FAQ: How To Hire And Work With An Animation Studio

Do you want to hire an animation studio but aren’t sure how to get started? Video Igniter’s FAQ about animation studios answers the most popular questions about hiring and working with an animation studio to create a custom animated video.

animation studio

This FAQ includes answers to questions like:

  • How much does it cost to hire an animation studio?
  • How long does it take an animation studio to create a video?
  • How do I work with an animation studio to create my video?
  • How can I save money on my production budget?
  • …and more!

Examples of Videos You Can Get From Video Igniter’s Animation Studio

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Why should I hire an animation studio instead of a freelancer?

Hiring a freelance 2D animator could save you some money on your production budget. However, there are a few strong reasons to consider hiring an animation studio over a freelancer for your project:

Industry Expertise

Animation studios are experts at creating beautiful animations, engaging stories, and managing production so that you don’t go over budget. It takes a team to do all of these well; not all freelancers are equipped to do all three. Some may only be good at creating beautiful illustrations or storytelling. Animation studios have an abundance of all the skills needed to successfully complete your animated video project.

Variety of styles

Typically, freelance animators specialize in a narrow range of animated visual styles they can produce. Animation studios are made of a large pool of talented animators that can work together to design and animate endless custom animated visual styles. If you are looking to create an animated video using a unique visual style, hire an animation studio (or VideoIgniter.com) to create your video.

Great for long projects

Animation studios are staffed with dozens, hundreds or thousands of animators and are well equipped to take on long, feature-length projects (30-90+ min). If you want to create a video more than a few minutes long, you should hire an animation studio. Otherwise, it will take the freelancer many months to complete your project.

Trust

animation studio trust

These days, most animated video projects are run virtually. You don’t need to physically be with the animation studio or freelancer to create the video. When it comes to working with someone virtually, trust matters. A freelancer is a lone wolf working by themselves; if they get sick or something happens in the middle of the project, there isn’t someone else there to jump in and keep the project going. Animation studios are staffed by large groups of people that can deliver on your project, even if some members of the project get sick. You can trust that an animation studio won’t ghost you in the middle of production; they will help you see the project through to the end.

Promotion

If you want help getting your animated ad in front of your target audience, some animation studios are capable of helping you with video marketing services.  Freelancers typically stay focused on production and are limited in their ability to advise the best ways to promote your video.

How to hire an animation studio?

how to hire an animation studio

Here are Video Igniter’s resources to help you find and hire the right animated video production company to produce your video’s ideal visual style, on time and within your budget:

How do you work with an animation studio to create a video?

The animated video production process usually looks like this:

Learn about the project -> Script -> Storyboard -> Illustrations -> VoiceOver -> Soundtrack -> Animation.

Let’s dive in for a deeper look at the animated video production process:

Learn about the project

animation studio questionnaire

Production typically starts with a questionnaire or a phone call to learn about the video you want the animation studio to create.  This is your opportunity to explain:

  • What information you want to convey in the video.
  • What visual style you want to use to create your animated video.
  • Who your target audience is and how to speak to them.

Script

animation studio script

Download Video Igniter’s Free Script Writing Template

Now that the animation studio understands what you want to convey in your animated video, they will develop the first draft of the script. You get an opportunity to review the script and request revisions before approving the script for production.

Storyboard

animation studio storyboard creation

Download Video Igniter’s Free Storyboard Template

The animation studio will turn your script into a storyboard so that the illustrators and animators know what to create. Each page includes a sentence from your script, a rough visual mockup of the scene, a list of instructions for the animators and a list of the assets needed to create that scene. You get a chance to review the storyboard and share your feedback before approving it for production.

Illustrations

After the storyboard is approved, the animation studio’s art director will develop concept art for your video.

animation studio concept art

Let them know which concept you like best + let them know if you want to refine the visual style at all. Then, the illustrators can create all of the art for your video to match that visual style. You’ll get a chance to review all the illustrations and request revisions before approving the art for production.

animation studio illustration

VoiceOver

The animation studio will audition multiple voiceover artists for each speaker in your video. Let them know which option(s) you like best so that they can get the full length voiceovers recorded. You get an opportunity to review the voiceover(s) and request revisions before approving them for production.

animation studio voiceover

Soundtrack

The animation studio will also select some soundtracks they feel will enhance the presentation of your animated video. Let them know which one(s) you prefer and they will purchase the license so you can legally use the music in your video.

soundtrack

Animation

Animation can begin after everything else is approved. If your video is 60 seconds long, it will take at least a week to animate your video. When the first draft is ready, share it with your production team and members of your target audience to get their thoughts. Collect everyone’s feedback and share it with the animation studio so that they can incorporate your edits and render the final draft.

animation studio animator

What does it cost to hire an animation studio?

Depends on the cost and complexity of your animated video. A 60-second animated video will cost you about $1,500-$10,000 for 2D animation and +2-3x more for 3D animation.

Interested in pricing information for your explainer video project? Get a custom quote!

Or, you can request access to our pricing page.

animation studio cost

How long does it take an animation studio to create an animated video?

Depends on the length of your animated video and whether you are using 2D or 3D animation. Here are a few ballpark timelines to help you get a loose idea of how long it takes to make different kinds of animated videos:

  • A 1 minute 2D animated video can be produced in 3-6 weeks.
  • A 1 minute 3D animated video takes 2-3x longer to produce.
  • 90 minute 2D or 3D animated films take years to produce.

animation studio production timeline

If you want an estimate for how long it will take to create your animated video, use our contact form to tell us about your project and deadline and we will follow up with a production plan and budget proposal.

Need your animated video fast? Video Igniter offers rush delivery animation to help speed up production so you can get your video delivered before your deadline.

animation studio rush delivery

How can I save money when hiring an animation studio to create my video?

  • Download our free script writing template and use it to write the script for your animated video.
  • Download our free storyboard template and use it to create the storyboard for your animated video.
  • Consider using stock assets to reduce your design cost.
  • You can provide the voiceover for your animated video.
  • You can use free (legal) music in your video.

For more tips on affordable animation and how to keep your animated video production budget as low as possible, check out this companion article:

Affordable Animation

Animation Studio vs. In-House Production: Pros and Cons

Hiring vs. Creating an In-House Production Team

When deciding how to produce animated content for your business, one of the biggest questions is whether to partner with an animation studio or build an in-house animation team. Each approach has its pros and cons, depending on your project scope, budget, and timeline. Working with an animation studio gives you access to a diverse team of specialists—including scriptwriters, illustrators, animators, and producers—all under one roof. This enables faster production times and high-quality results without the overhead of hiring and managing full-time staff.

On the other hand, building an in-house team offers more creative control and seamless collaboration with your internal departments, but it also requires a significant investment in personnel, equipment, and training. For many businesses, outsourcing to a professional animation studio is the smarter option for one-off campaigns or when quick, polished output is needed, while in-house production may be better suited for brands producing a high volume of animated content regularly.

The Role of Animation Studios in Marketing and Branding

Marketing and Branding

An animation studio plays a vital role in helping brands stand out in today’s content-saturated digital landscape. From explainer videos and product demos to social media animations and brand storytelling campaigns, animation studios bring marketing strategies to life with visual flair and emotional impact. These studios have the creative and technical expertise to turn complex ideas into easily digestible, memorable animations that resonate with target audiences.

Whether you’re introducing a new product, educating customers, or reinforcing your brand identity, a professional animation studio can ensure your message is communicated clearly and creatively. By aligning animation style, pacing, and voiceover tone with your brand personality, studios enhance consistency across all marketing channels, driving greater engagement and brand recognition.

Animation Studio Portfolio: What to Look For

Before choosing an animation studio, it’s crucial to evaluate their portfolio to ensure their work aligns with your vision and quality expectations. A strong animation studio portfolio should demonstrate a wide range of styles and industries, showing the studio’s ability to adapt creatively to different brand aesthetics and storytelling needs. Look for smooth animation, clear storytelling, and visually compelling designs that keep the viewer engaged.

Animation Studio Portfolio What to Look For

Don’t just skim through flashy visuals—assess whether the videos achieve their intended goals, like educating, converting, or entertaining. Case studies, client testimonials, and behind-the-scenes insights can add helpful context to the studio’s capabilities. If a portfolio looks repetitive or lacks substance, it may indicate creative limitations. A versatile, professional portfolio is a reliable indicator of what the animation studio can deliver for your brand.

Understanding Animation Studio Contracts and Agreements

Production Contracts & Agreements

When working with an animation studio, having a clear contract is essential for protecting both parties and ensuring the success of your project. A well-written agreement should outline the scope of work, including deliverables, production timeline, pricing, and the number of revision rounds included. It should also define who owns the rights to the final animation and under what conditions it can be used, especially if the video is intended for widespread distribution.

Animated video payment terms—such as milestone-based payments, deposits, or final balances—should be clearly spelled out to avoid surprises. Many studios also include confidentiality clauses or NDAs to protect proprietary information shared during production. Before signing, take time to review the contract carefully and ask questions about anything unclear. A transparent, fair agreement sets the stage for a smooth and successful collaboration with your animation studio.

How to start an animation studio?

Starting Your Own Studio

At the bare minimum, all you need are:

If you possess all of these, you can run your own animation studio by yourself.

To expand beyond there, find people who have production strengths that compliment yours. For example, if you’re a better illustrator and animator than you are a story teller, consider partnering up with someone who is good at script writing and storyboard creation.

The larger your team becomes, the more projects you can take on. Before you know it, you’ll have gone from making animated videos by yourself to running your own animation studio.

Still have questions about animation studios?

Do you have a question about animation studios that wasn’t included in this FAQ?  Use this form to contact us with your question. We will follow up with an answer and then we’ll post the question and answer to this page.

questions

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animation portfolio!

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video to learn more about how we can help you create an animated ad for your business:

 

Looking For An Animation Studio In The U.S.A.?

Video Igniter is headquartered in Seattle, Washington.

Animation Studio Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

testimonials

Get in touch!

Schedule a call to discuss your project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start your animated video.

contact us

How To Use Animated Videos For Lead Generation

Video Igniter knows that animated explainer videos are amazing for generating awareness and leads for your business. But how does animated video lead generation work?  In this article, sales teams, startups and marketers can learn a few tips and tricks to make sure your animated explainer video is generating leads for your business.

animated video lead generation

Animated Explainer Videos Help Generate Leads

Brands on social media find explainer videos helpful to spread the word about their business to new customers. Viewers are more likely to stop and watch an animated video on their feed which gives you a better chance of connecting with a new potential customer. When people stop and watch, they’re more likely to follow your social media or at least take a visit over to your homepage to learn more about what you have to offer.

Video Igniter creates explainer videos that answer all the questions of the clients and their immediate users. The main objective of video marketing is engaging the audience, as the brain tends to absorb more visuals than texts. The animated videos created by us are short and creative. These videos include a voice over, a soundtrack, and custom illustrated visuals images that make the videos a delight for people to watch.

Animated explainer video

How To Generate Leads From Your Animated Videos

Add a Call to Action

Your animated video must include a call to action at the end. How else are you going to get that lead? Direct the viewer to take action at the end of your video. Invite them to click on the video to download your app, sign up for a free account or contact your sales team. The most direct way to do this is to use a video hosting service that enables you to put an email lead capture or clickable CTA at the end of your animated ad.

Call to action examples

Improve Your Conversion Rate

Did you know you can improve the conversion rate of your animated marketing videos? By creating different thumbnails, introductions and calls to action at the end of your video, you can increase the % of people who watch your video animation and then buy your product/service, create an account, contact your sales team, download your app or sign up for your email list.

Check out this companion article to learn how to improve your video’s conversion rate.

How To Collect Email Addresses From People Who Watch Your Marketing Videos

This episode of The Video Igniter Show teaches how you can collect email addresses from people who watch your promo videos and automatically port that data into your CRM or email marketing service:



 

How Animated Videos Drive More Qualified Leads

One of the core benefits of animated video lead generation is its ability to attract and convert qualified prospects. Animated videos simplify complex products or services into easily digestible narratives, helping viewers self-select whether your offer fits their needs. This clarity ensures that the leads who opt in after watching are already pre-educated, engaged, and more likely to convert—saving your sales team time and effort.

Best Animated Video Styles for Lead Generation

Best Animated Video Styles for Lead Generation

Different animation styles serve different lead generation goals. For example, 2D explainer videos are ideal for breaking down software features, while whiteboard animations are perfect for educational content that builds trust. Kinetic typography works well for attention-grabbing social media ads, and 3D animation can add visual sophistication for high-ticket B2B offers. Choosing the right format is essential for an effective animated video lead generation strategy.

Lead Magnets Enhanced with Animation

Lead Magnets Enhanced with Animation

Animated videos are the perfect vehicle to introduce lead magnets like eBooks, checklists, webinars, or free tools. Instead of relying solely on text or static visuals, animation can dynamically convey the value of your offer and build excitement. Embedding an animated teaser video on your lead magnet landing page can dramatically boost conversions, making it a powerful tactic for animated video lead generation.

A/B Testing Animated Video Variations for Higher Lead Conversion

A:B Testing Animated Video Variations for Higher Lead Conversion

To optimize your animated video lead generation campaigns, it’s essential to A/B test variations of your content. Test different video lengths, script styles, visual themes, CTA language, and even background music to see which combinations drive the most leads. These insights help you refine your creative approach, reduce cost per lead, and increase overall ROI from your video marketing funnel.

Generating Leads from YouTube with Animated Videos

Grow Your Business With YouTube Videos

YouTube is a massive discovery engine, making it a prime platform for animated video lead generation. Optimize your video titles, descriptions, and tags with targeted keywords, and include compelling CTAs both in the video content and in the description box. Adding clickable links to landing pages or lead forms transforms your YouTube content into an evergreen lead-generation machine.

Repurposing Animated Videos into Lead Generation Micro-Content

Repurposing Animated Videos into Micro-Content

Maximize the value of your animated video lead generation campaigns by repurposing full-length videos into shorter content. Create bite-sized clips for animated social media posts, animated GIFs for emails, teaser videos for landing pages, or even quote cards with animated overlays. These micro-assets maintain brand consistency while keeping your audience engaged across multiple touchpoints in the funnel.

Animated Video Lead Generation Resources

Production Resources

These popular explainer video resources are recommended for your video production journey:

Video Marketing 101

+160 Free Resources To Help You Create Animated Videos

Watch a video about the animated video production process.

Learn about Video Igniter’s animation service.

Hire Video Igniter To Make Your Animated Lead Generation Video

– World class design talent at prices small businesses can afford.

– You can hire Video Igniter to create any kind of 2D or 3D animated video you can imagine.

– +20 reasons companies love outsourcing their animation projects to Video Igniter.

Lead Generation Animation Reel

 

Animated Video Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Animated Video Testimonials

Get In Touch About Animated Video Lead Generation or Get a Quote

Schedule a call to discuss video production or lead generation for your company.

Get a quote for your animated video project.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and then we’ll make your animated video for you.

contact us

What is Video Igniter Animation?

 

Customer Support Videos Improve Your Customer Service Experience

This is The Video Igniter Show where we teach you all the ways you can use videos to improve your business. In this episode, you’ll learn how customer support videos can help you provide a better customer support experience. They can also save you time from having to answer the same questions again and again.

If you have a question about customer support videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

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How Can Customer Support Videos Improve Your Customer Experience and Lower Your Support Costs?

Customer support videos help you save time from answering the same questions repeatedly.

Customer support videos help you save time from answering the same questions repeatedly.

Business owners know their leads and clients tend to ask the same questions again and again.

Thankfully customer support videos can save you from having to spend your time repeatedly answering the same questions.

A Video FAQ includes video answers to all your support inquiries.

A Video FAQ includes video answers to all your support inquiries.

Start by creating a list of your most commonly asked questions. Then produce short videos that walk people through the answer. Providing your answers in the form of a video also improves the customer’s ability to follow along and understand every step they need to take because they can follow the example in the video.

The Most Popular Questions Video Igniter Receives.

For Video Igniter, the questions everybody asks are: What does it cost to make a video? And: “What is the production process like?

Video Igniter's Customer Support Videos.

We created a series of short videos to answer these questions, and now our leads and customers are able to educate themselves faster than we ever would be able to respond. This frees up bandwidth for our support team as well.

Gaining Customer Insights From Your Customer Support Videos

Viewing The Analytics Of Your Customer Support Videos.

And as an added bonus, if you use a video hosting service that shows you data and analytics about your videos, you can check out the viewing stats for your support videos to see how people are watching them and look to see if there are any major drop-off points in the video.

Identify Parts Of Your Videos That May Need Improvement

If so, it could mean something is unclear in the video. Consider going back and fixing it to improve the customer experience and comprehension.

As a pro tip: I like putting these videos on easy to remember links so that if somebody ever asks me a question, I know exactly where to tell them to go to get their question answered quickly. (Example: https://videoigniter.com/how-much-does-animation-cost/)

Pro Tip Make Your Customer Support Videos Available To Share Via Easy To Remember Links

Best Practices for Creating Animated Customer Support Videos

Creating high-quality animated customer support videos involves more than just using fun visuals. Here are some best practices to follow to ensure your animated videos are both effective and engaging:

best practices for creating animated customer support videos

  • Clear and Concise Storytelling: Animation allows for creativity, but the core message should always be clear and concise. Focus on explaining the support topic in simple terms, without overloading viewers with excessive details.
  • Visual Appeal and Branding: Use consistent branding elements such as colors, fonts, and logos to ensure the video matches your company’s style. Well-chosen color schemes and motion graphics can also help guide the viewer’s attention to important information.
  • Keep It Short and Sweet: Ideally, your animated customer support video should be between 1 and 2 minutes long. Attention spans are short, so ensure that each frame adds value and helps move the story forward. If your video is longer than 2 minutes, consider breaking it up into multiple videos.
  • Include a Call to Action: End your videos with a clear call to action (CTA), such as a link to further resources, additional videos, or a contact page, to keep the user journey flowing smoothly.

By following these practices, you’ll create animated videos that capture your audience’s attention and provide real value in a digestible format.

Different Types of Animated Customer Support Videos

types of animated customer support videos

Animated customer support videos come in a variety of formats to meet different business needs. Here are some popular types you should consider integrating into your support strategy:

  • Animated Tutorials: These videos break down complex processes or tasks into easy-to-follow steps. Animation allows for seamless transitions, making it perfect for explaining procedures or configurations that might be difficult to understand through text alone.
  • Animated FAQ Videos: Frequently asked questions can be answered quickly and efficiently with short animated clips. This helps customers get immediate answers without needing to search through long text-based content.
  • Product Demos: Animated product demonstrations showcase features and functionality in a highly engaging and visual way. These videos help clarify how a product works, what makes it unique, and how it benefits users.
  • Troubleshooting Animations: For technical issues or common problems, animated troubleshooting videos provide step-by-step visual guides. Customers can easily see how to resolve an issue without needing to call support or search the knowledge base.
  • Interactive Animated Support: Advanced animations allow for interactive elements, such as clickable options or decision paths. This is ideal for guiding users through customized support experiences or troubleshooting processes based on their specific needs.

By diversifying the types of animated videos you create, you can provide tailored support for a wide range of customer inquiries.

Animated Customer Support Example Video

The videos below are examples of animated customer support videos that were created to provide in-app support for users in a mobile app and in a desktop app:


 

How to Integrate Animated Customer Support Videos into Your Support Channels

integrate animated customer support videos

Integrating animated customer support videos into your existing support infrastructure can make help resources more accessible and engaging. Here’s how to do it effectively:

  • Knowledge Base and Help Centers: Embed animated support videos directly in your help articles or FAQs. This allows users to access visual explanations as part of their self-service experience, making troubleshooting easier and more intuitive.
  • Live Chat and Chatbots: Use animated videos as part of your live chat or chatbot interactions. When a customer asks a question, the chatbot can suggest relevant video tutorials or explanations, improving the response time and accuracy of your support team.
  • Social Media Platforms: Share animated customer support videos on platforms like Instagram, Facebook, or YouTube. Short, digestible videos can quickly capture the attention of your audience, providing them with helpful information that they can share with others.
  • Email Support: Include animated videos in email responses to provide more context and assist customers in resolving issues quickly. This is particularly useful for complex inquiries where text alone might not be sufficient.

By strategically integrating animated videos into these touchpoints, you provide customers with immediate access to the support they need, improving their experience with your brand.

The Role of AI and Automation in Animated Customer Support Videos

role of AI and automation in animated customer support videos

Artificial Intelligence (AI) and automation are transforming the way animated customer support videos are created and delivered. Here’s how businesses can leverage these technologies:

  • Personalized Content: AI can be used to analyze customer behavior and tailor animated videos to individual needs. For example, if a customer is having trouble with a specific feature, AI can trigger an animated video that addresses that exact issue.
  • Automated Video Responses: AI-driven systems can automatically generate animated responses for common support queries. This reduces wait times for customers and provides them with immediate assistance.
  • Interactive Experiences: AI can enhance interactive animated videos by responding to customer inputs. This creates a dynamic and personalized support experience that guides users step-by-step through troubleshooting or account management.

By combining animation with AI, you can deliver highly personalized, efficient, and scalable customer support that meets the unique needs of each user.

Animation Accessibility and Inclusivity in Customer Support

animation accessibility and inclusivity in customer support

Ensuring your animated customer support videos are accessible is critical for reaching all customers, including those with disabilities. Here are some tips to make your animated videos more inclusive:

  • Add Subtitles and Captions: Including subtitles or captions helps users with hearing impairments follow along with the video. It’s also beneficial for non-native speakers or people who prefer to watch videos without sound.
  • Offer Voiceovers and Transcripts: For customers with visual impairments, adding a voiceover to the animations can ensure they still receive the necessary information. Additionally, providing a transcript of the video allows customers to read the content in text form.
  • Color and Contrast Considerations: Use high-contrast colors in animations to ensure that people with visual impairments can clearly see the content. Avoid overly bright or flashing colors that could trigger sensitivities.
  • Sign Language and Visual Cues: For customers who rely on sign language, including animated sign language interpreters or visual cues can make your videos more accessible to a broader audience.

Prioritizing accessibility in your animated videos ensures that all customers, regardless of their abilities, can benefit from your support content.

The Impact of Animated Customer Support Videos on Reducing Support Costs

impact of animated customer support videos on reducing support costs

Animated customer support videos can have a significant impact on reducing support costs. Here’s how:

  • Decreased Volume of Support Requests: By providing clear, easy-to-follow animated videos, customers are more likely to solve their issues independently, reducing the need for live chat or phone support.
  • Faster Resolution Times: Customers can quickly find the answers they need through animated tutorials or troubleshooting guides, which helps resolve issues faster than written instructions or waiting for an agent.
  • Reduced Training Costs: Animated videos can also be used for training your support staff, providing them with a visual and consistent reference to better assist customers.

Incorporating animated videos into your support strategy not only enhances the customer experience but also leads to measurable cost savings.

Animated Content for Self-Service Customer Support

animated content for self-service customer support

Self-service is a growing trend, and animated videos are an excellent tool for empowering customers to find answers without contacting support. Consider the following:

  • Step-by-Step Visual Guides: Animation simplifies complex concepts, allowing customers to resolve issues on their own. Whether it’s setting up a product or troubleshooting an error, animated videos provide an easy, visual way for customers to learn.
  • Interactive Self-Service: Combine animation with interactive elements, such as quizzes or decision trees, to guide customers through a personalized self-service process. This increases engagement and helps users resolve their issues more effectively.

Self-service options like animated videos not only improve customer satisfaction but also free up resources for handling more complex cases.

Mobile Optimization for Animated Customer Support Videos

mobile optimization for animated customer support videos

With a significant portion of customers accessing support via mobile devices, it’s essential to ensure that your animated customer support videos are mobile-optimized. Here’s how:

  • Responsive Design: Ensure that videos are formatted to adjust seamlessly across different screen sizes. Mobile users should be able to easily view, pause, and navigate through the video without issues.
  • Optimized Video Quality: While high-quality animation is important, the video should be compressed for fast loading on mobile devices. Slow loading times can frustrate users and result in a poor experience.
  • Touchscreen-Friendly Navigation: Implement simple touch gestures, like swipe or tap-to-play, to enhance the mobile user experience.

Optimizing animated videos for mobile users ensures that your support content is accessible and functional no matter how customers interact with your site.

Measuring the Success of Animated Customer Support Videos

measuring the success of animated customer support videos

To determine the effectiveness of your animated customer support videos, it’s crucial to track and measure key metrics. Some important indicators to monitor include:

  • Engagement Rates: Track how many customers are watching your videos, how much of the video they’re watching, and how many watch it to completion.
  • Customer Satisfaction: Use surveys or feedback tools to gauge how helpful the animated videos are in resolving customer issues.
  • Support Ticket Reduction: Measure how the availability of animated videos correlates with a decrease in support requests or ticket volume.
  • Video Conversion Rates: If the goal of your video is to drive users toward a specific action (e.g., upgrading a service), track how well the video leads to conversions.

By closely monitoring these metrics, you can continuously improve your animated videos to ensure they deliver maximum value to both your customers and your business.

The Future of Animated Customer Support Videos

future of support videos

The future of animated customer support videos looks promising, with new advancements continuing to improve both the quality and interactivity of content. Here’s what we can expect:

  • Increased Use of Interactive Elements: Expect more animated support videos to incorporate interactive elements, such as clickable options or dynamic responses based on user input, offering a personalized experience.
  • Integration with Augmented Reality (AR): The potential for AR to enhance customer support videos is exciting. Imagine customers using their mobile devices to view 3D product animations or troubleshooting steps in their own environment.
  • AI and Voice Integration: AI will likely continue to play a role in creating more personalized animated support videos, with voice-driven commands and automation enabling seamless interaction between customers and support systems.

As these technologies evolve, animated customer support videos will become even more powerful tools for improving customer satisfaction and support efficiency.

What is Video Igniter Animation?

 

Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you.

To see more animation examples, check out our animation portfolio and request access to our demo reels and rate sheet.

Contact us or schedule a call to start making your video.

 

Customer Support Video Resources

Looking for extra help to create your customer support videos? Here are a few handy resources to look into:

+160 Free Resources To Help You Create Animated Videos

How to Hire An Animator

How To Work With An Animation Company To Create Your Videos

Comprehensive List Of Animation Services Offered By Video Igniter

Animated Corporate Video FAQ

Table of Contents

Do you want to create an animated corporate video but have no idea where to get started? Video Igniter‘s guide to animated corporate videos will walk you through the entire production process and explain everything you need to know. Even if you’ve never made an animated video before, this guide answers the most frequently asked questions about making animated videos for corporations and Fortune 500 companies.

Animated Corporate Business Video

If you have a question about animated corporate videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

Why make an animated video for your corporation?

Quality Presentation = Quality Attention

People will pay attention to your message longer because of the time and care that was put into making a delightful, easy to understand, concise presentation.

Animated Corporate Video Quality Presentation = Quality Attention

Quality Attention = Improved Retention of Information

Animated videos help people remember information better than if they had merely read a paragraph explaining what was happening. Visuals and voiceover reinforce each other to explain new information to the viewer in a way that creates memorable metaphors. If you want your target audience to remember what you told them, use a custom animated video to tell them.

Quality Attention = Improved Retention of Information

 

To learn more about how to create visual content for your business, check out this video.

Examples Of Animated Corporate Videos Video Igniter Can Create For You

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

T-Mobile

 

DocuSign

 

Open Text

 

Aver


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How to make a corporate animated video

Script

The first step of the corporate animated video production process is writing the script. We’ll start the production process by sending you a questionnaire to help us understand what you want us to cover in your video. Then we’ll write the first draft and send it to you to review. If you love it as-is, we’ll move on to creating the storyboard. If you have any feedback or revisions, send them our way and we’ll update the script for you. We’re happy to jump on a call if we need to discuss any details related to your video.

animation script

Download Video Igniter’s Free Script Writing Template

Alternatively, you can write the script yourself! We’ve created several guides to teach you how to write a script for your animation that supports your business goals:

Corporate Animated Video Script Writing Resources

How To Write A Script For An Animated Explainer Video

7 Tips to Supercharge Your Video Script

Examples Of Explainer Video Scripts + How To Write A Script

Free Scriptwriting Template: Get our free script writing template here.

Storyboard

The next step of the corporate video production process is creating the storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators what to create and it tells the animators how to animate the illustrations. We’ll brainstorm ideas for the visuals that correspond with every sentence of your script and describe how the animators should make them move. You get a chance to review the storyboard and request revisions before we proceed to the next step of the production process.

storyboard diagram

Free Download: Get our free storyboard creation template here.

VoiceOver

Now that the script and storyboard are locked in, we can get the voiceover recorded for your animated video. We’ll start by ordering auditions from a few voiceover talents that we feel can deliver the appropriate tone and energy for your corporate video’s narration. This enables you to hear what kind of energy the voiceover talent will bring to your specific script – instead of just relying on their demo reel.

Recording the voiceover for an animated corporate video.

Once you’ve identified which voiceover artist you prefer, we’ll hire them to record the full voiceover and procure the appropriate license to use their voiceover recording for your corporate video. You will get a chance to review and approve the script before moving forward with production.

Soundtrack

While we’re getting voiceover auditions for you, we’ll also select a few soundtracks that we feel will enhance the presentation of your corporate video. You will get a chance to review them and select your favorite option. If you aren’t happy with any of the options, let us know why and we’ll select new options for you to review. If you like a few options and can’t decide which one you like best, we’ll let you preview the soundtracks alongside the first draft of your animation so that you can feel which one works best.

Select the soundtrack for your animated corporate video.

After you’ve decided which soundtrack you prefer, we will procure the appropriate broadcast license to use the soundtrack in your animated video.

To learn more about how to select the right soundtrack and where to find soundtracks for your animated video, check out this video guide.

Illustrations

The first step of the art creation process is to develop concept art. We need to design and refine the visual style for your animated video before we create all the illustrations for your video. Our art director will review your corporate branding and style references and use that to develop custom concept art for your video. They will take one key scene from your video and design it using one or more unique visual styles.

concept art

Once you’ve reviewed the concept art, let us know what you like and don’t like about each of the options you received. If one style stands out to you, we can work with you to refine it until you love it. If you like aspects of multiple pieces of concept art, we can combine the best parts of each into a new piece of concept art.  Not a fan of any of the options? That’s ok! Let us know what your thoughts are and we’ll develop some brand new concept art for you until you are 100% satisfied.

Creating illustrations for an animated corporate video.

After the concept art is approved, the art team will create the rest of the illustrations for your animated video. You get an opportunity to review them and share feedback for revisions before approving the art for animation.

Animation

Creating an animated corporate video.

Finally! All the pieces are approved and it’s time to animate. For normal short projects, it takes one video animator one week to animate each minute of video. Need your video produced faster? Talk to us about rush delivery animation.

When the first draft of your animation is ready, give it a detailed review and share it with members of your target audience. Collect all their feedback and share it with your animation team to get the final draft produced.

How long does it take to make an animated corporate video?

It takes 3-8 weeks to make a 2D corporate animated video. 3D animated videos take about twice as much time to create. Need your video produced faster? Talk to us about rush delivery animation.

Want to learn about the animated video production process and what to expect at each stage of production? Check out this companion article:

https://videoigniter.com/understanding-the-animation-production-workflow-how-to-turn-your-idea-into-an-animated-video/

What does it cost to make corporate animated videos?

Expect to spend at least $1500 to make a quality 60 second animated video (or $750 for a 30 second animated video). While there are many ways to make cheap animated videos, cheap isn’t the look you want to go for when you make a corporate animated video. Most corporate animated videos cost between $2,500-$10,000 to create a 1-2 minute animated video with a clean, professional visual style.

What does it cost to make an animated corporate video?

Looking for pricing information to make your corporate animation?

Learn what goes into the cost of making an animated video.

Get a quote.

Access our newest pricing page.

How long should my corporate video be?

Most corporate videos should be 1-3 minutes long. If your video is longer than 3-5 minutes, consider breaking it up into multiple video clips to help keep viewers engaged.

How long should my corporate video be?

How an Animated Corporate Video Can Improve Internal Communication

Strong internal communication is essential for any growing organization, especially in hybrid and remote work environments. An animated corporate video can help bridge gaps across departments, simplify messaging, and keep employees aligned with your company’s vision and goals.

Many businesses struggle to ensure their internal messages are consistently received and understood. Text-heavy emails and static presentations often go unread or misinterpreted. An animated corporate video, on the other hand, provides a dynamic, engaging way to communicate important updates, policy changes, or cultural initiatives.

How an Animated Corporate Video Can Improve Internal Communication

Animated corporate videos are ideal for simplifying complex topics like process changes or organizational restructuring. By using visuals, motion graphics, and narration, your team can grasp information more quickly and retain it longer. Companies can also use animated videos to highlight internal success stories, reinforce core values, and create a more connected company culture.

Using Animated Corporate Video to Increase Website Conversion Rates

Using Animated Corporate Video to Increase Website Conversion Rates

An animated corporate video can play a crucial role in increasing your website’s conversion rate by delivering your value proposition quickly and effectively. Visitors often skim text, but a well-placed video immediately grabs their attention and encourages them to stay longer.

Animated corporate videos simplify complex offerings, making it easier for potential clients to understand your business and take action. A homepage video or explainer animation on a landing page can reduce bounce rates and help guide viewers toward the next step—whether that’s signing up, requesting a demo, or making a purchase.

To increase website conversions, ensure your animated corporate video is concise, visually aligned with your brand, and features a clear call to action. Test different versions and monitor engagement metrics to see what resonates best with your audience.

How an Animated Corporate Video Can Support Product Launches

How an Animated Corporate Video Can Support Product Launches

Launching a new product or service? An animated corporate video is an excellent way to generate interest, explain features, and drive action during a product launch campaign. It enables you to communicate your value proposition with clarity and excitement.

Animated corporate videos are versatile enough to be used in teaser ads, launch announcements, and post-launch support. Whether you’re highlighting product benefits or addressing common customer questions, an animation can deliver the message in an engaging, easy-to-understand format.

You can use animated corporate videos across multiple platforms—landing pages, email campaigns, social media, and even in sales presentations. This multiplatform approach increases your reach and builds momentum around the launch.

How to Promote Your Animated Corporate Video on LinkedIn

How to Promote Your Animated Corporate Video on LinkedIn

LinkedIn is a high-value platform for distributing your animated corporate video, especially when targeting professionals and B2B decision-makers. To succeed on LinkedIn, your video should be optimized for native viewing with eye-catching thumbnails, subtitles, and attention-grabbing captions.

Animated corporate videos that perform best on LinkedIn often include thought leadership content, company culture highlights, product explainers, and customer testimonials. Share your video with a compelling description that invites discussion, and use relevant industry hashtags to expand your reach.

Don’t just rely on organic reach—consider LinkedIn Ads to target your ideal audience by job title, industry, and location. Encourage employees to engage with and share the video to amplify visibility across your network.

How Animated Corporate Videos Help Boost B2B Lead Generation

How Animated Corporate Videos Help Boost B2B Lead Generation

Animated corporate videos are a highly effective tool for B2B lead generation. They help communicate complex solutions in a clear, engaging way that builds trust with potential clients and encourages them to take the next step.

Whether you’re creating a top-of-funnel brand awareness video or a bottom-of-funnel product demo, animated corporate videos can move prospects through the buyer’s journey. Videos can be used in paid ads, on landing pages, or within email campaigns to increase engagement and conversions.

Lead capture strategies can include embedding forms directly within the video or offering gated content in exchange for access. Animated corporate videos can also improve sales enablement by equipping your team with compelling visuals that explain your offering more effectively than slides alone.

Key Video Metrics to Track the Success of Your Animated Corporate Video

Key Video Metrics to Track the Success of Your Animated Corporate Video

To get the most out of your animated corporate video, it’s important to track performance metrics that reveal how well it’s achieving your business goals. Key metrics include view count, watch time, engagement rate, click-through rate (CTR), and conversion rate.

Platforms like YouTube, Wistia, and Vimeo provide detailed analytics to help you understand where viewers drop off, what content keeps them engaged, and whether they’re taking the intended action. Google Analytics can also help track conversions from landing pages that feature your animated corporate video.

Use this data to refine your video strategy over time. If viewers drop off early, your video may need a stronger hook. If the CTR is low, you might need a clearer or more enticing call to action. Continuously optimizing based on these insights ensures your animated corporate video delivers long-term ROI.

The Future of Animated Corporate Video in the Age of AI

Artificial intelligence is revolutionizing the way animated corporate videos are produced and consumed. From AI-generated voiceovers to AI animation generators, production is becoming faster, more personalized, and more cost-effective.

Companies are already using AI to create dynamic animated corporate videos that personalize the message based on the viewer’s role, behavior, or preferences. These hyper-targeted videos will increase engagement and drive better results.

AI will also play a role in performance analysis, using predictive analytics to forecast which types of animated corporate videos are likely to succeed. As these technologies mature, businesses that adopt AI-powered video strategies will gain a competitive edge in content marketing.

How Animated Corporate Videos Will Evolve in 2025 and Beyond

How Animated Corporate Videos Will Evolve in 2025 and Beyond

As viewer behavior shifts and technology advances, the way companies use animated corporate videos is also evolving. In 2025 and beyond, expect to see shorter, more mobile-friendly videos designed for platforms like TikTok, Instagram Reels, and YouTube Shorts.

Interactive features such as clickable elements and branching storylines will become more common in animated corporate videos, enabling viewers to choose their own path and engage more deeply with the content. Companies will also invest in episodic video content to nurture audiences over time.

Moreover, animated corporate videos will be increasingly integrated into virtual reality (VR) and augmented reality (AR) environments, providing immersive experiences for training, onboarding, and marketing. Businesses that stay ahead of these trends will be better positioned to captivate their audience and maintain a strong digital presence.

Tips to keep your corporate video production budget low

Write your own script

Writing the script for your animated video can save you hundreds or thousands of dollars when creating an animated video. Freelance animators. animation studios, and Video Igniter are capable of helping you craft your script. We always encourage people to attempt to write the first draft since it’s the best way to get the initial concept out of your head. We can help you polish your script and make it production ready.

How to create the script for an animated corporate video

Here are a few resources to help you create a great script:

How To Write A Script For An Animated Explainer Video

7 Tips to Supercharge Your Explainer Video Script Writing

Examples Of Explainer Video Scripts + How To Write A Script

Get our free script writing template here:

Download our free template to help you write the script for your video.

Download our free template to help you write the script for your corporate animated video.

 

Create your storyboard

You can save more money on your production budget by creating the storyboard for your corporate explainer video.

All you need to do is brainstorm visuals to correspond with each line of your script and create instructions for the illustrators and animators so that they have a clear understanding of what you want them to create for each scene.

Examples of simple storyboards you can create for your video.

Examples of simple storyboards you can create for your corporate animated video.

Free Download: Get our free storyboard creation template.

Deep Dive: How to make a storyboard for an animated corporate video.

Record the voiceover yourself

You can record a professional sounding voiceover at home for free without having to buy any professional equipment or expensive software programs. Check out the 3rd episode of The Video Igniter Show (at 1:31) to see how you can record a professional sounding voiceover for free.

Get a phone, computer, laptop and blanket to record your professional voiceover.

Get a phone, computer, laptop and blanket to record your professional voiceover.

Use stock assets

Your video doesn’t need to be 100% custom illustrated. You can save money on your production budget by using pre-created icons, images, characters and 3D models. Your animation team can modify the colors so they match the aesthetic of your corporate animated video. Free & low cost icons, clip art, stock images, fonts, graphs and video clips are available on sites like: MixkitTheNounProjectGoogle Font Library and Envato Elements.

Using icons can help lower your video budget.

Use free music

Here are two sites with free music you can legally use in your promotional corporate animated videos:

1). Incompetech

2). Facebook’s Sound Collection

Resources to help you find and hire an animator for your corporate video

Resources to help you find and hire an animator for your corporate video

Looking for someone to create your animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricingvisual style, storytelling, customer serviceproduction timelines and more. Here are some resources to help you figure out the right production option for your custom animated video:

What is the Video Igniter animated video creation platform?

Animated Corporate Video What Is Video Igniter

Video Igniter offers corporate animated video production services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production costs, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the kind of animation you want to get created. We handle all the technical and creative talent sourcing for you in addition to helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter to create your animated corporate video

Hire Video Igniter to create your animated corporate video

World class animation and design talent at prices startups can afford.

Check out our portfolio – we can make any kind of 2D or 3D custom animated explainer video you can imagine.

+20 reasons companies love hiring us to create custom animated videos.

Corporate Animated Video Demo Reel

 

Corporate Video Success Stories and Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Success Stories and Testimonials

Get in touch about creating an animated video

Schedule a call to discuss creating your animated video.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

contact us

How To Use Video To Improve Your Sales And Marketing Efforts

If you want to use animated video marketing to improve your sales and marketing funnel, this video highlights all the ways you can integrate animated videos into your sales and marketing strategy.

Do you have a question about video marketing that isn’t answered in this article? Use our contact form to ask your question or click the image below to with a member of our production team:

contact us

We’re going to be covering things level here so that you can understand all the basic elements and ways you can use video. And then in future videos, I’ll dig into each of these in more detail so you know how to properly implement them. For this video, the idea is to show you all the areas where video fits into the sales and marketing funnel.

You can use marketing videos to improve every stage of your marketing funnel.

 

Awareness

To start generating interest and awareness in your business, you’ll want to create video content that is tangentially related to your business so that when people are searching online for relevant and related questions, your content will be easier to discover. For example, Video Igniter is an animated video production company, and we create content about how to make, market and promote video content because these are the kinds of topics business owners are searching for.

Notice how we don’t start by talking about ourselves and what we do. Instead, we focus on the topics we can teach to people who are potentially interested in our services down the line.

Sites to post your marketing videos.

 

For these kinds of videos, you’ll want to feature them on YouTube and social channels to make it easy for people to discover you.  

Interest

The next level of content is designed for people who have become aware of your business and want to learn more about who you are, what you do, and what the benefits are of working with you. 

If you are creating videos to cultivate interest in your business, you should explain who you are, what you do, and what the benefits are of working with you.

This kind of video content should reside on your website. Have at least one video on your homepage to explain your business. And if you have additional educational videos, consider putting them behind an email gate in order to help you generate more leads and contacts.

Evaluation

Once you have people interested in potentially doing business with you, this is the time to start presenting more specific videos like, “How to work with us,” and “How to use the product or service.” 

Use email video tracking analytics to see which people on your email list are watching your videos.

Email is a great tool for your sales team to deliver videos directly to your prospects. Many video marketing services like Wistia let you see prospects are watching your videos which helps you determine how interested they are in your business. 

This can give you clues about who to follow up with and how to tailor your pitch. 

Relationship Nurturing

The last kind of content you want to create is essentially the same as the first kind, however, it serves a slightly different purpose. 

When you have a list of prospects that you want to keep engaged with over time, and existing customers that you want to continue to provide value for, we recommend you continue to create educational content that’s tangentially related to your business and can help your existing customers and prospects.

Keep posting this content to YouTube and your social channels in addition to periodically sending these updates out via email.   

Nurture leads and generate awareness by posting your marketing videos on these sites.

That’s all for this episode. Thank you for watching, and if you want to support the show, share this episode with someone who will find it useful and you can subscribe and like the content on these channels (Linkedin, Instagram, Facebook). 

How to Create a Video Marketing Strategy From Scratch

Creating a successful video marketing strategy starts with a clear understanding of your goals and audience. Without a solid plan, even the most beautifully produced videos can fail to generate results. A thoughtful video marketing strategy ensures that your content is aligned with your brand, optimized for your target platforms, and positioned to drive measurable outcomes—whether that’s boosting awareness, increasing conversions, or supporting customer retention.

How to Create a Video Marketing Strategy From Scratch

Start by defining your video marketing goals. Are you trying to generate leads, explain a complex product, or improve brand recall? Setting SMART goals (specific, measurable, attainable, relevant, time-bound) provides clarity and sets the direction for your content. Next, identify your target audience—consider demographics, pain points, and where your audience spends time online. This helps tailor your messaging and choose the right video format for each viewer segment.

From there, decide which types of video content best match your funnel stages: animated explainer videos work well for the awareness phase, product demos for consideration, and customer testimonials or case studies for decision-making. Build a content calendar that outlines your production schedule, deadlines, and distribution plan to ensure consistency and avoid last-minute scrambles.

video marketing plan

An essential component of any video marketing strategy is determining where your videos will live. Will you host them on your website, social platforms, YouTube, or all of the above? Different channels serve different purposes and audiences. Don’t forget to plan for video SEO optimization, including keywords, video titles, descriptions, and transcripts to improve discoverability in search engines.

Finally, establish KPIs to measure performance—such as video views, engagement rates, conversions, or time on page. By consistently evaluating performance and iterating based on data, your video marketing strategy can evolve and improve over time.

How to Optimize Your Videos for Search Engines

How to Optimize Your Videos for Search Engines

Video marketing isn’t just about creating great content—it’s also about ensuring people can find it. That’s where video SEO comes in. Optimizing your videos for search engines increases visibility, drives organic traffic, and helps your content appear in search results, including Google’s video carousel. An effective video marketing strategy should always include steps for SEO optimization.

Start with keyword research. Use tools like Google Keyword Planner or YouTube’s search suggest feature to identify relevant terms your audience is searching for. Incorporate those keywords into your video titles and descriptions to give search engines context. A compelling title should be both clickable and SEO-friendly, while your description should provide a concise overview of the video’s content and include targeted keywords naturally.

Next, add transcripts and captions to your videos. Not only does this make your content more accessible to a wider audience, but it also provides text for search engines to index, improving your chances of ranking for relevant queries. For platforms like YouTube, using tags and accurate categories further helps your video surface in related searches.

video marketing optimize for search engines

Don’t overlook your video thumbnail, which serves as the visual hook for your content. A custom-designed thumbnail that includes brand colors, readable text, and a strong visual cue can dramatically increase your click-through rate.

Embedding your video on a high-quality landing page is another key tactic. Pages that provide additional context and value around the video tend to rank better, especially if they include structured metadata like video schema markup. Submitting a video sitemap to Google can also speed up the indexing process, ensuring your video marketing content is quickly discoverable.

When you optimize your videos for search, you’re not just increasing views—you’re building a sustainable, long-term content asset that contributes to your overall video marketing performance.

Best Practices for Promoting Video Content on Social Media

Best Practices for Promoting Video Content on Social Media

Creating an engaging video is only half the battle. To get the most out of your video marketing efforts, you need a strong social media promotion plan. Social platforms are where your audience discovers, interacts with, and shares content—making them essential distribution channels for any video marketing campaign.

Start by choosing the right platforms based on your audience. If you’re targeting professionals, LinkedIn is ideal for B2B video marketing. For consumer brands, Instagram, TikTok, and Facebook offer massive reach and high engagement. YouTube remains a powerful search engine in its own right, perfect for educational or evergreen content. Adapt your video format to match the norms of each platform, such as vertical video for Instagram Reels and snappy intros for TikTok.

When posting, always upload videos natively rather than linking from other platforms. Native content performs better in most algorithms and offers richer preview experiences. Use strong hooks in the first 3 seconds to stop the scroll, and always add captions or subtitles, since a large percentage of users watch without sound.

video marketing social media promotion

Incorporate relevant hashtags, keywords, and geotags to boost discoverability. Posting at the right time—based on when your audience is most active—also increases visibility. Don’t hesitate to boost high-performing content with paid promotion or use targeted video ads to amplify reach.

Encourage viewers to take action—whether it’s liking, commenting, sharing, or visiting your website. Calls-to-action (CTAs) at the end of the video or in the caption can guide behavior and drive traffic. Monitor performance closely using each platform’s analytics to see what content resonates and adjust your strategy accordingly.

A strong social sharing strategy not only expands your reach but also strengthens your overall video marketing performance by feeding your content into algorithms, sparking conversation, and building community.

Hire Video Igniter To Create Animated Marketing Videos

Hire Video Igniter To Create Animated Marketing Videos

– World class design talent at prices small businesses can afford.

– You can use Video Igniter to outsource the production of any kind of 2D or 3D animated video you can imagine.

– +20 reasons companies love outsourcing their animation projects to Video Igniter.

– Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Video Marketing Demo Reel

 

Video Marketing Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

Get in touch about animation and video marketing

Schedule a call to discuss animation production and video marketing for your company.

Get a quote for your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and then we’ll make your animated video for you.

contact us

What is Video Igniter?

Video Marketing Resources

These popular video marketing resources are recommended for your video production journey:

How to create an animated sales video?

How do I create animation videos for marketing?

Learn about the animated explainer video production process.

How do I market my business with video?

Create Your Own Animated Video Series

Table of Contents

Have you ever thought about creating your animated video series? Something fun for people to watch… or maybe something more educational? Whether you’re interested in creating a funny, entertaining animated video series, something educational – or something more professional for your business, we’ve got you covered. In this guide, Video Igniter answers the most frequently asked questions we receive about helping people create their own animated video series.

animated video series

Animated Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

High End Animation Style Examples


 

Medium-Cost Animation Style Examples


 

Low-Cost Animation Style Examples



Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Benefits of making an animated video series?

While it’s easy to imagine all the fun reasons someone would want to produce their own custom animated video series, there are a few business reasons why companies choose to produce this type of content:

Generate Awareness

Video content is one of the best mediums for generating awareness online because the content is highly engaging and sharable. By creating an animated video series, you offer something new for your existing fans and can draw in new viewers each week by making it easy for your fans to share each episode and get notified when new episodes go live.

Benefits of making an animated video series? Generate awareness.

Educate Customers

Animated videos make it easy for people to learn, understand and remember new information. The next time you want to educate your customers to help them understand your product/service better, consider using animated videos to educate them instead of writing long articles and inserting some photos. You’ll find that:

1). More of your customers engage with your educational materials.

2). Your customers will consume more (if not all) of your educational content if it’s made of short animated videos.

3). Your customers will retain the information longer.

Educate Customers

Show Your Brand Personality

Animated videos are the best way to express your brand’s personality because animation enables you to show and express things that can’t be conveyed with text, images or live video. Animation enables you to express your brand values using reality defying visuals while simplifying your overall message to the key details that are necessary to articulate your uniqueness.

Does your company have a mascot? Animation can bring your mascot to life to help explain what your company does while expressing your values and brand personality.

How to make an animated video series

Questionnaire

Production begins with a questionnaire. By answering a few questions, we can get a well rounded understanding of your project goals and the main points you want to communicate in your video.

Questionnaire for an animated video project.

Production Style: Series or Parallel

Before production begins, it’s worth having a discussion with your production manager about how to produce your animated video series. Do you want to have all the videos produced at once? Or can they be produced one after another?

Script

Our team will review your answers in the questionnaire and follow up if there’s anything we need clarification on. Then, we’ll draft the first version of your script. Depending on the production style you choose with your production manager we may start with the first script and take it all the way through production – or we’ll write the scripts for every episode all at once.

Writing the script for an animated video series.

Send us your feedback and let us know if there are any edits you want us to make. Simple and Standard Animation projects include unlimited revisions so we will continue to work with you to revise your script until you love it. Do you have questions about how to review the script and other assets for your video series? Check out our companion guide: How to review your animated video and project assets.

Production Budget Saving Tip #1:

Want to save some money on your production budget? You can save thousands of dollars off the cost of your animated video series if you write the script yourself. Check out this page to access our free scriptwriting template and scriptwriting tips.

Download our free template to help you write the script for your explainer video.

Download Video Igniter’s Free Script Writing Template

Check out this companion article to see some examples of explainer video scripts and the videos they turned into.

Storyboard

Now that your script is approved, it’s time for us to figure out what visuals are going to correspond with each part of your script. That’s where the storyboard comes in. The storyboard is like the blueprint for your animated video. It provides instructions for the illustrators and animators so they know what they are supposed to create. Here’s a diagram showing an example of what to include on each page of a storyboard:

Diagram showing what a page of a storyboard looks like for an animated video series.

Download Video Igniter’s Free Storyboard Template

 

Storyboard Examples

If your video uses a detailed or unique visual style, your storyboard may include more detailed sketches like this:

Example of a hand drawn storyboard for an animated video series.

Example of a hand drawn storyboard for an animated video series.

If you make your storyboard yourself, it might look more like one of these examples made with photos of sketches or collages made of clip art and free icons:

Use free clip art, stock assets, icons and sketches to mock up the visuals for your animated video.

Whether your storyboard is created with sketches or just rough mockups made from icons and clip art, the goal at this stage of the production workflow is to come to a consensus for what needs to be shown in each scene of your animated video. When we send you the first draft of your storyboard, give it a detailed review with your internal team and members of your target audience (if available).

In addition to making sure you are happy with the general flow of the visuals in each scene, make sure the instructions include enough detail to know what the production team is supposed to create. If it’s not written down in the storyboard, that means you’re ok with the illustrators and animators coming up with their own interpretations. If something can not be left to be interpretation, tell us and we’ll add specific notes to your storyboard.

Just like your script, the storyboard gets unlimited revisions (for Simple and Standard Animation projects) so we will continue to work with you to revise the storyboard until you are 100% happy with it.

Production Budget Saving Tip #2:

You can save thousands of dollars off the cost of your animated video series by creating the storyboard(s) yourself. Download our free storyboard template and check out our guide to learn how to build a great storyboard for your animated video series.

Download our free storyboard template.

Download our free storyboard template.

 

VoiceOver

Once your storyboard is approved for production, we will help you audition voiceover talent for your video series. We’ll identify 1-5 voiceover talents for each character in your animated video series and hire them to record a sample from your script. You will get a chance to review them and select your favorites. For the auditions you love, we’ll hire them to record the full voiceover. If you aren’t a fan of the options, send us your honest feedback and we’ll use that to help us audition new voice talent until we find the right fit.

You will get an opportunity to review the full voiceover(s) and request edits before approving the recording(s) for production. Once the recording(s) are approved, we will secure the broadcast license from the voiceover artist(s) to ensure we have proper permission to use them in paid broadcast media or other commercial purposes (if applicable).

Recording a voiceover

Production Budget Saving Tip #3:

You can save ~$50-$100+ for each minute of video we produce by providing the voiceover(s) yourself. It’s possible to record professional quality voiceovers at home or at the office for free! You don’t need to buy any fancy equipment or expensive software. Just check out 1:31 in this video about getting a voice over for your animated video.

Audio

Sound effects and music brings extra life to your animated video series. Sounds can be used to create an immersive experience for your viewers and music can enhance the emotional tone of your presentation. Our team will identify several soundtracks we feel will enhance the presentation of your animated video series and run them by you for your feedback before we acquire the broadcast rights to use the music in your video. If you aren’t a fan of any of the options, let us know why and we’ll select new options for you to consider. If there are several options you like and can’t decide which, let us know and we’ll help you preview those soundtracks when the first draft of your animated video is ready to watch. That way, you can hear which one feels right.

Soundtrack for an animated video series.

Production Budget Saving Tip #4:

Free, legal music for your animated video series is available to download from Incompetech and Facebook’s Sound Collection.

Get free legal music for your animated video series from Incompetech.

Get free legal music for your animated video series from Incompetech.

 

Illustrations

After your storyboard is approved, our art team will begin developing concept art for your animated video. They will review your brand guidelines and any style references you provided at the start of production and use that to design a key scene from your storyboard. In many cases, the designer will create multiple pieces of concept using different visual styles.

Reviewing concept art for an animated video series.

Once you’ve had a chance to review the concept art, things will proceed differently depending how you provide your feedback:

If you love one of the concepts as-is…

We will use it do develop the rest of the illustrations for your animated video series.

If you like one of the concepts but want some changes…

We will review your feedback and update the concept art accordingly. Then you’ll get another opportunity to review the concept art. If you love it, we’ll proceed to creating the rest of the art. Otherwise, we’ll continue to work with you to refine the concept art until you love it – and then we’ll create all the illustrations for your animated video series.

If you like details from multiple pieces of concept art…

Let us know what those details are and we’ll combine your favorite aspects into a new piece of concept art. We’ll continue to work with you to refine it until you love it. Then we’ll create all the illustrations for your animated video series.

Not a fan of any of the concepts?

That’s ok! Send us your honest feedback and we’ll create brand new concept art for you… and we’ll continue to do so until we make something you are thrilled with! Then we’ll create all the illustrations for your animated series.

Ok now that all the illustrations are created, you’ll get an opportunity to review all of the art and request revisions. We’ll continue to work with you to revise and refine all of the visuals for your animated video series until you are 100% thrilled with them.

Animation

Animating a video series.

Time for the magic to happen. Your voiceover and illustrations are approved so the animation team can get to work. It takes about one week for one animator to animate each minute of video. For longer projects, we’ll bring additional animators onboard to help speed up production. When the first draft is ready, set up a time to give it a detailed review with your internal team and members of your target audience (if available). Collect everyone’s feedback and send it to us so we can incorporate the edits and send you the final draft of your animated video series.

Deep Dive: How To Create An Animated Video.

How to choose a producer for your animated video series?

If you’re interested in hiring someone to make an animated video series, take a look at their portfolio to see if they can do the level of quality work you expect for your video. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

How to choose a producer for your animated video series?

Resources to help you find and hire an animator for your animated video series:

How much does it cost to make an animated video series?

Depends if you’re making the videos in series or in parallel. Your videos may be eligible for a discount depending on the nature and timing of your production and publication schedule. Contact us to get a custom quote. In general, most custom animated 2D videos cost $1500-$7500 / 60 seconds of content + another $500-$1000/60s for help with the script and storyboard. 3D animated videos need 2-4x the budget. For more specific numbers and production examples, you can request access to our price page.

How much does it cost to make an animated video series?

How long does it take to make an animated video series?

This depends somewhat on whether you are producing the videos in series or in parallel. Your videos may take less time to produce depending on the nature and timing of your production and publication schedule. Another big factor is how many videos we’re making and how long they are. In general, it takes 3-6 weeks to produce a 60 second custom animated video. To learn more about what’s involved at each stage of the production process and how long each stage takes, check out this companion article.

Batch Producing Your Animated Video Series: Pros and Cons

Batch Producing Your Animated Video Series

Batch producing an animated video series involves creating multiple episodes at once, rather than completing them individually over time. This production method can be a smart strategy for brands that want to launch a cohesive, polished series efficiently. It’s especially popular among companies that need a consistent training curriculum, onboarding sequence, or educational content rollout.

One of the biggest advantages of batch producing your animated video series is the ability to streamline your workflow. By finalizing all the scripts upfront and producing episodes in a consistent batch, you can reuse visual assets, character rigs, and voiceover sessions across episodes—saving time and reducing costs. This also results in a more cohesive look and feel, which enhances viewer trust and retention across the entire series.

However, there are trade-offs. The batch production model offers limited flexibility to adapt episodes based on early viewer feedback. If something doesn’t resonate in the first few episodes, it may already be baked into the rest of the series. Additionally, the upfront commitment of time and budget can be significant, which may not be feasible for every marketing team.

When deciding whether to batch produce your animated video series, consider your goals, audience, and timeline. If you’re launching a product or educational series with clearly defined content, batch production can be incredibly efficient. But if you’re exploring creative concepts or responding to evolving market feedback, it may be better to adopt a staggered, more agile approach.

Best Practices for Managing Episode Length in Animated Video Series

Best Practices for Managing Episode Length in Animated Video Series

The length of each episode in your animated video series can significantly impact viewer engagement, watch time, and comprehension. While there’s no one-size-fits-all answer, understanding how episode duration aligns with your goals and audience expectations is essential for long-term success.

Short-form episodes—typically between 30 seconds and 3 minutes—are ideal for product explainers, social media distribution, and top-of-funnel awareness content. These bite-sized videos are easier to consume and share, and they cater well to modern attention spans. For more complex topics, such as employee onboarding or customer training, episodes in the 3–5 minute range allow you to dive deeper while still maintaining audience interest.

To manage episode length effectively, it’s important to structure your content around clear objectives. Avoid cramming too much information into one video. Instead, break large topics into smaller, logically sequenced episodes. This approach not only improves retention but also gives your animated video series a natural episodic rhythm, encouraging viewers to keep watching.

Finally, leverage watch-time data and drop-off analytics to refine your episode strategy. If you notice consistent drop-offs at the two-minute mark, consider tightening your scripts or front-loading key information. Over time, optimizing your animated video series for ideal episode lengths can dramatically increase completion rates and viewer satisfaction.

Using Animation Templates and Libraries in a Video Series Format

Using Animation Templates and Libraries in a Video Series Format

One of the most effective ways to streamline the production of an animated video series is by building and reusing animation templates and asset libraries. These reusable elements—such as character rigs, background scenes, transitions, and lower thirds—help maintain visual consistency while speeding up the production process.

Templates are especially useful when your animated video series features recurring formats or segments. For example, using the same animated intro, outro, and text treatments across all episodes reinforces branding and creates a more professional look. Libraries of pre-designed icons, characters, or environments can also be adapted to fit new scripts without starting from scratch.

That said, not every scene should rely on templates. Custom animations are still critical for moments that require emotional nuance, detailed product demonstrations, or highly specific educational content. The key is knowing when to use templates for efficiency and when to break the mold to emphasize a point or elevate storytelling.

If you plan to scale your animated video series across multiple seasons or departments, consider developing a formal animation asset library. Store files with clear naming conventions and style guides to ensure consistency as more episodes are produced. This systematized approach can reduce production time, lower costs, and help multiple teams work collaboratively on the same series.

Turning Your Sales Funnel Into an Animated Video Series

Turning Your Sales Funnel Into an Animated Video Series

Transforming your sales funnel into an animated video series is a powerful way to educate, nurture, and convert your audience. By aligning each episode with a different stage of the buyer’s journey—awareness, consideration, decision, and retention—you can create a series that guides viewers seamlessly toward taking action.

Start by mapping your funnel stages to specific episode topics. Top-of-funnel episodes should focus on common industry problems or educational content to attract and inform. These can be light, entertaining, and optimized for search and social sharing. Mid-funnel episodes might delve deeper into your product’s value propositions, key features, or customer success stories. Finally, bottom-of-funnel videos can provide detailed tutorials, comparisons, or walkthroughs to help potential customers make informed decisions.

Each episode in your animated video series should include a clear call-to-action (CTA) that matches its funnel stage. For example, awareness-stage episodes might encourage viewers to download a guide or follow your channel, while decision-stage videos can prompt direct sign-ups or demo requests. By sequencing your content and tailoring messaging, you guide viewers through a structured path that increases the likelihood of conversion.

This strategic approach also allows for better segmentation in your marketing campaigns. You can retarget viewers based on which episode they’ve watched or send them down a drip sequence that continues the narrative. In essence, your animated video series becomes more than content—it becomes a structured conversion engine.

Building Narrative Worlds for Your Animated Explainer Series

Building Narrative Worlds for Your Animated Explainer Series

An often overlooked yet highly engaging tactic in animated video series production is narrative worldbuilding. Even if your series is rooted in education or product demos, creating a consistent visual and thematic universe helps your content stand out and stick in viewers’ minds.

Narrative worldbuilding involves more than just design—it’s about crafting a visual environment with consistent characters, settings, and logic that span the entire series. For example, a fintech company might create a futuristic “finance city” where episodes explore different districts like budgeting, investing, and credit. This type of world allows complex topics to be presented through metaphor and storytelling, making them easier to understand and remember.

Incorporating recurring characters and settings gives your animated video series continuity. Whether it’s a mascot that guides the viewer or a fictional workplace that mirrors your customers’ real-world challenges, these elements create familiarity that keeps viewers coming back. They also make the series more brandable and fun to share.

To maintain coherence, document your narrative world with a series bible or style guide. This ensures that new episodes—especially those produced over time or by different teams—adhere to the same creative standards. Worldbuilding turns your animated explainer series into a universe your audience can explore, helping boost engagement, retention, and recall.

Common Pitfalls to Avoid When Producing an Animated Video Series

Common Pitfalls to Avoid When Producing an Animated Video Series

Even with a solid concept, producing an animated video series can go off track if common pitfalls aren’t addressed early on. From creative inconsistency to lack of planning, here are some mistakes to watch out for—and how to avoid them.

A major pitfall is inconsistent style across episodes. Without a centralized style guide, your characters, color palettes, or animation timing may shift subtly from one episode to the next, reducing the professional polish of your series. Creating a detailed visual identity and reusing animation assets can prevent this issue.

Another frequent mistake is treating each episode as standalone content without thinking through the full arc of the series. While each episode should be valuable on its own, planning an overarching narrative or thematic progression ensures that your animated video series feels intentional and binge-worthy.

Lack of clear goals is another challenge. Some teams focus solely on producing the episodes without defining what success looks like—be it conversions, email signups, or engagement time. Establish key performance indicators (KPIs) early and use them to guide scriptwriting, pacing, and calls-to-action.

Finally, don’t underestimate the importance of promotion. Many animated video series fall flat simply because there’s no marketing strategy in place. Launch each episode with a distribution plan across email, social media, and paid channels to ensure your content reaches the right audience.

Avoiding these pitfalls ensures your animated video series not only looks great, but also delivers real results for your brand or business.

How to make the most of your production outcomes

How to make the most of your production outcomes

If you are making an animated video series for a business or marketing purpose, there are a lot of things you can do during and after the production process has completed that will improve your business outcomes. We recommend reviewing these resources before starting your next video marketing project:

What is the Video Igniter animated video creation platform?

What is the Video Igniter animated video creation platform

Video Igniter offers animated video production services online. We modernized the experience of creating a custom animated video to help you save on your production costs and create custom content faster. Video Igniter streamlines the complex process of making an animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production including helping you develop your video script and storyboard – if you haven’t already created them yourself!

Hire Video Igniter to make your animated video series

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Animated Video Demo Reel


 

Animated Video Series Success Stories and Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Animated Video Series Success Stories and Testimonials

Get in touch about your animated video series

Get a quote for your animated video series.

Schedule a call with our production team.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account

Fill out a creative brief, and we’ll start creating your animated videos.

contact us

 

Learn How To Create An Animated Video

Table of Contents

Interested in learning how to create an animated video but don’t know where to start? In this article, we’ll teach you how you can create an animated video yourself and how to create an animated video when you hire a studio, freelancer or Video Igniter to create your animated video for you. We also answer the most frequently asked questions about making custom animated videos – including how to keep your video production budget low.

Examples Of Animated Videos We Can Create For You

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How to Create an Animated Video When You Hire Video Igniter?

 

Scriptwriting

If you are hiring an animated video production company, a freelance animator, a studio or Video Igniter, we can help you create your script for you – or you can save money on your production budget by creating it yourself. When you work with an outside party to create your script, they’ll want to learn about the story you want to convey, who the story is for, and what the purpose of the animation is. This helps the writers understand what their goal is, what must be conveyed in the script and who the information needs to be relevant for.

How to create the script for an animated video

After you’ve briefed your animation team, they will take a little time to research your target audience more to understand how to communicate with that audience and how to make things seem relevant for them. Then the writing team will take 1-3 days to create the first draft of your script. You will get an opportunity to review the script, share your feedback and have the writing team update the script with your changes. If you aren’t completely satisfied with the script, the team will move forward with creating the storyboard. Otherwise, if you have any last minute changes to the script, let your team know now so they can integrate your edits before moving forward.

Free Download: Get our free script writing template:

Download our free template to help you create the script for your animated video.

 

Storyboarding

Now that your script is production ready, it’s time to create the storyboard. This is another step of the production process that you can do yourself or you can hire your animation partner to do for you. It takes about 1-3 days to create the first draft of a storyboard for a 30-120 second animation. The storyboard is a blueprint for the animation and design team so they know what to create for each sentence of your script. Each page of your storyboard includes a sentence from your script, a mockup of the visuals, a list of actions that will happen in the scene and a list of all the assets that are needed to create the scene.

storyboard diagram

Download Video Igniter’s Free Storyboard Template

You will get an opportunity to review the storyboard and request edits before approving the storyboard for production.

Soundtrack

Your animation producer will identify a handful of soundtracks that will compliment the vibe of your animation and will share them with you for your thoughts. If you’re in love with one of the selections, your animation team will license the soundtrack for use in your animated video. If you’re unsure about the soundtrack options, wait until you can see the animation with your soundtrack playing so that you can get a better sense of which soundtrack really works with your animation before you spend money procuring the appropriate license for the soundtrack.

Select the soundtrack for your animated video.

To learn more about how to pick the right soundtrack for your animated video, check out this video.

VoiceOver

Your animation team will help you audition voiceover talent for your animated video. First, you will receive 1 or more auditions for each character in your animated video. If you have a favorite selection for each, your animation team will guide the voiceover artist through the full recording so that they pronounce everything correctly and bring the right energy at the right moment. If you aren’t satisfied with the voiceover auditions, your animation team will procure more voiceover auditions for you to listen to until you are happy.

After you get a chance to listen to the full recording, take detailed notes to share with your production team. Useful feedback looks like this:

0:10-0:15: Have the VO artist slow down the rate at which they speak.

0:17: Add a pause

0:37: Rerecord the line, the VO artist was speaking too close into the microphone

Illustrations

The illustration process starts with the creation of concept art. Your design team will start by reviewing your branding and the visual style references you shared at the start of production. Then, they will take a key scene from your animated video and use it to design one or more pieces of concept art using original visual designs custom illustrated for your animated video.

concept art

After you’ve reviewed the concept art, let the design team know if there is one particular style frame that stands out to you. Feel free to send them notes to refine the visual style before approving it.  Maybe there’s parts you like about each of the pieces of concept art that you want the art team to combine into a new piece of concept art. If you aren’t in love with any of the pieces of concept art, let the team know why you don’t like the concept art and what you want to see differently. Then, they’ll work to incorporate your feedback and create a new piece of concept art. Your production team will continue working with you to refine the style frame until you are completely happy with it.

Once your style frame is approved, the art team will create all of the illustrations for your animated video and give you a chance to request revisions before approving the art for production.

Animation

Creating an animated video.

Now that everything is approved, it’s time to create your custom animated video. Animation takes about 1 week to create each minute of animation. If you have a longer animation, your production team will coordinate multiple animators working together to produce multiple minutes of animation each week.

When you review the first draft of your animation, give it a detailed review and collect your feedback for the production team. We also recommend sharing the first draft with members of your target audience to make sure everything makes sense and resonates with them before approving the final draft of your animation.

Payment

Now that your animated video is complete, talk with your animation producer about finalizing payment for your animated video so that you can receive the final unwatermarked version of your animated video. In many cases, animation producers require prepayment of 50% of your production budget before they begin making your video and require the project balance before they deliver the final draft to you.

How to pay for an animated video.

Learn more about working with animators

What programs can I use to create my own animated video?

Now that you know what it takes to create an animated video, maybe you are considering learning animation so you can make animated videos yourself. If so, here are a few services and programs that are used to make animated videos – ranging from easy to complicated to learn:

Easy To Learn Animated Video Creation Software

Online animated video creation software like Wideo, PowToon and Vyond can be learned in a few hours and cost substantially less than professional animation programs.  These easy animated video makers can be used to create simple animated videos with pre-created scenes, characters, objects, text and icons.

Example of simple DIY software program for creating animated videos.

Example of simple DIY software program for creating animated videos.

Pros: Low cost. You can learn how to use the program in a few hours.

Cons: You have to teach yourself how to use the program. The videos use pre-created stock visuals (characters, scenes, objects, etc) which means that your video won’t look completely original.

Advanced Animated Video Creation Software

Adobe After Effects is the go-to animation program for many professional animators. The program enables an endless list of visual creative possibilities and integrates with the Adobe Cloud ecosystem (so it’s easy to work with Photoshop and Illustrator art).

Adobe After Effects 2021

Pros: You can make any kind of custom animated 2D video you can imagine.
Cons: Requires more time to learn and master the program.

Expert Animation Creation Software

Cinema 4D is the industry leading program animators use to create custom 3d animations.

YouTube video

Pros: You can create any kind of custom 3D animated video you can imagine.

Cons: Takes longer to master and requires learning multiple skillsets (rigging, lighting, modeling, etc).

How To Create An Animated Video Yourself


How to write the script for your video

animation script

If you are going to create an animated video yourself, the first step is to write the script. To help you estimate the length of your animated video, we recommend using 120-180 words per minute of animation. 150 words/ minute is a good target. For tips on how to write a script for your animated video, check out these resources:

How to create your storyboard

The second step of the animated video production process is to create the storyboard. This is where you brainstorm ideas for what to show during each sentence of your script. We recommend downloading our storyboard template and pasting one sentence of your script on each page of the storyboard. Then, create a simple mockup of what you want to show in that scene. You can use free images & icons you find online to mockup the scene, or you can draw a simple sketch, take a photo with your phone and paste it into your storyboard doc.

Example of what an animated video storyboard looks like when created using clip art and stock images to mock up the scene.

Example of what a rough sketched storyboard looks like.

Then, you’ll need to include a bullet point list of what you want you want to have happen in each scene.

Add instructions for your video's storyboard

Finally, create a list of the assets that are needed to create the scene. Include descriptions about what the characters look like, what the scene looks like, what objects are in the scene, what sound effects (if any) will be used in the scene and along with any other miscellaneous assets like logos or icons.

Describe what assets are needed for each scene of your video

For more resources on how to create your storyboard, check out these resources:

Where to find music

There are many websites where you can find high quality affordable soundtracks for your animated video. Some of our favorites include AudioJungle and PremiumBeat. We recommend you download the free watermarked version of your favorite soundtracks and test them in your animated video when you’re ready to render out the first draft.

Note: If you plan to use your animated video for a paid media advertisement (TV or Online) you may need to pay extra for the song’s broadcast rights.

How to get a voiceover for your animated video

Affordable professional voiceover artists can be located on websites like Fiverr and Voices123. Once you’ve identified a few good candidates for your voiceover recording, we recommend hiring your top 3 candidates to record the first line of your script as an audition. This way, you can feel what kind of energy they will bring to your script instead of relying on their demo reel from previous clients to hear how they’ll sound.

Recording the voiceover for an animated video.

Once you’ve identified your favorite voiceover artist, we recommend you annotate your script before sending it to the voiceover artist for the full recording. Include notes to let them know how what kind of energy, pacing and tone they should use at various parts of your script. Should they use a special inflection here and there? Where should they pause? And how do they pronounce those difficult / uncommon words in your script? Be sure to include a pronunciation guide.

Note: If you plan to use your animated video for a paid media advertisement (TV or Online) you may need to pay extra for the voiceover’s broadcast rights.

You can also record a professional sounding voiceover at home for free without having to buy any expensive equipment or software. Check out 1:31 in this episode of The Video Igniter Show to learn how.

Creating illustrations for your animated video

So far, everything we’ve done has been relatively easy. Something anyone can do without any artistic ability. Now comes the time to create the art for your animated video. Depending on the visual style you are using for your animated video, there are a few different ways you can create the art. If you are an experienced digital artist, you will most likely use a combination of Adobe Photoshop and Illustrator to create the art for your animated video.

Creating illustrations for an animated video project.

But what if you aren’t an artist? Check out this list of online animated video makers. Some of these online animated video makers give you a library of pre-created illustrations, characters, scenes, objects and effects that you can use to lay out the scenes for your animated video. Simple controls enable you to apply basic motion to animate your scenes. Other options enable you to describe the video you want to create and have a professional animator make a custom animated video for you.

Animating your video

There are a variety of different animation programs out there. At its most basic, you could use a program like Microsoft Word, Apple Keynote or Google Slides to lay out your scenes on each slide and use the simple motion tools in those programs to sequence when elements should move in or out of the scene.

Taking things up a notch, services like Wideo and PowToon enable you to animate their pre-created illustrations using simple animation controls.

Example of a DIY animated explainer video maker.

Finally, there are professional programs like Adobe After Effects and Cinema 4D which you can learn to create any kind of animated video you can imagine. Scroll down to the section titled “What programs can I use to create my own custom animated video? to learn more about the different types of animation programs out there.

How to create a 3D animated video

The production process for creating a 3D animated video is similar to the way we described the 2D animated video production process above. However, there are a few notable areas where the production process is different:

Storyboard Creation

Creating a traditional storyboard for a 2D animated video could work for a 3D animated video, however it may have more detailed 3D style renderings in the images to help the art team understand what they are supposed to create.

storyboard

Storyboarding for 3d animation can go a step further by creating something called an “animatic.” An animatic is like an ultra rough draft of the animation. In most cases, the purpose of an animatic is to establish the pacing and timing of the animation’s motion design to ensure details move with the right timing to achieve the intended effect for the viewer. It also helps set the animation timing to sync up with the voiceover.  Animatics can be created with simple pencil sketches and flipped through like a flip book – or they can be grayscale 3D mockups of the scenes and characters in a video that has been lightly animated.

Animated Video Art Creation

Art created for a 3D animated video takes more time to create because 3D art requires multiple steps to create:

– First, modelers will create colorless 3D shapes for all the characters, scenes and objects the viewers will see.

– Next, riggers will add a ‘digital skeleton’ inside the visual elements that will move. This provides structure for things like a character’s legs, arms, neck, etc so that the animators have some structure to work with when they apply motion and animate the 3D characters, scenes and objects.

– Then, color and texture skins are layered onto to the outside of the 3D objects.

– Finally additional environmental effects are added – lighting, smoke/haze, even the effects of gravity can be adjusted.

Animated Video Art Creation

Animating

The 3D animated video production process requires more technical skills and expertise to achieve the desired level of realism or unique visual representation on screen. As such, 3D animations require substantially more time to animate and render your video.

Tips to keep your production budget low

Write your own script

animation script

Writing the script for your animated video can save you hundreds or thousands of dollars when creating an animated video. Freelance animators. animation studios, and Video Igniter are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of writing a first draft that will articulate the story you want to present. It doesn’t need to be perfect. Providing the first draft of your script to your animation team is enough to help you save money on your production budget and help your animators understand more about what you want them to create. Your animated video producers can help you polish your first draft and make it production-ready.

Here are a few resources to help you create a great script:

Download our free template to help you write the script for your custom animated video.

Download our free template to help you write the script for your custom animated video.

 

Create your storyboard

Creating the storyboard for your custom animated video is another way you can save hundreds or thousands of dollars off the cost of your animated video’s production budget. You don’t need any artistic ability to create a storyboard. All you need to do is brainstorm visuals to correspond with each line of your script and create instructions for the illustrators and animators so that they have a clear understanding of what you want them to create for each scene.

Examples of simple storyboards you can create for your animated video.

Examples of simple storyboards you can create for your animated video.

Free Download: Get our free storyboard creation template.

Deep Dive: Building a great storyboard for an animated explainer video.

Record the voiceover yourself

Native-English speaking voiceover artists charge $10-$199 for 1-2 minutes of recorded audio. You can try sourcing low cost voiceover talent from Fiverr or VoiceBunny. Or, you can record a professional sounding voiceover at home for free without having to buy any professional equipment or expensive software programs. Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record a professional sounding voiceover for free.

Use stock assets

Use stock assets to lower your production budget.

Nobody says every scene in your animated video needs to be custom created from scratch.  Using pre-created assets is a great way to speed up production and keep your budget down; in most cases pre-created assets cost less to buy or license than it would cost to create something comparable. Marketplaces exist to buy 3D models of common objects (lightbulbs, hands, houses, plants, etc) to save on your 3D animation budget. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like MixkitTheNounProjectGoogle Font Library and Envato Elements.

Use free music

Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. If you’re looking for free, legal music you can use in your custom animated video, there are two sites to check out. The first is called Incompetech. Artist Kevin MacLeod provides his music for free – all you need to do is provide proper credit and attribution to him as the creator. Another great option for free music is Facebook’s Sound Collection. There, you’ll find an even larger variety of musical options you can use for free in your paid media campaigns.

Get free legal music for your video from Incompetech.

How to choose a producer to create your animated video?

Looking for someone to create your animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricingvisual style, storytelling, customer serviceproduction timelines and more. Here are some resources to help you figure out the right production option for your custom animated video:

– 9 Things to Look For When Hiring An Animator to create an animated video.

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring an animation studio, vs a freelance animator vs Video Igniter?

– Considering making the animated video yourself? Learn about DIY options.

– What is Video Igniter Animation?

Choose a team for your animated video project.

How long does it take to create an animated video?

Shorter 2D animated videos (30 seconds-2 minutes) take 3-8 weeks to produce.

3D animated videos easily take twice as long to produce.

If your animated video is longer than 2 minutes, we recommend  to help define the scope and timeline of the project. This will ensure you end up with an optimized budget that minimizes the need for rush delivery costs.

Read this companion article to learn more about the animated video production workflow and what’s involved at every stage of production.

How long does it take to make an animated video?

What does it cost to create an animated video?

Custom animated video prices can range widely. Pixar’s animated movies cost over $100 million to make. Cheap freelance animators will offer to make animated videos for less than $100. It’s all about paying for production quality. And when I say production quality, I’m not just talking about pretty pictures put into motion. It’s also about the storytelling and the pacing of how the message progresses and how the visuals are used to bring out the story. Ultimately, when it comes to animation, you get what you pay for.

What does it cost to create an animated video?

To give you some loose numbers, consider these data points for costs related to creating a 60 second custom animated video:

Script Costs

Script writing takes 2-10+ hours to research the company/topic/target audience, draft the script, present the script to the client, collect their feedback, integrate their feedback and present the 2nd draft of the script. Ballpark cost: $250-$1,000.

Storyboard Costs

Storyboard creation takes 4-10+ hours to brainstorm the visuals that will correspond with each sentence of your script. The storyboard artist needs to create a simple visual mockup for each scene, describe the motion that will happen on screen using unambiguous language, and list all the assets (visual and auditory) that are needed for that specific scene. After the first draft of the storyboard is created, it takes additional time to review the storyboard with the client and incorporate their revisions.

If the storyboard isn’t well written, the illustrators may create the wrong art and the animators may animate the wrong details. This is why storyboarding is so important. Everyone can get consensus about what is going to be created so that there’s no need for expensive rework in the design or animation phases of production. It also helps keep production running on time. Otherwise, illustrators and animators need to sit and wait while a project manager gets clarification about what a client wants to have happen during a specific part of the animation. Ballpark cost: $300-$1,000+

VoiceOver Costs

VoiceOvers cost $10-$300 for non-celebrity, English-speaking voiceovers. Non-English voiceovers may cost more. Planning on using your voiceover for a paid media campaign (TV or online)? You may need to pay extra for the voiceover recording’s broadcast rights.

Soundtrack Costs

Soundtracks also cost about $10-$300 for pre-created stock music. Expect to spend a few hundred extra dollars for the broadcast rights if you plan to promote your video on TV or online.

Illustration Costs

Creating the custom illustrations for a 60 second animated video usually takes 3-10 full days of work from an illustrator depending how intricate and unique the art is. Illustrators are paid $15-$45+/hour for 2D animations and even more for 3D animation.

Animation Costs

It takes about 30-60 hours to animate one minute of a 2D animated video. And that’s if we’re using computer animated graphics. If your animation uses frame by frame animation (where the illustrator is drawing every scene), it’ll take even more time to animate your video. The average hourly rate for a 2D video animator is $25-$35/hour.

Rush Delivery Costs

We recommend 4-6 weeks to create most animated videos. However if you need to create your animated video faster, rush delivery options are available. To learn how rush delivery can get your animated video produced faster and how we use rush delivery budgetary increases to speed up production, read this companion article: Need an animated video in a hurry? Get rush delivery animation!

Project Management Costs

In order to keep production running smoothly, it’s important to have a project manager organize client feedback and ensure the production team is delivering content on time and has everything they need to keep production moving forward.

That all adds up

Add all these expenses up plus some monthly overhead costs on top and it’s easy to see why custom animated videos cost at least a few thousand dollars to create a high quality 60 second animation.

Check out our companion article for a more comprehensive breakdown on animated video production costs.

Avoid These Common Mistakes When You Create an Animated Video

Avoid These Common Mistakes When You Create an Animated Video

As you create an animated video, it’s important to be aware of the most common mistakes that can derail your production. One major misstep is starting without a clear strategy. Before jumping into animation, take time to define your video’s objective, target audience, and key message—otherwise, you risk producing content that lacks focus or fails to connect. Another frequent issue is weak scripting. Even the most stunning visuals can fall flat if your script doesn’t tell a compelling, concise story. Avoid overloading your audience with information—stick to a single core message and support it with engaging, easy-to-follow narration.

Choosing the wrong animation style is another pitfall. Your visual aesthetic should align with your brand identity and the tone of your message. A mismatch here can confuse or alienate your viewers. Many creators also neglect audio quality—using low-quality voiceovers or poorly mixed music can damage your video’s professionalism and credibility. Lastly, don’t forget to include a clear call to action. After you create an animated video, guide your viewers on what to do next—whether it’s signing up, watching more, or making a purchase. Avoiding these mistakes helps ensure your animated video delivers real value and results.

Create an Animated Video That Boosts Your SEO

Create an Animated Video That Boosts Your SEO

Animated videos don’t just engage your audience—they also help your website rank higher in search results. When you create an animated video and embed it on your site, you increase visitor engagement, reduce bounce rates, and boost the time users spend on your pages—all of which are positive signals for search engines. Google’s algorithm favors sites that deliver quality, engaging content, and animated videos are a proven way to keep users interested and scrolling.

To maximize the SEO value of your animated videos, optimize the title, file name, and description with keywords like “create an animated video.” Including captions and transcripts not only improves accessibility but also gives search engines additional text to index, increasing your chances of ranking for relevant queries. If you host your video on YouTube or another platform, be sure to add links back to your site in the video description. You can also use schema markup to help Google understand your video content and potentially display it as a rich snippet. When strategically created and optimized, animated videos can play a powerful role in driving traffic and improving your website’s visibility online.

Using AI Tools to Create an Animated Video Faster

Using AI Tools to Create an Animated Video Faster

The rise of artificial intelligence is transforming how people create an animated video—making the process faster, more affordable, and more accessible to creators of all skill levels. Today, AI tools can assist with everything from scriptwriting to voiceover, character animation, and even scene transitions. Platforms like ChatGPT and Jasper can generate engaging scripts tailored to your target audience, while AI-powered storyboard generators help visualize your scenes in minutes instead of hours.

AI voiceover tools like ElevenLabs enable you to create realistic narration with multiple voice styles and languages. You can even use AI to generate animated characters and motion graphics automatically, streamlining the entire production pipeline. While AI-generated videos may not offer the same creative nuance as fully custom animations, they’re a great option when you need to create an animated video quickly or with a limited budget. By combining AI efficiency with human creativity, you can produce high-quality animated content at scale—perfect for marketers, educators, and businesses looking to stay ahead of the curve.

What is the Video Igniter animated video creation platform?

What is the Video Igniter animated video creation platform

Video Igniter offers animated video creation services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production costs, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the kind of animation you want to get created. We handle all the technical and creative talent sourcing for you in addition to helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter to create your animated video

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D custom animated video you can imagine -> check out our portfolio here.

+20 reasons companies love hiring us to create custom animated videos.

Animated Video Demo Reel

 

Success Stories and Testimonials

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Create An Animated Video Success Stories and Testimonials

Get in touch about creating an animated video

Schedule a call to discuss creating your animated video.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Check out our animation portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

contact us


Bonus Production Resources: How To Create An Animated Video

These popular explainer video resources are recommended for your video production journey:

How to make a video animation.

Want to create something custom? Learn how to create custom animation.

What is the animated video production process like?

How To Make An Animated Advertisement Video

So you want to know how to make animated advertisement video to promote your product, service or business… but don’t know where to start? This article will provide a high level overview of the process and includes things you should consider along the way when you make animated video ads.

If you have a question about animated video advertisements that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

Examples of Animated Advertisement Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated advertisement for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or to schedule a call start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Pre-Production: What To Do Before You Make An Animated Advertisement Video

Custom Animated Video Advertisement

Why Are You Creating An Animated Video Ad?

Before you begin anything – get clear with your team: what is the purpose of this ad? Are you making YouTube animated video ads to reach a specific audience online? Is it to drive your target audience to your website? Generate app downloads? Get people to buy your product? Whatever it is, get clear on that before you do anything so that all creative and budgetary decisions can be in service of that goal.

Identify Your Target Audience & Platforms You Will Advertise On

It’s important to identify the audience your video is speaking to before you begin production so that you can craft the narrative and visuals to speak directly to them. Additionally, identifying your target audience will also determine which platforms you should run your video ads on. Do they use Instagram? Linkedin? Do they watch the evening news on TV?

What is the target market for your animated video advertisement

Knowing which platforms you’ll advertise on will inform what video format to use to reach your audience. This is important know before you begin production. If you were to advertise on Instagram or Snapchat, there’s a good chance you’ll need to make videos instead of horizontal ones.

Find An Animated Ad Video Maker

There are many options to consider here. If you’re looking for professional help, could hire a freelance animator, a full animation studio or Video Igniter to help turn your idea into an animated video ad.

Deep Dive: What should you look for when you want to hire an animator to create a custom animated video?

9 Things To Look For When Hiring An Animation Studio Video Igniter

If you’re looking to save money and make the video ad yourself, you can check out animated video maker services like Vyond, Wideo or PowToon. For a subscription fee, you can get access to their large libraries of images, characters, objects and backgrounds. You then lay out the scenes and create the animated video yourself using simple controls.

To learn more about the pros/cons of choosing different types of animators to help make your animated video ads, check out this companion article titled, “Hiring An Animation Studio vs Freelance Animator vs Marketing Agency vs Marketplace vs Video Igniter”

Production: How To Make An Animated Video Ad

Draft A Script

If you want to create animated video ads, the first step is to draft a script for your animated video(s). Assuming your ad is going to be 30 seconds long, you should aim for roughly 75 words in the script. Be sure to include a compelling hook (introduction), demonstrate the benefits of your product/service, and end the video with a compelling call to action that the viewer can tap on when they watch your video.

Writing the script for an animated video.

Download Video Igniter’s Free Script Writing Template

Consider including notes in your script that explain what is going to be shown visually during each sentence of your script. It can be good to think about the visuals and VoiceOver at the same time to ensure they are optimized to work well together. Don’t want to write the script yourself? You can hire a freelance scriptwriter, an animation studio, or Video Igniter.

Deep Dive: Check out our script writing guide to learn our best practices for creating a high-converting animated video ad.

How to write a script for an animated explainer video

Create The Storyboard

Making video ads for marketing requires that you create a storyboard before moving into the design and animation phases of production. A storyboard is essentially a blueprint for your animation. It provides instructions for the design team so that they know what images to create and it tells the animators how they are supposed to make the images move in sync with the voiceover. 

storyboard diagram

Download Video Igniter’s Free Storyboard Template

If you don’t want to create the storyboard yourself, freelance animators, animation studios, and Video Igniter are all capable of helping you turn your script into a storyboard.

Resource: Want to save money on your production budget by creating your own storyboard? Check out our storyboard creation guide and get our free downloadable storyboard template.

Soundtrack And VoiceOver

Check out the various stock music websites online to look for background music that will enhance the presentation of your animated ad. Be sure to check out what it costs to license the soundtrack for different platforms and different audience sizes. Depending where you plan to promote your video and how many people you expect to see it, you may need to pay a higher licensing fee for the music.

soundtrack

It’s also important to get the VoiceOver recorded and approved before animation begins so that the animators can use the VoiceOver to sync up the timing of the animation. That’s why it’s a great idea to work on getting the VoiceOver produced while the design team is busy creating art for the animated advertisement.

For more tips on how to get your own professional sounding voiceover produced, check out episode 3 of  The Video Igniter Show.

 

Art Creation

By this point, you’ve probably engaged the services of a talented illustrator or animation studio (or your favorite animated advertising video maker: Video Igniter) to create the art for your animated ad. In most cases, the artist will start by creating some sample concept art for your video – this gives you a chance to share your feedback and refine the visual style to your liking before they spend the time creating all the art for your video ad.

Creating illustrations for your video

When they send you the full art for your animated video, give it a thorough review with your brand team to ensure the style of the visuals resonates with your target audience and that the visuals do in fact make sense within the context of the accompanying VoiceOver.

Animation

Once your art, VoiceOver and soundtrack have all been approved, your video animator will get to work making the magic happen. Animation typically takes 1-2 weeks for every 60 seconds of 2D animation.

Animating An Animated Advertisement Video

When the first draft of the animated video ad is ready to review, share it with members of your target audience to ensure it resonates with them. If something needs to change because it doesn’t make sense, now’s the time to request simple modifications from your animator.

Deep Dive: Figuring out what kind of animation style is best for your video? Check out our Animation Style Guide: Different Types of Animated Explainer Videos for a pros and cons list of different animation styles.

Animation Style Guide Different Types Of Animated Explainer Videos Video Igniter

Run Your Animated Video Ad!

Upload your animated video ad to your ad platforms of choice and measure your results. 

Bonus: A/B Test Your Animated Video Ad 

It’s worthwhile to A/B test different thumbnails, intros and CTAs in your animated commercials. Consider asking your animator to create a few variations of the intro and ending of your animation so that you can test which version of your video is most likely to convert viewers into customers. That way, after you’ve been running your video campaign for a few months, you can focus your ad spend on the highest performing version of the video.

To learn more about how to get your animated video ads to convert better, check out this companion article.

Animated Advertisement Video FAQ:

How long does it take to make an animated video ad?

A 30-second 2D animation takes about 2-4 weeks to produce. 3D animations can take twice as long. Read more about animation production timelines here.

Make your video concise

What does it cost to make an 30 second animated ad?

While you can find low cost options to produce your animation for a few hundred dollars, expect to spend at least $1500-$5000 for a 30 second animated video ad that does a good job highlighting the benefits of your product/service without ruining your brand image.

Where can I advertise my video?

Hulu. Facebook + Instagram. YouTube/Google. Need help navigating all this? Get in touch with us and let us know you’re interested in a video ad campaign.

How do I get the most out of my animated video ad?

Most people just start running their ads to figure out which platforms and demographics convert best. We take things a step farther and can help you test variations of your video to see which brand message converts the most viewers. Check out the video below to learn how you can do it yourself or and we can do it for you.

Deep Dive: Learn about commercial video production.

Incorporating Storytelling in Your Animated Ad

Incorporating Storytelling in Your Animated Ad

Storytelling in animated ads is an essential strategy for creating emotional connections with your audience. By weaving a compelling narrative, you can make your brand message more memorable, driving greater engagement. Animated ads that tell a story often result in higher recall rates and stronger emotional responses from viewers, which can translate into increased brand loyalty and conversions. Storytelling enables you to take your audience on a journey, creating an experience rather than simply delivering a product or service pitch.

The key elements of a strong animated story involve creating relatable characters, a clear conflict, and a resolution. These components help structure your narrative, making it easier for your audience to follow and understand. The characters should resonate with your target audience, enabling them to see themselves in the story. Whether it’s a hero, a customer, or even a product as a character, creating a persona makes your brand feel human and approachable.

Tailoring your story to your audience is crucial for ensuring relevance. Conduct thorough research to understand the values, pain points, and needs of your target demographic. By aligning your narrative with these insights, you’ll craft a story that speaks directly to your viewers. Whether your audience is looking for humor, inspiration, or problem-solving, your animated ad’s storyline should reflect what matters most to them.

Incorporating visual storytelling techniques like color, animation style, and pacing can significantly enhance the message of your ad. For instance, warm tones and soft lines often evoke a sense of comfort and reliability, while fast-paced movements and bright colors can add excitement and urgency. The visuals should support the storyline, guiding the viewer’s emotions throughout the video. This approach ensures that the animation isn’t just a vehicle for your message but an integral part of the storytelling process.

One of the most powerful aspects of storytelling in animated ads is integrating a call to action (CTA). A strong narrative naturally leads to the desired outcome, such as encouraging viewers to visit your website, make a purchase, or learn more about your product. By building a narrative that flows smoothly into the CTA, you create a compelling reason for viewers to act without feeling forced.

The Impact of Animation in B2B vs. B2C Advertising

The Impact of Animation in B2B vs. B2C Advertising

Animation plays a distinct role in both B2B and B2C advertising, adapting its style and tone based on the nature of the target audience. For B2B (business-to-business) advertising, animated videos are often used to simplify complex ideas and processes. Many B2B products or services involve intricate details that are difficult to explain through traditional means. Animation, with its ability to visualize abstract concepts and data, makes it easier for business audiences to grasp these ideas quickly and effectively. This is why B2B animated ads often focus on clean, professional visuals that convey clarity and authority.

In contrast, B2C (business-to-consumer) advertising often leans heavily on emotional appeal. Animated ads in B2C campaigns typically aim to entertain, captivate, and create memorable experiences. For example, animated characters, bright colors, and humorous or whimsical elements can make the ad more relatable and shareable. Since B2C consumers tend to be more motivated by emotions, animation in this context aims to build a connection with the viewer that goes beyond the product, focusing on how the brand fits into their lives or enhances their experience.

Understanding audience expectations is critical for creating effective animated ads. B2B audiences generally expect a more professional tone, with animations that demonstrate efficiency and expertise. On the other hand, B2C audiences are more likely to respond to animated ads that are fun, dynamic, and designed to provoke an emotional response. Tailoring the animation style to meet these differing expectations helps brands deliver content that resonates with the right people.

Different animation formats also serve B2B and B2C markets in unique ways. B2B animated ads often utilize educational animations, infographics, and explainer videos to communicate technical aspects of a product or service. Meanwhile, B2C animated advertisements tend to favor more storytelling-driven content, using animations that elicit laughter, surprise, or a sense of wonder. The choice between 2D and 3D animation, character design, and pacing should reflect the nature of the business relationship and the message your brand aims to convey.

Best Practices for Optimizing Animated Ads for Different Platforms

Best Practices for Optimizing Animated Ads for Different Platforms

Optimizing animated ads for various platforms ensures that your message reaches the right audience in the best possible format. Each platform has specific requirements for video length, resolution, and format, so tailoring your animated ad for each one is essential for maximizing its effectiveness. For example, social media platforms like Instagram and Facebook tend to favor shorter, snappy videos, typically ranging from 15 to 30 seconds. These platforms prioritize content that grabs attention quickly, so it’s important to make your animated ad visually compelling and easy to understand within a few seconds.

On websites or landing pages, animated advertisements can be longer and more detailed, since users are more likely to engage with content that offers value or provides in-depth information. However, these animations should still be concise and engaging, as website visitors often have short attention spans. Mobile optimization is also crucial, as the majority of web traffic comes from mobile devices. To ensure your animated video advertisement performs well on mobile, keep file sizes small without compromising quality, and ensure that your animations are easy to view on small screens.

When creating animated ads for larger screens like televisions or digital billboards, prioritize high-quality visuals that can capture attention from a distance. These ads often need to be visually striking to stand out in a crowded space. Using bold colors, simple but effective animations, and large, legible text is important for these formats.

Testing and iteration are crucial in optimizing animated ads. A/B testing allows you to experiment with different versions of your animation, adjusting elements such as length, pacing, and call-to-action placement. By analyzing the performance data, you can fine-tune your ads to ensure they resonate with each platform’s audience. Ensuring consistency in your messaging and visual branding is also key, so that regardless of the platform, your animated advertisement reflects the same brand identity.

Using Data to Inform Your Animated Ad Strategy

Using Data to Inform Your Animated Ad Strategy

Data plays a pivotal role in shaping a successful animated video advertisement strategy. By leveraging analytics tools, you can make informed decisions about your animated ad’s content, format, and distribution. Data helps you understand your audience’s preferences, behaviors, and engagement patterns, which in turn enables you to create more targeted and relevant animations. For instance, tools like Google Analytics or Facebook Insights provide valuable information about which types of ads perform best, enabling you to refine your creative approach for better results.

Start by analyzing demographic data to understand the characteristics of your audience. This includes age, gender, location, and interests, all of which influence how they respond to different animation styles and messaging. Use this data to craft animations that resonate with specific segments of your audience. If, for example, you find that your target audience is primarily younger consumers, you may want to incorporate more vibrant colors, humor, and fast-paced animations to align with their preferences.

Using data-driven insights allows for continual optimization of your animated video advertisements. By reviewing performance metrics like click-through rates, engagement rates, and conversions, you can determine which elements of your animation are working and which need improvement. This ongoing process of testing and refining helps you maximize the impact of your animated ads, ensuring that your content remains relevant and effective in achieving business goals.

For example, A/B testing can be particularly useful when comparing two different animated ad variations. You can test different elements, such as the animation style (2D vs. 3D), the length of the video, or the inclusion of certain visual effects or text. Based on which version performs better, you can adapt your strategy to drive more conversions and increase return on investment (ROI).

Measuring the Success of Your Animated Video Ad Campaigns

Measuring the Success of Your Animated Video Ad Campaigns

Measuring the success of your animated video ad campaigns is crucial for understanding their impact and optimizing future efforts. Key performance indicators (KPIs) such as views, click-through rates (CTR), conversion rates, and engagement metrics provide a clear picture of how your ads are performing. By tracking these metrics, you can assess whether your animated video advertisements are meeting their objectives and where improvements can be made.

Engagement metrics, such as likes, shares, comments, and watch time, help you gauge how well your animated ad resonates with your audience. A high level of engagement typically indicates that your animation is capturing the audience’s attention and prompting them to take action, whether that’s sharing the video, visiting your website, or making a purchase. Tracking these metrics across platforms helps you understand which platform is yielding the best results for your ad.

Conversion tracking is another important aspect of measuring success. Whether your goal is to increase sales, drive sign-ups, or boost brand awareness, tracking conversions allows you to see how many viewers are taking the desired action after watching your animated advertisement. Tools like Google Analytics and Facebook Ads Manager provide in-depth insights into user behavior, helping you track the effectiveness of your CTA and overall ad performance.

Additionally, analyzing the performance of your ad on different platforms can offer valuable insights into how to optimize your campaign. For example, you may discover that your animated ad performs better on Instagram Stories than on YouTube. Understanding platform-specific engagement patterns enables you to make data-driven decisions on where to allocate your advertising budget and which formats to prioritize.

How to Budget For The Production Of Your Animated Advertisement Video

How to Budget For The Production Of Your Animated Advertisement Video

Budgeting for animated advertisement production is an essential step to ensure your project runs smoothly without exceeding financial limits. A comprehensive budget should cover all aspects of the animation process, including scripting, storyboarding, animation design, sound, and promotion. Depending on the complexity of your animated advertisement, production costs can vary widely. Simple 2D animations will cost less than more intricate 3D animations, which involve detailed modeling and rendering.

One of the first steps in budgeting is deciding whether to produce the animated ad in-house or hire an animation agency. While agencies often offer professional services, they tend to be more expensive. On the other hand, in-house teams may be more cost-effective but might require specialized skills and software. When choosing between the two options, weigh factors like expertise, time constraints, and available resources to determine the most cost-efficient approach for your brand.

Additionally, don’t forget to allocate part of your budget for marketing and distribution. Even the best animated ad won’t succeed if it’s not properly promoted. Consider the costs of running ads on social media platforms, paying for influencer partnerships, or distributing your video through email campaigns. A well-allocated marketing budget can help ensure that your animation reaches the right audience.

Finally, consider factors like licensing fees, voiceover artists, music, and any third-party services required during production. By including these elements in your budget from the beginning, you can avoid surprises down the line and ensure a smooth production process.

Maximizing Engagement with Interactive Animated Video Ads

Maximizing Engagement with Interactive Animated Video Ads

Interactive animated video advertisements provide a powerful way to increase engagement by enabling viewers to participate in the ad experience. Unlike traditional ads that are passive, interactive ads encourage viewers to make choices, click buttons, answer questions, or even personalize the content. This level of engagement not only captures attention but also fosters a deeper connection between the viewer and the brand.

There are several types of interactive elements you can include in animated video advertisements. For instance, clickable buttons, quizzes, and polls are great ways to drive user participation. These elements can be tailored to match the viewer’s preferences or behaviors, creating a more personalized experience. Interactive ads also offer the opportunity to gather valuable data about your audience’s interests and preferences, which can be used to refine future campaigns.

Creating a seamless user experience is essential for interactive ads. The interactive elements should enhance the story or message of the animation, rather than distract from it. Viewers should feel that their actions lead naturally to the next part of the ad, whether it’s exploring more product features, discovering offers, or learning about a brand’s values. Properly timed CTAs also help guide the viewer through the interactive experience.

To measure the success of interactive animated video advertisements, track metrics like participation rates, interaction completion, and conversion rates. This data helps you understand how well the interactive elements are resonating with your audience. By continually testing and optimizing your interactive ads, you can refine the experience to maximize engagement and drive results.

How to Avoid Common Mistakes in Animated Ad Production

How to Avoid Common Mistakes in Animated Ad Production

Creating an effective animated ad requires careful planning and execution. Avoiding common production mistakes can ensure that your ad is both visually appealing and impactful. One of the most frequent mistakes is overcomplicating the animation. While it may be tempting to include as many effects and details as possible, simplicity often works best in animated ads. A cluttered or overly complex animation can confuse viewers and detract from the core message. Focus on delivering a clear, concise story with visual elements that enhance, rather than overwhelm, the viewer.

Another common mistake is failing to understand your target audience. Animated ads need to speak directly to the needs and preferences of your audience. Conduct research to ensure that the animation style, tone, and messaging align with your audience’s expectations. Using the wrong animation style, such as a lighthearted cartoon for a serious business service, can result in a disconnect between the brand and its potential customers.

Ignoring sound design is also a critical mistake in animated ad production. Audio plays a key role in setting the mood and enhancing the visual experience. Poor voiceover quality or mismatched music can detract from the effectiveness of your animation. Ensure that your voiceovers, background music, and sound effects complement the animation, enhancing the emotional impact of the ad.

Failing to test and optimize your animated ad before launching is another common mistake. A/B testing allows you to experiment with different versions of your animation to see which elements work best. By testing different lengths, animation styles, and CTAs, you can fine-tune your ad to maximize engagement and conversions.

Why Hire Video Igniter To Create Your Animated Ad?

Video Igniter creates 2D and 3D animated videos for world class brands like T-Mobile, Amazon Web Services and Snoop Dogg at prices startups can afford.

Here are 20+ reasons companies choose to use Video Igniter when they want to get a custom animated video created.

Check out our portfolio.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Your production budget is pushed tot he max with Video Igniter. Our online dashboard streamlines your production experience so that your video gets made faster. Additionally, more of your budget is put into creativity and production quality instead of overhead and project management costs.

We’re a global company offering our animated video services to clients around the world, 24/7.

 

Animated Advertisement Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat HendersonFounder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MDBioresona

success stories and testimonials

Conclusion

Now that you know how to make animated advertisement videos, you can create them to help your business stand out and get its message to a wider audience. If you’d like some help creating your animated video ad, schedule a call with our production team.

Animation Outsourcing: How To Outsource An Animated Video Project

Want to make an animated video and looking for a company that offers animation outsourcing services? Video Igniter Animation has been producing custom animated videos for world class brands, agencies, video production companies, tech startups and small businesses since 2011. We have over a decade of experience managing outsourced animated video projects for clients around the globe and we wanted to create a resource to answer the questions we get asked most often about outsourcing animation and white-labeling our productions for your clients.

Animation outsourcing

Examples Of Animations You Can Outsource to Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

 





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.




 

Benefits of outsourcing your animation production

Animated video content is more popular than ever. With increased demand, why don’t big companies & agencies just fill up their in-house video teams with more animators? Why bother outsource your animated video projects in the first place?

Cost

It’s no secret that you can outsource animated video projects to animators in India, Pakistan and the Philippines (among many other countries) and get very cheap video production rates. However, a lot of these low cost options are also low quality. The art and motion likely won’t look that great and animation instructions can get misinterpreted leading to production errors. Outsourcing to the cheapest option isn’t recommended if you need your video to look professional.

cost saving tips

However, if you outsource to an established animation production team, they can help you produce high quality animated video content for less than the cost of bringing on temporary or full time to your team.

Skill/Expertise

Creating an animated video requires a bunch of different skillsets. It requires storytellers to create the script and storyboard. You’ll need audio professionals to help with the voiceover, sound effects and soundtrack. A project manager or two… And a variety of talented artists and animators who know a variety of animation techniques and visual styles to create the exact kind of animated visuals you are imagining. That’s a bunch of people to have under one roof.

Outsourced animation team

You probably have some great writers on staff that can help develop your script and storyboard. But when it comes to the infinite possibilities of 2D and 3D animation styles, it’s unlikely you’ll find the rockstar video animator that knows how to create it all. Instead, outsourcing animation offers you the ability to hire the right animator or studio that knows how to produce the kind of animation you are looking for.

Flexibility

Outsourced animation production schedule.

Most companies don’t need to create animated content all the time. It’s more likely that they’ll produce a few here or there. Maybe once a year or every few years. Ether way, it usually doesn’t make sense to have a full time animator on staff if you’ll only need to use their skills occasionally. Outsourcing your animation projects offers the flexibility of having the exact kind of animator you need, right when you need it.

How Do You Outsource The Production Of An Animated Video?

Research Animation Outsourcing Companies

Start your project by researching different animation companies that offer outsourced or white label animated video production services. You’ll want to check out their demo reels to see if they produce the level of quality you want for your video. It’s also important to ask these companies how much does animation cost and what is their production process like. Are revisions included in the price? How many? Be sure to give these animation companies detailed information about what you want them to produce so that they can help you generate an accurate quote and ensure that they can deliver the final draft before your deadline.

Choosing a producer for your animated video.

For more tips on what to look for and how to select an animator or animation studio for your project, scroll down to the section titled, “How to Pick an Outsourced Animation Partner for your Project?”

Develop Your Script

After you have selected a production team for your animated video, it’s time to develop the script. You can hire your freelancer, animation studio, agency or Video Igniter to write your script for you. We recommend that you try creating the first draft of your script because you have the idea of the animation in your mind and it’s easier if you try to get it out of your head and polish it with an animation team than it is for the animation team to try and extract the first draft of your head. This also speeds up production and can save you money on your production budget.

Write the script for your animated video.

Resource: Check out our script writing resource guide and download a copy of our free scriptwriting template.

Create The Storyboard

Now that your script is production-ready, it’s time to create the storyboard. The storyboard is a document that explains to the illustrators what they are supposed to illustrate and it tells the animators how they are going to animate those illustrations. You can create the storyboard yourself using our storyboard creation template. Or your animation outsourcing partner can create your storyboard for you. Either way, the goal is to brainstorm a visual to show with each sentence of your script. Each page of a storyboard includes a rough mockup of the visuals, a simple list of instructions to tell the animators what to animate, a list of assets (audio and visual) that are needed for the scene, and the corresponding sentence of the script.

storyboard diagram

Download Video Igniter’s Free Storyboard Template

VoiceOver

You can find voiceover artists for your project or your outsourced animation partner can help source them for you. Websites like Fiverr, Voices123 and VoiceBunny are a great start. We recommend getting at least 3 voiceover auditions for each character in your animated video. Have them record the first sentence of your script so that you can hear how they will bring their energy to your particular script. Once you’ve narrowed it down to your favorite candidate for each character, have them to record the full voiceover for your animated video. It’s important to include notes within your script to guide their pacing, energy, tone, and inflection as well as providing guidance on difficult to pronounce words.

Recording the voiceover for an animated video.

When the voiceovers have arrived, give them a thorough detailed listen to ensure you are happy with the pacing and energy throughout the voiceover. Make sure there aren’t any weird background noises, mouth sounds, sniffles or coughs in the recording either. The timing of your animation is based around the pace of your voiceover so it’s very important that you are happy with the timing of the voiceover before your animation moves into production. If you want to change part of the voiceover later, it may require costly rework to retime the animation to sync up with the new voiceover.

Soundtrack

Soundtracks and sound effects enhance the presentation of your animation and create a fuller richer world for the viewer. Usually your animation outsourcing partner will handle this part for you. However, if you want to look yourself, check out sites like AudioJungle and PremiumBeat for high quality affordable soundtracks you can license for your animated video.

Select the soundtrack for your animated video.

We recommend picking out a few of your favorite tracks, downloading the free watermarked versions of the songs, and previewing them in a test render of your animation so that you can figure out which one feels right within the context of your animation. If you plan to broadcast your animated video using paid media on TV or Online, you may need to budget a little extra for the music’s broadcast rights.

To learn more about how to pick the right soundtrack for your animated video, check out this video.

Illustrations

Creating illustrations for an outsourced animation project.

After your storyboard is approved, your animated video outsourcing partner will begin developing concept art for your animation. That means the lead designer will review your storyboard, your branding and any style references you provided. They will select a key scene from your animation and design it using one or more unique visual styles.

After you review the concepts, let the art team know what you like and don’t like about each concept. They will use your feedback to create an updated piece of concept art and will continue to work with you to refine the visual style until you are 110% happy with it. Then, the illustration team will create all of the art for your animate video using the approved concept art as a reference. You will get an opportunity to review all the illustrations and request edits until you approve them for animation.

Animation

Outsourcing an animated video project.

Now that your illustrations and voiceover are approved, the animators can work their magic. It takes one animator about one week to animate one minute of animation. If you have a short deadline for your project, rush delivery is available to help speed up production. When you review the first draft of your animated video, preview it with members of your target audience to ensure it makes sense and resonates with them. Collect all the feedback and send it to your outsourced animation company for final revisions.

How to Pick an Outsourced Animation Partner for your Project?

What are some things you should look for when outsourcing your 2D or 3D animated video project?

Animation Style References

The most important thing you can do when outsourcing an animated video project is to check out examples of previous videos they’ve created.  Are they able to produce an animation similar to the style you want for your video?

Project Availability

Animation Project Availability

Will they have enough time to complete your video before your deadline? Check to see how many projects they take on at once and how your project will be prioritized relative to other projects.

Responsiveness

What are your expectations when it comes to customer service. Outsourced animation projects mean you’re probably working with someone at least a timezone away from you. Is that going to be an issue? How quickly do you need to get a response from your animation partner? Be sure to discuss responsiveness and estimated turnaround times for your project when looking for outsourced animation partners.

Check out this companion article for more tips and information about how to hire an animator.

How much does outsourcing an animation cost?

The wide range is $100-$50,000+ for each minute of animation. Typically, people are paying between $1,000-$5,000/min to create high quality professional looking 2d animated videos. 3D animated videos start at $3,000-$10,000/minute but likely cost much more than that (Pixar animations are +$1,000,000/min).

For a deep dive on production costs, check out this companion article that explains what goes into the cost of an animated video.

How much does outsourcing an animation cost?

How long does animation outsourcing take?

Depends on the production style and length of your animated video. Most 1-2 minute long 2D animated videos can be created within 3-6 weeks. 3D animated videos require about 2x as much time. Making a longer video? Schedule a call with our production team to scope out the production timeline for your animated video. Need your video faster than 3-6 weeks? Ask us about rush delivery. To learn more about the animated video production workflow and how long each of production takes, check out this companion article.

Where can I find studios or freelancers that offer outsourced animation production services?

Websites like Upwork and Fiverr can help you find cheap freelance animators. YouTube, Behance, Vimeo, Instagram and Google are all great places to find beautiful animations and connect with studios and creatives.

Shameless Plug: Video Igniter was designed to provide outsourced animation production services through the Internet to clients around the world. Here are 20+ reasons why companies love outsourcing animation projects to Video Igniter.

Why is Video Igniter the best option for outsourcing your animation?

Quality & Style

Video Igniter can create any kind of 2D or 3D animated video you can imagine. Instead of hoping your in-house animator or freelancer can create a certain visual style, go with the team that can do it all. Our family of illustrators and animators collaborates behind the scenes to develop unique concept art and animation styles to delight you and your target audience.

Price

We’re not the cheapest option and we’re not trying to be. That being said, for the level of production quality we bring to our creations, you won’t be able to find someone that can do the same level of high quality work for less. If you do, we’ll beat their rate by 10%. As of 2022, nobody has beat our balance of production quality and price.

Customer Service

We deliver custom animated video production services through a custom designed online production dashboard that streamlines your production experience. This helps production move faster and more of your production budget goes into creativity rather than project management and overhead costs.

Learn more about Video Igniter’s Animated Video Production Service

Outsourced Animation Services Offered by VideoIgniter.com

✅  Script Writing

✅  Storyboard Creation

✅  Customer Research

✅  VoiceOver Recording

✅  Soundtrack Licensing

✅  Custom 2D Illustration Design

✅  3D Animated Video Production

✅  2D Animated Video Production

✅  Video Translation

✅  Video Optimization

✅  Video SEO

✅  Video Promotion

✅  Explainer Video Production

✅  Startup Video Production

✅  Animated Corporate Video Production

✅  Animated Advertisement Production

✅  Commercial Video Production

✅  Animated Infographic Production

✅  Kinetic Typography Production

✅  Trade Show Video Production

✅  Social Media Animated Video Production

…and more! Looking for something not listed here? Use this form to get in touch and let us know what you want to create. If it’s animated, we can help you create it.

Tips to keep your animated video production budget low

If you’re outsourcing your animation and want to keep your production budget as low as possible, consider the following budget-saving tips to keep your production costs down:

Create your script

You can save hundreds or thousands of dollars off your production budget by writing the script for your animated video. Outsourced animation partners are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of creating a first draft that will articulate the story you want to present. Don’t worry about making your script perfect. If you can provide the first draft of your script, your animation partner can help you make it production-ready and you can still save some money on your production budget.

Here are a few resources to help you create a script for your animated video:

How To Write An Animated Video Script

7 Tips to Supercharge Your Video Script Writing

Examples Of Explainer Video Scripts + How To Write A Script

Get our free script writing template here.

Download our free template to help you write the script for your custom animated video.

Download our free script writing template to help you write the script for your animated video.

 

Create your storyboard

A storyboard is the blueprint for your animated video. It tells the illustrators and animators what to create. By creating the storyboard for your custom animated video, you can save hundreds or thousands of dollars off your production budget. All you need to do is brainstorm visuals that correspond with each line of your script and then write simple instructions for the illustrators and animators so they know what you want them to create in each scene.

Examples of simple storyboards you can create for your animated video.

Examples of simple storyboards you can create for your animated video.

Free Download: Get our free storyboard creation template.

Deep Dive: Building a great storyboard for an animated explainer video.

Record the voiceover

You can try sourcing low cost voiceover talent from sites like Fiverr or VoiceBunny. English-speaking voiceover artists tend to charge $10-$199 for 1-2 minutes of recorded audio.

You can also record the voiceover yourself for free! Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record the voiceover for your animated video for free without having to buy any expensive equipment or software.

Use stock assets

Using pre-created assets can help you keep your budget down because they usually cost less to buy or license than it would to create something comparable.  Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like MixkitTheNounProjectGoogle Font Library and Envato Elements.

Use stock assets to lower your production budget.

Use free music

Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. Looking for free, legal music? Check out Incompetech and Facebook’s Sound Collection.

Best Practices for Effective Communication with Outsourced Animation Teams

Best Practices for Effective Communication with Outsourced Animation Teams

Clear and consistent communication is the backbone of successful animation outsourcing. When working with remote animation teams—often spread across continents and time zones—it’s vital to establish structured workflows and transparent channels of collaboration from day one. Miscommunications can quickly lead to costly delays, mismatched expectations, and creative misalignment.

One of the first steps to effective communication in animation outsourcing is setting clear expectations. This includes defining project scope, deliverables, timelines, and the intended visual style. Providing visual references, storyboards, and written briefs can ensure that outsourced animation teams are aligned with your creative vision. Utilizing cloud-based collaboration tools like Slack, Zoom, and project management platforms such as Trello or Asana helps centralize conversations and keep everyone in sync.

Regular check-ins are another vital component of successful animation outsourcing. Weekly or bi-weekly reviews help identify missteps early and allow for iterative feedback. To avoid confusion, feedback should be specific and visual whenever possible—frame-by-frame annotations or marked-up storyboards are especially helpful. Additionally, businesses outsourcing animation should practice cultural sensitivity and time zone flexibility to foster better collaboration with international teams.

By investing in strong communication strategies, businesses can unlock the full potential of animation outsourcing, leading to better quality, faster delivery, and more satisfying creative outcomes.

Leveraging AI in Animation Outsourcing

Leveraging AI in Animation Outsourcing

As artificial intelligence continues to evolve, it is reshaping the animation outsourcing landscape in profound ways. AI animation tools are now playing a crucial role in accelerating production workflows, reducing costs, and enhancing creative output. For companies looking to outsource animation, leveraging AI-powered studios can mean faster turnaround times and access to cutting-edge techniques that enhance visual storytelling.

Many animation outsourcing providers now incorporate AI tools to handle tasks such as lip-syncing dialogue with character animations, generating realistic backgrounds, and automating the in-betweening process for smoother motion. These innovations not only save time but also allow animators to focus on high-level creative decisions rather than repetitive manual tasks. AI is also aiding in pre-visualization, enabling outsourced teams to deliver more accurate drafts and animatics early in the production cycle.

However, animation outsourcing teams must navigate certain limitations with AI. Creative nuance, emotional depth, and stylistic flair still rely heavily on human input, making it essential for clients to strike the right balance between automation and artistic vision. For businesses evaluating animation outsourcing partners, it’s wise to ask about the studio’s AI tools and how they enhance—rather than replace—the creative process. As technology continues to advance, AI is set to become a key differentiator for animation outsourcing studios leading the industry into the future.

Future Trends in Animation Outsourcing

Future Trends in Animation Outsourcing

The future of animation outsourcing is being shaped by rapid technological advancements, new creative demands, and shifts in production strategy. As more businesses seek scalable, cost-effective ways to produce compelling visual content, animation outsourcing is becoming more sophisticated and specialized.

One major trend is the rise of real-time animation using engines like Unreal and Unity. These technologies enable outsourced teams to deliver faster and more interactive content, making animation outsourcing especially appealing for game development, virtual production, and immersive experiences. Another growing area is personalized animation, where outsourcing studios use AI and user data to generate content tailored to specific demographics or even individuals—a trend gaining traction in marketing and e-learning.

In parallel, demand is surging for 3D animation, augmented reality, and virtual reality content. Many animation outsourcing providers are now investing in tools and talent to deliver these complex formats, giving businesses access to high-end capabilities without needing in-house resources. Additionally, we’re seeing a rise in niche outsourcing providers that specialize in explainer videos, medical animations, or educational content, enabling more precise matches between client needs and vendor expertise.

Ethical and sustainable animation outsourcing is also becoming a priority. Studios are beginning to promote environmentally friendly workflows and fair labor practices, aligning with the values of socially responsible brands. As animation outsourcing continues to evolve, businesses that stay ahead of these trends will be better positioned to capitalize on the creative and economic advantages the global animation industry has to offer.

How to get the most out of your animated video?

How to get the most out of your animated video

If you’re outsourcing the production of an animation, here are some resources to help ensure your project goes as smooth as possible. Is your animated video being created to help serve a business objective or initiative? These resources will also help you improve the marketing impact of your animation.

– 7 Tips to help you write a great script for your animated video.

– Pick the right visual style for your animated video.

– 6 Tips To Increase Viewer Engagement for your animated video.

– Review the Do’s and Don’ts of Promotional Explainer Videos.

– 7 Tips For Using and Improving Your Businesses’s Video.

– Learn how to interpret your video’s viewer stats to see if it needs improvement.

– A/B Test variations of your animated video to improve its conversion rate.

Outsource Your Animation to Video Igniter

Outsource Your Animation to Video Igniter

– World class design talent at prices small businesses can afford.

– You can use Video Igniter to outsource the production of any kind of 2D or 3D animated video you can imagine.

+20 reasons companies love outsourcing their animation projects to Video Igniter.

– Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Outsourcing Animation Demo Reel


 

Animation Outsourcing Production Resources

These resources and guides are popular among people interested in animation outsourcing:

Free Downloads: Video Script Writing Template & Storyboard Template.

Video Igniter’s guide to 3D animation outsourcing.

How to work on a video project with an animator near me.

How to make a video animation?

Animation Outsourcing Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Outsourcing animation testimonials.

Get in touch about outsourcing animation for your next project

Schedule a call to discuss animation outsourcing for your company.

Get a quote for your outsourced animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and then we’ll make your animated video for you.

contact us

What is Video Igniter’s Animation Outsourcing Service?

Animated Video – How To Make An Animated Video

Animated videos are a great way to entertain people and explain new information. We get a lot of questions about making animated infographic videos and wanted to create a resource with answers to all those questions.

Animated Video

Animated Video Demo Reels

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

High End Animated Video Demo Reel


Mid-Tier Animated Video Demo Reel With Animated Characters


Mid-Tier Animated Video Demo Reel Without Animated Characters


Lower-Cost Animated Video Demo Reel

 

Examples of Animated Videos





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.


 

Why should you create animated an animated for your business?

Animated videos help keep people’s attention when explaining new data and information. By using custom animated visuals to enhance what the narrator is explaining, the viewer has more context to be able to understand the data that is being presented to them. Sometimes, animation is the only way to visually articulate what needs to be explained. The added benefit of using animation is that people love watching animations. It helps keep the viewer’s attention focused while they learn. It improves their ability to comprehend what is being explained. And most importantly – it increases their ability to retain the information.

How to make an animated video

 

Script

Writing a script.

Download Video Igniter’s Free Script Writing Template

The first step in creating an animated video is to create the script. This provides the outline and structure for the entire video project. As you write your script, include notes about what you want you want to show visually for each part of the animation.

Here are some resources to help you write the script for your animated video:

Examples Of Explainer Video Scripts + How To Write A Script

7 Tips to Supercharge Your Explainer Video Script Writing

Storyboard

Next, it’s time to create the storyboard. The storyboard is like the blueprint for your animation. It is a way to present your script along with notes for the illustrators and animators to know what they are supposed to create for each scene. In the diagram below, you can see what information needs to be included on each slide of a storyboard:

storyboard diagram

Free Download: Get our free storyboard creation template here.

Soundtrack

After your storyboard is approved, it’s time to research some soundtrack options. Your animation team will help pick out a few soundtracks that can be used in the scenes of your animation. If you can’t decide which soundtrack is your favorite, narrow it down to your top 2-3 options. Then, when the first draft of your animation is done, the production team can render out versions of your video with each soundtrack option so that you can feel how each one works within the context of your animated video.

Selecting a soundtrack.

If you plan to use your animated video in a paid media campaign (TV or Online) make sure you have purchased the broadcast rights to use the song in an ad campaign. Broadcast rights typically cost $199-$499 for stock music.

Want to look for your own soundtrack options? Check out sites like AudioJungle, PremiumBeat and Pond5.

VoiceOver

Now it’s time to procure the voiceover for your animated video. We recommend finding your top 2-3 candidates for each role in your animated video and hiring them to record an audition. Instead of paying them to record the full voiceover, just hire them to record the first 1-3 sentences of your script (some voiceover artists will produce this recording for free).

Recording a voiceover.

Give the auditions a review to decide which voice is your favorite. Then, hire the selected voiceover artist to record the full voiceover. When the first draft comes in, give it a thorough review to ensure everything is pronounced the way you want it to.

Before your voiceover artist begins recording, we recommend documenting your script to help them understand how you want them to record the voiceover. Include notes that tell them how to pronounce difficult words, what kind of energy/tone they should use and how they should modulate their inflection and speed throughout the recording.

You can find great voiceover artists through Voices123, VoiceBunny and Fiverr (for lower cost VO talent).

Illustrations

After your storyboard is approved, the illustration team for your animated video will develop concept art. That means they will review your brand guidelines and style references you started at the beginning of production and use that information to create a scene from your video in one or more unique visual styles.

storyboard diagram

You will get a chance to review the concept art and let your illustration team know what you like and dislike about each piece of concept art. Based on this feedback, the artists will refine their creation and develop a new style frame for you to review. Don’t be afraid to send more feedback to the team if you need to refine the styleframe farther. It’s very important that you are completely satisfied with the art direction in the style frame before your artists begin illustrating your video.

Creating illustrations for an animated video.

Once the styleframe is approved, the illustrators will create all of the art for your animated video based off of the approved artwork. It takes about one week to create all the art for a one minute, 2D animated video. Take your time and provide detailed feedback to the design team after you review all the art they created. They’ll make all the revisions and give you another chance to review and approve the art before it moves into production.

Animation

Now that everything is approved (script, storyboard, voiceover, soundtrack and illustrations) it’s time to animate your video! Animation takes about one week to animate each 60 seconds of footage. Multiple animators can work together to speed up production for longer animated videos.

Animating An Animated Video.

When the first draft arrives, give it a through review with your in-house team and members of your target audience. Spend the time collecting and sharing the feedback with your animation team to ensure the final draft will resonate with your target audience.

We recommend providing feedback to your animation team using a format similar to this:

0:01-0:05: Speed up the appearance of the logo so it can be on screen longer.

1:32: Remove the green outline.

0:25, 0:47, & 2:12: Some sort of unintended glitch effect appears when the graph animates into view? Please investigate.

Sound Effects

After your animation is approved, the timing of all the scenes and sequences is finally locked in. Now, audio engineers can go in and add sound effects, textures and other noises to add more life to the animations and motion design in your video.

How to choose a producer to make your animated video?

How to choose a producer to make your animated video?

Looking for an animated video producer but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance video animator, or a production service like Video Igniter Animation including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your animated video:

– 9 Things to Look For When Hiring An Animator

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring a freelance animator vs an animation studio vs Video Igniter?

– Want to make your own animation? Learn about DIY options.

– What is Video Igniter Animation?

What are the different types of animated videos?


2D Animation Styles:

1). Flash / After Effects 2D animation
2). Motion Graphics
3). Hand Drawn Animation (aka Frame by Frame or Cel Animation)
4). Kinetic Typography

3D Animation Styles:

1). 3D Animation
2). Stop Motion

Deep Dive: Want to learn more about the different styles of animation? Check out this deep dive to learn the pros and cons of working with each style of animation.


What does it cost to make an animated video?

Animations range widely in price. Especially between 2D and 3D animation styles. 2D animated videos cost between $2,500-$25,000 per 60 seconds of animated content. Most animated content that’s made for the internet costs between $2,500-$7,500 per 60 seconds. 3D animated videos start at $5,000-$10,000 per 60 seconds but likely cost much more to produce. For context, Pixar’s animation films have budgets of +$150 million – that’s over $1 million dollars per 60 seconds of animation!

What does it cost to make an animated video?

For more information on animated video production costs, get a quote or read our article about animated video production costs.

How long does it take to make an animated video?

Short 2D animations (30 seconds – 2 minutes) take 3-8 weeks to produce. Rush delivery is available if you need to guarantee the final draft is completed before a fast approaching deadline. 3D animated videos take at least twice as much time to create. 90 minute animated movies take years to get all the way through the production process.

If you plan on making a video longer than 2 minutes, schedule a call with our production team to discuss how long it will take to get your animated video produced.

It takes a few weeks to make an animated video.

Want to learn more about what’s involved at each stage of the animated video production process? Read our companion article that explains how long it takes to make an animated video.

What kinds of animated video creation software exist?

Now that you know what it takes to create an animated video, maybe you are are considering learning animation so you can make animated videos yourself. If so, here are a few services and programs that are used to make animations – ranging from easy to complicated to learn:

Easy to learn animated video creation software:

Online animated video creation software like Wideo, PowToon and Vyond can be learned in a few hours and cost substantially less than professional animation programs.  These easy animated video makers can be used to create simple animations using pre-created scenes, characters, objects, text and icons.

DIY Production options

Example of DIY animated video maker.

Pros: Low cost. Can learn how to use the program in a few hours.

Cons: You have to teach yourself how to use the program. The videos use pre-made stock visuals (characters, scenes, objects, etc) which means that your video won’t look completely original.

Advanced Animation Creation Software:

Adobe After Effects is the go-to animation program for many professional animators. The program enables an endless list of visual creative possibilities and integrates with the Adobe Cloud ecosystem (so it’s easy to work with Photoshop and Illustrator art).

Adobe After Effects 2021

Pros: You can make any kind of custom animated 2D video you can imagine.
Cons: Requires more time to learn and master the program.

Expert Animation Creation Software:

Cinema 4D is the industry leading program animators use to create custom 3D animations.

YouTube video

Pros: You can create any kind of 3D animated video you can imagine.

Cons: Takes longer to master and requires learning multiple skillsets (rigging, lighting, modeling, etc).

How long should my animated video be?

If your goal is to get awareness, target a length of 5-60 seconds. Most awareness videos are in the 5-30 second range. The purpose isn’t to tell people your whole story. It’s just to get them intrigued enough to want to learn more. In many cases, the shorter the better.

If your goal is to educate your leads and prospective clients, ideally people who have heard about you and want to learn more, aim for a length of 1-2 minutes for your animated video.

How long should my content be?

Longer videos are usually reserved for customer education and retention. Longer videos can be used to show how to use your product or service. They can include screencasts. It can also be longer feature-length content that would be of interest to your target market and subsequently could be used for gaining awareness with new potential customers as well as delighting your existing clients.

How to create animated video online free

Animated videos typically require budgets of at least a few thousand dollars to produce. There are a growing number of cheap ways to make animated videos – but they usually require a lot of your time to learn how to use the program and even more time to actually create the videos. There are now some new ways to make free animations. In recent months, Facebook has introduced Make-A-Video and Google researchers have introduced DreamFusion – a text to 3D animated video creation AI. These services can be used to make short clips with small pixel dimensions and a moderate amount of photo realism. While they’re still in their infancy, these new services are already generating impressive results.

 

How to create animated video from pictures

Another low cost way to make animated videos is to add motion to photos you already have. This is a great way to repurpose and extend the life of content you’ve previously created. The video below shows different ways that you can turn photos into short little animations.

YouTube video

 

Tips to keep your animated video production budget low

Write The Script

Writing the script for your animated video can save you hundreds or thousands of dollars off the cost of your production budget. Freelance animators and animation studios are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of creating a first draft that will articulate the story you want to present. It doesn’t need to be perfect; providing the first draft of your script to your animation team can still be enough to help you save money on your production budget. Your animation producers can help you polish your first draft and make it production-ready.

Writing the script for your animated video can save you money on your production budget.

Here are a few resources to help you create a great script:

Examples Of Explainer Video Scripts + How To Write A Script

7 Tips to Supercharge Your Explainer Video Script Writing

Create Your Storyboard

Creating the storyboard for your animated video is another way you can save hundreds or thousands of dollars off the cost of your video’s production budget. You create a storyboard even if you have no artistic ability.

animation storyboard

All you need to do is brainstorm visuals to correspond with each line of your script and create instructions for the illustrators and animators so that they have a clear understanding of what you want them to create for each scene.

Free Download: Get our free storyboard creation template.

Deep Dive: Building a great storyboard for an animated explainer video.

Record The Voiceover

English voiceovers tend to cost $10-$199 per 1-2 minutes of recorded audio. You can try sourcing low cost voiceover talent from Fiverr or VoiceBunny. You can also record the voiceover yourself for free! That’s right – you can record a professional sounding voiceover without having to buy any expensive equipment or software. Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record the voiceover for your animated video for free.

Use Stock Assets

Using pre-created icons may be used to lower your production budget.

Not every visual for your animated video needs to be created from scratch. Using pre-created assets can help you keep your budget down because they usually cost less to buy/license than it would to create something comparable. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.

Use Free Music

Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. On the flip side, there are a few great resources you can use for free soundtracks. The first is a site called Incompetech. Artist Kevin MacLeod provides his music for free – all you need to do is provide proper credit and attribution to him as the creator.

Get free legal music for your video from Incompetech.

Another great option for free music is Facebook’s Sound Collection. There, you’ll find an even larger variety of musical options

Setting Clear Goals for Your Animated Video

Creating an animated video without clear goals is like shooting an arrow without aiming. Before diving into production, it’s essential to define the specific outcome you want your animated video to achieve. Are you trying to explain how your product works? Do you want to increase website traffic, boost conversions, or build brand awareness? When you know what success looks like, every part of the video — from the script and animation style to the voiceover and music — can be aligned with that goal.

Setting Clear Goals for Your Animated Video

Start by setting SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of saying “We want more traffic,” set a goal like “We want our animated video to drive 20% more traffic to our landing page within 60 days.” This kind of clarity guides your messaging and makes it easier to evaluate the video’s performance.

Different industries use animated videos in different ways. A SaaS company may create a feature-focused animated explainer video, while an eCommerce brand might develop a short animated post for social media. Regardless of your niche, setting clear, measurable goals will help you build an animated video that serves your business objectives and delivers results.

Writing a Strong Call-to-Action for Your Animated Video

animated video cta examples

An animated video without a strong call-to-action (CTA) is like a conversation that ends with awkward silence. The CTA is your chance to tell viewers exactly what to do next — whether that’s visiting your website, signing up for a free trial, or sharing the video on social media. A clear, compelling CTA ensures your animated video converts attention into action.

The best CTAs are simple, specific, and action-oriented. Phrases like “Get Started Now,” “Watch the Full Demo,” or “Subscribe for Free” give viewers direction and urgency. In an animated video, CTAs can appear visually at the end, be narrated by the voiceover, or even be integrated mid-video for emphasis. You can also use on-screen text, clickable buttons, or character gestures to guide the viewer’s next move.

Avoid vague CTAs like “Learn More” without providing a link, or trying to cram multiple actions into one request. Keep it focused. For optimal results, consider A/B testing different versions of your CTA to see which one drives the most engagement. When used strategically, a strong call-to-action transforms a passive viewer into an active lead — turning your animated video into a true marketing asset.

Common Mistakes to Avoid in Animated Video Production

Common Mistakes to Avoid in Animated Video Production

Even the most exciting ideas can fall flat if the animated video production process is mishandled. Many businesses jump into animation thinking it’s a plug-and-play solution, but overlooking key steps can result in delays, budget overruns, or a final video that misses the mark.

One of the most common mistakes is starting without a clear goal or message. This often leads to a disorganized script or visuals that don’t align with the brand’s purpose. Another frequent error is skipping the storyboard phase. Storyboards allow you to preview the flow and timing of your animated video before expensive production begins, reducing revisions later.

animated video script writing

Other pitfalls include choosing the wrong animation style, cramming too much information into a short runtime, and rushing through the revision process. Clients who micromanage their creative team or try to force last-minute changes can also slow down production and compromise quality. Perhaps the most damaging mistake of all is forgetting to include a call-to-action — essentially leaving your viewers entertained, but without direction.

Avoiding these mistakes can save you time, money, and stress. A smooth animated video production process starts with preparation, continues with collaboration, and ends with a polished final product that delivers on its goals.

Building a Content Strategy Around Animated Videos

Building a Content Strategy Around Animated Videos

Animated videos are more than just one-off marketing pieces — they’re powerful tools that can anchor a long-term content strategy. When planned strategically, an animated video can attract, engage, and convert your audience at multiple stages of the marketing funnel.

At the top of the funnel, animated videos are great for generating awareness through explainer videos or short social promos. In the middle of the funnel, you can use animated product walkthroughs, testimonials, or FAQs to educate and nurture leads. At the bottom of the funnel, animated demo videos and onboarding content help seal the deal or improve customer retention. By creating different types of animated videos for each funnel stage, you guide your audience naturally toward conversion.

animated video for marketing funnel

An effective content strategy also repurposes animated videos across platforms. A single video can be chopped into social media clips, used in blog posts, embedded in email campaigns, or turned into GIFs for newsletters. Creating a video content calendar helps keep your production organized and aligned with broader campaigns.

For businesses looking to scale, animated video templates or working with a trusted production partner can make consistent content creation more efficient. Over time, a smart video strategy not only strengthens your brand presence — it also helps you get more ROI from every animated video you create.

What is the Video Igniter animated video creation platform?

Video Igniter offers animation production services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on cost, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then respond to the assets (script, storyboard, voiceover, soundtrack, art and animation) when the Video Igniter app notifies you it’s time to review part of the video we create for you.

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos.

Hire Video Igniter to Create Your Animated Video

World class design talent at prices startups can afford.

We can make any kind of 2D or 3D animated video you can imagine. Check out our portfolio!

+20 reasons companies love hiring us to create animated videos.

Demo Reel

 

Animated Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.” 

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

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Animated Video Testimonials

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