B2B explainer videos are gaining popularity with biz dev, marketing and sales teams because they help improve every stage of the sales funnel. Whether you want to increase awareness, generate more leads, nurture prospects, close sales or educate your customers, B2B explainer videos are highly effective at getting the job done. In this article, we answer the most frequently asked questions about B2B explainer videos and walk you through the production process to make them.

If you have a question about b2b explainer videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to schedule a call with a member of our explainer video productions team:

What Is A B2B Explainer Video?

Explainer videos are educational videos that break a topic down into small, easy-to-digest topics in order to help the viewer learn new information. They can be animated, live-action, illustrated on whiteboards or a combination of all the above.

Explainer videos make it easier for people to understand new information because they combine custom visuals that are designed to focus on the specific details that are needed to learn the topic along with a voiceover that explains the information being presented. These videos are designed to be easy to digest and help the viewer retain the information longer.

To read more about explainer videos and how they’re used, check out our companion article titled: “What is an explainer video?“

Why Do Companies Make B2B Explainer Videos?

Increase Awareness

B2B Explainer videos are phenomenal for generating awareness within your target market. Custom animated videos help your message stand out and get attention better than blog posts, images and live action videos. When you put colorful moving images in your target audiences’ feeds, you increase the odds your target audience will spend a few seconds of attention to learn what your video is about. If the message is truly relevant for them, they’ll navigate to your website or social media pages to learn more.

Generate Leads

Animated explainer videos are great for generating leads on your homepage. With proper script writing, your video should be designed to address a problem your target audience experiences and present a compelling case for why they should use your product/service to address their pain points. Ending your video with a call to action encourages viewers to sign up for your service, download your app, input their email address or contact your sales team to learn more.

Nurture Prospects & Educate Customers

Often times, blog posts are used to nurture and educate leads because it’s a cost effective way to put out large quantities of educational visual content for your prospects to self-educate. However, we all know most people prefer watching videos over reading text. That’s why we recommend creating some explainers. It makes your content more digestible in order to help your target audience understand what your product/service does. It also helps them remember the information longer.

Close More Sales

When you nail your video pitch, it can be better than having a sales person.

Because the video is consistent.

It delivers the same high quality pitch every time.

If you can’t justify flying or driving to meet all your prospects, a b2b explainer video is a fantastic way to get your foot in the door and quickly explain what you have to offer. B2B explainer videos can help you close sales in places you never thought you’d be able to reach in the first place.

Examples Of Animated B2B Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated explainer video for your business. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How To Make An Animated B2B Explainer Video

To get your project started, get in touch with us and let us know what kind of animated video you want us to create. We’ll help you figure out pricing and a timeline to get your video created. We’ll also send you a questionnaire to help us collect important information about your video including what you want the video to be about, what key details we need to include, what the video should look like and who is the target audience for your animated explainer video.

Script

Download Video Igniter’s Free Script Writing Template

We’ll use the information you provided in the questionnaire to develop the first draft of the script for your b2b explainer video. Our goal is to write a script that concisely articulates the problem your target market experiences and create a compelling story that highlights how your product/service can resolve their problem. We’ll send you the first draft of your script and give you time to review it internally. Send us your comments and let us know if there are any changes you would like us to make for your script. Otherwise, mark it as approved and we’ll start creating the storyboard.

Want to save some time and money on your b2b explainer video production experience? Consider writing the first draft of your script and sending it to us instead of hiring us to write the script for you. We can work with you to polish your script to make it production-ready!

B2B Explainer Video Script Writing Resources

How To Write A Script For An Animated B2B Explainer Video

7 Tips to Supercharge Your Video Script

Examples Of Explainer Video Scripts + How To Write A Script

Free Scriptwriting Template: Get our free script writing template here.

Storyboard

The storyboard is the blueprint for your animated explainer video. It tells the illustrators what visuals need to be created and it lets the animators know how they are supposed to animate the scenes so that they’re in sync with the voiceover. Each page of your storyboard includes four parts: a sentence from your script, a rough mockup of the scene, a list of directions for the animators and a list of assets that are needed to create the scene. The diagram below show an example of what you can expect to see in your storyboard:

Download Video Igniter’s Free Storyboard Template

We’ll send you the first draft of the storyboard and give you a chance to review it internally and provide your feedback. If you love the storyboard as-is, mark it as approved and we’ll proceed with production. Otherwise, let us know what sorts of changes you want to see and we’ll incorporate them asap. You’ll get another chance to review the storyboard for approval before we proceed to the next phase of production.

Free Download: Get our free storyboard creation template here.

VoiceOver

Now that the script and storyboard are locked in, we can help you create the voiceover for your b2b explainer video. First, we’ll order voiceover auditions from several voiceover artists that we feel will deliver a professional tone that resonates with your target audience and reflects well on your brand. You will get to hear a sample recording from several different voiceover artists.

After you let us know which one you prefer, we will hire them to record the full voiceover and secure the appropriate license to use the voiceover recording wherever you plan to show your explainer video. We will guide the voiceover artist to let them know where to change their tone/inflection/energy throughout the voiceover including places where they should pause or how to pronounce difficult words. You will get an opportunity to review the voiceover and approve it (or request revisions) before we use it in your animated video.

Soundtrack

We’ll select a handful of soundtracks we feel will enhance the presentation of the message in your b2b explainer video. If you are in love with one of the soundtracks, we’ll purchase the appropriate broadcast license for your video’s use. Not satisfied with any of the options? Let us know why and we’ll select fresh options for you. Got a few options you like but can’t decide which is best? Let us know and we’ll help you preview each soundtrack with the first draft of your animated video so that you can hear which soundtrack works best.

To learn more about how to pick the right soundtrack for your animated video, check out this video.

Illustrations

The illustration phase of the production process has two steps: concept art creation & creation of all the art for your animation.

After your storyboard is approved, our art director will review your brand guidelines and any style references you provided and use it to develop one or more unique visual styles for your b2b explainer video. The art team will take a key scene from your storyboard and use it to create one or more pieces of original concept art.

When you review the concept art, let the art team know if there is one style in particular that you are in love with. You can share feedback with them and we’ll update the concept art before sending it back to you to review. If there are aspects of multiple pieces of concept art that you like, let us know which details resonate with you and well use them to develop a new piece of concept art. Not a fan of any of the concept art? Let us know your thoughts and we’ll create some completely new concept art for you.

Once the concept art gets your sign off, our art team will create the rest of the illustrations for your explainer video using the concept art as a visual style reference. You will get an opportunity to review the art and request revisions before we proceed to the animation stage.

Animation

Now that the voiceover and illustrations are locked in, it’s time to animate. It takes about one week to make each minute of a b2b animation. Fancier 2D animations or 3D animations may require more time. If you need your video animated quicker, we have rush delivery animation options available. When the first draft of your animated video is ready to watch, give it a detailed review with your internal team and members of your target audience. Collect everyone’s feedback and send it off to us to wrap up the final draft.

Are All B2B Explainer Videos Animated?

No. Not all b2b explainer videos are animated. Some use a mix of filmed footage or stock footage mixed with animations and motion graphics. It is rare for an explainer video to not include any animations or motion graphic elements.

How Long Does It Take To Make An Animated B2B Explainer Video?

2D animated b2b videos take 3-8 weeks to produce. To learn more about what’s involved at each stage of production and how long each stage of production takes, check out our companion article called, “Understanding the Animated Video Production Workflow.“

You can save a little time by writing the script and or the storyboard yourself. If you need to guarantee quick delivery, get a quote and let us know that you are interested in rush delivery animation.

How Long Should My Explainer Video Be?

That depends on your goal.

If you want to create explainer videos for the top of your funnel, aim to create shorter content. 5-30 seconds is ideal but you could go up to 60-90 seconds. Your goal isn’t to explain everything. You just want to get the attention of your target audience and hook them into clicking over to your website or landing page – where they can watch longer videos if they’re interested in what you offer.

If you want to create content to generate leads, nurture prospects and close more sales, your explainer videos are likely going to be in the 30-120 second range. These videos can be a little longer since viewers have more interest in what you have to offer. For certain types of videos (educational content) you’ll want to go in depth and for others (more sales-y videos), you’ll want to stay as concise as possible.

If you want to educate your customers, these explainer videos could be as short as 20-30 seconds or over 5 minutes. This content can be longer. It all depends how long it takes to actually explain all the steps a user needs to know to understand how to use your product/service.

How Much Does It Cost To Make A B2B Explainer Video?

B2B explainer videos cost $1500-$7500 to create a high quality, 60 second 2D animated video. 3D animated videos cost about twice as much to produce. We recommend spending at least $1500-$4500 to create a professional looking B2B animated video that will deliver a stellar first impression when new leads and prospects discover your company. It is possible to make cheaper animated videos but you run the risk of lowering your brand perception with a poorly designed video.

Looking For Pricing Information To Make Your B2B Video?

Get a quote.

Schedule a call with our production team.

Access our newest pricing page.

Learn what goes into the cost of making an animated video.

Low Cost Explainer Video Demo Reel (+$1,000/Min)

Medium Cost B2B Explainer Video Demo Reel (+$3,500/Min)

High End B2B Explainer Video Demo Reel (+$7,500/Min)

How Do I Find An Animator For My B2B Explainer Video?

Looking for an animated video production company to create your animated b2b video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your b2b video:

• 9 Things to Look For When Hiring An Animator to create an animated b2b explainer video.
• How to outsource an animated video project?
• How to hire an animator?
• Pros and Cons of Different Animation Styles
• What’s the difference between hiring an animation studio, vs a freelance animator vs Video Igniter?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• What is Video Igniter Animation?

Where to Use B2B Explainer Videos in Your Marketing Funnel

While B2B explainer videos are often showcased on homepages or landing pages, their potential goes far beyond those placements. Strategically embedding B2B explainer videos throughout your marketing funnel can increase engagement and conversions at every stage of the buyer journey.

Top-of-Funnel Awareness: Use short, attention-grabbing B2B explainer videos in paid ads, organic social media posts, and LinkedIn outreach messages. These videos should focus on identifying a common industry pain point or asking a question your ideal buyer is likely already thinking about.

Middle-of-Funnel Engagement: Embed longer B2B explainer videos on your product or service pages, and within your email nurturing campaigns. This is a great place to introduce your unique selling proposition and demonstrate how your solution works.

Bottom-of-Funnel Conversion: Use personalized B2B explainer videos or demo-style explainers to help your sales team close deals faster. These videos can address final objections, provide social proof, or offer a deeper dive into use cases and integrations.

By planning video content around your funnel, you ensure that each explainer serves a clear, strategic purpose — leading to better ROI and stronger alignment between marketing and sales.

B2B Explainer Videos for Different Buyer Personas

One of the most overlooked strategies in B2B video marketing is tailoring your explainer videos to different buyer personas. B2B purchase decisions often involve multiple stakeholders — and each persona (e.g., end user, technical evaluator, procurement officer, or C-suite exec) has different concerns and priorities.

• For End Users: Focus on day-to-day pain points and show how your product makes their work easier.
• For Technical Audiences: Include more in-depth product walkthroughs or explain how your solution integrates with existing systems.
• For Decision-Makers: Emphasize ROI, time savings, or compliance benefits in your B2B explainer videos.
• For Finance Teams: Create videos that outline pricing, total cost of ownership, and cost-saving opportunities.

By developing multiple versions of your B2B explainer videos tailored to each persona, you increase relevance and boost conversion rates at every touchpoint in the buying process.

B2B Explainer Videos for SaaS and Tech Companies

For SaaS platforms and B2B tech companies, explainer videos are particularly valuable because they visually communicate abstract features and functionality that are hard to understand from a product page alone.

Whether you’re demonstrating a cloud-based workflow tool, an API integration, or enterprise software, B2B explainer videos simplify the complexity and speed up the buyer’s understanding. Many tech brands use animated UI mockups or screen simulations paired with clear narration to show users how to accomplish specific tasks or workflows inside their platform.

If you’re launching a new SaaS product, consider producing a series of B2B explainer videos to walk through the core features, onboarding steps, and value propositions. These assets can support your product launch, reduce support requests, and drive more free trial sign-ups.

SEO Benefits of Hosting B2B Explainer Videos on Your Website

In addition to improving engagement, bounce rates, and time-on-page, B2B explainer videos also offer tangible video SEO benefits.

When you host explainer videos on your site and optimize the pages they live on (using schema markup, video transcripts, and relevant metadata), you increase the chances of appearing in Google’s video-rich search results. This is particularly useful if you’re targeting long-tail keywords related to your industry or product category.

Search engines prioritize video content because it improves user experience. Pages that include B2B explainer videos are more likely to rank higher — especially when those videos are relevant, well-structured, and informative. Don’t forget to upload your videos to YouTube or Vimeo with keyword-rich titles and link back to your site for added SEO juice.

How to Repurpose B2B Explainer Videos Across Channels

One of the greatest advantages of creating B2B explainer videos is how versatile they are. A single explainer video can be repurposed into dozens of pieces of marketing content. For example:

• Break down your video into 15–30 second clips for social media.
• Convert the script into a blog post or downloadable one-pager.
• Use still frames or illustrations as graphics in emails or sales decks.
• Turn it into a webinar intro or use snippets during live presentations or demos.
• Create vertical video versions for Instagram Reels, YouTube Shorts, or TikTok.

By repurposing your B2B explainer videos across formats and platforms, you maximize the value of your video investment and maintain a consistent message across the entire customer journey.

Measuring the Effectiveness of B2B Explainer Videos

Producing a great video is only half the battle — measuring its performance is what determines ROI. There are several key metrics to evaluate when assessing the effectiveness of your B2B explainer videos:

• Play Rate: How many people actually watch the video after landing on the page?
• Engagement Rate: How much of the video is watched on average? Are viewers dropping off before your call to action?
• Click-Through Rate (CTR): Are viewers taking the next step, like booking a demo or downloading a resource?
• Conversion Rate: How many viewers become qualified leads or customers after watching?
• Time-on-Page: Are visitors spending more time on your site when the video is present?

Use these insights to refine your messaging, adjust video length, or test different versions of your B2B explainer videos to improve performance over time.

Conclusion: Why B2B Explainer Videos Are a Must-Have in 2025

As buyers become increasingly self-directed and overwhelmed with information, B2B explainer videos are emerging as one of the most effective tools for cutting through the noise. Whether you’re a startup trying to explain a disruptive product or an established enterprise looking to scale your lead generation efforts, these videos can educate, engage, and convert more efficiently than almost any other content format.

And because the B2B buying process often involves multiple decision-makers, video is the perfect medium to deliver a consistent, memorable pitch across every stakeholder group. By investing in high-quality B2B explainer videos and integrating them strategically throughout your funnel, you’re not just explaining — you’re accelerating growth.

What Is The Video Igniter Animated Video Creation Service?

Video Igniter offers b2b explainer video production services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production costs, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator or studio for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter To Create Your Animated B2B Video

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D custom animated video you can imagine.

+20 reasons companies love hiring us to create custom animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

B2B Animated Explainer Video Demo Reel

B2B Explainer Video Success Stories and Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get In Touch About Creating Your Animated B2B Video

Schedule a call to discuss creating your animated b2b video.

Get a quote for us to create your b2b explainer video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

Ready to hire a 2D animation studio but not sure how to get started? In Video Igniter‘s 2D Animation Studio FAQ, we cover topics like:

• How to hire a 2D animation studio + what to look for?
• How to work with an animation studio to create a 2D animated video?
• What does it cost to make a 2D animated video?
• How long does it take to make a 2D animated video?
• Tips to save money on your production budget.
• and more!

2D Animated Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How to hire a 2D animation studio?

If you’re interested in hiring a studio to make an animated video, take a look at their animation portfolio to see if they can create the level of quality you expect for your video. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Here are some additional resources to help you find and hire a 2D animation studio for your project:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• Pros and Cons of Different Animation Styles

How to work with a studio to create a 2D animation?

Creating a 2D animation video is a collaborative process. You will provide information to the production team. They will create part of your video (script, storyboard, voiceover, soundtrack, illustrations, & animation). You will get a chance to review it and ask for revisions. The 2D animation studio will address your revision requests and send the file(s) back to you to review and approve so that production can move to the next stage of the video production workflow.

Questionnaire / Phone Call

Production typically starts with a digital questionnaire and or a to learn about what you want to communicate in your video. It also gives the 2D animation team an opportunity to learn about what kind of animated visual style will resonate best with your target audience.

Script

The animation studio will review the information from the call/questionnaire and use it to develop the first draft of your video script. It may include notes [in brackets like this] to suggest what visuals should correspond with each part of the script.

Example Of A Written Storyboard For A 2D Animated Video

When you review your script, focus on the message that is being presented. Does the voiceover/narration communicate all the main talking points? Does it do so in a way that appeals to your target audience?

If you have any revision requests, send them to the 2D animation studio to revise. Otherwise, let them know it’s approved so production can move forward!

Download Video Igniter’s Free Script Writing Template

Storyboard

Now that your script is production-ready, the 2D animation team will develop your storyboard. The storyboard is the blueprint for your 2D animated video. It tells the illustrators what to create. It also tells the animators how to make the visuals move.

Download Video Igniter’s Free Storyboard Template

When you review your storyboard, your feedback should focus on the visuals that are going to be created in each scene. Make sure each one makes sense. Ensure enough detail is included in the description so that the 2D animation studio knows what to create. If certain details need to be shown a specific way, say so. Otherwise, you are providing space for the animated video production company to create their own execution.

If you love the storyboard as-is, let the 2D animation team know it’s approved. Otherwise, send them your feedback so they can incorporate your edits.

VoiceOver

Once your storyboard is approved, the animation studio will help audition voiceover artists for your 2D animated video. You will hear audition recordings from one or more artists for each voice in your video. Let the 2D animation studio know which audition(s) you like best and they will hire them to record the full voiceovers. If you aren’t satisfied with any of the auditions, let your production team know why so they can source better options.

You will get an opportunity to review your voiceover and request revisions before approving it for production.

Soundtrack

Your production team will also select some soundtracks to enhance the presentation of your animation. If you love one of the options, let the 2D animation studio know. Not a fan of any of the options? Let them know why so they can select better options for you to review. Can’t decide which one you like best? Tell your production team and they can help you preview them when the first draft of your animation is ready to review.

Illustrations

Art creation begins after your storyboard is approved. The art director will review your brand guidelines, style references and storyboard. Then, they will select a key scene from your storyboard and design it using one or more unique visual styles.

Let the 2D animation studio know how you feel about each of the concepts. They will use that info to refine the visual style until you are thrilled with it.

Then, they will create all of the illustrations for your video using the concept art as a style reference.

Share your feedback and let the 2D animation studio know if they need to make any modifications to any of the illustrations. Otherwise, let them know it’s good to go so that animation can begin.

Animation

Animation takes about 1 week for each minute of content that is being created. Detailed frame by frame animations may require more time to produce. Animation timelines can be speed up with larger budgets. The extra funds go to towards putting additional animators and project managers on the project.

When the first draft is ready, review the animation with your internal team and members of your target audience (if available).

Collect everyone’s feedback and send it to the 2D animation studio so they can incorporate the last edits and deliver the final draft.

More information about about 2D animated video production

Check out our companion article for more tips and information on how to create a 2D animated video, (it includes tips to save $ on your production budget!)

How long does it take a 2D animation studio to create a video?

Depends on the complexity and length of the animation. For context, a 60 second custom animated video takes about 3-6 weeks to produce. Longer content (+20 min TV episodes) can take several months to produce. To figure out how long it will take to create your 2D animated video, get in touch with our team. Let us know what your deadline is (if any) and we’ll work with you to figure out a production schedule for your timeline.

I need my animation fast! Is it possible to get my video faster?

Yes, rush delivery animation is possible. If you need to get your animated video produced quickly for an upcoming launch date, fill out this form to get a custom quote. Let us know you are interested in rush delivery for your 2D animation. We’ll prepare an accelerated production schedule and rush delivery production quote to get your video produced on time. You can read more about rush delivery here.

What does it cost to hire a 2D animation studio?

This depends on on the length and complexity of the 2D animated video you want them to create. Most 2D computer animated videos cost $1,000-$10,000 to create a 60-second animated video. Hand drawn frame-by-frame animated videos take more time and require a larger budget. For context, animated TV shows cost $10,000-$200,000+ for every 60 seconds of animation they create.  Looking for a quote for your project? Contact us to get a custom quote.

What Types of 2D Animated Videos Can a Studio Produce?

When you work with a professional 2D animation studio like Video Igniter, you can create virtually any kind of animated video content. Some of the most popular types of 2D animations include:

• Explainer Videos – Perfect for startups, tech companies, and SaaS platforms looking to simplify complex ideas.
• Product Demos – Showcase how your product or service works with engaging animated visuals.
• Animated Commercials – Drive brand awareness with TV or social media-ready ads.
• Educational Videos – Used by schools, universities, and online course platforms to keep learning entertaining and effective.
• Corporate Training Videos – Standardize onboarding or internal training with consistent, engaging content.
• Social Media Content – Bite-sized animations that drive engagement on platforms like Instagram, TikTok, and LinkedIn.
• Whiteboard Animations – Ideal for more informal or instructional topics.
• Animated Music Videos – Bring music to life through stylized visuals that align with an artist’s brand.
• Motion Graphics – Often used for data visualization, presentations, or digital signage.

If you’re not sure what style or format is best for your message, talk to our creative team and we’ll recommend the most effective animation style for your goals.

What Makes a Great 2D Animation Studio?

Choosing the right studio isn’t just about animation quality—it’s also about process, collaboration, and reliability. Here are some signs of a trustworthy 2D animation studio:

• Diverse Portfolio – A studio should be able to demonstrate a range of animation styles and industries served.
• Transparent Pricing – Avoid studios that offer vague or fluctuating quotes.
• Clear Production Workflow – A well-documented process with defined checkpoints and revision rounds helps prevent scope creep or delays.
• Strong Communication – You should feel like a creative partner, not just a client.
• Timely Turnaround – Check reviews or testimonials that mention speed and responsiveness.
• Scalability – If you need a series of videos or ongoing content, the studio should have the resources to support you long-term.

DIY vs. Professional 2D Animation Studios: What’s Right for You?

If you’re considering creating your animated video in-house using online tools or apps, it’s important to weigh the pros and cons.

DIY Tools (e.g., Vyond, Animaker, Canva):

• ✅ Lower cost
• ✅ Fast turnaround
• ✅ Easy to use
• ❌ Limited creative control
• ❌ Templates can look generic
• ❌ Often lacks polish for professional marketing

Professional Studio (e.g., Video Igniter):

• ✅ Custom design tailored to your brand
• ✅ Professional scriptwriting and voiceover
• ✅ High production value
• ✅ Greater storytelling depth
• ❌ Higher cost
• ❌ Longer turnaround

If you want a video that truly stands out and supports your business goals, investing in a professional studio typically yields better ROI.

The Role of Strategy in 2D Animation Production

Great animation isn’t just about visuals—it’s about strategy. A high-performing 2D animated video should be designed with specific objectives in mind, whether that’s driving conversions, increasing awareness, or educating an audience.

At Video Igniter, we take time upfront to understand your target audience, the goal of your video, and where it will be used. That insight influences:

• The writing style of your script
• The pacing and tone of the voiceover
• The color palette and visual language
• The animation timing and call-to-action emphasis

This strategic approach ensures your video doesn’t just look good—it performs well.

How to Get the Most Value From Your 2D Animation

2D animated videos are versatile assets that can be repurposed in many ways. Here are tips for maximizing ROI:

• Break the video into short clips for social media platforms.
• Use still frames from your animation in blog posts, ads, or presentations.
• Include subtitles to improve accessibility and engagement.
• Translate your video into multiple languages to reach a global audience.
• Embed it on landing pages to increase conversions.
• Use the animation at trade shows or events for eye-catching brand promotion.

By integrating your video across multiple channels, you significantly increase the exposure and value of your investment.

Common Mistakes to Avoid When Working With a 2D Animation Studio

Even with a great studio partner, there are pitfalls to avoid if you want a smooth production experience:

1. Not having clear objectives – Know what you want the video to achieve.
2. Trying to cram too much information – Focus on a single message per video.
3. Giving vague feedback – Be specific about what you like or want changed.
4. Rushing the script – The script is the backbone of your animation—give it the attention it deserves.
5. Skipping brand guidelines – Make sure your video visually aligns with your other marketing materials.

Avoiding these issues can save you time, money, and stress during production.

What Questions Should You Ask a 2D Animation Studio Before Hiring?

Before you commit to a studio, ask these key questions:

• What is your process and timeline for production?
• How many revision rounds are included?
• Who owns the final video and source files?
• Do you provide custom illustrations or use stock assets?
• Can I use my own script, voiceover, or music?
• How do you handle changes after the final delivery?
• Can you support foreign language versions or accessibility needs?

These questions will help you find a studio that matches your expectations and workflow.

Do you have any questions about hiring or working with a 2D animation studio?

We’re constantly updating our FAQs. If you have a questions about 2D animation studios, use our contact form to send us your question. We’ll send you an answer and add the answer to this FAQ.

What is Video Igniter?

Video Igniter offers animated 2D animated video production services online. We modernized the experience of creating a custom animated video to help you create content faster and save on your production costs. Video Igniter streamlines the complex process of making an animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production including your script and storyboard – if you haven’t already created them yourself!

Why is Video Igniter better than hiring a 2D animation studio?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

2D Animation Studio Demo Reel

2D Animation Studio Success Stories and Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Get In Touch About Making Your 2D Animation

Get a quote for your video.

Schedule a call to discuss your 2D animation.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a questionnaire about your video project.

Do you want to hire a cartoon videographer to help you make a custom animated video? We get a lot of questions about making animated cartoons – so, we decided to write an FAQ to help people find answers quickly. This guide answers common questions like: how to hire and work with a cartoon videographer, what does it cost to work with one, tips for saving money on your production budget, and more!

Animated Video Style Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What Does a Cartoon Videographer Do?

A cartoon videographer is a creative professional who produces animated videos—often using cartoon-style characters and visuals—to help brands communicate ideas in a compelling, visual format. They handle every stage of the animation process, from scriptwriting and storyboarding to designing characters, animating scenes, and adding sound design.

Unlike live-action videographers, cartoon videographers specialize in animation styles like 2D character animation, motion graphics, and explainer videos. Their work is especially useful for businesses and marketers that want to illustrate abstract ideas, tell imaginative stories, or explain complex topics in a fun and engaging way.

Why Hire a Cartoon Videographer for Marketing?

Marketing teams turn to cartoon videographers when they want to boost engagement, improve information retention, and make a lasting impression on their target audience.

Here’s why animated videos are so effective for marketing:

• Cartoon videos grab attention — especially in busy social media feeds and email inboxes.
• They make information easier to understand — perfect for product demos or explainer videos.
• They’re highly shareable — cartoon content often outperforms live-action when it comes to virality.
• They build brand personality — characters and unique visual styles help you stand out.

By working with a professional cartoon videographer, marketers can turn their ideas into custom animated content that resonates with their audience and drives action.

How to hire a cartoon videographer?

If you’re interested in hiring someone to make an animated cartoon, take a look at their video portfolio to see if they can do the level of quality work you expect for your video. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Here are some additional resources to help you find and hire a cartoon videographer for your project:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Looking for a 3D animation maker?
• How to use Video Igniter’s Animated Video Maker.
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• What is a cartoon maker?
• Pros and Cons of Different Animation Styles

What to Look for in a Cartoon Videographer

Choosing the right cartoon videographer is key to creating high-quality animation that meets your marketing goals. Here are a few traits to look for:

• A versatile portfolio: You want someone who can match your brand’s tone and style.
• Strong storytelling skills: Great animation is more than movement—it’s about telling the right story.
• Good communication: Animation projects have multiple moving parts, so clarity is crucial.
• Experience with revisions: A collaborative approach ensures your video hits the mark.
• Efficiency and reliability: Deadlines matter—especially in marketing campaigns.

At Video Igniter, our team brings all of this and more. We’ve helped startups, agencies, and Fortune 500 brands create standout cartoon videos that deliver real business results.

What are the benefits of hiring a cartoon videographer?

Hiring a professional cartoon videographer can help save you time and money on your animated video production experience. Their years of experience will bring fresh creative ideas to your storytelling. Professionals are versed in the best practices of animation. If you want to present or reveal something in a unique way – they can help you build tension before the reveal. If you need help explaining something complicated, they will be able to suggest ways to use animated visual communication to help make your information easy to understand and remember.

Types of Animated Videos a Cartoon Videographer Can Create

A cartoon videographer can help you produce many types of animated marketing content. Here are some of the most popular formats used by brands:

• Explainer Videos: Simplify your message with a short, clear animated story.
• Product Videos: Show how your product works in a visually compelling way.
• Brand Stories: Use characters to embody your mission, values, or company culture.
• Social Media Ads: Create eye-catching short animations designed to perform on platforms like Instagram, TikTok, and YouTube.
• Animated Commercials: Produce TV or streaming ads with professional cartoon animation.
• YouTube Cartoons: Launch a branded cartoon series or educational playlist.
• Training & Onboarding Videos: Make employee training more effective and enjoyable with animated content.

Whether you need a quick promotional clip or a full-length animated series, a skilled cartoon videographer can help you execute your vision.

How to work with a cartoon videographer to make an animated video?

1). Questionnaire

Once you’ve selected a cartoon videographer for your project, they will send you a questionnaire to learn more about the video you want to create. Sometimes a phone call will also get scheduled to learn more background info.

2). Script

Download Video Igniter’s Free Script Writing Template

After the cartoon videographer has reviewed your answers in the questionnaire, they will begin developing the script for your video. Scriptwriting takes 1-3 days for most short animated videos. You will receive a notification when it’s time to review the first draft of your script. We recommend reviewing it with your internal team and members of your video’s target audience (if possible). Collect everyone’s feedback. Send it to the videographer and they will incorporate your edits. You will get another opportunity to review and approve the script before production moves forward.

3). Storyboard

Download Video Igniter’s Free Storyboard Template

Next, it’s time to create the storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators what to create. It also has instructions for the animation team so they know how you want things to move. Each page of the storyboard includes:

– A sentence from your script.

– A rough visual mockup of the scene.

– Directions for the animators.

– A list of assets that are needed for the scene (illustrations, SFX, icons, company logo, special fonts, etc).

You will get a notification when the first draft is ready for you to review. At this stage in the production process, you want to focus on the ideas for the visuals. Make sure the instructions are as specific as they need to be for someone new to accurately create what you want to show.

Deep Dive: How to review your animated video and project assets?

Send your feedback to your cartoon videographer. They will incorporate your edits and send the updated storyboard back to you to review. It’s important to make sure all details are properly documented in your storyboard before you approve it. Otherwise, it may result in production errors, delays and added production costs.

Side note: Most cartoon videographers offer 1-2 rounds of revisions within the production budget they quoted. If you ask for too many revisions, you may get charged extra. FWIW – Video Igniter offers unlimited revisions for our simple & standard animation projects ;)

4). VoiceOver

Once your storyboard is approved, your cartoon videographer will help audition voiceover talent. You will receive auditions from one or more voiceover talents. Review the options and let your videographer know which one you like best. If you aren’t a fan of any of them, you should be able to request new auditions. After you’ve selected your favorite option, the cartoon videographer will hire the VO artist to record the full script.

You will get an opportunity to review the recording and request edits before approving it for production.

Pro Tip: Let your cartoon videographer know where your video will be seen. Some voiceover artists charge extra if you plan to broadcast your video (aka using it in paid TV or online promotion).

5). Soundtrack

You will also receive a few soundtrack options from your videographer that will enhance your cartoon. The right soundtrack can draw viewers into your world. The wrong soundtrack will distract from your message. If you hear a soundtrack you love, let the videographer know. Otherwise, give them feedback to help them pick new soundtrack options. If they selected a few soundtracks you like but can’t decide which is best, let them know! They can help you preview the soundtracks when the first draft of your cartoon is ready. That way, you can hear which one feels right before buying the soundtrack license.

6). Illustrations

Illustrations begin with concept art. The art director will review your branding, style references and storyboard. Then, they will select a key scene from the storyboard. The art team will illustrate that scene using one or more unique visual styles.

Tell the videographer which style you like best and they will use that to create all the art for your cartoon video. When all the art is ready, you will get an opportunity to review it and request edits before approving the art for production.

What if you like the concepts but think they need some work? Let the videographer know and they will refine your preferred piece of concept art until you love it. If you like multiple pieces of concept art, let them know! They can combine your favorite aspects of each piece of concept art into a new visual concept. Not a fan of any of the options? Send them your honest feedback and they will work with you to refine the concept art til you are ready for them to create all of the art in that style.

7). Animation

Now that the illustrations and voiceover are approved, it’s time to animate. Your cartoon videographer should be able to animate a one minute video in a week. When the first draft is ready, review it with your internal team and members of your target audience. Collect everyone’s feedback and share it with your cartoon videographer. They will incorporate your edits and send you the final draft.

What does it cost to hire a cartoon videographer?

This is a broad question that requires a few answers to help dial in an appropriate answer for your specific project.

The short answer

$1,000-$10,000 per each 60 seconds of 2D cartoon animation you want to create. 3D animations cost 2-3x more.

The long answer

Your production budget is function of the following criteria:

• Are you creating the script or are you hiring the cartoon videographer to write it for you?
• Will you create the storyboard or do you want to hire the cartoon videographer to make it for you?
• Are you providing the voiceover?
• How quickly do you need the cartoon video produced?
• What style of animation do you want for your cartoon video?
• How long is the video going to be?

If you want to dial in the production budget for your video, schedule a call with our production team, contact us to get a quote, or request access to our newest price sheet.

How long does it take to make an animated cartoon?

3-6 weeks is a typical production timeline for a cartoon videographer to make a 1-2 minute 2D animated video. 3D animated videos take 2-3x as much time to produce. If you want to learn more about the production workflow, what to expect during the production process, and how long each stage of production takes, read this companion guide: “How long does it take to make an animated video?”

I need my animated cartoon fast! Do you offer rush delivery?

Yes we do offer rush delivery animation. If you need to get your animated video produced quickly for an upcoming deadline or launch date, fill out this form to get a custom quote and let us know you are interested in rush delivery for your cartoon video project. We’ll prepare an accelerated production schedule and rush delivery quote to get your video produced on time. You can read more about rush delivery in this article:

Want to make a custom animated video quickly? Read our FAQ about rush delivery animation for your next animated video project.

How can I improve the business outcomes of my cartoon?

If you are making a cartoon for a business or marketing purpose, there are a lot of things you can do during and after the production process has completed that will improve your business outcomes. We recommend reviewing these resources before starting your next video marketing project:

• 7 Tips to help you write a great script for your cartoon video.
• Pick the right visual style for your animated video.
• 6 Tips To Increase Viewer Engagement for your video.
• Check out our explainer video tips!
• 7 Tips For Using and Improving Your Businesses’ Video.
• Learn how to interpret your video’s viewer stats to see if it needs improvement.
• A/B Test variations of your animated video to improve its conversion rate.

How can I save some money on my cartoon production budget?

Budget Saving Tip #1: Write your own script

You can save hundreds or thousands of dollars off the going rate for your cartoon video by writing the script yourself! Even if you aren’t a professional writer, you can create a great first draft that our team can help you polish up so it’s production ready. Here are some resources to help you create your script:

Download our free scriptwriting template

How To Write An Animated Video Script

Check Out Examples of Explainer Video Scripts.

7 Tips to Supercharge Your Explainer Video Script Writing!

Read scripts written for explainer videos and watch the videos they turned into.

Budget Saving Tip #2: Create the storyboard for your video

Creating the storyboard for your cartoon is another great way to save hundreds or thousands of dollars off the production rate for your video. You don’t need to be a professional artist to create a storyboard. As long as you can brainstorm ideas for what you want to show during each part of your script and describe your ideas clearly, you can create a storyboard! For tips and instructions on how to create a storyboard for your animated cartoon, check out these resources:

Download our free storyboard template

How To Create A Storyboard For An Animated Video?

Tips for building a great storyboard

What is a storyboard and why do you need one?

Budget Saving Tip #3: Record the voiceover yourself

Recording the voiceover for your animated cartoon can shave a little money off the rate for your video. Check out 1:31 in this video about voice over’s for your animated video to learn how you can record one at home for free! No professional equipment or expensive software needed.

Budget Saving Tip #4: Use free, legal music

Instead of buying a soundtrack license, you can download free, legal music from Incompetech and Facebook’s Sound Collection for your cartoon video.

Budget Saving Tip #5: Consider using stock assets

Video Igniter specializes in making custom animated videos – but that doesn’t mean your animated video needs to be 100% custom illustrated. If you are open to us using some stock assets within your video (i.e. stock images, videos, text, icons, stock animations, 3d models, etc), let us know and we’ll see if it’s possible for us to use them to slightly decrease the cost for your explainer video.

Start Your Project With a Cartoon Videographer Today

Ready to team up with a professional cartoon videographer and bring your ideas to life? Whether you’re looking to create a product demo, explainer video, or custom cartoon series, we’re here to make the process smooth, creative, and impactful.

Let’s create animated content that connects with your audience and gets results.

✅ Request a quote
✅ Schedule a call
✅ Get access to our pricing

What is the Video Igniter animated video creation platform?

Video Igniter provides animated cartoon video production services online. We modernized the experience of creating a custom animated explainer video to help you create custom content faster and save on your production costs. Video Igniter streamlines the complex process of making an animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production including helping you develop your video script and storyboard – if you haven’t already created them yourself!

Animated Cartoon Videographer Demo Reel

Cartoon Videographer Success Stories and Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch to start making your animated cartoon

Get a quote for your video.

Schedule a call with our production team to discuss your video project.

Request access to our newest price sheet.

Create your Video Igniter account

Fill out a creative brief about your video.

If you work in sales or marketing in the medical industry, creating an animated medical explainer video can help you open doors and close new business. In this guide, we answer the most frequently asked questions we receive about making custom animated videos for the medical industry including:

✅ How to make a medical explainer video?

✅ What does it cost to make a medical explainer video?

✅ How long does it take to make a medical explainer video?

✅ And more!

Examples of Medical Explainer Videos

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Explainer Videos For Doctors:

Medical Device Explainer Video Examples

Examples of Simple Animations Made For The Medical Industry:

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of medical animation you want to see and we will follow up with relevant production samples.

How To Make A Medical Explainer Video

There are six steps to making a medical explainer video. Script, Storyboard, VoiceOver, Soundtrack, Illustrations & Animation.

These assets are produced in consecutive order to guarantee you end up with a video that shows and explains exactly what you want to communicate.

Script

Writing the script for your explainer video is the foundation of your video project. This is the time where your sales pitch and value proposition are organized and crafted in a way to be presented for the medical field. We’ll start production by sending you a questionnaire to help us understand what information needs to be communicated in your explainer video. Then, we’ll draft the first version of your script. A 60-second explainer video script is between 120 and 180 words.

Download Video Igniter’s Free Script Writing Template

When the first draft of your script is ready to review, we’ll send it to you to get your feedback and see if we need to revise any parts of the script. If you love it as-is, we’ll move on to the next stage of production. Otherwise, we will continue to work with you to refine the script until you are completely happy with it.

Medical Explainer Video Budget Saving Tip:

You can save hundreds or thousands of dollars off of your explainer video’s production cost by creating the script for your medical explainer video. Check out our scriptwriting guide where you can download a free copy of our scriptwriting template.

Storyboard

After your script is approved, it’s time for us to create your storyboard. The storyboard is like the blueprint for your medical explainer video. It tells the animators and designers what to create. Each slide contains a sentence from your script and a writeup and mockup explaining to the production team what they are supposed to make for that scene. Here’s what a page from a storyboard looks like:

Download Video Igniter’s Free Storyboard Template

We’ll send you the first draft of the storyboard to collect your revisions. If you love it as-is, we’ll move forward with production. Otherwise, we’ll continue to work with you revise the storyboard until you are completely happy with it.

Medical Explainer Video Budget Saving Tip #2:

You can save hundreds or thousands of dollars off of your medical explainer video’s production cost by creating the storyboard for your video. Even if you have no artistic ability, you can still create a storyboard for your explainer video and save some money on your production budget. Download our free storyboard template and storyboard creation guide.

Download Our Free Storyboard Creation Guide And PDF Template For Your Medical Explainer Video Project

VoiceOver

Now that the script and storyboard are locked in, it’s time to record the voiceover for your healthcare video. We’ll start by ordering some voiceover auditions from a few different VO artists that we feel will deliver the appropriate tone and energy for your video’s narration.

Send us your honest feedback about the auditions. If you love one of them, we’ll have that artist record the full voiceover and give you a chance to request edits before approving it for production. If you’re not in love with any of the voiceovers for any reason, just let us know! We’ll order up new voiceover auditions for you to consider until we find one you love to record the full voiceover.

Medical Explainer Video Budget Saving Tip #3:

You can save $60-$100+ by providing the voiceover for your medical explainer video. If you have someone on your staff with a great narrator voice but you don’t have access to professional recording equipment, check out 1:31 in the video below to learn how you can record your own professional quality voiceover for free – without having to purchase any fancy equipment or expensive software.

Soundtrack

Our team will identify a selection of soundtracks that we believe will enhance the presentation of your medical explainer video. We’ll send them over to you to get your feedback. If you love one of them as-is, we’ll purchase the broadcast license to use the soundtrack in your explainer video. Not a fan of any of the options? Let us know why and we’ll pick out some fresh options for you.

Are there several soundtracks you’re drawn to but can’t figure out which one you like best? Just let us know and we’ll help you preview the soundtracks when the first draft of your animated video is ready. That way, you can hear which one feels right within the context of your medical explainer video.

Medical Explainer Video Budget Saving Tip #4:

You can find free, legal music on Incompetech and Facebook’s Sound Collection that you can use in your video.

Illustrations

Once your storyboard is approved, our art director will review your company’s branding and any style references you provided at the start of production. Then, they will take a key scene from your storyboard and design custom concept art for that scene. The art director will create one or more custom concepts for you to review.

After you review the concept art, send us your feedback.

If you love one of the concepts as-is, we’ll use it to create all of the art for your medical explainer video using that image a style reference. If the concept needs some more polish before we create the art, we’ll do that.

Or, if there are design aspects you like from multiple pieces of concept art, tell us which details you like and we’ll combine them to create a new piece of concept art for you to review. We’ll continue to work with you to refine the concept art until you are thrilled with it.

What happens if you don’t like any of the concepts? Just tell us why and we’ll develop some brand new concept art for you to review. We will continue to work with you refine and revise the visual design concept until you love it. Then, we’ll create all of the art and give you an opportunity to request revisions until you’re completely happy with everything.

Animation

Now that the voiceover and art are approved and ready for production, it’s time to animate. It takes about 1 week to animate a 60 second 2D medical explainer video. When the first draft is ready, review it with your internal team and members of your target audience to ensure everything makes sense. Collect everyone’s revision notes and send them to us to incorporate the edits so we can deliver the final draft.

Why make a medical explainer video for doctors?

Doctors and healthcare professionals are busy people and they don’t have time to sit through long sales presentations. But, they still want to stay aware of new advances in the field that can help improve health outcomes for their patients. This is where medical explainer videos come in handy. Explainer videos are short educational videos that make it quick and easy for people to understand new information.

In the context of the business world and medical field, this means you can make a concise educational video to share with medical practitioners in order to make it easier to get your foot in the door. If they’re intrigued by the value proposition laid out in your custom animated explainer video, they’re more likely to carve out some time to learn more about your solution and how they can access it to benefit their patients.

How to find an animator for a medical explainer video

If you’re interested in producing a medical explainer video, here are some resources to help you find an animator to help you produce your video:

• 9 Things to look for when hiring an animator to create an explainer video.
• What is Video Igniter Animation?
• How do you outsource an animated explainer video project?
• How do you hire an animator?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an explainer video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• Pros and Cons of Different Animation Styles
• Video Igniter’s Comprehensive Guide to Explainer Video Production

How long does it take to make an explainer video for doctors?

From start to finish, it takes 3-6 weeks to produce a 2D medical explainer video. 3D animated videos take about twice as long to produce. To learn more about the production workflow, how long each stage of production takes and what to expect at every stage of the production process, check out this companion article.

How long should my medical explainer video be?

This depends on your sales and marketing strategy.

In some cases, you’ll want to keep your video to 15-30 seconds. Just enough time to explain something interesting when you’re trying to get on someone’s radar. Ideally enough to get them to visit your website to learn more or contact your sales team.

Other times, it makes sense to make a ‘medium length’ video that’s 1-2 minutes long. It goes a little more in depth and explains more about what’s going on but it doesn’t cover everything – leading for an opportunity for your medical explainer video to connect you with people in the medical industry and get them interested in a personalized sales pitch.

For very busy doctors and medical professionals, it can be helpful to include all relevant information in a 3-10 minute explainer video to minimize the need for a sales meeting or demonstration.

What does it cost to make a medical explainer video?

Medical explainer videos tend to cost between $1,500-$7,500 to create a 60 second, 2D animated video. 3D animated videos require 2-3x the budget to create. If you want to learn what goes into the cost of an animated video and how much does animation cost, check out the companion article below, contact us to get a custom quote, or request access to our price sheet.

Types of Medical Explainer Videos

Medical explainer videos come in several formats, each suited to different goals, audiences, and medical topics. Choosing the right type of medical explainer video ensures your message is delivered with clarity and impact.

2D Animated Medical Explainer Videos 2D animation is a popular, cost-effective option for creating educational and marketing videos. These videos use flat illustrations and motion graphics to simplify complex concepts. They’re ideal for public health campaigns, general patient education, and illustrating abstract ideas like disease transmission or health insurance processes.

3D Animated Medical Explainer Videos 3D animation brings a high level of realism and detail, making it perfect for demonstrating internal processes like organ function, surgical techniques, or how a medical device works. These videos are commonly used in pharmaceutical marketing, surgical training, and high-stakes investor presentations.

Whiteboard Medical Explainer Videos Whiteboard animations feature hand-drawn illustrations that are created in real-time on a digital canvas. This style engages viewers through storytelling and is often used to break down technical procedures or medical protocols in a visually intuitive way.

Live-Action Medical Explainer Videos Live-action videos use real footage of healthcare professionals, patients, or facilities to humanize the message and build trust. These are effective for testimonials, clinic overviews, or demonstrating empathy in patient communication.

Hybrid Medical Explainer Videos Hybrid videos combine animation and live-action footage. For example, a physician may introduce a topic on camera, followed by animated visuals that explain the science behind a treatment. This approach blends credibility with clarity, making it well-suited for high-touch patient education and medical sales.

The Role of Medical Explainer Videos in Telemedicine

As telehealth becomes more integrated into healthcare systems, medical explainer videos play a pivotal role in enhancing remote patient interactions. These videos make virtual care more efficient, informative, and engaging.

Pre-Visit Patient Education Before a telemedicine appointment, patients often feel uncertain about the technology or the purpose of the visit. Sending a short medical explainer video beforehand—such as “How to Set Up for a Virtual Visit” or “What to Expect During Your Telehealth Consultation”—can ease anxiety and ensure smoother sessions.

Streamlining Remote Consultations Doctors can share videos during or after telehealth visits to explain diagnoses, treatment options, or medication usage. This helps patients absorb important details without overwhelming them in a single conversation.

Enhancing Patient Adherence After the virtual appointment, follow-up explainer videos can reinforce care instructions. Whether it’s guidance on managing a chronic illness or how to take a prescribed medication, these videos improve comprehension and adherence.

Accessible and On-Demand Information Medical explainer videos allow patients to revisit the information at their convenience, especially helpful for those with limited health literacy or language barriers. This level of access supports better outcomes and patient satisfaction in telemedicine.

Medical Explainer Videos for Internal Staff Training

Medical explainer videos aren’t just for patients—they’re also a powerful tool for internal staff training in hospitals, clinics, and healthcare companies. Training with video ensures consistency, scalability, and efficiency.

Standardizing Procedures Across Teams Explainer videos help create a standardized understanding of protocols, safety procedures, or operational updates. Instead of relying on in-person demonstrations or printed manuals, healthcare institutions can use videos to train staff at all locations uniformly.

Faster Onboarding for New Employees For new hires, medical explainer videos can drastically reduce the time it takes to get up to speed. Whether it’s training on using electronic health record systems or explaining the patient intake process, videos provide a reusable, on-demand resource.

Supporting Remote and Shift-Based Teams In fast-paced environments with rotating shifts, explainer videos are always accessible—making them ideal for refresher training or reaching part-time and remote staff who can’t always attend live sessions.

Measuring Training Effectiveness Videos can be embedded in learning management systems (LMS) and paired with quizzes to assess comprehension and ensure compliance with required training.

How Hospitals Use Medical Explainer Videos in Waiting Rooms

Hospitals are using medical explainer videos to transform waiting rooms into engaging, educational spaces. These videos can improve patient experience, reduce anxiety, and promote important healthcare services.

Reducing Pre-Procedure Anxiety Waiting rooms are a prime opportunity to educate patients about upcoming procedures or general wellness topics. A video titled “What to Expect During Your MRI” or “Preparing for a Colonoscopy” helps demystify medical processes, lowering patient stress.

Promoting Preventative Services Hospitals can showcase explainer videos on topics like flu shots, cancer screenings, or nutrition advice. These serve to educate the public and increase uptake of preventative care services.

Showcasing Hospital Services and Expertise Videos highlighting specialized departments or new technologies can inform patients about offerings they may not be aware of. This subtly markets the hospital’s capabilities and builds trust.

Logistical Tips for Displaying Content To maximize engagement, hospitals should ensure the videos are captioned, looped appropriately, and placed on screens that are visible without being intrusive. Regularly rotating content prevents information fatigue.

Repurposing Medical Explainer Video Content Across Channels

Creating a medical explainer video takes time and investment—but the returns can be multiplied by repurposing the content across multiple platforms and formats.

Creating Social Media Clips Cutting the video into 15–60 second segments for platforms like Instagram, TikTok, or Facebook increases reach and reinforces brand visibility. These snippets can highlight FAQs, key visuals, or urgent calls to action.

Turning Scripts into Blog Articles The script of a medical explainer video can easily be turned into a high-ranking blog post. This helps with SEO, captures search traffic, and provides a written alternative for those who prefer reading.

Designing Infographics and Visual Aids Key concepts from the video—such as step-by-step guides or disease prevention tips—can be repurposed into infographics for email newsletters, posters, or downloadable PDFs.

Enhancing Webinars and Training Decks Repurpose video content into webinar visuals or internal PowerPoint slides. This is especially useful for continuing education, stakeholder presentations, and onboarding sessions.

Building a Content Library Over time, repurposing your medical explainer videos helps create a valuable content repository. This can serve both patients and staff while enhancing your organization’s educational impact and visibility online.

Which Medical Companies Has Video Igniter Worked With?

• South Asian Heart Center
• Columbia Children’s Health
• EnergyPoints
• Herzan
• Iris.co
• EarlySense
• MediBlock
• Vydhy
• Reset.me
• Smart Stack
• MWD
• Bonobo Lab
• Umbie Dental Care

Why Hire Video Igniter To Make Your Medical Animated Explainer Video?

World class animation and design talent (for clients like Amazon, T-Mobile, Linkedin & Snoop Dogg) at prices startups can afford.

We can make any kind of 2D or 3D animated medical explainer video you can imagine. Check out our video portfolio! Looking for examples of a particular style of animation not shown in our portfolio? Use our get a quote form to get in touch with us and ask to see specific style references.

You get unlimited revisions for your animated video so your project won’t go over budget. We also do this to ensure you are completely satisfied with the final draft.

+20 reasons companies love hiring us to create animated videos.

Explainer Video Demo Reel

Looking For An Medical Explainer Video Company In The U.S.A.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Success Stories And Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

How To Hire Video Igniter: The Medical Explainer Video Company

Schedule a call to discuss the production of your medical explainer video.

Get a custom quote for us to create your medical explainer video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

Do you want to hire an animation studio but aren’t sure how to get started? Video Igniter’s FAQ about animation studios answers the most popular questions about hiring and working with an animation studio to create a custom animated video.

This FAQ includes answers to questions like:

• How much does it cost to hire an animation studio?
• How long does it take an animation studio to create a video?
• How do I work with an animation studio to create my video?
• How can I save money on my production budget?
• …and more!

Examples of Videos You Can Get From Video Igniter’s Animation Studio

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Why should I hire an animation studio instead of a freelancer?

Hiring a freelance 2D animator could save you some money on your production budget. However, there are a few strong reasons to consider hiring an animation studio over a freelancer for your project:

Industry Expertise

Animation studios are experts at creating beautiful animations, engaging stories, and managing production so that you don’t go over budget. It takes a team to do all of these well; not all freelancers are equipped to do all three. Some may only be good at creating beautiful illustrations or storytelling. Animation studios have an abundance of all the skills needed to successfully complete your animated video project.

Variety of styles

Typically, freelance animators specialize in a narrow range of animated visual styles they can produce. Animation studios are made of a large pool of talented animators that can work together to design and animate endless custom animated visual styles. If you are looking to create an animated video using a unique visual style, hire an animation studio (or VideoIgniter.com) to create your video.

Great for long projects

Animation studios are staffed with dozens, hundreds or thousands of animators and are well equipped to take on long, feature-length projects (30-90+ min). If you want to create a video more than a few minutes long, you should hire an animation studio. Otherwise, it will take the freelancer many months to complete your project.

Trust

These days, most animated video projects are run virtually. You don’t need to physically be with the animation studio or freelancer to create the video. When it comes to working with someone virtually, trust matters. A freelancer is a lone wolf working by themselves; if they get sick or something happens in the middle of the project, there isn’t someone else there to jump in and keep the project going. Animation studios are staffed by large groups of people that can deliver on your project, even if some members of the project get sick. You can trust that an animation studio won’t ghost you in the middle of production; they will help you see the project through to the end.

Promotion

If you want help getting your animated ad in front of your target audience, some animation studios are capable of helping you with video marketing services.  Freelancers typically stay focused on production and are limited in their ability to advise the best ways to promote your video.

How to hire an animation studio?

Here are Video Igniter’s resources to help you find and hire the right animated video production company to produce your video’s ideal visual style, on time and within your budget:

• 9 Things to Look For When Hiring An Animator to create an animation.
• How do you hire an animator?
• How do you outsource an animated video project?
• What goes into production cost of an animated video?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• Pros and Cons of Different Animation Styles.
• Learn the different types of online animated video makers.
• Interested in 3D animation? Read about 3D animation makers.
• What is Video Igniter Animation?
• Need your video fast? Learn about rush delivery.

How do you work with an animation studio to create a video?

The animated video production process usually looks like this:

Learn about the project -> Script -> Storyboard -> Illustrations -> VoiceOver -> Soundtrack -> Animation.

Let’s dive in for a deeper look at the animated video production process:

Learn about the project

Production typically starts with a questionnaire or a phone call to learn about the video you want the animation studio to create.  This is your opportunity to explain:

• What information you want to convey in the video.
• What visual style you want to use to create your animated video.
• Who your target audience is and how to speak to them.

Script

Download Video Igniter’s Free Script Writing Template

Now that the animation studio understands what you want to convey in your animated video, they will develop the first draft of the script. You get an opportunity to review the script and request revisions before approving the script for production.

Storyboard

Download Video Igniter’s Free Storyboard Template

The animation studio will turn your script into a storyboard so that the illustrators and animators know what to create. Each page includes a sentence from your script, a rough visual mockup of the scene, a list of instructions for the animators and a list of the assets needed to create that scene. You get a chance to review the storyboard and share your feedback before approving it for production.

Illustrations

After the storyboard is approved, the animation studio’s art director will develop concept art for your video.

Let them know which concept you like best + let them know if you want to refine the visual style at all. Then, the illustrators can create all of the art for your video to match that visual style. You’ll get a chance to review all the illustrations and request revisions before approving the art for production.

VoiceOver

The animation studio will audition multiple voiceover artists for each speaker in your video. Let them know which option(s) you like best so that they can get the full length voiceovers recorded. You get an opportunity to review the voiceover(s) and request revisions before approving them for production.

Soundtrack

The animation studio will also select some soundtracks they feel will enhance the presentation of your animated video. Let them know which one(s) you prefer and they will purchase the license so you can legally use the music in your video.

Animation

Animation can begin after everything else is approved. If your video is 60 seconds long, it will take at least a week to animate your video. When the first draft is ready, share it with your production team and members of your target audience to get their thoughts. Collect everyone’s feedback and share it with the animation studio so that they can incorporate your edits and render the final draft.

What does it cost to hire an animation studio?

Depends on the cost and complexity of your animated video. A 60-second animated video will cost you about $1,500-$10,000 for 2D animation and +2-3x more for 3D animation.

Interested in pricing information for your explainer video project? Get a custom quote!

Or, you can request access to our pricing page.

How long does it take an animation studio to create an animated video?

Depends on the length of your animated video and whether you are using 2D or 3D animation. Here are a few ballpark timelines to help you get a loose idea of how long it takes to make different kinds of animated videos:

• A 1 minute 2D animated video can be produced in 3-6 weeks.
• A 1 minute 3D animated video takes 2-3x longer to produce.
• 90 minute 2D or 3D animated films take years to produce.

If you want an estimate for how long it will take to create your animated video, use our contact form to tell us about your project and deadline and we will follow up with a production plan and budget proposal.

Need your animated video fast? Video Igniter offers rush delivery animation to help speed up production so you can get your video delivered before your deadline.

How can I save money when hiring an animation studio to create my video?

• Download our free script writing template and use it to write the script for your animated video.
• Download our free storyboard template and use it to create the storyboard for your animated video.
• Consider using stock assets to reduce your design cost.
• You can provide the voiceover for your animated video.
• You can use free (legal) music in your video.

For more tips on affordable animation and how to keep your animated video production budget as low as possible, check out this companion article:

Animation Studio vs. In-House Production: Pros and Cons

When deciding how to produce animated content for your business, one of the biggest questions is whether to partner with an animation studio or build an in-house animation team. Each approach has its pros and cons, depending on your project scope, budget, and timeline. Working with an animation studio gives you access to a diverse team of specialists—including scriptwriters, illustrators, animators, and producers—all under one roof. This enables faster production times and high-quality results without the overhead of hiring and managing full-time staff.

On the other hand, building an in-house team offers more creative control and seamless collaboration with your internal departments, but it also requires a significant investment in personnel, equipment, and training. For many businesses, outsourcing to a professional animation studio is the smarter option for one-off campaigns or when quick, polished output is needed, while in-house production may be better suited for brands producing a high volume of animated content regularly.

The Role of Animation Studios in Marketing and Branding

An animation studio plays a vital role in helping brands stand out in today’s content-saturated digital landscape. From explainer videos and product demos to social media animations and brand storytelling campaigns, animation studios bring marketing strategies to life with visual flair and emotional impact. These studios have the creative and technical expertise to turn complex ideas into easily digestible, memorable animations that resonate with target audiences.

Whether you’re introducing a new product, educating customers, or reinforcing your brand identity, a professional animation studio can ensure your message is communicated clearly and creatively. By aligning animation style, pacing, and voiceover tone with your brand personality, studios enhance consistency across all marketing channels, driving greater engagement and brand recognition.

Animation Studio Portfolio: What to Look For

Before choosing an animation studio, it’s crucial to evaluate their portfolio to ensure their work aligns with your vision and quality expectations. A strong animation studio portfolio should demonstrate a wide range of styles and industries, showing the studio’s ability to adapt creatively to different brand aesthetics and storytelling needs. Look for smooth animation, clear storytelling, and visually compelling designs that keep the viewer engaged.

Don’t just skim through flashy visuals—assess whether the videos achieve their intended goals, like educating, converting, or entertaining. Case studies, client testimonials, and behind-the-scenes insights can add helpful context to the studio’s capabilities. If a portfolio looks repetitive or lacks substance, it may indicate creative limitations. A versatile, professional portfolio is a reliable indicator of what the animation studio can deliver for your brand.

Understanding Animation Studio Contracts and Agreements

When working with an animation studio, having a clear contract is essential for protecting both parties and ensuring the success of your project. A well-written agreement should outline the scope of work, including deliverables, production timeline, pricing, and the number of revision rounds included. It should also define who owns the rights to the final animation and under what conditions it can be used, especially if the video is intended for widespread distribution.

Animated video payment terms—such as milestone-based payments, deposits, or final balances—should be clearly spelled out to avoid surprises. Many studios also include confidentiality clauses or NDAs to protect proprietary information shared during production. Before signing, take time to review the contract carefully and ask questions about anything unclear. A transparent, fair agreement sets the stage for a smooth and successful collaboration with your animation studio.

How to start an animation studio?

At the bare minimum, all you need are:

• A computer with animation software on it
• A microphone (your smartphone’s microphone could work)
• Quality storytelling skills
• Illustration and animation skills

If you possess all of these, you can run your own animation studio by yourself.

To expand beyond there, find people who have production strengths that compliment yours. For example, if you’re a better illustrator and animator than you are a story teller, consider partnering up with someone who is good at script writing and storyboard creation.

The larger your team becomes, the more projects you can take on. Before you know it, you’ll have gone from making animated videos by yourself to running your own animation studio.

Still have questions about animation studios?

Do you have a question about animation studios that wasn’t included in this FAQ?  Use this form to contact us with your question. We will follow up with an answer and then we’ll post the question and answer to this page.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animation or 3D animated video you can imagine. Check out our animation portfolio!

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Watch our explainer video to learn more about how we can help you create an animated ad for your business:

Looking For An Animation Studio In The U.S.A.?

Video Igniter is headquartered in Seattle, Washington.

Animation Studio Success Stories & Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch!

Schedule a call to discuss your project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start your animated video.