Animated videos are a powerful marketing tool for businesses of all sizes. They can help you explain complex concepts, showcase your products or services, and engage your audience in a way that text or images simply can’t. However, creating an animated video requires a unique set of skills and expertise that not all video production companies possess. That’s why it’s important to find and hire animation experts who can bring your vision to life. In this article, we’ll guide you through the process of finding and hiring the right animation experts for your next video project.

Examples of Videos You Can Get When You Hire Video Igniter’s Animation Experts

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the demo reel below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Step 1: Define Your Needs

The first step in finding the right animation experts is to define your needs. What type of animated video do you want to create? What is your budget? Do you need help with the script or storyboarding? Once you have a clear idea of what you want to achieve with your video, you can start to look for animation experts who specialize 2D animation, 3D animation, motion graphics or other styles of animation.

Step 2: Research Animation Experts

The next step is to research animation experts who have experience in your industry and can deliver the results you’re looking for. You can start by searching for animation experts online, reading reviews and testimonials, and checking out their portfolio. You can also ask for recommendations from colleagues or industry groups.

Deep Dive: Check out this article for more tips on how to find an animator for hire.

Step 3: Evaluate Their Expert Animation Skills

Once you have a list of potential animation experts, it’s important to evaluate their skills. Look at their past work to get an idea of their style and quality. You can also ask for references and contact their past clients to get their feedback. Make sure the animation expert you choose has the skills and experience necessary to bring your vision to life.

Step 4: Get Quotes From Different Animation Experts

Once you’ve found a few animation experts that meet your criteria, it’s time to get quotes. Be clear about your project requirements and budget so that you can get an accurate quote. Don’t be afraid to negotiate or ask for a sample of their work before committing to a contract.

Step 5: Sign a Contract

Before you hire an animation expert, it’s important to sign a contract that outlines the scope of the project, timelines, and payment terms. Make sure you have a clear understanding of what the animation expert will deliver and when. This will help avoid any misunderstandings or disagreements down the line.

What Makes Someone a True Animation Expert?

Not everyone who can operate animation software qualifies as an animation expert. True expertise in animation goes far beyond technical proficiency — it encompasses a deep understanding of storytelling, timing, visual communication, and the principles that make motion feel natural and compelling to viewers.

Experienced animation experts typically have a strong command of the 12 principles of animation, originally developed by Disney animators and still considered the gold standard for quality motion work today. These principles — including concepts like squash and stretch, anticipation, staging, and follow-through — are what separate polished professional animation from work that looks stiff or amateurish. When evaluating candidates, look for animators who can speak fluently about these principles and demonstrate them in their portfolio work.

Beyond technical skill, the best animation experts are strong visual storytellers. They understand pacing, know how to guide a viewer’s eye across the screen, and can translate abstract ideas into clear, engaging visuals. This is especially important for explainer videos and marketing animations, where the goal is to communicate a specific message quickly and memorably.

The Different Types of Animation Experts You Might Need

Animation is a broad field, and “animation expert” can mean very different things depending on the style and complexity of your project. Understanding the different specializations will help you hire the right person or team for your specific needs.

2D Character Animators — These specialists bring flat, illustrated characters to life with fluid movement and expressive performance. They’re ideal for explainer videos, brand mascot animations, storytelling content, and educational videos.

3D Animators — 3D animation experts work in three-dimensional space, creating assets that can be rotated, lit, and rendered from any angle. They’re commonly used for product visualization, architectural walkthroughs, medical animations, and high-production-value brand films.

Motion Graphics Designers — Motion graphics experts specialize in animating text, data, icons, and abstract shapes rather than characters. If your project involves infographics, data visualization, lower-thirds, or kinetic typography, a motion graphics specialist is the right hire.

Storyboard Artists — Before a single frame of animation is produced, a storyboard artist maps out the visual flow of the video scene by scene. Hiring an experienced storyboard artist early in the process can save significant time and money by resolving creative questions before production begins.

Concept Artists and Character Designers — These experts develop the visual style, character designs, and overall aesthetic of an animated video. Their work forms the visual foundation that all subsequent animation is built upon.

Compositors — Compositors are specialists who combine multiple visual elements — animation, live footage, backgrounds, effects, and typography — into cohesive final frames. They’re particularly valuable on complex projects that blend animation styles or integrate with live-action footage.

Understanding which type of animation expert your project actually requires prevents you from overpaying for skills you don’t need or, worse, hiring someone whose specialization doesn’t match your project’s demands.

Red Flags to Watch for When Hiring Animation Experts

Knowing what to look for in a great animation expert is important — but knowing what warning signs to avoid is equally valuable. Here are some common red flags that should give you pause during the hiring process:

A portfolio with only one style — Skilled animation experts can typically adapt to different visual styles and client needs. If every piece in a candidate’s animation portfolio looks nearly identical, they may struggle to execute your specific creative vision.

Vague timelines and deliverables — Professional animation experts should be able to give you a clear production schedule broken into milestones. Vague answers like “it depends” without any further clarification suggest a lack of production planning experience.

No revision process — Any reputable animation expert or studio will have a defined revision process built into the project workflow. If a candidate doesn’t mention revisions or seems resistant to the idea, that’s a significant concern. Video Igniter offers unlimited revisions for certain projects.

Unusually low pricing — Animation is a time-intensive craft. Quotes that seem dramatically below market rates often indicate corners will be cut somewhere — whether in the quality of assets, the time spent on revisions, or the overall polish of the final product.

Poor communication during the inquiry stage — How an animation expert communicates before you hire them is a preview of how they’ll communicate throughout production. Slow responses, unclear answers, or a dismissive attitude during the sales process tend to get worse once the contract is signed.

How to Write a Creative Brief That Animation Experts Actually Love

One of the most impactful things you can do before hiring animation experts is to prepare a thorough creative brief. A well-written brief saves time, reduces miscommunication, and helps animators produce work that hits the mark on the first draft rather than after multiple costly revision rounds.

An effective creative brief for an animated video project should include:

Project overview — A short summary of your company, what the video is for, and where it will be used (website, social media, trade show, internal training, etc.).

Target audience — Describe who will watch the video. Include demographic details, what they care about, and what you want them to think, feel, or do after watching.

Key message — Identify the single most important thing the video needs to communicate. Animation experts work best when they have a clear, focused message to build around rather than a long list of talking points.

Tone and style — Describe the emotional tone you’re going for (professional, playful, inspiring, urgent) and provide visual references or examples of animation styles you like. Reference videos are especially helpful for communicating style preferences that are hard to describe in words.

Script or talking points — If you have an existing script, include it. If not, provide bullet points covering the information the video needs to convey and note whether you need scriptwriting help.

Brand guidelines — Share your brand’s color palette, typography, logo files, and any visual style rules the animation needs to follow.

Video length — Provide your target video length. Most marketing explainer videos fall between 60 and 90 seconds, though the right length depends on the complexity of your message and where the video will be distributed.

Timeline and budget — Be transparent about your deadline and your budget range. Animation experts can make much better recommendations about what’s achievable when they understand both constraints upfront.

Questions to Ask Animation Experts Before You Hire Them

The interview stage is your opportunity to assess not just the skills of an animation expert, but also whether they’ll be a good collaborative partner throughout the production process. Here are some questions worth asking:

• Can you walk me through your typical production process from kickoff to final delivery?
• How do you handle feedback and revision requests mid-production?
• Have you worked on projects in our industry before, and can you share relevant samples?
• Who specifically on your team will be working on our project?
• What does your handoff process look like — what file formats and resolutions will we receive?
• How do you handle situations where a project runs over schedule or over budget?
• What information do you need from us to get started as quickly as possible?

The answers to these questions will reveal a great deal about an animation expert’s professionalism, experience, and communication style — all of which matter just as much as the quality of their animation portfolio when it comes to successfully completing a video project.

Still have questions about finding & hiring animation experts?

Do you have a question about animation experts that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you’re in search of a top-notch animation studio in Seattle, look no further than Video Igniter Animation. As a leading Seattle animation studio, Video Igniter has established themselves as the go-to choice for businesses and individuals looking to create captivating and high-quality animated videos. In this article, we will explore why Video Igniter Animation is the best studio to hire for your next animated video project.

Expertise in Animation

Video Igniter Animation boasts a team of highly skilled and experienced animators who are well-versed in the art of telling stories with animation. Whether you need a 2D, 3D, or motion graphics animation, our talented team has the expertise to bring your vision to life. With a keen eye for detail and a deep understanding of animation principles, Video Igniter creates animations that are visually stunning, engaging and crafted to help support your business objectives and communication goals.

Extensive Portfolio of Successful Projects

One of the key reasons to hire Video Igniter Animation is our extensive portfolio of successful animation projects. Our past work showcases our ability to handle a wide range of client requirements while delivering exceptional results. By reviewing our portfolio, you can gain insight into our range of animation capabilities, production quality, and versatility, ensuring your video aligns with your project goals.

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Customized Approach

Video Igniter understands that every project is unique and requires a customized approach. Our team takes the time to understand your specific needs, goals, target audience and vision for your animated video. By collaborating closely with you throughout the production process, Video Igniter ensures that the final draft exceeds your expectations. Our commitment to client satisfaction is evident in our ability to tailor animations to match your brand identity and convey your message effectively.

Attention to Detail

When it comes to animation, attention to detail is crucial. Video Igniter prides itself on its meticulous approach to every project. From character design to motion and timing, we pay careful attention to every aspect of your animated video. This attention to detail results in animations that are not only visually appealing but also convey the desired message with precision and impact.

Unlimited Revisions

Nobody likes unexpected production costs. That’s why we decided simple and standard animation projects include unlimited revisions. That means we’ll revise your script, storyboard, voiceover, soundtrack, illustrations and animations an unlimited number of times at no extra cost – until you’re absolutely thrilled with them.

Cutting-Edge Technology and Tools

To deliver top-quality animations, Video Igniter utilizes cutting-edge technology and tools. We stay up to date with the latest advancements in animation software to ensure that our animations are of the highest standard. By harnessing the power of technology, we can create animations that are visually stunning, seamless, and immersive. Use of technologies to streamline the production experience also enable us to speed up production and lower your video production costs.

Competitive Pricing and Timely Delivery

Video Igniter understands the importance of delivering value for your investment. We offer competitive pricing options that cater to various budgets without compromising on the quality of our work. Moreover, we prioritize timely delivery, ensuring that your project is completed within the agreed-upon timeline. Our commitment to professionalism and efficiency sets us apart from other Seattle animation studios.

Seattle Animation Studio Production Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Why Choose a Seattle Animation Studio Over a Remote or Overseas Provider?

With so many animation options available online, you might wonder whether it matters where your animation studio is located. For many businesses, the answer is a resounding yes — and here’s why partnering with a Seattle animation studio like Video Igniter offers distinct advantages over generic remote platforms or overseas production houses.

Cultural and Market Alignment: Seattle is home to some of the world’s most sophisticated technology companies, innovative startups, and discerning consumer brands. A Seattle animation studio understands the business culture, communication standards, and audience expectations that matter most to Pacific Northwest companies — and to the national and global markets they serve. That cultural fluency shows up in the final product.

Time Zone Compatibility: Working with an overseas animation studio often means delayed feedback loops, miscommunication over asynchronous messages, and the frustration of waiting overnight for simple revisions. A Seattle animation studio operates in your time zone, making real-time collaboration natural and efficient.

Accountability and Relationship Building: There is real value in knowing your animation partner is based in the same country, operates under the same business norms, and stands behind their work with genuine accountability. Video Igniter has built lasting relationships with clients across industries precisely because of this commitment to transparent, professional communication.

If you’re weighing your options for an animation partner, reach out to the Video Igniter team for a no-pressure consultation — we’re happy to show you what a Seattle animation studio can do for your brand.

Industries Video Igniter’s Seattle Animation Studio Serves

One of the hallmarks of a truly capable Seattle animation studio is the ability to adapt to the communication needs of diverse industries. Video Igniter has produced animated videos for clients spanning a wide range of sectors, including:

Technology and SaaS: Seattle’s tech ecosystem is world-class, and the demand for clear, compelling product explainer videos is constant. Animated videos are uniquely suited to demonstrating software interfaces, explaining complex workflows, and making abstract technology concepts tangible for buyers and investors alike.

Healthcare and Life Sciences: Medical and healthcare organizations need to communicate complex clinical information to patients, providers, and regulators. Animation allows sensitive or technically dense content to be presented clearly and accessibly, without the limitations of live-action medical footage.

Finance and Fintech: Whether explaining investment products, cryptocurrency platforms, or insurance offerings, animated video simplifies financial concepts and builds trust with audiences who might otherwise find the subject matter intimidating.

E-Commerce and Consumer Brands: Product demo animations, brand story videos, and animated social media ads help consumer brands stand out in crowded digital marketplaces. A Seattle animation studio with e-commerce experience knows how to craft visuals that drive purchase intent.

Education and Nonprofits: Educational institutions and nonprofit organizations use animated video to communicate mission, impact, and instructional content in formats that resonate with modern audiences across all age groups.

Real Estate and Architecture: 3D animated walkthroughs and architectural visualization videos allow developers and agents to showcase properties and designs before they are built — a capability that has become increasingly essential in competitive real estate markets.

No matter your industry, Video Igniter brings specialized creative experience to every project. Contact us to discuss how our Seattle animation studio can serve your specific sector.

What to Look for When Hiring a Seattle Animation Studio

Not all animation studios are created equal. If you are evaluating multiple providers, here are the key criteria to assess before making your decision:

Portfolio Depth and Variety: A strong Seattle animation studio should be able to show you examples across multiple animation styles — 2D character animation, motion graphics, 3D rendering, whiteboard animation, and more. A narrow portfolio may indicate limited creative range.

Script and Storyboard Capabilities: Animation is only as good as the story it tells. Look for a studio that employs or works with professional scriptwriters and storyboard artists, not one that asks you to provide a finished script as a starting point. The best studios help you develop your message from the ground up.

Clear Revision Policies: Surprises in billing are frustrating and erode trust. Before signing with any Seattle animation studio, understand exactly what is included in the base price and what triggers additional charges. Video Igniter’s unlimited revision policy on simple and standard projects exists specifically to eliminate this anxiety.

Communication and Project Management: How responsive is the studio during the sales process? That responsiveness is a preview of how they will communicate throughout production. Look for a studio that assigns a dedicated point of contact and provides regular production updates.

Post-Production Support: Producing the video is only part of the job. Ask whether the studio offers support with video optimization, hosting recommendations, distribution strategy, and performance tracking. A full-service Seattle animation studio should be a long-term partner, not just a vendor.

Client References and Testimonials: Verified client testimonials from recognizable organizations carry significant weight. Look for reviews that speak to the studio’s communication quality, creative problem-solving, and ability to meet deadlines — not just the visual output.

Video Igniter checks every one of these boxes. If you’d like to speak with past clients or review additional production samples, just ask — we’re proud of the relationships we’ve built and happy to connect you with references.

Seattle’s Creative Economy and the Rise of Animated Content

Seattle has long been recognized as one of the most creatively vibrant cities in the United States. Home to globally influential companies across technology, aerospace, retail, and entertainment, the city has cultivated a rich ecosystem of creative talent — and animation is one of the disciplines that has flourished here.

The demand for animated content in Seattle has grown significantly in recent years, driven by several converging trends. The explosive growth of streaming platforms and digital advertising has created an enormous appetite for video content across all formats. Meanwhile, the concentration of technology companies in the greater Seattle area has accelerated the need for product explainer videos, investor pitch animations, and customer education content.

Remote and hybrid work culture has also shifted how companies communicate internally and externally. Animated video has stepped into the gap left by in-person presentations and live events, giving organizations a scalable way to deliver consistent, high-quality messaging to distributed audiences.

For businesses operating in this environment, partnering with a Seattle animation studio that understands the local market — while also having the infrastructure to serve clients nationally and globally — is a meaningful competitive advantage. Video Igniter was built for exactly this moment.

Frequently Asked Questions About Working With a Seattle Animation Studio

How long does it take to produce an animated video? Production timelines vary depending on the complexity and length of the video, but most standard animated explainer videos are completed within four to eight weeks from project kickoff. Video Igniter will provide a clear timeline estimate during the quoting process so you can plan your campaign accordingly.

Can I provide my own script or voiceover? Yes. While Video Igniter’s team can develop your script and source professional voiceover talent, clients who prefer to supply their own creative assets are welcome to do so. The production process is designed to be flexible around your needs.

What file formats will I receive for my finished video? Video Igniter delivers final videos in high-resolution formats suitable for web, broadcast, and social media distribution. If you have specific technical requirements — such as formats optimized for LinkedIn, YouTube, or internal LMS platforms — let the team know at the start of production.

Do you work with clients outside of Seattle? Absolutely. While Video Igniter is proudly based in Seattle, the online production platform is designed to support seamless collaboration with clients anywhere in the United States and internationally. Many of Video Igniter’s clients have never set foot in Seattle — and they receive the same quality and service as those in the local market.

What is the minimum budget to work with a Seattle animation studio like Video Igniter? Video Igniter offers competitive pricing across a range of budget levels. The best way to understand pricing for your specific project is to request a quote or schedule a call with the production team.

Have more questions that aren’t answered here? Reach out directly — the Video Igniter team responds promptly and will make sure you have everything you need to make a confident decision.

Seattle Animation Studio Production Resources

The following articles are popular among people reading about Seattle animation studios:

Read The 2D Animation Studio FAQ

How To Work With A 3D Animation Studio

How To Work With The Best Animation Studio For Your Project?

Everything You Need To Know About 3D Animation Studios

What Is An Explainer Video Studio?

Seattle Animation Studio Client Testimonials and Reviews

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“I was refused by other websites as my video was too complex for their abilities or I could not afford our local animation agencies. I was devastated searching through internet what to do … I found exactly what I needed: customized animation production with lots of options, absolutely fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome MD – Bioresona

Get A Quote From A Seattle Animation Studio

Click here to get a quote from our production team.

Seattle Animation Studio Wrap Up

Video Igniter Animation is the best Seattle animation studio for your next animated video project. With our decade+ of expertise, extensive portfolio, customized approach, attention to detail, cutting-edge technology, competitive pricing, and timely delivery, we excel in creating animations that captivate audiences and deliver your message effectively.

Still have questions about Seattle animation studios?

Do you have a question about Seattle animation studios that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

If you’re looking for an explainer video company to make an explainer video, we make those too!

Need help syndicating your animated video? Ask us about video promotion.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Ready To Hire a Seattle Animation Studio? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Are you looking for an animated explainer video maker to help you create a custom animated video? If so, you’re in the right place!

Animated explainer videos have become an essential tool for B2B marketers to communicate their brand message, product features, and services in an engaging and effective way. With the rise of video marketing, animated explainer video makers have become an increasingly popular choice among businesses to create high-quality videos quickly and easily. In this blog post, we will cover everything you need to know about animated explainer video makers, including their benefits, how much they cost, and the best tools to use.

Examples of Animated Explainer Videos That Video Igniter Can Make For You

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our demo reels and price sheet.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What is an animated explainer video maker?

An animated explainer video maker is a tool that enables you to create animated videos using pre-built templates, characters, and backgrounds. With an animated explainer video maker, you can create professional-looking videos that explain your product or service, showcase your brand, and convey your message to your target audience. These tools are designed to be user-friendly and require no prior experience in animation or video production.

What are the best animated explainer video makers?

There are several animated explainer video makers available in the market. Here are some of the best tools that you can use to create your own animated explainer videos:

1. Powtoon is a popular animated explainer video maker that offers a wide range of templates, characters, and backgrounds. With Powtoon, you can create explainer videos, product demos, and marketing videos quickly and easily.

2. Wideo is a powerful animated explainer video maker that enables you to create professional-looking videos using pre-built templates, characters, and backgrounds.

3. Animaker is a cloud-based animated explainer video maker that offers a wide range of features, including pre-built templates, characters, and backgrounds. With Animaker, you can create videos in different styles, including live action videos, 2D animation, and kinetic typography animation.

4. Video Igniter is a done-for-you animated video production service. Describe the video you want and Video Igniter’s team of professional animators creates a custom animated video for you. You don’t need to have any video experience. Just provide feedback when Video Igniter shares parts of your video; Video Igniter does the rest of the work for you.

Pros and Cons of Using an Animated Explainer Video Maker

Using an animated explainer video maker comes with several benefits and drawbacks. Here are some pros and cons you should consider before using an animated explainer video maker:

Pros:

• Quick and easy: With an animated explainer video maker, you can create professional-looking videos quickly and easily without any prior experience in animation or video production.
• Cost-effective: Animated explainer video makers are more cost-effective than hiring a professional animator or video production company.
• Customizable: Most animated explainer video makers offer a wide range of templates, characters, and backgrounds that you can modify to fit the visual style of your brand.

Cons:

• Limited customization: While most animated explainer video makers offer a wide range of templates, characters, and backgrounds, your video may end up looking similar to other videos created with the same tool. Since everyone is using the same sets of pre-created characters, know that other companies are also featuring that same character in their company branded videos.
• Lack of control: When you use an animated explainer video maker, you have limited control over what you can and can’t animate, which can result in a video that doesn’t fully meet your expectations.
• Learning curve: While animated explainer video makers are designed to be user-friendly, there is still a learning curve involved. Expect it to take you a few days to figure out how to make your first video.

What does it cost to use an animated explainer video maker?

The cost of using an animated video maker depends on the tool you choose and the features you need. Most animated explainer video makers offer subscription plans that range from basic to premium. Here are some of the popular animated explainer video makers and their pricing (as of June 2023):

• Powtoon offers subscription plans that range from $15 to $190 per month.
• Wideo offers subscription plans that range from $0 to $199 per month.
• Animaker offers subscription plans that range from $19 to $79 per month.
• Video Igniter charges based on the length of content we produce for you. Current price sheet here.

How do you use an animated explainer video maker?

Using an animated explainer video maker is a simple process that involves the following steps:

Choose a template

Most animated explainer video makers offer a wide range of templates that you can choose from. Choose a template that best fits your brand and message.

Customize your video

Once you have chosen a template, you can customize it by adding text, images, and other elements to the video.

Choose characters

Most animated explainer video makers offer a wide range of characters that you can choose from. Choose characters that best fit your brand and message.

Add a voiceover, music and sound effects

You can add a voiceover, music and sound effects to your video to make it more engaging and entertaining.

Preview and publish

Once you have customized your video, preview it to make sure everything looks good. Once you are satisfied with your video, publish it to your website, social media channels, or other marketing channels.

How do you make a custom animated explainer video?

If you want to create a custom animated video that stands out from the crowd, you can hire a professional animator or a video production company. Here are some steps involved in creating a custom animated video:

Develop a script

The first step in creating a custom animated video is to develop a script that outlines your brand message and the key points you want to convey in your video.

Download Video Igniter’s Free Script Writing Template

Create storyboards

Once you have a script, you can create storyboards that outline the visual elements of your video. Storyboards are a series of sketches that show the action and movement in each scene of your video.

Download Video Igniter’s Free Storyboard Template

Choose a style

There are several styles of animation, including 2D animation, 3D animation, whiteboard animation, and stop-motion animation. Choose a style that best fits your brand and message.

Create the illustrations

Once you have your script, storyboards, and style, you can start creating the illustrations for your animation. This process involves creating the characters, backgrounds, and other visual elements of your video. Our team will create all the art and give you a chance to review it before approving it for production.

Animate

After everything is approved, it’s time for us to animate and create the first draft of your explainer video.

Add music and sound effects

Once the first draft of the animation is complete, we’ll add music and sound effects to make it more engaging and entertaining.

Preview and publish

Now that you have the complete first draft of your custom animated video, preview it to make sure everything looks good. If there are any revisions requests, send them over to our team and we’ll make the edits. Once you are satisfied with your video, syndicate your video online: publish it to your website, social media channels, and other marketing channels.

How To Choose The Right Animated Explainer Video Maker For Your Business

Not all animated explainer video makers are created equal. While many tools promise fast, affordable results, the right choice depends on your goals, timeline, and the level of quality your brand requires.

At a high level, there are three main options:

• DIY animated explainer video maker tools (template-based platforms)
• Freelancers or small creative teams
• Full-service animation studios

DIY tools are great for speed and affordability—but they often rely on pre-made templates, limited character options, and generic visuals. This can make your video feel similar to others in your industry.

Freelancers offer more customization, but quality and reliability can vary widely depending on experience and availability.

Full-service animation studios (like Video Igniter) provide the highest level of customization, creative direction, and production quality—especially if your goal is to stand out, increase conversions, or explain something complex.

If your brand positioning matters—or if your product is nuanced—it’s often worth investing in a custom animated explainer video instead of relying solely on a basic video maker.

What Makes A High-Converting Animated Explainer Video?

An animated explainer video maker is just a tool. What really drives results is how the video is crafted.

High-performing explainer videos typically include:

1. A Strong Hook (First 5–10 Seconds)

Your video needs to immediately capture attention. This could be:

• A bold statement
• A relatable problem
• A surprising statistic

Without a strong opening, viewers are likely to drop off early—especially on social media or landing pages.

2. Clear Problem → Solution Structure

The most effective explainer videos follow a simple storytelling framework:

• Identify the problem
• Agitate the pain point
• Introduce your solution
• Show how it works
• End with a clear call to action

This structure helps viewers quickly understand why your product matters.

3. Visual Clarity Over Complexity

Animation gives you unlimited creative freedom—but more isn’t always better.

Simple, focused visuals that reinforce the narration outperform cluttered scenes. As noted in video marketing best practices, animated explainers work because they simplify complex ideas into easy-to-understand visuals.

4. Professional Voiceover & Sound Design

Audio quality has a massive impact on perceived production value. Even the best visuals can feel amateurish if paired with poor voiceover or mismatched music.

5. A Clear Call-To-Action (CTA)

Every explainer video should guide viewers toward the next step:

• Book a demo
• Sign up
• Contact your team
• Learn more

Without a CTA, you risk losing the momentum your video builds.

Animated Explainer Video Maker Use Cases (That Drive ROI)

Here are some of the most common—and highest ROI—use cases:

SaaS & Tech Product Demos

Animated explainer videos are ideal for software products that are difficult to visualize. Instead of showing complex UI flows, animation simplifies the experience into a clear narrative.

Startup Fundraising & Pitch Videos

Startups use explainer videos to communicate their vision quickly to investors. A polished animation can make your pitch more memorable and easier to understand.

Homepage Conversion Videos

Placing an explainer video on your homepage can significantly increase conversion rates by helping visitors understand your value proposition faster.

Paid Ads & Social Media Campaigns

Short-form animated videos perform well in paid campaigns because they capture attention and deliver information quickly.

Training & Internal Communications

Animation is also highly effective for onboarding, training, and internal messaging—especially when explaining processes or abstract concepts.

SEO Tip: Why “Custom” Animated Videos Often Outperform Templates

From an SEO and conversion standpoint, custom animated videos often deliver stronger long-term results than template-based videos.

Here’s why:

• Higher engagement rates → Longer time on page (good for SEO)
• Better brand differentiation → Lower bounce rates
• Improved clarity → Higher conversion rates
• Unique content → More likely to be shared and linked to

Search engines increasingly prioritize content that demonstrates experience, expertise, authority, and trust (E-E-A-T). A custom animated explainer video reinforces all four by showcasing your brand in a polished, professional way.

Common Mistakes To Avoid When Using An Animated Explainer Video Maker

Even with the best tools, there are a few pitfalls that can reduce the effectiveness of your video:

Overloading the Script

Trying to fit too much information into a 60–90 second video can overwhelm viewers. Focus on one core message.

Ignoring Brand Consistency

Using mismatched colors, styles, or tone can make your video feel disconnected from your brand identity.

Choosing Style Over Substance

Flashy animation doesn’t matter if the message isn’t clear. Story always comes first.

Skipping Strategy

Before creating your video, define:

• Who your audience is
• What problem you’re solving
• What action you want viewers to take

Without this clarity, even a well-produced video may underperform.

The Future of Animated Explainer Video Makers (AI + Custom Hybrid)

The landscape of animated explainer video makers is evolving quickly—especially with the rise of AI-powered tools.

Today, some platforms can generate basic animated videos from a script in minutes.

While these tools are improving, they still have limitations:

• Generic visuals
• Limited storytelling nuance
• Lack of brand-specific customization

This is why many businesses are adopting a hybrid approach:

• Use AI or templates for rapid prototyping
• Upgrade to custom animation for final production

This approach balances speed with quality—and ensures your final video actually stands out.

When Should You Upgrade From A DIY Video Maker?

If you’re currently using an animated explainer video maker, here are signs it may be time to upgrade:

• Your video looks similar to competitors
• You’re not seeing strong conversion results
• Your product is complex and hard to explain
• You want to elevate your brand perception
• You need a video for high-stakes use (ads, pitch, homepage)

At this stage, investing in a custom animated explainer video can unlock significantly better performance.

Ready To Create A High-Quality Animated Explainer Video?

If you’re exploring animated explainer video maker tools, you’re already on the right track.

But if you want a video that’s fully customized to your brand, designed to convert, and built to stand out—working with a professional animation team can make all the difference.

At Video Igniter, we handle everything—from scriptwriting and storyboarding to illustration, animation, and sound design—with unlimited revisions to ensure your video turns out exactly how you want.

If you’d like help creating a custom animated explainer video, you can request a quote or schedule a call to discuss your project.

Still have questions about animated explainer video makers?

Do you have a question about using an animated explainer video maker that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Animated videos are more popular than ever, and it’s easy to see why. They’re engaging, informative, and can help you tell your brand’s story in a way that’s easy to understand and remember. But creating an animated video requires a unique set of skills, and it can be challenging to find and hire the right animator for your project. In this article, we’ll guide you through the process of hiring animators, from defining your needs to evaluating candidates and selecting the right one.

Hire Video Igniter’s Animators To Create Videos Like These

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the demo reel below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Step 1: Define Your Needs

The first step in hiring an animator is to define your needs. What type of video do you want to create? What is your budget? Do you need help with the script or storyboarding? Once you have a clear idea of what you want to achieve with your video, you can start to look for animators who specialize in that area.

Step 2: Research Animators & Evaluate Their Skills

The next step is to research animators who have experience in your industry and can deliver the results you’re looking for. You can start by searching for animators online, reading reviews and testimonials, and checking out their portfolio. You can also ask for recommendations from colleagues and industry groups.

Step 3: Get Quotes From Animators You Want To Hire

Once you’ve found a few animators that meet your criteria, it’s time to get quotes for your video project. Be clear about your project requirements and budget so that you can get an accurate quote. Don’t be afraid to negotiate or ask for a sample of their work before committing to a contract.

Deep Dive: Learn how much does it cost to hire an animator.

Step 4: Sign a Contract Before Hiring An Animator

Before you hire an animator, it’s important to sign a contract that outlines the scope of the project, timelines, and payment terms. Make sure you have a clear understanding of what the animator will deliver and when. This will help avoid any misunderstandings or disagreements down the line.

Types of Animators You Can Hire

Not all animators have the same skill set. Before you start searching, it helps to understand the different types of animators available so you can match the right talent to your project.

2D Animators These artists work in two-dimensional space, creating flat or stylized visuals that range from simple motion graphics to expressive character animation. 2D animation is the most common style for explainer videos, social media content, and brand storytelling. Within 2D, there are further specializations — some animators focus on frame-by-frame illustration, others on rigged character animation, and others on motion graphics and typography.

3D Animators 3D animators build and move objects in a three-dimensional digital environment. This style is common in product visualization, architectural walkthroughs, medical animations, and cinematic content. 3D work requires proficiency in software like Blender, Cinema 4D, or Maya and typically commands higher rates than 2D.

Motion Graphics Designers Motion graphics artists animate text, shapes, icons, and data visualizations. This style is ideal for corporate presentations, data-driven explainers, and broadcast graphics. If your video is more informational than character-driven, a motion graphics specialist may be the right hire.

Whiteboard Animators Whiteboard animation simulates a hand drawing images on a white background. It’s a popular style for educational content and training videos. While it looks simple, quality whiteboard animation still requires skilled illustration and timing.

Stop Motion Animators Stop motion involves photographing physical objects frame by frame to simulate movement. This style is a niche specialty and less common for marketing videos, but it creates a distinctive, tactile aesthetic that stands out.

Knowing which type you need before you start hiring will save you significant time filtering through portfolios and candidates who aren’t the right fit.

Where to Find Animators to Hire

Once you know what type of animator you need, the next question is where to find them. Here are the most effective channels:

Freelance Platforms Sites like Upwork, Fiverr, and Freelancer host thousands of animators at every price point and skill level. These platforms make it easy to review animation portfolios, read client reviews, and get quotes quickly. The tradeoff is that quality varies widely, and vetting takes time.

Animation Studios Hiring a full-service animation studio means you’re getting a team — a project manager, scriptwriter, storyboard artist, animator, and sound designer — rather than a single individual. Studios are ideal for larger or more complex projects where coordination and consistency matter.

LinkedIn LinkedIn is underused for finding animation talent. Searching for animators by skill, location, and industry experience can surface professionals who aren’t actively advertising on freelance platforms. It’s also easier to verify their professional background and mutual connections.

Dribbble and Behance These design portfolio platforms are excellent for discovering animators with strong visual styles. Many professionals post their best work here, making it easier to evaluate creative fit before reaching out.

Referrals Asking peers, marketing colleagues, or industry contacts for animator recommendations is still one of the most reliable methods. A referred animator comes with a built-in trust signal — someone you know has already vetted their reliability and output quality.

Red Flags to Watch for When Hiring an Animator

Knowing what to avoid is just as important as knowing what to look for. Watch out for these warning signs during your search:

No original portfolio work — If an animator can’t show you samples of completed client projects or personal work, that’s a significant concern. Generic demo reels pulled from templates don’t demonstrate real production capability.

Vague pricing — Animators who refuse to provide a written quote or give only verbal estimates with no itemized breakdown create risk for budget overruns. Always get pricing in writing.

No contract offered — A professional animator or studio will expect a contract. If someone resists formalizing the agreement, walk away.

Overpromising on timelines — Quality animation takes time. An animator who promises a two-minute fully custom video in three days is either planning to use templates or will deliver substandard work.

Poor communication during inquiry — How an animator communicates before you hire them is usually how they’ll communicate during production. Slow responses, vague answers, or difficulty understanding your brief are early warning signs.

Freelance Animator vs. Animation Studio: Which Should You Hire?

One of the most common decisions when hiring for animation is choosing between an individual freelancer and a full-service studio. Here’s how to think through it:

Hire a freelance animator if:

• Your project is short (under 60 seconds) and stylistically straightforward
• You have a limited budget and can manage the production process yourself
• You already have a script, storyboard, and voiceover sorted
• You need flexibility and direct one-on-one collaboration

Hire an animation studio if:

• Your project is longer or involves multiple videos
• You want a managed process with clear milestones and accountability
• You need additional services like scriptwriting, voiceover casting, or sound design
• The video is a high-visibility asset where quality risk needs to be minimized

Neither option is universally better — it depends on your project scope, internal resources, and how much production management you’re willing to take on yourself.

How to Write a Strong Creative Brief for Hiring an Animator

The quality of your brief directly affects the quality of the quotes and work you receive. A strong creative brief covers:

Project overview — What is the video for? Where will it be used? What’s the primary goal — explain a product, drive signups, train employees?

Target audience — Who is watching? Describing your audience helps animators calibrate the tone, complexity, and visual style of their approach.

Animation style reference — Link to two or three examples of videos whose style you like. This is the single most useful thing you can include in a brief. It removes ambiguity and aligns expectations immediately.

Video length — Even a rough estimate (30 seconds, 60–90 seconds, 2 minutes) helps animators scope the work accurately.

Script and voiceover status — Let them know whether you have a finished script, a rough draft, or need the studio to write it from scratch.

Deadline — Be honest about your timeline. If it’s flexible, say so — it may reduce your cost.

Budget range — Sharing a budget range upfront filters out animators who can’t work within your parameters and saves everyone time. Animators who know your budget can also tailor their proposal to maximize what you get for the money.

What to Expect During the Animation Production Process

First-time clients are often surprised by how long animation takes and how many steps are involved. Here’s a typical production timeline so you know what to expect after hiring an animator:

Script Finalization — If the studio or animator is writing your script, this comes first. Expect one to two rounds of feedback before it’s locked.

Storyboard / Style Frames — The animator creates static visual frames showing how key moments in the video will look. This is your chance to confirm visual direction before any animation begins.

Animatic — Some studios create a rough animated version with placeholder audio to confirm timing and pacing before full production starts.

Voiceover and Sound Design — Voiceover is often recorded after the script is approved and then synced with the animation. Music and sound effects are added in the final stage.

Animation — The main production phase. Depending on complexity and length, this can take anywhere from one to six weeks.

Revisions and Final Delivery — After your review, the animator incorporates feedback and delivers final files, typically in MP4 format along with any agreed source files.

Understanding this process helps you set realistic internal deadlines and avoid pressuring your animator in ways that compromise quality.

Hiring Animator: Wrap Up

Hiring an animator is an important step in creating a successful animated video. By defining your needs, researching animators, evaluating their skills, getting quotes, and signing a contract, you can source the ideal animator for your next video project. Remember to take the time to explore your options before choosing an animation partner who can bring your vision to life and help you achieve your marketing goals.

Still have questions about hiring an animator?

Do you have a question about hiring an animator that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

SaaS Explainer Videos: The Complete Guide to Turning Complex Software Into Compelling Stories

If you’re marketing a SaaS product, you’ve likely faced a version of the same frustrating challenge: you know exactly what your software does and why it’s valuable, but when you try to explain it to a potential customer, their eyes glaze over somewhere between “cloud-based” and “automated workflow integration.”

This is where a SaaS explainer video becomes one of the most powerful tools in your marketing arsenal. Done right, a SaaS explainer video can communicate your product’s core value in under two minutes, dramatically improve conversion rates on your homepage, and help your sales team close deals faster. This guide covers everything you need to know — from what makes a great SaaS explainer to how to get one produced.

What Is a SaaS Explainer Video?

A SaaS explainer video is a short animated or live-action video that explains what a software-as-a-service product does, who it’s for, and why it’s better than the alternatives. Most SaaS explainer videos run between 60 and 120 seconds and follow a problem-solution narrative structure: here’s the pain your audience experiences, here’s how your product solves it, and here’s how they can get started.

What separates a SaaS explainer from a generic product demo or a feature tour is the emphasis on story over specifications. A feature tour walks viewers through a product’s functionality. A SaaS explainer video makes viewers feel the problem before introducing the solution — and that emotional connection is what drives conversions.

Animation is the dominant format for SaaS explainer videos, and for good reason. SaaS products often live entirely inside a screen, which makes them hard to visualize through traditional filming. Animation allows you to represent abstract concepts — automated data pipelines, permission hierarchies, real-time collaboration — in a visually intuitive way that no screen recording can match.

SaaS Explainer Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Why SaaS Companies Need Explainer Videos

The SaaS market is crowded. Across virtually every software category — project management, CRM, HR, cybersecurity, analytics — buyers are evaluating multiple vendors simultaneously. In that environment, the company that can communicate its value most clearly and memorably wins the consideration phase, regardless of how impressive its feature list is.

Here’s why a SaaS explainer video is particularly effective at doing that:

Visitors make decisions in seconds. Research consistently shows that website visitors decide within the first few seconds whether to stay or leave. A SaaS explainer video placed in the hero section of a homepage gives you the best possible chance of earning those seconds. Moving visuals and narration communicate faster than any headline or paragraph of text.

Software is abstract; animation makes it concrete. The challenge with selling software is that the product itself is invisible. You can show a dashboard, but a screenshot doesn’t convey the experience of using it. Animation solves this by letting you show the story of a user’s journey through your product — the friction before, the ease after — in a way that resonates emotionally.

Video drives measurable results. Adding a video to a landing page has been shown to increase conversion rates significantly across industries. For SaaS companies specifically, where the cost of acquiring a customer is high and the sales cycle can be long, improving top-of-funnel conversion by even a few percentage points has an outsized impact on revenue.

It arms your sales team. A great SaaS explainer video isn’t just a marketing asset — it’s a sales tool. Sales reps can share it before a demo call to warm up the prospect, embed it in proposals and follow-up emails, and use it to re-engage leads that have gone cold.

The Anatomy of an Effective SaaS Explainer Video

Not all SaaS explainer videos are created equal. The ones that convert share a specific structure and set of qualities. Here’s what separates a forgettable product video from one that genuinely moves the needle.

A Hook That Earns Attention in the First Five Seconds

The first few seconds of your SaaS explainer video are the most important. If you open with a company logo animation or a generic statement like “In today’s fast-paced business environment…”, you’ve already lost most of your audience.

The most effective hooks start with the problem — presented in a way that makes your target user lean in and think, “That’s exactly what I deal with.” A strong hook could be a visual metaphor showing the chaos of the status quo, a surprising statistic about how much time is wasted on the problem you solve, or a quick scene that dramatizes the frustration your product eliminates.

A Clear and Specific Value Proposition

Once you have the viewer’s attention, your SaaS explainer needs to deliver a single, clear answer to the question: what does this product do? Not a list of features — a distilled value proposition that a 10-year-old could repeat back to you.

This is harder than it sounds. Most SaaS companies have spent years building features and tend to want to include all of them in the explainer. Resist that impulse. The goal of a SaaS explainer video is not to explain everything — it’s to communicate enough to motivate the viewer to take the next step, whether that’s signing up for a free trial, booking a demo, or watching a more detailed product walkthrough.

A Relatable Main Character

The best SaaS explainer videos don’t talk about software — they tell the story of the person who uses it. Introducing a protagonist (a project manager, a small business owner, a customer success rep) who shares the viewer’s job title, challenges, and goals creates immediate identification. When the viewer sees themselves in the character, the product’s value becomes personal rather than abstract.

Visual Consistency with Your Brand

Your SaaS explainer video is often the first impression a potential customer has of your company. The visual style — character design, color palette, typography, illustration style — needs to feel like a natural extension of your brand identity. A mismatch between your polished website and a generic-looking template video creates a subtle but real sense of distrust.

Custom animation, produced by a studio that builds everything from scratch for your brand, produces a significantly stronger impression than a template assembled from stock elements. It also performs better: a video that looks distinctive is shared more, remembered longer, and associated more strongly with your brand in a buyer’s memory.

A Confident, Specific Call to Action

Every SaaS explainer video should end with a single, clear call to action. Not “learn more” or “find out how” — something specific: “Start your free 14-day trial,” “Book a 20-minute demo,” or “See how [Company Name] works for teams like yours.”

The call to action should match the viewer’s stage in the buying journey. If the video lives on a top-of-funnel blog post or a paid social ad, a low-friction CTA like a free trial signup makes sense. If it’s embedded in a sales proposal, a direct demo booking link is more appropriate.

Types of SaaS Explainer Videos

The term “SaaS explainer video” actually encompasses several distinct formats, each suited to a different use case and placement.

The Homepage Hero Explainer — This is the flagship SaaS explainer video, designed to live above the fold on your homepage or a key product page. It’s typically 60–90 seconds, covers the core problem-solution narrative, and ends with a clear CTA. This is the video that does the most heavy lifting for your brand — and the one worth investing the most in.

The Feature Spotlight Video — One or more shorter, more focused video(s) (usually 30–60 seconds) that dig into a single feature or use case. Feature spotlights are highly effective for email nurture sequences, specific landing pages, and in-app onboarding flows where you want to introduce a capability without overwhelming the user.

The Onboarding Explainer — After a user signs up, an onboarding explainer helps them understand how to get value from the product quickly. These videos reduce churn by bridging the gap between “I just signed up” and “I’m seeing real results.” They’re one of the most underrated uses of the SaaS explainer format.

The Comparison Video — Positioned against a named competitor or the “status quo” solution (spreadsheets, manual processes, etc.), comparison videos are highly effective for audiences in the evaluation stage. Animation makes it easy to visualize a side-by-side comparison without making the video feel like a legal liability.

The Social Media Explainer — A condensed version of the core SaaS explainer, designed for 15–30 second placements on LinkedIn, YouTube, Instagram, and TikTok. These videos prioritize a single “aha moment” over comprehensive explanation, with captions baked in to account for silent autoplay.

What to Expect When Producing a SaaS Explainer Video

If you’ve never commissioned an animated video before, the production process can feel opaque. Here’s a straightforward overview of what to expect when working with a professional SaaS explainer video studio.

Creative Brief and Script — Production begins with you providing a creative brief: your target audience, core message, desired tone, and any specific visual preferences. A good studio then writes a script that translates your product’s value into a story-driven narrative. This is the most important stage — getting the script right before a single frame is animated saves significant time and budget.

Storyboard and Visual Style — Once the script is approved, the studio creates a storyboard: a frame-by-frame plan of how the video will look. At the same stage, you’ll typically see concept art showing the visual style, character designs, and color palette. These are refined until they match your brand.

Voiceover and Sound Design — A professional voiceover artist records the narration, which is then paired with a music track and sound effects. The tone of the voiceover — friendly and casual versus authoritative and precise — should be consistent with your brand’s overall voice.

Animation and Delivery — The studio animates the illustrations against the approved storyboard, incorporating the voiceover and sound design. Most professional studios offer revision rounds at each stage so you maintain control over the final output.

The full production timeline for a 60–90 second SaaS explainer video typically runs 4–8 weeks with a professional studio. Rush delivery options are sometimes available for time-sensitive launches.

How to Get the Most Out of Your SaaS Explainer Video

Producing a great video is only half the equation. Where and how you deploy it determines how much return you get on the investment.

Place your SaaS explainer on your homepage above the fold — this is consistently the highest-ROI placement for any video asset. Embed it in outbound sales emails and follow-up sequences. Use a shortened version as a pre-roll YouTube ad or a paid LinkedIn video targeting your ideal buyer profile. Include it in your help center and onboarding flow to accelerate new user activation. Share it on social media regularly, not just at launch — animated explainers have long shelf lives and continue generating attention months after initial publication.

If your product evolves significantly or you enter a new market segment, consider producing a refreshed version of your SaaS explainer rather than letting an outdated video represent your current product. A video that no longer matches your product or messaging can actually hurt conversion by creating confusion.

Choosing a SaaS Explainer Video Studio

The quality of your SaaS explainer is directly tied to the quality of the studio you work with. Here’s what to look for:

A strong portfolio of SaaS or B2B tech work is the most important qualifier. A studio that has successfully explained complex software products before understands the unique challenges of the format — abstract concepts, invisible products, technical audiences — and knows how to overcome them.

Scriptwriting capability is essential. Animation is a visual craft, but a SaaS explainer video lives or dies on its script. Choose a studio that has experienced writers on staff who specialize in SaaS and technology marketing, not just visual designers.

Full-service production — script, storyboard, illustration, animation, voiceover, and sound design handled under one roof — simplifies the process enormously and produces more cohesive results than coordinating multiple freelancers.

Revision policies matter. Look for a studio that offers revision rounds at each production stage so you maintain creative control without costly last-minute overhauls.

Ready to Create Your SaaS Explainer Video?

A well-produced SaaS explainer video is one of the highest-leverage marketing investments a software company can make. It works on your homepage while you sleep, arms your sales team with a compelling first impression, and communicates your product’s value to anyone, anywhere, in under two minutes.

Video Igniter has produced custom animated SaaS explainer videos for companies ranging from early-stage startups to Fortune 500 enterprises. Our team of animators, writers, and audio specialists creates 100% custom videos — no templates, no generic stock assets — tailored to your brand, your audience, and your conversion goals.

Get a custom quote for your SaaS explainer video or schedule a call with our production team to discuss your project.

Frequently Asked Questions About SaaS Explainer Videos

How long should a SaaS explainer video be? Most SaaS explainer videos perform best at 60–90 seconds. This is enough time to establish the problem, introduce the solution, highlight two or three key benefits, and deliver a call to action. Going beyond 2 minutes risks losing audience attention; going under 45 seconds often leaves the value proposition underdeveloped.

How much does a SaaS explainer video cost? Cost varies widely based on animation style, length, and the studio you work with. Template-based tools can produce something for a few hundred dollars, but the result will look generic. Professional custom animation from a studio with SaaS experience typically ranges from a few thousand dollars for a simple 2D explainer to significantly more for complex 3D or highly detailed animation. Request pricing from Video Igniter here.

Do I need to provide a script? Not necessarily. A full-service studio like Video Igniter handles scriptwriting as part of the production process. You provide a creative brief covering your target audience, core message, and desired tone — the production team handles the rest.

Should my SaaS explainer video be animated or live-action? Animation is almost always the better choice for SaaS products. It makes abstract concepts visual, avoids the need for expensive filming setups, ages better than live-action footage (which can feel dated quickly), and is significantly easier to update or translate into other languages.

How do I measure the performance of my SaaS explainer video? Track completion rate (what percentage of viewers watch to the end), engagement rate on social platforms, and — most importantly — the conversion rate of the page or campaign where the video is deployed. If your homepage has a free trial signup CTA alongside the video, a simple A/B test comparing conversion rates with and without the video is the clearest measure of impact.

Still have questions?

Do you have a question about making a SaaS explainer video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

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