Do you want to learn about the animation process that’s used for creating custom animated videos? Video Igniter’s FAQ about the animated video production process answers all the most popular questions people have about how to create 2D animated videos and 3D animations.

In this article, we cover:

• The animation process for creating a custom animated video.
• Why it’s important to follow a process when creating an animated video.
• How long does animation take?
• Tips to save money during the animation process.
• …and more!

Do you have a question about the animation process that isn’t answered in this article? Use this form to get in touch with us to ask your question or click the image below to schedule a call with a member of our production team.

 

Examples of Videos You Can Get From Video Igniter’s Animation Production Process

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

 

What is the animation process like for creating a custom animated video?

1). Get clear about what you want to create

Before you begin the animation process or think about about who is going to animate your video, you need to get clear about what you want to create in the first place! What visual style is your animation going to use? 2D animation or 3D animation? How long is your video going to be? Do you need help promoting your video? Who is going to create the script – you or them? What about the storyboard?

Once you’re clear about what you want to make, it’ll be easier for you to find the right kind of video animator for your project.

2). Hire an animated video production company

Now that you have a clear idea of what you want to create, the next step of the animation process is to find an animated video production company that can help you produce your style of video, on time and within your budget.

Linkedin, Fiverr, Craigslist, Google and Video Igniter are all great places to find talented animators for your project. Below are some video production resources that will help you figure out if the animators you found will be a good fit for your project:

• How do you hire an animator?
• 9 Things to Look For When Hiring An Animator to create an animation.
• How do you outsource an animated video project?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Learn the different types of online animated video makers.
• Interested in 3D animation? Read about 3D animation makers.
• What is Video Igniter Animation?

3). Collect your assets

Before production begins, take some time to organize the assets your production team may need during production. Here’s a list of things to dig up for your production team:

• Logo
• Fonts
• Icons
• Mascot
• Brand Guidelines
• Style References
• Optional: Script and Storyboard

4). Questionnaire

After you’ve paid the production team to produce your video, the animation process officially begins with a questionnaire or a phone call to learn more details about your project. This is your opportunity to explain in detail to the animation team:

• What key talking points you want to include in your video.
• What visual style you want to use.
• Any ideas you have for the visuals that you want to show during different parts of your video/script.

5). Script

Now that the production team has an in-depth understanding of what you want to create, the next step of the animation process is to create your script. Your script provides structure for the whole project. Whether you write the script or hire the animation team to create it for you, ensure that the script clearly articulates your key talking points. Make sure the wording used speaks to your target audience in the way they’re used to communicating about the topic.

6). Storyboard

After the script is approved, the next step of the animation process is creating the storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators and animators what to create. Without this document, you’d be leaving too much up to interpretation during the animation process and expensive rework may be needed to redo parts of your animation that don’t turn out the way you want to. You can avoid this by providing simple, clear instructions for the illustrators and animators in the storyboard.

You can create the storyboard using our template or hire the animation team to produce it for you. If they produce the storyboard for you, you will get an opportunity to review your storyboard and request revisions before approving it for production.

7). VoiceOver

Once the storyboard is locked in, your production team will help you get voiceover(s) recorded for your animation. The process for getting voiceovers typically starts with recording auditions from multiple qualified VO talents. Then, you get a chance to review them and select your favorite option(s). Your production team will then oversee the recording of the full voiceover to ensure it uses the correct pacing, pronunciation, and energy. You will be given an opportunity to review the voiceover and request revisions before moving on to the next step of the animation process.

8). Soundtrack

While your animation team is getting the voiceover recorded, they will also help you select a soundtrack to enhance your animated video. This is an important step of the animation process because picking the right video soundtrack will set the emotional tone of your animation’s presentation; selecting the wrong track (or not using any music) will make your video feel flat and lifeless – or worse, the music could be off putting and make people stop watching. The right soundtrack will feel right. You’ll know it when you hear it and see the two playing together.

9). Illustration

The next step of the animation process is creating the art for your animated video. Illustrations begin as concept art. The art director will take a key scene from your storyboard, review your style references/brand guidelines, and design 1 or more pieces of custom concept art.

Review the concept(s) and let the art director know which one you prefer. You can also tell them that you want to refine the selected visual style first before approving the concept for production.

After the concept art is approved, the art team will follow your storyboard and design all of the custom art for your video based off of the approved concept art.

You get an opportunity to review all the illustrations and request revisions before moving on to the next stage of the animation process.

10). Animation

We’re getting close to the end of the animation process because it’s time to actually animate! After all the assets have been created and approved, it’s time to animate. It takes about 1 week to create a 60-second custom animation. 3D animations take 2-3x as much time.

When the first draft is ready, give it a detailed review with your team and members of your target audience. Collect everyone’s feedback and share it with your production team so they can incorporate the edits and render out the final draft.

11). Wrapping Up The Animation Production Process: Post Production & Special Edits

After the final draft is approved, it’s time to handle any special edits or requests from the client including:

• Translating the video into another language
• Editing down a shorter version of the video
• Cropping the video for different aspect ratios (for social media)

Why is it important to follow a process when creating an animation?

The animated video production process is structured so that a production company can understand your vision for the video and then create a set of instructions for the illustrators and animators so that they know what to create. If you try and skip creating a storyboard for your video, the whole animation process gets thrown off. It would leave too much up for interpretation with your production team. Ultimately, this would lead to budget increases and more time in order to fix the animation to make it look more like what you were imagining.

How Long Does Animation Take?

The length of the animation process varies depending on the length of the video being created and the visual style of the video. Here is a typical production schedule for a 1-2 minute 2D animated video:

• Script Creation + Revisions: ~1 week
• Storyboard Creation + Revisions: ~1 week
• Concept Art, VoiceOver Auditions & Soundtrack Selection: 2 days – 1 week
• Illustration: 1 – 2 weeks
• Animation: 1 – 2 weeks

If you want to create a 3D animated video, expect production to take ~2-3x as much time.

 

How much does the animation production process cost?

The answer to this question also depends on the length and style of the video being created. Here are some data points to provide context:

• A custom 2D animated video that’s 1 minute long usually costs $1,000-$10,000 to produce.
• Fancier frame by frame 2D animation costs at least 2X as much.
• 3D animation costs +2-4x more than 2D animation to produce.
• A full Pixar movie costs $30,000,000-$150,000,000 to produce.

How to save money during the animation process?

• Use free legal music for your soundtrack.
• Consider using stock assets to reduce your design cost.
• Record the voiceover for your animated video.
• Download our free script writing template to help you write the script for your animated video.
• Download our free storyboard template to create the storyboard for your animated video.
• Choose a simple visual style for your animators to create.

For more tips on making your animated video more affordable, check out this companion article:

Different Types of Animation Processes Explained

The animation process isn’t one-size-fits-all. Depending on your video goals, audience, timeline, and budget, you may want to pursue a specific type of animation production workflow. Here are some common animation styles and how their processes differ:

2D Animation Process

The 2D animation process is commonly used for explainer videos, commercials, and educational content. It typically involves:

• Flat illustrations created in vector-based software like Adobe Illustrator.
• Rigged characters using tools like Adobe After Effects, Moho, or Toon Boom.
• Limited animation techniques to save time and budget while still producing high-quality visuals.

This process is ideal for fast turnarounds and clear communication, especially when working with abstract concepts or digital products.

3D Animation Process

The 3D animation process is more complex and time-intensive. It includes:

• Modeling: Building three-dimensional characters and environments.
• Texturing: Applying surface details like skin, fabric, or metallic finishes.
• Rigging & Skinning: Creating a digital skeleton so characters can be animated.
• Lighting & Rendering: Setting up scene lighting and exporting high-quality visuals frame by frame.

Because of its realism and versatility, 3D animation is popular in architecture, gaming, product demos, and entertainment.

Motion Graphics Process

Motion graphics focus on animated text, shapes, and icons to convey messages quickly. The motion graphics animation process skips character rigging and focuses on timing, transitions, and visual storytelling. It’s often used for data visualization, logo reveals, and short-form social content.

Stop Motion Animation Process

Although less common in digital production pipelines, stop motion uses real-world models and physical props. The animation process involves taking thousands of photos, moving characters incrementally between each shot. This analog method requires intense planning, set design, and post-production editing, making it a labor of love with a unique aesthetic.

Pre-Production: The Most Crucial Stage in the Animation Process

Pre-production is the foundation of a successful animated video. While many clients are eager to dive into illustration and animation, this early stage is where most creative problems are solved before they cost time and money.

During pre-production, you should:

• Finalize your script to avoid last-minute rewrites that derail production.
• Align on a visual style to ensure consistent art direction.
• Confirm your core message and call to action.
• Approve a production schedule to manage timelines and stakeholder reviews.

The more effort you put into planning the animation process upfront, the smoother the rest of the journey will be.

Check out Video Igniter’s Pre-Production Checklist.

Animation Review Cycles and Feedback Best Practices

Revisions are a natural part of the animation process—but if not managed carefully, they can create delays and unnecessary costs. Here are a few tips for giving effective feedback during your animation project:

• Be specific: Instead of saying “make it pop,” explain what you want changed (e.g., “increase the contrast” or “use a bolder color for the call-to-action button”).
• Consolidate feedback: Gather all notes from your team before submitting them to the animation studio.
• Stick to the plan: Avoid making major changes to the script or visual direction once you’ve approved earlier stages like the storyboard or illustrations.

Staying organized during the review stages helps ensure a streamlined animation process from first draft to final delivery.

How to Make the Most of Your Animated Video After Production

The animation process doesn’t end when the video is delivered. To maximize ROI, you need a strong distribution strategy. Here are ways to get more value out of your animated video:

• Upload to YouTube and optimize your title, description, and tags for search.
• Embed the video on landing pages to increase conversion rates.
• Share it on social media with captions and hashtags to expand reach.
• Include it in email campaigns to improve open rates and click-throughs.
• Repurpose it into blog posts, GIFs, short social clips, or infographics.

Each additional use of your video adds value and helps reinforce your brand message across multiple touchpoints.

Animation Process for Businesses vs. Animation for Entertainment

It’s worth noting that the animation process differs depending on whether you’re producing content for marketing vs. entertainment:

• Business animation (e.g., explainer videos, product demos) is usually short-form, goal-driven, and designed to convert or inform. The process is streamlined with tight timelines and budgets.
• Entertainment animation (e.g., cartoons, web series) often involves episodic content, deeper character development, and extended timelines. The production pipeline may also include writing rooms, sound design teams, and more complex asset libraries.

Understanding your content’s purpose will help you choose the right animation process and team.

Tips for First-Time Clients Going Through the Animation Process

If this is your first time commissioning an animated video, here are a few things that will help you navigate the animation process more smoothly:

• Ask about the number of revision rounds included in the quote.
• Request a detailed timeline with production milestones.
• Clarify who is responsible for writing the script, sourcing music, and managing voiceover talent.
• Discuss licensing and ownership rights for final deliverables and raw assets.

Being proactive about communication and expectations will lead to a better experience for both you and your animation team.

Conclusion: Mastering the Animation Process Leads to Better Videos

The animation process is a structured, step-by-step journey that transforms a rough idea into a polished, professional video. Whether you’re creating a quick explainer or a full-blown 3D production, following the proper animation workflow ensures your project stays on budget, on time, and on brand.

By understanding each stage—from script and storyboard to animation and post-production—you can make smarter decisions, give better feedback, and ultimately get a video that delivers real results for your business or brand.

Need help getting started with your animation process? Contact Video Igniter today to speak with a production specialist, get a free quote, or access our downloadable templates to plan your next video like a pro.

Still have questions about the animation process?

Do you have a question about the animation process that wasn’t included in this FAQ?  Use this form to contact us with your question. We will follow up with an answer and then we’ll post the question and answer to this page.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video to learn more about how we can help you create an animated video for your business.

Animation Success Stories & Testimonials

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get In Touch!

Schedule a call with our production team to discuss your video project.

Get a quote for us to create your animated video project.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start your animation.

Unlimited revisions for a custom animated video? Sounds too good to be true… Here’s what we mean by that:

 

What does the unlimited revisions policy mean?

Unlimited revisions means we will revise each major deliverable of your animated video an unlimited number of times until you mark it as approved. That includes the script, storyboard, voiceover (and auditions), soundtrack options, illustrations (and concept art) plus the final animation.

If you request a revision that was not previously specified earlier in the production process, your revision request may require a budget increase. A member of our production team will reach out and discuss options with you before proceeding.

Read this companion article to learn more about animated video payment terms and how production budget increases (or decreases) are assessed.

Why do we offer unlimited revisions?

Nobody likes getting nickel and dimed. We don’t want to have to bug you for more money if you keep asking for more edits. Unlimited revisions makes things work better for everyone.

By paying our animators and designers competitive market rates, it motivates our team to do their best work the first time. This minimizes the number of revisions and extra work we have to do.  It’s about making a great production experience and having great production outcomes for everyone. By charging what we need to charge to a good job, we’re able to get your content produced and polished faster and for less than hiring a full animation studio.

Most importantly, we want to do everything we can to ensure your animated video project doesn’t go over budget.

Questions?

If you have a question about the unlimited revisions policy that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Which assets does Video Igniter allow unlimited revisions?

 

Script

We will continue to revise your script until you love it. We can increase or decrease the length at your request and will notify you if these changes will result in a larger or smaller final budget. Even though we offer unlimited revisions, most scripts are reviewed and approved after 1-2 rounds of edits.

Storyboard

Just like the script, we will create and revise your storyboard as many times as you want until you mark it as approved. If you ask us to go back and rewrite the script at this phase of production, it may result in a budget increase. Otherwise, if you are sending edits for our storyboard artists to continue revising and refining what visuals we should show for each part of your animated video, we will continue to work with you to generate new original ideas for every part of your storyboard until you are completely satisfied with it.

How to send your storyboard revisions

It’s best to send feedback for each page of your storyboard, in order. If there’s no revisions needed for a particular page, you can leave it blank or say: “N/A.” Even though we offer unlimited revisions, most storyboards are reviewed and approved with 1-2 rounds of edits. Here’s some examples for how you can submit your storyboard revision requests:

“Slide 7: We want to see lots of characters in this scene. 7-8 is good but can we make it look like a whole crowd of people cheering?”

“Slides 9-13: We love the concept for this motion graphic. Can you add more design accents to it so that it will compliment our logo?”

VoiceOver

The first phase of getting voiceover(s) recorded for an animated video is to audition voiceover talent. When you hire an animator or Video Igniter we will identify multiple voiceover talents that will sound great for your animated video and have them record a few sentences from your script. This way, you can hear what kind of energy they will breathe into your script. This is better than relying on their demo reels. Let us know if you aren’t in love with any of the auditions. We’ll happily order up a new wave of auditions for you to review… and will continue to do so until we’ve nailed it!

After you select the voiceover artist of choice, we will hire them to record the full voiceover for your animated video. You will get a chance to review it and sign off on it before we move forward with production. If there are any parts of the voiceover you want to get rerecorded, let us know and we’ll get those parts rerecorded. We will continue to let you request revisions until you approve the voiceover.

What if you want to change voiceover artists after selecting one? This may incur a budget increase.

If we get beyond the VO phase of production and we receive a request to change part of the script or the voiceover, we will get in touch with a quote to cover the cost of re-hiring the voiceover artist to make the changes.

How to send your voiceover revisions

It helps if you send your voiceover revisions in chronological order and include the timestamp to indicate which part of the voiceover you are referring to. Even though we offer unlimited revisions, most voiceovers are reviewed and approved with 0-1 rounds of edits. Here are some example revisions you might send:

“0:09: The VO artist mispronounced the word ‘cacophony.’”

“0:58-1:10: Sounds like there is some background noise or the VO artist bumped something. Please have them rerecord this section. Otherwise it sounds perfect!”

Concept Art

After the storyboard is signed off, our design team reviews your brand guidelines & design inspiration for the animation and selects a key scene from your storyboard to create multiple pieces of concept art.

How to send revision notes for your concept art

When you review the concept art, it’s your job to tell the illustration team what you like and dislike about each piece of concept art. Maybe one of the designs is perfect and just needs a few refinements. Or maybe you like a few ideas from multiple pieces of concept art and want them pulled together. If you’re not in love with any of them, let us know what isn’t working for you and we’ll to discuss what you want. Either way, we’ll take your feedback and use it to refine the concept art as many times as it takes to nail the visual design. Normally concept art gets nailed down with 0-3 rounds of revisions.

Illustrations

Now that the concept art is approved, the illustration team will use it as a style reference and create all the remaining art for your animated video. You can request as many edits as you want for the illustrations as long as it’s within the scope of what was already agreed upon in the storyboard.

Suppose you request something simple – like changing a car’s design from red to black. That’s what we would consider a simple revision that doesn’t cost extra.

But what if you wanted to change that car into an airplane. That requires a bunch of redesigns. The airplane wouldn’t make sense driving on the ground so we’d need to redesign scenes showing the airplane in the sky. Or maybe you want to change the main character of your animation from a human to a dog. These types of edits are possible at this phase in the production process. However, they require additional rework outside the scope of what was defined in the storyboard. A member of our production team would reach out in a case like this to discuss how the production budget would need to be modified in order to address these types of revision requests.

How to send your revision notes for the art.

It’s best to send feedback for each slide in order. If no revisions are needed for a particular illustration, you can leave it blank or say: “N/A.” Even though we offer unlimited revisions, most illustrations are reviewed and approved with 0-2 rounds of edits. Here’s some examples showing how you can share your revision requests:

“Slide 3: Please change the color of the phone from red to black.”

“Slides 5-8: Can you add more clouds throughout this sequence?”

Animation

By this point, most revisions are related to the motion design since the voiceover and illustrations have already been signed off. If you want to make more substantial edits at this phase of production – something like adding a scene or changing the visuals or the voiceover – we would set up a discussion with our production team to figure out the minimum budget needed to address these particular requests.

How to send your animated video revision notes

It’s best if you organize your feedback in chronological order. This keeps everything organized and helps the animation team process your requests in chronological order. Even though we offer unlimited revisions, most animations are reviewed and revised just one time. Here are some examples of how to share your revision requests:

“0:11-0:14: Please speed up the appearance of the logo by ~1 second.”

“2:42: Looks like there’s a slight glitch that appears in the upper right corner.”

Good News!

Luckily, we almost never need to have a discussion with our clients about charging extra for their projects. As long as your project stays within the guidelines that were prescribed when the project started (namely: visual style, video length and deadline), you should not expect to receive a request for a budget increase just because you requested an edit to the video thanks to the unlimited revisions policy and our streamlined production process.

We designed the production process in a way that minimizes the odds we will need to revert back to a previous stage of the production process to address any revision requests that may come up.

Which types of projects does Video Igniter not allow unlimited revisions?

3D animation, hand drawn frame-by-frame animations, rush delivery animation, and high end 2D animations.  Basically, anything that we consider a Premium Animation project, a rush delivery project, or a discounted project is not eligible for unlimited revisions.

What if my custom quoted project goes over the maximum number of revisions allowed?

If your project doesn’t include unlimited revisions and you request more than 2-3 rounds of revisions for your script, storyboard, voiceover, soundtrack selections, illustrations or animation, we will consider a few factors before discussing with you whether or not your particular revision requests requires a budget increase. If your project requires a budget increase we will discuss options with you before proceeding.

Exceptions:

– If you request an edit multiple times and for whatever reason it was overlooked… We will address it at no extra charge.

– If the animator or designer did not follow or understand the specific revision request you previously asked for.

Note: Not all projects include unlimited revisions. If you were issued a custom quote, offered a discount or you’re making a 2D or 3D premium animation, your project is capped at 2 – 3 rounds of revisions. Contact your project manager if you are unsure if your project has unlimited revisions. If your animated video is being created using the Simple Animation or Standard Animation production option and no discount was given, your project includes unlimited revisions.

Hire Video Igniter For Your Next Animated Video Project

In addition to getting unlimited revisions on your Simple Animation and Standard Animation projects, you get:

– World class design talent at prices small businesses can afford.

– The ability to outsource the production of any kind of 2D or 3D animated video you can imagine.

+ 20 reasons why companies love hiring Video Igniter for their animation projects.

P.S. Check out our animation portfolio!

Animated Video Demo Reel

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Animated Video Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Animated Video Production Resources

These popular articles are recommended for people that have been reading about Video Igniter’s unlimited revision production policy:

How To Make A Video Animation

How To Review Your Animated Video

Should You Hire A Freelance Animator Or Video Igniter?

Get in touch about pricing and unlimited revisions for your video

Schedule a call to discuss pricing and unlimited revisions for your animated video.

Get a quote for your video project.

Check out our animated video portfolio to see our latest and greatest creations.

Request access to our newest price sheet.

To get your animated video created as fast as possible, create your Video Igniter account and fill out a creative brief to start the production process.

 

We’ve created a few explainer video templates and miscellaneous resources to help you make the most amazing custom animated video possible. Looking for help writing your script? Or creating your storyboard? This article includes links to all of the free explainer video templates and resources we have created.

If you have a question about our explainer video templates that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Explainer Video Template & Resources For Scriptwriting

Writing the script is the foundation for your entire explainer video. You can save time and money on production by creating the script yourself. Even if you aren’t confident with your writing, you can still save money by using our explainer video scriptwriting template to write the first draft. Then, we can help you polish it and make it production-ready! Download our free scriptwriting template below and check out our explainer video script examples.

Download our free explainer video script template here:

https://videoigniter.com/script-template/

 

Free Explainer Video Scriptwriting Guides:

– How to write a script for an animated explainer video?

– 7 Tips to help you write a great explainer video script for your animated video.

– Examples of explainer video scripts and how to write them.

Explainer Video Template & Resources For Storyboarding

The storyboard is like the blueprint for your animated video. It tells the illustrators and animators what to create. By downloading our explainer video storyboard template, you can easily create your own storyboard using Microsoft PowerPoint, Apple Keynote or Google Slides. This will help you save 1-2 weeks off your production timeline and can save you hundreds or thousands of dollars off the cost of your custom animated video.

Download our free explainer video storyboard template here:

https://videoigniter.com/storyboard-template/

Free Explainer Video Storyboard Creation Guides:

• What is a storyboard?
• How to create a storyboard for an animated video?
• Extra tips to help you build a great storyboard for an explainer video.

VoiceOver Resources

VoiceOvers are included in almost every explainer video (but not always!) If your animated video includes a voiceover, you can save money on your production budget by recording your own voiceover at home. In the video linked below, we show you (at 1:31) how to record your own professional sounding voiceover at home for free – without needing to buy any fancy equipment or expensive software.

Free Animated Video Voiceover Resources:

Where to get a voiceover for your animated video and how to record a professional voiceover for free?

Soundtrack Resources

Sound enhances the experience of watching your animated explainer video. The right soundtrack can make (or break) your whole video. It’s worth spending an hour or more looking for various tracks you can test with your animation. Check out the resources below to learn where to find soundtracks for your explainer video and how to pick the right one for your project.

Explainer Video Soundtrack Resources:

How to pick the right animated video soundtrack for your explainer, where to buy them and where can you find free, legal music to use in your explainer video?

How to Hire an Animator?

Selecting the right animated video producer is a key decision in the animated video production workflow. While there’s no template for hiring an explainer video producer, these resources will help you figure out the right animation producer and animation style for your timeline and budget:

• 9 Things to Look For When Hiring An Animator to create an explainer video.
• How to outsource an animated explainer video project?
• How to hire an animator?
• Pros and Cons of Different Animation Styles
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an explainer video?
• Learn the types of online animated video makers.
• Need your video fast? Learn about rush delivery.
• What is Video Igniter Animation?

Sales & Marketing Templates & Resources

Is your explainer video being created to support a business objective? If so, the following templates and resources will help you maximize the impact your explainer video has on your business outcomes:

• 6 Ways to get high viewer engagement for your animated videos.
• How to use animated videos to improve your sales and marketing efforts.
• 7 Tips for using and improving your business’ explainer video.
• How to grow your business with visual content marketing.
• Learn how to interpret your video’s viewer stats to see if it needs improvement.
• How to use a sales animation video to increase sales.
• A/B Test variations of your animated video to improve its conversion rate.
• How to use animated videos to generate leads.
• Learn how an animated sales video can improve your bottom line.
• What are the benefits of using animated videos for digital marketing?
• How To Create A High Performing Marketing Video Animation.
• A round up of +100 animated video production resources to help you create all kinds of animations for your business.

Pre-Production Resources

Some things to think about before you hire an animation studio, freelancer or Video Igniter to create your explainer video:

• Learn about the different styles of animation.
• Pick the right visual style for your animated video.
• Review our explainer video tips.
• How to figure out the right pricing option for your animated video.
• 9 Things to look for when hiring an animation studio, freelancer or Video Igniter.

 

Thank you for looking at our explainer video templates & resources!

 

Want To Make An Animated Video?

Hire Video Igniter!

World class animation and design talent at prices startups can afford.

Check out our animated video portfolio! We can make any kind of 2D or 3D explainer video you can imagine.

+20 reasons companies love hiring us to create animated videos.

Check out our list of +160 free resources to help you create animated videos.

Explainer Video Demo Reel

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Looking For An Explainer Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Success Stories and Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

Need help making an explainer video?

Here’s how you can hire us for your explainer video project:

Get a quote for us to create your explainer video.

Schedule a call to discuss your video project.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your explainer video.

 

 

What is Video Igniter Animation?

Planning on making an animated explainer video and want to learn more about explainer video scripts? In this article, we’ll cover explainer video script writing. You’ll also get to see some explainer video script examples. We’ll even teach you about how to organize an explainer video’s structure and provide an explainer video template you can use to write your script.  After writing explainer video scripts for over a decade, the team at Video Igniter has compiled and included include our tips and best practices to write a great script for your video.

Content:

1). The Importance of Good Script Writing

2). Explainer Video Script Examples

3). How to Write an Explainer Video Script

4). Animated Explainer Video Script Template

5). Explainer Video Script Writing FAQ

6). How to Maximize Your Script Writing

If you have a question about explainer video scripts that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

 

1). The Importance of Good Script Writing

Script writing is like creating the skeleton of your video. It provides the outline for the entire explainer video. It also helps you identify what visuals need to be created, in what order to tell your story.

Good storytelling will keep your viewer engaged. If the pacing and presentation of the ideas goes in a logical order, all the pieces of information you explain in your video will help the viewer get a better understanding of the big new topic you are presenting to them in the video. Without good storytelling, you have nothing. Don’t rush this step because it’s hard to go back and fix a video that started with bad storytelling.

After the script is approved, you can proceed to storyboard creation. The script and storyboard are necessary for the design and animation teams know what they are supposed to create.

Want to save on your production budget? Check out our script writing guide and storyboard template. Creating your own script and storyboard can save you hundreds or thousands of dollars off the cost of your explainer video.

2). Explainer Video Script Examples:

If you’re wondering “what is a good explainer video script” – we compiled some examples for you to review. We also included the videos that were created from those scripts so you can see how they looked when they were turned into custom animated videos. Most of these examples are 60 second explainer video scripts. The last example is a 30 second explainer video script.

60 Second Explainer Video Script Example:

Meet Aver – the simple, effective identity verification provider.

What if it was possible to safely identify someone from different countries? Regions? And cities, across the globe – with just a selfie!?

Aver’s DNA is built on facial recognition and artificial intelligence.

This enables you to perform instantaneous, complex identity checks which are displayed through an easy to use dashboard.

Smartwatch AML enables visual watchlist searching – which ensure people can not hide under an alias anymore.

Aver’s ease of integration enables you to catch all the bad actors without needing an army of analysts and developers.

Our mission is to change the way the world shares their identity.

We’re creating a global compliance standard for all businesses.

Aver – Identity that works. To learn more, visit www.goaver.com.

Resulting Video:

 

B2B Explainer Video Script Example:

Do you think you are overpaying for worker’s comp?

If you run a business with responsible, well trained employees, you deserve a break on your worker’s compensation premiums…

…and Approach Management Services is here to help!

Washington State’s Retrospective Rating Program incentivizes businesses to create safer work environments, by giving you a refund on your premium if you reduce workplace injuries and lower claim costs.

Approach helps thousands of Washington state companies reduce their worker’s comp premiums, earn refunds, and navigate the complex claims process.

With Approach, you’ll have your own dedicated claims coordinator to guide you every step of the way.

You’ll also have access to our highly acclaimed safety team who can help create safety programs and assist if L&I is ever at your workplace.

Since 1992, we have saved our clients over $565 million dollars!

If you want to improve your workplace safety and learn how much money you could be saving, fill out our interest form at www.approachms.com.

Resulting Video:

 

Example Script For a 30 Second Animated Explainer:

Resulting Video:

 

3). How to Write an Explainer Video Script

Before you write your script, you may want to create an explainer video outline. Start by creating a list of all the talking points you want to cover within your explainer video. Then organize the points into categories. Identify the main topic and supporting topics to organize your thoughts.

If you’re writing a script for a corporate explainer video, a business or a startup, we recommend using the following outline when drafting your script. This will help you organize the presentation of your ideas in a way that will encourage the viewer to take action after they finish watching your explainer video.

1). Explain the status quo.

What problem is your target audience dealing with?  Use the first 10 seconds (~22-30 words) of your script to address your target audience and the pain they experience with a common problem they encounter.

2). What is the solution?

Now, you can introduce your company’s product/service as the hero to the viewer’s problem. Don’t explain everything right now. Just use the next 10 seconds of the script to introduce the solution and mention what they do to alleviate the problem.

3). Talk about the ways your solution will help solve the viewer’s problem.

Next, we recommend illustrating the top 3 ways your product/service can help the viewer. Spend about 30 seconds providing an overview of the benefits the viewer can experience if they decide to start using the product/service.

4). Remind them to take action

Wrap up the script with a reminder that the viewer can experience all these amazing benefits if ________. The “_______” should be whatever is the next step the viewer needs to take in order to get your product/service. This could be creating a free online account or downloading an app. Other times it’s an email address or a phone number to get in touch with the sales team. Whatever you do, don’t forget to include this “call to action” at the end of the video. This way, no matter where someone sees your video, they will know how to buy from you.

For a more detailed explanation on how to write a script for an explainer video, check out this companion article.

4). Explainer Video Script Template

We created an explainer video script template you can use to write your own script and save money on your production budget. You can view the Google Docs version of the explainer video script template here. You can also download it as a free explainer video script PDF template.

5). Explainer Video Scriptwriting FAQ:

How long should my script be?

Typically, explainer video scripts are 30 seconds-3 minutes for corporate explainer videos. These get the point across quickly before the audience looses attention. Other non-commercial forms of education and entertainment can produce explainer videos that are 5-10 minutes or longer.

When you write the script for your explainer video, aim for about 150 words per minute. You could go up to 180 words but after that, the narration is going to sound rushed. Don’t be afraid to have a shorter script closer to 120 words per minute. This allows for time to add pauses and vary the pace of your presentation which ultimately helps keep the viewer’s attention engaged.

 

How long does it take to write a script?

Scriptwriting can be a fast process if your timeline is tight and your team is nimble. Usually the script writing process takes 1-2 weeks. After the client sends all the background information to the writing team, the writer(s) identify key talking points to include in the video. Additionally, they spend time researching and understanding your target audience to figure out how to best convey the main talking points in your explainer video script. The first draft takes 1-3 days to complete. After you do an internal review and send us your feedback, our writers typically revise scripts and send them back to you within 24-48 hours.

What does it cost to write a script for an animated explainer video?

Animation studios typically charge a few hundred dollars up to tens of thousands of dollars to write scripts for explainer videos. Most studios don’t charge on the high end and rely on information you provide them to create the script. High end script writing services include detailed research programs to understand the target audience and test which language and messages resonate with them. You can request a copy of Video Igniter’s newest price sheet for our current script writing rates.

Want to know what goes into the cost of an explainer video?

6). How to Maximize Your Scriptwriting

Want even more tips to improve the script for your animated explainer video? Check out this companion article: “7 Tips to Supercharge Your Explainer Video Script Writing.”

 

7). Want To See More Explainer Video Script Writing Examples?

Would you like to see more video script examples for a type of video or industry you didn’t see here? Use this page to message us and let us know what type(s) of explainer video script examples you would like to see.

Explainer Video Resources

These popular explainer video resources are recommended for your video production journey:

How long does it take to make an animated explainer video?

What explainer video services does Video Igniter provide?

How to create a 3D explainer video?

How do I hire and collaborate with an animated explainer video company to create my video?

Hire Video Igniter To Write Your Script And Make Your Explainer Video!

We write scripts and make custom explainer videos for world-class brands like T-Mobile, Amazon Web Services and Linkedin @ prices startups can afford.

Check out our portfolio.

Interested in getting some pricing info? Get yourself a copy of our latest rate sheet.

+20 reasons companies love hiring Video Igniter to create animated videos.

Explainer Video Demo Reel

 

Explainer Video Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Get An Animated Explainer Video For Your Business!

Schedule a call to discuss script writing and your animated explainer video project.

Get a quote for your explainer video.

Request access to our newest price sheet.

Create your Video Igniter account and we’ll start writing the script for your explainer video.

 

What is Video Igniter Animation?

Whether you’re looking to hire an animator or an animation studio, there’s a laundry list of things you should look for when selecting a producer for your animation. Take a look at our checklist of recommendations to help your animated video project get off to a strong start.

If you have a question about hiring an animator that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Hire Video Igniter’s Animators to Create Videos Like These

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Top Platforms to Hire an Animator

When you’re ready to hire an animator, knowing where to look can make all the difference. There are several popular platforms where clients can find freelance animators or animation studios, each with its own strengths and considerations.

• Video Igniter – For businesses seeking high-quality, custom animated videos with a streamlined production process, Video Igniter is a top choice. Our platform connects you directly with professional animators and manages the full animation workflow—from script to screen—so you don’t have to vet freelancers or juggle production details. If you want to hire an animator and get studio-quality results without the hassle, Video Igniter makes the process simple and effective.
• Upwork – This popular freelance platform allows you to browse animator profiles, view portfolios, and post your job for animators to apply. It’s great for hiring freelance animators with flexible pricing, but finding a quality match can take time.
• Fiverr – Ideal for small budgets, Fiverr lets you hire animators offering fixed-price services. However, while there are many talented animators, the quality can vary significantly, so it’s essential to vet portfolios carefully.
• Behance – A portfolio site where many professional animators showcase their work. While you can’t hire directly through Behance, it’s a great place to find animators whose style matches your vision and then reach out directly.
• Reddit (e.g., r/animationcareer) – Niche communities on Reddit can be helpful for finding emerging talent or getting honest feedback on where to hire an animator. Just be mindful that these forums are informal and require more manual vetting.

Each platform has its own strengths, but if you’re looking for an all-in-one solution to hire an animator without spending hours on research and project management, Video Igniter is one of the most efficient and reliable options available.

What to look for when hiring an animator?

Animation Style References

The most important thing you can do when looking to hire an animator is to check out examples of previous videos they’ve created. Does their work demonstrate their ability to make good design decisions? Are they able to produce an animation similar to the style you want for your video?

Project Availability

Check to see how many projects they take on at once and how your project will be prioritized relative to other projects. Will they have enough time to complete your video before your deadline?

Responsiveness

What are your expectations when it comes to customer service. Do you need the ability to collaborate with them in-person? Or can you work remotely? Are timezones going to be an issue?  How quickly do you expect a response from your animator? Make sure to discuss responsiveness and estimated turnaround times for your project.

Storytelling Ability

When hiring an animator, you’ll want to make sure they’re a competent storyteller. There are a lot of amazing visual artists out there that haven’t connected the dots between the art of storytelling and the art of visual design. Make sure your animator of choice is able to make images that are appropriate for your story and enhances their presentation for the viewer.

Revisions Policy

Check to see what kind of revision policy your animator offers. If you aren’t paying your animator by the hour, make sure you check to see how many revisions are included in the flat rate you were quoted for the project.

Audio

How’s the audio in their videos? Do the voiceovers sound clean and professional? Does the background music enhance the video or distract you?

For more tips on what to look for when you want to hire an animator, check out this companion article:

https://videoigniter.com/9-things-to-look-for-when-hiring-an-animation-studio/

Essential Questions to Ask Before You Hire an Animator

Before you hire an animator, asking the right questions can save you time, money, and headaches. Whether you’re speaking to a freelancer or a studio, here are the key questions you should always ask:

1. Can I see your animation portfolio?
   Reviewing past work helps ensure the animator’s style matches your vision and quality expectations.
2. Have you worked on similar projects before?
   Industry-specific experience (e.g., explainer videos, educational animations, app demos) ensures they understand your needs.
3. What is your revision policy?
   Clarify how many rounds of revisions are included and whether additional changes cost extra.
4. How do you handle the script and voiceover?
   Some animators only work with a finished script. If you need help with scripting or voice talent, confirm it’s part of the service.
5. What is your timeline and availability?
   Always ask when they can start, how long the animation will take, and whether they can meet your deadline.
6. How do you communicate during the project?
   Clear communication is critical. Ask how often you’ll receive updates and which tools they’ll use (email, Slack, Trello, etc.).
7. Who owns the final animation?
   Confirm you’ll receive full rights to the finished video once payment is complete.

Asking these questions upfront helps ensure a smoother production experience and improves your chances of hiring the right animator for your project.

How to choose a producer for your custom animated video?

Looking for someone to make a custom animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your custom animated video:

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring an animation studio, vs a freelance animator vs Video Igniter?

– Considering making the animated video yourself? Learn about DIY options.

– What is Video Igniter Animation?

Difference between hiring a freelance animator vs an animation studio?

Cost

Freelance animators are often (but not always) cheaper to work with than a full animation studio. It all depends on the style and length of the animation you’re hiring them to create. That, and the timeline…

Speed

… speaking of timelines, how quickly do you need your animated video? If you’re looking for something relatively simple, a freelancer can create what you’re looking for in a few hours, days or weeks. Studios are typically reserved for longer projects that require multiple people illustrating and designing so that the project can be completed in a reasonable amount of time.

Customer Service

Animation studios have more staff to handle client reviews and address questions so their animators and designers can continue working with minimal interruption. Freelancers make money when they’re animating so they’re more likely to request you send your revision notes in text form so they can easily digest them and make fixes in your animation. Some freelancers are willing to get on calls with clients to have more in depth discussions about how to create specific parts of your animation.

Artistic and technical ability

Freelance animators typically specialize in a few styles of animation and get really good at those. Animation studios are staffed with art directors that can develop new unique visual styles and coordinate a team around them to help execute on that unique artistic vision.

How long does it take a freelance animator to make an animation?

Custom animated videos take a lot of time and attention to produce. It takes about 2-4 weeks for a freelance animator to produce a 60 second animated video. To learn more about the animated video production process and how long each stage of production takes, check out this companion article:

https://videoigniter.com/understanding-the-animation-production-workflow-how-to-turn-your-idea-into-an-animated-video/

What does an animator cost per hour?

Animators earn between $10-$150+/hr depending on their experience and technical skillsets. For your average corporate/business/startup animated promo video, expect to spend $25-$50/hr for a quality 2D animator.

How much does a 2D animator cost per hour?

Usually $20-$60/hour.

How much is a 3D animator per hour?

$25-$75+/hour. 3D animators can get substantially more expensive. Highly technical, complicated and detailed animations can easily cost over $100/hour to produce.

How to pay an animator?

Payment Methods

Animators love receiving prompt payment for their hard work. But fast payments usually means they need to sacrifice 2.9%-5%+ of their earnings to cover transaction costs when they receive payment. Some animators may ask you to cover this expense. Others may be open to receiving payment via check, bank transfer or crypto to avoid losing their earnings to cover transaction costs.

Payment Terms

Most animators and animation studios use the same set of animated video payment terms: send an invoice for 50% of the estimated production cost to start production and the remainder of the project budget is due when the final draft is approved. The unwatermarked version of your animated video will be delivered after final payment is completed.

If you are hiring an animator for ongoing projects, have the animator log their hours and report them every two weeks for payment.

Flat rate vs Hourly

For shorter animated projects, it’s common in the animation world for freelancers and studios to quote a flat rate for a project and instead of charging by the hour. Animations longer than a few minutes will more than likely be billed by the hour because it’s too difficult to generate an accurate estimate for the number of labor hours required to create the video.

Extra Revisions

How many revisions does the animator allow for each phase of production? Most animators will cut you off at 1-2 revisions but some will be generous and allow a 3rd round of revisions for free. Whatever the situation is, make sure you two are in agreement about the production terms before you get started so that you don’t end up with unexpected costs at the end of production.

How much does it cost to hire an animator to make an animated video?

If you’re creating a 2D animated video, expect to spend between $1,000-$4,000 to cover the cost of animating a 60 second video.  Illustration can add another $750-$2,000+ per minute of animation. 3D animated videos easily cost 2-3x as much because additional people are needed to create 3D models for characters, scenes and objects and make them look lifelike.

Tips to keep your animated video production budget low

Consider the following budget-saving tips to keep your animated video production cost down.

Create your script

You can save hundreds or thousands of dollars off your production budget by writing the script for your animated video. Freelance animators and animation studios are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of creating a first draft that will articulate the story you want to present. Don’t worry about making your script perfect. If you can provide the first draft of your script, your animation team can help you make it production-ready and you can still save some money on your production budget.

Here are a few resources to help you create a script for your animated video:

How To Write An Animated Video Script

7 Tips to Supercharge Your Video Script Writing

Examples Of Explainer Video Scripts + How To Write A Script

Get our free script writing template here.

 

Create your storyboard

A storyboard is like a blueprint for an animated video. It tells the animators and illustrators what to create. By creating the storyboard for your custom animated video, you can save hundreds or thousands of dollars off your production budget. You don’t need any artistic ability to create a storyboard. Your job is to brainstorm visuals to correspond with each line of your script and then write simple instructions for the illustrators and animators so they understand what you want to show in each scene.

Free Download: Get our free storyboard creation template.

Deep Dive: Building a great storyboard for an animated explainer video.

Record the voiceover

You can try sourcing low cost voiceover talent from sites like Fiverr or VoiceBunny. English-speaking voiceover artists tend to charge $10-$199 for 1-2 minutes of recorded audio.

You can also record the voiceover yourself for free! Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record the voiceover for your animated video for free without having to buy any expensive equipment or software.

Use stock assets

Using pre-created assets can help you keep your budget down because they usually cost less to buy or license than it would to create something comparable.  Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.

Use free music

Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. Looking for free, legal music? Check out Incompetech and Facebook’s Sound Collection.

Why Businesses Choose to Hire an Animator

Whether you’re a startup, small business, educator, or enterprise marketing team, the decision to hire an animator can elevate your content and create a lasting impression on your audience. From explainer videos and app tutorials to brand intros and product demonstrations, animation offers a visually compelling way to simplify complex messages.

Many businesses choose to hire an animator because animated content is more engaging, memorable, and versatile compared to live-action videos. It’s also scalable: you can reuse and repurpose animated assets across social media, email marketing, websites, presentations, and more.

Hiring an animator ensures your video stands out from competitors and delivers a polished, professional finish that builds brand trust.

How to Hire an Animator for Your Specific Needs

When you’re ready to hire an animator, it’s essential to consider the type of animation that aligns with your goals. Some projects benefit from traditional 2D animation, while others require the depth and realism of 3D animation. Whiteboard animation, motion graphics, and character animation are also popular formats.

Before hiring an animator, identify your project’s goals:

• Are you trying to explain a product or service?
• Do you want to create branded entertainment or an educational series?
• Are you looking for an attention-grabbing ad for social media?

Different types of animation require different skill sets. Make sure to hire an animator who specializes in the kind of animation you need. You can mention your vision, brand tone, audience, and goals when reaching out to animators or filling out creative briefs.

How to Hire an Animator Without Risk

Hiring an animator online can involve risks if you’re not careful. To minimize potential issues, follow these steps:

1. Review Their Portfolio
   Always start by looking at the animator’s past work. Do they have experience creating the kind of video you want? Are their visuals polished and professionally produced?
2. Start with a Small Project or Test Sample
   If you’re unsure, consider starting with a short 10-15 second animation. This gives you a preview of their communication, turnaround time, and quality.
3. Get Clear Terms in Writing
   Before you hire an animator, define deliverables, deadlines, revision policies, and payment terms. Use contracts or detailed service agreements to avoid miscommunication.
4. Use a Secure Payment System
   Whether you hire a freelance animator or an agency, use a platform that holds funds in escrow until milestones are delivered, such as Upwork or Fiverr.
5. Request Regular Updates
   Ask for progress updates at key stages (e.g., script, storyboard, rough animation) so you can give feedback and keep the project on track.

Why You Should Hire an Animator Instead of DIY

There are many DIY animation tools available online, but hiring a professional animator delivers better results in most cases. Here’s why:

• Custom Design: Animators can create unique visuals tailored to your brand instead of relying on templates.
• Technical Expertise: Animation software has a learning curve. Professional animators know how to produce smooth, appealing motion and integrate audio correctly.
• Time Savings: Animation is time-consuming. Hiring an animator lets you focus on your business while a pro handles the creative work.
• Script & Storytelling Support: Many animators (especially through platforms like Video Igniter) can help you craft a compelling narrative that drives results.

If your goal is to create a video that builds trust, converts viewers, and looks polished across all devices, it’s smarter to hire an animator than try to do it all yourself.

How to Hire an Animator for a Long-Term Relationship

Many businesses benefit from developing an ongoing relationship with a trusted animator. When you find someone who understands your brand and communication style, they can quickly produce high-quality content for future campaigns.

To build a long-term working relationship when hiring an animator:

• Provide clear feedback and appreciation for good work.
• Be prompt with payments and responses.
• Discuss retainer agreements or ongoing projects.
• Introduce them to your broader marketing or creative team if you anticipate future projects.

Hiring an animator doesn’t have to be a one-time deal—it can be a strategic move that enhances your brand’s visual identity across all channels.

Common Mistakes to Avoid When Hiring an Animator

Many businesses run into preventable issues when they hire an animator. Here are some of the most common mistakes—and how to avoid them:

1. Skipping the Portfolio Review
Never hire an animator without thoroughly reviewing their portfolio. Make sure their animation style aligns with your brand and your project goals.

2. Providing a Vague Project Brief
Unclear direction leads to more revisions and misalignment. Always provide a detailed brief including your script (if available), visual preferences, goals, and target audience.

3. Ignoring the Revision Policy
Not all animators include unlimited revisions. Understand how many changes are allowed, what constitutes a revision, and whether changes after final delivery are permitted.

4. Hiring Based Solely on Price
While budget matters, choosing the cheapest option often results in lower quality. Look for value, not just price, when hiring an animator.

5. Overlooking Communication Skills
Great animation requires collaboration. If your animator is slow to respond or unclear in their communication, your project could suffer.

6. Rushing the Timeline
Animation is a craft that takes time. While rush delivery animation is possible, unrealistic deadlines can lead to rushed work or missed milestones. Plan ahead and allow for reasonable production time.

Avoiding these mistakes will help you hire an animator who delivers professional, impactful results—whether you’re producing a 2D explainer, product demo, or animated series.

How to get the most out of your animated video?

Animated videos aren’t cheap to produce. If you’re hiring someone to make one, here are some resources to help ensure your project goes as smooth as possible. Is your animated video being created to help serve a business objective or initiative? These resources will also help you improve the marketing impact of your animation.

– 7 Tips to help you write a great script for your animated video.

– Pick the right visual style for your animated video.

– 6 Tips To Increase Viewer Engagement for your animated video.

– Review the Do’s and Don’ts of Promotional Explainer Videos.

– 7 Tips For Using and Improving Your Businesses’s Video.

– Learn how to interpret your video’s viewer stats to see if it needs improvement.

– A/B Test variations of your animated video to improve its conversion rate.

Final Thoughts: Why Hiring an Animator Is a Smart Investment

The decision to hire an animator isn’t just about creating a cool video—it’s about creating a communication asset that drives engagement, builds authority, and tells your story in a memorable way.

With so many platforms and pricing tiers available, it’s easier than ever to hire an animator who fits your style, budget, and timeline. Whether you choose Video Igniter, a freelance platform, or a boutique animation studio, taking time to find the right animator will pay off in the form of better video performance and stronger brand impact.

Ready to hire an animator? Contact Video Igniter today to get started with your next animation project.

Hire Video Igniter to create your animation

World class design talent at prices small businesses can afford.

We can make any kind of 2D or 3D animated video you can imagine.

+20 reasons companies love hiring us to create animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

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Animator Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Get in touch to hire an animator

Schedule a call to discuss your animated video.

Get a quote for your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and then we’ll make an animated video for you.

What is Video Igniter Animation?

Resources For Hiring An Animator

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+160 Free Resources To Help You Create Animated Videos