Animated Video Soundtrack

Soundtracks enhance the presentation of your animated video. It helps draw viewers into your world and keep them focused as they experience your animated story or message. But how do you find the right soundtrack for your animated video? In this guide, we answer the most frequently asked questions about soundtracks for animated videos.

If you have a question about animated video soundtracks that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:
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How to get the right soundtrack for your animated video?

 

Video Transcript:

Picking the right soundtrack for your video helps put your viewers in a more favorable psychological state when they’re watching your video.

Here’s a ten second promo video we ran for Video Igniter with a bad soundtrack and then I’ll play it again with the good soundtrack.

Note how the first one kind of disrupts your consumption experience and the second soundtrack makes the video more enjoyable to consume.

Good and Bad Music Examples

Pretty big difference, right?

Now that you can appreciate how a good soundtrack can suck people in to your video, here are some sites you can visit to search for the ideal soundtrack for your video.

If you’re looking for a free soundtrack, check out Incompetech.

Incompetech Free Animated Video Soundtracks

On the paid side of things, Premium Beat & Audio Jungle have great selections of reasonably priced soundtracks that you can use for your video. You can go ahead and download watermarked versions of the soundtracks for free so that you can try putting them in the background of your video to feel how they meld with the visuals and voiceover.

Sites to buy soundtracks for animated videos

Sometimes it takes a few tries, but eventually you’ll find one that just feels right.

That’s all for this episode, thank you for watching. And if you want to support the show, share this content with someone who will find this useful. And you can subscribe or like the content on these channels.

That’s all for this episode of The Video Igniter Show where you can learn about how you can use animated videos to improve your business . In this episode, you’ll learn how to pick the right soundtrack for your video and where to get good soundtracks for under $100 – and even for free.

Why do soundtracks matter?

Why do animated video soundtracks matter?

Soundtracks enhance the presentation of your animated video. They add ambiance and curate the mood of your animated video. Do you want to make your video feel exciting? Serious? Somber? Scary? Funny? There are 3 main ways you can elicit various feelings in your viewer and it comes down to the visuals you show them, the tone of the voiceover narration, and the tone of the music in the background. Changing soundtracks is the easiest way to dramatically change the way viewers perceive your animated video. That’s why it’s worth previewing several different soundtracks alongside the first draft of your animated video so you can feel which one brings the magic.

Where can I buy a soundtrack for my animated video?

AudioJungle.net

PremiumBeat.com

Pond5.com

How much does a soundtrack cost for an animated video?

Most stock music is available to purchase for $5-$399. You may need to pay extra to acquire the broadcast rights for your animated video.

How much does a soundtrack cost for an animated video?

What are broadcast rights and how much do they cost?

Broadcast rights mean you have permission to use the soundtrack you purchased in broadcast media channels. This means TV and Online.

Many stock music sites include broadcast rights within the cost of the soundtrack when you buy them – but not all of them. When you do need to pay for broadcast rights for stock music, it usually only costs a few hundred dollars (or less). Popular songs that everyone can recognize cost 10’s to 100’s of thousands of dollars to license. Whether the song you want to license is popular or comparatively unknown, the cost of the broadcast rights can vary depending on the projected size of your audience..

Here’s an example of Audio Jungle’s audience levels for broadcast rights.

Animated Video Soundtrack Broadcast Rights

Audio Jungle’s Broadcast Rights Usage for Soundtracks for Animated Videos.

 

How do I get a custom soundtrack for my animated video?

You can look on sites like Freelancer and Fiverr or you can get a quote and let us know that you’re interested in creating a custom soundtrack for your animated video. We have a list of music producers we work with whenever a client wants a custom soundtrack.

Where to get free soundtracks for your animated video

Free soundtracks are available at Incompetech if you credit the artist. Facebook’s Sound Collection also offers a free library of soundtracks you can use within your video ads.

Get free legal music for your video from Incompetech.

How to test the soundtrack for your animated video?

Sometimes you can hear a song and instantly know it’s going to be amazing in your video. But other times, it’s not as easy. In this case, we recommend waiting until the first draft of your animated video is ready. Then you can listen to the various soundtracks on low volume while you press play on the video on your computer or phone. Usually, you’ll feel it in your body. There will be a sensation that says ‘this fits, this is right.” If you’re not getting a strong reaction to any of the soundtracks, select new options.

still have questions

The Role of Sound Design vs. Soundtrack in Animated Videos

When people think about an animated video soundtrack, they often picture only background music. But the soundtrack of an animated video is broader than that—it also includes sound effects and the way audio elements are layered together to create an immersive experience.

  • Music sets the emotional tone of the story.
  • Sound effects (SFX) add realism and bring animated movements to life. For example, a “whoosh” sound when text flies onto the screen makes the animation more dynamic.
  • Mixing & mastering ensure that the music doesn’t overpower the narration and that all sounds blend harmoniously.

When planning your animated video soundtrack, think beyond just choosing one background track—consider how each layer of audio will interact to engage your audience.

Choosing the Right Genre for Your Animated Video Soundtrack

Choosing the Right Genre for Your Animated Video Soundtrack

Different genres of music communicate different feelings to your viewers. Here are a few common genres and how they can shape perception of your video:

  • Corporate / Inspirational: Uplifting piano, guitar, or orchestral music works well for explainer videos and business presentations.
  • Electronic / Futuristic: Great for tech startups, blockchain explainers, or product demos.
  • Playful / Cartoonish: Quirky soundtracks with bells, xylophones, or upbeat tempos fit perfectly for children’s content or lighthearted ads.
  • Cinematic / Dramatic: Ideal for storytelling videos or brand films that want to inspire awe.
  • Minimalist / Ambient: Good for background-heavy explainer videos where the voiceover should take center stage.

Choosing the right genre for your animated video soundtrack helps ensure the music doesn’t just sound good—it supports the overall message of your video.

How Animated Video Soundtracks Influence Audience Behavior

How Animated Video Soundtracks Influence Audience Behavior

Research in psychology and marketing shows that music directly affects how people perceive and remember content. An animated video soundtrack can:

  • Boost retention: Studies suggest that viewers are more likely to remember visuals paired with the right music.
  • Encourage action: Upbeat music can energize viewers to click, sign up, or buy.
  • Shape brand perception: A consistent soundtrack style across your video library builds a recognizable brand identity.
  • Hold attention longer: Animated videos with engaging soundtracks tend to have higher completion rates compared to silent or poorly scored videos.

If your goal is to increase conversions with animated video, the soundtrack is not just an accessory—it’s a strategic tool.

Common Mistakes to Avoid When Selecting an Animated Video Soundtrack

Common Mistakes to Avoid When Selecting an Animated Video Soundtrack

Many first-time video creators make errors when picking music. Here are a few pitfalls to avoid:

  1. Choosing music you like, not what fits. The right soundtrack is about your audience, not your personal taste.
  2. Overpowering the voiceover. If your viewers can’t clearly hear the narration, your message is lost.
  3. Using popular copyrighted songs. It may seem tempting, but licensing costs are usually far too high for business use.
  4. Inconsistent tone. Switching between drastically different styles of music in a single video can confuse the audience.
  5. Ignoring rights and usage terms. Failing to secure the right license can lead to copyright takedowns.

Avoiding these mistakes ensures your animated video soundtrack enhances—rather than detracts from—your message.

Tools to Edit and Sync Soundtracks with Animation

Tools to Edit and Sync Soundtracks with Animation

Finding the right track is only half the job. You also need to make sure your soundtrack syncs perfectly with the pacing of your animation. A few helpful tools:

  • Adobe Audition & Premiere Pro: Professional software for mixing, syncing, and adjusting volume levels.
  • Audacity (free): Great for trimming, fading in/out, and basic mixing.
  • DaVinci Resolve: Offers both video editing and advanced audio controls.
  • GarageBand (Mac users): An easy entry point for layering music and effects.

Using these tools, you can ensure that your animated video soundtrack lines up seamlessly with scene transitions, character movements, and voiceover cues.

Should You Use One Soundtrack or Multiple Tracks?

Some animated videos work best with one continuous soundtrack, while others benefit from multiple tracks.

  • Single soundtrack: Keeps things smooth and consistent. Ideal for short explainers under 90 seconds.
  • Multiple tracks: Helps shift tone between sections. For example, you might use light background music during the setup, then a more energetic track when introducing the solution or product.

If you’re unsure, test both approaches to see which one best supports your story flow.

How to Build a Unique Brand Sound for Animated Videos

How to Build a Unique Brand Sound for Animated Videos

Just like companies have brand colors and logos, you can also develop a sonic identity—a recognizable sound associated with your brand. Over time, using similar types of animated video soundtracks creates familiarity and trust.

Tips for building a brand sound:

  • Choose a consistent genre or mood across your videos.
  • Consider working with a composer to create a short signature melody.
  • Keep your soundtrack volume and mixing style consistent across productions.

This strategy helps audiences instantly associate your videos with your brand—even before they see your logo.

The Future of Animated Video Soundtracks

The Future of Animated Video Soundtracks

With the rise of AI-generated music, creators now have new ways to develop unique soundtracks affordably. Tools like AIVA, Suno & Soundraw let you create music tailored to the mood and length of your video.

Future trends may include:

  • Adaptive soundtracks that change based on viewer interaction.
  • Personalized music that matches a user’s preferences.
  • Spatial audio to make animated videos feel more immersive on AR/VR platforms.

Staying ahead of these trends can help your animated video soundtrack stand out in a crowded digital landscape.

What is the Video Igniter animated video production platform?

What is the Video Igniter animated video production platform

Video Igniter offers animated video production services online. We’ve modernized the experience of creating a custom animated video to help you save on your production production costs, and create custom content faster. We streamline the complex process of making an animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including your video script and storyboard (if you haven’t already created them yourself).

Animated Video Soundtrack Production Resources

These popular articles are recommended for people interested in animated video soundtracks:

Video Igniter’s Comprehensive Guide to Animated Video Production

How To Review Your Animated Video Project Assets

Looking To Make An Animated Video? Hire Video Igniter!

World class animation and design talent at prices startups can afford.

Check out our animation portfolio – we can make any kind of 2D or 3D custom animated video you can imagine.

+20 reasons companies love hiring us to create animated videos.

Animated Video Demo Reel


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Looking For An Explainer Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animated Video Success Stories and Testimonials

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

Hire us for your animated video project

Get a quote for us to create your video.

Schedule a call with our production team.

Check out our animation portfolio.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

contact us

How to Make an Animated Video: A Step-by-Step Guide

Animated videos are a popular and effective way to tell a story or convey information in a visually engaging way. Whether you’re creating a video for your business, a school project, or just for fun, making an animated video can be a rewarding and enjoyable experience. In this post, we’ll explore how to make an animated video, from planning and script writing to animating and beyond.

how to make an animated video

How Do You Make An Animated Video?

When making an animated video, there are several key steps to follow. Here’s a step-by-step guide to help you get started:

Step 1: Define Your Goals

Before you start creating your animated video, it’s important to define your goals. What do you want the video to accomplish? Who is your target audience? Are you making a video ad? An explainer video?  Understanding your goals will help you create a video that is both effective and relevant to your audience.

define your animated video goals

It also helps to find other animations and illustrations that you would like to emulate for your video. This helps your animation team figure out the appropriate animators and production budget for your video.

Step 2: Hire An Animator, Studio or Video Igniter

hire an animator to make your video

Now that you have an idea of what you want to create, it’s time to hire an animator. Here are some resources to help you find and hire an animation studio, a freelance animator, or animated video production company – like us :)

Step 3: Kick Off Call + Questionnaire

how do you make an animated video

After you’ve selected an animation producer for your video, they will schedule a kick off call and send you a questionnaire to learn more about the video you want to create.

Step 4: Write The Script

how to make an animated video script

Download Video Igniter’s Free Script Writing Template

Next, it’s time to write your script. Your script should be clear, concise, and engaging.  The story you present should convey your message in a way that resonates with your audience. Consider using a storytelling approach to create a narrative that captures the viewer’s attention and keeps them engaged throughout the video.

Step 5: Create a Storyboard

how to make an animated video storyboard

Download Video Igniter’s Free Storyboard Template

With your script in hand, it’s time to create a storyboard. A storyboard is a visual representation of your script, showing each scene and how it will be animated. This helps you plan out your video and ensures it flows smoothly and effectively.

Step 6: Create The VoiceOver

voiceover
We will send you some voiceover auditions to review. Let us know which voice you like best. Then, we’ll hire them to record the full voiceover. You get to review the recording and request edits before we use it in your video.

Step 7: Create The Illustrations

how to make animated video illustrations

With your storyboard and animation style in mind, it’s time to start creating the illustrations for your animated video. This may involve creating characters, backgrounds, and other visual elements. Our art director will develop several visual concepts for you to review.

You get to work with them to refine your preferred concept until you love it. Then, we create all of the rest of the illustrations for your animated video using the approved concept as a visual reference.

Step 8: Animate The Video

how to animate a video

Now that your voiceover and illustrations are approved, we can animate your video!

Step 9: Add Sound Effects and Music

soundtrack

Once the animation is complete, it’s time to add sound effects and music to your video. Choose audio that fits your brand and complements the visuals of your video.

Step 10: Test Your Video

how to test your animated video

If you created an animation for a business or marketing goal, be sure to test your video with your target audience to ensure that it resonates with your viewers. Consider making several versions of your video and testing which messaging performs best.

How To Make Your Own Animated Videos

how to make your own animated videos

Making your own animated videos can be a fun and rewarding experience. Here are some tips to help you get started:

1). Start Small: If you’re new to animation, start with a short video or a single scene. This will help you learn the basics of animation and get comfortable with the software.

2). Use Templates: Many animation software programs offer pre-made templates that you can customize to fit your needs. This can save time and help you create professional looking videos without needing to create everything from scratch.

3). Practice, Practice, Practice: Like any skill, animation takes practice to master. Keep working on your videos and learn new techniques to improve your animation skills over time.

4). Get Feedback: Show your videos to friends, family, or colleagues and ask for their feedback. This can help you identify areas for improvement and make your videos more engaging and effective.

Why Make an Animated Video?

Why Make an Animated Video

Animated videos can simplify complex information, capture attention quickly, and deliver messages in a way that feels engaging and easy to understand. Unlike live-action video, animation isn’t restricted by filming locations, actors, or props. If you can imagine it, you can animate it.

For businesses, this means animated videos are an excellent tool for marketing, product demos, onboarding, or training. For educators, animation makes abstract or technical topics easier to digest. Even individuals can benefit by using animation for storytelling, personal projects, or content creation on social media.

In short, learning how to make an animated video gives you the flexibility to create almost any kind of visual content you can imagine.

How to Add Animation to Video

How to Add Animation to Video

Adding animation to video can be a great way to enhance your videos and make them more engaging. Here are some tips for adding animation to video:

1). Choose Your Animation Style: Consider the style of your video and the message it is presenting; then, choose an animation style that complements it. For example, if you’re creating a corporate video, a clean and simple animation style may be more appropriate than a cartoonish style.

2). Use Motion Graphics: Motion graphics are a great way to add visual interest to your videos without requiring complex animations. Consider using text overlays, charts, graphs, or other graphic elements to enhance your video.

For a more in depth look at what’s involved with creating and adding animation to video, check out this companion article titled: “How to add animation to your video.”

How to Make Animated Videos for Free

How to Make Animated Videos for Free

Making animated videos doesn’t have to be expensive. Here are some tools and resources that you can use to make animated videos for free:

1). Powtoon, Canva, Wideo & Animaker: this type of app for animation enables you to create animated videos using their pre-created characters, scenes and templates.

2). OpenToonz: OpenToonz is a free, open-source animation app that can be used to create 2D animations.

3). Blender: Blender is a free, open-source 3D animation program that can be used to create complex 3D animations.

While these tools may have limitations compared to more advanced animation software, they can still be a great option for creating simple, effective animated videos on a budget. Note: most of these services offer some of their features for free and charge subscription fees to access their premium features.

Check out this companion article to learn more ways you make animated videos for free or watch the video below:


How to Create Animation Videos

how to create animation videos

Creating animation videos requires a combination of creativity, technical skill, and attention to detail. Here are some tips to help you create you own animation videos:

  1. Plan Your Story: Before you start creating your animation, it’s important to plan out your story. Build a storyboard that outlines each scene and how it will be animated.
  2. Use Color and Contrast: Color and contrast can be used to create visual interest and draw the viewer’s eye. Experiment with different color palettes and contrast levels to create a visually engaging animation.
  3. Pay Attention to Timing: The timing of your animation is crucial for creating a smooth, engaging video. Pay attention to the timing of each animated sequence, and make sure that it flows smoothly from one scene to the next.
  4. Add Sound Effects and Music: Sound effects and music can add depth and emotion to your animation. Choose audio that fits your brand and complements the visuals of your video.
  5. Test Your Animation: Before finalizing your animation, test it with your target audience to ensure that it meets your goals and resonates with your viewers.

Types of Animated Videos You Can Make

Types of Animated Videos You Can Make

When figuring out how to make an animated video, it helps to first decide which animation style is best suited for your project. Here are some of the most popular options:

  • 2D Animation: The most common style, perfect for explainer videos, marketing, and simple storytelling.
  • 3D Animation: More complex and realistic, often used for product demos, games, or immersive visuals.
  • Whiteboard Animation: A simple style where illustrations appear to be drawn on a whiteboard in real-time.
  • Motion Graphics: Animated graphics, icons, and text—great for data-driven content, presentations, and infographics.
  • Kinetic Typography: Text-based animation that emphasizes key messages in a visually dynamic way.
  • Stop Motion: Using physical objects or clay figures, frame by frame—more niche, but highly creative.
  • Character Animation: Bringing illustrated or 3D characters to life for storytelling.

Choosing the right style depends on your goals, audience, and budget. Understanding these types makes the process of learning how to make an animated video much smoother.

Tools & Software for Making Animated Videos

Tools & Software for Making Animated Videos

Another important step in learning how to make an animated video is picking the right tools. Beginners often start with simple template-based programs, while professionals use advanced animation software.

Beginner-Friendly Tools

  • Canva, Powtoon, Animaker, Wideo – Cloud-based tools with drag-and-drop templates. Great for short, simple videos.
  • Vyond – A flexible platform for making business-friendly animations with characters and scenes.

Advanced & Professional Tools

  • Adobe After Effects – The industry standard for motion graphics and visual effects.
  • Toon Boom Harmony – A professional 2D animation tool used by studios.
  • Blender – Free, open-source 3D animation software capable of professional-quality output.
  • Cinema 4D & Maya – Popular 3D animation programs for complex, realistic visuals.

When deciding how to make an animated video, think about your skill level, time, and the level of polish you want to achieve.

DIY vs. Hiring a Professional Animator

DIY vs. Hiring a Professional Animator

If you’re just learning how to make an animated video, you might wonder whether you should create it yourself or hire a professional animator. Both approaches have advantages:

  • DIY: Lower cost, more creative control, and a great way to learn new skills. Works best for personal projects or simple content.
  • Professional Production: Saves time, delivers higher quality, and ensures your video looks polished. Ideal for businesses, marketing campaigns, or complex storytelling.

A good rule of thumb: if the video represents your brand or needs to make a strong first impression, consider hiring a professional animator or studio.

Common Mistakes to Avoid When Making an Animated Video

Common Mistakes to Avoid When Making an Animated Video

Knowing what not to do is just as important as learning how to make an animated video correctly. Beginners often fall into these traps:

  1. Overloading with Text – Keep on-screen text short and easy to read.
  2. Poor Audio Quality – A great animation can still fall flat with weak sound design.
  3. Inconsistent Style – Stick to one design style throughout the video to avoid confusing viewers.
  4. Making the Video Too Long – Most marketing videos should be under 2 minutes to maintain engagement.
  5. Forgetting the Call-to-Action – Every video should guide viewers on what to do next.

Avoiding these mistakes will help you create a video that is clear, professional, and engaging.

How Long Does It Take to Make an Animated Video?

How Long Does It Take to Make an Animated Video

The time it takes to make an animated video depends on complexity and resources:

  • Template-based DIY tools: a few hours to a couple of days.
  • Custom 2D animation: typically 4–6 weeks.
  • 3D animation or high-end productions: 2–3 months or more.

When planning how to make an animated video, factor in scriptwriting, storyboarding, illustration, animation, voiceover, and revisions. Rushing the process usually results in lower-quality work.

How Much Does It Cost to Make an Animated Video?

Production Cost

One of the top questions people ask when researching how to make an animated video is about cost. Prices vary widely depending on complexity:

  • Free – Using software like Blender or free versions of online tools.
  • $200–$1000 – Hiring freelancers for short, simple animations.
  • $3,000–$15,000+ – Professional studio productions with custom design, high-quality voiceovers, and polished animation.

The key factors that influence cost include video length, animation style, number of characters, and the amount of detail.

FAQ: How to Make an Animated Video

FAQ

What is the easiest way to make an animated video?
Using drag-and-drop animation tools like Canva, Vyond, or Powtoon is the simplest way to get started.

Do I need drawing skills to make an animated video?
Not necessarily. Many software tools provide templates, stock characters, and pre-made scenes.

Which software do professionals use to make animated videos?
Adobe After Effects, Toon Boom Harmony, and Blender are popular among professionals.

How long should an animated video be?
For marketing, aim for 60–90 seconds. For tutorials or educational content, longer videos can work if they remain engaging.

Is animation better than live-action video?
It depends on your goals. Animation works best for simplifying abstract concepts, while live action may be more relatable for storytelling.

Conclusion

Making an animated video can be a fun and rewarding experience. By following the steps outlined in this post, you can create an engaging and effective animated video that resonates with your audience. Whether you’re creating a video for your business, a school project, or just for fun, animation can be a powerful tool for telling a story, conveying information, and capturing your viewer’s attention.

Still have questions about how to make animation videos?

Do you have a question about how to make an animated video that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

questions

Need help making an animate video? Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account

Fill out a creative brief for your animated video project.

contact us

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

testimonials

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

If you’re looking for an explainer video company to make an explainer video, we make those too!

Need help syndicating your animated video? Ask us about video promotion.

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

Sales Animation Video: Your Secret Weapon To Increase Sales!

Sales animation videos make it easier for companies to turn their sales pitches into digestible media. Some people say animated sales animation videos don’t even feel like ads. Why? Because they’re entertaining and educate the viewer about how they can solve their own problems. They remove the uncomfortable sales vibe and focus on relevant customer education that’s easy and pleasurable to consume. RIP white papers and sales brochures.

Sales Animation Video

Examples of Corporate Animation Sales Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.




Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How do companies use animated sales videos to increase sales?

Stand out from the crowd.

Today, b2b sales and marketing looks like a mix of emails, blog posts, banner ads and videos. Which one do you think gets the most attention? Video obviously. And in the ocean of boring live-action/talking head videos, animated videos stand out. They get more attention because people are more likely to click play in the first place.

Improves comprehension. 

Animated videos take something that is complicated and make it easier for the viewer to understand. By breaking down a big idea into smaller, easy to understand parts, the viewer is able to learn complicated new information in a short amount of time.

Hold your viewer’s attention.

Animated videos are known for holding attention longer than live action videos and boring corporate videos of the CEO talking. Turns out designing artistic visuals and applying even a little motion to them is enough to keep people focused and engaged while they learn how your product or service can help them.

Sales animation video

Retain information longer.

The added benefit of animation holding the viewer’s attention is that it also helps the viewer remember the information longer. The use of visual metaphors combined with concise narration helps reinforce the message and understanding in the viewer’s brain.

Video improves every stage of your sales funnel.

Animated cartoon sales videos can be used at every stage of your marketing funnel to improve communications with your customers. This ultimately results in increased conversion rates for every layer of your sales funnel.

Improve conversions at every stage of your funnel with sales animation videos.

Improve conversions at every stage of your funnel with sales animation videos.

 

Animated sales videos make your pitch easily sharable.

Everything is packaged up into a neat 30 – 90 second video presentation. It has all the relevant info in there and it can be shared with a link. So much easier than scheduling an intro pitch for a sales meeting!

Why Every Business Needs a Sales Animation Video

Why Every Business Needs a Sales Animation Video

In today’s digital-first marketplace, buyers are bombarded with endless content. Blogs, whitepapers, case studies, and emails compete for attention. Yet research shows that people are far more likely to watch a short, engaging video than read a block of text. A sales animation video capitalizes on this trend by combining storytelling, visuals, and sound to deliver a persuasive pitch in under two minutes. Unlike traditional sales presentations, animation feels light, entertaining, and easy to absorb — which makes it much more effective for grabbing attention and building trust.

Businesses that adopt sales animation videos gain an edge because they can quickly communicate complex ideas and remove the friction that usually exists in a sales conversation. Instead of feeling “sold to,” the viewer feels like they are simply being educated on a solution that fits their needs.

Animated Sales Video Production – How to create an animated sales video:

Define goals & sales program

First, you’ll want to start by defining the goal and strategies for your sales program. Most importantly, you’ll want to identify:

1). The key messages to communicate in your sales video.

2). Who is the target audience for your sales video?

3). How will your target audience see your video (email? search for it on YouTube, etc?)

4). What do you want viewers to do when they have finished watching your video (contact sales, create a free account, download an app, etc)?

What does the production process look like for a sales animation video?

Research + Script Writing

Now that you have identified the main pillars of your sales video, it’s time to draft the script. You’ll want to craft a narrative that speaks to your target audience via a video format they are used to (square Instagram videos? Vertical TikTok’s?) and gives them a compelling reason to take action once they’ve finished watching your sales video.

We recommend using the following formula to draft the script for your animated sales video:

  1. Tell them what you’re going to tell them.
  2. Tell them.
  3. Tell them what you told them.

Writing the script for an animated sales video.

This tried and true formula works because it starts with a compelling introduction to hook the viewer. Then, once they’re intrigued enough to keep listening, present them with some high value information that illustrates how your product/service can help the viewer. Finally, end your script with a reminder of the benefits they can experience and a call to action that tells them how they can get your solution.

Free Resource: Download our animated sales video script writing template for free.

Download our free template to help you write a script for your animated video.

 

Storyboard Creation

After your script is approved for production, the next step is to turn it into a storyboard.  Storyboarding is the process of brainstorming and documenting what visuals should be created for every sentence of your script. For animated sales videos, you want to brainstorm visuals that clearly illustrate to your target audience how their world will improve when they use your product/service.

storyboard diagram

Downloadable Resource: Save money by creating your own storyboard. Get our storyboard creation guide and storyboard template for free.

VoiceOver

Next, you’ll want to get the voiceover created for your sales animation video. We recommend finding 3-5 voiceover talents you enjoy (from sites like Voices123 or Fiverr) and paying them to record the first few sentences of your script. This way you can get auditions of what the VO artist will sound like when they deliver your script. This will ensure you are happy with the pacing, tone and delivery of their voice before you pay them to record the full voiceover.

Recording the voiceover for a sales animation video.

Deep Dive: For more tips on how to get a great sounding voiceover recorded – including how to record your own for free, check out Episode 3 of The Video Igniter Show.

Soundtrack

Don't forget to pick out a great soundtrack for your sales animation video.

Sound helps to add more life to your animated video and provides some additional atmosphere that keeps your viewer tuned into your world. Spend some time looking at sites like AudioJungle and PremiumBeat to identify soundtracks that provide energy that compliments the visuals and voiceover for your cartoon sales video.

Check out this video if you want to pick the perfect soundtrack for your animated video!

Illustration

Creating illustrations

Before the video animator can get to work, the illustrators need to create all the art for your animated sales video. Provide your art team with branding guidelines and insights on the types of design styles that resonate with your target audience. Most illustrators these days are familiar with clean visual aesthetics that make your message presentable within a corporate sales environment.

The art team will start by taking one important scene from your animation and creating multiple pieces of concept art for you to review:

After you review the concept art and send your feedback to the design team, they will incorporate your feedback into your preferred style and then create all of the art for your animated video. You will get another opportunity to review the art and request revisions before moving onto the last stage of production.

Animation

Animating a sales animation video.

Finally, the art is approved, the soundtrack is selected and the voiceover(s) are recorded. It’s time to animate! It takes about one week to animate one minute of video. When the first draft arrives in your inbox, share it with your in-house team and members of your target audience. Now is the time to make final tweaks to ensure the message accurately communicates what you want it to say to your target audience before you spend time, money and effort promoting your animated sales video.

Industries That Benefit Most from Sales Animation Videos

Industries That Benefit Most from Sales Animation Videos

While almost any business can use an animated sales video, some industries see especially strong results:

  • Technology and SaaS Companies: Explaining software features and workflows can be overwhelming in text form. A sales animation video can walk prospects through the platform visually, making even the most complex dashboard feel intuitive.
  • Healthcare and Biotech: Medical companies often need to communicate technical benefits to a non-technical audience. Animation can simplify these concepts while still looking professional and trustworthy.
  • Finance and Insurance: These industries deal with abstract products — loans, investments, policies. An animated sales video can break them down with metaphors and storytelling, making them feel more approachable.
  • E-commerce and Consumer Brands: Online shoppers are more likely to click “add to cart” when they see a product in action. Animated sales videos allow brands to highlight features, benefits, and value propositions in a visually exciting way.

By tailoring the video to your industry and audience, you increase the chances that viewers will watch to the end and take the next step in your sales funnel.

Best Practices for Creating a High-Impact Sales Animation Video

Best Practices for Creating a High-Impact Sales Animation Video

If you want your animated sales pitch to convert, follow these best practices:

  1. Keep It Short – Aim for 30–90 seconds. The goal is to spark interest, not overwhelm with every detail.
  2. Start with a Hook – The first 5–10 seconds are critical. Use a question, bold statement, or visual surprise to capture attention immediately.
  3. Focus on the Customer’s Problem – Instead of listing features, show how your solution removes pain points. A sales animation video should always feel like it’s about the viewer, not just your company.
  4. Use Storytelling and Visual Metaphors – People remember stories better than facts. For example, instead of saying “our software saves time,” show a character drowning in paperwork before a magical tool clears the clutter instantly.
  5. End with a Clear Call-to-Action – Tell viewers exactly what to do next: book a demo, sign up, download, or contact sales.

How to Promote Your Sales Animation Video

How to Promote Your Sales Animation Video

Creating the video is only half the battle. For maximum ROI, you’ll want to distribute it strategically:

  • Landing Pages: Place your sales animation video at the top of product or pricing pages to boost conversions.
  • Email Campaigns: Include a thumbnail linked to your video in prospecting emails to increase click-through rates.
  • Social Media: Upload shorter versions of the video to LinkedIn, Instagram, and TikTok to drive traffic.
  • Paid Advertising: Use animated sales videos in YouTube pre-roll ads or LinkedIn campaigns to target qualified prospects.
  • Sales Presentations and Trade Shows: Replace static PowerPoint slides with a polished video that does the selling for you.

Each channel amplifies your message and makes it easier to reach prospects wherever they are in their buying journey.

Measuring the ROI of a Sales Animation Video

Measuring the ROI of a Sales Animation Video

One of the best parts about digital video is that you can track performance in detail. Key metrics to monitor include:

  • View Count – How many people are watching?
  • Engagement Rate – Are they watching all the way through or dropping off?
  • Click-Through Rate (CTR) – How many viewers clicked the call-to-action?
  • Conversion Rate – How many viewers became leads or customers?
  • Return on Investment (ROI) – Compare production costs with revenue generated from the campaign.

Many businesses report that a single sales animation video pays for itself many times over, especially when used across multiple campaigns and sales presentations.

Frequently Asked Questions About Sales Animation Videos

FAQ

What does it cost to make an animated sales video?

Animated sales videos usually cost between $2,500-$5,000 to create. This budget range allows enough funds for professional writers to research and create a unique story to communicate your sales message. It also includes an adequate budget to cover the cost of creating clean and modern looking animated visuals that will be well received by corporate executives. Spending less on your animated sales video may result in sub par video quality that can leave a negative perception of your company and brand.

How long does the animated sales video production process take?

It takes about 3-6 weeks to produce an animated sales video. Animation shouldn’t be rushed. You want to invest the time in creating the right message, the right story and the right visuals.  However, if you have a deadline that is coming fast, rush delivery options are available.

How long does it take to create a sales animation video?

How long should my cartoon sales video be?

Sales videos are usually in the 30-seconds to 3 minute range. Most are 30-90 seconds. While it’s important to include as much relevant information as possible, it’s also very important to make your video as short as possible so that your viewers don’t check out. If your video has a lot of information to communicate, consider breaking it up into multiple videos.

Are sales animation videos better than live-action videos?

Both formats have value, but animation offers flexibility that live-action cannot. You can visualize abstract ideas, create impossible scenarios, and update visuals more easily without reshooting footage.

Can AI tools create sales animation videos?

AI can help generate scripts, storyboards, and even basic animations, but professional production still delivers the polish and storytelling finesse that makes a sales video truly stand out.

Do sales animation videos work for B2B audiences?

Absolutely. In fact, B2B buyers often appreciate animation because it makes complex solutions clear and saves them time during the research phase.

Sales Animation Video Production Resources

Sales Animation Video Production Resources

These popular animated sales video resources are recommended for people preparing to develop animated sales content for their startup or business:

+160 Free Resources To Help You Create Animated Videos

Explainer Video Templates (Free Downloadable Templates)

How To Create Animation Videos For Marketing

Hire Video Igniter to Create Your Sales Animation Video

World class design talent at prices startups can afford.

We can make any kind of 2D or 3D animation you can imagine including animated sales videos.

+20 reasons companies love hiring us.

Demo Reel

 

Success Stories & Testimonials

From the very beginning, we knew working with Video Igniter was the right decision. Derek was easy to talk to and completely accessible through the entire experience. He offered different options to the creative process, was open to changes and additions to the storyboard, and made sure we were 100% happy with every second of our finished video.

We couldn’t be more satisfied with the finished product and highly recommend Derek and the rest of the Video Igniter team for the quality of their work, pricing that worked within our budget and a personal touch all along the way.”

Chelle Parmele – Fmr. Director of Marketing, SheerID.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Success Stories & Testimonials Sales Animation Video

Get in touch

Schedule a call to discuss your animated sales video project.

Get a quote for your sales video.

Request access to our newest price sheet.

Check out our animated video portfolio.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your animated sales video.

contact us

What is Video Igniter Animation?

How To Make Animated Social Media Posts

If you want to create animated social media posts to grow your business, you’re in the right place! Video Igniter’s FAQ about creating animated social media posts answers all of the questions we receive about how to create and use this kind of content to grow your business. In this FAQ, we cover:

1). How to create animated social media posts

2). Why businesses use animated social media posts to grow their business

3). How long does it take to create animated social media posts

4). What does it cost to make animated social media posts

… and more!

Animated Social Media Posts

Examples of Animated Social Media Posts You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How to create animated social media posts

1. Pick a Producer

How to create animated social media posts

Who is going to be making the content? Either you can make the content or you can hire someone to create it for you.

If you want to create the animated social media posts yourself, check out services like Canva and Powtoon. They have libraries of pre-created content that you can layer together and add text & motion elements before exporting animated video posts for your social media.

On the other hand, if you don’t want to create the animated social media posts yourself, you can hire an animation studio, freelancer or Video Igniter to create them for you. Here are some animated video production resources that will help you pick the right producer for your project:

2. Kick Off Call/Questionnaire

animated social media posts questionnaire

Once you’ve picked out a producer for your animated social media posts, your producer will schedule a kick off call, send you a questionnaire or both. This is your opportunity to communicate important details like:

What do you want to say?

Who are you trying to reach with your content?

What sort of visual style do you want to use?

What aspect ratio should your producer use? Square? Vertical? Horizontal?

Do you want to include text overlays so that people can understand what the voiceover narrator is saying, even if they don’t have the sound turned on?

3. Develop The Concept

animated social media post concept

Download Video Igniter’s Free Script Writing Template

Now that we understand what kind of content you want to create, we will develop a script or an outline for all of the content you want to create. In many cases, this will come in the form of a voiceover script with annotations explaining what sorts of visuals will accompany each part of your script. Sometimes, animated videos won’t have a voiceover; in this case, we will just provide a written description of the visuals.

You will get an opportunity to review all the scripts and visual concepts and share your feedback. We’ll incorporate your revisions and let you review the content again before approving it for production.

4. Conceptualize the visuals

Next, it’s time to create specific instructions for the production team so that they know what to create. Usually this is called the storyboard phase of production.

animated social media post storyboard diagram

Download Video Igniter’s Free Storyboard Template

The storyboard includes a rough mockup of the visuals and a description of the motion design. This way we can get everything on paper and run it by you for your feedback before the animators and designers spend time creating your animated social media posts.

5. Create the illustrations

animated social media post illustrations

The first time we create an animated social media post, we’ll spend a little extra time creating the concept art. This is where we develop the custom visual style for your animated social media posts.

Our art director will review your branding, style references and storyboard. Then, they’ll select a key scene from the storyboard and design it using one or more original visual styles.

Share your honest feedback with the art director. They will work with you to refine your preferred visual concept until you love it!

After the concept art is approved, we’ll develop custom illustrations for each of your posts and run them by you for review before you approve them for production.

6. Record the voiceover

voiceover

If your videos include a voiceover, we’ll audition multiple voiceover artists and let you pick your favorite audition. Then, we’ll have the selected voiceover artist record the scripts for all of the animated social media posts that have been approved by your team.

You get to review the full voiceover and request revisions before approving it for production.

7. Pick out some music

soundtrack

Music is a great touch to enhance the presentation of your animated social media posts. We’ll select a few options for you to consider. You pick out your favorite and we’ll handle the licensing so that you can legally use the music in your animated social posts.

8. Animate

animating social media posts

Now that everything is approved, we can start animating your social media posts! We’ll send you each one as we finish the first draft. Review the animations with your team and send us your feedback. We’ll incorporate your edits and send you the final draft(s).

9. Post

Share Animated Video Social Posts

When the animated posts are ready, syndicate your videos across your social media channels.

10. Repeat

Social media success comes from consistently posting quality content. When you work with an animated video production company to create short social media clips, you’re typically engaging with them to help you consistently post 1-2+ animated posts each week.

Animated Social Media Video Post Engagement

You can save time and money by producing multiple videos at once. You can develop and approve a bunch of ideas and have our team produce them sequentially so that you always have a few new animations ready to post each week. Or, you can work with our team on an on-demand basis, making requests for specific new pieces of content when you want them.

Why do businesses use animated social media posts to grow their business?

Get People’s Attention

Animated content stands out from all the oceans of live-action video content that pervade the internet and social media apps. By creating your content in animated form, you increase the odds of catching someone’s eye long enough for them to watch your short animated social media post.

Animation has also been shown to hold attention longer than live action content. Animation also helps people remember new information longer. All important things to keep in mind when creating social media content. If you want people to pay attention and remember your content longer, consider making animated versions of your most popular pieces of educational content.

How long does it take to make animated social media posts?

The initial set up for animated social media posts can take a few days or weeks. During this time, we’re learning what your goals are, understanding who your target audience is, and developing a script, storyboard and concept art to present your messages.

After we’ve figured out the core messages and the visual design, we can very quickly create new posts using your custom branded visual style. Typically, when we make this kind of content, we get into a cadence of producing 1-5 new pieces for your social media channels each week.

Animated Social Media Post Production Timeline

Most clips under 15 seconds can be created in a few days to a week – but we also know some companies want to produce content quicker than that. That’s why we offer rush delivery animation!

Contact our production team to let us know how quickly you want to be able to produce short animated videos and we’ll develop a custom production pipeline to help you rapidly develop multiple custom animated posts within 12-48 hrs.

What does it cost to create animated posts for social media?

It depends on the quantity and length of the content. Many animation studios won’t work with you if you just want to create one 15-second animation; it’s a lot of work and conversations for just one short animated video. If you do want to make just one piece of short content (under 30 seconds) we can still help you but the cost might be equivalent to creating a slightly longer 20 or 30 second clip.

Animated Social Media Post Production Cost

What works best is to create multiple pieces of animated content for your social media. After all, you’re not planning on just posting one thing on social media and calling it quits, right?

We recommend ordering up 2 or more +10 second animated social media posts per week for the best pricing. Visit this page to access our newest price sheet.

How long should my animated social media posts be?

In many cases, animated social media posts are usually 5-15 seconds, 30 seconds or 60 seconds long. It all depends what your goal is.

Animated Social Media Post Length

If you just want to get someone’s attention, be quick. 15 seconds or less.

If you want to introduce something new, a 30 second explainer video is a good amount of time to show something new and get people interested in learning more.

Otherwise, if your goal is to explain something in depth, you can make your video 60 seconds or longer.

Why Animated Social Media Posts Outperform Static Content

Why Animated Social Media Posts Outperform Static Content

Animated social media posts grab attention in a way that static images rarely can. On platforms where people scroll quickly, motion is the hook that makes users pause. A well-designed animation, even something as simple as moving text or an illustrated loop, creates curiosity and drives higher engagement. Studies show that posts with movement can achieve significantly more likes, shares, and comments compared to still graphics. This makes animated social media posts a smart investment for brands that want to cut through the noise and get their message seen.

Benefits of Animated Social Media Posts for Brands

Benefits of Animated Social Media Posts for Brands

  1. Increased Engagement: Motion draws the eye. Users are far more likely to stop and interact with a moving post than a static one.
  2. Better Storytelling: Animation allows you to show progression—whether it’s a product demo, a transformation, or a before-and-after sequence.
  3. Memorable Branding: Repeated use of unique animated styles can make your posts instantly recognizable, reinforcing your brand identity.
  4. Higher Shareability: People love sharing creative, entertaining animations. A clever looping GIF or short animated clip can go viral.
  5. Cross-Platform Versatility: Animated content can be repurposed for Instagram reels, TikTok loops, LinkedIn posts, YouTube Shorts, and even in paid social ads.

Popular Types of Animated Social Media Posts

Popular Types of Animated Social Media Posts

There’s no one-size-fits-all format. Depending on your goals, you might experiment with:

  • Animated GIFs: Short, looping animations that work perfectly for reactions, announcements, and fun moments.
  • Motion Graphics: Stylish animations with text and graphics that help explain complex ideas quickly.
  • Character Animations: Great for adding humor or personality, especially in storytelling campaigns.
  • Stop Motion: Eye-catching handmade animations that stand out in crowded feeds.
  • Cinemagraphs: A still image with one moving element, creating a subtle yet mesmerizing effect.

Each type of animation can serve different marketing objectives, from boosting brand awareness to explaining product features.

How to Use Animated Social Media Posts in Marketing Campaigns

How to Use Animated Social Media Posts in Marketing Campaigns

When creating animated social media posts, think strategically about where they fit into your marketing funnel. At the top of the funnel, animated teasers or brand messages can drive awareness. In the middle of the funnel, animated explainer posts can show how your product solves problems. At the bottom of the funnel, animated testimonials or special offer posts can nudge people to convert.

You can also integrate animation into seasonal campaigns, product launches, or user-generated content. For example, a clothing brand could animate user-submitted photos into a fun, fast-paced showcase video. Meanwhile, a SaaS company might use animated posts to highlight new features in an update.

Best Practices for Designing Animated Social Media Posts

Best Practices for Designing Animated Social Media Posts

  • Keep It Short: Attention spans on social media are brief. Aim for animations that are 15 seconds or less.
  • Focus on the First 3 Seconds: The opening frames should hook viewers immediately.
  • Optimize for Sound-Off Viewing: Many users scroll without audio, so use text overlays and clear visuals.
  • Stay On-Brand: Use consistent colors, fonts, and styles that align with your overall brand identity.
  • Test and Measure: Experiment with different animation styles and track engagement rates to see what resonates with your audience.

Tools for Creating Animated Social Media Posts

Tools for Creating Animated Social Media Posts

You don’t always need a professional animator to get started. Several tools make it easy to design animated posts:

  • Canva & Wideo: User-friendly templates for animated social content.
  • Adobe After Effects: Advanced tool for custom motion graphics.
  • LottieFiles: Lightweight, high-quality animations for web and mobile.
  • Animaker / Renderforest: Drag-and-drop video and animation templates for beginners.

For brands with bigger campaigns or custom needs, working with a professional animation studio ensures polished results that truly stand out.

Why Algorithms Love Animated Content

Why Algorithms Love Animated Content

Social platforms prioritize posts that keep users engaged. When viewers pause, re-watch, or share animated social media posts, algorithms take notice and reward that content with broader reach. This means animation doesn’t just help your audience—it helps your brand earn organic visibility without extra ad spend.

The Future of Animated Social Media Posts

The Future of Animated Social Media Posts

As platforms evolve, animations will only become more important. Short-form video content is dominating feeds, and AI-driven design tools are making animations easier to create than ever before. Brands that adopt animated social media posts now will have an advantage as audiences increasingly expect dynamic, interactive content.

Still have questions about animated social media posts?

Do you have a question about animated social media posts that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

questions

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Cartoon Maker FAQ: What They Are And How To Use Them

Want to make a cartoon but aren’t sure how to get started? There are a variety of different animated cartoon maker options out there so we thought we’d answer everyone’s questions about the different types of cartoon makers out there, including:

  • How to work with them?
  • How long they take to make an animated cartoon?
  • What they cost to work with?
  • …and more!

cartoon maker

Examples of Animated Cartoons You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated cartoon for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.





Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Types Of Animated Cartoon Makers

When it comes to animated cartoon makers, there are a few different things you could be referring to. A cartoon maker could be:

  • A freelance animator that makes cartoons.
  • An animated video production company or studio.
  • An online service with pre-created characters and scenes that you can use to make your own animated cartoons.
  • Or VideoIgniter.com – we’re an online animated cartoon maker for people that want to have animators create a custom animated cartoon videos for them.

Pros and Cons of Working with a Freelance Cartoon Maker

freelance cartoon maker

Pros: One of the most affordable ways to work with an animator.

Cons: Hard to find and trust the right cartoon maker for your specific project. Sometimes people underbid projects to seem cheap but then you end up needing to spend more money to make the video polished & presentable.

Pros And Cons Of Working With An Animation Studio

cartoon maker animation studio

Pros: Animation studios can make any kind of video you can imagine. Great for making longer animated video cartoons over 5 minutes long.

Cons: More expensive than hiring a freelance animator. Projects take longer to produce.

Pros And Cons Of Using A Web Service To Make Cartoons

online cartoon maker

Pros: Lowest cost option to make animated cartoons.

Cons: You have to make the cartoon yourself. Your video will be made using pre-created assets so you video won’t look completely original; someone else is also making videos using the same characters and scenes featured in your video.

Pros And Cons Of Using Video Igniter To Make Animated Cartoon Videos


Pros: We can make any kind of custom animated cartoon you can imagine and we cost less than hiring a traditional animation studio. Just tell us what you want us to create and we handle everything for you. Our online platform helps to speed up production so you can get your video produced faster than you would working with an animation studio.

Cons: We don’t work with clients in person unless you’re in Washington or California (we’re available 24/7 online though!)

What Makes a Good Cartoon Maker?

What Makes a Good Cartoon Maker

Choosing the right cartoon maker is about more than just price. A good cartoon maker—whether that’s a person, a studio, or an online tool—should be able to deliver animation that matches your creative vision, technical requirements, and budget. Look for a cartoon maker with:

The best cartoon makers don’t just create visuals—they bring your ideas to life with pacing, humor, and storytelling that connects with your audience.

How to use an online animated cartoon maker service to make my own video?

Here’s an overview of what the production process is like when you use an online animated cartoon maker like Canva, PowToon or Wideo to make an animated cartoon yourself:

Develop Your Script

The first step of the production process is for you to develop your video script. You need to organize what you’re going to say in each scene. This way, you’ll have some structure when you start laying out all the visuals for each scene.

cartoon maker script

Download Video Igniter’s Free Script Writing Template

Think Through The Visuals

After your script is finalized, brainstorm what you want to show for each sentence in your script. Make sure that all of the scenes, objects and characters are available with the online animated cartoon maker service you are using.

cartoon maker visuals

Record The VoiceOver

Watch this video about voiceovers to learn how you can record your own professional quality voiceover at home for free. You don’t need to spend any money on professional equipment or fancy software.

cartoon maker voiceover

Lay Out Your Scenes + Add VoiceOver

Start a new project in your online animated cartoon maker of choice. Insert your voiceover tracks for each character so that you can establish the timing for each scene. Then, use the pre-created characters, objects and background scenes to lay out each scene of your cartoon in sync with the timing of your voiceover.

Animate

Now that all the scenes are laid out, it’s time to animate all the motions in sync with your voiceover.

cartoon maker animation

Add Music + SFX

After you’ve finished the timing of all the animation details, you can use your cartoon maker to upload music and sound effects to enhance certain moments in your animated cartoon.

Export Your Video

Now that you’re finished creating the video, export the file so you can share it with people.

How to hire an animation studio or freelancer (or Video Igniter) to make an animated cartoon

hire a cartoon maker

Here are Video Igniter’s resources to help you find and hire the right animated video production company to make your cartoon:

What is the production process like working with an animated cartoon maker?

Questionnaire

Production starts with a questionnaire or a to learn what you want to show in your cartoon and how you want your animated cartoon to look.

cartoon maker questionnaire

Script

Your cartoon maker will help develop the video script for your cartoon. They will send you the first draft of the script as soon as it is ready to review. Share your feedback with your cartoon maker so they can incorporate your edits. You get another chance to review the script and request revisions before approving the script for production.

cartoon maker script

Download Video Igniter’s Free Script Writing Template

Storyboard

Your script will then get turned into a storyboard. What is a storyboard, you ask? The storyboard is the blueprint for your cartoon. It tells the illustrators and animators what to create. Each page of your storyboard includes a sentence from your script, a rough mockup or sketch of the visuals and instructions for the illustrators and animators.

cartoon maker storyboard

Download Video Igniter’s Free Storyboard Template

Give the storyboard a detailed review. It’s important that it documents all the details you want to show in your animated cartoon. Without proper documentation, how will the illustrators and animators know what you want them to create? Collect your feedback and share it with your cartoon maker so they can integrate your revisions.

Illustrations

The illustration process starts with the creation of concept art. Concept art helps the production team understand what visual style should be used for all of the illustrations that need to be created for your video. The art team will review your style preferences and take a key scene from your storyboard to illustrate with one or more unique visual styles.

cartoon maker illustrations

Let the art team know which visual style you like best and then they will use that as a visual reference to create all of the rest of the art for your cartoon.

You will get a chance to review all the illustrations and share feedback with your cartoon maker before approving the art for production.

animated cartoon maker illustrator

VoiceOver

After the storyboard is approved, your cartoon maker will help you audition voiceover talent for your video. They will get one or more VO auditions from each voice / character in your animated cartoon. Give them all a listen and let your cartoon maker know which version you prefer. The cartoon maker will then oversee the recording of the full voiceover for each character to ensure they use the proper tone, energy, pacing and pronunciation. You will get an opportunity to review the full recording(s) and request revisions before approving the voiceover(s) for production.

cartoon maker voiceover

Soundtrack

Your cartoon maker will also help you select some soundtracks to enhance certain moments in your animated video. Give the soundtrack options a listen and let the production team know which one(s) you prefer. If you can’t decide, it’s ok to wait until the first draft of your animated cartoon is ready so that you can preview the soundtrack(s) alongside your video.

soundtrack

Animation

Now that everything is approved, your cartoon maker can animate! It takes about one week to animate a 60 second 2D animated cartoon. When the first draft is ready, give it a detailed review with your team. Organize your feedback and share it with your cartoon maker so they can incorporate your revisions and render the final draft of your animated cartoon video.

cartoon maker animation

What does it cost to use a cartoon maker?

Freelance animators and animation studios charge between $1,500-$50,000 to create custom animated 2D content. Most 2D animated cartoons can be made for less than $10,000 per minute. 3D animated cartoons take 2-4x as much money to produce.

DIY animation services like Canva, Wideo and PowToon cost $12.99-$100/month to use.

You can request access to Video Igniter Animation’s current price sheet for animated cartoon video projects.

animated video company cost

How long does it take to make a cartoon?

Depends on the length and style of the animated cartoon that’s being made. For context:

  • A 60 second 2D animated cartoon takes 3-6 weeks to make.
  • A 60 second 3D animated cartoon takes 2-3x as much time to make.
  • A 60 minute 2D cartoon movie takes 4-12+ months to make.
  • A 60 minute 3D cartoon movie takes 5 months-2 years to make.

Want to figure out how long your animated cartoon will take to make? Use this form to get in touch with your question – or – schedule a call with our production team.

cartoon maker animation production timeline

Best Uses for a Cartoon Maker

Animated cartoons aren’t just for entertainment—they’re powerful tools for business, education, and personal projects. A skilled cartoon maker can help you:

  • Promote your brand with fun, shareable videos that highlight your products or services.
  • Educate audiences with an animated explainer that simplifies complex topics.
  • Tell personal stories like animated wedding proposals, birthday greetings, or life retrospectives.
  • Produce content for social media that grabs attention and increases engagement.

Whether you’re looking for a short looping animation for TikTok or a 10-minute animated short for YouTube, a cartoon maker can tailor the project to your exact needs.

Choosing Between a Free Cartoon Maker and a Custom Solution

Choosing Between a Free Cartoon Maker and a Custom Solution

When researching the best cartoon maker for your project, you’ll find free and paid options. Free cartoon makers like Animaker or Toonly are great for beginners experimenting with animation, but they often come with:

  • Watermarks on exported videos.
  • Limited customization.
  • Smaller libraries of characters, scenes, and effects.

Custom cartoon makers, including professional animators or a studio, can create unique assets designed specifically for you. While more expensive, this approach ensures your animation stands out and matches your branding perfectly.

How to Work With a Cartoon Maker Effectively

How to Work With a Cartoon Maker Effectively

To get the best results from your cartoon maker:

  1. Be specific with your vision. Share examples of animation styles you like.
  2. Provide a clear script or outline. The more detail you give, the less guesswork there will be.
  3. Stay responsive. Timely feedback helps keep production on schedule.
  4. Be open to suggestions. Cartoon makers often have creative ideas that can enhance your story.

Building a collaborative relationship ensures the cartoon maker understands your goals and delivers work you’ll be proud of.

Cartoon Maker Trends in 2025

Cartoon Maker Trends in 2025

The cartoon maker industry is evolving rapidly with new technology. Current trends include:

  • AI-assisted animation for faster production and automated lip-syncing.
  • Hybrid 2D/3D styles for a unique visual feel.
  • Interactive cartoons that allow viewers to make choices and affect the storyline.
  • Personalized animated avatars for marketing, gaming, and virtual events.

If you want your project to feel fresh and current, choose a cartoon maker who stays up-to-date with these advancements.

Frequently Asked Questions About Cartoon Makers

Frequently Asked Questions About Cartoon Makers

Q: What’s the cheapest way to make a cartoon?
A: Using a free online cartoon maker is the most affordable option, though it comes with creative limitations. Check out this article for more tips on how to make an affordable animation.

Q: How do I find a reliable freelance cartoon maker?
A: Look for verified reviews, request to see full previous projects, and start with a small paid test before committing to a larger project.

Q: Can a cartoon maker help with scriptwriting?
A: Many professional cartoon makers offer scriptwriting as part of their service, especially if you’re working with a studio or custom animator.

Still have questions about animated cartoon makers?

Still have questions about cartoon makers? Use this form to get in touch with our production team and ask your question. We’ll send you a reply via email and post the question + answer to this page.

questions

What is Video Igniter Animation?


Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animated video portfolio or our demo reel below:

 

Get In Touch About Our Cartoon Maker Service

Schedule a call to discuss your cartoon video project with our team.

Get a quote for us to make your cartoon.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start making your cartoon.

contact us

How To Create And Use Video Animation

Video animation is an incredible tool for getting your message out to a large audience in a way that people will pay attention, understand and remember what was said. In this article, we answer the most commonly asked questions about video animation including:

  • How can I use video animation to grow my business?
  • How to make an animated video?
  • How to find the right animator for my video?
  • What it costs to make an animate video?
  • How to find the right animator/studio for my project.
  • …and more!

video animation

Examples of Video Animations You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How can I use video animation to grow my business?

There are many ways video animation can help you grow your business. Here are some of the main benefits video animation can deliver for your company:

Increase awareness

Video animations are a delight to watch and fun to share with people. Eye catching colorful thumbnails make these videos stand out in the ocean of live-action Internet videos and makes people more likely to click play.

video animation increase awareness

Retain viewers

Videos of people talking on camera get boring, fast! And viewers tune out quickly. It’s hard to pay attention to someone blabbing on camera for more than a few seconds. By interspersing your shots with b-roll and animated video sequences, you give viewers’ attention something new to latch on to which keeps them engaged longer.

Generate leads and close sales

Landing pages with video animations on them help increase the conversion rate of that page. Whether it’s a sales page or a landing page to generate new leads, animated marketing content can help you improve your business outcomes.

Makes it easy for people to understand something new

They say a picture is worth a thousand words. Animate the details of that picture and you can supercharge people’s understanding of something new – even if you aren’t using words at all! Animated videos can be used to visualize new concepts and ideas by creating visual metaphors and moving the elements around so people can understand the topic and how all its elements relate to one another.

video animation memorable

Makes it easy for people to remember content

Creating animated visual metaphors to support the content of a voiceover narration enhances people’s ability to retain the new information they learn.

Learn More About Animated Ads and Video Promotion

To learn more about the tactical marketing side of using your video animation to promote your business, check out this companion article:

Animated Ad

How to find the right animator for my video?

Choosing the right animator for your project is a key step in the production process. Here are some video production resources that will help you find the right animator for your project, budget and desired visual style:

video animation production partner

How to make a video animation?

Questionnaire

After you’ve selected an animated video production company to help you create your video animation, they will want to learn more specifics about the animated video they are creating for you. Typically they will send you a questionnaire to get all your details in writing. Other times they will have you to discuss your project details.

How to make a video animation

In either case, this is your opportunity to share information like:

  • What key message(s) need to be included in your video animation?
  • What visual style do you want to use for your animation?
  • Who is your target audience and how do you speak to them?

Script

Now that your production team knows what needs to be included in your video, it’s time to create the script. Your video producer will develop the first draft and give you an opportunity to review the script and share your feedback. At this stage in the production workflow, focus on making sure the key messages are included in the script and presented in a way that speaks to your target audience.

video animation script

Download Video Igniter’s Free Script Writing Template

Storyboard

After the script is approved, it’s time for your video animator to create the storyboard. The storyboard is the blueprint for your project. It tells the illustrator and animators exactly what to create. Without a storyboard, the production team wouldn’t have enough guidance to know what they are supposed to make – which would likely result in expensive rework to make the video look the way you want it to.

Each page of the storyboard includes:

  • A sentence from your script
  • A rough mockup or sketch of the scene
  • Directions for the animators
  • A list of assets needed to create the scene
video animation storyboard

Download Video Igniter’s Free Storyboard Template

When you review your storyboard, focus on the visual ideas that are being presented. Your story was established with the script; now it’s all about making sure the visual messaging enhances the understanding of the content that’s being explained.

VoiceOver

Once the script and storyboard are locked in, your video producer can help record the voiceover for your video animation. They will audition several voiceover artists using a portion of your script. You get to listen to the auditions and select your favorite candidate. Then, your video producer will oversee the recording of the full voiceover to ensure it has the proper pacing, tone, energy and pronunciation. You will get an opportunity to review the full voiceover and request revisions before approving it for production.

voiceover

Soundtrack

Your producer will also select some video soundtrack options that will enhance the presentation of your video animation. Give them a listen and let your producer know which one you prefer. They will then buy the license so that you can use the soundtrack in your video. If you can’t tell which soundtrack you like best, let your producer know and they can help you preview your favorite options when the first draft of your video is ready to review.

soundtrack

Illustration

Illustrations for your video animation start with concept art. The art director will review your storyboard, brand guidelines and any style references you provided. Then, they’ll select a key scene from your storyboard and develop one or more pieces of custom concept art for that scene.

video animation concept art

Let the art director know which concept you prefer and if you want them to make any refinements to the visual style. When you’re 100% happy with the concept, they’ll create the remaining illustrations for your animated video.

video animation illustration

You will be given an opportunity to review all the art and request revisions before approving the art for animation.

Animation

Now that everything is approved, it’s time to animate! Animation takes about 1 week to create a 1 minute, 2D animated video. When the first draft is ready, give it a detailed review with your team and members of your target audience.

video animation animator

Collect everyone’s feedback and share it with your video producer so they can incorporate your edits and render out the final draft.

What does it cost to make a video animation?

Video production costs for animations vary widely depending on the style and length of the animation being created. To give you some ballpark numbers:

  • A 60-second custom animated 2D video can cost between $1,000-$50,000+ to produce.
  • A 60-second custom animated 3D video can cost 2-4x more to produce.
  • 90 minute PIXAR animated films cost $30,000,000-$100,000,000+ to produce.

video animation cost

Looking to get a quote for your video animation? Click the image below to get in touch for a custom production quote:

video animation quote

Want to speak with someone about your video animation instead? Schedule a call with our production team to discuss your video project:

contact us

Examples of Video Animations

YouTube video


YouTube video


YouTube video


YouTube video


How long does it take to create a video animation?

There are many factors that impact how long it will take to make a video animation including:

  • The length of the video animation.
  • What style of animation is being created (2D animation or 3D animation)?
  • Who is creating the script? You or us?
  • Who is creating the storyboard? You or us?
  • How long does your team take to review assets?
  • How many rounds of revisions you request.

 

video animation schedule

Here are some scenarios to help you figure out roughly how long your video animation will take to make:

  • A 60 second 2D animated video can be produced in 4-6 weeks.
  • A 60 second 3D animated video takes 2-3x as much time to produce.
  • Feature length Pixar movies take 3-5+ years to produce.

Want to dial it in and figure out how long your video animation will take to produce? Contact us here with details about your video animation and we can tell you how long your video will take to create.

Need your animation produced quicker? We offer rush delivery animation services to help speed up production. Click the image below to learn more.

rush delivery

How to save money on your video animation production budget

How to save money on your production budget?

For more tips on making your video animation more affordable, check out this companion article:

Affordable Animation

The Psychology Behind Why Video Animation Works

Video animation captures attention because it combines movement, vibrant color, and storytelling in a way that instantly draws the eye. Human brains are wired to notice motion, and animated scenes deliver a constant flow of visual change that keeps viewers engaged. This is why video animation often holds attention longer than static images or live-action talking head videos. Animated visuals also make it easier to process complex ideas — your audience can watch concepts unfold step-by-step instead of trying to imagine them. For example, if you need to explain a process that takes place inside a machine or show a data flow that doesn’t exist in the real world, video animation allows you to visualize it clearly and memorably. By using symbols, icons, and visual metaphors, animation connects with viewers on both a logical and emotional level, making the message more persuasive.

Latest Trends in Video Animation

Latest Trends in Video Animation

Video animation is constantly evolving, and staying ahead of trends can help your content stand out in a crowded digital landscape. One emerging trend is the use of AI-assisted animation tools, which can accelerate parts of the creative process such as lip-syncing, background generation, and motion smoothing. Another popular style is the combination of 2D and 3D animation in the same project — a mixed media approach that blends the warmth and familiarity of flat illustration with the realism and depth of 3D scenes. Social media platforms like TikTok and Instagram Reels are also influencing video animation styles. Animators are creating ultra-short, high-impact animated loops that can be repurposed as ads, story posts, or teaser clips for longer videos. These fast-moving, eye-catching animations are designed to grab attention within seconds, making them perfect for today’s fast-scrolling audiences. If your business wants to stay relevant, it’s worth exploring how these trends can fit into your next video animation project.

SEO Benefits of Video Animation

SEO Benefits of Video Animation

Investing in video animation doesn’t just improve your marketing visually — it can also boost your search rankings. Google rewards websites that keep visitors engaged, and adding an animated video to a page can increase dwell time significantly. When visitors stay longer, it signals to search engines that your content is valuable. Video animation is also more likely to be shared than static text or images, which can lead to more backlinks — another important SEO ranking factor. To get the most search benefit from your video animation, make sure to add a keyword-rich title, a detailed description, and a full transcript so search engines can index the content of the narration. Using schema markup for video content can help your animations appear in Google’s video search results, and embedding your video in multiple blog posts or landing pages can expand its reach even further. In short, video animation isn’t just an engagement tool — it’s a smart SEO strategy.

Repurposing Video Animation Content

Repurposing Video Animation Content

One of the biggest advantages of creating a video animation is how versatile the final product can be. A single animated video can be cut into shorter clips for social media ads, reformatted into GIFs for use in emails, or even broken down into individual still images that can enhance blog articles and presentations. Businesses can also adapt their video animation into interactive training modules, looping trade show displays, or attention-grabbing homepage banners. Repurposing content not only extends the life of your video animation but also increases your return on investment. By planning repurposing opportunities during the production phase — for example, requesting your animator to provide layered source files — you’ll have the flexibility to update and adapt your animation for different campaigns without starting from scratch.

Industry-Specific Uses for Video Animation

Industry-Specific Uses for Video Animation

Video animation has applications across virtually every industry, and tailoring your content to your niche can make it even more effective. In the SaaS sector, animated videos can demonstrate how software works in a way that static screenshots can’t. Healthcare organizations use animation to explain medical procedures in a clear and reassuring way. Educational institutions rely on animated explainer videos to break down complex subjects for students of all ages. E-commerce brands can use video animation to show off products in a creative, memorable way, while non-profits often use it to tell impactful stories that drive donations. By identifying your industry’s unique challenges and opportunities, you can create a video animation that speaks directly to your audience’s needs and motivates them to take action.

Common Mistakes to Avoid When Creating Video Animation

Common Mistakes to Avoid When Creating Video Animation

While video animation is a powerful tool, certain mistakes can limit its effectiveness. One common pitfall is overloading the animation with too many visual elements, which can overwhelm viewers and make the core message harder to follow. Another is neglecting the script stage — even the most beautiful animation won’t achieve its goals if the underlying story is weak or unclear. Poor pacing is also an issue; animations that move too quickly can confuse viewers, while those that drag can cause them to lose interest. It’s also important to match the animation style to your target audience — a playful cartoon look might be great for a children’s product but feel out of place in a corporate training video. Finally, skipping professional voiceover or soundtrack production can make an otherwise high-quality animation feel amateur. By avoiding these mistakes, you can ensure your video animation delivers maximum impact.

Still have questions about video animation?

Do you have a question about video animation that wasn’t included in this FAQ?  Use this form to contact us with your question. We will follow up with an answer and then we’ll post the question and answer to this page.

video animation questions

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animated video portfolio!

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video to learn more about how we can help you create an animated ad for your business:

 

Looking For A Video Animation Studio In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Video Animation Success Stories & Testimonials

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

testimonials

Get in touch about your video animation!

Schedule a call to discuss your video animation with our production team.

Get a quote for us to create your video animation.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start your video animation.

contact us

How To Make An Animated Political Ad

If you want to use animation to make a political ad, Video Igniter’s FAQ teaches everything you need to know about making and using animated political ads to educate people about new ballot initiatives, legislation and political issues.

Make A Political Ad

Examples of Animated Political Videos & Ads

Video Igniter can create any kind of 2D or 3D animated political ad for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or to start making your video.

YouTube video

This video uses animation to explain the new propositions on California’s 2022 election ballot to help voters understand what they’re voting for or against.

YouTube video

This animated ad explains a new mail in voting system and highlights the benefits of the new system.

Are you looking for an example of a different style of animated political ad? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

The Role of Animation In Political Campaigns And Advocacy

First, let’s take a look at the role animation plays in political campaigns and advocacy. How and why is animation used to communicate messages? What benefits does animation bring to political ads that traditional ‘talking head’ videos lack?

Help people understand new bills & legislation

Political issues are hard enough to understand without both sides of the political aisle trying to sway your understanding of a new piece of legislation.  Animation makes it easier for people to understand new topics and information. By creating short animated educational videos that explain new policies, you make it easier for for voters to understand and appreciate both sides of a policy.

Makes it easy to share the message

Animated videos make it easy to share and syndicate your message.  A growing number of states mail out pamphlets that explain what policies and candidates are up for election. The problem with these ballots is:

1). They’re expensive to print and mail

2). They arrive shortly before elections, giving people little time to fully process the information.

Makes it easy to share the message

Making animated political ads or political explainer videos and sending them out long before election day gives people time to take in the message, process it and discuss it with other people. By making the message easy to share and getting it out in the world before election day, voters have more time to educate themselves on each topic and form a stronger understanding of what they’re actually voting for.

Makes it easy to remember what an initiative is about

Turning a message into an animated, visual story not only makes it easier for people to understand new information, it also helps them retain the information longer. This is very important if you want educated voters to remember what ballot initiatives are about or what a political candidate stands for. By turning an initiative into a story, it makes it easier for people to retell and discuss the initiative in social situations which makes the message spread further.

remember a political ad

Not a boring talking head video

If you want people to stop watching your video quickly, get a politician to start talking on video. Watching experts talk on screen can get boring quickly. If you add b-roll or add animation to your video, you change up the pacing and give viewers something else to focus on that helps support their learning and understanding.

Overall, this leads to better educated voters.

By helping people understand, remember and communicate what they’ve learned about new political initiatives, campaigns or politicians, you create a better, more informed set of voters to show up on election day.

Why Animated Political Ads Outperform Traditional Media

Why Animated Political Ads Outperform Traditional Media

If you want to make a political ad that stands out and captures attention, animation can give your campaign a critical advantage. Traditional political commercials tend to rely on talking-head interviews, dramatic voiceovers, or montages of stock footage. These formats have become predictable and easy for audiences to ignore. In contrast, animated political ads are unexpected, visually engaging, and highly customizable. They allow campaigns to present serious topics in a way that is approachable, emotionally resonant, and more likely to be remembered.

Animation also offers unique storytelling advantages. It enables campaigns to illustrate abstract ideas, simulate future policy outcomes, or explain complex issues in simple terms. With visual metaphors, character-driven storytelling, and creative scene transitions, animation helps viewers better understand and connect with a candidate’s platform or a policy’s long-term impact. All of this translates to better engagement and stronger message retention—two critical outcomes when trying to reach voters in a crowded media landscape.

When Should You Make a Political Ad?

When Should You Make a Political Ad

Timing plays a crucial role in the effectiveness of a political ad. The best time to make a political ad is often several months before a key phase of the campaign. Starting early gives your team time to finalize messaging, go through the production and revision process, test the content with different groups, and implement a strong distribution strategy. Animated political ads are particularly useful during the early awareness stages of a campaign, where education is the main objective.

For example, if you’re introducing a new candidate to the public, launching an awareness campaign around a policy issue, or responding to misinformation, an animated ad can help you control the narrative and clarify your message. These videos also work well in the lead-up to election day, giving voters a final reminder of what’s at stake and why your cause deserves their support. By creating videos early, you also allow time for the message to spread organically and generate conversations across social networks and communities.

How to Make a Political Ad That Goes Viral

How to Make a Political Ad That Goes Viral

Every campaign dreams of producing a political ad that goes viral, but virality is never guaranteed. That said, there are creative principles that can dramatically increase your chances. First, focus on grabbing attention right away. The first three seconds of your animated political ad are the most important, so open with a bold visual, a surprising statistic, or a provocative question to draw viewers in.

Humor can also be a powerful tool—especially when dealing with dense or divisive topics. A clever animated visual gag or satirical character can make a serious point while entertaining viewers. Keep the overall runtime short and concise; videos under 60 seconds tend to perform better on social platforms. Accessibility also matters: many people watch videos without sound, so adding subtitles ensures your message still comes through.

Great animated political ads tell a miniature story. Even within a short format, your ad should present a problem, propose a solution, and show a desirable outcome. Emotion plays a key role in this. Whether it’s hope, frustration, pride, or concern, tapping into the right emotion helps your message resonate and increases the likelihood it will be shared. Finally, end your ad with a clear call to action—whether it’s visiting a website, signing up to vote, or simply sharing the video with friends.

How to make an animated political video?

So how do you make a political ad or an educational political video to help you advocate a new position? Here, we break down the production process into 7 steps so that you have an appreciation of what’s involved and how to prepare for each step.

Questionnaire or Phone Call

Production starts with a questionnaire or a with your animation producer. The main things they want to learn are:

1). What do you want to communicate in your video?

2). Who is your target audience?

Write the script for your political ad

make a political ad script

Download Video Igniter’s Free Script Writing Template

Now that we know what you want to communicate in your video, our team will develop the first draft of your script. We’ll send it to you to review and go over how the script communicates your key messages. Send us your feedback and we’ll incorporate your revisions before you approve the script for production.

Make the storyboard for your political ad

make a political ad storyboard

After the script is approved, we develop the storyboard for your video. The storyboard is like the blueprint for your animated political ad. It tells the illustrator what art to create and it tells the animators how to animate the visuals.

make a political ad storyboard diagram

Download Video Igniter’s Free Storyboard Template

We’ll develop ideas for what visuals to show for each part of your script. The visuals are designed to enhance the presentation of the message to help viewers understand what is being explained and keep their attention focused and engaged. You get an opportunity to review the storyboard and request revisions before approving the storyboard for production.

VoiceOver

voiceover

Our team will audition several voiceover talents for your political ad’s voiceover narration. We’ll select voices that are calm, and easy to understand. You get to listen to the previews and select your favorite option. We’ll get the full voiceover recorded and you’ll get a chance to review it and request revisions before approving it for production.

Soundtrack

soundtrack

Some light background music can help keep viewers focused on the message you’re presenting. Relying on a voiceover to fill the silence isn’t enough and can be off putting to viewers. We’ll select a few soundtracks that we can license for your animated video. Let us know which one you prefer and which platforms you plan to run your video ad on and we’ll purchase the proper broadcast license for your soundtrack.

Illustration

Our team will design some concept art for your animated political ad. You can supply branding and style references to help inform the visual design. Otherwise, our art director will use standard best practices to evaluate the messaging and content of your animation and use that to develop concept art for your animation

make a political ad concept art

Review the concepts and let us know which one(s) you like best. We’ll work with you to refine your preferred visual concept until you love it! Then, we’ll create the remaining illustrations for your political ad and give you an opportunity to review them and request revisions.

Animation

make a political ad animation

Now that the voiceover and illustrations are approved, it’s time to animate! It takes about a week to animate a 60 second 2D animated video. When the first draft is ready, give it a detailed review with your constituants and collect everyone’s feedback. Send us your notes so that we can incorporate your revisions and render out the final draft of your animated political ad.

How to pick a producer to make your political ad?

hire a political ad producer

Picking the right animated video production company to help you make your political ad is an important part of the production process. VideoIgniter.com can help you create your custom animated political ad – or you can check out these resources to help you find an animated video producer:

How to promote an animated political ads?

promote a political ad

Whether you’re looking to syndicate your animated video to popular online sites or pay to promote your video ad, our marketing team can help you get the right eyeballs on your video content.

Want to figure out what it will cost to pay to promote your political ad? Reach out to let us know what you want to accomplish and get a quote.

What does it cost to make an animated political ad?

make a political ad cost

Depends on the style and length of your animation. Most 2D animated videos under 60 seconds can be produced for $1,500-$7,500. 3D animated videos cost more and require a custom quote. Click here to get a quote for your animated political ad.

How long does it take to make an animated political ad?

30-60 second animated videos can be produced in 3-5 weeks. Given the pace of political campaigns and messaging, we understand that speed is everything. That’s why we offer rush delivery animation to help speed up important projects that have short deadlines.

make a political ad production timeline

Need to make your political ad quickly? Reach out to let us know your deadline and we’ll develop a rush delivery production schedule and send you a quote.

How to Tailor Your Political Ad to Different Audiences

To make a political ad that genuinely connects, it’s essential to tailor your messaging and visuals to resonate with specific audience segments. Different groups of voters have different values, concerns, and communication preferences, so a one-size-fits-all video rarely delivers the desired impact. With animation, you can create multiple variations of the same core ad by modifying the script, voiceover tone, visuals, or even the pacing to appeal to distinct demographics.

How to Tailor Your Political Ad to Different Audiences

For example, if you’re targeting younger voters, you may want to use a fast-paced animation style, modern illustrations, and culturally relevant humor to grab attention and keep them engaged. If your audience includes senior citizens, a slower pace, clearer voiceover, and simple visuals can make your message easier to follow and absorb. Parents might connect more with storytelling that features family scenarios or emphasizes how policy changes will affect schools, safety, and household expenses. Undecided voters may respond best to neutral, fact-based messaging that clearly lays out both sides of an issue. With animation, these adjustments are easier and more cost-effective than filming entirely separate live-action videos.

Platforms to Use for Distributing Your Political Ad

Platforms to Use for Distributing Your Political Ad

Once you’ve made your political ad, the next step is to make sure it reaches the right audience. A successful animated political ad campaign leverages multiple digital platforms to maximize visibility and engagement. YouTube is one of the most powerful platforms for political video distribution. Pre-roll ads can target viewers based on geography, interests, demographics, and even previous viewing behavior—making it easy to zero in on swing voters or specific districts.

Social media platforms like Facebook and Instagram allow for precise micro-targeting and are ideal for distributing shareable animated content. These platforms also support interactive formats and allow campaigns to test different versions of an ad to see which messages perform best. If your goal is to reach younger voters, TikTok has emerged as a powerful venue for short-form political messaging. Animated content tends to perform well here due to its creative, eye-catching nature.

Beyond social media, programmatic display ads can place your video across thousands of websites and mobile apps using audience targeting data. You can also incorporate your animated ad into email campaigns, embed it in fundraising newsletters, or feature it on your campaign landing page. For broader exposure, some campaigns also run their political videos on local streaming apps or connected TV platforms, which now offer sophisticated geo-targeting options. The goal is to meet voters where they already spend time online and serve your message in a format that feels native and engaging.

Legal Considerations When You Make a Political Ad

Legal Considerations When You Make a Political Ad

Before you distribute your animated political ad, it’s important to ensure you’re following all relevant legal and platform-specific regulations. Campaign finance laws in the U.S. require political advertisements to include proper disclaimers. Your ad should clearly state who paid for the message and whether it’s authorized by a candidate or committee. This is especially important for ads that are distributed via Facebook, YouTube, and Google, which require verified political advertisers and disclosure of funding sources.

It’s also vital to make sure all visual and audio elements in your ad are properly licensed. This includes illustrations, music, voiceover narration, and sound effects. Copyright violations can result in takedown notices, legal fines, or the removal of your ad from platforms—something no campaign wants in the final stretch before an election.

While political ads enjoy more leeway than commercial advertising when it comes to exaggeration or opinion, spreading false information can seriously damage your campaign’s credibility. Always fact-check your messaging, especially when making claims about your opponents or ballot measures. Additionally, consider making your political ad accessible to all voters by including captions, audio descriptions, or alternative text for key visuals.

Can you make animations for government organizations?

Yes! Video Igniter offers animated video production services for government organizations. Visit that page to download our capability statement.

Still have questions about making an animated political ad?

Do you have a question about making a political ad that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

questions

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Get in touch about making a political ad!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

contact us

Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

testimonials

Animated Blockchain Explainer Videos + 9 Examples!

Do you want an eye-catching animated blockchain explainer video to explain and promote your cryptocurrency, ICO, or blockchain service? Our team at Video Igniter has helped 50+ companies create beautiful videos that make it easy for people to understand the value of your cryptocurrency or blockchain service.

Animated Blockchain Explainer Videos


Examples of Animated Blockchain Explainer Videos

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.






Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.





Why do blockchain companies make animated videos?

Get awareness for your launch

Whether you’re a large established company doing a big media product launch or an unknown startup about to unveil what they’ve been working on, animated blockchain videos are highly effective for building awareness for your product launch.

Get awareness for your launch

Demonstrate what your blockchain does

Animated blockchain videos are excellent for demonstrating what your blockchain does. I don’t know if you’ve tried but it isn’t exactly easy to film what a blockchain does so we use animated visuals to help people visualize what is going on.

Encourage people to use your service

At the end of the day, blockchain explainer videos are about getting people to buy. When you properly structure the script for your video, the viewer should:

– be exposed to a problem they experience

– you should exacerbate the perceived significance of that problem

– and then let the viewer know what they can buy to alleviate their problem.

If you create a video that tells a compelling story like this and add it to your website, sales will increase.

Encourage people to use your service

Makes it easy to share what you do

If someone is very interested in your product or kickstarter campaign, they want to tell people about the awesome thing you’re offering with likeminded people that would also be interested. Sharing photos or a link to a website makes it easy to share what you do… but sharing a link to an animated explainer video about your blockchain service is the easiest way to share and understand what your blockchain does with a large audience.

How to make an animated explainer video for a blockchain company



Scriptwriting

Scriptwriting Animated Blockchain Explainer Videos

Download Video Igniter’s Free Script Writing Template

In order for your blockchain video to succeed, you need a compelling script. Rick Cesari is the video marketing genius that turned Oxiclean, The George Foreman Grill and Sonicare into household names. His book Video Persuasion teaches how he created TV ads that were so compelling, people were forced to pick up the phone to call and order what they just saw on TV. In the book, he interviews a veteran copywriter named “Jack” about what makes a compelling script:

“… you want to make sure you don’t just want to talk about the problem-solution, you want to take the knife, you want to twist it and really want to agitate, you want to drive home the point, this is really bothering you, isn’t it? This is really causing problems so you can’t sleep at night. Your day’s ruined because you’ve got this thing going on. You want to beat the drum much more before you offer the solution.”

To make your blockchain’s unique selling proposition compelling, spend a good portion of your video hammering home the notion that this problem is really a big issue for the viewer before you release the solution. Ensure you end your script with a call to action so the viewer knows how to gain access to the solution you offer.

animation script

Check out this companion article tips to learn about how to write a script for an animated explainer video.

 

Storyboard

After your script is approved for production, the next step is to turn it into a storyboard.  Storyboarding is the process of brainstorming and documenting what visuals should be created for every sentence of your script. For animated blockchain videos, you want to brainstorm visuals that clearly illustrate to your target audience how their world will improve when they use your blockchain. The diagram below shows what should be included on each slide of your storyboard:

storyboard diagram

Downloadable Resource: Save money by creating your own storyboard. Get our storyboard creation guide and storyboard template for free.

VoiceOver

Next, your creative team will procure voiceover auditions from 1-5 voiceover artists for your explainer video’s narration. After reviewing the auditions, let your creative team know which voice you prefer.

Recording the voiceover for an animated video.

You should also document your script with notes to let the voiceover artist know how to pronounce difficult words, where to speed up/slow down their pacing, when to pause, where to modify their inflection/tone, etc. Your creative team will take care of getting the full voiceover recorded and will give you an opportunity to review the voiceover and request revisions before approving it for animation.

Soundtrack

Adding a soundtrack to your animated blockchain explainer video can help people recall what your business does.

Sound helps to add more life to your animated blockchain video and provides some additional atmosphere that keeps your viewer tuned into your world. Spend some time looking at sites like AudioJungle and PremiumBeat to identify soundtracks that provide energy that compliments the visuals and voiceover for your animated blockchain explainer video.

Check out this video if you want to learn how to select the perfect soundtrack for your animated video!

Art

Creating illustrations for an animated video.

After the storyboard is approved, it’s time to start creating the art for your animated video.  Your design team will start by taking one scene from your storyboard and creating it using one or more unique visual styles using your logo and brand guidelines as a reference. When the art is ready to review, give it a detailed look over and let the art team know what you like and dislike about each piece of concept art.

concept art

The art team will then update your preferred concept art and give you another chance to review it and request modifications. When you’re 100% satisfied with the concept art, the illustrators will create the rest of the art for your video using the approved style frame as a reference. You will get an opportunity to review all the art and request revisions before your video gets animated.

Animation

Animating an animated video.

Finally, the art is approved, the soundtrack is selected and the voiceover(s) are recorded. It’s time to animate your explainer video! It takes about one week to animate one minute of video. When the first draft of your blockchain explainer video arrives in your inbox, share it with your in house team and members of your target audience. Now is the time to make final tweaks to ensure the message accurately communicates what you want it to say to your target audience before you spend time, money and effort promoting your animated blockchain explainer video.

How to choose a producer for your animated blockchain video

Before you choose an animation studio, ask them how you will collaborate on the project.

Before you choose an animation studio, ask them how you will collaborate on the project.


Looking for an animated explainer video maker but not sure where to start? There are many factors to consider when shopping around for an animation studio, a freelance video animator, or a production service like Video Igniter Animation including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your blockchain video:

– 9 Things to Look For When Hiring An Animator

– Pros and Cons of Different Animation Styles

– What’s the difference between hiring a freelance animator vs an animation studio vs Video Igniter?

– Considering making the animated video yourself? Learn about DIY options.

– What is Video Igniter Animation?

Tips to reduce your explainer video production budget



Write your own script

Be your own scriptwriter

You know your blockchain and target market better than anyone else and can do a great job writing the script for your animated explainer video. Even if it’s only the first draft. Researching your company, competitors and target market takes up quite a few billable hours for a freelance animator or an animation studio. Instead of paying them, you could save hundreds or thousands of dollars off your production budget. Not sure where to start? Check out our scriptwriting guide for explainer videos or download a copy of our explainer video scriptwriting template.

Free template for writing scripts for animated blockchain explainer videos.



Create your own storyboard

Creating the storyboard for your explainer video is another way to help your startup save money on your video production budget. All you need to do is brainstorm visuals to correspond with each sentence of your script. Then, document what you want to show by mocking up the scene creating a rough sketch. You could also use free clip art and icons to mock up each scene. After that, include bullet point notes of what motions you want to see in each scene. Finally, include a list of all the assets that are needed to create the scene including background scenery, characters (what do they look like?), objects, text, logos, icons, sound FX, etc.

Download our free storyboard creation template here.

Use free clip art and stock assets to mock up the visuals for your animated blockchain explainer video.

Use free clip art and stock assets to mock up the visuals for your animated blockchain explainer video.



Provide your own voiceover

Voiceovers are one of the least expensive parts of an explainer video’s production budget. Clocking in around $10-$300 per 60 seconds of video, you could look for your own cheap voiceover artist or record your own voiceover. Even if you don’t have professional equipment, you can record a professional sounding voiceover at home for free (check out 1:30 in the video) without having to buy any software or equipment.

Use stock assets

Use stock assets

If funds are tight, consider using stock assets for parts of your video instead of using 100% custom illustrations. You can source free fonts and clip art online. There’s a vast library of icons you can use at The Noun Project.

Use free music

Incompetech offers hundreds of free songs you can use in your blockchain explainer video. Facebook also provides a library of songs you can use in your videos if you plan to promote them on Facebook or Instagram.

Get free legal music for your video from Incompetech.

Create it yourself

Sometimes startups just don’t have the funds to hire someone to create their animated video and need to create it themselves. Luckily, there’s a growing number of simple DIY animation tools you can teach yourself to learn how to use in a few hours. To learn more about cheap animated video production options, check out this companion article.

Example of DIY animated video maker for blockchain explainer videos.

Example of DIY animated video maker for blockchain explainer videos.


How long does it take to make an animated blockchain video?

Animated explainer videos take 3-8 weeks to create a 1-2 minute 2D animation. It’s possible to pay extra for rush delivery but we try to avoid rush projects whenever possible. Interested in learning more about the animated video production workflow and what’s involved at each stage of production? Check out this companion article:

https://videoigniter.com/understanding-the-animation-production-workflow-how-to-turn-your-idea-into-an-animated-video/


How long should my blockchain explainer video be?

Educational and promotional explainer videos are usually between 30 seconds and 2 minutes long. In many cases blockchain companies create 1-2 minute versions of their animated explainer video and then create shorter 10-30 second clips for online promotional ads and social media posts.

What does it cost to make an animated blockchain explainer video?

What does it cost to make an animated video?

Animated videos cost between $1,500-$7,500 to create a modern looking custom animated 2D video. Script creation, storyboarding and non-English voiceovers may increase the cost of your explainer video. 3D animated videos start at $5,000-$10,000/ minute. Get a quote for your animated blockchain explainer video. Check out this article for more about animated explainer video production costs.

How do I get the most out of my blockchain video?


– 7 Tips to help you write a great script.

– Pick the right visual style for your promo video.

– 6 Tips To Increase Viewer Engagement.

– Review the Do’s and Don’ts of Promotional Explainer Videos.

– 7 Tips For Using and Improving Your Businesses’s Video.

– Learn how to interpret your video’s viewer data to see if it needs improvement.

– A/B Test variations of your promo to improve its conversion rate.

Animated Blockchain Explainer Video Production Resources

These popular explainer video resources are recommended for your video production journey:

Watch 2D Animation Examples To Figure Out What Style To Use For Your Video

Explore the explainer video production process.

What is an explainer video?

Which explainer video services does Video Igniter provide?

Hire Video Igniter to Create Your Blockchain Explainer

World class design talent at prices small businesses can afford.

We can make any kind of 2D or 3D animated blockchain explainer video you can imagine.

+20 reasons companies love hiring us to create blockchain videos.

Animated Explainer Video Demo Reel


 

Animated Explainer Video Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch

Schedule a call to discuss your animated blockchain video.

Get a quote for your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and then we’ll make your animated explainer video.

contact us

What is Video Igniter?

Video Animator For Hire + FAQ

Looking for a video animator but not sure where to start? Video Igniter receives a lot of questions about hiring and working with video animators, so we created a Video Animator FAQ to answer popular questions like:

  • What does it cost to hire a video animator?
  • How do I hire a video animator?
  • How do I work with a video animator to create a custom animated video?
  • What does it cost to make a video animation?
  • How long does it take to make an animated video?
  • + tips to save $ on your production budget and more!

video animator

Examples Of Video Animations You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.






Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How do I hire a video animator?

If you’re interested in hiring a video animator, we recommend you:

Take a look at their video portfolio to see if they can do the type of work you want for your video.

Ask about their design process.

Learn about their pricing structure.

Ask how many revisions you get – some charge extra for more than 1-2 rounds of edits.

hire a video animator

Additional resources to help you find and hire a video animator:

Where can I hire a video animator?

Video Igniter

Fiverr

Craigslist

What is the video animation production process like?

 

Questionnaire

Your video animator will send you a questionnaire to kickstart the production process. This is your opportunity to share all your ideas for the video. Be sure to highlight the main talking points you want to feature in your video.

video animator questionnaire

Script

Your video animation team will review your answers to the questionnaire and develop a script.  You will get an opportunity to review the script and request edits before approving it for production.

At this stage of the production process, you want to ensure your main talking points are included and presented in a way that resonates with your target audience. Sometimes, your script may include additional notes that suggest what visuals will correspond with each part of your script.

video animation written storyboard

Download Video Igniter’s Free Script Writing Template

Deep Dive: Check out our animated video asset review guide for tips on how to review your script and other assets for your animated video.

Storyboard

After your script is approved, the video animation team will develop your storyboard. The storyboard is the blueprint for your animated video. It contains instructions for the illustration and animation team so they know what to create for each part of your script.

video animator storyboard design

As you review the first draft of the storyboard, focus on the visual ideas the viewer will see for each part of the script. Do the ideas make sense? Will they delight your target audience? If you love the storyboard as-is, tell the video animator it’s approved for production. Otherwise, organize your revision requests and send them to the animated video production company you’re working with so they can make the changes.

video animator storyboard

Download Video Igniter’s Free Storyboard Template

Just so you know… Video Igniter’s simple and standard animation projects include unlimited revisions! That means we’ll continue to work with you to revise your storyboard until you love it!

VoiceOver

Once the storyboard is approved, your video producer will audition voiceover artists for your video. If you love one of the options, they will hire the voiceover artist to record the full recording. You will get an opportunity to review the recording and request edits before approving it for production.

voiceover

Not a fan of any of the voiceover auditions? Let the video animator know why and they’ll procure new voiceover auditions for you to consider.

Soundtrack

Your video producer will identify soundtracks for your animation that will set the mood for your video. Once you’ve selected a soundtrack you like, the video animator will purchase the broadcast license so the soundtrack can be used in your animation.

soundtrack

Illustrations

After your storyboard is approved, the art director will begin developing concept art for your animation. The art director will review your branding and style references. Then, they’ll select a key scene from the storyboard and develop custom art for that scene in one more more original visual styles.

video animator concept art

Give the concept(s) a detailed review and share your thoughts with the art team.

If you love the art as is, they will begin creating the rest of the art for your animation.

If you like multiple concepts, they can combine your favorite parts into a new concept and refine the style with you until you love it. Then, they’ll create all the art for your animation.

video animator illustrator

Not a fan of any of the concepts? That’s ok – just let the art team know why so they can create better concepts for you.

After all the art is created, give it a detailed review and share your feedback with the art team. They will revise all the illustrations and give you another opportunity to review the art before approving it for production.

Animation

video animator animation

The script, storyboard, voiceover, soundtrack and illustrations are locked in… Time for the magic to happen!

It takes a video animator about 1 week to animate 60 seconds of simple or standard 2D animation.  More complicated animation styles like frame by frame animation and 3D animation requires 2-4x more time to create 60 seconds of content.

When the first draft is ready, we recommend reviewing it with your internal team and members of your target audience (if available). Collect all the feedback and send it to the video animator to finalize the edits and render the final version of your video.

Video Animation Deep Dive

For a more detailed explanation of the animated video production process, check out this companion article: Understanding The Animated Video Production Workflow.

Understanding The Animation Production Workflow How To Turn Your Idea Into A Custom Animated Video Igniter Animation

How much does a video animator cost?

Video animators charge between $1,000-$10,000 to create a 60 second video. 3D animations cost +2-4x as much. Here are the factors that determine your production budget:

  • Will you write the script or do you want to hire the video animation team to write it for you?
  • Are you going to create the storyboard or do you want to hire the animator to make it for you?
  • Are you going to record the voiceover or do you need to buy one?
  • What is your deadline? How soon do you need your video?
  • What style of animation do you want for your video?
  • How long is the animated video?

video animator cost

Looking for pricing information for your video?  Schedule a call with our production team, contact us to get a quote, or request access to our newest price sheet.

Deep Dive: How Much Does It Cost To Hire An Animator?

How long does it take for a video animator to make a 1-2 minute video?

The animated video production process takes about 3-6+ weeks to produce a 1-2 minute 2D animated video. 3D animated videos take 2-4x as long. If you want to make a longer animated video, get in touch with our production team to discuss how long it will take to make your animated video.

video animator production schedule

I need my video animated fast! Do you offer rush delivery?

Yes we offer rush delivery animation. If you need to get your animated video produced quickly for an upcoming deadline, reach out to get a custom quote and let us know you are want rush delivery. We’ll prepare an accelerated production schedule and quote to get your video produced on time.

video animator rush delivery

What Does a Video Animator Actually Do?

A video animator brings motion to visual content by using digital tools to create dynamic scenes from static assets like illustrations, characters, and text. While this might sound simple, a professional video animator goes far beyond moving objects across a screen. They choreograph the pacing of a video, sync visuals with sound effects and music, and design movement that enhances the emotional tone and message of a story. Whether the project involves whiteboard animation, character-driven storytelling, or technical 3D walkthroughs, a skilled video animator translates ideas into immersive, watchable experiences that hold attention and communicate clearly.

Types of Video Animators and Their Specialties

Types of Video Animators and Their Specialties

Not all video animators are the same—many specialize in particular animation styles or industries. For example:

  • 2D Video Animators focus on flat, stylized animations ideal for explainer videos, educational content, or marketing promos.
  • 3D Video Animators build complex environments and objects with depth and realism, often used in architecture, product visualization, or medical simulations.
  • Character Animators specialize in creating lifelike motion for animated characters, paying attention to expressions, body language, and dialogue syncing.
  • UI/UX Animators bring mobile apps and websites to life with microinteractions and animated tutorials.
  • Stop-Motion Animators work with physical models, photographing each frame individually to create a handcrafted aesthetic.

When hiring a video animator, it’s helpful to understand which specialty aligns with your project needs so you can find a better match.

How to Tell if You Need a Custom Video Animator vs. a Template-Based Solution

How to Tell if You Need a Custom Video Animator vs. a Template-Based Solution

For businesses on a tight budget, it’s tempting to use online animation tools that rely on templates. These platforms are inexpensive and fast, but they can’t match the flexibility or storytelling power of a custom video animator. If your project calls for unique branding, original character animation, complex concepts, or a one-of-a-kind tone, hiring a video animator is the best route. Template-based videos tend to look generic, while custom animation ensures your content stands out. If differentiation, emotional impact, or precision is important to your message, a professional video animator will deliver the polish and personality that templates can’t.

Video Animator Collaboration Tips for First-Time Clients

Video Animator Collaboration Tips for First-Time Clients

If this is your first time working with a video animator, it helps to know how to collaborate effectively. Start by clearly communicating your goals and your audience—this gives the animator context to design motion that resonates. Be specific in your feedback, but don’t micromanage frame-by-frame unless something’s truly off. Let the animator use their creative judgment—they’re experts in visual storytelling and movement design. And be mindful of turnaround times; even simple animations require careful timing and rendering. Treat the process like a creative partnership, and you’ll end up with a better video.

The ROI of Hiring a Professional Video Animator

The ROI of Hiring a Professional Video Animator

While hiring a video animator can seem like a big upfront investment, the long-term returns often make it worthwhile. A well-animated video improves retention, boosts conversions, and enhances brand perception. Animations are more likely to be watched to completion compared to static or live-action content—especially when the topic is complex or abstract. In B2B and B2C contexts, videos produced by professional video animators have been shown to increase landing page performance, email click-through rates, and social media engagement. So, if you’re weighing the cost of a custom animation, consider the potential revenue lift from using it across sales, marketing, and onboarding.

Common Myths About Hiring a Video Animator

Common Myths About Hiring a Video Animator

There are several myths that hold companies back from hiring a video animator. One myth is that it’s only for big brands with large budgets. In reality, many small businesses and startups work with video animators to create short, impactful content on modest budgets. Another misconception is that animation takes months to complete. While large-scale projects do take time, many skilled animators can produce 1–2 minute animations in a matter of weeks. Lastly, some assume that you need to have a fully formed idea before reaching out—but part of a video animator’s job is helping you shape your concept from the ground up.

How Video Animators Fit Into Larger Creative Teams

How Video Animators Fit Into Larger Creative Teams

In larger campaigns, video animators often work alongside copywriters, brand strategists, designers, and marketing leads. While animators are focused on the visual movement, they frequently collaborate with these teams to ensure the animation reflects brand guidelines, aligns with the messaging, and fits into the broader campaign. Animators may even work off pre-existing assets—like presentation slides, illustrations, or footage—and bring them to life with movement. Whether they’re embedded in an internal creative team or brought in as a contractor, video animators play a crucial role in converting flat content into dynamic visual communication.

How can I save money on my video animator budget?

Be your own scriptwriter

You can save hundreds-thousands of dollars off your production budget by writing your own script. Check out all our scriptwriting resources here.

be your own script writer

Build your storyboard

You can save additional hundreds or thousands of dollars off your production budget by creating the storyboard yourself. Take a look at our storyboard template and storyboard creation guide here.

Bonus tips for building a great storyboard here.

Record the voiceover

You can record your own professional quality voiceover at home for free! Check out 1:31 in this video to see how you can do it without buying any professional software or expensive equipment.

Stock assets

Your video doesn’t need to be 100% custom made. In some cases, stock assets can be used to slightly decrease your visual production budget. Consider using:

  • stock images
  • stock videos
  • text
  • icons
  • clip art
  • pre-made 3D models

Cheap (or free) clip art, icons, fonts, stock images and videos are available on sites like: MixkitTheNounProjectGoogle Font Library and Envato Elements.

video animator icons

Use free (legal) music

Incompetech

Facebook Sound Collection

Resources to make cheap animated videos

How to make cheap animated videos.

Questions about video animators?

Do you have any questions about hiring or working with a video animator that wasn’t answered in this FAQ? Use this form to contact us. We’ll send you an answer and add the Q+A to this FAQ.

questions

What is Video Igniter?

Video Igniter provides animated video production services online. We’ve modernized the experience of creating an animated video to help you create custom content faster. Our production process also helps you save money on your animation costs.  We do 99% of the work for you. All you need to do is:

1). Tell us what you want us to create

2). Review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to work with our animation team to create  any kind of animated video you can imagine!

Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production – including helping you develop your video script and storyboard (if you haven’t already created them yourself!)

Why hire Video Igniter to be your video animator?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine.

Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Video Animator Success Stories and Testimonials

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

testimonials

Get in touch about working with our video animators

Schedule a call to discuss your project with our video animators.

Get a quote for your video.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a creative brief for your video project.

contact us

 

Learn About 30 Second Explainer Videos

30 second explainer videos are the secret weapon of many successful internet marketers. These concise, eye-catching videos grab people’s attention and hold it longer than almost any other type of media. It’s no wonder people do a better job recalling band messages from short animated explainer videos.

If you have a question about 30 second explainer videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

contact us

What is an explainer video?

An explainer video is a short video (animated or live action) that makes it easy to understand something new. They are also used as a powerful online advertising tool that enables businesses to deliver a key message to their target audience, quickly. By combining a voiceover with engaging visuals, the viewer is also more likely to retain content from the video. Media outlets tend to produce longer, informative explainer videos that can be 3-20+ minutes long. Businesses on the other hand tend to create explainer videos that are 30 seconds long or 1-2 minutes long.

Examples Of 30 Second Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.


Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

Why Should You Use Short Videos?

30 second explainer videos can help your marketing in a variety of ways. You can use them to generate more awareness for your business. They can be used to educate customers about a new product/service or how to use it. You can even use them to generate more leads and sales while boosting SEO on your website!

30 second animated explainer video.

If you already have a longer explainer video, it’s a good idea to repurpose your existing video into a shorter version. This way, you make it a little easier to get your message out there in a world of short attention spans.

Drawbacks Of Using A Shorter Marketing Video

30 seconds isn’t a lot of time for an in-depth marketing video. It doesn’t allow enough time to explain multiple features and benefits.

You don’t get as much time to express your brand personality.

However, the whole point of using short videos is to quickly get the interest of your target market so that you can entice them into viewing your website and some longer, more indepth video content.

Quick 30 second animated video

Creating A Script For A 30 Second Explainer Video

When you create a script for a 30 second explainer video, you need to be very concise. Aim for 70-80 words in your script.

Begin your script with a compelling hook that captures the attention of your target audience. Then, illustrate how the solution you are presenting solves their problem. Finally, end your video with a call to action that tells the viewer how they can get your product or service.

Writing the script for a video.

Download Video Igniter’s Free Script Writing Template

The hook for your script should capture the viewer’s attention within the first 3-5 seconds. At the end of your video, you’ll want to display your logo and contact information for 3-5 seconds. This gives you about 20 seconds to make a compelling presentation for how your company can help the viewer.

As you draft the script for your 30 second animated video, include notes that describe the corresponding visuals. This will help you keep the script concise because you can show something instead of using a lot of words to say something.

For more tips on creating a script for your 30 second explainer, check out this companion article: “How To Write An Animated Explainer Video Script.”

Explainer video guide will teach you how to write an animated video script that will help you increase sales and grow your business.

Explainer video guide will teach you how to write an animated video script that will help you increase sales and grow your business.

What Is The Production Process Like?

When you get started, the production team you work with will first ask you some questions about your product/service and target audience. This information is used to develop a script and a storyboard. The storyboard is like a blueprint for the illustrators and animators to know what they are supposed to make.

What Is The 30 Second Explainer Video Production Process Like

Fun Fact: You can save $ on your production budget by providing your own script and storyboard. Download our storyboard creation guide here.  

Once your storyboard is approved, your animated video producer will create the voiceover, art, and identify soundtrack options for your animation. You get a chance to review and approve them before they animate your video.

30 second 2D animated explainer videos take about 2-4 weeks to produce. 3D animation will likely take over 3 weeks to produce.

Learn More: Want to learn more about the animated video production process? This article covers what to expect at each stage of the production process and how long it usually takes. 

Best Practices for Creating 30-Second Explainer Videos

Best Practices for Creating 30-Second Explainer Videos

When creating a 30-second explainer video, it’s essential to stay focused and concise. The short length of these videos requires a clear objective from the start. Determine what action you want the viewer to take, whether it’s learning about a product, signing up, or making a purchase. Ensure the messaging is straightforward and highlights the key benefits of your offering.

A compelling script should grab attention immediately, with a strong hook in the first few seconds. Visuals should support and simplify the message, avoiding clutter, while keeping the viewer engaged.

Finally, always include a strong call to action (CTA) that directs the viewer on the next step to take, ensuring a clear path to conversion. By following these best practices, your short explainer video will effectively communicate your message and drive results.

Why Animated 30-Second Explainer Videos Are Highly Effective

Why Animated 30-Second Explainer Videos Are Highly Effective

30 second explainer videos are most effective when they simplify complex ideas. Animation enables you to convey abstract concepts quickly, without the limitations of live action.

In a short explainer video, animated visuals can instantly grab attention with vibrant colors and creative designs. They can also effectively communicate brand identity through personalized, consistent visuals. Animated videos make information easier to recall, which is crucial in marketing, as they leave a lasting impression on the viewer. Furthermore, animation offers flexibility, enabling you to depict scenarios that may be difficult to show in live-action footage.

The combination of simplicity, visual appeal, and creativity makes animated 30-second explainer videos one of the most effective formats for capturing attention and conveying your message.

How Short Explainer Videos Drive Social Media Engagement

How Short Explainer Videos Drive Social Media Engagement

On social media, short explainer videos are a powerful tool for engagement. 30-second explainer videos cater perfectly to users’ preference for quick, easily digestible content. These videos can increase social media engagement by captivating viewers within the first few seconds and encouraging interaction.

The brevity of a short explainer video makes it ideal for mobile consumption, ensuring your message is seen by a broader audience. You can further boost engagement by tailoring your video to each platform’s specifications—whether it’s a square video for Instagram or vertical format for TikTok. Add hashtags and trend-related content to increase discoverability, and don’t forget to use a compelling call to action that prompts viewers to take immediate action.

How 30-Second Explainer Videos Can Improve Your SEO

How 30-Second Explainer Videos Can Improve Your SEO

Incorporating 30-second explainer videos into your website can significantly improve SEO. Search engines favor websites with engaging content, and short explainer videos are a great way to keep visitors on your page longer.

A 30-second explainer video can lower bounce rates, signaling to search engines that your content is valuable. Additionally, using targeted keywords in the video’s title, description, and tags can help it rank higher in search results. Video content often appears as rich snippets in search engine results, increasing click-through rates. Embedding videos on your website can also drive organic traffic by making the page more shareable on social media, further boosting SEO efforts.

By strategically using short explainer videos, you enhance both your user experience and search engine ranking.

How to Maximize Engagement with 30-Second Explainer Videos

How to Maximize Engagement with 30-Second Explainer Videos

Maximizing engagement with a 30-second explainer video means capturing attention right away. Start with an eye-catching hook that intrigues the viewer within the first few seconds. Emotionally resonant storytelling is also a powerful way to engage your audience, making your video memorable.

Keep your short explainer video focused on one key idea, ensuring it remains concise while offering value.

For platforms like Instagram, TikTok, or Facebook, optimize your video to suit the platform’s specific format and audience preferences. Adding captions can increase accessibility, especially when users are browsing with the sound off.

Encouraging interactivity, like comments or shares, can further boost engagement and help your video reach a wider audience.

Implementing these strategies will enhance the viewer experience and improve engagement rates.

30-Second Explainer Videos for Lead Generation: Strategies That Work

30-Second Explainer Videos for Lead Generation Strategies That Work

30-second explainer videos are incredibly effective for lead generation. The concise format allows you to quickly convey the value of your product or service, keeping potential leads interested without overwhelming them. To optimize your short explainer video for lead generation, ensure it includes a clear value proposition and a strong call to action (CTA) encouraging viewers to take the next step, whether that’s subscribing, requesting a demo, or downloading a resource.

Adding the video on your landing pages, ensures a seamless transition between watching the video and completing your website’s lead capture form. Using videos as lead magnets—offering them in exchange for contact information—can further boost conversion rates.

Measuring the Success of 30-Second Explainer Videos

Measuring the Success of 30-Second Explainer Videos

Measuring the success of a 30-second explainer video requires tracking several key performance metrics. The first metric to evaluate is view count, as it shows how many people watched your video. Engagement rate is another crucial metric, which includes likes, shares, and comments. A high engagement rate indicates that your short explainer video is resonating with viewers.

To understand its effectiveness in driving action, measure the click-through rate (CTR) and conversion rate to see how many people took the desired action after watching the video. Monitoring watch time also reveals whether your video successfully maintains interest throughout its short length. Lastly, tracking bounce rates can help determine if the video encourages viewers to stay longer on the page.

By analyzing these metrics, you can gauge the effectiveness of your 30-second explainer video and make adjustments to improve its impact.

How to Repurpose Long-Form Content into Short Explainer Videos

How to Repurpose Long-Form Content into Short Explainer Videos

Repurposing long-form content into a 30-second explainer video is a smart way to maximize the value of your existing material. Start by identifying the key points that will resonate most with your audience and condense them into bite-sized messages. The goal is to simplify complex ideas while maintaining the essence of the content.

Create a short explainer video that highlights the main takeaway, ensuring it’s visually engaging with strong, clear visuals that complement the message. Use the 30-second format to focus on one core idea, while leaving room for a compelling call to action (CTA).

Repurposing long-form content into 30-second explainer videos not only saves time but also helps reach a new audience who prefers quick, consumable content.

Promoting Your 30-Second Explainer Video for Maximum Impact

Promoting Your 30-Second Explainer Video for Maximum Impact

To maximize the impact of your 30-second explainer video, promotion is key. Start by sharing it across all relevant social media platforms like Facebook, Instagram, LinkedIn, and Twitter, tailoring the format for each platform’s specific requirements. You can also use email marketing to share the video with your audience, embedding it in your newsletters or as part of a targeted campaign.

Additionally, collaborate with influencers to extend your video’s reach or run paid ads on platforms like YouTube or Facebook for a more targeted approach. Don’t forget to optimize your website by embedding the video on landing pages or product pages to increase visibility.

By promoting your short explainer video through multiple channels, you can amplify its reach, drive more traffic, and increase conversions.

Common Mistakes in Creating 30-Second Explainer Videos and How to Avoid Them

Common Mistakes in Creating 30-Second Explainer Videos and How to Avoid Them

Creating an effective 30-second explainer video requires careful planning. One common mistake is overloading the video with too much information, which can overwhelm viewers and dilute the message. Instead, focus on one core idea and communicate it clearly and concisely. Poor storytelling can also hinder a video’s effectiveness; always ensure your script resonates emotionally with the audience.

Low-quality visuals and audio can distract from your message, so invest in high-quality production. Additionally, many marketers forget to include a strong CTA or neglect to optimize the video for mobile viewing.

Avoid these mistakes to ensure your short explainer video engages viewers and drives results. With careful attention to detail, your 30-second explainer video will effectively capture attention and encourage action.

The Psychology Behind Why 30-Second Explainer Videos Are So Effective

The Psychology Behind Why 30-Second Explainer Videos Are So Effective

30-second explainer videos capitalize on our natural cognitive preferences, making them particularly effective for communication. Our attention span has decreased, and a short explainer video provides just the right amount of time to capture attention without losing focus.

The concise format makes it easier for viewers to process and retain information, which is why 30-second explainer videos are so memorable. Additionally, visuals and sound in short videos trigger emotional responses, which are more likely to drive action.

Short videos are also designed to be action-oriented, with a clear call to action that prompts immediate responses. These psychological principles make 30-second explainer videos a powerful tool in modern marketing, encouraging higher engagement and conversion rates.

Top Tools for Creating Stunning 30-Second Explainer Videos in 2025

Top Tools for Creating Stunning 30-Second Explainer Videos in 2025

In 2025, there are many tools available to help you create stunning 30-second explainer videos that captivate audiences. Platforms like Vyond and Animoto offer intuitive, user-friendly interfaces for creating animated short explainer videos. If you want to make a 100% custom animated video, Video Igniter is the way to go.

If you prefer advanced production features, Adobe Spark provides excellent customization options for visually striking content. Renderforest and Powtoon offer a variety of templates that make video creation fast and easy, while InVideo offers versatile editing options for dynamic, high-quality results.

By using these tools, you can create professional-looking 30-second explainer videos that effectively convey your message and enhance your brand presence.

30 Second Explainer Video FAQ

What does it cost to make a 30 second explainer?

What does it cost to make a 30 second explainer?

30 second animated explainer videos can be produced for as little as a few hundred dollars if you’re using simple visuals. For most companies, expect to spend at least $750-$3000 for a quality 2D animated video. Check out this companion article to learn more about what goes into the cost of an explainer video.

How long does it take to make a 30 second video?

30 second explainer videos can be produced in as little as 2-4 weeks depending on the complexity of the animation. This companion article, “How Long Does It Take to Make An Animated Video?,” goes more in depth about how long each phase of production takes.

How long does it take to make a 30 second video

How do I get the most out of my video?

If you want to get more people to click play on your video… More people watching your video to the end… And more people engaging with your call to action at the end of your video, check out this article which explains how to A/B test your explainer video to improve its conversion rate.

The Best Industries for 30-Second Explainer Videos

The Best Industries for 30-Second Explainer Videos

While any business can benefit from a 30-second explainer video, certain industries see especially strong results from this short format. SaaS companies, for example, use quick explainer videos to simplify complex software tools and highlight one or two key features without overwhelming potential users. E-commerce brands rely on 30-second videos to showcase products in action and build trust with online shoppers.

In the healthcare and wellness industry, short explainers can introduce new treatments or services in a friendly, approachable way, making them easier for patients to understand. Financial services use them to explain abstract concepts like investment strategies or insurance policies. Even nonprofits have found success using 30-second explainer videos to inspire donations and awareness by telling a concise, emotional story.

By tailoring your messaging to your industry’s unique audience, you can maximize the impact of your short explainer video and ensure it resonates with viewers.

How to Choose the Right Visual Style for Your 30-Second Explainer

How to Choose the Right Visual Style for Your 30-Second Explainer

The visual style of your 30-second explainer video plays a major role in how well it connects with your audience. Minimalist, flat-style animation is ideal for fast-paced videos because it communicates ideas clearly without visual clutter. Motion graphics with bold typography work well for businesses that want a sleek, modern feel, while character animation adds warmth and personality to storytelling.

For tech-focused companies, isometric or 3D animation can make the content look more polished and futuristic. If your audience values authenticity, a live-action video with animated overlays may be the right mix. Choosing the right style helps maintain viewer attention throughout the short runtime, making the message more memorable. The best approach is to align your video’s visuals with your brand identity and the tone of your message so it feels cohesive.

Storytelling Techniques to Make Your 30-Second Explainer Stand Out

Storytelling Techniques to Make Your 30-Second Explainer Stand Out

Even though you only have half a minute, storytelling is still crucial for an effective explainer video. One of the most powerful approaches is the problem-solution format, where the first few seconds highlight a relatable problem, and the rest of the video shows how your product or service solves it. Another technique is to use micro-storytelling, where a simple character or situation creates an emotional hook before transitioning to your core message.

You can also use visual metaphors to communicate ideas more quickly, such as showing a light bulb turning on to represent innovation or progress bars filling up to suggest efficiency. Emotional triggers—like humor, surprise, or relief—are especially effective in short videos, making them more shareable and easier to remember. By blending storytelling with concise visuals, your 30-second explainer video can leave a stronger impression than a longer, drawn-out explanation.

A/B Testing Your 30-Second Explainer Videos

A:B Testing Your 30-Second Explainer Videos

One overlooked way to improve the performance of a 30-second explainer video is through A/B testing. Small variations in your video can lead to dramatically different engagement and conversion rates. For example, you can test different opening hooks to see which one grabs attention faster, or try alternative calls to action at the end to find which phrasing drives more clicks.

You can also experiment with visual styles—comparing a simple motion graphic version against a character-driven animation—to see which resonates better with your audience. Running these tests on social media ads or landing pages allows you to gather data and refine your explainer video strategy over time. A/B testing ensures that your short explainer videos aren’t just visually appealing but also optimized for maximum impact and ROI.

How 30-Second Explainer Videos Fit into a Full Marketing Funnel

How 30-Second Explainer Videos Fit into a Full Marketing Funnel

A 30-second explainer video isn’t just a standalone asset—it can play multiple roles in your marketing funnel. At the awareness stage, short explainers work well as social ads, introducing your brand to new audiences. In the consideration stage, they can be used on product or landing pages to quickly communicate key benefits and features, helping potential customers make informed decisions.

Even in the conversion stage, these videos are useful for reinforcing trust and reducing hesitation by highlighting testimonials, guarantees, or social proof. After a purchase, a 30-second explainer can act as an onboarding tool, showing customers how to get started with your product or service. By strategically placing short explainer videos throughout the customer journey, you maximize their value and ensure they support your overall marketing efforts.

Why 30-Second Explainer Videos Are Perfect for Mobile Users

Why 30-Second Explainer Videos Are Perfect for Mobile Users

With most internet traffic now coming from smartphones, creating content optimized for mobile is more important than ever. A 30-second explainer video is perfectly suited for mobile consumption because it delivers a complete message in the time it takes someone to scroll through a feed. Unlike longer videos, short explainers load quickly, fit easily into vertical or square formats, and can be watched without sound when paired with captions.

They also work well for mobile-first advertising platforms like TikTok, Instagram Reels, and Facebook Stories, where users expect quick, snappy content. By designing your short explainer video for a mobile audience, you increase the likelihood it will be watched in full and shared with others, amplifying your reach.

Leveraging 30-Second Explainer Videos in Paid Advertising

Leveraging 30-Second Explainer Videos in Paid Advertising

If you’re running paid ad campaigns, a 30-second explainer video can significantly boost your ad performance. Short videos tend to have higher completion rates compared to longer ads, which means more people see your full message. They’re also easier to fit into platforms that have strict time limits for video ads, such as YouTube bumper ads or social media placements.

You can use your short explainer to highlight a single product benefit, tease a new offer, or drive viewers to a landing page for more information. Because the runtime is short, production costs are often lower, allowing you to create multiple variations and test different messaging angles. This makes 30-second explainers one of the most cost-effective formats for paid advertising.

Accessibility Tips for 30-Second Explainer Videos

Accessibility Tips for 30-Second Explainer Videos

Accessibility is an important but often overlooked part of creating an effective 30-second explainer video. Adding closed captions ensures your message is understood by viewers who are deaf, hard of hearing, or watching without sound. Clear, high-contrast visuals make your content easier to view on small screens and for those with visual impairments.

It’s also helpful to use simple language and avoid overly complex jargon, which makes your video more inclusive for non-native speakers or viewers with cognitive disabilities. By making your short explainer video accessible, you not only reach a wider audience but also improve the overall viewing experience for everyone.

How 30-Second Explainer Videos Can Support Email Campaigns

How 30-Second Explainer Videos Can Support Email Campaigns

Adding a 30-second explainer video to your email campaigns can dramatically increase engagement. Emails that include video thumbnails or GIF previews tend to have higher open rates and click-through rates because they stand out visually in crowded inboxes. A short explainer works well in email because it delivers the core message without requiring too much time from the reader.

For example, a SaaS company might use a quick explainer to show how their software solves a problem, with a button linking to a longer demo or sign-up page. E-commerce brands can highlight a flash sale or new product launch in a short, captivating format. By embedding or linking to short explainer videos in your email marketing, you make your campaigns more interactive and memorable.

Future Trends in 30-Second Explainer Videos

Future Trends in 30-Second Explainer Videos

The future of 30-second explainer videos is becoming even more personalized and interactive. AI-driven animation tools are making it easier for businesses to create custom videos at scale, while dynamic video personalization allows you to tailor content to individual viewers. Interactive elements like clickable hotspots or branching storylines are also emerging, turning short explainers into more engaging, choose-your-own-adventure experiences.

As new platforms like AR and VR gain traction, we may also see short explainer videos adapted for immersive formats, providing quick, bite-sized experiences in 3D environments. Keeping an eye on these trends ensures your marketing stays ahead of the curve and your short videos remain competitive in an evolving digital landscape.

Why Hire Video Igniter To Animate Your Explainer Video?

Animating a video.

Animating your explainer video.

We offer world class storytelling and animation production services to big names like T-Mobile and Amazon Web Services at prices that startups can afford. With over a decade of experience producing animations for hundreds of companies, we know how to make your message cut through the noise.

Interested in working with us? Click here to get a quote.

30 Second Explainer Video Production Resources

30 Second Explainer Video Production Resources

These articles and resources are popular among people interested in creating 30 second explainer videos:

Examples of explainer video scripts and the videos they turned into.

How to make a 3D explainer video.

Which explainer video services does Video Igniter offer?

Let’s Work Together

lets work together

Interested in working with Video Igniter to get a 30 second explainer made for your company?

What is Video Igniter?

You can read more about Video Igniter here or watch this short explainer video: