Looking for someone to help with video animated production? Video Igniter Animation is an online animated video production company that makes custom animated videos for businesses, brands, agencies, video production companies, startups, non profits and anyone that thinks it would be fun to see their idea turned into an animated video.

If you have a question about animated video production that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

What is animated video production?

Animation – aka animated video production is the art of hand drawing images or using computers to create custom illustrations that create the illusion that the images are in motion. Movies are created by displaying 10-60 images per second in rapid succession to seemingly create a picture that looks like it is moving.

Hand drawn animations require large teams of talented illustrators to individually draw and add color and texture to every scene.

Modern computer animation dramatically simplifies the animated video production process by providing tools to animators so they can digitally manipulate a smaller number of images in order to create an animation – as opposed to hand drawing every single frame individually.

How do I find animated video producers

Websites like Upwork and Fiverr can help you find cheap freelance animators. YouTube, Behance, Vimeo, Instagram and Google are all great places to find beautiful animations and connect with studios and creatives.

Shameless Plug: Video Igniter was designed to provide outsourced animation production services through the Internet to clients around the world. Here are 20+ reasons companies love outsourcing animated video projects to us.

What to look for when hiring an explainer video company

Animation Style References

The most important thing you can do when hiring an animator is to review samples of other videos they’ve created. Does their work demonstrate the ability to make good design decisions? Are they able to produce an animated video similar to the visual style you want for your video?

Project Availability

How many projects they take on at once and how your project will be prioritized relative to their other projects? Is there enough time to complete your animation on time before the deadline? Maybe you’ll need to explore rush delivery animation to speed up production.

Responsiveness

What are your expectations when it comes to customer service? Do you need the to collaborate with your animator in-person? Or can you work remotely? Are timezones going to be an issue?  How quickly do you expect a response from your animator? Make sure to discuss responsiveness and estimated turnaround times for your project.

Storytelling Ability

When you hire an animator, you’ll want to make sure they’re a competent storyteller. There are a lot of amazing visual artists out there that haven’t connected the dots between the art of storytelling and the art of visual design. If you love their artistic ability but you aren’t a fan of their story telling skills, consider writing the script and making the storyboard for your animated video and just rely on them to create the animations for your video.

Revisions Policy

Check to see what kind of revision policy your video animator offers. If you aren’t paying your animator by the hour, make sure you check to see how many revisions are included in the flat rate you were quoted for the project. Most animators and studios only offer 1-3 rounds of revisions before they will need to charge you extra.

Audio

How’s the audio in their videos? Do the voiceovers sound clean and professional? Does the background music enhance the video or distract you?

More Tips

For more tips on what to look for when you want to hire an animator, check out this companion article:

How do I hire an animated video production company?

Looking for someone to produce your animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more.

Here are some resources to help you figure out the right production option for your video:

• 9 Things to Look For When Hiring An Animator to create an animated video.
• How to outsource an animated video project?
• How do you hire an animator?
• Pros and Cons of Different Animation Styles
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• What is Video Igniter Animation?

What animated video services does Video Igniter offer?

Video Igniter Animation can help you create any kind of custom 2D or 3D animated video you can imagine. We can help you:

• Create all types of 2D and 3D animated videos.
• Write your script
• Create your storyboard
• Translate your animated video into other languages
• Optimize your video so more people click play, watch your video longer and engage with your CTA at the end of your video.
• Run paid promotions for your ad to get more exposure and awareness for your company and video (let us know when you get a quote).

See this page for a comprehensive list of services Video Igniter offers.

Looking help with animated corporate video production?

Visit: https://videoigniter.com/animated-corporate-video/

How does the animated explainer video production process work?

If you’re like us and prefer learning by watching videos instead of reading, we created a video that explains what the animated video production process is like. Below is a more detailed writeup about what to expect during each stage of the production process:

Script

The first step of the production process is writing the script for your animated video. You can hire Video Igniter or your animated video producer to write the script for you. Or you can write the script yourself to speed up production and save money on your production budget.

If we’re writing your script, we’ll start by sending you a questionnaire to learn about what you want us to talk about in your video and who the intended audience is. We’ll use this information to draft a script that is designed to speak to your target audience.

We’ll send you the first draft so that you can review it and let us know if we need to make any changes to the script. If you love it as-is, we’ll proceed to creating the storyboard. Otherwise we’ll continue to work with you to revise the script until you are thrilled with it.

Script Writing Downloadable Resource

If you want to write the script yourself, check out our script writing resources and download our script writing template.

Download Video Igniter’s Free Script Writing Template

Storyboard

Now that your script is production-ready, it’s time to create the storyboard. The storyboard is like the blueprint for your animated video. It tells the illustrators what they are supposed to create and it explains to the animators how they are supposed to make the images move.  Video Igniter (or your animated video creator) can help you develop the storyboard or you create it yourself to speed up production and save money on your production budget. Storyboards are important for production because if the production team doesn’t have consensus with you about what they’re supposed to create, it can lead to extra production costs and more time needed to finish your animated video.

Here’s a diagram of what each page of your storyboard will look like:

Download Video Igniter’s Free Storyboard Template

Each slide contains:

– a sentence from your script

– a rough mockup of the scene

– directions for the animators

– a list of all the assets needed to create the scene (audio and visual)

After we create the first draft of your storyboard, you will get a chance to review it and send us feedback. We will continue to work with you to revise your storyboard until you are 100% satisfied with the direction of your animated video project.

Animated Video Production Budget Saver

Want to save hundreds of dollars off the cost of your production budget? Download our free storyboard creation template and storyboard creation guide.

VoiceOver

After your script and storyboard are locked in, we can audition voiceover talent for your animated video. For most projects, we’ll order auditions from multiple voiceover talents so that you can listen to what each of them sound like while they read a few sentences from your voiceover. If you love one of the auditions, we’ll hire them to record the full voiceover and coach them through the energy, pacing and pronunciation of your script. Not in love with any of the auditions? Let us know why and we’ll happily order up some new auditions for you to listen to.

Soundtrack

Our sound team will identify several soundtracks that we can license for your animated video and run them by you to review. If you’re in love with one of the options, we’ll procure the appropriate broadcast rights for the soundtrack. Not a fan of any of the soundtracks? Let us know what you’re feeling and we’ll select some new options for you to consider. Or, maybe you like several of the soundtrack options and can’t decide which one is best? In that case, we’ll help you preview each of your selected soundtracks alongside your animated video when the first draft is ready. This way, you can hear which soundtracks feels right within the context of your animated video.

For more tips on soundtrack selection, read our animated video soundtrack selection guide.

Illustrations

As soon as your storyboard is approved, the art team will begin the process of creating the custom illustrations for your animated video. First, the art director will review your branding and any style references you provided. Then, they will select a key scene from your animated video and design that scene one or more times using a custom designed visual style. The art director will send the concept art to you and wait for your feedback.

If you love one of the pieces of concept art as-is, let the art director know and they will begin creating the rest of the art for your animated video using the approved concept art as a style reference.

If you love aspects of multiple pieces of concept art, let the art director know. They will use your feedback to integrate the best aspects of all the concept art you loved and create a new piece of concept art for you to approve or send additional feedback on.

Not in love with any of the concept art? That’s totally ok! Just let us know your honest feedback and we’ll continue working with you to create the perfect visual style for your animated video before we produce the rest of the art.

Once the illustration team has finished creating all the custom art for your video, they’ll send it over to you and give you a chance to send feedback and revision notes for each scene. We’ll review your notes, incorporate the revisions and send the art back to you to review and sign off before we move on to animation.

Animation

Finally – the art and voiceover are approved and we can dive into animation! It takes about a minute to animate each minute of video. If we’re making a longer video for you, we’ll discuss options for speeding up animation by adding additional animators to the project. When the first draft is ready, we recommend giving it a detailed internal review and previewing it with members of your target audience to ensure the content is easy to understand, memorable and relatable.  Collect all your feedback, send us your revisions and we’ll incorporate them into the final draft of your custom animated video.

Examples of videos created with our animated video production services:

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How long does it take to make an animated video?

It takes 3-8 weeks to create a 1-2 minute 2D animated video. 3D animated videos take about twice as much time to produce. Want to learn more about what’s involved at each stage of the production process and how long each part of production takes? Check out this companion article.

How much does video animated production cost?

Most animated videos cost between $1500-$7500 to create each 60 seconds of custom 2D animation. 3D animated videos easily cost twice as much to produce. To learn more about what goes into the cost of making an animated video, check out this companion article: What goes into the cost of an explainer video?

For the latest production rates from Video Igniter, request access to our price sheet here.

Benefits of Video Animated Production for Businesses

Video animated production is more than just a creative process—it’s a strategic tool for businesses. Unlike traditional live-action video, animation gives brands the flexibility to explain complex topics in a simple, engaging way. Animated videos can condense technical processes, product demonstrations, or data-driven insights into easy-to-digest visuals that audiences actually enjoy watching.

For startups, animated production helps them look polished and professional without the heavy costs of a live-action shoot. Larger companies use animated video to maintain brand consistency across global markets, since visuals can be easily updated and localized. Nonprofits and educational organizations benefit from video animated production because it keeps audiences emotionally engaged and inspired to take action.

Types of Video Animated Production

Not all animated videos are created the same. Depending on your goals, different production styles may be more effective:

• 2D Animation – A cost-effective and versatile choice for explainer videos, tutorials, and storytelling.
• 3D Animation – Offers depth, realism, and cinematic quality for product demos, architectural walkthroughs, or immersive experiences.
• Motion Graphics – Perfect for presenting data, infographics, and professional presentations.
• Whiteboard Animation – Great for step-by-step explanations or educational content.
• Cel Animation – A hand-drawn style that feels organic and artistic, ideal for brands seeking a unique identity.

When considering video animated production, it’s important to align the animation style with your message and target audience.

Why Video Animated Production Outperforms Static Content

In today’s crowded digital landscape, static content often gets ignored. Animated video, on the other hand, captures attention within the first few seconds. Eye-catching motion, vibrant colors, and dynamic storytelling keep viewers engaged longer than text or still images.

Studies show that people retain up to 95% of a message when it’s delivered through video, compared to just 10% from text. That makes animated video production one of the most powerful tools for boosting brand recall, driving conversions, and improving overall marketing ROI.

Video Animated Production for Marketing Campaigns

Animation isn’t just for explainer videos—it can power every stage of a marketing campaign. Brands use animated production for:

• Social Media Ads – Short, punchy animated clips are perfect for TikTok, Instagram, and YouTube.
• Email Campaigns – Adding animated GIFs or micro-videos increases click-through rates.
• Website Landing Pages – An animated hero video immediately captures interest and reduces bounce rates.
• Event Promotions – Animated teasers build hype for webinars, trade shows, or product launches.

With its adaptability, video animated production ensures that your content can be repurposed across multiple platforms without losing impact.

Common Mistakes to Avoid in Video Animated Production

Even with a talented team, animated video projects can go off track if you’re not careful. Here are common pitfalls to avoid:

1. Skipping Pre-Production Planning – Jumping into animation without a solid script and storyboard can lead to miscommunication and costly revisions.
2. Overcomplicating the Message – Too much detail can overwhelm viewers. Keep scripts simple and concise.
3. Ignoring the Target Audience – A highly polished animation is useless if it doesn’t connect with the people you’re trying to reach.
4. Underestimating Timelines – High-quality animated production takes time. Rushed deadlines often result in lower-quality output.
5. Neglecting Audio – Crisp voiceovers and carefully chosen music tracks make as much impact as the visuals.

Video Animated Production for Training and Education

Beyond marketing, animated videos are incredibly effective for learning and development. Training employees through animation increases engagement and reduces costs compared to traditional seminars or printed manuals.

E-learning platforms often rely on video animated production to simplify technical content and keep learners motivated. Complex concepts—such as compliance policies, software tutorials, or medical procedures—become easier to understand when paired with animated visuals and step-by-step narration.

Future Trends in Video Animated Production

The animation industry is constantly evolving, and businesses that stay ahead of trends can maximize their impact:

• AI-Assisted Animation – Artificial intelligence is speeding up the production process while reducing costs.
• Interactive Animated Videos – Viewers can now click, choose, and influence the story path.
• AR and VR Integration – Animated production is expanding into immersive experiences for training, sales, and entertainment.
• Personalized Animation – Custom-tailored animated content, such as videos that include a viewer’s name or industry, creates stronger emotional connections.
• Hybrid Production – Combining live-action footage with animated elements is becoming increasingly popular for unique storytelling.

By embracing these trends, brands can future-proof their video marketing strategies.

How to Maximize ROI from Video Animated Production

Producing an animated video is just the first step. To maximize your investment, it’s essential to distribute your video strategically. Upload it to your website, share it on social platforms, include it in email campaigns, and consider running paid ads to extend its reach.

Additionally, track performance metrics such as watch time, click-through rates, and conversions. This data not only proves ROI but also provides insights for refining future animated video productions.

Looking for cheap animated video production?

Custom animated videos require many hours to produce by a talented of multiple designers, animators, story tellers, voiceover artists and project managers. This is the main reason animated videos cost a few thousand dollars to produce. That being said, if you are looking for a cheap way to make an animated video, there are a few options to consider. Check out this resource guide to learn about the different ways you can make cheap animated videos. There are even some ways to make animated videos for free!

What Is The Video Igniter Animated Video Production Site?

Video Igniter offers animated video production services online. We’re modernizing the experience of creating a custom animated video to help you create high quality original content quickly while helping you save $ on your production costs. We streamlined the complex production process for making an animated video and do all the work for you. All you need to do is tell us what you want us to create. We’ll make everything for your video and you tell us what you like and what you want us to revise.

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator or studio for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter To Produce Your Animated Video

Video Igniter can make video animations using 2D, 3D or Cel Animation.

Check out our animation portfolio.

+20 reasons companies love hiring us to create custom animated videos.

Animated Video Production Demo Reel

Animated Video Production Success Stories and Testimonials

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

Get In Touch About Making Your Animated Video

Get a quote for us to create your animated video.

Schedule a call with our production team.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

3D animated video pushes the boundary of what digital artists can create for the screen. We can look at things we could never see with the naked eye. 3D animation transports us to entirely new immersive worlds. They can even show us photorealistic renders of our own world. While they are complicated and take more time and talent to produce than other kinds of videos, this guide provides an overview of some of the most frequently asked questions about making 3D animated videos to help you figure out how to get a 3D animation produced for your own needs.

3D Animation And Design

If you have a question about 3D animated videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

When To Create a 2D vs 3D Animation?

3D animated videos are able to show extra details that can’t be shown in 2D animated videos. It’s like the difference between looking at a picture of something vs having a model of that thing (or the real thing itself) to understand it. Sure, the picture shows you what something looks like, but a 3D animation shows you how something is. You can look inside it, you can go around it. It can be manipulated and changed to show how it evolves under certain conditions. These details can be abstractly represented in 2D animation with different techniques but it’s far from seeing what’s actually going on.

Industries That Use 3D Animation

3D Animation For Manufacturing & Architecture

When it really matters – when you need to see the details of what is going on, 3D animation is the best way to visualize what you want to show or communicate to people. This is particularly useful for mechanical and technical companies that want to show off how their physical creations function.

Marketers Stand Out with 3D Animations

The Internet is becoming an ocean of videos – and very few of those videos are 3D. If you want your message to stand out, investing a little more time and money in a 3D animated video can help your message rise above the noise.

3D Animation For Science & Medical Procedures

Want to demonstrate how a medical procedure works? How about demonstrating how brain neurons fire? Even if you were to get up close with a video camera, you wouldn’t be able to see all the fine details that are going on. By using 3D animation, it’s possible to visually show what’s happening at a microscopic level.

3D Entertainment

The best kind of 3D animation is the good ol’ Pixar Animated video! These animations used to require budgets in the 10’s or 100’s of millions of dollars. Now, thanks to modern animation software and virtual animation teams, the cost to produce 3D animated videos for entertainment purposes is coming down. More organizations can now afford to create entertaining 3D animated videos to extend their brand.

Examples of 3D Animated Videos

3D Animated TV Ad Example

3D Product Render Video Example

Photorealistic 3D Animated Video Example

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Animated 3D Online Promo Video Example

How To Make a 3D Animated Video

1). Pick Your Animator

3D animated videos are complicated to produce. Unless you’re feeling particularly inspired to learn how to create them yourself, we recommend hiring an animation studio, freelancer, or us, Video Igniter Animation to create your animated video. Here are 9 things to look for when hiring an animator for your 3D video project.

2). Script

First, create a script for your video. This will become the skeleton for your entire animated video. When you create the first draft of your script, include notes about what visuals should correspond with each part of the script. The more detailed you can be with your visual notes, the easier it will be for the animators to figure out what you want them to show in each scene.

Deep Dive: Writing a script for a 3d animated explainer video? Check out our explainer video script writing guide.

3). Storyboard

Next, you’ll want to turn your script into a storyboard. A storyboard is like a blueprint for the design and animation teams so that they know: 1). what to create and 2). how things should move in each scene. You create the storyboard yourself or hire Video Igniter (or some other freelancer/studio) to turn your script into a storyboard for you.

Each page of the storyboard contains
1). A sentence from your script.

2). A rough mockup of the visuals you want to show in that scene.

3). A list of instructions for the animation team so they know how to animate the scene in sync with the voiceover.

4). A list of all the assets needed for that scene (background design, characters, items, sound effects, etc).

Want to save money on your production budget by creating your own storyboard? Download our storyboard creation creation guide and template.

4). VoiceOver

Now that your storyboard is approved, it’s time to hire some voiceover talent to record the narration or character’s voices for your animated video. You can hire voiceover talent from websites like Voicebunny, Fiverr and Voices123. We recommend hiring them to record a few sentences from your voiceover first to see if you like they way they bring energy to your specific script. If you love it, you can proceed to hire them for the full recording.

You can also record your own professional sounding voiceover for free at home or in your office without having to buy any expensive equipment.

5). 3D Concept Art

If you hire an animation studio to create your storyboard, the concept art may be created during the storyboard phase of production. Typically concept art starts as black and white sketches. Once the design is refined, color is added and polished until the client is happy with the 2D visualization of the art style.

From there, 3D artists will develop a grayscale 3D model of the assets needed for the animation. Here are some examples of 3D models for animated videos:

Image by PIRO from Pixabay

Image by Peggy and Marco Lachmann-Anke from Pixabay

After the 3D model is approved, the artist will add color, textures and background scenery to complete the visual. The visual style gets refined through back and forth conversations between the animation studio and the client. Not all scenes get created during this phase of production – just enough to prove the concept and establish the visual (and sometimes the movement style) of a few key parts of the 3D video.

6). Animatic

The animatic is an advanced version of the storyboard. The animatic maps out the timing and framing of each shot of the video. This provides the animators a detailed reference to work from when designing and animating the video.

The example below shows how the original animatic for an episode of SpongeBob SquarePants evolved into the final animation.

7). Creating 3D Models and Adding Color

Next, it’s time to create all the 3D models for your 3D animation. First, the models get created without color like the concept art shown above. The animation studio will give you an opportunity to refine the models for all the characters, objects and scenes used in your video.

After that, the artists will apply color and texture layers to the 3D models. You will get another opportunity to review the models and request revisions to finalize their designs for production.

8). Animation

Finally, it’s time for animation! Your voiceovers have been recorded. All the 3D art has been created and colored. Now, the animators bring everything to life. Animation will take several weeks (or months) depending how long your 3D animated video is. When the first draft is finished rendering, you will get a chance to review the animation and request final revisions for your 3D animation.

9). SFX + Music

Don’t forget to add a soundtrack to your 3D animated video.

Sound FX and music may get added after you approve the final draft of the animation. This is done to avoid expensive rework. If you see your animation and want to make changes to the timing, it’s better to wait to add the music and sound effects once the timing of the animation has been locked in.

What does it cost to create a 3D explainer video?

Usually north of $10,000/60 seconds of animation. The visual style and level of detail you want for your animation determines your production budget. so they can generate a quote for your 3D animation. You can also write to us about your project to generate a custom quote for your 3D animated video.

How long does it take to make a 3D explainer video?

Depends on the complexity. Anticipate at least 8+ weeks for a 1-2 minute animation. We can produce your animation faster with a rush delivery upgrade. 

3D Animated Video Production Resources

These popular articles are recommended for people interested in creating 3D animated videos:

How to create a 3D explainer video?

How to hire and work with a 3D animation studio?

What does 3D animation cost?

How to make 3D animation?

How to use Video Igniter’s 3D animation maker to create a 3D animation?

Hire Video Igniter To Make Your Video!

We produce custom animated videos for world-class brands like T-Mobile, Amazon Web Services and Snoop Dogg @ prices startups can afford. Check out our portfolio here.

Interested hearing about pricing? Get yourself a copy of our latest rate sheet.

Our team has made all kinds of 3D animations and we have the talent to create anything you can imagine. TV ads, educational tutorials, custom visuals for concerts and more!

+20 reasons companies love hiring Video Igniter to create animated videos.

Our team can create any 2D or 3D animated video you can imagine.

Get In Touch With Our Production Team

Want to create a 3D animated video? Use the following resources to get in touch with our production team:

Schedule a call with our production team.

Get a Quote. 

Access our price sheet.

Fill out a questionnaire about your video to help us understand what you want to create.

What is Video Igniter Animation?

Instead of hiring an expensive brick and mortar 2D animation studio, Video Igniter Animation can help you produce original custom animated videos quickly!

…and for quite a bit less than what an old school animation studio would charge you!

Help your brand stick out and become more memorable by turning it into an animated logo video. Animated logos add extra personality to your brand image and helps people form more associations with your brand. In this article, we answer the most frequently asked questions people ask about creating an animated logo video for their company.

But first, let’s take a look at some examples of animated logos…

Animated Logo Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

If you have a question about animated logos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

How to make an animated logo video online

First off – you need to figure out who is going to produce your custom animated video logo. Scroll down to see resources about how to find a video animator for your project – or you can read about us to see if we’re a good fit for you: Video Igniter Animation.

Questionnaire

Animated video production begins with a call or digital questionnaire that we use to learn more about your brand, brand personality, target audience and visual style preferences. This information helps inform all visual and motion design decisions for your animated logo.

Pro Tip: Check out Video Igniter’s Animation Pre-Production Checklist to see all of the things you should organize and think through before you start production.

Writeup

We’ll review your information and brainstorm several concepts for your logo animation. After we write out our ideas we’ll send them to you for your thoughts. Your feedback helps us refine the best concept(s). At this point in production, the goal is to get as concrete as we can about the description of the visual design so that we can hand it off to the illustration team to develop some sketches.

Sketches

Once your concept is approved, our art team will develop sketches for your animated logo. This helps us create and refine the motion design and the timing of the animation overall. You will get a chance to review the concept art and request revisions before we move forward with production.

Design

After the sketches have been approved, our team will develop the art for your animated logo. Since your logo is the key focus of the animation, we usually just need to design the motion accents that will compliment and move around your logo as it animates into view.

You will be given an opportunity to review the design assets and request revisions before we animate your logo.

Animation

Now that the art is approved, it’s time to animate. If your animation uses 2D computer animation, it should only take a few days to create all the motion design. If your animated video logo uses 3D animation or frame by frame animation, it could take up to a week or more to create the first draft. When the first draft is ready, we recommend giving it a detailed review with your internal team and members of your target audience. Collect everyone’s feedback and send it to us so we can incorporate your edits and deliver the final draft of your animated logo video.

Sound Design* (optional)

For that extra spark of personality and presentation, consider adding some sound design or sampling a short clip from a stock soundtrack while your logo is animating into view. Sound can be used to make your logo sound like it is physically being created on scene. It can also be used like a jingle to help make your logo and brand a little more memorable.

What to look for when hiring an animated logo video maker?

If you’re interested in hiring someone to make an animated video logo, take a look at their video portfolio to review the quality of their work. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Resources to help you find an animator to create your animated logo:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated explainer video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• Pros and Cons of Different Animation Styles

Why do companies create animated logos for their video intro?

Instantly identify who is bringing the message to you.

It’s a common tactic for advertisers to flash a logo at the beginning of an advertisement to enable viewers to quickly contextualize who is presenting the content of the ad. Animating your logo instead of flashing a static logo helps to draw the viewer’s focus where as flashing a static logo could make viewers more likely to look away and ignore the ad.

Add personality to your logo and enhance how people feel about your brand

Creative motion design applied to your logo is an opportunity to express and enhance the visual identity and personality of your brand.

Are there any online animated video logo makers?

Yes! You can find freelancers on sites like Fiverr and Upwork. You can use stock motion design templates from Canva to create an animated logo. Or, you can use Video Igniter – the online animated video maker to tell our animators what you want them to create, and they will work with you online to make and revise your custom animated logo. To learn more about the different types of online animated video makers, check out this companion article: https://videoigniter.com/animated-logo-video/

What does it cost to make an animated logo?

There isn’t a straight forward answer to this question beyond: you get what you pay for. With longer animated videos, it’s easier to estimate cost based on the length and style of the animated video being created. Animated logos aren’t as easy to generate a price range without discussing what you are looking for. There could be a lot of intricate motion design we need to create – or it could be a very simple animation. Maybe it’s 2D. Maybe it’s 3D. We also need to discuss how you want to present your brand’s personality within the animated logo.

Schedule a call with our production team to discuss your animated video logo project.

How long does it take to make an animated video logo?

Depends on the complexity of the motion design, the use of 2D, 3D and or frame by frame animation, and whether or not we will be doing paid viewer testing to see how your target customers perceive your animated video logo. Budget 1-4 weeks for the creation of your animated video logo.

How long should my animated logo be?

~1-10 seconds long.

Why Animated Logo Videos Are a Must-Have for Modern Brands

In today’s fast-paced digital landscape, a static logo alone isn’t enough to capture and keep attention. An animated logo video can breathe life into your brand identity, turning a flat visual into a dynamic storytelling asset. Whether you’re a startup building brand recognition or an established business refreshing your image, logo animation helps make your brand more memorable and professional. With audiences consuming more video content than ever before, using an animated logo video at the beginning or end of your content reinforces brand identity in a visually compelling way.

How Animated Logo Videos Improve Brand Recall

Studies have shown that motion enhances memory. When your audience sees a logo that animates with motion, sound, and visual effects, they’re more likely to remember it. The added movement not only draws attention but also makes your logo stand out among competitors. Over time, repeated exposure to your animated logo video across multiple touchpoints — such as YouTube intros, website headers, or product videos — can significantly boost brand recall and loyalty.

Strategic Places to Use Your Animated Logo Video

If you’re investing in an animated logo video, make sure you’re leveraging it across all relevant digital channels to maximize visibility:

• Website: Place it in your homepage header or as a preloader animation.
• YouTube and Vimeo: Use it as an intro/outro for all your content.
• Email Marketing: Insert it at the start or end of promotional video emails.
• Pitch Decks and Presentations: Add flair to the opening or closing slide.
• Social Media: Share it as a short standalone video or integrate it into reels, stories, or branded content.
• Digital Signage: Display it in retail stores or at trade shows for eye-catching brand promotion.

By embedding your animated logo video in these locations, you create a consistent visual identity that viewers will associate with your brand.

Different Animation Styles for Logo Videos

Choosing the right animation style for your logo is crucial — it should reflect your brand’s personality and tone. Here are some popular styles to consider for your animated logo video:

• 2D Motion Graphics: Clean and minimalist, great for tech companies or startups.
• 3D Animation: Adds depth and realism, perfect for product-focused or luxury brands.
• Kinetic Typography: If your logo includes text, animated typography adds flair and energy.
• Morphing Animations: Smoothly transforms one element into another, often used to communicate versatility or innovation.
• Hand-drawn Animation: Offers a whimsical or artisanal feel for creative or boutique brands.

When planning your animated logo video, the animation style should align with your industry, audience expectations, and brand tone.

Animated Logo Video vs. Static Logo: What’s the Difference?

A static logo serves its purpose well for printed materials and small-scale applications, but it lacks the visual impact that a logo animation video can deliver in digital environments. Unlike a flat image, an animated logo video adds emotion, storytelling, and context. For example, a tech company might animate their logo to simulate data flow, emphasizing innovation. A wellness brand might add flowing water or blooming flowers to reflect calmness and growth. These subtle design choices create a more emotional connection with viewers.

How to Make an Animated Logo Video That Converts

Beyond looking cool, your animated logo video can actually drive conversions — when it’s part of a cohesive brand strategy. Here are a few tips to ensure your animation works as a conversion tool:

• Keep it short (3–7 seconds): Long animations can feel tedious. Aim for a snappy, loopable design.
• Focus on brand values: What does your brand stand for? Use motion to express it — whether it’s speed, precision, fun, or sustainability.
• Add sound design: A subtle sound effect or musical tone can greatly enhance recall.
• End with a CTA (Call To Action): If your animated logo appears at the end of a video, consider pairing it with a prompt to subscribe, visit your site, or learn more.

Should You Customize a Logo Video for Different Platforms?

Yes — different platforms have different requirements and user expectations. For example:

• Instagram Stories: Vertical, short-form animation works best.
• YouTube Videos: A widescreen animated intro with sound and motion branding is appropriate.
• Email headers: Keep the file size small for quick loading.

Repurposing your animated logo video in optimized formats for each channel ensures better engagement and prevents performance issues like slow page loads or awkward cropping.

Tips for Collaborating With an Animator

If you’re hiring someone to create your animated logo video, share the following with them upfront to get better results:

• Your current logo in vector format (.AI, .EPS, or .SVG)
• Brand colors, typography, and style guide
• Examples of logo animations you like
• Where and how the logo animation will be used (social, email, etc.)
• Whether you want sound design included

This helps the animator understand the scope and context so they can deliver a version that looks polished, works across platforms, and aligns with your brand.

Hire Video Igniter To Create Your Animated Logo Video Intro!

Video Igniter creates 2D and 3D animated videos for world class brands like T-Mobile, Amazon Web Services and Docusign at prices startups can afford.

Here are 20+ reasons companies choose to use Video Igniter when they want to get a custom animated video created.

We’re a global company offering our animated video services to clients around the world, 24/7.

Animated Video Demo Reel:

Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get In Touch

Schedule a call to discuss the production of animated video logo.

Get a custom quote for us to create your animated logo.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account.

Fill out a creative brief, and we’ll start creating your animated logo.

If you have a question about getting a voiceover for your video that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

This is The Video Igniter Show where we teach you all the ways you can use videos to improve your business. If you want to create an animated video with a voice over, need to know how to get a professional sounding recording. In this episode, you will learn where to get professional sounding voiceovers for your videos. I’ll also teach you how you can make professional sounding voiceovers if you don’t have the budget to hire a professional.

Where You Get Voice Overs Online?

Getting the right voice over has a massive impact on the way people perceive your video.

Popular online sites for buying voiceovers include Voicebunny.com, Voices.com, and Voices123.com. These sites let you browse recorded samples from their database of thousands of voiceover actors. I like using VoiceBunny.com because they make it easy for me to post a job and get three auditions custom made from my script. If I love one of the options, they produce the full voiceover. If I’m not happy with any of the auditions, they prepare three new custom auditions for me until we get one that sounds perfect.

How Much Does A Voice Over Cost?

On these sites, prices range from $50 to $500 per minute of recorded audio.

If you are looking for a more affordable option, you can check out fiverr.com. Even though Fiverr has a reputation for being a site to get things done cheaply, there are actually some very high quality, professional sounding voiceover artists that offer their services through the site.

Listen through their demo reel and pay attention to the prices they charge. Some will charge 5 dollars to record a 150 word script. Which is about a minute long. But many of the best people charge 5 dollars for every 10 to 30 seconds of audio they record.

Deep Dive: How Much Does Animation Cost?

How To Create Professional Quality Sounding Voice Overs For Free

If you’re creating an animated video with a voice over and have a shoestring budget, here’s a tip… You can use to record your own professional-sounding voiceovers for free.

The difference between a professional and amateur voiceover.

What’s the difference between an amateur sounding voice over and a professional-sounding voice over? The pro-quality voice over only records the voice and none of the background noise in the environment.

Get a phone, computer, laptop and blanket to record your professional voiceover.

You can do this yourself at home if you have a phone or computer with a microphone built in. Just put a blanket over you and the recording device. Then, hit record and read your script.

Yes this really works for recording professional voiceovers for animated videos.

Yes, it looks looks ridiculous, but you will be surprised how great the sound quality is. Plus, you don’t need to spend a fortune on professional sound equipment.

That’s all for this episode, thank you for watching. And if you want to support the show, share this with someone who will find it useful, For more content like this, please like and subscribe on our YouTube channel.

And be sure to check out our animated video portfolio to see our latest and greatest creations!

Why Your Animated Video Needs the Right Voice Over

When it comes to animated videos, the visuals are often the first thing that captures attention. But here’s the thing: your voice over is just as important, if not more so, in bringing your animation to life. A great voice over sets the tone, evokes emotions, and helps your audience connect with your message on a deeper level.

Think of it like this: if you’ve ever watched an animated film or commercial, you know how much a voice can influence the character’s personality, mood, and the overall feel of the story. Whether it’s a playful character, an informative explainer, or a compelling brand message, the right voice will make all the difference.

So, how do you choose the perfect voice for your animation? Let’s break it down.

Top Tips for Choosing the Best Voice Over Talent

Choosing the right voice over talent might seem tricky, but with the right approach, it becomes a rewarding process. Here are some tips to guide you:

1. Know Your Brand’s Voice: Before you even start searching for a voice actor, it’s important to understand the tone of your animation. Is your brand quirky and fun, or professional and serious? The voice you select should match your brand’s personality.
2. Consider Your Target Audience: Think about who will be watching your video. If your target audience is young children, you may want a bright, animated voice to keep things playful. For a corporate explainer, a calm, professional tone might be better suited.
3. Look for Versatility: The best voice over artists can adapt their tone, style, and pace to match different situations. If your animation has varied emotions or scenes, choose someone who can bring those nuances to life.
4. Audition a Few Voices: Don’t settle on the first voice you hear. Listening to a few options gives you a clearer sense of what works best for your animation. A good voice over artist will deliver a range of samples for you to choose from.

How to Record a Voice Over on a Budget

If you’re working with a tight budget, you might be wondering if you can still get a professional-sounding voice over. The answer is yes! Here are a few tips to help you record quality voiceovers without breaking the bank:

1. DIY at Home: If you have a decent microphone, you can record voice overs from home! Find a quiet space, such as a closet or any room with soft furnishings that can absorb sound. Consider throwing a heavy blanket over yourself and the microphone to keep background noise to a minimum. Use free or low-cost editing software like Audacity to clean up the audio.
2. Voice Over Marketplaces: If you don’t have the skills to record it yourself, platforms like Fiverr and Voices.com are great places to find voice over artists at various price points. Just be sure to review samples and read reviews before making a hire.
3. Be Specific with Your Script: The more detailed your script is, the less likely you’ll need to pay for revisions. A clear, concise script will help the voice actor understand the tone and pacing you need, resulting in less time spent in the studio (or on revisions) and fewer costs for you. Take the time to add directions within your script to help the voice over talent understand the tone, pacing, pronunciation and energy you want them to use for each part of the script.

Common Mistakes to Avoid When Hiring Voice Over Talent

While hiring a voice over artist can be exciting, it’s easy to make a few mistakes along the way. Here are some common pitfalls to watch out for:

1. Not Defining the Tone: If you don’t clearly communicate the desired tone, you might end up with a narration that doesn’t quite match the feel of your animation. Take the time to define the emotional tone—whether it’s upbeat, dramatic, or neutral—before choosing your voice talent.
2. Overlooking the Script: A voice over artist can only work with the script you provide, so make sure it’s well-written and clear. Avoid overly complicated language or ambiguous instructions that could lead to confusion or misinterpretation.
3. Ignoring Post-Production: The voice over is just one part of the process. Once you have your recording, don’t forget to edit and mix the audio with the animation. Professional quality sound mixing, background music, and sound effects can elevate the overall experience of the video.

Voice Over Frequently Asked Questions (FAQs)

How can I ensure my voice over matches the tone of my animation?

Make sure you communicate the style and tone of your animation to your voice over talent before they start recording. A brief overview of your animation’s storyline and target audience can help your voice actor match their delivery to the emotions you want to convey. You can also create your own test recording with your smartphone and share it with the voiceover talent to help them understand how you want them to record specific parts of your script.

Can I use a text-to-speech tool instead of hiring a voice actor?

While text-to-speech and AI tools have come a long way, they still can’t fully replicate the nuance, warmth, and emotion that a human voice actor brings to the table. If you’re aiming for a professional-sounding video, a real voice actor will always be your best choice.

That being said, we have used AI voice generators to produce one-off lines that didn’t require the same tone, nuance and energy as a full length voiceover.

How do I produce a video in multiple languages?

While it’s possible to hire a bilingual voiceover artist, often times, we typically produce a video in English and then audition voiceover talent for the other languages. Then we re-time and re-sync the animation so it lines up with the pace of the new voiceover.

Deep Dive: How to Translate Your Video Content?

What is the ideal voice over length for a 60-second animated video?

A 60-second animated video usually requires a voice over that is about 125-150 words long. The ideal length is 150 words per minute. Aim for a shorter word count if your video has more pauses. Using a word count of 180 words means you will have little time for pauses or the option to vary the pace of the voiceover narration because the narrator is going to have to breeze through the recording quickly. Be sure to match the pace of the voice over with the animation to ensure everything syncs up smoothly.

What’s the difference between a voice over and narration in animated videos?

While both terms are often used interchangeably, “voice over” typically refers to a character or personality speaking in the animation, while “narration” is usually a more neutral, informative voice guiding the viewer through the story.

Where can I hire voice over actors?

Fiverr, Voices.com, Voices123.com, Voicebunny.com, Upwork.com, & Backstage.com.

Ready to Get Your Voice Over?

Now that you have a better idea of how to choose and work with voice over talent, why not take the next step? Whether you’re producing an animated explainer, commercial, or anything in between, getting the right voice over can be a game-changer.

If you need help finding the perfect voice over for your project, don’t hesitate to reach out! Our team is ready to help you create an animation that truly speaks to your audience.

Final Thoughts: The Power of the Right Voice

While often overlooked, the voice over is an essential element of any animated video. It brings personality to the characters, guides the viewer’s emotions, and ensures that your message is delivered clearly. By following these tips, avoiding common mistakes, and working with the right talent, you can ensure that your animated video stands out with the perfect voice.

Ready to take the leap? Let’s get started on your next animated project today!

What is Video Igniter Animation?

Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you.

To see more example videos, check out our animation portfolio or request access to our demo reels and price sheet.

Contact us or schedule a call to start making your video.

Animated Video Production Resources

Looking for extra help to create your animated video? Check out these free resources:

How To Make A Video Animation

How To Make Animations Online With Video Igniter

How To Make A Professional Animation

How To Make An Animated Cartoon Video

In this episode of The Video Igniter Show, we’re teaching sales and marketing teams how to improve their video conversion rate.

If you have a question about improving your video conversion rate that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Episode 3 Transcript

How To Improve The Conversion Rate Of Your Marketing Video

Lots of marketers use A/B testing to improve their website and conversion rates. But rarely do people think about A/B testing the main video on their homepage.

The three most beneficial things you can A/B test in your video to improve its overall conversion rate are: Testing different thumbnails to see what gets more people to click play. You can test different introductions to see what hooks people into watching longer. And you can test different calls to action at the end of your video that people can click on like: ‘download our app’ or ‘sign up for a free account.’

I’ll start by showing you how to A/B test different thumbnails for your video. Then, I’ll explain how the same method can be used to A/B test other parts of your video.

Increase Your Video’s Play Rate

Another way you increase your video’s conversion rate is by increasing the number of people who click play on your video by testing different thumbnails.

To test your video thumbnail you’ll need two different thumbnails for your video that entice people to click play. You’ll also need two copies of your video uploaded to a video hosting site.

I recommend using Wistia because you can start using it for free. More importantly, their stats and analytics enable you to see what percentage of people who visit your site are clicking play on your video. They also tell you how long people are watching your video.

How to get more people to click play to watch your animated explainer video?

After you upload two copies of the video to Wistia, go to the customize section and upload Thumbnail A to the first copy of the video and Thumbnail B for the second copy.

Once that’s done, grab the embed code for Version A and Version B of your video because you’re going to need those in a second.

You’re also going to need to copy a small piece of code that randomly displays Version A to 50% of the people who visit your website and Version B to the other 50% of the people who visit your site.

Use this code to split test variations of your video to see which version converts more viewers.

To set this up copy and paste the code into a document. In the first section of the code where it says delete this line replace with embed code for Video A delete that line and then paste in the embed code for Version A of your video. Then repeat this in the second section with the embed code for Version B. Finally take the whole piece of code and copy and paste it into your website in the place where your video is currently embedded.

Analyzing Your Video Optimization Data

That’s it now you can sit back and let your video run for a few days so it can collect some data. When you’re ready to review the stats and analytics to see which version gets more people to click play on your video search for a stat called, “Play Rate.” That’s the percentage of people who visit your website and click play on that version of your video.

Whichever version has a higher percentage of plays should become the default version of your video. When you’re confident you have a winner you could remove the code I had you add earlier and simply embed whichever version of your video has the higher play rate.

Improve Your Video’s Engagement Rate

Now, if you’re interested in A/B testing different intros for your video repeat the same steps however instead of uploading different thumbnails you’re going to upload two different versions of your video with different intros. Paste their embed codes into the special code like I showed in the first example. Then paste the whole thing onto your website. When you want to figure out which version keeps people watching your video longer, take a look at the stat called, “Average Engagement.” This tells you how much of the video your average viewer watches. Whichever version has the highest average engagement should become the default version of your video.

Increasing Your Video Conversion Rate

If you want to test different calls to action at the end of your video, upload two versions of your video that have different endings. You could test different ways to ask the viewer to sign up for a free account. Or maybe you want to test two completely different things like click here to download our app versus click here to watch another video and learn more.

In order to figure out which one people click on more, get the link for people to click on to download your app and the link for the page where people can watch the other version of your video to learn more and paste those links into a site called Bit.ly. That will shorten a link for you and it’s going to enable you to see how many times people click on that link. Next go into Wistia and in the customize section for each video add a clickable call-to-action at the end of each video. Then, paste in the appropriate Bit.ly link for your viewers to click on.

After your video has run for a few weeks take each of your Bit.ly links and add a plus sign (+) in front of them. Then, paste each link into your browser. These modified links will take you to pages that show how many times each link has been clicked. This way, you can determine which call-to-action is more effective.

That’s all for this episode. Thank you for watching. We hope you learned some new ways to improve your video conversion rate. If you want to support the show share it with someone who will find this useful and you can subscribe or like the content on any of these channels.

<End transcript>

Common Mistakes to Avoid with Video Conversion Optimization

Creating videos that drive conversions is a fine art. Small mistakes can negatively impact the performance of your video content. In this section, we’ll highlight the most common pitfalls animation studios face and how to avoid them.

Mistake 1: Poor Video Quality

• Why It Matters: Low-resolution animations or poor editing can turn viewers away quickly. With high expectations around visual quality, delivering anything less than HD can hurt your credibility.
• Solution: Always prioritize high-definition videos and ensure the animations are polished and seamless. Use professional-grade animation software and invest time in the editing process to maintain a smooth flow and high visual appeal.

Mistake 2: Misleading Thumbnails

• Why It Matters: Thumbnails are the first impression viewers get of your video. If they don’t align with the content or are too generic, they might create unrealistic expectations, leading to lower engagement.
• Solution: Create custom thumbnails that are vibrant, eye-catching, and directly representative of your video’s content. Avoid clickbait—your thumbnail should reflect the value of the animation inside.

Mistake 3: Weak Calls-to-Action (CTAs)

• Why It Matters: If your video ends without prompting viewers to take the next step, you’re missing an opportunity to convert them into leads or customers.
• Solution: Place clear, direct CTAs within your video and at the end. Whether it’s subscribing to a newsletter, watching another video, or contacting your company, make the CTA actionable and easy to follow.

Mistake 4: Overloading Videos with Information

• Why It Matters: Animation videos are engaging, but overstuffing them with too much information can overwhelm the viewer and detract from the message.
• Solution: Keep your videos focused and concise. Stick to one key message per video, ensuring it remains digestible and impactful.

Advanced Strategies for Boosting Video Engagement

In an age where audiences are bombarded with content, making your animated video stand out is crucial. Here are some advanced strategies to maximize engagement and ultimately drive higher conversions.

Strategy 1: Use Interactive Elements

• What It Is: Interactive videos allow the viewer to click, choose options, or even participate in decisions throughout the video.
• Why It Works: Interactive features increase engagement by encouraging viewers to actively participate, rather than passively watch.
• How to Implement: Integrate clickable links, decision points, or quizzes within your animation. This keeps the viewer engaged longer, which can directly improve conversion rates.

Strategy 2: Personalize Your Content

• What It Is: Personalization involves tailoring the video to a specific audience segment, based on their preferences, behaviors, or demographics.
• Why It Works: Personalized videos feel more relevant and are more likely to resonate with the viewer, resulting in a higher likelihood of conversion.
• How to Implement: Utilize data analytics to segment your audience and create videos that speak directly to their needs, showcasing how your animation studio can solve their problems.

Strategy 3: Retarget Viewers with Follow-Up Videos

• What It Is: Retargeting uses data from previous video viewers to serve them relevant follow-up content, keeping them engaged with your studio’s offerings.
• Why It Works: It reinforces your message and increases the chances of conversion by reaching people who have already shown interest.
• How to Implement: After a viewer watches a specific video, retarget them with additional content related to the same subject or a call-to-action they might find valuable.

Video Conversion Rate Analytics: Tools & Metrics

Understanding how your animated videos are performing is key to improving your strategy. Here are the best tools and metrics to track the effectiveness of your videos and optimize for higher conversions.

Tool 1: Wistia

• Why It’s Useful: Wistia offers in-depth analytics on how viewers engage with your videos, including heat maps that show which parts of the video people are re-watching.
• Key Metrics to Track: Play rate, completion rate, average watch time, and conversion rate (e.g., how many viewers took the desired action after watching).

Tool 2: Google Analytics

• Why It’s Useful: Google Analytics can track user behavior on your website, including video views and interactions.
• Key Metrics to Track: Bounce rate, exit rate, and goal completions from video views (such as form submissions or purchases).

Tool 3: YouTube Analytics

• Why It’s Useful: If you’re using YouTube as a platform, YouTube Analytics provides a comprehensive breakdown of audience demographics and engagement metrics.
• Key Metrics to Track: View duration, click-through rate (CTR), and subscriber growth after watching specific videos.

Metrics to Focus On:

• Engagement Rate: Measures how much of your video people are watching.
• Conversion Rate: Tracks how many viewers take the desired action (e.g., fill out a form, sign up for a newsletter).
• Click-Through Rate (CTR): If you have links or CTAs in the video, CTR tells you how many people clicked on them.

Why Video Length Matters for Conversion Rates

Video length plays a pivotal role in engagement and conversions. You may be wondering: how long should my video be? Let’s dive into how video length impacts viewer behavior and conversion rates.

Why Length Matters:

• Attention Span: Shorter videos tend to perform better in retaining attention, especially for mobile audiences.
• Conversion Correlation: For certain industries, like e-commerce or SaaS, short, to-the-point videos may yield better results, while in-depth animated educational videos may require more length for context.

Optimal Video Length:

• For Explainers/Promos: Aim for 30 to 90 seconds for most promotional or animated explainer videos. This is enough time to deliver the core message without losing interest.
• For Educational/Training: If you’re offering deeper value, 5-10 minutes might be more suitable. Make sure the content justifies the length.

Testing Video Length: A/B testing is a great way to determine what video length works best for your audience. Try running different versions of a video with varying lengths and track conversion rates.

Video Conversion Rate Conclusion

By addressing these essential factors—avoiding common mistakes, analyzing case studies, using advanced strategies, tracking analytics, and perfecting your video length—you can significantly improve your animation video conversion rates. Don’t forget, every audience is unique, so continuously test and optimize your video content for the best results!

More ways you can improve your video:

– 7 Tips to help you write a great script.

– Pick the right visual style for your promo video.

– 6 Tips To Increase Viewer Engagement.

– Review the Do’s and Don’ts of Promotional Explainer Videos.

– 7 Tips For Using and Improving Your Businesses’s Video.

– Learn how to interpret your video’s viewer data to see if it needs improvement.

Hire Video Igniter to Help You Get More Conversions From Your Videos

World class design talent at prices small businesses can afford.

We can make any kind of 2D or 3D animated explainer video you can imagine.

Check out our portfolio!

+20 reasons companies love hiring us to create animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or to start making your video.

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch

Schedule a call to discuss your animated video and optimization goals.

Get a quote for your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and then we’ll start making your animated video.

What is Video Igniter Animation?

Video Conversion Rate Bonus Resources

Looking for more tips to help you improve your video conversion rate? These free resources will help you create and optimize your video to help you generate more awareness, leads and sales!

Get More Eyeballs On Your Animation With Video SEO

Create An Animated Sales Video That Helps You Close More Sales

What Is The Explainer Video Production Process Like?

How Much Are Explainer Video Rates To Create A Video?