If you want to use animated video marketing to improve your sales and marketing funnel, this video highlights all the ways you can integrate animated videos into your sales and marketing strategy.
Do you have a question about video marketing that isn’t answered in this article? Use our contact form to ask your question or click the image below to with a member of our production team:
We’re going to be covering things level here so that you can understand all the basic elements and ways you can use video. And then in future videos, I’ll dig into each of these in more detail so you know how to properly implement them. For this video, the idea is to show you all the areas where video fits into the sales and marketing funnel.
Awareness
To start generating interest and awareness in your business, you’ll want to create video content that is tangentially related to your business so that when people are searching online for relevant and related questions, your content will be easier to discover. For example, Video Igniter is an animated video production company, and we create content about how to make, market and promote video content because these are the kinds of topics business owners are searching for.
Notice how we don’t start by talking about ourselves and what we do. Instead, we focus on the topics we can teach to people who are potentially interested in our services down the line.
For these kinds of videos, you’ll want to feature them on YouTube and social channels to make it easy for people to discover you.
Interest
The next level of content is designed for people who have become aware of your business and want to learn more about who you are, what you do, and what the benefits are of working with you.
This kind of video content should reside on your website. Have at least one video on your homepage to explain your business. And if you have additional educational videos, consider putting them behind an email gate in order to help you generate more leads and contacts.
Evaluation
Once you have people interested in potentially doing business with you, this is the time to start presenting more specific videos like, “How to work with us,” and “How to use the product or service.”
Email is a great tool for your sales team to deliver videos directly to your prospects. Many video marketing services like Wistia let you see prospects are watching your videos which helps you determine how interested they are in your business.
This can give you clues about who to follow up with and how to tailor your pitch.
Relationship Nurturing
The last kind of content you want to create is essentially the same as the first kind, however, it serves a slightly different purpose.
When you have a list of prospects that you want to keep engaged with over time, and existing customers that you want to continue to provide value for, we recommend you continue to create educational content that’s tangentially related to your business and can help your existing customers and prospects.
Keep posting this content to YouTube and your social channels in addition to periodically sending these updates out via email.
That’s all for this episode. Thank you for watching, and if you want to support the show, share this episode with someone who will find it useful and you can subscribe and like the content on these channels (Linkedin, Instagram, Facebook).
How to Create a Video Marketing Strategy From Scratch
Creating a successful video marketing strategy starts with a clear understanding of your goals and audience. Without a solid plan, even the most beautifully produced videos can fail to generate results. A thoughtful video marketing strategy ensures that your content is aligned with your brand, optimized for your target platforms, and positioned to drive measurable outcomes—whether that’s boosting awareness, increasing conversions, or supporting customer retention.
Start by defining your video marketing goals. Are you trying to generate leads, explain a complex product, or improve brand recall? Setting SMART goals (specific, measurable, attainable, relevant, time-bound) provides clarity and sets the direction for your content. Next, identify your target audience—consider demographics, pain points, and where your audience spends time online. This helps tailor your messaging and choose the right video format for each viewer segment.
From there, decide which types of video content best match your funnel stages: animated explainer videos work well for the awareness phase, product demos for consideration, and customer testimonials or case studies for decision-making. Build a content calendar that outlines your production schedule, deadlines, and distribution plan to ensure consistency and avoid last-minute scrambles.
An essential component of any video marketing strategy is determining where your videos will live. Will you host them on your website, social platforms, YouTube, or all of the above? Different channels serve different purposes and audiences. Don’t forget to plan for video SEO optimization, including keywords, video titles, descriptions, and transcripts to improve discoverability in search engines.
Finally, establish KPIs to measure performance—such as video views, engagement rates, conversions, or time on page. By consistently evaluating performance and iterating based on data, your video marketing strategy can evolve and improve over time.
How to Optimize Your Videos for Search Engines
Video marketing isn’t just about creating great content—it’s also about ensuring people can find it. That’s where video SEO comes in. Optimizing your videos for search engines increases visibility, drives organic traffic, and helps your content appear in search results, including Google’s video carousel. An effective video marketing strategy should always include steps for SEO optimization.
Start with keyword research. Use tools like Google Keyword Planner or YouTube’s search suggest feature to identify relevant terms your audience is searching for. Incorporate those keywords into your video titles and descriptions to give search engines context. A compelling title should be both clickable and SEO-friendly, while your description should provide a concise overview of the video’s content and include targeted keywords naturally.
Next, add transcripts and captions to your videos. Not only does this make your content more accessible to a wider audience, but it also provides text for search engines to index, improving your chances of ranking for relevant queries. For platforms like YouTube, using tags and accurate categories further helps your video surface in related searches.
Don’t overlook your video thumbnail, which serves as the visual hook for your content. A custom-designed thumbnail that includes brand colors, readable text, and a strong visual cue can dramatically increase your click-through rate.
Embedding your video on a high-quality landing page is another key tactic. Pages that provide additional context and value around the video tend to rank better, especially if they include structured metadata like video schema markup. Submitting a video sitemap to Google can also speed up the indexing process, ensuring your video marketing content is quickly discoverable.
When you optimize your videos for search, you’re not just increasing views—you’re building a sustainable, long-term content asset that contributes to your overall video marketing performance.
Best Practices for Promoting Video Content on Social Media
Creating an engaging video is only half the battle. To get the most out of your video marketing efforts, you need a strong social media promotion plan. Social platforms are where your audience discovers, interacts with, and shares content—making them essential distribution channels for any video marketing campaign.
Start by choosing the right platforms based on your audience. If you’re targeting professionals, LinkedIn is ideal for B2B video marketing. For consumer brands, Instagram, TikTok, and Facebook offer massive reach and high engagement. YouTube remains a powerful search engine in its own right, perfect for educational or evergreen content. Adapt your video format to match the norms of each platform, such as vertical video for Instagram Reels and snappy intros for TikTok.
When posting, always upload videos natively rather than linking from other platforms. Native content performs better in most algorithms and offers richer preview experiences. Use strong hooks in the first 3 seconds to stop the scroll, and always add captions or subtitles, since a large percentage of users watch without sound.
Incorporate relevant hashtags, keywords, and geotags to boost discoverability. Posting at the right time—based on when your audience is most active—also increases visibility. Don’t hesitate to boost high-performing content with paid promotion or use targeted video ads to amplify reach.
Encourage viewers to take action—whether it’s liking, commenting, sharing, or visiting your website. Calls-to-action (CTAs) at the end of the video or in the caption can guide behavior and drive traffic. Monitor performance closely using each platform’s analytics to see what content resonates and adjust your strategy accordingly.
A strong social sharing strategy not only expands your reach but also strengthens your overall video marketing performance by feeding your content into algorithms, sparking conversation, and building community.
Hire Video Igniter To Create Animated Marketing Videos
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
https://videoigniter.com/wp-content/uploads/2022/10/Video-Marketing.svg77.6687.74videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-05-02 11:16:102025-05-02 19:55:14How To Use Video To Improve Your Sales And Marketing Efforts
Have you ever thought about creating your animated video series? Something fun for people to watch… or maybe something more educational? Whether you’re interested in creating a funny, entertaining animated video series, something educational – or something more professional for your business, we’ve got you covered. In this guide, Video Igniter answers the most frequently asked questions we receive about helping people create their own animated video series.
Animated Video Examples
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Benefits of making an animated video series?
While it’s easy to imagine all the fun reasons someone would want to produce their own custom animated video series, there are a few business reasons why companies choose to produce this type of content:
Generate Awareness
Video content is one of the best mediums for generating awareness online because the content is highly engaging and sharable. By creating an animated video series, you offer something new for your existing fans and can draw in new viewers each week by making it easy for your fans to share each episode and get notified when new episodes go live.
Educate Customers
Animated videos make it easy for people to learn, understand and remember new information. The next time you want to educate your customers to help them understand your product/service better, consider using animated videos to educate them instead of writing long articles and inserting some photos. You’ll find that:
1). More of your customers engage with your educational materials.
2). Your customers will consume more (if not all) of your educational content if it’s made of short animated videos.
3). Your customers will retain the information longer.
Show Your Brand Personality
Animated videos are the best way to express your brand’s personality because animation enables you to show and express things that can’t be conveyed with text, images or live video. Animation enables you to express your brand values using reality defying visuals while simplifying your overall message to the key details that are necessary to articulate your uniqueness.
Does your company have a mascot? Animation can bring your mascot to life to help explain what your company does while expressing your values and brand personality.
How to make an animated video series
Questionnaire
Production begins with a questionnaire. By answering a few questions, we can get a well rounded understanding of your project goals and the main points you want to communicate in your video.
Production Style: Series or Parallel
Before production begins, it’s worth having a discussion with your production manager about how to produce your animated video series. Do you want to have all the videos produced at once? Or can they be produced one after another?
Script
Our team will review your answers in the questionnaire and follow up if there’s anything we need clarification on. Then, we’ll draft the first version of your script. Depending on the production style you choose with your production manager we may start with the first script and take it all the way through production – or we’ll write the scripts for every episode all at once.
Send us your feedback and let us know if there are any edits you want us to make. Simple and Standard Animation projects include unlimited revisions so we will continue to work with you to revise your script until you love it. Do you have questions about how to review the script and other assets for your video series? Check out our companion guide: How to review your animated video and project assets.
Check out this companion article to see some examples of explainer video scripts and the videos they turned into.
Storyboard
Now that your script is approved, it’s time for us to figure out what visuals are going to correspond with each part of your script. That’s where the storyboard comes in. The storyboard is like the blueprint for your animated video. It provides instructions for the illustrators and animators so they know what they are supposed to create. Here’s a diagram showing an example of what to include on each page of a storyboard:
If your video uses a detailed or unique visual style, your storyboard may include more detailed sketches like this:
Example of a hand drawn storyboard for an animated video series.
If you make your storyboard yourself, it might look more like one of these examples made with photos of sketches or collages made of clip art and free icons:
Whether your storyboard is created with sketches or just rough mockups made from icons and clip art, the goal at this stage of the production workflow is to come to a consensus for what needs to be shown in each scene of your animated video. When we send you the first draft of your storyboard, give it a detailed review with your internal team and members of your target audience (if available).
In addition to making sure you are happy with the general flow of the visuals in each scene, make sure the instructions include enough detail to know what the production team is supposed to create. If it’s not written down in the storyboard, that means you’re ok with the illustrators and animators coming up with their own interpretations. If something can not be left to be interpretation, tell us and we’ll add specific notes to your storyboard.
Just like your script, the storyboard gets unlimited revisions (for Simple and Standard Animation projects) so we will continue to work with you to revise the storyboard until you are 100% happy with it.
Once your storyboard is approved for production, we will help you audition voiceover talent for your video series. We’ll identify 1-5 voiceover talents for each character in your animated video series and hire them to record a sample from your script. You will get a chance to review them and select your favorites. For the auditions you love, we’ll hire them to record the full voiceover. If you aren’t a fan of the options, send us your honest feedback and we’ll use that to help us audition new voice talent until we find the right fit.
You will get an opportunity to review the full voiceover(s) and request edits before approving the recording(s) for production. Once the recording(s) are approved, we will secure the broadcast license from the voiceover artist(s) to ensure we have proper permission to use them in paid broadcast media or other commercial purposes (if applicable).
Production Budget Saving Tip #3:
You can save ~$50-$100+ for each minute of video we produce by providing the voiceover(s) yourself. It’s possible to record professional quality voiceovers at home or at the office for free! You don’t need to buy any fancy equipment or expensive software. Just check out 1:31 in this video about getting a voice over for your animated video.
Audio
Sound effects and music brings extra life to your animated video series. Sounds can be used to create an immersive experience for your viewers and music can enhance the emotional tone of your presentation. Our team will identify several soundtracks we feel will enhance the presentation of your animated video series and run them by you for your feedback before we acquire the broadcast rights to use the music in your video. If you aren’t a fan of any of the options, let us know why and we’ll select new options for you to consider. If there are several options you like and can’t decide which, let us know and we’ll help you preview those soundtracks when the first draft of your animated video is ready to watch. That way, you can hear which one feels right.
Get free legal music for your animated video series from Incompetech.
Illustrations
After your storyboard is approved, our art team will begin developing concept art for your animated video. They will review your brand guidelines and any style references you provided at the start of production and use that to design a key scene from your storyboard. In many cases, the designer will create multiple pieces of concept using different visual styles.
Once you’ve had a chance to review the concept art, things will proceed differently depending how you provide your feedback:
If you love one of the concepts as-is…
We will use it do develop the rest of the illustrations for your animated video series.
If you like one of the concepts but want some changes…
We will review your feedback and update the concept art accordingly. Then you’ll get another opportunity to review the concept art. If you love it, we’ll proceed to creating the rest of the art. Otherwise, we’ll continue to work with you to refine the concept art until you love it – and then we’ll create all the illustrations for your animated video series.
If you like details from multiple pieces of concept art…
Let us know what those details are and we’ll combine your favorite aspects into a new piece of concept art. We’ll continue to work with you to refine it until you love it. Then we’ll create all the illustrations for your animated video series.
Not a fan of any of the concepts?
That’s ok! Send us your honest feedback and we’ll create brand new concept art for you… and we’ll continue to do so until we make something you are thrilled with! Then we’ll create all the illustrations for your animated series.
…
Ok now that all the illustrations are created, you’ll get an opportunity to review all of the art and request revisions. We’ll continue to work with you to revise and refine all of the visuals for your animated video series until you are 100% thrilled with them.
Animation
Time for the magic to happen. Your voiceover and illustrations are approved so the animation team can get to work. It takes about one week for one animator to animate each minute of video. For longer projects, we’ll bring additional animators onboard to help speed up production. When the first draft is ready, set up a time to give it a detailed review with your internal team and members of your target audience (if available). Collect everyone’s feedback and send it to us so we can incorporate the edits and send you the final draft of your animated video series.
How to choose a producer for your animated video series?
If you’re interested in hiring someone to make an animated video series, take a look at their portfolio to see if they can do the level of quality work you expect for your video. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.
Resources to help you find and hire an animator for your animated video series:
How much does it cost to make an animated video series?
Depends if you’re making the videos in series or in parallel. Your videos may be eligible for a discount depending on the nature and timing of your production and publication schedule. Contact us to get a custom quote. In general, most custom animated 2D videos cost $1500-$7500 / 60 seconds of content + another $500-$1000/60s for help with the script and storyboard. 3D animated videos need 2-4x the budget. For more specific numbers and production examples, you can request access to our price page.
How long does it take to make an animated video series?
This depends somewhat on whether you are producing the videos in series or in parallel. Your videos may take less time to produce depending on the nature and timing of your production and publication schedule. Another big factor is how many videos we’re making and how long they are. In general, it takes 3-6 weeks to produce a 60 second custom animated video. To learn more about what’s involved at each stage of the production process and how long each stage takes, check out this companion article.
Batch Producing Your Animated Video Series: Pros and Cons
Batch producing an animated video series involves creating multiple episodes at once, rather than completing them individually over time. This production method can be a smart strategy for brands that want to launch a cohesive, polished series efficiently. It’s especially popular among companies that need a consistent training curriculum, onboarding sequence, or educational content rollout.
One of the biggest advantages of batch producing your animated video series is the ability to streamline your workflow. By finalizing all the scripts upfront and producing episodes in a consistent batch, you can reuse visual assets, character rigs, and voiceover sessions across episodes—saving time and reducing costs. This also results in a more cohesive look and feel, which enhances viewer trust and retention across the entire series.
However, there are trade-offs. The batch production model offers limited flexibility to adapt episodes based on early viewer feedback. If something doesn’t resonate in the first few episodes, it may already be baked into the rest of the series. Additionally, the upfront commitment of time and budget can be significant, which may not be feasible for every marketing team.
When deciding whether to batch produce your animated video series, consider your goals, audience, and timeline. If you’re launching a product or educational series with clearly defined content, batch production can be incredibly efficient. But if you’re exploring creative concepts or responding to evolving market feedback, it may be better to adopt a staggered, more agile approach.
Best Practices for Managing Episode Length in Animated Video Series
The length of each episode in your animated video series can significantly impact viewer engagement, watch time, and comprehension. While there’s no one-size-fits-all answer, understanding how episode duration aligns with your goals and audience expectations is essential for long-term success.
Short-form episodes—typically between 30 seconds and 3 minutes—are ideal for product explainers, social media distribution, and top-of-funnel awareness content. These bite-sized videos are easier to consume and share, and they cater well to modern attention spans. For more complex topics, such as employee onboarding or customer training, episodes in the 3–5 minute range allow you to dive deeper while still maintaining audience interest.
To manage episode length effectively, it’s important to structure your content around clear objectives. Avoid cramming too much information into one video. Instead, break large topics into smaller, logically sequenced episodes. This approach not only improves retention but also gives your animated video series a natural episodic rhythm, encouraging viewers to keep watching.
Finally, leverage watch-time data and drop-off analytics to refine your episode strategy. If you notice consistent drop-offs at the two-minute mark, consider tightening your scripts or front-loading key information. Over time, optimizing your animated video series for ideal episode lengths can dramatically increase completion rates and viewer satisfaction.
Using Animation Templates and Libraries in a Video Series Format
One of the most effective ways to streamline the production of an animated video series is by building and reusing animation templates and asset libraries. These reusable elements—such as character rigs, background scenes, transitions, and lower thirds—help maintain visual consistency while speeding up the production process.
Templates are especially useful when your animated video series features recurring formats or segments. For example, using the same animated intro, outro, and text treatments across all episodes reinforces branding and creates a more professional look. Libraries of pre-designed icons, characters, or environments can also be adapted to fit new scripts without starting from scratch.
That said, not every scene should rely on templates. Custom animations are still critical for moments that require emotional nuance, detailed product demonstrations, or highly specific educational content. The key is knowing when to use templates for efficiency and when to break the mold to emphasize a point or elevate storytelling.
If you plan to scale your animated video series across multiple seasons or departments, consider developing a formal animation asset library. Store files with clear naming conventions and style guides to ensure consistency as more episodes are produced. This systematized approach can reduce production time, lower costs, and help multiple teams work collaboratively on the same series.
Turning Your Sales Funnel Into an Animated Video Series
Transforming your sales funnel into an animated video series is a powerful way to educate, nurture, and convert your audience. By aligning each episode with a different stage of the buyer’s journey—awareness, consideration, decision, and retention—you can create a series that guides viewers seamlessly toward taking action.
Start by mapping your funnel stages to specific episode topics. Top-of-funnel episodes should focus on common industry problems or educational content to attract and inform. These can be light, entertaining, and optimized for search and social sharing. Mid-funnel episodes might delve deeper into your product’s value propositions, key features, or customer success stories. Finally, bottom-of-funnel videos can provide detailed tutorials, comparisons, or walkthroughs to help potential customers make informed decisions.
Each episode in your animated video series should include a clear call-to-action (CTA) that matches its funnel stage. For example, awareness-stage episodes might encourage viewers to download a guide or follow your channel, while decision-stage videos can prompt direct sign-ups or demo requests. By sequencing your content and tailoring messaging, you guide viewers through a structured path that increases the likelihood of conversion.
This strategic approach also allows for better segmentation in your marketing campaigns. You can retarget viewers based on which episode they’ve watched or send them down a drip sequence that continues the narrative. In essence, your animated video series becomes more than content—it becomes a structured conversion engine.
Building Narrative Worlds for Your Animated Explainer Series
An often overlooked yet highly engaging tactic in animated video series production is narrative worldbuilding. Even if your series is rooted in education or product demos, creating a consistent visual and thematic universe helps your content stand out and stick in viewers’ minds.
Narrative worldbuilding involves more than just design—it’s about crafting a visual environment with consistent characters, settings, and logic that span the entire series. For example, a fintech company might create a futuristic “finance city” where episodes explore different districts like budgeting, investing, and credit. This type of world allows complex topics to be presented through metaphor and storytelling, making them easier to understand and remember.
Incorporating recurring characters and settings gives your animated video series continuity. Whether it’s a mascot that guides the viewer or a fictional workplace that mirrors your customers’ real-world challenges, these elements create familiarity that keeps viewers coming back. They also make the series more brandable and fun to share.
To maintain coherence, document your narrative world with a series bible or style guide. This ensures that new episodes—especially those produced over time or by different teams—adhere to the same creative standards. Worldbuilding turns your animated explainer series into a universe your audience can explore, helping boost engagement, retention, and recall.
Common Pitfalls to Avoid When Producing an Animated Video Series
Even with a solid concept, producing an animated video series can go off track if common pitfalls aren’t addressed early on. From creative inconsistency to lack of planning, here are some mistakes to watch out for—and how to avoid them.
A major pitfall is inconsistent style across episodes. Without a centralized style guide, your characters, color palettes, or animation timing may shift subtly from one episode to the next, reducing the professional polish of your series. Creating a detailed visual identity and reusing animation assets can prevent this issue.
Another frequent mistake is treating each episode as standalone content without thinking through the full arc of the series. While each episode should be valuable on its own, planning an overarching narrative or thematic progression ensures that your animated video series feels intentional and binge-worthy.
Lack of clear goals is another challenge. Some teams focus solely on producing the episodes without defining what success looks like—be it conversions, email signups, or engagement time. Establish key performance indicators (KPIs) early and use them to guide scriptwriting, pacing, and calls-to-action.
Finally, don’t underestimate the importance of promotion. Many animated video series fall flat simply because there’s no marketing strategy in place. Launch each episode with a distribution plan across email, social media, and paid channels to ensure your content reaches the right audience.
Avoiding these pitfalls ensures your animated video series not only looks great, but also delivers real results for your brand or business.
How to make the most of your production outcomes
If you are making an animated video series for a business or marketing purpose, there are a lot of things you can do during and after the production process has completed that will improve your business outcomes. We recommend reviewing these resources before starting your next video marketing project:
If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the rightvideo animator for the job. We handle all the technical and creative aspects of production including helping you develop your video script and storyboard – if you haven’t already created them yourself!
Hire Video Igniter to make your animated video series
Animated Video Series Success Stories and Testimonials
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
Fill out a creative brief, and we’ll start creating your animated videos.
https://videoigniter.com/wp-content/uploads/2022/11/Animated-Video-Series-Header.svg7787videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-04-30 16:02:392025-04-30 23:02:30Create Your Own Animated Video Series
Interested in learning how to create an animated video but don’t know where to start? In this article, we’ll teach you how you can create an animated video yourself and how to create an animated video when you hire a studio, freelancer or Video Igniter to create your animated video for you. We also answer the most frequently asked questions about making custom animated videos – including how to keep your video production budget low.
Examples Of Animated Videos We Can Create For You
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
How to Create an Animated Video When You Hire Video Igniter?
Scriptwriting
If you are hiring an animated video production company, a freelance animator, a studio or Video Igniter, we can help you create your script for you – or you can save money on your production budget by creating it yourself. When you work with an outside party to create your script, they’ll want to learn about the story you want to convey, who the story is for, and what the purpose of the animation is. This helps the writers understand what their goal is, what must be conveyed in the script and who the information needs to be relevant for.
After you’ve briefed your animation team, they will take a little time to research your target audience more to understand how to communicate with that audience and how to make things seem relevant for them. Then the writing team will take 1-3 days to create the first draft of your script. You will get an opportunity to review the script, share your feedback and have the writing team update the script with your changes. If you aren’t completely satisfied with the script, the team will move forward with creating the storyboard. Otherwise, if you have any last minute changes to the script, let your team know now so they can integrate your edits before moving forward.
Now that your script is production ready, it’s time to create the storyboard. This is another step of the production process that you can do yourself or you can hire your animation partner to do for you. It takes about 1-3 days to create the first draft of a storyboard for a 30-120 second animation. The storyboard is a blueprint for the animation and design team so they know what to create for each sentence of your script. Each page of your storyboard includes a sentence from your script, a mockup of the visuals, a list of actions that will happen in the scene and a list of all the assets that are needed to create the scene.
You will get an opportunity to review the storyboard and request edits before approving the storyboard for production.
Soundtrack
Your animation producer will identify a handful of soundtracks that will compliment the vibe of your animation and will share them with you for your thoughts. If you’re in love with one of the selections, your animation team will license the soundtrack for use in your animated video. If you’re unsure about the soundtrack options, wait until you can see the animation with your soundtrack playing so that you can get a better sense of which soundtrack really works with your animation before you spend money procuring the appropriate license for the soundtrack.
To learn more about how to pick the right soundtrack for your animated video, check out this video.
VoiceOver
Your animation team will help you audition voiceover talent for your animated video. First, you will receive 1 or more auditions for each character in your animated video. If you have a favorite selection for each, your animation team will guide the voiceover artist through the full recording so that they pronounce everything correctly and bring the right energy at the right moment. If you aren’t satisfied with the voiceover auditions, your animation team will procure more voiceover auditions for you to listen to until you are happy.
After you get a chance to listen to the full recording, take detailed notes to share with your production team. Useful feedback looks like this:
0:10-0:15: Have the VO artist slow down the rate at which they speak.
0:17: Add a pause
0:37: Rerecord the line, the VO artist was speaking too close into the microphone
Illustrations
The illustration process starts with the creation of concept art. Your design team will start by reviewing your branding and the visual style references you shared at the start of production. Then, they will take a key scene from your animated video and use it to design one or more pieces of concept art using original visual designs custom illustrated for your animated video.
After you’ve reviewed the concept art, let the design team know if there is one particular style frame that stands out to you. Feel free to send them notes to refine the visual style before approving it. Maybe there’s parts you like about each of the pieces of concept art that you want the art team to combine into a new piece of concept art. If you aren’t in love with any of the pieces of concept art, let the team know why you don’t like the concept art and what you want to see differently. Then, they’ll work to incorporate your feedback and create a new piece of concept art. Your production team will continue working with you to refine the style frame until you are completely happy with it.
Once your style frame is approved, the art team will create all of the illustrations for your animated video and give you a chance to request revisions before approving the art for production.
Animation
Now that everything is approved, it’s time to create your custom animated video. Animation takes about 1 week to create each minute of animation. If you have a longer animation, your production team will coordinate multiple animators working together to produce multiple minutes of animation each week.
When you review the first draft of your animation, give it a detailed review and collect your feedback for the production team. We also recommend sharing the first draft with members of your target audience to make sure everything makes sense and resonates with them before approving the final draft of your animation.
Payment
Now that your animated video is complete, talk with your animation producer about finalizing payment for your animated video so that you can receive the final unwatermarked version of your animated video. In many cases, animation producers require prepayment of 50% of your production budget before they begin making your video and require the project balance before they deliver the final draft to you.
What programs can I use to create my own animated video?
Now that you know what it takes to create an animated video, maybe you are considering learning animation so you can make animated videos yourself. If so, here are a few services and programs that are used to make animated videos – ranging from easy to complicated to learn:
Easy To Learn Animated Video Creation Software
Online animated video creation software like Wideo, PowToon and Vyond can be learned in a few hours and cost substantially less than professional animation programs. These easy animated video makers can be used to create simple animated videos with pre-created scenes, characters, objects, text and icons.
Example of simple DIY software program for creating animated videos.
Pros: Low cost. You can learn how to use the program in a few hours.
Cons: You have to teach yourself how to use the program. The videos use pre-created stock visuals (characters, scenes, objects, etc) which means that your video won’t look completely original.
Advanced Animated Video Creation Software
Adobe After Effects is the go-to animation program for many professional animators. The program enables an endless list of visual creative possibilities and integrates with the Adobe Cloud ecosystem (so it’s easy to work with Photoshop and Illustrator art).
Pros: You can make any kind of custom animated 2D video you can imagine. Cons: Requires more time to learn and master the program.
Expert Animation Creation Software
Cinema 4D is the industry leading program animators use to create custom 3d animations.
Pros: You can create any kind of custom 3D animated video you can imagine.
Cons: Takes longer to master and requires learning multiple skillsets (rigging, lighting, modeling, etc).
How To Create An Animated Video Yourself
How to write the script for your video
If you are going to create an animated video yourself, the first step is to write the script. To help you estimate the length of your animated video, we recommend using 120-180 words per minute of animation. 150 words/ minute is a good target. For tips on how to write a script for your animated video, check out these resources:
The second step of the animated video production process is to create the storyboard. This is where you brainstorm ideas for what to show during each sentence of your script. We recommend downloading our storyboard template and pasting one sentence of your script on each page of the storyboard. Then, create a simple mockup of what you want to show in that scene. You can use free images & icons you find online to mockup the scene, or you can draw a simple sketch, take a photo with your phone and paste it into your storyboard doc.
Then, you’ll need to include a bullet point list of what you want you want to have happen in each scene.
Finally, create a list of the assets that are needed to create the scene. Include descriptions about what the characters look like, what the scene looks like, what objects are in the scene, what sound effects (if any) will be used in the scene and along with any other miscellaneous assets like logos or icons.
For more resources on how to create your storyboard, check out these resources:
There are many websites where you can find high quality affordable soundtracks for your animated video. Some of our favorites include AudioJungle and PremiumBeat. We recommend you download the free watermarked version of your favorite soundtracks and test them in your animated video when you’re ready to render out the first draft.
Note: If you plan to use your animated video for a paid media advertisement (TV or Online) you may need to pay extra for the song’s broadcast rights.
How to get a voiceover for your animated video
Affordable professional voiceover artists can be located on websites like Fiverr and Voices123. Once you’ve identified a few good candidates for your voiceover recording, we recommend hiring your top 3 candidates to record the first line of your script as an audition. This way, you can feel what kind of energy they will bring to your script instead of relying on their demo reel from previous clients to hear how they’ll sound.
Once you’ve identified your favorite voiceover artist, we recommend you annotate your script before sending it to the voiceover artist for the full recording. Include notes to let them know how what kind of energy, pacing and tone they should use at various parts of your script. Should they use a special inflection here and there? Where should they pause? And how do they pronounce those difficult / uncommon words in your script? Be sure to include a pronunciation guide.
Note: If you plan to use your animated video for a paid media advertisement (TV or Online) you may need to pay extra for the voiceover’s broadcast rights.
You can also record a professional sounding voiceover at home for free without having to buy any expensive equipment or software. Check out 1:31 in this episode of The Video Igniter Show to learn how.
Creating illustrations for your animated video
So far, everything we’ve done has been relatively easy. Something anyone can do without any artistic ability. Now comes the time to create the art for your animated video. Depending on the visual style you are using for your animated video, there are a few different ways you can create the art. If you are an experienced digital artist, you will most likely use a combination of Adobe Photoshop and Illustrator to create the art for your animated video.
But what if you aren’t an artist? Check out this list of online animated video makers. Some of these online animated video makers give you a library of pre-created illustrations, characters, scenes, objects and effects that you can use to lay out the scenes for your animated video. Simple controls enable you to apply basic motion to animate your scenes. Other options enable you to describe the video you want to create and have a professional animator make a custom animated video for you.
Animating your video
There are a variety of different animation programs out there. At its most basic, you could use a program like Microsoft Word, Apple Keynote or Google Slides to lay out your scenes on each slide and use the simple motion tools in those programs to sequence when elements should move in or out of the scene.
Taking things up a notch, services like Wideo and PowToon enable you to animate their pre-created illustrations using simple animation controls.
Finally, there are professional programs like Adobe After Effects and Cinema 4D which you can learn to create any kind of animated video you can imagine. Scroll down to the section titled “What programs can I use to create my own custom animated video? to learn more about the different types of animation programs out there.
How to create a 3D animated video
The production process for creating a 3D animated video is similar to the way we described the 2D animated video production process above. However, there are a few notable areas where the production process is different:
Storyboard Creation
Creating a traditional storyboard for a 2D animated video could work for a 3D animated video, however it may have more detailed 3D style renderings in the images to help the art team understand what they are supposed to create.
Storyboarding for 3d animation can go a step further by creating something called an “animatic.” An animatic is like an ultra rough draft of the animation. In most cases, the purpose of an animatic is to establish the pacing and timing of the animation’s motion design to ensure details move with the right timing to achieve the intended effect for the viewer. It also helps set the animation timing to sync up with the voiceover. Animatics can be created with simple pencil sketches and flipped through like a flip book – or they can be grayscale 3D mockups of the scenes and characters in a video that has been lightly animated.
Animated Video Art Creation
Art created for a 3D animated video takes more time to create because 3D art requires multiple steps to create:
– First, modelers will create colorless 3D shapes for all the characters, scenes and objects the viewers will see.
– Next, riggers will add a ‘digital skeleton’ inside the visual elements that will move. This provides structure for things like a character’s legs, arms, neck, etc so that the animators have some structure to work with when they apply motion and animate the 3D characters, scenes and objects.
– Then, color and texture skins are layered onto to the outside of the 3D objects.
– Finally additional environmental effects are added – lighting, smoke/haze, even the effects of gravity can be adjusted.
Animating
The 3D animated video production process requires more technical skills and expertise to achieve the desired level of realism or unique visual representation on screen. As such, 3D animations require substantially more time to animate and render your video.
Tips to keep your production budget low
Write your own script
Writing the script for your animated video can save you hundreds or thousands of dollars when creating an animated video. Freelance animators. animation studios, and Video Igniter are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of writing a first draft that will articulate the story you want to present. It doesn’t need to be perfect. Providing the first draft of your script to your animation team is enough to help you save money on your production budget and help your animators understand more about what you want them to create. Your animated video producers can help you polish your first draft and make it production-ready.
Here are a few resources to help you create a great script:
Download our free template to help you write the script for your custom animated video.
Create your storyboard
Creating the storyboard for your custom animated video is another way you can save hundreds or thousands of dollars off the cost of your animated video’s production budget. You don’t need any artistic ability to create a storyboard. All you need to do is brainstorm visuals to correspond with each line of your script and create instructions for the illustrators and animators so that they have a clear understanding of what you want them to create for each scene.
Examples of simple storyboards you can create for your animated video.
Native-English speaking voiceover artists charge $10-$199 for 1-2 minutes of recorded audio. You can try sourcing low cost voiceover talent from Fiverr or VoiceBunny. Or, you can record a professional sounding voiceover at home for free without having to buy any professional equipment or expensive software programs. Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record a professional sounding voiceover for free.
Use stock assets
Nobody says every scene in your animated video needs to be custom created from scratch. Using pre-created assets is a great way to speed up production and keep your budget down; in most cases pre-created assets cost less to buy or license than it would cost to create something comparable. Marketplaces exist to buy 3D models of common objects (lightbulbs, hands, houses, plants, etc) to save on your 3D animation budget. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.
Use free music
Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. If you’re looking for free, legal music you can use in your custom animated video, there are two sites to check out. The first is called Incompetech. Artist Kevin MacLeod provides his music for free – all you need to do is provide proper credit and attribution to him as the creator. Another great option for free music is Facebook’s Sound Collection. There, you’ll find an even larger variety of musical options you can use for free in your paid media campaigns.
How to choose a producer to create your animated video?
Looking for someone to create your animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your custom animated video:
How long does it take to create an animated video?
Shorter 2D animated videos (30 seconds-2 minutes) take 3-8 weeks to produce.
3D animated videos easily take twice as long to produce.
If your animated video is longer than 2 minutes, we recommend to help define the scope and timeline of the project. This will ensure you end up with an optimized budget that minimizes the need for rush delivery costs.
Read this companion article to learn more about the animated video production workflow and what’s involved at every stage of production.
What does it cost to create an animated video?
Custom animated video prices can range widely. Pixar’s animated movies cost over $100 million to make. Cheap freelance animators will offer to make animated videos for less than $100. It’s all about paying for production quality. And when I say production quality, I’m not just talking about pretty pictures put into motion. It’s also about the storytelling and the pacing of how the message progresses and how the visuals are used to bring out the story. Ultimately, when it comes to animation, you get what you pay for.
To give you some loose numbers, consider these data points for costs related to creating a 60 second custom animated video:
Script Costs
Script writing takes 2-10+ hours to research the company/topic/target audience, draft the script, present the script to the client, collect their feedback, integrate their feedback and present the 2nd draft of the script. Ballpark cost: $250-$1,000.
Storyboard Costs
Storyboard creation takes 4-10+ hours to brainstorm the visuals that will correspond with each sentence of your script. The storyboard artist needs to create a simple visual mockup for each scene, describe the motion that will happen on screen using unambiguous language, and list all the assets (visual and auditory) that are needed for that specific scene. After the first draft of the storyboard is created, it takes additional time to review the storyboard with the client and incorporate their revisions.
If the storyboard isn’t well written, the illustrators may create the wrong art and the animators may animate the wrong details. This is why storyboarding is so important. Everyone can get consensus about what is going to be created so that there’s no need for expensive rework in the design or animation phases of production. It also helps keep production running on time. Otherwise, illustrators and animators need to sit and wait while a project manager gets clarification about what a client wants to have happen during a specific part of the animation. Ballpark cost: $300-$1,000+
VoiceOver Costs
VoiceOvers cost $10-$300 for non-celebrity, English-speaking voiceovers. Non-English voiceovers may cost more. Planning on using your voiceover for a paid media campaign (TV or online)? You may need to pay extra for the voiceover recording’s broadcast rights.
Soundtrack Costs
Soundtracks also cost about $10-$300 for pre-created stock music. Expect to spend a few hundred extra dollars for the broadcast rights if you plan to promote your video on TV or online.
Illustration Costs
Creating the custom illustrations for a 60 second animated video usually takes 3-10 full days of work from an illustrator depending how intricate and unique the art is. Illustrators are paid $15-$45+/hour for 2D animations and even more for 3D animation.
Animation Costs
It takes about 30-60 hours to animate one minute of a 2D animated video. And that’s if we’re using computer animated graphics. If your animation uses frame by frame animation (where the illustrator is drawing every scene), it’ll take even more time to animate your video. The average hourly rate for a 2D video animator is $25-$35/hour.
Rush Delivery Costs
We recommend 4-6 weeks to create most animated videos. However if you need to create your animated video faster, rush delivery options are available. To learn how rush delivery can get your animated video produced faster and how we use rush delivery budgetary increases to speed up production, read this companion article: Need an animated video in a hurry? Get rush delivery animation!
Project Management Costs
In order to keep production running smoothly, it’s important to have a project manager organize client feedback and ensure the production team is delivering content on time and has everything they need to keep production moving forward.
That all adds up
Add all these expenses up plus some monthly overhead costs on top and it’s easy to see why custom animated videos cost at least a few thousand dollars to create a high quality 60 second animation.
Check out our companion article for a more comprehensive breakdown on animated video production costs.
Avoid These Common Mistakes When You Create an Animated Video
As you create an animated video, it’s important to be aware of the most common mistakes that can derail your production. One major misstep is starting without a clear strategy. Before jumping into animation, take time to define your video’s objective, target audience, and key message—otherwise, you risk producing content that lacks focus or fails to connect. Another frequent issue is weak scripting. Even the most stunning visuals can fall flat if your script doesn’t tell a compelling, concise story. Avoid overloading your audience with information—stick to a single core message and support it with engaging, easy-to-follow narration.
Choosing the wrong animation style is another pitfall. Your visual aesthetic should align with your brand identity and the tone of your message. A mismatch here can confuse or alienate your viewers. Many creators also neglect audio quality—using low-quality voiceovers or poorly mixed music can damage your video’s professionalism and credibility. Lastly, don’t forget to include a clear call to action. After you create an animated video, guide your viewers on what to do next—whether it’s signing up, watching more, or making a purchase. Avoiding these mistakes helps ensure your animated video delivers real value and results.
Create an Animated Video That Boosts Your SEO
Animated videos don’t just engage your audience—they also help your website rank higher in search results. When you create an animated video and embed it on your site, you increase visitor engagement, reduce bounce rates, and boost the time users spend on your pages—all of which are positive signals for search engines. Google’s algorithm favors sites that deliver quality, engaging content, and animated videos are a proven way to keep users interested and scrolling.
To maximize the SEO value of your animated videos, optimize the title, file name, and description with keywords like “create an animated video.” Including captions and transcripts not only improves accessibility but also gives search engines additional text to index, increasing your chances of ranking for relevant queries. If you host your video on YouTube or another platform, be sure to add links back to your site in the video description. You can also use schema markup to help Google understand your video content and potentially display it as a rich snippet. When strategically created and optimized, animated videos can play a powerful role in driving traffic and improving your website’s visibility online.
Using AI Tools to Create an Animated Video Faster
The rise of artificial intelligence is transforming how people create an animated video—making the process faster, more affordable, and more accessible to creators of all skill levels. Today, AI tools can assist with everything from scriptwriting to voiceover, character animation, and even scene transitions. Platforms like ChatGPT and Jasper can generate engaging scripts tailored to your target audience, while AI-powered storyboard generators help visualize your scenes in minutes instead of hours.
AI voiceover tools like ElevenLabs enable you to create realistic narration with multiple voice styles and languages. You can even use AI to generate animated characters and motion graphics automatically, streamlining the entire production pipeline. While AI-generated videos may not offer the same creative nuance as fully custom animations, they’re a great option when you need to create an animated video quickly or with a limited budget. By combining AI efficiency with human creativity, you can produce high-quality animated content at scale—perfect for marketers, educators, and businesses looking to stay ahead of the curve.
What is the Video Igniter animated video creation platform?
Video Igniter offers animated video creation services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production costs, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).
If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the rightanimator for the kind of animation you want to get created. We handle all the technical and creative talent sourcing for you in addition to helping you develop your script and storyboard (if you haven’t already created them yourself).
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
What is the animated video production process like?
https://videoigniter.com/wp-content/uploads/2022/11/Create-An-Animated-Video-Guide.svg7787videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-04-29 11:32:242025-04-29 19:00:16Learn How To Create An Animated Video
So you want to know how to make animated advertisement video to promote your product, service or business… but don’t know where to start? This article will provide a high level overview of the process and includes things you should consider along the way when you make animated video ads.
If you have a question about animated video advertisements that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
Examples of Animated Advertisement Videos You Can Get From Video Igniter
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Pre-Production: What To Do Before You Make An Animated Advertisement Video
Why Are You Creating An Animated Video Ad?
Before you begin anything – get clear with your team: what is the purpose of this ad? Are you making YouTube animated video ads to reach a specific audience online? Is it to drive your target audience to your website? Generate app downloads? Get people to buy your product? Whatever it is, get clear on that before you do anything so that all creative and budgetary decisions can be in service of that goal.
Identify Your Target Audience & Platforms You Will Advertise On
It’s important to identify the audience your video is speaking to before you begin production so that you can craft the narrative and visuals to speak directly to them. Additionally, identifying your target audience will also determine which platforms you should run your video ads on. Do they use Instagram? Linkedin? Do they watch the evening news on TV?
Knowing which platforms you’ll advertise on will inform what video format to use to reach your audience. This is important know before you begin production. If you were to advertise on Instagram or Snapchat, there’s a good chance you’ll need to make videos instead of horizontal ones.
Find An Animated Ad Video Maker
There are many options to consider here. If you’re looking for professional help, could hire a freelance animator, a full animation studio or Video Igniter to help turn your idea into an animated video ad.
Deep Dive: What should you look for when you want to hire an animator to create a custom animated video?
If you’re looking to save money and make the video ad yourself, you can check out animated video maker services like Vyond, Wideo or PowToon. For a subscription fee, you can get access to their large libraries of images, characters, objects and backgrounds. You then lay out the scenes and create the animated video yourself using simple controls.
If you want to create animated video ads, the first step is to draft a script for your animated video(s). Assuming your ad is going to be 30 seconds long, you should aim for roughly 75 words in the script. Be sure to include a compelling hook (introduction), demonstrate the benefits of your product/service, and end the video with a compelling call to action that the viewer can tap on when they watch your video.
Consider including notes in your script that explain what is going to be shown visually during each sentence of your script. It can be good to think about the visuals and VoiceOver at the same time to ensure they are optimized to work well together. Don’t want to write the script yourself? You can hire a freelance scriptwriter, an animation studio, or Video Igniter.
Deep Dive:Check out our script writing guide to learn our best practices for creating a high-converting animated video ad.
Create The Storyboard
Making video ads for marketing requires that you create a storyboard before moving into the design and animation phases of production. A storyboard is essentially a blueprint for your animation. It provides instructions for the design team so that they know what images to create and it tells the animators how they are supposed to make the images move in sync with the voiceover.
If you don’t want to create the storyboard yourself, freelance animators, animation studios, and Video Igniter are all capable of helping you turn your script into a storyboard.
Resource: Want to save money on your production budget by creating your own storyboard? Check out our storyboard creation guide and get our free downloadable storyboard template.
Soundtrack And VoiceOver
Check out the various stock music websites online to look for background music that will enhance the presentation of your animated ad. Be sure to check out what it costs to license the soundtrack for different platforms and different audience sizes. Depending where you plan to promote your video and how many people you expect to see it, you may need to pay a higher licensing fee for the music.
It’s also important to get the VoiceOver recorded and approved before animation begins so that the animators can use the VoiceOver to sync up the timing of the animation. That’s why it’s a great idea to work on getting the VoiceOver produced while the design team is busy creating art for the animated advertisement.
By this point, you’ve probably engaged the services of a talented illustrator or animation studio (or your favorite animated advertising video maker: Video Igniter) to create the art for your animated ad. In most cases, the artist will start by creating some sample concept art for your video – this gives you a chance to share your feedback and refine the visual style to your liking before they spend the time creating all the art for your video ad.
When they send you the full art for your animated video, give it a thorough review with your brand team to ensure the style of the visuals resonates with your target audience and that the visuals do in fact make sense within the context of the accompanying VoiceOver.
Animation
Once your art, VoiceOver and soundtrack have all been approved, your video animator will get to work making the magic happen. Animation typically takes 1-2 weeks for every 60 seconds of 2D animation.
When the first draft of the animated video ad is ready to review, share it with members of your target audience to ensure it resonates with them. If something needs to change because it doesn’t make sense, now’s the time to request simple modifications from your animator.
Upload your animated video ad to your ad platforms of choice and measure your results.
Bonus: A/B Test Your Animated Video Ad
It’s worthwhile to A/B test different thumbnails, intros and CTAs in your animated commercials. Consider asking your animator to create a few variations of the intro and ending of your animation so that you can test which version of your video is most likely to convert viewers into customers. That way, after you’ve been running your video campaign for a few months, you can focus your ad spend on the highest performing version of the video.
What does it cost to make an 30 second animated ad?
While you can find low cost options to produce your animation for a few hundred dollars, expect to spend at least $1500-$5000 for a 30 second animated video ad that does a good job highlighting the benefits of your product/service without ruining your brand image.
Where can I advertise my video?
Hulu. Facebook + Instagram. YouTube/Google. Need help navigating all this? Get in touch with us and let us know you’re interested in a video ad campaign.
How do I get the most out of my animated video ad?
Most people just start running their ads to figure out which platforms and demographics convert best. We take things a step farther and can help you test variations of your video to see which brand message converts the most viewers. Check out the video below to learn how you can do it yourself or and we can do it for you.
Storytelling in animated ads is an essential strategy for creating emotional connections with your audience. By weaving a compelling narrative, you can make your brand message more memorable, driving greater engagement. Animated ads that tell a story often result in higher recall rates and stronger emotional responses from viewers, which can translate into increased brand loyalty and conversions. Storytelling enables you to take your audience on a journey, creating an experience rather than simply delivering a product or service pitch.
The key elements of a strong animated story involve creating relatable characters, a clear conflict, and a resolution. These components help structure your narrative, making it easier for your audience to follow and understand. The characters should resonate with your target audience, enabling them to see themselves in the story. Whether it’s a hero, a customer, or even a product as a character, creating a persona makes your brand feel human and approachable.
Tailoring your story to your audience is crucial for ensuring relevance. Conduct thorough research to understand the values, pain points, and needs of your target demographic. By aligning your narrative with these insights, you’ll craft a story that speaks directly to your viewers. Whether your audience is looking for humor, inspiration, or problem-solving, your animated ad’s storyline should reflect what matters most to them.
Incorporating visual storytelling techniques like color, animation style, and pacing can significantly enhance the message of your ad. For instance, warm tones and soft lines often evoke a sense of comfort and reliability, while fast-paced movements and bright colors can add excitement and urgency. The visuals should support the storyline, guiding the viewer’s emotions throughout the video. This approach ensures that the animation isn’t just a vehicle for your message but an integral part of the storytelling process.
One of the most powerful aspects of storytelling in animated ads is integrating a call to action (CTA). A strong narrative naturally leads to the desired outcome, such as encouraging viewers to visit your website, make a purchase, or learn more about your product. By building a narrative that flows smoothly into the CTA, you create a compelling reason for viewers to act without feeling forced.
The Impact of Animation in B2B vs. B2C Advertising
Animation plays a distinct role in both B2B and B2C advertising, adapting its style and tone based on the nature of the target audience. For B2B (business-to-business) advertising, animated videos are often used to simplify complex ideas and processes. Many B2B products or services involve intricate details that are difficult to explain through traditional means. Animation, with its ability to visualize abstract concepts and data, makes it easier for business audiences to grasp these ideas quickly and effectively. This is why B2B animated ads often focus on clean, professional visuals that convey clarity and authority.
In contrast, B2C (business-to-consumer) advertising often leans heavily on emotional appeal. Animated ads in B2C campaigns typically aim to entertain, captivate, and create memorable experiences. For example, animated characters, bright colors, and humorous or whimsical elements can make the ad more relatable and shareable. Since B2C consumers tend to be more motivated by emotions, animation in this context aims to build a connection with the viewer that goes beyond the product, focusing on how the brand fits into their lives or enhances their experience.
Understanding audience expectations is critical for creating effective animated ads. B2B audiences generally expect a more professional tone, with animations that demonstrate efficiency and expertise. On the other hand, B2C audiences are more likely to respond to animated ads that are fun, dynamic, and designed to provoke an emotional response. Tailoring the animation style to meet these differing expectations helps brands deliver content that resonates with the right people.
Different animation formats also serve B2B and B2C markets in unique ways. B2B animated ads often utilize educational animations, infographics, and explainer videos to communicate technical aspects of a product or service. Meanwhile, B2C animated advertisements tend to favor more storytelling-driven content, using animations that elicit laughter, surprise, or a sense of wonder. The choice between 2D and 3D animation, character design, and pacing should reflect the nature of the business relationship and the message your brand aims to convey.
Best Practices for Optimizing Animated Ads for Different Platforms
Optimizing animated ads for various platforms ensures that your message reaches the right audience in the best possible format. Each platform has specific requirements for video length, resolution, and format, so tailoring your animated ad for each one is essential for maximizing its effectiveness. For example, social media platforms like Instagram and Facebook tend to favor shorter, snappy videos, typically ranging from 15 to 30 seconds. These platforms prioritize content that grabs attention quickly, so it’s important to make your animated ad visually compelling and easy to understand within a few seconds.
On websites or landing pages, animated advertisements can be longer and more detailed, since users are more likely to engage with content that offers value or provides in-depth information. However, these animations should still be concise and engaging, as website visitors often have short attention spans. Mobile optimization is also crucial, as the majority of web traffic comes from mobile devices. To ensure your animated video advertisement performs well on mobile, keep file sizes small without compromising quality, and ensure that your animations are easy to view on small screens.
When creating animated ads for larger screens like televisions or digital billboards, prioritize high-quality visuals that can capture attention from a distance. These ads often need to be visually striking to stand out in a crowded space. Using bold colors, simple but effective animations, and large, legible text is important for these formats.
Testing and iteration are crucial in optimizing animated ads. A/B testing allows you to experiment with different versions of your animation, adjusting elements such as length, pacing, and call-to-action placement. By analyzing the performance data, you can fine-tune your ads to ensure they resonate with each platform’s audience. Ensuring consistency in your messaging and visual branding is also key, so that regardless of the platform, your animated advertisement reflects the same brand identity.
Using Data to Inform Your Animated Ad Strategy
Data plays a pivotal role in shaping a successful animated video advertisement strategy. By leveraging analytics tools, you can make informed decisions about your animated ad’s content, format, and distribution. Data helps you understand your audience’s preferences, behaviors, and engagement patterns, which in turn enables you to create more targeted and relevant animations. For instance, tools like Google Analytics or Facebook Insights provide valuable information about which types of ads perform best, enabling you to refine your creative approach for better results.
Start by analyzing demographic data to understand the characteristics of your audience. This includes age, gender, location, and interests, all of which influence how they respond to different animation styles and messaging. Use this data to craft animations that resonate with specific segments of your audience. If, for example, you find that your target audience is primarily younger consumers, you may want to incorporate more vibrant colors, humor, and fast-paced animations to align with their preferences.
Using data-driven insights allows for continual optimization of your animated video advertisements. By reviewing performance metrics like click-through rates, engagement rates, and conversions, you can determine which elements of your animation are working and which need improvement. This ongoing process of testing and refining helps you maximize the impact of your animated ads, ensuring that your content remains relevant and effective in achieving business goals.
For example, A/B testing can be particularly useful when comparing two different animated ad variations. You can test different elements, such as the animation style (2D vs. 3D), the length of the video, or the inclusion of certain visual effects or text. Based on which version performs better, you can adapt your strategy to drive more conversions and increase return on investment (ROI).
Measuring the Success of Your Animated Video Ad Campaigns
Measuring the success of your animated video ad campaigns is crucial for understanding their impact and optimizing future efforts. Key performance indicators (KPIs) such as views, click-through rates (CTR), conversion rates, and engagement metrics provide a clear picture of how your ads are performing. By tracking these metrics, you can assess whether your animated video advertisements are meeting their objectives and where improvements can be made.
Engagement metrics, such as likes, shares, comments, and watch time, help you gauge how well your animated ad resonates with your audience. A high level of engagement typically indicates that your animation is capturing the audience’s attention and prompting them to take action, whether that’s sharing the video, visiting your website, or making a purchase. Tracking these metrics across platforms helps you understand which platform is yielding the best results for your ad.
Conversion tracking is another important aspect of measuring success. Whether your goal is to increase sales, drive sign-ups, or boost brand awareness, tracking conversions allows you to see how many viewers are taking the desired action after watching your animated advertisement. Tools like Google Analytics and Facebook Ads Manager provide in-depth insights into user behavior, helping you track the effectiveness of your CTA and overall ad performance.
Additionally, analyzing the performance of your ad on different platforms can offer valuable insights into how to optimize your campaign. For example, you may discover that your animated ad performs better on Instagram Stories than on YouTube. Understanding platform-specific engagement patterns enables you to make data-driven decisions on where to allocate your advertising budget and which formats to prioritize.
How to Budget For The Production Of Your Animated Advertisement Video
Budgeting for animated advertisement production is an essential step to ensure your project runs smoothly without exceeding financial limits. A comprehensive budget should cover all aspects of the animation process, including scripting, storyboarding, animation design, sound, and promotion. Depending on the complexity of your animated advertisement, production costs can vary widely. Simple 2D animations will cost less than more intricate 3D animations, which involve detailed modeling and rendering.
One of the first steps in budgeting is deciding whether to produce the animated ad in-house or hire an animation agency. While agencies often offer professional services, they tend to be more expensive. On the other hand, in-house teams may be more cost-effective but might require specialized skills and software. When choosing between the two options, weigh factors like expertise, time constraints, and available resources to determine the most cost-efficient approach for your brand.
Additionally, don’t forget to allocate part of your budget for marketing and distribution. Even the best animated ad won’t succeed if it’s not properly promoted. Consider the costs of running ads on social media platforms, paying for influencer partnerships, or distributing your video through email campaigns. A well-allocated marketing budget can help ensure that your animation reaches the right audience.
Finally, consider factors like licensing fees, voiceover artists, music, and any third-party services required during production. By including these elements in your budget from the beginning, you can avoid surprises down the line and ensure a smooth production process.
Maximizing Engagement with Interactive Animated Video Ads
Interactive animated video advertisements provide a powerful way to increase engagement by enabling viewers to participate in the ad experience. Unlike traditional ads that are passive, interactive ads encourage viewers to make choices, click buttons, answer questions, or even personalize the content. This level of engagement not only captures attention but also fosters a deeper connection between the viewer and the brand.
There are several types of interactive elements you can include in animated video advertisements. For instance, clickable buttons, quizzes, and polls are great ways to drive user participation. These elements can be tailored to match the viewer’s preferences or behaviors, creating a more personalized experience. Interactive ads also offer the opportunity to gather valuable data about your audience’s interests and preferences, which can be used to refine future campaigns.
Creating a seamless user experience is essential for interactive ads. The interactive elements should enhance the story or message of the animation, rather than distract from it. Viewers should feel that their actions lead naturally to the next part of the ad, whether it’s exploring more product features, discovering offers, or learning about a brand’s values. Properly timed CTAs also help guide the viewer through the interactive experience.
To measure the success of interactive animated video advertisements, track metrics like participation rates, interaction completion, and conversion rates. This data helps you understand how well the interactive elements are resonating with your audience. By continually testing and optimizing your interactive ads, you can refine the experience to maximize engagement and drive results.
How to Avoid Common Mistakes in Animated Ad Production
Creating an effective animated ad requires careful planning and execution. Avoiding common production mistakes can ensure that your ad is both visually appealing and impactful. One of the most frequent mistakes is overcomplicating the animation. While it may be tempting to include as many effects and details as possible, simplicity often works best in animated ads. A cluttered or overly complex animation can confuse viewers and detract from the core message. Focus on delivering a clear, concise story with visual elements that enhance, rather than overwhelm, the viewer.
Another common mistake is failing to understand your target audience. Animated ads need to speak directly to the needs and preferences of your audience. Conduct research to ensure that the animation style, tone, and messaging align with your audience’s expectations. Using the wrong animation style, such as a lighthearted cartoon for a serious business service, can result in a disconnect between the brand and its potential customers.
Ignoring sound design is also a critical mistake in animated ad production. Audio plays a key role in setting the mood and enhancing the visual experience. Poor voiceover quality or mismatched music can detract from the effectiveness of your animation. Ensure that your voiceovers, background music, and sound effects complement the animation, enhancing the emotional impact of the ad.
Failing to test and optimize your animated ad before launching is another common mistake. A/B testing allows you to experiment with different versions of your animation to see which elements work best. By testing different lengths, animation styles, and CTAs, you can fine-tune your ad to maximize engagement and conversions.
Why Hire Video Igniter To Create Your Animated Ad?
Video Igniter creates 2D and 3D animated videos for world class brands like T-Mobile, Amazon Web Services and Snoop Dogg at prices startups can afford.
Your production budget is pushed tot he max with Video Igniter. Our online dashboard streamlines your production experience so that your video gets made faster. Additionally, more of your budget is put into creativity and production quality instead of overhead and project management costs.
We’re a global company offering our animated video services to clients around the world, 24/7.
Animated Advertisement Video Success Stories & Testimonials
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”
Antonina Rome, MD – Bioresona
Conclusion
Now that you know how to make animated advertisement videos, you can create them to help your business stand out and get its message to a wider audience. If you’d like some help creating your animated video ad, schedule a call with our production team.
https://videoigniter.com/wp-content/uploads/2022/08/How-To-Make-An-Animated-Advertisement-Video.svg77.6687.74videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-04-24 15:29:282025-05-07 20:18:50How To Make An Animated Advertisement Video
Want to make an animated video and looking for a company that offers animation outsourcing services? Video Igniter Animation has been producing custom animated videos for world class brands, agencies, video production companies, tech startups and small businesses since 2011. We have over a decade of experience managing outsourced animated video projects for clients around the globe and we wanted to create a resource to answer the questions we get asked most often about outsourcing animation and white-labeling our productions for yourclients.
Examples Of Animations You Can Outsource to Video Igniter
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Benefits of outsourcing your animation production
Animated video content is more popular than ever. With increased demand, why don’t big companies & agencies just fill up their in-house video teams with more animators? Why bother outsource your animated video projects in the first place?
Cost
It’s no secret that you can outsource animated video projects to animators in India, Pakistan and the Philippines (among many other countries) and get verycheap video production rates. However, a lot of these low cost options are also low quality. The art and motion likely won’t look that great and animation instructions can get misinterpreted leading to production errors. Outsourcing to the cheapest option isn’t recommended if you need your video to look professional.
However, if you outsource to an established animation production team, they can help you produce high quality animated video content for less than the cost of bringing on temporary or full time to your team.
Skill/Expertise
Creating an animated video requires a bunch of different skillsets. It requires storytellers to create the script and storyboard. You’ll need audio professionals to help with the voiceover, sound effects and soundtrack. A project manager or two… And a variety of talented artists and animators who know a variety of animation techniques and visual styles to create the exact kind of animated visuals you are imagining. That’s a bunch of people to have under one roof.
You probably have some great writers on staff that can help develop your script and storyboard. But when it comes to the infinite possibilities of 2D and 3D animation styles, it’s unlikely you’ll find the rockstar video animator that knows how to create it all. Instead, outsourcing animation offers you the ability to hire the right animator or studio that knows how to produce the kind of animation you are looking for.
Flexibility
Most companies don’t need to create animated content all the time. It’s more likely that they’ll produce a few here or there. Maybe once a year or every few years. Ether way, it usually doesn’t make sense to have a full time animator on staff if you’ll only need to use their skills occasionally. Outsourcing your animation projects offers the flexibility of having the exact kind of animator you need, right when you need it.
How Do You Outsource The Production Of An Animated Video?
Research Animation Outsourcing Companies
Start your project by researching different animation companies that offer outsourced or white label animated video production services. You’ll want to check out their demo reels to see if they produce the level of quality you want for your video. It’s also important to ask these companies how much does animation cost and what is their production process like. Are revisions included in the price? How many? Be sure to give these animation companies detailed information about what you want them to produce so that they can help you generate an accurate quote and ensure that they can deliver the final draft before your deadline.
For more tips on what to look for and how to select an animator or animation studio for your project, scroll down to the section titled, “How to Pick an Outsourced Animation Partner for your Project?”
Develop Your Script
After you have selected a production team for your animated video, it’s time to develop the script. You can hire your freelancer, animation studio, agency or Video Igniter to write your script for you. We recommend that you try creating the first draft of your script because you have the idea of the animation in your mind and it’s easier if you try to get it out of your head and polish it with an animation team than it is for the animation team to try and extract the first draft of your head. This also speeds up production and can save you money on your production budget.
Now that your script is production-ready, it’s time to create the storyboard. The storyboard is a document that explains to the illustrators what they are supposed to illustrate and it tells the animators how they are going to animate those illustrations. You can create the storyboard yourself using our storyboard creation template. Or your animation outsourcing partner can create your storyboard for you. Either way, the goal is to brainstorm a visual to show with each sentence of your script. Each page of a storyboard includes a rough mockup of the visuals, a simple list of instructions to tell the animators what to animate, a list of assets (audio and visual) that are needed for the scene, and the corresponding sentence of the script.
You can find voiceover artists for your project or your outsourced animation partner can help source them for you. Websites like Fiverr, Voices123 and VoiceBunny are a great start. We recommend getting at least 3 voiceover auditions for each character in your animated video. Have them record the first sentence of your script so that you can hear how they will bring their energy to your particular script. Once you’ve narrowed it down to your favorite candidate for each character, have them to record the full voiceover for your animated video. It’s important to include notes within your script to guide their pacing, energy, tone, and inflection as well as providing guidance on difficult to pronounce words.
When the voiceovers have arrived, give them a thorough detailed listen to ensure you are happy with the pacing and energy throughout the voiceover. Make sure there aren’t any weird background noises, mouth sounds, sniffles or coughs in the recording either. The timing of your animation is based around the pace of your voiceover so it’s very important that you are happy with the timing of the voiceover before your animation moves into production. If you want to change part of the voiceover later, it may require costly rework to retime the animation to sync up with the new voiceover.
Soundtrack
Soundtracks and sound effects enhance the presentation of your animation and create a fuller richer world for the viewer. Usually your animation outsourcing partner will handle this part for you. However, if you want to look yourself, check out sites like AudioJungle and PremiumBeat for high quality affordable soundtracks you can license for your animated video.
We recommend picking out a few of your favorite tracks, downloading the free watermarked versions of the songs, and previewing them in a test render of your animation so that you can figure out which one feels right within the context of your animation. If you plan to broadcast your animated video using paid media on TV or Online, you may need to budget a little extra for the music’s broadcast rights.
After your storyboard is approved, your animated video outsourcing partner will begin developing concept art for your animation. That means the lead designer will review your storyboard, your branding and any style references you provided. They will select a key scene from your animation and design it using one or more unique visual styles.
After you review the concepts, let the art team know what you like and don’t like about each concept. They will use your feedback to create an updated piece of concept art and will continue to work with you to refine the visual style until you are 110% happy with it. Then, the illustration team will create all of the art for your animate video using the approved concept art as a reference. You will get an opportunity to review all the illustrations and request edits until you approve them for animation.
Animation
Now that your illustrations and voiceover are approved, the animators can work their magic. It takes one animator about one week to animate one minute of animation. If you have a short deadline for your project, rush delivery is available to help speed up production. When you review the first draft of your animated video, preview it with members of your target audience to ensure it makes sense and resonates with them. Collect all the feedback and send it to your outsourced animation company for final revisions.
How to Pick an Outsourced Animation Partner for your Project?
What are some things you should look for when outsourcing your 2D or 3D animated video project?
Animation Style References
The most important thing you can do when outsourcing an animated video project is to check out examples of previous videos they’ve created. Are they able to produce an animation similar to the style you want for your video?
Project Availability
Will they have enough time to complete your video before your deadline? Check to see how many projects they take on at once and how your project will be prioritized relative to other projects.
Responsiveness
What are your expectations when it comes to customer service. Outsourced animation projects mean you’re probably working with someone at least a timezone away from you. Is that going to be an issue? How quickly do you need to get a response from your animation partner? Be sure to discuss responsiveness and estimated turnaround times for your project when looking for outsourced animation partners.
Check out this companion article for more tips and information about how to hire an animator.
How much does outsourcing an animation cost?
The wide range is $100-$50,000+ for each minute of animation. Typically, people are paying between $1,000-$5,000/min to create high quality professional looking 2d animated videos. 3D animated videos start at $3,000-$10,000/minute but likely cost much more than that (Pixar animations are +$1,000,000/min).
Depends on the production style and length of your animated video. Most 1-2 minute long 2D animated videos can be created within 3-6 weeks. 3D animated videos require about 2x as much time. Making a longer video? Schedule a call with our production team to scope out the production timeline for your animated video. Need your video faster than 3-6 weeks? Ask us about rush delivery. To learn more about the animated video production workflow and how long each of production takes, check out this companion article.
Where can I find studios or freelancers that offer outsourced animation production services?
Websites like Upwork and Fiverr can help you find cheap freelance animators. YouTube, Behance, Vimeo, Instagram and Google are all great places to find beautiful animations and connect with studios and creatives.
Why is Video Igniter the best option for outsourcing your animation?
Quality & Style
Video Igniter can create any kind of 2D or 3D animated video you can imagine. Instead of hoping your in-house animator or freelancer can create a certain visual style, go with the team that can do it all. Our family of illustrators and animators collaborates behind the scenes to develop unique concept art and animation styles to delight you and your target audience.
Price
We’re not the cheapest option and we’re not trying to be. That being said, for the level of production quality we bring to our creations, you won’t be able to find someone that can do the same level of high quality work for less. If you do, we’ll beat their rate by 10%. As of 2022, nobody has beat our balance of production quality and price.
Customer Service
We deliver custom animated video production services through a custom designed online production dashboard that streamlines your production experience. This helps production move faster and more of your production budget goes into creativity rather than project management and overhead costs.
…and more! Looking for something not listed here? Use this form to get in touch and let us know what you want to create. If it’s animated, we can help you create it.
Tips to keep your animated video production budget low
If you’re outsourcing your animation and want to keep your production budget as low as possible, consider the following budget-saving tips to keep your production costs down:
Create your script
You can save hundreds or thousands of dollars off your production budget by writing the script for your animated video. Outsourced animation partners are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of creating a first draft that will articulate the story you want to present. Don’t worry about making your script perfect. If you can provide the first draft of your script, your animation partner can help you make it production-ready and you can still save some money on your production budget.
Here are a few resources to help you create a script for your animated video:
A storyboard is the blueprint for your animated video. It tells the illustrators and animators what to create. By creating the storyboard for your custom animated video, you can save hundreds or thousands of dollars off your production budget. All you need to do is brainstorm visuals that correspond with each line of your script and then write simple instructions for the illustrators and animators so they know what you want them to create in each scene.
Examples of simple storyboards you can create for your animated video.
You can try sourcing low cost voiceover talent from sites like Fiverr or VoiceBunny. English-speaking voiceover artists tend to charge $10-$199 for 1-2 minutes of recorded audio.
You can also record the voiceover yourself for free! Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record the voiceover for your animated video for free without having to buy any expensive equipment or software.
Use stock assets
Using pre-created assets can help you keep your budget down because they usually cost less to buy or license than it would to create something comparable. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.
Use free music
Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. Looking for free, legal music? Check out Incompetech and Facebook’s Sound Collection.
Best Practices for Effective Communication with Outsourced Animation Teams
Clear and consistent communication is the backbone of successful animation outsourcing. When working with remote animation teams—often spread across continents and time zones—it’s vital to establish structured workflows and transparent channels of collaboration from day one. Miscommunications can quickly lead to costly delays, mismatched expectations, and creative misalignment.
One of the first steps to effective communication in animation outsourcing is setting clear expectations. This includes defining project scope, deliverables, timelines, and the intended visual style. Providing visual references, storyboards, and written briefs can ensure that outsourced animation teams are aligned with your creative vision. Utilizing cloud-based collaboration tools like Slack, Zoom, and project management platforms such as Trello or Asana helps centralize conversations and keep everyone in sync.
Regular check-ins are another vital component of successful animation outsourcing. Weekly or bi-weekly reviews help identify missteps early and allow for iterative feedback. To avoid confusion, feedback should be specific and visual whenever possible—frame-by-frame annotations or marked-up storyboards are especially helpful. Additionally, businesses outsourcing animation should practice cultural sensitivity and time zone flexibility to foster better collaboration with international teams.
By investing in strong communication strategies, businesses can unlock the full potential of animation outsourcing, leading to better quality, faster delivery, and more satisfying creative outcomes.
Leveraging AI in Animation Outsourcing
As artificial intelligence continues to evolve, it is reshaping the animation outsourcing landscape in profound ways. AI animation tools are now playing a crucial role in accelerating production workflows, reducing costs, and enhancing creative output. For companies looking to outsource animation, leveraging AI-powered studios can mean faster turnaround times and access to cutting-edge techniques that enhance visual storytelling.
Many animation outsourcing providers now incorporate AI tools to handle tasks such as lip-syncing dialogue with character animations, generating realistic backgrounds, and automating the in-betweening process for smoother motion. These innovations not only save time but also allow animators to focus on high-level creative decisions rather than repetitive manual tasks. AI is also aiding in pre-visualization, enabling outsourced teams to deliver more accurate drafts and animatics early in the production cycle.
However, animation outsourcing teams must navigate certain limitations with AI. Creative nuance, emotional depth, and stylistic flair still rely heavily on human input, making it essential for clients to strike the right balance between automation and artistic vision. For businesses evaluating animation outsourcing partners, it’s wise to ask about the studio’s AI tools and how they enhance—rather than replace—the creative process. As technology continues to advance, AI is set to become a key differentiator for animation outsourcing studios leading the industry into the future.
Future Trends in Animation Outsourcing
The future of animation outsourcing is being shaped by rapid technological advancements, new creative demands, and shifts in production strategy. As more businesses seek scalable, cost-effective ways to produce compelling visual content, animation outsourcing is becoming more sophisticated and specialized.
One major trend is the rise of real-time animation using engines like Unreal and Unity. These technologies enable outsourced teams to deliver faster and more interactive content, making animation outsourcing especially appealing for game development, virtual production, and immersive experiences. Another growing area is personalized animation, where outsourcing studios use AI and user data to generate content tailored to specific demographics or even individuals—a trend gaining traction in marketing and e-learning.
In parallel, demand is surging for 3D animation, augmented reality, and virtual reality content. Many animation outsourcing providers are now investing in tools and talent to deliver these complex formats, giving businesses access to high-end capabilities without needing in-house resources. Additionally, we’re seeing a rise in niche outsourcing providers that specialize in explainer videos, medical animations, or educational content, enabling more precise matches between client needs and vendor expertise.
Ethical and sustainable animation outsourcing is also becoming a priority. Studios are beginning to promote environmentally friendly workflows and fair labor practices, aligning with the values of socially responsible brands. As animation outsourcing continues to evolve, businesses that stay ahead of these trends will be better positioned to capitalize on the creative and economic advantages the global animation industry has to offer.
How to get the most out of your animated video?
If you’re outsourcing the production of an animation, here are some resources to help ensure your project goes as smooth as possible. Is your animated video being created to help serve a business objective or initiative? These resources will also help you improve the marketing impact of your animation.
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
Get in touch about outsourcing animation for your next project
Schedule a call to discuss animation outsourcing for your company.
What is Video Igniter’s Animation Outsourcing Service?
https://videoigniter.com/wp-content/uploads/2022/10/Animation-Outsourcing-Guide.svg7787videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-04-23 10:53:182025-04-23 17:56:28Animation Outsourcing: How To Outsource An Animated Video Project
Animated videos are a great way to entertain people and explain new information. We get a lot of questions about making animated infographic videos and wanted to create a resource with answers to all those questions.
Animated Video Demo Reels
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Mid-Tier Animated Video Demo Reel With Animated Characters
Mid-Tier Animated Video Demo Reel Without Animated Characters
Lower-Cost Animated Video Demo Reel
Examples of Animated Videos
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Why should you create animated an animated for your business?
Animated videos help keep people’s attention when explaining new data and information. By using custom animated visuals to enhance what the narrator is explaining, the viewer has more context to be able to understand the data that is being presented to them. Sometimes, animation is the only way to visually articulate what needs to be explained. The added benefit of using animation is that people love watching animations. It helps keep the viewer’s attention focused while they learn. It improves their ability to comprehend what is being explained. And most importantly – it increases their ability to retain the information.
The first step in creating an animated video is to create the script. This provides the outline and structure for the entire video project. As you write your script, include notes about what you want you want to show visually for each part of the animation.
Here are some resources to help you write the script for your animated video:
Next, it’s time to create the storyboard. The storyboard is like the blueprint for your animation. It is a way to present your script along with notes for the illustrators and animators to know what they are supposed to create for each scene. In the diagram below, you can see what information needs to be included on each slide of a storyboard:
After your storyboard is approved, it’s time to research some soundtrack options. Your animation team will help pick out a few soundtracks that can be used in the scenes of your animation. If you can’t decide which soundtrack is your favorite, narrow it down to your top 2-3 options. Then, when the first draft of your animation is done, the production team can render out versions of your video with each soundtrack option so that you can feel how each one works within the context of your animated video.
If you plan to use your animated video in a paid media campaign (TV or Online) make sure you have purchased the broadcast rights to use the song in an ad campaign. Broadcast rights typically cost $199-$499 for stock music.
Now it’s time to procure the voiceover for your animated video. We recommend finding your top 2-3 candidates for each role in your animated video and hiring them to record an audition. Instead of paying them to record the full voiceover, just hire them to record the first 1-3 sentences of your script (some voiceover artists will produce this recording for free).
Give the auditions a review to decide which voice is your favorite. Then, hire the selected voiceover artist to record the full voiceover. When the first draft comes in, give it a thorough review to ensure everything is pronounced the way you want it to.
Before your voiceover artist begins recording, we recommend documenting your script to help them understand how you want them to record the voiceover. Include notes that tell them how to pronounce difficult words, what kind of energy/tone they should use and how they should modulate their inflection and speed throughout the recording.
You can find great voiceover artists through Voices123, VoiceBunny and Fiverr (for lower cost VO talent).
Illustrations
After your storyboard is approved, the illustration team for your animated video will develop concept art. That means they will review your brand guidelines and style references you started at the beginning of production and use that information to create a scene from your video in one or more unique visual styles.
You will get a chance to review the concept art and let your illustration team know what you like and dislike about each piece of concept art. Based on this feedback, the artists will refine their creation and develop a new style frame for you to review. Don’t be afraid to send more feedback to the team if you need to refine the styleframe farther. It’s very important that you are completely satisfied with the art direction in the style frame before your artists begin illustrating your video.
Once the styleframe is approved, the illustrators will create all of the art for your animated video based off of the approved artwork. It takes about one week to create all the art for a one minute, 2D animated video. Take your time and provide detailed feedback to the design team after you review all the art they created. They’ll make all the revisions and give you another chance to review and approve the art before it moves into production.
Animation
Now that everything is approved (script, storyboard, voiceover, soundtrack and illustrations) it’s time to animate your video! Animation takes about one week to animate each 60 seconds of footage. Multiple animators can work together to speed up production for longer animated videos.
When the first draft arrives, give it a through review with your in-house team and members of your target audience. Spend the time collecting and sharing the feedback with your animation team to ensure the final draft will resonate with your target audience.
We recommend providing feedback to your animation team using a format similar to this:
0:01-0:05: Speed up the appearance of the logo so it can be on screen longer.
1:32: Remove the green outline.
0:25, 0:47, & 2:12: Some sort of unintended glitch effect appears when the graph animates into view? Please investigate.
Sound Effects
After your animation is approved, the timing of all the scenes and sequences is finally locked in. Now, audio engineers can go in and add sound effects, textures and other noises to add more life to the animations and motion design in your video.
How to choose a producer to make your animated video?
Looking for an animated video producer but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance video animator, or a production service like Video Igniter Animation including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your animated video:
Deep Dive: Want to learn more about the different styles of animation? Check out this deep dive to learn the pros and cons of working with each style of animation.
What does it cost to make an animated video?
Animations range widely in price. Especially between 2D and 3D animation styles. 2D animated videos cost between $2,500-$25,000 per 60 seconds of animated content. Most animated content that’s made for the internet costs between $2,500-$7,500 per 60 seconds. 3D animated videos start at $5,000-$10,000 per 60 seconds but likely cost much more to produce. For context, Pixar’s animation films have budgets of +$150 million – that’s over $1 million dollars per 60 seconds of animation!
Short 2D animations (30 seconds – 2 minutes) take 3-8 weeks to produce. Rush delivery is available if you need to guarantee the final draft is completed before a fast approaching deadline. 3D animated videos take at least twice as much time to create. 90 minute animated movies take years to get all the way through the production process.
If you plan on making a video longer than 2 minutes, schedule a call with our production team to discuss how long it will take to get your animated video produced.
Want to learn more about what’s involved at each stage of the animated video production process? Read our companion article that explains how long it takes to make an animated video.
What kinds of animated video creation software exist?
Now that you know what it takes to create an animated video, maybe you are are considering learning animation so you can make animated videos yourself. If so, here are a few services and programs that are used to make animations – ranging from easy to complicated to learn:
Easy to learn animated video creation software:
Online animated video creation software like Wideo, PowToon and Vyond can be learned in a few hours and cost substantially less than professional animation programs. These easy animated video makers can be used to create simple animations using pre-created scenes, characters, objects, text and icons.
Example of DIY animated video maker.
Pros: Low cost. Can learn how to use the program in a few hours.
Cons: You have to teach yourself how to use the program. The videos use pre-made stock visuals (characters, scenes, objects, etc) which means that your video won’t look completely original.
Advanced Animation Creation Software:
Adobe After Effects is the go-to animation program for many professional animators. The program enables an endless list of visual creative possibilities and integrates with the Adobe Cloud ecosystem (so it’s easy to work with Photoshop and Illustrator art).
Pros: You can make any kind of custom animated 2D video you can imagine. Cons: Requires more time to learn and master the program.
Expert Animation Creation Software:
Cinema 4D is the industry leading program animators use to create custom 3D animations.
Pros: You can create any kind of 3D animated video you can imagine.
Cons: Takes longer to master and requires learning multiple skillsets (rigging, lighting, modeling, etc).
How long should my animated video be?
If your goal is to get awareness, target a length of 5-60 seconds. Most awareness videos are in the 5-30 second range. The purpose isn’t to tell people your whole story. It’s just to get them intrigued enough to want to learn more. In many cases, the shorter the better.
If your goal is to educate your leads and prospective clients, ideally people who have heard about you and want to learn more, aim for a length of 1-2 minutes for your animated video.
Longer videos are usually reserved for customer education and retention. Longer videos can be used to show how to use your product or service. They can include screencasts. It can also be longer feature-length content that would be of interest to your target market and subsequently could be used for gaining awareness with new potential customers as well as delighting your existing clients.
How to create animated video online free
Animated videos typically require budgets of at least a few thousand dollars to produce. There are a growing number of cheap ways to make animated videos – but they usually require a lot of your time to learn how to use the program and even more time to actually create the videos. There are now some new ways to make free animations. In recent months, Facebook has introduced Make-A-Video and Google researchers have introduced DreamFusion – a text to 3D animated video creation AI. These services can be used to make short clips with small pixel dimensions and a moderate amount of photo realism. While they’re still in their infancy, these new services are already generating impressive results.
How to create animated video from pictures
Another low cost way to make animated videos is to add motion to photos you already have. This is a great way to repurpose and extend the life of content you’ve previously created. The video below shows different ways that you can turn photos into short little animations.
Tips to keep your animated video production budget low
Write The Script
Writing the script for your animated video can save you hundreds or thousands of dollars off the cost of your production budget. Freelance animators and animation studios are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of creating a first draft that will articulate the story you want to present. It doesn’t need to be perfect; providing the first draft of your script to your animation team can still be enough to help you save money on your production budget. Your animation producers can help you polish your first draft and make it production-ready.
Here are a few resources to help you create a great script:
Creating the storyboard for your animated video is another way you can save hundreds or thousands of dollars off the cost of your video’s production budget. You create a storyboard even if you have no artistic ability.
All you need to do is brainstorm visuals to correspond with each line of your script and create instructions for the illustrators and animators so that they have a clear understanding of what you want them to create for each scene.
Deep Dive: Building a great storyboard for an animated explainer video.
Record The Voiceover
English voiceovers tend to cost $10-$199 per 1-2 minutes of recorded audio. You can try sourcing low cost voiceover talent from Fiverr or VoiceBunny. You can also record the voiceover yourself for free! That’s right – you can record a professional sounding voiceover without having to buy any expensive equipment or software. Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record the voiceover for your animated video for free.
Use Stock Assets
Not every visual for your animated video needs to be created from scratch. Using pre-created assets can help you keep your budget down because they usually cost less to buy/license than it would to create something comparable. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.
Use Free Music
Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. On the flip side, there are a few great resources you can use for free soundtracks. The first is a site called Incompetech. Artist Kevin MacLeod provides his music for free – all you need to do is provide proper credit and attribution to him as the creator.
Another great option for free music is Facebook’s Sound Collection. There, you’ll find an even larger variety of musical options
Setting Clear Goals for Your Animated Video
Creating an animated video without clear goals is like shooting an arrow without aiming. Before diving into production, it’s essential to define the specific outcome you want your animated video to achieve. Are you trying to explain how your product works? Do you want to increase website traffic, boost conversions, or build brand awareness? When you know what success looks like, every part of the video — from the script and animation style to the voiceover and music — can be aligned with that goal.
Start by setting SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound. For example, instead of saying “We want more traffic,” set a goal like “We want our animated video to drive 20% more traffic to our landing page within 60 days.” This kind of clarity guides your messaging and makes it easier to evaluate the video’s performance.
Different industries use animated videos in different ways. A SaaS company may create a feature-focused animated explainer video, while an eCommerce brand might develop a short animated post for social media. Regardless of your niche, setting clear, measurable goals will help you build an animated video that serves your business objectives and delivers results.
Writing a Strong Call-to-Action for Your Animated Video
An animated video without a strong call-to-action (CTA) is like a conversation that ends with awkward silence. The CTA is your chance to tell viewers exactly what to do next — whether that’s visiting your website, signing up for a free trial, or sharing the video on social media. A clear, compelling CTA ensures your animated video converts attention into action.
The best CTAs are simple, specific, and action-oriented. Phrases like “Get Started Now,” “Watch the Full Demo,” or “Subscribe for Free” give viewers direction and urgency. In an animated video, CTAs can appear visually at the end, be narrated by the voiceover, or even be integrated mid-video for emphasis. You can also use on-screen text, clickable buttons, or character gestures to guide the viewer’s next move.
Avoid vague CTAs like “Learn More” without providing a link, or trying to cram multiple actions into one request. Keep it focused. For optimal results, consider A/B testing different versions of your CTA to see which one drives the most engagement. When used strategically, a strong call-to-action transforms a passive viewer into an active lead — turning your animated video into a true marketing asset.
Common Mistakes to Avoid in Animated Video Production
Even the most exciting ideas can fall flat if the animated video production process is mishandled. Many businesses jump into animation thinking it’s a plug-and-play solution, but overlooking key steps can result in delays, budget overruns, or a final video that misses the mark.
One of the most common mistakes is starting without a clear goal or message. This often leads to a disorganized script or visuals that don’t align with the brand’s purpose. Another frequent error is skipping the storyboard phase. Storyboards allow you to preview the flow and timing of your animated video before expensive production begins, reducing revisions later.
Other pitfalls include choosing the wrong animation style, cramming too much information into a short runtime, and rushing through the revision process. Clients who micromanage their creative team or try to force last-minute changes can also slow down production and compromise quality. Perhaps the most damaging mistake of all is forgetting to include a call-to-action — essentially leaving your viewers entertained, but without direction.
Avoiding these mistakes can save you time, money, and stress. A smooth animated video production process starts with preparation, continues with collaboration, and ends with a polished final product that delivers on its goals.
Building a Content Strategy Around Animated Videos
Animated videos are more than just one-off marketing pieces — they’re powerful tools that can anchor a long-term content strategy. When planned strategically, an animated video can attract, engage, and convert your audience at multiple stages of the marketing funnel.
At the top of the funnel, animated videos are great for generating awareness through explainer videos or short social promos. In the middle of the funnel, you can use animated product walkthroughs, testimonials, or FAQs to educate and nurture leads. At the bottom of the funnel, animated demo videos and onboarding content help seal the deal or improve customer retention. By creating different types of animated videos for each funnel stage, you guide your audience naturally toward conversion.
An effective content strategy also repurposes animated videos across platforms. A single video can be chopped into social media clips, used in blog posts, embedded in email campaigns, or turned into GIFs for newsletters. Creating a video content calendar helps keep your production organized and aligned with broader campaigns.
For businesses looking to scale, animated video templates or working with a trusted production partner can make consistent content creation more efficient. Over time, a smart video strategy not only strengthens your brand presence — it also helps you get more ROI from every animated video you create.
What is the Video Igniter animated video creation platform?
Video Igniter offers animation production services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on cost, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then respond to the assets (script, storyboard, voiceover, soundtrack, art and animation) when the Video Igniter app notifies you it’s time to review part of the video we create for you.
If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos.
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
https://videoigniter.com/wp-content/uploads/2022/10/Animated-Video-Guide.svg7787videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-04-22 15:33:352025-04-22 22:38:55Animated Video – How To Make An Animated Video
Thinking about making an animated promotional video for your business, non-profit, kickstarter or organization? Video Igniter Animation has been producing animated promo videos for over a decade for world-class brands like Amazon Web Services and T-Mobile. We’ve been asked many questions about what the production process is like, what it costs to make animated videos and more. Below are the answers to the most commonly asked questions we get about animated promo videos for companies.
1). Examples of Animated Promo Videos You Can Get From Video Igniter
Video Igniter can create any kind of 2D or 3D animation for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
2). Why do companies make animated promotional videos?
Get awareness
Animated promo videos help marketers gain awareness better than live action videos. Animated videos use colorful thumbnails and visuals which make the viewer more likely to click play and give the video a few seconds of attention to see if they want to keep watching.
Makes it easy to understand new information
Animated promo videos can use visuals that are detailed or simple. Whatever it takes to focus the viewer’s attention on the right level of understanding for the message you are delivering to them. You could show a photorealistic 3D animated model of brain neurons firing, or you could break the process down into a simple 2D animated diagram that walks the viewer step by step through what is happening when neurons fire.
Holds attention, boosts memory recall.
Animations introduce new colorful movements every few seconds. This appears to be enough to dramatically increase viewer retention rates through the course of the video. As a consequence of paying attention and the ‘user friendly’ visuals that make the information easy to understand, the viewer’s ability to retain information goes up.
Makes it easy to share important messages
There are many ways to promote your message to the world. Sharing a video via a link happens to be one of the most useful and scaleable ways to get a mass media message to large audiences or to a specific target market.
3). Choosing an animated promo video producer:
Looking for an animated promo video maker but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance animator, or a production service like Video Igniter Animation. Here are some resources to help you figure out the right production option for your promo video:
Start by defining what message(s) you want to promote and articulate it in a way that resonates with your target audience.
Use our template below to draft the script for your 60 second animated promo video. It’s designed around the old idea of: “tell them what you’re going to tell them, tell them, tell them what you told them.”
0-10 seconds (22-30 words): First, introduce the problem/status quo your target audience is dealing with. What pain do they experience?
11-20 seconds (22-30 words): Next, introduce your product or service as the solution to your viewer’s problem.
21-50 seconds (66-90 words): Then, illustrate three ways the viewer’s life will improve when they use what your company sells. Focus on the benefits the viewer will experience without going too deep into the technical aspects of how or why it works.
51-60 seconds (22-30 words): Finally, summarize the benefits the viewer will experience and tell them how they can take action to get what you are offering.
After your script is approved for production, you can create the storyboard for your promo video. Storyboards are like blueprints for animation. They tell the illustrators what to create for each sentence of your script. Storyboards also tell the animation team how they are supposed to animate the art in sync with the voiceover. The image below displays what information should be included on each slide of your storyboard:
Budget Saving Tip! You can save hundreds or thousands or dollars on your promo video production budget by creating the storyboard yourself. Even if you have no artistic ability. Check out our storyboard creation guide and download our free template.
VoiceOver
Identify the desired tone, pacing and energy for your promo video’s narrator. Then, use sites like VoiceBunny, Voices123, and Fiverr to create a list of your favorite voiceover artists. Pick out your top 3-5 options. We recommend hiring your top picks to record a short demo (1-3 sentences). This way, you can get a sense of what energy they will bring to your video before you pay them to record the full voiceover.
Illustrations
The art team will review your brand guidelines, storyboard and any background information you can provide on the target audience’s design preferences. Then, the art team will create concept art from your storyboard. They will take a key scene and design it using multiple unique visual styles.
How To Review Concept Art For An Animated Promotional Video
When you review the concept art, tell the art team what you like and dislike about each concept. The art team will then refresh the concept art based on your feedback. If you are satisfied with the concept art, they will create the rest of the art for your animated promo video using that style frame as a reference. You will get an opportunity to review and suggest edits for the art before it moves into animation.
Animation
Now that the art and voiceover are approved, it’s time to animate. Each minute of animation takes about a week to create. Rush delivery options are available if needed.
When the first draft of your animation is ready to review, share it with your target audience and circulate it within your company to gather feedback. It’s important to make sure the message of the video is clear to the target audience before you spend money promoting your video. Not sure if your intro or ending is strong enough? Consider making alternate intros and endings to see which version generates more leads and sales.
Sound Design
Finally, the animation is approved, the timing of the motions are locked in. Now, the sound team can go in and add sound effects to bring even more life to the animated motions in your promo video.
5). How to make an animated promotional video free online
Animated videos cost $$ to make bc they employ hours to create. However, there are some free and low cost options to create animated promotional videos online for free. Online web designer Canva provides a free library of templates that can be used to make simple animated promotional videos for free. If you have a slightly larger budget, you can subscribe to a service like Wideo, PowToon or Vyond to make a more intricate animated promo video.
6). How much does animated promo video production cost?
Animated promo videos cost between $500-$10,000 to create a 60 second 2D animated video. Expect to spend a minimum of $1,500 to create an animated video with custom visuals that will leave a positive impression of your brand when viewers see it.
7). How long does it take to create an animated promotional video?
It takes 3-8 weeks to make a 30 second – 2 minute animated promo video. Rush delivery options are available if you need to produce your video quickly. To learn more about what’s involved with each stage of production and how long it takes, check out this companion article.
8). How long should my animated promo be?
Animated promo video should be concise. The primary goal of a promotional video is to articulate your company’s message and get that message inside the brain of your target audience. The shorter the better.
Most animated promo videos are 15-90 seconds long. Remember, if you want to have a more in-depth video that explains what your company does, consider making a separate video that can be a little longer for people who got interested by your initial promo video.
9). What visual style should I use for my company’s promo video?
Check out our companion article to learn about the pros and cons of different visual styles you can choose to represent your brand in your animated promo video.
10). How Animated Promotional Videos Drive Higher Conversion Rates
Conversions are the lifeblood of any successful marketing campaign. Whether your goal is to generate leads, increase sign-ups, or boost sales, achieving higher conversion rates is essential for maximizing your return on investment. One of the most effective and engaging tools to help accomplish this is an animated promotional video. These videos combine visual storytelling with persuasive messaging to guide viewers toward taking action. In this section, we’ll explore how animated promotional videos help increase conversions and why they’re an essential component of modern marketing strategies.
The Psychology Behind Animation and Engagement
Animated promotional videos excel at capturing attention in a noisy digital landscape. Through vibrant motion graphics, dynamic transitions, and character-driven storytelling, these videos instantly grab the viewer’s eye—often within the crucial first few seconds. This heightened level of engagement can lead to increased interest and a stronger emotional connection with the content.
In fact, animation helps forge a memorable brand experience. The human brain processes visuals 60,000 times faster than text, and when combined with storytelling, animation can improve information retention and brand recall. This emotional resonance helps build trust with potential customers, especially when your video clearly explains your product or service in a relatable, easy-to-understand format.
Key Elements That Boost Conversion Rates
To effectively convert viewers into customers, animated promotional videos should be crafted with several high-converting elements in mind:
Strong Call-to-Action (CTA): Whether it’s “Sign Up Now,” “Watch a Demo,” or “Get Started,” a clear CTA at the end of your video tells viewers exactly what to do next.
Simplified Messaging: Animation excels at breaking down complex topics. By using metaphors, icons, and concise scripts, you can help your audience quickly grasp your value proposition.
Consistent Visual Storytelling: A consistent visual style that reflects your brand identity builds credibility and keeps viewers focused.
Optimized Video Length: Short videos (typically under 90 seconds) hold attention better and reduce bounce rates, especially when tailored to your audience’s platform and attention span.
Each of these elements works in harmony to ensure that your animated promotional video is not only engaging but also action-oriented.
Where to Use Animated Promotional Videos to Maximize Conversions
Placement matters. To get the most out of your animated promotional video, consider integrating it across the following high-performing conversion channels:
Landing Pages: Adding an animated video above the fold can increase time on page and reduce bounce rates, leading to more form fills or sales.
Paid Advertising Campaigns: Short-form animated videos work well in PPC ads on platforms like YouTube, Facebook, and Instagram, driving users directly to a CTA.
Social Media Funnels: Use engaging animations to move users through awareness, consideration, and conversion stages in your marketing funnel.
Email Marketing Sequences: Including animated video content in emails can boost open rates and click-through rates, especially when paired with a compelling offer.
Using animated videos strategically in these environments not only drives views but also increases the likelihood of user action.
Tips for Creating High-Converting Animated Promotional Videos
If your goal is to improve conversions, your video must do more than just look good—it needs to communicate effectively and connect emotionally with your audience. Here are a few proven tips:
Align Script and Visuals with Pain Points: Focus your messaging around the problems your audience is facing and position your product or service as the solution.
Use Professional Voiceovers and Animation: A polished video enhances credibility and makes your brand appear more trustworthy.
A/B Test Your Videos: Try different variations of your animated promotional video—change the CTA, tweak the visuals, or adjust the script to see what drives better results.
With the right approach, your video becomes a conversion tool rather than just a brand asset.
11). Leveraging Animated Promotional Videos in Social Media Campaigns
Social media has become one of the most powerful tools for brand visibility, customer engagement, and lead generation. However, cutting through the noise requires more than just static posts—it demands dynamic, attention-grabbing content. That’s where an animated promotional video can give your brand a competitive edge. With their visually compelling storytelling and concise messaging, animated videos are perfectly suited for social platforms that prioritize quick, engaging content. This section explores how to effectively use animated promotional videos in your social media marketing strategy to boost engagement, build awareness, and drive conversions.
Benefits of Using Animation on Social Media
Using an animated promotional video on social media offers several key benefits that can significantly enhance your marketing efforts:
Higher Engagement Rates: Motion graphics and vibrant visuals naturally draw attention in a user’s scrolling feed, making animated content more likely to be watched, liked, shared, or commented on.
Easy-to-Digest Content: Complex information can be simplified into short, engaging animations that are easily understood by a broad audience.
Greater Shareability: Social media users are more inclined to share entertaining or informative animated content, helping your message reach new audiences organically.
Brand Differentiation: Animation allows for complete creative freedom, enabling your brand to develop a distinct visual identity that stands out in a crowded feed.
Whether you’re aiming to increase visibility or drive traffic, animated promotional videos can make your social media presence more dynamic and effective.
Platform-Specific Tips
To maximize results, your animated content should be tailored to each social platform’s unique audience behavior and formatting standards.
Instagram & TikTok
Use vertical formats (9:16) to fill the screen and maximize visibility.
Keep animations short (under 60 seconds) with quick hooks in the first few seconds.
Add captions or text overlays—many users watch without sound.
Incorporate trending sounds, hashtags, or visual styles to increase discoverability.
Facebook & LinkedIn
Focus on informative or educational animated promotional videos that explain products, services, or industry trends.
Ideal for thought leadership and B2B content where decision-makers are browsing.
Include subtitles and a clear CTA in the first 10 seconds.
YouTube
Perfect for longer-form animated explainer or promotional videos.
Optimize your video title, description, and tags with keywords like “animated promotional video” to improve SEO.
Use end screens and CTAs to direct viewers to subscribe, visit your website, or learn more.
Best Practices for Engagement
To get the most value from your animated promotional videos on social media, follow these best practices:
Hook Viewers Immediately: Capture attention within the first 2–3 seconds with motion, emotion, or a bold statement.
Maintain Brand Consistency: Use your brand’s colors, fonts, and tone of voice throughout the animation to reinforce identity.
Optimize for Mobile Viewing: The majority of social media traffic is mobile. Ensure your animations are formatted for vertical viewing, with large readable text.
Include a Clear CTA: Tell your audience what to do next—click a link, follow your page, leave a comment, or share the video.
Following these guidelines ensures your video isn’t just viewed—it drives meaningful engagement and conversions.
12). Measuring the ROI of Animated Promotional Videos
Every marketing investment needs to prove its value, and animated promotional videos are no exception. While they’re known for boosting engagement and simplifying complex ideas, many businesses still ask: Do animated videos actually drive measurable results? The answer is yes—if you know how to track the right data. Measuring the ROI of an animated promotional video is essential for understanding its impact and optimizing future campaigns. This section outlines what to track, which tools to use, and how to attribute success to your video content.
What to Measure: Key ROI Metrics
To get a clear picture of how your animated promotional video is performing, track a combination of engagement, conversion, and revenue-related metrics:
Engagement Metrics: Monitor views, average watch time, likes, shares, and comments. These indicators show how compelling your content is and how far it’s reaching.
Conversion Metrics: Track actions taken after viewing the video, such as clicks, form submissions, email signups, or purchases. These are direct indicators of ROI.
Revenue Impact: Compare pre- and post-video sales data. Look at increases in revenue, upsells, or customer lifetime value attributed to the video.
Brand Awareness Metrics: Track indirect benefits like spikes in branded search traffic, increased social followers, and direct traffic to your website from video platforms.
Combining these metrics helps you evaluate not just how much attention your video receives, but how well it moves viewers down the funnel.
Measuring Success of Social Media Animated Videos
Social media is a top channel for animated promotional videos, but measuring ROI here requires platform-specific insights. Key performance indicators include:
Engagement: Likes, comments, shares, and saves signal that your content is resonating.
Click-through Rates (CTR): Indicates how many viewers clicked on your CTA or visited your link after watching.
Watch Time and Completion Rate: Tracks how much of your video users are watching, which reflects how engaging and relevant it is.
Conversion Tracking: Use platform tools like Facebook Pixel or LinkedIn Insight Tag to attribute conversions (leads, signups, sales) back to your animated video campaigns.
Monitoring these metrics helps you assess both reach and revenue-generating impact.
Tools for Tracking Animated Video Performance
There are several powerful tools available to help you monitor and analyze the performance of your animated promotional video:
Google Analytics: Use UTM parameters to track user behavior after they click from your video to your site.
YouTube & Vimeo Analytics: Get insights into viewer retention, click-through rates, and traffic sources.
Social Media Insights: Platforms like Facebook, Instagram, and LinkedIn offer native analytics to evaluate video engagement and reach.
Heatmaps & Session Replays: Visualize how users interact with video on your site and whether it leads to conversions or drop-offs.
Using these tools together provides a more complete view of how your video content supports business objectives.
Attribution Modeling for Video ROI
Attribution modeling is essential for understanding how much credit your animated promotional video deserves in the customer journey. Common approaches include:
First-Touch Attribution: Gives credit to the video if it was the first point of contact before a conversion.
Last-Touch Attribution: Attributes the conversion to the last interaction (e.g., the video just before purchase).
Multi-Touch Attribution: Recognizes that customers may interact with your brand several times (including via your animated video) before converting.
To get accurate data, use UTM parameters, tracking pixels, and CRM integrations that can map the viewer’s journey across multiple touchpoints.
Conclusion
Tracking the ROI of your animated promotional video doesn’t have to be complicated. By defining clear goals, using the right tools, and monitoring key metrics, you can uncover valuable insights about how your video content supports business growth. Whether you’re focused on increasing engagement, generating leads, or driving sales, animated promotional videos can deliver measurable, high-impact results. Make sure you analyze and refine your approach regularly to keep improving your returns.
Hire Video Igniter to Create Your Animated Promotional Video
Video Igniter offers animated promo video production to world class brands like T-Mobile and Amazon Web Services at prices small businesses can afford.
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“One thing I really appreciated about working with Video Igniter was the whole process felt personal and easy. The online portal was great… And working with Derek was GREAT! He was always clear and prompt in communication.”
Anonymous Customer Feedback
Animated promotional video success stories and testimonials.
https://videoigniter.com/wp-content/uploads/2022/09/Animated-Promotional-Video-Image.svg7787videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-04-17 16:22:062025-04-18 18:27:55Frequently Asked Questions About Making An Animated Promotional Video
Does your company want to make an animated product video but you’re not sure where to get started? 2D and 3D animated videos can help you get the word out about your new product and help people understand how to use it. But animated product videos take a team of talented professionals to produce and most people don’t know where to get started. Luckily, Video Igniter Animation has been producing animated product videos for over a decade and we’re here to share our expertise. We get many questions about how to make an animated product launch video and have organized answers to the most frequently asked questions.
1). Animated Product Video Examples You Can Get From Video Igniter
Video Igniter can create any kind of 2D or 3D animated product video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
2). Why make an animated product video?
Get awareness for your product launch
Whether you’re a large established company doing a big media product launch or an unknown startup about to announce their Kickstarter campaign, animated product videos are highly effective for building awareness for your product launch.
Demonstrate what your product does
Animated product videos are excellent for demonstrating what a product does. They’re especially useful for product launches and kickstarter campaigns because the product might not physically exist yet. Animators can create a photorealistic 3D model of your product to show what it looks like and how it works to help you get people to invest in your product development.
Encourage people to buy
At the end of the day, animated product launch videos are about getting people to buy. When you properly structure the script for your video, the viewer should be exposed to a problem they experience, you should exacerbate the perceived significance of that problem, and then let the viewer know what they can buy to alleviate their problem. If you create a video like this and add it to your website, sales will increase.
Makes it easy to share what you do
If someone is very interested in your product or kickstarter campaign, they want to tell people about the awesome thing you’re offering with likeminded people that would also be interested. Sharing photos or a link to a website makes it easy to share what you do… but sharing a link to a video about your product is the easiest way to share and understand what your product does with a large audience.
3). How to choose a producer to make your product launch video?
Looking for an animated product launch video maker but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance video animator, or an animated video production company like Video Igniter Animation including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your product video:
In order for your product launch video to succeed, you need a compelling script. Rick Cesari is the video marketing genius that turned Oxiclean, The George Foreman Grill and Sonicare into household names. His book Video Persuasion teaches how he created TV ads that were so compelling, people were forced to pick up the phone to call and order what they just saw on TV. In the book, he interviews a veteran copywriter named “Jack” about what makes a compelling script:
“… you want to make sure you don’t just want to talk about the problem-solution, you want to take the knife, you want to twist it and really want to agitate, you want to drive home the point, this is really bothering you, isn’t it? This is really causing problems so you can’t sleep at night. Your day’s ruined because you’ve got this thing going on. You want to beat the drum much more before you offer the solution.”
To make your product compelling, spend a good portion of your video hammering home the notion that this problem is really bugging the viewer before you release the solution.
Storyboarding
After the script is locked in, the creative team can then dive into creating the storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators what art to create and it tells the animators what motion design needs to happen in each visual. The diagram below shows what information should be included on each slide of a storyboard:
Next, your creative team will procure voiceover auditions from 1-5 voiceover artists for your product video’s narration. After reviewing the auditions, let your creative team know which voice you prefer.
You should also document your script with notes to let the voiceover artist know how to pronounce difficult words, where to speed up/slow down their pacing, when to pause, where to modify their inflection/tone, etc. Your creative team will take care of getting the full voiceover recorded and will give you an opportunity to review the voiceover and request revisions before approving it for animation.
Soundtrack
Soundtracks help to establish the energy the viewer experiences as they watch your animated product launch video. Help your creative team identify the mood you want your viewer to be in as they learn about your new product. Your creative team will select a handful of options for you to review. Try to narrow the selection down to your top 2-3 favorites. That way, when the first draft of the animation is ready to render, they can export versions of the video using each version of the soundtrack so that you can feel which one works best in your animated video.
After the storyboard is approved, it’s time to start creating the art for your product animation. Your design team will start by taking one scene from your storyboard and creating it using one or more unique visual styles (based off your brand guidelines). When the art is ready to review, give it a detailed look over and let the art team know what you like and dislike about each piece of concept art.
The art team will then update your preferred concept art and give you another chance to review it and request modifications. When you’re 100% satisfied with the concept art, the illustrators will create the rest of the art for your video using the approved style frame as a reference. You will get an opportunity to review all the art and request revisions before your video gets animated.
Animation
When the art and voiceover are approved, it’s finally time to animate! Each minute of video takes about one week to animate.
As soon as the first draft is ready to review, share it with your internal team and members of your target market. Spend some time making sure the message is clear and that people understand what you are showcasing in your video. Now’s the time to request revisions before you spend time, money and effort promoting your animated product video.
5). What does it cost to make an animated product video?
Animated product videos tend to cost between $3,000-$25,000 to produce. The higher end of that budget range is for videos that include 3D animations of your product. It is possible to create product videos for less. However, be aware that lower quality visuals will result in a decreased perception of your brand.
6). How long does it take to make an animated product launch video?
Don’t wait to the last minute to rush your main piece of marketing collateral out the door before the launch date. Plan ahead! Expect to spend at least 3-8 weeks going through the production process to create your product launch video. Videos longer than 2-3 minutes and videos that include 3D animation may require more time to produce.
7). How long should my video be?
Animated product videos can be made in various lengths. Some are 10 – 30 seconds and are intended to quickly spread awareness to people who would be interested in learning more about the product. Promotional animated explainer videos on websites tend to be 1-2 minutes in length and go more in detail about what the service is and the benefits it offers to people. Animated product videos can also be 3-5+ minutes; these videos tend to focus on customer education and guide people through the experience of how to use the product.
8). The Psychology Behind Animated Product Videos
An animated product video taps into the psychology of visual learning and emotional engagement. Animation makes it easier for viewers to absorb and retain information by presenting concepts in a visually stimulating and easily digestible format. The playful and dynamic nature of animation also reduces resistance to marketing messages, making viewers more receptive to the product’s value proposition. By strategically combining visuals, storytelling, and sound, an animated product video can trigger emotional responses that build trust and encourage conversions.
9). Choosing the Right Animation Style for Your Product
Selecting the right animation style for your animated product video can significantly impact how your audience perceives your brand and offering. Whether it’s 2D animation, 3D visuals, whiteboard animation, or motion graphics, each style serves a different purpose and audience preference. For example, 2D animation is great for explaining concepts in a fun, approachable way, while 3D animation can showcase intricate product features with lifelike detail. The animation style should align with your brand’s personality and the complexity of your product to ensure your animated product video resonates with your target audience.
10). Measuring the ROI of Animated Product Videos
Understanding the return on investment (ROI) of an animated product video is crucial for assessing its impact on your marketing strategy. Key performance indicators (KPIs) like video views, click-through rates, average watch time, and conversion rates can provide insight into how well your video is performing. Tools like Google Analytics and video hosting platforms can help track engagement and sales driven by your animated product video. By regularly reviewing these metrics, you can optimize future campaigns and ensure your video content delivers measurable business value.
11). The Cost-Benefit Analysis of Animated vs. Live-Action Videos
When deciding between an animated product video and a live-action product video, it’s important to weigh the costs and benefits of each. Live-action videos often require larger budgets for sets, actors, and production crews, while animated videos offer more flexibility and creative control at a generally lower cost. Animation also makes it easier to update or repurpose content in the future without re-filming. For businesses looking for a versatile and budget-friendly way to showcase products, an animated product video often proves to be the more cost-effective and scalable option.
12). Leveraging Animated Videos for Product Launches
An animated product video is a powerful tool for launching new products. It creates excitement, communicates key benefits quickly, and helps build anticipation across your marketing channels. Unlike traditional launch materials, animation allows you to dramatize your product’s features and demonstrate real-world use cases in a highly engaging way. A well-crafted animated product video can serve as the centerpiece of your launch strategy, helping you capture attention, drive early interest, and boost initial sales.
13). The Future of Animated Product Videos
The future of animated product videos is being shaped by advancements in technology and shifting consumer behaviors. With the rise of AI-driven animation tools, personalized video content, and interactive video experiences, businesses will be able to create more dynamic and tailored animated product videos than ever before. As attention spans shorten and visual content dominates the digital landscape, animated videos will continue to be a vital part of product marketing strategies. Investing in an animated product video now ensures your brand stays ahead of the curve and adapts to future marketing trends.
Animated Product Video Production Resources
These popular animated product video resources are recommended for your video production journey:
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
https://videoigniter.com/wp-content/uploads/2022/10/Animated-Product-Video.svg77.6687.74videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-04-15 14:50:292025-04-15 21:53:33Frequently Asked Questions About Making An Animated Product Video
If you want to help your company stand out online, getting an animated company video can make your marketing and communications rise above the ocean of noise.
Animated Company Video Examples That Drive Results
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Why do companies make animated videos?
Capture Attention: Animated videos capture attention in the ocean of live action content online. When everything looks like a video someone filmed on their phone, animated company videos are more likely to stand out and get people to stop and watch to see if they’re interested.
Hold Attention: Furthermore, animated videos for businesses hold viewer’s attention longer than live action or talking head videos. By constantly introducing something new in motion, animations keep the viewer’s attention focused.
Makes it easy to understand new and complex ideas: Corporate animated explainer videos do a great job of breaking down a complex idea, or a company’s product/service offering, and make it easier for your target audience to understand what they offer.
People remember the message longer: Since animated business videos use a combination of narration and visuals that reinforce the narration, it not only becomes easier for the viewer to understand the content but the visual metaphors also make it easier for the viewer to retain the information longer.
Improve conversions and generate more leads: Adding an animated business video to your company website can improve your website’s conversion rate. You can use videos to increase sales, generate more leads, encourage more app downloads, get people to sign up for your service and contact your sales team for a demo.
Increase SEO: Animated videos can boost your company’s SEO in two ways: 1). Having people watch videos on your site keeps them on your site longer which helps your site rank higher on Google 2). Getting your video to show up in Google Search results makes it more likely for people to click on your video and visit your website.
How To Make An Animated Company Video:
1). Pick An Animated Video Production Company or Freelancer
In addition to looking for quality visuals, make sure you pay attention to the storytelling capabilities of the service providers you are looking into. Lots of companies can make video animations that pretty but lack compelling storytelling.
Now that you’ve picked an animator for your video, it’s time to develop the script. Many animated video production companies are capable of helping you organize your thoughts to create a script for your video. You can save hundreds or thousands of dollars on your production budget by creating the script yourself. Aim for 140-180 words for a 60-second script.
Next, it’s time to create the storyboard for your company video. The storyboard is like a blueprint for your illustrators and animators. It tells them what to design for each scene. It also tells them what should move in each scene and how to transition from one scene to the next. Animation companies prefer to create the storyboard and share it with their clients for feedback. This is because animation production companies have a better grasp on how to articulate the motion and scene design details in a way that animators and designers will understand what to do.
That being said, video animators are also comfortable working from a storyboard that you provide. You can save hundreds or thousands of dollars on your production budget by creating the storyboard yourself so it’s worth considering. If you want to learn more about creating your own storyboard, check out our storyboard creation guide and download our free storyboard template.
You’ll want to ensure you have a professional sounding voiceover to represent your company. You can get quality sounding voiceover artists from websites like Fiverr, Voices123, and VoiceBunny. We recommend auditioning 3-5 of your favorite candidates by having them record the first few sentences of your script – instead of paying for them to record the full script all at once. After you’ve reviewed the voiceovers, you or the animation studio you work with can hire the VO talent to record the full voiceover. Some VO artists charge extra if you plan to use their voice in a paid media campaign (online and or on TV). Make sure to let your VO artist know how you plan to use the video so that you don’t get in trouble with voice licensing costs down the line.
When you share your script with your VO artist, we recommend including speaking notes (in parenthesis like this) with the voiceover. Let them know how to pronounce difficult words. Where to speed up or slow down the rate they’re speaking at. When to modify the inflection of their voice, etc.
The next thing to think about is soundtrack selection. Don’t overlook the importance of this step. Picking the right soundtrack for your company’s animated video can have a big impact on whether or not people continue watching your video. Obviously, if you choose some off-putting music, people will stop watching or mute your video. We recommend picking a few soundtracks and rendering out versions of your company’s animated video so that you can see and feel how they go together. If you pick 3-5 options, usually one will stand out as a clear winner.
This is one of the most fun parts of the animation production process. Seeing the concept of your animated video come to life. The art team will start by creating concept art from a few key scenes of your company’s animated video.
When you review the options, your job is to figure out which style you like best and if there are any specific refinements you want to make to the concept art before the rest of your art is created. After the concept art is locked in, the art team will create all of the art for your animated video. You get another chance to review the art and request small edits before production begins.
7). Animation
Finally, it’s time for the magic to happen. One animator can animate about one minute of video in a week. When you view the first draft of your animated business video, show it to members of your target audience to ensure they understand the message and key takeaways of the video. Collect your feedback and send it to the animation team to wrap up the final draft of the video.
Deep Dive: For an in depth look at the production process, check out this companion article, “How To Make A Video Animation.”
How long does it take to make an animated company video?
2D animated videos take about 3-5 weeks to create a 60 second animated video. 3D animated videos require about twice as much time. You can shave a week or two off of your production timeline if you provide the script and or the storyboard for your company’s animated video.
How long does it take to make an animated company video?
If you need your animated video produced faster, rush delivery options are available. with Video Igniter’s production team to discuss.
It costs between $1500-$5000 to produce a quality 60-second 2D animated video. 3D animated videos require a custom quote. There are ways to make cheaper animated videos but the lower production quality may result a decreased perception of your brand. Check out this article for a more in depth look at what goes into the cost of an animated video.
Common Mistakes to Avoid When Making an Animated Company Video
A polished animated company video can be a marketing powerhouse—but it’s easy to stumble during production. From unclear goals to poor pacing, small missteps can lead to underwhelming results. Here’s how to avoid the most common pitfalls when creating your next animated video.
Overloading the Script with Too Much Info
Cramming every detail into your video overwhelms viewers. Focus on the core message and guide people to where they can learn more. A good explainer simplifies, not complicates. If needed, save extra content for follow-up videos or supporting resources.
Using a Style That Doesn’t Fit the Brand
The animation style should match your brand’s tone, audience, and industry. A whimsical cartoon may feel off-brand for a serious B2B SaaS product, while a stiff motion graphic could be boring for a fun DTC brand. Make sure the visuals support your message.
Starting Without a Clear Goal or CTA
Every video needs a purpose. Whether it’s to generate leads, explain a service, or boost sign-ups, start with a clear goal—and craft your call to action around it. Without this focus, your video might look great but fall flat in terms of business results.
Poor Voiceover or Audio Quality
Bad audio instantly lowers perceived quality. Always use a professional voiceover and make sure the background music and sound design enhance—not distract from—your message. Viewers often tolerate weak visuals, but not weak sound.
Ignoring the Importance of Storyboarding
Jumping straight into animation without planning is a recipe for chaos. Storyboarding helps align your team, visualize pacing, and catch issues early. It’s a crucial pre-production step that sets the stage for a smooth creative process.
Lack of Revisions or Feedback Loops
Don’t wait until the final render to give feedback. Build in review stages after scripting, storyboarding, and animatics to make sure everyone is on the same page. More feedback upfront = fewer costly revisions later.
Making It Too Long (or Too Short)
Your video should be long enough to tell your story—but short enough to keep attention. For most explainer videos, 60–90 seconds is the sweet spot. Anything longer risks losing viewers unless it’s highly engaging or detailed.
Not Optimizing for Mobile or Accessibility
Your audience is likely watching on mobile or with the sound off. Add captions, ensure the text is readable on small screens, and use a clear visual structure. Accessibility = broader reach and better user experience.
Forgetting SEO and Distribution Strategy
Even the best video won’t perform if no one sees it. Optimize your video title, description, and file name for video SEO. Host it on platforms like YouTube or Vimeo, embed it on key pages, and promote it through email, ads, and social channels.
Fixes & Prevention Tips for Each Mistake
To avoid these pitfalls:
Start with a strategy brief.
Work with experienced writers and animators.
Prioritize clarity, pacing, and structure.
Test and refine based on viewer feedback and performance data.
How to Choose the Right Animation Studio for Your Company Video
Partnering with the right animation studio can make or break your company video. While great ideas are important, it’s the execution—scriptwriting, design, animation, voiceover, and revisions—that determines how professional and effective your final video will be. Choosing the right team ensures your vision is brought to life with quality, clarity, and creativity.
What to Look for in an Animation Studio
Finding the right fit starts with doing your research. Don’t just look at price—examine the studio’s portfolio, their process, and how well they understand your brand and goals.
Portfolio Relevance
Review the studio’s past work to see if they’ve done similar videos in your industry. A strong, diverse portfolio demonstrates their ability to adapt to different styles and messaging needs.
Experience in Your Industry
Studios that have worked with similar companies or sectors will already understand the pain points, jargon, and audience expectations—making the process smoother and more strategic.
Animation Quality & Style Variety
Watch for clean visuals, smooth transitions, and cohesive storytelling. Studios that offer multiple animation styles (2D, 3D, motion graphics, etc.) give you more flexibility in choosing what’s best for your brand.
Key Questions to Ask Before Hiring
Before signing a contract, ask important questions like:
What’s included in your pricing?
How many rounds of revisions are allowed?
What’s your average turnaround time?
Do you handle scripting and voiceover?
Can I speak with past clients?
Red Flags to Watch Out For
Be cautious of studios with vague pricing, limited portfolios, poor communication, or overly templated work. If it feels like a “one-size-fits-all” approach, it probably won’t result in a video that truly reflects your brand.
Budget vs. Quality Considerations
It’s tempting to go with the cheapest option, but lower prices often come with compromises in quality, customization, and support. A well-made video is an investment that continues to deliver ROI—so prioritize value over cost.
Understanding Their Production Process
A reliable studio will walk you through a clear, step-by-step production process that includes scripting, storyboarding, voiceovers, animation, and revisions. Transparency at every stage reduces confusion and helps you stay on schedule.
Importance of Communication & Revisions
Frequent updates and feedback loops are essential to ensuring your video turns out the way you envision it. Choose a team that values collaboration and encourages your input.
Working with Freelancers vs. Studios
While a freelance animator can be more affordable, studios often bring a full team of specialists to the table. This means faster delivery, higher quality, and a more polished final product.
Tips for Getting an Accurate Quote
Provide detailed info about your goals, video length, target audience, style preferences, and deadline. The more clarity you offer up front, the more accurate your quote—and the smoother your production experience.
Top Benefits of Using Animated Company Videos for Brand Marketing
Animated company videos have become a go-to marketing tool for brands looking to stand out in a crowded digital landscape. From social media campaigns to homepage explainer videos, animation offers a unique way to tell your brand’s story in a visually compelling and memorable way. Let’s dive into the top benefits of using animated company videos to elevate your brand marketing strategy.
Why Animated Content Captures Attention
In a world where attention spans are shrinking, animation cuts through the noise. Movement, color, and creative storytelling naturally draw the eye—especially on busy social feeds and cluttered websites. Animated company videos are visually dynamic, enabling brands to instantly grab and hold viewers’ attention far more effectively than static text, still images & live action video.
Increased Brand Recall with Visual Storytelling
Studies show that people remember 80% of what they see, compared to just 20% of what they read. Animation leverages this cognitive preference by combining engaging visuals with powerful narratives. Whether you’re introducing your company or explaining your product, an animated video helps viewers retain your message—and your brand—long after they’ve watched it.
Simplifying Complex Ideas for Faster Understanding
Got a product that’s difficult to explain? An innovative service with a lot of moving parts? Animated company videos excel at breaking down complex information into digestible, easy-to-understand visuals. By pairing clear voiceovers with illustrative animation, your audience can quickly grasp the value of your offering without feeling overwhelmed.
Boosting Social Media Engagement Rates
Animated company videos perform exceptionally well on social platforms like Instagram, LinkedIn, and TikTok. Their eye-catching visuals are made for scrolling feeds, and they tend to generate more likes, shares, and comments than traditional posts. With a strong hook in the first few seconds, animated content increases both engagement and reach—helping you build brand awareness faster.
Enhancing Website Conversion Rates
An animated explainer video on your homepage or landing page can dramatically improve conversions. Why? Because it gives visitors a quick, compelling overview of your business or product—making it easier for them to understand what you offer and take the next step. Whether it’s clicking a CTA or filling out a form, animated videos help guide users toward action.
Strengthening Brand Identity with Custom Animation Styles
Animation gives you complete control over how your brand is presented. From custom character animation and branded color palettes to typography and transitions, every detail can be designed to reflect your brand’s tone and personality. This level of visual consistency reinforces your identity and builds stronger recognition with your target audience.
Versatility Across Marketing Channels
One of the biggest advantages of creating an animated company video is its flexibility. A single animated video can be used across your website, email campaigns, trade show booths, digital ads, sales presentations, and even internal training. This multi-purpose value makes it a smart investment that continues to pay off across different stages of your marketing funnel.
Building Trust Through Professional Visual Communication
High-quality animated company videos signal professionalism, attention to detail, and a commitment to quality. A well-produced video makes a strong first impression and helps position your brand as trustworthy and credible. This emotional connection plays a key role in influencing buying decisions and building long-term customer relationships.
Animated Company Video Benefits – Final Thoughts
Whether you’re a startup trying to make a splash or an established brand looking to boost conversions, animated company videos are a powerful marketing asset. They communicate your message clearly, engage your audience visually, and drive real results across every stage of your funnel.
How to Use an Animated Company Video on Your Homepage
Your homepage is often the first impression potential customers get of your business—so it needs to grab attention fast, build trust quickly, and guide users to take action. One of the most effective ways to do that? Add an animated company video. A well-placed, well-produced video can drastically improve user engagement, clarify your offering, and boost conversions.
Why Add an Animated Video to Your Homepage?
Visitors form opinions about your site—and your business—within seconds. An animated video gives them an immediate, engaging way to understand who you are and what you offer. Instead of reading dense blocks of text, they can watch a quick, visual story that gets straight to the point. Plus, homepage videos can increase average time on site and reduce bounce rates, both of which are good for SEO.
What Type of Animated Company Video Works Best?
There are a few formats that work especially well for homepage videos:
Company Overview: Introduce your business, team, and core offering in a friendly, visual format.
Mission & Vision: Tell people why your company exists and what drives your brand forward.
Quick Explainer or Elevator Pitch: Break down what you do, who it’s for, and why it matters—all in 60–90 seconds.
Where to Place the Video for Maximum Impact
Placement is key. For maximum visibility, consider embedding your animated company video above the fold, so it’s one of the first things visitors see. If your homepage design doesn’t allow for that, use a scroll-triggered video that activates as users move down the page. Either approach should align with your site layout and user behavior.
Best Practices for Autoplay, Muting, and Captions
If your video autoplays, make sure it starts muted by default (to avoid annoying visitors), and include captions so users can understand the message without sound. You can also add a prominent play button to let viewers opt in. Captions and text overlays also improve accessibility and SEO.
Keeping It Short, Clear, and Actionable
Homepage videos should be short and sweet — ideally under 90 seconds. Focus on clarity, benefits, and the next step you want users to take. Use a concise script, strong visuals, and a clear call to action to move viewers along the customer journey.
How to Track Engagement and Conversions
Use tools like Wistia, Vidyard, or YouTube analytics to track video views, drop-off points, and engagement. Pair this with website analytics to see how viewers interact with your page after watching. Look at metrics like click-through rate, scroll depth, and conversion rate for a full picture.
CTA Placement After the Video
Right after your video is the perfect place for a strong call to action — whether it’s a signup form, quote request, or demo button. Viewers who’ve just watched your video are more informed and more likely to act, so guide them to the next logical step.
A/B Testing Video Placement and Messaging
Try different placements, thumbnails, and intros to see what performs best. You might find that tweaking your CTA text or video length improves conversion. A/B testing tools like Google Optimize or VWO can help you experiment and optimize your homepage video setup over time.
Using Animated Company Videos in Sales Funnels
Animated videos aren’t just great for your homepage—they can play a powerful role at every stage of your sales funnel. From building brand awareness to closing deals and driving post-sale engagement, animated content helps explain, persuade, and convert.
Overview of Sales Funnels: Awareness → Consideration → Conversion
A typical funnel moves customers from awareness (learning about your brand), to consideration (evaluating your solution), to conversion (taking action). The right type of animated video at each stage helps move prospects forward by answering questions, reducing friction, and reinforcing trust.
Top-of-Funnel Use Cases
At the top of the funnel, your goal is visibility. Animated brand videos, teaser clips, and eye-catching animated social media posts are perfect for capturing attention and introducing people to your company. These videos should be short, memorable, and highly shareable to maximize reach.
Mid-Funnel Use Cases
Now that people know who you are, it’s time to educate them on why they should care. Mid-funnel animated videos include product explainers that show how your offering solves real problems, or customer testimonial animations that share success stories and social proof in a fun, engaging way.
Bottom-of-Funnel Use Cases
When it’s time to convert, animated case study videos and personalized sales animations can tip the scales. These videos dig into results, outcomes, or use cases that help justify a decision. Personal touches, such as custom videos for leads or decision-makers, add an extra layer of attention that can win deals.
Post-Sale Use Cases (Retention & Upsells)
The funnel doesn’t end at the sale. Use animated videos to onboard new customers, explain advanced features, or promote related products and services. These videos help build loyalty, reduce churn, and increase customer lifetime value.
Where to Embed Videos in Your Funnel
Strategically place videos on landing pages, in email sequences, social media ads, CRM campaigns, or even during live sales calls. Videos can live inside webinars, blog content, or FAQs—wherever they help answer questions or overcome objections.
Metrics to Track at Each Funnel Stage
Each video type should have different goals. Track views and shares for awareness videos, watch time and click-throughs for mid-funnel content, and conversions or deal closings for bottom-funnel assets. Post-sale, track support requests or upsell clicks to measure effectiveness.
Best Animated Company Video Styles for Different Industries
Choosing the right animation style is critical when creating an animated company video. Every industry has its own unique audience, tone, and messaging needs—and the animation style you choose can either reinforce or undermine your brand’s message. When done right, animation becomes a strategic tool that helps communicate ideas clearly while resonating with your target market.
Why Animation Style Matters
Animation style isn’t just about aesthetics; it sets the tone for your entire message. A playful 2D cartoon animation might work well for a startup, but it may not convey the professionalism needed in a finance or healthcare setting. Selecting the right style ensures your video feels aligned with your audience’s expectations while enhancing clarity and trust.
Overview of Common Animation Styles
There are several popular animation styles used in company videos, each with their own strengths:
2D Animation
Classic, versatile, and budget-friendly—2D animation is perfect for storytelling and character-driven explainers.
3D Animation
Ideal for showcasing products, processes, or environments in detail. 3D animation offers realism and polish, often used in industries like manufacturing and healthcare.
Motion Graphics
Great for presenting data, abstract concepts, or tech-related content. Motion graphics rely on clean visuals and typography rather than characters or storytelling.
Whiteboard Animation
This hand-drawn style mimics someone drawing on a whiteboard. Whiteboard animation videos are often used for educational or internal communication videos where clarity and simplicity are key.
Stop-Motion / Cutout
Quirky, tactile, and visually distinct, stop-motion and cutout styles can add personality to brand storytelling. While more niche, they’re very memorable.
Best Styles by Industry
To help guide your decision, here’s a look at which animation styles work best by industry:
Tech/SaaS: Motion graphics and clean 2D animation help explain software features, APIs, and platforms in an engaging, digestible format.
Healthcare: Whiteboard animations & 2D animation are useful for breaking down complex medical concepts, while 3D animation is great for illustrating anatomy or surgical procedures.
Finance: Minimalist motion graphics convey professionalism and clarity—perfect for explaining investment tools, financial services, or fintech apps.
Retail/E-commerce: 2D animation with relatable characters is perfect for showcasing customer experiences, product benefits, and seasonal campaigns.
Manufacturing: 3D product animations help demonstrate machinery, production lines, or complex hardware in action.
Startups:2D explainer videos with humor and personality are ideal for creating emotional connections and quickly articulating value propositions.
Choosing the Right Style for Your Brand
When selecting an animation style, think about your audience, your message, and the emotion you want to evoke. Do you need to build trust? Inspire action? Simplify a technical topic? The right animation style can do all of that—if it aligns with your goals and brand voice.
Need help picking the perfect animation style?Let’s chat!
Hire Video Igniter To Make Your Animated Company Video!
We’re an animated corporate video production company that makes custom animated videos for world-class brands like T-Mobile, Amazon Web Services and Snoop Dogg @ prices startups can afford. Check out our portfolio.
Animated Company Video Success Stories & Testimonials
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”
https://videoigniter.com/wp-content/uploads/2022/09/Animated-Company-Video.svg77.6687.74videoigniteradmin/wp-content/uploads/2020/02/logo-v2.svgvideoigniteradmin2025-04-14 15:40:232025-04-14 22:50:59Thinking About Getting An Animated Company Video?
Animated infographic videos are a great way to explain new information and help people visualize data and information. Animated video infographics can help bring data to life and make it easier for us to understand and compare different things. They’re also incredibly fascinating to watch. Your video engagement rates will go through the roof if you’re used to only making ‘talking head’ videos. We get a lot of questions about making animated infographic videos and wanted to create a resource with answers to all those questions.
If you have a question about animated infographics that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
Examples of Animated Infographic Videos You Can Get From Video Igniter
Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.
Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.
Why do people make animated infographics?
Animated infographics help keep people’s attention when explaining new data and information. By using a custom animated visuals to enhance what the narrator is explaining, the viewer has more context to be able to understand the data that is being presented to them. Sometimes, animation is the only way to visually articulate what needs to be explained. The added benefit of using animation is that people love watching animations. It helps keep the viewer’s attention focused while they learn. It improves their ability to comprehend what is being explained. And most importantly – it increases their ability to retain the information.
How to make animated infographic video:
Research research research.
The first step to create an animated info video is to identify which facts and statistics you want to present in the video. In many cases, Internet research is sufficient for identifying facts. Just make sure you have credible sources for everything. More advanced videos may require industry experts, scientists and statisticians to help make sense of the data you want to present.
However you plan to generate content for your animated video, make sure you can verify the sources. Keep track of your sources so that you can include them within your video or in the description section for your video.
Research And Write The Script
Now it’s time to tie the facts together into an interesting narrative. Look at all the information you want to present and identify how you want to organize the information so that viewers will have enough context to understand each new piece of information.
Sometimes, animated infographics videos don’t include the use of a voiceover and rely entirely on data visualization and text on screen to present the story. If you plan on using a voiceover, write out the voiceover script for your animated infographic video. If you don’t plan on using a voiceover, write detailed descriptions of what you want to present on screen and how you want to show it. The more detailed you can be, the better.
Create Your Storyboard
After you’ve organized the presentation of information, it’s time to get specific and create instructions for the illustrators and animators so they know what to create. The diagram below shows what information is included on each slide of a storyboard. Note that for an animated infographic video, it’s possible you may not have a voiceover to display on each slide.
Pick Out A Soundtrack
Soundtracks are a great way to bring more energy and excitement to your animated video infographic. You may want to consider sourcing the soundtrack early in the production process. If you find a soundtrack with fun beats and interesting moments, you can design your storyboard around the soundtrack so that certain animations happen in sync with specific parts of the song. You can find great soundtracks at reasonable rates on AudioJungle and PremiumBeat.
When you or your animation team look for soundtracks, make sure to select a soundtrack that is appropriate for the vibe of the data story you are presenting in the video. If your video is about climate change, choose something serious or inspirational. Or if your video has more of a focus on tech, choose a soundtrack with a corporate or electronic vibe.
If your animated infographic video includes a voiceover, we recommend auditioning 3-5 voiceover artists. Look for voiceover talent on sites like Fiverr, VoiceBunny or Voices123. Hire your top candidates to record the first 1-3 sentences of your voiceover. Then pick your favorite artist to record the full voiceover.
We recommend adding notes to your script to help your voiceover artist understand how to record the script. This can include notes about the tone/energy to use, how to pronounce difficult words, what inflection to use, when to speed up or slow down, and more.
Create Illustrations For Your Infographic Video
Since you’re making an animated infographic video, you’ll want to find an illustrator or animation studio that has experience with information design and data visualization. Not all illustrators are automatically great data visualizers. Make sure you find someone that has previous experience creating animated visuals that present information in an attractive manner without diluting or introducing bias into the presentation of the data via poor design choices.
After the storyboard is approved, your illustration team will review your brand guidelines and the style references you provide. The illustration team will take one scene from your storyboard and use it to create one or more pieces of concept art.
After you review the concept art, let your illustration team know which design aspects you like and which ones you don’t like. They will use your feedback to revise the art and create a new style frame for the video. You can revise it again if needed. When you are completely happy with the style frame, the illustrator(s) will create the rest of the art for your animated infographic using the style frame as a reference.
You will get a chance to review all the art and request revisions before approving it for production.
Animate Your Infographic Video
Finally – the research is done, the voiceover is approved and the art is locked in. Time to make the magic happen. Your animators will take about one week to animate each minute of animation. Projects longer than 2 minutes will likely use more than one video animator in order to increase the number of minutes of animation that can be animated each week. When you get the first draft of your animated infographic, give it a detailed review. Internally and externally. Have your in house team review it to make sure it stays true to your brand’s guidelines. It’s also important to share it with members of your target audience to ensure they understand what is being communicated in each of the visuals.
Provide feedback to your animation team using a format similar to this:
0:01-0:05: Speed up the appearance of the logo so it can be on screen longer.
1:32: Remove the green outline.
0:25, 0:47, & 2:12: Some sort of unintended glitch effect appears when the graph animates into view? Please investigate.
Sound Effects
Finally, after your animated infographic is approved, a sound effects specialist will go through to add sound effects to make the motion graphics pop even more.
How to choose a producer to make your animated infographic video?
Looking for an animated infographics video producer but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance animator, or a production service like Video Igniter Animation including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your animated infographic video:
What does it cost to make an animated infographics video?
The animation, design, voiceover and music components of an animated infographic video typically cost $1,000-$4,500 for each minute of 2D animation. The research and script writing/storyboard creation can vary in cost depending on how much research needs to be done. If the research hasn’t been done, consider handling that part of production in-house. If you already have facts and sources you can provide to your animation team, they can help develop the script and storyboard and craft the overall narrative flow of the information for your animated infographic.
How long does it take to make an animated video infographic?
Animated infographics take 2-6 weeks to create a 1-2 minute 2D animated infographic. Rush delivery is available if you need to guarantee delivery before a quickly approaching deadline. To learn more about the production workflow for an animated infographic video – including how long each stage of production takes – check out this companion article.
How long should an animated infographic be?
Animated infographics can be 30 seconds and they can also go over 5 minutes. Length isn’t as important when it comes to an animated infographic if you can keep the information relevant and interesting. If you’re making a documentary, it’s possible that you’ll be creating a variety of 3-30+ second clips to intersperse throughout the film.
Tips to keep your animated infographic budget low
Do your own research
If you don’t already have statistics prepared for your animated infographic video, you can do it yourself or you can hire someone to do it for you. For some videos, simple internet research is enough to find interesting facts with sources you can integrate into your infographic explainer video.
Create your script (and storyboard)
Organizing data into a logical story is a unique skillset. Your average copywriter may not possess the necessary experience to turn data into a compelling story for an animated infographic video. If you can’t find a writer and a storyboard artist that can help you think through what order to present the information and how to bring it to life with visuals, consider taking a stab at it yourself. You know your target audience best so you stand a good chance at being able to craft a good first draft of how you want to logically present the stats and information in your animated infographic.
Voiceover’s cost $10-$300 per 1-2 minutes of recorded audio for an animated infographic video in English. You can avoid this production cost by recording your own voiceover at home – without having to buy any professional equipment or software. Check out the 1:31 in Episode 3 of The Video Igniter Show to see how you can create your own professional sounding recording at home for free.
Use stock assets
If you don’t have a budget for an animated infographics video with fully custom illustrations, consider letting your illustration team create your video using some stock assets. Using pre-created icons, fonts, images, etc, can help reduce your video’s production budget. Affordable stylish icons are available at The Noun Project – you can use them for for free if you credit the creator.
The Psychological Impact of Animated Infographic Videos on Viewer
Animated infographic videos are more than just visually appealing—they tap directly into the way our brains process and retain information. Unlike static visuals or plain text, animation introduces movement, color, sound, and storytelling, which can dramatically improve how an audience understands and remembers complex information.
At a neurological level, our brains are wired to pay attention to motion. Animated infographic videos harness this cognitive reflex to guide the viewer’s focus toward key data points and important insights. By combining motion graphics with carefully curated voiceovers and music, these videos activate multiple areas of the brain simultaneously, increasing attention and engagement.
Emotion also plays a crucial role. A well-crafted animated infographic video can evoke feelings of curiosity, excitement, or urgency—emotions that drive deeper connection with content. For example, videos that illustrate environmental or social issues using animation tend to generate stronger empathy and higher engagement than static reports.
By visualizing data dynamically, animated infographic videos help audiences better recall statistics, trends, and messages long after the video ends.
Common Mistakes to Avoid When Creating an Animated Infographic Video
While animated infographic videos are highly effective tools for communication, many businesses make critical mistakes that limit their impact. One of the most common errors is overloading the video with too much information. Just because animation offers creative freedom doesn’t mean you should cram every fact or figure into one video. Keep it focused, simple, and purposeful.
Another frequent mistake is failing to establish a strong narrative structure. A successful animated infographic video isn’t just a slideshow of stats—it’s a story with a clear beginning, middle, and end. Without that flow, viewers may lose interest or miss the point entirely.
Brand inconsistency is another pitfall. When your visuals, tone, or messaging don’t align with your company’s brand, the video can feel disjointed and unprofessional. Your animated infographic video should reinforce your brand’s identity in every frame—through colors, fonts, voiceover style, and pacing.
Technical details matter too. Poor-quality audio or voiceovers can ruin the viewer experience, no matter how good the visuals are. Likewise, neglecting to include a clear call-to-action (CTA) means viewers may walk away without knowing what to do next.
Other common issues include overcomplicating the design, not optimizing for mobile viewing, rushing the animation pacing, and ignoring accessibility best practices. If your animated infographic video lacks subtitles, for example, it becomes less effective for mobile viewers and those with hearing impairments.
Avoiding these mistakes ensures your animated infographic video delivers maximum value—whether you’re educating, marketing, or driving conversions.
How to Use Animated Infographic Videos in Your Social Media Strategy
Social media platforms are saturated with content, making it increasingly difficult to stand out. That’s where animated infographic videos come in. Their eye-catching motion and data-driven storytelling are perfect for stopping thumbs and grabbing attention in a crowded feed.
To get the most out of your animated infographic video on social media, it’s essential to choose the right platform. Short, vertical videos perform well on TikTok, Instagram Reels, and Stories, while longer-form, horizontal formats are better suited for LinkedIn or YouTube. Tailor your video’s length and orientation to fit the habits of your audience on each platform.
Animated infographic videos also work best when paired with platform-specific call-to-actions (CTAs). For instance, a “Swipe Up” on Instagram or “Click the link” on LinkedIn can drive viewers to your landing page or blog post. Be sure to include subtitles, as many users watch videos with the sound off.
Hashtags and captions are also key to discoverability. Combine trending hashtags with descriptive keywords like #animatedinfographic or #visualdata to increase reach. And don’t forget to use your caption to set the stage—highlighting the data point or question your video answers.
Another tip is to repurpose your animated infographic video content. A single 60-second video can be sliced into bite-sized clips, GIFs, or carousels to create multiple posts across different platforms. This helps you maintain a consistent message while maximizing content value.
Finally, measure your success. Look at engagement metrics like views, shares, watch time, and clicks. These insights can guide future video production and help you fine-tune your content strategy over time. When used correctly, animated infographic videos can supercharge your social media presence and elevate your brand’s voice online.
How Animated Infographic Videos Improve Website Engagement Metrics
Using an animated infographic video on your website is a proven strategy for increasing user engagement and improving key performance indicators. These dynamic visuals not only make your content more engaging but also help deliver complex information in a more digestible and entertaining way. When visitors land on a page that features an animated infographic video, they’re far more likely to stick around.
One of the biggest benefits is reduced bounce rates. Users are more inclined to stay on a website that offers rich, interactive content. Animated infographic videos quickly communicate value and encourage visitors to continue exploring your site. They offer instant clarity, which is especially useful on landing pages or product detail pages where grabbing attention fast is crucial.
These videos also significantly increase average time on page. Instead of quickly skimming through paragraphs of text, users are more likely to watch an entire video, especially if it’s concise and visually compelling. This behavior signals to search engines that your site provides valuable content—boosting your SEO and helping your page rank higher.
Conversions also tend to improve when animated infographic videos are used strategically. Whether it’s guiding users to sign up for a service, download a resource, or make a purchase, the right video can increase clarity and trust—two major factors in conversion rate optimization. When viewers see data visualized clearly, they’re more confident in taking the next step.
To maximize results, be sure to embed your animated infographic video above the fold or near your call-to-action. Monitor performance using tools like Google Analytics or heatmaps to track interactions and make data-informed adjustments. With the right implementation, these videos can become one of your website’s most powerful engagement tools.
How to Measure the ROI of Your Animated Infographic Video
Creating an animated infographic video is an investment—one that you should be able to justify with clear returns. Measuring the ROI of your video starts with defining its purpose. Are you trying to generate leads, increase sales, educate your audience, or build brand awareness? Your objective will dictate which performance metrics to track.
For marketing and sales goals, monitor conversions, cost-per-lead, and click-through rates from video-linked CTAs. Tools like Google Analytics, YouTube analytics, and video hosting platforms (like Wistia or Vimeo) can help you determine how well your animated infographic video is contributing to these goals. If you’re using it for education or internal training, completion rates and user feedback are key performance indicators.
It’s also important to consider attribution. Depending on your sales funnel, your animated infographic video might be one of several touchpoints. In these cases, use multi-touch or linear attribution models to calculate ROI more accurately. A single view might not lead to an immediate purchase, but it can play a vital role in building trust and pushing prospects further down the funnel.
Don’t forget to account for intangible benefits. Animated infographic videos can boost your credibility, reinforce your branding, and increase your visibility across search engines and social media. While harder to quantify, these factors play a major role in your long-term growth.
To calculate ROI, subtract your production and distribution costs from the total value generated (revenue, leads, or other conversions attributed to the video), then divide by the initial cost. This will give you a clear picture of whether your animated infographic video is paying off—and how you can make the next one even more effective.
The Science Behind Data Visualization in Animated Infographic Videos
At the core of every effective animated infographic video is data visualization—a discipline rooted in both art and science. The way you present data can make or break how well your audience understands and engages with it. Animated infographic videos harness the power of motion, color, and hierarchy to transform raw numbers into memorable narratives.
Our brains are naturally wired to recognize patterns, and animated visuals help guide that recognition. Unlike static charts or spreadsheets, an animated infographic video uses movement to highlight important shifts, trends, or comparisons. By layering animation over data, you create a guided experience that makes information easier to digest and remember.
Color theory also plays a huge role. Strategic use of contrasting colors helps draw the eye to key figures, while consistent color-coding can group related data points. Similarly, visual hierarchy—established through size, position, and motion—ensures that the most important data stands out clearly.
Choosing the right type of chart or graphic is critical. Bar graphs, pie charts, timelines, and animated maps are especially effective in motion-based storytelling. The goal is to communicate the data quickly and accurately without overwhelming the viewer. Animation can show changes over time, emphasize specific data points, and break down large data sets into smaller, sequential scenes for better comprehension.
It’s important, however, to maintain integrity. Over-stylizing your animated infographic video can lead to misinterpretation if visual metaphors distort the meaning of the data. Clarity should always come first. A well-designed animated infographic video finds the balance between creativity and precision, making complex ideas accessible to everyone.
When done right, data visualization in animated videos doesn’t just inform—it inspires. It empowers viewers to grasp new insights, connect with your message, and take action based on what they’ve learned.
Still Have Questions About Animated Infographic Videos?
Do you have a question about animated infographic videos that wasn’t answered in this FAQ? Use this contact form to contact us with your question. We’ll follow up with a response and add the Q+A to this FAQ.
People looking for answers about animated infographic videos may also find the answer to their question in this article about how to create an animated explainer video.
Hire Video Igniter to Create Your Animated Infographic Video
Video Igniter is an animation studio for hire that provides world class design and animation services at prices startups can afford.
“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”
Alex Raymond – Founder, Kapta Systems
“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”
Pat Henderson – Founder,Path8 Productions
“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”
Patricia Shields – Real Estate Agent
“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”
Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services
“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”
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Get in touch about your animated infographic video
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