Sales animation videos make it easier for companies to turn their sales pitches into digestible media. Some people say animated sales animation videos don’t even feel like ads. Why? Because they’re entertaining and educate the viewer about how they can solve their own problems. They remove the uncomfortable sales vibe and focus on relevant customer education that’s easy and pleasurable to consume. RIP white papers and sales brochures.

Examples of Corporate Animation Sales Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How do companies use animated sales videos to increase sales?

Stand out from the crowd.

Today, b2b sales and marketing looks like a mix of emails, blog posts, banner ads and videos. Which one do you think gets the most attention? Video obviously. And in the ocean of boring live-action/talking head videos, animated videos stand out. They get more attention because people are more likely to click play in the first place.

Improves comprehension. 

Animated videos take something that is complicated and make it easier for the viewer to understand. By breaking down a big idea into smaller, easy to understand parts, the viewer is able to learn complicated new information in a short amount of time.

Hold your viewer’s attention.

Animated videos are known for holding attention longer than live action videos and boring corporate videos of the CEO talking. Turns out designing artistic visuals and applying even a little motion to them is enough to keep people focused and engaged while they learn how your product or service can help them.

Retain information longer.

The added benefit of animation holding the viewer’s attention is that it also helps the viewer remember the information longer. The use of visual metaphors combined with concise narration helps reinforce the message and understanding in the viewer’s brain.

Video improves every stage of your sales funnel.

Animated cartoon sales videos can be used at every stage of your marketing funnel to improve communications with your customers. This ultimately results in increased conversion rates for every layer of your sales funnel.

Improve conversions at every stage of your funnel with sales animation videos.

Animated sales videos make your pitch easily sharable.

Everything is packaged up into a neat 30 – 90 second video presentation. It has all the relevant info in there and it can be shared with a link. So much easier than scheduling an intro pitch for a sales meeting!

Why Every Business Needs a Sales Animation Video

In today’s digital-first marketplace, buyers are bombarded with endless content. Blogs, whitepapers, case studies, and emails compete for attention. Yet research shows that people are far more likely to watch a short, engaging video than read a block of text. A sales animation video capitalizes on this trend by combining storytelling, visuals, and sound to deliver a persuasive pitch in under two minutes. Unlike traditional sales presentations, animation feels light, entertaining, and easy to absorb — which makes it much more effective for grabbing attention and building trust.

Businesses that adopt sales animation videos gain an edge because they can quickly communicate complex ideas and remove the friction that usually exists in a sales conversation. Instead of feeling “sold to,” the viewer feels like they are simply being educated on a solution that fits their needs.

Animated Sales Video Production – How to create an animated sales video:

Define goals & sales program

First, you’ll want to start by defining the goal and strategies for your sales program. Most importantly, you’ll want to identify:

1). The key messages to communicate in your sales video.

2). Who is the target audience for your sales video?

3). How will your target audience see your video (email? search for it on YouTube, etc?)

4). What do you want viewers to do when they have finished watching your video (contact sales, create a free account, download an app, etc)?

Research + Script Writing

Now that you have identified the main pillars of your sales video, it’s time to draft the script. You’ll want to craft a narrative that speaks to your target audience via a video format they are used to (square Instagram videos? Vertical TikTok’s?) and gives them a compelling reason to take action once they’ve finished watching your sales video.

We recommend using the following formula to draft the script for your animated sales video:

1. Tell them what you’re going to tell them.
2. Tell them.
3. Tell them what you told them.

This tried and true formula works because it starts with a compelling introduction to hook the viewer. Then, once they’re intrigued enough to keep listening, present them with some high value information that illustrates how your product/service can help the viewer. Finally, end your script with a reminder of the benefits they can experience and a call to action that tells them how they can get your solution.

Free Resource: Download our animated sales video script writing template for free.

Storyboard Creation

After your script is approved for production, the next step is to turn it into a storyboard.  Storyboarding is the process of brainstorming and documenting what visuals should be created for every sentence of your script. For animated sales videos, you want to brainstorm visuals that clearly illustrate to your target audience how their world will improve when they use your product/service.

Downloadable Resource: Save money by creating your own storyboard. Get our storyboard creation guide and storyboard template for free.

VoiceOver

Next, you’ll want to get the voiceover created for your sales animation video. We recommend finding 3-5 voiceover talents you enjoy (from sites like Voices123 or Fiverr) and paying them to record the first few sentences of your script. This way you can get auditions of what the VO artist will sound like when they deliver your script. This will ensure you are happy with the pacing, tone and delivery of their voice before you pay them to record the full voiceover.

Deep Dive: For more tips on how to get a great sounding voiceover recorded – including how to record your own for free, check out Episode 3 of The Video Igniter Show.

Soundtrack

Sound helps to add more life to your animated video and provides some additional atmosphere that keeps your viewer tuned into your world. Spend some time looking at sites like AudioJungle and PremiumBeat to identify soundtracks that provide energy that compliments the visuals and voiceover for your cartoon sales video.

Check out this video if you want to pick the perfect soundtrack for your animated video!

Illustration

Before the video animator can get to work, the illustrators need to create all the art for your animated sales video. Provide your art team with branding guidelines and insights on the types of design styles that resonate with your target audience. Most illustrators these days are familiar with clean visual aesthetics that make your message presentable within a corporate sales environment.

The art team will start by taking one important scene from your animation and creating multiple pieces of concept art for you to review:

After you review the concept art and send your feedback to the design team, they will incorporate your feedback into your preferred style and then create all of the art for your animated video. You will get another opportunity to review the art and request revisions before moving onto the last stage of production.

Animation

Finally, the art is approved, the soundtrack is selected and the voiceover(s) are recorded. It’s time to animate! It takes about one week to animate one minute of video. When the first draft arrives in your inbox, share it with your in-house team and members of your target audience. Now is the time to make final tweaks to ensure the message accurately communicates what you want it to say to your target audience before you spend time, money and effort promoting your animated sales video.

Industries That Benefit Most from Sales Animation Videos

While almost any business can use an animated sales video, some industries see especially strong results:

• Technology and SaaS Companies: Explaining software features and workflows can be overwhelming in text form. A sales animation video can walk prospects through the platform visually, making even the most complex dashboard feel intuitive.
• Healthcare and Biotech: Medical companies often need to communicate technical benefits to a non-technical audience. Animation can simplify these concepts while still looking professional and trustworthy.
• Finance and Insurance: These industries deal with abstract products — loans, investments, policies. An animated sales video can break them down with metaphors and storytelling, making them feel more approachable.
• E-commerce and Consumer Brands: Online shoppers are more likely to click “add to cart” when they see a product in action. Animated sales videos allow brands to highlight features, benefits, and value propositions in a visually exciting way.

By tailoring the video to your industry and audience, you increase the chances that viewers will watch to the end and take the next step in your sales funnel.

Best Practices for Creating a High-Impact Sales Animation Video

If you want your animated sales pitch to convert, follow these best practices:

1. Keep It Short – Aim for 30–90 seconds. The goal is to spark interest, not overwhelm with every detail.
2. Start with a Hook – The first 5–10 seconds are critical. Use a question, bold statement, or visual surprise to capture attention immediately.
3. Focus on the Customer’s Problem – Instead of listing features, show how your solution removes pain points. A sales animation video should always feel like it’s about the viewer, not just your company.
4. Use Storytelling and Visual Metaphors – People remember stories better than facts. For example, instead of saying “our software saves time,” show a character drowning in paperwork before a magical tool clears the clutter instantly.
5. End with a Clear Call-to-Action – Tell viewers exactly what to do next: book a demo, sign up, download, or contact sales.

How to Promote Your Sales Animation Video

Creating the video is only half the battle. For maximum ROI, you’ll want to distribute it strategically:

• Landing Pages: Place your sales animation video at the top of product or pricing pages to boost conversions.
• Email Campaigns: Include a thumbnail linked to your video in prospecting emails to increase click-through rates.
• Social Media: Upload shorter versions of the video to LinkedIn, Instagram, and TikTok to drive traffic.
• Paid Advertising: Use animated sales videos in YouTube pre-roll ads or LinkedIn campaigns to target qualified prospects.
• Sales Presentations and Trade Shows: Replace static PowerPoint slides with a polished video that does the selling for you.

Each channel amplifies your message and makes it easier to reach prospects wherever they are in their buying journey.

Measuring the ROI of a Sales Animation Video

One of the best parts about digital video is that you can track performance in detail. Key metrics to monitor include:

• View Count – How many people are watching?
• Engagement Rate – Are they watching all the way through or dropping off?
• Click-Through Rate (CTR) – How many viewers clicked the call-to-action?
• Conversion Rate – How many viewers became leads or customers?
• Return on Investment (ROI) – Compare production costs with revenue generated from the campaign.

Many businesses report that a single sales animation video pays for itself many times over, especially when used across multiple campaigns and sales presentations.

Frequently Asked Questions About Sales Animation Videos

What does it cost to make an animated sales video?

Animated sales videos usually cost between $2,500-$5,000 to create. This budget range allows enough funds for professional writers to research and create a unique story to communicate your sales message. It also includes an adequate budget to cover the cost of creating clean and modern looking animated visuals that will be well received by corporate executives. Spending less on your animated sales video may result in sub par video quality that can leave a negative perception of your company and brand.

How long does the animated sales video production process take?

It takes about 3-6 weeks to produce an animated sales video. Animation shouldn’t be rushed. You want to invest the time in creating the right message, the right story and the right visuals.  However, if you have a deadline that is coming fast, rush delivery options are available.

How long should my cartoon sales video be?

Sales videos are usually in the 30-seconds to 3 minute range. Most are 30-90 seconds. While it’s important to include as much relevant information as possible, it’s also very important to make your video as short as possible so that your viewers don’t check out. If your video has a lot of information to communicate, consider breaking it up into multiple videos.

Are sales animation videos better than live-action videos?

Both formats have value, but animation offers flexibility that live-action cannot. You can visualize abstract ideas, create impossible scenarios, and update visuals more easily without reshooting footage.

Can AI tools create sales animation videos?

AI can help generate scripts, storyboards, and even basic animations, but professional production still delivers the polish and storytelling finesse that makes a sales video truly stand out.

Do sales animation videos work for B2B audiences?

Absolutely. In fact, B2B buyers often appreciate animation because it makes complex solutions clear and saves them time during the research phase.

Sales Animation Video Production Resources

These popular animated sales video resources are recommended for people preparing to develop animated sales content for their startup or business:

+160 Free Resources To Help You Create Animated Videos

Explainer Video Templates (Free Downloadable Templates)

How To Create Animation Videos For Marketing

Hire Video Igniter to Create Your Sales Animation Video

World class design talent at prices startups can afford.

We can make any kind of 2D or 3D animation you can imagine including animated sales videos.

+20 reasons companies love hiring us.

Demo Reel

Success Stories & Testimonials

“From the very beginning, we knew working with Video Igniter was the right decision. Derek was easy to talk to and completely accessible through the entire experience. He offered different options to the creative process, was open to changes and additions to the storyboard, and made sure we were 100% happy with every second of our finished video.

We couldn’t be more satisfied with the finished product and highly recommend Derek and the rest of the Video Igniter team for the quality of their work, pricing that worked within our budget and a personal touch all along the way.”

Chelle Parmele – Fmr. Director of Marketing, SheerID.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch

Schedule a call to discuss your animated sales video project.

Get a quote for your sales video.

Request access to our newest price sheet.

Check out our animated video portfolio.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your animated sales video.

What is Video Igniter Animation?

Want to make a cartoon but aren’t sure how to get started? There are a variety of different animated cartoon maker options out there so we thought we’d answer everyone’s questions about the different types of cartoon makers out there, including:

• How to work with them?
• How long they take to make an animated cartoon?
• What they cost to work with?
• …and more!

Examples of Animated Cartoons You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated cartoon for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Types Of Animated Cartoon Makers

When it comes to animated cartoon makers, there are a few different things you could be referring to. A cartoon maker could be:

• A freelance animator that makes cartoons.
• An animated video production company or studio.
• An online service with pre-created characters and scenes that you can use to make your own animated cartoons.
• Or VideoIgniter.com – we’re an online animated cartoon maker for people that want to have animators create a custom animated cartoon videos for them.

Pros and Cons of Working with a Freelance Cartoon Maker

Pros: One of the most affordable ways to work with an animator.

Cons: Hard to find and trust the right cartoon maker for your specific project. Sometimes people underbid projects to seem cheap but then you end up needing to spend more money to make the video polished & presentable.

Pros And Cons Of Working With An Animation Studio

Pros: Animation studios can make any kind of video you can imagine. Great for making longer animated video cartoons over 5 minutes long.

Cons: More expensive than hiring a freelance animator. Projects take longer to produce.

Pros And Cons Of Using A Web Service To Make Cartoons

Pros: Lowest cost option to make animated cartoons.

Cons: You have to make the cartoon yourself. Your video will be made using pre-created assets so you video won’t look completely original; someone else is also making videos using the same characters and scenes featured in your video.

Pros And Cons Of Using Video Igniter To Make Animated Cartoon Videos

Pros: We can make any kind of custom animated cartoon you can imagine and we cost less than hiring a traditional animation studio. Just tell us what you want us to create and we handle everything for you. Our online platform helps to speed up production so you can get your video produced faster than you would working with an animation studio.

Cons: We don’t work with clients in person unless you’re in Washington or California (we’re available 24/7 online though!)

What Makes a Good Cartoon Maker?

Choosing the right cartoon maker is about more than just price. A good cartoon maker—whether that’s a person, a studio, or an online tool—should be able to deliver animation that matches your creative vision, technical requirements, and budget. Look for a cartoon maker with:

• A portfolio that demonstrates versatility in style and quality.
• Clear communication and a streamlined animation process for feedback.
• Flexible pricing options and transparent animation cost breakdowns.
• The ability to customize characters, backgrounds, and storylines to fit your needs.

The best cartoon makers don’t just create visuals—they bring your ideas to life with pacing, humor, and storytelling that connects with your audience.

How to use an online animated cartoon maker service to make my own video?

Here’s an overview of what the production process is like when you use an online animated cartoon maker like Canva, PowToon or Wideo to make an animated cartoon yourself:

Develop Your Script

The first step of the production process is for you to develop your video script. You need to organize what you’re going to say in each scene. This way, you’ll have some structure when you start laying out all the visuals for each scene.

Download Video Igniter’s Free Script Writing Template

Think Through The Visuals

After your script is finalized, brainstorm what you want to show for each sentence in your script. Make sure that all of the scenes, objects and characters are available with the online animated cartoon maker service you are using.

Record The VoiceOver

Watch this video about voiceovers to learn how you can record your own professional quality voiceover at home for free. You don’t need to spend any money on professional equipment or fancy software.

Lay Out Your Scenes + Add VoiceOver

Start a new project in your online animated cartoon maker of choice. Insert your voiceover tracks for each character so that you can establish the timing for each scene. Then, use the pre-created characters, objects and background scenes to lay out each scene of your cartoon in sync with the timing of your voiceover.

Animate

Now that all the scenes are laid out, it’s time to animate all the motions in sync with your voiceover.

Add Music + SFX

After you’ve finished the timing of all the animation details, you can use your cartoon maker to upload music and sound effects to enhance certain moments in your animated cartoon.

Export Your Video

Now that you’re finished creating the video, export the file so you can share it with people.

How to hire an animation studio or freelancer (or Video Igniter) to make an animated cartoon

Here are Video Igniter’s resources to help you find and hire the right animated video production company to make your cartoon:

• 9 Things to Look For When Hiring An Animator to create an animation.
• How to hire an animator?
• How to outsource an animated video project?
• What goes into production cost of an animated video?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• Pros and Cons of Different Animation Styles.
• Learn the different types of online animated video makers.
• Interested in 3D animation? Read about 3D animation makers.
• What is Video Igniter Animation?
• Need your video fast? Learn about rush delivery.

What is the production process like working with an animated cartoon maker?

Questionnaire

Production starts with a questionnaire or a to learn what you want to show in your cartoon and how you want your animated cartoon to look.

Script

Your cartoon maker will help develop the video script for your cartoon. They will send you the first draft of the script as soon as it is ready to review. Share your feedback with your cartoon maker so they can incorporate your edits. You get another chance to review the script and request revisions before approving the script for production.

Download Video Igniter’s Free Script Writing Template

Storyboard

Your script will then get turned into a storyboard. What is a storyboard, you ask? The storyboard is the blueprint for your cartoon. It tells the illustrators and animators what to create. Each page of your storyboard includes a sentence from your script, a rough mockup or sketch of the visuals and instructions for the illustrators and animators.

Download Video Igniter’s Free Storyboard Template

Give the storyboard a detailed review. It’s important that it documents all the details you want to show in your animated cartoon. Without proper documentation, how will the illustrators and animators know what you want them to create? Collect your feedback and share it with your cartoon maker so they can integrate your revisions.

Illustrations

The illustration process starts with the creation of concept art. Concept art helps the production team understand what visual style should be used for all of the illustrations that need to be created for your video. The art team will review your style preferences and take a key scene from your storyboard to illustrate with one or more unique visual styles.

Let the art team know which visual style you like best and then they will use that as a visual reference to create all of the rest of the art for your cartoon.

You will get a chance to review all the illustrations and share feedback with your cartoon maker before approving the art for production.

VoiceOver

After the storyboard is approved, your cartoon maker will help you audition voiceover talent for your video. They will get one or more VO auditions from each voice / character in your animated cartoon. Give them all a listen and let your cartoon maker know which version you prefer. The cartoon maker will then oversee the recording of the full voiceover for each character to ensure they use the proper tone, energy, pacing and pronunciation. You will get an opportunity to review the full recording(s) and request revisions before approving the voiceover(s) for production.

Soundtrack

Your cartoon maker will also help you select some soundtracks to enhance certain moments in your animated video. Give the soundtrack options a listen and let the production team know which one(s) you prefer. If you can’t decide, it’s ok to wait until the first draft of your animated cartoon is ready so that you can preview the soundtrack(s) alongside your video.

Animation

Now that everything is approved, your cartoon maker can animate! It takes about one week to animate a 60 second 2D animated cartoon. When the first draft is ready, give it a detailed review with your team. Organize your feedback and share it with your cartoon maker so they can incorporate your revisions and render the final draft of your animated cartoon video.

What does it cost to use a cartoon maker?

Freelance animators and animation studios charge between $1,500-$50,000 to create custom animated 2D content. Most 2D animated cartoons can be made for less than $10,000 per minute. 3D animated cartoons take 2-4x as much money to produce.

DIY animation services like Canva, Wideo and PowToon cost $12.99-$100/month to use.

You can request access to Video Igniter Animation’s current price sheet for animated cartoon video projects.

How long does it take to make a cartoon?

Depends on the length and style of the animated cartoon that’s being made. For context:

• A 60 second 2D animated cartoon takes 3-6 weeks to make.
• A 60 second 3D animated cartoon takes 2-3x as much time to make.
• A 60 minute 2D cartoon movie takes 4-12+ months to make.
• A 60 minute 3D cartoon movie takes 5 months-2 years to make.

Want to figure out how long your animated cartoon will take to make? Use this form to get in touch with your question – or – schedule a call with our production team.

Best Uses for a Cartoon Maker

Animated cartoons aren’t just for entertainment—they’re powerful tools for business, education, and personal projects. A skilled cartoon maker can help you:

• Promote your brand with fun, shareable videos that highlight your products or services.
• Educate audiences with an animated explainer that simplifies complex topics.
• Tell personal stories like animated wedding proposals, birthday greetings, or life retrospectives.
• Produce content for social media that grabs attention and increases engagement.

Whether you’re looking for a short looping animation for TikTok or a 10-minute animated short for YouTube, a cartoon maker can tailor the project to your exact needs.

Choosing Between a Free Cartoon Maker and a Custom Solution

When researching the best cartoon maker for your project, you’ll find free and paid options. Free cartoon makers like Animaker or Toonly are great for beginners experimenting with animation, but they often come with:

• Watermarks on exported videos.
• Limited customization.
• Smaller libraries of characters, scenes, and effects.

Custom cartoon makers, including professional animators or a studio, can create unique assets designed specifically for you. While more expensive, this approach ensures your animation stands out and matches your branding perfectly.

How to Work With a Cartoon Maker Effectively

To get the best results from your cartoon maker:

1. Be specific with your vision. Share examples of animation styles you like.
2. Provide a clear script or outline. The more detail you give, the less guesswork there will be.
3. Stay responsive. Timely feedback helps keep production on schedule.
4. Be open to suggestions. Cartoon makers often have creative ideas that can enhance your story.

Building a collaborative relationship ensures the cartoon maker understands your goals and delivers work you’ll be proud of.

Cartoon Maker Trends in 2025

The cartoon maker industry is evolving rapidly with new technology. Current trends include:

• AI-assisted animation for faster production and automated lip-syncing.
• Hybrid 2D/3D styles for a unique visual feel.
• Interactive cartoons that allow viewers to make choices and affect the storyline.
• Personalized animated avatars for marketing, gaming, and virtual events.

If you want your project to feel fresh and current, choose a cartoon maker who stays up-to-date with these advancements.

Frequently Asked Questions About Cartoon Makers

Q: What’s the cheapest way to make a cartoon?
A: Using a free online cartoon maker is the most affordable option, though it comes with creative limitations. Check out this article for more tips on how to make an affordable animation.

Q: How do I find a reliable freelance cartoon maker?
A: Look for verified reviews, request to see full previous projects, and start with a small paid test before committing to a larger project.

Q: Can a cartoon maker help with scriptwriting?
A: Many professional cartoon makers offer scriptwriting as part of their service, especially if you’re working with a studio or custom animator.

Still have questions about animated cartoon makers?

Still have questions about cartoon makers? Use this form to get in touch with our production team and ask your question. We’ll send you a reply via email and post the question + answer to this page.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animated video portfolio or our demo reel below:

Get In Touch About Our Cartoon Maker Service

Schedule a call to discuss your cartoon video project with our team.

Get a quote for us to make your cartoon.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your cartoon.

If you want to use animation to make a political ad, Video Igniter’s FAQ teaches everything you need to know about making and using animated political ads to educate people about new ballot initiatives, legislation and political issues.

Examples of Animated Political Videos & Ads

Video Igniter can create any kind of 2D or 3D animated political ad for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or to start making your video.

This video uses animation to explain the new propositions on California’s 2022 election ballot to help voters understand what they’re voting for or against.

This animated ad explains a new mail in voting system and highlights the benefits of the new system.

Are you looking for an example of a different style of animated political ad? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

The Role of Animation In Political Campaigns And Advocacy

First, let’s take a look at the role animation plays in political campaigns and advocacy. How and why is animation used to communicate messages? What benefits does animation bring to political ads that traditional ‘talking head’ videos lack?

Help people understand new bills & legislation

Political issues are hard enough to understand without both sides of the political aisle trying to sway your understanding of a new piece of legislation.  Animation makes it easier for people to understand new topics and information. By creating short animated educational videos that explain new policies, you make it easier for for voters to understand and appreciate both sides of a policy.

Makes it easy to share the message

Animated videos make it easy to share and syndicate your message.  A growing number of states mail out pamphlets that explain what policies and candidates are up for election. The problem with these ballots is:

1). They’re expensive to print and mail

2). They arrive shortly before elections, giving people little time to fully process the information.

Making animated political ads or political explainer videos and sending them out long before election day gives people time to take in the message, process it and discuss it with other people. By making the message easy to share and getting it out in the world before election day, voters have more time to educate themselves on each topic and form a stronger understanding of what they’re actually voting for.

Makes it easy to remember what an initiative is about

Turning a message into an animated, visual story not only makes it easier for people to understand new information, it also helps them retain the information longer. This is very important if you want educated voters to remember what ballot initiatives are about or what a political candidate stands for. By turning an initiative into a story, it makes it easier for people to retell and discuss the initiative in social situations which makes the message spread further.

Not a boring talking head video

If you want people to stop watching your video quickly, get a politician to start talking on video. Watching experts talk on screen can get boring quickly. If you add b-roll or add animation to your video, you change up the pacing and give viewers something else to focus on that helps support their learning and understanding.

Overall, this leads to better educated voters.

By helping people understand, remember and communicate what they’ve learned about new political initiatives, campaigns or politicians, you create a better, more informed set of voters to show up on election day.

Why Animated Political Ads Outperform Traditional Media

If you want to make a political ad that stands out and captures attention, animation can give your campaign a critical advantage. Traditional political commercials tend to rely on talking-head interviews, dramatic voiceovers, or montages of stock footage. These formats have become predictable and easy for audiences to ignore. In contrast, animated political ads are unexpected, visually engaging, and highly customizable. They allow campaigns to present serious topics in a way that is approachable, emotionally resonant, and more likely to be remembered.

Animation also offers unique storytelling advantages. It enables campaigns to illustrate abstract ideas, simulate future policy outcomes, or explain complex issues in simple terms. With visual metaphors, character-driven storytelling, and creative scene transitions, animation helps viewers better understand and connect with a candidate’s platform or a policy’s long-term impact. All of this translates to better engagement and stronger message retention—two critical outcomes when trying to reach voters in a crowded media landscape.

When Should You Make a Political Ad?

Timing plays a crucial role in the effectiveness of a political ad. The best time to make a political ad is often several months before a key phase of the campaign. Starting early gives your team time to finalize messaging, go through the production and revision process, test the content with different groups, and implement a strong distribution strategy. Animated political ads are particularly useful during the early awareness stages of a campaign, where education is the main objective.

For example, if you’re introducing a new candidate to the public, launching an awareness campaign around a policy issue, or responding to misinformation, an animated ad can help you control the narrative and clarify your message. These videos also work well in the lead-up to election day, giving voters a final reminder of what’s at stake and why your cause deserves their support. By creating videos early, you also allow time for the message to spread organically and generate conversations across social networks and communities.

How to Make a Political Ad That Goes Viral

Every campaign dreams of producing a political ad that goes viral, but virality is never guaranteed. That said, there are creative principles that can dramatically increase your chances. First, focus on grabbing attention right away. The first three seconds of your animated political ad are the most important, so open with a bold visual, a surprising statistic, or a provocative question to draw viewers in.

Humor can also be a powerful tool—especially when dealing with dense or divisive topics. A clever animated visual gag or satirical character can make a serious point while entertaining viewers. Keep the overall runtime short and concise; videos under 60 seconds tend to perform better on social platforms. Accessibility also matters: many people watch videos without sound, so adding subtitles ensures your message still comes through.

Great animated political ads tell a miniature story. Even within a short format, your ad should present a problem, propose a solution, and show a desirable outcome. Emotion plays a key role in this. Whether it’s hope, frustration, pride, or concern, tapping into the right emotion helps your message resonate and increases the likelihood it will be shared. Finally, end your ad with a clear call to action—whether it’s visiting a website, signing up to vote, or simply sharing the video with friends.

How to make an animated political video?

So how do you make a political ad or an educational political video to help you advocate a new position? Here, we break down the production process into 7 steps so that you have an appreciation of what’s involved and how to prepare for each step.

Questionnaire or Phone Call

Production starts with a questionnaire or a with your animation producer. The main things they want to learn are:

1). What do you want to communicate in your video?

2). Who is your target audience?

Write the script for your political ad

Download Video Igniter’s Free Script Writing Template

Now that we know what you want to communicate in your video, our team will develop the first draft of your script. We’ll send it to you to review and go over how the script communicates your key messages. Send us your feedback and we’ll incorporate your revisions before you approve the script for production.

Make the storyboard for your political ad

After the script is approved, we develop the storyboard for your video. The storyboard is like the blueprint for your animated political ad. It tells the illustrator what art to create and it tells the animators how to animate the visuals.

Download Video Igniter’s Free Storyboard Template

We’ll develop ideas for what visuals to show for each part of your script. The visuals are designed to enhance the presentation of the message to help viewers understand what is being explained and keep their attention focused and engaged. You get an opportunity to review the storyboard and request revisions before approving the storyboard for production.

VoiceOver

Our team will audition several voiceover talents for your political ad’s voiceover narration. We’ll select voices that are calm, and easy to understand. You get to listen to the previews and select your favorite option. We’ll get the full voiceover recorded and you’ll get a chance to review it and request revisions before approving it for production.

Soundtrack

Some light background music can help keep viewers focused on the message you’re presenting. Relying on a voiceover to fill the silence isn’t enough and can be off putting to viewers. We’ll select a few soundtracks that we can license for your animated video. Let us know which one you prefer and which platforms you plan to run your video ad on and we’ll purchase the proper broadcast license for your soundtrack.

Illustration

Our team will design some concept art for your animated political ad. You can supply branding and style references to help inform the visual design. Otherwise, our art director will use standard best practices to evaluate the messaging and content of your animation and use that to develop concept art for your animation

Review the concepts and let us know which one(s) you like best. We’ll work with you to refine your preferred visual concept until you love it! Then, we’ll create the remaining illustrations for your political ad and give you an opportunity to review them and request revisions.

Animation

Now that the voiceover and illustrations are approved, it’s time to animate! It takes about a week to animate a 60 second 2D animated video. When the first draft is ready, give it a detailed review with your constituants and collect everyone’s feedback. Send us your notes so that we can incorporate your revisions and render out the final draft of your animated political ad.

How to pick a producer to make your political ad?

Picking the right animated video production company to help you make your political ad is an important part of the production process. VideoIgniter.com can help you create your custom animated political ad – or you can check out these resources to help you find an animated video producer:

• How to outsource an animated video project?
• 9 Things to Look For When Hiring An Animator.
• How to hire an animator?
• Pros and Cons of Different Animation Styles
• What goes into the production cost of an animated video?
• Learn about the types of online animated video makers.
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What is Video Igniter Animation?

How to promote an animated political ads?

Whether you’re looking to syndicate your animated video to popular online sites or pay to promote your video ad, our marketing team can help you get the right eyeballs on your video content.

Want to figure out what it will cost to pay to promote your political ad? Reach out to let us know what you want to accomplish and get a quote.

What does it cost to make an animated political ad?

Depends on the style and length of your animation. Most 2D animated videos under 60 seconds can be produced for $1,500-$7,500. 3D animated videos cost more and require a custom quote. Click here to get a quote for your animated political ad.

How long does it take to make an animated political ad?

30-60 second animated videos can be produced in 3-5 weeks. Given the pace of political campaigns and messaging, we understand that speed is everything. That’s why we offer rush delivery animation to help speed up important projects that have short deadlines.

Need to make your political ad quickly? Reach out to let us know your deadline and we’ll develop a rush delivery production schedule and send you a quote.

How to Tailor Your Political Ad to Different Audiences

To make a political ad that genuinely connects, it’s essential to tailor your messaging and visuals to resonate with specific audience segments. Different groups of voters have different values, concerns, and communication preferences, so a one-size-fits-all video rarely delivers the desired impact. With animation, you can create multiple variations of the same core ad by modifying the script, voiceover tone, visuals, or even the pacing to appeal to distinct demographics.

For example, if you’re targeting younger voters, you may want to use a fast-paced animation style, modern illustrations, and culturally relevant humor to grab attention and keep them engaged. If your audience includes senior citizens, a slower pace, clearer voiceover, and simple visuals can make your message easier to follow and absorb. Parents might connect more with storytelling that features family scenarios or emphasizes how policy changes will affect schools, safety, and household expenses. Undecided voters may respond best to neutral, fact-based messaging that clearly lays out both sides of an issue. With animation, these adjustments are easier and more cost-effective than filming entirely separate live-action videos.

Platforms to Use for Distributing Your Political Ad

Once you’ve made your political ad, the next step is to make sure it reaches the right audience. A successful animated political ad campaign leverages multiple digital platforms to maximize visibility and engagement. YouTube is one of the most powerful platforms for political video distribution. Pre-roll ads can target viewers based on geography, interests, demographics, and even previous viewing behavior—making it easy to zero in on swing voters or specific districts.

Social media platforms like Facebook and Instagram allow for precise micro-targeting and are ideal for distributing shareable animated content. These platforms also support interactive formats and allow campaigns to test different versions of an ad to see which messages perform best. If your goal is to reach younger voters, TikTok has emerged as a powerful venue for short-form political messaging. Animated content tends to perform well here due to its creative, eye-catching nature.

Beyond social media, programmatic display ads can place your video across thousands of websites and mobile apps using audience targeting data. You can also incorporate your animated ad into email campaigns, embed it in fundraising newsletters, or feature it on your campaign landing page. For broader exposure, some campaigns also run their political videos on local streaming apps or connected TV platforms, which now offer sophisticated geo-targeting options. The goal is to meet voters where they already spend time online and serve your message in a format that feels native and engaging.

Legal Considerations When You Make a Political Ad

Before you distribute your animated political ad, it’s important to ensure you’re following all relevant legal and platform-specific regulations. Campaign finance laws in the U.S. require political advertisements to include proper disclaimers. Your ad should clearly state who paid for the message and whether it’s authorized by a candidate or committee. This is especially important for ads that are distributed via Facebook, YouTube, and Google, which require verified political advertisers and disclosure of funding sources.

It’s also vital to make sure all visual and audio elements in your ad are properly licensed. This includes illustrations, music, voiceover narration, and sound effects. Copyright violations can result in takedown notices, legal fines, or the removal of your ad from platforms—something no campaign wants in the final stretch before an election.

While political ads enjoy more leeway than commercial advertising when it comes to exaggeration or opinion, spreading false information can seriously damage your campaign’s credibility. Always fact-check your messaging, especially when making claims about your opponents or ballot measures. Additionally, consider making your political ad accessible to all voters by including captions, audio descriptions, or alternative text for key visuals.

Can you make animations for government organizations?

Yes! Video Igniter offers animated video production services for government organizations. Visit that page to download our capability statement.

Still have questions about making an animated political ad?

Do you have a question about making a political ad that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Get in touch about making a political ad!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Looking for a video animator but not sure where to start? Video Igniter receives a lot of questions about hiring and working with video animators, so we created a Video Animator FAQ to answer popular questions like:

• What does it cost to hire a video animator?
• How do I hire a video animator?
• How do I work with a video animator to create a custom animated video?
• What does it cost to make a video animation?
• How long does it take to make an animated video?
• + tips to save $ on your production budget and more!

Examples Of Video Animations You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How do I hire a video animator?

If you’re interested in hiring a video animator, we recommend you:

Take a look at their video portfolio to see if they can do the type of work you want for your video.

Ask about their design process.

Learn about their pricing structure.

Ask how many revisions you get – some charge extra for more than 1-2 rounds of edits.

Additional resources to help you find and hire a video animator:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• How do you hire a video animator?
• What’s it like working with a 2D animation studio?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Pros and Cons of Different Animation Styles
• Need your video fast? Learn about rush delivery.

Where can I hire a video animator?

Video Igniter

Fiverr

Craigslist

What is the video animation production process like?

Questionnaire

Your video animator will send you a questionnaire to kickstart the production process. This is your opportunity to share all your ideas for the video. Be sure to highlight the main talking points you want to feature in your video.

Script

Your video animation team will review your answers to the questionnaire and develop a script.  You will get an opportunity to review the script and request edits before approving it for production.

At this stage of the production process, you want to ensure your main talking points are included and presented in a way that resonates with your target audience. Sometimes, your script may include additional notes that suggest what visuals will correspond with each part of your script.

Download Video Igniter’s Free Script Writing Template

Deep Dive: Check out our animated video asset review guide for tips on how to review your script and other assets for your animated video.

Storyboard

After your script is approved, the video animation team will develop your storyboard. The storyboard is the blueprint for your animated video. It contains instructions for the illustration and animation team so they know what to create for each part of your script.

As you review the first draft of the storyboard, focus on the visual ideas the viewer will see for each part of the script. Do the ideas make sense? Will they delight your target audience? If you love the storyboard as-is, tell the video animator it’s approved for production. Otherwise, organize your revision requests and send them to the animated video production company you’re working with so they can make the changes.

Download Video Igniter’s Free Storyboard Template

Just so you know… Video Igniter’s simple and standard animation projects include unlimited revisions! That means we’ll continue to work with you to revise your storyboard until you love it!

VoiceOver

Once the storyboard is approved, your video producer will audition voiceover artists for your video. If you love one of the options, they will hire the voiceover artist to record the full recording. You will get an opportunity to review the recording and request edits before approving it for production.

Not a fan of any of the voiceover auditions? Let the video animator know why and they’ll procure new voiceover auditions for you to consider.

Soundtrack

Your video producer will identify soundtracks for your animation that will set the mood for your video. Once you’ve selected a soundtrack you like, the video animator will purchase the broadcast license so the soundtrack can be used in your animation.

Illustrations

After your storyboard is approved, the art director will begin developing concept art for your animation. The art director will review your branding and style references. Then, they’ll select a key scene from the storyboard and develop custom art for that scene in one more more original visual styles.

Give the concept(s) a detailed review and share your thoughts with the art team.

If you love the art as is, they will begin creating the rest of the art for your animation.

If you like multiple concepts, they can combine your favorite parts into a new concept and refine the style with you until you love it. Then, they’ll create all the art for your animation.

Not a fan of any of the concepts? That’s ok – just let the art team know why so they can create better concepts for you.

After all the art is created, give it a detailed review and share your feedback with the art team. They will revise all the illustrations and give you another opportunity to review the art before approving it for production.

Animation

The script, storyboard, voiceover, soundtrack and illustrations are locked in… Time for the magic to happen!

It takes a video animator about 1 week to animate 60 seconds of simple or standard 2D animation.  More complicated animation styles like frame by frame animation and 3D animation requires 2-4x more time to create 60 seconds of content.

When the first draft is ready, we recommend reviewing it with your internal team and members of your target audience (if available). Collect all the feedback and send it to the video animator to finalize the edits and render the final version of your video.

Video Animation Deep Dive

For a more detailed explanation of the animated video production process, check out this companion article: Understanding The Animated Video Production Workflow.

How much does a video animator cost?

Video animators charge between $1,000-$10,000 to create a 60 second video. 3D animations cost +2-4x as much. Here are the factors that determine your production budget:

• Will you write the script or do you want to hire the video animation team to write it for you?
• Are you going to create the storyboard or do you want to hire the animator to make it for you?
• Are you going to record the voiceover or do you need to buy one?
• What is your deadline? How soon do you need your video?
• What style of animation do you want for your video?
• How long is the animated video?

Looking for pricing information for your video?  Schedule a call with our production team, contact us to get a quote, or request access to our newest price sheet.

Deep Dive: How Much Does It Cost To Hire An Animator?

How long does it take for a video animator to make a 1-2 minute video?

The animated video production process takes about 3-6+ weeks to produce a 1-2 minute 2D animated video. 3D animated videos take 2-4x as long. If you want to make a longer animated video, get in touch with our production team to discuss how long it will take to make your animated video.

I need my video animated fast! Do you offer rush delivery?

Yes we offer rush delivery animation. If you need to get your animated video produced quickly for an upcoming deadline, reach out to get a custom quote and let us know you are want rush delivery. We’ll prepare an accelerated production schedule and quote to get your video produced on time.

What Does a Video Animator Actually Do?

A video animator brings motion to visual content by using digital tools to create dynamic scenes from static assets like illustrations, characters, and text. While this might sound simple, a professional video animator goes far beyond moving objects across a screen. They choreograph the pacing of a video, sync visuals with sound effects and music, and design movement that enhances the emotional tone and message of a story. Whether the project involves whiteboard animation, character-driven storytelling, or technical 3D walkthroughs, a skilled video animator translates ideas into immersive, watchable experiences that hold attention and communicate clearly.

Types of Video Animators and Their Specialties

Not all video animators are the same—many specialize in particular animation styles or industries. For example:

• 2D Video Animators focus on flat, stylized animations ideal for explainer videos, educational content, or marketing promos.
• 3D Video Animators build complex environments and objects with depth and realism, often used in architecture, product visualization, or medical simulations.
• Character Animators specialize in creating lifelike motion for animated characters, paying attention to expressions, body language, and dialogue syncing.
• UI/UX Animators bring mobile apps and websites to life with microinteractions and animated tutorials.
• Stop-Motion Animators work with physical models, photographing each frame individually to create a handcrafted aesthetic.

When hiring a video animator, it’s helpful to understand which specialty aligns with your project needs so you can find a better match.

How to Tell if You Need a Custom Video Animator vs. a Template-Based Solution

For businesses on a tight budget, it’s tempting to use online animation tools that rely on templates. These platforms are inexpensive and fast, but they can’t match the flexibility or storytelling power of a custom video animator. If your project calls for unique branding, original character animation, complex concepts, or a one-of-a-kind tone, hiring a video animator is the best route. Template-based videos tend to look generic, while custom animation ensures your content stands out. If differentiation, emotional impact, or precision is important to your message, a professional video animator will deliver the polish and personality that templates can’t.

Video Animator Collaboration Tips for First-Time Clients

If this is your first time working with a video animator, it helps to know how to collaborate effectively. Start by clearly communicating your goals and your audience—this gives the animator context to design motion that resonates. Be specific in your feedback, but don’t micromanage frame-by-frame unless something’s truly off. Let the animator use their creative judgment—they’re experts in visual storytelling and movement design. And be mindful of turnaround times; even simple animations require careful timing and rendering. Treat the process like a creative partnership, and you’ll end up with a better video.

The ROI of Hiring a Professional Video Animator

While hiring a video animator can seem like a big upfront investment, the long-term returns often make it worthwhile. A well-animated video improves retention, boosts conversions, and enhances brand perception. Animations are more likely to be watched to completion compared to static or live-action content—especially when the topic is complex or abstract. In B2B and B2C contexts, videos produced by professional video animators have been shown to increase landing page performance, email click-through rates, and social media engagement. So, if you’re weighing the cost of a custom animation, consider the potential revenue lift from using it across sales, marketing, and onboarding.

Common Myths About Hiring a Video Animator

There are several myths that hold companies back from hiring a video animator. One myth is that it’s only for big brands with large budgets. In reality, many small businesses and startups work with video animators to create short, impactful content on modest budgets. Another misconception is that animation takes months to complete. While large-scale projects do take time, many skilled animators can produce 1–2 minute animations in a matter of weeks. Lastly, some assume that you need to have a fully formed idea before reaching out—but part of a video animator’s job is helping you shape your concept from the ground up.

How Video Animators Fit Into Larger Creative Teams

In larger campaigns, video animators often work alongside copywriters, brand strategists, designers, and marketing leads. While animators are focused on the visual movement, they frequently collaborate with these teams to ensure the animation reflects brand guidelines, aligns with the messaging, and fits into the broader campaign. Animators may even work off pre-existing assets—like presentation slides, illustrations, or footage—and bring them to life with movement. Whether they’re embedded in an internal creative team or brought in as a contractor, video animators play a crucial role in converting flat content into dynamic visual communication.

How can I save money on my video animator budget?

Be your own scriptwriter

You can save hundreds-thousands of dollars off your production budget by writing your own script. Check out all our scriptwriting resources here.

Build your storyboard

You can save additional hundreds or thousands of dollars off your production budget by creating the storyboard yourself. Take a look at our storyboard template and storyboard creation guide here.

Bonus tips for building a great storyboard here.

Record the voiceover

You can record your own professional quality voiceover at home for free! Check out 1:31 in this video to see how you can do it without buying any professional software or expensive equipment.

Stock assets

Your video doesn’t need to be 100% custom made. In some cases, stock assets can be used to slightly decrease your visual production budget. Consider using:

• stock images
• stock videos
• text
• icons
• clip art
• pre-made 3D models

Cheap (or free) clip art, icons, fonts, stock images and videos are available on sites like: Mixkit, TheNounProject, Google Font Library and Envato Elements.

Use free (legal) music

Incompetech

Facebook Sound Collection

Resources to make cheap animated videos

How to make cheap animated videos.

Questions about video animators?

Do you have any questions about hiring or working with a video animator that wasn’t answered in this FAQ? Use this form to contact us. We’ll send you an answer and add the Q+A to this FAQ.

What is Video Igniter?

Video Igniter provides animated video production services online. We’ve modernized the experience of creating an animated video to help you create custom content faster. Our production process also helps you save money on your animation costs.  We do 99% of the work for you. All you need to do is:

1). Tell us what you want us to create

2). Review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to work with our animation team to create  any kind of animated video you can imagine!

Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production – including helping you develop your video script and storyboard (if you haven’t already created them yourself!)

Why hire Video Igniter to be your video animator?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine.

Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Video Animator Success Stories and Testimonials

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Get in touch about working with our video animators

Schedule a call to discuss your project with our video animators.

Get a quote for your video.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a creative brief for your video project.

If you want to create a short animated video, you came to the right place! Video Igniter‘s guide for short animated videos answers the most frequently asked questions our clients ask about creating them.

Short Animated Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Why do companies make short animated videos?

First off, “short” is a relative term when it comes to animated videos. Short could be 5 seconds, 10 seconds, 15 seconds, 30 seconds, 60 seconds, a minute and a half, 2-5 minutes, 5-10 minutes, or +15 minutes.

When it comes to making short animated promotional videos, your video will probably be under a minute long. The really short ones (5-15 seconds) are designed to quickly get people’s attention and intrigue them to check out the company’s website or social media.

Companies (and non-business people/organizations) also make animated shorts – like those ~5 minute videos that appear before a Pixar animated movie. These types of animated shorts are used to tell fun or emotional stories that can help draw people into learning more about your company or cause.

How to make an animated short video

Find a producer for your short animated video

The first step to making an animated video is to figure out who is going to produce it. Scroll down to the section titled, “How to choose a producer for your short animated video” for tips on how to pick the right producer for your project.

Questionnaire

Production begins with a questionnaire to help us understand what kind of animated video you want us to create.

Script

After we review the response to your questionnaire, we will begin developing the script for your video. We’ll send you the first draft to collect your feedback. If you love it as-is, we’ll start creating the storyboard. Otherwise, let us know what changes you want to see in your video script and we’ll incorporate the edits and send it back to you to review and approve. If you are using Video Igniter’s Simple Animation or Standard Animation options to create your animated short, you get unlimited revisions on your script (and all other phases of production).

Download Video Igniter’s Free Script Writing Template

Budget Saving Tip

You can save hundreds or thousands of dollars off the cost of your custom animated video by writing the script for your project. Even if you aren’t a great writer, you can still save time and money off your production budget by creating the first draft and working with us to polish it and make it ready for production. Download our free scriptwriting template.

Storyboard

Now that your script is approved, it’s time to develop the storyboard. The storyboard is like the blueprint for your animation. It tells the illustrators and animators what to create. The diagram below shows what a page in a storyboard might look like:

Download Video Igniter’s Free Storyboard Template

When the first draft of your storyboard is ready, we will send it to you to review. If you love it as-is, we’ll move forward with production. Otherwise, let us know what changes you would like to see and we will incorporate them into the storyboard. You will get another opportunity to review and approve the storyboard (or request edits) before we proceed with production.

Budget Saving Tip

You can save hundreds or thousands of dollars off the cost of your short animated video by creating the storyboard. You can create a storyboard even if you have no artistic abilities. Download our free storyboard template and storyboard creation guide.

Soundtrack

Soundtracks enhance the presentation and emotional experience of watching your animated short video. We will select several soundtracks we think will compliment your animated short and send them to you to review. If you love one of them, we’ll procure the proper broadcast license to use it in your video. Not a fan of any of the soundtrack options? Just let us know why and we’ll select some fresh options for you to review. What if you can’t tell which option you like best? Let us know and we’ll help you preview the different options when the first draft of your animated video is ready to review.

VoiceOver

Not all animated shorts have voiceovers in them. Assuming yours does, we’ll order up some voiceover auditions from our favorite voiceover artists that we feel will deliver the appropriate tone and energy for your short animated video’s narration. Send us your honest feedback when you hear the auditions. If you love one of the artists, we will hire them to record the full voiceover and license the recording for all the platforms you plan to post your video. If you aren’t in love with any of the auditions, we will source new auditions for you to review and will continue to do so until we find one you love (assuming you are doing a Simple or Standard Animation project).

Budget Saving Tip

You can record your own professional sounding voiceover at home or in the office for free! No fancy equipment or expensive software needed. Check out 1:31 in this video about voiceovers.

Illustration

After the storyboard is approved, our art director will review your brand guidelines and design inspiration and use that to develop concept art for your short animated video. The art director will select a key visual from your storyboard and design it using one or more unique visual styles. Review the concept art and let us know how you feel about each of them.

If you love one of the concepts as-is, we’ll develop the rest of the illustrations for your video in that style.

If you love one of the concepts but want us to refine it a bit, let us know how you’d like us to edit the concept art. We’ll make the changes and send it back to you to review and approve – and then we’ll create all the art for your video.

Suppose you like details from more than one concept? Let us know which parts you love and which parts you don’t like and we’ll combine all your favorite details into a new visual concept. We will continue to work with you to refine it until you love it. Then we’ll create all the art for your video using the approved concept art as a style reference.

What if you’re not a fan of any of the concepts? That’s ok! Share your honest feedback and we’ll develop new concept art for you to review until we create something you love.

Once all the illustrations have been created, we will send them to you to review. Let us know your feedback for each illustration and we’ll incorporate your edits. You’ll get another chance to review and approve the illustrations before we begin animating.

Animation

Now that everything is approved, we can animate! It takes about a week to animate 1 minute of 2D video. 3D animations require 2-3x as much time. When the first draft is ready, review it with your internal team and members of your target audience. collect everyone’s feedback and send it to us. We’ll incorporate your edits and deliver the final draft.

How to choose a producer for your short animated video?

If you’re interested in hiring someone to make an animated video, take a look at their portfolio to review the quality of their work. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Resources to help you find an animator to create your animated logo:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• Pros and Cons of Different Animation Styles

How much does it cost to make a short animated video?

A 2D 30 second animated video costs about $500-$4,000 to produce. 3D animations cost at least twice as much. To figure out how much your short animated video will cost to produce, contact us to get a custom quote.

How long does it take to make a short animated video?

For reference, it takes about 3-5 weeks to produce a 60 second animated video. Shorter animated videos still take 2-3 weeks to get through the whole production workflow. Rush delivery animation is available if you need to speed up production to meet your deadline.

How to get the most out of your short animated video?

If you are making a short animated video for a business or marketing purpose, there are a lot of things you can do during the production process and after production has completed that will improve your business outcomes. Here are some resources we recommend you review before your next video marketing project:

• 7 Tips to help you write a great script for your animated video.
• Pick the right visual style for your animated video.
• 6 Tips To Increase Viewer Engagement for your animated video.
• Check out our explainer video tips!
• 7 Tips For Using and Improving Your Businesses’s Video.
• Learn how to interpret your video’s viewer stats to see if it needs improvement.
• A/B Test variations of your animated video to improve its conversion rate.
• How To Review Your Animated Video Project Assets

The Best Uses for a Short Animated Video

A short animated video is incredibly versatile. Businesses use them for social media ads, quick website explainers, event promotions, and even email campaigns. They’re also great for internal updates or team training. Nonprofits and individuals can use short animations to tell meaningful stories, raise awareness, or simply entertain. Because they’re brief and to the point, audiences are more likely to watch them all the way through.

Why Short Animated Videos Work So Well

Short videos work because they match how people browse online. Viewers are more likely to watch something when they know it only lasts a few seconds. Adding animation makes them even more engaging by using bright visuals and smooth motion to hold attention. In just 10–30 seconds, a short animated video can spark curiosity and make your brand memorable.

Short Animated Video Trends

Animation styles are constantly evolving, and following trends can help your short video stand out. Kinetic typography, minimalist line art, looping GIF-style animations, and sleek 3D micro-animations are all popular right now. Mixing live-action footage with animation is also trending, creating a unique, modern look that catches the eye in busy social feeds.

Repurposing Across Platforms

A short animated video can be easily reused across multiple platforms. A 30-second clip can be trimmed into a 5-second YouTube bumper ad, turned vertical for TikTok, or looped as a GIF in emails. You can even pull still frames as images for blog posts and ads. Repurposing one animation for different formats helps you get more value from a single production.

The Ideal Length

When it comes to “short,” there’s a sweet spot. Quick 5–10 second clips are great for ads and teasers. A 15–30 second video works well for highlighting one main idea or call to action. If you need to explain something slightly more complex, aim for 30–60 seconds. If your message requires more time, break it into a series of short videos instead of one long piece.

Storytelling in a Few Seconds

Even a short animated video can tell a powerful story. Focus on one clear idea. Show a quick before-and-after transformation, or create a micro-story about a character overcoming a problem with your product. You can also use simple visual metaphors—like a rocket launch for business growth. A small but focused story can still leave a lasting impression.

Improving Website Engagement

Adding a short animated video to your website can instantly boost engagement. Animation draws attention, explains your message quickly, and keeps visitors on the page longer. Even a simple looping animation on your homepage can improve your bounce rate. This extra time on site also helps improve your search engine ranking over time.

More Ways to Save Money

You can reduce production costs for your short animated video by reusing your existing brand assets like icons or logos. Choosing a simpler animation style, like flat 2D graphics, is also more affordable. If you need multiple videos, batch them together as one project to save time and money. Semi-custom template-based animations are another great budget-friendly option.

What’s Next for Short Animated Videos

The future of short animated videos is becoming even more exciting. AI tools are speeding up production, interactive videos are letting viewers tap or click for more info, and augmented reality animations are blending 2D or 3D elements into the real world. Staying ahead of these trends can help your brand look more innovative and stand out from the competition.

What is the Video Igniter animated video creation platform?

Video Igniter offers animated video production services online. We modernized the experience of creating a custom animated video to help you save on your production costs and create custom content faster. Video Igniter streamlines the complex process of making a custom animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production including helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter to make your short animated video

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animation or 3D animated video you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Animated Video Demo Reel

Animated Video Success Stories and Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

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