. This emotional resonance is often the deciding factor in brand preference and loyalty.

Maximizing ROI: Distribution Strategies for Your Explainer Video

Once your explainer video production is complete, the work isn’t over. To maximize your Return on Investment (ROI), you need a robust distribution strategy. Many businesses make the mistake of simply uploading the video to YouTube and hoping for the best. To truly leverage your asset, consider these channels:

1. Landing Page Integration

The most common and effective placement for an explainer video is “above the fold” on your homepage or a dedicated landing page. Statistics show that including a video on a landing page can increase conversion rates by up to 80%. Ensure the thumbnail is inviting and includes a play button that creates an irresistible urge to click.

2. Email Marketing Campaigns

Video is a powerful tool for email marketing. While you cannot usually embed a video directly into an email (due to security restrictions in email clients), you can include an engaging GIF of your video or a static thumbnail with a play button. linking to your video. Simply adding the word “Video” to your email subject line has been shown to boost open rates by 19% and click-through rates by 65%.

3. Sales Enablement

Your sales team can use explainer videos to shorten sales cycles. Instead of repeating the same introductory pitch on every call, sales representatives can send the video ahead of a meeting to set the stage. This allows the actual meeting to focus on specific client needs and closing the deal rather than basic education.

4. Social Media Advertising

Explainer video productions are ideal for paid social campaigns. However, you should not just post the YouTube link. Native uploads (uploading the video file directly to LinkedIn, Facebook, or Twitter) perform significantly better because social algorithms prioritize native content. For platforms like Instagram or TikTok, consider asking your production team for a “vertical cut” (9:16 aspect ratio) of your video.

Industries That Benefit Most from Explainer Video Productions

While any business can use video, certain industries see an outsized impact from high-quality animation.

SaaS and Tech Startups

Software as a Service (SaaS) products often lack a physical form, making them hard to visualize. Animation allows you to show the interface abstractly or metaphorically, focusing on the benefit rather than just screen recordings of menus. It allows you to show the “future state” of the user’s workflow.

Healthcare and Biotech

Medical topics can be sensitive or gruesome to film with live-action cameras. Animated explainer video productions are the standard in healthcare because they can depict internal biological processes or medical procedures in a way that is educational, clean, and approachable, rather than intimidating.

Finance and Fintech

Financial topics are often perceived as dry or boring. Animation injects personality into topics like insurance, investment banking, or cryptocurrency. By using character-driven stories, financial institutions can humanize their brand and make scary financial concepts feel manageable for the average consumer.

Measuring the Success of Your Explainer Video

How do you know if your explainer video production was a success? It’s not just about the view count. To get a true picture of performance, you should track the following Key Performance Indicators (KPIs):

• Play Rate: The percentage of page visitors who actually clicked “play.” If this is low, you may need to A/B test a different thumbnail or move the video higher up on the page.
• Engagement Rate: This measures how much of the video people watched. Did they stop at the 10-second mark? If so, your intro might be too slow. Did they make it to the end? If so, your content is resonating.
• Click-Through Rate (CTR): If your video has a Call to Action (CTA) at the end, how many people clicked it? This is the ultimate measure of whether the video persuaded the viewer to take the next step.

Future Trends in Explainer Video Productions (2026 and Beyond)

The world of animation is constantly evolving. To ensure your video stays relevant for years to come, it helps to be aware of emerging trends in the production space.

The Rise of “Mixed Media”

A popular trend is blending techniques—using 2D animation on top of live-action footage, or mixing 3D elements into a 2D environment. This creates a unique, high-end look that stands out in a crowded feed.

Accessibility-First Design

Modern explainer video productions are prioritizing accessibility. This includes designing graphics that are color-blind friendly, ensuring text on screen is large and legible, and always providing closed captioning. Search engines are also beginning to index video captions, meaning accessible videos are easier to find.

Interactive Explainer Videos

As web technology improves, we are seeing a shift toward interactive videos. These are videos where the viewer can click elements on the screen to branch the narrative or learn more about a specific feature. This transforms a passive viewing experience into an active journey, drastically increasing engagement rates.

Looking For Corporate Explainer Video Production?

We work with corporations large and small to help with internal and external corporate messaging. Need help improving your sales and marketing video? Explainer videos can help improve conversions at every phase of your funnel. Check out our FAQ about making corporate animated videos.

Explainer Video Production Resources

These popular explainer video resources are recommended for your video production journey:

What is an explainer video?

How to create a 30 second explainer video?

Which explainer video services does Video Igniter provide?

Why Do People Think Of Video Igniter As The Internet’s Best Explainer Video Company?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D animated explainer video you can imagine.

+20 reasons companies love hiring us to create animated explainer videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Explainer Video Production Reel

 

Looking for an explainer video company in the U.S.A.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Production Success Stories and Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

How To Hire Video Igniter: The Animated Explainer Video Company

Get a quote for us to create your explainer video.

Request access to our newest price sheet.

Schedule a call with our production team.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your explainer video.

 

Video Igniter is an animated video service that people use to create custom animated videos. Marketing agencies, tech startups, big brands and video production companies turn to Video Igniter when they want to get their idea, script or storyboard turned into an animated video. 

If you have a question about our animated video service that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Examples of Animated Videos You Can Get From Video Igniter:

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How do I use Video Igniter to create a custom animated video?

When you want to create an animated video, create an account, and fill out a creative brief for your project. This will generate a project budget for your animated video. Once 50% of your budget is paid, we take care of everything for you.  Our team of professional animators works with you via the online Video Igniter Dashboard to produce all aspects of your video (script, storyboard, voiceover, music, custom art, animation & SFX).

You can provide the script and storyboard or we can help you create them. Once the script and storyboard are approved, our online animated video service guides you through the review and approval process of your VoiceOver, illustrations, song selection and the final animation.

Types of Video Animation Services We Offer:

Video Igniter provides animated video solutions for world class brands at prices startups can afford. If you can imagine it (and it doesn’t require a film crew), we can create it for you.

Standard Services:

Internet/TV Ads: Want to run a video ad that stands out from the ocean of live action videos? We’ll help you create a captivating, eye catching custom animated video that speaks directly to your target audience.

Character Animation: Animated characters are a time tested method for brands to tell their story in a memorable way. We can animate your existing mascot or help you develop a custom animated character to bring your story to life.

Flash Animation: Need a low cost animation option? Flash animation is a solid option to tell your story with custom visuals at rates startups can afford. Videos are exported into web friendly file formats for easy sharing.

After Effects Animation: Looking to create the most modern looking 2D animated video out there? Our After Effects animators are constantly pushing the boundaries of what they can accomplish with unique styles that make your message stand out. 

Product Animation: Product animations increase sales. Whether it’s 2D or 3D, our team can help you make the top features and benefits of your company’s product shine!

2D Animation: From Flash to After Effects and beyond, our team has what it takes to get the idea in your head turned into a gorgeous custom 2D animated video.

Animated Explainer Videos: Want to get the word out there so that people can understand what your company/product/service does? Trying to explain a new complex idea to people? We’ve produced hundreds of animated explainer videos for companies around the world to help them simplify their message and get it to the masses.

Script & Storyboard Creation: Need your story to pop? Our team of storytellers has decades of industry experience crafting compelling narratives for world class brands to support their business initiatives.

High End Services:

3D Animation: Need that extra dimension for your video to showcase what you are talking about? We recently expanded our team of 3D animators and Cinema4D artists to take on even more of this high end work.

Cel Animation: Looking to create an animation that’s more fluid and detailed. Miss the aesthetic of old fashioned hand drawn animations? Video Igniter can help you recreate the magic by using the cel animation technique to create your video.

A/B Variations: If you want your video to help convert viewers into leads and sales, we have a program to help you optimize the messaging and performance of your animated video. Learn more about it here.

Get in touch with us to discuss your project. You can also with a member of our production team.

How an Animated Video Service Improves Marketing Performance Across Channels

A professional animated video service does more than create visually appealing content — it becomes a core asset across your entire marketing ecosystem. Businesses use animated videos to increase engagement, clarify complex messaging, and improve conversion rates across websites, paid ads, social media, email campaigns, and sales presentations.

Unlike static graphics or long-form text, animated videos allow brands to control pacing, tone, and storytelling. This helps guide viewers through a clear narrative that highlights pain points, solutions, and calls to action in a matter of seconds. When produced strategically, an animated video service can significantly improve key performance metrics such as time on page, click-through rates, demo requests, and customer understanding.

For example, many companies place an animated explainer video above the fold on their homepage to immediately communicate what they do. Others repurpose animation into short social clips, ad variations, onboarding videos, and internal training content — maximizing ROI from a single production.

Animated Video Service for Startups, Agencies, and Enterprise Brands

One of the advantages of working with a full-service animated video provider like Video Igniter is scalability. Our animated video service is designed to support businesses at every stage, from early-stage startups to enterprise-level brands.

• Startups often use animated videos to pitch investors, explain new technology, or launch a product without the cost and logistics of live-action production.
• Marketing agencies partner with Video Igniter as a white-label animation team, allowing them to deliver high-quality animated videos to clients without building an in-house animation department.
• Enterprise brands rely on animation for global campaigns, internal communications, compliance training, and product demonstrations that need to be consistent across markets.

Because animation doesn’t require actors, locations, or reshoots, it offers unmatched flexibility for brands that need to iterate messaging quickly or localize content for different audiences.

Custom Animated Video Service vs. Template-Based Animation Tools

Many businesses compare a custom animated video service to do-it-yourself animation platforms. While template tools can be useful for simple social content, they often fall short when storytelling, branding, and performance matter.

A custom animated video service provides:

• Original scripts written to your brand voice and business goals
• Custom illustrations and animation styles tailored to your audience
• Strategic pacing, visual hierarchy, and messaging clarity
• Professional voiceover, sound design, and motion polish

Template-based tools, on the other hand, limit creativity and often result in videos that look generic or indistinguishable from competitors. Search engines and viewers alike reward original, high-quality content — which is why professionally produced animated videos tend to perform better in organic search, paid campaigns, and conversion funnels.

SEO Benefits of Using an Animated Video Service on Your Website

An animated video service can also support your search engine optimization strategy. Videos embedded on key landing pages help increase dwell time, reduce bounce rates, and improve user engagement — all positive signals for search engines.

When paired with proper optimization (video schema, descriptive titles, transcripts, and surrounding keyword-rich content), animated videos can:

• Help pages rank for competitive commercial keywords
• Appear in video search results and rich snippets
• Increase backlink potential when shared or embedded by partners

Additionally, animated explainer videos often earn higher completion rates than live-action videos, especially for technical or abstract topics. This keeps users engaged longer and reinforces your authority in your niche.

The Animated Video Production Process: What to Expect

When working with a professional animated video service, it’s important to understand the production workflow. Video Igniter’s process is designed to be collaborative, efficient, and transparent:

1. Discovery & Creative Brief – Define goals, audience, tone, and distribution strategy.
2. Scriptwriting – Craft a concise, engaging script optimized for clarity and conversions.
3. Storyboard & Visual Direction – Plan visuals, pacing, and transitions scene by scene.
4. Voiceover & Audio Selection – Choose professional narration and music that support the message.
5. Illustration & Animation – Design custom artwork and animate it with precision and polish.
6. Review & Revisions – Collaborate through structured feedback rounds.
7. Final Delivery & Formats – Export optimized files for web, ads, social media, and presentations.

This structured approach ensures your animated video is not only visually compelling, but also aligned with your business objectives.

Choosing the Right Animated Video Service Partner

Not all animation studios are created equal. When evaluating an animated video service, consider the following factors:

• Depth of portfolio across industries and animation styles
• Clear production process and communication workflow
• Ability to handle scriptwriting, strategy, and storytelling — not just animation
• Transparent pricing and realistic timelines
• Experience creating videos that drive real business outcomes

Video Igniter has produced hundreds of animated videos for marketing agencies, SaaS companies, healthcare brands, nonprofits, and global organizations — combining creative storytelling with production reliability.

Animated Video Service Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

What does it cost to make an animated video?

Animated videos cost anywhere from a hundred dollars up to tens of thousands of dollars per minute of animated content. A quality 2D animated video is usually going to cost between $3,000-$10,000/minute. 3D animated videos typically start at $10,000/minute and go up from there.  Check out this article to learn the answer to the question: “How Much Does Animation Cost?” You can also request access access to our price sheet here.

Benefits Of Working With Video Igniter:

• We’re a global company offering our animated video services to clients around the world, 24/7.
• We do world class storytelling for big brands like T-Mobile, Amazon Web Services and Snoop Dogg and we can do it for you at rates startups can afford.
• Improve your SEO by boosting your visibility on search engines and keeping people on your site longer.
• Increase your conversion rate with video. Read about how we help companies A/B test their animated video to improve their conversion rate.
• Maximize your production budget with Video Igniter. Our online dashboard streamlines your production experience so that your video gets made faster. Additionally, more of your budget is put into creativity and production quality instead of overhead and project management costs.

Overview Of Our Animated Video Service:

The production process to create an animated video starts with the creation of the script and storyboard. You can provide these to save money on your production budget. If you opt to have Video Igniter create them for you, our creative brief will ask you questions about the video you want us to create. We’ll use that information to create your script and storyboard and give you a chance to review them online and provide feedback.

Next, after you’ve approved your script and storyboard, we’ll select some voiceover artists to audition and pick out some soundtracks that would sound good in the background of your video. Once we get your feedback on the selections, we’ll get the full voiceover(s) produced and license the soundtrack for use in your animated video.

After that, our animated video production service will send you the concept art our team created your animated video. Our animated video solution provides you with multiple pieces of concept art to review. You send us your revision notes and then we’ll polish the art to your liking. Once you’re fully satisfied with the concept art, we’ll create all the art for your animated video. You can request revisions before we proceed to animation.

Finally, your art, voiceover and music selection are all approved! Now we can animate. It takes about one week for one video animator to animate one minute of video. Rush delivery is available if you need to speed up your project.

Check out this companion article for a more detailed overview of the animated video production process.

Why Create An Animated Video Instead Of A Live Action Video?

Animated videos stand out in an ocean of live action, filmed videos.

Animations hold people’s attention longer.

People remember information from an animated videos longer than they do from live action videos.

Animated videos make it easier to understand new topics, ideas and information.

Why Create an Animated Video For Your Business?

Get more awareness for your business.

Educate people about your product/service.

Improve your SEO. Become more visible in search engine results by having your animated video featured near the top of the page.

Keep people on your website longer.

Collect more leads which you can convert into sales.

Increase the conversion rate of your landing pages.

Pros/Cons of Working With Video Igniter:

Pros:

We’re a global company that works with world class brands at prices startups can afford.

We use amazing storytellers to create unique narratives to capture and hold your audience’s attention.

Incredible 2D animation artists who can make any kind of custom animated video you can imagine.

Our team is available to collaborate 24/7.

Working with our animation team to make animations online enables us to produce your content faster than a normal studio. Additionally, more of your production budget goes into creativity and production instead of overhead and project management. 

Cons:

We don’t do in-person meetings (outside of WA and CA) but we can always to discuss your project.

We don’t film but we can incorporate film/stock footage in your animation if you provide it.

Video Igniter Animated Video Solutions FAQ:

How long does it take to make an animated video?

What is the production process like?

What does it cost to make an animated video?

How do I create the script for my animated video?

How do I create the storyboard for my animated video?

Animated Video Service Resources

These popular articles are recommended for your video production journey:

How much is animated video pricing?

How do I make video animations with Video Igniter?

Which explainer video services does Video Igniter offer?

How to make a video animation

Hire Video Igniter to Create Your Animated Video

If you’re looking for an animated video service to create a custom animated video, here’s some ways we can get connected and start working together:

Create an account and fill out a creative brief describing the video you want us to create.

Schedule a call with a member of our production team.

Check out our animated video portfolio to see our latest and greatest creations.

Get a quote for your animated video.

Request access to our newest pricing sheet.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Video Igniter Animated Explainer Video:

 

If you’re looking for an animated commercial video production company, you’re in the right place! Video Igniter Animation has over a decade of experience helping Fortune 500 companies, agencies and startups produce successful, high performing animated video campaigns for YouTube, social media platforms and traditional broadcast media.

Commercial Video Production Examples

Video Igniter can create any kind of 2D or 3D animated commercial for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

What are the benefits of animated commercial video ads?

Animated commercial video ads can help you generate a lot of awareness, traffic and sales in a reasonably short amount of time.

Animation bright colorful images help your message stand out in the ocean of ‘live action’ filmed commercials. Additionally, animated visuals helps keep viewers focused on your message longer while improving their comprehension and retention of the information presented.

Why choose Video Igniter to be your commercial video production company?

Video Igniter‘s commercial production team will help you develop custom animated eye-candy visuals and a compelling script that speaks directly to your target audience’s specific needs.

In addition to producing your animated promotional video, our team of seasoned video promotion professionals will develop a media plan to get your video in front of the right buyers at the right time on the right platform(s).

On top of this, we will help you produce multiple versions of your animated commercial video that we can test to see which one is most cost-effective for supporting your business objectives. Once we can determine which variation has the highest video conversion rate, we’ll make it the primary video in your campaign. From there, we’ll work with your team to help you profitably scale up your ad spend.

What does making an animated commercial video entail?

In most cases, the goal is to create an animated video that is 30 seconds or less which delights viewers, highlight’s your brand’s personality and motivates them to respond to your call to action at the end of your video.

In order to achieve this, we’ll spend time with you to research and test which message(s) and keywords resonate most with your audience.

We use this knowledge to develop your script and identify relevant platforms to reach your audience.

Then, we create your video and several variations to test different messages.

Once they get your approval, we ensure your website is set up for proper media tracking to ensure we can tell which video ads are working and which ones aren’t. Then we start running small scale targeted ad tests to see which videos, messages and platforms are driving results.

From there, we’ll fine tune the targeting and allocate more budget towards the platforms and videos that are delivering the most results.

With is the video production process for commercial ads?

Questionnaire/Phone Call

Commercial video production begins with a questionnaire or a to learn what the business and communication goals are for your video promotion campaign. We also use this as an opportunity to learn about your target audience and what sort of visual and creative concepts you have in mind for your video. If you don’t have any, that’s ok! We can help where ever you’re starting from.

Audience Research

Our team will spend time researching your target audience to learn more about the kinds problems they experience and how your product/service can help make their lives better. We’ll then propose several keywords and marketing phrases for the commercial video production to center around.

In some cases, we’ll do some market testing of these words before we develop the script. In other cases, we can get great data from Google to see which keywords & messages have a high probability of converting. When this happens, we’ll take our top selections and use them to develop several variations of your animated commercial. Then we’ll test the variations with small ad buys to see which variation(s) are the most effective.

Write the video script for your commercial

Now that we have identified which key message(s) we are going to focus on, we can develop your script around the presentation of that message so that it leads to a compelling call to action at the end of your ad.

Depending on the size of your budget and the amount of time we have to produce your animated commercial, we may take some time to do further testing of your script with your target audience to ensure it’s on track.

You will get an opportunity to review the script and do your own independent review with members of your target audience. Send us your feedback and we’ll incorporate your revisions so that you can approve the script for production.

Produce the storyboard for your commercial

After your script is approved, we’ll turn it into a storyboard. This acts as a set of instructions for the illustration and animation teams so they know what they’re supposed to create.

When you are reviewing this asset, focus on the ideas for the visual concepts that will bring each part of your script to life. At this point, the script should more or less be locked in. We can still make minor modifications to the script if it helps the visuals flow more effectively.

Record the voiceover for your commercial

Once the storyboard is approved, we will help audition voiceover actors for your commercial. We’ll get a few auditions recorded for each voice that’s used in your animated commercial.

You get to review all the options and tell us know which is your favorite. Then, we’ll hire your selected voiceover artists to record the full voiceover. You get another opportunity to review the audio track and request revisions before approving the recording(s) for production.

License a commercial soundtrack for your video

Depending on the size of your production budget, we’ll either help you source the production of a custom soundtrack for your animated commercial – or we can help you license an existing soundtrack for online and traditional broadcast media.

Create illustrations for your animated commercial

As soon as your storyboard is approved, our commercial art director will begin developing concept art for your animation. You will receive multiple concepts to review.

Share your honest feedback with the art director. Let them know which concept(s) you prefer and what you dislike. You can continue to work with the art director to refine the style of the concept art until you’re thrilled with it.

Once the concept art is approved, we’ll create all of the illustrations for your animated commercial ad. You get an opportunity to review all of the custom illustrations and request revisions before approving the art for production.

Produce your animated commercial

Now that your voiceover and illustrations are approved, we can animate your commercial. The animation phase of commercial video production can take 1-4 weeks for a 30-second spot. 2D animations may only take 1-2 weeks; 3D animated videos require more time to get all the work done.

When we send you the first draft, give it a detailed internal review. Ideally, you should review it with members of your target audience. If needed, we can also help with this.

After the review, send us your revisions and we’ll incorporate them before rendering out the final draft. We’ll also produce several variations of your commercial at this time.

Start your commercial ad campaign

Now that your video ad(s) are ready to go, we can begin your campaign! Campaigns tend to start with small scale tests on different platforms to identify which ones deliver scalable results. After we’ve identified which platforms and variation(s) of your video are most effective, we’ll focus your ad budget on the version(s) that are delivering the best results.

After we’ve identified the winning video(s), we can continue to work with you to gradually scale up your ad buy. As the videos deliver more sales, your company can allocate a larger budget to video promotion, which, in turn, will result in even more sales.

How much does animated commercial video production cost?

There are three different costs associated with commercial video production:

• Research
• Commercial Video Production
• Video Promotion & Campaign Optimization

We offer all three commercial video production services and understand that some clients need help with everything while others may just need help with one or two things.

To give you a ballpark, here are some price ranges for each of the three commercial video production costs.

Research: $2,500-$10,000

The first part of the commercial video production budget goes towards researching, identifying and testing which words, messages and platforms are going to be most effective for reaching your target audience with your video campaign.

Commercial Video Production: $3,000-$50,000+

Simple, 2D animations can be made for under $5,000. However, one of our goals with animated commercial video production is to create a stellar first impression. This means making gorgeous, original animated eye-candy visuals for people to enjoy. With a budget north of $10,000 we can help you develop more high end visual design using hand drawn frame-by frame animations and 3D animation.

Video Promotion & Campaign Optimization: $3,000-$100,000+/month

For most campaigns, we like to spend the first 3 months doing smaller-scale ad tests to see which variation of your video performs best on different platforms. Once we’ve dialed in the most cost-effective ad-buys, we’ll work with you to profitably scale up your ad spend.

Other campaigns may only run for a few weeks – these types of campaigns will focus on message and audience testing earlier in the production process to hone in on one or two video variations to run during the condensed promotion period.

How long does it take to make an animated commercial video?

Most 30 second animated videos can be produced in 2-5 weeks if you already have your script developed. Commercials using advanced animation techniques like 3D animation or frame by frame animation will take more time to produce.

Need your video fast? We offer rush delivery animation.

Want to figure out how quickly we can make your animated commercial? Click here to send us a message.

What Makes a Successful Commercial Video Production in 2026?

The landscape of commercial video production has changed dramatically in recent years. With more brands competing for attention across YouTube, social media, OTT platforms, and connected TV, marketers can no longer rely on generic ads or outdated production tactics. To stand out, your commercial must be engineered for performance from the very beginning.

Successful commercial video production today means combining audience insights, compelling storytelling, high-impact visuals, and data-driven optimization. Animated commercial videos offer an advantage here because they can evolve faster than live-action campaigns. Need to test a new message? Swap a scene. Want to improve conversion performance? Update your call-to-action or adjust visual hierarchy in the first 3–5 seconds. This flexibility makes animated commercial video production an ideal model for brands that want continuous improvement and maximum ROI.

At Video Igniter, we design every animated commercial with a clear objective in mind: attract the right people, hold their attention, communicate your message clearly, and motivate them to take action. This results in video ads that perform better, scale longer, and cost less to optimize over time.

Strategic Messaging: The Heart of High-Performing Commercial Video Production

Most brands assume production starts with visuals—but it actually starts with strategy. Before creating your animated commercial, our team dives into messaging development to uncover:

• What pain points matter most to your target audience
• Which benefits or value propositions influence purchasing decisions
• How to position your brand differently from competitors
• What keywords, phrases, and visual cues make people stop scrolling

This messaging work ensures that your animated commercial video production is grounded in what your prospects care about—not just what you want to say.

When your message is strategically aligned with your customer’s needs, every second of your commercial becomes more impactful. Attention spans are short, especially on platforms like TikTok, Instagram, YouTube Shorts, and Meta. Your ad has only milliseconds to make a strong impression. That’s why a thoughtful messaging strategy is one of the most important investments you can make in the commercial video production process.

How Animation Enhances Your Brand Story

One of the biggest advantages of animated commercial video production is that it allows you to express ideas visually in ways that filmed footage can’t match. Animation makes it easy to illustrate complex or abstract ideas—perfect for brands in industries like technology, SaaS, fintech, healthcare, blockchain, AI, and logistics.

Some of the top reasons brands choose animation for their commercial video production include:

1. Unlimited Creative Possibilities

You can transport viewers into any environment: futuristic cities, microscopic worlds, outer space, stylized brand universes, and more. This opens the door to creativity that live-action budgets often can’t achieve.

2. Faster Edits & Easier Variations

When you want to refresh your ad creative to boost performance, animation enables rapid testing and variation creation—even after the initial commercial has launched.

3. Strong Brand Identity Through Custom Art

Custom illustration styles help your brand develop a recognizable visual signature. Instead of relying on stock footage or generic scenes, your animated commercial can showcase an aesthetic that belongs only to you.

4. Better Communication for Complex Topics

Animation is ideal for simplifying technical, scientific, or highly detailed products and services. Through motion graphics, symbolic visuals, and explanatory diagrams, your message becomes clear and easy to digest.

5. Universal Appeal Across Platforms

Animated commercials perform well on YouTube, TikTok, Meta, OTT ads, CTV, programmatic networks, and even traditional broadcast. The bright colors and smooth movements help your ad stand out everywhere.

Why Commercial Video Production Should Include A/B Testing

A key difference between traditional ad production and modern commercial video production is the integration of A/B testing. High-performance brands never rely on a single version of a commercial. Instead, they test variations that differ in:

• Opening scenes
• Hooks or first 3 seconds
• Voiceover personalities
• Music choices
• Color palettes
• CTA styles
• Taglines
• Message sequencing

Even small adjustments can dramatically shift conversion rates. For example, we’ve seen retention rates improve by simply changing the pacing in the opening animation or adjusting the voiceover tone to match audience preferences.

Our team includes A/B testing as a standard part of commercial video production because testing is the only way to identify which version of your video drives maximum ROI. Once we find the winner, we scale the ad spend and use the insights to guide future campaigns.

How Commercial Video Production Supports Your Larger Marketing Strategy

A well-produced animated commercial does more than generate clicks—it supports your entire marketing ecosystem. Great commercial video production amplifies:

• Website landing page conversions
• Email campaign engagement
• Brand recall and recognition
• Social media engagement
• Product education
• Community building
• Influencer and affiliate marketing

Instead of thinking of your animated commercial as a stand-alone asset, think of it as a multi-purpose sales engine. You can use your commercial in product launches, pitch decks, retargeting ads, trade show screens, investor presentations, and customer onboarding campaigns.

When you invest in commercial video production, you’re building a versatile marketing tool that continues generating value long after your initial ad campaign.

Choosing the Right Length for Your Animated Commercial

Length plays a major role in effectiveness. The most common lengths for commercial video production are:

6–10 seconds

Perfect for TikTok, YouTube bumper ads, Meta short-form placements, and fast-moving awareness campaigns. Best for quick hooks and teaser messages.

15 seconds

A great middle ground with enough time to deliver a clear message while still being optimized for short-form platforms.

30 seconds

The most popular format for animated commercial video production. Allows for storytelling, pacing, and emotional engagement.

60–90 seconds

Ideal for product explainer ads, onboarding content, and performance-focused ads where clarity beats brevity.

Every platform favors different lengths, so we often produce multiple versions of your commercial to ensure it performs well everywhere your audience spends time.

Preparing for Your First Commercial Video Production Project

If you’re preparing to make your first animated commercial, here are a few tips to help you get the best possible outcome:

1. Define a single clear objective – sales, signups, downloads, or awareness.
2. Know your target audience – demographics, pain points, objections, and desires.
3. Keep messaging simple – one core idea per video yields the strongest results.
4. Make the first 3 seconds irresistible – this is where you win or lose attention.
5. Embrace testing over perfection – let audience data guide creative decisions.
6. Plan for multiple variations – these unlock better ROI and longer-lasting campaigns.
7. Stay engaged throughout production – your feedback ensures the visuals match your brand vision.

With Video Igniter, you don’t need past experience in commercial video production. Our team handles every step—messaging, design, animation, testing, and campaign optimization—so you get a polished commercial that’s engineered to perform.

Ready to Start Your Commercial Video Production?

If you want a high-performing animated commercial that actually grows your business, we’re here to help. Whether you already have a script or you’re starting from scratch, Video Igniter will guide you through every step of the commercial video production process.

Click here to contact us, request a quote, or schedule a call.
Let’s create a commercial that stops the scroll, drives conversions, and scales your marketing results.

Still have questions about animated commercial video production?

Do you have a question about animated commercial video production that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. When you use our online production platform to work with our animation team, you can get your custom animated video produced faster and for less than hiring a traditional brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For A Commercial Video Production Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about your commercial video project!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

 

Help your brand stick out and become more memorable by turning it into an animated logo video. Animated logos add extra personality to your brand image and helps people form more associations with your brand. In this article, we answer the most frequently asked questions people ask about creating an animated logo video for their company.

 

But first, let’s take a look at some examples of animated logos…

Animated Logo Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

If you have a question about animated logos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

How to make an animated logo video online

First off – you need to figure out who is going to produce your custom animated video logo. Scroll down to see resources about how to find a video animator for your project – or you can read about us to see if we’re a good fit for you: Video Igniter Animation.

Questionnaire

Animated video production begins with a call or digital questionnaire that we use to learn more about your brand, brand personality, target audience and visual style preferences. This information helps inform all visual and motion design decisions for your animated logo.

Pro Tip: Check out Video Igniter’s Animation Pre-Production Checklist to see all of the things you should organize and think through before you start production.

Writeup

We’ll review your information and brainstorm several concepts for your logo animation. After we write out our ideas we’ll send them to you for your thoughts. Your feedback helps us refine the best concept(s). At this point in production, the goal is to get as concrete as we can about the description of the visual design so that we can hand it off to the illustration team to develop some sketches.

Sketches

Once your concept is approved, our art team will develop sketches for your animated logo. This helps us create and refine the motion design and the timing of the animation overall. You will get a chance to review the concept art and request revisions before we move forward with production.

Design

After the sketches have been approved, our team will develop the art for your animated logo. Since your logo is the key focus of the animation, we usually just need to design the motion accents that will compliment and move around your logo as it animates into view.

You will be given an opportunity to review the design assets and request revisions before we animate your logo.

Animation

Now that the art is approved, it’s time to animate. If your animation uses 2D computer animation, it should only take a few days to create all the motion design. If your animated video logo uses 3D animation or frame by frame animation, it could take up to a week or more to create the first draft. When the first draft is ready, we recommend giving it a detailed review with your internal team and members of your target audience. Collect everyone’s feedback and send it to us so we can incorporate your edits and deliver the final draft of your animated logo video.

Sound Design* (optional)

For that extra spark of personality and presentation, consider adding some sound design or sampling a short clip from a stock soundtrack while your logo is animating into view. Sound can be used to make your logo sound like it is physically being created on scene. It can also be used like a jingle to help make your logo and brand a little more memorable.

What to look for when hiring an animated logo video maker?

If you’re interested in hiring someone to make an animated video logo, take a look at their video portfolio to review the quality of their work. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Resources to help you find an animator to create your animated logo:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated explainer video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• Pros and Cons of Different Animation Styles

Why do companies create animated logos for their video intro?

Instantly identify who is bringing the message to you.

It’s a common tactic for advertisers to flash a logo at the beginning of an advertisement to enable viewers to quickly contextualize who is presenting the content of the ad. Animating your logo instead of flashing a static logo helps to draw the viewer’s focus where as flashing a static logo could make viewers more likely to look away and ignore the ad.

Add personality to your logo and enhance how people feel about your brand

Creative motion design applied to your logo is an opportunity to express and enhance the visual identity and personality of your brand.

Are there any online animated video logo makers?

Yes! You can find freelancers on sites like Fiverr and Upwork. You can use stock motion design templates from Canva to create an animated logo. Or, you can use Video Igniter – the online animated video maker to tell our animators what you want them to create, and they will work with you online to make and revise your custom animated logo. To learn more about the different types of online animated video makers, check out this companion article: https://videoigniter.com/animated-logo-video/

What does it cost to make an animated logo?

There isn’t a straight forward answer to this question beyond: you get what you pay for. With longer animated videos, it’s easier to estimate cost based on the length and style of the animated video being created. Animated logos aren’t as easy to generate a price range without discussing what you are looking for. There could be a lot of intricate motion design we need to create – or it could be a very simple animation. Maybe it’s 2D. Maybe it’s 3D. We also need to discuss how you want to present your brand’s personality within the animated logo.

Schedule a call with our production team to discuss your animated video logo project.

How long does it take to make an animated video logo?

Depends on the complexity of the motion design, the use of 2D, 3D and or frame by frame animation, and whether or not we will be doing paid viewer testing to see how your target customers perceive your animated video logo. Budget 1-4 weeks for the creation of your animated video logo.

How long should my animated logo be?

~1-10 seconds long.

Why Animated Logo Videos Are a Must-Have for Modern Brands

In today’s fast-paced digital landscape, a static logo alone isn’t enough to capture and keep attention. An animated logo video can breathe life into your brand identity, turning a flat visual into a dynamic storytelling asset. Whether you’re a startup building brand recognition or an established business refreshing your image, logo animation helps make your brand more memorable and professional. With audiences consuming more video content than ever before, using an animated logo video at the beginning or end of your content reinforces brand identity in a visually compelling way.

How Animated Logo Videos Improve Brand Recall

Studies have shown that motion enhances memory. When your audience sees a logo that animates with motion, sound, and visual effects, they’re more likely to remember it. The added movement not only draws attention but also makes your logo stand out among competitors. Over time, repeated exposure to your animated logo video across multiple touchpoints — such as YouTube intros, website headers, or product videos — can significantly boost brand recall and loyalty.

Strategic Places to Use Your Animated Logo Video

If you’re investing in an animated logo video, make sure you’re leveraging it across all relevant digital channels to maximize visibility:

• Website: Place it in your homepage header or as a preloader animation.
• YouTube and Vimeo: Use it as an intro/outro for all your content.
• Email Marketing: Insert it at the start or end of promotional video emails.
• Pitch Decks and Presentations: Add flair to the opening or closing slide.
• Social Media: Share it as a short standalone video or integrate it into reels, stories, or branded content.
• Digital Signage: Display it in retail stores or at trade shows for eye-catching brand promotion.

By embedding your animated logo video in these locations, you create a consistent visual identity that viewers will associate with your brand.

Different Animation Styles for Logo Videos

Choosing the right animation style for your logo is crucial — it should reflect your brand’s personality and tone. Here are some popular styles to consider for your animated logo video:

• 2D Motion Graphics: Clean and minimalist, great for tech companies or startups.
• 3D Animation: Adds depth and realism, perfect for product-focused or luxury brands.
• Kinetic Typography: If your logo includes text, animated typography adds flair and energy.
• Morphing Animations: Smoothly transforms one element into another, often used to communicate versatility or innovation.
• Hand-drawn Animation: Offers a whimsical or artisanal feel for creative or boutique brands.

When planning your animated logo video, the animation style should align with your industry, audience expectations, and brand tone.

Animated Logo Video vs. Static Logo: What’s the Difference?

A static logo serves its purpose well for printed materials and small-scale applications, but it lacks the visual impact that a logo animation video can deliver in digital environments. Unlike a flat image, an animated logo video adds emotion, storytelling, and context. For example, a tech company might animate their logo to simulate data flow, emphasizing innovation. A wellness brand might add flowing water or blooming flowers to reflect calmness and growth. These subtle design choices create a more emotional connection with viewers.

How to Make an Animated Logo Video That Converts

Beyond looking cool, your animated logo video can actually drive conversions — when it’s part of a cohesive brand strategy. Here are a few tips to ensure your animation works as a conversion tool:

• Keep it short (3–7 seconds): Long animations can feel tedious. Aim for a snappy, loopable design.
• Focus on brand values: What does your brand stand for? Use motion to express it — whether it’s speed, precision, fun, or sustainability.
• Add sound design: A subtle sound effect or musical tone can greatly enhance recall.
• End with a CTA (Call To Action): If your animated logo appears at the end of a video, consider pairing it with a prompt to subscribe, visit your site, or learn more.

Should You Customize a Logo Video for Different Platforms?

Yes — different platforms have different requirements and user expectations. For example:

• Instagram Stories: Vertical, short-form animation works best.
• YouTube Videos: A widescreen animated intro with sound and motion branding is appropriate.
• Email headers: Keep the file size small for quick loading.

Repurposing your animated logo video in optimized formats for each channel ensures better engagement and prevents performance issues like slow page loads or awkward cropping.

Tips for Collaborating With an Animator

If you’re hiring someone to create your animated logo video, share the following with them upfront to get better results:

• Your current logo in vector format (.AI, .EPS, or .SVG)
• Brand colors, typography, and style guide
• Examples of logo animations you like
• Where and how the logo animation will be used (social, email, etc.)
• Whether you want sound design included

This helps the animator understand the scope and context so they can deliver a version that looks polished, works across platforms, and aligns with your brand.

Benefits of Animated Logo Videos for Digital Marketing

Animated logo videos are becoming a foundational part of modern digital marketing strategies. Consumers process visuals faster than text, and video—especially micro-video—is now the preferred content format across nearly all online platforms. Adding motion to your brand identity takes advantage of these trends by turning a simple logo into a powerful branding tool.

An animated logo intro sets the tone for your brand before your main content even begins. This creates a memorable first impression and helps viewers associate your brand with quality, creativity, and professionalism. Motion also helps guide the viewer’s eye, making your branding more attention-grabbing and harder to ignore on busy feeds or crowded content platforms.

For businesses running paid ads, using an animated logo at the start or end of an ad can elevate production value, increasing trust and click-through rates. When customers perceive your brand as polished and authoritative, they are more likely to engage with your call-to-action and view your brand more favorably.

The Psychology Behind Why Animated Logos Work

When your logo moves—whether it spins, pulses, morphs, or reveals itself with kinetic motion—it activates psychological triggers related to curiosity and memory. Humans are biologically drawn to movement because it signals importance. This is why animated logos consistently outperform static logos on metrics like recall, recognition speed, and emotional connection.

Motion can also convey qualities that static imagery cannot. For example:

• Smooth fades or slow reveals suggest elegance, luxury, or calmness.
• Fast motions or sharp transitions convey energy, innovation, or technological prowess.
• Character-based sequences communicate friendliness and storytelling.
• Organic movement (like waves or hand-drawn strokes) can make a brand feel more artistic or natural.

By designing your animated logo to align with your brand archetype—whether you’re the innovator, the caregiver, the rebel, or the expert—you help reinforce your brand story in just a few seconds.

How Animated Logo Videos Improve User Experience

Many companies don’t think about the UX impacts of brand animation, but it actually plays a big role in how users perceive your digital presence. For example:

• On websites, animated logos used as preloaders can make wait times feel shorter.
• In mobile apps, logo animations used in splash screens can create a smoother onboarding experience.
• For e-commerce stores, animation helps build trust during key micro-moments—like when a video loads or a product demo starts.

When UX is improved, users are more likely to stay on the site longer, explore more content, and develop positive associations with the brand.

SEO Benefits of Adding An Animated Logo Video to Your Website

While logo animations are primarily a branding tool, they also offer several SEO advantages:

1. Improved dwell time:
Visitors stay longer on pages that include engaging media, which can improve your site’s behavioral signals.

2. Higher engagement via social sharing:
Short animated logo videos are highly shareable, especially on visually driven platforms like Instagram, TikTok, and LinkedIn. This can generate backlinks, improve visibility, and expand your organic reach.

3. Better video SEO:
Uploading your logo animation to YouTube gives your brand another searchable asset. Optimized correctly, it can appear for branded search terms like “[your company] logo animation,” “brand intro,” and similar keyword variations.

4. Rich media signals:
Search engines prioritize pages with diverse content types (text, images, videos). Embedding your animated logo contributes to a better content mix.

Exploring Different Motion Techniques for Logo Animation

If you’re planning to animate your logo, it’s useful to understand the different motion techniques that animators use to bring a brand identity to life:

Reveal Animations

These build anticipation as your logo gradually comes into view. Great for luxury and professional brands.

Line Art Animations

Often seen with minimalist logos, where strokes draw themselves onto the screen. Perfect for clean, modern brands.

Particle and FX Animations

Includes sparkles, smoke, flames, liquid effects, or energy waves—commonly used in gaming, entertainment, or futuristic brands.

Geometric Transformations

Logos that assemble from shapes, blocks, or grid-based elements reinforce ideas of precision, logic, or technology.

Organic Motion

Good for wellness, hospitality, or nature-focused brands—this may include flowing or hand-drawn effects.

Understanding these motion techniques helps you communicate more clearly with your animator and ensures your logo animation reflects your brand’s tone.

Common Mistakes to Avoid When Creating an Animated Logo Video

When companies attempt to create their own animated logo or work with inexperienced motion designers, they often run into the same problems. Here’s what to avoid:

• Overly long intros that frustrate viewers (anything over 10 seconds is usually too much).
• Inconsistent branding, where colors, typography, or proportions differ from the official style guide.
• Overcomplicated animation that distracts rather than enhances.
• Low-resolution or raster logos, which cause blurry animations.
• Poorly balanced audio that’s too loud, too sharp, or not aligned with the brand tone.

Staying aware of these pitfalls ensures your final animation looks polished, professional, and aligned with your brand identity.

Future Trends in Logo Animation

Logo animation is evolving rapidly. Brands are beginning to use:

• 3D logo micro-animations for metaverse environments.
• Responsive logo animation, which adapts to screen size.
• Interactive logo animations, especially in web and app interfaces.
• AI-assisted animation tools, making revisions and variations easier to generate.

Keeping your logo animation fresh and modern ensures your brand maintains a contemporary, cutting-edge image.

Hire Video Igniter To Create Your Animated Logo Video Intro!

Video Igniter creates 2D and 3D animated videos for world class brands like T-Mobile, Amazon Web Services and Docusign at prices startups can afford.

Here are 20+ reasons companies choose to use Video Igniter when they want to get a custom animated video created.

We’re a global company offering our animated video services to clients around the world, 24/7.

Animated Video Demo Reel:

 

Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

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