What Are The Production Advantages Of Making 2D Animation?

Ready to make an animated video but not sure what style of production is right for you? In this article, we explore the advantages of 2D animation. You’ll learn about all the production reasons why people decide to create 2D animated videos instead of 3D animation or live action videos.

advantages of 2d animation

What are the advantages of making 2D animation?

2D Animated Videos Are Fast To Produce

When you compare the production timelines for 2D animation and 3D animation, 2D animated videos have a big advantage because they are much quicker to produce. Simple 2D animated videos can be produced in a few days or weeks.

3D animated videos have more steps in the production process and require a lot more time to accurately create details, add motion design, and render out the final animation. 3D animation can take weeks, months, a year or longer to produce.

2d animation advantage fast production

Want to figure out how long it will take to make your 2D animated video? Use this page to contact us about your video project.

2D Animated Videos Are Easy To Change

If you want to modify part of your 2D animated video, all you need to do is contact the freelance animator or animation studio you hired and explain the changes you want to make.

As long as someone has all of the original project files, any video animator or designer can help you make the edits. That’s a huge advantage 2D animation has over 3D animated projects (or live action videos).

2D Animated Videos Are Easy To Change

On the other hand, if you filmed a video and want to make changes, you would need to book the same location, hire the same actors & film crew to come in to re-film your scenes. This is not nearly as quick, easy and cost effective as hiring an animator to make a few edits from their laptop.

Faster Production = Lower Production Cost

One of the biggest advantages of 2D animation is that 2D animated videos can be made by individuals or small teams in just a few weeks. This helps keep keep your video production costs low.

3D animated videos can take months or years to produce and requires a large, expensive team.

Live action videos can be quick to produce. However, assembling a professional team on site with all their equipment quickly surpasses the production costs associated with 2D animation.

Faster Production = Lower Production Cost

Creative Advantages of 2D Animation

Beyond the clear production benefits, there are many creative advantages of 2D animation that make it an enduring choice for marketers, educators, and entertainment creators. The hand-crafted look of 2D animation gives videos a warm, approachable quality that’s hard to replicate with 3D or live action.

Creative Advantages of 2D Animation

Because 2D animation focuses on flat visuals, color, and timing, animators have total freedom to exaggerate motion, bend physics, and tell stories in unique ways. The result is a highly expressive medium that can instantly grab attention and evoke emotion—whether the goal is to make viewers laugh, learn, or take action.

2D animation also allows creators to experiment with a wide variety of styles—from minimalist line art to richly detailed illustrations. This flexibility makes it easier for brands to develop a visual identity that feels distinct and memorable. Whether you’re producing an educational explainer, a product demo, or a music video, the creative possibilities of 2D animation are virtually limitless.

The Accessibility Advantage

The Accessibility Advantage

Another major advantage of 2D animation is accessibility. Unlike 3D animation—which requires powerful hardware, specialized software, and a large technical team—2D animation can be produced with more accessible tools and smaller budgets. This means that startups, nonprofits, educators, and small businesses can all benefit from high-quality animated content without spending a fortune.

Since 2D animation doesn’t rely heavily on expensive rendering or photorealistic modeling, it’s easier for artists around the world to collaborate remotely. That makes 2D animation one of the most democratized forms of storytelling available today. With a strong script and a talented illustrator, a single animator can bring an entire world to life from their laptop.

The Marketing Advantages of 2D Animation

The Marketing Advantages of 2D Animation

From a marketing standpoint, the advantages of 2D animation are hard to overstate. Animated videos consistently outperform text or static images when it comes to engagement and retention. Because 2D animation is visually dynamic and easy to understand, it’s ideal for simplifying complex ideas or introducing new products to an audience.

Brands use 2D animation to:

  • Increase website conversion rates by explaining value propositions clearly.
  • Improve social media engagement with colorful, short-form content.
  • Build brand recognition through consistent visual storytelling.
  • Enhance email campaigns and digital ads with looping motion graphics.

Another marketing advantage of 2D animation is that it adapts perfectly to every platform. You can easily resize or reformat your animated assets for YouTube, TikTok, Instagram, or LinkedIn—without having to reshoot footage or redesign assets. That makes 2D animation one of the most versatile tools in a digital marketer’s toolbox.

The Educational Advantages of 2D Animation

The Educational Advantages of 2D Animation

Educators, trainers, and eLearning developers also love 2D animation for its ability to make learning engaging. Studies show that animated visuals improve knowledge retention because they help viewers visualize abstract ideas and maintain attention for longer periods.

When explaining scientific concepts, technical processes, or historical events, 2D animation allows you to illustrate ideas that would be impossible to film in the real world. For example, you can take learners inside the human body, show chemical reactions on a molecular level, or visualize data and statistics in a way that’s both beautiful and easy to understand.

This educational advantage of 2D animation makes it a go-to medium for explainer videos, online courses, and instructional content. It helps audiences grasp complex ideas faster—while keeping production time and cost low.

The Branding Advantage of 2D Animation

The Branding Advantage of 2D Animation

In addition to being cost-effective and flexible, 2D animation helps brands stand out visually. Every shape, color, and movement can be customized to reflect your brand’s personality. Unlike stock video footage, which other companies might use too, custom 2D animation gives you a unique visual language that instantly identifies your brand.

A consistent animation style—used across social media, website headers, and advertising—can strengthen brand recall and build trust with your audience. Viewers begin to associate your design style and motion language with your company, which is especially powerful for long-term marketing campaigns.

The Technical Simplicity Advantage

The Technical Simplicity Advantage

When comparing 2D vs. 3D animation, technical simplicity is a key advantage of 2D animation. Because there are fewer steps involved—no 3D modeling, rigging, lighting, or rendering—production pipelines are faster and easier to manage.

That simplicity translates into faster feedback loops and more creative flexibility. Animators can quickly adjust timing, camera angles, or color palettes without breaking complex 3D scenes or waiting hours for renders to finish. This is especially helpful when deadlines are tight or multiple stakeholders need to review and approve the video.

For projects that need to launch quickly—like crowdfunding campaigns, social ads, or event promotions—the technical efficiency of 2D animation can make all the difference.

The Longevity Advantage

The Longevity Advantage

Unlike live-action footage, which can age quickly due to changing fashions or technology, 2D animation tends to have a timeless appeal. Because it’s stylized rather than photorealistic, it doesn’t rely on current trends or camera quality. A well-designed 2D animation can look just as fresh five years later as it did on day one.

That longevity gives you more value for your investment. You can reuse parts of your animation in new marketing campaigns, edit in updated information, or reformat clips for different platforms—all without having to start from scratch.

2D Animation vs. Other Video Types

When evaluating the advantages of 2D animation, it helps to compare it directly to other video types:

Type Key Advantages Typical Challenges
2D Animation Fast production, low cost, versatile, easy to edit Less realistic than 3D or live action
3D Animation Realistic visuals, cinematic appeal Time-consuming and expensive
Live Action Real human connection, authentic feel Requires actors, sets, and reshoots for changes
Stop Motion Unique aesthetic Labor-intensive and hard to modify

For many businesses and creators, 2D animation hits the sweet spot between quality, creativity, and cost-efficiency.

The Storytelling Advantage

The Storytelling Advantage

Finally, one of the most powerful advantages of 2D animation is its storytelling capability. Because every element is illustrated, you’re not limited by the laws of physics or what can be filmed. You can blend fantasy and reality, use metaphors visually, and take your audience on a journey through imagination.

This storytelling power makes 2D animation ideal for brand storytelling, explainer videos, social campaigns, and entertainment. It can simplify a complex idea in seconds, evoke emotion, and guide viewers through a narrative in a way that feels natural and engaging.

The Adaptability Advantage: How 2D Animation Adjusts to Any Industry

How 2D Animation Adjusts to Any Industry

One of the most underrated advantages of 2D animation is how easily it adapts to any industry or communication style. Whether you’re targeting consumers, employees, investors, or students, 2D animation can be shaped to match the tone, pacing, and visual expectations of different audiences.

Healthcare companies rely on 2D animation to communicate sensitive or technical topics in a safe, non-intimidating way. Fintech brands use 2D graphics to break down abstract ideas like encryption, banking flows, or investment concepts into simple, visual sequences. Educational institutions appreciate how 2D animation can present complex lessons in an engaging way that works for all learning styles. Even large enterprise companies employ 2D animation for onboarding, internal communication, and global training—because the visuals transcend language and cultural barriers.

This adaptability makes 2D animation a long-term asset. Once you establish a design system, characters, color palette, and animation style, you can expand your library of content easily without reinventing your creative direction each time.

The Multilingual Advantage of 2D Animation

The Multilingual Advantage of 2D Animation

For organizations that need to communicate across multiple languages or regions, 2D animation offers a huge advantage: it’s incredibly easy to localize. Unlike live-action videos where you may need subtitles that clutter the screen or costly reshoots for international markets, 2D animation gives you full control over every visual element.

If you need a version of your video in Spanish, Mandarin, Arabic, or French, you can simply:

  • Swap out the voiceover
  • Replace on-screen text
  • Update culturally specific icons or references
  • Adjust colors or imagery for local relevance

These changes can be made quickly and cost-effectively. The result is a globally accessible video that feels tailor-made for each market—without the expense of recreating the entire production.

For global brands, multilingual training teams, and international eLearning companies, this localization advantage is one of the most impactful advantages of 2D animation.

The Scalability Advantage: Building a Reusable Visual System

Building a Reusable Visual System

Another powerful advantage of 2D animation is how scalable it is over the long term. Once you’ve created a visual foundation—character designs, icon sets, backgrounds, motion styles—you can reuse and repurpose these assets in future videos.

This scalability reduces production time and cost dramatically because your animation team doesn’t have to start from scratch for every new piece of content.

Brands often create:

  • A hero character that becomes the “spokesperson” for future videos
  • Reusable backgrounds like office settings, product interfaces, or outdoor scenes
  • A library of icons and graphic elements
  • A consistent animation style that audiences associate with the brand

This allows your company to expand your video library quickly while maintaining visual consistency, which improves brand recognition and gives viewers a sense of familiarity.

The Platform-Friendly Advantage: Perfect for Every Digital Channel

The Platform-Friendly Advantage

Another major advantage of 2D animation is how seamlessly it fits into today’s digital landscape. You can export your animation into multiple formats and ratios—including vertical 9:16, horizontal 16:9, square 1:1, and ultra-wide 21:9—without reducing quality or needing to reshoot anything.

This makes 2D animation the perfect medium for:

  • Website hero animations
  • Social media ads
  • TikTok videos
  • Instagram Stories
  • LinkedIn content
  • YouTube explainers
  • Email GIF loops
  • Event screens and trade show displays

With 2D animation, you can also create short looping segments that look smooth and natural, which is especially useful for ads, landing pages, or motion graphics used in app interfaces.

As digital platforms continue to grow, the inherent flexibility of 2D animation ensures your content stays usable across every channel.

The Creative Control Advantage: Every Pixel Is Intentional

The Creative Control Advantage

One of the greatest advantages of 2D animation is the complete creative control it offers. Unlike live action, where lighting, weather, actor availability, or location restrictions can influence the outcome, 2D animation gives you absolute precision.

You control:

  • The exact look of every character
  • The emotion conveyed in each movement
  • The pacing of every scene
  • The layout of every frame
  • The color palette and visual hierarchy
  • The mood and energy of your story

Nothing is left to chance. Every pixel is intentional. This level of control is invaluable when producing videos for regulated industries, technical training, product demos, or brand-sensitive campaigns where consistency is critical.

The Environmental Advantage: A Sustainable Option

The Environmental Advantage

As companies place more emphasis on sustainability, 2D animation stands out as a production method with a minimal environmental footprint. Traditional video production requires physical resources—travel, lighting rigs, props, wardrobe, sets, generators, and large crews.

2D animation requires none of that.

A single animator or small team can produce stunning videos from anywhere in the world with zero physical waste. This makes 2D animation a more sustainable alternative for brands committed to eco-friendly practices or reducing their carbon footprint.

The Rapid Iteration Advantage

The Rapid Iteration Advantage

One of the biggest operational advantages of 2D animation is how easy it is to iterate. When feedback comes in late or when stakeholders want new changes, 2D animation allows for quick adjustments without major rework.

Unlike 3D animation—in which a single change can affect models, rigs, lighting, and render times—2D animation is far more flexible. You can tweak a scene, adjust a character’s expression, update branding, or fine-tune timing without disrupting the entire pipeline.

This is especially valuable for:

  • Startups iterating on their pitch video
  • Marketing teams testing multiple ad variations
  • Product teams updating UI changes in demos
  • Educational producers refreshing learning modules

Fast iteration means better content and smoother collaboration.

The Neuroscience Advantage: Why 2D Animation Captures Attention

Why 2D Animation Captures Attention

There is a cognitive science reason behind the effectiveness of 2D animation: simplified visuals help the brain process information faster. Because 2D animation reduces unnecessary detail, viewers focus on the core idea without distraction.

Studies in multimedia learning have shown that abstract or stylized visuals help viewers retain complex information more effectively than live-action footage with lots of sensory detail.

This gives 2D animation a distinct advantage when your goal is to:

  • Teach
  • Persuade
  • Inform
  • Convert
  • Demonstrate
  • Simplify

The brain loves clarity, and 2D animation delivers it better than almost any other medium.

The Future-Proof Advantage

The Future-Proof Advantage

As AI tools, digital workflows, and remote collaboration continue to evolve, 2D animation is becoming even more accessible and powerful. Many modern animation pipelines now combine traditional hand-drawn techniques with AI-assisted tools, helping creators accelerate production without compromising quality.

Because 2D animation is software-driven rather than equipment-driven, it is positioned to evolve faster and more efficiently than mediums that depend on cameras, lighting, or physical environments. This future-proof quality ensures that 2D animation will remain a dominant medium for marketing, training, education, and entertainment for years to come.

Final Thoughts on the Advantages of 2D Animation

Final Thoughts on the Advantages of 2D Animation

2D animation remains one of the most efficient, creative, and flexible ways to communicate ideas visually. From lower production costs and faster turnaround times to unmatched versatility and storytelling freedom, it offers a wide range of benefits for marketers, educators, and storytellers alike.

If you’re considering a 2D animated video for your brand, business, or organization, Video Igniter Animation can help you bring your ideas to life—on time, on budget, and in a style that perfectly fits your goals.

Contact us today to learn more about how we can help you take advantage of all the benefits of 2D animation.

Still have questions about the advantages of 2D animation?

Do you have a question about the advantages of 2D animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

Want to learn more about 2D animated videos?

We have a comprehensive guide that answers all the questions we receive about 2D animated videos. The guide answers popular questions like:

  • How do you make a 2D animated video?
  • How long does it take to make a 2D animated video?
  • Why do businesses make 2D animation videos?
  • And more!

Check out the 2D animated video guide here!

What is Video Igniter Animation?

2D Animation Advantage What is Video Igniter Animation

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Now that you understand the advantages of 2D animation, check out our animated video portfolio of 2D animated videos!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Looking For A 2D Animation Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

2D Animation Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Advantages Of 2D Animation Success Stories & Testimonials

Get in touch!

Now that you understand the advantages of 2d animation, get in touch with our production team to help figure out pricing and a production plan for your 2D animated video.

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Need An Animated Video In A Hurry? Get Rush Delivery Animation!

Looking for rush delivery animation to get your video produced quickly? In this article, we answer the most frequently asked questions we get about making custom animated videos, fast!

If you have a question about rush delivery animation that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
contact us

When Do I Need Rush Delivery For My Animated Video Project?

 

> 30 second animation

30 second animated video.

30 second animated videos normally take 2-4 weeks to produce. If you need to guarantee delivery in less than 3 weeks, get a quote and let us know how quickly you need your video and we’ll help generate a custom quote and develop a production plan to get your animated video produced on time.

60 second animation

60 second 2D animated videos take 4-5 weeks to create without rush delivery. If you need to guarantee delivery of the final draft in less than 3-4 weeks, contact us and let us know how quickly you need your animated video. Rush delivery in 2-3 weeks isn’t recommended but is possible with simpler animation visual styles or if you have your script and storyboard already ready for production.

+60 seconds or 3D animations

Rush delivery isn’t recommended, especially for longer projects or 3D animated videos. That being said, we’ve taken on our fair share of aggressive deadlines and are happy to discuss what it will take to accomplish your vision, on time. to get the ball rolling.

What is the normal, un-rushed animated video production process like?

The production process for making an animated video goes sequentially through this process:

  • Script
  • Storyboard
  • Voiceover
  • Illustration
  • Sound Design
  • Animation

The animated video production process.

You can create the script and or the storyboard for your animated video to save on your animation production cost – or you can hire Video Igniter to create it for you. After that, we create concept art for your animation, we audition some voiceover artists and select some soundtrack options for your video.

After you send your feedback to us, we will create all the art for your animated video, record the full voiceover from your favorite voiceover artist, and license the soundtrack for your video. You will get a chance to review all of them and request revisions before approving them for animation. For a more detailed look at the animated video production process, check out this article.

How Much Does Rush Delivery Animation Cost

Rush delivery is calculated as an extra percentage based on top of our normal prices. Depending how quickly you want your animated video produced and how detailed the visual style is, rush delivery can account for a 10%-100% animated video production budget increase over the normal, non-rush delivery price. The best way to figure out your rush delivery cost is to contact us via our get a quote form and let us know how quickly you need your animated video, what style of animation it is (2D or 3D), how long the animation is, and whether or not you will be providing the script or storyboard.

How much does rush delivery animation cost?

What do rush delivery costs go towards?

We agree, rush delivery adds a lot to a production budget. But quality work takes many hours and there’s only so many hours in a week.  Rush delivery production costs go towards expediting your project and paying our team to work longer, later hours and on weekends, if needed, to meet your deadline. Rush delivery also provides funding to add additional animators and illustrators to a project in order to help it get produced quicker. This in turn requires additional project manager time to ensure illustrations and animation design is consistent between each video animator/designer before all the pieces are stitched together into a single animated video. We don’t like having to charge extra for rush delivery, but now you know what the extra costs go towards.

What do rush delivery costs go towards?

To learn more about what goes into the cost of making an animated explainer video, check out this companion article: “What goes into the cost of an explainer video?

When possible, try to avoid rush delivery animation projects.

This goes without saying but creative work shouldn’t be rushed. On the flip side, we know the internet runs very fast, 24/7 and people want to make high quality video animations as fast as possible. With simple visual styles and animations, it’s possible to crank out easy animations in short amounts of time. But more detailed animation requires planning and creative time from the storytelling team, the visual design team, and the animation team.

We come up with our best work when we can bounce ideas off each other and ideally test them with the target audience if time and budget allows. But when rush delivery deadlines are looming, we often need to make the best design decisions we can with the time we have available. Sometimes this means we have to leave out fun ideas – or at least for the first draft. Whenever possible, it’s best to plan 4-8+ weeks ahead of your deadline for the best production outcomes.

Rush delivery animation production schedule.

Why Companies Request Rush Delivery Animation (Even When They Didn’t Plan To)

While last-minute deadlines are common, the reasons companies need rush delivery animation are surprisingly diverse. Understanding these scenarios can help you plan ahead—or react strategically—when a quick turnaround becomes unavoidable.

1. Product Launches Move Up Unexpectedly

Sometimes a product launch date gets shifted earlier because competitors announced something similar, a marketing opportunity emerges, or a retailer offers a limited promotional window. When these opportunities arise, brands don’t want to miss out—and a rush delivery animated video becomes the only way to produce professional content fast enough to capitalize on the moment.

Why Companies Request Rush Delivery Animation

2. Internal Teams Hit Bottlenecks

Marketing teams and startups often create their own scripts or storyboards but get stalled due to workload, staff shortages, or multiple competing projects. By the time the project is ready for animation, the deadline is suddenly only days or weeks away. A rush delivery animation timeline ensures the project doesn’t fall apart due to internal bandwidth issues.

3. Funding Rounds and Investor Meetings

Pitch decks and investor presentations often require a compelling animated video to help explain the product, traction, or technology. Unfortunately, investor meetings can pop up on short notice—meaning teams need a rush delivery animated pitch video that’s polished and persuasive without taking months to produce.

4. Trade Shows, Conferences & Events

Events have fixed deadlines. If your company decides last-minute to attend or sponsor a show, you may only have a few weeks to prepare your booth experience, demo content, or explainer video. Rush delivery animation helps teams create high-impact visuals designed specifically for event screens, looping displays, or presentations.

5. PR Opportunities and Media Features

If a major publisher requests an interview, or a brand suddenly receives unexpected press attention, a short animated explainer or brand video can help maximize the exposure. But media cycles move fast—if your animation isn’t ready within days, the opportunity might disappear. Rush delivery ensures your content is ready when momentum is highest.

What Makes Rush Delivery Animation Different From Normal Production?

What Makes Rush Delivery Animation Different From Normal Production

Producing animation on a tight deadline changes how the creative and production teams operate. Instead of a traditional linear workflow, studios shift into a parallel production model to compress the timeline without sacrificing quality.

Here’s what typically changes during rush delivery animation:

1. Overlapping Stages

Normally, a studio completes script → storyboard → illustration → animation in a clean sequence. With a rush animation timeline, some of these tasks run simultaneously—for example:

  • Storyboard artists begin sketching scenes before the script is 100% finalized.
  • Artists start illustrating finalized scenes while other scenes are still in storyboard revision.
  • Sound design may begin while animation is still in progress.

This requires careful coordination and more project management—but can save days or weeks.

2. Multiple Artists Working at the Same Time

A standard animation project may have one lead animator and one illustrator. Rush delivery animation requires:

  • Additional illustrators
  • Extra animators
  • More voiceover options ready simultaneously
  • Faster iteration cycles with multiple designers in sync

This accelerates production dramatically while maintaining style consistency.

3. Faster Feedback Cycles

Normal projects allow 2–3 days for client review between stages. Rush delivery animation often requires:

  • Same-day reviews
  • Real-time feedback via Zoom
  • Faster approval turnaround
  • Consolidated revision rounds

Teams must be ready to make quick decisions to prevent bottlenecks.

4. Priority Queue Placement

Your project essentially jumps to the front of the production line. To make room, studios may need to reorganize the schedule, pay team members extra hours, or bring in additional specialists—part of why rush delivery animation comes with a premium.

Tips to Prepare for a Smooth Rush Delivery Animation Process

Tips to Prepare for a Smooth Rush Delivery Animation Process

If you know you’ll need a fast-turnaround animated video, preparing the right materials early can save you days and significantly reduce your rush delivery fees.

1. Finalize Your Script Before Production Starts

A polished script eliminates the biggest early bottleneck. Even better: Include notes about tone, pacing, and preferred visuals so the animation team can hit the ground running.

2. Provide Reference Examples

Clear examples communicate your desired look and feel instantly:

  • Links to animations you like
  • Brand guidelines
  • Character references
  • Competitor videos
  • Color palettes

This reduces guesswork and prevents rounds of revisions.

3. Consolidate Internal Feedback

Nothing slows a rush timeline like multiple internal stakeholders making conflicting suggestions. Appoint:

  • A single decision-maker
  • A backup approver
  • One shared feedback document

This keeps the project moving quickly.

4. Be Available for Rapid Feedback

During a rush delivery timeline, teams may request feedback within hours—not days. The more responsive you are, the smoother the fast-tracked production will be.

5. Approve Small Decisions Quickly

Even seemingly minor choices—like which voiceover artist to use—can delay entire stages of production. When time is limited, speed is everything.

How to Decide Whether Rush Delivery Animation Is the Right Choice

How to Decide Whether Rush Delivery Animation Is the Right Choice

Rushing an animated video isn’t always the best approach, but sometimes it’s essential. Here’s how to tell whether it’s necessary.

Choose Rush Delivery If:

  • There’s a fixed external deadline (event, pitch, launch, PR opportunity).
  • Your animation must be professional-grade (not DIY).
  • You need something custom and on-brand, not a template-based video.
  • You’re willing to pay more to guarantee the delivery date.

Avoid Rush Delivery If:

  • Your project is long or complex (3D, multi-scene narrative, character animation).
  • You want maximum creative exploration.
  • You expect numerous revision cycles.
  • You can start 4–8 weeks earlier and avoid rush costs.

If your deadline is flexible—even by just a week or two—you may be able to avoid rush fees entirely.

How to Get the Best Pricing on Rush Delivery Animation

How to Get the Best Pricing on Rush Delivery Animation

If you’re working with a tight budget, here are ways to reduce your rush delivery costs without compromising quality:

1. Choose a Simpler Animation Style

Flat vector animation is much faster than frame-by-frame or textured 3D. Choosing a simpler style dramatically reduces the rush premium.

2. Keep the Video Short

Instead of producing a 90-second animation in a rush, consider a 30–45 second version focused on your core message. You can always expand it later.

3. Provide Your Own Script or Storyboard

Preparing pre-production materials in advance can save multiple days.

4. Approve a Single Music Track and Voice

Avoid auditioning dozens of options—choose one quickly to keep the timeline tight.

5. Limit Revisions

Rush animations work best when clients trust the creative team and minimize last-minute changes.

What to Look for in a Rush Delivery Animation Studio

What to Look for in a Rush Delivery Animation Studio

Not every studio is equipped to handle accelerated timelines. Here’s what you should look for when selecting a partner for rush delivery animation:

  • Clear timelines with milestones broken down day-by-day
  • A proven rush delivery track record (ask for samples)
  • A large enough animation team to handle parallel production
  • A dedicated project manager to coordinate moving parts
  • Transparent pricing for rush delivery
  • Flexible communication options (Slack, email, same-day calls)

The right studio should make you feel confident—not stressed—about meeting your deadline.

Hire Video Igniter For Your Rush Delivery Animation

– World class animation services at prices small businesses can afford.

– You can use Video Igniter to outsource the production of any kind of 2D or 3D animated video you can imagine.

+20 reasons companies love outsourcing their animation projects to Video Igniter.

Animated Video Demo Reel


 

Rush Delivery Animation Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment. And the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Rush Delivery animation testimonials.

Get in touch about rush delivery animation for your video project

Schedule a call to discuss rush delivery for your animated video.

Get a quote for your rush delivery video project.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

To get your animated video created as fast as possible, create your Video Igniter account and fill out a creative brief to start the production process.

contact us

What is Video Igniter Animation?

How to Make A Homepage Video That Helps You Grow Your Business

Table of Contents

Do you want to create a homepage video for your website that helps you:

✅  Generate More Leads

✅  Educate Customers

✅  Increase Sales

If so, you’re in the right place! Video Igniter’s guide to animated homepage videos teaches everything you need to know about how to create a high performing marketing video that will help you grow your business.

Animated Homepage Video

In this guide, we cover topics like:

  • What are the benefits of having a video on my homepage?
  • How do I create a video for my homepage?
  • How long does it take to make a homepage video?
  • What does it cost to make a video for my homepage?
  • What do I do after my homepage video is finished?

Let’s dive in! First, let’s take a look at some animated homepage video examples.

Examples of Homepage Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated homepage video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.




Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

What are the benefits of having a video on my homepage?

A properly designed animated marketing video can drive huge business results when you add it to your homepage. Here are some of the benefits you can get from adding a high performing custom animated video to your company’s homepage:

Generate More Leads ✅

Adding an animated video on your homepage is a direct and concise way to communicate what your business does and generate more leads for your business. The video can provide the full pitch for your product or service and show the benefits in 30-90 seconds. At the end of your video, you can display a text box for people to input their email address to learn more or you can present them with an image to click on to take them to buy your product/learn more/download an app, etc.

Homepage video generates leads

All homepage videos should include a call to action at the end of them – something that you want the viewer to do when they’re done watching your captivating video. This is how you direct people to the next step towards doing business with you. That could mean scheduling a call with a sales person, downloading your app, creating an account, etc.

Homepage Video Call To Action

When your video is designed with a compelling narrative that speaks to the problem your target audience experiences, the call to action at the end of your video should be an easy, logical way to tell them how to take the next step towards becoming a customer.

Increase Sales ✅

Homepage Video Increase Sales

Time and time again, (quality) videos have been shown to increase sales when used they’re added to a landing page or a sales page.

Go search for a product on Amazon right now. You’ll be hard pressed to find one of their ‘best seller’ products that doesn’t include a video along with images and a writeup about the product. That’s because videos are able to show and explain how the product/service works better than text and images alone. When customers get a strong sense of trust and understanding about what your product or service does, they’re much more likely to have the confidence to buy from you.

Increase Time On Site = SEO Boost ✅

Adding a video to your homepage gives visitors an easy way to learn about what your business does. A wall of text is intimidating. An animated explainer video encourages people to click play and stick around for a while. The benefit here is that Google can tell people are staying on your site longer – which they see as a sign that your website is useful. The more useful Google thinks your website is, the better they will rank your website in their search results. Adding an animated video to your homepage is one of the easiest things you can do to encourage your website visitors to stick around longer.

Homepage Video SEO

Well Educated Customers ✅

Making an educational animated video for your homepage makes it easier for your leads and prospects to understand how your business can help them.

This helps you separate qualified leads from unqualified leads.

People who watch your video(s) and understand how they will benefit from your product or service won’t waste your time. People who are less qualified potential clients will be less likely to reach out and waste your time if it isn’t going to be a good fit for them.

How do I create a video for my homepage?

1). Pick a producer for your animated homepage video

Animated Homepage Video Creation

Choosing the producer for your homepage video is one of the most important parts of the animated video production process. Here are some resources to help you pick the right animated video production company to make your homepage video:

2). Kick Off Call / Questionnaire

Animated Homepage Video Questionnaire

Now that you’ve picked out a producer for your animated homepage video, it’s time to do a deep dive on your goals and expectations for the project.

Your animation producer will either send you a questionnaire or set up a kick off call to learn more (or both!) The types of information your animation producer wants to know include:

What is your goal for the video?

When people are done watching your video, what do you want them to do?

What do you want to say in the video?

Who is your target audience?

What problem(s) do your customers experience?

What kind of visual style do you want to use for your video?

3). Write the script for your homepage video

After the kick off call/questionnaire, we’ll process the information we received and use it to develop your script. Our team will create the first draft and send it to you to review. Our goal is to develop a narrative that speaks to the unique problem(s) your target audience experiences and then highlight how your product or service can solve this problem for them. At the end of the script, they should be so excited for your solution that they’ll be waiting for your call to action to learn how they can become a customer.

animated homepage video script

Give the script a detailed review at your company. In an ideal world you should share it with members of your target audience and get their feedback as well (or we can help with that). Collect everyone’s notes and send them to us so that we can revise your script. You will get an opportunity to review the script and approve it for production or request another round of revisions.

4). Create the storyboard

Once your script is approved for production, it’s time to create your storyboard.

What is a storyboard you ask? A storyboard is a set of instructions that tell the illustrators and animators what to create.

It includes a mockup of the visuals and a set of directions that explain what illustrations need to be made and how they should move.

animated homepage video storyboard diagram

When you review the storyboard, focus on the visual storytelling aspects. Does the story and visual presentation of ideas speak to your target audience?

Collect all your revision notes and send them to us to revise. We’ll incorporate your edits and send you an updated draft to review and approve for production.

5). Design the illustrations

Now that your storyboard is approved, we can develop the illustrations for your homepage video. Our art director will start by creating some concept art. This helps us establish the visual style for your homepage video before we spend time creating all of the illustrations. The art director will review your branding guidelines and select a key scene from your storyboard. Then, they’ll illustrate that scene using one or more custom visual styles.

homepage video concept art

Share your honest feedback with the art director. The art director will work with you to refine your preferred piece of concept art until you love it. Then, the art director will oversee the creation of all of the illustrations for your homepage video.

animated homepage video illustrations

You get an opportunity to review all of the illustrations and request revisions before approving the art for production.

6). Record the voiceover

We’re also going to need a voiceover narration to accompany your homepage video. Our team will audition several voiceover artists and send you the recordings to review. Let us know which artist you prefer and then hire them to record the full voiceover.

voiceover

We’ll help guide the VO talent so that they use the proper pronunciation, intonation and pacing when they record your voiceover. You will get to review the full voiceover and request edits before approving the voiceover for production.

7). Pick out some music

We’ll also select a few soundtracks that we feel will enhance the presentation of your animation. You get to have the final say and pick which option you like best. After that, we’ll procure the license so that you can legally use the soundtrack in your homepage video.

soundtrack

8). Animate your homepage video

It’s finally time to animate! The voiceover and illustrations are approved and we can work our magic.

homepage video animation

When the first draft is ready, give your homepage video a detailed review. Ideally, share it with some of your leads and clients to get their feedback. Collect everyone’s notes and send it to us so that we can incorporate your revisions and render out the final draft of your homepage video.

What do I do after my homepage video is complete?

Add the video to your homepage

There are many great video hosting services out there with a variety of different features and benefits for your homepage video. If you’re just looking for something simple and free, YouTube, Vimeo and Wistia are all great options. They even have analytics built in so you can see how long people watch your video.

Upload the final draft of your video to one of these services, copy the embed code and send it to your developer to add to your homepage.

homepage video embed code

If you use a hosting service like Wistia, you can customize the look and feel of how the video appears on your website. It even gives you the option for people to give you their email address at the end of the video if they want to hear from you. You can also add an image or a link at the end of your video for people to click on to direct them to create an account, download your app or buy your product.

Add a compelling thumbnail!

The thumbnail for your video is the first impression for your video. Without a compelling thumbnail, you won’t get a lot of people clicking play to watch your video. We recommend designing several different thumbnails and testing which one gets people to click play the most often.

homepage video optimization

After you have several months of data and can see which one people click on most often, make that the official default thumbnail and remove the other version that people don’t click on as often.

For a deep dive on how to do this, check out our guide called “How To Improve The Conversion Rate Of Your Video.”

Optimize for Video SEO

Optimizing your video for SEO means that when people search for terms similar to what your company does, your video might appear in search engine results on YouTube, Google, Bing, Instagram, TikTok, etc. While it isn’t possible to guarantee a video will appear in search results, there are some standard practices you can do to increase the odds of this happening. Check out our guide on Video SEO to learn more.

homepage video optimize for seo

As a bonus, adding a video to your website keeps people on your site longer because they’re busy watching your video content. Keeping people on your site longer makes your website seem “useful” in the eyes of Google. This is a good thing. Google wants to recommend useful websites to people – so the longer you can keep people on your site, the better your search rankings will be.

Promote your homepage video!

Once your video goes live, don’t forget to promote it! Send a message to your email lists to invite people to come watch it. Upload copies to your social media channels as well.

Watch your stats and analytics to see how people engage with your video

Video hosting services usually include statistics and analytics to help you see how many people have watched your video & how long they watch your video.

homepage video engagement

Check out this article for a deep dive on how to review and interpret stats for your video.

Optimize and update over time.

One of the great things about animated videos is that you can update and improve them over time.

If you notice a certain % of people stop watching at a specific part of your video, it’s possible to update and improve that section of your video so that in the future, more people keep watching your video until the end.

Live action (non-animated) videos are much more difficult and expensive to retroactively make changes to. You need to get the film crew, actors and set back together to reshoot part of the video. If you want to make revisions to an animation, in most cases, as long as you have all the project files, you don’t need to work with the original animators and illustrators to modify sections of your animated homepage video.

Create more videos to answer your client’s questions.

Your homepage video typically serves one purpose: explaining to your target customer who you are, what you do and most importantly, how you can help your clients with their problems.

But then what?

People who are interested having your company solve their problems are going to want to learn more!

How does this work?
What does it cost?
How long is it going to take?

Each of these questions could (and should) be answered with their own videos.

homepage video answer questions

You should have a video answer for all of the most popular questions you frequently receive from leads and clients. When you launch a new product, service or upgrade, create a video to illustrate what is new and better about your latest offering. Creating a video for your homepage is just the beginning.

How long does it take to make a homepage video?

Most videos can be created in 4-6 weeks (or less!) If you need to guarantee delivery of your homepage video in less than 3-4 weeks, we offer rush delivery animation to speed up production.

Homepage Video Production Timeline

What does it cost to make a homepage video?

The cost of your homepage video largely depends on two things: the length of your video and the visual style used to illustrate and animate your homepage video.  Most homepage videos can be created for $1,000-$15,000. Click here to get a quote for your homepage video – or you can request access to our newest price sheet.

Homepage Video Production Cost

Advanced Homepage Video Strategies to Maximize Conversions

Once you understand the fundamentals of creating a homepage video, the next step is learning how to optimize that video so it becomes one of the highest-performing assets on your website. Many companies stop after creating a single video, but the businesses that generate the highest ROI treat their homepage video like a strategic, evolving piece of content—not a one-and-done deliverable.

Below are advanced strategies, insights, and best practices to take your homepage video to the next level.

Use Behavioral Psychology to Improve Engagement

Use Behavioral Psychology to Improve Engagement

High-performing homepage videos leverage basic principles of consumer psychology to hold attention and persuade viewers. Three tactics work especially well:

1. The Curiosity Loop
Lead with a statement or visual that introduces a question in the viewer’s mind. When people feel there’s an answer coming, they naturally keep watching.
Example: “Most teams waste 30–50% of their day without realizing it… but here’s why.”

2. Contrast and Movement
Animated homepage videos perform well because contrast and motion keep the brain engaged. Fast-paced, purposeful movement is more satisfying to watch than static talking-head videos.

3. Emotional Anchoring
People choose with emotions first, then justify with logic. If your homepage video can visually represent the frustration or pain points your audience experiences, they will immediately feel understood—and stay until the solution is revealed.

Create Different Versions of Your Homepage Video

Create Different Versions of Your Homepage Video

You might assume you only need one homepage video, but the truth is:
the highest-converting brands create multiple variations.

Here are the versions you should consider:

– A short 10–15 second teaser
Perfect for hero sections where auto-play (muted) is supported.

– A 30–60 second explainer
This is the standard homepage video used to convert casual visitors into leads.

– A longer 90–120 second deep-dive
Great for brands with a complex offering or enterprise product.

– A social-optimized square or vertical cut
Use these to promote your homepage video on Instagram, TikTok, and LinkedIn to drive traffic back to your site.

Creating multiple homepage video formats allows you to split-test thumbnail options, test different calls to action, and identify which narrative produces the strongest conversion rate.

Homepage Video Placement Matters More Than You Think

Homepage Video Placement Matters More Than You Think

Most people embed their homepage video “somewhere near the top of the page” without much thought. But placement can dramatically impact conversion rates.

Here are three effective placement strategies:

1. Above the Fold (Hero Section)
This is ideal when your video quickly communicates what your company does. If your offer requires context, placing the video here may confuse visitors.

2. Mid-Page Education Section
Perfect for videos that require setup. A small amount of explanatory text can lead into the video, helping viewers understand what they’re about to watch.

3. Near a CTA (Call to Action) Section
Placing your homepage video next to a demo button, “Get Started” form, or pricing table increases conversions because people consume the video and immediately take action.

Add Interactive Elements to Your Homepage Video

Add Interactive Elements to Your Homepage Video

Interactive homepage videos can increase viewer engagement by 35–80%. While not required, interactive options are powerful if you want to create a more customized buyer experience.

Examples include:

  • Clickable hotspots that let viewers explore features
  • Branching paths (“Choose your industry,” “Pick your use case”)
  • Built-in lead forms
  • Personalized CTAs based on viewing behavior
  • Chapter markers for long homepage videos

These features turn your homepage video into a dynamic tool rather than a passive experience.

Use Your Homepage Video to Pre-Qualify Leads

Use Your Homepage Video to Pre-Qualify Leads

If your company receives a high volume of leads or unqualified inquiries, your homepage video can significantly decrease time-wasting conversations.

Consider building orientation content into your video such as:

  • Minimum budget requirements
  • Who your product is designed for
  • Common deal-breakers
  • A clear breakdown of how your process works
  • Expected timelines or commitments

When viewers see this information up front, only the best-fit leads will continue engaging.

How to Use Analytics to Improve Your Homepage Video

How to Use Analytics to Improve Your Homepage Video

Once your homepage video is live, analytics become your best friend. Here’s what to track:

1. Play Rate
This tells you how enticing your thumbnail and placement are.
If fewer than 30–40% of visitors click play, you may need a more compelling thumbnail or headline.

2. Engagement Graph
This shows where viewers stop watching.
Common drop-offs happen when:

  • The intro takes too long
  • The video talks too much about the company instead of the customer
  • The visuals become too repetitive

Use this data to update scenes or pacing.

3. CTA Click-Through Rate
If people watch your video but don’t convert, you may need to refine your call to action.

The Best Homepage Video Length for Different Industries

The Best Homepage Video Length for Different Industries

There is no perfect length for every business, but industry patterns do exist.

  • DTC brands: 20–45 seconds
  • Tech startups: 45–75 seconds
  • SaaS companies: 60–120 seconds
  • Professional services: 45–90 seconds
  • Enterprise or B2B: 90–150 seconds
  • Nonprofits: 60–120 seconds (story-driven works well)
  • Apps: 20–60 seconds

Use these ranges to guide your content strategy based on how much explanation your offer requires.

Tips for Improving the Visual Style of Your Homepage Video

Tips for Improving the Visual Style of Your Homepage Video

A strong visual style keeps viewers engaged and increases perceived brand value. Here are some best practices:

– Use branded color palettes consistently
Your homepage video should look like it belongs to your website—not a separate asset.

– Add motion transitions that reinforce your message
Well-timed transitions make information easier to digest.

– Showcase real UI/UX if you sell software
Mockups work, but real screens build trust.

– Use characters when your audience needs empathy or relatability
Character-driven homepage videos are extremely effective for service-based businesses.

Should You Use Auto-Play for Your Homepage Video?

Auto-play can boost view count, but whether it’s the right choice depends on your layout.

Use auto-play when:

  • The video is silent or muted by default
  • Your video functions as a dynamic background
  • You’re using a short teaser version

Do NOT use auto-play when:

  • Your audience needs narration to understand the message
  • Your homepage relies on conversion clarity
  • You use a long video (60+ seconds)

A well-placed play button with a strong thumbnail often outperforms auto-play in conversion-focused designs.

Creating a Homepage Video for Different Buyer Stages

Creating a Homepage Video for Different Buyer Stages

A homepage video should not only speak to new visitors but also help advance prospects who are in later stages of the buying cycle.

You can design your homepage video to address multiple buyer stages by including:

  • A quick explanation for brand-new visitors
  • Credibility builders for decision-makers
  • Feature highlights for evaluators
  • A CTA for buyers who are ready to act immediately

This ensures your homepage video resonates with the widest possible audience.

Still have questions about homepage videos?

Do you have a question about making a video for your homepage that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Questions

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Testimonials

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Contact Us

Animated Cartoon Video FAQ

Table of Contents

The animated cartoon videos of our childhood have taken over the internet. Animated cartoons are everywhere on the Internet. YouTube, Vimeo, Facebook, BuzzFeed and beyond. They’re used to make us laugh. They educate us, generate more leads for us, improve SEO and raise awareness. But how are these 2D cartoon animations made? And why are so many companies creating animated cartoon videos for the Internet?

Why are animated cartoon videos so popular online?

If you have a question about animated cartoon videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

Why are so many animated cartoons being created?

Animated cartoons capture attention

The Internet is full of videos people filmed on their phones. They all look the same and most are overlooked. But animated cartoon videos are different. The colorful eye-candy visuals stand out on social media feeds which captures our eyes and attention. This results in more people giving these videos a chance and clicking play.

Animated cartoons capture attention

Cartoon videos help people remember information

Animated cartoons present visuals very differently from live action videos. Anything that is filmed has high levels of detail and information to convey. Animated cartoons can simplify the visual down so the viewer focuses on the smallest possible amount of detail needed to perceive and understand what is happening in each scene of an animated cartoon.

Cartoon videos help people remember information

By focusing on specific visual details and using a voiceover to narrate and explain what is being shown, viewers are more likely to understand what they see and remember that information longer than if they had seen a video that was filmed.

Examples of Animated Cartoon Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated cartoon video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.




Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How to make a video with animated characters?

 

DIY Animated Cartoon Video Maker

There’s a growing number of sites online (Wideo, Powtoon, Vyond, etc.) that provide stock libraries of characters, scenes and objects that you can use to make animated videos. These services are great for making simple, low cost animated videos with characters in them.  If you or someone on your team is willing to spend the time to learn how to create an animated video using these services, they can churn out one or more videos a week by themself.

Online Animated Cartoon Video Maker User Interface

Example of an Online Animated Cartoon Video Maker User Interface

Pros: Low cost. Ability to produce multiple videos in-house each week.

Cons: Since you’re using stock libraries of content for the scenes and characters, your animated video might end up looking like another company’s video. It takes a while to learn how to use this type of DIY app for animation, and even after you wrap your head around how to use them, you won’t have full control over what you can make happen in each scene.

Learn How To Use Professional Animated Video Software

Professional animators use programs like Adobe After Effects, Blender (free), Cartoon Animator, Cinema 4D and many others to create any kind of custom animated cartoon video they can imagine. These programs enable you to create 2D animated cartoons, 3D animated videos and hand drawn frame-by-frame animated cartoon videos. Free and paid courses exist online to teach yourself how to use programs to create animated videos.

Fun Fact: Our company founder taught himself how to animate in 3 months using an educational iPad app he bought for under $20.

Professional Video Creation Adobe After Effects User Interface

Professional Video Creation Adobe After Effects User Interface

Pros: You can use these programs to create any kind of custom animated video you can imagine. You don’t have to do any of the work – just tell them what you want created, and like a digital concierge service, they’ll make it happen for you.

Cons: They’re expensive and will take you months to years to learn how to use professionally.

Done For You Animated Cartoon Video Maker

Video Igniter is an online animated video maker that people use to create custom animated videos with cartoon characters. You explain what kind of video you want created and the style you prefer. Then, Video Igniter’s team of professional animators begins creating all the parts for your custom animated video. You get a chance to review and request revisions for all parts of the video (voiceovers, custom illustrations, soundtrack, etc). After everything meets your approval, Video Igniter’s animation team animates your custom video. Click here to read more about the production process.

Video Igniter Online Animated Cartoon Video Maker User Interface

A screenshot of Video Igniter’s online animated cartoon video maker user interface.

Pros: Video Igniter can create any style of computer animated cartoon you can imagine.

Cons: It takes at least a few weeks to make a custom animated video. You’ll want to have a budget of at least a few hundred or thousand dollars to use Video Igniter’s animated video cartoon maker service because Video Igniter uses real human animators and illustrators to create your video.

How to make an animated cartoon video?

Scriptwriting & Development:

Writing the script for an animated cartoon video.

Download Video Igniter’s Free Script Writing Template

The first step in creating an animated cartoon is to develop the characters and storyline. Figure out what all the character’s unique quirks are then, think about how those could uniquely play into the stories you tell. Then, draft the script for your story. We recommend including notes (in parenthesis like this) between lines of your script to document what kinds of visuals you want to show with that part of the script.

Deep Dive: To see example scripts and learn how to write a script, check out our script writing guide.

Storyboarding:

After you write the script for your cartoon, the next step is to create the storyboard. The storyboard is the blueprint for your cartoon. It tells the illustrators what art to create. It also tells our 2D animator how to animate the art in sync with the voiceover.

storyboard diagram

Download Video Igniter’s Free Storyboard Template

Animation studios and freelance animators can help you convert your script into a storyboard. If you’re able to brainstorm ideas for the visuals and clearly document your thoughts, you can save hundreds or thousands of dollars off the cost of your animated cartoon video. Check out our storyboard creation guide and download our free template to create your own storyboard.

VoiceOvers:

Spend some time researching for voiceover talent on sites like Voices123 and Fiverr. Reach out to your favorite candidates and describe the unique tone, pacing and energy you want them to bring to the animated character(s) in your video. Pay them to record a few sample lines and then review the auditions with your team. Don’t be afraid to go back to some of your favorite candidates and ask for a re-recording with your specific feedback explaining how you want them to record the next version differently.

Recording a voiceover for an animated cartoon video.

After you are completely satisfied with your selections, you can then hire the candidates to record the full voiceover for your animated cartoon video. If you plan to display your video using paid broadcast media (TV or Online), you may need to pay your voiceover artist(s) extra for the broadcast rights to use their voice(s).

Want to use your own voice for one of the characters in your cartoon video but you don’t own your own professional recording equipment? Check out Episode 3 of The Video Igniter Show to learn how you can record your own professional sounding voiceover at home for free without having to buy any equipment or software.

Illustration:

Creating illustrations for your video.

When the storyboard is approved, it’s time to create the custom art for your cartoon. Artists begin by creating concept art. They’ll take a key scene from the animated cartoon and design it using several different visual styles. This gives the creative team (and the client) a chance to review and refine their favorite option to create the perfect unique style for your cartoon video.

concept art

After you approve the concept art, the art team creates all the illustrations for your animated cartoon. You will get an opportunity to review the art and request edits before animation begins.

Animation:

Now the magic can begin. The animation team will use your storyboard as a guide to figure out how to add motion to all the cartoon illustrations that were designed for your video.

Animating your cartoon video.

If you are animating the video for yourself, you’ll start by importing all the illustrations into your animation program. Then, you’ll lay out the art for each scene including background designs, characters, and any objects that may move within the scene. Insert the voiceover into the appropriate section(s) of the video. Once the scenes are laid out with the voiceover in place, you can use the storyboard to tell you how to animate the elements of each scene in sync with the voiceover.

Sound Design:

Don't forget to pick out a great soundtrack for your video.

Finally, after the timing of your animated cartoon has been approved, sound designers can go in and add sounds at the appropriate times to breathe more life into your video. Sound effects give more impact to motions that happen on screen. Soundtracks are used to enhance the vibe and convey emotional tone.

Watch this video to learn how to pick the perfect soundtrack for your animated video!

Animated Cartoon Video FAQ:

Animated Cartoon Video FAQ

What does it cost to make an animated cartoon video?

Animated cartoons cost $500-$50,000+ for each minute of content that’s created. Prices are mostly a function of the animation style and how much artistic expertise is needed to accurately create all the necessary visual and motion design details. Simple cartoonish-looking computer animations can be produced for $500-$1,500/60 seconds. More modern looking animations are produced using Adobe After Effects and tend to cost between $3,000-$7,500+ per 60 seconds. Hand drawn animations – also known as frame by frame animation – is in the $5,000-$20,000+/min range. High end 3D animated movies produced by Pixar have budgets north of $150 million – well over $1 million per 60 seconds!

What does it cost to make an animated cartoon video?

How long does it take to make an animated cartoon video?

It takes months to write, develop and then produce animated cartoons like Family Guy and The Simpsons. The South Park Documentary, “Six Days to Air” shows their radical production process to create an episode within a week. Pixar’s animated movies take years to create. There’s a wide range in production schedules and capabilities. For the average person looking to hire a freelance video animator, animation studio, or Video Igniter Animation to create a 2D animated cartoon video, expect production to take 3-6 weeks to create a 1-2 minute video.

It takes a few weeks to make an animated cartoon video.

How do you make a personalized animated character video? (Can you add me/my pet to the video?)

Until your digital art skills aren’t up to par, you’ll need to hire someone if you want to create a custom animated video that includes a cartoon version of yourself (or someone else). Several ‘A.I.’ services out there exist to turn faces into cartoon-versions of yourself, but as of Sept 2022, these programs don’t offer the ability to include the character designs in custom animated videos. Most freelance animators and animation studios can look at photos of your face (or your pet’s) and then use it to create a cartoon version that can be used in your personalized animated character cartoon video.

Animated Videos for Government Organizations

Video production for government agencies

Do you work at a government agency and want to create custom animated videos to help you explain or promote a new government program? Read about the animation work we can do for government organizations.

Pros and Cons of 2D vs. 3D Animated Cartoon Video

When deciding what kind of animated cartoon video to create, one of the first choices you’ll face is whether to go with 2D or 3D animation. Each style has its own strengths and ideal use cases, and the right choice depends on your goals, timeline, and budget.

Pros and Cons of 2D vs. 3D Animated Cartoon Video

What is 2D Animation?

2D animation refers to flat, two-dimensional visuals that move across the screen. It’s a traditional style made popular by classic cartoons and modern explainer videos. Today, tools like Adobe Animate and Toon Boom make it easier than ever to produce clean, compelling 2D animations.

Ideal for: Explainers, educational videos, mobile app promos, and corporate training.

What is 3D Animation?

3D animation creates characters and environments with depth and realism. It uses models, textures, lighting, and camera movement to simulate lifelike visuals. Software like Blender, Maya, and Cinema 4D power many of the high-end animated content you see in ads and games.

Ideal for: Product demos, high-end branding, simulations, and immersive storytelling.

Pros of 2D Animated Cartoon Videos ✅

  • Faster and more cost-effective to produce
  • Clean, timeless look
  • Easier to stylize and keep on-brand
  • Works well for clear, concise messaging

Cons of 2D Animation ❌

  • Limited depth and realism
  • May feel too simple for some types of content

Pros of 3D Animated Cartoon Videos ✅

  • Visually dynamic and immersive
  • Allows for realistic camera movement and lighting
  • Perfect for showcasing physical products or environments

Cons of 3D Animation ❌

  • Longer production timelines
  • Higher production costs and complexity

Which Should You Choose?

If you’re launching a quick marketing campaign or need to explain a concept clearly, 2D is often the smarter choice. But if you’re showcasing a product or want to make a cinematic impression, 3D may deliver the wow factor you need.

Ultimately, your animated cartoon video should align with your message, audience, and goals. A creative studio can help you choose the right format based on your brand and budget.

Vector vs. Hand-Drawn Animation: What’s the Difference in Animated Cartoon Videos?

Vector vs. Hand-Drawn Animation What’s the Difference in Animated Cartoon Videos

The visual style of your animated cartoon video plays a major role in how your message is received. Two of the most popular styles are vector animation and hand-drawn animation. Both have their charm — but they differ in technique, cost, and overall aesthetic.

What is Vector Animation?

Vector animation is created using scalable graphics built from lines and shapes, not pixels. This means the artwork can be resized without any loss in quality. Vector animation is typically crisp, modern, and ideal for digital content.

Software commonly used: Adobe Animate, After Effects

Best for: Corporate explainer videos, mobile apps, SaaS marketing, and infographics.

What is Hand-Drawn Animation?

Hand-drawn animation involves illustrating each frame manually (or digitally, frame by frame). It has a distinct, artistic quality that evokes emotion and nostalgia. This style often feels more personal and fluid than vector animation.

Software commonly used: TVPaint, RoughAnimator, Procreate with After Effects

Best for: Narrative storytelling, animated shorts, children’s media, and brand storytelling.

Pros of Vector Animated Cartoon Videos ✅

  • Clean, polished visuals
  • Easy to update and revise
  • Faster to animate with reusable assets
  • Consistent visual style

Cons of Vector Animation ❌

  • Can look generic without thoughtful design
  • Limited texture and organic feel

Pros of Hand-Drawn Animation ✅

  • Artistic and expressive
  • Evokes emotion and authenticity
  • Unique, custom look for your brand

Cons of Hand-Drawn Animation ❌

  • Labor-intensive and time-consuming
  • More expensive due to frame-by-frame drawing

Which One Should You Use?

If you’re looking for fast turnaround and clean, professional visuals, vector animation is likely your best bet. If your goal is to tell an emotional or artistic story, hand-drawn animation offers that handcrafted appeal that resonates deeply with viewers.

No matter the choice, both styles can create an engaging animated cartoon video that delivers your message — it’s all about matching the right style to the tone of your brand and story.

Common Mistakes to Avoid When Writing for an Animated Cartoon Video

The script is the foundation of every great animated cartoon video. While animation can bring visuals to life, it can’t fix a poorly written script. Avoiding the following mistakes will help you craft a story that connects, educates, and converts.

1. Writing Too Much Dialogue

Common Mistakes to Avoid When Writing for an Animated Cartoon Video

One of the most common errors in scripting for animation is overloading the voiceover with information. Animation is a visual medium — let the visuals do some of the storytelling. Short, punchy dialogue is more effective than long-winded explanations.

Tip: Aim for 125–150 words per minute of screen time.

2. Ignoring the Visuals

Scripts that don’t consider the animation often result in scenes that are either too static or too busy. Think in terms of “show, don’t tell.” If your voiceover says “Our service helps you grow,” show growth with animated graphs or characters blossoming into new opportunities.

3. Forgetting the Audience

animated cartoon video Forgetting the Audience

It’s easy to get caught up in features, jargon, or internal lingo. But your animated cartoon video needs to speak your audience’s language. Make sure the tone, vocabulary, and messaging align with your viewers’ level of understanding and interests.

4. No Clear Structure

A good script has a natural flow: beginning, middle, and end. Many effective animated cartoon videos follow the AIDA framework:

  • Attention: Hook the viewer in the first 5 seconds.
  • Interest: Introduce the problem.
  • Desire: Present your solution.
  • Action: Tell them what to do next.

5. Using Too Much Jargon

If your script reads like a technical manual, it’s time to simplify. Use analogies, metaphors, or plain language to explain complex topics.

Advanced Tips for Making a High-Performing Animated Cartoon Video

Advanced Tips for Making a High-Performing Animated Cartoon Video

Creating a polished animated cartoon video isn’t just about writing a script and adding motion. To truly stand out online—whether you’re building brand awareness, educating customers, or entertaining—your production approach, creative strategy, and distribution plan must work together. Below are advanced, practical insights that elevate an animated cartoon video from “good” to “high-performing.”

Understanding Your Video’s Core Purpose

Before you start writing or storyboarding, clarify the strategic purpose of your animated cartoon video. Most videos fall into one (or a blend) of the following buckets:

1. Educational / Instructional
These videos explain concepts, teach processes, and simplify technical ideas. The visuals should support comprehension, not distract from it.

2. Emotional / Story-Driven
These use character arcs, humor, or heartfelt moments to build connection. They work well for fundraising campaigns, nonprofit messaging, and brand storytelling.

3. Promotional / Marketing-Oriented
Focused on conversions. These videos highlight benefits, answer objections, and drive viewers to take a specific action.

4. Entertainment-Based Content
This includes animated shorts, social media skits, or episodic cartoon content. Here, pacing, character appeal, and humor are the priority.

When you’re clear on the goal, every part of the video—from voice acting to pacing—becomes easier and more strategic.

How to Create Engaging Characters for Your Animated Cartoon Video

How to Create Engaging Characters for Your Animated Cartoon Video

Viewers often remember characters more than the information itself. Strong character design dramatically increases retention and shareability.

1. Give Characters a Distinct Silhouette

A visually recognizable outline helps your characters stand out instantly, even in thumbnail format. This is important for both branding and accessibility.

2. Add Meaningful Quirks

Quirks create emotional stickiness. For example:

  • A mascot who’s overly enthusiastic
  • A shy-but-curious robot
  • A dog who communicates through exaggerated expressions

These micro-behaviors give your animated cartoon video personality and replay value.

3. Use Color Psychology to Reinforce Traits

Color is an underused storytelling tool:

  • Blue = trustworthy and calm
  • Green = growth, health, sustainability
  • Orange = friendly, energetic, casual
  • Purple = imaginative or premium

Thoughtful color choices make your characters instantly communicate their role before they speak a word.

4. Maintain Consistent Proportions

Consistency impacts animation quality. Small changes in proportion from one illustration to another make characters feel “off” or jarring once animated.

5. Build Characters to Animate Well

When designing characters, consider:

  • Range of motion
  • Facial expression flexibility
  • Clothing or props that may interfere with movement

Great design makes animation smoother and keeps your production on schedule.

How to Optimize the Pacing of Your Animated Cartoon Video

How to Optimize the Pacing of Your Animated Cartoon Video

Pacing determines how viewers feel when they watch your video—rushed, bored, or fully engaged.

1. Start With a High-Impact Cold Open

The first 3–5 seconds determine whether people keep watching. Use:

  • A bold visual
  • An unexpected moment
  • A direct question
  • A witty line
  • A surprising animation movement

Your animated cartoon video should grab attention immediately.

2. Vary Scene Tempo

If every scene feels the same, viewers tune out. Alternate between:

  • Fast sequences with quick cuts
  • Slower scenes with close-up expressions
  • Medium-paced sections with clean transitions

This ebb and flow creates “visual breathing room.”

3. Use Motion to Reinforce Meaning

Animation clarity improves when motion supports the message. For example:

  • Characters leaning in indicates importance
  • Quick zooms emphasize aha-moments
  • Slow pans help establish setting

Purposeful motion helps viewers follow the narrative effortlessly.

Essential Branding Elements for Your Animated Cartoon Video

Essential Branding Elements for Your Animated Cartoon Video

If your animated cartoon video is being created for marketing, including subtle branding throughout the video increases memorability.

1. Branded Color Palette

Unified colors across backgrounds, characters, props, and text make the video feel unmistakably yours.

2. Brand Mascot or Recurring Character

Many brands build long-term recognition by reusing a signature animated character.

3. Visual Metaphors Aligned With Brand Values

For example: A cybersecurity company might portray data as glowing, precious orbs handled carefully by animated guardians.

4. Using Brand Motion Principles

Just like logos have branding guidelines, motion does too:

  • Should animations be snappy or soft?
  • Should transitions slide, pop, fade, or morph?

Clear rules ensure consistency across all animated content.

Distribution Strategies to Maximize Your Animated Cartoon Video’s Reach

Distribution Strategies to Maximize Your Animated Cartoon Video’s Reach

Making the video is only half the process. Promotion determines whether people actually see it.

1. Optimize for YouTube SEO

Include your main keyword (“animated cartoon video”) in:

  • Title
  • Description
  • Tags
  • First sentence of the description
  • Filename

YouTube is the second-largest search engine in the world—use it strategically.

2. Create Shorter Cutdowns for Social Media

Platforms like TikTok, Instagram, and YouTube Shorts reward shorter content. Repurposing your video into bite-sized clips increases exposure dramatically.

3. Use Closed Captions

Adding captions boosts:

  • Watch time
  • SEO
  • Accessibility
  • Engagement on silent autoplay feeds

4. Add the Video to Landing Pages

Animated cartoon videos increase conversion rates by explaining your value proposition clearly and quickly. Having a video above-the-fold can lift conversions 20–80%.

5. Embed the Video in Email Marketing

Emails that include an animated cartoon video (or even a thumbnail GIF) get higher click-through rates. It gives subscribers something fun and engaging to watch.

How to Measure the Success of Your Animated Cartoon Video

How to Measure the Success of Your Animated Cartoon Video

To improve future videos, track the right KPIs.

1. Watch-Through Rate (WTR)

How many people watch the entire video?
Low WTR means:

  • Slow pacing
  • Weak hook
  • Confusing visuals
  • Too much dialogue

2. Engagement Metrics

Look at:

  • Likes
  • Comments
  • Shares
  • Reposts
  • Bookmarks

Animation tends to perform well in these categories when the story feels relatable or entertaining.

3. Conversion Rate

If the video includes a call to action, track how many people follow through. Even small adjustments in the final frames can improve results dramatically.

4. Audience Retention Graphs

Platforms like YouTube show exactly where viewers drop off. These insights help you refine pacing and messaging for your next animated cartoon video.

Future Trends in Animated Cartoon Video Production

Future Trends in Animated Cartoon Video Production

Animation evolves quickly—here are the trends that are worth watching.

1. AI-Assisted Animation

AI tools now help accelerate tasks like lip sync, concept art, and physics simulations. They don’t replace animators, but they streamline the workflow.

2. Hybrid Animation Styles

Brands are blending 2D, 3D, motion graphics, and hand-drawn flourishes to create unique styles that differentiate their content.

3. Personalized Animation at Scale

Soon, animated cartoon videos will automatically adapt to each viewer—changing names, scenes, or even full storylines.

4. Loopable Micro-Animations

Short looping animations (5–10 seconds) are becoming a major content format for websites, mobile apps, and social media engagement.

Final Thoughts

Great animated cartoon videos start with great scripts. By avoiding these common mistakes and thinking visually, you can create content that not only looks amazing — but also drives real results.

Do you have a question about making animated cartoon videos?

Do you have a question about making animated cartoon videos

Do you have a question about making an animated cartoon video that wasn’t answered in this FAQ? Use this form to contact us with your question. We’ll send you a replay and add the Q+A to this FAQ.

Hire Video Igniter to Create Your Animated Cartoon Video

World class cartoon videographers at prices small businesses can afford.

We can make any kind of 2D or 3D animated cartoon video you can imagine.

+20 reasons companies love hiring us to create animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Animated Cartoon Video Demo Reel: 

 

Animated Cartoon Video Success Stories & Testimonials

From the very beginning, we knew working with Video Igniter was the right decision. Derek was easy to talk to and completely accessible through the entire experience. He offered different options to the creative process, was open to changes and additions to the storyboard, and made sure we were 100% happy with every second of our finished video.

We couldn’t be more satisfied with the finished product and highly recommend Derek and the rest of the Video Igniter team for the quality of their work, pricing that worked within our budget and a personal touch all along the way.”

Chelle Parmele – Fmr. Director of Marketing, SheerID.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Success Stories and Testimonials

Get in touch

Schedule a call to discuss your animated cartoon video project.

Get a quote for your cartoon video.

Check out our animated video portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated cartoon video.

contact us

What is Video Igniter Animation?

You can read more about us here – or check out our explainer video below:

 

Explainer Video Rates

Table of Contents

Looking to make an explainer video but need more information about explainer video rates to help you choose a producer for your project? In this guide, Video Igniter Animation answers the most frequently asked questions we receive about rates for explainer videos. We provide pricing guidance for different styles of animation, tips to save on your production budget, and examples of explainer videos made with different production rates.

explainer video rates

What are reasonable rates to pay for an explainer video?

TL;DR: You get what you pay for.

Pre-production Rates (Script + Storyboard Creation): $650-$1000 for a 60-second explainer video.

Production Rates: most 2D explainer videos can be designed and animated for under $5,000. 3D animated explainer videos cost at least 2x more.

explainer video production rates

Animated Video Style Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

High End Explainer Video Examples (+$7500)


 

Medium Cost Explainer Video Examples (+$3000)


 

Low Cost Explainer Video Examples (+$1000)



Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What are the rates to make an animated explainer video?

Video Igniter changes our rates from time to time – visit this page to request access to our current price sheet. In total, we recommend spending a few thousand dollars (more than $1,000 less than $10,000) if you want to make a minute long 2D custom animated video. Thinking of making a 3D animated explainer video? Anticipate your production budget being at least 2-3x more.

Below is a breakdown of the main components that determine the rate for your explainer video. For the sake of simplicity, all rates assume your explainer video is 60 seconds long. You can get a custom quote for your explainer video here.

Explainer Video Scriptwriting Rates

explainer video rates script

Download Video Igniter’s Free Script Writing Template

The script is the skeleton for your explainer video. It’s possible to save money on your production budget and write the script yourself. If you are hiring an animation studio, freelancer or Video Igniter to write the script for you, expect them to spend at least 2-4 hours researching your company and target market, another 3-4+ hours writing the first draft of the script, and then another 1-2+ hours working with you to revise the script to your satisfaction. At a rate of $50/hr and a minimum of 6 hours of work, we tell people to budget at least $300-$500+ to create the script for a 60 second explainer video.

Explainer Video Storyboard Creation Rates

explainer video rates storyboard

Download Video Igniter’s Free Storyboard Template

The storyboard is the blueprint for your explainer video. It is a set of instructions for the illustrators and animators so they know what they are supposed to create for each sentence of your script. You can save money on your production budget by creating the storyboard yourself. If you are hiring your animation service provider to create the storyboard for a 60 second explainer video, expect them to spend at least 6-8 hours on the first draft and another 1-2+ hours revising it. Storyboards for 3D animated videos require more detailed sketches and easily take 2-3x more time to create. At a rate of $50/hr, we recommend people budget $350-$500+ if they’re hiring someone to create a storyboard for a 60 second explainer video.

Explainer Video VoiceOver Rates

English-speaking voiceover artists charge between $10-$300 to record 60 seconds of audio. This rate usually includes 1-2 rounds of revisions. Be sure to check with your voiceover artist to see if they charge extra for you to have the ‘broadcast rights’ to use their voice in paid media campaigns. If you plan to use your video within a paid broadcast media campaign (TV or Online) you may need to pay extra for the voiceover recording’s broadcast rights.

voiceover

Rates for non-English voiceover recordings range between $50-$500/60 seconds depending how common the language is.

Explainer Video Soundtrack Rates

Rates for stock music soundtrack licenses range between $9-$399. Be sure to check to see what is included and not included within the scope of the broadcast rights for the track. Audio Jungle, for example, has different rates for different licenses depending on how the size of the broadcast audience:

explainer video rates broadcast rights

Audio Jungle’s Broadcast Usage Rights for Soundtracks for Explainer Videos.

2D Explainer Video Rates (Design and Animation Cost)

Depending on the quality and visual style of your explainer video, it takes 1-3 weeks to create all the custom illustrations for an explainer video. At $30-$50/hour, that means the designer alone costs $1200-$2000 for each week they spend creating illustrations for your explainer video.

explainer video rates illustrations

The same rates and timelines apply for the design phase of a 2D animated explainer video?. That means the entire design and animation cost for your explainer video can cost $2400-$4000+ for a 60 second animation.

To learn more about 2D animated videos and how to create them, check out our 2D Animated Video FAQ.

3D Explainer Video Rates (Design and Animation Cost)

3D explainer videos require 2-6+ weeks to create all the custom 3D models and scenes for an explainer video. At $30+/hour, the designer costs a minimum of $1200+ for each week they spend creating 3D objects for your explainer video.

3D animators need 3-5+ weeks of time to animate a single minute of video and they cost just as much, if not more than the 3D modelers do.

explainer video rates animation

Depending on the style of animation being used, it may take extra few weeks of work from teams that specialize in lighting, physics, special effects and applying advanced color skins to 3D models.

It is very difficult to throw out a ballpark budget range and timeline for a 3D explainer video because there are many different levels of detail and production quality. It’s best to reach out to us to get a custom quote. If you have questions about 3D animation or want to learn more about the 3D animated video production process, check out our FAQ about 3D animated videos.

Overhead Costs

In addition to the direct costs related to creating an explainer video, there a few other factors that also contribute to your explainer video’s production rate. This includes things like the project manager’s salary, software tools to manage the project, and miscellaneous overhead costs.

explainer video rates overhead costs

Summary of Explainer Video Rates

In total, you’re looking at a minimum of $0-$500 (Script) + $0-$500 (Storyboard) + $10-$300 (VoiceOver) + $9-$299 (Soundtrack) +$1200-$2000 (Illustration) + $1200-$2000 (Animation) + ??? (Hidden Overhead Costs) = $2419 to produce a basic 60 second explainer video.

Yes, it is possible to find uber cheap explainer video producers online – but it’s unlikely you will be happy with the quality of your explainer video if you’re trying to get the whole thing produced for under $500. A poorly designed explainer video can leave a negative impression of your brand. If you can’t invest at least $750 to create a 30 second explainer video, consider allocating those funds another way because a cheap looking video can end up doing more damage than you anticipate.

explainer video production rates

How to get lower production rates for your explainer video?

Budget Saving Tip #1: Write your own script

You can save hundreds or thousands of dollars off the going rate for your explainer video by writing the script yourself! Even if you aren’t a professional writer, you can create a great first draft that our team can help you polish up so it’s production ready. Here are some resources to help you create your script:

Download our free scriptwriting template

How To Write An Animated Video Script

Examples of Explainer Video Scripts.

7 Tips to Supercharge Your Explainer Video Script Writing!

Read scripts written for explainer videos and watch the videos they turned into.

Budget Saving Tip #2: Create the storyboard for your explainer video

Creating the storyboard for your explainer video is another great way to save hundreds or thousands of dollars off the production rate for your explainer video. You don’t need to be a professional artist to create a storyboard. As long as you can brainstorm ideas for what you want to show during each part of your script and describe your ideas clearly, you can create a storyboard! For tips and instructions on how to create a storyboard for your explainer video, check out these resources:

Download our free storyboard template

How To Create A Storyboard For An Animated Video?

Building a Great Storyboard For An Explainer Video

What is a storyboard and why do you need one?

Download Our Free Storyboard Creation Guide And PDF Template For Your Explainer Video Project

Budget Saving Tip #3: Record the voiceover yourself

Recording the voiceover for your explainer video can shave a little money off the rate for your explainer video. Check out 1:31 in this video about voice over’s for your animated video to learn how you can record one at home for free! No professional equipment or expensive software needed.

Budget Saving Tip #4: Use free, legal music

Instead of buying a soundtrack license, you can download free, legal music from Incompetech and Facebook’s Sound Collection for your explainer video.

Budget Saving Tip #5: Consider using stock assets

Video Igniter specializes in making custom animated videos – but that doesn’t mean your animated video needs to be 100% custom illustrated. If you are open to us using some stock assets within your video (i.e. stock images, videos, text, icons, stock animations, 3d models, etc), let us know and we’ll see if it’s possible for us to use them to slightly decrease the rate for your explainer video.

explainer video rates stock icons

Rush Delivery Explainer Video Rates?

Normally it takes 3-6 weeks to create a 60-second 2D explainer video. 3D animations take 2-3x more time. For more details on the timeline for an explainer video, check out this companion article.

But what if you need to guarantee delivery faster for a deadline or a launch date? Let us know and we will devise a custom tailored production schedule and production rate for your explainer video that will enable us to complete the job before your deadline. More information about rush delivery animation is available here.

Does my production cost go up if I ask for more revisions?

That depends on who you hire to create your explainer video. Most animation studios and freelancers limit you to 1-2 rounds of revisions. Any more than that and they may start adding extra charges to your final bill.

Video Igniter has an Unlimited Revisions Policy for Simple and Standard Animation projects. This means your explainer video won’t go over budget. We will revise your script, storyboard, voiceover, soundtrack selections, illustrations and animation an unlimited number of times – until you mark them as approved. As long as the edits remain within the scope of the script and storyboard you approved, we will continue to work with you to revise details of your explainer video until you are completely thrilled with every part of it.

explainer video rates revisions

Factors That Influence Explainer Video Rates

While many pricing guides provide general ranges for explainer video rates, it’s equally important to understand why prices vary so much between different studios, freelance animators, and production teams. Knowing the factors that impact pricing will help you make smarter investment decisions and avoid overpaying—or underpaying—for your explainer video.

1. The Complexity of Your Story and Script

The Complexity of Your Story and Script

One of the biggest drivers of production cost is the complexity of the story you’re telling. Simple, straightforward scripts that explain a single product feature or service can be animated quickly and affordably. But if your explainer video includes multiple product lines, technical demonstrations, or complex storytelling elements, the production rate will increase.

More complexity often means:

  • More scenes or transitions
  • More voiceover and sound design work
  • Additional custom illustrations or character designs
  • Extended animation timelines

When budgeting, think about whether you can simplify your narrative without losing clarity. A focused, well-written 60-second video often outperforms a lengthy, detail-heavy one—and costs significantly less.

2. Visual Style and Animation Technique

Visual Style and Animation Technique

The artistic style you choose has a direct impact on your explainer video rate. For instance:

  • Whiteboard animations are often the most affordable, ranging from $1,000–$3,000 per minute, depending on the level of customization.
  • 2D animated explainer videos typically fall between $3,000–$7,000 per minute.
  • Motion graphics and character-based animations cost more due to additional design time.
  • 3D animated explainer videos are the most expensive, often exceeding $10,000 per minute, depending on the modeling, lighting, and rendering quality.

A helpful way to control cost is to discuss “style tiers” with your production partner. You may find a middle ground where you achieve a professional look while keeping your explainer video rates within budget.

3. Experience Level of the Production Team

Experience Level of the Production Team

Just like in any creative industry, experience affects pricing. A junior freelancer may quote $1,000 for an animated video, while a top-tier agency could charge $10,000 or more for the same runtime.

What’s the difference?

  • A professional studio will have a refined production pipeline, ensuring consistent quality and smooth communication.
  • Experienced producers include script consulting, brand strategy, and marketing insight within the quoted rate.
  • Less experienced freelancers may underbid but require more direction or deliver inconsistent results.

If your explainer video is part of a large marketing campaign, investing in an experienced team is almost always worth the higher rate.

Hidden Costs to Watch Out For in Explainer Video Production

Hidden Costs to Watch Out For in Explainer Video Production

Even when you have a clear quote, some hidden costs can appear during production if you’re not careful. To avoid budget creep, make sure you ask about these potential fees before signing a contract:

  1. Revisions beyond the included limit: Some producers charge for extra revisions after the first or second round.
  2. Broadcast and licensing fees: Using stock footage, soundtracks, or voiceovers may require additional broadcast rights.
  3. Rush delivery animation: Tight deadlines often mean overtime for the animation team, increasing the total rate.
  4. Source file access: Some studios charge extra if you want the editable source files for future use.

When comparing explainer video rates, make sure you’re comparing all-inclusive quotes. A seemingly cheap option can end up costing more once these hidden expenses are added.

Regional Cost Comparison for Explainer Video Rates

Regional Cost Comparison for Explainer Video Rates

Where your animation team is located can dramatically influence production rates. Here’s a general overview of what you can expect across different regions in 2026:

  • United States & Canada: $3,000–$10,000 per minute (high-quality custom work)
  • Western Europe (UK, Germany, France): $2,500–$8,000 per minute
  • Eastern Europe (Poland, Ukraine, Serbia): $1,000–$4,000 per minute
  • Asia (India, Philippines, Indonesia): $500–$3,000 per minute
  • Australia & New Zealand: $2,000–$7,000 per minute

Many companies choose a hybrid model—hiring creative direction from a U.S. or European agency while outsourcing animation to a lower-cost region. This can help reduce overall explainer video rates while maintaining high quality.

Understanding the ROI of Explainer Videos

Understanding the ROI of Explainer Videos

One of the best ways to evaluate whether your explainer video rate is “worth it” is to calculate your return on investment (ROI). Explainer videos are proven to boost engagement, conversion rates, and brand recall—but the real value depends on how effectively you use them.

Companies that integrate explainer videos into their sales pages or ad campaigns often see:

  • Increased conversion rates (20–80% improvement in some studies)
  • Higher dwell time on websites
  • Lower bounce rates
  • Better retention of complex information

If your video helps close just a few additional sales each month, it can pay for itself within weeks. Instead of viewing the rate as an expense, think of it as a marketing asset that delivers measurable long-term value.

How to Choose the Right Explainer Video Rate for Your Goals

How to Choose the Right Explainer Video Rate for Your Goals

When selecting a production partner, you don’t necessarily need the cheapest or most expensive option. You need the right fit for your business goals. Here’s a quick framework:

  1. Define your objective. Are you trying to build brand awareness, explain a complex concept, or drive conversions?
  2. Set your budget range early. This will help producers suggest realistic solutions.
  3. Review portfolios carefully. Focus on animation quality, storytelling, and pacing.
  4. Ask about included services. Make sure scriptwriting, revisions, and voiceover are clearly outlined.
  5. Request a timeline estimate. Faster delivery usually means higher rates.

Choosing a provider who clearly explains how their pricing works—and backs it up with real examples—will save you time and money in the long run.

Trends Impacting Explainer Video Rates in 2026

Trends Impacting Explainer Video Rates in 2026

The animation and marketing industries continue to evolve, which means the cost structure for explainer videos is changing too. Some key trends include:

  • AI-assisted animation: Tools that automate lip-syncing, background generation, and scene transitions are helping studios reduce production time.
  • Personalized explainer videos: Dynamic, data-driven animations that change per viewer are becoming more common but also increase production costs.
  • Interactive explainers: Adding clickable or branching elements can make your video more engaging but requires additional coding and design time.
  • Sustainable production: Studios using eco-friendly rendering methods or carbon-neutral workflows may charge a premium for environmentally conscious clients.

Keeping an eye on these developments can help you understand why explainer video rates fluctuate and how to plan for future projects.

How to make the most of your explainer video?

How to make the most of your explainer video

If you are making an explainer video for a business or marketing purpose, there are a lot of things you can do during and after the production process has completed that will improve your business outcomes. We recommend reviewing these resources before starting your next video marketing project:

Explainer Video Production Resources

These popular articles are recommended for your video production journey:

How to calculate the cost of an explainer video?

What kind of explainer video services does Video Igniter offer?

What is the Video Igniter animated video creation platform?

Video Igniter offers animated video production services online. We modernized the experience of creating a custom animated explainer video to help you create custom content faster and save on your production costs. Video Igniter streamlines the complex process of making a custom animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production including helping you develop your video script and storyboard – if you haven’t already created them yourself!

Hire Video Igniter to make your explainer video

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine. Check out our animation portfolio!

+20 reasons companies love hiring us to create animated videos.

Explainer Video Reel


 

Explainer Video Success Stories and Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

explainer video rates testimonials

Get in touch about explainer video rates for your project

Get a quote for your explainer video.

Schedule a call with our production team.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your explainer video.

schedule call

 

 

Video Promotion To Grow Your Business

If you want to sell more of your product/service to grow your business, it’s time to get serious about video promotion. Video is the go to strategy for businesses that want to drive big results, quickly. However, recent ad-tech updates designed to increase privacy for consumers has made targeted video promotion more difficult to deliver results. Never fear. It’s still possible to achieve big results from video promotion with the right team. In this FAQ, we answer the most frequently asked questions we receive about video promotion so you can understand what to expect along the way.

video promotion

Examples of Animated Promotional Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.




Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Benefits of Animated Video Promotion

You’d be surprised how many people create animated promo videos without actually having a promotional plan. Yes, you can get a lot of benefit from merely putting an animated explainer video on your homepage. But if you really want to drive success home with your video marketing, it’s important to have a plan and a budget to promote your video to the right audience. Here are a few of the benefits you can experience from properly executed video promotion campaigns:

Increased Brand Awareness

video promotion brand awareness

Social media feeds are full of live action filmed content. Most of it is B- quality filmed on someone’s smartphone. You know what stands out in the ocean of live action content? Colorful animated thumbnails. If you want to increase the odds of social media users pausing to focus with your content, try creating something that’s visually different from what everyone else is creating. Creating animated video content is a very simple way to encourage new eyeballs to give your content a chance and get some soft exposure to your brand.

Increased Website Traffic

video promotion web traffic

Video SEO is a brilliant way to gradually grow your web traffic over months and years. But if you want to create traffic to your website in realtime, spending money on video promotion can deliver results in hours, days or weeks – not months or years.

Generate Leads

Modern web video players have been outfitted with lead capture forms so you can make it easy for engaged viewers to opt in to sharing their email address to stay in touch with your business.

Increased Sales video promotion increase sales

With increased leads comes increased sales. But it goes beyond that – well designed video content for sales pages has been shown time and time again to increase conversion rates. Video content provides some of the best educational sales content out there because it’s visually rich and enables customers to see what they’re buying – something that can’t be done with sales copy alone.

Increase Social Media Followers

Animated video content can also be used to drive viewers to your social channels so they can stay in touch with you. Some video promotion strategists see this as a better long term investment because people are more likely to follow your business on social media to stay in touch than they are to visit your website and share their email address.

Improved Chance Of Going Viral

animated video promotion goes viral

‘Going Viral’ is not a recommended video marketing strategy. Yes, you can create certain kinds of content and try to game the social media algorithms in an attempt to make your video content go viral. But it isn’t something that can be guaranteed without a lot of money or a social media account with millions of followers. If you do plan on promoting your video through paid media channels, you do increase the odds your content could go viral which ultimately helps you decrease the amount you need to spend on video promotion to achieve the same positive business outcomes.

What video promotion services do we offer? / How can we help?

Are you trying to cost effectively reach your customers at scale? Video Igniter not only produces animated videos, we also help our customers promote them. We know how to get your promo videos in front of the right people to grow sales at your company. Whether you already have a video that you want to promote or you’re looking for a complete video creation + video promotion solution, Video Igniter has you covered.

Our video promotion team has delivered results for Fortune 100 companies and small startups. Whether your starting budget is $5,000 or $500,000, our team can help you create your strategy, develop creative and run your video promotion campaign. Profitable results will show themselves within a few short weeks and you’ll start adding more zeros to your monthly ad spend.

Want to learn more? Use this form to get in touch with our team and let us know you are interested in video promotion. Or, you can schedule a call with our production team.

What does video promotion cost?

There are two types of costs to think about when you want to run a video promotion campaign: video production costs & video promotion costs.

Video Production Costs

The creation of video assets typically ranges between $3,000-$25,000 for 2D animated video content that’s under 60 seconds in length. 3D animated videos cost 2-3x as much to produce. In addition to the production of the original video, many video promotion campaigns include multiple videos or variations of the original video that are tested and optimized to figure out which variation drives the most sales.

animated video promotion costs

Video Promotion Costs

Video promotion costs are recurring monthly expenses that start low and increase once your video targeting and placement is dialed in enough that sales are increasing. Budget a minimum of $3,000-$5,000/month. During the first few weeks and months of your video campaign, we will refine the variables of your video promotion targeting based on what is delivering results. As results improve, companies find it easy to add more zeros to their monthly ad budget.

Media Strategy Costs

Sometimes, media strategy costs get baked into the cost of your video production costs or your video promotion costs. Media strategy means our team is going to spend more time and money researching your target audience to understand what messages resonate with them and figuring out which specific platforms would be most profitable to reach them on. Media strategy costs on their own range between $5,000-$10,000.

How does a video promotion project work?

There are three main components to a successful video promotion campaign: media strategy, media production and media buying.

video promotion project

Media Strategy

Media strategy is where we dive deep on your target audience to figure out what features, benefits and messages resonate with them.

We’ll also develop a framework to figure out how to get different kinds of people to convert after watching your videos. This includes creating videos for people that are warm leads vs cold leads and people you may have not thought to include in your targeting at all.

Media Production

This is where we take your key messages and turn them into custom animated video assets. For more on what to expect during the media production process, check out the section below called, “How do you create an animated promotional video?”

Media Buying

As production wraps on your video asset(s), we commit to media buys across all platforms that are relevant for your company’s campaign. This includes TV and Internet.

We run your ads for you, keep you posted on the results, and then we fine tune the targeting of the video promotion and invest more ad spend on the channels and video assets that are delivering results.z

In order to measure the success of the media buying campaigns, we will need to add a few lines of code to your website to ensure we can properly attribute which video asset delivered each sale.

How do you create an animated promotional video?

Questionnaire

video promotion questionnaire

Production starts with a call or a questionnaire to learn the specific information your animation and promotion teams need. This is the time for you to communicate:

  • What key messages need to be included in your video?
  • What action you want viewers to take when they’re done watching your video?
  • How long you want the video to be.
  • Who is the target audience?
  • What visual style to use?

Script

video promotion script

Download Video Igniter’s Free Script Writing Template

Now that the production team knows what to create, it’s time to draft the script. If you paid for media strategy services, our team will go into deep research mode to identify how to word your talking points in a way that best resonates with your target audience. Then, we will craft your script around what works best.

When you review the first draft of your video script, make sure the story contains all of your key messages and ends with a call to action (visit our website, download our app, contact our sales time, sign up for a free account, etc). Does the story speak to your target audience? Would they find it intriguing, entertaining or comical? If you have media strategy as part of your video production costs, we will oversee tests of the script to ensure it speaks to your target audience.

Organize your feedback and send your revisions to your production team so they can incorporate your edits. You will get an opportunity to review the updated script before approving it for production.

Storyboard

Once the script is approved, it’s time to create the storyboard. The storyboard is the blueprint for your animated video – it tells the illustrators and animators what to create.

video promotion storyboard

Download Video Igniter’s Free Storyboard Template

Each page of your storyboard includes four parts:

  1. A sentence from your script
  2. A simple mockup or rough sketch of the scene
  3. Directions for the animators
  4. A list of assets that are needed to create the scene

animated investor pitch deck diagram

When you review the storyboard, focus on the storytelling details that are bring presented. Do the visuals enhance the presentation of what the script/voiceover are saying? Are the visuals relevant and understandable by members of your target audience?

If you want the production team to revise the storyboard, organize your feedback and send it over for them to incorporate into the second draft of your storyboard. Otherwise, mark the storyboard as approved so that production can move forward.

video promotion storyboard

Illustrations

When the storyboard is approved, the art team can begin creating concept art. The art director will take a key scene and design one or more custom concepts to show how that scene could look in your video.

video promotion illustrations

Let the art team know how you feel about the concept(s) so that they can refine your preferred style. Once you’re completely satisfied with the concept art, the art team will create all of the art for your video based off of the style of the approved concept art.

You get an opportunity to review the art and request revisions before approving it for production.

VoiceOver

voiceover

While the illustrations are being created for your video, the production team will help you audition voiceover talent for your project. Listen to the auditions and let them know which one you prefer. Then, the production team will oversee the recording of the full voiceover to ensure it has the proper pacing, tone and pronunciation.

You get an opportunity to listen to the full voiceover and request revisions before approving it for production.

Soundtrack

Music selection is very important for animated promotional videos. The wrong soundtrack will be off putting for viewers and make them stop watching your ad even faster! The right soundtrack can help draw them in and keep them focused on the key messages that are being presented in your video.

soundtrack

Your production team will select a handful of soundtrack options for you to review. Let them know which you prefer and they will secure the license so that you can legally use the music in your ad. If you aren’t sure which option works best, wait til the first draft of your video is ready to review so that you can preview them alongside one another.

Animation

Now that everything is approved, it’s time to animate your video! Animation takes about 1 week for 2D animated videos that are under 60 seconds long. 3D animated videos take at least 2-3x as much time. When the first draft is ready, give it detailed review with your internal team and members of your target audience. Collect everyone’s feedback and share it with your production team so they can incorporate your edits and render out the final draft.

video promotion animation

Post Production

In many cases, when the final draft is approved, the work is done and you can start video promotion right away. Some projects include special requests that are best handled after the original video finishes production. Special post production edit requests include:

  • Rendering the video in different aspect ratios for social media.
  • Translating the video into different languages.
  • Editing a shorter 5, 15, or 30 second version of the video.
  • Creating alternate intros or endings for the video.
  • Audio mixing and mastering.

video promotion post production

Advanced Video Promotion Strategies for 2026 and Beyond

The world of video promotion is evolving faster than ever. As more platforms introduce advanced ad formats and AI-powered targeting tools, marketers who understand how to adapt are seeing incredible ROI. Below, we explore the most effective strategies you can implement right now to elevate your video promotion results in 2026 and beyond.

1. Leverage AI-Driven Video Promotion

Leverage AI-Driven Video Promotion

Artificial intelligence has completely transformed how businesses can target, distribute, and optimize their video campaigns. Modern AI tools can automatically analyze your video’s performance data and identify what scenes, colors, or voiceovers generate the highest engagement. This allows your team to adjust creative assets in real time to increase conversions.

For example, some AI-powered platforms can automatically generate alternate video versions that are customized for different demographics. A younger audience might see a faster-paced edit, while a professional audience sees a slower, more information-rich version. Incorporating AI into your video promotion strategy ensures you get more value out of every dollar spent.

2. Optimize for Vertical and Short-Form Platforms

Optimize for Vertical and Short-Form Platforms

Short-form video has exploded on platforms like TikTok, Instagram Reels, and YouTube Shorts. Brands that rely solely on traditional 16:9 ads are missing out on enormous exposure opportunities. Repurposing your video content into vertical formats can help you reach new audiences who primarily consume mobile-first content.

When adapting your video promotion strategy for these platforms, focus on:

  • Hooking the viewer within the first 2–3 seconds.
  • Using bold captions since many users watch without sound.
  • Ending with a clear, visually distinct call-to-action.

Short-form video promotion is ideal for building brand awareness, while longer-form versions on YouTube or LinkedIn can be used to educate and convert your audience.

3. Use Retargeting to Reconnect with Interested Viewers

Use Retargeting to Reconnect with Interested Viewers

One of the biggest missed opportunities in video promotion is failing to retarget engaged viewers. When someone watches 50% or more of your ad, that indicates genuine interest. By creating retargeting lists based on video engagement metrics, you can deliver follow-up videos that address specific concerns, offer a discount, or provide additional information about your product or service.

This layered approach is often referred to as a video funnel, where each video plays a different role in the buyer’s journey. The first video might introduce your brand, the second could focus on benefits, and the third might include testimonials or a limited-time offer. This sequential video promotion strategy significantly boosts conversion rates while reducing wasted ad spend.

4. Incorporate Interactive Video Promotion

Incorporate Interactive Video Promotion

Interactive videos are quickly becoming one of the most engaging forms of digital advertising. These videos allow viewers to click on products, answer quiz questions, or choose how the story progresses. For example, an animated product demo could allow users to click on different product features to learn more, all without leaving the video player.

Studies show that interactive video promotion increases viewer engagement time by up to 47% compared to standard video ads. Platforms like Wistia, Vimeo, and YouTube’s new “Interactive Overlay Ads” are making it easier than ever to integrate this format into your campaigns.

5. Combine Video Promotion with Influencer Partnerships

Combine Video Promotion with Influencer Partnerships

Partnering with influencers remains one of the most effective ways to amplify your video content. By collaborating with creators who already have trust and rapport with your target audience, your promotional videos can spread faster and feel more authentic.

Influencers can share branded video content as part of their regular posts, or they can co-create videos that highlight your product in a natural, story-driven way. The key to successful influencer video promotion is authenticity—choose partners whose tone, values, and followers align closely with your brand.

6. Boost SEO Through Video Metadata Optimization

Boost SEO Through Video Metadata Optimization

Video promotion doesn’t stop at ad placements. To maximize long-term visibility, you also need to optimize your video SEO. Start by crafting keyword-rich titles, descriptions, and tags that match what your audience is searching for. Include your target keyword in strategic spots, but avoid overstuffing.

Embedding your videos on relevant landing pages, including a full transcript, and creating a video sitemap can dramatically increase your chances of appearing in Google’s video results. Additionally, using schema markup helps search engines better understand your video content, which can improve your click-through rate from organic searches.

7. Track and Measure Performance Metrics

Track and Measure Performance Metrics

Data is at the heart of every successful video promotion campaign. Beyond standard metrics like views and clicks, businesses should focus on deeper engagement data:

  • Watch time: How long are viewers staying engaged?
  • Completion rate: Are people finishing your videos?
  • Conversion rate: How many viewers take your desired action?
  • View-through conversions: How many customers convert later after seeing your video ad?

Regularly reviewing these insights allows you to fine-tune your creative, adjust targeting, and allocate your ad spend to the highest-performing channels.

8. Localize Your Video Promotion Campaigns

Localize Your Video Promotion Campaigns

If your business serves multiple regions or countries, localized video promotion can greatly increase relevance. Instead of running one global video ad, create localized versions that reflect each region’s language, cultural nuances, and consumer behavior.

Even simple localization—like changing subtitles, adjusting voiceovers, or swapping imagery—can make a huge difference in engagement and improving your video conversion rate. Platforms like YouTube and Facebook Ads allow you to deliver these localized video variations efficiently to segmented audiences.

Deep Dive: Learn more about how to translate your video content into other languages.

9. Integrate Video Promotion into Email and Content Marketing

Integrate Video Promotion into Email and Content Marketing

Video promotion doesn’t only happen on social media or ad platforms. Embedding videos within your email marketing campaigns can increase click-through rates by up to 300%. Adding “video” in the subject line often improves open rates, and including a thumbnail that links to your landing page can drive significant traffic.

Additionally, repurpose your video content into blog posts, animated infographics, and carousel ads to reinforce your brand message across multiple touchpoints. The more integrated your video promotion is within your overall marketing ecosystem, the stronger your results will be.

10. Future Trends to Watch in Video Promotion

Future Trends to Watch in Video Promotion

Looking ahead, several emerging trends are shaping the future of video promotion:

  • Shoppable video ads that allow viewers to purchase directly within the video.
  • AR/VR video experiences that immerse users in your product environment.
  • Personalized video content dynamically generated for each viewer based on behavior or past interactions.
  • Sustainability-focused campaigns, where eco-conscious messaging and production values influence brand perception.

Staying ahead of these innovations will ensure your video promotion strategy remains competitive as technology and consumer habits evolve.

Still have questions about video promotion?

Do you have a question about video promotion that wasn’t addressed in this article? Use this form to send us your question or with a member of our production team.

 

questions

 

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animation portfolio!

Watch our explainer video to learn more about how we can help you create an animated video for your business:

 

Get In Touch About Video Promotion

Schedule a call with our production team to discuss your video promotion needs.

Get a quote for us to create and promote your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your animated video.

contact us

Animated Video Agency FAQ

Table of Contents

Looking to hire an animated video agency to help you create a custom animated video? We receive a lot of questions about how to hire and work with animated video agencies so we created an FAQ to answer your questions.

Contents:

1). What does it cost to make an animated video?

2). How do I hire and work with an animated video agency?

3). How long does it take to make an animated video?

4). How can I save money on my production budget?

Answers to all these questions and more in Video Igniter’s FAQ about Animated Video Agencies!

animated video agency

Examples of Videos You Can Get From Video Igniter’s Video

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio or request access to our demo reels and price sheet to see more examples.

Contact us or schedule a call to start making your video.


Youtube video


Youtube video


Youtube video


Youtube video


Youtube video


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Benefits of working with an animated video agency

 

Script writing + story telling skills

There’s a good chance you’re a great writer and story teller – or maybe there’s someone at your company who is. Creating your own script and storyboard can help you save money on your production budget. But when you’re looking to create an emotional or creative animated video, we recommend partnering up and collaborating with your animated video agency to help craft the narrative and visuals for your story.

animated video agency script

Animated video agencies have worked on hundreds or thousands of animated video projects and they know what works and what doesn’t when using animation as a medium to tell a story. They are able to see the whole production process in their heads and know how to take a sentence from your script and turn it into a key moment in your animated video.

Illustrators that know how to create art for animation

It’s also possible you or someone you know is a talented illustrator. Sometimes it’s possible to work with outside animation artists to create a custom animated video. However, most artists don’t know how to make art that is designed to be animated. Trying to animate art that wasn’t properly created for animation can end up taking more time and money to finish the project. Hiring an animated video agency avoids this issue because their illustration teams know how to design art that is ready to be animated.

Efficient production process

animated video agency production process

Animated video agencies know how to plan and manage their projects so that your content gets produced on time. Some people try to save money on their animated video by producing it themselves. Usually this results in longer production timelines and rework because they don’t know how to properly manage an animated video project. Hiring an animated video agency will ensure your project is produced as efficiently as possible.

Promotion help

animated video agency promotion

It’s not just about creating the video – it’s about how you plan to use it. Many people that create animated videos just post them on their homepage, include the video in an email blast, and call it a day.

If you really want your animated video to deliver on the business objectives it was designed to support, you’re going to need to do more to promote your video. This includes things like using your video for SEO to get search engine users to your site and paid media campaigns to get your animated video in front of your target audience. Animated video agencies regularly offer these services to their clients and can help you promote your animated video once production wraps up.

Video optimization

Animated Video Agency Video Optimization

Did you just post your video and think you were done? Think again! Animated agencies know the playbook to optimize the performance of your video when it goes online. The agency you work with to create your video can help you get your animated video(s) to rank in search engines. They can also help you optimize your video so that more people click play, more people watch your video to the end and more people engage with your CTA (call to action) at the end of your video. For more tips on how to improve the conversion rate of your animated video, check out this article:

Improve Your Animated Video's Conversion Rate Video Igniter Animation

How to find an animated video agency

If you’re interested in hiring a animated video agency, we recommend you:

Learn about their pricing structure.

Ask about their design process.

Ask how many revisions you get – some charge extra for more than 1-2 rounds of edits.

Take a look at their animation portfolio to see if they can do the type of work you want for your video.

animated video agency portfolio

Additional resources to help you find and hire an animated video agency

– 9 Things to look for when hiring an animated video agency.

– How do you outsource an animated video project?

– What goes into production cost of an animated video?

How do you hire an animator?

– What’s it like working with a 2D animation studio?

– What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?

– What is Video Igniter Animation?

– Need your video fast? Learn about rush delivery.’

– Pros and Cons of Different Animation Styles

Places to Find a Video Animator Online

Video Igniter

Fiverr

Craigslist

Linkedin

How to work with an animated video agency

Now that you know where to find an animated video agency for your project, here’s an overview of the production process so that you have an idea of what’s involved at every stage of production:

Questionnaire

animated video agency questionnaire

Production kicks off with a questionnaire to better understand your project and goals. This is also the time you want to articulate what key talking points need to be included in your video. It’s also helpful to include information about your target audience. This way, your animation studio will know how to present the narrative in your animated video so that it speaks to your target audience in the way they’re used to communicating.

Script

animated video agency script

Download Video Igniter’s Free Script Writing Template

Your animated video agency will review your answers to the questionnaire and use that information to create the first draft of your script. If you love the script as-is, mark it as approved so production can continue forward. Otherwise, share your revision notes with your animation studio and they will incorporate your edits and send you a 2nd draft for you to review.

Storyboard

animated video agency storyboard

Download Video Igniter’s Free Storyboard Template

The storyboard is like the blueprint for your animated video. Animation studios create storyboards for animated videos because they act as instructions for the illustrators and animators so they know what they are supposed to create. It’s also important for you to sign off and approve all the details that are included in the storyboard. If you love the storyboard as-is, approve it for production. Otherwise, share detailed feedback with your animated video agency. You want all the ideas in your storyboard to delight your target audience and now is the time to figure out what those visual ideas are going to be. Be sure to include include enough detailed information so that the illustrators and animators don’t need to halt production to ask any questions about what they are supposed to be making.

VoiceOver

voiceover

Now that your script and storyboard are locked in, your animated video agency can help record the voiceover for your video. They’ll start by recording auditions from several voiceover artists. You will get a chance to review them and select your favorite narrator(s). Then, they’ll get the full voiceover recorded. You will get an opportunity to review it and request edits before approving the recording for production.

Soundtrack

animated video agency soundtrack

Your animated video agency will also select some soundtracks that will enhance the presentation of your video. Let them know which soundtrack you like best so they can acquire the rights to use the music in your video. If you can’t decide which soundtrack you like best, let the animation studio know and they can help you preview the options when the first draft of your animated video is ready to review.

Illustrations

animated video agency illustrations

Creating the art for your animated video starts with making concept art. Concept art is developed so that the client can review and refine an example of the visual style for their animated video before the animated video agency creates all the illustrations for your video. The art director will review your branding and style references. Then they will take a key scene from your video and use it to develop one or more pieces of concept art.

animated video agency concept art

Let the art team know which style you like best and if you want them to make any changes to your favorite visual style.

Once the concept art is approved, it’s time to create all the illustrations. You will get an opportunity to review the art and request edits before approving it for production.

Animation

animated video agency animation

Now that everything has been signed off (script, storyboard, voiceover, soundtrack & illustrations), it’s time to animate your video! Animation takes about one week for each 60 seconds of content your animation agency is making.

When the first draft of your animated video is ready, review it with your internal team and members of your target audience (if available). Collect everyone’s feedback and send it to your animated video agency so they can incorporate your edits and render the final draft of your video.

Production Deep Dive

For a deeper dive on the production process and to learn how long each stage of the production process takes, check out this companion article:

Understanding The Animation Production Workflow How To Turn Your Idea Into A Custom Animated Video Igniter Animation

What does it cost to work with an animated video agency

Animated video agencies are more expensive to work with than freelancers. They’re usually set up with larger teams that can take on larger projects (+5 minutes long). As such, expect to spend a minimum of several thousand dollars to create a 60 second custom animated video.

You can request access Video Igniter’s newest price sheet here.

How long does it take an animated video agency to create a video?

Depends on the length and style of your animated video. A 1-2 minute 2D animated video can be produced in 3-8 weeks. 3D animated videos take 2-4x as much time to produce. If you’re making a video over 5 minutes long, get in touch with your animated video agency to figure out how to get your animated video produced on time.

hire an animated video agency

Talk with your animated video agency to see how long it will take to produce your video.

Is it possible to speed up production for my animated video?

Yes, rush delivery animation is available!

How can I save money on my animated video budget?

Be your own scriptwriter

You can save hundreds-thousands of dollars off your production budget by writing your own script. Check out all our scriptwriting resources here.

animated video agency scriptwriting

Make your storyboard

You can save additional hundreds or thousands of dollars off your production budget by creating the storyboard yourself. Take a look at our storyboard template and storyboard creation guide here.

Bonus tips for building a great storyboard here.

animated video agency create storyboard

Record your own voiceover

You can record your own professional quality voiceover at home for free! Check out 1:31 in this video about voiceovers to see how you can do it without buying any expensive software or a professional setup.

Use stock assets

Your video doesn’t need to be 100% custom made. Sometimes stock assets can be used to slightly decrease your visual production budget. You could use:

  • text
  • stock images
  • stock videos
  • clip art
  • pre-made 3D models
  • icons

animated video agency stock icons

Cheap (or free) clip art, icons, fonts, stock images and videos are available on sites like: MixkitTheNounProjectGoogle Font Library and Envato Elements.

Use free music

To save $10-$300+ on your production budget, consider using free legal music available from these sites:

Incompetech

Facebook Sound Collection

Understanding the Role of an Animated Video Agency in Modern Marketing

Understanding the Role of an Animated Video Agency in Modern Marketing

Animated video production has become one of the most powerful tools in modern digital marketing. A professional animated video agency doesn’t just create visuals—it helps brands translate complex ideas into engaging, easy-to-understand stories. Whether it’s an explainer video, a product demo, or a brand awareness campaign, agencies that specialize in animated video production know how to connect creativity with measurable business goals.

Unlike freelancers or generalist production companies, animated video agencies are built around a full-stack creative process. They bring together writers, designers, illustrators, animators, producers, and marketing strategists who collaborate to make your message clear, memorable, and visually distinct. This team-based approach ensures every element of the animation—from script to motion design—serves a strategic purpose.

By investing in professional animated video production, companies can boost audience engagement, improve online visibility, and generate more qualified leads. Search engines also favor video content, so optimized animated videos can help your website rank higher on Google and YouTube for relevant keywords.

Types of Animated Video Production Services Offered by Agencies

Types of Animated Video Production Services Offered by Agencies

A top-tier animated video agency typically offers a variety of animated video production services tailored to different marketing goals. These may include:

  • Explainer Videos: Perfect for startups and tech companies that need to simplify complex products or services.
  • Product Videos: Highlight features, benefits, and use cases in a visually engaging way.
  • Animated Commercials: Ideal for advertising campaigns on TV, YouTube, or social media.
  • Corporate Videos: Communicate brand values, internal messages, or training content.
  • Educational Videos: Used by eLearning platforms and nonprofits to teach or inform.
  • Social Media Animations: Short-form animations designed to capture attention quickly on platforms like TikTok, Instagram, and LinkedIn.
  • Animated Video Series: Multi-episode campaigns that tell a larger brand story over time.

When choosing an agency, it’s essential to confirm that their animated video production capabilities align with your marketing goals. Some agencies specialize in one style—such as motion graphics or 3D animation—while others can execute multiple formats depending on your needs.

The Strategic Benefits of Animated Video Production

The Strategic Benefits of Animated Video Production

While animation is often seen as a creative art form, professional animated video production is highly strategic. Here’s how it can help your brand grow:

  1. Better Brand Recall: Viewers retain up to 95% of a message when they watch it in a video, compared to only 10% when reading text. Animation helps ensure your brand story sticks.
  2. Increased Conversion Rates: Studies show that adding an animated video to your landing page can boost conversions by 80% or more.
  3. Scalability: Once created, an animated video can be repurposed for multiple platforms—social ads, email campaigns, trade shows, and more.
  4. Global Appeal: Animation transcends language and culture, making it easier to communicate your message internationally.
  5. Long-Term Value: Unlike live-action videos that can age quickly, animated videos stay relevant longer with simple updates to text or graphics.

By incorporating animated video production into your marketing strategy, your brand can achieve both creative impact and consistent ROI.

How Animated Video Agencies Manage Large-Scale Production

How Animated Video Agencies Manage Large-Scale Production

For companies producing multiple videos or a large campaign, an animated video agency provides essential project management structure. Agencies use specialized production pipelines that break down complex projects into manageable phases: concepting, scripting, storyboarding, design, animation, and quality control.

A dedicated animation project manager ensures that deadlines, revisions, and creative feedback are handled efficiently. This not only helps maintain quality control but also keeps costs predictable. Agencies often use collaborative software—like Frame.io, Trello, or Notion—to centralize feedback and streamline communication between clients and the production team.

When you’re comparing animated video production companies, ask about their project management process. A well-organized workflow is often what separates professional results from mediocre ones.

Choosing Between 2D and 3D Animated Video Production

Choosing Between 2D and 3D Animated Video Production

One of the first creative decisions you’ll make with your animated video agency is whether to produce your video in 2D or 3D. Each has unique benefits:

  • 2D Animation: Uses flat illustrations and motion graphics. It’s more cost-effective and ideal for explainer videos, social media ads, and educational content.
  • 3D Animation: Offers realistic depth, movement, and lighting. It’s better suited for product demos, architectural visualizations, and cinematic brand stories.

A hybrid approach—combining 2D and 3D animation—is becoming increasingly popular in modern animated video production, giving brands the best of both worlds: affordability, creativity, and visual sophistication.

Common Mistakes to Avoid When Working With An Animated Video Agency

Common Mistakes to Avoid When Working With An Animated Video Agency

Even with the best intentions, many businesses make simple mistakes that slow down production or weaken the final video. Here are a few to watch out for:

  • Skipping the Strategy Stage: Jumping straight into animation without a clear purpose can lead to off-message videos.
  • Changing the Script Mid-Production: Altering your script after the storyboard phase can add unnecessary delays and costs.
  • Ignoring Brand Consistency: Make sure your animated video production aligns with your brand’s colors, tone, and messaging.
  • Neglecting Call-to-Action Clarity: Every animated video should clearly direct viewers to the next step—subscribe, visit, buy, or learn more.

Working with a professional animated video agency helps prevent these pitfalls by guiding you through each stage of production with experience and precision.

Final Thoughts: Why Partnering With an Animated Video Agency Matters

Why Partnering With an Animated Video Agency Matters

In today’s digital-first world, animated video production is more than just a creative asset—it’s a competitive advantage. The best animated video agencies don’t just make things move; they make ideas resonate. They blend artistry, marketing strategy, and storytelling to help brands of all sizes stand out and succeed online.

Whether you need a 15-second social ad or a full-length animated explainer, a skilled animated video agency like Video Igniter can bring your vision to life—on time, on brand, and optimized for performance.

Questions about Animated Video Agencies?

questions

Do you have any questions about hiring or working with an animated video agency that wasn’t answered in this FAQ? Use this form to contact us. We’ll send you an answer and add the Q+A to this FAQ.

What is Video Igniter?

Video Igniter provides animated video production services online. We’ve modernized the experience of creating an animated video to help you create custom content fast. Our production process also helps you save money on your animation production costs.  We do 99% of the work for you. All you need to do is:

1). Tell us what you want us to create

2). Review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

animated video agency team

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to work with our animation team to create  any kind of animated video you can imagine!

Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production – including helping you develop your script and storyboard (if you haven’t already created them yourself!)

Video Igniter Animated Video Agency Explainer Video


Youtube video


Why hire Video Igniter to be your animated video agency?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animation or 3D animated video you can imagine.

Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Animated Video Agency Demo Reel


 

Animated Video Agency Stories and Testimonials

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

animated video agency testimonials

Get in touch about working with our animated video agency

Schedule a call to discuss your animated video.

Get a quote for your video.

Request access to our newest price sheet.

Create your Video Igniter account

Fill out a questionnaire about your animated video project.

contact us

 

To learn more about Video Igniter’s Animated Video Agency offering, check out Video Igniter’s profile page on DesignRush.

Animated Video Production FAQ

Welcome to Video Igniter’s comprehensive FAQ about animated video production. If you have a question about animated video production, odds are we have an answer for you right here!

The animated video production FAQ answers popular questions like:

1). How to make an animated video?

2). What does animated video production cost?

3). How long does it take to make an animated video?

4). Where can I find a producer for my animated video?

5). How can I save money on my animated video production budget?

Answers to all these questions and so much more! Let’s dive in.

animated video production

Examples Of Animated Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How much does animated video production cost?

TL;DR: there’s a wide range and you get what you pay for.

It’s possible to find animators that will make a 60 second video for under $500. You can also spend millions on an single minute of animation. But what is a realistic budget for animated video production and what factors change the cost? The average cost to make a 60 second animated video is between $1,500-$5,000 for 2D animation. 3D animation costs 3-5x more.

animated video production cost

The cost of animated video production is determined by factors like:

  • How long is the video?
  • How much time is there to create the video?
  • Who is creating the script and the storyboard?
  • What kind of visual style will be used?

Animated Video Length

The longer your video, the more illustrators and animators that’ll be needed to complete production on your animated video in a reasonable amount of time.

animated video production length

Animated Video Production Timeline

How much time is available to complete production of your animated video? It takes 3-8 weeks to create a 1-2 minute animated video. If you need your video fast, a rush delivery budget increase may be needed to get additional animators, designers and project managers involved to expedite production. Rush delivery animation can add +10%-50% to your existing project budget.

Pre-Production (Script + Storyboard)

animated video production pre production

Writing the script and storyboard for your animated video can save you $1,000 or more! If you are hiring a video animator or Video Igniter Animation, we can help you develop your idea into a script and then turn it into a storyboard.

Creating your own script and storyboard can also save you extra time if you have quick internal review cycles. Thinking of giving it a shot and making your own? Check out our free scriptwriting template and resources and download our free storyboard template.

animated video production script template

Animated Video Visual Style

The visual style of your project has a big impact on your animated video production budget. Simple 2D animations can be produced for under $4,500/minute. Fancier, detailed frame by frame animation and 3D animation costs more to produce. Contact us to get a custom quote.

Trying to figure out the right visual style? Check out this companion article:

How To Pick The Right Visual Style For Your Animated Explainer Video

VoiceOver & Soundtrack

VoiceOvers and soundtracks are usually built into the cost of animated video production. However, if you’re looking to save money on your production cost, you can record your own voiceover for free and download free legal music from these sites: Facebook Sound Collection & Incompetech.

Where can I find a good animated video production company?

Video Igniter Animation is an animated video production company – if you want to read more about us, check out this article about our animated video service or visit our homepage.

But enough about us. If you’re looking for more options, check out Fiverr, Freelancer, Linkedin.com/Jobs and Craigslist to find other animated video production companies and freelancers.

What is the animated video production process like?

After you’ve hired someone to help with your animated video production project, there are seven phases of production to go through to get the idea in your head turned into a custom animated video.

1). Questionnaire

animated video production questionnaire

Production kicks off with a questionnaire to learn about what information you want to convey in your video. It gives you an opportunity to talk about your target audience and how this video will help them learn or understand something new. It also give you an opportunity to talk about the visual ideas you want to show and share examples of the visual style(s) you’d like to use to create your video.

2). Script

animated video production script

Download Video Igniter’s Free Script Writing Template

The next step of the animated video production process is writing the script. The script is the skeleton for your entire project. Whether you’re writing it or your animated video production partner is, make sure that your script includes all your main talking points. Ensure they are easy to understand by members of your target audience before approving the script.

3). Storyboard

After the script is approved, it’s time to create your storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators and animators what to create. Before you approve the storyboard for production, you want to make sure that all the important details are documented in your storyboard.

animated video production storyboard

Download Video Igniter’s Free Storyboard Template

If the illustrators and animators making your video only had this document and no other information, would they be able to create your entire animated video? If the answer is no, then you need to add more information to the storyboard.

4). VoiceOver

Now that the script and storyboard are locked in the next step of the animated video production process is to get the voiceover(s) recorded. It’s important to get the voiceovers recorded and approved before the illustrations are approved because it is difficult to animate without a voiceover. The voiceover is used to set the timing and pacing of the animation. Without the voiceover, the animators will be wasting their time because they can’t get the visuals to move in sync with the timing of the voiceover.

voiceover

Procuring a voiceover happens in two phases. First, your video production partner will audition several voiceover artists and share the auditions with you so you can hear how they sound. Let your producer know which one you like best and then they will coach the voiceover talent through the full recording – ensuring they pronounce things properly, with the right energy and timing.

You will get an opportunity to review the full voiceover and request revisions before approving the voiceover for production.

5). Soundtrack

Your animated video production partner will also identify several soundtracks that will enhance the mood and presentation of your animated video. Give them a listen and tell your producer which soundtrack you like best so that they can secure the license to use the soundtrack in your video.

soundtrack

6). Illustration

Once the storyboard is approved, the art team begins process of creating the illustrations for your animated video. First, they will review your storyboard, your branding and any style references you provided. Then, they will select a key scene from your storyboard and develop one or more pieces of custom concept art for that scene.

animated video production illustrations

Review the concepts and let the art director know how you feel about the concept(s). From there, they will refine your favorite concept until you love it. Then, they will create all of the illustrations for your animated video and give you a chance to requst revisions before approving the art for production.

7). Animation

animated video production animator

Now that everything is approved, it’s time to animate! The animation production process itself takes about one week to animate one minute of video for 2D animation. 3D animated videos take 2-4x longer to produce. When the first draft is ready, review it with your internal team and members of your target audience (if available). Collect everyone’s feedback and share it with your animated video production partner to incorporate the edits and render out the final draft.

How long does it take to make an animated video?

It takes about 3-8 weeks to create a 1-2 minute 2D animated video. 3D animated videos and frame by frame animations require more time to produce. If you need a estimate on your production timeline, contact us with details of your project and we’ll prepare a production plan for your project.

animated video production schedule

How can I speed up the animated video production process?

Yes! We offer rush delivery animation to speed up the animated video production process. Contact us with details about your project and we’ll help you figure out rush delivery pricing to get your project produced on time.

Rush Delivery Animation Available

What styles of animated video production do you offer?

We offer 2D, 3D and frame by frame animation. If you can imagine it and it doesn’t require a film crew, we can make it!

Why Invest in Professional Animated Video Production?

Why Invest in Professional Animated Video Production

When you invest in professional animated video production, you’re doing more than just creating a video — you’re creating a powerful communication asset that can drive awareness, engagement, and conversion. Animation allows you to explain complex ideas in an easy-to-understand way, using visuals that capture attention and emotion.

Animated videos are proven to increase viewer retention compared to static visuals or text-based content. According to marketing studies, viewers retain up to 95% of a message when it’s delivered in a video format compared to only 10% when reading it as text. That’s why more brands — from startups to Fortune 500 companies — are turning to animated video production to communicate their value clearly and memorably.

Professional studios like Video Igniter handle every part of the process — from script development to illustration, animation, and sound design — ensuring your final video aligns perfectly with your brand’s goals and visual identity. A professional touch also means cleaner transitions, smoother animation, and better storytelling that connects with your audience.

Benefits of Animated Video Production for Business Growth

Benefits of Animated Video Production for Business Growth

Animated video production offers a wide range of business benefits, especially for marketing and brand communication. Here are some of the biggest advantages:

1. Stronger Brand Identity
Custom animated videos allow you to express your brand personality through color, tone, and motion. Every design element can be tailored to your company’s unique look and feel, reinforcing your identity across digital platforms.

2. Simplifying Complex Topics
Animation is ideal for breaking down complex ideas — whether you’re explaining a new technology, product, or service. With animation, you can use metaphors, diagrams, and storytelling techniques that make abstract ideas tangible.

3. Increased Engagement
Animated videos are far more likely to be shared on social media, helping brands increase organic reach. Platforms like YouTube, LinkedIn, and Instagram favor video content in their algorithms, making animated video production an effective way to boost visibility.

4. Better Conversion Rates
Landing pages featuring an explainer or animated demo video can boost conversion rates by up to 80%. When customers clearly understand what you offer, they’re more likely to take action.

5. Long-Term ROI
Unlike live-action footage, animated assets don’t become outdated due to wardrobe, fashion, or location changes. You can easily update or repurpose animations in future campaigns, giving your investment a long lifespan.

Types of Animated Video Production Services

Types of Animated Video Production Services

While most people associate animation with explainer videos, the world of animated video production includes a wide variety of formats and styles. Understanding your options helps you choose the right kind of animation for your project.

1. Explainer Videos
These short, engaging videos are perfect for explaining products, services, or processes. They often combine narration, text on screen, and animated characters to make complex ideas clear and entertaining.

2. Product Demos
Animated product videos are great for showing how something works without needing a camera crew. They’re especially useful for apps, software tools, and tech hardware that benefit from visual demonstrations.

3. Educational & Training Videos
Animation can turn dry internal training content into engaging learning experiences. Complex procedures or compliance topics become easy to follow and more memorable when explained visually.

4. Brand Videos
Brand videos help communicate your company’s story, mission, and values. Through custom animated video production, you can build emotional connections and inspire loyalty in your target audience.

5. Social Media Animations
Short animated clips are powerful tools for social media advertising and engagement. Motion graphics and looping GIFs can grab attention within seconds and drive clicks.

6. 3D Animation & Product Visualization
For companies in tech, architecture, or manufacturing, 3D animated video production offers photorealistic renders and immersive visuals that help customers visualize products before they exist.

Key Trends in Animated Video Production

Key Trends in Animated Video Production

The animated video production industry is evolving rapidly thanks to advances in technology and shifting audience expectations. Staying on top of these trends helps businesses produce videos that feel fresh and relevant:

1. AI-Assisted Animation
AI tools are now streamlining parts of the animation process, helping studios speed up rendering, lip-syncing, and scene composition. However, human creativity remains essential for storytelling and design.

2. 3D and Hybrid Animation
Mixing 2D and 3D elements can create dynamic visuals that stand out. Hybrid animation styles are becoming more popular in product explainers, commercials, and educational content.

3. Interactive Animated Videos
Interactive video technology allows viewers to make choices or explore different story paths, increasing engagement. This is especially useful for eLearning and sales presentations.

4. Motion Graphics for Data Visualization
Animated infographics and kinetic typography make statistics and data-driven insights easier to digest. Brands are using motion graphics to turn numbers into compelling visual stories.

5. Personalized Animated Content
Marketers are now using animated video production to create personalized video messages for customers, boosting click-through and conversion rates in email campaigns.

How to Plan an Animated Video Production Strategy

How to Plan an Animated Video Production Strategy

Before jumping into production, it’s important to think strategically about how your animated video will be used and measured. A well-planned approach ensures your video achieves its goals and reaches the right audience.

1. Define Your Objective
Decide whether your animated video is meant to explain, educate, sell, or entertain. The objective will shape your script, tone, and visual style.

2. Know Your Audience
Consider the demographics, pain points, and viewing habits of your audience. A startup’s explainer video might use humor and bold colors, while a financial firm’s animation might focus on trust and clarity.

3. Craft a Distribution Plan
Where will your video live — your website, YouTube, email campaigns, or social ads? Optimizing your animated video production for multiple platforms helps maximize visibility.

4. Measure Performance
Use analytics to track engagement metrics such as view rate, watch time, and conversions. These insights will help refine future animations for better ROI.

Common Mistakes to Avoid in Animated Video Production

Common Mistakes to Avoid in Animated Video Production

Even the best ideas can fall flat if key steps are overlooked during production. Here are some mistakes to avoid:

1. Skipping Pre-Production
Jumping straight into animation without a clear script or storyboard often leads to confusion, delays, and extra costs. Pre-production planning saves time and money.

2. Overloading the Script
Too much information can overwhelm viewers. Keep your message focused and concise — ideally one clear idea per video.

3. Ignoring Branding Guidelines
Your video should look and feel like your brand. Be sure your animated video production company uses your official color palette, fonts, and logo correctly.

4. Forgetting About Sound Design
High-quality voiceovers, music, and sound effects elevate your animation. Poor audio quality can make even the best visuals feel unprofessional.

5. Neglecting Distribution
A great video won’t deliver results if no one sees it. Include promotion and syndication as part of your animated video production strategy.

How to Get the Most Value from Your Animated Video Production Partner

How to Get the Most Value from Your Animated Video Production Partner

When working with a studio like Video Igniter, communication and collaboration are key. Provide detailed feedback at each stage of production — from concept art to final animation — to ensure your vision comes to life exactly as you imagined it.

Ask your production team for reusable assets, such as individual animations or character files, so you can repurpose them in future campaigns. This can dramatically increase the long-term value of your investment in animated video production.

Final Thoughts

Animated video production is one of the most versatile and effective tools available for modern brands. Whether you’re launching a new product, onboarding customers, or building brand awareness, animation allows you to express your message in a visually compelling and emotionally resonant way.

When you’re ready to bring your ideas to life, Video Igniter can handle every step of the process — from concept to completion — ensuring your animated video looks amazing, performs well, and helps your brand stand out.

Still have questions about animated video production?

Do you have a question about animated video production that wasn’t answered in this FAQ? Contact us with your question. We’ll follow up via email with an answer and we’ll post the question and answer on this FAQ.

questions

Looking for help with animated video production? Hire Video Igniter!

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Animated Video Production Demo Reel

 

Animated Video Production Success Stories And Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

testimonials

Hire Video Igniter For Your Animated Video Production Project

Schedule a call to discuss your animated video project with our team.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start producing your animated video.

contact us

What is Video Igniter?

Youtube video

How To Syndicate Your Animated Video Online

Table of Contents

If you want to learn how to syndicate your animated video to get more eyeballs on it, this resource breaks down the different platforms you can use. We’ll explain which platforms are best for different use cases. We’ll talk about different tools that you can use to help automate the syndication of your animated videos.

syndicate your animated video

Why syndicate your animated videos?

It’s not just about racking up the most views for your videos. It’s about getting the right views on your videos. If you run a waste management plant, Snapchat is not the right platform for you.

Syndicating your videos increases the odds that the right people will see your video and get intrigued enough to check out your website and your social media. If you just post your video on your website and your email list, you’re only reaching people who already know what you do.

When you syndicate your animated videos to video hosting sites like YouTube and Vimeo, you increase the odds of the platform recommending your videos to other people interested what you’re talking about.

syndicate animated social media content

When you syndicate your animated videos to social media platforms like Instagram, TikTok, SnapChat, Twitter, Facebook and Linkedin, you increase the odds of people outside your network seeing your content and sharing it to dramatically increase the number of people exposed to your marketing content.

We recommend syndicating your animated videos to video hosting sites and social media platforms to maximize your total potential reach. But don’t use a shotgun approach and post on every service. Focus your efforts on the social media apps and video hosting sites that your target audience actually watches.

How to syndicate animated videos online

 

Manual Syndication
how to syndicate animated videos online

You can syndicate your animated videos by manually uploading them to the various video hosting and social media sites out there. But that takes up a lot of time. In addition to uploading the file, you also need to:

  • Pick out or upload a thumbnail
  • Add a description
  • Research and add hash tags
  • (optional) Add subtitles.

Automated Syndication

automated animated video syndication

It takes a lot of time to manually add all that content when you’re individually uploading your animated videos to different sites and apps. In order to get around this, you can use software tools to upload your animated videos once and select which sites you want to post the videos to. You can schedule multiple videos to get posted at different days and times and you can fill in the description and hashtags once and have them applied to all your posts.

Partnership Syndication
animated video syndication partnership

One of the best forms of syndication is a partnership you have with another publication that caters to your target market. Publications are always looking for fresh visual content. If you produce educational content that isn’t overtly a sales pitch in disguise, sites are more likely to be interested in regularly posting your content. Reach out to digital publications, connect with their editors and let them know what unique perspectives and expertise you can share with their audience through syndicating your animated videos on their website.

Lists of platforms to syndicate your animated videos on


where to syndicate your animated videos

Video hosting sites and social media platforms to syndicate your animated video on if you have a B2C audience:

  • Instagram
  • TikTok
  • YouTube
  • SnapChat
  • Reddit
  • Twitter

Social media platforms and video hosting sites to syndicate your animated video on if you have a B2B audience:

  • YouTube
  • Linkedin
  • Reddit
  • Twitter

Websites and social media platforms to syndicate your animated video on if your audience is under 30:

  • Instagram
  • SnapChat
  • TikTok
  • Reddit
  • YouTube

Sites and social media platforms to syndicate your animated video on if your audience is over 30:

  • YouTube
  • Linkedin

Social media platforms to syndicate on if your animated videos are vertical (instead of horizontal):

  • SnapChat
  • TikTok
  • YouTube Shorts
  • Instagram Reels

Sites and social media platforms to syndicate your animated videos if they are educational:

  • YouTube
  • Vimeo
  • Linkedin
  • Reddit

Sites and social media platforms to syndicate your animated videos on if they are entertaining:

  • Instagram
  • TikTok
  • YouTube
  • Reddit
  • Facebook

Tools to syndicate your animated videos

If you’re looking for tools to syndicate your animated videos, check out Buffer and Hootsuite.

hootsuite animated video content syndication

Both services enable you to schedule and syndicate your animated videos to multiple sites. Buffer is mostly meant for scheduling posts. Hootsuite includes these features and additional features to help you monitor and engage with your brand’s social media activity.

Buffer animated video content syndication

Buffer currently offers a free tier that enables you to schedule up to 10 posts at a time for 3 of your social media channels.

Advanced Strategies to Syndicate Animated Video Content Effectively

When you syndicate animated video content, the goal isn’t just to upload your video everywhere—it’s to create a coordinated publishing strategy that amplifies reach, engagement, and conversions. Successful syndication requires consistency, analytics, and strategic repurposing. Here are some next-level strategies to help your business syndicate animated videos more effectively.

1. Develop a Cross-Platform Syndication Plan

Advanced Strategies to Syndicate Animated Video Content Effectively

Before you syndicate animated video content, define your distribution strategy across multiple channels. Every platform has a unique audience and algorithm, so tailor your message accordingly. For example, you might post the full version of your animated video on YouTube, a 30-second teaser on Instagram Reels, and a silent, captioned version on LinkedIn.

Cross-platform syndication helps build a consistent brand story while maximizing impressions across different viewer demographics. When planning your syndication strategy, consider these three things:

  • Format: Resize your video for vertical or horizontal playback.
  • Timing: Post during each platform’s peak engagement times.
  • Tone: Adjust captions or titles to match the platform’s culture (e.g., professional for LinkedIn, conversational for TikTok).

2. Repurpose and Repackage Your Animated Videos

Repurpose and Repackage Your Animated Videos

One of the smartest ways to syndicate animated videos is by repurposing your content. Instead of simply reposting the same video, break it into bite-sized clips, GIFs, or motion graphics to extend its reach.

Here are creative ways to repurpose your animated video content:

  • Cut your 2-minute explainer video into five 20-second social clips.
  • Create looped GIFs of key visuals for Twitter and email campaigns.
  • Add subtitles and upload short clips as YouTube Shorts or TikTok videos.
  • Turn a series of animated videos into a compilation or educational playlist.
  • Extract still frames from your animation to use in blog headers, thumbnails, or social posts.

Repurposing ensures your animated content continues generating value across multiple marketing touchpoints without needing to start from scratch.

Syndicate Animated Video Content for SEO Benefits

Syndicate Animated Video Content for SEO Benefits

Video syndication isn’t only about social media reach—it also strengthens your brand’s search visibility. When you syndicate animated videos to multiple sites with backlinks to your website, you increase your domain authority and improve SEO rankings.

Optimize Each Syndicated Post for Search Engines

Optimize Each Syndicated Post for Search Engines

When uploading your video, make sure to:

  • Use keyword-rich titles and descriptions – include your main keywords in the title and description.
  • Include transcripts or captions to help search engines index your video.
  • Add UTM tracking links in your video description so you can monitor which syndication sources drive the most traffic.
  • Create custom thumbnails that visually reinforce your brand.
  • Add call-to-action overlays linking to your landing pages or demo requests.

Even though each platform hosts your video, those metadata details create SEO signals that point back to your brand.

Timing and Frequency: When to Syndicate Animated Videos

When to Syndicate Animated Videos

Another overlooked factor in syndication success is timing. Different platforms have different peak engagement hours and frequency thresholds. Posting too often can lead to diminishing returns, while posting too little reduces visibility.

As a general rule:

  • YouTube: 1–2 uploads per week is optimal for consistent growth.
  • LinkedIn: Post 2–3 times per week during weekday business hours.
  • Instagram Reels & TikTok: Daily or every other day maintains high algorithmic momentum.
  • Twitter: Syndicate short animated clips 3–5 times per week with varied captions or hashtags.

Use built-in analytics or tools like Buffer and Hootsuite to schedule and test different posting times. Then, analyze engagement patterns and refine your schedule accordingly.

Tracking the Results of Your Animated Video Syndication

Tracking the Results of Your Animated Video Syndication

If you syndicate animated video content but don’t track the outcomes, you’re missing out on valuable insights. Analytics help you identify which platforms perform best so you can prioritize your efforts.

Key metrics to track include:

  • Impressions & views: Measure reach across platforms.
  • Engagement rate: Track likes, comments, and shares.
  • View duration: See how long people watch before dropping off.
  • Referral traffic: Use UTM links to see how many visitors come to your site from each platform.
  • Conversion rate: Determine how many viewers complete desired actions like signing up or requesting a quote.

Tools like YouTube Studio, Meta Business Suite, and LinkedIn Analytics provide detailed insights into audience behavior. Combine that with Google Analytics to connect viewership data to website conversions for a complete performance picture.

Collaborate With Partners to Syndicate Animated Video Content

Collaborate With Partners to Syndicate Animated Video Content

Collaboration is a powerful way to syndicate animated videos beyond your own channels. Partner with businesses, influencers, or publishers that share your target audience.

For example, a financial software company might team up with an accounting education site to syndicate animated explainer videos about money management. In exchange, both parties gain exposure to new audiences.

Partnership syndication can include:

  • Guest content exchanges: Publish your video on their platform and feature their video on yours.
  • Influencer reposting: Work with creators who share your video with their followers.
  • Joint campaigns: Produce a co-branded animated video that benefits both brands.

These partnerships expand your reach while establishing credibility through trusted associations.

How to Build a Sustainable Syndication Workflow

How to Build a Sustainable Syndication Workflow

To consistently syndicate animated videos at scale, build a repeatable workflow that keeps your content pipeline moving.

  1. Create a syndication checklist for every video release.
  2. Set up scheduling templates in your automation tools for each platform.
  3. Maintain a content library with various video formats (square, vertical, horizontal) for quick uploads.
  4. Use AI-powered tagging tools to generate relevant hashtags and SEO descriptions automatically.
  5. Regularly audit your syndicated channels to remove outdated or duplicate uploads.

A sustainable workflow ensures you don’t just syndicate animated video content once—you maintain a long-term presence across all relevant channels.

Common Mistakes to Avoid When You Syndicate Animated Videos

Common Mistakes to Avoid

Even experienced marketers make mistakes when syndicating animated video content. Avoid these pitfalls to maximize your results:

  • Posting without context: Always add captions or short descriptions to explain your video’s value.
  • Ignoring platform-specific requirements: Each site has its own ideal dimensions, lengths, and compression settings.
  • Failing to engage: Don’t just post and disappear—reply to comments and interact with your audience.
  • Neglecting analytics: Without tracking, you won’t know which syndication efforts are worth repeating.
  • Duplicate metadata: Avoid using the same exact title and description on every platform; minor variations help each post rank better.

By addressing these common issues, your syndicated animated videos will perform better and stay relevant longer.

Final Thoughts: Turning Syndicated Animated Videos Into Long-Term Assets

Long-Term Assets

When you syndicate animated videos strategically, they become more than just marketing content—they become long-term digital assets that continue to attract, educate, and convert viewers over time.

A single animated video can generate thousands of views, backlinks, and leads if it’s properly optimized and syndicated across the right platforms. Whether you handle the process manually or use automation tools, consistent syndication helps your brand stay visible in a crowded digital landscape.

If you’re ready to expand your reach and need help producing high-quality animated videos for syndication, Video Igniter can help. Our team can script, design, and animate videos specifically tailored for cross-platform distribution—making it easier for your business to syndicate animated video content that gets results.

Still have questions about animated video syndication?

Do you have a question about syndicating animated video content that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

questions

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animation portfolio!

Watch our explainer video to learn more about how we can help you create an animated ad for your business or check out our demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

testimonials

Get in touch!

Looking for help producing an animated video and or syndicating your animated video so that your target audience sees it? Get in touch – our team is ready to help!

Schedule a call with our team.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start your animated video.

contact us

Video For Business Marketing

Table of Contents

Are you looking into creating a marketing video for your business? At Video Igniter, we get a lot of questions about making animated marketing videos. So we decided to create a comprehensive FAQ to answer all the questions we received to help you create a video for business marketing.

video for business marketing

In this FAQ, we answer questions like:

  • What are the benefits of using an animated video to market your business?
  • How do I create an animated video for my business’s marketing?
  • What does it cost to make a marketing video?
  • How long does it take to make a marketing video?
    + tips to save money on your production budget!

Examples Of Business Marketing Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.







Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Why should I create an animated video to market my business?

To get the ball rolling, what marketing benefits do businesses get from animated marketing videos?

Increased Awareness

Animated videos make use of colorful imagery put in motion to stand out in the Internet’s ocean of text, photo and video-based content. If you want to increase your odds of pausing someone’s social media scrolling to watch your content – we highly recommend creating animated video content.

video for business marketing awareness

Customer Education: Improved Comprehension And Retention

Animated videos make it easier for people to learn and understand new information. The use of animated visual metaphors and stories helps viewers retain the information longer than if they’d watched your CEO yammer at the camera.

Improves Every Stage Of The Marketing Funnel

Animated videos can be used to improve conversions at every phase of your marketing funnel. From awareness, customer education and nurturing through closing sales, animated marketing videos for your business can help improve your bottom line.video for business marketing funnel

How do I maximize the business outcomes of my marketing video?

There are a lot of things you can do to improve the business outcomes of your marketing video. We recommend reviewing the following resources before you start your next video marketing campaign:

video for business marketing impact

How to create a video for business marketing

After you select a producer for your business marketing video, it will take about 3-8 weeks to create a 1-2 minute video. Here’s an overview of what the production workflow looks like:

Questionnaire

Production starts with a questionnaire to understand what talking points need to be included in the marketing video for your business. It’s also an opportunity to explain who your target audience is. This helps the animated video production company understand how to write your script and how to present the key ideas in your marketing video so that they appeal to your target audience.
video for business marketing questionnaire

Script

The production team will review your answers and create the first draft of your video script. A 60-second animated video ends up being about 120-180 words long. It’s not a lot of words so it’s important to be concise.

When you review the script, focus your feedback on the messages being presented. Are they clear? Are they memorable? Will they resonate with your target audience?

If you want to revise the script, send your notes to the production team. Otherwise, let them know it’s approved so they can start working on your storyboard.

Free Download: download our free script writing template.

video for business marketing script template

Download Video Igniter’s Free Script Writing Template

Storyboard

The storyboard is the blueprint for your animated video. It provides instructions for the illustrators and animators so they understand what to create. Each page of your storyboard includes a sentence from your script, a rough mockup of the scene, a list of instructions for the animators and a list of assets that are needed to create the scene.

video for business marketing storyboard

Download Video Igniter’s Free Storyboard Template

When you’re making an animated video for business marking, it’s important to focus your feedback on the visual ideas that are being considered for each part of your script. Do the visual concepts make sense? Will your target audience appreciate them? Do they help make your message memorable?

If you love the storyboard as-is, let the production team know so production can move forward. Otherwise, send them your notes to let them know what parts you want to change.

Free Download: download our free storyboard template.

VoiceOver

Your production team will procure voiceover auditions for you to review. Let them know which one you prefer. If you aren’t a fan of any of the options, let them know why so they can record new auditions for you to consider.

voiceover

The production team will oversee the voiceover recording and coach the VO artist through the pronunciation, pacing and energy of the recording. You get an opportunity to review the full recording and request edits before approving the voiceover for production.

Soundtrack

soundtrack

Adding a soundtrack will enhance the presentation for your animated business marketing video. Your production team will select some stock soundtracks for you to review. Let them know if you love one of the options. If you’re not a fan, let them know why so they can select better options.

Can’t decide which soundtrack is your favorite? Let the production team know and they will help you preview your favorite options when the first draft of the marketing video is ready to review.

Illustrations

Colorful eye candy visuals will help set your business marketing video up for success! The illustration process starts after your storyboard is approved. The art director will review your visual style references and brand guidelines. Then they will select a key scene from your storyboard and design custom illustration(s) of that scene using one or more unique animated visual styles.

video for business marketing concept art

Share your feedback with the production team. If you love one of the concepts as-is, the art team will use that as a style reference and make the rest of the art look like that.

Suppose you like multiple concepts…. you could let the production team know what you like about each of the different concepts and have them combine the best parts into a new piece of concept art.

Not a fan of any of the concepts? Let the production team know why and they will develop new concept art for you to review.

After all the illustrations have been created, give them a detailed review and send clear instructions back to the production team. It’s important to be happy with the visual illustrations before production begins – otherwise, it may result in added production costs if you ask to go back and change art that you already approved.

Animation

video for business marketing animation

Now that the script, storyboard, voiceover, illustrations and soundtrack are locked in, it’s finally time to animate! Animation takes 1-2 weeks to animate a 60 second animated video. 3D animated videos take 2-4x more time to animate.  When the first draft is ready, review it with your internal team and members of your target audience (if possible). If you’re creating an animated video for business marketing, it’s highly worthwhile to preview the video with members of your target audience before you spend a lot of money promoting it to them. Now’s the time to make sure the message is clear and memorable.

Collect everyone’s feedback and share it with your 2D animation studio so they can incorporate the edits and render out the final draft.

How long does it take to make a video for business marketing?

video for business marketing production schedule

The whole production process to make a video for business marketing takes 3-8 weeks for a 1-2 minute video. 3D animated videos require 2-3x as much time to make. You can speed up production a little by creating the script and or the storyboard yourself. Check out this article for a more in depth look at the animated video production workflow and what to expect at each stage of the production process:

Understanding The Animation Production Workflow How To Turn Your Idea Into A Custom Animated Video Igniter Animation

How fast can you make a marketing video for my business?

It typically takes 3-8 weeks to create a 1-2 minute video. 30 second animated videos still take 2-4 weeks to produce. Rush delivery animation is available if you need to speed up production for a deadline that’s fast approaching. You can also shave some time off your production timeline by creating the script and storyboard yourself.

video for business marketing rush delivery

What does it cost to make a marketing video for my business?

Most 2D animated marketing videos for businesses can be created for a budget between $1,000-$10,000 for a 60 second video. 3D animated videos easily cost 2-4x as much. For context, animated TV shows cost $20,000-$200,000/60 seconds of animation.

video for business marketing cost

Here are the factors that contribute to the cost of making a marketing video for your business:

  • Are you writing the script? Or hiring your animation team to write it?
  • Are you creating the storyboard – or is your production team handling it?
  • Are you providing the voiceover or do you need to buy one?
  • How soon do you need your video? Is rush delivery animation needed?
  • What style of animation do you want for your video?
  • How long is the animated video?

Looking for pricing information for your video?  Schedule a call with our production team, contact us to get a quote, or request access to our newest price sheet.

Check out this companion article to learn more about what goes into the cost of an animated video for business marketing.

How can I save money on my video marketing production budget?

Write your own script

You can save hundreds or even thousands of dollars off your video marketing budget by writing your own script. Use our free scriptwriting resources.

Make your storyboard

You can also save hundreds or thousands of dollars off your production budget by making the storyboard yourself. Download our free storyboard template and storyboard creation guide here.

Bonus tips for building a great storyboard here.

video for business marketing storyboard diagram

Use free (legal) music

Incompetech

Facebook Sound Collection

Record your voiceover

It’s possible to record your own professional voiceover at home – for free! Check out 1:31 in this video to learn how you can record your own voiceover for free, without having to buy any professional equipment or expensive software.

Consider using stock assets

Your video doesn’t need to be 100% custom made. Stock assets can be used to slightly decrease your production budget. Consider using:

  • stock images
  • stock videos
  • text
  • icons
  • clip art
  • pre-made 3D models

Free and cheap stock assets are available on sites like: MixkitTheNounProjectGoogle Font Library and Envato Elements.

 

video for business marketing stock icons

Resources to make cheap animated videos

How to make cheap animated videos.

How to Build a Winning Strategy Around Video for Business Marketing

How to Build a Winning Strategy Around Video for Business Marketing

Creating a great video for business marketing is just the beginning. To generate real results, you need a distribution strategy that gets your content in front of the right audience. Before launching your video, take time to identify your marketing goals—awareness, engagement, or conversions—and tailor your distribution plan accordingly.

For brand awareness, focus on organic and paid reach. Upload your marketing video to YouTube, Facebook, Instagram, LinkedIn, and TikTok. Each platform has unique strengths. For example, LinkedIn is perfect for B2B storytelling and product explainers, while TikTok and Instagram excel at short, eye-catching motion graphics that drive consumer interest.

If conversions are your priority, use your video on landing pages, product pages, and email campaigns. Studies show that embedding a video on a landing page can increase conversions by more than 80%. Video communicates value faster than text and builds trust by showing rather than telling.

Video for Business Marketing: Key Types You Should Know

Video for Business Marketing Key Types You Should Know

There’s more than one way to use video for business marketing. Here are several strategic formats to help you expand your reach and impact:

1. Product Demos
Show, don’t tell. Demonstrate your product’s value in action to help potential customers visualize the benefits. These videos reduce hesitation and are especially powerful for software and tech solutions.

2. Customer Testimonials
Nothing builds credibility like social proof. Animated testimonial videos or motion-graphic case studies allow you to highlight customer results in an engaging, brand-consistent way.

3. Brand Story Videos
Tell your origin story. Why was your business created? What problem do you solve? Brand story videos humanize your company and make customers feel emotionally connected.

4. Explainer Videos
Explainer videos are one of the most effective types of video for business marketing. They simplify complex ideas and guide potential customers through your offering in under two minutes.

5. Educational or “How-To” Videos
Show your expertise by sharing useful insights, tutorials, or best practices. Educational videos position your brand as a trusted authority and boost SEO since they often attract organic traffic.

6. Event and Culture Videos
Give audiences a glimpse behind the scenes. Culture videos strengthen employer branding, while event recaps can promote future attendance and show industry leadership.

How Video for Business Marketing Drives ROI

How Video for Business Marketing Drives ROI

Businesses often ask: “How do I know if my marketing video is working?” The answer lies in tracking the right performance metrics. Here are the key data points to monitor:

  • View-through rate (VTR): Measures how many viewers watch your video all the way through. A high VTR indicates engaging content.
  • Click-through rate (CTR): Tells you how many viewers took action after watching your video.
  • Conversion rate: Tracks whether those clicks turned into sales, signups, or other key goals.
  • Engagement metrics: Likes, shares, and comments provide valuable qualitative feedback about what resonates with your audience.

For the best results, pair your video campaign with A/B testing. Try different thumbnails, headlines, and video lengths to see which versions generate higher engagement. Continuous testing and optimization are key to improving your ROI from video marketing.

Optimizing Videos for Search Engines

Optimizing Videos for Search Engines

Search engines are increasingly prioritizing video content, which makes SEO a critical part of your business marketing strategy. To help your video rank higher:

  • Use keyword-rich titles and descriptions. Include your main keywords in the descriptions and titles.
  • Add transcripts and captions. This improves accessibility and helps search engines understand your video’s content.
  • Use custom thumbnails. A visually striking thumbnail boosts click-through rates.
  • Embed your video on your website. Optimized embeds can increase page dwell time, which signals quality to search engines.
  • Leverage schema markup. Adding video schema to your page’s HTML helps search engines display your video more prominently in results.

By combining on-page SEO with consistent publishing, your business can steadily build long-term visibility and traffic through video marketing.

Video for Business Marketing Trends to Watch

Video for Business Marketing Trends to Watch

Video marketing is constantly evolving. Here are a few current trends shaping the future of business video:

1. Short-Form Video Dominance
Short, snackable videos under 60 seconds are driving engagement across social media. Brands are using these quick clips to capture attention fast and drive viewers to longer-form content.

2. Personalized Video Campaigns
Advances in automation make it possible to personalize videos at scale—like including a viewer’s name or business in the video itself. Personalized content dramatically boosts engagement and response rates.

3. Interactive and Shoppable Videos
Clickable hotspots and in-video purchase buttons are transforming how viewers interact with content. Shoppable video experiences reduce friction and directly connect viewers to your products.

4. AI-Assisted Production
AI tools now help businesses script, edit, and even voice their videos faster. While nothing replaces human creativity, AI accelerates workflows and helps small teams produce more marketing content.

5. Vertical and Silent-Optimized Videos
With most users watching on mobile devices, vertical formatting and captioning are now essential. Optimize for no-sound playback by using on-screen text and clear visuals to communicate key messages.

Integrating Video Across Your Business Marketing Funnel

Integrating Video Across Your Business Marketing Funnel

A well-crafted video for business marketing can be repurposed across multiple stages of your funnel:

  • Top of funnel: Use brand or explainer videos on social media ads and landing pages to capture attention.
  • Middle of funnel: Deploy customer testimonials, webinars, and case studies to build trust.
  • Bottom of funnel: Share product demos or personalized offers to help close the deal.
  • Post-purchase: Create onboarding or thank-you videos to improve customer experience and retention.

By tailoring different video types to each funnel stage, your marketing team can maintain engagement, nurture leads, and turn customers into advocates.

Boosting Engagement With Storytelling and Emotion

Boosting Engagement With Storytelling and Emotion

The most successful videos for business marketing don’t just inform—they connect. Storytelling helps your audience relate to your brand on an emotional level. When writing your script, structure your story around a simple narrative arc: problem, solution, and result. Show transformation, not just features.

Adding emotional triggers—like humor, empathy, or inspiration—encourages viewers to share your video. The more your content gets shared organically, the more reach and visibility your business gains.

Final Thoughts: Make Video the Heart of Your Marketing

Make Video the Heart of Your Marketing

No matter your industry, video for business marketing is one of the most powerful tools for growth. It builds awareness, simplifies complex ideas, and helps your audience trust your brand faster. Whether you’re using animation, live action, or a mix of both, the key is consistency—producing a steady stream of valuable, relevant video content that supports your marketing goals.

If you’re ready to create high-quality videos that convert, Video Igniter can help. From script to animation, our team specializes in producing affordable, effective animated videos for business marketing that get results.

How do I find & hire an animator to create my marketing video?

How do I find & hire an animator to create my marketing video

If you’re interested in hiring someone to make an animated video for business marketing, we recommend you:

Take a look at their video portfolio to see if they can make the type of animation you want for your video.

Ask about their design process.

Learn about their pricing structure.

Ask how many revisions you get – some charge extra for more than 1-2 rounds of edits.

Additional resources to help you find and hire an animator:

9 Things to look for when hiring an animator.

How do you outsource an animated video project?

How do you hire a video animator?

What’s it like working with a 2D animation studio?

What is Video Igniter Animation?

What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?

What goes into production cost of an animated video?

Looking for a 3D animation maker?

Pros and Cons of Different Animation Styles

Need your video fast? Learn about rush delivery.

Where can I find an animator to create my business marketing video?

Video Igniter

Fiverr

Craigslist

Questions about video marketing for business?

Do you have any questions about video marketing that wasn’t answered in this FAQ? Use this form to contact us. We’ll send you an answer and add the Q+A to this FAQ.
questions

What is Video Igniter?

Video Igniter provides animated video production services online. We’ve modernized the experience of creating an animated video to help you create custom content fast. Our production process also helps you save money on your animation production cost.  We do 99% of the work for you. All you need to do is:

1). Tell us what you want us to create

2). Review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to work with our animation team to create  any kind of animated video you can imagine!

Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production – including helping you develop your script and storyboard (if you haven’t already created them yourself!)

Why hire Video Igniter to make a marketing video for your business?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine.

Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Examples of Videos for Business Marketing (Demo Reel)

 

Marketing Video Success Stories and Testimonials

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

testimonials

Get in touch about making a marketing video for your business

Schedule a call with our production team to discuss your video project.

Get a quote for your video.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a questionnaire about your video project.

contact us