Interested in making a custom animated video? This article is our most comprehensive resource to answer all the most frequently asked questions we get about making custom animated videos. Here, you’ll learn how to make custom animated videos, how to keep your costs low and tips to maximize the effectiveness and presentation of your animation.

Custom Animated Video Examples You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Why do people make custom animated videos?

Animated videos are great for getting awareness

When you scroll through a social media feed, what does it look like? Smartphone video. Smartphone video. Professionally filmed clip. GIF. Smartphone video. etc. Animated videos stand out, get more people to click play and in turn help you get more awareness for the message contained in your custom animated video.

Short animated videos have high engagement rates

If you’ve ever produced a >30 second animated video for a marketing campaign, you know from your analytics dashboard that your engagement rates are through the roof! Long videos have quick drop off rates. Live action (marketing) videos also have quick drop-off rates. Short animated videos are pleasurable to look at and are harder to look away from. If you want people to stand a chance of sticking around for your whole 30 second pitch, consider producing your pitch in animated form so that people will stick around long enough to take in the full pitch.

Animated videos are great for explaining new information

We all need to learn new things from time to time but picking up a book isn’t the easiest way to understand something. Nor is watching an expert stare you down and explain something via a video or in a classroom. Animation presents a user-friendly alternative to make it easier to learn new information. Custom created illustrations designed to present relevant information help the viewer focus on the specific details of the information being presented. Motion designs and accents keep viewers focused and engaged as new elements appear on screen. Tack on a professional voiceover to explain what’s going on and a complimentary soundtrack and you’ll have viewers hooked while they learn something new.

Animated videos help people remember information longer

Carefully crafted educational animated videos focus on the specific details that are necessary to convey new information. By creating simple metaphors, you make it easier for the viewer to not only understand the information, it also helps them retain the information longer.

How to make a custom animated video

Script

The first step to create a custom animation is developing the script. The script is the skeleton for your whole animation. It sets the pace for your animated video and informs what visuals need to be developed for each sentence of the script. To learn how to write the script for your custom animated video, check out our new script writing guide.

Storyboard

After your script is approved for production, it’s time to create the storyboard for your animated video. The storyboard is the blueprint for your animated video. It tells the illustrators what art they are supposed to create. It also tells the animators how they should animate your video in sync with the voiceover. The page below shows an example of what information needs to be created and documented for each sentence of your script.

Budget Saver: You can save +$500/minute by creating the storyboard for your animated video. Download our free storyboard template.

Art

Now that your storyboard is approved, the art team can pick a key scene from the video and use it to develop concept art for your animated video. The art team will review your branding or the style references you provided and use that to illustrate a scene from your video using one or more original visual styles.

You get a chance to review the concept art and provide honest feedback so the art team understands what aspects of the visual design you like and which aspects need to be refined. They will incorporate your feedback and create an updated piece of concept art for you to approve or provide additional feedback on.

Once you are satisfied with the concept art, the art team will create the rest of the art for your custom animation video using the approved concept art as a reference. You will get a chance to review all the art and request revisions before approving it for animation.

VoiceOver

While the art for your video is being created, your production team will help you audition prospective voiceover artists for your animated video. Your production team will get 1-5 voiceover candidates to record an audition line from your script.  This way you can hear what kind of energy, tone and pacing they will bring to your unique script. It can be very helpful to include notes in your script so that the voiceover artist can understand what kind of energy you want them to use, when you want them to speed up, slow down, change their intonation or use a special inflection. It’s also important to include pronunciation notes for difficult and uncommon words.

Soundtrack

Sound helps to bring videos to life. Most videos don’t have a budget to produce a custom musical score. Luckily there are many stock music websites with high quality music that you can license for your animated video. We recommend picking your favorite 2-3 soundtracks and downloading the free audio-watermarked versions for the animation team to use when creating the first draft of your animated video. This way, you can feel which song brings the right energy when you watch your video. Check out this video if you want to learn how to select the perfect soundtrack for your animated video!

Animation

After the voiceover, soundtrack and art are signed off, it’s finally time to animate. Animation takes about one week to create each 60 seconds of 2D animation. More complicated forms of animation like frame-by-frame animation (aka cel animation) and 3D animation require more time. When the first draft is ready to review, we recommend giving it a detailed review with your team and members of your target audience. If you need to make any last minute changes to your video, it’s much more cost effective to do light touch ups now while you still have access to the animators who created your video. Revisions can be made down the line but it requires more time and a budget increase to make more substantial art and voiceover related changes.

Deep Dive: How To Create An Animated Video

Differences between making 2D and 3D animated videos

The production process for creating a 2D animated video or a 3D animated video has many overlaps but there are a few key areas where they differ. Script writing, voiceover creation and soundtrack selection remain the same. Storyboarding, art creation and animation deviate quite a bit.

Storyboard Creation

A traditional storyboard for a 2D animated video could work for a 3D animated video, however it may have more detailed 3D style renderings in the images to help the art team understand what they are supposed to create. Storyboarding can go a step further creating something called an “animatic.” An animatic is like an ultra rough draft of the animation. In most cases, its purpose is designed to help establish the pacing and timing of the animation’s motion design to ensure details move with the right timing to achieve the intended effect for the viewer. Animatics can be created with simple pencil sketches and flipped through like a flip book – or they can be grayscale 3D mockups of the scenes and characters in a video that has been lightly animated.

Art Creation

Art that is created for a 3D animated video takes more time to create because 3D art requires multiple steps to create. First, modelers will create colorless 3D shapes for all the characters, scenes and objects the viewers will see. Next, riggers will add a ‘digital skeleton’ inside the visual elements that will move. This provides structure for things like a character’s legs, arms, neck, etc so that the animators have some structure to work with when they apply motion and animate the 3D characters, scenes and objects. Next, color and texture skins are layered onto to the outside of the 3D objects. Finally additional environmental effects are added – lighting, smoke/haze, even the effects of gravity can be adjusted.

Animating

The 3D animated video production process requires more technical skills and expertise to achieve the desired level of realism or unique visual representation on screen. As such, 3D animated videos require substantially more time to animate and render out.  Unlike 2D animations which can be quicker to render out, don’t expect your 3D animation team to be able to quickly render out multiple versions of your video. It saves a lot of time and budget to focus on creating a very polished first draft with minimal or zero revisions for a 2nd draft.

How to choose a producer for your custom animated video?

Looking for someone to make a custom animated video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more.

Here are some resources to help you figure out the right production option for your custom animated video:

– 9 Things to Look For When Hiring An Animator to create a custom animated video.

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring an animation studio, vs a freelance animator vs Video Igniter?

– Considering making the animated video yourself? Learn about DIY options

– What is Video Igniter Animation?

Custom Animation Video Demo Reels At Different Budget Levels

 

Examples Of Custom 2D & 3D Animated Videos With High Production Budgets (+$7,500)

 

Examples Of Custom Animated Videos With Medium Production Budgets (+$3,000)

 

Low Cost Custom Animated Video Examples (+$1,000)

 

How long does custom video animation take?

Shorter 2D animated videos (30 seconds-2 minutes) take 3-8 weeks to produce. 3D animated videos easily take twice as long to produce. If your animated video is longer than 2 minutes, we recommend to help define the scope and timeline of the project. This will ensure you end up with an optimized budget that minimizes the need for rush delivery costs.

How long should my animated video be?

Great question! It depends what you are creating your animated video for.

Are you trying to get attention online?

We recommend keeping your video as short as possible 5-15 seconds is great, 30 seconds is still good. You can do it with a 60 second video but that’s pushing it. The goal here is to convey a compelling message to your target audience with as little friction as possible. If you can get your pitch across in the 5 seconds before they click “skip ad” on YouTube – you’re going to be golden. You want to present something that gets their attention and motivates them to click/tap on your ad to learn more. That’s where you can go more in depth. For your main awareness building videos, the shorter the better.

Are you trying to educate customers about why your product/service is awesome?

Aim for 60, 90 or 120 seconds of animation – about 150 words per minute. This gives you enough time to present a compelling hook, introduce your solution, and show people a few ways your product/service will improve their lives. Your video should end with a quick call to action that inspires the viewer to take action to solve their problems – i.e. download our acupressure app to reduce your cancer related fatigue and get better sleep.

Are you trying to explain something?

Animated explainer videos don’t have to be short (unless they’re intended to be a commercial promotional video). In many cases, animated explainer videos are used to go in depth to explain a new topic or piece of information. The use of animated visuals, live action footage and stock footage can be combined together to create an educational informative piece. As such, there’s no need to put a hard cap on the length of an animated explainer video. Be thorough and be concise. Don’t be worried about making your video as short as possible. Explainer videos can be 5-60+ minutes long and still be informative and entertaining.

Just trying to be entertaining?

Length is less of a concern if you’re creating something designed purely to be entertaining. Entertaining custom animated videos can be 3 seconds long and they can go well over 30 minutes long. Entertaining videos are less likely to be created with a business purpose in mind and are intended to be consumed for enjoyment so there’s no need to rush through the message and deliver it as fast as possible.

What does it cost to make a custom animated video?

Custom animated video prices can range widely. Pixar’s animated movies cost over $100 million to make. Cheap freelance animators will offer to make animated videos for less than $100. It’s all about paying for production quality. And when I say production quality, I’m not just talking about pretty pictures put into motion. It’s also about the storytelling and the pacing of how the message progresses and how the visuals are used to bring out the story. Ultimately, when it comes to animation, you get what you pay for. To give you some loose numbers, consider these data points for costs related to creating a 60 second custom animated video:

Script Costs

Script writing takes 2-10+ hours to research the company/topic/target audience, draft the script, present the script to the client, collect their feedback, integrate their feedback and present the 2nd draft of the script. Ballpark cost: $250-$1,000.

Storyboard Costs

Storyboard creation takes 4-10+ hours to brainstorm the visuals that will correspond with each sentence of your script. The storyboard artist needs to create a simple visual mockup for each scene, describe the motion that will happen on screen using unambiguous language, and list all the assets (visual and auditory) that are needed for that specific scene. After the first draft of the storyboard is created, it takes additional time to review the storyboard with the client and incorporate their revisions. If the storyboard isn’t well written, the illustrators may create the wrong art and the animators may animate the wrong details. This is why storyboarding is so important. Everyone can get consensus about what is going to be created so that there’s no need for expensive rework in the design or animation phases of production. It also helps keep production running on time; otherwise, illustrators and animators need to sit and wait while a project manager gets clarification about what a client wants to have happen during a specific part of the animation. Ballpark cost: $300-$1,000+

VoiceOver Costs

VoiceOvers cost $10-$300 for non-celebrity, English-speaking voiceovers. Non-English voiceovers may cost more. Planning on using your voiceover for a paid media campaign (TV or online)? You may need to pay extra for the voiceover recording’s broadcast rights.

Soundtrack Costs

Soundtracks also cost about $10-$300 for pre-created stock music. Expect to spend a few hundred extra dollars for the broadcast rights if you plan to promote your custom animated video on TV or online.

Illustration Costs

Creating the custom illustrations for a 60 second animated video usually takes 3-10 full days of work from an illustrator depending how intricate and unique the art is. Illustrators are paid $15-$45+/hour for 2D animations and even more for 3D animation.

Animation Costs

It takes about 30-60 hours to animate one minute of a 2D animated video. And that’s if we’re using computer animated graphics. If your animation uses frame by frame animation (aka where the illustrator is drawing every scene), it’ll take even more time to animate your video. The average hourly rate for a 2D video animator is $25-$35/hour.

Project Management Costs

In order to keep production running smoothly, it’s important to have a project manager organize client feedback and ensure the animated video production team is delivering content on time and has everything they need to keep production moving forward.

Add all these expenses up and add some monthly overhead costs on top and it’s easy to see why custom animated videos cost at least a few thousand dollars to create a high quality 60 second animation. Check out our companion article for a more comprehensive breakdown on animated video production costs.

What are the different styles of animation I can use for my video?

2D Animation Styles:

1). Flash / After Effects 2D animation 2). Motion Graphics 3). Hand Drawn Animation (aka Frame by Frame or ‘Cel’ Animation) 4). Kinetic Typography

3D Animation Styles:

1). 3D Animation 2). Stop Motion Deep Dive: Want to learn more about the different styles of animation?

How to keep your animated video cost low

If you’re ok creating an animated video that isn’t 100% custom created, consider the following cost-saving options to keep your animated video production budget low.

Create your script

Writing the script for your animated video can save you hundreds or thousands of dollars off the cost of your production budget. Freelance animators and American animation studios are capable of helping you craft your script. However, as the originator of the idea for a video, the heart of the story is in your mind. You have the best chance of creating a first draft that will articulate the story you want to present. It doesn’t need to be perfect; providing the first draft of your script to your animation team can still be enough to help you save money on your production budget. Your animation producers can help you polish your first draft and make it production-ready.

Here are a few resources to help you create a great script:

How To Write An Animated Explainer Video Script

7 Tips to Supercharge Your Explainer Video Script Writing

Examples Of Explainer Video Scripts + How To Write A Script

Get our free script writing template here.

Create your storyboard

Creating the storyboard for your custom animated video is another way you can save hundreds or thousands of dollars off the cost of your video’s production budget. You don’t need any artistic ability to create a storyboard. All you need to do is brainstorm visuals to correspond with each line of your script and create instructions for the illustrators and animators so that they have a clear understanding of what you want them to create for each scene.

Free Download: Get our free storyboard creation template. Deep Dive: Building a great storyboard for an animated explainer video.

Record the voiceover

English-speaking voiceover artists tend to charge $10-$199 for 1-2 minutes of recorded audio. You can try sourcing low cost voiceover talent from Fiverr or VoiceBunny. You can also record the voiceover yourself for free! That’s right – you can record a professional sounding voiceover without having to buy any professional equipment or expensive software programs. Check out Episode 3 of The Video Igniter Show (at 1:31) to see how you can record the voiceover for your animated video for free.

Use stock assets

Not every visual for an animated video needs to be created from scratch. Using pre-created assets can help you keep your budget down because they usually cost less to buy or license than it would to create something comparable. Marketplaces exist to buy 3D models of common objects (lightbulbs, hands, houses, plants, etc) to save on your 3D animation budget. Free (or low cost) icons, clip art, stock images, fonts, graphs and video clips are available on sites like Mixkit, TheNounProject, Google Font Library and Envato Elements.

Use free music

Soundtracks typically cost $10-$299 each. If you plan to promote your animation using paid media (TV and or Online), you may need to pay even more for the broadcast rights to use the soundtrack in paid promotional campaigns. If you’re looking for free, legal music you can use in your custom animated video, here are two sites to check out. The first is called Incompetech. Artist Kevin MacLeod provides his music for free – all you need to do is provide proper credit and attribution to him as the creator. Another great option for free music is Facebook’s Sound Collection. There, you’ll find an even larger variety of musical options you can use for free in your paid media campaigns.

How to create your own animated video for free online?

Custom animated videos typically require budgets of at least a few thousand dollars to produce. There are a growing number of cheap ways to make animated videos – but they usually require a lot of your time to learn how to use the program and even more time to actually create the videos. Additionally, these videos are rarely custom and rely on pre-created designs in order to keep costs low. In recent months, Facebook has introduced Make-A-Video and Google researchers have introduced DreamFusion – a text to 3D animated video creation AI. These services can be used to make short custom animated video clips with small pixel dimensions and a moderate amount of photo realism. While they’re still in their infancy, these new services are already generating impressive results.

 

How to create custom animated video from photos?

Another low cost way to make animated videos is to add motion to photos you already have. This is a great way to repurpose and extend the life of content you’ve previously created. The video below shows different ways that you can turn photos into short little animations.

How to make your own animated video

Now that you know what it takes to create an animated video, maybe you are considering learning animation so you can make animated videos yourself. If so, here are a few services and programs that are used to make animated videos – ranging from easy to complicated to learn:

Create Your Own Animated Video With Easy To Learn Animated Video Creation Software

Online animated video creation software like Wideo, PowToon and Vyond can be learned in a few hours and cost substantially less than professional animation programs.  These easy animated video makers can be used to create simple animated videos using pre-created scenes, characters, objects, text and icons.

Pros: Low cost. You can learn how to use the program in a few hours. Cons: You have to teach yourself how to use the program. The videos use pre-created stock visuals (characters, scenes, objects, etc) which means that your video won’t look completely original.

Advanced Animated Video Creation Software

Adobe After Effects is the go-to animation program for many professional animators. The program enables an endless list of visual creative possibilities and integrates with the Adobe Cloud ecosystem (so it’s easy to work with Photoshop and Illustrator art).

Pros: You can make any kind of custom animated 2D video you can imagine. Cons: Requires more time to learn and master the program.

Expert Animation Creation Software

Cinema 4D is the industry leading program animators use to create custom 3d animations.

Pros: You can create any kind of custom 3D animated video you can imagine. Cons: Takes longer to master and requires learning multiple skillsets (rigging, lighting, modeling, etc).

How to get the most out of your custom animated video?

If you are making a custom animated video for a business or marketing purpose, there are a lot of things you can do during the production process and after the production has completed that will improve the success of your business outcomes. Here are some resources we recommend video marketers consume before, during, or after your next animated video project:

– 7 Tips to help you write a great script for your custom animated video.

– Pick the right visual style for your animated video.

– 6 Tips To Increase Viewer Engagement for your custom animated video.

– Review the Do’s and Don’ts of Promotional Explainer Videos.

– 7 Tips For Using and Improving Your Businesses’s Video.

– Learn how to interpret your video’s viewer stats to see if it needs improvement.

– A/B Test variations of your animated video to improve its conversion rate.

Custom Animated Video: New Insights, Use Cases, and Trends

Custom Animated Video Use Cases by Industry

1. Startups
Startups often need to explain new concepts quickly. A custom animated video can simplify complex technology, demonstrate how a product works, or make a fundraising pitch more compelling. Investors see hundreds of pitch decks, but an animated video helps your startup stand out with a clear, memorable story.

2. Healthcare
Medical topics can be intimidating or confusing. Custom animated videos break down complex procedures, explain how treatments work, and help patients understand their options. For internal use, hospitals and clinics also rely on animated training videos to onboard staff more efficiently.

3. Education and eLearning
Custom animated videos are highly effective for eLearning because they keep students engaged while improving retention. Teachers and course creators use them to explain science experiments, historical events, or technical skills in a way that’s easier to grasp than text alone.

4. Nonprofits
For nonprofits, storytelling is key to inspiring donations and support. A custom animated video can bring abstract statistics to life, show the impact of contributions, and create an emotional connection that drives action.

5. SaaS and Tech Companies
Custom animated videos are essential for SaaS brands that need to simplify complex platforms. Whether it’s a product demo, onboarding tutorial, or feature announcement, animated videos can illustrate the customer journey more clearly than screenshots or text.

By tailoring a custom animated video to your industry, you not only clarify your message — you also give your audience a reason to care.

ROI and Business Benefits of Custom Animated Videos

Businesses increasingly want to know: what’s the ROI of investing in a custom animated video? While results vary by campaign, here are proven benefits:

• Higher Engagement Rates: Animated videos consistently outperform text and static images in terms of watch time and click-through rates.
• Boost in Conversions: Landing pages that include a short custom animated video often see 20–80% higher conversion rates.
• Global Reach: Animation can be localized easily with translated voiceovers or subtitles, making it more cost-effective than reshooting live footage for international markets.
• Longevity of Content: Unlike live action, which can look outdated quickly, animated videos have a longer shelf life because they’re less tied to fashion or production trends.
• Stronger Recall: Studies show viewers remember up to 65% of information presented in an animated video, compared to just 10% from text.

When measured over time, a single custom animated video often continues to deliver leads and engagement months or even years after production.

Custom Animated Video vs. Template Animation

If you’ve looked into making videos, you’ve probably come across low-cost template-based animation tools. While these can be useful in some cases, there are important differences:

Template-Based Animation:

• Fast turnaround.
• Lower cost.
• Limited customization — your video may look similar to others.

Custom Animated Video:

• 100% original design and storytelling.
• Tailored to your brand identity and audience.
• Flexible for any industry, concept, or creative direction.
• Higher perceived professionalism and authority.

For businesses serious about building brand equity, a custom animated video is almost always the smarter investment. Templates are fine for quick internal projects, but for customer-facing campaigns, originality matters.

Emerging Trends for Custom Animated Videos

Animation continues to evolve, and staying ahead of trends ensures your video feels fresh and relevant. Here are some current and future directions:

• AI-Enhanced Animation: AI tools can now assist with lip-syncing, asset generation, and even rough drafts. While they can’t replace human creativity, they can shorten production timelines and reduce costs.
• Interactive Animated Videos: Instead of passive viewing, interactive animations let viewers click, choose paths, or explore a product demo in real time.
• Short-Form Vertical Animation: With TikTok, Instagram Reels, and YouTube Shorts dominating social feeds, vertical custom animated videos are becoming essential for brand visibility.
• 3D Animation for AR/VR: As AR and VR grow, custom 3D animated videos are being used in immersive training, virtual product demos, and interactive brand experiences.
• Hybrid Video Production: Mixing live-action video with animation is a growing trend, allowing brands to showcase real products while enhancing them with custom animated elements.

By incorporating these innovations, businesses can keep their content ahead of the curve and maximize viewer engagement.

Distribution Strategies for Custom Animated Videos

Creating a custom animated video is only half the equation. To get results, you need to distribute it strategically. Some top approaches include:

• Social Media: Post cutdowns or teasers on LinkedIn, Instagram, and TikTok to drive viewers to the full video.
• Email Marketing: Adding an animated video thumbnail in emails can increase click-through rates by 200–300%.
• Paid Ads: Custom animated videos often deliver better ROI in Facebook, YouTube, and LinkedIn ad campaigns because they capture attention more quickly than static visuals.
• Landing Pages: Embedding a video at the top of a product or service page can reduce bounce rates, keep people on your website longer and increase conversions.
• Events and Trade Shows: Animated videos work well on loop at trade show booths, capturing attention without needing staff to repeat the same explanation.

Think of your custom animated video as a versatile asset — one that can be sliced, reformatted, and repurposed across multiple platforms for maximum value.

FAQ: Common Questions About Custom Animated Videos

Can I update my custom animated video later?
Yes. One advantage of animation is that scenes, text, or voiceovers can be swapped out or edited without redoing the entire project. This makes updates easier than reshooting live action.

What’s the difference between a custom animated video and an explainer video?
An explainer video is usually focused on describing a product, service, or idea. A custom animated video can include explainer content, but it also covers a wider range of uses like entertainment, education, or internal training.

Do custom animated videos work for paid ads?
Absolutely. In fact, short animated videos (5–30 seconds) often outperform traditional ads because they grab attention faster and are easier to understand at a glance.

What platforms are best for sharing animated videos?
The most popular channels are YouTube, LinkedIn, Instagram, TikTok, and company websites. The key is to repurpose your custom animated video in different lengths and formats to match each platform.

What is the Video Igniter animated video creation platform?

Video Igniter offers animated video production online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production cost, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the kind of animation you want to get created. We handle all the technical and creative talent sourcing for you in addition to helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter to make your custom animated video

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D custom animated video you can imagine.

+20 reasons companies love hiring us to create custom animated videos.

Custom Animated Video Demo Reel

 

Custom Animated Video Success Stories and Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about your custom animated video project

Schedule a call to discuss your custom animated video project.

Get a quote for your custom animation.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

Video Igniter Animation Custom Animated Video

 

Soundtracks enhance the presentation of your animated video. It helps draw viewers into your world and keep them focused as they experience your animated story or message. But how do you find the right soundtrack for your animated video? In this guide, we answer the most frequently asked questions about soundtracks for animated videos.

If you have a question about animated video soundtracks that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

How to get the right soundtrack for your animated video?

 

Video Transcript:

Picking the right soundtrack for your video helps put your viewers in a more favorable psychological state when they’re watching your video.

Here’s a ten second promo video we ran for Video Igniter with a bad soundtrack and then I’ll play it again with the good soundtrack.

Note how the first one kind of disrupts your consumption experience and the second soundtrack makes the video more enjoyable to consume.

Pretty big difference, right?

Now that you can appreciate how a good soundtrack can suck people in to your video, here are some sites you can visit to search for the ideal soundtrack for your video.

If you’re looking for a free soundtrack, check out Incompetech.

On the paid side of things, Premium Beat & Audio Jungle have great selections of reasonably priced soundtracks that you can use for your video. You can go ahead and download watermarked versions of the soundtracks for free so that you can try putting them in the background of your video to feel how they meld with the visuals and voiceover.

Sometimes it takes a few tries, but eventually you’ll find one that just feels right.

That’s all for this episode, thank you for watching. And if you want to support the show, share this content with someone who will find this useful. And you can subscribe or like the content on these channels.

That’s all for this episode of The Video Igniter Show where you can learn about how you can use animated videos to improve your business . In this episode, you’ll learn how to pick the right soundtrack for your video and where to get good soundtracks for under $100 – and even for free.

Why do soundtracks matter?

Soundtracks enhance the presentation of your animated video. They add ambiance and curate the mood of your animated video. Do you want to make your video feel exciting? Serious? Somber? Scary? Funny? There are 3 main ways you can elicit various feelings in your viewer and it comes down to the visuals you show them, the tone of the voiceover narration, and the tone of the music in the background. Changing soundtracks is the easiest way to dramatically change the way viewers perceive your animated video. That’s why it’s worth previewing several different soundtracks alongside the first draft of your animated video so you can feel which one brings the magic.

Where can I buy a soundtrack for my animated video?

AudioJungle.net

PremiumBeat.com

Pond5.com

How much does a soundtrack cost for an animated video?

Most stock music is available to purchase for $5-$399. You may need to pay extra to acquire the broadcast rights for your animated video.

What are broadcast rights and how much do they cost?

Broadcast rights mean you have permission to use the soundtrack you purchased in broadcast media channels. This means TV and Online.

Many stock music sites include broadcast rights within the cost of the soundtrack when you buy them – but not all of them. When you do need to pay for broadcast rights for stock music, it usually only costs a few hundred dollars (or less). Popular songs that everyone can recognize cost 10’s to 100’s of thousands of dollars to license. Whether the song you want to license is popular or comparatively unknown, the cost of the broadcast rights can vary depending on the projected size of your audience..

Here’s an example of Audio Jungle’s audience levels for broadcast rights.

 

How do I get a custom soundtrack for my animated video?

You can look on sites like Freelancer and Fiverr or you can get a quote and let us know that you’re interested in creating a custom soundtrack for your animated video. We have a list of music producers we work with whenever a client wants a custom soundtrack.

Where to get free soundtracks for your animated video

Free soundtracks are available at Incompetech if you credit the artist. Facebook’s Sound Collection also offers a free library of soundtracks you can use within your video ads.

How to test the soundtrack for your animated video?

Sometimes you can hear a song and instantly know it’s going to be amazing in your video. But other times, it’s not as easy. In this case, we recommend waiting until the first draft of your animated video is ready. Then you can listen to the various soundtracks on low volume while you press play on the video on your computer or phone. Usually, you’ll feel it in your body. There will be a sensation that says ‘this fits, this is right.” If you’re not getting a strong reaction to any of the soundtracks, select new options.

The Role of Sound Design vs. Soundtrack in Animated Videos

When people think about an animated video soundtrack, they often picture only background music. But the soundtrack of an animated video is broader than that—it also includes sound effects and the way audio elements are layered together to create an immersive experience.

• Music sets the emotional tone of the story.
• Sound effects (SFX) add realism and bring animated movements to life. For example, a “whoosh” sound when text flies onto the screen makes the animation more dynamic.
• Mixing & mastering ensure that the music doesn’t overpower the narration and that all sounds blend harmoniously.

When planning your animated video soundtrack, think beyond just choosing one background track—consider how each layer of audio will interact to engage your audience.

Choosing the Right Genre for Your Animated Video Soundtrack

Different genres of music communicate different feelings to your viewers. Here are a few common genres and how they can shape perception of your video:

• Corporate / Inspirational: Uplifting piano, guitar, or orchestral music works well for explainer videos and business presentations.
• Electronic / Futuristic: Great for tech startups, blockchain explainers, or product demos.
• Playful / Cartoonish: Quirky soundtracks with bells, xylophones, or upbeat tempos fit perfectly for children’s content or lighthearted ads.
• Cinematic / Dramatic: Ideal for storytelling videos or brand films that want to inspire awe.
• Minimalist / Ambient: Good for background-heavy explainer videos where the voiceover should take center stage.

Choosing the right genre for your animated video soundtrack helps ensure the music doesn’t just sound good—it supports the overall message of your video.

How Animated Video Soundtracks Influence Audience Behavior

Research in psychology and marketing shows that music directly affects how people perceive and remember content. An animated video soundtrack can:

• Boost retention: Studies suggest that viewers are more likely to remember visuals paired with the right music.
• Encourage action: Upbeat music can energize viewers to click, sign up, or buy.
• Shape brand perception: A consistent soundtrack style across your video library builds a recognizable brand identity.
• Hold attention longer: Animated videos with engaging soundtracks tend to have higher completion rates compared to silent or poorly scored videos.

If your goal is to increase conversions with animated video, the soundtrack is not just an accessory—it’s a strategic tool.

Common Mistakes to Avoid When Selecting an Animated Video Soundtrack

Many first-time video creators make errors when picking music. Here are a few pitfalls to avoid:

1. Choosing music you like, not what fits. The right soundtrack is about your audience, not your personal taste.
2. Overpowering the voiceover. If your viewers can’t clearly hear the narration, your message is lost.
3. Using popular copyrighted songs. It may seem tempting, but licensing costs are usually far too high for business use.
4. Inconsistent tone. Switching between drastically different styles of music in a single video can confuse the audience.
5. Ignoring rights and usage terms. Failing to secure the right license can lead to copyright takedowns.

Avoiding these mistakes ensures your animated video soundtrack enhances—rather than detracts from—your message.

Tools to Edit and Sync Soundtracks with Animation

Finding the right track is only half the job. You also need to make sure your soundtrack syncs perfectly with the pacing of your animation. A few helpful tools:

• Adobe Audition & Premiere Pro: Professional software for mixing, syncing, and adjusting volume levels.
• Audacity (free): Great for trimming, fading in/out, and basic mixing.
• DaVinci Resolve: Offers both video editing and advanced audio controls.
• GarageBand (Mac users): An easy entry point for layering music and effects.

Using these tools, you can ensure that your animated video soundtrack lines up seamlessly with scene transitions, character movements, and voiceover cues.

Should You Use One Soundtrack or Multiple Tracks?

Some animated videos work best with one continuous soundtrack, while others benefit from multiple tracks.

• Single soundtrack: Keeps things smooth and consistent. Ideal for short explainers under 90 seconds.
• Multiple tracks: Helps shift tone between sections. For example, you might use light background music during the setup, then a more energetic track when introducing the solution or product.

If you’re unsure, test both approaches to see which one best supports your story flow.

How to Build a Unique Brand Sound for Animated Videos

Just like companies have brand colors and logos, you can also develop a sonic identity—a recognizable sound associated with your brand. Over time, using similar types of animated video soundtracks creates familiarity and trust.

Tips for building a brand sound:

• Choose a consistent genre or mood across your videos.
• Consider working with a composer to create a short signature melody.
• Keep your soundtrack volume and mixing style consistent across productions.

This strategy helps audiences instantly associate your videos with your brand—even before they see your logo.

The Future of Animated Video Soundtracks

With the rise of AI-generated music, creators now have new ways to develop unique soundtracks affordably. Tools like AIVA, Suno & Soundraw let you create music tailored to the mood and length of your video.

Future trends may include:

• Adaptive soundtracks that change based on viewer interaction.
• Personalized music that matches a user’s preferences.
• Spatial audio to make animated videos feel more immersive on AR/VR platforms.

Staying ahead of these trends can help your animated video soundtrack stand out in a crowded digital landscape.

What is the Video Igniter animated video production platform?

Video Igniter offers animated video production services online. We’ve modernized the experience of creating a custom animated video to help you save on your production production costs, and create custom content faster. We streamline the complex process of making an animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including your video script and storyboard (if you haven’t already created them yourself).

Animated Video Soundtrack Production Resources

These popular articles are recommended for people interested in animated video soundtracks:

Video Igniter’s Comprehensive Guide to Animated Video Production

How To Review Your Animated Video Project Assets

Looking To Make An Animated Video? Hire Video Igniter!

World class animation and design talent at prices startups can afford.

Check out our animation portfolio – we can make any kind of 2D or 3D custom animated video you can imagine.

+20 reasons companies love hiring us to create animated videos.

Animated Video Demo Reel

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Looking For An Explainer Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animated Video Success Stories and Testimonials

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

Hire us for your animated video project

Get a quote for us to create your video.

Schedule a call with our production team.

Check out our animation portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

Sales animation videos make it easier for companies to turn their sales pitches into digestible media. Some people say animated sales animation videos don’t even feel like ads. Why? Because they’re entertaining and educate the viewer about how they can solve their own problems. They remove the uncomfortable sales vibe and focus on relevant customer education that’s easy and pleasurable to consume. RIP white papers and sales brochures.

Examples of Corporate Animation Sales Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How do companies use animated sales videos to increase sales?

Stand out from the crowd.

Today, b2b sales and marketing looks like a mix of emails, blog posts, banner ads and videos. Which one do you think gets the most attention? Video obviously. And in the ocean of boring live-action/talking head videos, animated videos stand out. They get more attention because people are more likely to click play in the first place.

Improves comprehension. 

Animated videos take something that is complicated and make it easier for the viewer to understand. By breaking down a big idea into smaller, easy to understand parts, the viewer is able to learn complicated new information in a short amount of time.

Hold your viewer’s attention.

Animated videos are known for holding attention longer than live action videos and boring corporate videos of the CEO talking. Turns out designing artistic visuals and applying even a little motion to them is enough to keep people focused and engaged while they learn how your product or service can help them.

Retain information longer.

The added benefit of animation holding the viewer’s attention is that it also helps the viewer remember the information longer. The use of visual metaphors combined with concise narration helps reinforce the message and understanding in the viewer’s brain.

Video improves every stage of your sales funnel.

Animated cartoon sales videos can be used at every stage of your marketing funnel to improve communications with your customers. This ultimately results in increased conversion rates for every layer of your sales funnel.

 

Animated sales videos make your pitch easily sharable.

Everything is packaged up into a neat 30 – 90 second video presentation. It has all the relevant info in there and it can be shared with a link. So much easier than scheduling an intro pitch for a sales meeting!

Why Every Business Needs a Sales Animation Video

In today’s digital-first marketplace, buyers are bombarded with endless content. Blogs, whitepapers, case studies, and emails compete for attention. Yet research shows that people are far more likely to watch a short, engaging video than read a block of text. A sales animation video capitalizes on this trend by combining storytelling, visuals, and sound to deliver a persuasive pitch in under two minutes. Unlike traditional sales presentations, animation feels light, entertaining, and easy to absorb — which makes it much more effective for grabbing attention and building trust.

Businesses that adopt sales animation videos gain an edge because they can quickly communicate complex ideas and remove the friction that usually exists in a sales conversation. Instead of feeling “sold to,” the viewer feels like they are simply being educated on a solution that fits their needs.

Animated Sales Video Production – How to create an animated sales video:

Define goals & sales program

First, you’ll want to start by defining the goal and strategies for your sales program. Most importantly, you’ll want to identify:

1). The key messages to communicate in your sales video.

2). Who is the target audience for your sales video?

3). How will your target audience see your video (email? search for it on YouTube, etc?)

4). What do you want viewers to do when they have finished watching your video (contact sales, create a free account, download an app, etc)?

Research + Script Writing

Now that you have identified the main pillars of your sales video, it’s time to draft the script. You’ll want to craft a narrative that speaks to your target audience via a video format they are used to (square Instagram videos? Vertical TikTok’s?) and gives them a compelling reason to take action once they’ve finished watching your sales video.

We recommend using the following formula to draft the script for your animated sales video:

1. Tell them what you’re going to tell them.
2. Tell them.
3. Tell them what you told them.

This tried and true formula works because it starts with a compelling introduction to hook the viewer. Then, once they’re intrigued enough to keep listening, present them with some high value information that illustrates how your product/service can help the viewer. Finally, end your script with a reminder of the benefits they can experience and a call to action that tells them how they can get your solution.

Free Resource: Download our animated sales video script writing template for free.

 

Storyboard Creation

After your script is approved for production, the next step is to turn it into a storyboard.  Storyboarding is the process of brainstorming and documenting what visuals should be created for every sentence of your script. For animated sales videos, you want to brainstorm visuals that clearly illustrate to your target audience how their world will improve when they use your product/service.

Downloadable Resource: Save money by creating your own storyboard. Get our storyboard creation guide and storyboard template for free.

VoiceOver

Next, you’ll want to get the voiceover created for your sales animation video. We recommend finding 3-5 voiceover talents you enjoy (from sites like Voices123 or Fiverr) and paying them to record the first few sentences of your script. This way you can get auditions of what the VO artist will sound like when they deliver your script. This will ensure you are happy with the pacing, tone and delivery of their voice before you pay them to record the full voiceover.

Deep Dive: For more tips on how to get a great sounding voiceover recorded – including how to record your own for free, check out Episode 3 of The Video Igniter Show.

Soundtrack

Sound helps to add more life to your animated video and provides some additional atmosphere that keeps your viewer tuned into your world. Spend some time looking at sites like AudioJungle and PremiumBeat to identify soundtracks that provide energy that compliments the visuals and voiceover for your cartoon sales video.

Check out this video if you want to pick the perfect soundtrack for your animated video!

Illustration

Before the video animator can get to work, the illustrators need to create all the art for your animated sales video. Provide your art team with branding guidelines and insights on the types of design styles that resonate with your target audience. Most illustrators these days are familiar with clean visual aesthetics that make your message presentable within a corporate sales environment.

The art team will start by taking one important scene from your animation and creating multiple pieces of concept art for you to review:

After you review the concept art and send your feedback to the design team, they will incorporate your feedback into your preferred style and then create all of the art for your animated video. You will get another opportunity to review the art and request revisions before moving onto the last stage of production.

Animation

Finally, the art is approved, the soundtrack is selected and the voiceover(s) are recorded. It’s time to animate! It takes about one week to animate one minute of video. When the first draft arrives in your inbox, share it with your in-house team and members of your target audience. Now is the time to make final tweaks to ensure the message accurately communicates what you want it to say to your target audience before you spend time, money and effort promoting your animated sales video.

Industries That Benefit Most from Sales Animation Videos

While almost any business can use an animated sales video, some industries see especially strong results:

• Technology and SaaS Companies: Explaining software features and workflows can be overwhelming in text form. A sales animation video can walk prospects through the platform visually, making even the most complex dashboard feel intuitive.
• Healthcare and Biotech: Medical companies often need to communicate technical benefits to a non-technical audience. Animation can simplify these concepts while still looking professional and trustworthy.
• Finance and Insurance: These industries deal with abstract products — loans, investments, policies. An animated sales video can break them down with metaphors and storytelling, making them feel more approachable.
• E-commerce and Consumer Brands: Online shoppers are more likely to click “add to cart” when they see a product in action. Animated sales videos allow brands to highlight features, benefits, and value propositions in a visually exciting way.

By tailoring the video to your industry and audience, you increase the chances that viewers will watch to the end and take the next step in your sales funnel.

Best Practices for Creating a High-Impact Sales Animation Video

If you want your animated sales pitch to convert, follow these best practices:

1. Keep It Short – Aim for 30–90 seconds. The goal is to spark interest, not overwhelm with every detail.
2. Start with a Hook – The first 5–10 seconds are critical. Use a question, bold statement, or visual surprise to capture attention immediately.
3. Focus on the Customer’s Problem – Instead of listing features, show how your solution removes pain points. A sales animation video should always feel like it’s about the viewer, not just your company.
4. Use Storytelling and Visual Metaphors – People remember stories better than facts. For example, instead of saying “our software saves time,” show a character drowning in paperwork before a magical tool clears the clutter instantly.
5. End with a Clear Call-to-Action – Tell viewers exactly what to do next: book a demo, sign up, download, or contact sales.

How to Promote Your Sales Animation Video

Creating the video is only half the battle. For maximum ROI, you’ll want to distribute it strategically:

• Landing Pages: Place your sales animation video at the top of product or pricing pages to boost conversions.
• Email Campaigns: Include a thumbnail linked to your video in prospecting emails to increase click-through rates.
• Social Media: Upload shorter versions of the video to LinkedIn, Instagram, and TikTok to drive traffic.
• Paid Advertising: Use animated sales videos in YouTube pre-roll ads or LinkedIn campaigns to target qualified prospects.
• Sales Presentations and Trade Shows: Replace static PowerPoint slides with a polished video that does the selling for you.

Each channel amplifies your message and makes it easier to reach prospects wherever they are in their buying journey.

Measuring the ROI of a Sales Animation Video

One of the best parts about digital video is that you can track performance in detail. Key metrics to monitor include:

• View Count – How many people are watching?
• Engagement Rate – Are they watching all the way through or dropping off?
• Click-Through Rate (CTR) – How many viewers clicked the call-to-action?
• Conversion Rate – How many viewers became leads or customers?
• Return on Investment (ROI) – Compare production costs with revenue generated from the campaign.

Many businesses report that a single sales animation video pays for itself many times over, especially when used across multiple campaigns and sales presentations.

Frequently Asked Questions About Sales Animation Videos

What does it cost to make an animated sales video?

Animated sales videos usually cost between $2,500-$5,000 to create. This budget range allows enough funds for professional writers to research and create a unique story to communicate your sales message. It also includes an adequate budget to cover the cost of creating clean and modern looking animated visuals that will be well received by corporate executives. Spending less on your animated sales video may result in sub par video quality that can leave a negative perception of your company and brand.

How long does the animated sales video production process take?

It takes about 3-6 weeks to produce an animated sales video. Animation shouldn’t be rushed. You want to invest the time in creating the right message, the right story and the right visuals.  However, if you have a deadline that is coming fast, rush delivery options are available.

How long should my cartoon sales video be?

Sales videos are usually in the 30-seconds to 3 minute range. Most are 30-90 seconds. While it’s important to include as much relevant information as possible, it’s also very important to make your video as short as possible so that your viewers don’t check out. If your video has a lot of information to communicate, consider breaking it up into multiple videos.

Are sales animation videos better than live-action videos?

Both formats have value, but animation offers flexibility that live-action cannot. You can visualize abstract ideas, create impossible scenarios, and update visuals more easily without reshooting footage.

Can AI tools create sales animation videos?

AI can help generate scripts, storyboards, and even basic animations, but professional production still delivers the polish and storytelling finesse that makes a sales video truly stand out.

Do sales animation videos work for B2B audiences?

Absolutely. In fact, B2B buyers often appreciate animation because it makes complex solutions clear and saves them time during the research phase.

Sales Animation Video Production Resources

These popular animated sales video resources are recommended for people preparing to develop animated sales content for their startup or business:

+160 Free Resources To Help You Create Animated Videos

Explainer Video Templates (Free Downloadable Templates)

How To Create Animation Videos For Marketing

Hire Video Igniter to Create Your Sales Animation Video

World class design talent at prices startups can afford.

We can make any kind of 2D or 3D animation you can imagine including animated sales videos.

+20 reasons companies love hiring us.

Demo Reel

 

Success Stories & Testimonials

“From the very beginning, we knew working with Video Igniter was the right decision. Derek was easy to talk to and completely accessible through the entire experience. He offered different options to the creative process, was open to changes and additions to the storyboard, and made sure we were 100% happy with every second of our finished video.

We couldn’t be more satisfied with the finished product and highly recommend Derek and the rest of the Video Igniter team for the quality of their work, pricing that worked within our budget and a personal touch all along the way.”

Chelle Parmele – Fmr. Director of Marketing, SheerID.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch

Schedule a call to discuss your animated sales video project.

Get a quote for your sales video.

Request access to our newest price sheet.

Check out our animated video portfolio.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your animated sales video.

What is Video Igniter Animation?

Want to make a cartoon but aren’t sure how to get started? There are a variety of different animated cartoon maker options out there so we thought we’d answer everyone’s questions about the different types of cartoon makers out there, including:

• How to work with them?
• How long they take to make an animated cartoon?
• What they cost to work with?
• …and more!

Examples of Animated Cartoons You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated cartoon for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Types Of Animated Cartoon Makers

When it comes to animated cartoon makers, there are a few different things you could be referring to. A cartoon maker could be:

• A freelance animator that makes cartoons.
• An animated video production company or studio.
• An online service with pre-created characters and scenes that you can use to make your own animated cartoons.
• Or VideoIgniter.com – we’re an online animated cartoon maker for people that want to have animators create a custom animated cartoon videos for them.

Pros and Cons of Working with a Freelance Cartoon Maker

Pros: One of the most affordable ways to work with an animator.

Cons: Hard to find and trust the right cartoon maker for your specific project. Sometimes people underbid projects to seem cheap but then you end up needing to spend more money to make the video polished & presentable.

Pros And Cons Of Working With An Animation Studio

Pros: Animation studios can make any kind of video you can imagine. Great for making longer animated video cartoons over 5 minutes long.

Cons: More expensive than hiring a freelance animator. Projects take longer to produce.

Pros And Cons Of Using A Web Service To Make Cartoons

Pros: Lowest cost option to make animated cartoons.

Cons: You have to make the cartoon yourself. Your video will be made using pre-created assets so you video won’t look completely original; someone else is also making videos using the same characters and scenes featured in your video.

Pros And Cons Of Using Video Igniter To Make Animated Cartoon Videos

Pros: We can make any kind of custom animated cartoon you can imagine and we cost less than hiring a traditional animation studio. Just tell us what you want us to create and we handle everything for you. Our online platform helps to speed up production so you can get your video produced faster than you would working with an animation studio.

Cons: We don’t work with clients in person unless you’re in Washington or California (we’re available 24/7 online though!)

What Makes a Good Cartoon Maker?

Choosing the right cartoon maker is about more than just price. A good cartoon maker—whether that’s a person, a studio, or an online tool—should be able to deliver animation that matches your creative vision, technical requirements, and budget. Look for a cartoon maker with:

• A portfolio that demonstrates versatility in style and quality.
• Clear communication and a streamlined animation process for feedback.
• Flexible pricing options and transparent animation cost breakdowns.
• The ability to customize characters, backgrounds, and storylines to fit your needs.

The best cartoon makers don’t just create visuals—they bring your ideas to life with pacing, humor, and storytelling that connects with your audience.

How to use an online animated cartoon maker service to make my own video?

Here’s an overview of what the production process is like when you use an online animated cartoon maker like Canva, PowToon or Wideo to make an animated cartoon yourself:

Develop Your Script

The first step of the production process is for you to develop your video script. You need to organize what you’re going to say in each scene. This way, you’ll have some structure when you start laying out all the visuals for each scene.

Think Through The Visuals

After your script is finalized, brainstorm what you want to show for each sentence in your script. Make sure that all of the scenes, objects and characters are available with the online animated cartoon maker service you are using.

Record The VoiceOver

Watch this video about voiceovers to learn how you can record your own professional quality voiceover at home for free. You don’t need to spend any money on professional equipment or fancy software.

Lay Out Your Scenes + Add VoiceOver

Start a new project in your online animated cartoon maker of choice. Insert your voiceover tracks for each character so that you can establish the timing for each scene. Then, use the pre-created characters, objects and background scenes to lay out each scene of your cartoon in sync with the timing of your voiceover.

Animate

Now that all the scenes are laid out, it’s time to animate all the motions in sync with your voiceover.

Add Music + SFX

After you’ve finished the timing of all the animation details, you can use your cartoon maker to upload music and sound effects to enhance certain moments in your animated cartoon.

Export Your Video

Now that you’re finished creating the video, export the file so you can share it with people.

How to hire an animation studio or freelancer (or Video Igniter) to make an animated cartoon

Here are Video Igniter’s resources to help you find and hire the right animated video production company to make your cartoon:

• 9 Things to Look For When Hiring An Animator to create an animation.
• How to hire an animator?
• How to outsource an animated video project?
• What goes into production cost of an animated video?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• Pros and Cons of Different Animation Styles.
• Learn the different types of online animated video makers.
• Interested in 3D animation? Read about 3D animation makers.
• What is Video Igniter Animation?
• Need your video fast? Learn about rush delivery.

What is the production process like working with an animated cartoon maker?

Questionnaire

Production starts with a questionnaire or a to learn what you want to show in your cartoon and how you want your animated cartoon to look.

Script

Your cartoon maker will help develop the video script for your cartoon. They will send you the first draft of the script as soon as it is ready to review. Share your feedback with your cartoon maker so they can incorporate your edits. You get another chance to review the script and request revisions before approving the script for production.

Storyboard

Your script will then get turned into a storyboard. What is a storyboard, you ask? The storyboard is the blueprint for your cartoon. It tells the illustrators and animators what to create. Each page of your storyboard includes a sentence from your script, a rough mockup or sketch of the visuals and instructions for the illustrators and animators.

Give the storyboard a detailed review. It’s important that it documents all the details you want to show in your animated cartoon. Without proper documentation, how will the illustrators and animators know what you want them to create? Collect your feedback and share it with your cartoon maker so they can integrate your revisions.

Illustrations

The illustration process starts with the creation of concept art. Concept art helps the production team understand what visual style should be used for all of the illustrations that need to be created for your video. The art team will review your style preferences and take a key scene from your storyboard to illustrate with one or more unique visual styles.

Let the art team know which visual style you like best and then they will use that as a visual reference to create all of the rest of the art for your cartoon.

You will get a chance to review all the illustrations and share feedback with your cartoon maker before approving the art for production.

VoiceOver

After the storyboard is approved, your cartoon maker will help you audition voiceover talent for your video. They will get one or more VO auditions from each voice / character in your animated cartoon. Give them all a listen and let your cartoon maker know which version you prefer. The cartoon maker will then oversee the recording of the full voiceover for each character to ensure they use the proper tone, energy, pacing and pronunciation. You will get an opportunity to review the full recording(s) and request revisions before approving the voiceover(s) for production.

Soundtrack

Your cartoon maker will also help you select some soundtracks to enhance certain moments in your animated video. Give the soundtrack options a listen and let the production team know which one(s) you prefer. If you can’t decide, it’s ok to wait until the first draft of your animated cartoon is ready so that you can preview the soundtrack(s) alongside your video.

Animation

Now that everything is approved, your cartoon maker can animate! It takes about one week to animate a 60 second 2D animated cartoon. When the first draft is ready, give it a detailed review with your team. Organize your feedback and share it with your cartoon maker so they can incorporate your revisions and render the final draft of your animated cartoon video.

What does it cost to use a cartoon maker?

Freelance animators and animation studios charge between $1,500-$50,000 to create custom animated 2D content. Most 2D animated cartoons can be made for less than $10,000 per minute. 3D animated cartoons take 2-4x as much money to produce.

DIY animation services like Canva, Wideo and PowToon cost $12.99-$100/month to use.

You can request access to Video Igniter Animation’s current price sheet for animated cartoon video projects.

How long does it take to make a cartoon?

Depends on the length and style of the animated cartoon that’s being made. For context:

• A 60 second 2D animated cartoon takes 3-6 weeks to make.
• A 60 second 3D animated cartoon takes 2-3x as much time to make.
• A 60 minute 2D cartoon movie takes 4-12+ months to make.
• A 60 minute 3D cartoon movie takes 5 months-2 years to make.

Want to figure out how long your animated cartoon will take to make? Use this form to get in touch with your question – or – schedule a call with our production team.

Best Uses for a Cartoon Maker

Animated cartoons aren’t just for entertainment—they’re powerful tools for business, education, and personal projects. A skilled cartoon maker can help you:

• Promote your brand with fun, shareable videos that highlight your products or services.
• Educate audiences with an animated explainer that simplifies complex topics.
• Tell personal stories like animated wedding proposals, birthday greetings, or life retrospectives.
• Produce content for social media that grabs attention and increases engagement.

Whether you’re looking for a short looping animation for TikTok or a 10-minute animated short for YouTube, a cartoon maker can tailor the project to your exact needs.

Choosing Between a Free Cartoon Maker and a Custom Solution

When researching the best cartoon maker for your project, you’ll find free and paid options. Free cartoon makers like Animaker or Toonly are great for beginners experimenting with animation, but they often come with:

• Watermarks on exported videos.
• Limited customization.
• Smaller libraries of characters, scenes, and effects.

Custom cartoon makers, including professional animators or a studio, can create unique assets designed specifically for you. While more expensive, this approach ensures your animation stands out and matches your branding perfectly.

How to Work With a Cartoon Maker Effectively

To get the best results from your cartoon maker:

1. Be specific with your vision. Share examples of animation styles you like.
2. Provide a clear script or outline. The more detail you give, the less guesswork there will be.
3. Stay responsive. Timely feedback helps keep production on schedule.
4. Be open to suggestions. Cartoon makers often have creative ideas that can enhance your story.

Building a collaborative relationship ensures the cartoon maker understands your goals and delivers work you’ll be proud of.

Cartoon Maker Trends in 2025

The cartoon maker industry is evolving rapidly with new technology. Current trends include:

• AI-assisted animation for faster production and automated lip-syncing.
• Hybrid 2D/3D styles for a unique visual feel.
• Interactive cartoons that allow viewers to make choices and affect the storyline.
• Personalized animated avatars for marketing, gaming, and virtual events.

If you want your project to feel fresh and current, choose a cartoon maker who stays up-to-date with these advancements.

Frequently Asked Questions About Cartoon Makers

Q: What’s the cheapest way to make a cartoon?
A: Using a free online cartoon maker is the most affordable option, though it comes with creative limitations. Check out this article for more tips on how to make an affordable animation.

Q: How do I find a reliable freelance cartoon maker?
A: Look for verified reviews, request to see full previous projects, and start with a small paid test before committing to a larger project.

Q: Can a cartoon maker help with scriptwriting?
A: Many professional cartoon makers offer scriptwriting as part of their service, especially if you’re working with a studio or custom animator.

Still have questions about animated cartoon makers?

Still have questions about cartoon makers? Use this form to get in touch with our production team and ask your question. We’ll send you a reply via email and post the question + answer to this page.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animated video portfolio or our demo reel below:

 

Get In Touch About Our Cartoon Maker Service

Schedule a call to discuss your cartoon video project with our team.

Get a quote for us to make your cartoon.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your cartoon.

If you want to use animation to make a political ad, Video Igniter’s FAQ teaches everything you need to know about making and using animated political ads to educate people about new ballot initiatives, legislation and political issues.

Examples of Animated Political Videos & Ads

Video Igniter can create any kind of 2D or 3D animated political ad for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or to start making your video.

This video uses animation to explain the new propositions on California’s 2022 election ballot to help voters understand what they’re voting for or against.

This animated ad explains a new mail in voting system and highlights the benefits of the new system.

Are you looking for an example of a different style of animated political ad? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

The Role of Animation In Political Campaigns And Advocacy

First, let’s take a look at the role animation plays in political campaigns and advocacy. How and why is animation used to communicate messages? What benefits does animation bring to political ads that traditional ‘talking head’ videos lack?

Help people understand new bills & legislation

Political issues are hard enough to understand without both sides of the political aisle trying to sway your understanding of a new piece of legislation.  Animation makes it easier for people to understand new topics and information. By creating short animated educational videos that explain new policies, you make it easier for for voters to understand and appreciate both sides of a policy.

Makes it easy to share the message

Animated videos make it easy to share and syndicate your message.  A growing number of states mail out pamphlets that explain what policies and candidates are up for election. The problem with these ballots is:

1). They’re expensive to print and mail

2). They arrive shortly before elections, giving people little time to fully process the information.

Making animated political ads or political explainer videos and sending them out long before election day gives people time to take in the message, process it and discuss it with other people. By making the message easy to share and getting it out in the world before election day, voters have more time to educate themselves on each topic and form a stronger understanding of what they’re actually voting for.

Makes it easy to remember what an initiative is about

Turning a message into an animated, visual story not only makes it easier for people to understand new information, it also helps them retain the information longer. This is very important if you want educated voters to remember what ballot initiatives are about or what a political candidate stands for. By turning an initiative into a story, it makes it easier for people to retell and discuss the initiative in social situations which makes the message spread further.

Not a boring talking head video

If you want people to stop watching your video quickly, get a politician to start talking on video. Watching experts talk on screen can get boring quickly. If you add b-roll or add animation to your video, you change up the pacing and give viewers something else to focus on that helps support their learning and understanding.

Overall, this leads to better educated voters.

By helping people understand, remember and communicate what they’ve learned about new political initiatives, campaigns or politicians, you create a better, more informed set of voters to show up on election day.

Why Animated Political Ads Outperform Traditional Media

If you want to make a political ad that stands out and captures attention, animation can give your campaign a critical advantage. Traditional political commercials tend to rely on talking-head interviews, dramatic voiceovers, or montages of stock footage. These formats have become predictable and easy for audiences to ignore. In contrast, animated political ads are unexpected, visually engaging, and highly customizable. They allow campaigns to present serious topics in a way that is approachable, emotionally resonant, and more likely to be remembered.

Animation also offers unique storytelling advantages. It enables campaigns to illustrate abstract ideas, simulate future policy outcomes, or explain complex issues in simple terms. With visual metaphors, character-driven storytelling, and creative scene transitions, animation helps viewers better understand and connect with a candidate’s platform or a policy’s long-term impact. All of this translates to better engagement and stronger message retention—two critical outcomes when trying to reach voters in a crowded media landscape.

When Should You Make a Political Ad?

Timing plays a crucial role in the effectiveness of a political ad. The best time to make a political ad is often several months before a key phase of the campaign. Starting early gives your team time to finalize messaging, go through the production and revision process, test the content with different groups, and implement a strong distribution strategy. Animated political ads are particularly useful during the early awareness stages of a campaign, where education is the main objective.

For example, if you’re introducing a new candidate to the public, launching an awareness campaign around a policy issue, or responding to misinformation, an animated ad can help you control the narrative and clarify your message. These videos also work well in the lead-up to election day, giving voters a final reminder of what’s at stake and why your cause deserves their support. By creating videos early, you also allow time for the message to spread organically and generate conversations across social networks and communities.

How to Make a Political Ad That Goes Viral

Every campaign dreams of producing a political ad that goes viral, but virality is never guaranteed. That said, there are creative principles that can dramatically increase your chances. First, focus on grabbing attention right away. The first three seconds of your animated political ad are the most important, so open with a bold visual, a surprising statistic, or a provocative question to draw viewers in.

Humor can also be a powerful tool—especially when dealing with dense or divisive topics. A clever animated visual gag or satirical character can make a serious point while entertaining viewers. Keep the overall runtime short and concise; videos under 60 seconds tend to perform better on social platforms. Accessibility also matters: many people watch videos without sound, so adding subtitles ensures your message still comes through.

Great animated political ads tell a miniature story. Even within a short format, your ad should present a problem, propose a solution, and show a desirable outcome. Emotion plays a key role in this. Whether it’s hope, frustration, pride, or concern, tapping into the right emotion helps your message resonate and increases the likelihood it will be shared. Finally, end your ad with a clear call to action—whether it’s visiting a website, signing up to vote, or simply sharing the video with friends.

How to make an animated political video?

So how do you make a political ad or an educational political video to help you advocate a new position? Here, we break down the production process into 7 steps so that you have an appreciation of what’s involved and how to prepare for each step.

Questionnaire or Phone Call

Production starts with a questionnaire or a with your animation producer. The main things they want to learn are:

1). What do you want to communicate in your video?

2). Who is your target audience?

Write the script for your political ad

Now that we know what you want to communicate in your video, our team will develop the first draft of your script. We’ll send it to you to review and go over how the script communicates your key messages. Send us your feedback and we’ll incorporate your revisions before you approve the script for production.

Make the storyboard for your political ad

After the script is approved, we develop the storyboard for your video. The storyboard is like the blueprint for your animated political ad. It tells the illustrator what art to create and it tells the animators how to animate the visuals.

We’ll develop ideas for what visuals to show for each part of your script. The visuals are designed to enhance the presentation of the message to help viewers understand what is being explained and keep their attention focused and engaged. You get an opportunity to review the storyboard and request revisions before approving the storyboard for production.

VoiceOver

Our team will audition several voiceover talents for your political ad’s voiceover narration. We’ll select voices that are calm, and easy to understand. You get to listen to the previews and select your favorite option. We’ll get the full voiceover recorded and you’ll get a chance to review it and request revisions before approving it for production.

Soundtrack

Some light background music can help keep viewers focused on the message you’re presenting. Relying on a voiceover to fill the silence isn’t enough and can be off putting to viewers. We’ll select a few soundtracks that we can license for your animated video. Let us know which one you prefer and which platforms you plan to run your video ad on and we’ll purchase the proper broadcast license for your soundtrack.

Illustration

Our team will design some concept art for your animated political ad. You can supply branding and style references to help inform the visual design. Otherwise, our art director will use standard best practices to evaluate the messaging and content of your animation and use that to develop concept art for your animation

Review the concepts and let us know which one(s) you like best. We’ll work with you to refine your preferred visual concept until you love it! Then, we’ll create the remaining illustrations for your political ad and give you an opportunity to review them and request revisions.

Animation

Now that the voiceover and illustrations are approved, it’s time to animate! It takes about a week to animate a 60 second 2D animated video. When the first draft is ready, give it a detailed review with your constituants and collect everyone’s feedback. Send us your notes so that we can incorporate your revisions and render out the final draft of your animated political ad.

How to pick a producer to make your political ad?

Picking the right animated video production company to help you make your political ad is an important part of the production process. VideoIgniter.com can help you create your custom animated political ad – or you can check out these resources to help you find an animated video producer:

• How to outsource an animated video project?
• 9 Things to Look For When Hiring An Animator.
• How to hire an animator?
• Pros and Cons of Different Animation Styles
• What goes into the production cost of an animated video?
• Learn about the types of online animated video makers.
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What is Video Igniter Animation?

How to promote an animated political ads?

Whether you’re looking to syndicate your animated video to popular online sites or pay to promote your video ad, our marketing team can help you get the right eyeballs on your video content.

Want to figure out what it will cost to pay to promote your political ad? Reach out to let us know what you want to accomplish and get a quote.

What does it cost to make an animated political ad?

Depends on the style and length of your animation. Most 2D animated videos under 60 seconds can be produced for $1,500-$7,500. 3D animated videos cost more and require a custom quote. Click here to get a quote for your animated political ad.

How long does it take to make an animated political ad?

30-60 second animated videos can be produced in 3-5 weeks. Given the pace of political campaigns and messaging, we understand that speed is everything. That’s why we offer rush delivery animation to help speed up important projects that have short deadlines.

Need to make your political ad quickly? Reach out to let us know your deadline and we’ll develop a rush delivery production schedule and send you a quote.

How to Tailor Your Political Ad to Different Audiences

To make a political ad that genuinely connects, it’s essential to tailor your messaging and visuals to resonate with specific audience segments. Different groups of voters have different values, concerns, and communication preferences, so a one-size-fits-all video rarely delivers the desired impact. With animation, you can create multiple variations of the same core ad by modifying the script, voiceover tone, visuals, or even the pacing to appeal to distinct demographics.

For example, if you’re targeting younger voters, you may want to use a fast-paced animation style, modern illustrations, and culturally relevant humor to grab attention and keep them engaged. If your audience includes senior citizens, a slower pace, clearer voiceover, and simple visuals can make your message easier to follow and absorb. Parents might connect more with storytelling that features family scenarios or emphasizes how policy changes will affect schools, safety, and household expenses. Undecided voters may respond best to neutral, fact-based messaging that clearly lays out both sides of an issue. With animation, these adjustments are easier and more cost-effective than filming entirely separate live-action videos.

Platforms to Use for Distributing Your Political Ad

Once you’ve made your political ad, the next step is to make sure it reaches the right audience. A successful animated political ad campaign leverages multiple digital platforms to maximize visibility and engagement. YouTube is one of the most powerful platforms for political video distribution. Pre-roll ads can target viewers based on geography, interests, demographics, and even previous viewing behavior—making it easy to zero in on swing voters or specific districts.

Social media platforms like Facebook and Instagram allow for precise micro-targeting and are ideal for distributing shareable animated content. These platforms also support interactive formats and allow campaigns to test different versions of an ad to see which messages perform best. If your goal is to reach younger voters, TikTok has emerged as a powerful venue for short-form political messaging. Animated content tends to perform well here due to its creative, eye-catching nature.

Beyond social media, programmatic display ads can place your video across thousands of websites and mobile apps using audience targeting data. You can also incorporate your animated ad into email campaigns, embed it in fundraising newsletters, or feature it on your campaign landing page. For broader exposure, some campaigns also run their political videos on local streaming apps or connected TV platforms, which now offer sophisticated geo-targeting options. The goal is to meet voters where they already spend time online and serve your message in a format that feels native and engaging.

Legal Considerations When You Make a Political Ad

Before you distribute your animated political ad, it’s important to ensure you’re following all relevant legal and platform-specific regulations. Campaign finance laws in the U.S. require political advertisements to include proper disclaimers. Your ad should clearly state who paid for the message and whether it’s authorized by a candidate or committee. This is especially important for ads that are distributed via Facebook, YouTube, and Google, which require verified political advertisers and disclosure of funding sources.

It’s also vital to make sure all visual and audio elements in your ad are properly licensed. This includes illustrations, music, voiceover narration, and sound effects. Copyright violations can result in takedown notices, legal fines, or the removal of your ad from platforms—something no campaign wants in the final stretch before an election.

While political ads enjoy more leeway than commercial advertising when it comes to exaggeration or opinion, spreading false information can seriously damage your campaign’s credibility. Always fact-check your messaging, especially when making claims about your opponents or ballot measures. Additionally, consider making your political ad accessible to all voters by including captions, audio descriptions, or alternative text for key visuals.

Can you make animations for government organizations?

Yes! Video Igniter offers animated video production services for government organizations. Visit that page to download our capability statement.

Still have questions about making an animated political ad?

Do you have a question about making a political ad that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Get in touch about making a political ad!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback